CINXE.COM

<!doctype html> <html lang="en-US"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <title>Understand & Master Your Pricing Strategy for Maximum Success</title><link rel="preconnect" href="public-site.marketing.pandadoc-static.com" ><link rel="preconnect" href="https://cdn.cookielaw.org" ><link rel="preconnect" href="https://www.googletagmanager.com" ><link rel="preconnect" href="https://js.hs-scripts.com/" ><script data-script-id='cookie-settings-button'>!function(e,n,t,o,i){var r="undefined"!=typeof globalThis?globalThis:"undefined"!=typeof self?self:"undefined"!=typeof window?window:"undefined"!=typeof global?global:{},f="function"==typeof r[o]&&r[o],u=f.cache||{},d="undefined"!=typeof module&&"function"==typeof module.require&&module.require.bind(module);function s(n,t){if(!u[n]){if(!e[n]){var i="function"==typeof r[o]&&r[o];if(!t&&i)return i(n,!0);if(f)return f(n,!0);if(d&&"string"==typeof n)return d(n);var l=new Error("Cannot find module '"+n+"'");throw l.code="MODULE_NOT_FOUND",l}a.resolve=function(t){var o=e[n][1][t];return null!=o?o:t},a.cache={};var c=u[n]=new s.Module(n);e[n][0].call(c.exports,a,c,c.exports,this)}return u[n].exports;function a(e){var n=a.resolve(e);return!1===n?{}:s(n)}}s.isParcelRequire=!0,s.Module=function(e){this.id=e,this.bundle=s,this.exports={}},s.modules=e,s.cache=u,s.parent=f,s.register=function(n,t){e[n]=[function(e,n){n.exports=t},{}]},Object.defineProperty(s,"root",{get:function(){return r[o]}}),r[o]=s;for(var l=0;l<n.length;l++)s(n[l]);if(t){var c=s(t);"object"==typeof exports&&"undefined"!=typeof module?module.exports=c:"function"==typeof define&&define.amd&&define((function(){return c}))}}({hq7fk:[function(e,n,t){new class{domListener(){document.querySelectorAll('[href*="#cookie-settings"]').forEach(this.bindButton.bind(this))}bindButton(e){e.addEventListener("click",this.openSettingsDialog.bind(this))}openSettingsDialog(e){if(!this.isOneTrustAvailable())return!0;e.preventDefault(),window.OneTrust.ToggleInfoDisplay()}isOneTrustAvailable(){return void 0!==window.OneTrust&&"function"==typeof window.OneTrust.ToggleInfoDisplay}constructor(){window.addEventListener("DOMContentLoaded",this.domListener.bind(this))}}},{}]},["hq7fk"],"hq7fk","parcelRequiref153");</script><script data-script-id='consent-mode'>!function(t,e,i,n,o){var a="undefined"!=typeof globalThis?globalThis:"undefined"!=typeof self?self:"undefined"!=typeof window?window:"undefined"!=typeof global?global:{},r="function"==typeof a[n]&&a[n],s=r.cache||{},d="undefined"!=typeof module&&"function"==typeof module.require&&module.require.bind(module);function u(e,i){if(!s[e]){if(!t[e]){var o="function"==typeof a[n]&&a[n];if(!i&&o)return o(e,!0);if(r)return r(e,!0);if(d&&"string"==typeof e)return d(e);var c=new Error("Cannot find module '"+e+"'");throw c.code="MODULE_NOT_FOUND",c}f.resolve=function(i){var n=t[e][1][i];return null!=n?n:i},f.cache={};var p=s[e]=new u.Module(e);t[e][0].call(p.exports,f,p,p.exports,this)}return s[e].exports;function f(t){var e=f.resolve(t);return!1===e?{}:u(e)}}u.isParcelRequire=!0,u.Module=function(t){this.id=t,this.bundle=u,this.exports={}},u.modules=t,u.cache=s,u.parent=r,u.register=function(e,i){t[e]=[function(t,e){e.exports=i},{}]},Object.defineProperty(u,"root",{get:function(){return a[n]}}),a[n]=u;for(var c=0;c<e.length;c++)u(e[c]);if(i){var p=u(i);"object"==typeof exports&&"undefined"!=typeof module?module.exports=p:"function"==typeof define&&define.amd&&define((function(){return p}))}}({jxARW:[function(t,e,i){new class{initDataLayer(){window.dataLayer=window.dataLayer||[],window.gtag=window.gtag||function(){window.dataLayer.push(arguments)}}initDefaultConsentSettings(){window.gtag("consent","default",{ad_storage:"denied",ad_user_data:"denied",ad_personalization:"denied",analytics_storage:"denied",functionality_storage:"denied",personalization_storage:"denied",security_storage:"granted",wait_for_update:500}),window.gtag("set","ads_data_redaction",!0)}initOptanonWrapper(){window.OptanonWrapper=()=>{this.dispatchInitEvent(),this.dispatchInteractionEvent()}}initEventListeners(){window.addEventListener(this.EVENT_INIT,this.onInitListenerTriggered.bind(this)),window.addEventListener(this.EVENT_INTERACTION,this.onInteractionListenerTriggered.bind(this))}onInitListenerTriggered(t){const e=t.detail.activeGroups;this.updateDataLayerConsentSettings(e),this.activeGroups=e}onInteractionListenerTriggered(t){const e=t.detail.activeGroups;this.isGroupsUpdated(e)&&(this.updateDataLayerConsentSettings(e),this.activeGroups=e)}updateDataLayerConsentSettings(t){let e={};for(let i in this.cookieStorageCategories)this.cookieStorageCategories[i].forEach((n=>{e[n]=t.includes(i)?"granted":"denied"}));window.gtag("consent","update",e)}isGroupsUpdated(t){return this.activeGroups!==t}dispatchInitEvent(){this.initialized||(this.initialized=!0,this.dispatchEvent(this.EVENT_INIT))}dispatchInteractionEvent(){this.dispatchEvent(this.EVENT_INTERACTION)}dispatchEvent(t){window.dispatchEvent(new CustomEvent(t,{detail:{activeGroups:this.getParsedActiveConsentCategories(window.OptanonActiveGroups||"")}}))}getParsedActiveConsentCategories(t){return t.split(",").filter((t=>""!==t))}constructor(){this.EVENT_INIT="pd/onetrust-init",this.EVENT_INTERACTION="pd/onetrust-interaction",this.initialized=!1,this.activeGroups=null,this.cookieStorageCategories={C0002:["analytics_storage","ad_user_data"],C0003:["functionality_storage","personalization_storage"],C0004:["ad_storage","ad_personalization"]},this.initDataLayer(),this.initDefaultConsentSettings(),this.initOptanonWrapper(),this.initEventListeners(),window.pdConsentMode=this}}},{}]},["jxARW"],"jxARW","parcelRequiref153");</script> <script data-script-id="one-trust-vendor" src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?hash=67afc45fa85dd_20250214" type="text/javascript" charset="UTF-8" data-domain-script="ec63da2a-073e-4dd2-8ff8-86f0035aa123" defer ></script><style data-style-id='cookie-banner'>:root{--pd-cb__border-radius:4px;--pd-cb__border-radius--m:8px;--pd-cb__box-shadow:0 0 10px #24242426;--pd-cb__button-font-weight:600;--pd-cb__button-line-height:1.2;--pd-cb__button-secondary-border:1px solid #2424244d;--pd-cb__color--black:#242424;--pd-cb__color--green-60:#248567;--pd-cb__color--green-70:#136a50;--pd-cb__color--grey-30:#f3f5f6;--pd-cb__color--grey-50:#c8cfd3;--pd-cb__color--primary:var(--pd-cb__color--green-60);--pd-cb__color--white:#fff;--pd-cb__font-family:apple-system,Arial,sans-serif;--pd-cb__transition-duration:.25s}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-accept-btn-handler,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-reject-all-handler,#onetrust-consent-sdk #onetrust-banner-sdk .cookie-setting-link,#onetrust-consent-sdk #onetrust-banner-sdk .save-preference-btn-handler{width:100%;min-width:initial;max-width:375px;min-height:32px;border-color:var(--pd-cb__color--black);font-weight:var(--pd-cb__button-font-weight);color:var(--pd-cb__color--white);line-height:var(--pd-cb__button-line-height);white-space:initial;background-color:var(--pd-cb__color--black);align-items:center;margin:3px 0;display:inline-flex;border-radius:var(--pd-cb__border-radius)!important;text-align:center!important;opacity:1!important;transition:background-color var(--pd-cb__transition-duration),border-color var(--pd-cb__transition-duration)!important;justify-content:center!important;padding:5px 13px!important}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-accept-btn-handler:focus,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-reject-all-handler:focus,#onetrust-consent-sdk #onetrust-banner-sdk .cookie-setting-link:focus,#onetrust-consent-sdk #onetrust-banner-sdk .save-preference-btn-handler:focus{outline:none!important}#onetrust-consent-sdk .ot-pc-refuse-all-handler,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-reject-all-handler,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-pc-btn-handler,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group .cookie-setting-link{min-width:initial;max-width:375px;min-height:32px;white-space:initial;justify-content:center;align-items:center;margin:3px 0;display:inline-flex;border:var(--pd-cb__button-secondary-border)!important;border-radius:var(--pd-cb__border-radius)!important;color:var(--pd-cb__color--black)!important;text-align:center!important;transition:background-color var(--pd-cb__transition-duration),border-color var(--pd-cb__transition-duration)!important;background-color:#0000!important;padding:5px 13px!important;text-decoration:none!important}@media (min-width:960px){#onetrust-consent-sdk .ot-pc-refuse-all-handler:focus,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-reject-all-handler:focus,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-pc-btn-handler:focus,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group .cookie-setting-link:focus,#onetrust-consent-sdk .ot-pc-refuse-all-handler:hover,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-reject-all-handler:hover,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-pc-btn-handler:hover,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group .cookie-setting-link:hover{border-color:var(--pd-cb__color--black)!important;outline:none!important}}#onetrust-consent-sdk *{box-sizing:border-box!important}#onetrust-consent-sdk #onetrust-pc-sdk h3,#onetrust-consent-sdk #onetrust-pc-sdk h4,#onetrust-consent-sdk #onetrust-pc-sdk h5,#onetrust-consent-sdk #onetrust-pc-sdk h6,#onetrust-consent-sdk #onetrust-pc-sdk p,#onetrust-consent-sdk #onetrust-pc-sdk #ot-ven-lst .ot-ven-opts p,#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-desc,#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-title,#onetrust-consent-sdk #onetrust-pc-sdk .ot-li-title,#onetrust-consent-sdk #onetrust-pc-sdk .ot-sel-all-hdr span,#onetrust-consent-sdk #onetrust-pc-sdk #ot-host-lst .ot-host-info,#onetrust-consent-sdk #onetrust-pc-sdk #ot-fltr-modal #modal-header,#onetrust-consent-sdk #onetrust-pc-sdk .ot-checkbox label span,#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-lst #ot-sel-blk p,#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-lst #ot-lst-title h3,#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-lst .back-btn-handler p,#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-lst .ot-ven-name,#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-lst #ot-ven-lst .consent-category,#onetrust-consent-sdk #onetrust-pc-sdk .ot-leg-btn-container .ot-inactive-leg-btn,#onetrust-consent-sdk #onetrust-pc-sdk .ot-label-status,#onetrust-consent-sdk #onetrust-pc-sdk .ot-chkbox label span,#onetrust-consent-sdk #onetrust-pc-sdk #clear-filters-handler{color:var(--pd-cb__color--black)!important}#onetrust-consent-sdk #onetrust-pc-sdk #ot-pc-content{width:100%;margin:0!important;padding:20px!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-header{height:44px}#onetrust-consent-sdk #onetrust-pc-sdk #close-pc-btn-handler.ot-close-icon{top:0;right:0}#onetrust-consent-sdk div#onetrust-pc-sdk button:not(#clear-filters-handler):not(.ot-close-icon):not(#filter-btn-handler):not(.ot-remove-objection-handler):not(.ot-obj-leg-btn-handler):not([aria-expanded]):not(.ot-link-btn),#onetrust-consent-sdk div#onetrust-pc-sdk .ot-leg-btn-container .ot-active-leg-btn{border-color:var(--pd-cb__color--primary);background-color:var(--pd-cb__color--primary);transition:background-color var(--pd-cb__transition-duration)}#onetrust-consent-sdk #onetrust-banner-sdk{overflow:initial;width:100%;max-width:calc(100% - 40px);min-height:auto;border-radius:var(--pd-cb__border-radius);box-shadow:var(--pd-cb__box-shadow);font-family:var(--pd-cb__font-family);outline:none!important;bottom:20px!important;left:20px!important}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-container{width:100%;border-radius:var(--pd-cb__border-radius);box-shadow:none;padding:20px}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row{flex-direction:column;display:flex}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-columns{float:initial;width:100%;margin-left:0}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-columns .ot-sdk-row{display:block}#onetrust-consent-sdk #onetrust-banner-sdk .banner-close-btn-container,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-close-btn-container{width:20px;height:20px;border:1px solid var(--pd-cb__color--white);background-color:#687882;border-radius:50%;justify-content:center;align-items:center;margin-bottom:0;display:inline-flex;position:absolute;top:-28px;right:0;transform:none!important}#onetrust-consent-sdk #onetrust-banner-sdk .banner-close-btn-container button,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-close-btn-container button{margin:0!important;top:auto!important;left:auto!important;right:0!important}#onetrust-consent-sdk #onetrust-banner-sdk .ot-close-icon{width:12px;height:12px;background-position:50%;background-repeat:no-repeat;background-size:contain;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='20' height='20' viewBox='0 0 22 24' fill='none'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' fill='white' d='M9.34583 11.2L0.384011 2.23818C-0.128004 1.72617 -0.128004 0.896026 0.384011 0.384011C0.896026 -0.128004 1.72617 -0.128004 2.23818 0.384011L11.2 9.34583L20.1618 0.384011C20.6738 -0.128004 21.504 -0.128004 22.016 0.384011C22.528 0.896026 22.528 1.72617 22.016 2.23818L13.0542 11.2L22.016 20.1618C22.528 20.6738 22.528 21.504 22.016 22.016C21.504 22.528 20.6738 22.528 20.1618 22.016L11.2 13.0542L2.23818 22.016C1.72617 22.528 0.896026 22.528 0.384011 22.016C-0.128003 21.504 -0.128003 20.6738 0.384011 20.1618L9.34583 11.2Z'%3E%3C/path%3E%3C/svg%3E")!important}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-policy{margin:0 0 20px}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-policy:last-child{margin-bottom:0}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-policy-text{color:var(--pd-cb__color--black);margin-bottom:0;font-size:13px}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-policy-text a{color:var(--pd-cb__color--black);margin-left:5px;font-weight:400}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group{width:100%;flex-direction:column;align-items:center;margin-right:0;display:flex;margin-top:0!important}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group>div{width:100%}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-three #onetrust-button-group{flex-direction:column-reverse}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-pc-btn-handler{width:100%}#onetrust-consent-sdk #onetrust-banner-sdk>div{border-radius:var(--pd-cb__border-radius)}#onetrust-consent-sdk #onetrust-banner-sdk button{margin-bottom:0}#onetrust-consent-sdk #ot-sdk-btn-floating.ot-floating-button{display:none}#onetrust-consent-sdk #onetrust-button-group-parent{flex-direction:column;justify-content:center;margin-top:20px;display:flex;padding:0!important;position:static!important;transform:none!important}@media (min-width:550px){#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-eight.ot-sdk-columns{padding-right:20px}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-four.ot-sdk-columns{width:100%;padding-left:0}}@media (max-width:550px){#onetrust-consent-sdk #onetrust-banner-sdk .otFloatingFlat .policy{margin-right:0;padding-bottom:0}}@media (max-width:767px){#onetrust-consent-sdk #onetrust-banner-sdk .policy{margin-bottom:20px;padding-bottom:0}}@media (max-width:800px){#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-container{padding:20px}#onetrust-consent-sdk #onetrust-banner-sdk.otFloatingFlat,#onetrust-consent-sdk #onetrust-banner-sdk.otFloatingFlat.ot-bottom-left{width:calc(100% - 40px);border-radius:var(--pd-cb__border-radius);bottom:20px;left:20px;right:20px}}@media (min-width:768px){#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row{flex-direction:row}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-eight.ot-sdk-columns{width:calc(100% - 240px);align-items:center;display:flex}#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-eight.ot-sdk-columns:last-child{width:100%}#onetrust-consent-sdk #onetrust-button-group-parent{margin-top:0;width:240px!important}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-group-container{width:calc(100% - 240px);padding-right:20px}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-policy{margin-bottom:0}}@media (min-width:960px){#onetrust-consent-sdk #onetrust-banner-sdk{max-width:880px!important}#onetrust-consent-sdk #onetrust-banner-sdk .banner-close-btn-container,#onetrust-consent-sdk #onetrust-close-btn-container{top:0!important;right:-28px!important}#onetrust-consent-sdk #onetrust-banner-sdk .banner-close-btn-container:hover,#onetrust-consent-sdk #onetrust-banner-sdk .banner-close-btn-container:focus,#onetrust-consent-sdk #onetrust-close-btn-container:hover,#onetrust-consent-sdk #onetrust-close-btn-container:focus{background-color:#414141!important}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-accept-btn-handler{min-width:220px}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-accept-btn-handler:hover,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-accept-btn-handler:focus{border-color:var(--pd-cb__color--primary);opacity:1;background-color:var(--pd-cb__color--primary)}#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-reject-all-handler:hover,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-reject-all-handler:focus,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group .cookie-setting-link:hover,#onetrust-consent-sdk #onetrust-banner-sdk #onetrust-button-group .cookie-setting-link:focus{border-color:rgba(var(--pd-cb__color--black),.6);opacity:1;background-color:#fff}#onetrust-consent-sdk #onetrust-button-group-parent{align-self:center}#onetrust-consent-sdk #onetrust-banner-sdk button:hover,#onetrust-consent-sdk #onetrust-banner-sdk button:focus{opacity:1}#onetrust-consent-sdk div#onetrust-pc-sdk button:not(#clear-filters-handler):not(.ot-close-icon):not(#filter-btn-handler):not(.ot-remove-objection-handler):not(.ot-obj-leg-btn-handler):not([aria-expanded]):not(.ot-link-btn):hover,#onetrust-consent-sdk div#onetrust-pc-sdk button:not(#clear-filters-handler):not(.ot-close-icon):not(#filter-btn-handler):not(.ot-remove-objection-handler):not(.ot-obj-leg-btn-handler):not([aria-expanded]):not(.ot-link-btn):focus,#onetrust-consent-sdk div#onetrust-pc-sdk .ot-leg-btn-container .ot-active-leg-btn:hover,#onetrust-consent-sdk div#onetrust-pc-sdk .ot-leg-btn-container .ot-active-leg-btn:focus{border-color:var(--pd-cb__color--green-70);opacity:1;background-color:var(--pd-cb__color--green-70)}}#onetrust-consent-sdk .ot-pc-footer-logo,#onetrust-consent-sdk .ot-pc-logo{display:none!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch{border-radius:20px}#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch:focus,#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch:active{outline:none!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch:focus .ot-switch-nob,#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch:active .ot-switch-nob{outline-color:var(--pd-cb__color--grey-50)!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch:focus .ot-switch-nob[aria-checked=true],#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch:active .ot-switch-nob[aria-checked=true]{outline-color:var(--pd-cb__color--primary)!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl .ot-switch .ot-switch-nob{outline-offset:2px;outline-width:2px}#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl input:checked+.ot-switch .ot-switch-nob{border-color:var(--pd-cb__color--primary)!important;outline-color:var(--pd-cb__color--primary)!important;background-color:var(--pd-cb__color--primary)!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-tgl input:focus+.ot-switch{outline:none!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-switch-nob{border-width:2px;border-color:var(--pd-cb__color--grey-50);background-color:var(--pd-cb__color--grey-50)}#onetrust-consent-sdk #onetrust-pc-sdk .ot-switch-nob:before{background-color:var(--pd-cb__color--white);top:0}#onetrust-consent-sdk #onetrust-pc-sdk .ot-vs-list .ot-always-active,#onetrust-consent-sdk #onetrust-pc-sdk .ot-cat-grp .ot-always-active{color:var(--pd-cb__color--primary)}#onetrust-consent-sdk #onetrust-pc-sdk .ot-acc-grpcntr.ot-acc-txt{background-color:var(--pd-cb__color--grey-30)!important}#onetrust-consent-sdk #onetrust-pc-sdk .privacy-notice-link{color:var(--pd-cb__color--black)!important}#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-footer .ot-btn-container{width:100%;flex-direction:column-reverse;justify-content:flex-end;margin:0;padding:10px;display:flex}#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-footer .ot-btn-container *{margin:10px 0;display:inline-flex}@media (min-width:600px){#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-footer .ot-btn-container{flex-direction:row}#onetrust-consent-sdk #onetrust-pc-sdk .ot-pc-footer .ot-btn-container *{margin:10px}}#onetrust-consent-sdk #onetrust-pc-sdk .ot-btn-container button{letter-spacing:normal}#onetrust-consent-sdk .save-preference-btn-handler{justify-content:center}</style><style data-style-id="pd-inline">:root { --iti-hover-color: rgba(0, 0, 0, 0.05); --iti-border-color: #ccc; --iti-dialcode-color: #999; --iti-dropdown-bg: white; --iti-spacer-horizontal: 8px; --iti-flag-height: 12px; --iti-flag-width: 16px; --iti-border-width: 1px; --iti-arrow-height: 4px; --iti-arrow-width: 6px; --iti-triangle-border: calc(var(--iti-arrow-width) / 2); --iti-arrow-padding: 6px; --iti-arrow-color: #555; --iti-path-flags-1x: url("../img/flags.webp"); --iti-path-flags-2x: url("../img/flags@2x.webp"); --iti-path-globe-1x: url("../img/globe.webp"); --iti-path-globe-2x: url("../img/globe@2x.webp"); --iti-flag-sprite-width: 3904px; --iti-flag-sprite-height: 12px; --iti-mobile-popup-margin: 30px; } .iti { position: relative; display: inline-block; } .iti * { box-sizing: border-box; } .iti__hide { display: none; } .iti__v-hide { visibility: hidden; } .iti__a11y-text { width: 1px; height: 1px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute; } .iti input.iti__tel-input, .iti input.iti__tel-input[type=text], .iti input.iti__tel-input[type=tel] { position: relative; z-index: 0; margin: 0 !important; } .iti__country-container { position: absolute; top: 0; bottom: 0; padding: var(--iti-border-width); } .iti__selected-country { z-index: 1; position: relative; display: flex; align-items: center; height: 100%; background: none; border: 0; margin: 0; padding: 0; font-family: inherit; font-size: inherit; color: inherit; border-radius: 0; font-weight: inherit; line-height: inherit; text-decoration: none; } .iti__selected-country-primary { display: flex; align-items: center; height: 100%; padding: 0 var(--iti-arrow-padding) 0 var(--iti-spacer-horizontal); } .iti__arrow { margin-left: var(--iti-arrow-padding); width: 0; height: 0; border-left: var(--iti-triangle-border) solid transparent; border-right: var(--iti-triangle-border) solid transparent; border-top: var(--iti-arrow-height) solid var(--iti-arrow-color); } [dir=rtl] .iti__arrow { margin-right: var(--iti-arrow-padding); margin-left: 0; } .iti__arrow--up { border-top: none; border-bottom: var(--iti-arrow-height) solid var(--iti-arrow-color); } .iti__dropdown-content { border-radius: 3px; background-color: var(--iti-dropdown-bg); } .iti--inline-dropdown .iti__dropdown-content { position: absolute; z-index: 2; margin-top: 3px; margin-left: calc(var(--iti-border-width) * -1); border: var(--iti-border-width) solid var(--iti-border-color); box-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2); } .iti__search-input { width: 100%; border-width: 0; border-radius: 3px; } .iti__search-input + .iti__country-list { border-top: 1px solid var(--iti-border-color); } .iti__country-list { list-style: none; padding: 0; margin: 0; overflow-y: scroll; -webkit-overflow-scrolling: touch; } .iti--inline-dropdown .iti__country-list { max-height: 185px; } .iti--flexible-dropdown-width .iti__country-list { white-space: nowrap; } @media (max-width: 500px) { .iti--flexible-dropdown-width .iti__country-list { white-space: normal; } } .iti__country { display: flex; align-items: center; padding: 8px var(--iti-spacer-horizontal); outline: none; } .iti__dial-code { color: var(--iti-dialcode-color); } .iti__country.iti__highlight { background-color: var(--iti-hover-color); } .iti__country-list .iti__flag, .iti__country-name { margin-right: var(--iti-spacer-horizontal); } [dir=rtl] .iti__country-list .iti__flag, [dir=rtl] .iti__country-name { margin-right: 0; margin-left: var(--iti-spacer-horizontal); } .iti--allow-dropdown .iti__country-container:not(:has(+ input[disabled])):not(:has(+ input[readonly])):hover, .iti--allow-dropdown .iti__country-container:not(:has(+ input[disabled])):not(:has(+ input[readonly])):hover button { cursor: pointer; } .iti--allow-dropdown .iti__country-container:not(:has(+ input[disabled])):not(:has(+ input[readonly])) .iti__selected-country-primary:hover, .iti--allow-dropdown .iti__country-container:not(:has(+ input[disabled])):not(:has(+ input[readonly])) .iti__selected-country:has(+ .iti__dropdown-content:hover) .iti__selected-country-primary { background-color: var(--iti-hover-color); } .iti .iti__selected-dial-code { margin-left: 4px; } [dir=rtl] .iti .iti__selected-dial-code { margin-left: 0; margin-right: 4px; } .iti--container { position: fixed; top: -1000px; left: -1000px; z-index: 1060; padding: var(--iti-border-width); } .iti--container:hover { cursor: pointer; } .iti--fullscreen-popup.iti--container { background-color: rgba(0, 0, 0, 0.5); top: 0; bottom: 0; left: 0; right: 0; position: fixed; padding: var(--iti-mobile-popup-margin); display: flex; flex-direction: column; justify-content: flex-start; } .iti--fullscreen-popup .iti__dropdown-content { display: flex; flex-direction: column; max-height: 100%; position: relative; } .iti--fullscreen-popup .iti__country { padding: 10px 10px; line-height: 1.5em; } .iti__flag { --iti-flag-offset: 100px; height: var(--iti-flag-height); width: var(--iti-flag-width); border-radius: 1px; box-shadow: 0px 0px 1px 0px #888; background-image: var(--iti-path-flags-1x); background-repeat: no-repeat; background-position: var(--iti-flag-offset) 0; background-size: var(--iti-flag-sprite-width) var(--iti-flag-sprite-height); } .iti__ac { --iti-flag-offset: 0px; } .iti__ad { --iti-flag-offset: -16px; } .iti__ae { --iti-flag-offset: -32px; } .iti__af { --iti-flag-offset: -48px; } .iti__ag { --iti-flag-offset: -64px; } .iti__ai { --iti-flag-offset: -80px; } .iti__al { --iti-flag-offset: -96px; } .iti__am { --iti-flag-offset: -112px; } .iti__ao { --iti-flag-offset: -128px; } .iti__ar { --iti-flag-offset: -144px; } .iti__as { --iti-flag-offset: -160px; } .iti__at { --iti-flag-offset: -176px; } .iti__au { --iti-flag-offset: -192px; } .iti__aw { --iti-flag-offset: -208px; } .iti__ax { --iti-flag-offset: -224px; } .iti__az { --iti-flag-offset: -240px; } .iti__ba { --iti-flag-offset: -256px; } .iti__bb { --iti-flag-offset: -272px; } .iti__bd { --iti-flag-offset: -288px; } .iti__be { --iti-flag-offset: -304px; } .iti__bf { --iti-flag-offset: -320px; } .iti__bg { --iti-flag-offset: -336px; } .iti__bh { --iti-flag-offset: -352px; } .iti__bi { --iti-flag-offset: -368px; } .iti__bj { --iti-flag-offset: -384px; } .iti__bl { --iti-flag-offset: -400px; } .iti__bm { --iti-flag-offset: -416px; } .iti__bn { --iti-flag-offset: -432px; } .iti__bo { --iti-flag-offset: -448px; } .iti__bq { --iti-flag-offset: -464px; } .iti__br { --iti-flag-offset: -480px; } .iti__bs { --iti-flag-offset: -496px; } .iti__bt { --iti-flag-offset: -512px; } .iti__bw { --iti-flag-offset: -528px; } .iti__by { --iti-flag-offset: -544px; } .iti__bz { --iti-flag-offset: -560px; } .iti__ca { --iti-flag-offset: -576px; } .iti__cc { --iti-flag-offset: -592px; } .iti__cd { --iti-flag-offset: -608px; } .iti__cf { --iti-flag-offset: -624px; } .iti__cg { --iti-flag-offset: -640px; } .iti__ch { --iti-flag-offset: -656px; } .iti__ci { --iti-flag-offset: -672px; } .iti__ck { --iti-flag-offset: -688px; } .iti__cl { --iti-flag-offset: -704px; } .iti__cm { --iti-flag-offset: -720px; } .iti__cn { --iti-flag-offset: -736px; } .iti__co { --iti-flag-offset: -752px; } .iti__cr { --iti-flag-offset: -768px; } .iti__cu { --iti-flag-offset: -784px; } .iti__cv { --iti-flag-offset: -800px; } .iti__cw { --iti-flag-offset: -816px; } .iti__cx { --iti-flag-offset: -832px; } .iti__cy { --iti-flag-offset: -848px; } .iti__cz { --iti-flag-offset: -864px; } .iti__de { --iti-flag-offset: -880px; } .iti__dj { --iti-flag-offset: -896px; } .iti__dk { --iti-flag-offset: -912px; } .iti__dm { --iti-flag-offset: -928px; } .iti__do { --iti-flag-offset: -944px; } .iti__dz { --iti-flag-offset: -960px; } .iti__ec { --iti-flag-offset: -976px; } .iti__ee { --iti-flag-offset: -992px; } .iti__eg { --iti-flag-offset: -1008px; } .iti__eh { --iti-flag-offset: -1024px; } .iti__er { --iti-flag-offset: -1040px; } .iti__es { --iti-flag-offset: -1056px; } .iti__et { --iti-flag-offset: -1072px; } .iti__fi { --iti-flag-offset: -1088px; } .iti__fj { --iti-flag-offset: -1104px; } .iti__fk { --iti-flag-offset: -1120px; } .iti__fm { --iti-flag-offset: -1136px; } .iti__fo { --iti-flag-offset: -1152px; } .iti__fr { --iti-flag-offset: -1168px; } .iti__ga { --iti-flag-offset: -1184px; } .iti__gb { --iti-flag-offset: -1200px; } .iti__gd { --iti-flag-offset: -1216px; } .iti__ge { --iti-flag-offset: -1232px; } .iti__gf { --iti-flag-offset: -1248px; } .iti__gg { --iti-flag-offset: -1264px; } .iti__gh { --iti-flag-offset: -1280px; } .iti__gi { --iti-flag-offset: -1296px; } .iti__gl { --iti-flag-offset: -1312px; } .iti__gm { --iti-flag-offset: -1328px; } .iti__gn { --iti-flag-offset: -1344px; } .iti__gp { --iti-flag-offset: -1360px; } .iti__gq { --iti-flag-offset: -1376px; } .iti__gr { --iti-flag-offset: -1392px; } .iti__gt { --iti-flag-offset: -1408px; } .iti__gu { --iti-flag-offset: -1424px; } .iti__gw { --iti-flag-offset: -1440px; } .iti__gy { --iti-flag-offset: -1456px; } .iti__hk { --iti-flag-offset: -1472px; } .iti__hn { --iti-flag-offset: -1488px; } .iti__hr { --iti-flag-offset: -1504px; } .iti__ht { --iti-flag-offset: -1520px; } .iti__hu { --iti-flag-offset: -1536px; } .iti__id { --iti-flag-offset: -1552px; } .iti__ie { --iti-flag-offset: -1568px; } .iti__il { --iti-flag-offset: -1584px; } .iti__im { --iti-flag-offset: -1600px; } .iti__in { --iti-flag-offset: -1616px; } .iti__io { --iti-flag-offset: -1632px; } .iti__iq { --iti-flag-offset: -1648px; } .iti__ir { --iti-flag-offset: -1664px; } .iti__is { --iti-flag-offset: -1680px; } .iti__it { --iti-flag-offset: -1696px; } .iti__je { --iti-flag-offset: -1712px; } .iti__jm { --iti-flag-offset: -1728px; } .iti__jo { --iti-flag-offset: -1744px; } .iti__jp { --iti-flag-offset: -1760px; } .iti__ke { --iti-flag-offset: -1776px; } .iti__kg { --iti-flag-offset: -1792px; } .iti__kh { --iti-flag-offset: -1808px; } .iti__ki { --iti-flag-offset: -1824px; } .iti__km { --iti-flag-offset: -1840px; } .iti__kn { --iti-flag-offset: -1856px; } .iti__kp { --iti-flag-offset: -1872px; } .iti__kr { --iti-flag-offset: -1888px; } .iti__kw { --iti-flag-offset: -1904px; } .iti__ky { --iti-flag-offset: -1920px; } .iti__kz { --iti-flag-offset: -1936px; } .iti__la { --iti-flag-offset: -1952px; } .iti__lb { --iti-flag-offset: -1968px; } .iti__lc { --iti-flag-offset: -1984px; } .iti__li { --iti-flag-offset: -2000px; } .iti__lk { --iti-flag-offset: -2016px; } .iti__lr { --iti-flag-offset: -2032px; } .iti__ls { --iti-flag-offset: -2048px; } .iti__lt { --iti-flag-offset: -2064px; } .iti__lu { --iti-flag-offset: -2080px; } .iti__lv { --iti-flag-offset: -2096px; } .iti__ly { --iti-flag-offset: -2112px; } .iti__ma { --iti-flag-offset: -2128px; } .iti__mc { --iti-flag-offset: -2144px; } .iti__md { --iti-flag-offset: -2160px; } .iti__me { --iti-flag-offset: -2176px; } .iti__mf { --iti-flag-offset: -2192px; } .iti__mg { --iti-flag-offset: -2208px; } .iti__mh { --iti-flag-offset: -2224px; } .iti__mk { --iti-flag-offset: -2240px; } .iti__ml { --iti-flag-offset: -2256px; } .iti__mm { --iti-flag-offset: -2272px; } .iti__mn { --iti-flag-offset: -2288px; } .iti__mo { --iti-flag-offset: -2304px; } .iti__mp { --iti-flag-offset: -2320px; } .iti__mq { --iti-flag-offset: -2336px; } .iti__mr { --iti-flag-offset: -2352px; } .iti__ms { --iti-flag-offset: -2368px; } .iti__mt { --iti-flag-offset: -2384px; } .iti__mu { --iti-flag-offset: -2400px; } .iti__mv { --iti-flag-offset: -2416px; } .iti__mw { --iti-flag-offset: -2432px; } .iti__mx { --iti-flag-offset: -2448px; } .iti__my { --iti-flag-offset: -2464px; } .iti__mz { --iti-flag-offset: -2480px; } .iti__na { --iti-flag-offset: -2496px; } .iti__nc { --iti-flag-offset: -2512px; } .iti__ne { --iti-flag-offset: -2528px; } .iti__nf { --iti-flag-offset: -2544px; } .iti__ng { --iti-flag-offset: -2560px; } .iti__ni { --iti-flag-offset: -2576px; } .iti__nl { --iti-flag-offset: -2592px; } .iti__no { --iti-flag-offset: -2608px; } .iti__np { --iti-flag-offset: -2624px; } .iti__nr { --iti-flag-offset: -2640px; } .iti__nu { --iti-flag-offset: -2656px; } .iti__nz { --iti-flag-offset: -2672px; } .iti__om { --iti-flag-offset: -2688px; } .iti__pa { --iti-flag-offset: -2704px; } .iti__pe { --iti-flag-offset: -2720px; } .iti__pf { --iti-flag-offset: -2736px; } .iti__pg { --iti-flag-offset: -2752px; } .iti__ph { --iti-flag-offset: -2768px; } .iti__pk { --iti-flag-offset: -2784px; } .iti__pl { --iti-flag-offset: -2800px; } .iti__pm { --iti-flag-offset: -2816px; } .iti__pr { --iti-flag-offset: -2832px; } .iti__ps { --iti-flag-offset: -2848px; } .iti__pt { --iti-flag-offset: -2864px; } .iti__pw { --iti-flag-offset: -2880px; } .iti__py { --iti-flag-offset: -2896px; } .iti__qa { --iti-flag-offset: -2912px; } .iti__re { --iti-flag-offset: -2928px; } .iti__ro { --iti-flag-offset: -2944px; } .iti__rs { --iti-flag-offset: -2960px; } .iti__ru { --iti-flag-offset: -2976px; } .iti__rw { --iti-flag-offset: -2992px; } .iti__sa { --iti-flag-offset: -3008px; } .iti__sb { --iti-flag-offset: -3024px; } .iti__sc { --iti-flag-offset: -3040px; } .iti__sd { --iti-flag-offset: -3056px; } .iti__se { --iti-flag-offset: -3072px; } .iti__sg { --iti-flag-offset: -3088px; } .iti__sh { --iti-flag-offset: -3104px; } .iti__si { --iti-flag-offset: -3120px; } .iti__sj { --iti-flag-offset: -3136px; } .iti__sk { --iti-flag-offset: -3152px; } .iti__sl { --iti-flag-offset: -3168px; } .iti__sm { --iti-flag-offset: -3184px; } .iti__sn { --iti-flag-offset: -3200px; } .iti__so { --iti-flag-offset: -3216px; } .iti__sr { --iti-flag-offset: -3232px; } .iti__ss { --iti-flag-offset: -3248px; } .iti__st { --iti-flag-offset: -3264px; } .iti__sv { --iti-flag-offset: -3280px; } .iti__sx { --iti-flag-offset: -3296px; } .iti__sy { --iti-flag-offset: -3312px; } .iti__sz { --iti-flag-offset: -3328px; } .iti__tc { --iti-flag-offset: -3344px; } .iti__td { --iti-flag-offset: -3360px; } .iti__tg { --iti-flag-offset: -3376px; } .iti__th { --iti-flag-offset: -3392px; } .iti__tj { --iti-flag-offset: -3408px; } .iti__tk { --iti-flag-offset: -3424px; } .iti__tl { --iti-flag-offset: -3440px; } .iti__tm { --iti-flag-offset: -3456px; } .iti__tn { --iti-flag-offset: -3472px; } .iti__to { --iti-flag-offset: -3488px; } .iti__tr { --iti-flag-offset: -3504px; } .iti__tt { --iti-flag-offset: -3520px; } .iti__tv { --iti-flag-offset: -3536px; } .iti__tw { --iti-flag-offset: -3552px; } .iti__tz { --iti-flag-offset: -3568px; } .iti__ua { --iti-flag-offset: -3584px; } .iti__ug { --iti-flag-offset: -3600px; } .iti__us { --iti-flag-offset: -3616px; } .iti__uy { --iti-flag-offset: -3632px; } .iti__uz { --iti-flag-offset: -3648px; } .iti__va { --iti-flag-offset: -3664px; } .iti__vc { --iti-flag-offset: -3680px; } .iti__ve { --iti-flag-offset: -3696px; } .iti__vg { --iti-flag-offset: -3712px; } .iti__vi { --iti-flag-offset: -3728px; } .iti__vn { --iti-flag-offset: -3744px; } .iti__vu { --iti-flag-offset: -3760px; } .iti__wf { --iti-flag-offset: -3776px; } .iti__ws { --iti-flag-offset: -3792px; } .iti__xk { --iti-flag-offset: -3808px; } .iti__ye { --iti-flag-offset: -3824px; } .iti__yt { --iti-flag-offset: -3840px; } .iti__za { --iti-flag-offset: -3856px; } .iti__zm { --iti-flag-offset: -3872px; } .iti__zw { --iti-flag-offset: -3888px; } .iti__globe { background-image: var(--iti-path-globe-1x); background-size: contain; background-position: right; box-shadow: none; height: 19px; } @media (min-resolution: 2x) { .iti__flag { background-image: var(--iti-path-flags-2x); } .iti__globe { background-image: var(--iti-path-globe-2x); } } .tippy-box[data-animation=fade][data-state=hidden]{opacity:0}[data-tippy-root]{max-width:calc(100vw - 10px)}.tippy-box{position:relative;background-color:#333;color:#fff;border-radius:4px;font-size:14px;line-height:1.4;white-space:normal;outline:0;transition-property:transform,visibility,opacity}.tippy-box[data-placement^=top]>.tippy-arrow{bottom:0}.tippy-box[data-placement^=top]>.tippy-arrow:before{bottom:-7px;left:0;border-width:8px 8px 0;border-top-color:initial;transform-origin:center top}.tippy-box[data-placement^=bottom]>.tippy-arrow{top:0}.tippy-box[data-placement^=bottom]>.tippy-arrow:before{top:-7px;left:0;border-width:0 8px 8px;border-bottom-color:initial;transform-origin:center bottom}.tippy-box[data-placement^=left]>.tippy-arrow{right:0}.tippy-box[data-placement^=left]>.tippy-arrow:before{border-width:8px 0 8px 8px;border-left-color:initial;right:-7px;transform-origin:center left}.tippy-box[data-placement^=right]>.tippy-arrow{left:0}.tippy-box[data-placement^=right]>.tippy-arrow:before{left:-7px;border-width:8px 8px 8px 0;border-right-color:initial;transform-origin:center right}.tippy-box[data-inertia][data-state=visible]{transition-timing-function:cubic-bezier(.54,1.5,.38,1.11)}.tippy-arrow{width:16px;height:16px;color:#333}.tippy-arrow:before{content:"";position:absolute;border-color:transparent;border-style:solid}.tippy-content{position:relative;padding:5px 9px;z-index:1} .tooltip-button{display:inline-flex;align-items:center;justify-content:center;width:30px;height:30px;padding:0;border:none;color:rgba(36,36,36,.2);text-align:center;outline:none;background:none;transition:color .2s;cursor:pointer;will-change:color}.tooltip-button svg{fill:currentColor}.tooltip-button:focus,.tooltip-button:active{color:rgba(36,36,36,.55);outline:none}@media(min-width: 960px){.tooltip-button:hover{color:rgba(36,36,36,.55)}}[data-tooltip-content]+[data-tippy-root] .tippy-box{font-size:14px;color:#fff;line-height:1.5}[data-tooltip-content]+[data-tippy-root] .tippy-content{padding:15px 20px}[data-tooltip-content]+[data-tippy-root] a{color:inherit;text-decoration:underline}[data-tooltip-content]+[data-tippy-root] a:hover{text-decoration:none} .ui-toggler{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;margin-top:-14px}.ui-toggler__label{display:flex;align-items:flex-start;justify-content:center;margin-top:14px;pointer-events:none}.ui-toggler__checkbox{width:0;height:0;opacity:0}.ui-toggler__checkbox:checked~.ui-toggler__toggle-wrapper .ui-toggler__toggle{background-color:#3886f4}.ui-toggler__checkbox:checked~.ui-toggler__toggle-wrapper .ui-toggler__toggle::before{transform:translateX(21px)}.ui-toggler__variation{margin:0 7px;font-size:16px;font-weight:600;line-height:18px;will-change:color}.ui-toggler__variation--unchecked{color:rgba(36,36,36,.5);cursor:pointer;pointer-events:all}.ui-toggler__variation--checked{color:#242424;pointer-events:none}.ui-toggler__toggle-wrapper{position:relative;width:41px;height:20px;margin:0 1px;pointer-events:all}.ui-toggler__toggle{position:absolute;top:0;right:0;bottom:0;left:0;border-radius:16px;background-color:rgba(36,36,36,.3);transition:.25s;cursor:pointer}.ui-toggler__toggle::before{position:absolute;bottom:2px;left:2px;content:"";width:16px;height:16px;border-radius:50%;background-color:#fff;transition:.25s}.ui-toggler__note{margin:14px 7px 0;padding:6px 8px;border:1px solid rgba(36,133,103,.7);border-radius:4px;font-size:14px;font-weight:600;color:#248567;line-height:18px;opacity:.5;background-color:#e7f0ee;will-change:opacity}.ui-toggler__note--checked{opacity:1} .ui-metrics-plain{display:flex;flex-direction:column;align-items:flex-start;width:100%;padding-top:20px;border-top:1px solid #242424;color:#242424}.ui-metrics-plain__item{display:flex;flex-direction:column-reverse;width:100%;margin-bottom:20px}.ui-metrics-plain__item:last-child{margin-bottom:0}.ui-metrics-plain__title{line-height:1.2}@media(min-width: 600px){.ui-metrics-plain{flex-direction:row}.ui-metrics-plain--card{flex-direction:column}.ui-metrics-plain--card .ui-metrics-plain__item{width:100%;margin-right:0;margin-bottom:20px}.ui-metrics-plain--card .ui-metrics-plain__item:last-child{margin-bottom:0}.ui-metrics-plain__item{width:33.3333333333%;max-width:280px;margin-right:10px;margin-bottom:0}.ui-metrics-plain__item:last-child{margin-right:0}}@media(min-width: 960px){.ui-metrics-plain--card{flex-direction:row}.ui-metrics-plain--card .ui-metrics-plain__item{width:33.3333333333%;max-width:220px;margin-right:10px;margin-bottom:0}.ui-metrics-plain--card .ui-metrics-plain__item:last-child{margin-right:0;margin-bottom:0}}.ui-testimonial-rich{display:flex;flex-direction:column;position:relative;overflow:hidden;min-width:100%;padding:20px;border-radius:8px;color:#242424;background-repeat:no-repeat;background-position:top left;background-size:100% auto}.ui-testimonial-rich__logo{flex-shrink:0;margin-bottom:20px}.ui-testimonial-rich__logo-svg{height:44px}.ui-testimonial-rich__logo-svg svg{width:auto;max-width:126px;height:100%;fill:#242424}.ui-testimonial-rich__content{display:flex;flex:1;flex-direction:column;position:relative;z-index:1}.ui-testimonial-rich__footer{display:flex;flex-direction:column;flex-wrap:wrap;justify-content:space-between;margin-top:-10px;margin-right:-10px;margin-left:-10px}.ui-testimonial-rich__footer-item{padding:10px}.ui-testimonial-rich__button-text{color:#242424}.ui-testimonial-rich__button-text-icon{fill:currentColor}@media(min-width: 600px){.ui-testimonial-rich{padding:60px}.ui-testimonial-rich__logo{margin-bottom:60px}.ui-testimonial-rich__logo-svg{height:70px}.ui-testimonial-rich__logo-svg svg{max-width:200px}.ui-testimonial-rich__button-text:hover,.ui-testimonial-rich__button-text:focus{color:#242424;opacity:.6}.ui-testimonial-rich__button-text:hover .ui-testimonial-rich__button-text-icon,.ui-testimonial-rich__button-text:focus .ui-testimonial-rich__button-text-icon{fill:currentColor}}@media(min-width: 768px){.ui-testimonial-rich__footer{flex-direction:row;align-items:center}.ui-testimonial-rich__footer-item{padding-bottom:0}}@media(min-width: 960px){.ui-testimonial-rich{flex-direction:row}.ui-testimonial-rich__logo{align-self:flex-start;width:33.3333333333%;margin-bottom:0}.ui-testimonial-rich__logo svg{margin-right:40px}.ui-testimonial-rich__content{width:66.6666666667%}} .ui-testimonial-plain{display:flex;max-width:880px;flex-direction:column;align-items:center;margin:0 