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href="/services/graphic-design-services" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774b3069ad6c7b4817d2bb_Utility.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774b3069ad6c7b4817d2bb_Utility-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774b3069ad6c7b4817d2bb_Utility.png 548w" class="services-nav-item-image"/><div class="heading-3"> Graphic Design Services</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/tracking-deployment-data-analytics" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377416d962ed72fcf2785b8_Group%201287.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377416d962ed72fcf2785b8_Group%201287-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377416d962ed72fcf2785b8_Group%201287.png 588w" class="services-nav-item-image"/><div class="heading-3"> Tracking deployment & Data analytics</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/email-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292.png 803w" class="services-nav-item-image"/><div class="heading-3">Email marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/twitter-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter.png 841w" class="services-nav-item-image"/><div class="heading-3">Twitter Marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/influencer-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002.png 748w" class="services-nav-item-image"/><div class="heading-3"> Influencer marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/tiktok-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291.png 668w" class="services-nav-item-image"/><div class="heading-3"> TikTok marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/google-ads-ppc" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286.png 648w" class="services-nav-item-image"/><div class="heading-3">Google Ads & PPC</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/facebook-instagram-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512.png 617w" class="services-nav-item-image"/><div class="heading-3"> Facebook & Instagram marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/digital-strategy" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy.png 883w" class="services-nav-item-image"/><div class="heading-3">Digital Strategy</div></a></div></div></div></div></nav></div><a href="/case-studies" class="nav-link w-nav-link">Case studies</a><a href="/our-process" class="nav-link w-nav-link">Our process</a><a href="/about-us" class="nav-link w-nav-link">About us</a><a href="/blog" class="nav-link w-nav-link">Blog</a><a href="/contacts" class="nav-link w-nav-link">Contact us</a></div><div class="nav-menu-mask-mobile"><div class="flex-space-between hidden"><div class="flex-left"><a href="/services/digital-strategy" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d51e9afcd74bdc98958_Icon%20awesome-brain.svg" loading="lazy" alt="brain icon" class="icon-m margin-right-xs"/><div class="link-text">Digital Strategy</div></a><a id="w-node-_62d4a8a6-45d8-25d6-62f8-2dc9fedf213b-8d67a8d6" href="#" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d51152773659173bf88_Icon%20awesome-facebook.svg" loading="lazy" alt="facebook icon" class="icon-m margin-right-xs"/><div class="link-text">Facebook & Instagram Marketing</div></a><a id="w-node-_62d4a8a6-45d8-25d6-62f8-2dc9fedf213f-8d67a8d6" href="#" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d516ef8bb25832eb066_Icon%20ionic-logo-google.svg" loading="lazy" alt="google icon" class="icon-m margin-right-xs"/><div class="link-text">Google Ads & PPC</div></a><a id="w-node-_62d4a8a6-45d8-25d6-62f8-2dc9fedf2143-8d67a8d6" href="#" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d5139de977da3676fd9_Icon%20simple-tiktok.svg" loading="lazy" alt="tiktok icon" class="icon-m margin-right-xs"/><div class="link-text">Tik Tok Marketing</div></a><a href="#" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d519d816572b9c81a8d_Icon%20material-person-pin.svg" loading="lazy" alt="user icon" class="icon-m margin-right-xs"/><div class="link-text">Influencer Marketing</div></a><a id="w-node-_62d4a8a6-45d8-25d6-62f8-2dc9fedf214c-8d67a8d6" href="#" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d51d4d4ddc79f1cc680_Icon%20awesome-twitter.svg" loading="lazy" alt="twitter icon" class="icon-m margin-right-xs"/><div class="link-text">Twitter Marketing</div></a><a id="w-node-_62d4a8a6-45d8-25d6-62f8-2dc9fedf2150-8d67a8d6" href="#" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d51279eb39e8cee2978_Icon%20material-email.svg" loading="lazy" alt="mail icon" class="icon-m margin-right-xs"/><div class="link-text">Email Marketing</div></a></div><div class="flex-left"><a id="w-node-_62d4a8a6-45d8-25d6-62f8-2dc9fedf2154-8d67a8d6" href="#" class="dropdown-link w-inline-block"><img 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class="nav-menu-button-wrap"><div class="nav-lines nav-line-1"></div><div class="nav-lines nav-line-2"></div><div class="nav-lines nav-line-3"></div></div></div></div></div><div class="main-wrapper"><section class="section cs-hero"><div class="container"><div class="cs-hero-text-wrapper"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cf190751e4ea5e93142_Group%201834.png" loading="lazy" alt="Home2U Real Estate" class="case-studies-logo margin-bot-s"/><h1 class="h2-large desktop-center margin-bot-m">Reaching the right audience with the right message</h1><div class="cs-cat-info"><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Industry</p><div class="flex-horizontal"><div class="text-big">Real Estate</div><div class="text-big margin-left-s w-dyn-bind-empty"></div></div></div><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Market</p><div class="flex-horizontal"><div class="w-dyn-list"><div fs-cmsnest-collection="markets" fs-cmsnest-element="template-reference" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="text-big">BG</div><a href="/markets/bg" class="nested-link w-inline-block"></a></div></div></div></div></div><div class="flex-left"><p class="no-margin margin-bot-xxs text-small">Services</p><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Email marketing</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Google Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Facebook Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Instagram</div></div></div></div></div></div></div></div></section><section class="section small"><div class="container"><div class="flex-center"><div class="max-width-3xl"><h2 class="cs-heading">Their Story</h2><p class="margin-bot-m">Home2U is one of the leading Bulgarian Real Estate agencies which focuses on buying and selling houses and apartments. Their main goal is to provide the best solution for people who are searching to buy a new home or sell their existing property.