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class="nav__item"><a href="/web/20150729010024/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class="container cf soft--top "> <div class="content"> <main class="soft-half--sides soft-half--bottom"> <div class="grid"> <div class="grid__item one-whole"> <div class="push--right push-half soft-half theme"> <h2 class="size-eight">Sara Amjad Qureshi</h2>  <article class="box story soft-half--bottom" data-id="1141051" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141051/poetry-or-vulgarity"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/07/559a345ef07a7.jpg?r=1671280321" alt="Poetry or vulgarity?"/></a></td></tr> </table> <h2 class="story__title "><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141051/poetry-or-vulgarity" class="story__link">Poetry or vulgarity?</a></h2> <div class="story__excerpt ">Is the trend of using crass language in advertising a smart move? <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-07-06T13:00:40+05:00"><span class="timestamp__calendar">Jul 06, 2015</span> <span class="timestamp__time">01:00pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1141015" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141015/absurd-dee-lites"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/06/5591068575c02.jpg?r=154279026" alt="Absurd dee-lites!"/></a></td></tr> </table> <h2 class="story__title "><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141015/absurd-dee-lites" class="story__link">Absurd dee-lites! </a></h2> <div class="story__excerpt ">The success factors behind KitKat Telcum Powder, Butt Murgh Channay and other similar 'delightful' ads. <span class="story__time "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2015-06-29T13:49:31+05:00"><span class="timestamp__calendar">Jun 29, 2015</span> <span class="timestamp__time">01:49pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140866" data-layout="story"> <h2 class="story__title "><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1140866/the-tiniest-of-starts" class="story__link">The tiniest of starts </a></h2> <div class="story__excerpt ">Five ways in which higher educational institutions are changing their approach to their mission. <span class="story__time "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2015-06-09T12:29:45+05:00"><span class="timestamp__calendar">Jun 09, 2015</span> <span class="timestamp__time">12:29pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140891" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1140891/the-big-sleep"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/05/555641496c9b1.jpg?r=104097600" alt="The big sleep"/></a></td></tr> </table> <h2 class="story__title "><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1140891/the-big-sleep" class="story__link">The big sleep</a></h2> <div class="story__excerpt ">Sinuous limbs, flowing hair, bright colours – this year's lawn campaigns offer nothing unique or refreshing. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-06-05T12:29:13+05:00"><span class="timestamp__calendar">Jun 05, 2015</span> <span class="timestamp__time">12:29pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140731" data-layout="story"> <h2 class="story__title "><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1140731/the-thought-that-counts" class="story__link">The thought that counts</a></h2> <div class="story__excerpt ">It takes much more than a fresh thought to create a real big idea. It’s what that thought leads to, that counts. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-04-06T14:44:43+05:00"><span class="timestamp__calendar">Apr 06, 2015</span> <span class="timestamp__time">02:44pm</span></span></span> </div> </article>   <article class="box story soft-half--bottom" data-id="1140694" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1140694/local-insight-success"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/03/5501c13e29725.jpg?r=795925403" alt="Local + insight = success"/></a></td></tr> </table> <h2 class="story__title "><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1140694/local-insight-success" class="story__link">Local + insight = success</a></h2> <div class="story__excerpt ">The winning formulas of Sprite, 7UP and Fanta. <span class="story__time "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-04-09T14:34:03+05:00"><span class="timestamp__calendar">Apr 09, 2015</span> <span class="timestamp__time">02:34pm</span></span></span> </div> </article>  </div> <div class="grid__item one-whole"> <div class="push--right soft-half"> </div> </div> </div> </main> <aside class="soft--bottom"> <div class="grid"> <div class="grid__item one-whole">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <a href="https://web.archive.org/web/20150729010024/http://aurora2.dawn.com/"><img class="one-whole" src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <h5 class="widget__title text--center push--bottom">Top Reads</h5> <div class"widget__body"> <div class="grid grid--center"> <div class="grid__item one-whole">  <article class="box story push--bottom" data-id="1141099" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141099/selling-to-millennials-aka-the-impatient-generation"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/07/55b72c8a330db.jpg?r=1391825542" alt="Selling