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font-size: 42px !important; line-height: 48px; font-family: 'Nunito', sans-serif; } .titulogrande5 { font-size: 47px !important; line-height: 55px; font-family: 'Nunito', sans-serif; } .titulogrande3 { font-size: 62px !important; line-height: 70px; font-family: 'Nunito', sans-serif; } .titulogrande3-1 { font-size: 52px !important; line-height: 60px; font-family: 'Nunito', sans-serif; } .titulomuitogrande { font-size: 70px !important; line-height: 72px; font-family: 'Nunito', sans-serif; } .titulomuitogrande2 { font-size: 82px !important; line-height: 88px; font-family: 'Nunito', sans-serif; } .graficodesk { display: block; margin-left: auto; margin-right: auto; } .graficomob { display: none; } .centralizar { display: block; margin-left: auto; margin-right: auto; } .divflex { display: flex; flex-direction: row; } .bola-bg { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-1-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 50% 50%; background-size: 80%; height: 250px; width: auto; text-align: center; display: block; padding: 30% 0px; } .paddingtabela { padding: 0px 7% 0px 7%; } .imagem-touca { margin: -260px 50px 0px -50px; } .centralizar2 { display: block; margin-left: auto; margin-right: auto; max-width: 70%; } .bg1 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-7-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 30% 100%; background-color: #E82935; background-size: 53%; } .bg2 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-19-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 110% 100%; background-color: #fefefe; background-size: 53%; border-top: 2px solid #afafaf; } .bg3 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-22-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 005% 100%; background-color: #E82935; background-size: 40%; } .bg4 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-147-.png) no-repeat 70% 70%; background-color: #fcfcfc; background-size: 75%; } .bg5 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-46-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 030% 100%; background-color: #E82935; background-size: 40%; } .bg6 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-65-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 00% 0%; background-color: #f7f7f7; background-size: 100%; } .bg7 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-70-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 10% 100%; background-color: #e82935; background-size: 40%; } .bg8 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-91-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 70% 250%; background-color: #F7F7F7; background-size: 60%; } .bg10 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-103-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 65% 100%; background-color: #e82935; background-size: 52%; } .bg11 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-30-Telecine-Generos-e-Emocoes.png) no-repeat 0% 50%; background-color: #040436; background-size: 56%; } .bg12 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-105-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 100% 50%; background-color: #040436; background-size: 36%; } .bg13 { background: url(https://genteglobo.s3.amazonaws.com/wp- content/uploads/2022/10/Ativo-105-Generos-e-emocoes-o- cinema-em-casa-.png) no-repeat 100% 50%; background-color: #040436; background-size: 36%; } .bg14 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-22-Telecine-Generos-e-Emocoes.png) no-repeat 100% 0%; background-color: #fdfdfd; background-size: 69%; } .bg15 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-112-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 100% 100%; background-color: #fdfdfd; background-size: 73%; } .bg17 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-140-websummit-insights.png) no-repeat 005% 100%; background-color: #E82935; background-size: 40%; } .bg18 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-142-websummit-insights.png) no-repeat 100% 100%; background-color: #f7f7f7; background-size: 35%; } .circulo2 { background-color: #EDEDF6; padding: 80px 100px 80px 100px; border-radius: 260px 0px 0px 260px; margin: 0px -80px 0px 80px; } .circulo3 { background-color: #030a46; padding: 90px 130px 90px 130px; border-radius: 360px 360px 360px 360px; margin: 0px 0px 0px 0px; } .divflex { display: flex; flex-direction: row; } .divflex1 { display: flex; flex-direction: row; } .div-20 { width: 15%; align-self: center; padding: 15px; } .div-80 { width: 80%; align-self: center; padding: 2px 6px; } .borda-azul { background-color: #030a46; border-radius: 40px; width: 100%; display: block; padding: 10px 20px; } .borda-vermelha { background-color: #fc0229; border-radius: 40px; width: 100%; display: block; padding: 10px 20px; } .caixa-filme { border-radius: 40px; height: 800px; } .div1 { width: 40%; border-right: solid 2px black; padding: 10px 15px 10px 10px; align-self: center; } .div2 { width: 60%; } .div50 { width: 50%; } .div-a1 { align-self: center; width: 49%; } .div-a2 { align-self: center; width: 49%; } .div-b1 { width: 60%; padding: 0px 10px 0px 10px; } .div-b2 { width: 40%; padding: 35px 15px 35px 15px; border-left: solid 2px #858585; align-self: center; justify-content: center; } .div-2 { width: 49%; padding: 10px 5px; } .div-3 { width: 33%; padding: 10px 10px; } .boxbranca { background-color: #000a36; border-radius: 40px; padding: 15px; } .centralizarazul { display: block; margin-left: auto; margin-right: auto; max-width: 76%; } .div-bola1 { width: 260px; height: 260px; padding: 50px 40px 40px 40px; background-color: #E82935; display: flex; margin: auto; border-radius: 100%; align-self: center; align-items: center; flex-direction: column; justify-content: center; } .div-bola2 { width: 210px; height: 210px; padding: 40px 40px 40px 40px; background-color: #030A46; display: flex; margin: auto; border-radius: 100%; align-items: center; margin-top: -80px; margin-bottom: -80px; } .bolacinza { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-136-websummit-insights.png) no-repeat 100% 100%; padding: 130px 250px 100px 140px; width: 750px; height: 750px; background-size: 100%; } .bolinhacinza { padding: 40px 40px 30px 60px; background-color: #040436; width: 330px; height: 330px; border-radius: 100%; margin: 350px 400px 0px -400px; } .bolinhaazul { padding: 45px 50px 50px 50px; background-color: #030A46; width: 450px; height: 450px; border-radius: 100%; margin: auto; display: block; } .bolinhaazul1 { padding: 55px 50px 50px 50px; background-color: #030A46; width: 480px; height: 480px; border-radius: 100%; margin: auto; display: block; } .bolinhaazul3 { padding: 45px 40px 50px 40px; background-color: #030A46; width: 330px; height: 330px; border-radius: 100%; margin: auto; display: block; } .bolinhaazul4 { padding: 30px 40px 50px 40px; background-color: #030A46; width: 260px; height: 260px; border-radius: 100%; margin: auto; display: block; } .bolinhaazul5 { padding: 35px 40px 40px 40px; background-color: #030A46; width: 270px; height: 270px; border-radius: 100%; margin: auto; display: block; } .paddinggrafico { padding: 10px 85px 0px 85px; } .zoom img { box-shadow: 2px 2px 20px #202020c2, inset -2px -17px 20px #2020205c; -moz-transition: all 0.3s; -webkit-transition: all 0.3s; transition: all 0.3s; border-radius: 20px; } .zoom:hover img { box-shadow: 4px 7px 12px 5px #202020c2, inset -3px -12px 20px 0px #202020c2; border-radius: 20px; } @media (min-width: 2130px) { .bg6 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-65-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 00% 100%; background-color: #f7f7f7; background-size: 100%; } .bg11 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-31-Telecine-Generos-e-Emocoes.png) no-repeat 0% 50%; background-color: #040436; background-size: 51%; } .bg1 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-7-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 30% 100%; background-color: #E82935; background-size: 37%; } .bg3 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-22-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 005% 100%; background-color: #E82935; background-size: 27%; } .bg5 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-46-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 030% 100%; background-color: #E82935; background-size: 25%; } .bg7 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-70-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 10% 100%; background-color: #e82935; background-size: 28%; } .bg10 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-103-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 65% 100%; background-color: #e82935; background-size: 38%; } .caixa-filme { border-radius: 40px; height: 930px; } .bg8 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-91-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 60% 200%; background-color: #F7F7F7; background-size: 60%; } .bg14 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-22-Telecine-Generos-e-Emocoes.png) no-repeat 95% 40%; background-color: #fdfdfd; background-size: 58%; } } @media (max-width: 1650px) { .bg14 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-22-Telecine-Generos-e-Emocoes.png) no-repeat 100% 0%; background-color: #fdfdfd; background-size: 75%; } .bolinhacinza { padding: 40px 40px 30px 60px; background-color: #EDEDF6; width: 330px; height: 330px; border-radius: 100%; margin: 350px 150px 0px -150px; } .bg15 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-112-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 165% 100%; background-color: #fdfdfd; background-size: 88%; } .bg8 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-91-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 70% 250%; background-color: #F7F7F7; background-size: 63%; } .bg6 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-65-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 00% -150%; background-color: #f7f7f7; background-size: 100%; } .bg1 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-7-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 30% 100%; background-color: #E82935; background-size: 60%; } .bg3 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-22-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 005% 100%; background-color: #E82935; background-size: 50%; } .bg4 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-147-.png) no-repeat 100% 60%; background-color: #fcfcfc; background-size: 90%; } .bg5 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-46-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 005% 100%; background-color: #E82935; background-size: 40%; } .paddinggrafico { padding: 40px 85px 0px 85px; } } @media (max-width: 1480px) { .paddingtabela { padding: 0px 4% 0px 4%; } .div-bola2 { width: 210px; height: 210px; padding: 40px 40px 40px 40px; background-color: #030A46; display: flex; margin: auto; border-radius: 100%; align-items: center; margin-top: -50px; margin-bottom: -50px; } .bg18 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-142-websummit-insights.png) no-repeat 100% 100%; background-color: #f7f7f7; background-size: 47%; } .bg15 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-112-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 205% 100%; background-color: #fdfdfd; background-size: 91%; padding: 160px 80px 100px 80px; } .bg10 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-103-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 80% 100%; background-color: #e82935; background-size: 65%; } .bg8 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-91-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 70% 250%; background-color: #F7F7F7; background-size: 69%; } .bg1 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-7-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 25% 100%; background-color: #E82935; background-size: 70%; } .bg3 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-22-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 005% 100%; background-color: #E82935; background-size: 60%; } .bg6 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-65-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 00% 100%; background-color: #f7f7f7; background-size: 100%; } .bolinhacinza { padding: 30px 40px 30px 70px; background-color: #EDEDF6; width: 330px; height: 330px; border-radius: 100%; margin: 350px 150px 0px -140px; } .div-bola1 { width: 270px; height: 270px; padding: 50px 40px 40px 40px; background-color: #E82935; display: flex; margin: auto; border-radius: 100%; align-self: center; align-items: center; flex-direction: column; justify-content: center; } .paddinggrafico { padding: 60px 35px 0px 35px; } .bg7 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-70-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 0% 100%; background-color: #e82935; background-size: 50%; } .bg14 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-20-Telecine-Generos-e-Emocoes.png) no-repeat 100% 100%; background-color: #fdfdfd; background-size: 82%; } } @media (max-width: 1280px) { .paddingtabela { padding: 0px 1% 0px 1%; } .div-bola2 { width: 210px; height: 210px; padding: 40px 40px 40px 40px; background-color: #030A46; display: flex; margin: auto; border-radius: 100%; align-items: center; margin-top: -20px; margin-bottom: -10px; } .bg18 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-142-websummit-insights.png) no-repeat 100% 100%; background-color: #f7f7f7; background-size: 52%; } .bg15 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-111-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 100% 100%; background-color: #fdfdfd; background-size: 78%; } .bg10 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-103-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 100% 100%; background-color: #e82935; background-size: 85%; } .titulomuitogrande { font-size: 63px !important; line-height: 72px; font-family: 'Nunito', sans-serif; } .bolinhaazul4 { padding: 25px 40px 50px 40px; background-color: #030A46; width: 240px; height: 240px; border-radius: 100%; margin: auto; display: block; } .bolinhaazul1 { padding: 45px 50px 50px 50px; background-color: #030A46; width: 400px; height: 470px; border-radius: 100px; margin: auto; } .bg8 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-91-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 160% 250%; background-color: #F7F7F7; background-size: 89%; } .titulomuitogrande2 { font-size: 75px !important; line-height: 88px; font-family: 'Nunito', sans-serif; } .bg1 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-7-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 1% 100%; background-color: #E82935; background-size: 80%; } .bg2 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-19-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 110% 00%; background-color: #fefefe; background-size: 53%; border-top: 2px solid #afafaf; } .bg3 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-22-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat -20% 100%; background-color: #E82935; background-size: 70%; } .bg5 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-46-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat -20% 100%; background-color: #E82935; background-size: 70%; } .bg7 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-70-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat -20% 100%; background-color: #e82935; background-size: 60%; } .bolinhacinza { padding: 40px 40px 30px 60px; background-color: #EDEDF6; width: 330px; height: 330px; border-radius: 100%; margin: 450px 150px 0px -150px; } .titulomenor { font-size: 26px !important; line-height: 35px; font-family: 'Nunito', sans-serif; } titulogrande3 { font-size: 48px !important; line-height: 58px; font-family: 'Nunito', sans-serif; } .div-bola1 { width: 220px; height: 320px; padding: 50px 40px 40px 40px; background-color: #E82935; display: flex; margin: auto; border-radius: 50px; align-self: center; align-items: center; flex-direction: column; justify-content: center; } .bolinhaazul { padding: 45px 50px 50px 50px; background-color: #030A46; width: 340px; height: 470px; border-radius: 60px; margin: 0px 0px 0px 0px; } .paddinggrafico { padding: 60px 5px 0px 5px; } .bg4 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-147-.png) no-repeat 60% 230%; background-color: #fcfcfc; background-size: 110%; } .titulomuitogrande { font-size: 55px !important; line-height: 62px; font-family: 'Nunito', sans-serif; } .titulogrande3 { font-size: 58px !important; line-height: 70px; font-family: 