Automatización del marketing: Email drip campaign examples

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</nav> <article> <header id="17VRLQCsP63tNdISQ0GndV" class="articleHero " style="background-color: #d8eacc;"> <div class="articleHero__background articleHero__background--desktop"></div> <div class="articleHero__background articleHero__background--mobile"></div> <div class="layout"> <div class="content content--8of16-large"> <div class="articleHero__copyContainer fs-unmask"> <h1 class="articleHero__title h2"> Drip email campañas por goteo: Ejemplos y mejores prácticas </h1> <p class="articleHero__copy h6"> Aprovecha la automatización de marketing con campañas de goteo. Saca el mayor partido a las campañas de goteo para conseguir conversiones con estas prácticas recomendadas. </p> </div> </div> </div> </header> <section id="" class="layout--halfMargin articleText articleText--first fs-unmask" data-module-id="articleText" data-entry-id="6Ytgr4LvJGdexTL70dnHSs"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <p>Las campañas de goteo por correo electrónico son una excelente manera para que tu empresa se mantenga en primer plano y para animar a los consumidores a realizar una acción específica.</p> <p>Por ejemplo, puedes automatizar una serie de correos electrónicos y enviarlos a personas que se olvidaron de finalizar su compra después de añadir productos a su carrito. Estos correos electrónicos están diseñados específicamente para recordar a los consumidores qué se han dejado atrás, resaltar diferentes productos que pueden interesarles, etc.</p> <p>Las campañas de goteo a menudo se activan por eventos, como suscribirse a un boletín de noticias, descargar un documento o asistir a una demostración de producto, y están programadas con antelación para evitar abrumar a los usuarios con varios correos electrónicos a la vez. Así, un contacto puede recibir una secuencia de correos electrónicos durante unas semanas en lugar de mensajes diarios. </p> <p>Esta forma de marketing es muy útil para aumentar la participación y conectar con tu público, lo que te permite obtener información sobre sus comportamientos. Así que puedes personalizar fácilmente tus mensajes y aumentar la probabilidad de conversiones exitosas. </p> <p>A continuación, destacaremos algunos ejemplos de campañas de goteo por correo electrónico para ayudarte a empezar con tu propia campaña. Pero primero, vamos a profundizar en lo que son, sus beneficios y sus mejores prácticas. </p> </div> </div> </div> </section> <aside id="57rCMo1wci5qegrQpYS4LV" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="57rCMo1wci5qegrQpYS4LV"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundJasmine fs-unmask"> <div class="inline_article_cta__internal-main flex flex--middle align--center" data-context-text="¿Todo listo para probar lo que nos lanzó a la fama? "> <div> <p class="h4">¿Todo listo para probar lo que nos lanzó a la fama? </p> <div class="copy margin--top-c6 normalize"> <p>Crea campañas por correo electrónico personalizadas, mide el rendimiento y convierte la información en resultados con las herramientas de email marketing de Mailchimp.</p> </div> <div class="margin--top-c6"> <a class="ctaPrimary" href="/es/pricing/marketing/" aria-label="Suscribirse gratis"> Suscríbete </a> </div> </div> </div> </div> </div> </div> </aside> <section id="%C2%BFQu%C3%A9_es_una_campa%C3%B1a_por_goteo%3F" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="kkHk116mzYWPlkq8mY01u" data-context-text="¿Qué es una campaña por goteo?"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <h2 class="h2 articleText--subheading" id="section--qu-es-una-campa-a-por-goteo-"> ¿Qué es una campaña por goteo? </h2> <p>Una campaña por goteo es una estrategia de marketing que te permite enviar una secuencia de correos electrónicos automatizados cuando se cumplen ciertas condiciones. </p> <p>Por ejemplo, este tipo de táctica se puede utilizar para enviar una serie de correos electrónicos a quienes se han suscrito a tu programa de fidelización. </p> <ul> <li>El primer correo electrónico puede ser un mensaje de bienvenida sencillo que presenta tu marca y explica cómo funciona el programa de recompensas. </li> <li>El segundo mensaje puede llegar unas semanas después si no han comprado nada e incluye una promoción especial que duplicará los puntos que reciben.