Audience tab in Analyze - Buffer Help Center

<!DOCTYPE html> <html> <head> <meta charset="utf-8"/> <title>Audience tab in Analyze - Buffer Help Center</title> <meta name="viewport" content="width=device-width, maximum-scale=1"/> <meta name="apple-mobile-web-app-capable" content="yes"/> <meta name="format-detection" content="telephone=no"> <meta name="description" content="The Audience tab within your analytics dashboard allows you to learn more about the people that matter to your business and in turn, create content most suited "/> <meta name="author" content="Buffer"/> <link rel="canonical" href="https://support.buffer.com/article/529-analyzing-your-audience"/> <meta name="twitter:card" content="summary"/> <meta name="twitter:title" content="Audience tab in Analyze" /> <meta name="twitter:description" content="The Audience tab within your analytics dashboard allows you to learn more about the people that matter to your business and in turn, create content most suited "/> <link rel="stylesheet" href="//d3eto7onm69fcz.cloudfront.net/assets/stylesheets/launch-1732006970862.css"> <style> body { background: #ffffff; } .navbar .navbar-inner { background: #ffffff; } .navbar .nav li a, .navbar .icon-private-w { color: #e0e0e0; } .navbar .brand, .navbar .nav li a:hover, .navbar .nav li a:focus, .navbar .nav .active a, .navbar .nav .active a:hover, .navbar .nav .active a:focus { color: #ffffff; } .navbar a:hover .icon-private-w, .navbar a:focus .icon-private-w, .navbar .active a .icon-private-w, .navbar .active a:hover .icon-private-w, .navbar .active a:focus .icon-private-w { color: #ffffff; } #serp-dd .result a:hover, #serp-dd .result > li.active, #fullArticle strong a, #fullArticle a strong, .collection a, .contentWrapper a, .most-pop-articles .popArticles a, .most-pop-articles .popArticles a:hover span, .category-list .category .article-count, .category-list .category:hover .article-count { color: #2c4bff; } #fullArticle, #fullArticle p, #fullArticle ul, #fullArticle ol, #fullArticle li, #fullArticle div, #fullArticle blockquote, #fullArticle dd, #fullArticle table { color:#636363; } </style> <link rel="stylesheet" href="//s3.amazonaws.com/helpscout.net/docs/assets/64cb6cf86d4a3e191f237e66/attachments/653a53f28ccb974344751706/stylesheet.css"> <link rel="apple-touch-icon-precomposed" href="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/653147e325f8430475024abe/hq-logo-icon.png"> <link rel="shortcut icon" type="image/png" href="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/64cb83d43379714240cff117/hq-logo-icon.png">  <script type="application/ld+json"> {"@context":"https://schema.org","@type":"WebSite","url":"https://support.buffer.com","potentialAction":{"@type":"SearchAction","target":"https://support.buffer.com/search?query={query}","query-input":"required name=query"}} </script> <script type="application/ld+json"> {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Buffer Help Center","item":"https://support.buffer.com"},{"@type":"ListItem","position":2,"name":"Buffer","item":"https://support.buffer.com/collection/1-buffer"},{"@type":"ListItem","position":3,"name":"Audience tab in Analyze","item":"https://support.buffer.com/article/529-analyzing-your-audience"}]} </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js"></script> <script type="text/javascript">!function(e,t,n){function a(){var e=t.getElementsByTagName("script")[0],n=t.createElement("script");n.type="text/javascript",n.async=!0,n.src="https://beacon-v2.helpscout.net",e.parentNode.insertBefore(n,e)}if(e.Beacon=n=function(t,n,a){e.Beacon.readyQueue.push({method:t,options:n,data:a})},n.readyQueue=[],"complete"===t.readyState)return a();e.attachEvent?e.attachEvent("onload",a):e.addEventListener("load",a,!1)}(window,document,window.Beacon||function(){});</script> <script type="text/javascript">window.Beacon('init', 'e253ab18-540b-4504-aa78-74b8bd860845')</script>  <script> !