auto}.ui-testimonial-plain__tagline{max-width:100%;margin-bottom:1.5em}.ui-testimonial-plain__tagline:last-child{margin-bottom:0}.ui-testimonial-plain__tagline,.ui-testimonial-plain__author{max-width:100%;text-align:center}.ui-testimonial-plain__author .author__content{align-items:flex-start} .ui-circle-loader span::after,.ui-circle-loader span{display:block;position:absolute;top:0;left:0;bottom:0;right:0}@keyframes ui-circle-loader{0%{transform:rotate(0deg)}100%{transform:rotate(360deg)}}.ui-preloader{position:absolute;width:100%;height:100%;display:flex;align-items:center;justify-content:center;left:0;top:0;z-index:99}.ui-circle-loader{display:block;height:34px;width:34px;position:relative}.ui-circle-loader span{margin:auto;height:100%;width:100%;clip:rect(9px, 34px, 34px, 0);animation:circle-loader 1.5s linear infinite}.ui-circle-loader span::after{content:"";margin:auto;height:100%;width:100%;border:2px solid #000;border-radius:50%} .ui-card-review{--card-padding: 20px}@media(min-width: 600px){.ui-card-review{--card-padding: 30px}}.ui-card-review{padding-bottom:30px;border:1px solid rgba(36,36,36,.1);background-color:#fff}.ui-card-review .ui-card__content{padding-bottom:20px}.ui-card-review__header{display:flex;align-items:flex-end;justify-content:space-between;height:36px;margin-bottom:30px}.ui-card-review__header .left-svg,.ui-card-review__header .right-svg{display:flex;align-items:flex-end;justify-content:space-between}.ui-card-review__header .left-svg{margin-right:auto}.ui-card-review__logo{height:36px;fill:#242424}.ui-card-review__title{display:block;min-height:calc(1.2*3em)}.ui-card-review__footer{min-height:51px} .ui-button{--background-color: unset;--background-color-hover: unset;--border-color: unset;--border-color-hover: unset;--display-default: inline-flex;--text-color: unset;display:inline-flex;align-items:center;justify-content:center;border:2px solid var(--border-color);border-radius:4px;font-weight:600;color:var(--text-color);text-align:center;background-color:var(--background-color);transition:color .25s,background-color .25s,border-color .25s,opacity .25s,transform .2s;cursor:pointer;will-change:color,background-color,border-color,transform}@media(min-width: 600px){.ui-button:hover,.ui-button:focus{border-color:var(--border-color-hover);color:var(--text-color);transform:translateY(-2px);background-color:var(--background-color-hover)}.ui-button:active{transform:translateY(0)}}.ui-button__icon{margin-left:10px;fill:currentColor}.ui-button{--background-color: #248567;--background-color-hover: #136a50;--border-color: #248567;--border-color-hover: #136a50;--text-color: #ffffff}.ui-button--secondary{--background-color: transparent;--background-color-hover: transparent;--border-color: rgba(36, 36, 36, 0.6);--border-color-hover: #242424;--text-color: #242424}.ui-button--light{--background-color: transparent;--background-color-hover: transparent;--border-color: rgba(255, 255, 255, 0.6);--border-color-hover: #ffffff;--text-color: #ffffff}.ui-button--dark{--background-color: #242424;--background-color-hover: rgba(36, 36, 36, 0.9019607843);--border-color: #242424;--border-color-hover: rgba(36, 36, 36, 0.6);--text-color: #ffffff}.ui-button--small,.ui-button{min-width:140px;min-height:50px;padding:13px 18px 14px;font-size:16px;line-height:19px}.ui-button--large{min-width:180px;min-height:60px;padding:17px 23px;font-size:18px;line-height:22px}.ui-button--full-width{width:100%}@media(max-width: 419px){.ui-button--mobile-wide{width:100%;max-width:280px}}.ui-button-text{display:inline-flex;align-items:center;margin:0;padding:10px 0;border:none;font-size:16px;font-weight:600;color:#248567;line-height:1.2;background:none;cursor:pointer}.ui-button-text:hover,.ui-button-text:focus{color:#136a50;outline:none}.ui-button-text:hover .ui-button-text__icon,.ui-button-text:focus .ui-button-text__icon{transform:translateX(6px)}.ui-button-text--secondary{color:#242424}.ui-button-text--secondary:hover,.ui-button-text--secondary:focus{color:#248567}.ui-button-text--large .ui-button-text__icon{margin-left:8px}@media(min-width: 600px){.ui-button-text--large{font-size:22px}.ui-button-text--large .ui-button-text__icon{margin-left:10px}}.ui-button-text--light{color:#fff}.ui-button-text--light:hover,.ui-button-text--light:focus{color:#fff;opacity:.6}.ui-button-text--dark{color:#242424}.ui-button-text--dark:hover,.ui-button-text--dark:focus{color:#242424;opacity:.6}.ui-button-text__icon{margin-left:6px;transition:transform .25s cubic-bezier(0.4, 0.1, 0.5, 1.5);will-change:transform;fill:currentColor}.ui-button-loader .ui-button__icon--loading{display:none}.ui-button-loader:focus,.ui-button-loader:focus-visible{--border-color: #888888;--border-color-hover: #888888;outline:none;transform:translateY(0)}.ui-button-loader--loading{color:#888;pointer-events:none}.ui-button-loader--loading:hover,.ui-button-loader--loading:focus{--text-color: #888888}.ui-button-loader--loading .ui-button__icon{display:none}.ui-button-loader--loading .ui-button__icon--loading{display:block}.ui-button-loader--loading .ui-button__icon--loading .circle-loader span::after{border-color:#888} .color-brand{color:#248567}.color-black{color:#242424}.color-meta{color:#888}.color-secondary,.hs-richtext,.hs-form-checkbox-display,.hs-form-booleancheckbox-display{color:rgba(36,36,36,.7)}.color-white{color:#fff}.color-scarlet{color:#e84e4e}.bg-color-white{background-color:#fff}.bg-color-black{background-color:#242424}.bg-color-grey{background-color:#e7ebed}.bg-color-violet{background-color:#cbbedb}.bg-color-neptune{background-color:#b2d3d5}.bg-color-golden{background-color:#f7dd6d}.bg-color-bright-golden{background-color:#d5ad15}.bg-color-bright-mustard{background-color:#af8e32}.bg-color-bright-fire{background-color:#e59950}.bg-color-bright-lotus{background-color:#cb88a2}.bg-color-bright-violet{background-color:#9d84bd}.bg-color-bright-polo-blue{background-color:#798bb8}.bg-color-bright-powder-blue{background-color:#92b8ec}.bg-color-bright-neptune{background-color:#74b0b4}.bg-color-bright-sage{background-color:#9eb0a2}.bg-color-bright-frog{background-color:#9cd091}.bg-color-bright-swamp{background-color:#9fb27f}.bg-color-bright-thatch{background-color:#a9998d}.h1,.h2,.h3,.h4,.h5,.h6,.h2-h1,.h3-h2{line-height:1.2}.h1{font-size:36px}@media(min-width: 600px){.h1{font-size:48px}}@media(min-width: 960px){.h1{font-size:60px}}.h2{font-size:32px;font-weight:bold}@media(min-width: 600px){.h2{font-size:42px}}.h3{font-size:24px}@media(min-width: 600px){.h3{font-size:32px}}.h4{font-size:18px;font-weight:bold}@media(min-width: 600px){.h4{font-size:24px}}.h5{font-size:16px}@media(min-width: 600px){.h5{font-size:18px}}.h6{font-size:14px}@media(min-width: 600px){.h6{font-size:16px}}.h2-h1{font-size:32px}@media(min-width: 600px){.h2-h1{font-size:42px}}@media(min-width: 960px){.h2-h1{font-size:60px}}.h3-h2{font-size:24px}@media(min-width: 600px){.h3-h2{font-size:32px}}@media(min-width: 960px){.h3-h2{font-size:42px}}.text-regular{font-weight:400}.text-semibold{font-weight:600}.text-bold{font-weight:700}.text-uppercase{text-transform:uppercase}.text-caption{font-size:12px}.text-nowrap{white-space:nowrap}.text-lead{font-size:16px}@media(min-width: 600px){.text-lead{font-size:24px}}.text-body-s,.hs-richtext,.hs-form-checkbox-display,.hs-form-booleancheckbox-display{font-size:12px}@media(min-width: 600px){.text-body-s,.hs-richtext,.hs-form-checkbox-display,.hs-form-booleancheckbox-display{font-size:14px}}.text-body-m{font-size:14px}@media(min-width: 600px){.text-body-m{font-size:16px}}.text-body-l{font-size:16px}@media(min-width: 600px){.text-body-l{font-size:18px}}.text-unscale-12{font-size:12px}.text-unscale-14{font-size:14px}.text-dashed{text-decoration:underline dashed;-webkit-text-underline-position:under;-ms-text-underline-position:below;text-underline-position:under}.text-transform-none{text-transform:none}.input-text,.hs-input:not([type=checkbox]):not([type=radio]):not(textarea),.input-textarea,.hs-form textarea.hs-input,.input-select,select.hs-input{display:block;width:100%;padding:7px 10px 8px;border:1px solid rgba(36,36,36,.3);border-radius:0;font-size:16px;background-color:#fff;background-clip:padding-box;appearance:none}.input-text,.hs-input:not([type=checkbox]):not([type=radio]):not(textarea),.input-select,select.hs-input{height:40px}.input-text--large,.form-hubspot--oneliner .hs-input:not([type=checkbox]):not([type=radio]),.input-textarea--large,.input-select--large{height:50px;padding:11px 15px 12px;border-radius:4px;font-size:16px}.input-text:hover,.hs-input:hover:not([type=checkbox]):not([type=radio]):not(textarea),.input-textarea:hover,.hs-form textarea.hs-input:hover,.input-select:hover,select.hs-input:hover{border-color:rgba(36,36,36,.6)}.input-text:focus,.hs-input:focus:not([type=checkbox]):not([type=radio]):not(textarea),.input-textarea:focus,.hs-form textarea.hs-input:focus,.input-select:focus,select.hs-input:focus{border-color:#248567;outline:none}.input-textarea,.hs-form textarea.hs-input{resize:none;height:114px}.input-select,select.hs-input{position:relative;padding-right:30px;text-overflow:ellipsis;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 6' width='10' height='6' %3E%3Cpath d='M8.647.646l.706.708-4.361 4.353L.647 1.37l.706-.708 3.639 3.632L8.647.646z'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 10px center}.input-select::-ms-expand,select.hs-input::-ms-expand{display:none}.input-checkbox{display:flex;align-items:center}.input-checkbox__svg{display:none}.input-checkbox input{display:none}.input-checkbox input:checked~.input-checkbox__check{border-color:#248567;background-color:#248567}.input-checkbox input:checked~.input-checkbox__check .input-checkbox__svg{display:block}.input-checkbox__svg{position:absolute;top:50%;left:50%;transform:translate(-50%, -50%)}.input-checkbox__check{flex:0 0 14px;position:relative;box-sizing:border-box;height:14px;margin-right:7px;border:1px solid rgba(36,36,36,.3);border-radius:2px}.input-checkbox__check:before{content:""}@media(min-width: 600px){.input-checkbox:hover .input-checkbox__check{border-color:rgba(36,36,36,.6)}.input-checkbox:hover input:checked~.input-checkbox__check{border-color:#136a50;background-color:#136a50}}.input-label__error{color:var(--pd-color-core-danger)}.input-text--error,.hs-input:not([type=checkbox]):not([type=radio]):not(textarea).error,.input-textarea--error{border-color:rgba(232,78,78,.5)}.input-text--error:hover,.hs-input.error:hover:not([type=checkbox]):not([type=radio]):not(textarea),.input-text--error:focus,.hs-input.error:focus:not([type=checkbox]):not([type=radio]):not(textarea),.input-textarea--error:hover,.input-textarea--error:focus{border-color:#e84e4e}.control{display:block}.control__label,.hs-form>div>label{display:block;margin-bottom:4px;font-size:14px;font-weight:600}.control__validator,.hs-error-msgs{padding-top:5px;line-height:1.3;font-size:12px;color:#e84e4e}.form,.hs-form{display:flex;flex-wrap:wrap;margin:-10px}.form__item,.hs-form>div{width:100%;padding:10px}@media(min-width: 600px){.form__item--half,.form-hubspot--columns .hs-form>div,.form-hubspot--columns-last .hs-form>div,.form-hubspot--columns_last .hs-form>div,.form-hubspot--lead .hs-form>div:nth-child(1),.form-hubspot--lead .hs-form>div:nth-child(2){width:50%}}.ui-circle-loader span::after,.ui-circle-loader span{display:block;position:absolute;top:0;left:0;bottom:0;right:0}@keyframes ui-circle-loader{0%{transform:rotate(0deg)}100%{transform:rotate(360deg)}}.ui-preloader{position:absolute;width:100%;height:100%;display:flex;align-items:center;justify-content:center;left:0;top:0;z-index:99}.ui-circle-loader{display:block;height:34px;width:34px;position:relative}.ui-circle-loader span{margin:auto;height:100%;width:100%;clip:rect(9px, 34px, 34px, 0);animation:circle-loader 1.5s linear infinite}.ui-circle-loader span::after{content:"";margin:auto;height:100%;width:100%;border:2px solid #000;border-radius:50%}.hs-form{text-align:left}.hs-form h1,.hs-form h2,.hs-form h3{color:#242424}.hs-form-required{padding-left:2px;font-weight:normal}.hs_phone .hs-input.hs-fieldtype-intl-phone{padding:0;border:0}.hs-form-checkbox,.hs-form-booleancheckbox{margin-bottom:.2em}.hs-form-checkbox:last-child,.hs-form-booleancheckbox:last-child{margin-bottom:0}.hs-form-checkbox-display,.hs-form-booleancheckbox-display{display:flex;align-items:center}.hs-form-checkbox-display .hs-input[type=checkbox],.hs-form-booleancheckbox-display .hs-input[type=checkbox]{min-width:14px;min-height:14px;margin-right:.5em;outline:none;cursor:pointer;accent-color:#248567}.hs-submit .actions{display:block}.hs-error-msgs label{display:block;width:100%}.hs-richtext{line-height:1.2}.hs-error-msgs:not(:nth-of-type(1)){display:none}[data-form-type=demo] .hs-button,[data-form-type=common] .hs-button,[data-form-type=truncation] .hs-button,.form-hubspot--oneliner .hs-button{--background-color: unset;--background-color-hover: unset;--border-color: unset;--border-color-hover: unset;--display-default: inline-flex;--text-color: unset;display:inline-flex;align-items:center;justify-content:center;border:2px solid var(--border-color);border-radius:4px;font-weight:600;color:var(--text-color);text-align:center;background-color:var(--background-color);transition:color .25s,background-color .25s,border-color .25s,opacity .25s,transform .2s;cursor:pointer;will-change:color,background-color,border-color,transform}@media(min-width: 600px){[data-form-type=demo] .hs-button:hover,[data-form-type=common] .hs-button:hover,[data-form-type=truncation] .hs-button:hover,.form-hubspot--oneliner .hs-button:hover,[data-form-type=demo] .hs-button:focus,[data-form-type=common] .hs-button:focus,[data-form-type=truncation] .hs-button:focus,.form-hubspot--oneliner .hs-button:focus{border-color:var(--border-color-hover);color:var(--text-color);transform:translateY(-2px);background-color:var(--background-color-hover)}[data-form-type=demo] .hs-button:active,[data-form-type=common] .hs-button:active,[data-form-type=truncation] .hs-button:active,.form-hubspot--oneliner .hs-button:active{transform:translateY(0)}}[data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=truncation] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=truncation] .hs-button,[data-form-type=demo] .hs-button,[data-form-type=common] .hs-button,[data-form-type=truncation] .hs-button,.form-hubspot--oneliner .hs-button{--background-color: #248567;--background-color-hover: #136a50;--border-color: #248567;--border-color-hover: #136a50;--text-color: #ffffff}[data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=truncation] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=truncation] .hs-button,[data-form-type=demo] .hs-button,[data-form-type=common] .hs-button,[data-form-type=truncation] .hs-button,.form-hubspot--oneliner .hs-button{min-width:140px;min-height:50px;padding:13px 18px 14px;font-size:16px;line-height:19px}.form-hubspot--oneliner{width:100%;max-width:510px;min-height:50px}.form-hubspot--oneliner .hs-form{flex-direction:column;margin:-5px}@media(min-width: 768px){.form-hubspot--oneliner .hs-form{flex-direction:row}}.form-hubspot--oneliner .hs-form>div{padding:5px}.form-hubspot--oneliner .hs-form>div{flex:1;width:auto}.form-hubspot--oneliner .hs-form>.hs-submit{flex:0}.form-hubspot--oneliner .hs-form>.hs_error_rollup{order:99;min-width:100%;padding-top:0;padding-bottom:0}.form-hubspot--oneliner .hs-form>div>label{display:none}.form-hubspot--oneliner .hs-button{width:100%}.form-hubspot--oneliner .hs_error_rollup{display:none !important}.form-hubspot--oneliner .submitted-message{display:flex;align-items:center;min-height:50px;font-weight:600}.form-hubspot--oneliner.form-hubspot--center .submitted-message{justify-content:center}.form-hubspot--columns .hs-form .hs-fieldtype-textarea,.form-hubspot--columns-last .hs-form .hs-fieldtype-textarea,.form-hubspot--columns_last .hs-form .hs-fieldtype-textarea{width:100%}.form-hubspot--columns .hs-form>div.hs-submit,.form-hubspot--columns .hs-form>div.hs_error_rollup,.form-hubspot--columns .hs-form>div.hs-form-field--wide,.form-hubspot--columns-last .hs-form>div.hs-submit,.form-hubspot--columns-last .hs-form>div.hs_error_rollup,.form-hubspot--columns-last .hs-form>div.hs-form-field--wide,.form-hubspot--columns_last .hs-form>div.hs-submit,.form-hubspot--columns_last .hs-form>div.hs_error_rollup,.form-hubspot--columns_last .hs-form>div.hs-form-field--wide{width:100%}.iti{--iti-hover-color: rgba(0, 0, 0, 0.05);--iti-text-gray: #999;--iti-border-gray: #ccc;--iti-spacer-horizontal: 8px;--iti-border-width: 1px;--iti-arrow-height: 4px;--iti-arrow-width: 6px;--iti-triangle-border: calc(var(--iti-arrow-width) / 2);--iti-arrow-padding: 6px;--iti-arrow-color: #555;--iti-input-padding: 6px;--iti-right-hand-selected-country-padding: calc(var(--iti-spacer-horizontal) + var(--iti-spacer-horizontal) + var(--iti-flag-width));--iti-selected-country-arrow-padding: calc(var(--iti-arrow-padding) + var(--iti-arrow-padding) + var(--iti-flag-width) + var(--iti-spacer-horizontal) + var(--iti-arrow-width) + var(--iti-input-padding));--iti-path-flags-1x: url("/app/plugins/pandadoc-ui-components/src/client/dist/static/public/assets/flags/flags.webp?1");--iti-path-flags-2x: url("/app/plugins/pandadoc-ui-components/src/client/dist/static/public/assets/flags/flags@2x.webp?1");--iti-mobile-popup-margin: 30px}.iti{width:100%;background:#fff}.iti__selected-country-primary{border-right:var(--iti-border-width) solid var(--iti-border-gray)}.iti__selected-country-primary:hover{background-color:rgba(0,0,0,0) !important}.iti.iti--container{position:absolute;top:100% !important;left:0 !important}.iti__country{cursor:pointer;line-height:1.2;display:flex;align-items:center;padding:7px 10px;outline:none;font-size:14px}.iti__dial-code{margin-left:auto;color:rgba(36,36,36,.7)}.iti__country.iti__highlight{background-color:var(--iti-hover-color)}.hs-form .field.hs-form-field.hs_phone_number>label{left:65px;font-size:12px;transform:translateY(-12px)}.hs-form .field.hs-form-field.hs_phone_number .input{width:100%;position:relative}.hs-form-demo{position:relative}.hs-form-demo__note a,.hs-form-demo__note a:visited{color:inherit;text-decoration:underline}[data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=common] .hs-button,[data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=truncation] .hs-button,[data-form-type=truncation] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=truncation] .hs-button{--background-color: unset;--background-color-hover: unset;--border-color: unset;--border-color-hover: unset;--display-default: inline-flex;--text-color: unset;display:inline-flex;align-items:center;justify-content:center;border:2px solid var(--border-color);border-radius:4px;font-weight:600;color:var(--text-color);text-align:center;background-color:var(--background-color);transition:color .25s,background-color .25s,border-color .25s,opacity .25s,transform .2s;cursor:pointer;will-change:color,background-color,border-color,transform}@media(min-width: 600px){[data-form-type=demo] .hs-button:hover,[data-form-type=demo] .form-hubspot--oneliner .hs-button:hover,.form-hubspot--oneliner [data-form-type=demo] .hs-button:hover,[data-form-type=demo] .hs-button:focus,[data-form-type=demo] .form-hubspot--oneliner .hs-button:focus,.form-hubspot--oneliner [data-form-type=demo] .hs-button:focus,[data-form-type=common] .hs-button:hover,[data-form-type=common] .form-hubspot--oneliner .hs-button:hover,.form-hubspot--oneliner [data-form-type=common] .hs-button:hover,[data-form-type=common] .hs-button:focus,[data-form-type=common] .form-hubspot--oneliner .hs-button:focus,.form-hubspot--oneliner [data-form-type=common] .hs-button:focus,[data-form-type=truncation] .hs-button:hover,[data-form-type=truncation] .form-hubspot--oneliner .hs-button:hover,.form-hubspot--oneliner [data-form-type=truncation] .hs-button:hover,[data-form-type=truncation] .hs-button:focus,[data-form-type=truncation] .form-hubspot--oneliner .hs-button:focus,.form-hubspot--oneliner [data-form-type=truncation] .hs-button:focus{border-color:var(--border-color-hover);color:var(--text-color);transform:translateY(-2px);background-color:var(--background-color-hover)}[data-form-type=demo] .hs-button:active,[data-form-type=demo] .form-hubspot--oneliner .hs-button:active,.form-hubspot--oneliner [data-form-type=demo] .hs-button:active,[data-form-type=common] .hs-button:active,[data-form-type=common] .form-hubspot--oneliner .hs-button:active,.form-hubspot--oneliner [data-form-type=common] .hs-button:active,[data-form-type=truncation] .hs-button:active,[data-form-type=truncation] .form-hubspot--oneliner .hs-button:active,.form-hubspot--oneliner [data-form-type=truncation] .hs-button:active{transform:translateY(0)}}[data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] [data-form-type=common] .form-hubspot--oneliner .hs-button,[data-form-type=common] .form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner [data-form-type=common] .hs-button,.form-hubspot--oneliner [data-form-type=common] [data-form-type=demo] .hs-button,[data-form-type=demo] [data-form-type=truncation] .form-hubspot--oneliner .hs-button,[data-form-type=truncation] .form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner [data-form-type=truncation] .hs-button,.form-hubspot--oneliner [data-form-type=truncation] [data-form-type=demo] .hs-button,[data-form-type=common] .hs-button,[data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=common] [data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] [data-form-type=common] .hs-button,[data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=common] [data-form-type=truncation] .form-hubspot--oneliner .hs-button,[data-form-type=truncation] .form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=common] .form-hubspot--oneliner [data-form-type=truncation] .hs-button,.form-hubspot--oneliner [data-form-type=truncation] [data-form-type=common] .hs-button,[data-form-type=truncation] .hs-button,[data-form-type=truncation] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=truncation] .hs-button,[data-form-type=truncation] [data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] [data-form-type=truncation] .hs-button,[data-form-type=truncation] [data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] [data-form-type=truncation] .hs-button,[data-form-type=truncation] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=truncation] .hs-button{--background-color: #248567;--background-color-hover: #136a50;--border-color: #248567;--border-color-hover: #136a50;--text-color: #ffffff}[data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] [data-form-type=common] .form-hubspot--oneliner .hs-button,[data-form-type=common] .form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner [data-form-type=common] .hs-button,.form-hubspot--oneliner [data-form-type=common] [data-form-type=demo] .hs-button,[data-form-type=demo] [data-form-type=truncation] .form-hubspot--oneliner .hs-button,[data-form-type=truncation] .form-hubspot--oneliner [data-form-type=demo] .hs-button,[data-form-type=demo] .form-hubspot--oneliner [data-form-type=truncation] .hs-button,.form-hubspot--oneliner [data-form-type=truncation] [data-form-type=demo] .hs-button,[data-form-type=common] .hs-button,[data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=common] [data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] [data-form-type=common] .hs-button,[data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=common] [data-form-type=truncation] .form-hubspot--oneliner .hs-button,[data-form-type=truncation] .form-hubspot--oneliner [data-form-type=common] .hs-button,[data-form-type=common] .form-hubspot--oneliner [data-form-type=truncation] .hs-button,.form-hubspot--oneliner [data-form-type=truncation] [data-form-type=common] .hs-button,[data-form-type=truncation] .hs-button,[data-form-type=truncation] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=truncation] .hs-button,[data-form-type=truncation] [data-form-type=demo] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=demo] [data-form-type=truncation] .hs-button,[data-form-type=truncation] [data-form-type=common] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=common] [data-form-type=truncation] .hs-button,[data-form-type=truncation] .form-hubspot--oneliner .hs-button,.form-hubspot--oneliner [data-form-type=truncation] .hs-button{min-width:140px;min-height:50px;padding:13px 18px 14px;font-size:16px;line-height:19px}[data-form-type=demo] .hs-form,[data-form-type=common] .hs-form,[data-form-type=truncation] .hs-form{margin:-5px}[data-form-type=demo] .hs-form>div,[data-form-type=common] .hs-form>div,[data-form-type=truncation] .hs-form>div{padding:5px}[data-form-type=demo] .hs_submit,[data-form-type=common] .hs_submit,[data-form-type=truncation] .hs_submit{margin-top:10px}[data-form-type=demo] .hs-form-field select.hs-input,[data-form-type=demo] .hs-form-field input.hs-input,[data-form-type=common] .hs-form-field select.hs-input,[data-form-type=common] .hs-form-field input.hs-input,[data-form-type=truncation] .hs-form-field select.hs-input,[data-form-type=truncation] .hs-form-field input.hs-input{height:46px}[data-form-type=demo] .hs-form-field input.hs-input,[data-form-type=demo] .hs-form-field select.hs-input,[data-form-type=demo] .hs-form-field textarea.hs-input,[data-form-type=common] .hs-form-field input.hs-input,[data-form-type=common] .hs-form-field select.hs-input,[data-form-type=common] .hs-form-field textarea.hs-input,[data-form-type=truncation] .hs-form-field input.hs-input,[data-form-type=truncation] .hs-form-field select.hs-input,[data-form-type=truncation] .hs-form-field textarea.hs-input{padding-top:20px;border:1px solid rgba(36,36,36,.3);font-size:14px;line-height:1.2}[data-form-type=demo] .hs-form-field input.hs-input:hover,[data-form-type=demo] .hs-form-field select.hs-input:hover,[data-form-type=demo] .hs-form-field textarea.hs-input:hover,[data-form-type=common] .hs-form-field input.hs-input:hover,[data-form-type=common] .hs-form-field select.hs-input:hover,[data-form-type=common] .hs-form-field textarea.hs-input:hover,[data-form-type=truncation] .hs-form-field input.hs-input:hover,[data-form-type=truncation] .hs-form-field select.hs-input:hover,[data-form-type=truncation] .hs-form-field textarea.hs-input:hover{border-color:rgba(36,36,36,.6)}[data-form-type=demo] .hs-form-field input.hs-input:focus,[data-form-type=demo] .hs-form-field select.hs-input:focus,[data-form-type=demo] .hs-form-field textarea.hs-input:focus,[data-form-type=common] .hs-form-field input.hs-input:focus,[data-form-type=common] .hs-form-field select.hs-input:focus,[data-form-type=common] .hs-form-field textarea.hs-input:focus,[data-form-type=truncation] .hs-form-field input.hs-input:focus,[data-form-type=truncation] .hs-form-field select.hs-input:focus,[data-form-type=truncation] .hs-form-field textarea.hs-input:focus{border-color:#248567;outline:none}[data-form-type=demo] .hs-form-field select.hs-input,[data-form-type=common] .hs-form-field select.hs-input,[data-form-type=truncation] .hs-form-field select.hs-input{padding-bottom:3px}[data-form-type=demo] .hs-form-field,[data-form-type=common] .hs-form-field,[data-form-type=truncation] .hs-form-field{position:relative}[data-form-type=demo] .hs-form-field>label,[data-form-type=common] .hs-form-field>label,[data-form-type=truncation] .hs-form-field>label{position:absolute;top:22px;left:15px;z-index:9;font-size:14px;font-weight:400;color:rgba(36,36,36,.7);line-height:1;transition:transform .1s ease-out 0s,font-size .1s ease-out 0s;pointer-events:none}[data-form-type=demo] .hs-form-field--focus>label,[data-form-type=common] .hs-form-field--focus>label,[data-form-type=truncation] .hs-form-field--focus>label{font-size:12px;transform:translateY(-12px)}[data-form-type=demo] .hs-button,[data-form-type=common] .hs-button,[data-form-type=truncation] .hs-button{width:100%}[lang=en-US] [data-form-type=demo] .hs_preferred_language{display:none}[data-form-type=truncation] .hs_clearbit_company_number_of_employees{display:none !important}[data-form-type=truncation] .hs_clearbit_company_number_of_employees[style*="display: block"]+.hs_company_size{display:block !important}[data-form-type=truncation] .hs_clearbit_company_number_of_employees+.hs_company_size{display:none !important}[data-form-type=truncation][data-rendering-type=server] .hs-form-field:nth-child(n+3){display:none} .ui-typo-tiny--list-checked ul li{position:relative;padding-left:1.75em}.ui-typo-tiny--list-checked ul