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<!DOCTYPE html> <html> <head> <title>The Basics of a Landing Page // Landing Page Course</title> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"> <meta name="description" content="First chapter of Tilda free online course on building landing pages. What's a landing page: definition, examples, and practical tips." /> <meta property="og:url" content="https://tilda.education/en/courses/landing-page/understanding-main-principles/" /> <meta property="og:image" content="https://static.tildacdn.com/tild6661-3931-4565-a537-356533373137/Chapter_1_1.png" /> <meta property="og:title" content="The Basics of a Landing Page" /> <meta property="og:description" content="First chapter of Tilda free online course on building landing pages. 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The Basics of a Landing Page</span> <div class="te-header__dropdown__link__name">Chapters</div> <img class="te-header__dropdown__img_black" src="/images/close_black.svg"> <img class="te-header__dropdown__img" src="/images/content.svg"> </div> <div class="te-header__dropdown__container"> <div class="te-header__dropdown__wrapper"> <ul> <li class="te-header__dropdown__item te-header__dropdown__item_active"> <a href="/en/courses/landing-page/understanding-main-principles/"> <div class="te-header__dropdown__item__number">1</div> The Basics of a Landing Page </a> </li> <li class="te-header__dropdown__item "> <a href="/en/courses/landing-page/steps-to-create-a-landing-page/"> <div class="te-header__dropdown__item__number">2</div> Steps to Create a Landing Page </a> </li> <li class="te-header__dropdown__item "> <a href="/en/courses/landing-page/landing-page-anatomy/"> <div class="te-header__dropdown__item__number">3</div> Landing Page Anatomy: Functional Elements </a> </li> <li 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<div class='tn-atom'field='tn_text_1509021825313'><a href="https://tilda.cc" target="_blank" rel="noreferrer noopener" style="color: rgb(0, 0, 0);">Tilda </a></div> </div> <div class='t396__elem tn-elem tn-elem__1219324111509021986186' data-elem-id='1509021986186' data-elem-type='image' data-field-top-value="140" data-field-left-value="20" data-field-width-value="80" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="127" data-field-fileheight-value="125" data-field-top-res-320-value="120" data-field-left-res-320-value="10" data-field-width-res-320-value="50" data-field-top-res-480-value="110" data-field-left-res-480-value="10" data-field-width-res-480-value="60" data-field-top-res-640-value="100" data-field-left-res-640-value="10" data-field-width-res-640-value="60" data-field-top-res-960-value="120" data-field-left-res-960-value="10"> <a class='tn-atom js-click-zero-stat' href="https://tilda.cc" target="_blank" data-tilda-event-name="/tilda/click/rec121932411/button1509021986186"> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3633-6563-4565-b563-363663613365/Tilda_logo02.svg' alt='' imgfield='tn_img_1509021986186' /> </a> </div> <div class='t396__elem tn-elem tn-elem__1219324111509556397260' data-elem-id='1509556397260' data-elem-type='image' data-field-top-value="680" data-field-left-value="-1620" data-field-width-value="4670" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="14201" data-field-fileheight-value="906" data-field-top-res-320-value="647" data-field-left-res-320-value="-730" data-field-width-res-320-value="1710" data-field-top-res-480-value="865" data-field-left-res-480-value="-1020" data-field-width-res-480-value="2550" data-field-top-res-640-value="866" data-field-left-res-640-value="-1259" data-field-width-res-640-value="3180" data-field-top-res-960-value="824" data-field-left-res-960-value="-1473" data-field-width-res-960-value="4070"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6239-3266-4130-a163-623933616339/02.png' alt='' imgfield='tn_img_1509556397260' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324111470210011265 t-animate' data-elem-id='1470210011265' data-elem-type='text' data-field-top-value="451" data-field-left-value="20" data-field-width-value="667" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinup" data-animate-distance="100" data-field-top-res-320-value="251" data-field-left-res-320-value="10" data-field-width-res-320-value="310" data-field-top-res-480-value="284" data-field-left-res-480-value="10" data-field-width-res-480-value="460" data-field-top-res-640-value="296" data-field-left-res-640-value="10" data-field-width-res-640-value="620" data-field-top-res-960-value="350" data-field-left-res-960-value="10" data-field-width-res-960-value="540"> <h1 class='tn-atom'field='tn_text_1470210011265'>The Basics <br>of a Landing Page</h1> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('121932411');});});</script>  </div> <div id="rec121932412" class="r t-rec t-rec_pt_90 t-rec_pb_45" style="padding-top:90px;padding-bottom:45px;background-color:#ebebeb; " data-record-type="92" data-bg-color="#ebebeb">  <div class="t081"> <div class="t-container t-align_center"> <div class="t081__col t-width t-width_6"> <img class="t081__img t-img" src="https://static.tildacdn.com/tild3465-3437-4862-a535-663130323030/Nikita_Obukhov_2021.jpg" imgfield="img" data-tu-max-width="300" data-tu-max-height="300" data-tu-cover="c" alt=""> <div class="t081__title t-name t-name_xl" field="title">Nikita Obukhov</div> <div class="t081__descr t-descr t-descr_xs" field="descr"><a href="https://tilda.cc/">Tilda</a> Founder and CEO</div> </div> </div> </div> </div> <div id="rec121932413" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#ebebeb; " data-animationappear="off" data-record-type="106" data-bg-color="#ebebeb">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">This is the first chapter of the free landing page course from Tilda. The course consists of five chapters. If you study them and complete the practical tasks, you'll be able to design a landing page from scratch. This course will be useful to anyone who wants to develop design skills and who would rather not hire a design agency. You'll be capable of designing landing pages even if you don't know how to draw designs, create page layouts, or conduct research.</div> </div> </div> </div> </div> <div id="rec121932414" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Introduction</div> </div> </div> </div> <style> #rec121932414 .t225__uptitle{text-transform:uppercase;}#rec121932414 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932414 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec121932414 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932415" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="line-height: 40px;" data-customstyle="yes"><span style="font-size: 30px;">A landing page is a website with a call to action (CTA). It encourages visitors to complete a specific task which can be anything: Sign up for a newsletter, buy a conference ticket, download a presentation, etc.</span> </div></div> </div> </div> </div> </div> <div id="rec121932416" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Unlike a regular website, landing pages suggest taking a single action. Lots of different people could be visiting your website. Some are there to find out about the company, others want to read up on its products and services. However, only those looking for a job will go to the recruitment page. If the "We are hiring" page is designed according to certain principles and contains a call to action inviting people to apply, it is also a landing page.<br /><br />These pages target a specific audience. They are effective when used in advertising and when you have a single purpose in mind such as making a sale, providing information, or inviting to sign up for a newsletter.<br /><br />If you have a business or you work with people, you may need a landing page.</div> </div> </div> </div> </div> <div id="rec121932417" class="r t-rec t-rec_pt_90 t-rec_pb_0 t-screenmin-480px" style="padding-top:90px;padding-bottom:0px; " data-record-type="530" data-screen-min="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3461-3464-4165-a433-343631393961/Nikita_Obukhov_2021.jpg"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild3461-3464-4165-a433-343631393961/Nikita_Obukhov_2021.jpg" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild3461-3464-4165-a433-343631393961/Nikita_Obukhov_2021.jpg');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Nikita Obukhov</strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630"><a href="https://tilda.cc/" target="_blank"> Tilda</a> Founder and CEO</div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">Almost any website could be a landing page. It doesn't have to be a one-page website. Take a barber shop website, for example. It can include several pages, yet its purpose is clear: to encourage people to book appointments. That's why you can also use landing page principles when designing a multi-page website.