How to create an amazing "About Us" page (tactics from a professional About Page writer) - Blog

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That is Marian Schembari, and she's a copywriter that specializes in About Us pages. A $1,500 minimum seems like a CRAZY amount re-writing a single About Us page. So why is Marian able to charge such high prices? I lured Marian to ..."> <meta property="og:description" content="Businesses pay this woman $1,500 to write their "About Us" pages. That is Marian Schembari, and she's a copywriter that specializes in About Us pages. A $1,500 minimum seems like a CRAZY amount re-writing a single About Us page. So why is Marian able to charge such high prices? 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data-linktype="link" data-searchable> Introduction 【自己紹介】</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T20:30:36Z' title='11/23/2024 03:30 PM' data-short='9 hr'>9 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/?do=hovercard' title="Go to Ryotsu 両津's profile" class="ipsType_break">Ryotsu 両津</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Introduction/" class='ipsTag' title="Find other content tagged with 'Introduction'" rel="tag" data-tag-label="Introduction"><span>Introduction</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732392166" data-indexclass="IPSorums\Topic\Post" data-indexid="61626"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset 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Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732388682" data-indexclass="IPSorums\Topic\Post" data-indexid="61624"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17023-ryotsu-%E4%B8%A1%E6%B4%A5s-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17023-ryotsu-%E4%B8%A1%E6%B4%A5s-journal/?do=findComment&comment=61624" data-linktype="link" data-searchable> Ryotsu 両津's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" 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ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4389" data-linktype="link" data-searchable> I just got my first copywriting gig! Thanks for the tips and support! PG </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4389" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T02:20:46Z' title='11/22/2024 09:20 PM' data-short='1 dy'>Friday at 09:20 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732326716" data-indexclass="IPSorums\Topic\Post" data-indexid="61615"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover 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class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61615" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T01:51:56Z' title='11/22/2024 08:51 PM' data-short='1 dy'>Friday at 08:51 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61615" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a 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data-indexclass="IPS\cms\Records10" data-indexid="89"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/clips/what-should-go-on-an-about-page-and-debating-talking-about-yourself-in-the-1st-person-vs-3rd-person-r89/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/clips/what-should-go-on-an-about-page-and-debating-talking-about-yourself-in-the-1st-person-vs-3rd-person-r89/" data-linktype="link" data-searchable> What should go on an About Page, and debating talking about yourself in the 1st Person -vs- 3rd Person</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/about%20page/" class='ipsTag' title="Find other content tagged with 'about page'" rel="tag" data-tag-label="about page"><span>about page</span></a> </li> <li > <a 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href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class='ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad' data-timestamp='1732303524' data-role='activityItem' data-statusid="3054"> <a id='status-3054'></a> <div class='ipsStreamItem_container'> <div class='ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini'> <span class='ipsStreamItem_contentType' data-ipsTooltip title='Status Update'><i class='fa fa-user'></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover 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class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" data-linktype="link" data-searchable> Rural Consultant Email Series - Email 4 Second Solution</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T19:06:44Z' title='11/22/2024 02:06 PM' data-short='1 dy'>Friday at 02:06 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_283890273'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_283890273_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300994" data-indexclass="IPSorums\Topic\Post" data-indexid="61610"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" data-linktype="link" data-searchable> Welcome Email for Newsletter sign up</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:43:14Z' title='11/22/2024 01:43 PM' data-short='1 dy'>Friday at 01:43 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/13248-fradel-barber/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard' title="Go to Fradel Barber's profile" class="ipsType_break">Fradel Barber</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1137351557'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1137351557_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300564" data-indexclass="IPSorums\Topic\Post" data-indexid="61609"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" data-linktype="link" data-searchable> How to grow our email list with a lead magnet? (Co-Parenting Checklist)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:36:04Z' title='11/22/2024 01:36 PM' data-short='1 dy'>Friday at 01:36 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/20-rob-roseman/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/20-rob-roseman/?do=hovercard' title="Go to Rob Roseman's profile" class="ipsType_break">Rob Roseman</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732269581" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9952"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title 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href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 420 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732253627" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9950"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest' loading="lazy"> </span> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" data-linktype="link" data-searchable> Rebrands and pivots that made companies more money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T05:33:47Z' title='11/22/2024 12:33 AM' data-short='2 dy'>Friday at 12:33 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 12 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> Anonymous commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732250034" data-indexclass="IPSorums\Topic\Post" data-indexid="61601"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" data-linktype="link" data-searchable> Ben Resnick's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T04:33:54Z' title='11/21/2024 11:33 PM' data-short='2 dy'>Thursday at 11:33 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 3 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/12200-ben-resnick/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12200-ben-resnick/?do=hovercard' title="Go to Ben Resnick's profile" class="ipsType_break">Ben Resnick</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732244520" data-indexclass="IPS\blog\Entry" data-indexid="414"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Blog Entry"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" data-linktype="link" data-searchable> The SWIPES Email (Friday November 22nd, 2024)</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/swipes/" class='ipsTag' title="Find other content tagged with 'swipes'" rel="tag" data-tag-label="swipes"><span>swipes</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T03:02:00Z' title='11/21/2024 10:02 PM' data-short='2 dy'>Thursday at 10:02 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732229152" data-indexclass="IPS\wins\Win" data-indexid="4380"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4380" data-linktype="link" data-searchable> I've appreciated reading your cheery emails. Already, you feel like a friend. Rebecca </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4380" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:45:52Z' title='11/21/2024 05:45 PM' data-short='2 dy'>Thursday at 05:45 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732228629" data-indexclass="IPS\calendar\Event" data-indexid="401"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Event"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-28 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%h" >Nov</span> <span class='ipsCalendarDate_date' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%d">28</span> </time> <div> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" data-linktype="link" data-searchable> **No Office Hours - Thanksgiving Holiday</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:37:09Z' title='11/21/2024 05:37 PM' data-short='2 dy'>Thursday at 05:37 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted an event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732219371" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9921"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" data-linktype="link" data-searchable> Home Studio/Guest Bedroom Walkthrough</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T20:02:51Z' title='11/21/2024 03:02 PM' data-short='2 dy'>Thursday at 03:02 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 31 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732214470" data-indexclass="IPS\calendar\Event\Comment" data-indexid="446"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Event Comment"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-21 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month'>Nov</span> <span class='ipsCalendarDate_date'>21</span> </time> <div> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" data-linktype="link" data-searchable> Office Hours (11-21-2024)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T18:41:10Z' title='11/21/2024 01:41 PM' data-short='2 dy'>Thursday at 01:41 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732205561" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9850"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" data-linktype="link" data-searchable> How To Do SEO Research For A Blog (Using Free Apps, ChatGPT, and Paid Apps)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T16:12:41Z' title='11/21/2024 11:12 AM' data-short='2 dy'>Thursday at 11:12 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 17 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/seo-blog-22/">SEO's SEO Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732203854" data-indexclass="IPSorums\Topic\Post" data-indexid="61594"> <div class="ipsStreamItem_container 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class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16964-hows-the-copy-for-this-section-on-my-blog-driving-readers-towards-a-landing-page/?do=findComment&comment=61594" data-linktype="link" data-searchable> How's the copy for this section on my blog driving readers towards a landing page</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16964-hows-the-copy-for-this-section-on-my-blog-driving-readers-towards-a-landing-page/?do=findComment&comment=61594" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T15:44:14Z' title='11/21/2024 10:44 AM' data-short='2 dy'>Thursday at 10:44 AM</time></a> </li> <li> <a 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href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4379" data-linktype="link" data-searchable> I've had around 8 leads this month and booked 4 paying clients already with the new questionnaire. Thanks for all the help! JB </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4379" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T07:27:28Z' title='11/21/2024 02:27 AM' data-short='2 dy'>Thursday at 02:27 AM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732173998" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29515"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover 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ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/seo-course/watch-us-do-seo-for-others/?do=findComment&comment=29515" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T07:26:38Z' title='11/21/2024 02:26 AM' data-short='2 dy'>Thursday at 02:26 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/seo-course/watch-us-do-seo-for-others/?do=findComment&comment=29515" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/seo-course/">Search Engine Optimization</a> </p> </div> </div> </div> </li> </ol> <ol class="ipsList_reset"> <li class='ipsType_center ipsJS_show ' data-role="loadMoreContainer"> <a href='https://copywritingcourse.com/discover/' class='ipsButton ipsButton_veryLight ipsButton_small'>Load more activity</a> </li> </ol> </div> </div> </div> </section> </div> </li> </ul> </div> </section> </div> </div><div id="ipsLayout_mainArea"> <div id="ipsLayout_scrollableArea" class="ipsScrollbar"> <section class="ipsScrollable_content"> <nav class='ipsBreadcrumb ipsBreadcrumb_top ipsFaded_withHover'> <ul class='ipsList_inline ipsPos_right'> <li class='ipsHide'> <a data-action="defaultStream" class='ipsType_light ' href='https://copywritingcourse.com/discover/'><i class="fa fa-newspaper-o" aria-hidden="true"></i> <span>All Activity</span></a> </li> </ul> <ul data-role="breadcrumbList"> <li> <a title="Home" href='https://copywritingcourse.com/'> <span>Home <i class='fa fa-angle-right'></i></span> </a> </li> <li> <a href='https://copywritingcourse.com/wp-posts/'> <span>wp-posts <i class='fa fa-angle-right' aria-hidden="true"></i></span> </a> </li> <li> How to create an amazing "About Us" page (tactics from a professional About Page writer) </li> </ul> </nav> <div id="elCmsPageWrap" data-pageid="721"> <div class='ipsType_richText ipsResponsive_pull'> <article class='ipsContained ipsSpacer_top ipsBox ipsResponsive_pull'> <div class='ipsPageHeader ipsPadding_horizontal ipsPadding_top ipsClearfix ipsType_noUnderline'> <div class='ipsFlex ipsFlex-ai:center ipsFlex-fw:wrap ipsGap:4 ipsType_center'> <div class='ipsFlex-flex:11'> <h1 class='ipsType_pageTitle ipsType_largeTitle ipsContained_container ipsType_pagesLargeTitle'> <span class='ipsType_break ipsContained'>How to create an amazing "About Us" page (tactics from a professional About Page writer)</span> </h1> </div> </div> <ul class="cBlog_grid_item__header-stats"> <li> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </span> </li> <li><a href="https://copywritingcourse.com/profile/1-neville/" class='ipsType_noUnderline'>Neville</a></li> <li><time datetime='2017-02-13T04:20:37Z' title='02/13/2017 04:20 AM' data-short='7 yr'>February 13, 2017</time></li> <li> <a href='https://copywritingcourse.com/how-to-write-an-about-us-page/#comments' title='View comments' class='ipsType_noUnderline'>💬 252</a> </li> </ul> </div> <div class='ipsClearfix ipsPadding_horizontal ipsPadding_bottom '> <section class="ipsType_richText ipsContained ipsType_normal" data-controller='core.front.core.lightboxedImages'><p> <a href="https://copywritingcourse.com/how-to-write-an-about-us-page/" rel=""><img alt="marian-about-page-money" class="alignnone size-full wp-image-3714" height="333" style="height: auto;" width="846" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_marian-about-page-money.jpg?