</li> <li>El tercer correo electrónico de la secuencia puede contener recomendaciones personalizadas de productos y una llamada a la acción (CTA) para que la persona utilice sus puntos. </li> </ul> <p>Las campañas de goteo se programan con antelación y se planifica muy bien la secuencia para garantizar que los mensajes lleguen a las personas adecuadas en el momento oportuno.</p> <p>Si bien los boletines informativos se envían a todos los contactos de tu lista, los mensajes ya redactados solo se enviarán a personas específicas si estas activan la serie con inactividad o una acción concreta.</p> <p>Las campañas por goteo también reciben otros nombres, como “drip marketing”, marketing automatizado, correos electrónicos del ciclo de vida o campañas de correo electrónico automatizadas.</p> </div> </div> </div> </section> <section id="4GMRWC5JbVRc8PL8AxpZQm" class="imageModule layout--halfMargin fs-unmask"> <div class="layout"> <div class="content align--center content--8of16-large"> <div class="imageModule__container image"> <picture><source sizes="980px" srcset="https://eep.io/images/yzco4xsimv0y/13vqewdYssRHp8BIq3Jv6N/351f8cac8b91dd2cdb6de5cd8fec6ed4/MailChimp_Longform_-1_graphic_-3-01__2_.png?w=980&fm=avif&q=60 980w, https://eep.io/images/yzco4xsimv0y/13vqewdYssRHp8BIq3Jv6N/351f8cac8b91dd2cdb6de5cd8fec6ed4/MailChimp_Longform_-1_graphic_-3-01__2_.png?w=1960&fm=avif&q=60 1960w" type="image/avif"><source sizes="980px" srcset="https://eep.io/images/yzco4xsimv0y/13vqewdYssRHp8BIq3Jv6N/351f8cac8b91dd2cdb6de5cd8fec6ed4/MailChimp_Longform_-1_graphic_-3-01__2_.png?w=980&fm=webp&q=70 980w, https://eep.io/images/yzco4xsimv0y/13vqewdYssRHp8BIq3Jv6N/351f8cac8b91dd2cdb6de5cd8fec6ed4/MailChimp_Longform_-1_graphic_-3-01__2_.png?w=1960&fm=webp&q=70 1960w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/13vqewdYssRHp8BIq3Jv6N/351f8cac8b91dd2cdb6de5cd8fec6ed4/MailChimp_Longform_-1_graphic_-3-01__2_.png?w=980&q=70" srcset="https://eep.io/images/yzco4xsimv0y/13vqewdYssRHp8BIq3Jv6N/351f8cac8b91dd2cdb6de5cd8fec6ed4/MailChimp_Longform_-1_graphic_-3-01__2_.png?w=980&q=70 980w, https://eep.io/images/yzco4xsimv0y/13vqewdYssRHp8BIq3Jv6N/351f8cac8b91dd2cdb6de5cd8fec6ed4/MailChimp_Longform_-1_graphic_-3-01__2_.png?w=1960&q=70 1960w" class="imageModule__image" sizes="980px" loading="lazy" alt="" width="1201" height="671"></picture> </div> </div> </div> </section> <section id="Ventajas_de_las_campa%C3%B1as_de_goteo_por_correo_electr%C3%B3nico" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="DX7AMW2BwmHjzGYxhnTW5" data-context-text="Ventajas de las campañas de goteo por correo electrónico"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <h2 class="h2 articleText--subheading" id="section-ventajas-de-las-campa-as-de-goteo-por-correo-electr-nico"> Ventajas de las campañas de goteo por correo electrónico </h2> <p>Utilizar campañas de goteo en tu estrategia de marketing por correo electrónico tiene varias ventajas. Estos son <a href="/es/email-marketing/">algunos de los beneficios</a> que puedes aprovechar.</p> <h3 id="heading+potenciar+las+conversiones">Potenciar las conversiones</h3> <p>Las campañas de goteo facilitan el paso de los consumidores por los embudos de marketing y ventas, lo que aumenta la probabilidad de una conversión exitosa. Esto se debe a que el propósito de una campaña por goteo es impulsar a tus contactos a completar una acción.</p> <p>Todos los correos electrónicos en tu secuencia de goteo deben tener un CTA que anime a los clientes potenciales a avanzar al siguiente paso en el embudo.</p> <h3 id="heading+ahorrar+tiempo">Ahorrar tiempo</h3> <p>Con las herramientas de marketing adecuadas, puedes contar con la automatización de marketing para hacer el trabajo pesado por ti. En lugar de <a href="/es/help/tips-for-sending-campaigns/">enviar correos electrónicos</a> manualmente, crea tu contenido con antelación y envía automáticamente tus mensajes a los contactos sin comprometer la personalización ni la eficacia. De esta forma, no hay demora y los suscriptores reciben tus mensajes en el momento más adecuado.