Articles collaboratifs sur Gestion de la marque - 26 articles sur Gestion de la marque

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Notre collection d’articles associe du contenu généré par l’intelligence artificielle avec des informations et des conseils d’experts du secteur, ce qui en fait la ressource idéale pour apprendre et améliorer vos compétences tout en vous donnant la possibilité d’y contribuer."> <meta property="og:title" content="Articles collaboratifs sur Gestion de la marque - 26 articles sur Gestion de la marque"> <meta property="og:description" content="Explorez 26 articles collaboratifs sur Gestion de la marque et ses diverses applications. 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Notre collection d’articles associe du contenu généré par l’intelligence artificielle avec des informations et des conseils d’experts du secteur, ce qui en fait la ressource idéale pour apprendre et améliorer vos compétences tout en vous donnant la possibilité d’y contribuer."> <meta name="twitter:image" content="https://static.licdn.com/aero-v1/sc/h/en3f1pk3qk4cxtj2j4fff0gtr"> <meta name="appId">  <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/pulse/api/ingraphs/gauge" data-counter-metric-endpoint="/pulse/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/1i9xej7gct09rbaek1xgs6lpt">  </head> <body dir="ltr">  <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="63e50280-117b-4cda-82f6-9b4d0513994a" type="hidden"> <input name="session_redirect" 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w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Bon retour parmi nous </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" 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data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> S’identifier </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> ou </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> En cliquant sur Continuer pour vous inscrire ou vous identifier, vous acceptez les <a 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<div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="fr_FR"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> Nouveau sur LinkedIn ? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Ftopics%2Fmarketing-s2461%2Fbrand-management-s12885%2F%3Flang%3Dfr&trk=content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Inscrivez-vous maintenant</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> ou </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> Nouveau sur LinkedIn ? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Ftopics%2Fmarketing-s2461%2Fbrand-management-s12885%2F%3Flang%3Dfr&trk=content-hub-topic-page_contextual-sign-in-modal_join-link" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Inscrivez-vous maintenant</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> En cliquant sur Continuer pour vous inscrire ou vous identifier, vous acceptez les <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">Conditions d’utilisation</a>, la <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Politique de confidentialité</a> et la <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Politique relative aux cookies</a> de LinkedIn. </p> </div> </div>  </section> </div> </div> </div> </div>  </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code>  <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Passer au contenu principal </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 babybear:flex-wrap " 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Réagissez rapidement, amplifiez les voix positives et montrez votre engagement à… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/0/youre-struggling-boost-your-brands-roi-how-can-4cftc?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Vous avez du mal à augmenter le retour sur investissement de votre marque. 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Quels sont les points de données à privilégier ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF8SC2Edb6Vdg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740548896?e=2147483647&v=beta&t=9PcXetuPupAp7eOHxhpBa_2p4i6zkT0J92nYMvj9p9s"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/3/youre-analyzing-brand-performance-maximum-roi-1ipdf?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Vous analysez les performances de la marque pour un retour sur investissement maximal. 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Concentrez-vous sur le CAC… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/1/how-can-reputation-management-training-help-you-7jq0f?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Comment la formation en gestion de la réputation peut-elle vous aider à renforcer votre identité de marque ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQG5xXmWzojBHQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740588379?e=2147483647&v=beta&t=_wAxS8Pnp6GXATAb-QSshUwAY_1-mNlG0orItvci_Ks"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/1/how-can-reputation-management-training-help-you-7jq0f?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Comment la formation en gestion de la réputation peut-elle vous aider à renforcer votre identité de marque ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGL_41whTj2PQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1695845957680?e=2147483647&v=beta&t=jJMqspRdjumGyM5ILnM8fAqA2qi-t7Xg7Rzqe2YAeHA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQG2HSWhLmRbrQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1690359062652?e=2147483647&v=beta&t=kkYaGI3hAnlGPMmlDVBRaLTOTFMTz7xnZ6itxYMciV0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGw0DmNpcHb0g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718250365103?e=2147483647&v=beta&t=Y89M-ixRxyHaUS8ro359z6x2D5R76KeM8vg4L5d9Tv8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 18 contributions </span> <span class="before:middot pt-0.5"> il y a 1 semaine </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Découvrez comment la formation en gestion de la réputation peut vous aider à créer une image positive et cohérente de votre entreprise et à renforcer votre identité… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/3/your-influencer-missed-mark-deliverables-how-do-yf5df?