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class="FeaturedContent-Title" href="/vehicles/year-of-the-hybrid" data-discover="true">Year of the Hybrid</a><p class="FeaturedContent-Summary">As we’ve seen in the past few years, most of the 2024 Wards 10 Best Engines & Propulsion Systems winners are electrified, but we’re witnessing a shift back to hybridization with six hybrids earning trophies.</p></div></div><div class="FeaturedContentHub-Col" data-testid="featured-content-hub-col"><div data-testid="supplement-content" class="SupplementContent"><div class="SupplementContent-ItemWrapper SupplementContent-ItemWrapper_content" data-testid="supplement-item-wrapper"><a class="SupplementContent-ImageLink" href="/internal-combustion-engines/2024-wards-10-best-engines-propulsion-systems-winner-toyota-gr-corolla-1-6l-turbocharged-i-3" data-discover="true"><img data-component="image" class="SupplementContent-Image" data-src="https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltef6811a681581f59/66f71067a2843484435d6a28/ToyotaGRCorolla.jpeg?width=700&auto=webp&quality=80&disable=upscale" src="https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltef6811a681581f59/66f71067a2843484435d6a28/ToyotaGRCorolla.jpeg?width=700&auto=webp&quality=80&disable=upscale" loading="lazy" alt="" title=""/></a><div class="SupplementContent-TextPreview"><a data-component="keyword" class="Keyword Keyword_variant_alternate Keyword_title_internalCombustionEngines SupplementContent-Keyword" href="/vehicles/internal-combustion-engines" data-discover="true">Internal Combustion Engines</a><a class="SupplementContent-Title" href="/internal-combustion-engines/2024-wards-10-best-engines-propulsion-systems-winner-toyota-gr-corolla-1-6l-turbocharged-i-3" data-discover="true">2024 Wards 10 Best Engines & Propulsion Systems Winner: Toyota GR Corolla – 1.6L Turbocharged I-3</a><p class="SupplementContent-Summary">This video clip highlighting the Toyota GR Corolla – 1.6L Turbocharged I-3 was played during this year’s ceremony celebrating the 2024 winners.</p></div></div><div class="SupplementContent-ItemWrapper SupplementContent-ItemWrapper_content" data-testid="supplement-item-wrapper"><a class="SupplementContent-ImageLink" href="/hybrid/2024-wards-10-best-engines-propulsion-systems-winner-toyota-camry-xse-awd-2-5l-i-4-hev" data-discover="true"><img data-component="image" class="SupplementContent-Image" data-src="https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltcec7883b25fd68c1/66f710675d8d5725878fa39b/ToyotaCamry_HEV.jpeg?width=700&auto=webp&quality=80&disable=upscale" src="https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltcec7883b25fd68c1/66f710675d8d5725878fa39b/ToyotaCamry_HEV.jpeg?width=700&auto=webp&quality=80&disable=upscale" loading="lazy" alt="" title=""/></a><div class="SupplementContent-TextPreview"><a data-component="keyword" class="Keyword Keyword_variant_alternate Keyword_title_hybrid SupplementContent-Keyword" href="/vehicles/hybrid" data-discover="true">Hybrid</a><a class="SupplementContent-Title" href="/hybrid/2024-wards-10-best-engines-propulsion-systems-winner-toyota-camry-xse-awd-2-5l-i-4-hev" data-discover="true">2024 Wards 10 Best Engines & Propulsion Systems Winner: Toyota Camry XSE AWD – 2.5L I-4 HEV</a><p class="SupplementContent-Summary">This video clip highlighting the Toyota Camry XSE AWD – 2.5L I-4 HEV was played during this year’s ceremony celebrating the 2024 winners.</p></div></div><div class="SupplementContent-ItemWrapper" data-testid="supplement-item-wrapper"><a class="SupplementContent-ImageLink" href="/internal-combustion-engines/2024-wards-10-best-engines-propulsion-systems-winner-ram-1500-tungsten-3-0l-turbocharged-i-6" data-discover="true"><img data-component="image" class="SupplementContent-Image" data-src="https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltf033f245f578cdbf/66f71066529377c53108571d/RAM_1500.jpeg?width=700&auto=webp&quality=80&disable=upscale" src="https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltf033f245f578cdbf/66f71066529377c53108571d/RAM_1500.jpeg?width=700&auto=webp&quality=80&disable=upscale" loading="lazy" alt="" title=""/></a><div class="SupplementContent-TextPreview"><a data-component="keyword" class="Keyword Keyword_variant_alternate Keyword_title_internalCombustionEngines SupplementContent-Keyword" href="/vehicles/internal-combustion-engines" data-discover="true">Internal Combustion Engines</a><a class="SupplementContent-Title" href="/internal-combustion-engines/2024-wards-10-best-engines-propulsion-systems-winner-ram-1500-tungsten-3-0l-turbocharged-i-6" data-discover="true">2024 Wards 10 Best Engines & Propulsion Systems Winner: Ram 1500 Tungsten – 3.0L Turbocharged I-6</a><p class="SupplementContent-Summary">This 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Chaos\",\"/industry/u-k-relaxes-bev-sales-targets-amid-tariff-chaos\",{},\"2025-04-08T07:39:06.000Z\",[764],{\"_59\":187,\"_188\":189,\"_190\":191,\"_718\":740},{\"_722\":29,\"_723\":766},[],{\"_194\":711,\"_182\":768,\"_162\":769,\"_167\":771,\"_172\":772,\"_174\":772,\"_713\":773,\"_169\":771,\"_175\":774,\"_178\":209,\"_180\":210,\"_184\":775,\"_192\":247,\"_720\":780},\"Podcast\",{\"_39\":770,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltf757b5685adc8e9d/67f2c22bb9bace36fd79f7f8/nikola_fcev_biagi.jpg\",\"WardsAuto Podcast: What Next for Hydrogen in Trump Era\",\"/industry/wardsauto-podcast-what-next-for-hydrogen-in-trump-era\",{},\"2025-04-07T16:05:17.000Z\",[776],{\"_59\":777,\"_188\":778,\"_190\":779,\"_718\":40},\"Wards Staff\",\"/author/wards-staff\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltc8249ec0e85ddb29/67250eb5a129622e6592c4e8/150x150_Wards.jpg\",{\"_722\":29,\"_723\":781},[],{\"_194\":711,\"_182\":183,\"_162\":783,\"_167\":785,\"_172\":786,\"_174\":786,\"_713\":787,\"_169\":785,\"_175\":788,\"_178\":209,\"_180\":210,\"_184\":789,\"_192\":350,\"_720\":791},{\"_39\":784,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltd418853080cbd560/67eebef9c3c9090e4d3aec29/0404ispot.png\",\"Jeep Tops Latest Ranking of Most-Seen Auto TV Ads\",\"/industry/jeep-tops-latest-ranking-of-most-seen-auto-tv-ads\",{},\"2025-04-04T11:23:00.000Z\",[790],{\"_59\":777,\"_188\":778,\"_190\":779,\"_718\":40},{\"_722\":29,\"_723\":792},[],\"recent\",\"recentLabel\",\"Featured News\",\"ctaButton\",\"See More News 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News\",\"rightColumnData\",{\"_111\":869,\"_815\":870,\"_864\":914},\"Commentary\",[871,881,894,897],{\"_90\":818,\"_704\":872},{\"_162\":873,\"_167\":354,\"_169\":354,\"_172\":356,\"_174\":356,\"_713\":874,\"_182\":183,\"_175\":176,\"_177\":40,\"_178\":330,\"_180\":331,\"_194\":875,\"_184\":876,\"_192\":350,\"_720\":879},{\"_165\":40,\"_39\":353},{},\"contributor-focused\",[877],{\"_59\":359,\"_188\":360,\"_190\":361,\"_111\":878,\"_718\":878},\"Cox Automotive, Director of Performance Management \u0026 Product Consulting, Retail Software Solutions\",{\"_722\":29,\"_723\":880},[],{\"_90\":818,\"_704\":882},{\"_162\":883,\"_167\":885,\"_169\":885,\"_172\":886,\"_174\":886,\"_713\":887,\"_182\":183,\"_175\":888,\"_177\":40,\"_178\":209,\"_180\":210,\"_194\":875,\"_184\":889,\"_192\":891,\"_720\":892},{\"_165\":40,\"_39\":884},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blta56c637b84b70571/67eef2c73d46cd561e0d14b4/x5.jpeg\",\"Future