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src="https://m.media-amazon.com/images/G/01/sell/icons/star.svg" loading="lazy"/><span><small><strong>Get 10% back on your first $50,000 in branded sales. </strong><a class="inline-link" href="https://sell.amazon.com/grow" data-cta-id="swm_hp" data-ld-append="SWM_HP">Learn more</a></small></span></div><ul class="right-align"><li aria-selected="false"><span class="nav-search"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M12.3834,13.7168 L8.817,10.1664 C8.45006,10.4112 8.05566,10.5973 7.6338,10.7248 C7.2114,10.8528 6.76126,10.9168 6.2834,10.9168 C5.01673,10.9168 3.9362,10.4752 3.0418,9.592 C2.1474,8.70827 1.7002,7.63307 1.7002,6.3664 C1.7002,5.09974 2.1474,4.0192 3.0418,3.1248 C3.9362,2.2304 5.01673,1.7832 6.2834,1.7832 C7.56126,1.7832 8.63913,2.2304 9.517,3.1248 C10.3949,4.0192 10.8338,5.09974 10.8338,6.3664 C10.8338,6.84427 10.7754,7.29147 10.6586,7.708 C10.5418,8.12507 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C7.09467,14.7168 6.22507,14.5419 5.408,14.192 C4.59147,13.8416 3.87494,13.3611 3.2584,12.7504 C2.64187,12.1392 2.1584,11.4251 1.808,10.608 C1.45814,9.79147 1.2832,8.91654 1.2832,7.9832 C1.2832,7.06107 1.45814,6.1944 1.808,5.3832 C2.1584,4.572 2.64187,3.86107 3.2584,3.2504 C3.87494,2.6392 4.59147,2.1584 5.408,1.808 C6.22507,1.45814 7.09467,1.2832 8.0168,1.2832 C8.95014,1.2832 9.81947,1.45814 10.6248,1.808 C11.4307,2.1584 12.1392,2.6392 12.7504,3.2504 C13.3611,3.86107 13.8416,4.57494 14.192,5.392 C14.5419,6.20854 14.7168,7.07787 14.7168,8 C14.7168,8.92214 14.5419,9.79147 14.192,10.608 C13.8416,11.4251 13.3611,12.1392 12.7504,12.7504 C12.1392,13.3611 11.428,13.8416 10.6168,14.192 C9.8056,14.5419 8.93894,14.7168 8.0168,14.7168 Z M7.2168,13.0168 L7.2168,11.9 C7.0056,11.9 6.82507,11.8251 6.6752,11.6752 C6.5248,11.5248 6.4496,11.3443 6.4496,11.1336 L6.4496,10.3504 L3.0336,6.9336 C2.9888,7.14427 2.95814,7.33307 2.9416,7.5 C2.92507,7.66694 2.9168,7.828 2.9168,7.9832 C2.9168,9.23867 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class="nav-overlay-dropdown"><div class="language-picker-container"><div class="has-max-width"><span class="nav-language-picker right-align"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.99991,8.85007 L5.26657,11.5834 C5.14435,11.7056 5.00546,11.764 4.84991,11.7584 C4.69435,11.7528 4.55546,11.689 4.43324,11.5667 C4.31102,11.4445 4.24991,11.3028 4.24991,11.1417 C4.24991,10.9806 4.31102,10.839 4.43324,10.7167 L7.14991,8.00007 L4.41657,5.26673 C4.29435,5.14451 4.23602,5.00284 4.24157,4.84173 C4.24713,4.68062 4.31102,4.53895 4.43324,4.41673 C4.55546,4.29451 4.69713,4.2334 4.85824,4.2334 C5.01935,4.2334 5.16102,4.29451 5.28324,4.41673 L7.99991,7.15007 L10.7332,4.41673 C10.8555,4.29451 10.9971,4.2334 11.1582,4.2334 C11.3194,4.2334 11.461,4.29451 11.5832,4.41673 C11.7055,4.53895 11.7666,4.68062 11.7666,4.84173 C11.7666,5.00284 11.7055,5.14451 11.5832,5.26673 L8.84991,8.00007 L11.5832,10.7334 C11.7055,10.8556 11.7666,10.9945 11.7666,11.1501 C11.7666,11.3056 11.7055,11.4445 11.5832,11.5667 C11.461,11.689 11.3194,11.7501 11.1582,11.7501 C10.9971,11.7501 10.8555,11.689 10.7332,11.5667 L7.99991,8.85007 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><h3 class="language-picker-heading">Select your preferred language</h3><ul class="language-popup-list single-col"><li class="language-selector" data-lang="en-US"><a href="?mons_sel_locale=en_US" class="language-picker-language current">English - US</a></li><li class="language-selector" data-lang="es-US"><a href="?mons_sel_locale=es_US" class="language-picker-language ">Español - US</a></li><li class="language-selector" data-lang="zh-CN"><a href="?mons_sel_locale=zh_CN" class="language-picker-language ">中文 - CN</a></li></ul></div></div></div></li></ul></div></div><nav><div class="has-max-width"><ul class="nav-items left-align"><li><a href="/?ref_=sdus_soa_home_n" data-cta-id="nav_logo"><img class="nav-logo" src="https://m.media-amazon.com/images/G/01/sell/navigation/amazon-logo-squid-menu.svg" loading="lazy"/><img class="nav-logo-transparent" src="https://m.media-amazon.com/images/G/01/sell/navigation/amazon-logo_white-menu.svg" loading="lazy"/></a></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_a_start"><strong>Start</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Learn how to sell</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell/registration-guide" target="_self" data-cta-id="1L2_a_1_reg_guide"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/checklist_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Registering as a seller</strong></div><small class="nav-link-description">Review steps for creating a seller account</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#list-products" target="_self" data-cta-id="1L2_a_2_list_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Listing products</strong></div><small class="nav-link-description">Find out how to match or create listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#price-products" target="_self" data-cta-id="1L2_a_3_prc_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/automate_pricing_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Pricing products</strong></div><small class="nav-link-description">Understand how to set competitive prices</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#fulfillment-method" target="_self" data-cta-id="1L2_a_4_fulfill"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_check_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfilling customer orders</strong></div><small class="nav-link-description">Decide on a fulfillment method</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#promote-products " target="_self" data-cta-id="1L2_a_5_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/ads_badge_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Promoting and advertising</strong></div><small class="nav-link-description">Drive discovery with promotions and ads</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Get the New Seller Guide</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/grow" target="_self" data-cta-id="1L2_b_1_nsg"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/explore_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><span class="badge"><small><strong>New</strong></small></span><strong>Explore the guide</strong></div><small class="nav-link-description">Generate 6x more first-year sales</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="1L2_b_2_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Brand Registry</strong></div><small class="nav-link-description">Protect and build your brand</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools/a-content" target="_self" data-cta-id="1L2_b_3_aplus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_special_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>A+ Content</strong></div><small class="nav-link-description">Increase sales with better listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon" target="_self" data-cta-id="1L2_b_4_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfillment by Amazon</strong></div><small class="nav-link-description">Outsource shipping, returns, and customer service</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/grow#nsi" target="_self" data-cta-id="1L2_b_5_nsi"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/incentives_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>New Seller Incentives</strong></div><small class="nav-link-description">Unlock $50,000 using the guide</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/grow?lang=&v=FX8M9XK8oH8" data-cta-id="1L2_feat_1_nsgvid"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/nsg-mm-bgplay.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Watch overview</strong></small></span><h3>Introducing the New Seller Guide</h3><small class="nav-link-description">Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_b_grow"><strong>Grow</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Optimize your operations</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs/supply-chain" target="_self" data-cta-id="2L2_a_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_arrow_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Outsource your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/fulfilled-by-merchant" target="_self" data-cta-id="2L2_a_2_fbm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/warehousing_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill orders from your own warehouse</strong></div><small class="nav-link-description">Get faster, cheaper, and more accurate deliveries</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="2L2_a_3_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_centric_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Launch your brand</strong></div><small class="nav-link-description">Build customer loyalty with brand tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Reach more customers</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/advertising" target="_self" data-cta-id="2L2_b_1_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Advertise with Amazon</strong></div><small class="nav-link-description">Advertise in and beyond the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/amazon-business" target="_self" data-cta-id="2L2_b_2_amz_bus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/small_medium_business_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell B2B</strong></div><small class="nav-link-description">Connect with business customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/global-selling" target="_self" data-cta-id="2L2_b_3_glob_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/globe_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell globally</strong></div><small class="nav-link-description">Sell to Amazon customers worldwide</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/programs/supply-chain" data-cta-id="2L2_feat_1_sup_chain"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/shipping-containers_278664982.jpg" loading="lazy"/><div class="nav-link-card-body"><h3>Outsource your supply chain</h3><small class="nav-link-description">Get end-to-end supply chain management for multiple sales channels.