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Votre influenceur a raté la cible sur les livrables. Comment sauvez-vous votre campagne de promotion de marque ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHAFDxnPrO8bw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740574761?e=2147483647&v=beta&t=dRoPL5xMIZj6qcpuRIuhwq3EWw06kn4l2tPvAOL4hSo"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/3/your-influencer-missed-mark-deliverables-how-do-yf5df?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Votre influenceur a raté la cible sur les livrables. Comment sauvez-vous votre campagne de promotion de marque ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQG8nJ0JTxOD9w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1542898487890?e=2147483647&v=beta&t=9uDCsc8EEzT16R7Y43Y0Jm93mz9Iwyq4wiKEkm4OMlU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQFh27153X62Tg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1709206193400?e=2147483647&v=beta&t=swnRo0F1oZYGO6V2RjiWjWL_oiJ8Q13ED-Ik-TPG7E8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 116 contributions </span> <span class="before:middot pt-0.5"> il y a 3 jours </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Lorsqu’un influenceur n’est pas à la hauteur, ce n’est pas la fin de votre campagne de marque. Apprenez à communiquer, à vous engager et à pivoter pour une reprise… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/1/youre-facing-brand-messaging-differences-key-clients-e278c?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Vous êtes confronté à des différences de messages de marque avec des clients clés. Comment pouvez-vous combler efficacement le fossé ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEidKXWE0HiYQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740553717?e=2147483647&v=beta&t=n6btoXA_rWA81LtLC5XuZ6ku_bHN9c4n15OcA4ilySs"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/1/youre-facing-brand-messaging-differences-key-clients-e278c?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Vous êtes confronté à des différences de messages de marque avec des clients clés. Comment pouvez-vous combler efficacement le fossé ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFcI7XgieEUiw/profile-displayphoto-shrink_400_400/B4DZUTr1pnG8Ag-/0/1739792014967?e=2147483647&v=beta&t=o20R0LRPFjKvw4asCldnIFG8MoTk1D4xL-y1RHAUzNg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFhmRKwBhsqRQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730819623303?e=2147483647&v=beta&t=kEsPm55arppu135eniJI49W7wA2Sfs8UoaCVLxKNdxk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEcD2k3ign4iw/profile-displayphoto-shrink_400_400/B4DZS2pNYKHYBE-/0/1738231044238?e=2147483647&v=beta&t=hFgOju97GAc7OHCdakKhB7QTVPpNhqurevuqh85MFH4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 42 contributions </span> <span class="before:middot pt-0.5"> il y a 1 semaine </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Faites le lien entre le message de votre marque et les attentes des clients grâce à un dialogue ouvert, à la collaboration sur une vision partagée et à des mises à… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/3/your-brand-facing-crisis-how-can-you-harness-influencers-441re?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Votre marque est confrontée à une crise. Comment pouvez-vous exploiter les influenceurs pour changer la perception du public de manière positive ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFrJ92tLjcARg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740581999?e=2147483647&v=beta&t=9Clxq-qoelbn2Ft7YyRklvSiy8_6wKaUs1UNDsm_y5A"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/3/your-brand-facing-crisis-how-can-you-harness-influencers-441re?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Votre marque est confrontée à une crise. Comment pouvez-vous exploiter les influenceurs pour changer la perception du public de manière positive ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQERDCaaYdzeMA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1673553733179?e=2147483647&v=beta&t=qyNpHpT8WRDLJ_cAq5PWo-Lx11X0VWFIdi1CzYxZkfY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 47 contributions </span> <span class="before:middot pt-0.5"> il y a 2 semaines </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Utilisez des influenceurs pour changer la perception du public pendant une crise de marque. Trouvez ceux qui s’alignent sur vos valeurs et partagent des messages… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/1/youre-facing-brand-crisis-market-how-can-you-use-fzkff?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Vous êtes confronté à une crise de marque sur le marché. Comment pouvez-vous utiliser les informations sur les données pour renverser la vapeur ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGOfwWM9sCTWA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740578859?e=2147483647&v=beta&t=x2FrV9aKX-RNwRwSe9retVtmVJXNHFtDV7S-RU-glw4"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/1/youre-facing-brand-crisis-market-how-can-you-use-fzkff?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Vous êtes confronté à une crise de marque sur le marché. Comment pouvez-vous utiliser les informations sur les données pour renverser la vapeur ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEuHPKA5zyjnA/profile-displayphoto-shrink_400_400/B4DZSmgg6mH0Ag-/0/1737960330381?e=2147483647&v=beta&t=hujyTzbYf-IYJ61q7ihjxGm320xnxWT5XYaBtplwEm0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQH4ipDLYdsPrQ/profile-displayphoto-shrink_400_400/B56ZSouaBLGsAo-/0/1737997525852?e=2147483647&v=beta&t=1cE2DLde5VBSwYem5pHLNIJiNd_gdBiFGC9MyH9nGmE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 37 contributions </span> <span class="before:middot pt-0.5"> il y a 1 semaine </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Utilisez les informations sur les données pour naviguer et résoudre efficacement une crise de marque. Analysez les commentaires des clients, suivez les tendances… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/3/your-brand-facing-disruptive-competitor-how-you-ye4wf?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Votre marque est confrontée à un concurrent disruptif. Comment allez-vous redéfinir votre stratégie de positionnement pour garder une longueur d’avance ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEvGLf6XSRg_A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740554363?e=2147483647&v=beta&t=I8RVGePMhcM0CW5WXRsHcxABK_IPygic6vYfpBGkH6o"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/3/your-brand-facing-disruptive-competitor-how-you-ye4wf?