Auto Jobs From Tariffs? The Numbers Don’t Add Up\",\"/industry/future-auto-jobs-from-tariffs-the-numbers-don-t-add-up\",{},\"Apr 4, 2025\",[890],{\"_59\":234,\"_188\":235,\"_190\":236,\"_111\":719,\"_718\":719},5,{\"_722\":29,\"_723\":893},[],{\"_90\":836,\"_704\":895},{\"_838\":896},\"native_latestright_1v\",{\"_90\":818,\"_704\":898},{\"_162\":899,\"_167\":901,\"_169\":901,\"_172\":902,\"_174\":902,\"_713\":903,\"_182\":183,\"_175\":904,\"_177\":40,\"_178\":131,\"_180\":132,\"_194\":875,\"_184\":905,\"_192\":911,\"_720\":912},{\"_165\":40,\"_39\":900},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt0128cedb007b7091/67ea88899dda8ded6a41718a/bikeshare.jpg\",\"Peak Auto: Why the Global Auto Industry Has Stopped Growing\",\"/vehicles/peak-auto-why-the-global-auto-industry-has-stopped-growing\",{},\"Mar 31, 2025\",[906],{\"_59\":907,\"_188\":908,\"_190\":909,\"_111\":910,\"_718\":910},\"John McElroy\",\"/author/john-mcelroy\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltfaef1ef61b02d7c1/6614eb95b8b28082c1c9de21/McElroy_201.jpg\",\"Columnist\",6,{\"_722\":29,\"_723\":913},[],{\"_111\":915,\"_61\":916},\"More Commentary\",\"/latest-commentary\",\"displayAds\",{\"_919\":920,\"_838\":-7},\"position\",\"None\",\"rightSectionDisplayType\",\"contributorFocused\",\"moduleHeight\",\"short\",\"moduleLocation\",\"homepage\",\"adConfig\",{\"_929\":930,\"_931\":24},\"displayAdOption\",\"none\",\"nativeAdOption\",{\"_90\":933,\"_702\":934,\"_704\":935},\"module_newsletter_promo\",\"blt9fed09ee18792c0b\",{\"_111\":936,\"_649\":937,\"_938\":934,\"_650\":939,\"_194\":197,\"_940\":941,\"_942\":24},\"Subscribe to a WardsAuto newsletter today!\",\"Get the latest automotive news delivered daily or weekly. With 6 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.\",\"newsletterId\",\"SUBSCRIBE\",\"mode\",\"dark\",\"isOnHomepage\",{\"_90\":944,\"_702\":945,\"_704\":946,\"_927\":1713},\"module_three_column_highlight\",\"bltde08eb35fd487e6a\",{\"_706\":24,\"_111\":947,\"_925\":926,\"_800\":801,\"_704\":948},\"Homepage 3 Column Highlight\",[949,1113,1506],{\"_815\":950,\"_111\":209,\"_864\":1111},[951,962,1048],{\"_90\":818,\"_704\":952},{\"_182\":245,\"_194\":953,\"_196\":954,\"_162\":955,\"_167\":241,\"_170\":242,\"_956\":957,\"_169\":241,\"_172\":243,\"_174\":243,\"_713\":958,\"_175\":176,\"_192\":247,\"_178\":209,\"_180\":210,\"_184\":959,\"_720\":960},\"card-horizontal\",\"horizontal\",{\"_39\":240,\"_165\":40},\"articleBody\",[],{},[],{\"_722\":29,\"_723\":961},[],{\"_90\":818,\"_704\":963},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":964,\"_167\":748,\"_170\":965,\"_956\":966,\"_169\":748,\"_172\":749,\"_174\":749,\"_713\":1043,\"_175\":176,\"_192\":350,\"_178\":209,\"_180\":210,\"_184\":1044,\"_720\":1046},{\"_39\":747,\"_165\":40},\"Toyota has invested tens of billions in U.S. vehicle, engine and battery production. It is facing stiff tariff costs, along with other Japanese automakers, from its best trading partner despite Japan having no tariffs on vehicles imported into Japan.\",[967,978,983,988,993,998,1003,1008,1013,1018,1023,1028,1033,1038],{\"_90\":968,\"_969\":970,\"_973\":974},\"paragraph\",\"attrs\",{\"_971\":972},\"textAlign\",\"left\",\"content\",[975],{\"_90\":976,\"_976\":977},\"text\",\"Japanese automakers, with decades of investments in the U.S., are looking at major fallout from President Trump’s tariffs. The cost of tariffs for the country’s seven biggest car brands could exceed ¥3.5 trillion ($24 billion), says UBS Securities. Toyota alone accounts for ¥1.8 trillion ($12 billion), the firm says.\",{\"_90\":968,\"_969\":979,\"_973\":980},{\"_971\":972},[981],{\"_90\":976,\"_976\":982},\"The irony: Japan does not charge U.S. automakers, or any foreign automakers, tariffs on vehicles imported into Japan. Japan does charge nominal tariffs on other categories of goods: agriculture (15.5%) and clothing (9.2%), according to Trade.gov.\",{\"_90\":968,\"_969\":984,\"_973\":985},{\"_971\":972},[986],{\"_90\":976,\"_976\":987},\"In fairness to American importers, the Japanese automobile market has not been welcoming. The nation’s buyers prefer home-country brands and smaller cars in general, many of which fit into tight size and powertrain restrictions imposed by the Japanese government. The simple fact that Japanese vehicles are right-hand drive creates a barrier for U.S. automakers geared to building left-hand-drive vehicles.\",{\"_90\":968,\"_969\":989,\"_973\":990},{\"_971\":972},[991],{\"_90\":976,\"_976\":992},\"What can the Japanese automakers do in response to the tariffs?\",{\"_90\":968,\"_969\":994,\"_973\":995},{\"_971\":972},[996],{\"_90\":976,\"_976\":997},\"“Japanese car manufacturers will probably have to take some kind of action, such as transferring production to the United States,” says Kohei Takahashi, an analyst at UBS.\",{\"_90\":968,\"_969\":999,\"_973\":1000},{\"_971\":972},[1001],{\"_90\":976,\"_976\":1002},\"The Japan Automobile Manufacturers Association (JAMA) says more than 30% of all Japanese car exports in 2023 went to the U.S., making it the largest single-country export destination. Trade data from Japan’s Ministry of Finance shows that cars accounted for around 30%, or ¥6 trillion ($40 billion), of total exports from Japan to the U.S. in 2024.\",{\"_90\":968,\"_969\":1004,\"_973\":1005},{\"_971\":972},[1006],{\"_90\":976,\"_976\":1007},\"Toyota has a significant manufacturing presence in the U.S. and could transfer production into the U.S., but it would take time. And Toyota would have to be convinced that tariffs are permanent, even if Democrats regain control of Congress and/or the White House. In 2024, Toyota built an estimated 1.5 million vehicles inside the U.S., against capacity of the same, according to Wards' analysis, suggesting the automaker would have to increase its manufacturing footprint if forced to move more production to the states.\",{\"_90\":968,\"_969\":1009,\"_973\":1010},{\"_971\":972},[1011],{\"_90\":976,\"_976\":1012},\"Toyota has assembly plants in Kentucky, Alabama, Mississippi, Indiana and Texas, engine plants in Alabama and West Virginia and a battery plant in North Carolina. It also has two plants in Mexico that build the Tacoma.\",{\"_90\":968,\"_969\":1014,\"_973\":1015},{\"_971\":972},[1016],{\"_90\":976,\"_976\":1017},\"The Corolla and RAV4 have been among the best-selling models in the U.S. for decades. However, the RAV4 is manufactured in Canada, and even though the Corolla is made in the U.S., 25% of its parts are imported.\",{\"_90\":968,\"_969\":1019,\"_973\":1020},{\"_971\":972},[1021],{\"_90\":976,\"_976\":1022},\"Toyota’s North American division has informed its suppliers that it will pay for the extra costs of parts imported from Mexico and Canada.\",{\"_90\":968,\"_969\":1024,\"_973\":1025},{\"_971\":972},[1026],{\"_90\":976,\"_976\":1027},\"Toyota imports the following models into the U.S. from Japan, Mexico and Canada: 4Runner, Land Cruiser, Prius, GR Corolla, GR Supra, Mirai, Venza and Tacoma.\",{\"_90\":968,\"_969\":1029,\"_973\":1030},{\"_971\":972},[1031],{\"_90\":976,\"_976\":1032},\"According to one Congressional staffer who spoke with WardsAuto on Monday, lobbyists representing Japanese automakers are working through members of Congress to get relief from tariffs, making the case that they have been huge investors in red states and red districts. Besides Toyota, Nissan, Honda and Subaru all have factories and supplier campuses in red states.