'Nunito', sans-serif; } .circulo3 { background-color: #030a46; padding: 90px 60px 90px 60px; border-radius: 360px 360px 360px 360px; margin: 0px 0px 0px 0px; } .caixa-filme { border-radius: 40px; height: 860px; } .textogrande { font-size: 23px !important; line-height: 33px; font-family: 'Nunito', sans-serif; } .bg14 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-20-Telecine-Generos-e-Emocoes.png) no-repeat 100% 60%; background-color: #fdfdfd; background-size: 82%; } } @media (max-width: 800px) { .graficodesk { display: none; } .graficomob { display: block; margin-left: auto; margin-right: auto; } .fonte { font-size: 12px !important; line-height: 22px; } .textomenor { font-size: 17px !important; line-height: 24px; font-family: 'Nunito', sans-serif; } .texto { font-size: 19px !important; line-height: 26px; font-family: 'Nunito', sans-serif; } .textointro { font-size: 20px !important; line-height: 29px; font-family: 'Nunito', sans-serif; } .textogrande { font-size: 22px !important; line-height: 31px; } #compartilhe .col { display: -ms-inline-flexbox !important; display: inline-flex !important; flex-direction: column; } .share-list { padding-left: 0; list-style: none; font-size: 1.05rem; display: inline-flex; display: -ms-inline-flexbox!important; margin-bottom: 0; margin-left: 20px; flex-direction: column; } .titulomuitogrande2 { font-size: 60px !important; line-height: 70px; font-family: 'Nunito', sans-serif; } .imagem-touca { margin: 60px 0px -95px 0px; } .bg1 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-7-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 1% 100%; background-color: #E82935; background-size: 70%; } .circulo2 { background-color: #EDEDF6; padding: 50px 50px 50px 80px; border-radius: 100px 0px 0px 100px; margin: 0px -20px 0px 20px; } .titulo { font-size: 30px !important; line-height: 40px; font-family: 'Nunito', sans-serif; } .divflex { display: flex; flex-direction: column; } .div1 { width: 80%; border-right: 0px; padding: 20px 15px 10px 10px; align-self: center; border-top: solid 2px black; } .div2 { width: 90%; display: block; margin: auto; } .titulogrande3 { font-size: 50px !important; line-height: 58px; font-family: 'Nunito', sans-serif; } .titulomenor { font-size: 24px !important; line-height: 35px; font-family: 'Nunito', sans-serif; } .titulogrande2 { font-size: 40px !important; line-height: 46px; font-family: 'Nunito', sans-serif; } .titulomuitogrande { font-size: 49px !important; line-height: 58px; font-family: 'Nunito', sans-serif; } .bg3 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-22-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat -20% 100%; background-color: #E82935; background-size: 70%; } .bolacinza { background: none; padding: 0px 10px 0px 10px; width: auto; height: auto; background-size: 100%; } .bolinhacinza { padding: 40px 30px 80px 30px; background-color: #EDEDF6; width: auto; height: auto; border-radius: 40px; margin: 0px 0px 0px 0px; } .textointro { font-size: 18px !important; line-height: 29px; font-family: 'Nunito', sans-serif; } .texto { font-size: 17px !important; line-height: 26px; font-family: 'Nunito', sans-serif; } .titulomenor { font-size: 23px !important; line-height: 35px; font-family: 'Nunito', sans-serif; } .div-bola1 { width: auto; height: auto; padding: 40px 20px 40px 20px; background-color: #E82935; display: flex; margin: auto; border-radius: 50px; align-self: center; align-items: center; flex-direction: column; justify-content: center; margin-top: 15px; margin-bottom: 15px; } .circulo3 { background-color: #030a46; padding: 40px 30px 40px 30px; border-radius: 20px 20px 20px 20px; margin: 0px 0px 0px 0px; } .bolinhaazul { padding: 45px 50px 50px 50px; background-color: #030A46; width: auto; height: 470px; border-radius: 60px; margin: 0px 0px 0px 0px; } .div-b1 { width: 100%; padding: 0px 10px 0px 10px; } .div-b2 { width: 100%; padding: 35px 15px 35px 15px; border-bottom: solid 2px #858585; align-self: center; justify-content: center; margin-bottom: 30px; } .paddinggrafico { padding: 30px 5px 60px 5px; } .div-3 { width: 90%; padding: 10px 20px; display: block; margin: auto; } .bolinhaazul3 { padding: 45px 20px 55px 20px; background-color: #030A46; width: auto; height: auto; border-radius: 40px; margin: auto; display: block; } .graficomob { display: block; margin-left: auto; margin-right: auto; margin-bottom: 30px; } .bolinhaazul1 { padding: 45px 30px 50px 30px; background-color: #030A46; width: auto; height: auto; border-radius: 60px; margin: auto; } .bg11 { background: none; background-color: #040436; background-size: 42%; } .bg12 { background: none; background-color: #040436; background-size: 36%; } .bg15 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-111-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 100% 100%; background-color: #fdfdfd; background-size: 78%; padding: 160px 0px 100px 0px; } .titulogrande3 { font-size: 50px !important; line-height: 63px; font-family: 'Nunito', sans-serif; } .bola-bg { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-1-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 50% 50%; background-size: 60%; height: 250px; width: auto; text-align: center; display: block; padding: 25% 0px; } .bolacinza { background: none; padding: 20px 10px 20px 10px; width: auto; height: auto; background-size: 100%; background-color: #040436; border-radius: 30px; } .bolinhacinza { padding: 40px 30px 80px 30px; background-color: #040436; width: auto; height: auto; border-radius: 40px; margin: 0px 0px 40px 0px; } .bg17 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-140-websummit-insights.png) no-repeat 005% 100%; background-color: #E82935; background-size: 90%; } .bg18 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-142-websummit-insights.png) no-repeat 100% 100%; background-color: #f7f7f7; background-size: 42%; } .titulomuitogrande2 { font-size: 55px !important; line-height: 70px; font-family: 'Nunito', sans-serif; } .div-b2 { width: 100%; padding: 35px 15px 35px 15px; border-bottom: solid 2px #858585; align-self: center; justify-content: center; margin-bottom: 30px; border-left: none; } .titulogrande3 { font-size: 45px !important; line-height: 63px; font-family: 'Nunito', sans-serif; } .div-2 { width: 100%; padding: 10px 5px; } .bg5 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-46-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat -20% 100%; background-color: #E82935; background-size: 90%; } .bg7 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-70-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat -20% 100%; background-color: #e82935; background-size: 90%; } .bg7 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-70-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat -20% 100%; background-color: #e82935; background-size: 90%; } .borda-azul { background-color: #030a46; border-radius: 40px; width: 100%; display: block; padding: 10px 13px 20px 13px; } .div50 { width: 100%; } .div-20 { width: 15%; align-self: center; padding: 5px; } .titulogrande { font-size: 34px !important; line-height: 44px; font-family: 'Nunito', sans-serif; } .bg14 { background: none; background-color: #fdfdfd; background-size: 82%; } .bg14 { background: none; background-color: #fdfdfd; background-size: 82%; } .bg10 { background: url(https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-103-Generos-e-emocoes-o-cinema-em-casa-.png) no-repeat 100% 100%; background-color: #e82935; background-size: 100%; } } </style> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-9fb8e7a5cc9460ad3f37c4de350665d7 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c61e4079e3b72d837918402262a938a2" class="sh-text-block"> <p class="textogrande">Os filmes sempre estiveram em um lugar especial para os brasileiros. Estão entre os conteúdos audiovisuais que mais tiveram aumento de consumo durante o período de isolamento decorrente da pandemia.</p></div> </div> </div> <div class="sh-column sh-column-12a92d34b26030bb40b054e964cc7188 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ade12e578e0042cabb1877ea1b27fa2c" class="sh-text-block"> <p class="textogrande">E, agora, que há um sentimento de retomada da vida e o conforto passou a ser um ponto de atenção, os filmes continuam se conectando de maneiras diferentes com o público, representando e completando diversas sensações e preferências do cotidiano. </p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-eafadec65e9e83c4f3c40fcfc594020d fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-40ea1e4b352e42b92b1b163b894ccc36 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ac2457a43ae5e269c08065cdd6b67eb4" class="sh-text-block"> <p class="titulomuitogrande2">O uso das telas pós-pandemia</p></div> </div> </div> <div class="sh-column sh-column-fc843885fccdc1afe3754853b1dd63f3 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a4df3b3548629a0f7f3ba98055b08ffb fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-09c257f82a48c8823047d661b1b7ad34" class="sh-text-block"> <p class="textomenor"><strong>A pandemia ampliou a vida das pessoas em relação ao uso de telas e, certamente, impulsionou o acesso à internet e a aquisição de devices.</strong></p><p class="textomenor">O fato de que a maioria tem um streaming player ilustra bem esse cenário.</p></div> <div class="sh-empty-space" id="empty-space-f0527a32b853135591aad7520b09662e"></div> <div id="text-block-094a4e96caf7fc643566bc842e658086" class="sh-text-block"> <p class="fonte">base: total da amostra – 1.452 entrevistas<br />P4. Você possui/ possui em sua casa: (EST, RU POR LINHA)</p></div> </div> </div> <div class="sh-column sh-column-ee241e9aa4189aef910239939cf2e156 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-5669b33e97e546b0e86eb9f3852567e3" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><span style="color: #040436;">93%</span></p><p class="texto" style="text-align: center;">acessam a internet através de <strong>banda larga</strong></p></div> <div id="text-block-5f692154a57a4074a0d474c35d5e4997" class="sh-text-block"> <div class="bola-bg"><p class="titulogrande3"><span style="color: #fc0229;">85%</span></p><p class="texto">ambos</p></div></div> <div id="text-block-0020a4f8fe623fcf52bb3f9b3a9cd332" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><span style="color: #040436;">91%<br /></span></p><p class="texto" style="text-align: center;">têm acesso <strong>móvel</strong></p></div> </div> </div> <div class="sh-column sh-column-57b14191e4daf3728acdfa3bd60ab448 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-02bc3175321fef77ed6d5df84ffec194" class="sh-text-block"> <p><img fetchpriority="high" decoding="async" class="graficodesk alignnone size-full wp-image-102933" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-2-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1106" height="854" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-2-Generos-e-emocoes-o-cinema-em-casa-.png 1106w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-2-Generos-e-emocoes-o-cinema-em-casa--300x232.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-2-Generos-e-emocoes-o-cinema-em-casa--1024x791.png 1024w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-2-Generos-e-emocoes-o-cinema-em-casa--768x593.png 768w" sizes="(max-width: 1106px) 100vw, 1106px" /></p><p><img decoding="async" class="graficomob alignnone size-full wp-image-102934" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-3-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="698" height="1121" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-3-Generos-e-emocoes-o-cinema-em-casa-.png 698w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-3-Generos-e-emocoes-o-cinema-em-casa--187x300.png 187w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-3-Generos-e-emocoes-o-cinema-em-casa--638x1024.png 638w" sizes="(max-width: 698px) 100vw, 698px" /></p></div> <div id="text-block-9d39b25d7d309f146cbd2246246b346e" class="sh-text-block"> <div class="imagem-touca"><img decoding="async" class="centralizar2 alignnone size-full wp-image-102941" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-6-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1283" height="820" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-6-Generos-e-emocoes-o-cinema-em-casa-.png 1283w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-6-Generos-e-emocoes-o-cinema-em-casa--300x192.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-6-Generos-e-emocoes-o-cinema-em-casa--1024x654.png 1024w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-6-Generos-e-emocoes-o-cinema-em-casa--768x491.png 768w" sizes="(max-width: 1283px) 100vw, 1283px" /></div></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-a252e8b72a9c4a6b70bf49e0318a62ad fw-main-row bg3 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-c124523a730912ab25df0a08b4576c83 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-6d128059f899aa22a6491eecd7a9a3fd fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-e20cb3d7e42d57a6518ee39afc5e6421" class="sh-text-block"> <p class="titulomuitogrande2">A vida definitivamente mudou na pandemia</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-bb754a4d66d20dba57f4beb7782edc99 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-c7ab4d37f97796acea33c2728a0beec5 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-809e1445d6097b140259009136d87e9a" class="sh-text-block"> <p class="titulo">Mudanças práticas e mudanças comportamentais</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-bbd09cdd513f150d6a5e4861a19814df fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-bbd09cdd513f150d6a5e4861a19814df sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-ca180db31444cbc84eca036be9e40a1a fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-295b6a62e0b453a1091493c380dfb836" class="sh-text-block"> <p class="titulogrande2">E foi em busca de mais conforto que mudanças práticas foram feitas dentro de casa</p></div> <div class="sh-empty-space" id="empty-space-225827bce22d51f5c35289e012e91bc9"></div> <div id="text-block-deefa1b0f75cd4f73291eef327615456" class="sh-text-block"> <p class="titulomenor">Nos últimos anos, cerca de metade das pessoas investiu em mais telas, mais conteúdos e melhorou a conexão.</p></div> <div class="sh-empty-space" id="empty-space-812b6568f291526ff9817c5076d83892"></div> <div id="text-block-de4bb5289e239164ccf04a7f0ef3a673" class="sh-text-block"> <div class="graficodesk" ><p class="fonte">base: total da amostra – 1.452 entrevistas</p><p class="fonte">P6. Durante a pandemia você mudou alguma coisa na sua casa para poder assistir com mais conforto aos conteúdos que você gosta? (EST, RU) / P6a. O que você mudou na sua casa durante a pandemia para poder assistir com mais conforto o que você gosta? (EST, RU POR LINHA)</p></div></div> </div> </div> <div class="sh-column sh-column-fe23a7bf9c99e1e11c5f42b8a5b17acd fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-3f8033f61f92b6846fe97d911906161b" class="sh-text-block"> <div class="bolacinza"><div class="divflex"><div class="div-a1"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-103194" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-137-websummit-insights.png" alt="" width="278" height="600" /></div><div class="div-a2"><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-103195" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-138-websummit-insights.png" alt="" width="278" height="955" /></p></div></div></div></div> </div> </div> <div class="sh-column sh-column-d91bdcac5df8b1d1c9035c0db2a35890 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-9f92a10ffd1c1f07506da8a100f47610" class="sh-text-block"> <div class="bolinhacinza"><p class="titulogrande2"><span style="color: #e82935;"><strong>55%</strong></span></p><p class="textomenor">Fizeram mudanças em casa para poder aumentar o conforto para consumir conteúdos que gosta e fizeram, em média, 3,1 tipos de investimento</p></div></div> <div id="text-block-4bf4a3681f25c0045271e8ac902fd1fd" class="sh-text-block"> <div class="graficomob" ><p class="fonte">base: total da amostra – 1.452 entrevistas</p><p class="fonte">P6. Durante a pandemia você mudou alguma coisa na sua casa para poder assistir com mais conforto aos conteúdos que você gosta? (EST, RU) / P6a. O que você mudou na sua casa durante a pandemia para poder assistir com mais conforto o que você gosta? (EST, RU POR LINHA)</p></div></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-6876511a74d230f3701bccf30a7625ce fw-main-row bg17 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-92c8c966fec519d4006e376f236a15b5 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-39fbc1e667766d0dac3a8d0beef23230 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-eea3535e1f74bef0ae7db575954a00e3" class="sh-text-block"> <p class="titulomuitogrande2">E como estão as emoções diante deste cenário?