Better Data Driven Business (BDDB)

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For scam-related advice, please call the ScamShield Helpline at 1799 or go to <a class=" link__external" rel="noopener noreferrer" href="https://www.scamshield.gov.sg/"target="_blank">www.ScamShield.gov.sg</a>.</p> </div> </div> </div> </div> <div class="hero-banner"> <picture class="hero-banner__image"> <source srcset="/-/media/imda/images/content/banners/programmes-banner/better-data-driven-business-bddb/bddb-banner-mobile.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/banners/programmes-banner/better-data-driven-business-bddb/bddb-banner.jpg"> <img src="/-/media/imda/images/content/banners/programmes-banner/better-data-driven-business-bddb/bddb-banner.jpg" alt="A pair of hands holding a virtual globe" fetchpriority="high"> </picture> <div class="container"> <div class="breadcrumbs"> <ol> <li><a href="/">Architects of SG's Digital Future</a></li> <li><a href="/how-we-can-help">How We Can Help</a></li> <li><span href="/how-we-can-help/better-data-driven-business">Better Data Driven Business (BDDB)</span></li> </ol> </div> </div> <div class="hero-banner__text"> <div class="container"> <h1>Better Data-Driven Business</h1> <div class="hero-banner__ctas"> <a class="btn btn-primary" href="https://form.gov.sg/6541ef98a24e0d00122a140d" target="_blank"> Download B2B BI Tool Package <span class="icon icon-chevron-right"></span> </a> <a class="btn btn-primary" href="https://form.gov.sg/61382158466f61001265506d" target="_blank"> Download B2C BI Tool Package <span class="icon icon-chevron-right"></span> </a> </div> </div> </div> </div> <section class="detail-wrapper"> <nav class="anchor-nav anchor-nav--main" aria-label="Anchor Navigation"> <div class="container"> <div> <header class="no-desktop"> <div>On this page</div> <button aria-controls="anchorLinks" aria-label="Expand anchor links"> <div><span class="label--default">Jump to</span></div><span class="icon icon-plus"></span> </button> </header> <ul class="anchor-nav__list" id="anchorLinks"> <li><a href="#a7080c53-53e5-4267-a5b6-aae8bb355913">Upscale digital capabilities for better business practices</a></li> <li><a href="#a06e1e69-e815-4b11-bab2-c20d4a8c1c8a">Training for SMEs</a></li> <li><a href="#a839760d-0d8a-43e0-929f-5a47506f8fbb">Business intelligence (BI) tool</a></li> <li><a href="#a61bc3b5-d3b4-41d6-a324-4059e04b9129">Success stories</a></li> </ul> </div> </div> </nav> <article class="detail-content"> <section class="detail-section" id="a7080c53-53e5-4267-a5b6-aae8bb355913"> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <h2 class="detail-section__title">Upscale digital capabilities for better business practices</h2> <div class="detail-section__content"> <div class="rte"> <p>The Better Data Driven Business (BDDB) programme helps SMEs gain valuable consumer insights, enhance their data analytics capability, and grow their businesses through the responsible use of data. The BDDB programme supports SMEs that are starting to learn to use data to generate insights.</p> <p>BDDB enables businesses to:</p> <ul> <li>Collect necessary data safely;</li> <li>Combine data across systems with adequate protections; and</li> <li>Share data externally with partners and suppliers safely, in line with the requirements of the Personal Data Protection Act (PDPA).</li> </ul> <p>With BDDB, data analytics is no longer out of reach for SMEs. Watch this video to find out how using business intelligence tools to effectively analyse data can help businesses stay competitive and grow.</p> </div> </div> </div> <div class="col-md-1"></div> </div> </div> </section> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <div class="video-player" data-video-id="wPAk3gXCL1g"> <div class="video-player__content"> <button class="btn btn-play" type="button" aria-label="Play Video"><span class="icon icon-play"></span></button> <picture> <source srcset="/-/media/imda/images/content/programme/bddb/launch-of-better-data-driven-business-programme-video-thumbnail.jpg" media="(max-width: 1023px)" loading="lazy"> <source srcset="/-/media/imda/images/content/programme/bddb/launch-of-better-data-driven-business-programme-video-thumbnail.jpg" loading="lazy"> <img src="/-/media/imda/images/content/programme/bddb/launch-of-better-data-driven-business-programme-video-thumbnail.jpg" alt="Launch of Better Data Driven Business Programme Video Thumbnail" loading="lazy" height="720" width="1280"> </picture> <p class="video-player__caption">Launch of Better Data Driven Business Programme — Making Better Decisions with Data</p> </div> <div class="video-player__holder" id="video200"></div> </div> </div> <div class="col-md-1"></div> </div> </div> <section class="detail-section" id="a06e1e69-e815-4b11-bab2-c20d4a8c1c8a"> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <h2 class="detail-section__title">Free training for SMEs</h2> <div class="detail-section__content"> <div class="rte"> <p><a class=" link__external" href="https://news.microsoft.com/en-sg/2023/11/28/microsoft-and-imda-to-upskill-2000-smes-in-singapore-by-2025-with-data-and-ai-capabilities/"target="_self">In collaboration with Microsoft Singapore, IMDA equips SMEs with data use and protection skills</a>. SMEs can benefit from a series of complimentary workshops on topics such as Data Analytics and AI, to accelerate their digital transformation, boost business growth, and stay competitive in the digital economy.