\",{\"_90\":968,\"_969\":1034,\"_973\":1035},{\"_971\":972},[1036],{\"_90\":976,\"_976\":1037},\"The staffer says they are watching closely to see if Trump gives relief to Japanese automakers and not the Detroit Three and Tesla. “That will be interesting,” the staffer says.\",{\"_90\":968,\"_969\":1039,\"_973\":1040},{\"_971\":972},[1041],{\"_90\":976,\"_976\":1042},\"“It’s chaotic, because the White House is trying to undo decades of trade agreements and upending tens of billions of investments in a month, and they don’t seem to care about the details or the fallout,” the staffer tells WardsAuto on background because they are not authorized to speak for the Congressperson.\",{},[1045],{\"_59\":234,\"_190\":236,\"_188\":235},{\"_722\":29,\"_723\":1047},[],{\"_90\":818,\"_704\":1049},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":1050,\"_167\":759,\"_170\":1051,\"_956\":1052,\"_169\":759,\"_172\":760,\"_174\":760,\"_713\":1106,\"_175\":176,\"_192\":193,\"_178\":209,\"_180\":210,\"_184\":1107,\"_720\":1109},{\"_39\":758,\"_165\":40},\"U.S. tariffs force a relaxation of clean-air targets in the face of consumers already resisting the switch to BEVs.\",[1053,1058,1063,1068,1073,1091,1096,1101],{\"_90\":968,\"_969\":1054,\"_973\":1055},{\"_971\":972},[1056],{\"_90\":976,\"_976\":1057},\"The U.K.’s government, for now, is relaxing its battery-electric vehicle sales targets as its domestic auto industry faces U.S. tariffs on top of existing challenges, including a slowdown in consumer demand for BEVs and rising competition from cheap Chinese electrics.\",{\"_90\":968,\"_969\":1059,\"_973\":1060},{\"_971\":972},[1061],{\"_90\":976,\"_976\":1062},\"The change also allows sales of new hybrid gasoline or diesel powertrain vehicles to continue until 2035, beyond the previous deadline of 2030.\",{\"_90\":968,\"_969\":1064,\"_973\":1065},{\"_971\":972},[1066],{\"_90\":976,\"_976\":1067},\"The nation’s domestic manufacturers have been warning the government since last year that they cannot meet the government’s sales targets for BEVs. The added challenge of the U.S.’s 25% blanket tariff on all imported foreign-made vehicles has forced the government’s hand to modify regulations.\",{\"_90\":968,\"_969\":1069,\"_973\":1070},{\"_971\":972},[1071],{\"_90\":976,\"_976\":1072},\"Transport Secretary Heidi Alexander tells BBC Breakfast the changes are not a “silver bullet,” but part of a broadersolution to U.S. tariffs.\",{\"_90\":968,\"_969\":1074,\"_973\":1075},{\"_971\":972},[1076,1078,1089],{\"_90\":976,\"_976\":1077},\"Welcoming the move, auto industry representative body, the Society of Motor Manufacturers and Traders (SMMT), says the \",{\"_90\":976,\"_1079\":1080,\"_976\":1088},\"marks\",[1081],{\"_90\":188,\"_969\":1082},{\"_5\":1083,\"_1084\":1085,\"_1086\":-5,\"_1087\":-5},\"https://www.wardsauto.com/automakers/desperate-u-k-automaker-bev-discounts-unsustainable-smmt\",\"target\",\"_self\",\"rel\",\"class\",\"government is finally listening to the industry challenges\",{\"_90\":976,\"_976\":1090},\".\",{\"_90\":968,\"_969\":1092,\"_973\":1093},{\"_971\":972},[1094],{\"_90\":976,\"_976\":1095},\"Mike Hawes, SMMT chief executive, says in a statement: “Industry remains committed to decarbonizing road transport, but the ZEV mandate targets are incredibly challenging, especially with a paucity of consumer demand and geopolitical upheaval. Growing EV demand to the levels needed still requires equally bold fiscal incentives, however, to give motorists full confidence to switch.\",{\"_90\":968,\"_969\":1097,\"_973\":1098},{\"_971\":972},[1099],{\"_90\":976,\"_976\":1100},\"“We await full details of the regulatory amendments but, given the potentially severe headwinds facing manufacturers following the introduction of U.S. tariffs, greater action will almost certainly be needed to safeguard our industry’s competitiveness,” Hawes says.\",{\"_90\":968,\"_969\":1102,\"_973\":1103},{\"_971\":972},[1104],{\"_90\":976,\"_976\":1105},\"“In this vastly changed world, a package of measures is needed to support manufacturing, especially the supply chain, so our industry can deliver the economic growth, jobs and investment the country needs,” Hawes says.\",{},[1108],{\"_59\":187,\"_190\":191,\"_188\":189},{\"_722\":29,\"_723\":1110},[],{\"_111\":1112,\"_61\":210},\"View More\",{\"_815\":1114,\"_111\":323,\"_864\":1505},[1115,1240,1362],{\"_90\":818,\"_704\":1116},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":1117,\"_167\":342,\"_170\":343,\"_956\":1118,\"_169\":342,\"_172\":344,\"_174\":344,\"_713\":1235,\"_175\":176,\"_192\":350,\"_178\":330,\"_180\":331,\"_184\":1236,\"_720\":1238},{\"_39\":341,\"_165\":40},[1119,1124,1133,1138,1146,1151,1159,1164,1171,1176,1181,1188,1198,1203],{\"_90\":968,\"_969\":1120,\"_973\":1121},{\"_971\":972},[1122],{\"_90\":976,\"_976\":1123},\"Electric-vehicle interest may not be surging, but it’s far from fading – even in the face of political upheaval and market uncertainty.\",{\"_90\":968,\"_969\":1125,\"_973\":1126},{\"_971\":972},[1127,1129,1131],{\"_90\":976,\"_976\":1128},\"While new federal policies, including a rollback of EV incentives and a levy of aggressive import tariffs, are dominating headlines, industry data tells a more nuanced story when it comes to the U.S. EV market.\",{\"_90\":1130},\"hardBreak\",{\"_90\":976,\"_976\":1132},\"Dealers, take note: Shoppers continue to visit showrooms and search websites with EVs on their minds. The bottom line: Tthe EV market isn’t immune to political and economic shifts – but it’s proving to be more resilient than many expected, J.D. Power’s latest E-Vision Intelligence Report reveals.\",{\"_90\":968,\"_969\":1134,\"_973\":1135},{\"_971\":972},[1136],{\"_90\":976,\"_976\":1137},\"Despite all the volatility in the headlines, overall EV market share climbed to 9.3% in March 2025 – up from 8.4% a year ago, according to the report. Although the upward trend is modest and EV retail growth appears to be stabilizing – share is lining up neatly with J.D. Power’s 2025 projection of 9.1%, flat with 2024 and ahead of 2023’s market penetration. The EV market is maturing, not retreating.\",{\"_90\":968,\"_969\":1139,\"_973\":1140},{\"_971\":972},[1141],{\"_90\":976,\"_1079\":1142,\"_976\":1145},[1143],{\"_90\":1144},\"bold\",\"EV Consideration Remains Steady\",{\"_90\":968,\"_969\":1147,\"_973\":1148},{\"_971\":972},[1149],{\"_90\":976,\"_976\":1150},\"Roughly one in four vehicle shoppers today seriously considers purchasing an EV, J.D. Power says. In March 2025, 23% of new-vehicle shoppers said they were “very likely” to consider an EV in the next year. That’s virtually unchanged from February and up slightly from 22.5% in March 2024.\",{\"_90\":968,\"_969\":1152,\"_973\":1153},{\"_971\":972},[1154,1156,1157],{\"_90\":976,\"_976\":1155},\"J.D. Power notes that this core group of EV intenders tends to live in the West and Northeast regions of the U.S. and earn over $100,000 annually. Political affiliation appears to be influencing intent as well: Consideration is “down three percentage points to 20% among vehicle shoppers who cite their political party affiliation as Republican,” the report states. “At 30%, the ‘very likely’ consideration rate slightly improves (up 0.4 percentage points) among those who identify as Democrat.”