</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-0786433ef18f08789445a3c6720bdc67 fw-main-row bg18 sh-section-visibility-everywhere"> <div class="sh-section-overlay-0786433ef18f08789445a3c6720bdc67 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-b746aadc67aee1eeb09fe77c5f4f40b1 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-23987df6c118438492db28b35f3cbd60" class="sh-text-block"> <p class="titulogrande2">As emoções são contextuais. O contexto impacta nas emoções que sentimos e nas emoções que queremos sentir.</p></div> </div> </div> <div class="sh-column sh-column-711198e8d905a3324bd0ce4a3abf3b81 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4389273a79abb8fd632b761170f09977 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div class="sh-empty-space" id="empty-space-2f0afd39f9450b07552f11b99c3822cb"></div> <div id="text-block-c749d07dff68d101890d3277a73b8dc4" class="sh-text-block"> <p class="textogrande">As emoções são a grande tônica no momento em que vivemos, e podem ser analisadas sob perspectivas diferentes, com <strong>sentimentos compartilhados (o macro)</strong> ou incidência sobre <strong>questões individuais e interações pessoais (o micro)</strong>, que criam todo um contexto atual.<br />Mesmo as emoções mais constantes como alegria, tristeza e medo, por exemplo, podem ser ressignificadas pelo contexto em que se está inserido.</p></div> </div> </div> <div class="sh-column sh-column-4fb56c57e029358da9c02e2972b63aeb fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-b3dd2502946c980371939e4e62294e96 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-b3dd2502946c980371939e4e62294e96 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-4adecca071ff54b127a8a5a1e74a75b2 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-f18e1d5bd54d1cc19320d24a726208c0" class="sh-text-block"> <p class="titulogrande"><strong>E pensando no contexto vivido nos últimos anos, devido a pandemia, perguntamos para nossos entrevistados:</strong></p></div> <div class="sh-empty-space" id="empty-space-f2861ae66fdf3121456684332e01db97"></div> <div id="text-block-15305c070fddef76eebffdcfcbe85e0e" class="sh-text-block"> <p class="texto">Como você está se sentindo?<br />Não necessariamente hoje, ontem ou na semana passada.</p></div> <div id="text-block-e0e1b6c1f967fbd2dbf077a7af48b94d" class="sh-text-block"> <p class="textointro"><strong>Como você tem se sentido nos últimos DOIS ANOS?</strong></p></div> </div> </div> <div class="sh-column sh-column-3e83540dffa824a3944e043f32fc1065 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d3699c3a51ad52696793874a47dd4c37" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-104043" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-130-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1102" height="1322" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-130-Generos-e-emocoes-o-cinema-em-casa-.png 1102w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-130-Generos-e-emocoes-o-cinema-em-casa--250x300.png 250w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-130-Generos-e-emocoes-o-cinema-em-casa--854x1024.png 854w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-130-Generos-e-emocoes-o-cinema-em-casa--768x921.png 768w" sizes="(max-width: 1102px) 100vw, 1102px" /></p></div> </div> </div> <div class="sh-column sh-column-3a2f27f8cee250e73382d1b80b5b8b1a fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-9f9dd661e9a9421ac23fa4d6642022d9 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-9f9dd661e9a9421ac23fa4d6642022d9 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-dc0fd3831f533f595592f228c0b7e189 fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-76230bc2477066bd5eac1e7da9b34f92" class="sh-text-block"> <p class="titulogrande3">Olhando para o <span style="color: #fc0229;">contexto macro</span> há um mix de emoções negativas</p></div> </div> </div> <div class="sh-column sh-column-1c4d26606745f9a32e27050de6bbee59 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-552dd547e707567699887ca09d93f721 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d52ed39310b82d04319155fd2578f15f" class="sh-text-block"> <p class="textointro">As pessoas estão com medo real sentindo-se <strong>inseguras, indignadas</strong> e <strong>limitadas</strong>. Outro grupo se diz exausto, com sentimentos de <strong>preocupação</strong> e <strong>falta de esperança</strong>.</p><p class="textointro">Já outros respondentes trazem a vontade de <strong>viver intensamente</strong>, já que houve essa sensação de perda de tempo devido a pandemia, então o imediatismo se instala, pois não há mais tempo a perder. Enquanto outros respondentes relataram desejar o <strong>conforto</strong>, a necessidade de cura da alma, através do<strong> cobertor e sofá.</strong></p><p class="textointro">Há também os que disseram estar <strong>“tudo indo”</strong>. Estes estão <strong>anestesiados</strong> e seguindo no <strong>piloto automático da vida.</strong></p></div> <div class="sh-empty-space" id="empty-space-91fc3d7e34069e392a948097c4877f0e"></div> </div> </div> <div class="sh-column sh-column-d2f3ab7dbfebb734ae151f7c09c580be fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a84401da7034c9138fec4f2f35cf38e9" class="sh-text-block"> <div class="divflex"><div class="div-bola1"><p class="titulomenor" style="text-align: center;">Medo real</p><p class="textomenor" style="text-align: center;">Indignação, limitações, insegurança, raiva, descontrole</p></div><div class="div-bola1"><p class="titulomenor" style="text-align: center;">É pra já, não há mais tempo a perder.</p></div></div></div> <div id="text-block-900bf6288104923fb18fcf1f9048af12" class="sh-text-block"> <div class="div-bola2"><p class="titulomenor" style="text-align: center;">Tudo indo</p></div></div> <div id="text-block-32fc65254cb9f08e11b76708419ad4fa" class="sh-text-block"> <div class="divflex"><div class="div-bola1"><p class="titulomenor" style="text-align: center;">Exaustão</p><p class="textomenor" style="text-align: center;">Preocupação, vulnerabilidade, sensação de perda, desesperança, medo da escassez</p></div><div class="div-bola1"><p class="titulomenor" style="text-align: center;">Cobertor<br />e sofá</p></div></div></div> </div> </div> <div class="sh-column sh-column-ce62a0b321b6ed814da0c78e1776c8e0 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-f47bdeff4da68b8139b17d53413a6dd3" class="sh-text-block"> <p class="texto">"Embaçado, porque o momento que estou vivendo é meio nebuloso, de mudança e coloco que é um passo por vez. Eu sei onde vou chegar, mas não sei ao mesmo tempo, então é um passo por vez e minha visão é nebulosa também.”<br />G3, 30-40 AB1</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-0d94a40f6be3f43bd901c6376909f299 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-0d94a40f6be3f43bd901c6376909f299 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-09db5c908e8a7ca7834bfa878294df8d fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-2a37ec119d823b13984be617686de62f" class="sh-text-block"> <p class="titulogrande2">Enquanto no <span style="color: #fc0229;">contexto micro</span> as emoções positivas são as mais mencionadas</p></div> <div class="sh-empty-space" id="empty-space-9d4111ced2564cbbde959f623a942b26"></div> <div id="text-block-586c5c22313f230cac5f4859c53f12f5" class="sh-text-block"> <p class="textointro">No microcosmos da casa, as emoções positivas se tornaram mais presentes no dia a dia das pessoas. <strong>O lar se tornou o local onde as pessoas sentem-se felizes, seguras e podem relaxar.</strong></p></div> </div> </div> <div class="sh-column sh-column-6f249858c6523ab5877e083d56e41811 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-cb50a80ea00d902a013672e69a5f00b9 fw-col-xs-12 fw-col-sm-6 circulo3 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div class="sh-empty-space" id="empty-space-beb1c04b32ded6452a97cc99e0b78352"></div> <div id="text-block-33222eb33ad7c599602bfd0a77511b66" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-103247" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-29-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="812" height="311" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-29-Generos-e-emocoes-o-cinema-em-casa-.png 812w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-29-Generos-e-emocoes-o-cinema-em-casa--300x115.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-29-Generos-e-emocoes-o-cinema-em-casa--768x294.png 768w" sizes="(max-width: 812px) 100vw, 812px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-103248" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-30-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="375" height="656" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-30-Generos-e-emocoes-o-cinema-em-casa-.png 375w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-30-Generos-e-emocoes-o-cinema-em-casa--171x300.png 171w" sizes="(max-width: 375px) 100vw, 375px" /></p></div> <div class="sh-empty-space" id="empty-space-04d22fe0c2503775b3e73e14cc91806b"></div> <div id="text-block-9d09382b642fcc6d729d67c772b411f4" class="sh-text-block"> <p class="texto" style="text-align: right;">"Eu coloquei amor e encanto, porque essas flores da foto eu ganhei de aniversário, foram as primeiras flores que ganhei, um buquê. Para mim foi bem significativo, ganhei de uma pessoa que eu gosto e é isso.”<br />G1, 18-24 AB1</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-f52ad9d7b75686bc7b915052cbf2f257 fw-main-row bg4 sh-section-visibility-everywhere"> <div class="sh-section-overlay-f52ad9d7b75686bc7b915052cbf2f257 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-9d8ca9c73f7b786922684841c097e31e fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-36a446a24a6ac340f1f1743a8fcafaaf" class="sh-text-block"> <p class="textogrande">E nesta equação entre as emoções mais negativas do contexto macro com as emoções mais positivas no contexto micro, o que as pessoas buscam?</p></div> </div> </div> <div class="sh-column sh-column-a886321a0a4a890f211c25b91765679a fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-c29fc68a6f05f4519ab7adee259d87c4 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-8268a226d61e4892688ec876d98b9742" class="sh-text-block"> <div class="graficodesk"><p class="titulomuitogrande2" style="text-align: left;"><strong>= DESEJO DE CONTROLE</strong></p></div></div> <div id="text-block-017d181b7027e8d842e60ac3c6f0e419" class="sh-text-block"> <div class="graficodesk"><p class="titulomuitogrande2" style="text-align: left;"><span style="color: #fc0229;"><strong>= DESEJO DE CONTROLE</strong></span></p></div><div class="graficomob" style="background-color: #040436; border-radius: 30px; padding: 20px 20px;"><p class="titulogrande2" style="text-align: left;"><span style="color: #fc0229;"><strong>= DESEJO DE CONTROLE</strong></span></p><div style="padding: 20px 0px 0px 0px;"><p class="textogrande" style="text-align: left;">Controle para garantir um mínimo de conforto e aconchego na vida cotidiana.</p><p class="texto" style="text-align: left;">Sempre tivemos desejo por controlar aquilo que nos impacta, mas esse desejo parece ter virado quase uma necessidade básica agora que voltamos para o descontrole da vida lá fora.</p></div></div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-ec549cb89608c98e4104a484a5f2e4cc fw-col-xs-12 fw-col-sm-6 graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-5df46a8fb5eef30ddc59b2851f7c3238 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-5087005d4496f685ad5a0998aa475804" class="sh-text-block"> <div class="graficodesk"><p class="textogrande" style="text-align: left;">Controle para garantir um mínimo de conforto e aconchego na vida cotidiana.</p></div></div> <div id="text-block-32c71f138a2e335aef7cc8cde211f6cf" class="sh-text-block"> <div class="graficodesk"><p class="texto" style="text-align: left;">Sempre tivemos desejo por controlar aquilo que nos impacta, mas esse desejo parece ter virado quase uma necessidade básica agora que voltamos para o descontrole da vida lá fora.</p></div></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-c5986c54a91f6d51b6c472c6e1d0800d fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-c5986c54a91f6d51b6c472c6e1d0800d sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-1b19d666d41828b97ece6fa74c749033 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7fac54498dfd9e7d9b8b64c0d882b584" class="sh-text-block"> <p class="titulogrande2">A partir deste entendimento de desejo de controle, que ficou ainda maior na pandemia, <span style="color: #fc0229;">apresentamos 30 emoções</span>, de acordo com a abordagem qualitativa, e <span style="color: #fc0229;">chegamos a 5 moods</span>, através de uma correlação estatística.</p></div> </div> </div> <div class="sh-column sh-column-35f13439ef33f3debf6a86e2ae9debcd fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4e74a9c3bdc32c04df5483728fda1d1b fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1feb339ddb0d0b8363aeb72e314ee3fe" class="sh-text-block"> <p class="texto" style="text-align: left;"><strong>A mesma pessoa sente mais de um mood, dependendo do momento.</strong> Os positivos abrangem mais pessoas, mas não quer dizer que são os mais frequentes no dia a dia.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a1b89f7324c2e68e324b4cb520e72e65 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-58708790938ea03d843ab23a9c68aa27 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.1s"> <div class="sh-column-wrapper"> <div id="text-block-6898ac8e3c4c60e613746542527a8a2c" class="sh-text-block"> <div class="bolinhaazul"><p class="titulogrande" style="text-align: center;"><strong><span style="color: #fc0229;">69%</span></strong></p><p class="titulomenor" style="text-align: center;">ACUADO, MAS LEVANDO</p><p class="texto" style="text-align: center;">Medos, insegurança, preocupações, ansiedade (um dos maiores males da pandemia), stress. Mas, apesar de negativo há movimento: tudo indo, vai-se levando.</p></div></div> </div> </div> <div class="sh-column sh-column-8d67cbf02a98ba2016d2b078f01822b1 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div id="text-block-caa9c0edb90d4ec06523d1a6b6e84b64" class="sh-text-block"> <div class="bolinhaazul"><p class="titulogrande" style="text-align: center;"><strong><span style="color: #fc0229;">37%</span></strong></p><p class="titulomenor" style="text-align: center;">DESANIMADO E IMPOTENTE</p><p class="texto" style="text-align: center;">Tudo fora de controle: sem esperança, deprimido, desamparado, sensação de perda. Com raiva e até indignado. MAS, impotente (impedido de fazer o que quer/ precisa).</p></div></div> </div> </div> <div class="sh-column sh-column-b9e7cfe143cc990baac21ca25eb40225 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.3s"> <div class="sh-column-wrapper"> <div id="text-block-caa6af065a8b00e5e0772403c6f95a31" class="sh-text-block"> <div class="bolinhaazul"><p class="titulogrande" style="text-align: center;"><strong><span style="color: #fc0229;">56%</span></strong></p><p class="titulomenor" style="text-align: center;">QUERENDO ACONCHEGO</p><p class="texto" style="text-align: center;">Um dos efeitos da pandemia foi mostrar o prazer de ficar mais em casa, com a família e o refúgio do cobertor e sofá.</p></div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e54816b62bb96bb5dfd6208905166367 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-0d4d6e8f1351e6d2e8ae3726e8e1d823 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.1s"> <div class="sh-column-wrapper"> <div id="text-block-0df9370ea0a8590e178b4648d1888acc" class="sh-text-block"> <div class="bolinhaazul"><p class="titulogrande" style="text-align: center;"><strong><span style="color: #fc0229;">64%</span></strong></p><p class="titulomenor" style="text-align: center;">AQUI, E AGORA</p><p class="texto" style="text-align: center;">Depois de tudo que passamos, não há mais tempo a perder, quero sair mais, tomar as rédeas, porque a vida vale pena.</p></div></div> </div> </div> <div class="sh-column sh-column-bd999a921da49185c429a4db6646ff23 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.3s"> <div class="sh-column-wrapper"> <div id="text-block-40b4b7c6a660c1b2bed2b6bd387fffd0" class="sh-text-block"> <div class="bolinhaazul"><p class="titulogrande" style="text-align: center;"><strong><span style="color: #fc0229;">61%</span></strong></p><p class="titulomenor" style="text-align: center;">POSITIVO, EM RELAÇÃO À VIDA</p><p class="texto" style="text-align: center;">Feliz, alegre, seguro, em paz, otimista, com a sensação cumprido.