Rainmaker Digital Services (RMDS) on LinkedIn: Semrush's Acquisition Reinforces the Value of Owned Media

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data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/rmds?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHJ-6D_TcKK2g/company-logo_100_100/company-logo_100_100/0/1630564151393/rmds_logo?e=2147483647&v=beta&t=QyezQpjjRj7CKtKHD101vGn5lr2kkSaTjNWkQqOqBSQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Rainmaker Digital Services (RMDS), graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/rmds?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Rainmaker Digital Services (RMDS)" data-tracking-will-navigate> Rainmaker Digital Services (RMDS) </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  335 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Semrush</a>'s acquisition of Third Door Media is a fascinating marketing move. <a class="link" href="https://www.linkedin.com/in/robrose?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Robert Rose</a> of <a class="link" href="https://www.linkedin.com/company/content-marketing-institute?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Content Marketing Institute</a> breaks down the details ... and why owned media is still a smart play: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fdj-iWx5M&urlhash=7Bj2&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/dj-iWx5M</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcontentmarketinginstitute%2Ecom%2Farticles%2Fsemrush-owned-media%2F&urlhash=qBs3&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Semrush's Acquisition Reinforces the Value of Owned Media" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4D27AQEY6xEeey1z_A/articleshare-shrink_1280_800/articleshare-shrink_1280_800/0/1730455512296?e=2147483647&v=beta&t=HtsVT-L6H4BKOt2NQvaxN9aJc1OEp00Cm4AYDgqM5M8" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Semrush's Acquisition Reinforces the Value of Owned Media </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> https://contentmarketinginstitute.com </h3> </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Frmds_semrushs-acquisition-reinforces-the-value-activity-7262184339344379906-VinH&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " 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data-featured-activity-urn="urn:li:activity:7252559767791910913" data-attributed-urn="urn:li:ugcPost:7252559766575611904">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://ph.linkedin.com/in/lalacoursery?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Lala Magz, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" 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Seriously, why aren’t we connected yet? </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Flalacoursery_contentmarketing-leadgeneration-businessgrowth-activity-7252559767791910913-WeGJ&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7252559767791910913" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">Did you know that content marketing generates three times more leads than paid search advertising? 📚 For small business owners, this statistic proves the immense value of content over traditional PPC models. Here’s why content marketing should be a priority: Cost-Effective Lead Generation: Content marketing is more cost-effective than paid ads, delivering higher ROI by attracting and converting leads organically. 💰 Builds Trust and Authority: Consistently providing valuable content establishes your business as a trusted authority in your field, which is crucial for long-term success. 🧠 Long-Term Benefits: Unlike ads that stop working once you stop paying, content continues to generate leads and traffic over time, providing lasting value. 🌱 Educates and Engages: Content marketing allows you to educate your audience, answer their questions, and guide them through their buyer’s journey. This engagement fosters deeper connections. 🗣️ Don’t underestimate the power of content. It’s a strategic investment that drives sustainable growth. How has content marketing helped your business thrive? <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ContentMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fleadgeneration&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#LeadGeneration</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbusinessgrowth&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BusinessGrowth</a> <a class="link" 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data-test-id="main-feed-activity-card__commentary">Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices. <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fghpr7527&urlhash=x0SC&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/ghpr7527</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fseo&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#seo</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontent&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#content</a> <a class="link" 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text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 8mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li 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By now, practically every digital marketer will have heard the phrase ‘content is king’. Though that phrase is undoubtedly overused, there is also a lot of truth in it, and we’re not just talking about its critical role in search engine optimization (SEO) either. <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fhubs%2Ely%2FQ02mqsZ00&urlhash=uV45&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://hubs.ly/Q02mqsZ00</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentoutsourcing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#contentoutsourcing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpmg360&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#PMG360</a> </p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fpmg360%2Ecom%2Fblog%2Fcontent-outsourcing%3Futm_content%3D283942566%26utm_medium%3Dsocial%26utm_source%3Dlinkedin%26hss_channel%3Dlcp-1092693&urlhash=PJZz&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Why outsourcing content is a great move - PMG360" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQHI0iXhdH-hpw/image-shrink_1280/image-shrink_1280/0/1709906403379?e=2147483647&v=beta&t=hnk1FpkcYmxb63COR2oNBwxH5qxkurTq9WbTXgFTGpU" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 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class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://au.linkedin.com/in/allister-simon-marketing?