to Millennials aka the &#039;impatient generation&#039;"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141099/selling-to-millennials-aka-the-impatient-generation" class="story__link">Selling to Millennials aka the 'impatient generation' </a></h2> </article>   <article class="box story push--bottom" data-id="1141092" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141092/the-unoriginal-sin"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/07/55a6c671c4c9d.jpg?r=1434407727" alt="The unoriginal sin"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141092/the-unoriginal-sin" class="story__link">The unoriginal sin </a></h2> </article>   <article class="box story push--bottom" data-id="1141095" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141095/eight-ads-with-great-insight"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/07/55a6cc40326ae.jpg?r=148118321" alt="Eight ads with great insight!"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141095/eight-ads-with-great-insight" class="story__link">Eight ads with great insight! </a></h2> </article>   <article class="box story push--bottom" data-id="1141086" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141086/the-girl-i-knew-sabeen-mahmud-1974-2015"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/07/55a548c5dcf7c.jpg?r=1759094990" alt="The girl I knew &ndash; Sabeen Mahmud [1974-2015]"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141086/the-girl-i-knew-sabeen-mahmud-1974-2015" class="story__link">The girl I knew – Sabeen Mahmud [1974-2015]</a></h2> </article>   <article class="box story push--bottom" data-id="1141053" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141053/reham-khan-the-pakistani-media-is-like-a-wild-child"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/07/55a365b39db56.jpg?r=761912053" alt="Reham Khan: &quot;The Pakistani media is like a wild child&quot;"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141053/reham-khan-the-pakistani-media-is-like-a-wild-child" class="story__link">Reham Khan: "The Pakistani media is like a wild child"</a></h2> </article>   <article class="box story push--bottom" data-id="1141054" data-layout="story"> <table class="media media--left media--stretch one-third palm--one-whole "> <tr><td class="media__item "><a title="" href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141054/yamaha-makes-a-comeback"><img src="https://web.archive.org/web/20150729010024im_/http://i.dawn.com/thumbnail/2015/07/55a0ae196a0e1.jpg?r=2124150749" alt="Yamaha makes a comeback"/></a></td></tr> </table> <h2 class="story__title size-five"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141054/yamaha-makes-a-comeback" class="story__link">Yamaha makes a comeback</a></h2> </article>  </div> </div> </div> </section>   <section class="widget theme widget-poll " data-type="poll" data-id="524"> <h5 class="widget__title text--center hard">Poll</h5> <div class="widget__body" id="widgetPoll-2283245"> <script src="//web.archive.org/web/20150729010024js_/http://static.polldaddy.com/p/8482390.js"></script></div> <link rel="stylesheet" href="/web/20150729010024cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20150607133144.css" media="all"></section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <h5 class="widget__title text--center push--bottom">Contributors</h5> <div class"widget__body"> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150729010024/http://aurora.dawn.com/authors/3248" class="story__link">Sara Amjad Qureshi</a></h2>  <article class="box story " data-id="1141051" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141051/poetry-or-vulgarity" class="story__link">Poetry or vulgarity?</a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150729010024/http://aurora.dawn.com/authors/3286" class="story__link">Syed Wajeeh ul Hasan Naqvi</a></h2>  <article class="box story " data-id="1140749" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1140749/home-is-your-oyster" class="story__link">Home is your oyster</a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150729010024/http://aurora.dawn.com/authors/3256" class="story__link">Amber Arshad</a></h2>  <article class="box story " data-id="1141053" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141053/reham-khan-the-pakistani-media-is-like-a-wild-child" class="story__link">Reham Khan: "The Pakistani media is like a wild child"</a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150729010024/http://aurora.dawn.com/authors/3295" class="story__link">Afia Salam</a></h2>  <article class="box story " data-id="1141082" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141082/eyeballs-or-oxygen" class="story__link">Eyeballs or oxygen? </a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20150729010024/http://aurora.dawn.com/authors/3278" class="story__link">Ali Hayat Rizvi</a></h2>  <article class="box story " data-id="1141056" data-layout="story"> <h2 class="story__title text--center soft--bottom text--300"><a href="https://web.archive.org/web/20150729010024/http://aurora.dawn.com/news/1141056/the-wondrous-world-of-ramzan-campaigns" class="story__link">The 'wondrous' world of Ramzan campaigns</a></h2> </article>  <p class="text--center flush soft-half--bottom"><a 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