</p> <h3 id="heading+cultivar+a+los+clientes+potenciales">Cultivar a los clientes potenciales</h3> <p>Algunos de tus contactos pueden estar muy interesados en tus productos o servicios. Sin embargo, las personas pueden estar investigando diferentes empresas y requerir detalles adicionales sobre tu marca antes de avanzar al siguiente paso en el recorrido de compra y adquirir un producto.</p> <p>Afortunadamente, las campañas por goteo pueden proporcionar a los clientes potenciales un empujoncito suave en la dirección correcta respondiendo preguntas urgentes, destacando los beneficios de tu producto y mucho más.</p> <h3 id="heading+aumentar+la+interacci%c3%b3n">Aumentar la interacción</h3> <p>Puedes aumentar la participación adaptando tu campaña para satisfacer las necesidades de cada contacto individual en función de dónde se encuentre en el recorrido del cliente. Esta forma de marketing te permite enviar correos electrónicos en el momento adecuado, y garantiza que los suscriptores vean tu mensaje en cuanto llegue a sus bandejas de entrada.</p> <h3 id="heading+enviar+contenido+personalizado+que+sea+relevante">Enviar contenido personalizado que sea relevante</h3> <p>Como se ha mencionado, las campañas por goteo son diferentes a los correos electrónicos masivos que se envían a todos los contactos de tu lista. En lugar de enviar mensajes a todos tus suscriptores, puedes enviar contenido personalizado y relevante a personas específicas. </p> <p>Puedes programar y automatizar los correos electrónicos por goteo en función de los diferentes segmentos de público, como la demografía, los hábitos de compra, etc. También puedes crear una estrategia de campaña por goteo que se active mediante acciones, como registrarse para una prueba gratuita o hacer clic en un enlace de tu correo electrónico. Sin embargo, tus contactos recibirán contenido atractivo y adaptado a sus intereses. </p> <h3 id="heading+mantenerte+en+primera+l%c3%adnea">Mantenerte en primera línea</h3> <p>Un flujo de correos electrónicos consistentes significa que los suscriptores a menudo verán tus mensajes. Aunque es posible que no interactúen con tu contenido o no abran tus correos electrónicos, las campañas por goteo pueden ser de gran ayuda para aumentar el conocimiento de la marca y permitir que tu empresa siga siendo la prioridad. </p> <h3 id="heading+volver+a+captar+a+contactos">Volver a captar a contactos</h3> <p>Hay veces en las que los suscriptores dejan de interactuar con tus correos electrónicos. Si bien pueden estar interesados en tus productos o servicios, su inactividad puede dañar tu tasa de participación y otras métricas de marketing valiosas.</p> <p>La desvinculación puede suceder por varias razones, y es importante determinar por qué ciertas personas han perdido el interés en tus mensajes para recuperarlos. Una vez que conoces la razón por la que han dejado de participar, puedes llevar a cabo una campaña por goteo para atraer su interés de nuevo. </p> </div> </div> </div> </section> <section id="5onsp6Z1Nuvm2U2gqHizga" class="imageModule layout--halfMargin fs-unmask"> <div class="layout"> <div class="content align--center content--8of16-large"> <div class="imageModule__container image"> <picture><source sizes="980px" srcset="https://eep.io/images/yzco4xsimv0y/7uB5mufvaJuMfudOvE2T2s/dec5080339b4d13a3c1a4b63605acbb1/MailChimp_Longform_-1_graphic_-2-01__2_.png?w=980&fm=avif&q=60 980w, https://eep.io/images/yzco4xsimv0y/7uB5mufvaJuMfudOvE2T2s/dec5080339b4d13a3c1a4b63605acbb1/MailChimp_Longform_-1_graphic_-2-01__2_.png?w=1960&fm=avif&q=60 1960w" type="image/avif"><source sizes="980px" srcset="https://eep.io/images/yzco4xsimv0y/7uB5mufvaJuMfudOvE2T2s/dec5080339b4d13a3c1a4b63605acbb1/MailChimp_Longform_-1_graphic_-2-01__2_.png?w=980&fm=webp&q=70 980w, https://eep.io/images/yzco4xsimv0y/7uB5mufvaJuMfudOvE2T2s/dec5080339b4d13a3c1a4b63605acbb1/MailChimp_Longform_-1_graphic_-2-01__2_.png?w=1960&fm=webp&q=70 