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){if(window.analytics.initialized)return window.analytics[e].apply(window.analytics,arguments);var i=Array.prototype.slice.call(arguments);i.unshift(e);analytics.push(i);return analytics}};for(var i=0;i<analytics.methods.length;i++){var key=analytics.methods[i];analytics[key]=analytics.factory(key)}analytics.load=function(key,i){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=i};analytics._writeKey="XsTSud3G1oNlrQ48sMWERh11O6n1kCNK";;analytics.SNIPPET_VERSION="4.16.1"; analytics.load("XsTSud3G1oNlrQ48sMWERh11O6n1kCNK"); }}(); </script>   <script> (function (h, o, t, j, a, r) { h.hj = h.hj || function () { (h.hj.q = h.hj.q || []).push(arguments) }; h._hjSettings = { hjid: 232078, hjsv: 6 }; a = o.getElementsByTagName('head')[0]; r = o.createElement('script'); r.async = 1; r.src = t + h._hjSettings.hjid + j + h._hjSettings.hjsv; a.appendChild(r); })(window, document, 'https://static.hotjar.com/c/hotjar-', '.js?sv='); </script>   <script async src="https://www.googletagmanager.com/gtag/js?id=G-XW2P4GR7DW"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-XW2P4GR7DW'); </script>  <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Poppins:wght@700&family=Roboto:ital@0;1&display=swap" rel="stylesheet">  <script type="text/javascript"> setTimeout(function() { const queryString = window.location.search; function hasQueryParam(paramName) { const pattern = new RegExp('[?&]' + paramName + '=([^&]+)'); const match = queryString.match(pattern); return match !== null; } const paramExists = hasQueryParam('openContact'); if (paramExists) { window.Beacon('open'); window.Beacon('navigate', '/ask/message'); } }, 500); // Adjust the delay in milliseconds (e.g., 2000 for 2 seconds) </script>   <script> function articleVoteDownPressed() { if ( $("button.rateAction--negative").length > -1 && !$("button.rateAction--negative").hasClass("selected") ) { var clickCount = 0; $("button.rateAction--negative").on("click", function (e) { clickCount++; if (clickCount % 2 === 1) { hj("trigger", "articleVoteDown"); } }); } } $(document).ready(function () { articleVoteDownPressed(); // Remove existing Footer $("footer").remove(); // Remove Existing Footer // Append Footer from Marketing Site var $footer = $("<section class='footer'>"); $footer.load("https://buffer.com/docs-footer"); $("body").append($footer); }); window.addEventListener('load', async function() { try { // Fetch Account information from API Gateway const account = await fetch('https://graph.buffer.com', { method: 'POST', headers: { 'Content-Type': 'application/json', 'x-buffer-client-id': 'internal-helpscout-ui' }, credentials: 'include', body: JSON.stringify({ query: '{ account { id email isImpersonation currentOrganization{ id commonTrackingProperties { atEventBillingState atEventBillingPlan atEventBillingCycle atEventBillingGateway atEventIsNewBuffer atEventChannelQty}}}}' }), }).then(res => res.json()).then(res => res.data?.account) // If logged out visitor or impersonation, do nothing if (!account || !!account.isImpersonation) return if (analytics) { await analytics.identify(account.id) } if(window.Beacon) { window.Beacon('identify', { email: account.email, }) } const trackingProperties = { organizationId: account?.currentOrganization?.id, ...account?.currentOrganization?.commonTrackingProperties } if (window.location.pathname.startsWith("/article")) { analytics.track('Help Center Article