\",{\"_90\":1130},{\"_90\":976,\"_976\":1158},\"Whether that will change with the political blowback to Tesla CEO Elon Musk remains to be seen.\",{\"_90\":968,\"_969\":1160,\"_973\":1161},{\"_971\":972},[1162],{\"_90\":976,\"_976\":1163},\"But as the J.D. Power analysis suggests, there’s an opportunity for dealers to refine their EV messaging based on region, income level and even cultural mindset; demand isn’t monolithic – EV buyers are part of a diverse market requiring tailored approaches to selling.\",{\"_90\":968,\"_969\":1165,\"_973\":1166},{\"_971\":972},[1167],{\"_90\":976,\"_1079\":1168,\"_976\":1170},[1169],{\"_90\":1144},\"Tesla Still Top of Mind, but Losing Ground\",{\"_90\":968,\"_969\":1172,\"_973\":1173},{\"_971\":972},[1174],{\"_90\":976,\"_976\":1175},\"For now, Tesla remains the most-considered EV brand, but its grip is loosening, with 18.2% of those currently in the market for a new vehicle indicating that they are “somewhat likely” or “very likely” to consider an EV, selecting Tesla as their top brand, according to the report. That number is up slightly from February but down from 20.5% in March 2024.\",{\"_90\":968,\"_969\":1177,\"_973\":1178},{\"_971\":972},[1179],{\"_90\":976,\"_976\":1180},\"Many analysts believe Tesla’s woes are partly due to the political blowback over Musk’s role in the Trump Admin., culminating in protests at U.S. Tesla showrooms and curbed demand. Notably, only one Tesla made the top 10 in consumer consideration this year, though the Model 3, ranked fourth in March 2024, has slipped to seventh place.\",{\"_90\":968,\"_969\":1182,\"_973\":1183},{\"_971\":972},[1184],{\"_90\":976,\"_1079\":1185,\"_976\":1187},[1186],{\"_90\":1144},\"What Dealers Should Do Now\",{\"_90\":968,\"_969\":1189,\"_973\":1190},{\"_971\":972},[1191,1193,1196],{\"_90\":976,\"_976\":1192},\"So, with\",{\"_90\":976,\"_1079\":1194,\"_976\":369},[1195],{\"_90\":1144},{\"_90\":976,\"_976\":1197},\"consumer interest in EVs holding firm despite the policy shifts, what’s the takeaway for dealers? Don’t pause your EV strategy.\",{\"_90\":968,\"_969\":1199,\"_973\":1200},{\"_971\":972},[1201],{\"_90\":976,\"_976\":1202},\"Here’s what analysts say proactive dealers should be doing to continue driving EV sales:\",{\"_90\":1204,\"_973\":1205},\"bulletList\",[1206,1214,1221,1228],{\"_90\":1207,\"_973\":1208},\"listItem\",[1209],{\"_90\":968,\"_969\":1210,\"_973\":1211},{\"_971\":972},[1212],{\"_90\":976,\"_976\":1213},\"High-income buyers and customers in coastal states remain key EV adopters. Tailor your outreach accordingly.\",{\"_90\":1207,\"_973\":1215},[1216],{\"_90\":968,\"_969\":1217,\"_973\":1218},{\"_971\":972},[1219],{\"_90\":976,\"_976\":1220},\"With federal incentives in flux, reinforce the benefits of EV ownership – fuel savings, lower maintenance costs and access to HOV lanes or local tax credits.\",{\"_90\":1207,\"_973\":1222},[1223],{\"_90\":968,\"_969\":1224,\"_973\":1225},{\"_971\":972},[1226],{\"_90\":976,\"_976\":1227},\"As Tesla’s influence wanes, other brands are gaining traction. Make sure your inventory reflects the evolving landscape of EV consideration.\",{\"_90\":1207,\"_973\":1229},[1230],{\"_90\":968,\"_969\":1231,\"_973\":1232},{\"_971\":972},[1233],{\"_90\":976,\"_976\":1234},\"Consumers may be confused or wary of the current policy climate. Empower your sales team to answer questions clearly and confidently.\",{},[1237],{\"_59\":347,\"_190\":349,\"_188\":348},{\"_722\":29,\"_723\":1239},[],{\"_90\":818,\"_704\":1241},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":1242,\"_167\":354,\"_170\":355,\"_956\":1243,\"_169\":354,\"_172\":356,\"_174\":356,\"_713\":1357,\"_175\":176,\"_192\":350,\"_178\":330,\"_180\":331,\"_184\":1358,\"_720\":1360},{\"_39\":353,\"_165\":40},[1244,1249,1254,1261,1286,1291,1296,1303,1311,1316,1323,1332,1337,1342,1347,1355],{\"_90\":968,\"_969\":1245,\"_973\":1246},{\"_971\":972},[1247],{\"_90\":976,\"_976\":1248},\"As trust and transparency increasingly drive consumer behavior, compliance has evolved from a back-office task to a critical element of building and sustaining customer relationships. For dealerships, the ever-changing landscape of regulations surrounding consumer data privacy, pricing transparency and communication rules – as well as the steady increase in fraud - have made compliance a top priority.\",{\"_90\":968,\"_969\":1250,\"_973\":1251},{\"_971\":972},[1252],{\"_90\":976,\"_976\":1253},\"In this Q\u0026A, Robert Newman, Director of Performance Management \u0026 Product Consulting at Cox Automotive, shares actionable insights on how dealerships can address common compliance challenges to protect their reputations, foster customer loyalty and navigate today’s consumer-driven market.\",{\"_90\":968,\"_969\":1255,\"_973\":1256},{\"_971\":972},[1257],{\"_90\":976,\"_1079\":1258,\"_976\":1260},[1259],{\"_90\":1144},\"Q1: How can dealerships proactively address rising digital fraud risks, especially synthetic identity fraud?\",{\"_90\":968,\"_969\":1262,\"_973\":1263},{\"_971\":972},[1264,1268,1270,1276,1278,1284],{\"_90\":976,\"_1079\":1265,\"_976\":1267},[1266],{\"_90\":1144},\"Newman:\",{\"_90\":976,\"_976\":1269},\" Digital fraud continues to grow, posing significant risks for dealerships. \",{\"_90\":976,\"_1079\":1271,\"_976\":1275},[1272],{\"_90\":188,\"_969\":1273},{\"_5\":1274,\"_1084\":1085,\"_1086\":-5,\"_1087\":-5},\"https://www.ftc.gov/news-events/news/press-releases/2024/02/nationwide-fraud-losses-top-10-billion-2023-ftc-steps-efforts-protect-public\",\"Fraud loss topped 10 billion in 2023\",{\"_90\":976,\"_976\":1277},\" (the most recent data available), with synthetic identity fraud posing a significant challenge as digital transactions become the norm in automotive retail. This type of fraud involves combining real and fake information to create false identities, making it difficult to detect. Given this rise in fraud, the Federal Trade Commission (FTC) and state governments are responding with stricter regulations, including updates to the \",{\"_90\":976,\"_1079\":1279,\"_976\":1283},[1280],{\"_90\":188,\"_969\":1281},{\"_5\":1282,\"_1084\":1085,\"_1086\":-5,\"_1087\":-5},\"https://www.wardsauto.com/dealers/the-safeguards-rule-is-here\",\"Safeguards Rule\",{\"_90\":976,\"_976\":1285},\", which now requires enhanced security measures to protect consumer data. For example, encryption and multi-factor authentication can help protect customer information.\",{\"_90\":968,\"_969\":1287,\"_973\":1288},{\"_971\":972},[1289],{\"_90\":976,\"_976\":1290},\"To combat digital fraud, dealerships should adopt multi-layered identity verification processes. These might include Synthetic ID fraud detection software, “out-of-wallet” questions that verify hard-to-access information and biometric authentication technologies to add an extra layer of security.\",{\"_90\":968,\"_969\":1292,\"_973\":1293},{\"_971\":972},[1294],{\"_90\":976,\"_976\":1295},\"Equally important is employee training. Your staff should know how to spot red flags, such as inconsistencies in customer information or suspicious purchasing behaviors and understand how to respond effectively. Sales and F\u0026I staff should be taught to listen to their gut instincts and exercise extra diligence when a deal seems too good to be true.