1960w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7uB5mufvaJuMfudOvE2T2s/dec5080339b4d13a3c1a4b63605acbb1/MailChimp_Longform_-1_graphic_-2-01__2_.png?w=980&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7uB5mufvaJuMfudOvE2T2s/dec5080339b4d13a3c1a4b63605acbb1/MailChimp_Longform_-1_graphic_-2-01__2_.png?w=980&q=70 980w, https://eep.io/images/yzco4xsimv0y/7uB5mufvaJuMfudOvE2T2s/dec5080339b4d13a3c1a4b63605acbb1/MailChimp_Longform_-1_graphic_-2-01__2_.png?w=1960&q=70 1960w" class="imageModule__image" sizes="980px" loading="lazy" alt="Email drip campaigns should always include: Personalization, CTAs, Skimmable content, Brand consistency." width="1201" height="401"></picture> </div> </div> </div> </section> <section id="Pr%C3%A1cticas_recomendadas_para_campa%C3%B1as_de_goteo_por_correo_electr%C3%B3nico" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="15UxjseGNswsjG7vKyrDqg" data-context-text="Prácticas recomendadas para campañas de goteo por correo electrónico"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <h2 class="h2 articleText--subheading" id="section-pr-cticas-recomendadas-para-campa-as-de-goteo-por-correo-electr-nico"> Prácticas recomendadas para campañas de goteo por correo electrónico </h2> <p>Aunque llevar a cabo una campaña de goteo por correo electrónico es sencillo, hay varias prácticas recomendadas que pueden impulsar tus esfuerzos de marketing.</p> <h3 id="heading+crear+mensajes+dirigidos">Crear mensajes dirigidos</h3> <p>Un correo electrónico dirigido es un mensaje adaptado a una persona o segmento específicos, por lo que puede contener contenido relevante para sus necesidades. A los consumidores les bombardean regularmente con correos electrónicos de marketing aburridos y poco originales, por lo que la personalización es imprescindible si quieres destacar entre la multitud.</p> <p>De hecho, <a href="https://www.statista.com/topics/4481/personalized-marketing/">Statista afirma</a> que el 60 % de los compradores en línea no serían fieles a marcas que envíen contenido no personalizado. </p> <p>Para poder implementar con éxito una campaña por goteo, debes tener un conocimiento profundo de tu público. Por ejemplo, es una buena idea conocer sus puntos débiles, datos demográficos y preferencias de compra.</p> <p>Varias herramientas de marketing pueden ayudarte a conocer mejor a tus contactos, lo que te permite segmentarlos en las categorías adecuadas.</p> <p>Según la encuesta <a href="https://digiday.com/wp-content/uploads/2022/03/download-jeeng.pdf">El estado de personalización en el marketing por correo electrónico</a> realizada por Digiday y Jeeng, más de la mitad de los encuestados afirmaron que las campañas de correo electrónico personalizadas eran algo o muy eficaces para alcanzar sus objetivos generales. </p> <h3 id="heading+planificar+tus+campa%c3%b1as+por+goteo+en+torno+al+recorrido+del+usuario">Planificar tus campañas por goteo en torno al recorrido del usuario</h3> <p>El recorrido del usuario, también conocido como recorrido del cliente, son los pasos que toman los consumidores antes de realizar una compra. Por eso, es preferible que tu campaña por goteo gire en torno a los posibles puntos de contacto. Ten en cuenta que las diferentes fases del recorrido del cliente requerirán una estrategia de goteo diferente. </p> <p>Por ejemplo, puedes enviar una serie de correos electrónicos a los nuevos suscriptores para que puedan conocer mejor tu marca. O, una persona en tu lista de contactos puede estar navegando por tus productos más de lo normal, lo que indica que está pensando en realizar una compra, por lo que puede ser beneficioso enviar una campaña de goteo por correo electrónico con una promoción especial o recomendaciones de productos. </p> <p>Mejorar cada paso del recorrido del usuario con correos electrónicos por goteo puede mejorar la experiencia del cliente y permitirte comprender mejor el comportamiento de tu público. </p> <h3 id="heading+limitar+el+n%c3%bamero+de+correos+electr%c3%b3nicos+de+campa%c3%b1as+por+goteo">Limitar el número de correos electrónicos de campañas por goteo</h3> <p>La clave para implementar campañas de goteo eficaces es enviar la cantidad correcta de correos electrónicos.