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_c_svrs"><strong>Services</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Tools</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/tools#apps-services" target="_self" data-cta-id="3L2_a_1_apps_svrs"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/app_store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Find apps and service providers</strong></div><small class="nav-link-description">Find software and service providers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#brands" target="_self" data-cta-id="3L2_a_2_build_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Build your brand</strong></div><small class="nav-link-description">Try Amazon tools to grow brand loyalty</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#feedback" target="_self" data-cta-id="3L2_a_3_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/lightbulb_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get feedback and insights</strong></div><small class="nav-link-description">Review customer traffic, sales, and ratings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all tools</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Programs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs#supply-chain" target="_self" data-cta-id="3L2_b_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/fulfillment_center_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Simplify your supply chain</strong></div><small class="nav-link-description">Get help with shipping, storage, and fulfillment </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#engage" target="_self" data-cta-id="3L2_b_2_engage"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/customer_segments_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Engage with customers</strong></div><small class="nav-link-description">Advertise, promote, and connect with customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#specialty-products" target="_self" data-cta-id="3L2_b_3_specialty"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/enhanced_content_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell specialty products</strong></div><small class="nav-link-description">Offer handmade, pre-owned, or customized items</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all programs</strong></div></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/brand-registry" data-cta-id="3L2_feat_1_br"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/br-feature.webp" loading="lazy"/><div class="nav-link-card-body"><h3>Amazon Brand Registry</h3><small class="nav-link-description">Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_d_resources"><strong>Resources</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Learning</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/seller-university" target="_self" data-cta-id="4L2_a_1_lrn_su"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_university_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Seller University</strong></div><small class="nav-link-description">Learn how to sell with Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog" target="_self" data-cta-id="4L2_a_2_blog"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reading_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Blog</strong></div><small class="nav-link-description">Get ecommerce tips and info</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/case-studies" target="_self" data-cta-id="4L2_a_3_case_stud"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/video_clapper_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Case studies</strong></div><small class="nav-link-description">Read seller success stories</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog/announcements" target="_self" data-cta-id="4L2_a_4_announc"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/information_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Announcements</strong></div><small class="nav-link-description">Stay up date on events and services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all resources</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Guides</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell-online" target="_self" data-cta-id="4L2_b_1_sell_onl"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/computer_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell online</strong></div><small class="nav-link-description">Get an overview for running an ecommerce business</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-ecommerce" target="_self" data-cta-id="4L2_b_2_ecomm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/desktop_shopping_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is ecommerce?</strong></div><small class="nav-link-description">Understand how to launch an online sales channel</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/inventory-management" target="_self" data-cta-id="4L2_b_3_inventory"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_hand_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Inventory management best practices</strong></div><small class="nav-link-description">Discover how to manage and track your inventory</small></div></a></li></ul><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-dropshipping" target="_self" data-cta-id="4L2_b_4_dropship"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is dropshipping?</strong></div><small class="nav-link-description">Find out how to outsource handling and delivery</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/how-to-sell-books" target="_self" data-cta-id="4L2_b_5_books"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/book_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell books</strong></div><small class="nav-link-description">Learn how to sell books online</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/build-an-online-store" target="_self" data-cta-id="4L2_b_6_build_store"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to build an online store</strong></div><small class="nav-link-description">Get tips for setting up an ecommerce storefront</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/quiz?q=1" data-cta-id="4L2_feat_1_explorer"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/business-quiz-feature.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Take the quiz</strong></small></span><h3>Recommendations for your business</h3><small class="nav-link-description">Answer three questions and we’ll suggest the right resources for your business.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_e_fees"><strong>Fees</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Review fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing" target="_self" data-cta-id="5L2_a_1_std_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/cost_per_click_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Standard selling fees</strong></div><small class="nav-link-description">Review selling plan and referral fees</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/optional-costs" target="_self" data-cta-id="5L2_a_2_opt"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/paid_service_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for optional services</strong></div><small class="nav-link-description">Understand costs for optional Amazon services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon#fba-costs" target="_self" data-cta-id="5L2_a_3_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for Fulfillment by Amazon (FBA)</strong></div><small class="nav-link-description">Get a breakdown of costs for this popular program</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Estimate fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#products" target="_self" data-cta-id="5L2_b_1_est"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/calculator_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for a product</strong></div><small class="nav-link-description">Preview selling fees, fulfillment costs, and revenue</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fulfillment" target="_self" data-cta-id="5L2_b_2_comp"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/package_tracking_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Compare estimates by fulfillment method</strong></div><small class="nav-link-description">Compare FBA with other fulfillment methods</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fba" target="_self" data-cta-id="5L2_b_3_inv"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/shipping_options_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for your FBA inventory</strong></div><small class="nav-link-description">Preview selling fees and costs for your FBA products</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/pricing/estimate#fulfillment" data-cta-id="5L2_feat_1_rev_cal"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/rev-calc-feature.webp" loading="lazy"/><div class="nav-link-card-body"><h3>Revenue Calculator</h3><small class="nav-link-description">Calculate fees and costs for a product, comparing fulfillment methods.</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/quiz?q=1" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Not sure where to start? Take our business quiz</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn/faq" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Review our FAQ</strong></div></div></a></div></div></div></div></li></ul><ul class="nav-items right-align"><li><a class="nav-link" href="https://sellercentral.amazon.com/signin?ref_=sdus_soa_gn_sc-login_pn" data-cta-id="li_cta_pn" data-ld-append="SDLI_N_MM" target="_self" data-ld-track="true"><button class="nav-link-button "><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M11.4999,14.7004 C11.9442,14.7004 12.3247,14.5393 12.6415,14.2172 C12.9583,13.8951 13.1167,13.5116 13.1167,13.0668 L13.1167,6.88358 C13.1167,6.43932 12.9583,6.05612 12.6415,5.73398 C12.3247,5.41132 11.9386,5.24998 11.4831,5.24998 L11.3335,5.24998 L11.3335,3.91718 C11.3335,2.98385 11.0111,2.18945 10.3663,1.53398 C9.72203,0.878515 8.93323,0.550781 7.9999,0.550781 C7.06656,0.550781 6.27776,0.878514 5.6335,1.53398 C4.9887,2.18945 4.6663,2.98385 4.6663,3.91718 L4.6663,5.24998 L4.5167,5.24998 C4.06123,5.24998 3.6751,5.41132 3.3583,5.73398 C3.04149,6.05612 2.88309,6.43932 2.88309,6.88358 L2.88309,13.0668 C2.88309,13.5116 3.04149,13.8951 3.35829,14.2172 C3.67509,14.5393 4.06123,14.7004 4.51669,14.7004 L11.4999,14.7004 Z M7.9999,11.1668 C7.66656,11.1668 7.38336,11.0503 7.1503,10.8172 C6.9167,10.5836 6.7999,10.3001 6.7999,9.96678 C6.7999,9.63345 6.9167,9.35025 7.1503,9.11718 C7.38336,8.88358 7.66656,8.76678 7.9999,8.76678 C8.33323,8.76678 8.61643,8.88625 