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post-5278 post type-post status-publish format-standard has-post-thumbnail hentry category-co-sell-webinar category-event-industry category-marketing category-virtual-events"> <div class="et_post_meta_wrapper"> <h1 class="entry-title">3 Things To Include In Your Co-Selling Event Landing Page That Converts</h1> <p class="post-meta"><span class="published">Apr 8, 2022</span> | <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a> | <span class="comments-number"><a href="https://blog.speakerengage.com/make-a-landing-page-that-converts/#respond">0 comments</a></span></p><img src="https://blog.speakerengage.com/wp-content/uploads/2022/04/57297-1080x675.jpg" alt="3 Things To Include In Your Co-Selling Event Landing Page That Converts" class="" width='1080' height='675' /> </div>  <div class="entry-content"> <div id="et-boc" class="et-boc"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_2 et_section_regular"> <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Do you remember the old days when business cards were a thing? </span></p> <p><span style="font-weight: 400;">They used to have all the critical information for you and your business.</span></p> <p><span style="font-weight: 400;">Landing pages work kind of the same way. They’re the first impression clients have for your business, or in this case, your co-sell event. So you better make it right!</span></p> <p><span style="font-weight: 400;">But, what are the key components your Landing Page should have to make your event succeed and get the most registrations and leads? Keep reading to find out.</span></p> <h2><span style="font-weight: 400;">Stronger Together—Highlight your Partnership with your audience </span></h2> <p><span style="font-weight: 400;">Strong partnerships are an excellent call of attention for customers, especially if you’re partnering with a Cloud Hyperscaler for your Co-Sell events. They give authority to your event and generate trust among your audience. </span></p> <p><span style="font-weight: 400;">There are a few things to consider for highlighting your partnerships:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Lock both logos on your Featured Creatives</b><span style="font-weight: 400;">: Remember that people are visual. Making a direct reference to your partnership with your creatives will be the first hook for your attendees.</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><b>Watch your language</b><span style="font-weight: 400;">: Use keywords like joint collaboration and partnership. That way, people will have no doubts that yours is a Co-Sell event, and they won’t want to miss it.</span></li> </ul> <p><span style="font-weight: 400;">Here’s an example of a collaboration between Microsoft and Adobe that will help you illustrate what you need to do with your creatives.</span></p> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.20.23-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><span style="font-weight: 400;">Don’t forget to feature the key information on your landing page.</span></h2> <p><span style="font-weight: 400;">But, what do we mean by crucial information? As for yourself, some things identify you as a person, and the same happens with your co-sell event’s landing page.</span></p> <p><span style="font-weight: 400;">These are some critical elements that your landing page should never miss:</span></p> <p><b>Logo Locks</b></p> <p><span style="font-weight: 400;">Just as with your Co-Sell Webinar’s creatives, make sure to feature your partner’s logo on your landing page and yours. Make it easy for people to identify there’s a partnership going on!</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.22.26-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><b>Speakers</b></p> <p><span style="font-weight: 400;">It has the same effect as logo locks. Perhaps it has also happened to you, but when you’re attending an event or a talk, the first thing you’ll probably look up is who the speakers are.</span></p> <p><span style="font-weight: 400;">Make sure to feature a picture of them, their name, titles, and position. A brief description of their trajectory and what they do always come in handy.</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.23.50-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><b>Dedicated Sections of your Landing Page</b></p> <p><span style="font-weight: 400;">Some sections are a </span><b>must-have</b><span style="font-weight: 400;"> for your landing page. Having different sections for your landing page is a good practice to have for co-sell events. Use the sections to share about your event, offers, solutions and related resources.</span></p> <p><span style="font-weight: 400;">Let’s look at </span><a href="https://webinars.meylah.com/"><span style="font-weight: 400;">Meylah’s Co-Sell Webinar Series</span></a><span style="font-weight: 400;"> for illustration purposes, shall we?</span></p> <p><span style="font-weight: 400;">First, we have the header. You can find key information such as the title, your co-sell event description, and a featured image with other important details such as the date, speakers, and more!</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_3"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/04/Captura-de-Pantalla-2022-04-07-a-las-8.26.15-p.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Never underestimate the power of a good featured image. It is perhaps one of the more overlooked elements of a landing page—however, it plays a vital role in helping your landing page engage more readers and catch their attention. </span></p> <p><span style="font-weight: 400;">Trying to make it funny or emotional can also give you good results from time to time.