</p> <p>Ten en cuenta que enviar demasiados mensajes no tiene nada de malo. Muchos de tus suscriptores quieren recibir correos electrónicos que contengan descuentos, promociones relevantes para los hábitos de compra e información que les interese. </p> <p>Sin embargo, no querrás abrumar a tus contactos con varios correos electrónicos enviados en un corto periodo de tiempo, ya que podrían hartarse y cancelar la suscripción. Tampoco querrás enviar tan pocos mensajes que tu público se olvide de tu negocio. </p> <p>Decidir el número de correos electrónicos que debes enviar puede ser difícil de determinar. Al fin y al cabo, todo depende de tu público y del sector en el que se encuentre tu empresa. Como regla general, crea una campaña por goteo con entre 4 y 10 correos electrónicos espaciados entre 4 días y 2 semanas. </p> <p>Puedes realizar pruebas A/B para identificar la cantidad más eficaz y adecuada de correos electrónicos de campaña por goteo que debes enviar. Las herramientas de prueba A/B hacen que sea fácil ver cuál de tus correos electrónicos de marketing por goteo funciona mejor, lo que te permite implementar la mejor estrategia en tu empresa. </p> <h3 id="heading+escribir+texto+f%c3%a1cil+de+leer">Escribir texto fácil de leer</h3> <p>Uno de los mejores <a href="/es/resources/how-to-write-email/">consejos para redactar un correo electrónico</a> eficaz es escribir de forma clara y concisa. Es posible que algunos contactos no tengan tiempo de leer bien tu mensaje, por lo que solo le echarán un vistazo rápido, mientras que otros lo leerán a fondo.</p> <p>Por eso, es importante atraer a ambos tipos de lectores con textos fáciles de leer, cortos y directos. </p> <p>Cuando se trata de crear el cuerpo de tu correo electrónico, recuerda siempre para quién estás escribiendo. Piensa detenidamente en los diferentes segmentos que tienes y escribe para cada uno de ellos mientras te adhieres al tono y voz de tu marca.</p> <p>También es una buena práctica incorporar una CTA para guiar a los contactos al siguiente paso en el embudo. </p> <p>Pero antes de escribir el texto de tu correo electrónico, es una buena idea pensar en tu línea de asunto y preencabezado, ya que suelen ser la primera información que ve el usuario.</p> <p>Ambos elementos son vitales para captar la atención de tu público y proporcionar un rápido vistazo de lo que tratará tu mensaje. Asegúrate de que la línea de asunto y el <a href="/es/resources/email-preheader/">preencabezado del correo electrónico</a> sean descriptivos y atractivos; el objetivo es incentivar a los contactos a que hagan clic en tu correo electrónico. </p> <h3 id="heading+analizar+y+ajustar+las+campa%c3%b1as+por+goteo">Analizar y ajustar las campañas por goteo</h3> <p>Tu campaña por goteo no debe ser siempre igual. En su lugar, debería evolucionar a medida que vayas conociendo mejor a tu público y vayan surgiendo nuevas tácticas de marketing. Tu público y tu negocio están en constante evolución, y lo que puede haber funcionado hace unos años puede no ser tan eficaz hoy en día. </p> <p>Tómate tu tiempo para analizar periódicamente tu campaña y realizar un seguimiento de las métricas vitales, como la tasa de clics, la tasa de participación y la tasa de apertura, que proporcionan información sobre el rendimiento de tu campaña. Hacerlo puede garantizar que tu estrategia se alinee con las necesidades y objetivos comerciales de tu público. </p> <p>Además, los datos recopilados por tus campañas de goteo por correo electrónico pueden permitirte tomar decisiones informadas, lo que conduce a mejores campañas y resultados. </p> <h3 id="heading+%c2%bfqu%c3%a9+debe+haber+en+una+campa%c3%b1a+de+goteo+por+correo+electr%c3%b3nico%3f">¿Qué debe haber en una campaña de goteo por correo electrónico?</h3> <p>Ahora que ya conoces algunas prácticas recomendadas, veamos qué contiene una campaña de goteo eficaz. Aunque existen muchas formas diferentes de crear una campaña de goteo por correo electrónico, se utilizan varios elementos constantemente para construir una campaña de goteo exitosa que impulse las ventas.</p> <ul> <li><strong>Personalización.</strong> Al personalizar tu correo electrónico con el nombre del destinatario e información relevante, puedes crear una relación con él. </li> <li><strong>CTA.