_cb=1718903527" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"></a> </p> <p> Businesses pay this woman <strong>$1,500</strong> to write their "About Us" pages. </p> <p> That is Marian Schembari, and she's a copywriter that specializes in <strong>About Us pages.</strong> </p> <p> A <strong>$1,500 minimum</strong> seems like a CRAZY amount re-writing a single About Us page. So why is Marian able to charge such high prices? </p> <p> I lured Marian to Austin with promises of cupcakes and jellybeans, then STOLE ALL HER SECRETS. </p> <p> I made Marian some nice <strong><span style="color: #808080;"><del> truth serum </del></span></strong> tea and she gave away all the secrets to writing a $1,500 About Us page below: </p> <p style="text-align: center;"> -<strong>MARIAN</strong> STARTS TALKING HERE- </p> <p> -<strong>MARIAN STARTS</strong> TALKING HERE- </p> <p> -<strong>MARIAN STARTS TALKING</strong> HERE- </p> <p> -<strong>MARIAN STARTS TALKING HERE</strong>- </p> <p> For a page with no clear ROI (unlike a sales page with obvious conversion metrics), it doesn’t make a ton of sense that you’d put a lot of time into an "About Us" page. </p> <p> <strong>That’s why most About pages suck big time.</strong> </p> <p> You know the ones... Rambling 3rd-person paragraphs listing out a company's timeline or a contractor's education. </p> <p> *Yawn* </p> <p> <img alt="about page sleeping" class="alignnone size-full wp-image-3722" height="478" style="height: auto;" width="500" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-sleeping.png?_cb=1718903552" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Don’t worry, I’ll lay out exactly how to write an About page without having to pay me $1,500. But first, know these two things: </p> <p style="padding-left: 30px;"> <strong>1.)</strong> Your About page is often the <strong>most-visited page on your entire website.</strong> </p> <p> <strong>2.)</strong> Your story is <strong>THE content that will stay in a reader’s head</strong> long after they’ve clicked "exit". </p> <p> Organizations from start-ups to nonprofits don't pay me $1,500 and say: </p> <h3 style="text-align: center;"> <strong>"Write us an About Page please!!!"</strong> </h3> <p> No no no..... </p> <p> <strong>What these clients pay for is:</strong> </p> <ul> <li> A story that makes journalists pick up the phone. </li> <li> A value proposition that makes readers sign up for everything they’ve ever created. </li> <li> An offering that makes customers request a beta version of software that’s still in stealth mode. </li> </ul> <p> <img alt="Value of an about page" class="alignnone size-full wp-image-3724" height="367" style="height: auto;" width="488" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-nyt.png?_cb=1718903575" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> So let’s dive into how to actually do this: </p> <p> </p> <h2> Step 1.) Understand your "About Page" is often the 2nd-highest visited page behind your homepage. </h2> <p> I hacked into Neville's private analytics and stole these screenshots from his account: </p> <p> <img alt="about page stats kopywritingkourse" class="alignnone size-full wp-image-3715" height="177" style="height: auto;" width="795" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-stats-kopywritingkourse.jpg?_cb=1718903597" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Despite him having a terrible <a href="https://copywritingcourse.com/about/" rel="" target="_blank">About Us</a> page, people stay on the page for an average of 2min and 3seconds......since he has barely 3 paragraphs of text on his About Page, this means people are ACTUALLY READING what he's saying. </p> <p> However since he put very little effort into the page, he's missing some crucial opportunities to hook people in for life, or take an action. </p> <p> Don't be dumb like Neville and neglect the 2nd-most visited page on your website! </p> <p> </p> <p> </p> <h2> Step 2.) Understand your "About Page" is often the highest "bounce rate" of any page </h2> <p> <strong>Bounce Rate</strong> = The percentage of visitors to a website leave after viewing only one page: </p> <p> <img alt="about page bounce rate leaving" class="alignnone size-full wp-image-3723" height="496" style="height: auto;" width="819" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-leaving.png?_cb=1718903621" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Think about it… </p> <p> Whether it was via a Facebook advertisement, Google search, or guest post, a new visitor has landed on your site. Cool. Congratulations! </p> <p> Now, these new readers either leave .... OR…. they click "About" in your navigation. </p> <p> And that, my friend, is a very clear, screaming statement: </p> <p> <strong>"I like what I see... Tell me more!"</strong> </p> <p> You’ve piqued their interest, and it’s your About page’s job to reel them in. </p> <p> The problem is, most people slap up a third-person copy/pasted bio from LinkedIn and call it a day. </p> <p> The result? You’ve just told that new reader: <strong>"Sorry, nothing to see here."</strong> </p> <p> And instead of that new reader devouring everything you’ve ever created, they click that terrifying "x" and explore someone else’s website. </p> <p> Oops. </p> <p> </p> <p> </p> <h2> Step 3.) Understand it's your About Page's job to <span style="text-decoration: underline;">steer</span> the visitor somewhere: </h2> <p> Think about your About page as a train station—bustling with crowds, each person armed with a different destination and departure schedule. </p> <p> These visitors have one thing in common: <strong>They want to get somewhere!</strong> </p> <p> It’s your About Page's job to tell them how: </p> <center> <img alt="about page helpful" class="alignnone wp-image-3717" height="410" style="height: auto;" width="460" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-helpful.png?_cb=1718903646" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> <p> <em>Thanks for the help Mr. About Page!</em> </p> </center> <p> Sadly a lot of people treat their About page like an abandoned station with a boarded up ticket window. This sad and abandoned About Page is telling visitors they’re in the wrong place and to get off at the next stop: </p> <center> <img alt="about page sad" class="alignnone wp-image-3718" height="362" style="height: auto;" width="460" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-sad.png?_cb=1718903670" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> <p> <em>Awww Mr. About Page is depressed and not being helpful at all <span class="ipsEmoji">😞</span></em> </p> </center> <p> As you can see, a great About Page can be the difference between a quick visitor exit and a newly obsessed fan. </p> <p> So how do we turn your awkward third-person text fest into a sticky page that leads to more press opportunities, subscribers and rabid fans? By knowing the "anatomy" of a good About Page: </p> <p> </p> <p> </p> <h2> Step 4.) Understand the Anatomy of a good About Page </h2> <p> <strong>Essentially your About page has two jobs:</strong> </p> <p> <strong>(1.)</strong> Get new readers excited to have found you. </p> <p> <strong>(2.)</strong> Send them to the right place. </p> <p> There are a million creative ways to format your About page, but there are a few sections I consider for each page I write: </p> <ol> <li> A Value Proposition </li> <li> A Day Dream </li> <li> A Differentiator </li> <li> A Story </li> <li> An Offering </li> <li> A Call to Action </li> </ol> <p> I like this order, but you can mix and match in a way that works for you. This "Anatomy of an About Page" contains everything I put into about pages I write that cost up to $1,500....so pay close attention and take notes! </p> <p> </p> <p> <img alt="anatomy of an about page" class="alignnone size-full wp-image-3719" height="567" style="height: auto;" width="860" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_anatomy-of-about-page.png?_cb=1718903690" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Let’s go through each section, then walk through some examples. </p> <p> Here are the different <strong>parts</strong> of an About Page..... </p> <p> </p> <p> </p> <h2> <span style="text-decoration: underline;">PART 1.) The Value Proposition</span>: </h2> <p> A value proposition is just a fancy way of answering the question: What is unique and desirable about you? </p> <p> That’s it. </p> <p> It’s usually just a sentence or two, and works great as an introductory headline. When you use this headline on your About page, you also avoid the dreaded (and completely overused) headline: "About Us." </p> <p> Your headline doesn’t need to be catchy or clever or "punchy". It just has to encapsulate what you do, how you’re different and why people should keep reading. </p> <p> <strong>Here are some example Value Propositions:</strong> </p> <ul> <li> "Life coaching for people who give a shit" (Liz Goodchild) </li> <li> "A marketplace where people connect to make, sell and buy unique goods" (Etsy) </li> <li> "Tools to grow your website’s traffic" (Sumome) </li> <li> "A marketplace for accomplishment" (Thumbtack) </li> </ul> <p> For every page I write, I brainstorm at least 25 <a href="https://copywritingcourse.com/copywriting-headlines-that-sell/" rel="" target="_blank">headlines</a>. And I do this last. </p> <p> I’ve found the best stories reveal themselves throughout the writing process and it’s easier to come up with something clear and unique after writing the rest of page. </p> <p> But that’s what works for me—you do you. </p> <p> </p> <p> </p> <h2> <span style="text-decoration: underline;">PART 2.) The Day Dream</span>: </h2> <p> <img alt="about page day dreaming" class="alignnone size-full wp-image-3725" height="426" style="height: auto;" width="600" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-day-dreaming.png?_cb=1718903728" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> How will your reader’s life be different when they buy/read/subscribe? What does that perfect life look like? </p> <p> You’ve likely seen sales pages feature this tactic with the words, "Imagine if…" </p> <p> <strong>For example:</strong> </p> <ul> <li> <strong><span style="color: #808080;">Imagine if you could take your dog anywhere, without worrying he’ll bark at old ladies on the street.</span></strong> </li> <li> <strong><span style="color: #808080;">Imagine that going to work felt as magical as Christmas morning.</span></strong> </li> <li> <strong><span style="color: #808080;">Imagine making a full-time salary by selling your jewelry at renaissance faires.</span></strong> </li> </ul> <p> These stories don’t need to start with the word "imagine," but it’s helpful exercise. You can cut the first few words once you’re done: </p> <ul> <li> <span style="color: #808080;"><strong>Take your dog anywhere, without worrying he’ll bark at old ladies on the street.</strong></span> </li> <li> <span style="color: #808080;"><strong>Going to work every day will feel like Christmas morning.</strong></span> </li> <li> <span style="color: #808080;"><strong>Make a full-time salary selling your jewelry at renaissance faires.</strong></span> </li> </ul> <p> Now write a short paragraph, including pain points, to really make that big idea resonate. </p> <p> <strong>For example:</strong> </p> <p style="padding-left: 30px;"> <strong><span style="color: #808080;">When you first brought Fido home, you imagined taking him everywhere… sitting at your feet while you worked from a coffee shop, running along the beach… but your dreams were quickly dashed when you realized Fido couldn’t go ANYWHERE without barking his cute little head off at every person he saw. You cringe every time you think about that one time he knocked over that patio table, spilling coffee all over your laptop.</span></strong> </p> <p> Isn’t that so much better than starting your page off with, "I am a seasoned dog trainer with 12 years experience at the Harvard School for dog barking. I will help train your dog for $50. Call me plz." </p> <p> </p> <p> </p> <h2> <span style="text-decoration: underline;">PART 3.) The Differentiator</span>: </h2> <p> <img alt="about-page-different" class="alignnone size-full wp-image-3726" height="381" style="height: auto;" width="700" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-differnt.png?