Viewed', { userId: account.id, ...trackingProperties, articleTitle: window.document.title.replace(' - Buffer Help Center','') }) } if(window.Beacon && analytics) { window.Beacon('on', 'open', () => { analytics.track('Help Scout Beacon Opened', { userId: account.id, ...trackingProperties }) }) window.Beacon('on', 'close', () => { analytics.track('Help Scout Beacon Closed', { userId: account.id, ...trackingProperties }) }) window.Beacon('on', 'email-sent', () => { analytics.track('Help Scout Beacon Email Sent', { userId: account.id, ...trackingProperties }) }) } } catch(e){} }) </script>  </head> <body> <header id="mainNav" class="navbar"> <div class="navbar-inner"> <div class="container-fluid"> <a class="brand" href="/"> <span>Buffer Help Center</span> </a> <div class="nav-collapse collapse"> <nav role="navigation"> <ul class="nav"> </ul> </nav> </div> </div> </div> </header> <section id="contentArea" class="container-fluid"> <div class="row-fluid"> <section id="main-content" class="span9"> <div class="contentWrapper"> <article id="fullArticle"> <h1 class="title">Audience tab in Analyze</h1> <a href="javascript:window.print()" class="printArticle" title="Print this article" aria-label="Print this Article"><i class="icon-print"></i></a> <p>The Audience tab within your analytics dashboard allows you to learn more about the people that matter to your business and in turn, create content most suited to them.</p> <div class="callout-red"> <p>猸愶笍 This feature is on our <a href="https://buffer.helpscoutdocs.com/article/595-features-available-on-each-buffer-plan" target="_blank">paid plans</a>. Looking for <a href="//support.buffer.com/article/517-insights-on-shared-posts-within-your-publishing-dashboard">basic analytics</a>?</p> </div> <div class="callout-yellow"> <p>馃帴 Learn more about your analytics in <a href="https://youtu.be/8MQ_bDys_sc" target="_blank">this video</a>.</p> </div> <p>In this article:</p> <ol> <li><a href="#h_77d80241-2003-43bf-93a3-75293b9e109a" target="_self">Finding your report</a></li> <li><a href="#h_12a9d0fb-4611-49de-8139-8feb5b8e663a" target="_self">Diving into your report</a></li> <li><a href="#h_db8f6272-8e7f-4b52-932a-64075f6156f9" target="_self">Adding charts to a custom report</a></li> </ol> <h2 id="h_77d80241-2003-43bf-93a3-75293b9e109a">Finding your report</h2> <div class="callout-blue"> <p>馃摑 Audience data is available only for Instagram (not Facebook, X/Twitter, or LinkedIn).</p> </div> <ol> <li>Start by clicking <i><b>Analyze</b></i> at the top of your Buffer dashboard (not available on mobile).</li> <li>Select the channel you'd like to analyze on the left-hand side of your dashboard.</li> <li>Choose a profile or Page from the drop-down.</li> <li>Click <strong><em>Audience</em></strong>.</li> <li>Choose the date range you'd like to view.</li> </ol> <p><img alt="Steps to view custom date range for Buffer analytics" src="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/661fe12ee6d7a114e7690dbe/file-PlpF2A5IMZ.jpg" style="width: 100%; max-width: 100%; "></p> <h2 id="h_12a9d0fb-4611-49de-8139-8feb5b8e663a">Diving into your report</h2> <h3 id="h_01HCXNKFVPX7Q4C5JBPY05XPQ5">Audience overview</h3> <p>Curious about which demographics are engaging with your content? The audience overview chart shows your top demographic by gender and age, as well as your top location.