li::before{position:absolute;left:0;content:"";width:1em;height:1em;margin-top:.25em;background-repeat:no-repeat;background-size:100%}.ui-typo-tiny{word-break:break-word}.ui-typo-tiny p,.ui-typo-tiny ul,.ui-typo-tiny ol{margin-bottom:1em}.ui-typo-tiny p{white-space:normal}.ui-typo-tiny ul,.ui-typo-tiny ol{margin-left:1.2em}.ui-typo-tiny li{margin-bottom:.5em}.ui-typo-tiny ul li{list-style:disc}.ui-typo-tiny ol li{list-style:decimal}.ui-typo-tiny *:last-child{margin-bottom:0}.ui-typo-tiny--list-checked ul{margin-left:0}.ui-typo-tiny--list-checked ul li{margin-bottom:.5em;line-height:1.5;list-style:none}.ui-typo-tiny--list-checked ul li::before{background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 18 18' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M5.72727 13.0909L1.43182 8.79545L0 10.2273L5.72727 15.9545L18 3.68182L16.5682 2.25L5.72727 13.0909Z' fill='%23000000'/%3E%3C/svg%3E")}.ui-typo-tiny--list-checked.color-white ul li::before{background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 18 18' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M5.72727 13.0909L1.43182 8.79545L0 10.2273L5.72727 15.9545L18 3.68182L16.5682 2.25L5.72727 13.0909Z' fill='%23ffffff'/%3E%3C/svg%3E")}@media(min-width: 768px){.ui-typo-tiny--list-2-columns ul{display:flex;flex-wrap:wrap}.ui-typo-tiny--list-2-columns ul li{width:50%;padding-right:10px}.ui-typo-tiny--list-2-columns ul li:nth-last-child(2){margin-bottom:0}}.ui-typo-tiny>.ui-hero-text{padding-top:0}.b-radius{border-radius:4px}.b-radius-m{border-radius:8px}.b-radius-l{border-radius:16px}.b-radius-pill{border-radius:10em}.b-radius-round{border-radius:50%}.ui-badges{display:flex;flex-wrap:wrap;justify-content:center;width:100%;margin-top:40px;gap:20px}@media(min-width: 960px){.ui-badges{justify-content:flex-start}}.ui-badges__item{width:auto;height:100px}.ui-hero-form{padding-top:80px;padding-bottom:60px}.ui-hero-form.pb-0{padding-bottom:0}.ui-hero-form__container{display:flex;flex-direction:column;align-items:center;row-gap:50px}.ui-hero-form__col{display:flex;flex-direction:column;align-items:center;width:100%;margin-bottom:0;text-align:center}.ui-hero-form__col--form{max-width:550px;text-align:left}.ui-hero-form__col--form .hs-form-demo{padding:30px}.ui-hero-form__title,.ui-hero-form__tagline,.ui-hero-form__wrapper,.ui-hero-form__badges{max-width:100%}.ui-hero-form__tagline ul,.ui-hero-form__tagline ol{display:flex;flex-direction:column;align-items:center}.ui-hero-form__list{margin-bottom:40px}.ui-hero-form__list:last-child{margin-bottom:0}.ui-hero-form__wrapper{width:100%}.ui-hero-form__badges{height:auto;margin:40px auto 0}@media(min-width: 600px){.ui-hero-form{padding-top:100px;padding-bottom:120px}}@media(min-width: 960px){.ui-hero-form{padding-top:120px}.ui-hero-form--reverse .ui-hero-form__container{flex-direction:row-reverse}.ui-hero-form__container{flex-direction:row;align-items:flex-start;column-gap:6.25%}.ui-hero-form__col{align-items:flex-start;text-align:left}.ui-hero-form__col--content{align-self:center}.ui-hero-form__col .align-center{align-items:flex-start;justify-content:flex-start}.ui-hero-form__tagline{max-width:550px}.ui-hero-form__tagline ul,.ui-hero-form__tagline ol{align-items:flex-start}.ui-hero-form__badges{margin:40px 0 0}}.ui-hero-form--padding-compact{padding-top:50px;padding-bottom:50px}@media(min-width: 600px){.ui-hero-form--padding-compact{padding-top:80px;padding-bottom:80px}} .ui-steps{display:flex;flex-wrap:wrap;justify-content:flex-start;counter-reset:steps;text-align:center;gap:10px 12px}.ui-steps__step,.ui-steps__step::before{display:flex;align-items:center;justify-content:center}.ui-steps__step{flex-direction:row}.ui-steps__step::before{content:counter(steps);counter-increment:steps;width:24px;height:24px;margin-right:8px;border-radius:100%;font-size:14px;font-weight:700;color:#fff;line-height:24px;background-color:#248567} .mini-banner{display:flex;align-items:center;width:100%;max-width:550px;margin-top:40px;padding:16px;border-radius:8px;background-color:#fff}.mini-banner__logo{flex-shrink:0;align-self:flex-start;margin-right:10px}.mini-banner__content{font-size:16px;text-align:left;line-height:24px} .ui-authors .ui-authors__container{display:flex;flex-direction:column;gap:30px}@media(min-width: 768px){.ui-authors .ui-authors__container{flex-direction:row}}@media(min-width: 1200px){.ui-authors .ui-authors__container{flex-direction:column}}@media(min-width: 768px){.ui-authors .ui-authors__row{max-width:50%}}@media(min-width: 1200px){.ui-authors .ui-authors__row{max-width:none}}.ui-authors .ui-authors__heading{font-size:14px}.ui-authors .ui-author{align-items:start}.ui-grid-author{display:flex;flex-wrap:wrap;margin:-10px}.ui-grid-author--2 .ui-grid-author__item{width:100%}@media(min-width: 600px){.ui-grid-author--2 .ui-grid-author__item{width:50%}}.ui-grid-author__item{min-width:190px;padding:10px} .ui-author{display:inline-flex;align-items:center}.ui-author__body{display:inline-flex;align-items:center;min-height:40px}.ui-author__body--link .ui-author__name{color:#000}.ui-author__body--link:hover,.ui-author__body--link:focus{outline:none}.ui-author__body--link:hover .ui-author__name,.ui-author__body--link:focus .ui-author__name{color:#136a50}.ui-author__avatar{display:block;flex-shrink:0;width:40px;height:40px;margin-right:10px;margin-bottom:auto}.ui-author__link{display:block}.ui-author__content{display:flex;flex-direction:column;overflow:hidden;margin-top:3px;font-size:14px;line-height:1.2}.ui-author__name{margin-bottom:4px;color:#242424;transition:color .25s}.ui-author__name:last-child{margin:0}.ui-author__links{display:flex;flex-wrap:wrap}.ui-author__links-item{display:inline-flex;align-items:center;color:#888}.ui-author__links-item:before{display:inline-block;content:"";width:3px;height:3px;margin-right:6px;margin-left:6px;border-radius:50%;font-size:inherit;background-color:#888}.ui-author__links-item:first-child:before{content:none}.ui-author__links-item .ui-link-meta{color:#888}.ui-author__links-item .ui-link-meta:hover{color:#136a50} .banner-brand{display:flex;flex-direction:column;padding:30px;border-radius:8px;color:#242424}.banner-brand--narrow{max-width:700px;margin:0 auto}.banner-brand__title{width:100%}.banner-brand__tagline{width:100%}.banner-brand__cover{max-width:334px;margin-top:30px;margin-bottom:-30px}@media(min-width: 600px){.banner-brand__cover{margin-top:40px}}@media(min-width: 768px){.banner-brand{padding:60px}.banner-brand--narrow{padding:40px}.banner-brand--narrow .banner-brand__cover{margin-bottom:-40px}.banner-brand__cover{margin-bottom:-60px}}@media(min-width: 960px){.banner-brand{flex-direction:row}.banner-brand--narrow .banner-brand__content{width:59.3%}.banner-brand--narrow .banner-brand__cover{width:34.2%;margin-left:40px}.banner-brand__content{flex-grow:1;align-self:center;width:58.9%}.banner-brand__cover{align-self:flex-end;width:34.8%;margin-top:-30px;margin-left:60px}} :root{--pd-color-pastel-sand: #f8f5f3;--pd-color-pastel-coral: #ffeae7;--pd-color-pastel-amethyst: #eee8ff;--pd-color-pastel-emerald: #e7f0ee;--pd-color-pastel-thatch: #f5f1ee;--pd-color-pastel-neptune: #e0f0f1;--pd-color-pastel-grey: #e7ebed;--pd-color-pastel-white: #ffffff;--pd-color-pastel-fire: #ffedde;--pd-color-pastel-yellow: #fff7e3;--pd-color-pastel-red: #ffefec;--pd-color-pastel-mustard: #f5f1ee;--pd-color-pastel-violet: #ebe5f3;--pd-color-pastel-polo-blue: #e1e6f2;--pd-color-pastel-powder-blue: #e8f2fe;--pd-color-pastel-sage: #eaefeb;--pd-color-pastel-frog: #e9f7e6;--pd-color-pastel-swamp: #f2f8e9;--pd-color-catchy-sand: #eee9e1;--pd-color-catchy-coral: #ffc9bf;--pd-color-catchy-amethyst: #d6ceff;--pd-color-catchy-emerald: #cdded9;--pd-color-catchy-white: #ffffff;--pd-color-catchy-thatch: #ebe5e0;--pd-color-catchy-neptune: #c8e1e3;--pd-color-catchy-grey: #c8cfd3;--pd-color-catchy-fire: #fddcbd;--pd-color-catchy-yellow: #ffe7ab;--pd-color-catchy-red: #ffd8d0;--pd-color-catchy-mustard: #f5f1ee;--pd-color-catchy-violet: #dfd1ef;--pd-color-catchy-polo-blue: #c8cfe3;--pd-color-catchy-powder-blue: #d3e5fd;--pd-color-catchy-sage: #d6e0da;--pd-color-catchy-frog: #d8efd3;--pd-color-catchy-swamp: #e0e9d1;--pd-color-bright-emerald: #248567;--pd-color-bright-emerald-light: #87b5a7;--pd-color-bright-coral: #ff826c;--pd-color-bright-amethyst: #a496ff;--pd-color-bright-sand: #b2a48c;--pd-color-core-night: #242424;--pd-color-core-night-light: rgba(36, 36, 36, .9019607843);--pd-color-core-day: #ffffff;--pd-color-core-danger: #e44e48;--pd-color-core-primary: #248567;--pd-color-core-primary-dark: #136a50;--pd-color-core-premium: #d5ad15;--pd-color-core-accent: #6453cf;--pd-color-border-night: #242424;--pd-color-border-night-light: rgba(36, 36, 36, .6);--pd-color-border-night-lighter: rgba(36, 36, 36, .1019607843);--pd-color-border-emerald: #248567;--pd-color-border-emerald-light: rgba(36, 133, 103, .7019607843);--pd-color-border-emerald-dark: #136a50;--pd-color-border-day: #ffffff;--pd-color-border-day-light: rgba(255, 255, 255, .6);--pd-color-border-danger: #e44e48;--pd-color-border-danger-light: rgba(232, 78, 78, .5019607843);--pd-color-text-night: #242424;--pd-color-text-night-light: rgba(36, 36, 36, .7019607843);--pd-color-text-night-lighter: rgba(36, 36, 36, .5490196078);--pd-color-text-day: #ffffff;--pd-color-text-day-light: rgba(255, 255, 255, .9019607843);--pd-color-map-emerald: #248567;--pd-color-map-emerald-light: #87b5a7;--pd-color-map-coral: #ffc9bf;--pd-color-accent-sand: #d4c7b1;--pd-color-accent-coral: #ffb3a6;--pd-color-accent-amethyst: #c5bcff;--pd-color-accent-emerald: #b9cdc7}.bg-color-pastel-sand{background-color:var(--pd-color-pastel-sand)}.bg-color-pastel-coral{background-color:var(--pd-color-pastel-coral)}.bg-color-pastel-amethyst{background-color:var(--pd-color-pastel-amethyst)}.bg-color-pastel-emerald{background-color:var(--pd-color-pastel-emerald)}.bg-color-pastel-thatch{background-color:var(--pd-color-pastel-thatch)}.bg-color-pastel-neptune{background-color:var(--pd-color-pastel-neptune)}.bg-color-pastel-grey{background-color:var(--pd-color-pastel-grey)}.bg-color-pastel-white{background-color:var(--pd-color-pastel-white)}.bg-color-pastel-fire{background-color:var(--pd-color-pastel-fire)}.bg-color-pastel-yellow{background-color:var(--pd-color-pastel-yellow)}.bg-color-pastel-red{background-color:var(--pd-color-pastel-red)}.bg-color-pastel-mustard{background-color:var(--pd-color-pastel-mustard)}.bg-color-pastel-violet{background-color:var(--pd-color-pastel-violet)}.bg-color-pastel-polo-blue{background-color:var(--pd-color-pastel-polo-blue)}.bg-color-pastel-powder-blue{background-color:var(--pd-color-pastel-powder-blue)}.bg-color-pastel-sage{background-color:var(--pd-color-pastel-sage)}.bg-color-pastel-frog{background-color:var(--pd-color-pastel-frog)}.bg-color-pastel-swamp{background-color:var(--pd-color-pastel-swamp)}.bg-color-catchy-sand{background-color:var(--pd-color-catchy-sand)}.bg-color-catchy-coral{background-color:var(--pd-color-catchy-coral)}.bg-color-catchy-amethyst{background-color:var(--pd-color-catchy-amethyst)}.bg-color-catchy-emerald{background-color:var(--pd-color-catchy-emerald)}.bg-color-catchy-white{background-color:var(--pd-color-catchy-white)}.bg-color-catchy-thatch{background-color:var(--pd-color-catchy-thatch)}.bg-color-catchy-neptune{background-color:var(--pd-color-catchy-neptune)}.bg-color-catchy-grey{background-color:var(--pd-color-catchy-grey)}.bg-color-catchy-fire{background-color:var(--pd-color-catchy-fire)}.bg-color-catchy-yellow{background-color:var(--pd-color-catchy-yellow)}.bg-color-catchy-red{background-color:var(--pd-color-catchy-red)}.bg-color-catchy-mustard{background-color:var(--pd-color-catchy-mustard)}.bg-color-catchy-violet{background-color:var(--pd-color-catchy-violet)}.bg-color-catchy-polo-blue{background-color:var(--pd-color-catchy-polo-blue)}.bg-color-catchy-powder-blue{background-color:var(--pd-color-catchy-powder-blue)}.bg-color-catchy-sage{background-color:var(--pd-color-catchy-sage)}.bg-color-catchy-frog{background-color:var(--pd-color-catchy-frog)}.bg-color-catchy-swamp{background-color:var(--pd-color-catchy-swamp)}.bg-color-bright-emerald{background-color:var(--pd-color-bright-emerald)}.bg-color-bright-emerald-light{background-color:var(--pd-color-bright-emerald-light)}.bg-color-bright-coral{background-color:var(--pd-color-bright-coral)}.bg-color-bright-amethyst{background-color:var(--pd-color-bright-amethyst)}.bg-color-bright-sand{background-color:var(--pd-color-bright-sand)}.bg-color-core-night{background-color:var(--pd-color-core-night)}.bg-color-core-night-light{background-color:var(--pd-color-core-night-light)}.bg-color-core-day{background-color:var(--pd-color-core-day)}.bg-color-core-danger{background-color:var(--pd-color-core-danger)}.bg-color-core-primary{background-color:var(--pd-color-core-primary)}.bg-color-core-primary-dark{background-color:var(--pd-color-core-primary-dark)}.bg-color-core-premium{background-color:var(--pd-color-core-premium)}.bg-color-core-accent{background-color:var(--pd-color-core-accent)}.bg-color-border-night{background-color:var(--pd-color-border-night)}.bg-color-border-night-light{background-color:var(--pd-color-border-night-light)}.bg-color-border-night-lighter{background-color:var(--pd-color-border-night-lighter)}.bg-color-border-emerald{background-color:var(--pd-color-border-emerald)}.bg-color-border-emerald-light{background-color:var(--pd-color-border-emerald-light)}.bg-color-border-emerald-dark{background-color:var(--pd-color-border-emerald-dark)}.bg-color-border-day{background-color:var(--pd-color-border-day)}.bg-color-border-day-light{background-color:var(--pd-color-border-day-light)}.bg-color-border-danger{background-color:var(--pd-color-border-danger)}.bg-color-border-danger-light{background-color:var(--pd-color-border-danger-light)}.bg-color-text-night{background-color:var(--pd-color-text-night)}.bg-color-text-night-light{background-color:var(--pd-color-text-night-light)}.bg-color-text-night-lighter{background-color:var(--pd-color-text-night-lighter)}.bg-color-text-day{background-color:var(--pd-color-text-day)}.bg-color-text-day-light{background-color:var(--pd-color-text-day-light)}.bg-color-map-emerald{background-color:var(--pd-color-map-emerald)}.bg-color-map-emerald-light{background-color:var(--pd-color-map-emerald-light)}.bg-color-map-coral{background-color:var(--pd-color-map-coral)}.bg-color-accent-sand{background-color:var(--pd-color-accent-sand)}.bg-color-accent-coral{background-color:var(--pd-color-accent-coral)}.bg-color-accent-amethyst{background-color:var(--pd-color-accent-amethyst)}.bg-color-accent-emerald{background-color:var(--pd-color-accent-emerald)}*,*:before,*:after{box-sizing:border-box}html{font-family:sans-serif;line-height:1.15;-webkit-text-size-adjust:100%;-moz-text-size-adjust:100%;text-size-adjust:100%;-ms-overflow-style:scrollbar;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}body{margin:0;font-family:graphikalt,-apple-system,blinkmacsystemfont,Segoe