\",{\"_90\":968,\"_969\":1297,\"_973\":1298},{\"_971\":972},[1299],{\"_90\":976,\"_1079\":1300,\"_976\":1302},[1301],{\"_90\":1144},\"Q2: What steps should dealerships take to comply with new data breach disclosure requirements?\",{\"_90\":968,\"_969\":1304,\"_973\":1305},{\"_971\":972},[1306,1309],{\"_90\":976,\"_1079\":1307,\"_976\":1267},[1308],{\"_90\":1144},{\"_90\":976,\"_976\":1310},\" Data breaches have become a growing concern across industries, and dealerships are no exception. The consequences of a data breach extend far beyond fines; they can erode customer trust and damage your dealership’s reputation. With new regulations requiring swift notification to affected customers and regulatory bodies when sensitive data is compromised, having a strong data breach response plan is non-negotiable.\",{\"_90\":968,\"_969\":1312,\"_973\":1313},{\"_971\":972},[1314],{\"_90\":976,\"_976\":1315},\"A comprehensive data breach response plan should include clear steps for detecting breaches, containing the damage and notifying affected parties. Dealers should also focus on proactive measures, including implementing encryption protocols, conducting regular vulnerability assessments and enforcing strict access controls to safeguard sensitive customer information.\",{\"_90\":968,\"_969\":1317,\"_973\":1318},{\"_971\":972},[1319],{\"_90\":976,\"_1079\":1320,\"_976\":1322},[1321],{\"_90\":1144},\"Q3: How can dealerships ensure compliance with strict record-keeping and customer consent requirements?\",{\"_90\":968,\"_969\":1324,\"_973\":1325},{\"_971\":972},[1326,1330],{\"_90\":976,\"_1079\":1327,\"_976\":1329},[1328],{\"_90\":1144},\"Newman: \",{\"_90\":976,\"_976\":1331},\"Detailed record-keeping isn’t just a regulatory requirement—it’s a powerful tool that protects your dealership in the event of disputes or audits. For instance, because it’s required to have consumer consent to pull credit on a deal, it’s important to keep those records available for later reference. Detailed documentation of every transaction, communication, and consent agreement is essential. This ensures that dealerships can demonstrate compliance while addressing any potential customer concerns.\",{\"_90\":968,\"_969\":1333,\"_973\":1334},{\"_971\":972},[1335],{\"_90\":976,\"_976\":1336},\"To streamline the process, investing in secure digital record-keeping systems is crucial. These systems should store and organize customer data, consent forms, and compliance documentation in a way that is both accessible and secure. Regular audits of these records and consistent staff training are also important to ensure compliance and efficiency.\",{\"_90\":968,\"_969\":1338,\"_973\":1339},{\"_971\":972},[1340],{\"_90\":976,\"_976\":1341},\"Keeping well-organized, accurate records is essential to maintaining transparency, building trust and avoiding costly compliance pitfalls.\",{\"_90\":968,\"_969\":1343,\"_973\":1344},{\"_971\":972},[1345],{\"_90\":976,\"_976\":1346},\"In an industry where customer loyalty is your biggest asset, compliance isn’t just about avoiding penalties – it’s about building a reputation for trustworthiness and ethical business practices. By strengthening fraud prevention measures, preparing for data breaches and maintaining meticulous records, dealerships can protect their operations while fostering customer confidence.\",{\"_90\":968,\"_969\":1348,\"_973\":1349},{\"_971\":972},[1350],{\"_90\":976,\"_1079\":1351,\"_976\":1354},[1352],{\"_90\":1353},\"italic\",\"Robert Newman is the director of performance management and product consulting retail software solutions at Cox Automotive. He specializes in optimizing sales and profits for both new and used car dealerships.\",{\"_90\":968,\"_969\":1356},{\"_971\":972},{},[1359],{\"_59\":359,\"_190\":361,\"_188\":360},{\"_722\":29,\"_723\":1361},[],{\"_90\":818,\"_704\":1363},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":1364,\"_167\":1366,\"_170\":1367,\"_956\":1368,\"_169\":1366,\"_172\":1495,\"_174\":1495,\"_713\":1496,\"_175\":1497,\"_192\":350,\"_178\":330,\"_180\":331,\"_184\":1498,\"_720\":1503},{\"_39\":1365,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltad574f1597dde705/67f02af9d684a9502f41447b/0404awEase.jpg\",\"Fewer Cars, More Friction: Tariffs Rattle Dealership Floors\",\"Dealers brace for low inventory, rising prices and shopper dissatisfaction.\",[1369,1374,1379,1384,1389,1394,1399,1412,1417,1422,1427,1432,1439,1444,1449,1454,1459,1464,1469,1476,1481,1486,1491,1493],{\"_90\":968,\"_969\":1370,\"_973\":1371},{\"_971\":972},[1372],{\"_90\":976,\"_976\":1373},\"Consumers found it easier to purchase a vehicle in March compared to February but expect that to change in April due to tariffs, David Thomas, director of content marketing and automotive industry analyst at CDK Global says.\",{\"_90\":968,\"_969\":1375,\"_973\":1376},{\"_971\":972},[1377],{\"_90\":976,\"_976\":1378},\"“The thing going forward with tariffs is no matter what is revealed (about the tariffs), inventory is going to go down,” Thomas tells WardsAuto. “Automakers aren’t going to ship as many cars to dealers.”\",{\"_90\":968,\"_969\":1380,\"_973\":1381},{\"_971\":972},[1382],{\"_90\":976,\"_976\":1383},\"Each month, CDK surveys 350-400 consumers who have recently purchased a vehicle to determine an Ease of Purchase Scorecard – how easy a consumer found it to buy that vehicle.\",{\"_90\":968,\"_969\":1385,\"_973\":1386},{\"_971\":972},[1387],{\"_90\":976,\"_976\":1388},\"In March, 89% said it was easy to purchase a vehicle, up from 87% in February.\",{\"_90\":968,\"_969\":1390,\"_973\":1391},{\"_971\":972},[1392],{\"_90\":976,\"_976\":1393},\"Eighty percent found the vehicle they “hoped” to purchase, up from 79% in February. Of those, 56% were in stock, up from 49% in February. The majority of the remainder were in transit or factory ordered. \",{\"_90\":968,\"_969\":1395,\"_973\":1396},{\"_971\":972},[1397],{\"_90\":976,\"_976\":1398},\"Consumers who want to find the vehicle they hope to purchase in stock is about to change, however.\",{\"_90\":968,\"_969\":1400,\"_973\":1401},{\"_971\":972},[1402,1404,1410],{\"_90\":976,\"_976\":1403},\"Last week, President Trump imposed \",{\"_90\":976,\"_1079\":1405,\"_976\":1409},[1406],{\"_90\":188,\"_969\":1407},{\"_5\":1408,\"_1084\":1085,\"_1086\":-5,\"_1087\":-5},\"https://www.wardsauto.com/industry/global-auto-industry-faces-major-disruption-from-trump-tariffs\",\"wide-ranging tariffs\",{\"_90\":976,\"_976\":1411},\" on imports, including vehicles. The global fallout from the move was almost immediate.\",{\"_90\":968,\"_969\":1413,\"_973\":1414},{\"_971\":972},[1415],{\"_90\":976,\"_976\":1416},\"“If there is one thing we have learned, it is if more people find the car they want, the higher the ease of purchase score goes,” Thomas says. “It is tied together with the customer experience.”\",{\"_90\":968,\"_969\":1418,\"_973\":1419},{\"_971\":972},[1420],{\"_90\":976,\"_976\":1421},\"Buyers now will almost certainly have to visit more dealerships to find the vehicle they want.\",{\"_90\":968,\"_969\":1423,\"_973\":1424},{\"_971\":972},[1425],{\"_90\":976,\"_976\":1426},\"And more consumers already had to visit more dealerships in March, when 24% of shoppers had to visit three or more dealerships to find the vehicle they wanted, up from 20% in February, according to the Ease of Purchase Scorecard.