</div> </div> </div> </li> </ul> </div> <style>.t-review-social-links{line-height:0px;}.t-review-social-links__wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-ms-flex-wrap:wrap;flex-wrap:wrap;width:auto;}.t-review-social-links{margin-top:15px;}.t-review-social-links__item{padding:0px 4px;}.t-review-social-links__item svg{width:20px;height:20px;}.t-review-social-links__wrapper_round .t-review-social-links__item svg{width:23px;height:23px;}.t-review-social-links__item:first-child{padding-left:0px;}@media screen and (max-width:960px){.t-review-social-links__item{margin-bottom:3px;}}@media screen and (max-width:640px){.t-review-social-links{margin-top:13px;}.t-review-social-links__item{padding:0px 3px;}.t-review-social-links__item svg{width:17px;height:17px;}.t-review-social-links__wrapper_round .t-review-social-links__item 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.t530__descr{padding-top:10px;}#rec121932418 .t530__text{font-size:18px;padding-top:30px;}</style> </div> <div id="rec121932419" class="r t-rec t-rec_pt_75 t-rec_pb_0" style="padding-top:75px;padding-bottom:0px;background-color:#ffffff; " data-record-type="255" data-bg-color="#ffffff">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">Welcome to a five lesson course on creating a landing page</div> <div class="t225__descr t-descr t-descr_xxl" field="descr"><div style="font-size: 30px;" data-customstyle="yes"></div></div> </div> </div> </div> <style> #rec121932419 .t225__uptitle{text-transform:uppercase;}#rec121932419 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932419 .t225__title{font-size:34px;}}#rec121932419 .t225__descr{font-size:26px;}</style> </div> <div id="rec121932420" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="line-height: 44px;" data-customstyle="yes"><strong>Here's what to expect:</strong><br /><span style="font-weight: 400;"> Chapter 1: The Basics of a Landing Page</span><br /><span style="font-weight: 400;">Chapter 2: Steps to Create a Landing Page </span><br /><span style="font-weight: 400;">Chapter 3. Landing Page Anatomy: Functional Elements </span><br /><span style="font-weight: 400;"> Chapter 4. Landing Page Design Principles</span><br /><span style="font-weight: 400;"> Chapter 5. How to Improve Landing Page Performance </span></div></div> </div> </div> </div> </div> <div id="rec121932421" class="r t-rec t-rec_pt_45 t-rec_pb_120" style="padding-top:45px;padding-bottom:120px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">In this course, you'll learn how to analyze your audience, write convincing copy aimed at your target audience, find the right arguments, and put together a narrative for your website.<br /><br />In this chapter, we will walk you through the landing page basics, you'll learn how landing pages work and when you should use them.</div> </div> </div> </div> </div> <div id="rec121932422" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#f5f5f5; " data-record-type="255" data-bg-color="#f5f5f5">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">What is a Landing Page</h2> </div> </div> </div> <style> #rec121932422 .t225__uptitle{text-transform:uppercase;}#rec121932422 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932422 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec121932422 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932423" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="line-height: 40px;" data-customstyle="yes"><span style="font-weight: 400;">Let's imagine that you work in marketing. You're scrolling through Facebook and see an ad inviting you to attend a marketing conference. </span></div></div> </div> </div> </div> <style> #rec121932423 .t-text{font-size:18px;}</style> </div> <div id="rec121932424" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 18px; font-weight: 300;">You don't know what this conference is about, but it piques your interest. One click, and you are on a website. From now on, people behind this website have just a few seconds to capture your attention and convince you that the conference is worth its $20 admission and 4 hours of your time. 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Wow, it seems like a really useful marketing conference, you're thinking.</div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945552955 t-animate' data-elem-id='1508945552955' data-elem-type='image' data-field-top-value="0" data-field-left-value="220" data-field-width-value="400" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinright" data-field-filewidth-value="900" data-field-fileheight-value="551" data-field-top-res-480-value="0" data-field-left-res-480-value="10" data-field-width-res-480-value="220" data-field-top-res-640-value="0" data-field-left-res-640-value="10" data-field-width-res-640-value="300" data-field-top-res-960-value="0" data-field-left-res-960-value="100"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3935-3632-4531-b932-356230373433/__110.svg' alt='' imgfield='tn_img_1508945552955' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508946425231 t-animate' data-elem-id='1508946425231' data-elem-type='image' data-field-top-value="585" data-field-left-value="320" data-field-width-value="260" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-animate-delay="1.5" data-field-filewidth-value="697" data-field-fileheight-value="675" data-field-top-res-320-value="395" data-field-left-res-320-value="10" data-field-width-res-320-value="180" data-field-top-res-480-value="365" data-field-left-res-480-value="80" data-field-width-res-480-value="180" data-field-top-res-640-value="555" data-field-left-res-640-value="100" data-field-width-res-640-value="230" data-field-top-res-960-value="585" data-field-left-res-960-value="200"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3665-3833-4832-a562-393339366239/__125.svg' alt='' imgfield='tn_img_1508946425231' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945560693 t-animate' data-elem-id='1508945560693' data-elem-type='image' data-field-top-value="1320" data-field-left-value="580" data-field-width-value="400" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinleft" data-animate-delay="2" data-field-filewidth-value="900" data-field-fileheight-value="551" data-field-top-res-320-value="950" data-field-left-res-320-value="90" data-field-top-res-480-value="895" data-field-left-res-480-value="250" data-field-width-res-480-value="220" data-field-top-res-640-value="1190" data-field-left-res-640-value="330" data-field-width-res-640-value="300" data-field-top-res-960-value="1320" data-field-left-res-960-value="460"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6162-6162-4633-a163-373765656262/__113.svg' alt='' imgfield='tn_img_1508945560693' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945694405' data-elem-id='1508945694405' data-elem-type='text' data-field-top-value="709" data-field-left-value="589" data-field-width-value="389" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="449" data-field-left-res-320-value="98" data-field-top-res-480-value="449" data-field-left-res-480-value="254" data-field-width-res-480-value="220" data-field-top-res-640-value="619" data-field-left-res-640-value="334" data-field-width-res-640-value="300" data-field-top-res-960-value="709" data-field-left-res-960-value="469"> <div class='tn-atom'field='tn_text_1508945694405'>A famous marketing guru is the keynote speaker. This is good stuff!</div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945707174' data-elem-id='1508945707174' data-elem-type='text' data-field-top-value="1161" data-field-left-value="188" data-field-width-value="430" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="751" data-field-left-res-320-value="15" data-field-top-res-480-value="721" data-field-left-res-480-value="15" data-field-width-res-480-value="250" data-field-top-res-640-value="1021" data-field-left-res-640-value="15" data-field-width-res-640-value="300" data-field-top-res-960-value="1151" data-field-left-res-960-value="68"> <div class='tn-atom'field='tn_text_1508945707174'>Five more speakers are featured in the program. They're marketing directors at mid-sized enterprises and stores. Ok, no fairy tales about multi-million dollar campaigns are expected.</div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945708805' data-elem-id='1508945708805' data-elem-type='text' data-field-top-value="1601" data-field-left-value="589" data-field-width-value="412" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="1101" data-field-left-res-320-value="96" data-field-top-res-480-value="1046" data-field-left-res-480-value="256" data-field-width-res-480-value="220" data-field-top-res-640-value="1391" data-field-left-res-640-value="336" data-field-width-res-640-value="290" data-field-top-res-960-value="1601" data-field-left-res-960-value="469"> <div class='tn-atom'field='tn_text_1508945708805'>Here are several testimonials from last year's participants, nice folks just like me. They all say it was worth it.</div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945926615 t-animate' data-elem-id='1508945926615' data-elem-type='image' data-field-top-value="148" data-field-left-value="590" data-field-width-value="250" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-animate-delay="0.5" data-field-filewidth-value="697" data-field-fileheight-value="675" data-field-top-res-320-value="108" data-field-left-res-320-value="160" data-field-top-res-480-value="98" data-field-left-res-480-value="220" data-field-width-res-480-value="170" data-field-top-res-640-value="148" data-field-left-res-640-value="290" data-field-width-res-640-value="220" data-field-top-res-960-value="148" data-field-left-res-960-value="470"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3732-3165-4264-b235-616537313737/__122.svg' alt='' imgfield='tn_img_1508945926615' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508946567898 t-animate' data-elem-id='1508946567898' data-elem-type='image' data-field-top-value="1020" data-field-left-value="575" data-field-width-value="290" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-animate-delay="2" data-field-filewidth-value="697" data-field-fileheight-value="675" data-field-top-res-320-value="680" data-field-left-res-320-value="125" data-field-width-res-320-value="180" data-field-top-res-480-value="680" data-field-left-res-480-value="245" data-field-width-res-480-value="190" data-field-top-res-640-value="930" data-field-left-res-640-value="325" data-field-width-res-640-value="260" data-field-top-res-960-value="1020" data-field-left-res-960-value="455"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3061-6131-4937-b337-383530613434/__122.svg' alt='' imgfield='tn_img_1508946567898' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508946823912' data-elem-id='1508946823912' data-elem-type='image' data-field-top-value="0" data-field-left-value="760" data-field-width-value="220" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="438" data-field-fileheight-value="273" data-field-top-res-320-value="0" data-field-left-res-320-value="370" data-field-top-res-480-value="10" data-field-left-res-480-value="350" data-field-width-res-480-value="120" data-field-top-res-640-value="20" data-field-left-res-640-value="460" data-field-width-res-640-value="170" data-field-top-res-960-value="0" data-field-left-res-960-value="640"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6262-6233-4830-b737-666466353535/__124.svg' alt='' imgfield='tn_img_1508946823912' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945555462 