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It’s not just a bus, but it’s not quite the trolley. MTS calls it the Rapid. The buses will start service from Escondido to downtown San Diego, featuring frequent service and limited stops. Each coach cost $907,000, and the transit network cost $240 million. Still, MTS says, that’s cheaper than light rail and has many of the same benefits. 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clearfix"><hr/><ul class="list-inline clearfix"><li><a class="home" href="/web/20140714114558/http://www.utsandiego.com/" title="Home"><div class="ss-icon">⌂</div></a></li><li><a href="/web/20140714114558/http://www.utsandiego.com/news/local-topics/">Local Topics</a></li><li><a href="/web/20140714114558/http://www.utsandiego.com/news/local-topics/transportation/">Transportation</a></li></ul></div></nav><article><header class="clearfix"><hgroup><h1>'Rapid' bus service to launch along I-15</h1><h2>Routes promise rail-like service, at lower cost</h2></hgroup><div class="byline"><span class="author">By <a href="/web/20140714114558/http://www.utsandiego.com/staff/chris-nichols/">Chris Nichols</a></span><span class="time">8:25 p.m.</span><span class="date">June 4, 2014</span></div><div class="tools"><ul class="list-inline clearfix"><li><a class="print" href="https://web.archive.org/web/20140714114558/http://www.utsandiego.com/news/2014/jun/04/rapid-bus-mts-sandag-I-15-north-county/all/?print"><div class="ss-icon left">⎙</div> Print</a></li><li><a class="comments" href="#comments-module"><div class="ss-icon left">💬</div> Comments <span class="count"><fb:comments-count href="http://www.utsandiego.com/news/2014/jun/04/rapid-bus-mts-sandag-I-15-north-county/">-</fb:comments-count></span></a></li></ul></div></header><figure class="article-image video-overlay"><a href="#id3606104689001" class="lightbox" data-type="video"><img src="https://web.archive.org/web/20140714114558im_/http://media.utsandiego.com/img/brightcove/2014/06/04/15364600001_3606172121001_vs-538fae8be4b0d2fbcb78636d-782203291001_r620x349.jpg?75d51d0aea2efce5189afce216053cbc530c46a8" alt="A new and expanded MTS commuter bus service called Rapid is set to launch this month connecting North County with downtown San Diego."><div class="video-overlay-play"><img src="https://web.archive.org/web/20140714114558im_/http://media.utsandiego.com/static/utsd/images/video-overlay-play.png" class="play-icon"></span><h3>Video</h3></div></a><div id="id3606104689001" class="brightcove-lightbox-wrap"><div class="ad-728x90"><div data-plugin="lazyad" data-slot="728x90_6" data-size="728x90"></div></div><section class="brightcove-lightbox"><div data-module="video" data-type="lead" data-id="3606104689001" data-name="MTS launches rapid ride from Escondido" data-duration="1:24" data-eid="71027"></div><div class="info brightcove-lightbox-title clearfix"><div class="simple-share"><div class="fixedbar"><ul id="toolbar-sharing"><li><a class="facebook ss-icon ss-social" href="https://web.archive.org/web/20140714114558/http://www.facebook.com/sharer.php?u=http://www.utsandiego.com/video/play/71027/&t=MTS launches rapid ride from Escondido" target="_blank" title="Share this article on Facebook"></a></li><li><a class="twitter ss-icon ss-social" 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st_image="http://media.utsandiego.com/img/brightcove/2014/06/04/15364600001_3606172121001_vs-538fae8be4b0d2fbcb78636d-782203291001_t300x300.jpg?71d93ecaa9bbe9e3ce5dfc157414b27a3490100e" st_summary="A new and expanded MTS commuter bus service called Rapid is set to launch this month connecting North County with downtown San Diego." st_title="MTS launches rapid ride from Escondido" id="share_button">✉</span></a></li></ul></div><script type="text/javascript">var switchTo5x=true;</script><script type="text/javascript" src="https://web.archive.org/web/20140714114558js_/http://w.sharethis.com/button/buttons.js"></script><script type="text/javascript"> stLight.options({ publisher: "df0c3b49-7e41-4348-9795-e55ea457c7b2", onhover: false, doNotHash: true, doNotCopy: false, hashAddressBar: false, doneScreen : false, publisherGA:"UA-1860662-59" }); </script></div><h3>MTS launches rapid ride from Escondido</h3><div class="related hide"><ul class="media-related-articles"><li class="sub"><span 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href="https://web.archive.org/web/20140714114558/http://www.reddit.com/submit?url=http://www.utsandiego.com/news/2014/jun/04/rapid-bus-mts-sandag-I-15-north-county/&title='Rapid' bus service to launch along I-15" target="_blank" title="Share this article on Reddit"><img src="https://web.archive.org/web/20140714114558im_/http://media.utsandiego.com/static/utsd/images/reddit-icon-32x32.png"><span style="display:none">Reddit</span></a></li><li class="email"><a href="#"><span class="st_email_custom ss-icon ss-social" st_url="http://www.utsandiego.com/news/2014/jun/04/rapid-bus-mts-sandag-I-15-north-county/" st_image="http://media.utsandiego.com/static/utsd/images/ut-fb-share-logo.jpg" st_summary="New 'Rapid' bus routes to open across San Diego region this fall." st_title="'Rapid' bus service to launch along I-15" id="share_button">✉</span></a></li><li><a class="comments" href="#comments-module" title="View comments on this article"><span><fb:comments-count href="http://www.utsandiego.com/news/2014/jun/04/rapid-bus-mts-sandag-I-15-north-county/">-</fb:comments-count></span>Comments</a></li></ul></div><script type="text/javascript">var switchTo5x=true;</script><script type="text/javascript" src="https://web.archive.org/web/20140714114558js_/http://w.sharethis.com/button/buttons.js"></script><script type="text/javascript"> stLight.options({ publisher: "df0c3b49-7e41-4348-9795-e55ea457c7b2", onhover: false, doNotHash: true, doNotCopy: false, hashAddressBar: false, doneScreen : false, publisherGA:"UA-1860662-59" }); </script><div class="inline text_inline"><h4 class="title">Related</h4><p id="h1492729-p1" class="permalinkable"><a href="https://web.archive.org/web/20140714114558/http://www.utsandiego.com/news/2014/jun/04/map-rapid-bus-service-mts-san-diego/">Map of new Rapid bus service</a></p></div><p id="h1492729-p2" class="permalinkable">A new bus service that promises to whisk passengers between North County and downtown San Diego is set to launch on Sunday as part of a nearly $240 million transportation investment, much of it along the Interstate 15 corridor.