_cb=1718903750" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> I once had a client who, when I asked what made her different from every other yoga clothing store, said, "Well, I started business to be like other yoga apparel stores." </p> <p> Instead of backhanding her over Skype, I raised my eyebrows and asked, "Did you really? Why didn’t you just get a job there? Why start a business that already exists in 1000 different incarnations?" </p> <p> "Well, I love the buying process. And a lot of those stores say they stock organic products or Fair Trade fabric, but they don’t. Turns out, most of them sell over-priced wellness products that are actually bad for you." </p> <p> Now we’re getting somewhere. </p> <p> Personally, I started copywriting because I got a headache from all the eye rolling I did while working in tech. I hated when these well-funded, "innovative" tech guys played it safe on their websites, shying away from Human Speak in favor for generic corporate language (HELLO!? Aren’t you supposed to be disruptive"). That’s why, on my About page, I tell a story about when an old boss told me that "personality wasn’t a brand value." </p> <p> Because I share that story, almost every new client brings it up during our first session. Every single one of them hired me specifically to add an emotional story their copy, too. </p> <p> <strong>This tactic works in every industry.</strong> </p> <ul> <li> <strong>House cleaner?</strong> Your differentiator might be your homemade cleaning products. </li> <li> <strong>Dog trainer?</strong> Yours could be an extensive knowledge of canine body language. </li> <li> <strong>Renaissance faire jewelry designer?</strong> You combine Pinterest trends with necklaces modeled after real pieces in the British Museum. </li> </ul> <p> We ALL have experiences that makes us uniquely qualified to do what we do. Your About page is the place to share that. </p> <p> Draft this section by asking yourself: "What pisses you off about your industry?" </p> <p> A photographer might say, "I hate how everyone thinks their cousin can photograph a wedding. It takes a ton of expensive equipment and years of training to develop an eye for capturing deep emotions." </p> <p> Now that’s a compelling message. Why not write something like... </p> <div class="newsletter-post-box"> "After 10 years and $10,000 worth of equipment, I’m more photojournalist than wedding photographer. Unlike your Cousin Roger, I capture moments most amateurs never think to snap. These are the moments that will stay hung in your foyer 50 years from now—next to school portraits of your grandkids." </div> <p> <strong>Here are a few other questions to help you brainstorm:</strong> </p> <ul> <li> How is your approach different? </li> <li> What do you offer that competitors don't? </li> <li> What drives you crazy about your industry? </li> <li> What part of your industry do you want to see changed? </li> <li> Why did you start your own business instead of getting a job with someone else? </li> </ul> <p> </p> <p> </p> <h2> <span style="text-decoration: underline;">PART 4.) A Story</span>: </h2> <p> <img alt="about page story" class="alignnone size-full wp-image-3727" height="380" style="height: auto;" width="550" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-story.png?_cb=1718903783" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> NOW—and only now—is when we include more about you. Talk about your mission, your work history, your awards or your personal story. </p> <p> I’m a big fan of getting vulnerable here, even if you run a 100-person start-up in Silicon Valley. While, sure, "No one cares about you, they only care about themselves," (thanks Nev), that’s only true if you tell your story like a robot. As humans, we constantly hunt for connections to our own lives. </p> <p> Let’s say you want to get back into shape, but you’ve taken "Netflix and chill" to a whole new level. You decide to hire a personal trainer and get two recommendations from a friend. </p> <p> <strong>1.)</strong> One is a marathon runner who’s been obsessed with running his whole life. </p> <p> <strong>2.)</strong> The second struggled to get off the couch for years until finally losing 112 pounds and running his first marathon. He talks about his own struggles with laziness and how he conquered them using straight-forward goal setting and 15-minute morning routine. </p> <p> I haven’t told you anything about their skills, just their stories. But you already have a first choice, don’t you? </p> <p> If you get personal, you will retain more visitors and attract more of your perfect customer. </p> <p> <strong>To help you write this section, use these prompts:</strong> </p> <ul> <li> Why do you want to help? </li> <li> How did you get involved in this industry/project/topic? </li> <li> Have you experienced this problem before? </li> <li> What questions do clients ask you all the time? </li> </ul> <p> <strong>NOTE:</strong> Do not—under any circumstances—write this in the third person. Use "I" or "we" only. </p> <p> If you can’t use first person throughout the page, try writing a letter from the CEO here. Huckberry and Groove both do this successfully. </p> <p> </p> <p> </p> <h2> <span style="text-decoration: underline;">PART 5.) An Offering</span>: </h2> <p> Think back to the last time you discovered someone new online…. </p> <p> Maybe you Googled "puppy obedience" and you found someone who—FINALLY—provided a training schedule broken down by priority and training duration. </p> <p> Her About page talked about her story and experience, followed by an easy way to start absorbing her content and services. She linked to her most popular training videos, a free training calendar download and a quick overview of her online training program. </p> <p> You clicked "open in new tab" left right and center. </p> <p> Your page should make your readers feel like they’ve just stumbled across the internet’s best-kept secret. </p> <p> The Offerings section is a stylized table of contents that helps new readers learn about you while also tackling their biggest problems. </p> <p> You could include: </p> <ul> <li> A blurb and button to your top 3 services. </li> <li> A list of popular blog posts. </li> <li> Images and links to your bestselling products. </li> <li> Upcoming events </li> </ul> <p> Before you get overwhelmed, ask yourself: <strong>"What ONE thing do you want readers to do after reading your About page?"</strong> (Take "grow my list" off the table for a minute, because we’ll go into that later.) </p> <p> For my company, I want people to check out my signature offering because it’s a good entry point for retainer clients. </p> <p> My yoga apparel client wants new readers to shop—so we feature photos and links to the top products on her site. </p> <p> It’s okay to have a few offerings listed here. That yoga client also includes links to her most share-worthy blog posts for those readers not quite ready to buy. Unlike a sales page, you can have a few different off ramps for readers. If you do this well, they’ll explore them all. </p> <p> </p> <h2> <span style="text-decoration: underline;">PART 6.) A Call To Action</span>: </h2> <p> Outside of your biggest offerings, you should end on a final call to action. Ideally, this would be an email subscription form. </p> <p> I have a pop-up, hello bar and footer opt-in offer, but the form on my About page converts at a significantly higher rate. </p> <p> Why? </p> <p> Because these are super warmed-up leads who I’ve just convinced I’m worth listening to. </p> <p> So if you have a list, here’s the place to promote it. </p> <p> </p> <h2> <span style="text-decoration: underline;">You're done</span>! </h2> <p> If your About Page is complete, you will have an About Page that will be grabbing customers by the hand, pointing them where you want, and saving that valuable traffic! </p> <p> <img alt="About Us Page Man" class="alignnone size-full wp-image-3713" height="450" style="height: auto;" width="890" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_about-page-man.jpg?_cb=1718903812" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <div class="quote-block"> <center> <h1 style="text-align: center;"> Download this "About Us" Page Guide: </h1> <p> <script src="https://embed.lpcontent.net/leadboxes/current/embed.js" async defer></script><img alt="Click here to subscribe" data-leadbox-domain="kopywriting.lpages.co" data-leadbox-popup="DBkmZYMLe2zeSkiXCDiG6J" style="cursor: pointer; height: auto;" data-src="https://lh3.googleusercontent.com/J290eaL9GeIw9lUMYDH4wo7mA0ClA__r2Kj-nVbDJl7OiACzkLezk3kDK1JWGnfXxIDOwR02npO2bFX_rKGDjU5pUduHQMKICX8=s0" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> -Download as PDF, Word, or Google Doc- </p> <p> -Keep this whole post in your files- </p> <p> -Share with colleagues- </p> </center> </div> <p> </p> <p> Sincerely, </p> <p> Neville, Marian, and About Page Man </p> <p> <img alt="nev-marian-about-page" class="alignnone size-full wp-image-3720" height="241" style="height: auto;" width="785" data-src="https://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_nev-marian-about-page.png?_cb=1718903835" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> <strong>P.S.</strong> In the comments leave a link to your own About Page (or one you think is awesome). 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Karmin","timestamp":1486984662,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16191}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Karmin' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Karmin</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T11:17:42Z' title='02/13/2017 11:17 AM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Thank you for showing how to do this properly; we are starting a re-write of our page at work and this will be our guide =) </div> </div> </article> <a id='comment-16192'></a> <a id='findComment-16192'></a> <article id='elComment_16192' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16192_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16192" data-quoteData='{"userid":null,"username":"Guest startupily","timestamp":1486988097,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16192}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest startupily' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest startupily</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T12:14:57Z' title='02/13/2017 12:14 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey, I don't really have a separate about us page. I have a small paragraph at the bottom of the website that gives a description on what we do; www.startupily.com. </p><p> Let me know what you think and should I create a dedicated about us page?</p> </div> </div> </article> <a id='comment-16193'></a> <a id='findComment-16193'></a> <article id='elComment_16193' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16193_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16193" data-quoteData='{"userid":null,"username":"Guest Uche","timestamp":1486988354,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16193}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Uche' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Uche</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T12:19:14Z' title='02/13/2017 12:19 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>I think I have bits and pieces of the advice incorporated into my page already - <a href="https://www.codahair.com/pages/about-us" rel="external nofollow">https://www.codahair.com/pages/about-us</a></p><p> However, I really should go back and add the offering section. What do you think?</p> </div> </div> </article> <a id='comment-16194'></a> <a id='findComment-16194'></a> <article id='elComment_16194' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16194_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16194" data-quoteData='{"userid":null,"username":"Guest Gerard Dawson","timestamp":1486989197,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16194}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Gerard Dawson' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Gerard Dawson</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T12:33:17Z' title='02/13/2017 12:33 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Here's the "About" page for my blog, which offers tips and strategies for literacy teachers:</p><p> <a href="http://www.gerarddawson.org/about/" rel="external nofollow">http://www.gerarddawson.org/about/</a></p> </div> </div> </article> <a id='comment-16195'></a> <a id='findComment-16195'></a> <article id='elComment_16195' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16195_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16195" data-quoteData='{"userid":null,"username":"Guest Edward Wicks","timestamp":1486990257,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16195}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Edward Wicks' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Edward Wicks</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T12:50:57Z' title='02/13/2017 12:50 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Hey, Neville last week I printed 25 boron letter chapters and completed it is great material for beginners I am working on the educational site what do you suggest for about us page ? </div> </div> </article> <a id='comment-16196'></a> <a id='findComment-16196'></a> <article id='elComment_16196' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16196_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16196" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486990991,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16196}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:03:11Z' title='02/13/2017 01:03 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey Edward, The Boron Letters are great! I would probably take Marian's advice from above and write a little about what the company does and how it helps people. </p><p> Try printing out this post too and go through it a few times. There's some good stuff in here!</p> </div> </div> </article> <a id='comment-16197'></a> <a id='findComment-16197'></a> <article id='elComment_16197' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16197_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16197" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486991237,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16197}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:07:17Z' title='02/13/2017 01:07 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey Gerard, that's actually a great About page...not many suggestions I can give.