t-animate' data-elem-id='1508945555462' data-elem-type='image' data-field-top-value="430" data-field-left-value="580" data-field-width-value="400" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinleft" data-animate-delay="1" data-field-filewidth-value="900" data-field-fileheight-value="551" data-field-top-res-320-value="300" data-field-left-res-320-value="100" data-field-top-res-480-value="300" data-field-left-res-480-value="250" data-field-width-res-480-value="220" data-field-top-res-640-value="410" data-field-left-res-640-value="330" data-field-width-res-640-value="300" data-field-top-res-960-value="430" data-field-left-res-960-value="460"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3139-3535-4434-b161-303635656439/__111.svg' alt='' imgfield='tn_img_1508945555462' /> </div> </div> <div class='t396__elem tn-elem tn-elem__1219324251508945557622 t-animate' data-elem-id='1508945557622' data-elem-type='image' data-field-top-value="880" data-field-left-value="180" data-field-width-value="400" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinright" data-animate-delay="1.5" data-field-filewidth-value="900" data-field-fileheight-value="551" data-field-top-res-320-value="600" data-field-left-res-320-value="10" data-field-top-res-480-value="570" data-field-left-res-480-value="10" data-field-width-res-480-value="220" data-field-top-res-640-value="820" data-field-left-res-640-value="10" data-field-width-res-640-value="300" data-field-top-res-960-value="880" data-field-left-res-960-value="60"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6435-3734-4838-b065-353432393932/__112.svg' alt='' imgfield='tn_img_1508945557622' /> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('121932425');});});</script>  </div> <div id="rec121932426" class="r t-rec t-rec_pt_75 t-rec_pb_105" style="padding-top:75px;padding-bottom:105px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Well, okay. You sign up for their newsletter. May be you'll buy a conference ticket later. Then you return to Facebook.<br /><br />You've just visited a landing page and did exactly what you were supposed to do.</div> </div> </div> </div> </div> <div id="rec121932427" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Call to action can be anything. You can sell concert tickets or discounted watches, ask for a donation, or offer to sign up for a newsletter.</div> </div> </div> </div> </div> <div id="rec121932428" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-size: 36px;">If your value proposition can be conveyed by a button, you need a landing page.</span></div></div> </div> </div> </div> </div> <div id="rec121932429" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3435-3338-4261-a533-373831323833/Frame_25.png"> <img class="t-img t-width t107__width t-width_8" src="https://static.tildacdn.com/tild3435-3338-4261-a533-373831323833/Frame_25.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec121932430" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3366-6438-4962-b465-656636653133/Frame_27.png"> <img class="t-img t-width t107__width t-width_8" src="https://static.tildacdn.com/tild3366-6438-4962-b465-656636653133/Frame_27.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec121932431" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6361-3830-4430-b837-363333336636/Frame_28_2.png"> <img class="t-img t-width t107__width t-width_8" src="https://static.tildacdn.com/tild6361-3830-4430-b837-363333336636/Frame_28_2.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec121932432" class="r t-rec t-rec_pt_120 t-rec_pb_75" style="padding-top:120px;padding-bottom:75px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-size: 36px;">You come, you get the message, you take an action: this is a typical landing page visitor behavior. To make it work, you need traffic and a call to action button.</span> </div></div> </div> </div> </div> </div> <div id="rec121932433" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>Traffic.</strong> The landing page is there to attract specific people, those who're interested in this particular offer. Your audience determines how you'll present the product.<br /><br />Say, a bank launches a credit program "Your first business". Its main clients are large businesses but this product is aimed specifically at start-ups. The bank changes its formal tone of voice to a more human approach. Instead of publishing their top clients success stories, the bank tells about regular people who started a business.<br /><br /><strong>Call to action button.</strong> A landing page is driving visitors to take a specific action. For a regular website, it's enough if the user reads and remembers some pieces of information. This doesn't work for landing pages. There's no landing page without a button.<br /><br />Let's come back to the bank and its program "Your first business". Visitors are invited to leave their phone number several times while scrolling the page. Later, a bank manager will call them back and tell what kind of documents are required to apply. It's a simple, low-risk call to action. Leaving a phone number is easier than filling an application form.</div> </div> </div> </div> </div> <div id="rec121932434" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><span style="font-size: 36px;">The traffic and call to action button are landing page essentials. </span></div> </div> </div> </div> </div> <div id="rec121932435" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><p style="text-align: left;">Unfortunately, such websites have a poor reputation. People don't know how to design them correctly and often create nonsense. Perhaps you've seen websites we're talking about, the ones with intrusive calls to action, contrived issues, countdown timers... Such developers erroneously believe that these cheap tricks are magic formulas that will bring them clients.</p></div> </div> </div> </div> </div> <div id="rec121932436" class="r t-rec t-rec_pt_60 t-rec_pb_30" style="padding-top:60px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">Landing page design formulas</h3> </div> </div> </div> <style> #rec121932436 .t225__uptitle{text-transform:uppercase;}#rec121932436 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932436 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec121932436 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932437" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">There're some classic formulas for creating a landing page:<br /><br /><strong> AIDA: attention, interest, desire, action.</strong> Attract attention, arouse interest, create desire, achieve action.<br /><br /><strong>PMPHS: pain, more pain, hope, solution. </strong>Identify the problem, aggravate the problem, show hope, and offer a solution.<br /><br />These formulas help build the wireframes, or scenarios that users will follow. These formulas are useful but may look intrusive and fake if used needlessly.</div> </div> </div> </div> </div> <div id="rec121932438" class="r t-rec t-rec_pt_90 t-rec_pb_45" style="padding-top:90px;padding-bottom:45px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">Beliefs that get in the way of designing effective landing pages</div> </div> </div> </div> <style> #rec121932438 .t225__uptitle{text-transform:uppercase;}#rec121932438 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932438 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec121932438 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932439" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Landing page must be long.</strong> It's not true. It needs to explain your offer in a detailed and engaging manner. If you managed to do this using just one screen, very well done! There's no need to stretch the landing page only because it's common practice.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932440" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>A landing page needs a special selling text.</strong> No. There is no such thing as a selling language that should be used for advertising. People will buy your pies if they're yummy and not just for the sole reason that they were deliciously described.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932441" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>A landing page needs special persuasion techniques.</strong> Nope. Countdown timers are only distracting from what's really important. You can attract attention by other means such as by publishing product photographs, for example.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932442" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>A landing page must contain "25 reasons why..."</strong> No. You don't have to come up with 25 icons and dubious headlines. Nobody will remember any of them anyway.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932443" class="r t-rec t-rec_pt_90 t-rec_pb_30 t-screenmin-480px" style="padding-top:90px;padding-bottom:30px; " data-record-type="530" data-screen-min="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3963-3730-4136-a266-386534386565/image.png"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild3963-3730-4136-a266-386534386565/image.png" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild3963-3730-4136-a266-386534386565/image.png');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Ira Smirnova</strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630">Customer Experience Director at <a href="https://tilda.cc/" target="_blank">Tilda</a></div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">There's a persistent belief that a hard-hitting landing page can turn site visitors into buyers. It's an illusion. If your visitor doesn't have a penny in his pocket, your landing page won't help him get rich and then give his money to you. 