</p> <p><a class=" link__external" rel="noopener noreferrer" href="https://form.gov.sg/654853cba2944600121358fd"target="_blank">Sign up now</a> to be the first to know about our latest workshop offerings.</p> </div> </div> </div> <div class="col-md-1"></div> </div> </div> </section> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <div class="rte"> <h2 class="detail-section__title"> Free business intelligence tool for SMEs </h2> <p>Designed for SMEs, our user-friendly business intelligence (BI) tool helps you easily transform raw data into actionable insights that drive greater business results.</p> </div> </div> <div class="col-md-1"></div> </div> </div> <section class="detail-section" id="a839760d-0d8a-43e0-929f-5a47506f8fbb"> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <h2 class="detail-section__title">Business-to-Business (B2B)</h2> <div class="detail-section__content"> <div class="rte"> </div> <div class="standard-content__carousel"> <div class="container"> <div class="standard-content__list" data-carousel> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/boost-product-sales-and-demand.webp" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/boost-product-sales-and-demand.webp"> <img src="/-/media/imda/images/content/programme/bddb/boost-product-sales-and-demand.webp" alt="Boost Product Sales and Demand" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Boost product sales and grow demand through distributors</h3> <p class="image-card__desc">Identify and retain high-value distributors to increase revenue[br/][br/] Analyse your sales data for insights on:[br/][br/] a. Overall sales performance[br/] b. High-value distributors[br/] c. Competitive product pricing[br/]</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/know-your-clients-distributors.webp" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/know-your-clients-distributors.webp"> <img src="/-/media/imda/images/content/programme/bddb/know-your-clients-distributors.webp" alt="Know Your Clients Distributors" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Know your clients/distributors</h3> <p class="image-card__desc">Identify your biggest client/distributor segments to improve sales performance[br/][br/] Analyse your existing client/distributor profiles for insights on:[br/][br/] a. High-value clients/distributors to prioritise[br/] b. Common client/distributor characteristics[br/] c. Popular products to bring in[br/]</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/minimize-costs-and-price-competitively.webp" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/minimize-costs-and-price-competitively.webp"> <img src="/-/media/imda/images/content/programme/bddb/minimize-costs-and-price-competitively.webp" alt="Minimize Costs and Price Competitively" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Minimise costs and price competitively</h3> <p class="image-card__desc">Monitor and analyse project and product costs to maximise profit[br/][br/] Analyse your project and product costs for insights on:[br/][br/] a. Cost and revenue of projects [br/] b. Competitive bids for new projects[br/] c. Products that maximise profit[br/][br/]</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/innovate-and-diversify-product-portfolio.webp" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/innovate-and-diversify-product-portfolio.webp"> <img src="/-/media/imda/images/content/programme/bddb/innovate-and-diversify-product-portfolio.webp" alt="Innovate and Diversify Product Portfolio" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Innovate and diversify product portfolio</h3> <p class="image-card__desc">Understand market trends and purchasing patterns to uncover new business opportunities[br/][br/] Analyse your clients/distributors’ purchasing patterns and feedback for insights on:[br/][br/] a. Areas of product improvement [br/] b. Market demand and trends to innovate and diversify your product portfolio[br/] c. Client/distributor profiles and their needs[br/]</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_4.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_4.jpg"> <img src="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_4.jpg" alt="Illustration of a person on a chess Knight leading his group of people" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Improve HR planning</h3> <p class="image-card__desc">Strengthen workforce and employee productivity[br/][br/] Analyse the characteristics of your workforce for insights on:[br/][br/] a. Employee demographics[br/] b. Manpower distribution[br/] c. Employee morale and productivity[br/][br/] Please ensure that your employees have been notified that their data would be used for purposes of managing employment relationship (e.g. managing work schedules/arrangements).