8.8495,9.12518 C9.0831,9.36412 9.1999,9.65025 9.1999,9.98358 C9.1999,10.3057 9.0831,10.5836 8.8495,10.8172 C8.61643,11.0503 8.33323,11.1668 7.9999,11.1668 Z M9.6999,5.24998 L6.2999,5.24998 L6.2999,3.91718 C6.2999,3.43931 6.4639,3.03105 6.7919,2.69238 C7.11936,2.35318 7.52203,2.18358 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fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-drawer"><div><div class="accordion"><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_a_start"><h3>Start</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Learn how to sell</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell/registration-guide" target="_self" data-cta-id="1L2_a_1_reg_guide"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/checklist_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Registering as a seller</strong></div><small class="nav-link-description">Review steps for creating a seller account</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#list-products" target="_self" data-cta-id="1L2_a_2_list_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Listing products</strong></div><small class="nav-link-description">Find out how to match or create listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#price-products" target="_self" data-cta-id="1L2_a_3_prc_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/automate_pricing_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Pricing products</strong></div><small class="nav-link-description">Understand how to set competitive prices</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#fulfillment-method" target="_self" data-cta-id="1L2_a_4_fulfill"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_check_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfilling customer orders</strong></div><small class="nav-link-description">Decide on a fulfillment method</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#promote-products " target="_self" data-cta-id="1L2_a_5_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/ads_badge_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Promoting and advertising</strong></div><small class="nav-link-description">Drive discovery with promotions and ads</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Get the New Seller Guide</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/grow" target="_self" data-cta-id="1L2_b_1_nsg"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/explore_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><span class="badge"><small><strong>New</strong></small></span><strong>Explore the guide</strong></div><small class="nav-link-description">Generate 6x more first-year sales</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="1L2_b_2_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Brand Registry</strong></div><small class="nav-link-description">Protect and build your brand</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools/a-content" target="_self" data-cta-id="1L2_b_3_aplus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_special_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>A+ Content</strong></div><small class="nav-link-description">Increase sales with better listings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon" target="_self" data-cta-id="1L2_b_4_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfillment by Amazon</strong></div><small class="nav-link-description">Outsource shipping, returns, and customer service</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/grow#nsi" target="_self" data-cta-id="1L2_b_5_nsi"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/incentives_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>New Seller Incentives</strong></div><small class="nav-link-description">Unlock $50,000 using the guide</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/grow?lang=&v=FX8M9XK8oH8" data-cta-id="1L2_feat_1_nsgvid"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/nsg-mm-bgplay.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Watch overview</strong></small></span><h3>Introducing the New Seller Guide</h3><small class="nav-link-description">Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_b_grow"><h3>Grow</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Optimize your operations</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs/supply-chain" target="_self" data-cta-id="2L2_a_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_arrow_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Outsource your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/fulfilled-by-merchant" target="_self" data-cta-id="2L2_a_2_fbm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/warehousing_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill orders from your own warehouse</strong></div><small class="nav-link-description">Get faster, cheaper, and more accurate deliveries</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="2L2_a_3_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_centric_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Launch your brand</strong></div><small class="nav-link-description">Build customer loyalty with brand tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Reach more customers</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/advertising" target="_self" data-cta-id="2L2_b_1_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Advertise with Amazon</strong></div><small class="nav-link-description">Advertise in and beyond the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/amazon-business" target="_self" data-cta-id="2L2_b_2_amz_bus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/small_medium_business_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell B2B</strong></div><small class="nav-link-description">Connect with business customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/global-selling" target="_self" data-cta-id="2L2_b_3_glob_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/globe_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell globally</strong></div><small class="nav-link-description">Sell to Amazon customers worldwide</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/programs/supply-chain" data-cta-id="2L2_feat_1_sup_chain"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/shipping-containers_278664982.jpg" loading="lazy"/><div class="nav-link-card-body"><h3>Outsource your supply chain</h3><small class="nav-link-description">Get end-to-end supply chain management for multiple sales channels.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_c_svrs"><h3>Services</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Tools</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/tools#apps-services" target="_self" data-cta-id="3L2_a_1_apps_svrs"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/app_store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Find apps and service providers</strong></div><small class="nav-link-description">Find software and service providers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#brands" target="_self" data-cta-id="3L2_a_2_build_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Build your brand</strong></div><small class="nav-link-description">Try Amazon tools to grow brand loyalty</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#feedback" target="_self" data-cta-id="3L2_a_3_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/lightbulb_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get feedback and insights</strong></div><small class="nav-link-description">Review customer traffic, sales, and ratings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all tools</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Programs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs#supply-chain" target="_self" data-cta-id="3L2_b_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/fulfillment_center_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Simplify your supply chain</strong></div><small class="nav-link-description">Get help with shipping, storage, and fulfillment </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#engage" target="_self" data-cta-id="3L2_b_2_engage"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/customer_segments_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Engage with customers</strong></div><small class="nav-link-description">Advertise, promote, and connect with customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#specialty-products" target="_self" data-cta-id="3L2_b_3_specialty"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/enhanced_content_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell specialty products</strong></div><small class="nav-link-description">Offer handmade, pre-owned, or customized items</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all programs</strong></div></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/brand-registry" data-cta-id="3L2_feat_1_br"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/br-feature.webp" loading="lazy"/><div class="nav-link-card-body"><h3>Amazon Brand Registry</h3><small class="nav-link-description">Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_d_resources"><h3>Resources</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Learning</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/seller-university" target="_self" data-cta-id="4L2_a_1_lrn_su"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_university_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Seller University</strong></div><small class="nav-link-description">Learn how to sell with Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog" target="_self" data-cta-id="4L2_a_2_blog"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reading_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Blog</strong></div><small class="nav-link-description">Get ecommerce tips and info</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/case-studies" target="_self" data-cta-id="4L2_a_3_case_stud"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/video_clapper_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Case studies</strong></div><small class="nav-link-description">Read seller success stories</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog/announcements" target="_self" data-cta-id="4L2_a_4_announc"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/information_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Announcements</strong></div><small class="nav-link-description">Stay up date on events and services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn" target="_self" data-cta-id=""><div class="nav-link-content"><div class="nav-link-title "><strong>View all resources</strong></div></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Guides</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell-online" target="_self" data-cta-id="4L2_b_1_sell_onl"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/computer_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell online</strong></div><small class="nav-link-description">Get an overview for running an ecommerce business</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-ecommerce" target="_self" data-cta-id="4L2_b_2_ecomm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/desktop_shopping_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is ecommerce?