</p><p> ...okay, just one :)</p><p> I would suggest you write something like this:</p><p> --------------------------------------------</p><p> --------------------------------------------</p><p> When you come here you’ll find the actual results of things that worked and didn’t, and you’ll get ideas that you can apply in your own class, hopefully tomorrow. The best way to keep up is by subscribing. You can do that by entering your email below, and, as a thank you, I’ll send you Simplify Feedback, my ebook for any teacher who wants to respond to student work more effectively and efficiently. No spam, promise.</p><p> [signup form]</p><p> Sincerely, </p><p> Gerard Dawson</p><p> <strong>P.S.</strong> Here are three popular articles of mine you might like:</p><p> 1.) Link 1 </p><p> 2.) Link 2</p><p> 3.) Link 3</p><p> --------------------------------------------</p><p> --------------------------------------------</p><p> I think this will "salvage" some readers who aren't going to subscribe right away, but they might be interested enough to click some of your great articles!</p> </div> </div> </article> <a id='comment-16198'></a> <a id='findComment-16198'></a> <article id='elComment_16198' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16198_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16198" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486991413,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16198}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:10:13Z' title='02/13/2017 01:10 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey Uche! I think the main problem with the page is that it "leaves people hanging." </p><p> Maybe at the end of the about page make a small list of your most popular products or pages.....just give them SOME guidance as to where to go. Maybe something like:</p><p> -------------------------------------</p><p> -------------------------------------</p><p> --Our full guide to hair extensions: [LINK]</p><p> --Browse our store: [LINK]</p><p> --See Before/After pics of clients: [LINK]</p><p> -------------------------------------</p><p> -------------------------------------</p><p> Something like that at the end of the page would at least give people an option to keep exploring your site and products!</p> </div> </div> </article> <a id='comment-16199'></a> <a id='findComment-16199'></a> <article id='elComment_16199' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16199_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16199" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486991580,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16199}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:13:00Z' title='02/13/2017 01:13 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>I think you should, as there's nothing on the page that feeds my thirst to learn more about you! </p><p> While looking at the page I was thinking:</p><p> "Is this a company or a single person writing this?"</p><p> "Where are they located?"</p><p> "What's the purpose of this site?"</p><p> "Do they have any must-read articles?"</p><p> ....all of these questions went unanswered for the most part without an informational page. Perhaps the About page can also have a short story of WHY people should read you (maybe a cool story about your past experience or successes).</p> </div> </div> </article> <a id='comment-16200'></a> <a id='findComment-16200'></a> <article id='elComment_16200' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16200_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16200" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486991618,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16200}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:13:38Z' title='02/13/2017 01:13 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Thank you Karmin, best of luck getting the page up and running. Post it below when done (if the company allows it)! </div> </div> </article> <a id='comment-16201'></a> <a id='findComment-16201'></a> <article id='elComment_16201' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16201_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16201" data-quoteData='{"userid":null,"username":"Guest Gerard Dawson","timestamp":1486992312,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16201}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Gerard Dawson' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Gerard Dawson</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:25:12Z' title='02/13/2017 01:25 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Neville, thanks for taking the time to offer the individualized help. I see that in the post, and it totally makes sense.</p><p> Thanks again.</p> </div> </div> </article> <a id='comment-16202'></a> <a id='findComment-16202'></a> <article id='elComment_16202' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16202_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16202" data-quoteData='{"userid":null,"username":"Guest richard","timestamp":1486992574,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16202}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest richard' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest richard</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:29:34Z' title='02/13/2017 01:29 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> All very interesting and useful, but I'm questioning the current use of what formerly were quaintly referred to as "vulgarities" in copy. For example, “Life coaching for people who give a shit” (Liz Goodchild). This is kinda crude, doncha think? Now it may very well be both appropriate and (more importantly) effective copy for offers directed to the very youthful end of the potential client spectrum (i.e., under 30 years old) and perhaps that's the target market for life coaching. What do I know? But it's certainly possible to be interesting, informal, and persuasive without sounding, uh, "intellectually challenged." Yo, bro, ya feel me?uaintly </div> </div> </article> <a id='comment-16203'></a> <a id='findComment-16203'></a> <article id='elComment_16203' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16203_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16203" data-quoteData='{"userid":null,"username":"Guest Ellen Sweeney","timestamp":1486993318,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16203}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Ellen Sweeney' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Ellen Sweeney</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:41:58Z' title='02/13/2017 01:41 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Hi Neville and Marian, Thanks for the great tips on the about page. Here's mine <a href="http://tipsforios.com/about-me/" rel="external nofollow">http://tipsforios.com/about-me/</a> I think I have a lot of work to do. </div> </div> </article> <a id='comment-16204'></a> <a id='findComment-16204'></a> <article id='elComment_16204' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16204_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16204" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486993952,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16204}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:52:32Z' title='02/13/2017 01:52 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> No worries Gerard, glad to help :) </div> </div> </article> <a id='comment-16205'></a> <a id='findComment-16205'></a> <article id='elComment_16205' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16205_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16205" data-quoteData='{"userid":null,"username":"Guest Frank Schwarz","timestamp":1486994052,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16205}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Frank Schwarz' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Frank Schwarz</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:54:12Z' title='02/13/2017 01:54 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Well, I never even thought about that before. The "About Page," always felt like writing the first part of a business plan while suffering from a stubbed toe. Now I have to go write a proper page with these fantastic ideas until I can afford to hire Marian and her team. Thanks, Neville. </div> </div> </article> <a id='comment-16206'></a> <a id='findComment-16206'></a> <article id='elComment_16206' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16206_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16206" data-quoteData='{"userid":null,"username":"Guest Christine","timestamp":1486994059,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16206}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Christine' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Christine</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:54:19Z' title='02/13/2017 01:54 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Wow, glad I saw this article. Now I know my about section sucks! I have a one pager currently and the goal is to get people to subscribe to be the first to know when the website launches. I was going for mystery to pique people's curiosity but not sure if that's working hah. After reading this, I think I'll have to rewrite the whole page! </p><p> blistersandbliss.co</p> </div> </div> </article> <a id='comment-16207'></a> <a id='findComment-16207'></a> <article id='elComment_16207' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16207_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16207" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486994173,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16207}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T13:56:13Z' title='02/13/2017 01:56 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey Richard, I don't think Marian said you SHOULD use that...it was just pointed out as an example. </p><p> Also I think "vulgarity" is very subjective. Some people might find that offensive (which is ok), but another group might not even bat an eye!</p> </div> </div> </article> <a id='comment-16208'></a> <a id='findComment-16208'></a> <article id='elComment_16208' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16208_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16208" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486994442,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16208}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:00:42Z' title='02/13/2017 02:00 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey Ellen! It seems like you are missing the part on your "About" page where you tell people what to do. </p><p> This can mean directing them to a tutorial, or telling them HOW you train people to use their iOS devices, or give them a story about why this is important to you. </p><p> ....it can also simply be just pointing them somewhere else on the site at the end of the page such as:</p><p> ------------------------------------</p><p> ------------------------------------</p><p> If you'd like to start brushing up on your Apple product skills, read these:</p><p> --Here's my guide on using an iPad: [LINK]</p><p> --Neat things you can do for your health with your iPhone: [LINK]</p><p> ------------------------------------</p><p> ------------------------------------</p><p> So instead of "leaving them hanging" on your About page, you point them in a new direction!</p> </div> </div> </article> <a id='comment-16209'></a> <a id='findComment-16209'></a> <article id='elComment_16209' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16209_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16209" data-quoteData='{"userid":null,"username":"Guest Neville","timestamp":1486994626,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16209}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:03:46Z' title='02/13/2017 02:03 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Thanks Frank! </p><p> I will say this: I wouldn't focus on the "About Page" until your site is doing well. The businesses that pay Marian for an expensive About Page are generally doing well and getting good traffic. </p><p> However by following this guide, it could actually help hone your business message. There's some good questions Marian asks such as, "Why are you different or better than the competition" that is sometimes a hard question to answer!</p> </div> </div> </article> <a id='comment-16210'></a> <a id='findComment-16210'></a> <article id='elComment_16210' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16210_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16210" data-quoteData='{"userid":null,"username":"Guest Reuben","timestamp":1486994749,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16210}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Reuben' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Reuben</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:05:49Z' title='02/13/2017 02:05 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Thanks for bringing this up. We struggled with the About Us page for a bit until we came up with this</p><p> <a href="https://www.okieb.com/pages/about-us" rel="external nofollow">https://www.okieb.com/pages/about-us</a></p><p> After reading this post, I know we can do better. Thanks Neville and Marian for the inspiration!</p> </div> </div> </article> <a id='comment-16211'></a> <a id='findComment-16211'></a> <article id='elComment_16211' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16211_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16211" data-quoteData='{"userid":null,"username":"Guest Petar","timestamp":1486995944,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16211}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Petar' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Petar</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:25:44Z' title='02/13/2017 02:25 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>I thought our About Page was reasonable, until I read this post :) Thanks for opening my eyes! </p><p> In any case, please take a look - <a href="https://nano-b.com/pages/about-us" rel="external nofollow">https://nano-b.com/pages/about-us</a></p><p> Of course, any feedback or advice will be appreciated (bribery in the form of toothbrushes is possible).