</p><div class="case-studies-main-image"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1.jpg" loading="lazy" alt="The Building of Home2U Real Estate in Sofia " sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1.jpg 2000w" class="image-100"/></div><h3 class="cs-heading">Their Goals</h3><p class="margin-bot-l">They wanted to acquire new leads from Facebook Ecosystem since they are already heavily advertising on other channels. With Facebook and Instagram ads, they wanted to spread a comprehensive massage to as many channels as possible.</p><h4 class="cs-heading">Our Solution</h4><p class="margin-bot-m">We created a digital strategy that was aligned with their goals - reaching the right audience with the right message. With Home2U we used a lot of A/B testing to understand what message people react to the most and bring maximum results. Also, We have created advanced audience segments and set up advanced tracking to better integrate data from their website directly to Facebook. Hence we managed to achieve a high ad relevance score and we increased the optimization process. The result was - more quality leads at a lower price.</p><div class="case-studies-mockups"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f8ffb0124f486cd014943_mockups%20home2u%20phones.png" loading="lazy" alt="The Building of Home2U Real Estate in Sofia " sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f8ffb0124f486cd014943_mockups%20home2u%20phones-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f8ffb0124f486cd014943_mockups%20home2u%20phones-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f8ffb0124f486cd014943_mockups%20home2u%20phones.png 806w"/></div><h4 class="cs-heading margin-top-l">Their Success</h4><p>Home2U achieve a significant result especially at the price per new lead. We optimized the Landing page to better increase their user experience once they see an ad.</p><div class="case-study-statistic"><div class="achievement-wrapper case-studies"><div class="achievement-box"><div class="number-medium">35%</div><div class="text-mobile-small">Increase in New Leads</div></div><div class="achievement-box"><div class="number-medium">80%</div><div class="text-mobile-small">Increase on Calls</div></div><div class="achievement-box"><div class="number-medium">60%</div><div class="text-mobile-small">Decrease on CPC</div></div><div class="achievement-box"><div class="number-medium">110 %</div><div class="text-mobile-small">Decrease on CPL</div></div></div><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f9013482d4a46ea1c5696_results%20home2u.png" loading="lazy" alt="The Building of Home2U Real Estate in Sofia " sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f9013482d4a46ea1c5696_results%20home2u-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f9013482d4a46ea1c5696_results%20home2u-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/635f9013482d4a46ea1c5696_results%20home2u.png 824w"/></div></div></div></div></section><section class="section more"><div class="container"><h2 class="text-center margin-bot-l">Discover more case studies</h2><div class="w-dyn-list"><div role="list" class="w-dyn-items w-row"><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/ennovaty" class="case-studies-images w-inline-block"><img alt="Man charging electric car " loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b16414477562759eb4fd_Ennovaty_banner2.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b16414477562759eb4fd_Ennovaty_banner2-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b16414477562759eb4fd_Ennovaty_banner2-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b16414477562759eb4fd_Ennovaty_banner2-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b16414477562759eb4fd_Ennovaty_banner2-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b16414477562759eb4fd_Ennovaty_banner2.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">1100%</div><div class="text-mobile-small">Increase on New Calls</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6311e3f58d0b05828dd43515_611d0664128c5a573af40457_ennovaty%20logo.svg" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">B2B</p></div><h2 class="h4">From zero to a fully operational brand with our in-house expertise</h2><a href="/case-studies/ennovaty" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/newpoint" class="case-studies-images w-inline-block"><img alt="New Point houses in expensive luxurious neighbourhood" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">455%</div><div class="text-mobile-small">Increase on New Leads</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761ec2405ffe1c23eb26dd_6374a04727a13397224b8ff3_newpoint-logo-small.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Real Estate</p></div><h2 class="h4">A new generation complex with the best living conditions </h2><a href="/case-studies/newpoint" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/inovativa" class="case-studies-images w-inline-block"><img alt="Inovativa Projects Collage" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">55%</div><div class="text-mobile-small">Decrease on CPL</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6376417ef63e867b313ed255_logo_hw.svg" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">B2B</p></div><h2 class="h4">Better representation and earning trust from your audience</h2><a href="/case-studies/inovativa" class="button-link">View Case Study</a></div></div></div></div></div></section><section 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