</p> </div> </div> </div> </div> <div class="imda-carousel__controls imda-carousel__controls--stories"> <div data-carousel-arrows></div> <div class="no-desktop" data-carousel-pager></div> <div class="desktop-only" data-carousel-dots></div> </div> </div> </div> </div> </div> <div class="col-md-1"></div> </div> </div> </section> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <div class="rte"> <h2 class="detail-section__title"> Business-to-Consumer (B2C) </h2> </div> <div class="standard-content__carousel"> <div class="container"> <div class="standard-content__list" data-carousel> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_1.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_1.jpg"> <img src="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_1.jpg" alt="Illustration of a person holding to a balloon" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Improve product sales</h3> <p class="image-card__desc">Increase your revenue by boosting sales[br/][br/] Analyse your sales patterns for insights on:[br/][br/] a. Top-selling and least popular products[br/] b. Popular product combinations[br/] c. Sales performance over different channels[br/] d. Seasonal/event-based sales patterns[br/]</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_2.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_2.jpg"> <img src="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_2.jpg" alt="Illustration showing a person holding a huge magnet which attract people" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Acquire new customers</h3> <p class="image-card__desc">Identify your biggest customer segments and how they are typically referred[br/][br/] Analyse your existing customer profiles for insights on:[br/][br/] a. Where customers are concentrated[br/] b. Customers’ common characteristics[br/] c. Popular channels to place your products[br/][br/] Please check if you have obtained consent, or met the requirements under the Do Not Call (DNC) Provisions or Spam Control Act before sending direct marketing messages to your customers.</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_3.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_3.jpg"> <img src="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_3.jpg" alt="Illustration of a group hug" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Retain and engage your customers</h3> <p class="image-card__desc">Understand the preferences of your existing customers[br/][br/] Analyse different customer segments and product sales for insights on:[br/][br/] a. Purchasing patterns of these customers[br/] b. Customer demographics[br/] c. Top selling products for these customers[br/][br/] Please check if you have obtained consent, or met the requirements under the Do Not Call (DNC) Provisions or Spam Control Act before sending direct marketing messages to your customers.</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_5.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_5.jpg"> <img src="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_5.jpg" alt="Illustration of a person sitting on a balancing plank" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Lower inventory costs</h3> <p class="image-card__desc">Improve demand and supply matching[br/][br/] Analyse your sales to cost and inventory turnover for insights on: [br/][br/] a. The product category that generates the highest profit[br/] b. How fast a product is sold[br/] c. Inventory turnover pattern throughout the year</p> </div> </div> </div> <div class="standard-content__item"> <div class="image-card"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_4.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_4.jpg"> <img src="/-/media/imda/images/content/programme/bddb/bddb_spot-illustrations_4.jpg" alt="Illustration of a person on a chess Knight leading his group of people" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Improve HR planning</h3> <p class="image-card__desc">Strengthen workforce and employee productivity[br/][br/] Analyse the characteristics of your workforce for insights on:[br/][br/] a. Employee demographics[br/] b. Manpower distribution[br/] c. Employee morale and productivity[br/][br/] Please ensure that your employees have been notified that their data would be used for purposes of managing employment relationship (e.g. managing work schedules/arrangements). </p> </div> </div> </div> </div> <div class="imda-carousel__controls imda-carousel__controls--stories"> <div data-carousel-arrows></div> <div class="no-desktop" data-carousel-pager></div> <div class="desktop-only" data-carousel-dots></div> </div> </div> </div> </div> <div class="col-md-1"></div> </div> </div> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <div class="rte"> <h2 class="detail-section__title"> Interested in using data analytics to boost business growth? </h2> <p>Download the full BI tool package here to start using the BI tool to generate actionable insights. Designed with built-in data protection components, the BI tool collects only necessary data that are generally pseudonymised.