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.t530__descr{padding-top:10px;}#rec121932443 .t530__text{font-size:22px;padding-top:30px;}</style> </div> <div id="rec121932444" class="r t-rec t-rec_pt_90 t-rec_pb_30 t-screenmax-480px" style="padding-top:90px;padding-bottom:30px; " data-record-type="530" data-screen-max="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3963-3730-4136-a266-386534386565/image.png"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild3963-3730-4136-a266-386534386565/image.png" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild3963-3730-4136-a266-386534386565/image.png');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Ira Smirnova</strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630">Customer Experience Director at <a href="https://tilda.cc/" target="_blank">Tilda </a></div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">There's a persistent belief that a hard-hitting landing page can turn site visitors into buyers. It's an illusion. If your visitor doesn't have a penny in his pocket, your landing page won't help him get rich and then give his money to you. 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79.3456V65.2445H63.0315C61.7389 70.9049 58.4514 75.9106 53.7704 79.3456V79.3456ZM64.6702 57.6222H53.7704V42.3778H64.6702C65.3814 47.4344 65.3814 52.5656 64.6702 57.6222ZM67.2999 75.039C68.9379 71.9294 70.2165 68.6434 71.111 65.2445H76.4466C74.1618 69.1473 71.0375 72.4929 67.2999 75.039ZM79.4574 57.6222H72.3687C72.6787 55.0934 72.8314 52.5478 72.826 50C72.8302 47.4523 72.6775 44.9067 72.3687 42.3778H79.4574C80.779 47.3733 80.779 52.6267 79.4574 57.6222Z" fill="' + fill + '"/></svg>';} website+='</a>';website+='</div>';socialWrapper.insertAdjacentHTML('beforeend',website);}}</script> <script>t_onReady(function() {t_onFuncLoad('t_social_init',function() {t_social_init('121932444','t-review');});});</script> <style>@media screen and (max-width:640px){.t530 .t-review-social-links{margin-top:10px;}.t530 .t-review-social-links__wrapper_round .t-review-social-links__item svg{width:17px;height:17px;}}</style> <style> #rec121932444 .t530__name{font-size:22px;padding-top:20px;}#rec121932444 .t530__descr{padding-top:10px;}#rec121932444 .t530__text{font-size:18px;padding-top:30px;}</style> </div> <div id="rec121932445" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A landing page unpacks the benefit of a specific offer. All the copywriting wizardry comes up when you don't have any benefits, nor a concrete offer. In the following chapters, we'll teach you how to phrase them and how to offer them properly. Now let's talk about how the landing page differs from a regular website.</div> </div> </div> </div> </div> <div id="rec121932446" class="r t-rec t-rec_pt_120 t-rec_pb_30" style="padding-top:120px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Landing Page vs Regular Website: What's the Difference</h2> </div> </div> </div> <style> #rec121932446 .t225__uptitle{text-transform:uppercase;}#rec121932446 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932446 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec121932446 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932447" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="line-height: 40px;" data-customstyle="yes"><span style="font-weight: 400;">One page, one offer, one action. This is what the landing page is all about. This is a one-man show that works according to the same principles as a classic theater: unity of place, unity of time, and unity of action.</span></div></div> </div> </div> </div> </div> <div id="rec121932448" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">This is what makes a landing page stand out. A website can offer lots of products and services; people would have various reasons to visit it. Someone's looking for contact details, others want to buy something.<br /><br />Let us show how it works. Here's Alex who will take this course alongside you and will show you how to apply the information we're giving you. We hope you'll become good friends.</div> </div> </div> </div> </div> <div id="rec121932449" class="r t-rec t-rec_pt_105 t-rec_pb_60" style="padding-top:105px;padding-bottom:60px;background-color:#ebf6fa; " data-record-type="195" data-bg-color="#ebf6fa">  <div class="t177"> <div class="t-container"> <div class="t-col t-col_5 t-prefix_2"> <div class="t177__title t-title t-title_md" field="title"><strong style="font-weight: 700;">Meet Alex</strong></div> <div class="t177__text t-text t-text_sm" field="text"><span style="font-weight: 400; font-size: 18px;">Alex owns a small business: he organizes marketing conferences. He's got a couple of part-time co-workers but you would't call it even a medium-sized company. He launches websites and promotes them by himself. Let's see why he uses landing pages to promote his conferences.</span><span style="font-weight: 400;"> </span></div> </div> <div class="t-col t-col_4 t-align_center"> <img class="t177__img t-img t-animate" src="https://static.tildacdn.com/tild3864-3465-4263-b662-373232333362/__114.svg" imgfield="img" data-animate-style="fadeinleft" data-animate-group="yes" data-animate-order="1" alt=""> </div> </div> </div> </div> <div id="rec121932450" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title"><strong>Unity of time</strong></div> </div> </div> </div> <style> #rec121932450 .t225__uptitle{text-transform:uppercase;}#rec121932450 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932450 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec121932450 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932451" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A landing page is normally created for a specific occasion: while the tickets are on sale, to sell out the collection, or hire an employee.<br /><br />Are there permanent landing pages? Yes. For example, you can sell toys or bags until the items run out.</div> </div> </div> </div> </div> <div id="rec121932452" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec121932452 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec121932452 .t396__filter {height:110px;}#rec121932452 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec121932452 .t396__artboard,#rec121932452 .t396__filter,#rec121932452 .t396__carrier {}#rec121932452 .t396__filter {}#rec121932452 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec121932452 .t396__artboard,#rec121932452 .t396__filter,#rec121932452 .t396__carrier {}#rec121932452 .t396__filter {}#rec121932452 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec121932452 .t396__artboard,#rec121932452 .t396__filter,#rec121932452 .t396__carrier {height:100px;}#rec121932452 .t396__filter {}#rec121932452 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec121932452 .t396__artboard,#rec121932452 .t396__filter,#rec121932452 .t396__carrier {height:90px;}#rec121932452 .t396__filter {}#rec121932452 .t396__carrier {background-attachment:scroll;}}#rec121932452 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec121932452 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec121932452 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="121932452" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="121932452"></div> <div class="t396__filter" data-artboard-recid="121932452"></div> <div class='t396__elem tn-elem tn-elem__1219324521508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild3862-3934-4564-b361-633066366137/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('121932452');});});</script>  </div> <div id="rec121932453" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400;">Alex is launching a landing page for a conference two months prior to the event. This gives him enough time to find the audience and sell the tickets. After the conference is over, Alex will update the website by adding information about the next event. </span></div> </div> </div> </div> </div> <div id="rec121932454" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong style="font-size: 28px;">Practice</strong><strong> </strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 22px;">Think of a reason for creating a landing page. If you have several events, put this down on paper. The best thing about landing pages is that you can create them for every new event and for different tasks, test and improve them.</span> </div></div> </div> </div> </div> </div> </div> </div> <div id="rec121932455" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title"><strong>Unity of action</strong></div> </div> </div> </div> <style> #rec121932455 .t225__uptitle{text-transform:uppercase;}#rec121932455 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932455 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec121932455 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932456" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A landing page is dedicated to one thing. We're asking the user to buy a ticket, register for an event, or leave their email address. 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He used to offer personal consultations about conference planning for a while. He was addressing a new audience that knew nothing about him.<br /><br />To build trust, Alex launched a landing page inviting people to submit their emails. In return, his subscribers received a series of useful messages and a free invitation to his webinar. After proving to be a professional, Alex sold his consulting services during his webinar.</div> </div> </div> </div> </div> <div id="rec121932459" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="3" data-bg-color="#ebf6fa">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3730-6634-4333-b461-666134656336/__115.svg"> <img class="t-img t-width t107__width t-width_8" src="https://static.tildacdn.com/tild3730-6634-4333-b461-666134656336/__115.svg" imgfield="img" alt=""> </div> </div> </div> <div id="rec121932460" class="r t-rec t-rec_pt_120 t-rec_pb_0 t-screenmin-480px" style="padding-top:120px;padding-bottom:0px; " data-record-type="530" data-screen-min="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6136-3830-4063-b835-386638363163/Nikita_Obukhov_2021.jpg"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild6136-3830-4063-b835-386638363163/Nikita_Obukhov_2021.jpg" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild6136-3830-4063-b835-386638363163/Nikita_Obukhov_2021.jpg');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Nikita Obukhov</strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630"><a href="https://tilda.cc/" target="_blank"> Tilda</a> Founder and CEO</div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630"><span style="font-size: 22px;">There're commercial and inspirational landing pages. A person may just be browsing but once she lands on your page, she can get excited about an idea. She might start thinking, maybe I should run a marathon or go for a medical checkup. Or that the earphones would make an awesome present.