</p> </div> </div> </article> <a id='comment-16212'></a> <a id='findComment-16212'></a> <article id='elComment_16212' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16212_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16212" data-quoteData='{"userid":null,"username":"Guest David","timestamp":1486996160,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16212}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest David' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest David</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:29:20Z' title='02/13/2017 02:29 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Interesting - we went for the portrait style about page</p><p> <a href="http://www.dividendtraining.co.uk/about/" rel="external nofollow">http://www.dividendtraining.co.uk/about/</a></p> </div> </div> </article> <a id='comment-16213'></a> <a id='findComment-16213'></a> <article id='elComment_16213' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16213_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16213" data-quoteData='{"userid":null,"username":"Guest Justin Harper","timestamp":1486996222,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16213}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Justin Harper' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Justin Harper</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:30:22Z' title='02/13/2017 02:30 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Interesting post. Will have to take a look at our About us page. Take a look and let us know your comments: <a href="https://tsvs.net/about/" rel="external nofollow">https://tsvs.net/about/</a> </div> </div> </article> <a id='comment-16214'></a> <a id='findComment-16214'></a> <article id='elComment_16214' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16214_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16214" data-quoteData='{"userid":null,"username":"Guest Edwin Torres","timestamp":1486996778,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16214}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Edwin Torres' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Edwin Torres</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:39:38Z' title='02/13/2017 02:39 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey Neville great article! </p><p> I read through it and I feel like my about page has a lot of the components that you wrote about. </p><p> The only thing I'm really missing is a call to action linking to my email subscription form, but other than that I feel like I did a good job. </p><p> Here's the link to it: <a href="http://nextlevelconfidence.com/about/" rel="external nofollow">http://nextlevelconfidence.com/about/</a></p><p> It's for an upcoming website I'm working on. </p><p> Let me know what you think :)</p> </div> </div> </article> <a id='comment-16215'></a> <a id='findComment-16215'></a> <article id='elComment_16215' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-16215_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="16215" data-quoteData='{"userid":null,"username":"Guest Uche","timestamp":1486997019,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":121,"contentcommentid":16215}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Uche' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Uche</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2017-02-13T14:43:39Z' title='02/13/2017 02:43 PM' data-short='7 yr'>February 13, 2017</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Thanks Neville! 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data-indexclass="IPSorums\Topic\Post" data-indexid="61627"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" data-linktype="link" data-searchable> Introduction 【自己紹介】</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T20:30:36Z' title='11/23/2024 03:30 PM' data-short='9 hr'>9 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/?do=hovercard' title="Go to Ryotsu 両津's profile" class="ipsType_break">Ryotsu 両津</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Introduction/" class='ipsTag' title="Find other content tagged with 'Introduction'" rel="tag" data-tag-label="Introduction"><span>Introduction</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732392166" data-indexclass="IPSorums\Topic\Post" data-indexid="61626"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=findComment&comment=61626" data-linktype="link" data-searchable> Zed Shah's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=findComment&comment=61626" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T20:02:46Z' title='11/23/2024 03:02 PM' data-short='10 hr'>10 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=findComment&comment=61626" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/13412-zed-shah/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13412-zed-shah/?do=hovercard' title="Go to Zed Shah's profile" class="ipsType_break">Zed Shah</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732388682" data-indexclass="IPSorums\Topic\Post" data-indexid="61624"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17023-ryotsu-%E4%B8%A1%E6%B4%A5s-journal/?do=getNewComment" data-linktype="star" title="Go to first 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ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4389" data-linktype="link" data-searchable> I just got my first copywriting gig! Thanks for the tips and support! PG </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4389" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T02:20:46Z' title='11/22/2024 09:20 PM' data-short='1 dy'>Friday at 09:20 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732326716" data-indexclass="IPSorums\Topic\Post" data-indexid="61615"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover 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data-indexclass="IPS\cms\Records10" data-indexid="89"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a 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href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class='ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad' data-timestamp='1732303524' data-role='activityItem' data-statusid="3054"> <a id='status-3054'></a> <div class='ipsStreamItem_container'> <div class='ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini'> <span class='ipsStreamItem_contentType' data-ipsTooltip title='Status Update'><i class='fa fa-user'></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover 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class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" data-linktype="link" data-searchable> Rural Consultant Email Series - Email 4 Second Solution</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T19:06:44Z' title='11/22/2024 02:06 PM' data-short='1 dy'>Friday at 02:06 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_283890273'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_283890273_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300994" data-indexclass="IPSorums\Topic\Post" data-indexid="61610"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" data-linktype="link" data-searchable> Welcome Email for Newsletter sign up</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:43:14Z' title='11/22/2024 01:43 PM' data-short='1 dy'>Friday at 01:43 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/13248-fradel-barber/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard' title="Go to Fradel Barber's profile" class="ipsType_break">Fradel Barber</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1137351557'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1137351557_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300564" data-indexclass="IPSorums\Topic\Post" data-indexid="61609"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" data-linktype="link" data-searchable> How to grow our email list with a lead magnet? (Co-Parenting Checklist)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:36:04Z' title='11/22/2024 01:36 PM' data-short='1 dy'>Friday at 01:36 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/20-rob-roseman/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/20-rob-roseman/?do=hovercard' title="Go to Rob Roseman's profile" class="ipsType_break">Rob Roseman</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732269581" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9952"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" data-linktype="link" data-searchable> What are you building next year?</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T09:59:41Z' title='11/22/2024 04:59 AM' data-short='1 dy'>Friday at 04:59 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 420 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732253627" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9950"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest' loading="lazy"> </span> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" data-linktype="link" data-searchable> Rebrands and pivots that made companies more money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T05:33:47Z' title='11/22/2024 12:33 AM' data-short='2 dy'>Friday at 12:33 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 12 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> Anonymous commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732250034" data-indexclass="IPSorums\Topic\Post" data-indexid="61601"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" data-linktype="link" data-searchable> Ben Resnick's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T04:33:54Z' title='11/21/2024 11:33 PM' data-short='2 dy'>Thursday at 11:33 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 3 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/12200-ben-resnick/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12200-ben-resnick/?do=hovercard' title="Go to Ben Resnick's profile" class="ipsType_break">Ben Resnick</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732244520" data-indexclass="IPS\blog\Entry" data-indexid="414"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Blog Entry"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" data-linktype="link" data-searchable> The SWIPES Email (Friday November 22nd, 2024)</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/swipes/" class='ipsTag' title="Find other content tagged with 'swipes'" rel="tag" data-tag-label="swipes"><span>swipes</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T03:02:00Z' title='11/21/2024 10:02 PM' data-short='2 dy'>Thursday at 10:02 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732229152" data-indexclass="IPS\wins\Win" data-indexid="4380"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4380" data-linktype="link" data-searchable> I've appreciated reading your cheery emails. Already, you feel like a friend. Rebecca </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4380" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:45:52Z' title='11/21/2024 05:45 PM' data-short='2 dy'>Thursday at 05:45 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732228629" data-indexclass="IPS\calendar\Event" data-indexid="401"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Event"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-28 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%h" >Nov</span> <span class='ipsCalendarDate_date' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%d">28</span> </time> <div> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" data-linktype="link" data-searchable> **No Office Hours - Thanksgiving Holiday</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:37:09Z' title='11/21/2024 05:37 PM' data-short='2 dy'>Thursday at 05:37 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted an event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732219371" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9921"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" data-linktype="link" data-searchable> Home Studio/Guest Bedroom Walkthrough</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T20:02:51Z' title='11/21/2024 03:02 PM' data-short='2 dy'>Thursday at 03:02 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 31 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732214470" data-indexclass="IPS\calendar\Event\Comment" data-indexid="446"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Event Comment"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-21 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month'>Nov</span> <span class='ipsCalendarDate_date'>21</span> </time> <div> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" data-linktype="link" data-searchable> Office Hours (11-21-2024)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T18:41:10Z' title='11/21/2024 01:41 PM' data-short='2 dy'>Thursday at 01:41 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732205561" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9850"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" data-linktype="link" data-searchable> How To Do SEO Research For A Blog (Using Free Apps, ChatGPT, and Paid Apps)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T16:12:41Z' title='11/21/2024 11:12 AM' data-short='2 dy'>Thursday at 11:12 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 17 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/seo-blog-22/">SEO's SEO Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732203854" data-indexclass="IPSorums\Topic\Post" data-indexid="61594"> <div class="ipsStreamItem_container 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src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" data-linktype="link" data-searchable> Introduction 【自己紹介】</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T20:30:36Z' title='11/23/2024 08:30 PM' data-short='9 hr'>9 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a 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data-timestamp="1732392166" data-indexclass="IPSorums\Topic\Post" data-indexid="61626"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=getNewComment" 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posted a new status update on Gina Lisitsa's profile </p> </div> </div> </div> </li> <li class='ipsStreamItem_time' data-timeType='last_week'>Last week</li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732328446" data-indexclass="IPS\wins\Win" data-indexid="4389"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4389" data-linktype="link" data-searchable> I just got my first copywriting gig! Thanks for the tips and support! PG </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4389" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T02:20:46Z' title='11/23/2024 02:20 AM' data-short='1 dy'>Yesterday at 02:20 AM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732326716" data-indexclass="IPSorums\Topic\Post" data-indexid="61615"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover 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data-indexclass="IPS\cms\Records10" data-indexid="89"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a 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class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" data-linktype="link" data-searchable> Rural Consultant Email Series - Email 4 Second Solution</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T19:06:44Z' title='11/22/2024 07:06 PM' data-short='1 dy'>Friday at 07:06 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_283890273'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_283890273_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300994" data-indexclass="IPSorums\Topic\Post" data-indexid="61610"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" data-linktype="link" data-searchable> Welcome Email for Newsletter sign up</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:43:14Z' title='11/22/2024 06:43 PM' data-short='1 dy'>Friday at 06:43 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/13248-fradel-barber/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard' title="Go to Fradel Barber's profile" class="ipsType_break">Fradel Barber</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1137351557'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1137351557_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300564" data-indexclass="IPSorums\Topic\Post" data-indexid="61609"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" data-linktype="link" data-searchable> How to grow our email list with a lead magnet? (Co-Parenting Checklist)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:36:04Z' title='11/22/2024 06:36 PM' data-short='1 dy'>Friday at 06:36 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/20-rob-roseman/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/20-rob-roseman/?do=hovercard' title="Go to Rob Roseman's profile" class="ipsType_break">Rob Roseman</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732269581" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9952"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" data-linktype="link" data-searchable> What are you building next year?</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T09:59:41Z' title='11/22/2024 09:59 AM' data-short='1 dy'>Friday at 09:59 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 420 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732253627" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9950"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest' loading="lazy"> </span> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" data-linktype="link" data-searchable> Rebrands and pivots that made companies more money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T05:33:47Z' title='11/22/2024 05:33 AM' data-short='2 dy'>Friday at 05:33 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 12 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> Anonymous commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732250034" data-indexclass="IPSorums\Topic\Post" data-indexid="61601"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" data-linktype="link" data-searchable> Ben Resnick's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T04:33:54Z' title='11/22/2024 04:33 AM' data-short='2 dy'>Friday at 04:33 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 3 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/12200-ben-resnick/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12200-ben-resnick/?do=hovercard' title="Go to Ben Resnick's profile" class="ipsType_break">Ben Resnick</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732244520" data-indexclass="IPS\blog\Entry" data-indexid="414"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Blog Entry"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" data-linktype="link" data-searchable> The SWIPES Email (Friday November 22nd, 2024)</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/swipes/" class='ipsTag' title="Find other content tagged with 'swipes'" rel="tag" data-tag-label="swipes"><span>swipes</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T03:02:00Z' title='11/22/2024 03:02 AM' data-short='2 dy'>Friday at 03:02 AM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732229152" data-indexclass="IPS\wins\Win" data-indexid="4380"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4380" data-linktype="link" data-searchable> I've appreciated reading your cheery emails. Already, you feel like a friend. Rebecca </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4380" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:45:52Z' title='11/21/2024 10:45 PM' data-short='2 dy'>Thursday at 10:45 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732228629" data-indexclass="IPS\calendar\Event" data-indexid="401"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Event"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-28 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%h" >Nov</span> <span class='ipsCalendarDate_date' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%d">28</span> </time> <div> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" data-linktype="link" data-searchable> **No Office Hours - Thanksgiving Holiday</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:37:09Z' title='11/21/2024 10:37 PM' data-short='2 dy'>Thursday at 10:37 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted an event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732219371" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9921"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" data-linktype="link" data-searchable> Home Studio/Guest Bedroom Walkthrough</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T20:02:51Z' title='11/21/2024 08:02 PM' data-short='2 dy'>Thursday at 08:02 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 31 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732214470" data-indexclass="IPS\calendar\Event\Comment" data-indexid="446"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Event Comment"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-21 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month'>Nov</span> <span class='ipsCalendarDate_date'>21</span> </time> <div> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" data-linktype="link" data-searchable> Office Hours (11-21-2024)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T18:41:10Z' title='11/21/2024 06:41 PM' data-short='2 dy'>Thursday at 06:41 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=findComment&comment=446" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732205561" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9850"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" data-linktype="link" data-searchable> How To Do SEO Research For A Blog (Using Free Apps, ChatGPT, and Paid Apps)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T16:12:41Z' title='11/21/2024 04:12 PM' data-short='2 dy'>Thursday at 04:12 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9850" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 17 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/seo-blog-22/">SEO's SEO Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732203854" data-indexclass="IPSorums\Topic\Post" data-indexid="61594"> <div class="ipsStreamItem_container 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"https://copywritingcourse.com/how-to-write-an-about-us-page/", "name": "How to create an amazing \"About Us\" page (tactics from a professional About Page writer)", "headline": "How to create an amazing \"About Us\" page (tactics from a professional About Page writer)", "text": "Businesses pay this woman $1,500 to write their \"About Us\" pages.\n \n\n\n\tThat is Marian Schembari, and she\u0027s a copywriter that specializes in About Us pages.\n \n\n\n\tA $1,500 minimum seems like a\u00a0CRAZY amount re-writing a single About Us page. \u00a0So why is Marian able to charge such high prices?\n \n\n\n\tI lured Marian to Austin with promises of cupcakes and jellybeans, then STOLE ALL HER SECRETS.\n \n\n\n\tI made Marian some nice \u00a0truth serum \u00a0tea and she gave away all the secrets to writing a $1,500 About Us page below:\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\tFor a page with no clear ROI (unlike a sales page with obvious conversion metrics), it doesn\u2019t make a ton of sense that you\u2019d put a lot of time into an \"About Us\" page.\n \n\n\n\tThat\u2019s why most About pages suck big time.\n \n\n\n\tYou know the ones... Rambling 3rd-person paragraphs listing out a company\u0027s timeline or a contractor\u0027s education.\n \n\n\n\t*Yawn*\n \n\n\n\t\n \n\n\n\tDon\u2019t worry, I\u2019ll lay out exactly how to write an About page without having to pay me $1,500. \u00a0But first, know these two things:\n \n\n\n\t1.) Your About page is often the most-visited page on your entire website.\n \n\n\n\t2.) Your story is THE content that will stay in a reader\u2019s head long after they\u2019ve clicked \"exit\".\n \n\n\n\tOrganizations from start-ups to nonprofits don\u0027t pay me $1,500 and say:\n \n\n\n\t\"Write us an About Page please!!!\"\n \n\n\n\tNo no no.....\n \n\n\n\tWhat these clients\u00a0pay for is:\n \n\n\n\t\n\t\tA\u00a0story that makes journalists pick up the phone.\n\t \n\t\n\t\tA\u00a0value proposition that makes readers sign up for everything they\u2019ve ever created.\n\t \n\t\n\t\tAn offering that makes customers request a beta version of software that\u2019s still in stealth mode.\n\t \n\n\n\n\t\n \n\n\n\tSo let\u2019s dive into how to actually do this:\n \n\n\n\t\u00a0\n \n\n\n\tStep 1.) Understand your \"About Page\" is often the 2nd-highest visited page behind your homepage.\n \n\n\n\tI hacked into Neville\u0027s private analytics and stole these screenshots from his account:\n \n\n\n\t\n \n\n\n\tDespite him having a terrible About Us page, people stay on the page for an average of 2min and 3seconds......since he has barely 3 paragraphs of text on his About Page, this means people are ACTUALLY READING what he\u0027s saying.\n \n\n\n\tHowever since he put very little effort into the page, he\u0027s missing some crucial opportunities to hook people in for life, or take an action.\n \n\n\n\tDon\u0027t be dumb like Neville and neglect the 2nd-most visited page on your website!\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tStep 2.) Understand your \"About Page\" is often the highest \"bounce rate\" of any page\n \n\n\n\tBounce Rate =\u00a0The percentage of visitors to a website leave after viewing only one page:\n \n\n\n\t\n \n\n\n\tThink about it\u2026\n \n\n\n\tWhether it was via a Facebook advertisement, Google search, or guest post, a new visitor has landed on your site. Cool. Congratulations!\n \n\n\n\tNow, these new readers either leave .... OR\u2026. they click \"About\" in your navigation.\n \n\n\n\tAnd that, my friend, is a very clear, screaming statement:\n \n\n\n\t\"I like what I see... Tell me more!\"\n \n\n\n\tYou\u2019ve piqued their interest, and\u00a0it\u2019s your About page\u2019s job to reel them in.\n \n\n\n\tThe problem is, most people slap up a third-person copy/pasted bio from LinkedIn and call it a day.\n \n\n\n\tThe result? You\u2019ve just told that new reader: \"Sorry, nothing to see here.\"\n \n\n\n\tAnd instead of that new reader devouring everything you\u2019ve ever created, they click that terrifying \"x\" and explore someone else\u2019s website.\n \n\n\n\tOops.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tStep 3.) Understand it\u0027s your About Page\u0027s job to steer the visitor somewhere:\n \n\n\n\tThink about your About page as a train station\u2014bustling with crowds, each person armed with a different destination and departure schedule.\n \n\n\n\tThese visitors have one thing in common: They want to get somewhere!\n \n\n\n\tIt\u2019s your About Page\u0027s job to tell them how:\n \n\n\n\t\n\t\n\t\tThanks for the help Mr. About Page!\n\t \n\n\n\n\tSadly a lot of people\u00a0treat their\u00a0About page like an abandoned station with a boarded up ticket window. \u00a0This sad and abandoned About Page is telling visitors they\u2019re in the wrong place and to get off at the next stop:\n \n\n\n\t\n\t\n\t\tAwww Mr. About Page is depressed and not being helpful at all \ud83d\ude1e\n\t \n\n\n\n\tAs you can see, a great About Page can be the difference between a quick visitor exit and a newly obsessed fan.\n \n\n\n\tSo how do we turn your awkward third-person text fest into a sticky page that leads to more press opportunities, subscribers and rabid fans? By knowing the \"anatomy\" of a good About Page:\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tStep 4.) Understand the Anatomy of a\u00a0good About Page\n \n\n\n\tEssentially your About page has two jobs:\n \n\n\n\t(1.) Get new readers excited to have found you.\n \n\n\n\t(2.) Send them to the right place.\n \n\n\n\tThere are a million creative ways to format your About page, but there are a few sections I consider for each page I write:\n \n\n\n\t\n\t\tA Value Proposition\n\t \n\t\n\t\tA Day Dream\n\t \n\t\n\t\tA Differentiator\n\t \n\t\n\t\tA Story\n\t \n\t\n\t\tAn Offering\n\t \n\t\n\t\tA Call to Action\n\t \n\n\n\n\tI like this order, but you can mix and match in a way that works for you. This \"Anatomy of an About Page\" contains everything I put into about pages I write that cost up to $1,500....so pay close attention and take notes!\n \n\n\n\t\u00a0\n \n\n\n\t\n \n\n\n\tLet\u2019s go through each section, then walk through some examples.\n \n\n\n\tHere are the different parts of an About Page.....\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 1.) The Value Proposition:\n \n\n\n\tA value proposition is just a fancy way of answering the question: What is unique and desirable about you?\n \n\n\n\tThat\u2019s it.\n \n\n\n\tIt\u2019s usually just a sentence or two, and works great as an introductory headline. When you use this headline on your About page, you also avoid the dreaded (and completely overused) headline: \"About Us.