\",{\"_90\":968,\"_969\":1428,\"_973\":1429},{\"_971\":972},[1430],{\"_90\":976,\"_976\":1431},\"“I expect that to be a trend we keep seeing,” Thomas says.\",{\"_90\":968,\"_969\":1433,\"_973\":1434},{\"_971\":972},[1435],{\"_90\":976,\"_1079\":1436,\"_976\":1438},[1437],{\"_90\":1144},\"Pandemic Learnings Come in Handy\",{\"_90\":968,\"_969\":1440,\"_973\":1441},{\"_971\":972},[1442],{\"_90\":976,\"_976\":1443},\"Dealers and consumers have already rehearsed living through a period of low inventory and higher prices during the COVID-19 pandemic, Thomas says. Dealers are more prepared operationally to adjust prices more frequently and watch inventories more closely, he says.\",{\"_90\":968,\"_969\":1445,\"_973\":1446},{\"_971\":972},[1447],{\"_90\":976,\"_976\":1448},\"On the flip side, however, there will be more friction with consumers because of the inevitable price increases, Thomas says.\",{\"_90\":968,\"_969\":1450,\"_973\":1451},{\"_971\":972},[1452],{\"_90\":976,\"_976\":1453},\"At least “consumers were trained by COVID to pay more and not be able to find the car they want,” he says.\",{\"_90\":968,\"_969\":1455,\"_973\":1456},{\"_971\":972},[1457],{\"_90\":976,\"_976\":1458},\"One pandemic adaptation that may be useful to deal with the impact of tariffs is ordering from the factory. That could alleviate consumer anxiety.\",{\"_90\":968,\"_969\":1460,\"_973\":1461},{\"_971\":972},[1462],{\"_90\":976,\"_976\":1463},\"“Maybe a dealer could make someone more at ease ordering from the factory now,” Thomas says.\",{\"_90\":968,\"_969\":1465,\"_973\":1466},{\"_971\":972},[1467],{\"_90\":976,\"_976\":1468},\"On the March scorecard, 17% of consumers ordered their vehicle from the factory, unchanged from February.\",{\"_90\":968,\"_969\":1470,\"_973\":1471},{\"_971\":972},[1472],{\"_90\":976,\"_1079\":1473,\"_976\":1475},[1474],{\"_90\":1144},\"Bright Spot\",{\"_90\":968,\"_969\":1477,\"_973\":1478},{\"_971\":972},[1479],{\"_90\":976,\"_976\":1480},\"No one surveyed in March bought a vehicle entirely online, proving dealerships are still a crucial part of the car-buying process. While the percentage of people buying entirely online is always very low, zero is rare, Thomas says. That proves purchasing entirely online isn’t really what people want, he says.\",{\"_90\":968,\"_969\":1482,\"_973\":1483},{\"_971\":972},[1484],{\"_90\":976,\"_976\":1485},\"“The Carvanas of the world are an anomaly,” Thomas says. “The more questions that car shoppers have, the more they want (the transaction) to be in person.”\",{\"_90\":968,\"_969\":1487,\"_973\":1488},{\"_971\":972},[1489],{\"_90\":976,\"_976\":1490},\"Carvana recently opened its first brick-and-mortar dealership in Casa Grande, AZ, though company officials decline to offer specifics about it.\",{\"_90\":968,\"_969\":1492},{\"_971\":972},{\"_90\":968,\"_969\":1494},{\"_971\":972},\"/finance-insurance/fewer-cars-more-friction-tariffs-rattle-dealership-floors\",{},\"Apr 7, 2025\",[1499],{\"_59\":1500,\"_190\":1501,\"_188\":1502},\"Alysha Webb\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt07801555357f35c9/67461c52c70a87856a57e45c/Alysha-Webb_cropped.jpg\",\"/author/alysha-webb\",{\"_722\":29,\"_723\":1504},[],{\"_111\":1112,\"_61\":324},{\"_815\":1507,\"_111\":131,\"_864\":1712},[1508,1575,1629],{\"_90\":818,\"_704\":1509},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":1510,\"_167\":168,\"_170\":171,\"_956\":1511,\"_169\":168,\"_172\":173,\"_174\":173,\"_713\":1570,\"_175\":176,\"_192\":193,\"_178\":179,\"_180\":181,\"_184\":1571,\"_720\":1573},{\"_39\":164,\"_165\":166},[1512,1517,1522,1534,1539,1544,1549,1560,1565],{\"_90\":968,\"_969\":1513,\"_973\":1514},{\"_971\":972},[1515],{\"_90\":976,\"_976\":1516},\"BYD launches its premium Denza brand in Europe targeting the luxury battery-electric-vehicle models from BMW, Mercedes-Benz and Tesla.\",{\"_90\":968,\"_969\":1518,\"_973\":1519},{\"_971\":972},[1520],{\"_90\":976,\"_976\":1521},\"While it’s a bold move at a time when the high-end BEV sector is under stress on the Continent, the Chinese automaker is laying ground for future sales outside of its domestic market.\",{\"_90\":968,\"_969\":1523,\"_973\":1524},{\"_971\":972},[1525,1527,1533],{\"_90\":976,\"_976\":1526},\"Denza makes its European debut at the Milan Design Week, also attended by \",{\"_90\":976,\"_1079\":1528,\"_976\":1532},[1529],{\"_90\":188,\"_969\":1530},{\"_5\":1531,\"_1084\":1085,\"_1086\":-5,\"_1087\":-5},\"https://www.wardsauto.com/byd/byd-considers-third-european-bev-assembly-plant\",\"executive vice-president Stella Li\",{\"_90\":976,\"_976\":1090},{\"_90\":968,\"_969\":1535,\"_973\":1536},{\"_971\":972},[1537],{\"_90\":976,\"_976\":1538},\"Sales in various European markets willbegin at the end of this year with the BEV version of the Denza Z9 GT sports station wagon boasting the equivalent of 1,000-hp, followed by a hybrid version due in early 2026.\",{\"_90\":968,\"_969\":1540,\"_973\":1541},{\"_971\":972},[1542],{\"_90\":976,\"_976\":1543},\"Prices have yet to be released, but the sticker is likely to be more than BYD’s most expensive model currently on sale in Europe, the Tang performance full-size SUV, retailing from €72,000 ($78,790).\",{\"_90\":968,\"_969\":1545,\"_973\":1546},{\"_971\":972},[1547],{\"_90\":976,\"_976\":1548},\"Denza , once a joint venture owned equally between BYD and Mercedes-Benz, is very much a niche, advanced-technology brand and last year accounted for just 3% of BYD’s 4.2 million global sales last year, with more than 90% of them sold in China.\",{\"_90\":968,\"_969\":1550,\"_973\":1551},{\"_971\":972},[1552,1554,1558],{\"_90\":976,\"_976\":1553},\"The group’s special adviser for Europe, Alfredo Altavilla, tells \",{\"_90\":976,\"_1079\":1555,\"_976\":1557},[1556],{\"_90\":1353},\"Reuters\",{\"_90\":976,\"_976\":1559},\" that Denza will be the technological forerunner for the group.\",{\"_90\":968,\"_969\":1561,\"_973\":1562},{\"_971\":972},[1563],{\"_90\":976,\"_976\":1564},\" “It will anticipate tech features that will later appear on BYD brand cars,” Altavilla says. “The aim is to make Denza a full-liner premium brand\\\", adding that this targets both traditional premium clients and younger customers who have a particular interest in technology.\",{\"_90\":968,\"_969\":1566,\"_973\":1567},{\"_971\":972},[1568],{\"_90\":976,\"_976\":1569},\"Altavilla also says the Denza range will include the D9 van by year’s end, while two off-road vehicles could be added in the future.\",{},[1572],{\"_59\":187,\"_190\":191,\"_188\":189},{\"_722\":29,\"_723\":1574},[],{\"_90\":818,\"_704\":1576},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":1577,\"_167\":202,\"_170\":203,\"_956\":1578,\"_169\":202,\"_172\":204,\"_174\":204,\"_713\":1624,\"_175\":176,\"_192\":207,\"_178\":131,\"_180\":132,\"_184\":1625,\"_720\":1627},{\"_39\":200,\"_165\":201},[1579,1584,1589,1594,1599,1604,1609,1614,1619],{\"_90\":968,\"_969\":1580,\"_973\":1581},{\"_971\":972},[1582],{\"_90\":976,\"_976\":1583},\"While Scandinavian nations are seen as a hot-spot for battery-electric vehicle adoption, one niche hypercar manufacturer has been quietly working on producing what it claims is the most powerful V12 hybrid system ever fitted to a production road car.