</strong></div><small class="nav-link-description">Understand how to launch an online sales channel</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/inventory-management" target="_self" data-cta-id="4L2_b_3_inventory"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_hand_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Inventory management best practices</strong></div><small class="nav-link-description">Discover how to manage and track your inventory</small></div></a></li></ul><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-dropshipping" target="_self" data-cta-id="4L2_b_4_dropship"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is dropshipping?</strong></div><small class="nav-link-description">Find out how to outsource handling and delivery</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/how-to-sell-books" target="_self" data-cta-id="4L2_b_5_books"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/book_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell books</strong></div><small class="nav-link-description">Learn how to sell books online</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/build-an-online-store" target="_self" data-cta-id="4L2_b_6_build_store"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to build an online store</strong></div><small class="nav-link-description">Get tips for setting up an ecommerce storefront</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3></h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/quiz?q=1" data-cta-id="4L2_feat_1_explorer"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/business-quiz-feature.webp" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Take the quiz</strong></small></span><h3>Recommendations for your business</h3><small class="nav-link-description">Answer three questions and we’ll suggest the right resources for your business.</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_e_fees"><h3>Fees</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Review fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing" target="_self" data-cta-id="5L2_a_1_std_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/cost_per_click_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Standard selling fees</strong></div><small class="nav-link-description">Review selling plan and referral fees</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/optional-costs" target="_self" data-cta-id="5L2_a_2_opt"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/paid_service_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for optional services</strong></div><small class="nav-link-description">Understand costs for optional Amazon services</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon#fba-costs" target="_self" data-cta-id="5L2_a_3_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for Fulfillment by Amazon (FBA)</strong></div><small class="nav-link-description">Get a breakdown of costs for this popular program</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Estimate fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#products" target="_self" data-cta-id="5L2_b_1_est"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/calculator_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for a product</strong></div><small class="nav-link-description">Preview selling fees, fulfillment costs, and revenue</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fulfillment" target="_self" data-cta-id="5L2_b_2_comp"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/package_tracking_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Compare estimates by fulfillment 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id="Path" fill="#CDDEAC" points="19.87 7.37 18.5 8 19.87 8.63 20.5 10 21.13 8.63 22.5 8 21.13 7.37 20.5 6"></polygon> <polygon id="Path" fill="#CDDEAC" points="17.5 6 18.44 3.94 20.5 3 18.44 2.06 17.5 0 16.56 2.06 14.5 3 16.56 3.94"></polygon> </g> </g> </symbol> </svg> <div class="Page-content"> <div class="ArticlePage-lead"> <div class="Page-lead"> <div class="Page-lead-content"> <div class="Page-breadcrumbs" style=" --category-bg-color:#f2f6e1; --category-bg-hover-color:#cddeac; --category-text-color:#306100; "> <a class="Link" href="https://sell.amazon.com/blog/grow-your-business" data-has-category-bg>Grow your business</a> </div> <h1 class="Page-headline">7 strategies for managing your brand</h1> <div class="Page-byline"> <div class="Page-byline-datePublished"> Oct 25, 2024 </div> <div class="Page-byline-readDuration"> 11 Min read </div> <div class="Page-byline-authors"> <span><span>Mickey Toogood</span> </span> </div> </div> </div> <div class="Page-lead-item"> <figure 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href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fsell.amazon.com%2Fblog%2Fbrand-management&mini=true&title=7%20strategies%20for%20managing%20your%20brand&summary=It%E2%80%99s%20one%20thing%20to%20stay%20top%20of%20mind%20with%20customers%E2%80%94and%20another%20to%20win%20their%20hearts.%20Brand%20management%20can%20help%20you%20do%20both.&source=Amazon%20Selling%20Partner%20Blog" target="_blank" data-social-service="linkedin"> <svg> <use xlink:href="#mono-icon-linkedin"></use> </svg><span>LinkedIn</span> </a> </li> </ul> </div> </div> </div> <main class="Page-main"> <h2 class="Page-subHeadline">It’s one thing to stay top of mind with customers—and another to win their hearts. Brand management can help you do both.</h2> <div class="Page-articleBody"> <div class="RichTextArticleBody RichTextBody"> <h2>What is brand management?</h2> <p>Brand management refers to a variety of strategies you can use to develop a brand and build value for your business in the eyes of customers. To manage a brand, you can create a brand identity, strengthen your brand positioning, and use marketing and other techniques to build a loyal customer base and stay relevant for your audience.</p> <p>This post covers:<br></p> <ul> <li>3 key components of brand management</li> <li>What is the role of a brand manager?</li> <li>How does brand management work?</li> <li>Why is brand management important?</li> <li>How do you know if your brand management is effective?</li> <li>7 strategies for managing a brand</li> <li>Examples of successful brand management</li> <li>How brand management works in the Amazon store</li> </ul> <h2>Key learnings</h2> <ul> <li>“Brand management” is an umbrella term for a range of actions you can take to promote a business.</li> <li>Goals of brand management include establishing a brand identity, shaping the customer experience, and growing brand awareness.</li> <li>As you reach a wider audience, you can benefit from increased sales and stronger brand equity, or the perceived value customers associate with your business.</li> <li>Strategic brand management strengthens brand positioning through market analysis, improving the customer experience, and other key focus areas.</li> <li>Consistent, positive interactions can help win the trust of customers and increase customer retention, securing brand loyalty.</li> </ul> <h2>3 key components of brand management</h2> <p>Different aspects of brand management can work together to build brand equity—the perceived value customers associate with your business. Here are three key focus areas.</p> <h3>1. Brand personality</h3> <p>What’s the unique character of your business, and how do you convey it to customers? Signature colors, imagery, and other design elements can help shape your brand identity, along with the “look and feel” of your brand. Ensuring a cohesive brand image across all touchpoints can help make a memorable impression on customers and go a long way in earning their trust.</p> <h3>2. Brand assets</h3> <p>Many different types of assets can be combined to shape a brand. They might be physical, digital, or both. Examples include:<br></p> <ul> <li>Brand name</li> <li>Logo</li> <li>Websites and landing pages</li> <li>Physical store locations</li> <li>Products and packaging</li> </ul> <p>While they might be harder to define or calculate, intangible assets like brand awareness and reputation can also help build equity for a business. Brand management can help a business get maximum value out of all its brand assets.</p> <h3>3. Brand strategy</h3> <p>Brand strategy refers to the way you position a brand and help it achieve success. Your unique selling proposition (USP) can be a key part of brand positioning. A USP is a statement that can help communicate what makes your brand and offerings different from competitors.</p> <div class="Enhancement" data-align-center> <div class="Enhancement-item"> <div class="PagePromoModuleE" data-module data-style="Lingo" data-theme="Dark"> <div class="PagePromoModuleE-content"> <div class="PagePromoModuleE-type"> <svg> <use xlink:href="#LingoDark"></use> </svg> <span> Learn the lingo </span> </div> <div class="PagePromo-title"> <span class="Link">Brand management vs. brand marketing</span> </div> <div class="PagePromo-description"> What’s the difference between brand management and brand marketing? Sometimes there can be a lot of overlap between these two related areas. Marketing is typically one part of brand management, which can also focus on other areas like product development, market research, and advertising. </div> </div> </div> </div> </div> <p></p> <h2>What is the role of a brand manager?</h2> <p>A brand manager is responsible for overseeing one or more brands for a business. This role might directly handle tasks like project management and marketing activities, or work together with multiple departments on areas like product development, market analysis, or advertising.