</span><br /><br /><span style="font-size: 22px;">It's unlikely that a person would buy something straight away, but it's possible that she'll come back later, that's why the emotional aspect of the landing page is also very important.</span></div> </div> </div> </li> </ul> </div> <style>.t-review-social-links{line-height:0px;}.t-review-social-links__wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-ms-flex-wrap:wrap;flex-wrap:wrap;width:auto;}.t-review-social-links{margin-top:15px;}.t-review-social-links__item{padding:0px 4px;}.t-review-social-links__item svg{width:20px;height:20px;}.t-review-social-links__wrapper_round .t-review-social-links__item svg{width:23px;height:23px;}.t-review-social-links__item:first-child{padding-left:0px;}@media screen and (max-width:960px){.t-review-social-links__item{margin-bottom:3px;}}@media screen and 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.t530__descr{padding-top:10px;}#rec121932460 .t530__text{font-size:22px;padding-top:30px;}</style> </div> <div id="rec121932461" class="r t-rec t-rec_pt_120 t-rec_pb_0 t-screenmax-480px" style="padding-top:120px;padding-bottom:0px; " data-record-type="530" data-screen-max="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6363-3962-4561-b465-333138626266/Nikita_Obukhov_2021.jpg"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild6363-3962-4561-b465-333138626266/Nikita_Obukhov_2021.jpg" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild6363-3962-4561-b465-333138626266/Nikita_Obukhov_2021.jpg');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Nikita Obukhov</strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630"><a href="https://tilda.cc/" target="_blank">Tilda</a> Founder and CEO</div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">There're commercial and inspirational landing pages. A person may just be browsing but once she lands on your page, she can get excited about an idea. She might start thinking, maybe I should run a marathon or go for a medical checkup. Or that the earphones would make an awesome present.<br /><br />It's unlikely that a person would buy something straight away, but it's possible that she'll come back later, that's why the emotional aspect of the landing page is also very important.</div> </div> </div> </li> </ul> </div> <style>.t-review-social-links{line-height:0px;}.t-review-social-links__wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-ms-flex-wrap:wrap;flex-wrap:wrap;width:auto;}.t-review-social-links{margin-top:15px;}.t-review-social-links__item{padding:0px 4px;}.t-review-social-links__item svg{width:20px;height:20px;}.t-review-social-links__wrapper_round .t-review-social-links__item svg{width:23px;height:23px;}.t-review-social-links__item:first-child{padding-left:0px;}@media screen and (max-width:960px){.t-review-social-links__item{margin-bottom:3px;}}@media screen and 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Define the target action.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec121932464" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title"><strong>Unity of place</strong></div> </div> </div> </div> <style> #rec121932464 .t225__uptitle{text-transform:uppercase;}#rec121932464 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932464 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec121932464 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932465" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">You need to put all the essential information on a single page. 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It won't be a good idea to advertise one particular conference here. The user will start browsing, looking up reports, images and very soon will forget about the conference. This is why Alex will create a new landing page to sell tickets to his next event. It will only contain the information that will help the user make a decision.<br /><br /><strong style="font-weight: 700;">This is important! Build the story logically and consistently. Take a look at this. </strong><br /><br />Alex is launching a new landing page for the advertising campaign. It could have the following structure:</div> </div> </div> </div> </div> <div id="rec121932468" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">The only conference about conferences in town. 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class="t-slds__bullet " data-slide-bullet-for="4"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 4" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="5"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 5" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="6"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 6" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="7"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 7" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> <div class="t-slds__caption t-col t-col_8 t-prefix_2 t-slds__caption-active" data-slide-caption="1"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ebf6fa;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__0">First screen, or cover page is the first thing the user sees when they visit the webpage. Cover design has a huge impact on the user's decision to scroll down or close the page.</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="2"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ebf6fa;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__1">Here's a nice trick: unpack your offer using simple language. This can help reassure the user that they understood the message.</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="3"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ebf6fa;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__2">This is a good example that facts sell the conference, and not nice words. You simply list all the events, and what the user sees is a packed schedule, interesting topics, experts among speakers. This increases the level of trust and helps the visitor make a decision in your favor.</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="4"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ebf6fa;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__3">Same goes for the speakers: their photos and bios will speak for themselves.</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="5"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ebf6fa;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__4">Partners' logos help build trust. </div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="6"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ebf6fa;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__5">You'll find the reviews section in most landing pages. Customer quotes will help you convince others that your offer is worth paying attention to.</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="7"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ebf6fa;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__6">An application form completes your story: you communicated the message, added comprehensive facts, now you can invite the reader to register.</div> </div> </div> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('121932474',false);});});</script> <style>#rec121932474 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec121932474 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> <style> #rec121932474 .t-slds__descr{font-size:16px;color:#000000;}</style> </div> <div id="rec121932476" class="r t-rec t-rec_pt_105 t-rec_pb_60" style="padding-top:105px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">This doesn't mean that all landing pages are built according to this formula. Sometimes you can fit everything you need into a single screen.<br /><br />Here's an example. This is a subscription page for Spotify newsletter. It's build like a landing page even though it occupies only one screen. Users immediately understand what they need to do and why. They leave their email in order to receive weekly news.</div> </div> </div> </div> </div> <div id="rec121932477" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6137-3833-4063-b535-363134326638/Frame_60.png"> <img class="t-img t-width t107__width t-width_9" src="https://static.tildacdn.com/tild6137-3833-4063-b535-363134326638/Frame_60.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec121932478" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong style="font-size: 28px;">Practice</strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 22px;">You've already decided what event you are going to create a landing page for. And you know what target actions your visitors will be supposed to take on the page.</span><br /><br /><span style="font-weight: 400; font-size: 22px;">Based on the previous examples, describe the contents of your page: what do you want to show and tell?</span><br /><br /><span style="font-weight: 400; font-size: 22px;">Make a step-by-step plan. It will make your work easier. Now, based on this plan, decide whether a single screen will suffice or you'll need a more detailed story?</span> </div></div> </div> </div> </div> </div> </div> </div> <div id="rec121932479" class="r t-rec t-rec_pt_150 t-rec_pb_30" style="padding-top:150px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">When to Use Landing Pages</h2> </div> </div> </div> <style> #rec121932479 .t225__uptitle{text-transform:uppercase;}#rec121932479 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932479 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec121932479 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932480" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="line-height: 40px;" data-customstyle="yes"><span style="font-size: 30px; font-weight: 400;">In short: you need a landing page when you have a clear idea of what you are selling and to whom.