</strong> Independientemente del objetivo de tu campaña, incluye un botón CTA al final de cada correo electrónico para animar a los lectores a dar el siguiente paso en el recorrido del usuario.</li> <li><strong>Contenido fácil de leer.</strong> Tu correo electrónico debe ser fácil de comprender para que los lectores puedan obtener la información que necesitan de forma rápida y sencilla. </li> <li><strong>Consistencia de la marca.</strong> Sé coherente con cada correo electrónico que envíes a los suscriptores, asegurándote de que los diseños, fuentes y colores sean los mismos en las diferentes campañas. </li> </ul> </div> </div> </div> </section> <section id="30RHzc0Z5FPgbiJmcYoJ88" class="imageModule layout--halfMargin fs-unmask"> <div class="layout"> <div class="content align--center content--8of16-large"> <div class="imageModule__container image"> <picture><source sizes="980px" srcset="https://eep.io/images/yzco4xsimv0y/7mrE745DfzJr9Yna5afvwQ/5d671fc1777d254d643ac619a962a4d3/MailChimp_Longform_-1_graphic_-1-01__2_.png?w=980&fm=avif&q=60 980w, https://eep.io/images/yzco4xsimv0y/7mrE745DfzJr9Yna5afvwQ/5d671fc1777d254d643ac619a962a4d3/MailChimp_Longform_-1_graphic_-1-01__2_.png?w=1960&fm=avif&q=60 1960w" type="image/avif"><source sizes="980px" srcset="https://eep.io/images/yzco4xsimv0y/7mrE745DfzJr9Yna5afvwQ/5d671fc1777d254d643ac619a962a4d3/MailChimp_Longform_-1_graphic_-1-01__2_.png?w=980&fm=webp&q=70 980w, https://eep.io/images/yzco4xsimv0y/7mrE745DfzJr9Yna5afvwQ/5d671fc1777d254d643ac619a962a4d3/MailChimp_Longform_-1_graphic_-1-01__2_.png?w=1960&fm=webp&q=70 1960w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7mrE745DfzJr9Yna5afvwQ/5d671fc1777d254d643ac619a962a4d3/MailChimp_Longform_-1_graphic_-1-01__2_.png?w=980&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7mrE745DfzJr9Yna5afvwQ/5d671fc1777d254d643ac619a962a4d3/MailChimp_Longform_-1_graphic_-1-01__2_.png?w=980&q=70 980w, https://eep.io/images/yzco4xsimv0y/7mrE745DfzJr9Yna5afvwQ/5d671fc1777d254d643ac619a962a4d3/MailChimp_Longform_-1_graphic_-1-01__2_.png?w=1960&q=70 1960w" class="imageModule__image" sizes="980px" loading="lazy" alt="" width="1201" height="466"></picture> </div> </div> </div> </section> <section id="4_ejemplos_de_campa%C3%B1as_de_goteo_por_correo_electr%C3%B3nico" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="3VjFDmmyfugLzw5EMdfBmz" data-context-text="4 ejemplos de campañas de goteo por correo electrónico"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <h2 class="h2 articleText--subheading" id="section-4-ejemplos-de-campa-as-de-goteo-por-correo-electr-nico"> 4 ejemplos de campañas de goteo por correo electrónico </h2> <p>Aquí tienes ejemplos de los tipos más populares de campañas de goteo por correo electrónico que te ayudarán a crear tu propia estrategia. </p> <h3 id="heading+correos+electr%c3%b3nicos+de+bienvenida">Correos electrónicos de bienvenida</h3> <p>Estos correos electrónicos se pueden enviar a los nuevos suscriptores cuando se unan a tu lista de correo o a los contactos que hayan realizado su primera compra. </p> <p><strong>Nuevos suscriptores</strong></p> <p>Aunque reciban tus mensajes masivos, incluidos boletines informativos y correos electrónicos promocionales, también querrás darles la bienvenida a tu comunidad.</p> <p>El primer correo electrónico de bienvenida que envías en la serie a menudo contiene una introducción de tu marca y las expectativas para la correspondencia futura. Los correos electrónicos posteriores pueden contener códigos de descuento o sondeos sobre el contenido que desean ver. </p> <p><strong>Nuevos clientes</strong></p> <p>Las campañas de goteo por correo electrónico pueden ser una gran manera de animar a los clientes a realizar compras repetidas. El correo electrónico inicial de la serie puede agradecerles su pedido, mientras que los siguientes mensajes pueden incluir encuestas sobre el proceso de pedido, sugerencias de compra o información sobre futuras promociones.