\",{\"_90\":968,\"_969\":1585,\"_973\":1586},{\"_971\":972},[1587],{\"_90\":976,\"_976\":1588},\"Zenvo Automotive’s new Mjølner internal combustion engine, destined to be housed in its Aurora road car, claims 1,233 hp from the motor alone and 1,824 hp when coupled to the car’s hybrid electric system.\",{\"_90\":968,\"_969\":1590,\"_973\":1591},{\"_971\":972},[1592],{\"_90\":976,\"_976\":1593},\"The hand-built ICE unit employs four turbochargers feeding the 6.6L V12.\",{\"_90\":968,\"_969\":1595,\"_973\":1596},{\"_971\":972},[1597],{\"_90\":976,\"_976\":1598},\"The Powerplant has been developed in collaboration with a team from Mahle Powertrain and assembled at the company’s U.K. production plant in Northampton in the nation’s East Midlands.\",{\"_90\":968,\"_969\":1600,\"_973\":1601},{\"_971\":972},[1602],{\"_90\":976,\"_976\":1603},\"The engine uses Mahle’s Jet Ignition system, which has been in development for more a decade and is a key enabler for ‘Lambda 1.0’ (Lambda 1.0 means the mixture is stoichiometric, which is the ideal ratio for complete combustion; for gasoline engines, this is about 14.7:1--14.7 parts air to 1 part fuel).This is required for future European Union emissions regulations.\",{\"_90\":968,\"_969\":1605,\"_973\":1606},{\"_971\":972},[1607],{\"_90\":976,\"_976\":1608},\"Despite its high-performance levels with a 9,800rpm redline, the Mjølner engine is a bespoke unit developed specifically for the road, rather than being one that can be more compromised in general use when derived too much from motorsport.\",{\"_90\":968,\"_969\":1610,\"_973\":1611},{\"_971\":972},[1612],{\"_90\":976,\"_976\":1613},\"This engine, in V12 format, is the first implementation of this new modular architecture from Zenvo Automotive. From here, the concept will continue to be developed and used in different layouts across future product lines and models within the Zenvo powertrain family.\",{\"_90\":968,\"_969\":1615,\"_973\":1616},{\"_971\":972},[1617],{\"_90\":976,\"_976\":1618},\"Jens Sverdrup, Zenvo Automotive, chairman, says: “At Zenvo, we are a team of passionate, genuine ‘car guys’, and it is not every day that a V12 engine is born, so it is a very proud moment and very exciting to finally showcase Mjølner.”\",{\"_90\":968,\"_969\":1620,\"_973\":1621},{\"_971\":972},[1622],{\"_90\":976,\"_976\":1623},\"John Hollingworth, Mahle Powertrain, sales and marketing director, adds: “Watching the development of this engine from the ground up has been a labor of love. There have been some real engineering challenges along this journey, which have really put our engineering teams to the test, but they have more than delivered at every step. We are so close to hearing the soundtrack of the Mjølner engine, and everyone is waiting with anticipation to hear that first roar into life. It will be a defining moment in automotive history.”\",{},[1626],{\"_59\":187,\"_190\":191,\"_188\":189},{\"_722\":29,\"_723\":1628},[],{\"_90\":818,\"_704\":1630},{\"_182\":183,\"_194\":953,\"_196\":954,\"_162\":1631,\"_167\":1634,\"_170\":1635,\"_956\":1636,\"_169\":1634,\"_172\":1706,\"_174\":1706,\"_713\":1707,\"_175\":1497,\"_192\":207,\"_178\":131,\"_180\":132,\"_184\":1708,\"_720\":1710},{\"_39\":1632,\"_165\":1633},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltec4161422650c391/67d2f8802f2a32ee3b376b9e/MaseratiGT2Stradale.jpg\",\"Maserati GT2 Stradale\",\"Maserati Scraps BEVs\",\"With the rest of the luxury brand's BEVs languishing at the bottom of its sales charts, customers tell the company they want powerful ICE vehicles instead.\",[1637,1642,1647,1652,1657,1662,1667,1672,1677,1682,1687,1692,1697],{\"_90\":968,\"_969\":1638,\"_973\":1639},{\"_971\":972},[1640],{\"_90\":976,\"_976\":1641},\"Luxury Italian sports brand Maserati is scrapping plans to launch a battery-electric version of its M20 performance model that had been slated to debut later this year.\",{\"_90\":968,\"_969\":1643,\"_973\":1644},{\"_971\":972},[1645],{\"_90\":976,\"_976\":1646},\"The automaker, which already markets its GranTurismo Folgore coupe, roadster GranCabrio Folgore and Grecale Folgore BEVs, pulls the plug on a fourth model citing expected poor demand.\",{\"_90\":968,\"_969\":1648,\"_973\":1649},{\"_971\":972},[1650],{\"_90\":976,\"_976\":1651},\"This decision was driven by its European sales figures for 2024 showing that Maserati's Grecale Folgore SUV saw total registrations of 57 vehicles registered in Italy and 72 in France.\",{\"_90\":968,\"_969\":1653,\"_973\":1654},{\"_971\":972},[1655],{\"_90\":976,\"_976\":1656},\"According to the automaker’s own market research, MC20 customers prefer powerful gasoline internal-combustion engines and “are not ready to switch to BEV (battery electric vehicles) in the foreseeable future.”\",{\"_90\":968,\"_969\":1658,\"_973\":1659},{\"_971\":972},[1660],{\"_90\":976,\"_976\":1661},\"Launched in 2020, the 630-hp MC20 is built and finished largely by hand in Maserati's hometown of Modena, northern Italy, and has a starting price of around $262,000.\",{\"_90\":968,\"_969\":1663,\"_973\":1664},{\"_971\":972},[1665],{\"_90\":976,\"_976\":1666},\"News of the dumping of the electric M20 comes after parent company Stellantis met unions last autumn and would not confirm previously announced electrification plans. Stellantis has been going through a reckoning of brand and product/model plans since August 2024 following dreadful financial results and a slide of the company's shares.\",{\"_90\":968,\"_969\":1668,\"_973\":1669},{\"_971\":972},[1670],{\"_90\":976,\"_976\":1671},\"CEO Carlos Tavares left the company last December, and a new CEO is expected to be named this month. Stellantis's board has been in favor of keeping Maserati alive in the company's brand stable, but the new CEO may have other ideas.\",{\"_90\":968,\"_969\":1673,\"_973\":1674},{\"_971\":972},[1675],{\"_90\":976,\"_976\":1676},\"Historically, Maserati's strongest markets have included the U.S., Italy, Japan, Canada and Germany. However, in 2024, the company experienced a significant global sales decline of approximately 39.55%, affecting key markets such as North America and Italy. This downturn has led to concerns about Maserati's future.\",{\"_90\":968,\"_969\":1678,\"_973\":1679},{\"_971\":972},[1680],{\"_90\":976,\"_976\":1681},\"Stellantis has withdrawn £1.3 billion ($1.7 billlion) of investment intended for developing new electric vehicles, including the MC20 Folgore and replacements for the Quattroporte and Levante models.\",{\"_90\":968,\"_969\":1683,\"_973\":1684},{\"_971\":972},[1685],{\"_90\":976,\"_976\":1686},\"The brand sold just 11,300 vehicles last year, down from 26,600 in 2023, with an adjusted operating loss of $284 million.\",{\"_90\":968,\"_969\":1688,\"_973\":1689},{\"_971\":972},[1690],{\"_90\":976,\"_976\":1691},\"Considering Maserati’s consumer research, there remains doubts over whether rival Italian supercar makes, Ferrari, will go ahead with its plans to unveil a first BEV this October in light of waning consumer demand for BEV technology for super premium vehicles in Europe.\",{\"_90\":968,\"_969\":1693,\"_973\":1694},{\"_971\":972},[1695],{\"_90\":976,\"_976\":1696},\"Apart from the GT2 Stradale, a street-focused Grand Tourer version of the MC20 expected next month, Maserati has no new model launches scheduled.