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQF0RsBiv8PVmA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731887187778?e=2147483647&v=beta&t=IV4e8HAJl04l5ZxdNxf3tRtI9-HOlzoC6MlwxWuIxh8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Allister Simon, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://au.linkedin.com/in/allister-simon-marketing?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Allister Simon" data-tracking-will-navigate> Allister Simon </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  30+ New Qualified Leads for your Solar Company | Owner @ AS Marketing </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">This has troubled local business owners for years... They didn't know whether to focus on paid ads or organic content marketing. I have heard stories of: ↳ I spent money on ads without seeing long-term results, ↳ I created content but didn't see immediate traffic, ↳ I was confused about which strategy was better, ↳ I wasted time and resources trying to do both. They were lost simply because they didn't understand the difference. That's why I learned about the key differences between paid ads and organic content marketing. The simplest way to decide where to invest your efforts ⬇️ Paid ads give quick results but can be costly. Organic content marketing takes time but builds trust and long-term relationships. 1. Paid Ads: Immediate visibility, but requires budget. 2. Organic Content: Builds authority, but takes time. 3. Paid Ads: Great for short-term campaigns. 4. Organic Content: Ideal for sustainable growth. P.S. If you would like someone else to do this for you, DM me the word 'GROWTH' (Must be connected) </p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQH_I5SolxQNdw/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1726188276794?e=2147483647&v=beta&t=bSOCYGBHqEAj5T7E0jdkUjgbpGEAM1sRgAuxLjs-Fbg" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex 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border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fallister-simon-marketing_this-has-troubled-local-business-owners-for-activity-7240313317754294272-6VWU&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by SEO Fox" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/the-seo-fox_how-to-come-up-with-the-best-seo-content-activity-7246184467050938368-F7Rk" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7246184467050938368" data-featured-activity-urn="urn:li:activity:7246184467050938368" data-attributed-urn="urn:li:share:7246184465633280000">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/the-seo-fox?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQH1ZsjyaSc1vQ/company-logo_100_100/company-logo_100_100/0/1715880555709/the_seo_fox_logo?e=2147483647&v=beta&t=bmSPU8xea5bXAKl9jz4EfxAmGCZraoDgW7y9cTIzb-A" 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The article I came across sheds light on various content ideas that are both actionable and strategic. From addressing customer pain points to leveraging current trends, there are endless possibilities to enhance your content strategy. It's crucial to ensure that your content aligns with your SEO goals and drives real results. How are you ensuring your content stands out? Let’s share our thoughts and ideas! 💬 <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fseo&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SEO</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentstrategy&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ContentStrategy</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdigitalmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DigitalMarketing</a> <a class="link" 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True Business Solutions LLC" data-tracking-will-navigate> True Business Solutions LLC </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  13 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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cornerstone of building authority and driving organic growth. At True Business Solutions, our Content Marketing service stands as a testament to the power of well-crafted narratives in not only enhancing SEO but in transforming brands into industry leaders. 🌟📈 Why Content Marketing? In a landscape cluttered with information, standing out is paramount. Our content marketing strategy goes beyond the basics, focusing on creating engaging, high-quality content that ranks well on Google searches. The result? Your brand doesn't just appear in searches; it becomes the go-to authority in your field. 🛠️💡 The True Business Solutions Edge: - Engaging Content That Ranks: Leveraging the latest SEO practices, we ensure your content is both engaging for readers and optimized for search engines. - Authority Building: Establish your brand as an industry leader with insightful, authoritative content. - Traffic & Leads: High-quality, authoritative content attracts web traffic, which in turn, generates leads. A Client Success Story: One of our clients, a fledgling roofing company, experienced a remarkable transformation through our content marketing efforts. Within six months, their website traffic increased by 4,000%, with a significant improvement in their Google rankings for targeted keywords. "True Business Solutions turned my website into a real tool in my toolbelt" shares the client. Ready to Transform Your Digital Presence? If you're looking to elevate your brand, attract more web traffic, and generate leads, our Content Marketing service is your gateway to digital excellence. Dive into the world of content that engages, ranks, and converts. 📊🔝 Discover how our Content Marketing services can revolutionize your digital presence at <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fga8WHzbY&urlhash=Fop1&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/ga8WHzbY</a>. Let's write your success story together. ✨ <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ContentMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fseo&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SEO</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdigitalmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DigitalMarketing</a> <a class="link" 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class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/coursery?