</span></p> <p><b>Use SEO for increasing traffic to your landing page</b></p> <p><span style="font-weight: 400;">Using headings for the sections of your landing page is a good idea when having SEO in mind. When done right, SEO can increase the traffic on your website, bringing more potential clients to your event.</span></p> <h2><span style="font-weight: 400;">One last tip. It’s all about your attendees!</span></h2> <p><span style="font-weight: 400;">It’s not about you! Remember, you’re not only trying to convince people to sign up for your event. Instead, you’re offering an opportunity for your attendees to learn and grow their business through your event.</span></p> <p><span style="font-weight: 400;">If you want to dive deep and learn more about how to build the perfect landing page for your co-sell event for demand generation, we have the right solution for you!</span></p> <p><span style="font-weight: 400;">This upcoming April 19, we’ll be hosting a new webinar for you, and you’ll learn exactly that! Don’t miss the opportunity to join this interactive session, learn from Meylah’s experts, and get your landing page up and generate registrations in no time.</span></p> <p><span style="font-weight: 400;">You can sign up right here: </span><a href="https://www.eventbrite.com/e/how-to-build-a-landing-page-for-your-co-sell-webinar-for-demand-generation-tickets-309237767487"><span style="font-weight: 400;">https://www.eventbrite.com/e/how-to-build-a-landing-page-for-your-co-sell-webinar-for-demand-generation-tickets-309237767487</span></a> </p></div> </div>  </div>  </div>  </div>  </div> </div> </div> </div>  <div class="et_post_meta_wrapper">  <section id="comment-wrap"> <div id="comment-section" class="nocomments">  </div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><span>Submit a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/make-a-landing-page-that-converts/#respond" style="display:none;">Cancel 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data-video-id="G76a7sNNqWY" data-video-title="Speaker Engage - Introduction Video"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="All-In-One Event Management Platform"> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Speaker Engage - Introduction Video</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLkc3NmE3c05OcVdZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_G76a7sNNqWY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ" data-date="1636117206" data-video-id="4wndkBQU5sY" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=4wndkBQU5sY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/4wndkBQU5sY/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/sddefault.jpg"}" data-video-id="4wndkBQU5sY" data-video-title="How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Create your event promotion plan and get them up and running! Set up the promo kit for your Co-Sell event. Publicize your Co-Sell Event through digital marketing engines and communities. Every journey comes to an end. But yours has just begun! Let's make a quick recap of what you've learned during this Challenge! - You learned how to plan and curate your Co-Selling Webinar using our Co-Sell Planning Master Checklist. - You discovered the most efficient and practical way of creating your Webinar's Communications Engine with Speaker Engage. - You also learned the power of choosing the proper Registration and Event platform and how vital is that decision to your Webinar. - You discovered the importance of aesthetics and consistency for successful presentations and creatives. And there's one last lesson for you! By the end of this day, you'll be ready for your next Co-Sell event! Of course, you will! Let's get to the finish line together. We'll meet you today from 5 to 6 PM PDT, at your last Office Hours for this Challenge. Today is all about going public and reaching all of your potential clients! Here's what to expect from your last session: Demo video on how to set up your promo kit and publicize your event. - We'll discuss digital marketing engines. - Best practices for promoting your Co-Sell event and how to get more attendants. - A deeper insight on promoting your Co-Sell Webinar with Microsoft sellers."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_4wndkBQU5sY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF" data-date="1636032096" data-video-id="1L5ASZ1huTE" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=1L5ASZ1huTE" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1L5ASZ1huTE/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/sddefault.jpg"}" data-video-id="1L5ASZ1huTE" data-video-title="Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Developing Your Webinar Creatives & Presentation Today's session is all about design and creativity! In today's session, you'll learn all about designing with Canva and Beautiful.ia. It's about being consistent and creating aesthetic creatives for your promo content and your presentation. Your creatives might be seen by thousands of people. The more attractive they are, the more potential clients you'll get. We'll focus on the Front-End Presentation for your Webinar. Are you ready to make the best Creatives and Presentation for your Co-Sell event? If so, join us, as usual, later today at the Office Hours! We'll go deep into the world of designing and creating your Webinar's Presentation and Promo Creatives! Here's what to expect: - Demo video of Canva and Beautiful.ia in the hands of one of our experts. - How to use our Canva & Beautiful.ia Templates to create your promo Creatives and Presentation. - Best practices for designing your Webinar materials, keeping in mind aesthetics and consistency. - A deeper insight on running a Co-Sell Webinar with Microsoft."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 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