\"\n \n\n\n\tYour headline doesn\u2019t need to be catchy or clever or \"punchy\". It just has to encapsulate what you do, how you\u2019re different and why people should keep reading.\n \n\n\n\tHere are some example Value Propositions:\n \n\n\n\t\n\t\t\"Life coaching for people who give a shit\" (Liz Goodchild)\n\t \n\t\n\t\t\"A marketplace where people connect to make, sell and buy unique goods\" (Etsy)\n\t \n\t\n\t\t\"Tools to grow your website\u2019s traffic\" (Sumome)\n\t \n\t\n\t\t\"A marketplace for accomplishment\" (Thumbtack)\n\t \n\n\n\n\tFor every page I write, I brainstorm at least 25 headlines. And I do this last.\n \n\n\n\tI\u2019ve found the best stories reveal themselves throughout the writing process and it\u2019s easier to come up with something clear and unique after writing the rest of page.\n \n\n\n\tBut that\u2019s what works for me\u2014you do you.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 2.) The Day Dream:\n \n\n\n\t\n \n\n\n\tHow will your reader\u2019s life be different when they buy/read/subscribe? What does that perfect life look like?\n \n\n\n\tYou\u2019ve likely seen sales pages feature this tactic with the words, \"Imagine if\u2026\"\n \n\n\n\tFor example:\n \n\n\n\t\n\t\tImagine if you could take your dog anywhere, without worrying he\u2019ll bark at old ladies on the street.\n\t \n\t\n\t\tImagine that going to work felt as magical as Christmas morning.\n\t \n\t\n\t\tImagine making a full-time salary by selling your jewelry at renaissance faires.\n\t \n\n\n\n\tThese stories don\u2019t need to start with the word \"imagine,\" but it\u2019s helpful exercise. You can cut the first few words once you\u2019re done:\n \n\n\n\t\n\t\tTake your dog anywhere, without worrying he\u2019ll bark at old ladies on the street.\n\t \n\t\n\t\tGoing to work every day will feel like Christmas morning.\n\t \n\t\n\t\tMake a full-time salary selling your jewelry at renaissance faires.\n\t \n\n\n\n\tNow write a short paragraph, including pain points, to really make that big idea resonate.\n \n\n\n\tFor example:\n \n\n\n\tWhen you first brought Fido home, you imagined taking him everywhere\u2026 sitting at your feet while you worked from a coffee shop, running along the beach\u2026 but your dreams were quickly dashed when you realized Fido couldn\u2019t go ANYWHERE without barking his cute little head off at every person he saw. You cringe every time you think about that one time he knocked over that patio table, spilling coffee all over your laptop.\n \n\n\n\tIsn\u2019t that so much better than starting your page off with, \"I am a seasoned dog trainer with 12 years experience at the Harvard School for dog barking. I will help train your dog for $50. Call me plz.\"\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 3.) The Differentiator:\n \n\n\n\t\n \n\n\n\tI once had a client who, when I asked what made her different from every other yoga clothing store, said, \"Well, I started business to be like other yoga apparel stores.\"\n \n\n\n\tInstead of backhanding her over Skype, I raised my eyebrows and asked, \"Did you really? Why didn\u2019t you just get a job there? Why start a business that already exists in 1000 different incarnations?\"\n \n\n\n\t\"Well, I love the buying process. And a lot of those stores say they stock organic products or Fair Trade fabric, but they don\u2019t. Turns out, most of them sell over-priced wellness products that are actually bad for you.\"\n \n\n\n\tNow we\u2019re getting somewhere.\n \n\n\n\tPersonally, I started copywriting because I got a headache from all the eye rolling I did while working in tech. I hated when these well-funded, \"innovative\" tech guys played it safe on their websites, shying away from Human Speak in favor for generic corporate language (HELLO!? Aren\u2019t you supposed to be disruptive\"). That\u2019s why, on my About page, I tell a story about when an old boss told me that \"personality wasn\u2019t a brand value.\"\n \n\n\n\tBecause I share that story, almost every new client brings it up during our first session. Every single one of them hired me specifically to add an emotional story their copy, too.\n \n\n\n\tThis tactic works in every industry.\n \n\n\n\t\n\t\tHouse cleaner? Your differentiator might be your homemade cleaning products.\n\t \n\t\n\t\tDog trainer? Yours could be an extensive knowledge of canine body language.\n\t \n\t\n\t\tRenaissance faire jewelry designer? You combine Pinterest trends with necklaces modeled after real pieces in the British Museum.\n\t \n\n\n\n\tWe ALL have experiences that makes us uniquely qualified to do what we do. Your About page is the place to share that.\n \n\n\n\tDraft this section by asking yourself: \"What pisses you off about your industry?\"\n \n\n\n\tA photographer might say, \"I hate how everyone thinks their cousin can photograph a wedding. It takes a ton of expensive equipment and years of training to develop an eye for capturing deep emotions.\"\n \n\n\n\tNow that\u2019s a compelling message. Why not write something like...\n \n\n\n\t\"After 10 years and $10,000 worth of equipment, I\u2019m more photojournalist than wedding photographer. Unlike your Cousin Roger, I capture moments most amateurs never think to snap. These are the moments that will stay hung in your foyer 50 years from now\u2014next to school portraits of your grandkids.\"\n\n\n\n\tHere are a few other questions to help you brainstorm:\n \n\n\n\t\n\t\tHow is your approach different?\n\t \n\t\n\t\tWhat do you offer that competitors don\u0027t?\n\t \n\t\n\t\tWhat drives you crazy about your industry?\n\t \n\t\n\t\tWhat part of your industry do you want to see changed?\n\t \n\t\n\t\tWhy did you start your own business instead of getting a job with someone else?\n\t \n\n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 4.) A Story:\n \n\n\n\t\n \n\n\n\tNOW\u2014and only now\u2014is when we include more about you. Talk about your mission, your work history, your awards or your personal story.\n \n\n\n\tI\u2019m a big fan of getting vulnerable here, even if you run a 100-person start-up in Silicon Valley. While, sure, \"No one cares about you, they only care about themselves,\" (thanks Nev), that\u2019s only true if you tell your story like a robot. As humans, we constantly hunt for connections to our own lives.\n \n\n\n\tLet\u2019s say you want to get back into shape, but you\u2019ve taken \"Netflix and chill\" to a whole new level. You decide to hire a personal trainer and get two recommendations from a friend.\n \n\n\n\t1.) One is a marathon runner who\u2019s been obsessed with running his whole life.\n \n\n\n\t2.) The second struggled to get off the couch for years until finally losing 112 pounds and running his first marathon. He talks about his own struggles with laziness and how he conquered them using straight-forward goal setting and 15-minute morning routine.\n \n\n\n\tI haven\u2019t told you anything about their skills, just their stories. But you already have a first choice, don\u2019t you?\n \n\n\n\tIf you get personal, you will retain more visitors and attract more of your perfect customer.\n \n\n\n\tTo help you write this section, use these prompts:\n \n\n\n\t\n\t\tWhy do you want to help?\n\t \n\t\n\t\tHow did you get involved in this industry/project/topic?\n\t \n\t\n\t\tHave you experienced this problem before?\n\t \n\t\n\t\tWhat questions do clients ask you all the time?\n\t \n\n\n\n\tNOTE: Do not\u2014under any circumstances\u2014write this in the third person. Use \"I\" or \"we\" only.\n \n\n\n\tIf you can\u2019t use first person throughout the page, try writing a letter from the CEO here. Huckberry and Groove both do this successfully.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 5.) An\u00a0Offering:\n \n\n\n\tThink back to the last time you discovered someone new online\u2026.\n \n\n\n\tMaybe you Googled \"puppy obedience\" and you found someone who\u2014FINALLY\u2014provided a training schedule broken down by priority and training duration.\n \n\n\n\tHer About page talked about her story and experience, followed by an easy way to start absorbing her content and services. She linked to her most popular training videos, a free training calendar download and a quick overview of her online training program.\n \n\n\n\tYou clicked \"open in new tab\" left right and center.\n \n\n\n\tYour page should make your readers feel like they\u2019ve just stumbled across the internet\u2019s best-kept secret.\n \n\n\n\tThe Offerings section is a stylized table of contents that helps new readers learn about you while also tackling their biggest problems.\n \n\n\n\tYou could include:\n \n\n\n\t\n\t\tA blurb and button to your top 3 services.\n\t \n\t\n\t\tA list of popular blog posts.\n\t \n\t\n\t\tImages and links to your bestselling products.\n\t \n\t\n\t\tUpcoming events\n\t \n\n\n\n\tBefore you get overwhelmed, ask yourself: \"What ONE thing do you want readers to do after reading your About page?\" (Take \"grow my list\" off the table for a minute, because we\u2019ll go into that later.)\n \n\n\n\tFor my company, I want people to check out my signature offering because it\u2019s a good entry point for retainer clients.\n \n\n\n\tMy yoga apparel client wants new readers to shop\u2014so we feature photos and links to the top products on her site.\n \n\n\n\tIt\u2019s okay to have a few offerings listed here. That yoga client also includes links to her most share-worthy blog posts for those readers not quite ready to buy. Unlike a sales page, you can have a few different off ramps for readers. If you do this well, they\u2019ll explore them all.\n \n\n\n\t\u00a0\n \n\n\n\tPART 6.) A Call To Action:\n \n\n\n\tOutside of your biggest offerings, you should end on a final call to action. Ideally, this would be an email subscription form.\n \n\n\n\tI have a pop-up, hello bar and footer opt-in offer, but the form on my About page converts at a significantly higher rate.\n \n\n\n\tWhy?\n \n\n\n\tBecause these are super warmed-up leads who I\u2019ve just convinced I\u2019m worth listening to.\n \n\n\n\tSo if you have a list, here\u2019s the place to promote it.\n \n\n\n\t\u00a0\n \n\n\n\tYou\u0027re done!\n \n\n\n\tIf your About Page is complete, you will have an About Page that will be grabbing customers by the hand, pointing them where you want, and saving that valuable traffic!\n \n\n\n\t\n \n\n\n\t\n\t\t\n\t\t\tDownload this \"About Us\" Page Guide:\n\t\t \n\n\t\t\n\t\t\t\n\t\t \n\n\t\t\n\t\t\t-Download as PDF, Word, or Google Doc-\n\t\t \n\n\t\t\n\t\t\t-Keep this whole post in your files-\n\t\t \n\n\t\t\n\t\t\t-Share with colleagues-\n\t\t \n\t\n\n\n\n\t\u00a0\n \n\n\n\tSincerely,\n \n\n\n\tNeville,\u00a0Marian, and About Page Man\n \n\n\n\t\n \n\n\n\tP.S. In the comments leave a link to your own About Page (or one you think is awesome). Just maaayybe Neville, Marian, and About Page Man will take a look at the page and leave some suggestions \ud83d\ude09\n \n\n\n\tP.P.S. If you need some about page inspiration, here\u0027s a free collection of about pages to browse.\n \n\n\n\t\u00a0\n \n", "articleBody": "Businesses pay this woman $1,500 to write their \"About Us\" pages.\n \n\n\n\tThat is Marian Schembari, and she\u0027s a copywriter that specializes in About Us pages.\n \n\n\n\tA $1,500 minimum seems like a\u00a0CRAZY amount re-writing a single About Us page. \u00a0So why is Marian able to charge such high prices?\n \n\n\n\tI lured Marian to Austin with promises of cupcakes and jellybeans, then STOLE ALL HER SECRETS.\n \n\n\n\tI made Marian some nice \u00a0truth serum \u00a0tea and she gave away all the secrets to writing a $1,500 About Us page below:\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\t-MARIAN STARTS TALKING HERE-\n \n\n\n\tFor a page with no clear ROI (unlike a sales page with obvious conversion metrics), it doesn\u2019t make a ton of sense that you\u2019d put a lot of time into an \"About Us\" page.\n \n\n\n\tThat\u2019s why most About pages suck big time.\n \n\n\n\tYou know the ones... Rambling 3rd-person paragraphs listing out a company\u0027s timeline or a contractor\u0027s education.\n \n\n\n\t*Yawn*\n \n\n\n\t\n \n\n\n\tDon\u2019t worry, I\u2019ll lay out exactly how to write an About page without having to pay me $1,500. \u00a0But first, know these two things:\n \n\n\n\t1.) Your About page is often the most-visited page on your entire website.\n \n\n\n\t2.) Your story is THE content that will stay in a reader\u2019s head long after they\u2019ve clicked \"exit\".\n \n\n\n\tOrganizations from start-ups to nonprofits don\u0027t pay me $1,500 and say:\n \n\n\n\t\"Write us an About Page please!!!\"\n \n\n\n\tNo no no.....\n \n\n\n\tWhat these clients\u00a0pay for is:\n \n\n\n\t\n\t\tA\u00a0story that makes journalists pick up the phone.\n\t \n\t\n\t\tA\u00a0value proposition that makes readers sign up for everything they\u2019ve ever created.\n\t \n\t\n\t\tAn offering that makes customers request a beta version of software that\u2019s still in stealth mode.\n\t \n\n\n\n\t\n \n\n\n\tSo let\u2019s dive into how to actually do this:\n \n\n\n\t\u00a0\n \n\n\n\tStep 1.) Understand your \"About Page\" is often the 2nd-highest visited page behind your homepage.\n \n\n\n\tI hacked into Neville\u0027s private analytics and stole these screenshots from his account:\n \n\n\n\t\n \n\n\n\tDespite him having a terrible About Us page, people stay on the page for an average of 2min and 3seconds......since he has barely 3 paragraphs of text on his About Page, this means people are ACTUALLY READING what he\u0027s saying.\n \n\n\n\tHowever since he put very little effort into the page, he\u0027s missing some crucial opportunities to hook people in for life, or take an action.\n \n\n\n\tDon\u0027t be dumb like Neville and neglect the 2nd-most visited page on your website!\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tStep 2.) Understand your \"About Page\" is often the highest \"bounce rate\" of any page\n \n\n\n\tBounce Rate =\u00a0The percentage of visitors to a website leave after viewing only one page:\n \n\n\n\t\n \n\n\n\tThink about it\u2026\n \n\n\n\tWhether it was via a Facebook advertisement, Google search, or guest post, a new visitor has landed on your site. Cool. Congratulations!\n \n\n\n\tNow, these new readers either leave .... OR\u2026. they click \"About\" in your navigation.