</span> </div></div> </div> </div> </div> </div> <div id="rec121932481" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>Clear:</strong> Social media marketing online consultations for entrepreneurs<br /><br /><strong>Unclear: </strong>Setting up advertising, website and apps development service for medium-sized and large businesses</div> </div> </div> </div> </div> <div id="rec121932482" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-size: 36px; font-weight: 400;">Knowing your audience means understanding its needs. Don't mix them up with demographic data.</span><span style="font-weight: 400;"> </span></div></div> </div> </div> </div> </div> <div id="rec121932483" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Married men, 35-50 years old... This is too broad. These men may need any type of service or solution.<br /><br />People who can fix their car by themselves is a more precise description. At the same time, all kinds of different people can be a part of this group. For example, a retired man who enjoys disassembling his old Fiat, or a student who occasionally replaces wipers and lights in her Peugeot.<br /><br />Let's look at some other examples.</div> </div> </div> </div> </div> <div id="rec121932484" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">1. Selling goods and services</h3> </div> </div> </div> <style> #rec121932484 .t225__uptitle{text-transform:uppercase;}#rec121932484 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932484 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932484 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932485" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">You can use your landing page to sell pretty much anything you want: designer watches, theater tickets, consultancy services, or teddy bears One important condition is having a limited number of product types. If you offer more than10 categories, you're better off creating an online store.</div> </div> </div> </div> </div> <div id="rec121932486" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec121932486 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec121932486 .t396__filter {height:110px;}#rec121932486 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec121932486 .t396__artboard,#rec121932486 .t396__filter,#rec121932486 .t396__carrier {}#rec121932486 .t396__filter {}#rec121932486 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec121932486 .t396__artboard,#rec121932486 .t396__filter,#rec121932486 .t396__carrier {}#rec121932486 .t396__filter {}#rec121932486 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec121932486 .t396__artboard,#rec121932486 .t396__filter,#rec121932486 .t396__carrier {height:100px;}#rec121932486 .t396__filter {}#rec121932486 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec121932486 .t396__artboard,#rec121932486 .t396__filter,#rec121932486 .t396__carrier {height:90px;}#rec121932486 .t396__filter {}#rec121932486 .t396__carrier {background-attachment:scroll;}}#rec121932486 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec121932486 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec121932486 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="121932486" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="121932486"></div> <div class="t396__filter" data-artboard-recid="121932486"></div> <div class='t396__elem tn-elem tn-elem__1219324861508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild3463-6664-4135-b964-356262303163/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('121932486');});});</script>  </div> <div id="rec121932487" class="r t-rec t-rec_pt_60 t-rec_pb_105" style="padding-top:60px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="195" data-bg-color="#ebf6fa">  <div class="t177"> <div class="t-container"> <div class="t-col t-col_4 t-prefix_2"> <div class="t177__title t-title t-title_md" field="title"><div style="font-size:32px;" data-customstyle="yes"></div></div> <div class="t177__text t-text t-text_sm" field="text"><span style="font-size: 18px;">Alex is working on 2-3 conferences at the same time. He launches a new landing page for each one, so that visitors won't have to choose between different events on one website.</span><br /><br /><span style="font-size: 18px;">Alex is selling three types of tickets on his landing pages: standard, tickets allowing to download a conference video recording, and business. Offering a selection of tickets is fine in this case, because they're all linked to one conference.</span></div> </div> <div class="t-col t-col_6 t-align_center"> <img class="t177__img t-img t-animate" src="https://static.tildacdn.com/tild3736-6437-4337-b131-633834326130/__116.svg" imgfield="img" data-animate-style="fadeinleft" data-animate-group="yes" data-animate-order="1" alt=""> </div> </div> </div> </div> <div id="rec121932488" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">2. Collecing leads</h3> </div> </div> </div> <style> #rec121932488 .t225__uptitle{text-transform:uppercase;}#rec121932488 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932488 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932488 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932489" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A lead is a website visitor who's likely to buy from you. For example, you had 20 website visitors, 10 of them scrolled down and saw the presentation, two of them downloaded it. These two people are the leads, and you can continue working with them by sending emails, ads, and selling additional services to them.</div> </div> </div> </div> </div> <div id="rec121932490" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">3. When you already have a website</div> </div> </div> </div> <style> #rec121932490 .t225__uptitle{text-transform:uppercase;}#rec121932490 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932490 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932490 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932491" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If you already have a website, you can use the landing page for advertising campaigns. For example, you own an event agency. Use the website to provide info about yourself, what you do, and your past projects. Use the landing page for advertising a new event.</div> </div> </div> </div> </div> <div id="rec121932492" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">4. When you don't have a website </div> </div> </div> </div> <style> #rec121932492 .t225__uptitle{text-transform:uppercase;}#rec121932492 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932492 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932492 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932493" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">You don't really need it. If you're making leather bags, you don't need to pretend that you have a big studio. A small website advertising the bags will be enough for the moment. Later, if your business expands, you can build a proper website.</div> </div> </div> </div> </div> <div id="rec121932494" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">5. When you're just starting your business </div> </div> </div> </div> <style> #rec121932494 .t225__uptitle{text-transform:uppercase;}#rec121932494 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932494 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932494 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932495" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A landing page can help people understand whether the market needs your product. You can design a one-page website in a few hours, and ads will bring first buyers. If there're no sales, you might have an issue with the product or target audience. Don't worry, we'll help you select the correct audience and improve your website.</div> </div> </div> </div> </div> <div id="rec121932496" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec121932496 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec121932496 .t396__filter {height:110px;}#rec121932496 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec121932496 .t396__artboard,#rec121932496 .t396__filter,#rec121932496 .t396__carrier {}#rec121932496 .t396__filter {}#rec121932496 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec121932496 .t396__artboard,#rec121932496 .t396__filter,#rec121932496 .t396__carrier {}#rec121932496 .t396__filter {}#rec121932496 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec121932496 .t396__artboard,#rec121932496 .t396__filter,#rec121932496 .t396__carrier {height:100px;}#rec121932496 .t396__filter {}#rec121932496 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec121932496 .t396__artboard,#rec121932496 .t396__filter,#rec121932496 .t396__carrier {height:90px;}#rec121932496 .t396__filter {}#rec121932496 .t396__carrier {background-attachment:scroll;}}#rec121932496 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec121932496 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec121932496 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="121932496" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="121932496"></div> <div class="t396__filter" data-artboard-recid="121932496"></div> <div class='t396__elem tn-elem tn-elem__1219324961508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild3565-3132-4765-b665-666632633138/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('121932496');});});</script>  </div> <div id="rec121932497" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Alex started his business with a single landing page. He sold some tickets, held an event, and realized he was good at it. Later, he made a website to keep records of his past events and future conferences. It keeps creating a landing page for every new event.