</p></div></div> </div> </div> <div class="sh-column sh-column-9677db5e31e2be70240b880cb2530432 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c0eef8210deba05e50825c0f0a469fcd fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a305792accc7ca0877ab526165d85ac3" class="sh-text-block"> <p class="fonte" style="text-align: left;">base: total da amostra – 1.452 entrevistas</p><p class="fonte" style="text-align: left;">P10. Como você tem se sentido nos últimos 2 anos? Marque quantas opções quiser. (EST, RM)</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-a71dafb7b5f5f0171c238c8afcaa775b fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-a71dafb7b5f5f0171c238c8afcaa775b sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-1a4840618554b03df8b8f150e0d10d67 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-92096c9f162df6ede96f8989d313c0b3" class="sh-text-block"> <p class="titulogrande3-1">As emoções se misturam, em busca de lidar com o momento atual</p></div> </div> </div> <div class="sh-column sh-column-c83f38a35b750e98daddce54c66099ed fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c55d4995485a132ad7bbc284e12068e2 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-4aae725ac9d01c055e17e32ea7a3156f" class="sh-text-block"> <p class="texto" style="text-align: left;">Embora o mais comum seja o sentimento de se estar acuado e mesmo que este seja o mood que domina a vida por mais tempo, o amplo alcance dos moods positivos, mostra que <strong>o consumidor quer mais sacudir a poeira e olhar pra frente do que se entregar.</strong></p></div> <div id="text-block-bc3fa9d48a4dce7050d51fe0f64bb741" class="sh-text-block"> <p class="texto" style="text-align: left;">Há bem mais pessoas sentindo-se ‘acuadas, mas que vão levando’ do que ‘desanimadas e impotentes’. Vai caindo a ficha de que a vida muda em segundos e que portanto o melhor é viver o aqui e agora, olhando pra frente com otimismo, forte, alegre...</p></div> <div id="text-block-ddad9eaa196d288aecb7c401c537bee8" class="sh-text-block"> <p class="texto" style="text-align: left;">E, em alguns momentos, talvez com muita frequência, a maioria busca o aconchego do seguro: a casa, a família, o sofá e o cobertor.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-b8042fde36f001faa2182b5f39cd49ac fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-47a9fba85dba9207a83c71ee0896f4f6" class="sh-text-block"> <p class="textointro" style="text-align: left;"><strong>A pandemia</strong>: como tem se sentido nos últimos 2 anos, em %</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a5faeb04ccdbed10f33b6c3a595d7673 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ad2a6b0a7ac4393ad95a71021f302321" class="sh-text-block"> <div class="divflex"><div class="div-b1"><p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-103342" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-39-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="893" height="411" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-39-Generos-e-emocoes-o-cinema-em-casa-.png 893w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-39-Generos-e-emocoes-o-cinema-em-casa--300x138.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-39-Generos-e-emocoes-o-cinema-em-casa--768x353.png 768w" sizes="(max-width: 893px) 100vw, 893px" /></p></div><div class="div-b2"><p class="titulo" style="text-align: left;"><span style="color: #e82935;"><strong>69%</strong></span></p><p class="textogrande" style="text-align: left;">ACUADO, MAS LEVANDO</p></div></div></div> <div id="text-block-01f0b8c28d64d47f0e32b0d829226225" class="sh-text-block"> <div class="divflex"><div class="div-b1"><p><img loading="lazy" decoding="async" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-40-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="893" height="280" class="alignnone size-full wp-image-103343" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-40-Generos-e-emocoes-o-cinema-em-casa-.png 893w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-40-Generos-e-emocoes-o-cinema-em-casa--300x94.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-40-Generos-e-emocoes-o-cinema-em-casa--768x241.png 768w" sizes="(max-width: 893px) 100vw, 893px" /></p></div><div class="div-b2"><p class="titulo" style="text-align: left;"><span style="color: #e82935;"><strong>64%</strong></span></p><p class="textogrande" style="text-align: left;">AQUI, E AGORA</p></div></div></div> <div id="text-block-09b3ff2c5243e3a9a3ceff2c4be184b8" class="sh-text-block"> <div class="divflex"><div class="div-b1"><p><img loading="lazy" decoding="async" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-41-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="893" height="411" class="alignnone size-full wp-image-103344" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-41-Generos-e-emocoes-o-cinema-em-casa-.png 893w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-41-Generos-e-emocoes-o-cinema-em-casa--300x138.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-41-Generos-e-emocoes-o-cinema-em-casa--768x353.png 768w" sizes="(max-width: 893px) 100vw, 893px" /></p></div><div class="div-b2"><p class="titulo" style="text-align: left;"><span style="color: #e82935;"><strong>61%<br /></strong></span></p><p class="textogrande" style="text-align: left;">POSITIVO, EM RELAÇÃO À VIDA</p></div></div></div> </div> </div> <div class="sh-column sh-column-6cb2cc9a275687464099d4025b0389a1 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-24afc54fd7ffa7443fc5119aacc8d898" class="sh-text-block"> <div class="divflex"><div class="div-b1"><p><img loading="lazy" decoding="async" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-42-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="893" height="240" class="alignnone size-full wp-image-103345" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-42-Generos-e-emocoes-o-cinema-em-casa-.png 893w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-42-Generos-e-emocoes-o-cinema-em-casa--300x81.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-42-Generos-e-emocoes-o-cinema-em-casa--768x206.png 768w" sizes="(max-width: 893px) 100vw, 893px" /></p></div><div class="div-b2"><p class="titulo" style="text-align: left;"><span style="color: #e82935;"><strong>56%<br /></strong></span></p><p class="textogrande" style="text-align: left;">QUERENDO ACONCHEGO</p></div></div></div> <div id="text-block-cd82b8283fba09e9b32db9a422446d55" class="sh-text-block"> <div class="divflex"><div class="div-b1"><p><img loading="lazy" decoding="async" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-43-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="893" height="425" class="alignnone size-full wp-image-103346" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-43-Generos-e-emocoes-o-cinema-em-casa-.png 893w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-43-Generos-e-emocoes-o-cinema-em-casa--300x143.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-43-Generos-e-emocoes-o-cinema-em-casa--768x366.png 768w" sizes="(max-width: 893px) 100vw, 893px" /></p></div><div class="div-b2"><p class="titulo" style="text-align: left;"><span style="color: #e82935;"><strong>37%<br /></strong></span></p><p class="textogrande" style="text-align: left;">DESANIMADO E IMPOTENTE</p></div></div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-1d98b6214378467d467e55e57a157796 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-3f3c250e0f8ae1191ffd58ed7c305ba2 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-3f3c250e0f8ae1191ffd58ed7c305ba2 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-c8ccac2d7f25dc339db25da55713d721 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fa722d53fbb0a478ba8116b5b91a89e3" class="sh-text-block"> <p class="titulogrande3">Baseado nestes moods identificamos 4 segmentos de consumidores.</p></div> <div class="sh-empty-space" id="empty-space-bae27412b14c4ab7ba24f92489a7a42b"></div> <div id="text-block-012e4e4be020e82832e23b9db5b07741" class="sh-text-block"> <p class="fonte" style="text-align: left;">base: total da amostra – 1.452 entrevistas</p></div> </div> </div> <div class="sh-column sh-column-4c6fb379866b669605274573657b44fc fw-col-xs-12 fw-col-sm-6 paddinggrafico sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d61956ac8ed2f8ff43839e7f4a94441a" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103366" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-45-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="951" height="622" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-45-Generos-e-emocoes-o-cinema-em-casa-.png 951w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-45-Generos-e-emocoes-o-cinema-em-casa--300x196.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-45-Generos-e-emocoes-o-cinema-em-casa--768x502.png 768w" sizes="(max-width: 951px) 100vw, 951px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-caf04e5daa1795c2db969af0dcbb5cbf fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-ef5821a9fa045b9b7acb69fb9e36f3c0" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>DESANIMADO</strong></p></div> <div id="text-block-f34b882300c1db15c38c2f6b55ab6d95" class="sh-text-block"> <div style="background-color: #e82935; padding: 8px 15px 02px; border-radius: 50px; width: 100%; display: block; margin: auto; margin-bottom: 20px;"><p class="textointro" style="text-align: center;"><strong>QUEM SÃO?</strong></p></div></div> <div id="text-block-2b77f740f98494d2f2a2f042ad8e2080" class="sh-text-block"> <p class="texto" style="text-align: left;"><strong>(57%)</strong> Destaque para mais jovens, 18a 34 anos</p><p class="texto" style="text-align: left;"><strong>(37%)</strong> negros</p><p class="texto" style="text-align: left;"><strong>(31%)</strong> classe e escolaridade mais baixas, moradores do NE</p><p class="texto" style="text-align: left;"><strong>(44%)</strong> e do N</p><p class="texto" style="text-align: left;"><strong>(43%)</strong> consumidores light</p></div> </div> </div> <div class="sh-column sh-column-3969cb88cd533ec9acd6d6583d758697 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.1s"> <div class="sh-column-wrapper"> <div id="text-block-86178f0fd2f1253ad5b7dd149841cc60" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>POSITIVO</strong></p></div> <div id="text-block-6c3e28b56a1d27cd4b4965473979873a" class="sh-text-block"> <div style="background-color: #e82935; padding: 8px 15px 02px; border-radius: 50px; width: 100%; display: block; margin: auto; margin-bottom: 20px;"><p class="textointro" style="text-align: center;"><strong>QUEM SÃO?</strong></p></div></div> <div id="text-block-0f960f5d3c56c9de6060985ad2f42a89" class="sh-text-block"> <p class="texto" style="text-align: left;"><strong>(44%)</strong> Destaques para Jovens maduros, 35 a 44 anos</p><p class="texto" style="text-align: left;"><strong>(39%)</strong> brancos</p><p class="texto" style="text-align: left;"><strong>(87%)</strong> classe mais alta, AB1</p><p class="texto" style="text-align: left;"><strong>(65%)</strong> escolaridade superior </p><p class="texto" style="text-align: left;"><strong>(39%)</strong> moradores do SE</p><p class="texto" style="text-align: left;"><strong>(39%)</strong> e CO </p><p class="texto" style="text-align: left;"><strong>(50%)</strong> capital </p><p class="texto" style="text-align: left;"><strong>(36%)</strong> consumidores heavy </p></div> </div> </div> <div class="sh-column sh-column-17cb65a8b1c37ed0fbcc01bdff39ae00 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div id="text-block-5dd450688ce8f6d63f7e013f8caa8fcc" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>ACUADO</strong></p></div> <div id="text-block-5cac89742bc9f122eb08b4dd2dc20b90" class="sh-text-block"> <div style="background-color: #e82935; padding: 8px 15px 02px; border-radius: 50px; width: 100%; display: block; margin: auto; margin-bottom: 20px;"><p class="textointro" style="text-align: center;"><strong>QUEM SÃO?</strong></p></div></div> <div id="text-block-6f5fd18343a24f024c11b2ecfd669046" class="sh-text-block"> <p class="texto" style="text-align: left;"><strong>(17%)</strong> Destaque para mulheres </p><p class="texto" style="text-align: left;"><strong>(16%)</strong> Jovens maduros, 25 a 44 anos</p><p class="texto" style="text-align: left;"><strong>(17%)</strong> escolaridade superior </p><p class="texto" style="text-align: left;"><strong>(15%)</strong> consumidores medium </p></div> </div> </div> <div class="sh-column sh-column-b074003ceb266d23601a3fcdb1db5c22 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"data-wow-delay="0.3s"> <div class="sh-column-wrapper"> <div id="text-block-93ae5514886600c7f013d8353e417c18" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>AQUI & AGORA<br /></strong></p></div> <div id="text-block-f0c5d34ee8abd341f191bbd5611b4bb7" class="sh-text-block"> <div style="background-color: #e82935; padding: 8px 15px 02px; border-radius: 50px; width: 100%; display: block; margin: auto; margin-bottom: 20px;"><p class="textointro" style="text-align: center;"><strong>QUEM SÃO?</strong></p></div></div> <div id="text-block-bb07defe85f3b7ea12d91eda84d9f241" class="sh-text-block"> <p class="texto" style="text-align: left;"><strong>(30%)</strong> Destaques para homens</p><p class="texto" style="text-align: left;"><strong>(48%)</strong> mais velhos, 35+, </p><p class="texto" style="text-align: left;"><strong>(32%)</strong> classe mais baixa, C</p><p class="texto" style="text-align: left;"><strong>(27%)</strong> consumidores heavy </p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-cfac1e938eb70174f23527dc01beac00 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-e0276096b2bc42eb0d70ed8dccd9bd77 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-228d102e157274f1ce16f05ac28f2ba7 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-795dd0b4ddc9d8ffda2bc9449e26b839" class="sh-text-block"> <p class="titulo" style="text-align: center;">"Sede de fantasia, de ficção. Paralela a isso é uma época dura, difícil, distópica. Intimidade com o mundo da ficção até inconsciente, até por vontade de escapar, ninguém aguenta mais noticia ruim, tá tudo apocalíptico. Essas coisas ganham, claro que estão sendo oferecidas sistematicamente.”</p><p class="titulo" style="text-align: center;"><strong>Sandra Kogut</strong></p></div> </div> </div> <div class="sh-column sh-column-51ce2944ccb05b8d428749d6b9670bf2 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-38c9a8dc44d472b8333c69a465c55d02 fw-main-row bg5 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-9e57c764836eb44a7af2332fe8222181 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-fea09bca91f6926f72397100b3c9c596 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1e711edc5f65f763b2b51fae06e05a16" class="sh-text-block"> <p class="titulogrande3">Afinal, as pessoas estão em busca de controlar o quê?</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-228e1401ebe4cdd1b67721f82f9a15a6 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-8c0f04890c2c82f8ed1598b290dd963e fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-65f7f1cffbdd6b023bca19d2fd798e0f" class="sh-text-block"> <div><div class="divflex"><div class="div-2"><div class="boxbranca"><p class="textogrande" style="text-align: center;"><strong>O tempo</strong></p></div></div><div class="div-2"><div class="boxbranca"><p class="textogrande" style="text-align: center;"><strong>As emoções</strong></p></div></div></div></div></div> <div id="text-block-f929221536b5ab34667a82b94beda1ed" class="sh-text-block"> <div><div class="divflex"><div class="graficodesk" style="width: 25%;"><p><img loading="lazy" decoding="async" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-29-Telecine-Generos-e-Emocoes.png" alt="" width="176" height="54" class="alignnone size-full wp-image-105886" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-29-Telecine-Generos-e-Emocoes.png 176w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-29-Telecine-Generos-e-Emocoes-150x46.png 150w" sizes="(max-width: 176px) 100vw, 176px" /></p></div><div class="div-2"><div class="boxbranca"><p class="textogrande" style="text-align: center;"><strong>As compensações</strong></p></div></div><div class="graficodesk" style="width: 25%;"><img loading="lazy" decoding="async" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-29-Telecine-Generos-e-Emocoes.png" alt="" width="176" height="54" class="alignnone size-full wp-image-105886" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-29-Telecine-Generos-e-Emocoes.png 176w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-29-Telecine-Generos-e-Emocoes-150x46.png 150w" sizes="(max-width: 176px) 100vw, 176px" /></div></div></div></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-657e442cde014e7f35c90e21e9bc2313 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-657e442cde014e7f35c90e21e9bc2313 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-c3fe993a9f71e5dee9fb0da4cb4ec7a2 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d1204ccce7c53909fee7dd5ba762121e" class="sh-text-block"> <p class="titulogrande3">Rotina + aconchego = controle de tempo + emoções positivas</p></div> </div> </div> <div class="sh-column sh-column-10731dd103438018bbed2f376be3aded fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-ca9237a7602ae9c3e1af23ce4a56a3a7 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fe7986d0d21a34cefd65773662600784" class="sh-text-block"> <p class="texto" style="text-align: left;">Planejar a vida e ter rotina são formas de controle do tempo. A busca pela emoção positiva vem através do aconchego e, dentro deste aspecto, o entretenimento tem um papel muito relevante.