</p> <p>A brand manager might also work with one or more brand teams to guide a business’s strategy and positioning in the process of building a brand.</p> <div class="Enhancement" data-align-original-fullwidth> <div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1639" height="1017" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/861610e/2147483647/strip/true/crop/1639x1017+0+0/resize/1639x1017!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F1f%2Ffd%2F484d1931456fa9c951b9b30fefca%2Fbees-wrap-lofi-illustration.png 1x,https://assets.amazon-seller-blog.com/dims4/default/b8ca778/2147483647/strip/true/crop/1639x1017+0+0/resize/3278x2034!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F1f%2Ffd%2F484d1931456fa9c951b9b30fefca%2Fbees-wrap-lofi-illustration.png 2x" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIxMDE3cHgiIHdpZHRoPSIxNjM5cHgiPjwvc3ZnPg=="> <source width="1639" height="1017" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/303e198/2147483647/strip/true/crop/1639x1017+0+0/resize/1639x1017!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F1f%2Ffd%2F484d1931456fa9c951b9b30fefca%2Fbees-wrap-lofi-illustration.png" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIxMDE3cHgiIHdpZHRoPSIxNjM5cHgiPjwvc3ZnPg=="> <img class="Image" alt="Lofi ui illustation of Bee's Wrap about us on Amazon" srcset="https://assets.amazon-seller-blog.com/dims4/default/303e198/2147483647/strip/true/crop/1639x1017+0+0/resize/1639x1017!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F1f%2Ffd%2F484d1931456fa9c951b9b30fefca%2Fbees-wrap-lofi-illustration.png 1x,https://assets.amazon-seller-blog.com/dims4/default/5a7c6cc/2147483647/strip/true/crop/1639x1017+0+0/resize/3278x2034!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F1f%2Ffd%2F484d1931456fa9c951b9b30fefca%2Fbees-wrap-lofi-illustration.png 2x" width="1639" height="1017" data-src="https://assets.amazon-seller-blog.com/dims4/default/303e198/2147483647/strip/true/crop/1639x1017+0+0/resize/1639x1017!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F1f%2Ffd%2F484d1931456fa9c951b9b30fefca%2Fbees-wrap-lofi-illustration.png" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIxMDE3cHgiIHdpZHRoPSIxNjM5cHgiPjwvc3ZnPg=="> </picture> </figure> </div> </div> <p></p> <h2>How does brand management work?</h2> <p>Effective brand management can help you create a valuable and satisfying experience for customers that makes them want to come back. It also helps set customer expectations and deliver on brand promises at each stage of the shopping journey.</p> <p>Another way to think about brand management is to look at the different forms it can take based on a business’s stage of growth. Tasks might change and evolve depending on whether you’re:<br></p> <ul> <li>Launching a new brand</li> <li>Establishing an industry foothold</li> <li>Growing a market presence</li> <li>Maintaining a brand identity</li> <li>Rebranding</li> </ul> <p>In each phase of development, a brand manager can help make sure a business follows best practices. It can be a balancing act between staying true to the company values while adapting with trends to remain relevant over time.</p> <h2>Why is brand management important?</h2> <p>Successfully managing a brand can bring many benefits to a business. In the short term, it can bring higher sales and increased customer acquisition. Over time, you can also see sustained growth, continued relevance in the eyes of customers, and enhanced control over a brand’s operations and image. Done well, brand management can help a business communicate effectively to customers, internal teams, and other relevant stakeholders like funders.</p> <h2>How do you know if your brand management is effective?</h2> <p>It can be challenging to make sure you’re getting a return on investment for your efforts. Here are some signs your brand management is working:<br></p> <ul> <li>The brand is gaining recognition, customers have a growing awareness of the business, and you’re reaching a wider audience.</li> <li>You’re seeing positive trends in key performance indicators (KPIs) like sales, revenue, conversions, and rate of growth.</li> <li>Your team is on the same page, and teams are working cooperatively to shape a unified experience for customers.</li> <li>You have the potential to expand your product offerings or diversify your product lines.</li> <li>Audience surveys and brand audits are registering positive brand sentiment.</li> <li>Your profitability is on the rise and your share of the market is expanding.</li> </ul> <p>If you’re seeing disappointing results or running into obstacles in these areas, it could be time to rebrand. Rebranding can help you adapt to changes and stay relevant for audiences. A successful rebrand can breathe new life into your business, refresh your image both online and offline, and strengthen your positioning overall.</p> <h2>7 strategies for managing a brand</h2> <ol start="1"> <li>Define your mission and values</li> <li>Develop branding guidelines</li> <li>Create a marketing plan</li> <li>Collaborate with brand ambassadors and influencers</li> <li>Monitor your performance</li> <li>Reward customer loyalty</li> <li>Protect what you’ve built</li> </ol> <h3>1. Define your mission and values</h3> <p>Your brand mission should clearly state what your business does, how it’s unique, and what value you offer to customers. What can your business give customers that no other business can?</p> <p>Think about conveying your values, or the set of principles that guide the way you and your teams operate. Customers can be attracted to a business based on its brand values. For example, customers who care about environmental sustainability and fair trade might be attracted to businesses that emphasize eco-friendly materials and ethical sourcing methods.</p> <p>Your business website can be a home for your brand’s mission and values, which can also be reflected in physical store locations, marketing campaigns, and other channels.</p> <h3>2. Develop branding guidelines</h3> <p>Branding can help customers identify a business and understand what it does. Elements of strong branding can include:<br></p> <ul> <li>A brand name and logo</li> <li>Visuals like images and video content</li> <li>The voice and tone of marketing copy</li> </ul> <p>It might be worth it to create a brand kit for internal use. A brand kit can include logos and vector files, a color palette, acceptable fonts, and other useful branding materials. Communicating these guidelines and making resources easily accessible to team members can help ensure your content has a consistent look and feel that customers recognize.</p> <h3>3. Create a marketing plan</h3> <p>Solid brand positioning can start with in-depth audience research. Who might be interested in your offerings, and what channels can you use to reach potential customers? Let your audience research guide the development of a marketing plan. Decide on marketing channels and techniques, then start running campaigns.</p> <p>A brand manager can be in charge of monitoring customer engagement and gauging how audiences might be changing over time. Insights like these can guide the evolution of a marketing strategy.</p> <p><a class="Button LinkToButton" href="https://sell.amazon.com/learn/ecommerce-marketing" target="_blank" rel="noopener">Learn more in our guide to ecommerce marketing</a></p> <h3>4. Collaborate with brand ambassadors and influencers</h3> <p>Is a strong digital presence part of your brand strategy? Consider teaming up with thought leaders within your niche. A single campaign with someone who has a large and loyal online following can bring a major boost to your brand’s visibility and introduce your offerings to new audiences.</p> <p>You can also engage a brand ambassador for a series of promotional efforts. These could include digital campaigns or in-person events like <a class="Link" href="https://sell.amazon.com/blog/product-launch" target="_blank" rel="noopener">product launches</a>. Synergy with a brand ambassador could also center on user-generated content. Maybe you have a loyal customer who often posts online about how much they love your brand? It could be the start of a valuable relationship.</p> <p>Live streaming events could also be worth investigating. Check out options like <a class="Link" href="https://advertising.amazon.com/solutions/products/amazon-live" target="_blank" rel="noopener">Amazon Live</a>, a destination for live online events where brands can connect with new customers.</p> <h3>5. Monitor your performance</h3> <p>Once you’ve established a brand, there are several ways you can monitor brand performance on an ongoing basis.</p> <p>Conduct market analysis and set up KPIs for measuring and tracking analytics. Common KPIs include clicks, conversions, sales, average transaction value, and customer retention. This type of data can help you make informed decisions about brand positioning.</p> <p>You might also set up a mechanism for getting regular customer feedback. For example, customer surveys can help you gather audience input and help inform branding decisions. Taking action on feedback could mean running different marketing campaigns or tweaking branding to help differentiate a product from competitor offerings.</p> <p>Looking to take your branding to the next level? Consider running a regular brand audit to gauge customer sentiment. This could involve in-depth analysis, or be as simple as a quick social media survey to give you immediate feedback. Either way, it can help clarify what action steps you should prioritize based on current conditions.</p> <h3>6. Reward customer loyalty</h3> <p>Customer acquisition and customer retention are two separate but related areas of focus. Once you’ve earned the trust of new customers, think about ways to keep them coming back for more.</p> <p>Be sure to have adequate options for customer service in place. You might also set up a designated landing page where customers can sign up for marketing emails and be the first to know about deals, discounts, and more. Another idea is to start a loyalty program.</p> <p>One example of a loyalty program is <a class="Link" href="https://sell.amazon.com/programs/subscribe-and-save" target="_blank" rel="noopener">Subscribe & Save</a> in the Amazon store. It offers customers the convenience of regular deliveries and discounts. For sellers, the program is an opportunity to secure repeat sales and build brand loyalty.