</div> </div> </div> </div> </div> <div id="rec121932498" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong style="font-size: 28px;">Practice</strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-size: 22px; font-weight: 400;">Write a clear offer for your target audience. And, once again, decide how exactly you want to use your landing page.</span> </div></div> </div> </div> </div> </div> </div> </div> <div id="rec121932499" class="r t-rec t-rec_pt_120 t-rec_pb_30" style="padding-top:120px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Landing Page Examples</h2> </div> </div> </div> <style> #rec121932499 .t225__uptitle{text-transform:uppercase;}#rec121932499 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932499 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec121932499 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932500" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="line-height: 40px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 30px;">Let's see some real-life examples. Take a look at these landing pages created by different companies. Lots to learn!</span> </div></div> </div> </div> </div> </div> <div id="rec121932504" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong style="font-size: 28px;">Practice</strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-size: 22px; font-weight: 400;">Think about the tone of voice you'll be using to communicate with your visitors. Perhaps you need to sound understated and academic or maybe you'd better come across as energetic, assertive and funny.</span> </div></div> </div> </div> </div> </div> </div> </div> <div id="rec121932505" class="r t-rec t-rec_pt_105 t-rec_pb_60" style="padding-top:105px;padding-bottom:60px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title"><a href="https://tilda.cc/lp/seo/" target="_blank">Tilda SEO tools & features landing page</a></div> </div> </div> </div> <style> #rec121932505 .t225__uptitle{text-transform:uppercase;}#rec121932505 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932505 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932505 .t225__descr{font-size:32px;}}</style> </div> <div id="rec257712645" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3364-3266-4138-b366-356361666565/ezgifcom-gif-maker.gif"> <img class="t-img t-width t107__width t-width_9" src="https://static.tildacdn.com/tild3364-3266-4138-b366-356361666565/ezgifcom-gif-maker.gif" imgfield="img" alt=""> </div> </div> </div> <div id="rec121932507" class="r t-rec t-rec_pt_15 t-rec_pb_105" style="padding-top:15px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Pay attention to the size of the page. It's quite large with many pictures, facts and inserts. It looks like a magazine article. This means that the size of a landing page isn't limited but is dictated by a reader's interest. If you have something to say, your readers will read it.</div> </div> </div> </div> </div> <div id="rec121932508" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec121932508 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec121932508 .t396__filter {height:110px;}#rec121932508 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec121932508 .t396__artboard,#rec121932508 .t396__filter,#rec121932508 .t396__carrier {}#rec121932508 .t396__filter {}#rec121932508 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec121932508 .t396__artboard,#rec121932508 .t396__filter,#rec121932508 .t396__carrier {}#rec121932508 .t396__filter {}#rec121932508 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec121932508 .t396__artboard,#rec121932508 .t396__filter,#rec121932508 .t396__carrier {height:100px;}#rec121932508 .t396__filter {}#rec121932508 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec121932508 .t396__artboard,#rec121932508 .t396__filter,#rec121932508 .t396__carrier {height:90px;}#rec121932508 .t396__filter {}#rec121932508 .t396__carrier {background-attachment:scroll;}}#rec121932508 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec121932508 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec121932508 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="121932508" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="121932508"></div> <div class="t396__filter" data-artboard-recid="121932508"></div> <div class='t396__elem tn-elem tn-elem__1219325081508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6330-3865-4338-b336-626538313134/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('121932508');});});</script>  </div> <div id="rec121932509" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Alex conducts educational conferences so he uses a lot of text on his website: he posts lectures and speakers' presentations. There are some photos as well–to show the venue and attendees. Think about how you can showcase your product in the best possible way. Use words to describe what career coaches or franchisees do, for example. Instead, tangible goods need to be visualized. Images of toys and bags work better than just their descriptions.</div> </div> </div> </div> </div> <div id="rec121932510" class="r t-rec t-rec_pt_105 t-rec_pb_60" style="padding-top:105px;padding-bottom:60px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title"><a href="https://www.boardofinnovation.com" target="_blank">Board of Innovation consultancy firm home page</a></div> </div> </div> </div> <style> #rec121932510 .t225__uptitle{text-transform:uppercase;}#rec121932510 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932510 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932510 .t225__descr{font-size:32px;}}</style> </div> <div id="rec258968763" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6636-6466-4935-b830-333962333761/ezgifcom-gif-maker_1.gif"> <img class="t-img t-width t107__width t-width_9" src="https://static.tildacdn.com/tild6636-6466-4935-b830-333962333761/ezgifcom-gif-maker_1.gif" imgfield="img" alt=""> </div> </div> </div> <div id="rec121932512" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The main page of the website is created just like a landing page. This is a sequential narrative about the company's services, experience, and expertise. The first screen features a clear CTA "Get started". The menu is fixed on scroll, so that a visitor can navigate directly to the most relevant page of a website.</div> </div> </div> </div> </div> <div id="rec121932513" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong>Practice</strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes">Describe what you do and who you do it for in one sentence. Here's how Alex did it:<br /><br />Marketing conferences with a focus on practical application. Perfect for those who don't want to spend a million of advertising.</div></div> </div> </div> </div> </div> </div> </div> <div id="rec121932514" class="r t-rec t-rec_pt_120 t-rec_pb_60" style="padding-top:120px;padding-bottom:60px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Recap</div> </div> </div> </div> <style> #rec121932514 .t225__uptitle{text-transform:uppercase;}#rec121932514 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932514 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec121932514 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932515" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Create a landing page for a specific audience.</strong> Your clients might be different but you should address a single target audience on a single landing page. Create another landing page for other potential clients. </div> </div> </div> </div> </div> </div> </div> <div id="rec121932516" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>A landing page must have only one goal.</strong> For example, this could be buying a ticket or getting an email address. If you set multiple goals per page, it will be difficult to get the person to perform even one action.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932517" class="r t-rec t-rec_pt_15 t-rec_pb_45" style="padding-top:15px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>A landing page is a story.</strong> It doesn't matter if the story is short or long. Most importantly, it must be persuasive.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932518" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-weight: 600;">You can apply landing page design principles to any webpage</span>: a page for your online store or a marketplace, for example.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932519" class="r t-rec t-rec_pt_90 t-rec_pb_60" style="padding-top:90px;padding-bottom:60px;background-color:#fff654; " data-record-type="255" data-bg-color="#fff654">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">Homework</div> </div> </div> </div> <style> #rec121932519 .t225__uptitle{text-transform:uppercase;}#rec121932519 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932519 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec121932519 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932520" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Define the event or task you need a landing page for.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932521" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Think about what action you'd like the user to take.</div> </div> </div> </div> </div> </div> </div> <div id="rec121932522" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Try to describe what are you doing and who you are doing it for in one sentence</div> </div> </div> </div> </div> </div> </div> <div id="rec257730693" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Draft your landing page. What sections will it have?