\n \n\n\n\tAnd that, my friend, is a very clear, screaming statement:\n \n\n\n\t\"I like what I see... Tell me more!\"\n \n\n\n\tYou\u2019ve piqued their interest, and\u00a0it\u2019s your About page\u2019s job to reel them in.\n \n\n\n\tThe problem is, most people slap up a third-person copy/pasted bio from LinkedIn and call it a day.\n \n\n\n\tThe result? You\u2019ve just told that new reader: \"Sorry, nothing to see here.\"\n \n\n\n\tAnd instead of that new reader devouring everything you\u2019ve ever created, they click that terrifying \"x\" and explore someone else\u2019s website.\n \n\n\n\tOops.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tStep 3.) Understand it\u0027s your About Page\u0027s job to steer the visitor somewhere:\n \n\n\n\tThink about your About page as a train station\u2014bustling with crowds, each person armed with a different destination and departure schedule.\n \n\n\n\tThese visitors have one thing in common: They want to get somewhere!\n \n\n\n\tIt\u2019s your About Page\u0027s job to tell them how:\n \n\n\n\t\n\t\n\t\tThanks for the help Mr. About Page!\n\t \n\n\n\n\tSadly a lot of people\u00a0treat their\u00a0About page like an abandoned station with a boarded up ticket window. \u00a0This sad and abandoned About Page is telling visitors they\u2019re in the wrong place and to get off at the next stop:\n \n\n\n\t\n\t\n\t\tAwww Mr. About Page is depressed and not being helpful at all \ud83d\ude1e\n\t \n\n\n\n\tAs you can see, a great About Page can be the difference between a quick visitor exit and a newly obsessed fan.\n \n\n\n\tSo how do we turn your awkward third-person text fest into a sticky page that leads to more press opportunities, subscribers and rabid fans? By knowing the \"anatomy\" of a good About Page:\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tStep 4.) Understand the Anatomy of a\u00a0good About Page\n \n\n\n\tEssentially your About page has two jobs:\n \n\n\n\t(1.) Get new readers excited to have found you.\n \n\n\n\t(2.) Send them to the right place.\n \n\n\n\tThere are a million creative ways to format your About page, but there are a few sections I consider for each page I write:\n \n\n\n\t\n\t\tA Value Proposition\n\t \n\t\n\t\tA Day Dream\n\t \n\t\n\t\tA Differentiator\n\t \n\t\n\t\tA Story\n\t \n\t\n\t\tAn Offering\n\t \n\t\n\t\tA Call to Action\n\t \n\n\n\n\tI like this order, but you can mix and match in a way that works for you. This \"Anatomy of an About Page\" contains everything I put into about pages I write that cost up to $1,500....so pay close attention and take notes!\n \n\n\n\t\u00a0\n \n\n\n\t\n \n\n\n\tLet\u2019s go through each section, then walk through some examples.\n \n\n\n\tHere are the different parts of an About Page.....\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 1.) The Value Proposition:\n \n\n\n\tA value proposition is just a fancy way of answering the question: What is unique and desirable about you?\n \n\n\n\tThat\u2019s it.\n \n\n\n\tIt\u2019s usually just a sentence or two, and works great as an introductory headline. When you use this headline on your About page, you also avoid the dreaded (and completely overused) headline: \"About Us.\"\n \n\n\n\tYour headline doesn\u2019t need to be catchy or clever or \"punchy\". It just has to encapsulate what you do, how you\u2019re different and why people should keep reading.\n \n\n\n\tHere are some example Value Propositions:\n \n\n\n\t\n\t\t\"Life coaching for people who give a shit\" (Liz Goodchild)\n\t \n\t\n\t\t\"A marketplace where people connect to make, sell and buy unique goods\" (Etsy)\n\t \n\t\n\t\t\"Tools to grow your website\u2019s traffic\" (Sumome)\n\t \n\t\n\t\t\"A marketplace for accomplishment\" (Thumbtack)\n\t \n\n\n\n\tFor every page I write, I brainstorm at least 25 headlines. And I do this last.\n \n\n\n\tI\u2019ve found the best stories reveal themselves throughout the writing process and it\u2019s easier to come up with something clear and unique after writing the rest of page.\n \n\n\n\tBut that\u2019s what works for me\u2014you do you.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 2.) The Day Dream:\n \n\n\n\t\n \n\n\n\tHow will your reader\u2019s life be different when they buy/read/subscribe? What does that perfect life look like?\n \n\n\n\tYou\u2019ve likely seen sales pages feature this tactic with the words, \"Imagine if\u2026\"\n \n\n\n\tFor example:\n \n\n\n\t\n\t\tImagine if you could take your dog anywhere, without worrying he\u2019ll bark at old ladies on the street.\n\t \n\t\n\t\tImagine that going to work felt as magical as Christmas morning.\n\t \n\t\n\t\tImagine making a full-time salary by selling your jewelry at renaissance faires.\n\t \n\n\n\n\tThese stories don\u2019t need to start with the word \"imagine,\" but it\u2019s helpful exercise. You can cut the first few words once you\u2019re done:\n \n\n\n\t\n\t\tTake your dog anywhere, without worrying he\u2019ll bark at old ladies on the street.\n\t \n\t\n\t\tGoing to work every day will feel like Christmas morning.\n\t \n\t\n\t\tMake a full-time salary selling your jewelry at renaissance faires.\n\t \n\n\n\n\tNow write a short paragraph, including pain points, to really make that big idea resonate.\n \n\n\n\tFor example:\n \n\n\n\tWhen you first brought Fido home, you imagined taking him everywhere\u2026 sitting at your feet while you worked from a coffee shop, running along the beach\u2026 but your dreams were quickly dashed when you realized Fido couldn\u2019t go ANYWHERE without barking his cute little head off at every person he saw. You cringe every time you think about that one time he knocked over that patio table, spilling coffee all over your laptop.\n \n\n\n\tIsn\u2019t that so much better than starting your page off with, \"I am a seasoned dog trainer with 12 years experience at the Harvard School for dog barking. I will help train your dog for $50. Call me plz.\"\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 3.) The Differentiator:\n \n\n\n\t\n \n\n\n\tI once had a client who, when I asked what made her different from every other yoga clothing store, said, \"Well, I started business to be like other yoga apparel stores.\"\n \n\n\n\tInstead of backhanding her over Skype, I raised my eyebrows and asked, \"Did you really? Why didn\u2019t you just get a job there? Why start a business that already exists in 1000 different incarnations?\"\n \n\n\n\t\"Well, I love the buying process. And a lot of those stores say they stock organic products or Fair Trade fabric, but they don\u2019t. Turns out, most of them sell over-priced wellness products that are actually bad for you.\"\n \n\n\n\tNow we\u2019re getting somewhere.\n \n\n\n\tPersonally, I started copywriting because I got a headache from all the eye rolling I did while working in tech. I hated when these well-funded, \"innovative\" tech guys played it safe on their websites, shying away from Human Speak in favor for generic corporate language (HELLO!? Aren\u2019t you supposed to be disruptive\"). That\u2019s why, on my About page, I tell a story about when an old boss told me that \"personality wasn\u2019t a brand value.\"\n \n\n\n\tBecause I share that story, almost every new client brings it up during our first session. Every single one of them hired me specifically to add an emotional story their copy, too.\n \n\n\n\tThis tactic works in every industry.\n \n\n\n\t\n\t\tHouse cleaner? Your differentiator might be your homemade cleaning products.\n\t \n\t\n\t\tDog trainer? Yours could be an extensive knowledge of canine body language.\n\t \n\t\n\t\tRenaissance faire jewelry designer? You combine Pinterest trends with necklaces modeled after real pieces in the British Museum.\n\t \n\n\n\n\tWe ALL have experiences that makes us uniquely qualified to do what we do. Your About page is the place to share that.\n \n\n\n\tDraft this section by asking yourself: \"What pisses you off about your industry?\"\n \n\n\n\tA photographer might say, \"I hate how everyone thinks their cousin can photograph a wedding. It takes a ton of expensive equipment and years of training to develop an eye for capturing deep emotions.\"\n \n\n\n\tNow that\u2019s a compelling message. Why not write something like...\n \n\n\n\t\"After 10 years and $10,000 worth of equipment, I\u2019m more photojournalist than wedding photographer. Unlike your Cousin Roger, I capture moments most amateurs never think to snap. These are the moments that will stay hung in your foyer 50 years from now\u2014next to school portraits of your grandkids.\"\n\n\n\n\tHere are a few other questions to help you brainstorm:\n \n\n\n\t\n\t\tHow is your approach different?\n\t \n\t\n\t\tWhat do you offer that competitors don\u0027t?\n\t \n\t\n\t\tWhat drives you crazy about your industry?\n\t \n\t\n\t\tWhat part of your industry do you want to see changed?\n\t \n\t\n\t\tWhy did you start your own business instead of getting a job with someone else?\n\t \n\n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 4.) A Story:\n \n\n\n\t\n \n\n\n\tNOW\u2014and only now\u2014is when we include more about you. Talk about your mission, your work history, your awards or your personal story.\n \n\n\n\tI\u2019m a big fan of getting vulnerable here, even if you run a 100-person start-up in Silicon Valley. While, sure, \"No one cares about you, they only care about themselves,\" (thanks Nev), that\u2019s only true if you tell your story like a robot. As humans, we constantly hunt for connections to our own lives.\n \n\n\n\tLet\u2019s say you want to get back into shape, but you\u2019ve taken \"Netflix and chill\" to a whole new level. You decide to hire a personal trainer and get two recommendations from a friend.\n \n\n\n\t1.) One is a marathon runner who\u2019s been obsessed with running his whole life.\n \n\n\n\t2.) The second struggled to get off the couch for years until finally losing 112 pounds and running his first marathon. He talks about his own struggles with laziness and how he conquered them using straight-forward goal setting and 15-minute morning routine.\n \n\n\n\tI haven\u2019t told you anything about their skills, just their stories. But you already have a first choice, don\u2019t you?\n \n\n\n\tIf you get personal, you will retain more visitors and attract more of your perfect customer.\n \n\n\n\tTo help you write this section, use these prompts:\n \n\n\n\t\n\t\tWhy do you want to help?\n\t \n\t\n\t\tHow did you get involved in this industry/project/topic?\n\t \n\t\n\t\tHave you experienced this problem before?\n\t \n\t\n\t\tWhat questions do clients ask you all the time?\n\t \n\n\n\n\tNOTE: Do not\u2014under any circumstances\u2014write this in the third person. Use \"I\" or \"we\" only.\n \n\n\n\tIf you can\u2019t use first person throughout the page, try writing a letter from the CEO here. Huckberry and Groove both do this successfully.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPART 5.) An\u00a0Offering:\n \n\n\n\tThink back to the last time you discovered someone new online\u2026.\n \n\n\n\tMaybe you Googled \"puppy obedience\" and you found someone who\u2014FINALLY\u2014provided a training schedule broken down by priority and training duration.\n \n\n\n\tHer About page talked about her story and experience, followed by an easy way to start absorbing her content and services. She linked to her most popular training videos, a free training calendar download and a quick overview of her online training program.\n \n\n\n\tYou clicked \"open in new tab\" left right and center.\n \n\n\n\tYour page should make your readers feel like they\u2019ve just stumbled across the internet\u2019s best-kept secret.\n \n\n\n\tThe Offerings section is a stylized table of contents that helps new readers learn about you while also tackling their biggest problems.\n \n\n\n\tYou could include:\n \n\n\n\t\n\t\tA blurb and button to your top 3 services.\n\t \n\t\n\t\tA list of popular blog posts.\n\t \n\t\n\t\tImages and links to your bestselling products.\n\t \n\t\n\t\tUpcoming events\n\t \n\n\n\n\tBefore you get overwhelmed, ask yourself: \"What ONE thing do you want readers to do after reading your About page?\" (Take \"grow my list\" off the table for a minute, because we\u2019ll go into that later.)\n \n\n\n\tFor my company, I want people to check out my signature offering because it\u2019s a good entry point for retainer clients.\n \n\n\n\tMy yoga apparel client wants new readers to shop\u2014so we feature photos and links to the top products on her site.\n \n\n\n\tIt\u2019s okay to have a few offerings listed here. That yoga client also includes links to her most share-worthy blog posts for those readers not quite ready to buy. Unlike a sales page, you can have a few different off ramps for readers. If you do this well, they\u2019ll explore them all.\n \n\n\n\t\u00a0\n \n\n\n\tPART 6.) A Call To Action:\n \n\n\n\tOutside of your biggest offerings, you should end on a final call to action. Ideally, this would be an email subscription form.\n \n\n\n\tI have a pop-up, hello bar and footer opt-in offer, but the form on my About page converts at a significantly higher rate.\n \n\n\n\tWhy?\n \n\n\n\tBecause these are super warmed-up leads who I\u2019ve just convinced I\u2019m worth listening to.\n \n\n\n\tSo if you have a list, here\u2019s the place to promote it.\n \n\n\n\t\u00a0\n \n\n\n\tYou\u0027re done!\n \n\n\n\tIf your About Page is complete, you will have an About Page that will be grabbing customers by the hand, pointing them where you want, and saving that valuable traffic!\n \n\n\n\t\n \n\n\n\t\n\t\t\n\t\t\tDownload this \"About Us\" Page Guide:\n\t\t \n\n\t\t\n\t\t\t\n\t\t \n\n\t\t\n\t\t\t-Download as PDF, Word, or Google Doc-\n\t\t \n\n\t\t\n\t\t\t-Keep this whole post in your files-\n\t\t \n\n\t\t\n\t\t\t-Share with colleagues-\n\t\t \n\t\n\n\n\n\t\u00a0\n \n\n\n\tSincerely,\n \n\n\n\tNeville,\u00a0Marian, and About Page Man\n \n\n\n\t\n \n\n\n\tP.S. In the comments leave a link to your own About Page (or one you think is awesome). Just maaayybe Neville, Marian, and About Page Man will take a look at the page and leave some suggestions \ud83d\ude09\n \n\n\n\tP.P.S. 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How to create an amazing "About Us" page (tactics from a professional About Page writer) - Blog - Copywriting Course Members Area