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Votre marque est confrontée à un concurrent disruptif. 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Adaptez-vous en identifiant des valeurs uniques, en comprenant les… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/0/youre-struggling-tailor-your-brand-strategy-how-c7tbc?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Vous avez du mal à adapter votre stratégie de marque. 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Utilisez les… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/0/your-target-audience-feels-alienated-brands-messaging-x7puf?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Votre public cible se sent aliéné par le message de votre marque. 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Comment reconstruisez-vous la confiance et la crédibilité ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEKRkq-eMG3nw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1669115445790?e=2147483647&v=beta&t=2rDuJbAZ79RWtlQOB33fi-_phxILgPD9wX7EWKIySNg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 18 contributions </span> <span class="before:middot pt-0.5"> il y a 1 mois </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Rétablissez la réputation de votre marque après un faux pas d’un employé avec des excuses sincères, un engagement communautaire et des changements de politique… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/3/your-brand-voice-misunderstood-new-marketing-channel-vvcgf?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="La voix de votre marque est mal comprise sur un nouveau canal marketing. 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Auditez le contenu, interagissez avec les… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/0/your-team-member-breaches-brand-guidelines-how-tchde?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Le membre de votre équipe enfreint les directives de la marque. 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Comment pouvez-vous garantir la cohérence de la marque à l’avenir ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEK15XwPpoaAQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1726183124725?e=2147483647&v=beta&t=U3Sgye-GykHfprQTfBnWpBkW0K4syixpxMWMHseUN_A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHq5QMBrmEVJQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1686048882112?e=2147483647&v=beta&t=TnxRoVApatTRy2j7s0XsjDQTmC0N-oJ0GcJV-Rw-ld4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 92 contributions </span> <span class="before:middot pt-0.5"> il y a 3 semaines </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Lorsque les directives de la marque ne sont pas respectées, prenez des mesures pour les renforcer. Organisez des ateliers, examinez les documents et encouragez le… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/3/youre-expanding-your-product-line-how-can-you-dckae?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Vous élargissez votre gamme de produits. Comment pouvez-vous aligner les nouvelles offres sur votre stratégie de marque de manière transparente ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF4AMePFbZTSg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740590195?e=2147483647&v=beta&t=gLC9sFD1-Ig9IQBfTjdlQPU4H_p3l0vqm9PYl0b5wCk"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/3/youre-expanding-your-product-line-how-can-you-dckae?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Vous élargissez votre gamme de produits. Comment pouvez-vous aligner les nouvelles offres sur votre stratégie de marque de manière transparente ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQEjqilXLSBKoA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1658373484638?e=2147483647&v=beta&t=bxDq_QXr72WOu1G7V3mQsfd0Q-BbUpDMIQt3yF8OnzU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 77 contributions </span> <span class="before:middot pt-0.5"> il y a 1 mois </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Intégrez de manière transparente de nouveaux produits à votre gamme existante en les alignant sur votre stratégie de marque. La recherche, une image de marque… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/1/your-team-divided-brand-messaging-how-can-you-eoayc?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Votre équipe est divisée sur le message de la marque. Comment pouvez-vous aligner leurs interprétations sur les valeurs de l’entreprise ?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHmpp5o3t7VZA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740585462?e=2147483647&v=beta&t=uPqfJnarccFmguldsYy5LZFtdnesEPYHvqS7VjToADo"> <div class="ml-1"> <a href="https://fr.linkedin.com/advice/1/your-team-divided-brand-messaging-how-can-you-eoayc?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Votre équipe est divisée sur le message de la marque. 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Comment maintenez-vous votre identité principale intacte ?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEpHlUQPKeghw/profile-displayphoto-shrink_400_400/B4DZSpTsgsHAAg-/0/1738007300914?e=2147483647&v=beta&t=06BeGLx-QyCW2bsbSu2yI3tJvNNapo0aaamCQLq6sbg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQEcMPchDdExbg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1626456844963?e=2147483647&v=beta&t=6ezmnxfBiubEymel1XAn7qwRau8NIJKiVmIZMLqtSJo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div>  </div> <span class="pr-0.5 pt-0.5"> 11 contributions </span> <span class="before:middot pt-0.5"> il y a 1 mois </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Conservez votre identité de marque fondamentale tout en défendant l’inclusion. Auditez le contenu, interagissez avec des groupes diversifiés et formez votre équipe… </p> </a>  </div> </div> </a> <a href="https://fr.linkedin.com/advice/0/your-brand-identity-being-challenged-customer-zsgsc?lang=fr" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="L’identité de votre marque est mise à l’épreuve par les commentaires des clients. 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