</p> <h3>7. Protect what you’ve built</h3> <p>To safeguard your brand and reputation, invest in expertise, technologies, software, and other systems to meet your business’s unique needs as you become more established. Risk management can help you mitigate crises and recover quickly from problems or issues that might arise. Ongoing market analysis can also help you keep an eye on competition and make sure bad actors like counterfeiters don’t profit off your hard work.</p> <div class="Enhancement" data-align-center> <div class="Enhancement-item"> <div class="PagePromoModuleE" data-module data-style="DYK" data-theme="Dark"> <div class="PagePromoModuleE-content"> <div class="PagePromoModuleE-type"> <svg> <use xlink:href="#DYKDark"></use> </svg> <span> Did you know? </span> </div> <div class="PagePromo-title"> <span class="Link">In 2023, brand owners’ sales grew more than 22% in the Amazon store compared to the previous year</span> </div> <div class="PagePromo-description"> In the same year, more than 1.6 billion items were protected by Amazon’s <a class="Link" href="https://sell.amazon.com/brand-registry/transparency" target="_blank" rel="noopener">Transparency</a> product serialization codes, and Amazon Brand Registry proactively blocked or removed 99% of listings suspected of counterfeiting or other forms of abuse. </div> <div class="PagePromo-ctaLink"> <a class="Link" href="https://sell.amazon.com/blog/amazon-stats"> <span>Explore more Amazon selling stats</span> <svg class="icon-arrow-right"> <use xlink:href="#icon-arrow-right"></use> </svg> <svg class="icon-arrow-external"> <use xlink:href="#icon-arrow-external"></use> </svg> </a> </div> </div> </div> </div> </div> <p></p> <h2><b>Examples of successful brand management</b></h2> <h3>Kanda Chocolates</h3> <div class="Enhancement" data-align-center data-within-boundaries> <div class="Enhancement-item"> <div class="Quote"> <blockquote> There’s always room for someone else . . . There could be 50 brands of something, but it’s how you market it—and what your story is—that makes it a little bit different, that people might connect with. </blockquote> <div class="Quote-meta"> <div class="Quote-attributionWrapper"> <div class="Quote-attribution"> Karen Blackwell </div> <div class="Quote-attributionTitle"> Founder, Kanda Chocolates </div> </div> </div> </div> </div> </div> <p><a class="Button LinkToButton" href="https://sell.amazon.com/blog/seller-stories/kanda-chocolates" target="_blank" rel="noopener">Learn about Kanda Chocolates</a></p> <h3>Hope & Henry</h3> <div class="Enhancement" data-align-center data-within-boundaries> <div class="Enhancement-item"> <div class="Quote"> <blockquote> I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon. </blockquote> <div class="Quote-meta"> <div class="Quote-attributionWrapper"> <div class="Quote-attribution"> Matt McCauley </div> <div class="Quote-attributionTitle"> Founder, Hope & Henry </div> </div> </div> </div> </div> </div> <p><a class="Button LinkToButton" href="https://sell.amazon.com/brands/case-studies/hope-and-henry" target="_blank" rel="noopener">Learn about Hope & Henry</a></p> <h3>New Republic</h3> <div class="Enhancement" data-align-center data-within-boundaries> <div class="Enhancement-item"> <div class="Quote"> <blockquote> Amazon allows creative people like myself to focus on what we do well, which is build great brands and create great products. </blockquote> <div class="Quote-meta"> <div class="Quote-attributionWrapper"> <div class="Quote-attribution"> Dee Murthy </div> <div class="Quote-attributionTitle"> Co-Founder, New Republic </div> </div> </div> </div> </div> </div> <p><a class="Button LinkToButton" href="https://sell.amazon.com/brands/case-studies/new-republic" target="_blank" rel="noopener">Learn about New Republic</a></p> <h2>How brand management works in the Amazon store</h2> <p>We have programs, tools, and resources to support your success as you launch and grow a brand.</p> <h3>Amazon Brand Registry</h3> <p><a class="Link" href="https://sell.amazon.com/brand-registry" target="_blank" rel="noopener">Amazon Brand Registry</a> is a free program that can help you build and protect your brand. If you have a registered or pending trademark, you can enroll a brand in Brand Registry to gain access to a suite of brand management tools and programs.</p> <h3>Amazon Brand Analytics</h3> <p><a class="Link" href="https://sell.amazon.com/tools/amazon-brand-analytics" target="_blank" rel="noopener">Amazon Brand Analytics</a> is available to brands enrolled in Brand Registry. This collection of dashboards can help businesses better understand brand performance through aggregated customer search and purchasing data. Try it out to explore metrics for impressions, clicks, conversions, and more.</p> <div class="Enhancement" data-align-original-fullwidth> <div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1513" height="966" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/e1f747a/2147483647/strip/true/crop/1513x966+0+0/resize/1513x966!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fab%2F1f%2F49924fdd4b099d6c387ae3d24d42%2Fbrand-analytics-dashboard-lofi-ui.png 1x,https://assets.amazon-seller-blog.com/dims4/default/7b923a4/2147483647/strip/true/crop/1513x966+0+0/resize/3026x1932!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fab%2F1f%2F49924fdd4b099d6c387ae3d24d42%2Fbrand-analytics-dashboard-lofi-ui.png 2x" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI5NjZweCIgd2lkdGg9IjE1MTNweCI+PC9zdmc+"> <source width="1513" height="966" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/cab00a6/2147483647/strip/true/crop/1513x966+0+0/resize/1513x966!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fab%2F1f%2F49924fdd4b099d6c387ae3d24d42%2Fbrand-analytics-dashboard-lofi-ui.png" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI5NjZweCIgd2lkdGg9IjE1MTNweCI+PC9zdmc+"> <img class="Image" alt="Lofi ui illustration of Brand Analytics dashboard on Seller Central" srcset="https://assets.amazon-seller-blog.com/dims4/default/cab00a6/2147483647/strip/true/crop/1513x966+0+0/resize/1513x966!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fab%2F1f%2F49924fdd4b099d6c387ae3d24d42%2Fbrand-analytics-dashboard-lofi-ui.png 1x,https://assets.amazon-seller-blog.com/dims4/default/ee52943/2147483647/strip/true/crop/1513x966+0+0/resize/3026x1932!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fab%2F1f%2F49924fdd4b099d6c387ae3d24d42%2Fbrand-analytics-dashboard-lofi-ui.png 2x" width="1513" height="966" data-src="https://assets.amazon-seller-blog.com/dims4/default/cab00a6/2147483647/strip/true/crop/1513x966+0+0/resize/1513x966!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fab%2F1f%2F49924fdd4b099d6c387ae3d24d42%2Fbrand-analytics-dashboard-lofi-ui.png" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI5NjZweCIgd2lkdGg9IjE1MTNweCI+PC9zdmc+"> </picture> </figure> </div> </div> <p></p> <h3><b>A+ Content and Stores</b></h3> <p>Brands enrolled in Brand Registry can use the <a class="Link" href="https://advertising.amazon.com/solutions/products/stores?ref_=a20m_us_selld_p_st" target="_blank" rel="noopener">Amazon Stores</a> builder to <a class="Link" href="https://sell.amazon.com/build-an-online-store" target="_blank" rel="noopener">build an online storefront</a>. Check it out to create a customizable shopping destination for your brand complete with advanced automation and a user-friendly checkout experience.</p> <p>Registered brands can also use <a class="Link" href="https://sell.amazon.com/tools/a-content" target="_blank" rel="noopener">A+ Content</a> to enhance product detail pages with videos, shoppable comparison charts, and more. Bring your brand’s story to life and shine a spotlight on unique selling points like your mission and values.</p> <h3>Amazon Ads</h3> <p>Amplify your brand’s message with marketing campaigns and drive traffic to grow your audience. <a class="Link" href="https://sell.amazon.com/advertising" target="_blank" rel="noopener">Amazon Ads</a> can help you boost visibility and increase sales with <a class="Link" href="https://advertising.amazon.com/library/guides/cost-per-click?ref_=a20m_us_selld_gd_cpc" target="_blank" rel="noopener">cost-per-click (CPC)</a> ads to reach customers in the Amazon store and beyond.</p> <div class="Enhancement" data-align-center> <div class="Enhancement-item"> <div class="PagePromoModuleE" data-module data-style="DYK" data-theme="Dark"> <div class="PagePromoModuleE-content"> <div class="PagePromoModuleE-type"> <svg> <use xlink:href="#DYKDark"></use> </svg> <span> Did you know? </span> </div> <div class="PagePromo-title"> <span class="Link">Amazon Ads offers resources to help you manage your brand</span> </div> <div class="PagePromo-description"> Amazon Ads has a library of free guides, news, and expert advice to help you promote and grow your business. It includes resources for building and managing your brand: <br> <ul> <li><a class="Link" href="https://advertising.amazon.com/library/guides/brand-awareness?ref_=a20m_us_selld_gd_brndaw" target="_blank" rel="noopener">Brand awareness</a></li> <li><a class="Link" href="https://advertising.amazon.com/library/guides/brand-equity?ref_=a20m_us_selld_gd_brndeq" target="_blank" rel="noopener">Brand equity</a></li> <li><a class="Link" href="https://advertising.amazon.com/library/guides/brand-positioning?ref_=a20m_us_selld_gd_brndpos" target="_blank" rel="noopener">Brand positioning</a></li> <li><a class="Link" href="https://advertising.amazon.com/library/guides/brand-loyalty?ref_=a20m_us_selld_gd_brndlylty" target="_blank" rel="noopener">Brand loyalty</a></li> <li><a class="Link" href="https://advertising.amazon.com/library/guides/brand-strategy?ref_=a20m_us_selld_gd_brndstrtgy" target="_blank" rel="noopener">Brand strategy</a></li> </ul> </div> </div> </div> </div> </div> <p></p> <h3>Manage Your Experiments</h3> <p><a class="Link" href="https://sell.amazon.com/tools/manage-your-experiments" target="_blank" rel="noopener">Manage Your Experiments</a> allows registered brands to run tests comparing different versions of product content to see what drives the most sales. Use it to make data-driven decisions about product titles, images, and other elements based on what resonates most with customers.</p> <div class="Enhancement" data-align-original-fullwidth> <div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1640" height="879" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/8a46604/2147483647/strip/true/crop/1640x879+0+0/resize/1640x879!