</div> </div> </div> </div> </div> </div> </div> <div id="rec121932523" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec121932523 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec121932523 .t396__filter {height:110px;}#rec121932523 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec121932523 .t396__artboard,#rec121932523 .t396__filter,#rec121932523 .t396__carrier {}#rec121932523 .t396__filter {}#rec121932523 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec121932523 .t396__artboard,#rec121932523 .t396__filter,#rec121932523 .t396__carrier {}#rec121932523 .t396__filter {}#rec121932523 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec121932523 .t396__artboard,#rec121932523 .t396__filter,#rec121932523 .t396__carrier {height:100px;}#rec121932523 .t396__filter {}#rec121932523 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec121932523 .t396__artboard,#rec121932523 .t396__filter,#rec121932523 .t396__carrier {height:90px;}#rec121932523 .t396__filter {}#rec121932523 .t396__carrier {background-attachment:scroll;}}#rec121932523 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec121932523 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec121932523 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="121932523" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="121932523"></div> <div class="t396__filter" data-artboard-recid="121932523"></div> <div class='t396__elem tn-elem tn-elem__1219325231508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild3439-3464-4464-b964-326365323866/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('121932523');});});</script>  </div> <div id="rec121932524" class="r t-rec t-rec_pt_60 t-rec_pb_45" style="padding-top:60px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="255" data-bg-color="#ebf6fa">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">To help you with your homework, look at how Alex tackled it</div> </div> </div> </div> <style> #rec121932524 .t225__uptitle{text-transform:uppercase;}#rec121932524 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec121932524 .t225__title{font-size:34px;}}@media screen and (min-width:900px){#rec121932524 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932525" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Define the event or task you need a landing page for.</strong></div> </div> </div> </div> </div> </div> </div> <div id="rec121932526" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Alex wants to sell event planning courses, and he wants to charge people money for attending it. People know him as an event organizer but not as a teacher. To gather a new audience, Alex launches a separate landing page for his course.</div> </div> </div> </div> </div> <div id="rec121932527" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Think about what action you'd like the user to take.</strong></div> </div> </div> </div> </div> </div> </div> <div id="rec121932528" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Selling a new course is hard. Especially to people who aren't sure you're an expert. To prove his knowledge and skills, Alex decided to organize a free webinar. He'll talk about himself and his experience and explain what people will learn during the course. He uses the landing page for webinar sign-ups. This is a simple action because the user isn't risking their time and money.<br /><br />Alex will be able to use the database in the future for sending newsletters or offers to attend a course.</div> </div> </div> </div> </div> <div id="rec121932529" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Try to describe what are you doing and who you are doing it for in one sentence</strong></div> </div> </div> </div> </div> </div> </div> <div id="rec121932530" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">What Alex wrote:<br /><br /><strong>How to organize a conference from scratch</strong><br /><br />A practical event planning course for marketing and PR specialists and entrepreneurs</div> </div> </div> </div> </div> <div id="rec121932531" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Draft your landing page. What sections will it have? </strong></div> </div> </div> </div> </div> </div> </div> <div id="rec121932532" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="222" data-bg-color="#ebf6fa">  <div class="t194"> <div class="t-container"> <div class="t-col t-col_7 t-prefix_2"> <div class="t194__text t-text t-text_md" field="text">Here's Alex's structure:<br /><br /><strong>1. What:</strong> How to organize a conference from scratch.<br /><br /><strong>2. Who it is for:</strong> Conferences are set up not only by professional event managers. Marketing and PR professionals can hold events to get their clients and partners together. For example, business owners can invite people to introduce their company.<br /><br /><strong>3. What you'll learn:</strong> You'll understand how to come up with an engaging topic and attract people. You will learn to work with contractors: recruit partners and speakers, find a venue, and rent equipment.<br /><br /><strong>4. About me:</strong> I organized 10 conferences this year. In this course, I'll reveal what type of issues I encounter and how I deal with them.<br /><br />Each block ends with an invitation to sign up for an introductory webinar about the course.</div> </div> <div class="t-col t-col_3 t-align_left" itemscope itemtype="http://schema.org/ImageObject"><meta itemprop="image" content="https://static.tildacdn.com/tild6162-3033-4631-b737-326131663936/__117.svg"> <img class="t194__img t-width t-width_3 t-img t-animate" src="https://static.tildacdn.com/tild6162-3033-4631-b737-326131663936/__117.svg" imgfield="img" data-animate-style="fadeinleft" data-animate-group="yes" data-animate-order="2" data-animate-delay="0.5" data-tu-max-width="800" data-tu-max-height="800" alt=""><br /> <div class="t194__sectitle" field="imgtitle" itemprop="name"></div> <div class="t194__secdescr" field="imgdescr" itemprop="description"></div> </div> </div> </div> </div> <div id="rec121932533" class="r t-rec t-rec_pt_105 t-rec_pb_45" style="padding-top:105px;padding-bottom:45px; " data-record-type="37">  <div class="t022 t-align_center"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_6 t-prefix_3"> <div class="t022__text t-text t-text_sm" field="text">Did you enjoy this chapter? Share it with friends!</div> </div> </div> </div> </div> </div> <div id="rec121932534" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="151"> <div class="t-container_100 t014" style=""> <div style="position: relative; right: 50%; float: right;"> <div style="position: relative; z-index: 1; right: -50%;" class="t014__circle-xxl t014__transp-black"> <script type="text/javascript" src="ya-share.js" charset="utf-8" async="async"></script> <div class="ya-share2" data-access-token:facebook="" data-yashareL10n="en" data-services="facebook,twitter" data-counter=""></div> </div> </div> </div> </div> <div id="rec121932535" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="37">  <div class="t022 t-align_center"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_6 t-prefix_3"> <div class="t022__text t-text t-text_sm" field="text">Text: Filipp Brazgovsky<br />Illustrations and design: Julia Zass</div> </div> </div> </div> </div> </div> <div id="rec259021428" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">Read other chapters of the coursebook:</div> </div> </div> </div> <style> #rec259021428 .t225__uptitle{text-transform:uppercase;}#rec259021428 .t225__title{font-weight:600;}@media screen and (min-width:900px){#rec259021428 .t225__title{font-size:38px;line-height:1.4;}}@media screen and (min-width:900px){#rec259021428 .t225__descr{font-size:32px;}}</style> </div> <div id="rec121932536" class="r t-rec" style=" " data-record-type="126">  <div class="t118"> <div class="t-container"> <div class="t-col t-col_12 "> <hr class="t-divider t118__line" style="background-color:#000000;opacity:0.2;"> </div> </div> </div> </div> <div id="rec121932538" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-animationappear="off" data-record-type="404">   <div class="t404"> <div class="t-container"> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="http://tilda.education/en/courses/landing-page/steps-to-create-a-landing-page/" target="_blank"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild3562-6339-4831-b566-323233326634/__2_217.png" style="background-image: url('https://static.tildacdn.com/tild3562-6339-4831-b566-323233326634/__2_217.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">Chapter 2. Steps to Create a Landing Page</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="http://tilda.education/en/courses/landing-page/landing-page-anatomy/" target="_blank"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild6361-3935-4165-b466-333766623334/__2_224.png" style="background-image: url('https://static.tildacdn.com/tild6361-3935-4165-b466-333766623334/__2_224.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">Chapter 3. 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Web Design Editor</a><br><br><a href="https://tilda.cc/lp/crm/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Tilda CRM</a><br><br><a href="https://tilda.cc/lp/membership/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Membership</a><br><br><a href="https://tilda.cc/lp/quiz/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Interactive Quizzes</a><br><br><a href="https://tilda.cc/lp/image-optimization/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Adaptive Image Loading</a><br><br><a href="https://tilda.cc/lp/accessibility/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Digital Accessibility</a></div> </div> <div class='t396__elem tn-elem tn-elem__7446339931653659163722' data-elem-id='1653659163722' data-elem-type='text' data-field-top-value="6" data-field-left-value="621" data-field-width-value="205" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="7" data-field-left-res-320-value="171" data-field-width-res-320-value="126" data-field-top-res-480-value="0" data-field-left-res-480-value="251" data-field-width-res-480-value="180" data-field-top-res-640-value="5" data-field-left-res-640-value="331" data-field-width-res-640-value="189" data-field-top-res-960-value="5" data-field-left-res-960-value="490"> <div class='tn-atom'field='tn_text_1653659163722'>SOLUTIONS</div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('744633993');});});</script>  </div> <div id="rec744634564" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px;background-color:#232323; 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