</p></div> <div id="text-block-74773038a9d530bfd900c4e66b492348" class="sh-text-block"> <p class="texto" style="text-align: left;">E quais foram as atividades mais importantes para que as pessoas se sentissem bem?</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d5c76564012df60cc61825bad6f9b5bf fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-385c3d548273b844375ed12d8b825820" class="sh-text-block"> <div class="divflex"><div class="div-3"><p><img loading="lazy" decoding="async" class="centralizarazul alignnone size-full wp-image-103398" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-48-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="585" height="585" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-48-Generos-e-emocoes-o-cinema-em-casa-.png 585w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-48-Generos-e-emocoes-o-cinema-em-casa--300x300.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-48-Generos-e-emocoes-o-cinema-em-casa--150x150.png 150w" sizes="(max-width: 585px) 100vw, 585px" /></p></div><div class="div-3"><p><img loading="lazy" decoding="async" class="centralizarazul alignnone size-full wp-image-103399" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-49-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="585" height="585" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-49-Generos-e-emocoes-o-cinema-em-casa-.png 585w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-49-Generos-e-emocoes-o-cinema-em-casa--300x300.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-49-Generos-e-emocoes-o-cinema-em-casa--150x150.png 150w" sizes="(max-width: 585px) 100vw, 585px" /></p></div><div class="div-3"><p><img loading="lazy" decoding="async" class="centralizarazul alignnone size-full wp-image-103400" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-50-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="585" height="585" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-50-Generos-e-emocoes-o-cinema-em-casa-.png 585w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-50-Generos-e-emocoes-o-cinema-em-casa--300x300.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-50-Generos-e-emocoes-o-cinema-em-casa--150x150.png 150w" sizes="(max-width: 585px) 100vw, 585px" /></p></div></div></div> <div class="sh-empty-space" id="empty-space-e5cc428b599d7216d293a90ccf36ca9c"></div> <div id="text-block-2c8ef5074355d9189849b333aa7d6e1d" class="sh-text-block"> <div class="divflex"><div class="div-3"><p><img loading="lazy" decoding="async" class="centralizarazul alignnone size-full wp-image-103423" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-51-Generos-e-emocoes-o-cinema-em-casa-1-1.png" alt="" width="585" height="585" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-51-Generos-e-emocoes-o-cinema-em-casa-1-1.png 585w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-51-Generos-e-emocoes-o-cinema-em-casa-1-1-300x300.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-51-Generos-e-emocoes-o-cinema-em-casa-1-1-150x150.png 150w" sizes="(max-width: 585px) 100vw, 585px" /></p></div><div class="div-3"><p><img loading="lazy" decoding="async" class="centralizarazul alignnone size-full wp-image-103402" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-52-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="585" height="585" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-52-Generos-e-emocoes-o-cinema-em-casa-.png 585w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-52-Generos-e-emocoes-o-cinema-em-casa--300x300.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-52-Generos-e-emocoes-o-cinema-em-casa--150x150.png 150w" sizes="(max-width: 585px) 100vw, 585px" /></p></div><div class="div-3"><p><img loading="lazy" decoding="async" class="centralizarazul alignnone size-full wp-image-103404" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-54-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="585" height="585" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-54-Generos-e-emocoes-o-cinema-em-casa-.png 585w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-54-Generos-e-emocoes-o-cinema-em-casa--300x300.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-54-Generos-e-emocoes-o-cinema-em-casa--150x150.png 150w" sizes="(max-width: 585px) 100vw, 585px" /></p></div></div></div> </div> </div> <div class="sh-column sh-column-c761cf94bcf18448d292399c3ec8c02b fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c586bd2e5a90050e8578c0fc998f3cde" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103386" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-47-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1269" height="1199" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-47-Generos-e-emocoes-o-cinema-em-casa-.png 1269w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-47-Generos-e-emocoes-o-cinema-em-casa--300x283.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-47-Generos-e-emocoes-o-cinema-em-casa--1024x968.png 1024w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-47-Generos-e-emocoes-o-cinema-em-casa--768x726.png 768w" sizes="(max-width: 1269px) 100vw, 1269px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8ce5252016e427d32b53a42e026990ea fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fa38dee15f39e317f08909c81bbdfacf" class="sh-text-block"> <p class="fonte" style="text-align: left;">base: total da amostra – 1.452 entrevistas</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-b9f84040ee86709dddae888a69f9d7e6 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-b9f84040ee86709dddae888a69f9d7e6 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-89256289b2e719281387e97c4ffc4ae2 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fdeb395974b077d5748971b73c2b8a7a" class="sh-text-block"> <p class="titulogrande3">O audiovisual entrega o desejo de controle</p></div> <div class="sh-empty-space" id="empty-space-f06d1497c1ebb2d68968742b3da56719"></div> <div id="text-block-18f0d66b4027fe4a023ef50fdd191582" class="sh-text-block"> <p class="textointro" style="text-align: left;"><strong>Séries e filmes foram os conteúdos cujo consumo mais se ampliou na pandemia.</strong></p></div> <div id="text-block-28c7b8dceee3aaf8200e0450ff93b6eb" class="sh-text-block"> <p class="texto" style="text-align: left;">2 em cada 3 consumidores declaram terem aumentado o consumo de séries e filmes.<br />Os segmentos mais desejosos de aconchego são os que proporcionalmente mais ampliaram o consumo de filmes e séries.</p></div> </div> </div> <div class="sh-column sh-column-4595fc8358e79dc07530ec6d46e33079 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-0492e321c31d877c43742bdf3439f9b3" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-104101" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-131-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1739" height="719" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-131-Generos-e-emocoes-o-cinema-em-casa-.png 1739w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-131-Generos-e-emocoes-o-cinema-em-casa--300x124.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-131-Generos-e-emocoes-o-cinema-em-casa--1024x423.png 1024w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-131-Generos-e-emocoes-o-cinema-em-casa--768x318.png 768w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-131-Generos-e-emocoes-o-cinema-em-casa--1536x635.png 1536w" sizes="(max-width: 1739px) 100vw, 1739px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-103438" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-57-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="473" height="957" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-57-Generos-e-emocoes-o-cinema-em-casa-.png 473w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-57-Generos-e-emocoes-o-cinema-em-casa--148x300.png 148w" sizes="(max-width: 473px) 100vw, 473px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-000ccfc37bd71033838b45c4d867550c fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-3ff67cf026ef4dd624c5632abbff6214" class="sh-text-block"> <p class="fonte" style="text-align: left;">base: total da amostra – 1.452 entrevistas</p><p class="fonte" style="text-align: left;">P12. Comparado aos seus hábitos antes da pandemia, você diria que hoje você assiste mais, igual ou menos: (EST, RU) </p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-0afa079a51933dc5de04d375f4c6b2d0 fw-main-row bg6 sh-section-visibility-everywhere"> <div class="sh-section-overlay-0afa079a51933dc5de04d375f4c6b2d0 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-1d7d17624a6633afe489fb92ee1ecdf8 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-86d9e15f159cf44cc218c8b1926c091e" class="sh-text-block"> <p class="titulogrande">Por conta do desejo do controle ainda mais forte, as pessoas passaram a buscar emoções principalmente nos conteúdos audiovisuais.</p></div> <div class="sh-empty-space" id="empty-space-9812415b6b712563b595f171a64457e8"></div> <div id="text-block-e98f94510f2fc1f36564545ec1c8ce46" class="sh-text-block"> <p class="texto" style="text-align: left;">Passaram a acessar conteúdos audiovisuais de várias formas e assinar vários serviços. 9 em cada 10 pessoas têm uma assinatura de streaming e/ou paytv. A maioria tem os dois: quem tem paytv tem também uma assinatura de streaming.</p></div> </div> </div> <div class="sh-column sh-column-f99afc55deb3b1884837124a25dc26bf fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ddc75efacd1a2831225bd740a2e2f2a7" class="sh-text-block"> <div class="bolinhaazul3"><p class="titulogrande3" style="text-align: center;"><span style="color: #e82935;"><strong>87% </strong></span></p><p class="textogrande" style="text-align: center;">assinam algum serviço de conteúdo audiovisual</p></div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-0bf29d201dfc86e18c3544a59a74b781 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a0377724e4ec0bdaa545336a75079616 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c02939d7d36b9ca47a1145c2ad7b8406" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><span style="color: #fc0229;"><strong>83%</strong></span></p><p class="textointro" style="text-align: center;">são assinantes de<br />plataformas de streaming</p></div> <div class="sh-empty-space" id="empty-space-64a44480a0f7b80cf6d5f0a5fbce5771"></div> <div id="text-block-3f04e2805b478e81da7a91af09d05574" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><span style="color: #fc0229;"><strong>31% </strong></span></p><p class="textointro" style="text-align: center;">exclusivos streaming</p></div> </div> </div> <div class="sh-column sh-column-49ae6c0585e37eb4d753962ccee3ea48 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-8cd9f8a99ed1ea4404bbb5d757b89958" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><span style="color: #fc0229;"><strong>53% </strong></span></p><p class="textointro" style="text-align: center;">ambos</p></div> </div> </div> <div class="sh-column sh-column-d6df2dc801ac0bb2f6bcc86a5be31a38 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-e97d4beff45b24d1f3a15e3e1b2ef12a" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><span style="color: #fc0229;"><strong>56% </strong></span></p><p class="textointro" style="text-align: center;">são assinantes de paytv</p></div> <div class="sh-empty-space" id="empty-space-1b8363265b3bb7639eb82200a758c6c1"></div> <div id="text-block-fac662aea03e40abf170abaaa7a0db0d" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><span style="color: #fc0229;"><strong>3%</strong></span></p><p class="textointro" style="text-align: center;">exclusivos paytv</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e9af76bb21708a7895fbf1054c083872 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-b02e92611ac4d3cab9bbd19b001e9879" class="sh-text-block"> <p class="fonte" style="text-align: left;">base: total da amostra – 1.452 entrevistas</p><p class="fonte" style="text-align: left;">P5. Você assina ou costuma assistir algum conteúdo nas plataformas abaixo? (EST, RU POR LINHA) //P4. Você possui/ possui em sua casa: (EST, RU POR LINHA) </p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-bf22aa69b59c742ba53ce0ea3aea3bb1 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-bf22aa69b59c742ba53ce0ea3aea3bb1 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-34dfcc5cb77ea5ad77a1fca879cb8408 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-2b69c8bf960c552df24c5b62626f4704" class="sh-text-block"> <p class="titulogrande2">Quando falamos de consumo, os principais conteúdos são filmes, séries e notícias, com leve vantagem para filmes.</p></div> <div class="sh-empty-space" id="empty-space-b96e0bbd529eade79eb13c1cc6d6c43c"></div> <div id="text-block-34ca212d628a00697349c2f0cef8d4c9" class="sh-text-block"> <p class="texto" style="text-align: left;">As pessoas escolhem o conteúdo a partir da lógica do desejo, do tempo disponível e das sensações desejáveis. <strong>E os filmes apresentam respostas imediatas para esses estímulos.</strong></p></div> </div> </div> <div class="sh-column sh-column-7ebb845077940d180b6d9a6c2f557fef fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-75889a0aa2fc648f2153b91b2ff3c5ba" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-105579" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-148-.png" alt="" width="1342" height="882" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-148-.png 1342w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-148--300x197.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-148--1024x673.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-148--768x505.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-148--150x99.png 150w" sizes="(max-width: 1342px) 100vw, 1342px" /></p></div> <div id="text-block-b9a0b527277ed5d00828fb8c4a7bf6aa" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105580" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-149-.png" alt="" width="697" height="850" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-149-.png 697w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-149--246x300.png 246w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-149--150x183.png 150w" sizes="(max-width: 697px) 100vw, 697px" /><br /><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105581" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-150-.png" alt="" width="819" height="650" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-150-.png 819w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-150--300x238.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-150--768x610.