</p> <h3 id="heading+recomendaciones+de+productos">Recomendaciones de productos</h3> <p>Los correos electrónicos de recomendación de productos te permiten atraer a clientes potenciales y clientes existentes con productos que les interesan. Al recomendar productos, puedes aumentar las conversiones y hacer que tus contactos se sientan especiales con los correos electrónicos personalizados. </p> <p>Utiliza este tipo de campaña por goteo para aprovecharte y aumentar tus oportunidades de venta cruzada y adicional. </p> <p>Para clientes potenciales, puedes enviarles una secuencia de correos electrónicos relacionada con los productos que han visto en tu sitio web o añadido a su lista de deseos. También puedes hacer esto para los clientes existentes, además de proporcionar sugerencias basadas en compras anteriores. </p> <h3 id="heading+carrito+abandonado">Carrito abandonado</h3> <p>A veces, los consumidores añaden productos a sus carritos y nunca completan sus compras. Tanto si no estaban dispuestos a comprar como si se les olvidaban sus artículos, los correos electrónicos de carritos abandonados pueden llevarlos de vuelta a tu sitio web. </p> <p>Este tipo de correos electrónicos no es demasiado comercial. Por el contrario, son amables y dan un empujón alentador que recuerda a los consumidores lo que han dejado atrás No obstante, puedes crear una sensación de urgencia con los correos electrónicos posteriores indicando que quedan pocas existencias o que tu oferta terminará pronto. También puedes incluir un código de cupón o envío gratuito para tentar aún más a los consumidores. </p> <h3 id="heading+fidelizaci%c3%b3n+de+clientes+potenciales">Fidelización de clientes potenciales</h3> <p>Como se ha mencionado anteriormente, las campañas de marketing por goteo son beneficiosas para cuidar a los clientes potenciales. En última instancia, estos correos electrónicos tienen como objetivo profundizar tu conexión con los clientes potenciales, aumentar el conocimiento de la marca, ganar su confianza, generar fidelidad y aumentar las conversiones.</p> <p>Si bien puede llevar un tiempo lograr estos objetivos, los correos electrónicos por goteo pueden convencer a los clientes potenciales para que realicen una compra. Básicamente, las campañas de goteo por correo electrónico guían a los clientes potenciales a través del embudo de ventas hasta que estén listos para comprar. Cada mensaje de la campaña por goteo está adaptado a los clientes individuales en función de dónde se encuentren en el proceso de compra. </p> <p>Por esta razón, es importante utilizar una campaña por goteo para crear una vía para que los clientes potenciales puedan seguirla fácilmente. </p> <h2 id="heading+conoce+a+tus+clientes+en+sus+recorridos">Conoce a tus clientes en sus recorridos</h2> <p>Una campaña por goteo te permite enviar correos electrónicos a clientes potenciales y clientes existentes. Hacerlo puede ayudar a mover los contactos a diferentes rutas donde el objetivo final es la conversión.</p> <p>Además de ayudarte a aumentar las ventas, los correos electrónicos por goteo pueden aumentar la participación, aumentar el conocimiento de la marca, reducir la falta de participación y permanecer en primera línea. Con el <a href="/es/automations/">software de automatización de correo electrónico</a> adecuado, puedes disfrutar de las ventajas del marketing por goteo. </p> <p>Las herramientas de automatización de marketing de Mailchimp te permiten interactuar con los contactos adecuados y en el mejor momento. Traza el recorrido de compra y establece los factores desencadenantes con nuestro sencillo Customer Journey Builder.</p> <p>Automatiza tus correos electrónicos para fidelizar a clientes potenciales, vigilar a los clientes existentes y generar más ventas, todo ello con Mailchimp. Empieza hoy mismo y crea correos electrónicos de campaña por goteo eficaces.</p> </div> </div> </div> </section> <aside id="3CyA4GEsoWgnBDioItaVBo" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="3CyA4GEsoWgnBDioItaVBo"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundJasmine fs-unmask"> <div class="inline_article_cta__internal-main flex flex--middle align--center" data-context-text="¿Quieres saber qué nos ha dado fama? 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