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQEdk7MVeA3xYg/company-logo_100_100/company-logo_100_100/0/1719857701104?e=2147483647&v=beta&t=guPFUHWAhy1sAzztsf3jbcSh0HkJFl1JLi4JceNFcC8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Coursery, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/coursery?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Coursery" data-tracking-will-navigate> Coursery </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcoursery_contentmarketing-leadgeneration-businessgrowth-activity-7252559680563019777-hOLd&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7252559680563019777" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">Did you know that content marketing generates three times more leads than paid search advertising? 📚 For small business owners, this statistic proves the immense value of content over traditional PPC models. Here’s why content marketing should be a priority: Cost-Effective Lead Generation: Content marketing is more cost-effective than paid ads, delivering higher ROI by attracting and converting leads organically. 💰 Builds Trust and Authority: Consistently providing valuable content establishes your business as a trusted authority in your field, which is crucial for long-term success. 🧠 Long-Term Benefits: Unlike ads that stop working once you stop paying, content continues to generate leads and traffic over time, providing lasting value. 🌱 Educates and Engages: Content marketing allows you to educate your audience, answer their questions, and guide them through their buyer’s journey. This engagement fosters deeper connections. 🗣️ Don’t underestimate the power of content. It’s a strategic investment that drives sustainable growth. How has content marketing helped your business thrive? <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ContentMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fleadgeneration&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#LeadGeneration</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbusinessgrowth&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BusinessGrowth</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsmallbusiness&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SmallBusiness</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcourserymedia&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CourseryMedia</a></p> <button class="attributed-text-segment-list__btn-truncation absolute right-0 bottom-0 pl-1 bg-color-background-container text-color-text-secondary text-sm font-medium babybear:font-bold invisible cursor-pointer hover:text-color-link-hover hover:underline" data-feed-action="see-more-post" data-feed-action-category="EXPAND" data-feed-action-type="expandCommentaryText" data-feed-control="commentary_expand" aria-hidden="true" tabindex="0"> …more </button> </div> 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border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcoursery_contentmarketing-leadgeneration-businessgrowth-activity-7252559680563019777-hOLd&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Hamza Ahmed" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/hamza-ahmed-3a443118b_writing-digitalmarketing-content-activity-7186355242576265217-3zg2" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7186355242576265217" data-featured-activity-urn="urn:li:activity:7186355242576265217" data-attributed-urn="urn:li:share:7186271410330234880">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://pk.linkedin.com/in/hamza-ahmed-3a443118b?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGLLXlUonklww/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722694807692?e=2147483647&v=beta&t=9POUiQcEVfchjzcLu01m1ann7IlMrTc-BtV1sSs640w" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Hamza Ahmed, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://pk.linkedin.com/in/hamza-ahmed-3a443118b?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Hamza Ahmed" data-tracking-will-navigate> Hamza Ahmed </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Tech Content l e-Commerce l SEO Blogs | Web Copy | Copywriter | Story Teller | Tech Writer | Amazon | Walmart | TikTok Shop | eBay | Amazon Branding </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fhamza-ahmed-3a443118b_writing-digitalmarketing-content-activity-7186355242576265217-3zg2&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7186355242576265217" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">To get organic leads through your website, you need content. To make your every Google Ads campaign count, you need content. To generate engagement through social media, you need content. Yet, there’s very little importance given to the people producing this content. And the content itself. Why? Because most of the marketing folks don’t go deep enough when analyzing their team’s performance, their annual gains and losses, and their digital reach. When you go deep, be it organic or paid marketing, you realize content is the single most important ingredient for a successful digital marketing campaign. Helpful content, optimized for both humans and search engines, can generate hundreds of leads for you every month. You won’t have to pump an insane amount of dollars into PPC once you start getting organic leads. Your brand will grow organically. And when it comes to client-side projects, you won’t have to sell content for free with a website – like free gravy at Jawed Nehari. You can charge a hefty amount for content if you have the resources to deliver quality drafts. Trust me on this, content is a simple fix for all your marketing problems. You just need to start giving it the due importance and attention. Treat it as “anybody’s job”, and get ready to be embarrassed in front of a pissed-off client. Give it the due respect, and make big gains along the way. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fwriting&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Writing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdigitalmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DigitalMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontent&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Content</a> <a class="link" 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data-test-id="main-feed-activity-card__commentary">"𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒔 𝒍𝒊𝒌𝒆 𝒂 𝒇𝒊𝒓𝒔𝒕 𝒅𝒂𝒕𝒆. 𝑰𝒇 𝒚𝒐𝒖 𝒐𝒏𝒍𝒚 𝒕𝒂𝒍𝒌 𝒂𝒃𝒐𝒖𝒕 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇, 𝒕𝒉𝒆𝒓𝒆 𝒘𝒐𝒏’𝒕 𝒃𝒆 𝒂 𝒔𝒆𝒄𝒐𝒏𝒅 𝒅𝒂𝒕𝒆." "𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒔 𝒍𝒊𝒌𝒆 𝒂 𝒇𝒊𝒓𝒔𝒕 𝒅𝒂𝒕𝒆. 𝑰𝒇 𝒚𝒐𝒖 𝒐𝒏𝒍𝒚 𝒕𝒂𝒍𝒌 𝒂𝒃𝒐𝒖𝒕 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇, 𝒕𝒉𝒆𝒓𝒆 𝒘𝒐𝒏’𝒕 𝒃𝒆 𝒂 𝒔𝒆𝒄𝒐𝒏𝒅 𝒅𝒂𝒕𝒆." This analogy perfectly encapsulates the essence of effective content marketing. Just like in a first date, the goal is to build a connection, spark interest, 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. If the conversation is one-sided, focusing solely on your achievements, products, or services, you’re likely to leave your audience disengaged and 𝐮𝐧𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩. In content marketing, the key to success lies in understanding your audience 𝐚𝐧𝐝 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐦. Your content should be crafted with their needs, interests, and challenges in mind. It’s about listening as much as talking—offering insights, answering questions, and providing value that resonates with them. When your content speaks to the needs and aspirations of your audience, you create a sense of 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐦𝐨𝐫𝐞 likely to come back for more. Just like a successful first date, effective content marketing is about balance and reciprocity. You share your story, 𝐛𝐮𝐭 𝐢𝐧 𝐚 𝐰𝐚𝐲 𝐭𝐡𝐚𝐭’𝐬 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐫𝐞𝐥𝐚𝐭𝐚𝐛𝐥𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. You show interest in their needs, ask questions, and provide thoughtful 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐝𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐩𝐚𝐲𝐢𝐧𝐠 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧. This approach fosters a two-way relationship where both parties feel valued and understood. #SEO#SEO <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsearchengineoptimization&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SearchEngineOptimization</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdigitalmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DigitalMarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsem&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#SEM</a> (Search Engine Marketing) <a class="link" 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google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary" data-tracking-client-ingraph data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_post_contextual-sign-in_sign-in-modal">  Sign in </button> <div class>  <div id="public_post_contextual-sign-in_sign-in-modal" class="modal modal--sign-in" data-outlet="public_post_contextual-sign-in_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="f2f06e44-7bda-43e4-807c-1ea5b613c050" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="public_post_contextual-sign-in_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="public_post_contextual-sign-in_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/posts/rmds_semrushs-acquisition-reinforces-the-value-activity-7262184339344379906-VinH" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Frmds_semrushs-acquisition-reinforces-the-value-activity-7262184339344379906-VinH&trk=public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Frmds_semrushs-acquisition-reinforces-the-value-activity-7262184339344379906-VinH&trk=public_post_contextual-sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_post_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> Never miss a beat on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell_post2" data-tracking-client-ingraph data-tracking-control-name="public_post_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_post_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> <code id="activityUrn" style="display: none"></code> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center papabear:items-start py-2 px-1.5" data-id="toast__message" role="alert" tabindex="-1"> <div class="toast__message-content-container" data-id="toast__message-content-container"> <p class="toast__message-content font-sans text-sm opacity-90 inline babybear:self-center mamabear:self-center papabear:self-start" data-id="toast__message-content"></p> </div> </div> <button class="toast__dismiss-btn cursor-pointer babybear:self-center mamabear:self-center papabear:self-start pt-3 pb-2 papabear:py-2 pl-0.5 pr-0" data-id="toast__dismiss-btn" aria-label="Close"> <svg width="24" height="24" class="fill-color-icon"><path d="M13 4.32 9.31 8 13 11.69 11.69 13 8 9.31 4.31 13 3 11.69 6.69 8 3 4.31 4.31 3 8 6.69 11.68 3Z"></path></svg> </button> </div> </template> <template id="toast-icon-caution"> <icon class="text-color-icon-caution toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/u6kgm8vi5s4rhtbgmjlphlp6"></icon> </template> <template id="toast-icon-error"> <icon class="text-color-icon-negative toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2ffvlzyh9wb65459t9va8w2ph"></icon> </template> <template id="toast-icon-gdpr"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0d85elrpgg38lskvq1kvzb3"></icon> </template> <template id="toast-icon-notify"> <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/de23f5me7dfm17unsj9up4vga"></icon> </template> <template id="toast-icon-success"> <icon class="text-color-icon-positive toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c44ryoszao52cyd0y87z7s0uf"></icon> </template> <template id="toast-cta"> <a class="toast__cta cta-link font-medium ml-0.5 text-sm text-inherit inline" target="_blank"></a> </template> </div> <script src="https://static.licdn.com/aero-v1/sc/h/4kdl05tfo7lc1e6o63oput2ah" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/6m1b8t00vuxmc30ew42uoizb7" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/81wy0f4hfrhoilx9eqdwg202z" data-module-id="media-player"></script>  </body> </html>

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Rainmaker Digital Services (RMDS) on LinkedIn: Semrush's Acquisition Reinforces the Value of Owned Media