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-150--150x119.png 150w" sizes="(max-width: 819px) 100vw, 819px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a95f730fbfda7dceae29ec17ab9fda3f fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c477213038b018956c41755987bf5779" class="sh-text-block"> <p class="fonte" style="text-align: left;">base: total da amostra – 1.452 entrevistas</p><p class="fonte" style="text-align: left;">P12. Comparado aos seus hábitos antes da pandemia, você diria que hoje você assiste mais, igual ou menos: (EST, RU) / P13. E, atualmente, com que frequência você costuma assistir: (EST, RU POR LINHA)</p></div> </div> </div> <div class="sh-column sh-column-3117a80c7605d519507b6b102817443e fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-d7d09a5af958d2d75e23c22ac68fc3cc fw-main-row bg7 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-eb2b464dbbc26e2322afb0f48a88a97e fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-95a424fad9d6e4398b2c2a1dede40efb fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-b3b968a4ec8595bd4661790d5ae19653" class="sh-text-block"> <p class="titulomuitogrande">E o <span style="color: #040f51;">filme</span> tem papel fundamental no controle das emoções, do tempo e das compensações</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-385a94f8c82d43b1ddc7bb0f301d8f14 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-d3a6fa784c066f56959043be70e811cf fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7bd88ee16d450d4937d565e3e69d945a" class="sh-text-block"> <p class="textogrande" style="text-align: center;">"Para onde olhar, né? Tem uma coisa que acho importante quando pensamos no futuro do cinema: a capacidade individual e coletiva de imaginar e sonhar, e hoje vivemos uma crise de imaginação, não temos o mesmo desempenho e energia para imaginar futuros. Falando de Brasil e mundo está tudo tão despedaçado, desesperançoso que a nossa falta de capacidade de imaginar novos mundos influencia na nossa visão artística e no que consumimos.</p><p class="textogrande" style="text-align: center;">O mundo não está conseguindo imaginar e fazemos filmes, livros e séries muito próximos do real. Aí vem a pandemia e queremos sair do real, assistir coisas confortáveis. Só que isso está no lugar do cotidiano, e poderia acontecer na sua vida. E estamos perdendo essa capacidade de imaginar.</p><p class="textogrande" style="text-align: center;">As redes sociais também influenciam muito nisso, é aquele real maquiado né, a pessoa muito feliz na praia, na disney, pode ser que não estejam felizes, mas ainda é real para quem vê né. Acho que existe um exercício coletivo de se voltar a capacidade de imaginar e sonhar.”</p><p class="titulo" style="text-align: center;"><strong>Karoline Maia, especialista</strong></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-ef304d6f6fd5e6e67ab4032076093dad fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-ef304d6f6fd5e6e67ab4032076093dad sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-19e6358c937ea3e498f0f6a3ce1e4ae8 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c648dcbd8d15332106941e13823a8524" class="sh-text-block"> <p class="titulo">Não é apenas sobre fugir da realidade, mas também sobre entender a si próprio.</p></div> <div id="text-block-f500e8e10c5619fc744c849e6b96e4d5" class="sh-text-block"> <p class="textogrande">Nestes tempos tão exigentes, os filmes ajudam a elaborar, entender a questão emocional e a lidar com o contexto. Uma verdadeira sessão gratuita de terapia.</p></div> <div class="sh-empty-space" id="empty-space-1f33d47cd449579f6ee619cd607678ad"></div> <div id="text-block-6b1dc5966b4d6f658119c4d72099e901" class="sh-text-block"> <div class="bolinhaazul4"><p class="titulogrande" style="text-align: center;"><span style="color: #fc0229;"><strong>92%</strong></span></p><p class="textointro" style="text-align: center;">concordam que filmes fazem pensar e ajudam a elaborar</p></div></div> </div> </div> <div class="sh-column sh-column-895ed38abec3fffe728c19f966da477b fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-26826935ec2fcd0b9b9fce529297c897" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-105596" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-3-.png" alt="" width="1184" height="615" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-3-.png 1184w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-3--300x156.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-3--1024x532.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-3--768x399.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-3--150x78.png 150w" sizes="(max-width: 1184px) 100vw, 1184px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105597" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-4-.png" alt="" width="844" height="544" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-4-.png 844w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-4--300x193.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-4--768x495.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-4--150x97.png 150w" sizes="(max-width: 844px) 100vw, 844px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105598" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-5-.png" alt="" width="726" height="498" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-5-.png 726w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-5--300x206.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-5--150x103.png 150w" sizes="(max-width: 726px) 100vw, 726px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-5143ea2b715dade5c2e65479a3817193 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-bcccfea1dd538e3c01ef314175a6aa31" class="sh-text-block"> <p class="fonte" style="text-align: left;">base: total da amostra – 1.452 entrevistas<br />P23. O quanto você concorda ou discorda com cada uma das afirmações abaixo: (EST, RU POR LINHA)</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-69f4e2e814f5b18806d46c9dff650fe2 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-69f4e2e814f5b18806d46c9dff650fe2 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-a295f0083ca867b705ee54c8f5e038e7 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fab604efac5b0ca6954cc11ae4c96fd8" class="sh-text-block"> <p class="titulogrande2">Gênero, buzz e mood: a importância na escolha de um título</p></div> <div class="sh-empty-space" id="empty-space-f39ee189f4aa9751c8d54b7747d35b88"></div> <div id="text-block-f63ac31f3bf3dcc79b9f66e6048d555f" class="sh-text-block"> <p class="textointro" style="text-align: left;"><strong>O gênero</strong> é a porta de entrada na categoria, enquanto o <strong>mood do dia</strong> ou a <strong>experiência desejada</strong> pelo consumidor segue também relevante.</p></div> <div id="text-block-d78343d2b0b6cf72a6edd36f49579fe7" class="sh-text-block"> <p class="textointro" style="text-align: left;">Já o <strong>buzz ou recomendações</strong>, sejam elas comentadas ou feitas por amigos, traz de fato a segurança de controle das emoções, <strong>um spoiler emocional.</strong></p></div> </div> </div> <div class="sh-column sh-column-3b605ed160d4f6b37f43a7bd6d2f8a80 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c3c4f563b1cc76865fea9fa1c4ecb9ec" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-105618" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-6-.png" alt="" width="1792" height="761" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-6-.png 1792w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-6--300x127.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-6--1024x435.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-6--768x326.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-6--1536x652.png 1536w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-6--150x64.png 150w" sizes="(max-width: 1792px) 100vw, 1792px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105619" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-8-.png" alt="" width="1110" height="1200" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-8-.png 1110w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-8--278x300.png 278w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-8--947x1024.png 947w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-8--768x830.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-8--150x162.png 150w" sizes="(max-width: 1110px) 100vw, 1110px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8d64d0569f10e1d120ac37eafc49af49 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a6aa377e28d0c80de0384b4c4a0f5dbe" class="sh-text-block"> <p class="fonte" style="text-align: left;">P15. Quando você vai assistir um FILME em casa, o que você mais leva em consideração para escolher um título? ? E em 2º lugar? E em 3º lugar? E em 4º lugar? E em 5º Lugar? (EST, RU POR COLUNA)</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-51b098fa157f6b1ef2f389d4bb8188a7 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-50d8e27414cc5566a73c44bafb498bb8" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;">O DESEJO É PELO <span style="color: #fc0229;">SPOILER EMOCIONAL.</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-175c66945a84b1ca9c5a211ab050c489 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-175c66945a84b1ca9c5a211ab050c489 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-52a92d65bd6bd7d861568288c68c7a46 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fff272f9f74c13c766836c3d218cafca" class="sh-text-block"> <div class="borda-azul"><p class="titulogrande" style="text-align: center;"><strong>+ controle das emoções</strong></p></div></div> <div class="sh-empty-space" id="empty-space-9e0de4e60ca85899badde4ff120421f4"></div> <div id="text-block-7a61902436a1b3434c15264a5bc63746" class="sh-text-block"> <p class="textointro" style="text-align: left;">Já que o gênero ainda é a principal porta de entrada, investigamos os gêneros mais procurados e identificamos 9 eixos organizadores do interesse, a partir das emoções:</p></div> <div class="sh-empty-space" id="empty-space-f8cfe24e0e0015a7c2beafe073e46231"></div> <div id="text-block-85bad4e142d06f06ffb943611e614a31" class="sh-text-block"> <div class="divflex"><div class="div-2"><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103553" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-10-Telecine-Generos-e-Emocoes.png" alt="" width="891" height="781" /></div><div class="div-2"><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103553" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-11-Telecine-Generos-e-Emocoes.png" alt="" width="891" height="781" /></div></div></div> </div> </div> <div class="sh-column sh-column-81885b37a3743e7ca8b13c59a889cf7f fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-aeb1c5e0738f6c358dfcf81db0d57f12" class="sh-text-block"> <div class="divflex"><div class="div-2"><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103993" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-12-Telecine-Generos-e-Emocoes.png" alt="" width="891" height="783" /></div><div class="div-2"><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103553" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-13-Telecine-Generos-e-Emocoes.png" alt="" width="891" height="781" /></div></div></div> <div class="sh-empty-space" id="empty-space-f1c368174ffb307c2a5a321afc810a93"></div> <div id="text-block-81e770f9c498949b238862d0d5b7d2c2" class="sh-text-block"> <div class="divflex"><div class="div-2"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103553" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-83-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="891" height="781" /></p></div><div class="div-2"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103553" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-84-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="891" height="781" /></p></div></div></div> </div> </div> <div class="sh-column sh-column-71ffe0498464244debc6e04d0c5904c9 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-61cd4368e0633d0f333b2a38112d881e" class="sh-text-block"> <div class="divflex"><div class="div-2"><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103993" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-16-Telecine-Generos-e-Emocoes.png" alt="" width="891" height="783" /></div><div class="div-2"><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103553" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-17-Telecine-Generos-e-Emocoes.png" alt="" width="891" height="781" /></div></div></div> <div class="sh-empty-space" id="empty-space-72c7ee4df7d0198d86afd3d477bfcb8c"></div> <div id="text-block-a52f4b0a1708fceea05d4b4880f99611" class="sh-text-block"> <div class="divflex"><div class="div-2"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103553" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-18-Telecine-Generos-e-Emocoes.png" alt="" width="891" height="781" /></p></div><div class="div-2"></div></div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d377cff89ccd5de9f06449ecff9e0fd8 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-388018ff44df53cb76b45ccbca771321" class="sh-text-block"> <p class="fonte">P16. Quais os GÊNEROS de filmes você mais procura para assistir quando está em casa? E em 2º lugar? E em 3º lugar? E em 4º lugar? E em 5º Lugar? (EST, RU POR COLUNA)</p></div> </div> </div> <div class="sh-column sh-column-53b54616a9fc4d08907ea9fcd285f5ee fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-aab1b3f74a434b6a5eeede6d7627c013" class="sh-text-block"> <p class="texto">O eixo mais procurado (3 em cada 4 consumidores), contém gêneros ligados à ADRENALINA, que também são os mais ofertados nos últimos tempos.</p><p class="texto"><strong>Fica a pergunta: se este interesse vem da oferta que molda o mercado ou o contrário.</strong></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-3fee368bc837e679fb9f89ea6de98ad1 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-3fee368bc837e679fb9f89ea6de98ad1 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-a690c67b95209c0ac850b01b34eff3bd fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-874634a876492d756e0fbd6b165c8213" class="sh-text-block"> <div class="borda-azul"><p class="titulogrande" style="text-align: center;"><strong>+ previsibilidade de tempo</strong></p></div></div> <div class="sh-empty-space" id="empty-space-308f46f78061f797cf4365bbd29ffcaa"></div> <div id="text-block-fe5dfa95af26460c5b06e559bad2a19b" class="sh-text-block"> <p class="textointro" style="text-align: left;">A previsibilidade é, sem dúvida, um dos <strong>principais atributos positivos do filme. Ela ajuda no controle do tempo</strong> que o consumidor tanto busca.</p></div> <div id="text-block-ba1a245ecb47de44409a0aed85da567d" class="sh-text-block"> <p class="textointro" style="text-align: left;">Essa previsibilidade permite planejar e encaixar o filme na rotina, uma vez que já se sabe a duração de uma história, que tem começo, meio e fim. Isto da ao consumidor o controle, pelo menos parcial, do que ele irá sentir.</p></div> <div class="sh-empty-space" id="empty-space-685beb3082e3ec0a64453b754eaf72d6"></div> <div id="text-block-264fbbd7f85fcc2dc305f6a0adb51c00" class="sh-text-block"> <div class="bolinhaazul4"><p class="titulogrande" style="text-align: center;"><span style="color: #e82935;"><strong>84% </strong></span></p><p class="texto" style="text-align: center;">concordam que filmes permitem prever o tempo que será gasto</p></div></div> </div> </div> <div class="sh-column sh-column-304cc272c129b34bc67af12668ae8d5f fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-b5646b2e9defa2b6d0ac3cfacb8fd654" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-105662" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-19-Telecine-Generos-e-Emocoes.png" alt="" width="1232" height="903" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-19-Telecine-Generos-e-Emocoes.png 1232w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-19-Telecine-Generos-e-Emocoes-300x220.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-19-Telecine-Generos-e-Emocoes-1024x751.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-19-Telecine-Generos-e-Emocoes-768x563.