\",{\"_90\":968,\"_969\":1698,\"_973\":1699},{\"_971\":972},[1700,1702],{\"_90\":976,\"_976\":1701},\" – \",{\"_90\":976,\"_1079\":1703,\"_976\":1705},[1704],{\"_90\":1353},\"Senior Editor David Kiley contributed to this report.\",\"/vehicles/maserati-scraps-electric-m20-expecting-few-sales\",{},[1709],{\"_59\":187,\"_190\":191,\"_188\":189},{\"_722\":29,\"_723\":1711},[],{\"_111\":1112,\"_61\":132},{\"_931\":29},{\"_90\":1715,\"_702\":1716,\"_704\":1717,\"_927\":1802},\"module_content_cards\",\"blt8d301969b349e880\",{\"_706\":24,\"_111\":1718,\"_1719\":1720,\"_188\":1721,\"_194\":954,\"_815\":1724,\"_1797\":1798,\"_800\":1800,\"_1801\":1800,\"_925\":926},\"Podcast Content Cards for Home Page\",\"moduleLabel\",\"Podcasts\",{\"_5\":396,\"_1722\":1723},\"label\",\"See all\",[1725,1733,1744,1747,1761,1773,1785],{\"_90\":818,\"_704\":1726},{\"_182\":768,\"_194\":953,\"_196\":954,\"_162\":1727,\"_167\":771,\"_169\":771,\"_172\":772,\"_174\":772,\"_713\":1728,\"_175\":1497,\"_177\":40,\"_178\":209,\"_180\":210,\"_184\":1729,\"_192\":247,\"_720\":1731},{\"_39\":770,\"_165\":40},{},[1730],{\"_59\":777,\"_188\":778,\"_190\":779},{\"_722\":29,\"_723\":1732},[],{\"_90\":818,\"_704\":1734},{\"_182\":768,\"_194\":953,\"_196\":954,\"_162\":1735,\"_167\":1737,\"_169\":1737,\"_172\":1738,\"_174\":1738,\"_713\":1739,\"_175\":904,\"_177\":40,\"_178\":209,\"_180\":210,\"_184\":1740,\"_192\":247,\"_720\":1742},{\"_39\":1736,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt803dd8f5bbb53f01/67e9ec214c457d0282e1f8bc/smashingtrade.png\",\"WardsAuto Podcast: How Auto Manufacturing Can Respond to Trump 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2025\",[1756],{\"_59\":14,\"_188\":1757,\"_190\":1758},\"/author/wardsauto\",\"#\",{\"_722\":29,\"_723\":1760},[],{\"_90\":818,\"_704\":1762},{\"_182\":768,\"_194\":953,\"_196\":954,\"_162\":1763,\"_167\":1765,\"_169\":1765,\"_172\":1766,\"_174\":1766,\"_713\":1767,\"_175\":1768,\"_177\":40,\"_178\":323,\"_180\":324,\"_184\":1769,\"_192\":247,\"_720\":1771},{\"_39\":1764,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt57a545eb76b2ec7b/66195432c3a33f96118b33fe/Dealer-FI_20customers.jpg\",\"WardsAuto Podcast: Making Car Selling Better and Easier\",\"/dealers/wardsauto-podcast-making-car-selling-better-and-easier\",{},\"Mar 17, 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2025\",[1782],{\"_59\":777,\"_188\":778,\"_190\":779},{\"_722\":29,\"_723\":1784},[],{\"_90\":818,\"_704\":1786},{\"_182\":768,\"_194\":953,\"_196\":954,\"_162\":1787,\"_167\":1789,\"_169\":1789,\"_172\":1790,\"_174\":1790,\"_713\":1791,\"_175\":1792,\"_177\":40,\"_178\":145,\"_180\":146,\"_184\":1793,\"_192\":247,\"_720\":1795},{\"_39\":1788,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt0a4a91bc48bfa2e3/6772d5f33de30bea899ec0e6/toyoya-camry-2025-1536x491.png\",\"WardsAuto Podcast: Hybrids in Demand and More Under Way\",\"/hybrid/wardsauto-podcast-hybrids-in-demand-and-more-under-way\",{},\"Mar 3, 2025\",[1794],{\"_59\":777,\"_188\":778,\"_190\":779},{\"_722\":29,\"_723\":1796},[],\"displayAd\",{\"_919\":803,\"_838\":1799},\"300_2v\",\"show\",\"contributorDisplay\",{\"_929\":803,\"_931\":24},{\"_90\":1804,\"_702\":1805,\"_704\":1806},\"module_featured_content_hub\",\"blt288e2d008fcabad5\",{\"_706\":24,\"_111\":1807,\"_925\":926,\"_1808\":1809,\"_1823\":1824,\"_1854\":1855},\"2024 10 Best Interiors \u0026 UX\",\"featuredItem\",{\"_111\":1810,\"_1811\":1812,\"_61\":1813,\"_528\":1814,\"_1817\":1818,\"_1819\":1820,\"_720\":1821},\"Unique Trim, Stunning Screens, Improving Tech Highlight 2024 Wards 10 Best Interiors \u0026 UX Winners\",\"publishDate\",\"2024-06-06T14:01:00.000Z\",\"/interiors-ux/unique-trim-stunning-screens-improving-tech-highlight-2024-wards-10-best-interiors-ux-winners\",{\"_39\":1815,\"_165\":1816},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt241ee8952fe86d14/66e1c849f521702d38c67b97/lincoln_nautilus_lead_art.jpeg\",\"lincolnnautilus 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Level\",\"2024-06-05T12:00:00.000Z\",\"/interiors-ux/tungsten-takes-ram-1500-to-award-winning-level\",{\"_39\":1840,\"_165\":1841},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt02f3daa895293bb5/665f97d52cc17e6471248c8f/Center_console_stitch_and_badge_wide_view.jpeg\",\"Stitching and Tungsten badge on Ram 1500 console.\",\"A combination of gorgeous, upscale trim, superior comfort, clear screens, easy-to-manage controls and over-the-top audio make Ram 1500 Tungsten a truck worthy of our award.\",{\"_111\":148,\"_61\":149},{\"_722\":29,\"_723\":1845},[],{\"_111\":1847,\"_1811\":1848,\"_61\":1849,\"_528\":1850,\"_1819\":1853,\"_720\":-5},\"2024 Wards 10 Best Interiors \u0026 UX Winner: Ram 1500 Tungsten\",\"2024-06-05T11:55:00.000Z\",\"/interiors-ux/2024-wards-10-best-interiors-ux-winner-ram-1500-tungsten\",{\"_39\":1851,\"_165\":1852},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt2d268af553852ced/665f9d124962ab499cdac8a4/Door_panel_detail_2.jpeg\",\"Door panel detail\",{\"_111\":148,\"_61\":149},\"button\",{\"_976\":1856,\"_61\":1857},\"READ MORE\",\"/program/2024-10-best-interiors-ux\",{\"_90\":933,\"_702\":1859,\"_704\":1860},\"blt9fed479b57d3a82a\",{\"_111\":1861,\"_649\":937,\"_938\":1859,\"_650\":939,\"_194\":197,\"_940\":1862,\"_942\":24},\"Subscribe to a WardsAuto newsletter!\",\"light\",{\"_90\":1804,\"_702\":1864,\"_704\":1865},\"blt5b69e0e594021329\",{\"_706\":24,\"_111\":1866,\"_925\":926,\"_1808\":1867,\"_1823\":1877,\"_1854\":1908},\"2024 10 Best Engines \u0026 Propulsion Systems\",{\"_111\":1868,\"_1811\":1869,\"_61\":1870,\"_528\":1871,\"_1817\":1873,\"_1819\":1874,\"_720\":1875},\"Year of the 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HEV\",\"2024-12-27T12:31:00.000Z\",\"/hybrid/2024-wards-10-best-engines-propulsion-systems-winner-toyota-camry-xse-awd-2-5l-i-4-hev\",{\"_39\":1893,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltcec7883b25fd68c1/66f710675d8d5725878fa39b/ToyotaCamry_HEV.jpeg\",\"This video clip highlighting the Toyota Camry XSE AWD – 2.5L I-4 HEV was played during this year’s ceremony celebrating the 2024 winners.\",{\"_111\":145,\"_61\":146},{\"_722\":29,\"_723\":1897},[],{\"_111\":1899,\"_1811\":1900,\"_61\":1901,\"_528\":1902,\"_1817\":1904,\"_1819\":1905,\"_720\":1906},\"2024 Wards 10 Best Engines \u0026 Propulsion Systems Winner: Ram 1500 Tungsten – 3.0L Turbocharged 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wanted you to see this site\u0026body=I%20thought%20the%20following%20from%20WardsAuto%20might%20interest%20you.%0D%0A%0D%0A%20%0D%0Ahttps%3A%2F%2Fwww.wardsauto.com%2F\",{\"_90\":1965,\"_61\":1966},\"Print\",\"/\",\"actionData\",\"errors\"]\n");</script><template id="B:1"></template></div><script>$RC=function(b,c,e){c=document.getElementById(c);c.parentNode.removeChild(c);var a=document.getElementById(b);if(a){b=a.previousSibling;if(e)b.data="$!",a.setAttribute("data-dgst",e);else{e=b.parentNode;a=b.nextSibling;var f=0;do{if(a&&8===a.nodeType){var d=a.data;if("/$"===d)if(0===f)break;else f--;else"$"!==d&&"$?"!==d&&"$!"!==d||f++}d=a.nextSibling;e.removeChild(a);a=d}while(a);for(;c.firstChild;)e.insertBefore(c.firstChild,a);b.data="$"}b._reactRetry&&b._reactRetry()}};$RC("B:0","S:0")</script><div hidden id="S:1"><script>window.__reactRouterContext.streamController.close();</script></div><script>$RC("B:1","S:1")</script></body></html>