</p><p id="h1492729-p3" class="permalinkable">While it’s not cheap or guaranteed to thrive, transit and taxpayer advocates said they welcome the new service — branded “Rapid” — partly because it’s less expensive than building a new commuter rail line along I-15.</p><p id="h1492729-p4" class="permalinkable">They said they don’t expect the buses to convince throngs of suburbanites to give up their cars, but noted it provides one more option for getting around, particularly for students and seniors.</p><p id="h1492729-p5" class="permalinkable">It’s “much more cost-effective than new trolley lines,” said Sean Karafin, interim president of the San Diego County Taxpayers Association. “We’ll be monitoring how much faster this specific new service is than traditional bus lines, and how much transit riders take advantage of it. We are optimistic about this approach.”</p><p id="h1492729-p6" class="permalinkable">The new buses will run every 15 minutes during weekday rush hours and every half-hour during non-rush hours and on weekends. They add to the MTS “Premium Express” bus service already offered during rush hours in North County, which links commuters to job centers in San Diego.</p><div class="inline inline_poll_results "><h4 class="question"><a href="/web/20140714114558/http://www.utsandiego.com/polls/2014/jun/would-you-try-rapid-bus-service//results/">Would you try the Rapid bus service?</a></h4><div class="results poll-results clearfix"><div class="choice"><h4 class="choice_title ellipsis"> Yes, because it works with my commute <span class="percent left">26% </span><span class="right total">(48)</span></h4><span class="bar" style="width:26%"></span></div><div class="choice"><h4 class="choice_title ellipsis"> Yes, but only on occasion <span class="percent left">37% </span><span class="right total">(68)</span></h4><span class="bar" style="width:37%"></span></div><div class="choice"><h4 class="choice_title ellipsis"> No, because it doesn't go where I want <span class="percent left">23% </span><span class="right total">(42)</span></h4><span class="bar" style="width:23%"></span></div><div class="choice"><h4 class="choice_title ellipsis"> No, not interested <span class="percent left">15% </span><span class="right total">(28)</span></h4><span class="bar" style="width:15%"></span></div></div><p class="total_votes">186 total votes.</p></div><p id="h1492729-p7" class="permalinkable">The difference between Rapid and the existing service is that the new buses will operate much more often, seven days a week from 5 a.m. to 11 p.m., with limited stops in Escondido, Rancho Bernardo, Sabre Springs, Mira Mesa, Kearny Mesa, City Heights and downtown San Diego. It will eliminate the need for transfers and shave one to two hours off some midday bus trips, officials said.</p><p id="h1492729-p8" class="permalinkable">The buses, painted red, white and black with padded, front-facing seats, will travel on the I-15 Express Lanes to save time. Those lanes are closed off to most traffic and open to carpools and fee-paying solo drivers.</p><p id="h1492729-p9" class="permalinkable">A pilot project is expected to add Wi-Fi to some of the buses by the end of this year. </p><p id="h1492729-p10" class="permalinkable">The San Diego Association of Governments, the region’s transportation agency, has spent much of the $240 million upgrading North County transit and park and ride stations to prepare for the bus service. SANDAG planned and financed the project using Trans-Net, the countywide half-cent sales tax, along with state and federal dollars.</p><p id="h1492729-p11" class="permalinkable">Transportation officials have launched an aggressive marketing campaign for the new system, using door hangers, radio advertisements and freeway billboards sporting Rapid’s “One Sweet Ride,” slogan, a website and large advertisements on local buses.</p><p id="h1492729-p12" class="permalinkable">“If you don’t tell people what their travel choices are, they won’t try them,” said Gary Gallegos, SANDAG’s executive director.</p><p id="h1492729-p13" class="permalinkable">SANDAG has spent about $270,000 so far marketing the service, said Colleen Windsor, the agency’s spokeswoman. She said it expects to spend roughly another $700,000 over the next three years.</p><p id="h1492729-p14" class="permalinkable">This fall, Rapid lines are expected to open connecting San Diego State University through Mid-City to downtown San Diego, and linking Rancho Bernardo through Mira Mesa to Sorrento Mesa and UC San Diego.</p><div class="article-pagination clearfix"><div class="subject">Page:</div><ul class="list-inline clearfix"><li><a rel="prev" class="current" href="/web/20140714114558/http://www.utsandiego.com/news/2014/Jun/04/rapid-bus-mts-sandag-I-15-north-county/#article-copy">1</a></li><li><a rel="prev" class="" href="/web/20140714114558/http://www.utsandiego.com/news/2014/Jun/04/rapid-bus-mts-sandag-I-15-north-county/2/#article-copy">2</a></li><li><a rel="next" href="/web/20140714114558/http://www.utsandiego.com/news/2014/Jun/04/rapid-bus-mts-sandag-I-15-north-county/2/#article-copy"><div class="ss-icon">➡</div></a></li></ul></div></div><footer class="clearfix"><div 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