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-19-Telecine-Generos-e-Emocoes-150x110.png 150w" sizes="(max-width: 1232px) 100vw, 1232px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-101ac56dc20c2195536e8cbd2b09b4d4 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-2d3551de28b4254b6be0cd2a808672e0" class="sh-text-block"> <p class="fonte">P23. O quanto você concorda ou discorda com cada uma das afirmações abaixo: (EST, RU POR LINHA)</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-aaadd4a2ee1a490d0051d327abdd9026 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-aaadd4a2ee1a490d0051d327abdd9026 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-e91bab9ded19c84ed65848bcc451ddeb fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-4a886e0fa1059c76982d47cc4513b018 fw-col-xs-12 fw-col-sm-8 caixa-filme sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-23743f831e75abb76c22e5c2901b108d" class="sh-text-block"> <p class="titulogrande3" style="text-align: center;"><strong>FILMES</strong></p></div> <div class="sh-empty-space" id="empty-space-d845b7b3c71a15cb8f251ddbc1e27bb3"></div> <div id="text-block-4fc28af57a26a69a7f076abfa89cfb19" class="sh-text-block"> <div class="divflex"><div class="div50"><p class="titulo" style="text-align: left;">Controle do tempo</p><div class="divflex1"><div class="div-20"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103538" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-76-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="81" height="81" /></p></div><div class="div-80"><p class="textogrande" style="text-align: left;">Filme é rápido</p></div></div><div class="divflex1"><div class="div-20"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103538" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-76-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="81" height="81" /></p></div><div class="div-80"><p class="textogrande" style="text-align: left;">Começo, meio e fim</p></div></div></div><div class="div50"><p class="titulo" style="text-align: left;">Controle das emoções</p><div class="divflex1"><div class="div-20"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103538" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-76-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="81" height="81" /></p></div><div class="div-80"><p class="textogrande" style="text-align: left;">Pílula certeira de emoções</p></div></div><div class="divflex1"><div class="div-20"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103539" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-77-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="81" height="81" /></p></div><div class="div-80"><p class="textogrande" style="text-align: left;">Difícil descobrir as emoções que serão evocadas</p></div></div><div class="divflex1"><div class="div-20"><p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103373" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-78-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1570" height="1523" /></p></div><div class="div-80"><p class="textogrande" style="text-align: left;">Mais coletivo na hora de assistir e mais solitário no pós</p></div></div></div></div></div> </div> </div> <div class="sh-column sh-column-969d72d079428d0567d341eeb6773e3d fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-849c42a051e42068b6fa86832787b531 fw-main-row bg11 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-d34b02f94818214fc80e29ff2242a293 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a25fe4f217ee15623cce7e7830106e45" class="sh-text-block"> <div class="borda-azul"><p class="titulogrande" style="text-align: center;"><strong>+ controle das compensações<br /></strong></p></div></div> </div> </div> <div class="sh-column sh-column-2063edc086a7d6dd0bf17c3043294864 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-c5daf4a63c92d44c20ac89da7cb6d9e9 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-6c8c75bfe3d81211f391ebeed8c6e748" class="sh-text-block"> <p class="titulogrande">Hoje, a compensação esperada ao assistir um filme está para além de se alcançar as emoções desejadas, no tempo desejado.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-da1402a28b4fec86f2003ad7c33a2775 fw-main-row bg12 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-9a5f2009d5cc2d5a8fbd9ed03d8bc192 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7e31587c9e53dfaf250fb05de444b524" class="sh-text-block"> <p class="titulogrande5" style="text-align: left;">Mas espera-se por compensações adicionais no contexto atual.</p></div> <div class="sh-empty-space" id="empty-space-991cbc149f5a9d34a53bbd930ac7d76e"></div> <div id="text-block-e00bcbb2df6cd210a696812ebfb00a47" class="sh-text-block"> <p class="titulogrande5" style="text-align: left;">Existe a expectativa de que além do conforto, tenha-se “algo mais”.</p></div> </div> </div> <div class="sh-column sh-column-4f71c808ed30baa53f24a7844b004bba fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-cee1c790d70f41a941fc7e17f7c4962e fw-main-row bg14 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-48df2454532e907f2d71d515c1fa8c12 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-51453eac362947e72265e77f9be06c8c" class="sh-text-block"> <p class="titulogrande" style="text-align: left;">O “algo mais” parte do ritual que é feito ao assistir um filme. E nele encontra-se uma surpresa.</p></div> <div class="sh-empty-space" id="empty-space-2a689c007a8385467fadb3760761249a"></div> <div id="text-block-b04a7edde834ec387e8104fb0035b040" class="sh-text-block"> <p class="titulogrande" style="text-align: left;">O ritual que existe ao assistir a um filme no cinema, também é reproduzido quando o consumo do conteúdo é feito em casa. </p></div> </div> </div> <div class="sh-column sh-column-4b919bd000dc428fd34b21f46cd065c3 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-443f31d1dc56265fb90821ae85c25b0b fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-f34d1fbbe4ebd4cdfb396842fecc9abf" class="sh-text-block"> <p class="titulogrande" style="text-align: right;">A surpresa vem das infinitas possibilidades que podem deixar esse momento ainda mais confortável e delicioso.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-3119cd5883d37004062de2a4fbcb67f3 fw-main-row bg15 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-7eb5c0a146aba555df86021f5fc5210d fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-c2605e64ea5fc94d4a6accd8ae8ac318" class="sh-text-block"> <p class="titulogrande2" style="text-align: left;">Com isso, há inumeras possibilidades de <strong>harmonizar o momento cinema e o momento pós-cinema.</strong></p></div> </div> </div> <div class="sh-column sh-column-6a7dda0503f9b117604f8dda509c2002 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-56ba10488d5f8f474294f68018448413 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-f35baf5b98d3b2292136a9d95819d21a" class="sh-text-block"> <p class="texto" style="text-align: right;">“Aqui em casa geralmente é pipoca. Faz pipoca, compra uma Ruffles, tem sempre um refrigerante. O meu companheiro faz pipoca, eu só faço pipoca se tiver um bacon, uma calabresa, porque fazer a paisana não tem como. E às vezes coloco um Doritos que ele gosta, um refrigerante e vai.”<br />G7, 30-40 B2C1.</p></div> <div class="sh-empty-space" id="empty-space-2aa4ac88d358f428813736eb8e5908e8"></div> <div id="text-block-b9fa2799c1edf16a934d765763c46063" class="sh-text-block"> <p class="texto" style="text-align: center;">“Pipoca, brigadeiro e um refrigerante que não pode falar. Um lugarzinho aconchegante, tem que ter um lugarzinho gostoso para ver filmes. Travesseiro, coberta, ar-condicionado se possível no calor ou ventilador. E só isso.”<br />G7, 30-40 B2C1</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-e0c106cac1a61dc93960591ffeb88cfb fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-e0c106cac1a61dc93960591ffeb88cfb sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-bcfc8748708515b1038cf67e1682db4a fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-e51c736fdc2fe1685600d1efd9626ffc" class="sh-text-block"> <p class="titulogrande3-1">Vemos que o consumidor deseja prolongar a boa experiência.</p></div> <div class="sh-empty-space" id="empty-space-4947f29da35a5659efafdddd4b872d20"></div> <div id="text-block-47352e5cdf97035fb68e11e7bee0200d" class="sh-text-block"> <p class="textointro" style="text-align: left;">Seja curtindo o mesmo filme ou descobrindo novos, anseiam saber mais sobre a temática, buscam informações sobre locais em que os filmes foram gravados, os atores e atrizes. Além disso, ouvem mais a trilha sonora e descobrem novas no mesmo estilo. E se preocupam em buscar obras e livros após ver um filme que gostou bastante.</p></div> </div> </div> <div class="sh-column sh-column-e56bf063ad2a15aa4e73f4acc373c470 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-28226b04767d8ee6eedd56e698eb3236" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-103853" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-114-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1671" height="1050" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-114-Generos-e-emocoes-o-cinema-em-casa-.png 1671w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-114-Generos-e-emocoes-o-cinema-em-casa--300x189.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-114-Generos-e-emocoes-o-cinema-em-casa--1024x643.png 1024w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-114-Generos-e-emocoes-o-cinema-em-casa--768x483.png 768w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-114-Generos-e-emocoes-o-cinema-em-casa--1536x965.png 1536w" sizes="(max-width: 1671px) 100vw, 1671px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-103856" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-115-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1177" height="1066" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-115-Generos-e-emocoes-o-cinema-em-casa-.png 1177w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-115-Generos-e-emocoes-o-cinema-em-casa--300x272.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-115-Generos-e-emocoes-o-cinema-em-casa--1024x927.png 1024w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-115-Generos-e-emocoes-o-cinema-em-casa--768x696.png 768w" sizes="(max-width: 1177px) 100vw, 1177px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c1abf561a750900f363e50ee1191b1f9 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-916e1c2395eb476951525c52a9c83400" class="sh-text-block"> <p class="fonte">P23. O quanto você concorda ou discorda com cada uma das afirmações abaixo: (EST, RU POR LINHA)</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-0bec1285bcf86d1b446d8e157c9ce560 fw-main-row bg10 sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-0a6fc5d35367b14bcd627a7fbcc5b86c fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-2074b37ac3c6c09e1e474180d630ac07" class="sh-text-block"> <p class="titulogrande3">E como as experiências desejadas se relacionam aos gêneros?</p></div> </div> </div> <div class="sh-column sh-column-9f97acd69dac83164fcae687e8e65760 fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-986c2a552f15edba4d9a7a577bba7f7f fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-986c2a552f15edba4d9a7a577bba7f7f sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-92d431686e863d3be834ad54f4664722 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1a305cbeb8c186a512345361a4eb1053" class="sh-text-block"> <p class="titulogrande">Buscamos associar os segmentos de consumidores e sua aderência aos gêneros.</p></div> <div class="sh-empty-space" id="empty-space-2fad5a5694da9eb89fc43646b3f60cbe"></div> <div id="text-block-93019829670f267b82317e03cd9655ca" class="sh-text-block"> <p class="texto" style="text-align: left;">Os consumidores com<strong> mood mais negativo</strong> buscam assistir filmes de gêneros que fazem <strong>relaxar</strong>, como as comédias e musicais. Querem <strong>sentir medo</strong> assistindo a filmes de suspense e terror, além da <strong>adrenalina</strong>, dos filmes de ficção e super-heróis; e as <strong>animações.</strong></p></div> <div id="text-block-17f7a01c9326e0a84c202ea6d90e4dc7" class="sh-text-block"> <p class="texto" style="text-align: left;">Já os de <strong>mood positivo</strong> buscam uma maior variedade de gêneros. Vão desde <strong>obras baseadas</strong>, <strong>filmes cults e nacionais</strong>, de<strong> adrenalina</strong> e <strong>aventura.</strong> Além das<strong> comédias românticas, LGBTQIA+ , drama e documentários.</strong></p></div> </div> </div> <div class="sh-column sh-column-e9e44c7f85d967a82baeea8ac5c88fd4 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-8cbf24c17f090678f6e40dd37b31311e" class="sh-text-block"> <p class="titulo">ADERÊNCIA: GÊNEROS MAIS PROCURADOS (total) x segmentos</p></div> <div id="text-block-9d00c81f3c759eb91b859391afe7e62d" class="sh-text-block"> <p class="textogrande">Mapa perceptual</p></div> <div class="sh-empty-space" id="empty-space-fad07e64f66ba7755e56487092183e05"></div> <div id="text-block-d9fe582417c90b9eb15f0ee7b7e41a62" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-103589" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-89-Generos-e-emocoes-o-cinema-em-casa-1-1.png" alt="" width="2487" height="1240" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-89-Generos-e-emocoes-o-cinema-em-casa-1-1.png 2487w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-89-Generos-e-emocoes-o-cinema-em-casa-1-1-300x150.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-89-Generos-e-emocoes-o-cinema-em-casa-1-1-1024x511.png 1024w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-89-Generos-e-emocoes-o-cinema-em-casa-1-1-768x383.png 768w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-89-Generos-e-emocoes-o-cinema-em-casa-1-1-1536x766.png 1536w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-89-Generos-e-emocoes-o-cinema-em-casa-1-1-2048x1021.png 2048w" sizes="(max-width: 2487px) 100vw, 2487px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-103590" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-90-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="1343" height="2425" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-90-Generos-e-emocoes-o-cinema-em-casa-.png 1343w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-90-Generos-e-emocoes-o-cinema-em-casa--166x300.png 166w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-90-Generos-e-emocoes-o-cinema-em-casa--567x1024.png 567w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-90-Generos-e-emocoes-o-cinema-em-casa--768x1387.png 768w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-90-Generos-e-emocoes-o-cinema-em-casa--851x1536.png 851w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-90-Generos-e-emocoes-o-cinema-em-casa--1134x2048.png 1134w" sizes="(max-width: 1343px) 100vw, 1343px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e00630078ab5cc89cbf9e251b5e97f30 fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c27ffa56e53c8a4f755e6ddf24fa164e" class="sh-text-block"> <p class="fonte">base: total da amostra – 1.452 entrevistas</p><p class="fonte">P16. Quais os GÊNEROS de filmes você mais procura para assistir quando está em casa? E em 2º lugar? E em 3º lugar? E em 4º lugar? E em 5º Lugar?<br />(EST, RU POR COLUNA) // P10. Como você tem se sentido nos últimos 2 anos? Marque quantas opções quiser. (EST, RM)</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-ba24a8857ca91dca401df08a7942c661 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-ba24a8857ca91dca401df08a7942c661 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-920a0ad4738d45b3818589ec1261659f fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-24c7a5831d5225a17c62befa3dededa4" class="sh-text-block"> <p class="titulogrande">E relacionar os gêneros às experiências que se quer vivenciar.</p></div> <div class="sh-empty-space" id="empty-space-bef4f425db515bdc981262c62168ed0c"></div> <div id="text-block-f05ba06ee4e2e73c14bd02a23280315f" class="sh-text-block"> <p class="texto" style="text-align: left;">Vimos que alguns gêneros estão muito associados a experiências específicas.</p></div> <div id="text-block-1678a195b586ba0aaaa2fc5113511781" class="sh-text-block"> <p class="texto" style="text-align: left;">Os consumidores apontaram que <strong>filmes de romance</strong> e <strong>comédia romântica</strong> são para<strong> sonhar com amor</strong>. Enquanto os <strong>nacionais</strong> trazem a <strong>segurança de saber</strong> o que vai sentir. Já os <strong>clássicos</strong> trazem <strong>inspiração</strong> e os de temática <strong>LGBTQIA+</strong> despertam a <strong>fuga da realidade</strong>.</p></div> </div> </div> <div class="sh-column sh-column-ced8feebea0d04df5c0d804e91c0318a fw-col-xs-12 fw-col-sm-8 paddingtabela sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a93ffd310bfd78bd37bae931e1cca8da" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-105873" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-28-Telecine-Generos-e-Emocoes.png" alt="" width="1266" height="781" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-28-Telecine-Generos-e-Emocoes.png 1266w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-28-Telecine-Generos-e-Emocoes-300x185.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-28-Telecine-Generos-e-Emocoes-1024x632.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-28-Telecine-Generos-e-Emocoes-768x474.