</p> <p><img alt="Buffer Analyze Audience overview" src="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/6658922add0f8c60bb3fc749/file-t5ejcn3hf1.jpg" style="width: 100%; max-width: 100%; "></p> <h3 id="h_01HCXNKFVP8GR9E41KCTY0RHXJ">Top gender and age</h3> <p>The top gender and age chart displays a bubble chart of females and males, by age. Below the bubble chart, you'll see your top three ranked demographics. </p> <p><img alt="Top gender and age bubble chart in audience analytics" src="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/6514995f556a3e3cf18cbffb/img-1656503-1695848797-469231751.png" style="width: 100%; max-width: 100%; "></p> <h3 id="h_01HCXNKFVPXDCTQJ4VMEGFDP68">Top cities</h3> <p>The top cities chart displays the top five cities where your fans are located. Below the chart, you'll see your top three ranked cities. </p> <p><img alt="Bar chart showing top five cities where your fans are located" src="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/6514995f5416dd630a4b0691/img-1656503-1695848798-1593102282.png" style="width: 100%; max-width: 100%; "></p> <h3 id="h_01HCXNKFVQQTE74KY78VYAH5VE">Top countries</h3> <p>The top countries chart displays a map of where your fans are located. You can hover over areas on the map to see the number and percentage of fans. Below the map, you'll see your top three ranked countries. </p> <p><img alt="World map displaying where your fans are located" src="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/651499606241295a81ba6db4/img-1656503-1695848798-625250390.png" style="width: 100%; max-width: 100%; "></p> <h2 id="h_db8f6272-8e7f-4b52-932a-64075f6156f9">Adding charts to a custom report</h2> <p>Finally, you can add any of the tables and charts from this area to a custom report. Simply click the plus button at the top right of any chart you'd like to include. <a href="https://buffer.helpscoutdocs.com/article/534-creating-custom-analytics-reports" target="_self"><strong>Learn more about creating custom reports here</strong></a>.</p> <p>You can also export all data as both CSV and image files using the <em><strong>Export as...</strong></em> button.</p> <p><img alt="Buffer Analyze add to report and export" src="//d33v4339jhl8k0.cloudfront.net/docs/assets/64cb6cf86d4a3e191f237e66/images/665896645940934e140f4182/file-aLCyjhjZ0p.jpg" style="width: 100%; max-width: 100%; "></p> </article> <div class="articleRatings" data-article-url="https://support.buffer.com/article/529-analyzing-your-audience"> <span class="articleRatings-question">Did this answer your question?</span> <span class="articleRatings-feedback"> <span class="articleRatings-feedback-tick"> <svg height="20" viewBox="0 0 20 20" width="20" xmlns="http://www.w3.org/2000/svg"> <path d="m8 14a.997.997 0 0 1 -.707-.293l-2-2a.999.999 0 1 1 1.414-1.414l1.293 1.293 4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5a.997.997 0 0 1 -.707.293" fill="#2CC683" fill-rule="evenodd"/> </svg> </span> <span class="articleRatings-feedback-message">Thanks for the feedback</span> </span> <span class="articleRatings-failure">There was a problem submitting your feedback. Please try again later.</span> <div class="articleRatings-actions"> <button class="rateAction rateAction--positive" data-rating="positive"> <span class="sr-only">Yes</span> <span class="rating-face"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24"> <path fill-rule="evenodd" d="M5.538 14.026A19.392 19.392 0 0 1 12 12.923c2.26 0 4.432.388 6.462 1.103-1.087 2.61-3.571 4.436-6.462 4.436-2.891 0-5.375-1.825-6.462-4.436zm1.847-3.872a1.846 1.846 0 1 1 0-3.692 1.846 1.846 0 0 1 0 3.692zm9.23 0a1.846 1.846 0 1 1 0-3.692 1.846 1.846 0 0 1 0 3.692z"/> </svg> </span> </button> <button class="rateAction rateAction--negative" data-rating="negative"> <span class="sr-only">No</span> <span class="rating-face"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24"> <path fill-rule="evenodd" d="M7.385 13.846a1.846 1.846 0 1 1 0-3.692 1.846 1.846 0 0 1 0 3.692zm9.23 0a1.846 1.846 0 1 1 0-3.692 1.846 