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one-whole palm--one-whole media--stretch "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141195/a-not-so-fair-lovely-jalwa"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/large/2015/09/55eed5020e3c6.jpg?r=961021938" alt="A not so Fair &amp; Lovely jalwa"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--trends push-half--bottom push-half--top push-half--sides"><a href="/web/20150910035938/http://aurora2.dawn.com/trends" alt="Trends">Trends</a></div></div> <h2 class="story__title text--center soft-half--sides size-seven text--400"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141195/a-not-so-fair-lovely-jalwa" class="story__link">A not so Fair & Lovely jalwa</a></h2> <div class="story__excerpt text--center soft-half--sides soft-half--bottom size-five">Eight reasons why there's nothing lovely about Fair & Lovely ka jalwa </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story " data-id="1141194" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole media--stretch "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141194/five-facts-about-pakistans-ready-to-wear-market"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/large/2015/09/55ee7ee0b39e8.jpg?r=1401574754" alt="Five facts about Pakistan&#039;s ready to wear market"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--marketing push-half--bottom push-half--top push-half--sides"><a href="/web/20150910035938/http://aurora2.dawn.com/marketing" alt="Marketing">Marketing</a></div></div> <h2 class="story__title text--center soft-half--sides size-seven text--400"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141194/five-facts-about-pakistans-ready-to-wear-market" class="story__link">Five facts about Pakistan's ready to wear market</a></h2> <div class="story__excerpt text--center soft-half--sides soft-half--bottom size-five">Shamoon Sultan, CEO, Khaadi, weighs in on the industry. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style="">  <article class="box story " data-id="1141193" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole media--stretch "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141193/the-absurdity-of-pakistani-ads"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/large/2015/09/55ed348c096a1.jpg?r=1795445225" alt="The absurdity of Pakistani ads"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--creative push-half--bottom push-half--top push-half--sides"><a href="/web/20150910035938/http://aurora2.dawn.com/creative" alt="Creative">Creative</a></div></div> <h2 class="story__title text--center soft-half--sides size-seven text--400"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141193/the-absurdity-of-pakistani-ads" class="story__link">The absurdity of Pakistani ads</a></h2> <div class="story__excerpt text--center soft-half--sides soft-half--bottom size-five">From washing powder to whitening soap, Pakistani ads have one common theme - they're mediocre and absurd. </div> </article>  </div> </div> </div>  <div class="grid__item four-tenths portable--one-whole"> <h1 class="text--center section--title">Latest</h1> <div class="push--right push--bottom soft">  <article class="box story push--bottom soft--bottom" data-id="1141191" data-layout="story"><div><div class="loz caps theme theme--media push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/media" alt="Media">Media</a></div></div> <table class="media media--left media--stretch two-fifths palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141191/endorsing-decency"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/09/55e988f9ba721.jpg?r=1344738543" alt="Endorsing decency?"/></a></td></tr> </table> <h2 class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141191/endorsing-decency" class="story__link">Endorsing decency? </a></h2> </article>   <article class="box story push--bottom soft--bottom" data-id="1141058" data-layout="story"><div><div class="loz caps theme theme--media push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/media" alt="Media">Media</a></div></div> <table class="media media--left media--stretch two-fifths palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141058/the-best-laid-plans-how-relevant-are-pakistans-media-planners"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/09/55e68ec525175.jpg?r=159298078" alt="The best laid plans &ndash; How relevant are Pakistan&#039;s media planners?"/></a></td></tr> </table> <h2 class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141058/the-best-laid-plans-how-relevant-are-pakistans-media-planners" class="story__link">The best laid plans – How relevant are Pakistan's media planners?</a></h2> </article>   <article class="box story push--bottom soft--bottom" data-id="1141075" data-layout="story"><div><div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/marketing" alt="Marketing">Marketing</a></div></div> <table class="media media--left media--stretch two-fifths palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141075/a-resurgent-yahoo"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/09/55e54e1891a4d.jpg?r=423077696" alt="A resurgent Yahoo?"/></a></td></tr> </table> <h2 class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141075/a-resurgent-yahoo" class="story__link">A resurgent Yahoo?</a></h2> </article>  </div> </div> </div>    <div class="grid">  <div class="grid__item one-whole"> <h1 class="section--title--large soft--top text--center">Featured Stories</h1> <br> <br>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141091" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141091/media-and-wastage"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/large/2015/08/55e3e0e5d2632.jpg?r=1803127978" alt="Media and wastage"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--people push-half--ends"><a href="/web/20150910035938/http://aurora2.dawn.com/people" alt="People">People</a></div></div> <h2 class="story__title text--center size-seven text--400"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141091/media-and-wastage" class="story__link">Media and wastage</a></h2> <div class="story__excerpt text--center size-five">Sohail Ansar, Executive Director, GroupM, Pakistan, on the dominance of TV and potential of digital. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141087" data-layout="story"> <table class="media media--stretch one-whole palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141087/10-acronyms-for-unsocial-media"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/large/2015/08/55e02d9ba82e6.jpg?r=1073676972" alt="10 acronyms for unsocial media"/></a></td></tr> </table> <div class="text--center"><div class="loz caps theme theme--media push-half--ends"><a href="/web/20150910035938/http://aurora2.dawn.com/media" alt="Media">Media</a></div></div> <h2 class="story__title text--center size-seven text--400"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141087/10-acronyms-for-unsocial-media" class="story__link">10 acronyms for unsocial media</a></h2> <div class="story__excerpt text--center size-five">What happens when you take popular online-centric acronyms offline. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141090" data-layout="story"><div class="loz caps theme theme--trends push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/trends" alt="Trends">Trends</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141090/riders-of-the-apps"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/08/55dd99f9c013b.jpg?r=1577045147" alt="Riders of the apps"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141090/riders-of-the-apps" class="story__link">Riders of the apps</a></h2> <div class="story__excerpt size-four palm--text--center">Can carpooling apps like Tripda and Savaree succeed in Pakistan? </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141083" data-layout="story"><div class="loz caps theme theme--media push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/media" alt="Media">Media</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141083/how-to-track-offline-marketing-campaigns-using-online-tools"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/08/55dac2a9b6085.jpg?r=2089197702" alt="How to track offline marketing campaigns using online tools"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141083/how-to-track-offline-marketing-campaigns-using-online-tools" class="story__link">How to track offline marketing campaigns using online tools</a></h2> <div class="story__excerpt size-four palm--text--center">For advertisers, now is the time to mix their love affair of traditional media with a strong dose of digital. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141062" data-layout="story"><div class="loz caps theme theme--media push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/media" alt="Media">Media</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141062/pakistans-bahadur-heroes"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/09/55e7f20c44168.jpg?r=904042009" alt="Pakistan&rsquo;s bahadur heroes"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141062/pakistans-bahadur-heroes" class="story__link">Pakistan’s bahadur heroes</a></h2> <div class="story__excerpt size-four palm--text--center">Sharmeen Obaid and Jerjees Seja, CEO, ARY Digital Network, on the challenges and triumph of making 3 Bahadur. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141190" data-layout="story"><div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/marketing" alt="Marketing">Marketing</a></div> <table class="media media--left one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141190/let-the-music-do-the-talking"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/08/55d6b41eb111e.jpg?r=648506000" alt="Let the music do the talking"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141190/let-the-music-do-the-talking" class="story__link">Let the music do the talking </a></h2> <div class="story__excerpt size-four palm--text--center">Lessons brands could learn from Coke Studio. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141084" data-layout="story"><div class="loz caps theme theme--creative push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/creative" alt="Creative">Creative</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141084/the-fine-art-of-risk-taking"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/08/55d568e90b5c0.jpg?r=933617106" alt="The fine art of risk taking"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141084/the-fine-art-of-risk-taking" class="story__link">The fine art of risk taking</a></h2> <div class="story__excerpt size-four palm--text--center">Taking risks is essential to real creativity – and for that we need guts, not gut feel. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141094" data-layout="story"><div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/marketing" alt="Marketing">Marketing</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141094/how-digital-retail-will-completely-change-advertising"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/08/55db0591174f4.jpg?r=1760962348" alt="How digital retail will completely change advertising"/></a></td></tr> </table> <h2 class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141094/how-digital-retail-will-completely-change-advertising" class="story__link">How digital retail will completely change advertising</a></h2> <div class="story__excerpt size-four palm--text--center">Steps our local brands and ad agencies need to take in order to attract digital shoppers. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141189" data-layout="story"><div class="loz caps theme theme--media push-half--bottom"><a href="/web/20150910035938/http://aurora2.dawn.com/media" alt="Media">Media</a></div> <table class="media media--left media--stretch one-third palm--one-whole push--right "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150910035938/http://aurora.dawn.com/news/1141189/bloggers-bloggers-everywhere"><img src="https://web.archive.org/web/20150910035938im_/http://i.dawn.com/thumbnail/2015/08/55d317f5da3f2.jpg?r=1913034983" alt="Bloggers, bloggers, everywhere!"/></a></td></tr> </table> <h2 class="story__title size-five text--400 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