Network Advertising Initiative

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.networkadvertising.org/","20120412215612","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1334267772"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Network Advertising Initiative</title> <link rel="stylesheet" href="/web/20120412215612cs_/http://www.networkadvertising.org/library/nai_masterstyle.css" type="text/css"> <script src="https://web.archive.org/web/20120412215612js_/http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct = "UA-2473248-1"; _udn="none"; _ulink=1; urchinTracker(); </script> </head> <body bgcolor="#FFFFFF" leftmargin="0" topmargin="10" marginwidth="0" marginheight="10"> <div align="center"> <table width="780" border="0" cellpadding="0" cellspacing="0"> <tr> <td rowspan="2"> <a href="index.asp"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nai_logo.gif" width="245" height="97" alt="" border="0"></a></td> <td rowspan="2"> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nai_top_spacer_1.gif" width="310" height="97" alt=""></td> <td background="/web/20120412215612im_/http://www.networkadvertising.org/images/nai_top_right_nav.gif" height="22" align="right" style="padding-right:10;"><a href="managing/opt_out.asp" class="tertiary_nav">Consumer Opt-Out</a>   <span style="font-size: 11px; color : #ffffff; text-decoration : none; font-family: verdana, Helvetica, sans-serif; font-weight: bold;"> | </span>   <a href="about/privacy.asp" class="tertiary_nav">Privacy</a></td> </tr> <tr> <td> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nai_top_spacer_2.gif" width="225" height="75" alt=""></td> </tr> </table> <table width="780" border="0" cellpadding="0" cellspacing="0"> <tr> <td> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nav_spacer_left.gif" width="100" height="25" alt="" border="0"></td> <td> <a href="index.asp"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nav_home_off.gif" width="69" height="25" alt="" border="0"></a></td> <td> <a href="managing/"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nav_managing_off.gif" width="164" height="25" alt="" border="0"></a></td> <td> <a href="participating/"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nav_participating_off.gif" width="164" height="25" alt="" border="0"></a></td> <td> <a href="about/"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nav_about_off.gif" width="85" height="25" alt="" border="0"></a></td> <td> <a href="contact/"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nav_contact_off.gif" width="94" height="25" alt="" border="0"></a></td> <td> <a href="https://web.archive.org/web/20120412215612/http://www.naiblog.org/" target="_blank" onclick="javascript:__utmLinker(this.href); return false;"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nav_spacer_right.gif" width="104" height="25" alt="" border="0"></a></td> </tr> </table> <table width="780" border="0" cellpadding="0" cellspacing="0"> <tr> <td style="background-image: URL(images/nai_main_left_line.gif)"> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nai_main_left_line.gif" width="1" height="235" alt=""></td> <td> <table width="778" height="235"> <tr> <td valign="top" width="480"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td valign="top" width="480" style="padding-right:10; padding-left:25; padding-top:20; padding-bottom:25"> <p class="hp_header"> Helping you protect your privacy online. </p> <p> Most content on the Internet - from the latest political news to up-to-the-minute sports scores and stock quotes - is free to consumers. Why? Because of effective Internet advertising. </p> <p> What makes Internet advertising effective is the use of technologies that allow advertising networks, analytics firms, websites, and others to make inferences about consumer tastes and provide relevant content. Because of the seemingly complex nature of these technologies, many users have become concerned about their online privacy. </p> <p> Recognizing these concerns, the NAI--a coalition of more than 80 leading online marketing companies--has made consumer education and consumer choice top priorities. </p> <p> As part of that commitment, we have developed this site to help you safeguard your online privacy and make informed choices. </p> <p> <a href="managing/learn_more.asp">Learn more</a> about how to take control of your online experience. </p> <hr size="1" width="100%" noshade> <p> <b>News</b><br> <a href="pdfs/NAI_2011_Compliance_Release.pdf" target="_blank"">Network Advertising Initiative Releases 2011 Compliance Report</a><br><br> <a href="pdfs/NAIMediaAlert111711FINAL.pdf" target="_blank">FTC Chief Privacy Officer Marc Groman Appointed New Executive Director of Network Advertising Initiative</a><br><br> <a href="pdfs/NAI_2010_Compliance_Release.pdf" target="_blank"">Network Advertising Initiative Releases 2010 Compliance Report</a><br><br> <a href="pdfs/Associations104release.pdf" target="_blank">NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon</a><br><br> <a href="pdfs/Clear_Ad_Notice_Tech_Specs_Release_Final.pdf" target="_blank">IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising</a><br><br> <a href="pdfs/NAI_Beales_Release.pdf" target="_blank">Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads</a><br><br> </p> <br><br><br> </td> </tr> </table> </td> <td valign="top"> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/spacer.gif" width="10" height="50"> </td> <td valign="top" width="298"> <table cellpadding="5" cellspacing="0" border="0"> <tr> <td valign="top" align="center"><br><br><br> <a href="managing/opt_out.asp"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/opt-out_button.gif" width="186" height="27" border="0" alt=""></a><br> "Opt out" of interest-based<br> advertising delivered by NAI member<br> ad networks.<br><br><br><br><br> <a href="managing/learn_more.asp"><img src="/web/20120412215612im_/http://www.networkadvertising.org/images/learn_more_button.gif" border="0" width="125" height="125"></a> <br><br><br><br> <div align="center"> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/NAI_Logo_Final_medium.gif" border="0"></a><br> <u><b>UPDATE:</b> The NAI Consumer<br> Opt-Out Protector will be retired<br> in April 2012. We are working<br> with the <a href="https://web.archive.org/web/20120412215612/http://www.aboutads.info/">DAA</a> to provide you<br> with an even better opt-out<br> protector. Stay tuned! If you<br> would still like to download<br> the current opt-out protector,<br> <a href="managing/protector_license.asp">click here</a>.<br> </div> </td> </tr> </table> </td> </tr> </table> </td> <td style="background-image: URL(images/nai_main_right_line.gif)"> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nai_main_right_line.gif" width="1" height="235" alt=""></td> </tr> </table> <table width="780" border="0" cellpadding="0" cellspacing="0"> <tr> <td> <img src="/web/20120412215612im_/http://www.networkadvertising.org/images/nai_footer.gif" width="780" height="15" alt=""> <br> <div align="center" class="smaller"> <a href="networks/">About Membership</a> | <a href="members/">Members Only Login</a> | <a href="about/legal.asp">Legal</a> </div> <br><br> <div align="center" class="smaller">© 2010 Network Advertising Initiative. All Rights Reserved. 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Network Advertising Initiative