1.846 0 0 1 0 3.692zm-.967 4.95a.992.992 0 0 1-.615-.212c-1.701-1.349-4.364-1.349-6.065 0a.998.998 0 0 1-1.36-.123.895.895 0 0 1 .127-1.3A6.897 6.897 0 0 1 12 15.692c1.555 0 3.069.521 4.266 1.467.41.326.467.909.127 1.3a.982.982 0 0 1-.745.335z"/> </svg> </span> </button> </div> </div> <section class="articleFoot"> <time class="lu" datetime=2024-10-16 >Last updated on October 16, 2024</time> </section> </div> </section> <aside id="sidebar" class="span3"> <form action="/search" method="GET" id="searchBar" class="sm" autocomplete="off"> <input type="hidden" name="collectionId" value="64cb6d9c0a5b99723c9358af"/> <input type="text" name="query" title="search-query" class="search-query" placeholder="Search articles" value="" aria-label="Search articles" /> <button type="submit"> <span class="sr-only">Toggle Search</span> <i class="icon-search"></i> </button> <div id="serp-dd" style="display: none;" class="sb"> <ul class="result"> </ul> </div> </form> <h3>Categories</h3> <ul class="nav nav-list"> <li ><a href="/category/4-getting-started">Getting Started <i class="icon-arrow"></i></a></li> <li ><a href="/category/500-buffer-social-network-guides">Buffer Social Network Guides <i class="icon-arrow"></i></a></li> <li ><a href="/category/12-channel-management">Channel Management <i class="icon-arrow"></i></a></li> <li ><a href="/category/495-creating-posts">Creating Posts <i class="icon-arrow"></i></a></li> <li ><a href="/category/496-managing-media">Managing Media <i class="icon-arrow"></i></a></li> <li ><a href="/category/13-scheduling-and-publishing">Scheduling Posts <i class="icon-arrow"></i></a></li> <li ><a href="/category/499-team-collaboration">Team Collaboration <i class="icon-arrow"></i></a></li> <li class="active" ><a href="/category/6-analytics">Analyzing Your Data <i class="icon-arrow"></i></a></li> <li ><a href="/category/501-engaging-with-comments">Engaging with Comments <i class="icon-arrow"></i></a></li> <li ><a href="/category/11-account-and-billing">Account Settings <i class="icon-arrow"></i></a></li> <li ><a href="/category/15-engagement">Billing <i class="icon-arrow"></i></a></li> <li ><a href="/category/14-start-page">Start Page Landing Page <i class="icon-arrow"></i></a></li> <li ><a href="/category/16-mobile-app">Mobile App <i class="icon-arrow"></i></a></li> <li ><a href="/category/497-integrations">Integrations <i class="icon-arrow"></i></a></li> <li ><a href="/category/498-buffer-best-practices">Buffer Best Practices <i class="icon-arrow"></i></a></li> </ul> </aside> </div> <div id="noResults" style="display:none;">No results found</div> <footer> <p>© <a href="https://buffer.com/">Buffer</a> 2024. <span>Powered by <a rel="nofollow noopener noreferrer" href="https://www.helpscout.com/docs-refer/?co=Buffer&utm_source=docs&utm_medium=footerlink&utm_campaign=Docs+Branding" target="_blank">Help Scout</a></span> </p> </footer> </section> <script src="//d3eto7onm69fcz.cloudfront.net/assets/javascripts/app3.min.js"></script> <script> // keep iOS links from opening safari if(("standalone" in window.navigator) && window.navigator.standalone){ // If you want to prevent remote links in standalone web apps opening Mobile Safari, change 'remotes' to true var noddy, remotes = false; document.addEventListener('click', function(event) { noddy = event.target; while(noddy.nodeName !== "A" && noddy.nodeName !== "HTML") { noddy = noddy.parentNode; } if('href' in noddy && noddy.href.indexOf('http') !== -1 && (noddy.href.indexOf(document.location.host) !== -1 || remotes)){ event.preventDefault(); document.location.href = noddy.href; } },false); } </script> </body> </html>

CINXE.COM

Audience tab in Analyze - Buffer Help Center