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc0%2Fe5%2F9ee3d037434cb97c6ff053952a26%2Flofi-ui-ab-campaign-results.png 1x,https://assets.amazon-seller-blog.com/dims4/default/3fb053a/2147483647/strip/true/crop/1640x879+0+0/resize/3280x1758!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc0%2Fe5%2F9ee3d037434cb97c6ff053952a26%2Flofi-ui-ab-campaign-results.png 2x" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI4NzlweCIgd2lkdGg9IjE2NDBweCI+PC9zdmc+"> <source width="1640" height="879" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/e02972e/2147483647/strip/true/crop/1640x879+0+0/resize/1640x879!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc0%2Fe5%2F9ee3d037434cb97c6ff053952a26%2Flofi-ui-ab-campaign-results.png" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI4NzlweCIgd2lkdGg9IjE2NDBweCI+PC9zdmc+"> <img class="Image" alt="lofi illustration of AB testing campaign results" srcset="https://assets.amazon-seller-blog.com/dims4/default/e02972e/2147483647/strip/true/crop/1640x879+0+0/resize/1640x879!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc0%2Fe5%2F9ee3d037434cb97c6ff053952a26%2Flofi-ui-ab-campaign-results.png 1x,https://assets.amazon-seller-blog.com/dims4/default/d813d9d/2147483647/strip/true/crop/1640x879+0+0/resize/3280x1758!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc0%2Fe5%2F9ee3d037434cb97c6ff053952a26%2Flofi-ui-ab-campaign-results.png 2x" width="1640" height="879" data-src="https://assets.amazon-seller-blog.com/dims4/default/e02972e/2147483647/strip/true/crop/1640x879+0+0/resize/1640x879!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc0%2Fe5%2F9ee3d037434cb97c6ff053952a26%2Flofi-ui-ab-campaign-results.png" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI4NzlweCIgd2lkdGg9IjE2NDBweCI+PC9zdmc+"> </picture> </figure> </div> </div> <p></p> <h3>Customer Reviews</h3> <p>Available to brands enrolled in Brand Registry, the <a class="Link" href="https://sell.amazon.com/tools/customer-reviews" target="_blank" rel="noopener">Customer Reviews</a> tool in Seller Central gathers reviews and ratings in one place for efficient analysis. View and respond to feedback, uncover product insights, and build brand loyalty.</p> <h3>Automate Pricing</h3> <p>As your pricing strategy evolves along with your brand, consider using a pricing automation tool. <a class="Link" href="https://sell.amazon.com/tools/automate-pricing" target="_blank" rel="noopener">Automate Pricing</a> in the Amazon store can automatically adjust price points for you based on changes in demand, competitor prices, and other factors.</p> <h3>Search engine optimization (SEO)</h3> <p>You can use keyword research to improve product titles, descriptions, bullet points, and other elements in order to reach a wider audience, or help a more specific set of customers find the exact products they’re looking for. Learn more about <a class="Link" href="https://sell.amazon.com/blog/amazon-seo" target="_blank" rel="noopener">Amazon SEO</a>.</p> <h3>Global Selling</h3> <p>Expand your reach by selling to Amazon customers in other countries. We have programs and tools to help you navigate complexities like translation and currency exchange rates when you sell across the border.</p> <p><a class="Button LinkToButton" href="https://sell.amazon.com/global-selling" target="_blank" rel="noopener">Learn more about selling globally with Amazon</a></p> <h2>Take brand management to the next level</h2> <p>As you shape a brand customers can rely on, you may benefit from increased customer trust, loyalty, and sales. Each exchange a customer has with your brand can be an opportunity to create a memorable experience and form lasting connections.</p> <p>Building brand credibility can be an ongoing and intensive effort, but it can pay dividends in audience perception, positive word-of-mouth marketing, and other benefits. For best results, focus on keeping customers at the center of your approach.</p> <p>If you’re interested in the suite of programs and tools Amazon offers to help manage your brand, create an Amazon selling account to get started. We can help you get established in a niche, reach new customers, and thrive in ecommerce.</p> <p><a class="Button LinkToButtonOrange" href="https://sellercentral.amazon.com/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=ATVPDKIKX0DER&passthrough%2FsuperSource=OAR&ref_=sdus_blog_bm_rp_pf" target="_blank" rel="noopener">Sign up*</a><br>*A Professional selling plan is $39.99/month + selling fees. <a class="Link" href="https://sell.amazon.com/pricing" target="_blank" rel="noopener">Learn more</a></p> </div> </div> <div class="Page-authorInfo"> <div class="Page-authorInfo-item"> <div class="Page-authorInfo-image"> <picture> <source type="image/webp" width="60" height="68" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/0e657f3/2147483647/strip/true/crop/576x653+0+24/resize/60x68!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Ff6%2Fad%2F9dbb682e491e8561328955139442%2Fmickey-toogood.png 1x,https://assets.amazon-seller-blog.com/dims4/default/59b0375/2147483647/strip/true/crop/576x653+0+24/resize/120x136!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Ff6%2Fad%2F9dbb682e491e8561328955139442%2Fmickey-toogood.png 2x" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI2OHB4IiB3aWR0aD0iNjBweCI+PC9zdmc+"> <source width="60" height="68" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/5b7ac99/2147483647/strip/true/crop/576x653+0+24/resize/60x68!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Ff6%2Fad%2F9dbb682e491e8561328955139442%2Fmickey-toogood.png" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI2OHB4IiB3aWR0aD0iNjBweCI+PC9zdmc+"> <img class="Image" alt="Mickey Toogood" srcset="https://assets.amazon-seller-blog.com/dims4/default/5b7ac99/2147483647/strip/true/crop/576x653+0+24/resize/60x68!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Ff6%2Fad%2F9dbb682e491e8561328955139442%2Fmickey-toogood.png 1x,https://assets.amazon-seller-blog.com/dims4/default/af273bd/2147483647/strip/true/crop/576x653+0+24/resize/120x136!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Ff6%2Fad%2F9dbb682e491e8561328955139442%2Fmickey-toogood.png 2x" width="60" height="68" data-src="https://assets.amazon-seller-blog.com/dims4/default/5b7ac99/2147483647/strip/true/crop/576x653+0+24/resize/60x68!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Ff6%2Fad%2F9dbb682e491e8561328955139442%2Fmickey-toogood.png" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI2OHB4IiB3aWR0aD0iNjBweCI+PC9zdmc+"> </picture> </div> <div class="Page-authorInfo-content"> <div class="Page-authorInfo-name"> Mickey Toogood </div> <div class="Page-authorInfo-bio RichTextBody"> Mickey Toogood is a Sr. Content Marketing Manager at Amazon. 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1x,https://assets.amazon-seller-blog.com/dims4/default/18bdf12/2147483647/strip/true/crop/2400x1351+0+124/resize/1176x662!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc6%2F15%2Fee9f7a8a4558a1e4d1758957c6cf%2Fusing-ipad-warehouse.jpg 2x" width="588" height="331" data-src="https://assets.amazon-seller-blog.com/dims4/default/08cd0cb/2147483647/strip/true/crop/2400x1351+0+124/resize/588x331!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2Fc6%2F15%2Fee9f7a8a4558a1e4d1758957c6cf%2Fusing-ipad-warehouse.jpg" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMzFweCIgd2lkdGg9IjU4OHB4Ij48L3N2Zz4="> </picture> </a> </div> <div class="PagePromoC-content"> <div class="PagePromo-category"> <a class="Link" href="https://sell.amazon.com/blog/getting-started" data-has-category-bg>Getting started</a> </div> <div class="PagePromo-title"> <a class="Link" href="https://sell.amazon.com/blog/how-to-find-wholesalers">How to find wholesalers for your ecommerce business</a> </div> <div class="PagePromo-byline"> <div class="PagePromo-date"> Nov 18, 2024 </div> <div class="PagePromo-readDuration"> 7 Min read </div> </div> </div> </div> </div> </div> </div> <div class="PageListD-items-item"> <div class="PagePromoC" data-module style=" --category-bg-color:#ffe5df; --category-bg-hover-color:#fdb39f; --category-text-color:#9e2000; "> <div class="PromoLink"> <div class="PagePromoC-wrapper"> <div class="PagePromo-media"> <a class="Link" aria-label="Share shoppable videos across global Amazon stores" href="https://sell.amazon.com/blog/shoppable-videos-feature-update"> <picture> <source type="image/webp" width="588" height="331" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/a59c379/2147483647/strip/true/crop/2400x1351+0+124/resize/588x331!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F40%2F0c%2F23f67fc343de9da2b3ff6a51e17b%2Fshoppable-videos-on-amazon-product-detail-page-lede.jpg 1x,https://assets.amazon-seller-blog.com/dims4/default/30cb3ad/2147483647/strip/true/crop/2400x1351+0+124/resize/1176x662!/format/webp/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F40%2F0c%2F23f67fc343de9da2b3ff6a51e17b%2Fshoppable-videos-on-amazon-product-detail-page-lede.jpg 2x" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMzFweCIgd2lkdGg9IjU4OHB4Ij48L3N2Zz4="> <source width="588" height="331" data-srcset="https://assets.amazon-seller-blog.com/dims4/default/06cbffc/2147483647/strip/true/crop/2400x1351+0+124/resize/588x331!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F40%2F0c%2F23f67fc343de9da2b3ff6a51e17b%2Fshoppable-videos-on-amazon-product-detail-page-lede.jpg" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMzFweCIgd2lkdGg9IjU4OHB4Ij48L3N2Zz4="> <img class="Image" alt="shoppable-videos-on-amazon-product-detail-page-lede.jpg" srcset="https://assets.amazon-seller-blog.com/dims4/default/06cbffc/2147483647/strip/true/crop/2400x1351+0+124/resize/588x331!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F40%2F0c%2F23f67fc343de9da2b3ff6a51e17b%2Fshoppable-videos-on-amazon-product-detail-page-lede.jpg 1x,https://assets.amazon-seller-blog.com/dims4/default/741e83f/2147483647/strip/true/crop/2400x1351+0+124/resize/1176x662!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F40%2F0c%2F23f67fc343de9da2b3ff6a51e17b%2Fshoppable-videos-on-amazon-product-detail-page-lede.jpg 2x" width="588" height="331" data-src="https://assets.amazon-seller-blog.com/dims4/default/06cbffc/2147483647/strip/true/crop/2400x1351+0+124/resize/588x331!