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-28-Telecine-Generos-e-Emocoes-150x93.png 150w" sizes="(max-width: 1266px) 100vw, 1266px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105994" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-32-Telecine-Generos-e-Emocoes.png" alt="" width="1069" height="884" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-32-Telecine-Generos-e-Emocoes.png 1069w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-32-Telecine-Generos-e-Emocoes-300x248.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-32-Telecine-Generos-e-Emocoes-1024x847.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-32-Telecine-Generos-e-Emocoes-768x635.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-32-Telecine-Generos-e-Emocoes-150x124.png 150w" sizes="(max-width: 1069px) 100vw, 1069px" /></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-7d619aa239e31f865a22313b9d294a56 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-7d619aa239e31f865a22313b9d294a56 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-a49873bcc0f88a65f1ae697af026481e fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d6c014a94806d09f2d0b0f1ce60129a9" class="sh-text-block"> <p class="titulogrande">Além de trazer as emoções que se quer sentir baseada em cada gênero. </p></div> <div class="sh-empty-space" id="empty-space-de54b2824a87f1dbacb288f77bde9d4e"></div> <div id="text-block-ae4bcd563e55bb2b3786239ed5e553af" class="sh-text-block"> <p class="texto" style="text-align: left;">Alguns gêneros abrem portas para diversas emoções, mas algumas se apresentam com mais intensidade.</p></div> <div id="text-block-b7bc8cafd12a27eaf805e21acc1387ed" class="sh-text-block"> <p class="texto" style="text-align: left;">É o caso das <strong>comédias</strong> que sugerem uma <strong>boa experiência com a família</strong>. As <strong>obras baseadas</strong> são ótimos <strong>filmes</strong> para inspirar. Os <strong>dramas</strong> geram <strong>expectativa de filmaço</strong>, até se for para assistir em casa.</p></div> </div> </div> <div class="sh-column sh-column-d1cbd4155300e0a5ccd64c2bb9179947 fw-col-xs-12 fw-col-sm-8 paddingtabela sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-9553d479e58e9ea552504255a9c90e9d" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-105867" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-26-Telecine-Generos-e-Emocoes.png" alt="" width="1267" height="892" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-26-Telecine-Generos-e-Emocoes.png 1267w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-26-Telecine-Generos-e-Emocoes-300x211.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-26-Telecine-Generos-e-Emocoes-1024x721.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-26-Telecine-Generos-e-Emocoes-768x541.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-26-Telecine-Generos-e-Emocoes-150x106.png 150w" sizes="(max-width: 1267px) 100vw, 1267px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105995" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-33-Telecine-Generos-e-Emocoes.png" alt="" width="1082" height="969" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-33-Telecine-Generos-e-Emocoes.png 1082w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-33-Telecine-Generos-e-Emocoes-300x269.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-33-Telecine-Generos-e-Emocoes-1024x917.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-33-Telecine-Generos-e-Emocoes-768x688.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-33-Telecine-Generos-e-Emocoes-150x134.png 150w" sizes="(max-width: 1082px) 100vw, 1082px" /></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-0e726e0d213a8a8f9a6d80927090091b fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-0e726e0d213a8a8f9a6d80927090091b sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-1c042b6a0fd88066e6d67ac04bc30b8d fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-6c5a0b08d76276483fe3f5acae1f41d0" class="sh-text-block"> <p class="texto" style="text-align: left;">Alguns gêneros são ainda mais pulverizados, mas que também delineiam um território.</p></div> <div id="text-block-bc56e832b1f758d0238cc7277e8decfa" class="sh-text-block"> <p class="texto" style="text-align: left;"><strong>Terror e suspense</strong> sugerem que serão fortes emoções, com muito susto. Enquanto o eixo da <strong>adrenalina</strong> é o mais variado. Com super-heróis entra-se em outro mundo. Ação parece ser um gênero que o filme novo importa menos. Os desenhos são para a família toda.</p></div> </div> </div> <div class="sh-column sh-column-9d9641fe9bc55a41ec0984456d3e8877 fw-col-xs-12 fw-col-sm-8 paddingtabela sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-285a457cb4d35e0a50a532ae4dfe5f3b" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone size-full wp-image-105872" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-27-Telecine-Generos-e-Emocoes-1.png" alt="" width="1267" height="1053" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-27-Telecine-Generos-e-Emocoes-1.png 1267w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-27-Telecine-Generos-e-Emocoes-1-300x249.png 300w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-27-Telecine-Generos-e-Emocoes-1-1024x851.png 1024w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-27-Telecine-Generos-e-Emocoes-1-768x638.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-27-Telecine-Generos-e-Emocoes-1-150x125.png 150w" sizes="(max-width: 1267px) 100vw, 1267px" /></p><p><img loading="lazy" decoding="async" class="graficomob alignnone size-full wp-image-105996" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/11/Ativo-34-Telecine-Generos-e-Emocoes.png" alt="" width="1081" height="1334" srcset="https://gente.globo.com/wp-content/uploads/2022/11/Ativo-34-Telecine-Generos-e-Emocoes.png 1081w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-34-Telecine-Generos-e-Emocoes-243x300.png 243w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-34-Telecine-Generos-e-Emocoes-830x1024.png 830w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-34-Telecine-Generos-e-Emocoes-768x948.png 768w, https://gente.globo.com/wp-content/uploads/2022/11/Ativo-34-Telecine-Generos-e-Emocoes-150x185.png 150w" sizes="(max-width: 1081px) 100vw, 1081px" /></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-0b3e9e5fe774d1b0aec7e8276bfa4d05 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-0b3e9e5fe774d1b0aec7e8276bfa4d05 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid"> <div class="fw-row"> <div class="sh-column sh-column-2f33eb93576e65db5e20a7049f1bb09e fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-346b51c48679f29c749cdcd208ac1d5c" class="sh-text-block"> <p class="titulomuitogrande">A equação na escolha de um filme:</p></div> </div> </div> <div class="sh-column sh-column-b77a5da1c17d2bb01e7042494f5493f6 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-1dc34b966d213d10185e8def260c6e0f fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-b500538da8504ff9b3fcd4f2d68ab72e fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-c40827e61c079afd4b91d5b691090510" class="sh-text-block"> <p class="titulogrande3"><span style="background-color: #e82935; color: #ffffff;">Gênero, mood e buzz</span></p></div> <div id="text-block-ab9a81c43dd9dd93e3752c611a892307" class="sh-text-block"> <p class="titulogrande3-1"><span style="background-color: #e82935; color: #ffffff;">+ controle do tempo</span></p></div> <div id="text-block-d69a9a61597ce69a27782e64ed044caa" class="sh-text-block"> <p class="titulogrande3-1"><span style="background-color: #e82935; color: #ffffff;">+ controle das emoções</span></p></div> <div id="text-block-00470d0d3046c887075187f882591e67" class="sh-text-block"> <p class="titulogrande3-1"><span style="background-color: #e82935; color: #ffffff;">+ o controle das compensações<br /></span></p></div> <div id="text-block-1e8c511726d4aceadd1912ef9f1db865" class="sh-text-block"> <p class="textointro"><span style="color: #ffffff;">Conforto e algo mais | Harmonização para o momento | Cinema e além<br /></span><span style="background-color: #e82935; color: #ffffff;"><br /></span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-e2976ec949de18f3d4857eaa80479c67 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-e2976ec949de18f3d4857eaa80479c67 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-0d8bebaea65ff3483851ecabd02e3d8f fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-cfd712e734d3b77de11966a20e83ee87" class="sh-text-block"> <p class="textogrande" style="text-align: center;">"E tem essa história do espírito do nosso tempo, olha que exemplo bom, antes da pandemia eu estava fazendo um piloto de um negócio que não andou, mas que envolvia conversar com os espectadores na saída das salas de cinema. Acabou o filme você já pega a pessoa ali para conversar, a ideia era pegar algo muito quente. E a gente fez um pilotinho e na época eram os Vingadores - o ultimato, eu acho. Mas aí uma coisa impressionante, as pessoas não saiam de um filme de fantasia, de super-herói dizendo: "nossa, legal, passei aqui duas horas vendo um filme de herói e agora vou voltar para a minha vida…". Não, as pessoas saíam emocionadas, famílias todo mundo chorando e seus filhos já jovens, todo mundo chorando… E algumas pessoas sendo capaz de já verbalizar como esse filme para eles tratavam de questões do nosso tempo, né? Alguém falava sobre o ensinamento de como nós precisamos olhar para o outro, cuidar do outro, não pode acontecer isso que está acontecendo no mundo hoje… E olha que isso foi antes da pandemia, hein!”</p><p class="titulo" style="text-align: center;">Sérgio Rizzo, especialista</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-f4ad1d220f50bef88eddfd9783656e5b fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-f4ad1d220f50bef88eddfd9783656e5b sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-7ef0ec8b61966f30895f2526ca550650 fw-col-xs-12 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="divider-a161dc187305112607f44f3c7afdb702" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> <div id="text-block-96a9a57f6855efbf0fbc1d8f3cabde34" class="sh-text-block"> <p class="titulogrande3-1" style="text-align: left;">Pesquisa Telecine 2022</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e68b13a3a5a90f13074ad4647b9f181a fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-390236a5bc0173e92185527f25725469" class="sh-text-block"> <p class="titulogrande" style="text-align: left;">Qualitativa: Coletivo Tsuru</p></div> <div id="text-block-a3f5957e5e5d59fa5bc4fde4ef349f2b" class="sh-text-block"> <p class="texto">5 entrevistas com executivos do mercado<br />3 entrevistas com especialistas: Sérgio Rizzo, Karoline Maia, Sandra Kogut<br />8 grupos online de 6 pessoas cada com faixa etária entre 18 e 60 anos - praças em São Paulo e Rio de Janeiro/julho 2022</p></div> </div> </div> <div class="sh-column sh-column-6eae5543a4fa6aaf0d800b19b0e0183e fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-e4cf8539893ded31b83b3bc8719aae14" class="sh-text-block"> <p class="titulogrande" style="text-align: left;">Quantitativa: Quantas</p></div> <div id="text-block-9d2cae7200223e570659011f3d2093ec" class="sh-text-block"> <p class="texto">1452 entrevistas realizadas por meio digital com população brasileira adulta, 18 a 65 anos, classes ABC, com acesso regular à internet, no período de 3 a 22 de agosto de 2022</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-f3061a7d4634118ca9276c92f0ad025a fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-b55e97219c6e57dbc1362225cacfa5f5" class="sh-text-block"> <p class="titulogrande" style="text-align: left;">Perfil demográfico</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-13d6358b4f7bb5e9830925122abc46ce fw-col-xs-12 fw-col-sm-15 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7396b5db7ea8f0e4d6f34af08aac0f35" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103904" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-119-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="878" height="854" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-119-Generos-e-emocoes-o-cinema-em-casa-.png 878w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-119-Generos-e-emocoes-o-cinema-em-casa--300x292.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-119-Generos-e-emocoes-o-cinema-em-casa--768x747.png 768w" sizes="(max-width: 878px) 100vw, 878px" /></p></div> </div> </div> <div class="sh-column sh-column-06921a7d796b7caacf2ef95abb22081c fw-col-xs-12 fw-col-sm-15 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a28ae27c479ea5485d7336e9e1eca2df" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103905" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-120-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="878" height="854" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-120-Generos-e-emocoes-o-cinema-em-casa-.png 878w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-120-Generos-e-emocoes-o-cinema-em-casa--300x292.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-120-Generos-e-emocoes-o-cinema-em-casa--768x747.png 768w" sizes="(max-width: 878px) 100vw, 878px" /></p></div> </div> </div> <div class="sh-column sh-column-ec6810cbb8a9f6b06229c97192a36f56 fw-col-xs-12 fw-col-sm-15 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-014d7ad419c91fdbc1ec82087567fdea" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103906" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-121-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="878" height="853" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-121-Generos-e-emocoes-o-cinema-em-casa-.png 878w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-121-Generos-e-emocoes-o-cinema-em-casa--300x291.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-121-Generos-e-emocoes-o-cinema-em-casa--768x746.png 768w" sizes="(max-width: 878px) 100vw, 878px" /></p></div> </div> </div> <div class="sh-column sh-column-bf41581e86004d8109bd15dd88e98083 fw-col-xs-12 fw-col-sm-15 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1262b0147e664444e973839e322feb19" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103907" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-122-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="878" height="853" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-122-Generos-e-emocoes-o-cinema-em-casa-.png 878w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-122-Generos-e-emocoes-o-cinema-em-casa--300x291.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-122-Generos-e-emocoes-o-cinema-em-casa--768x746.png 768w" sizes="(max-width: 878px) 100vw, 878px" /></p></div> </div> </div> <div class="sh-column sh-column-df61dbfd31b52698844b33452785cd46 fw-col-xs-12 fw-col-sm-15 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-864010541a6bc51b930d2857b21d7b0f" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="centralizar alignnone size-full wp-image-103908" src="https://genteglobo.s3.amazonaws.com/wp-content/uploads/2022/10/Ativo-123-Generos-e-emocoes-o-cinema-em-casa-.png" alt="" width="878" height="853" srcset="https://gente.globo.com/wp-content/uploads/2022/10/Ativo-123-Generos-e-emocoes-o-cinema-em-casa-.png 878w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-123-Generos-e-emocoes-o-cinema-em-casa--300x291.png 300w, https://gente.globo.com/wp-content/uploads/2022/10/Ativo-123-Generos-e-emocoes-o-cinema-em-casa--768x746.png 768w" sizes="(max-width: 878px) 100vw, 878px" /></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-8ceae0cef2f3d541304026834964a748 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-8ceae0cef2f3d541304026834964a748 sh-section-overlay-front"></div> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-b068bdbfc346e17dec52cd53e71b0e86 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-74a824e3f0e4a27c9db95a30031b8657 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding sh-animated fadeIn" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-5c30cc8a06781f71f2ca54fad656ea4e" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;"><b>Redação:</b><span style="font-weight: 400;"> Luiza Lourenço</span></span></p><p style="text-align: center;"><span style="font-size: 14px;"><b>Diagramação:</b> <span style="font-weight: 400;">Izabella Donafe, Daniel Frias e Roger Arruda</span></span></p><p class="texto" style="text-align: center;"><span style="font-size: 14px;"><b>Imagem de capa: </b>Getty Images - Ajr_images</span></p></div> </div> </div> <div class="sh-column sh-column-5da5281148ce9e593c716224bd92abc6 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> </div> 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