</p> </div> <div class="cta-banner"> <div class="cta-banner__image"> <picture> <source srcset="/-/media/imda/images/content/programme/bddb/b2b-bi-tool.webp" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/programme/bddb/b2b-bi-tool.webp"> <img src="/-/media/imda/images/content/programme/bddb/b2b-bi-tool.webp" alt="B2B BI Tool" loading="lazy"> </picture> </div> <div class="cta-banner__content"> <div class="cta-banner__bg"> <svg class="svg-line" width="389" height="515" viewBox="0 0 389 515" xmlns="http://www.w3.org/2000/svg"> <path d="M387 1003H-10V4L387 1003Z" stroke="#ECD1E0" stroke-width="1.5" stroke-miterlimit="10"></path> </svg> <svg class="shape-with-fill" width="150" height="217" viewBox="0 0 150 217" xmlns="http://www.w3.org/2000/svg"> <path d="M101.641 27.4301V190.601L148.9 215.447V2L101.641 27.4301Z" stroke-width="1.5" stroke-miterlimit="10"></path> <path d="M1 215.558L48.259 190.713V27.5415L1 2.11133V215.558Z" stroke-width="1.5" stroke-miterlimit="10"></path> </svg> </div> <div class="cta-banner__text"> <h3 class="cta-banner__title">BI Tool for B2B SMEs</h3> <p class="cta-banner__desc"><p>1. 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Please download <a class=" link__external" rel="noopener noreferrer" href="https://powerbi.microsoft.com/en-us/downloads/"target="_blank">Microsoft Power BI Desktop</a> to use the BI tool.</p> <p>2. The BI tool may contain personal data. Do protect it by saving it on a device with strong password settings and limited access.</p> <p>3. You may refer to the <a rel="noopener noreferrer" href="https://www.imda.gov.sg/bddb/BI-Guide" target="_blank">Interactive Guide</a> should you require step-by-step guidance on how to use the BI tool.</p></p> <a class="btn btn-factsheet" href="https://form.gov.sg/61382158466f61001265506d" target="_blank" title="BI Tool for B2C SMEs"> Download here <span class="icon icon-chevron-right"></span> </a> </div> </div> </div> </div> <div class="col-md-1"></div> </div> </div> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <div class="rte"> <p>Beyond the BI tool, SMEs looking to adopt market-proven digital solutions with data analytics and visualisation features may leverage on IMDA’s <a href="/how-we-can-help/smes-go-digital/ctoaas">Chief Technology Officer-as-a-Service</a> to identify your digitalisation needs and engage digital consultants for customised advice and project management services.</p> </div> </div> <div class="col-md-1"></div> </div> </div> <section class="detail-section" id="a61bc3b5-d3b4-41d6-a324-4059e04b9129"> <div class="container"> <div class="row"> <div class="col-md-1"></div> <div class="col-md-10"> <h2 class="detail-section__title">Learn from other businesses that have used data analytics to drive business growth</h2> <div class="detail-section__content"> <div class="rte"> </div> <div class="standard-content__carousel"> <div class="container"> <div class="standard-content__list" data-carousel> <div class="standard-content__item"> <a class="image-card" href="/resources/blog/blog-articles/2021/11/generating-data-driven-insights-with-imda-s-business-intelligence-tool" target="_blank" title="Bee Cheng Hiang: Using data to enhance quality and service"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/news-and-events/impact-news-2021/11/cyr05375.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/news-and-events/impact-news-2021/11/cyr05375.jpg"> <img src="/-/media/imda/images/content/news-and-events/impact-news-2021/11/cyr05375.jpg" alt="Two man checking on Bee Cheng Hiang's products" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">Bee Cheng Hiang: Using data to enhance quality and service</h3> <p class="image-card__desc">As a heritage traditional snack company, the bakkwa giant used data analytics to improve product quality and modernise services to meet customer needs.</p> </div> <span class="icon icon-chevron-right"></span> </a> </div> <div class="standard-content__item"> <a class="image-card" href="/-/media/imda/files/programme/bddb/buying-into-data-driven-business---kearea.pdf" target="_blank" title="Kearea: Critical customer insights drove business growth"> <picture class="image-card__image"> <source srcset="/-/media/imda/images/content/programme/bddb/use-cases/kearea-use-case.webp" media="(max-width: 1023px)"> <source 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<picture class="image-card__image"> <source srcset="/-/media/imda/images/content/news-and-events/impact-news-2021/11/cyr05292.jpg" media="(max-width: 1023px)"> <source srcset="/-/media/imda/images/content/news-and-events/impact-news-2021/11/cyr05292.jpg"> <img src="/-/media/imda/images/content/news-and-events/impact-news-2021/11/cyr05292.jpg" alt="A woman standing beside boxes of games" loading="lazy"> </picture> <div class="image-card__content"> <h3 class="image-card__title">The Great Detective: Optimising marketing and advertising efforts</h3> <p class="image-card__desc">Specialising in mystery games, riddles, and puzzles, the company kept customers coming back by using data analytics that helped them better understand their customers’ preferences.</p> </div> <span class="icon icon-chevron-right"></span> </a> </div> </div> <div class="imda-carousel__controls imda-carousel__controls--stories"> <div data-carousel-arrows></div> <div class="no-desktop" data-carousel-pager></div> <div 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