/quality/90/?url=https%3A%2F%2Famazon-sell-production-web.s3.us-west-2.amazonaws.com%2Fbrightspot%2F40%2F0c%2F23f67fc343de9da2b3ff6a51e17b%2Fshoppable-videos-on-amazon-product-detail-page-lede.jpg" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMzFweCIgd2lkdGg9IjU4OHB4Ij48L3N2Zz4="> </picture> </a> </div> <div class="PagePromoC-content"> <div class="PagePromo-category"> <a class="Link" href="https://sell.amazon.com/blog/announcements" data-has-category-bg>Announcements</a> </div> <div class="PagePromo-title"> <a class="Link" href="https://sell.amazon.com/blog/shoppable-videos-feature-update">Share shoppable videos across global Amazon stores</a> </div> <div class="PagePromo-byline"> <div class="PagePromo-date"> Nov 11, 2024 </div> <div class="PagePromo-readDuration"> 1 Min read </div> </div> </div> </div> </div> </div> </div> </div> </bsp-list-loadmore> </div> <div class="Page-breadcrumbNav"> <a class="Link" href="https://sell.amazon.com/" target="_blank" rel="noopener">Home</a> <svg class="chevron-right"> <use xlink:href="#chevron-right"></use> </svg> <a class="Link" href="https://sell.amazon.com/blog/">Blog</a> <svg class="chevron-right"> <use xlink:href="#chevron-right"></use> </svg> <a class="Link" href="https://sell.amazon.com/blog/grow-your-business">Grow your business</a> <svg class="chevron-right"> <use xlink:href="#chevron-right"></use> </svg> <span class="Link">7 strategies for managing your brand</span> </div> </bsp-article> </body> <div class="as-body desktop" data-devicetype="desktop"> <div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="seller-services-footer-hmd border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink-dark border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-mini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><nav class="nav-type-footer nav-style-dark "><section class="nav-footer-top"><article class="nav-footer-breadcrumbs"></article><article class="nav-footer-button-wrap"><button class="link popup-link button button-type-secondary-light button-type-language" data-popup-id="footer-nav-language-picker-popup">English</button><button class="country-picker country-picker-style-undefined button-type-country button-type-secondary-undefined country-US link popup-link button button-type-secondary-light" data-popup-id="footer-nav-country-picker-popup">United States</button><div class="popup-layover hide" id="footer-nav-country-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="footer-nav-country-picker-popup" aria-label="Close country popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="country-picker-heading">Explore selling on Amazon around the world</h3><ul class="country-popup-list"><li><a href="https://sell.amazon.com.au" class="country-picker-country country-AU">Australia</a></li><li><a href="https://sell.amazon.com.be" class="country-picker-country country-BE">Belgium</a></li><li><a href="https://venda.amazon.com.br" class="country-picker-country country-BR">Brazil</a></li><li><a href="https://sell.amazon.ca" class="country-picker-country country-CA">Canada</a></li><li><a href="https://gs.amazon.cn" class="country-picker-country country-CN">China</a></li><li><a href="https://sell.amazon.fr" class="country-picker-country country-FR">France</a></li><li><a href="https://sell.amazon.de" class="country-picker-country country-DE">Germany</a></li><li><a href="https://sell.amazon.in" class="country-picker-country country-IN">India</a></li><li><a href="https://sellercentral.amazon.ie/welcome" class="country-picker-country country-IE">Ireland</a></li><li><a href="https://sell.amazon.it" class="country-picker-country country-IT">Italy</a></li><li><a href="https://sell.amazon.co.jp" class="country-picker-country country-JP">Japan</a></li><li><a href="https://sell.amazon.co.kr" class="country-picker-country country-KR">Korea</a></li><li><a href="https://vender.amazon.com.mx" class="country-picker-country country-MX">Mexico</a></li><li><a href="https://sell.amazon.nl" class="country-picker-country country-NL">Netherlands</a></li><li><a href="https://sell.amazon.pl" class="country-picker-country country-PL">Poland</a></li><li><a href="https://sell.amazon.sa" class="country-picker-country country-SA">Saudi Arabia</a></li><li><a href="https://sell.amazon.com.sg" class="country-picker-country country-SG">Singapore</a></li><li><a href="https://sell.amazon.com/global-selling/south-africa" class="country-picker-country country-ZA">South Africa</a></li><li><a href="https://sell.amazon.es" class="country-picker-country country-ES">Spain</a></li><li><a href="https://sell.amazon.se" class="country-picker-country country-SE">Sweden</a></li><li><a href="https://gs.amazon.com.tw" class="country-picker-country country-TW">Taiwan</a></li><li><a href="https://sell.amazon.co.th" class="country-picker-country country-TH">Thailand</a></li><li><a href="https://satis.amazon.com.tr" class="country-picker-country country-TR">Turkey</a></li><li><a href="https://sell.amazon.ae" class="country-picker-country country-AE">United Arab Emirates</a></li><li><a href="https://sell.amazon.co.uk" class="country-picker-country country-UK">United Kingdom</a></li><li><a href="https://sell.amazon.com" class="country-picker-country current country-US">United States</a></li><li><a href="https://sell.amazon.vn" class="country-picker-country country-VN">Vietnam</a></li></ul><p class="country-picker-footnote">Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.</p></div></div></div><button class="link popup-link button button-type-secondary-light button-type-hmd" data-popup-id="hmd-picker-popup">Feedback</button></article></section><section class="nav-footer-wrap"><ul><li class="has-children "><a>Sell with Amazon</a><ul><li class=" "><a href="https://sell.amazon.com/sell-online">Sell online</a></li><li class=" "><a href="https://sell.amazon.com/sell">How to sell on Amazon</a></li><li class=" "><a href="https://sell.amazon.com/pricing">How much does it cost?</a></li><li class=" "><a href="https://sell.amazon.com/learn/inventory-management">Inventory management</a></li><li class=" "><a href="https://sell.amazon.com/learn/what-is-dropshipping">What is dropshipping</a></li><li class=" "><a href="https://sell.amazon.com/learn/how-to-sell-books">Sell books online</a></li></ul></li><li class="has-children "><a>Selling Programs</a><ul><li class=" "><a href="https://sell.amazon.com/fulfillment-by-amazon">Fulfillment by Amazon</a></li><li class=" "><a href="https://sell.amazon.com/advertising">Amazon Advertising</a></li><li class=" "><a href="https://sell.amazon.com/global-selling">Global selling</a></li><li class=" "><a href="https://sell.amazon.com/programs/amazon-business">Amazon Business</a></li><li class=" "><a href="https://sell.amazon.com/programs/black-business-accelerator">Black Business Accelerator</a></li><li class=" "><a href="https://sell.amazon.com/programs">More programs</a></li></ul></li><li class="has-children "><a>Amazon for Brands</a><ul><li class=" "><a href="https://sell.amazon.com/build-an-online-store">Online store builder</a></li><li class=" "><a href="https://sell.amazon.com/blog/what-is-amazon-brand-registry">Amazon Brand Registry</a></li><li class=" "><a href="https://sell.amazon.com/blog/brand-management">Brand management</a></li><li class=" "><a href="https://sell.amazon.com/tools/customer-reviews">Product reviews</a></li><li class=" "><a href="https://sell.amazon.com/tools/amazon-brand-analytics">Customer Behavior Analytics</a></li><li class=" "><a href="https://sell.amazon.com/tools/a-content">A+ Content</a></li></ul></li><li class="has-children "><a>Resources</a><ul><li class=" "><a href="https://sell.amazon.com/blog">Selling Partner Blog</a></li><li class=" "><a href="https://sell.amazon.com/learn/seller-university">Seller University</a></li><li class=" "><a href="https://sellercentral.amazon.com/help/hub/reference/external/">Seller Central Help</a></li><li class=" "><a href="https://sell.amazon.com/events">Accelerate Seller Event</a></li><li class=" "><a href="https://sell.amazon.com/learn/faq">Seller FAQs</a></li><li class=" "><a href="https://www.amazon.com/make-money-with-amazon/b?ie=UTF8&node=13605942011">More ways to make money</a></li></ul></li><li class="has-children 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language</h3><ul class="language-popup-list single-col"><li class="language-selector" data-lang="en-US"><a href="?mons_sel_locale=en_US" class="language-picker-language current">English - US</a></li><li class="language-selector" data-lang="es-US"><a href="?mons_sel_locale=es_US" class="language-picker-language ">Español - US</a></li><li class="language-selector" data-lang="zh-CN"><a href="?mons_sel_locale=zh_CN" class="language-picker-language ">中文 - CN</a></li></ul></div></div></div></div></div><div class="background-color-squid-ink-dark border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-space-between flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="/?ref_=sdus_soa_home_f"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sell/navigation/logos/amazon-logo_rgb_wht.svg" alt="Amazon logo" title="Amazon logo" style="height:24px;width:auto" 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padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="align-start"><a href="https://sellercentral.amazon.com/gp/help/external/201824360" class="link link-type-plain-text-mid">Terms of Service</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-xlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="align-start"><a href="/privacy" class="link link-type-plain-text-mid">Privacy Policy</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero 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design-Sell" id="" style="width:8.333333333333334%"><a class="link-container " href="https://www.facebook.com/SellonAmazon " target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/utility/social_facebook-white.svg" alt="Facebook logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded 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fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="https://www.linkedin.com/showcase/1009933 " target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/utility/social_linkedin-white.svg" alt="LinkedIn logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="https://www.youtube.com/channel/UC4B8ywA2Cz_K95w2oeWxizg" target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/utility/social_youtube-white.svg" alt="YouTube logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="https://www.instagram.com/sellonamazon/" target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/utility/social_instagram-white._CB572896591_.svg" alt="Instagram logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero 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