UI,roboto,Helvetica Neue,arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji",Segoe UI Symbol,"Noto Color Emoji";font-size:14px;font-weight:400;color:#242424;text-align:left;line-height:1.5;background-color:#fff}@media (min-width: 600px){body{font-size:16px}}[tabindex="-1"]:focus{outline:0!important}a{color:#248567;text-decoration:none}@media (min-width: 600px){a:hover,a:focus{color:#136a50;text-decoration:none}a:hover:not([class]),a:focus:not([class]){text-decoration-line:underline;text-decoration-thickness:1px;text-underline-offset:.2em}}a:not([href],[tabindex]){color:inherit;text-decoration:none}a:not([href],[tabindex]):hover,a:not([href],[tabindex]):focus{color:inherit;text-decoration:none}a:not([href],[tabindex]):focus{outline:0}abbr[title]{border-bottom:0;text-decoration:underline;-webkit-text-decoration:underline dotted;text-decoration:underline dotted;cursor:help}address{font-style:normal;line-height:inherit}sub,sup{position:relative;font-size:75%;line-height:0;vertical-align:baseline}sub{bottom:-.25em}sup{top:-.5em}small{font-size:80%}pre,code,kbd,samp{font-family:sfmono-regular,menlo,monaco,consolas,Liberation Mono,Courier New,monospace;font-size:1em}pre{overflow:auto;-ms-overflow-style:scrollbar}img{border-style:none;vertical-align:middle}svg{overflow:hidden;vertical-align:middle}table{border-collapse:collapse}caption{caption-side:bottom;text-align:left}th{text-align:inherit}label{display:inline-block}button{border-radius:0}button:focus-visible{outline:1px dotted;outline:5px auto -webkit-focus-ring-color}input,button,select,optgroup,textarea{margin:0;font-family:inherit;font-size:inherit;line-height:inherit}button,input{overflow:visible}button,select{text-transform:none}button,html [type=button],[type=reset],[type=submit]{-moz-appearance:button;-webkit-appearance:button;appearance:button}button::-moz-focus-inner,[type=button]::-moz-focus-inner,[type=reset]::-moz-focus-inner,[type=submit]::-moz-focus-inner{padding:0;border-style:none}input[type=radio],input[type=checkbox]{box-sizing:border-box;padding:0}input[type=date],input[type=time],input[type=datetime-local],input[type=month]{-moz-appearance:listbox;-webkit-appearance:listbox;appearance:listbox}textarea{overflow:auto;resize:vertical}fieldset{min-width:0;border:0}legend{display:block;width:100%;max-width:100%;font-size:1.5rem;color:inherit;line-height:inherit;white-space:normal}progress{vertical-align:baseline}[type=number]::-webkit-inner-spin-button,[type=number]::-webkit-outer-spin-button{height:auto}[type=search]{outline-offset:-2px;-moz-appearance:none;-webkit-appearance:none;appearance:none}[type=search]::-webkit-search-cancel-button,[type=search]::-webkit-search-decoration{-webkit-appearance:none;-moz-appearance:none;appearance:none}::-webkit-file-upload-button{font:inherit;-webkit-appearance:button;-moz-appearance:button;appearance:button}main{display:block}output{display:inline-block}summary{display:list-item;cursor:pointer}template{display:none}[hidden]{display:none!important}body,h1,h2,h3,h4,h5,h6,p,blockquote,ul,ol,li,dl,dt,dd,address,figure,pre,caption,label,legend,fieldset{margin:0;padding:0}li{list-style:none}:root{--pd-fixed-element-top-offset: calc( var(--wp-admin--admin-bar--height, 0px) + var(--header-fixed-height) )}@font-face{font-family:GraphikAlt;font-display:swap;src:url(https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Regular-Cy-Web.woff2) format("woff2"),url(https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Regular-Cy-Web.woff) format("woff");font-weight:400}@font-face{font-family:GraphikAlt;font-display:swap;src:url(https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Semibold-Cy-Web.woff2) format("woff2"),url(https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Semibold-Cy-Web.woff) format("woff");font-weight:600}@font-face{font-family:GraphikAlt;font-display:swap;src:url(https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Bold-Cy-Web.woff2) format("woff2"),url(https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Bold-Cy-Web.woff) format("woff");font-weight:700}.container{max-width:1200px;margin-right:auto;margin-left:auto;padding-right:20px;padding-left:20px}@media (min-width: 600px){.container{padding-right:60px;padding-left:60px}}.container--small{max-width:820px}.container--narrow{max-width:1000px}.container--wide{max-width:1400px}.container--full-width{max-width:100%}.button,.button-primary,.button-secondary{display:inline-flex;align-items:center;justify-content:center;min-width:180px;padding:14px 24px 15px;border:1px solid transparent;border-radius:4px;box-shadow:none;font-weight:600;text-decoration:none;line-height:1.2;cursor:pointer}.button--small,.button-primary--small,.button-secondary--small{min-width:140px;padding:11px 20px;font-size:14px}.button--width-full,.button-primary--width-full,.button-secondary--width-full{width:100%}.button:hover,.button:focus,.button-primary:hover,.button-primary:focus,.button-secondary:hover,.button-secondary:focus{outline:none}.button{border-color:#2424241a;color:#242424;background:#fff}.button:hover,.button:focus{border-color:#ccc;color:#242424}.button-primary{border-color:#248567;color:#fff;background:#248567}.button-primary:hover,.button-primary:focus{border-color:#136a50;color:#fff;background:#136a50}.button-secondary{border-color:#2485674d;color:#248567;background:#fff}.button-secondary:hover,.button-secondary:focus{border-color:#24856799;color:#248567}.button-outline{padding:11px 18px;border:1px solid rgba(36,133,103,.3);border-radius:3px;font-size:14px;font-weight:600;color:#248567;text-decoration:none;line-height:1.2;background-color:transparent}.button-outline:hover,.button-outline:focus{border-color:#24856799;color:#248567;outline:none}.button-icon{display:inline-flex;flex-shrink:0;align-items:center;justify-content:center;width:40px;height:40px;margin:0;padding:0;border:none;background:transparent}.button-icon:hover,.button-icon:focus{outline:none}.button--loading .button__icon:not(.button__icon--loading){display:none}.button--loading .button__icon--loading{display:block}.button-flat{border-color:#2424244d}@media (min-width: 600px){.button-flat:hover,.button-flat:focus{border-color:#24242499}}.button__icon{margin-left:10px;fill:currentcolor}.button__icon--loading{display:none}.button__icon--arrow{transition:transform .25s cubic-bezier(.4,.1,.5,1.5);will-change:transform}.button-text{display:inline-flex;align-items:center;margin:0;padding:0;border:none;font-weight:600;color:#248567;line-height:1.2;background:none;cursor:pointer}.button-text:hover,.button-text:focus{color:#136a50;outline:none}.button-text:hover .button-text__icon--arrow,.button-text:focus .button-text__icon--arrow{transform:translate(6px)}.button-text--dark{color:#242424}.button-text--dark:hover,.button-text--dark:focus{color:#242424;opacity:.6}.button-text--dark-transparent{color:#242424}.button-text--dark-transparent:hover,.button-text--dark-transparent:focus{color:#242424;opacity:.6}.button-text--white{color:#fff}.button-text--white:hover,.button-text--white:focus{color:#248567}.button-text--small{font-size:14px}.button-text__icon{margin-left:6px;fill:currentcolor}.button-text__icon--arrow{transition:transform .25s cubic-bezier(.4,.1,.5,1.5);will-change:transform}.author{display:inline-flex;align-items:center}.author:hover .author__name{color:#248567}.author__avatar{flex-shrink:0;width:40px;height:40px;margin-right:10px;border-radius:50%}.author__data{display:flex;flex-direction:column;margin:0;font-style:normal}.author__name{transition:color .25s}.authors .authors__container{display:flex;flex-direction:column;gap:30px}@media (min-width: 768px){.authors .authors__container{flex-direction:row}}@media (min-width: 1200px){.authors .authors__container{flex-direction:column}}@media (min-width: 768px){.authors .authors__row{max-width:50%}}@media (min-width: 1200px){.authors .authors__row{max-width:none}}.authors .authors__heading{font-size:14px}.authors .author{align-items:start}.posts-group__header{margin-bottom:40px}.posts-group__title{margin-right:20px}.posts-group__link{display:inline-flex;align-items:center;margin-top:16px;transition:color .25s}.posts-group__icon{margin-left:8px;transition:fill .25s;fill:#242424}@media (min-width: 600px){.posts-group__link{margin-top:0;margin-left:10px}.posts-group__link:hover .posts-group__icon,.posts-group__link:focus .posts-group__icon{fill:#248567}.posts-group__header{display:flex;align-items:flex-end;justify-content:space-between}}.featured__grid{display:flex;flex-direction:column}.featured__col{width:100%}.featured__col:first-child{margin-bottom:50px}@media (min-width: 600px){.featured__col:first-child{margin-bottom:80px}}.featured__title{position:relative;padding-bottom:20px}.featured__title:after{display:block;position:absolute;bottom:0;content:"";width:100%;height:1px;border-bottom:1px solid rgba(36,36,36,.1)}.featured__item{margin-bottom:20px}.featured__item:last-child{margin-bottom:0}@media (min-width: 768px){.featured__sticky{position:sticky;top:calc(var(--header-fixed-height) + 20px)}}@media (min-width: 960px){.featured__grid{flex-direction:row;justify-content:space-between}.featured__col{width:calc(50% - 15px)}.featured__col:first-child{margin-bottom:0}}.post-author__socials{display:flex;flex-wrap:wrap}.post-author__socials-item{display:inline-flex;align-items:center;color:#888}.post-author__socials-item:before{content:"";display:inline-block;width:3px;height:3px;margin-left:6px;margin-right:6px;border-radius:50%;font-size:inherit;background-color:#888}.post-author__socials-item:first-child:before{content:none}.hero{margin-top:calc(var(--header-height) * -2);padding-top:calc(var(--header-height) * 2);padding-bottom:50px}.hero--404,.hero--nothing-found{padding-bottom:80px}.hero__row--cover{display:flex;flex-direction:column;gap:30px}.hero__tagline{margin-top:.75em;color:#888}.hero__cta{margin-top:2.5em}.hero__search{width:100%;margin-top:36px}.hero__meta{margin-top:20px}@media (min-width: 600px){.hero{padding-bottom:80px}.hero--404,.hero--nothing-found{padding-bottom:120px}.hero__search{margin-top:48px}}@media (min-width: 768px){.hero__search{width:calc(66.6666666667% - 10px)}.hero__meta{margin-top:30px}.hero__row{display:flex;justify-content:space-between}.hero__row--cover{justify-content:normal;flex-direction:row}.hero__row--cover .hero__col{width:100%;max-width:500px}.hero__row--cover .hero__col--cover{max-width:550px}.hero__col{width:calc(50% - 15px)}}@media (min-width: 960px){.hero--404,.hero--nothing-found{padding-bottom:160px}.hero__search{margin-top:64px}}.hero-author{display:flex;flex-direction:column;align-items:center;margin-top:25px;margin-bottom:60px;text-align:center}.hero-author__avatar{margin-bottom:24px;border-radius:100%;object-fit:cover}.hero-author__name{margin-bottom:12px;font-size:24px;line-height:1.2}.hero-author__meta{margin-bottom:24px;font-size:14px}.hero-author__bio{margin-bottom:24px}@media (min-width: 600px){.hero-author{margin-top:80px}.hero-author__name{font-size:36px}.hero-author__meta{margin-bottom:28px}}@media (min-width: 960px){.hero-author{margin-bottom:80px}.hero-author__name{font-size:48px}}.logo{font-size:0}.logo__blog{margin-left:6px;transform:translateY(1px)}.logo__text{fill:#242424}@media (min-width: 960px){.logo{margin-right:40px}.logo--notary{margin-right:20px}.logo__main:hover .logo__text,.logo__blog:hover .logo__text{fill:#248567}}.main{padding-top:80px}@media (min-width: 600px){.main{padding-top:120px}}.meta{display:flex;flex-wrap:wrap;font-size:14px}.meta__item{display:inline-flex;align-items:center;position:relative;transition:color .25s}.meta__item--date{color:#888}.meta__item:after{content:"";display:inline-block;width:3px;height:3px;right:5px;border-radius:50%;margin:0 4px;font-size:inherit;background-color:#888}.meta__item:last-child:after{content:none}@media (min-width: 600px){.meta{font-size:12px}.meta--size-m{font-size:16px}}.pagination{display:flex;justify-content:space-between;align-items:flex-end}.pagination__pages{font-weight:700;color:#e7ebed}.pagination__links{display:flex}.pagination__link{display:inline-flex;padding:6px 10px;align-items:center;font-weight:600;transition:color .25s}.pagination__link--hidden{visibility:hidden}.pagination__link--prev{margin-right:auto}.pagination__link--next{margin-left:auto}.pagination__item{font-weight:600}.pagination__item--active{padding:6px 10px;border-radius:4px;background-color:#e7ebed}.pagination__icon{width:14px;transition:fill .25s}.pagination__icon--prev{margin-right:10px}.pagination__icon--next{margin-left:10px}@media (min-width: 600px){.pagination__link:hover .pagination__icon,.pagination__link:focus .pagination__icon{fill:#248567}}.search,.search__wrapper{position:relative}.search__input{display:block;width:100%;min-height:40px;padding:7px 30px 7px 0;border:1px solid transparent;border-bottom-color:#2424241a;border-radius:0;font-family:inherit;font-size:16px;line-height:1.2;outline:none;background-color:transparent;transition:border-color .25s;-moz-appearance:none;-webkit-appearance:none;appearance:none}.search__input:hover{border-bottom-color:#24242499}.search__input:focus{border-bottom-color:#248567}.search__input::-moz-placeholder{color:#888}.search__input::placeholder{color:#888}.search__button{position:absolute;top:50%;right:-9px;transform:translateY(-50%)}.search__button:hover .search__icon,.search__button:focus .search__icon{fill:#248567}.search__icon{width:auto}.search__label{margin-top:10px}.promobar{position:relative;z-index:10;overflow:hidden;max-height:300px;color:#fff;background-color:#141414;transition:max-height .25s}.promobar--hidden{max-height:0}.promobar--theme-light .promobar__link{color:#242424}.promobar--theme-light .promobar__close-icon{fill:#242424}.promobar__image{position:absolute;right:0;bottom:-12px;left:auto;width:135px}.promobar__container{display:flex;position:relative;padding-top:20px;padding-bottom:20px}.promobar__link{margin-right:auto;padding-right:30px;font-size:14px;color:#fff}.promobar__title{padding-right:40px;padding-bottom:10px;font-size:14px}.promobar__tagline{display:block}.promobar__label{display:block;margin-top:10px;white-space:nowrap}.promobar__close{position:absolute;top:10px;right:-10px;width:40px;height:40px;border:none;opacity:.6;background-color:transparent}.promobar__close:hover,.promobar__close:focus{opacity:1;outline:none;cursor:pointer}.promobar__close-icon{fill:#fff}.promobar--with-image .promobar__container{padding-bottom:60px}.promobar--no-padding .promobar__container{padding-bottom:10px}@media (min-width: 600px){.promobar__container{padding-top:15px;padding-bottom:15px}.promobar__title{padding-bottom:0}.promobar__close{top:5px}.promobar__image{inset:50% auto auto 0;transform:translateY(-50%)}.promobar__label{margin-top:3px}.promobar--with-image .promobar__container{margin-left:-50px;padding-bottom:15px;padding-left:160px}}@media (min-width: 960px){.promobar__container{margin-left:0}.promobar__tagline{display:inline;margin-right:30px}.promobar__label{display:inline;margin-top:0}.promobar--with-image .promobar__container{margin-left:0}}.socials{display:flex;margin:-10px}.socials__item{display:flex;align-items:center;justify-content:center;padding:10px}.socials__link{display:inline-flex}.socials__link path{transition:.25s;fill:#242424}.socials__link:hover,.socials__link:focus{outline:none}.socials__link:hover .icon__hover--opacity,.socials__link:focus .icon__hover--opacity{opacity:1}.socials__link--facebook:hover path,.socials__link--facebook:focus path{fill:#415993}.socials__link--linkedin:hover path,.socials__link--linkedin:focus path{fill:#2966bc}.socials__link--twitter:hover path,.socials__link--twitter:focus path{fill:#4aa0eb}.socials__link--youtube:hover path,.socials__link--youtube:focus path{fill:red}.sharing{display:flex;margin:-3px}.sharing__item{display:flex;align-items:center;justify-content:center;padding-right:16px}.sharing__item:last-child{padding-right:0}.sharing__link{position:relative}.sharing__link--copy{padding:0;cursor:pointer;border:none;background:none}.sharing__link--copy:focus{outline:none}.sharing__tooltip{position:absolute;opacity:0;top:75px;right:18px;color:#fff;text-align:center;font-size:14px;white-space:nowrap;padding:15px 20px;background-color:#000;border-radius:4px;transform:translateY(-28px) translate(50%);z-index:0;transition:opacity .25s ease}.sharing__tooltip:before{content:"";position:absolute;top:-29px;left:50%;transform:translate(-50%) translateY(98%) rotateX(0);border-style:solid;border-width:10px 5px 5px;border-color:transparent transparent #000}.sharing__tooltip--visible{opacity:1;z-index:1}.sharing__icon circle{fill:#242424;transition:fill .25s}.sharing__icon--copy-link:hover circle{fill:#248567}.sharing__icon--twitter:hover circle{fill:#1da1f2}.sharing__icon--facebook:hover circle{fill:#4267b2}.sharing__icon--linkedin:hover circle{fill:#0e76a8}.sharing-footer{padding-top:40px;padding-bottom:40px;border-top:1px solid rgba(36,36,36,.1);border-bottom:1px solid rgba(36,36,36,.1)}@media (min-width: 600px){.sharing-footer{padding-top:80px;padding-bottom:80px}}.sharing-footer__title{font-weight:400}.pill{display:inline-flex;align-items:center;padding:4px;border-radius:4px;font-size:10px;font-weight:600;color:#fff;text-transform:uppercase;line-height:1;background-color:#c8cfd3}.pill--blue{background-color:#4a90e2}.pill--green{background-color:#248567}.pill--upcoming{color:#fff;background-color:#ff5233}.image-block,.image-block img{display:block;width:100%;height:auto}.tabs__item{margin-right:4px}.tabs__item:last-child{margin-right:0}.tabs__link{display:block;padding:7px 10px;border:1px solid rgba(36,36,36,.1);border-radius:4px;color:#242424;line-height:1}.tabs__link--active{border-color:#242424}.nav-tags--overlap-right:after,.nav-tags--overlap-left:before{display:block;position:absolute;top:0;z-index:10;content:"";width:26px;height:100%;pointer-events:none}.nav-tags{position:relative}.nav-tags--overlap-left:before{left:0;background:linear-gradient(90deg,#fff,#fff0)}.nav-tags--overlap-right:after{right:0;background:linear-gradient(270deg,#fff,#fff0)}.nav-tags--center{justify-content:center}.nav-tags__list{position:relative;overflow:hidden}.nav-tags__item{display:flex;padding:2px}.nav-tags__link{padding:6px 10px;border:1px solid rgba(36,36,36,.1);border-radius:4px;font-size:14px;color:#242424;line-height:1.2;white-space:nowrap;-webkit-user-select:none;-moz-user-select:none;user-select:none}.nav-tags__link:hover,.nav-tags__link:focus{border-color:#2424244d;color:#242424;outline:none}.nav-tags__link.active{border-color:#242424}.nav-tags__link.active:hover,.nav-tags__link.active:focus{border-color:#242424;color:#242424}@media (min-width: 960px){.nav-tags{flex-wrap:wrap}.nav-tags__list{padding-bottom:0}}.collapsible__item{cursor:default;overflow-anchor:none}.collapsible__item:not(.collapsible__item--border-bottom){border-top:1px solid rgba(36,36,36,.1)}.collapsible__item--active .collapsible__header{position:sticky;top:0;z-index:1;background-color:#fff}.collapsible__item--border-bottom{border-bottom:1px solid rgba(36,36,36,.1)}.collapsible__item--border-bottom .collapsible__header{height:53px;padding:16px 20px}.collapsible__item--border-bottom .collapsible__body{background-color:#f8f5f3}.collapsible__header{padding:1em 0}.collapsible__header-title{display:flex;align-items:center;justify-content:space-between;position:relative;width:100%;padding:0;border:none;color:#242424;text-align:left;background-color:transparent;-moz-appearance:none;-webkit-appearance:none;appearance:none}.collapsible__header-title:focus{outline:none}.collapsible__header-title--arrow{color:#248567}.collapsible__header-title--arrow.collapsed,.collapsible__header-title--arrow.collapsible__header-title--collapsed{color:#242424}.collapsible__header-title.collapsed .collapsible__header-arrow,.collapsible__header-title--collapsed .collapsible__header-arrow{transform:rotate(0)}.collapsible__header-title--collapsible{color:#248567}.collapsible__header-title--collapsible.collapsed{color:#242424}.collapsible__header-title--current,.collapsible__header-title--current-child,.collapsible__header-title--current-child.collapsed,.collapsible__header-title--current-child.collapsible__header-title--collapsed{color:#248567}.collapsible__header-arrow{width:1em;height:1em;transform:rotate(180deg);transition:transform .25s ease-in-out;pointer-events:none;will-change:transform;fill:currentcolor}.collapsible__header-arrow--20{width:20px;height:20px}.collapsible__content{padding-bottom:30px}@media (min-width: 600px){.collapsible__header-title{transition:color .25s}.collapsible__header-title:hover,.collapsible__header-title--current:hover,.collapsible__header-title--current-child:hover{color:#248567}.collapsible__item--border-bottom .collapsible__header{height:auto;padding:16px 60px}}.accordion-item{border-bottom:1px solid rgba(0,0,0,.1)}.accordion-item__title{display:flex;align-items:flex-start;justify-content:space-between;padding:24px 0;transition:color .25s,padding-bottom .25s}.accordion-item__title:hover{color:#248567;cursor:pointer}.accordion-item__icon{transform-origin:center center;transition:transform .25s}.accordion-item__icon svg{transition:fill .25s;fill:#242424}.accordion-item__title:hover .accordion-item__icon svg{fill:#248567}.accordion-item__content{display:grid;transition:grid-template-rows .25s ease-in-out;grid-template-rows:0fr}.accordion-item__content-inner{overflow:hidden;max-width:880px}.accordion-item__content-inner:after{content:"";display:block;height:0;width:100%;padding-bottom:24px}.accordion-item--opened .accordion-item__icon{transform:rotate(180deg)}.accordion-item--opened .accordion-item__icon svg{fill:#248567}.accordion-item--opened .accordion-item__title{color:#248567;padding-bottom:20px}.accordion-item--opened .accordion-item__content{grid-template-rows:1fr}@media (min-width: 960px){.accordion-item__title{padding:32px 0}.accordion-item__content-inner:after{padding-bottom:32px}}.cta{display:flex;flex-direction:column}.cta__grid{display:flex;flex-wrap:wrap;margin:-7.5px}.cta__item{display:flex;padding:7.5px}@media (max-width: 600px){.cta__item{width:100%;max-width:335px}.cta__item--width-default{width:auto}}@media (min-width: 960px){.cta__item--desktop-wide{width:100%;max-width:295px}}.cta__button{width:100%}.cta__button--bottom{margin-bottom:7px}.cta__note{margin-top:15px;text-align:left}@media (max-width: 600px){.cta__note{max-width:320px;text-align:center}}.actions__icon{margin-right:9px}.block-footnote .accordion-item{border:none}.block-footnote .accordion-item__title{max-width:320px;justify-content:flex-start;align-items:center;padding:0}.block-footnote .accordion-item__icon{width:21px;display:inline-flex;margin-left:20px}.block-footnote .accordion-item--opened .block-footnote__content{overflow:visible;max-width:none}.block-footnote__references{display:flex;flex-direction:column;font-size:16px;gap:5px;list-style:none;counter-reset:li}@media (min-width: 960px){.block-footnote__references{font-size:18px}}.block-footnote__references li{position:relative;padding:0 0 20px 30px;counter-increment:li}.block-footnote__references li:before{content:counter(li) ". ";position:absolute;left:0}.block-footnote__references li.footnote-highlight:after{content:"";position:absolute;top:-5px;left:-10px;width:calc(100% + 20px);height:100%;background-color:#fdf6b6;z-index:-1}.block-footnote .reference-link{display:block;margin-top:10px}sup.fn a:before{content:"["}sup.fn a:after{content:"]"}a.footnote-highlight{background-color:#fdf6b6}.footer{padding-bottom:40px}.footer__row{display:flex;flex-wrap:wrap;margin:0 -10px -40px}.footer__section{margin-bottom:20px}.footer__col{width:50%;margin-bottom:40px;padding:0 10px}.footer__meta{display:flex;flex-direction:column;align-items:center;row-gap:10px}.footer__socials{margin-bottom:20px}.footer__socials .socials{justify-content:center;margin:0;-moz-column-gap:20px;column-gap:20px}.footer__socials .socials__item{padding:0}.footer__bottom{padding-top:40px}.footer__switcher{text-align:center}.footer__badges{display:flex;justify-content:center;margin-bottom:30px;margin-left:auto;-moz-column-gap:10px;column-gap:10px}.footer__socials+.footer__meta{margin-top:20px}.footer__apps{display:flex;justify-content:center;margin-bottom:30px;-moz-column-gap:10px;column-gap:10px}.footer__meta-list{display:flex;flex-wrap:wrap;justify-content:center;margin-bottom:30px;text-align:center}.footer__apps-item a{display:block}.footer__apps-item a .icon__hover--border{transition:.25s}.footer__apps-item a:hover,.footer__apps-item a:focus{outline:none}.footer__apps-item a:hover .icon__hover--border,.footer__apps-item a:focus .icon__hover--border{opacity:.6}.footer__meta-item{margin-right:10px}.footer__meta-item:last-child{margin-right:0}.footer__meta-item a{display:block}@media (min-width: 600px){.footer__col{width:33.3333333333%}}@media (min-width: 960px){.footer__col{width:20%}.footer__meta{flex-flow:row wrap;align-items:flex-start;margin-right:40px}.footer__meta-list{margin-bottom:0}.footer__bottom-row{display:flex;align-items:center;margin-bottom:20px}.footer__bottom-row:last-child{margin-bottom:0}.footer__bottom-row--bottom-align,.footer__bottom-row--bottom-align .footer__bottom-socials{align-items:flex-end}.footer__bottom-socials{display:flex;margin-left:auto}.footer__apps{justify-content:flex-start;margin-bottom:0}.footer__copyright{margin-right:30px}.footer__socials{margin-bottom:0}.footer__badges{justify-content:flex-start;margin-bottom:0}.footer__switcher{margin-left:30px;display:flex;justify-content:flex-end}}.footer-nav__pill{margin:-1px 0 -1px 2px}.footer-nav__icon{margin-left:-3px;transform:rotate(-90deg);fill:currentcolor}.footer-nav__link{display:inline-block;padding:10px 0;color:#242424b3;line-height:1.2}.footer-nav__link:hover,.footer-nav__link:focus{color:#242424}.footer-cta{display:flex}.footer-cta--with-image{flex-direction:column-reverse;align-items:center;justify-content:space-between;padding-top:50px;border-top:1px solid rgba(36,36,36,.1)}.footer-cta--with-image .footer-cta__cover{width:200px;margin-bottom:20px}.footer-cta--plain{justify-content:center;position:relative;max-width:1200px;margin:0 auto}.footer-cta--plain .footer-cta__col{z-index:10}.footer-cta--plain .footer-cta__cover{position:absolute;top:0}.footer-cta--plain .footer-cta__title{max-width:1080px}.footer-cta--plain .footer-cta__tagline{max-width:880px}.footer-cta input.hs-button{white-space:nowrap}.footer-cta__col{display:flex;flex-direction:column;align-items:center;text-align:center}.footer-cta__form{width:100%;max-width:510px}@media (min-width: 600px){.footer-cta--with-image .footer-cta__cover{margin-bottom:40px}}@media (min-width: 960px){.footer-cta--with-image{flex-direction:row;align-items:flex-start;padding-top:80px}.footer-cta--with-image .footer-cta__col,.footer-cta--with-image .cta{align-items:flex-start;text-align:left}.footer-cta--with-image .footer-cta__cover{flex-shrink:0;width:33.3333333333%;margin-bottom:0;margin-left:80px}}.footer__additional-menu{margin:0 auto}.footer__additional-menu__list-container{margin:0 -10px}.footer__additional-menu__title{text-align:center}.footer__additional-menu__list{-moz-column-count:2;column-count:2;-moz-column-gap:0;column-gap:0}.footer__additional-menu__item{width:100%;padding:0 10px;line-height:2em}@media (min-width: 600px){.footer__additional-menu__list{-moz-column-count:3;column-count:3}}@media (min-width: 960px){.footer__additional-menu__list{-moz-column-count:5;column-count:5}}.header-top-bar{display:flex;align-items:center;position:relative;z-index:20;height:var(--top-bar-height);padding:5px 0;font-size:14px;line-height:16px;background-color:#fff;transition:background-color .15s ease-in .02s;will-change:background-color}.header-top-bar--desktop{display:none}.header-top-bar--dark{background-color:#242424}.header-top-bar--dark .header-top-bar__link,.header-top-bar--dark .header-top-bar__language-switcher{color:#fff}.header-top-bar--dark .header-top-bar__link svg path,.header-top-bar--dark .header-top-bar__language-switcher svg path{fill:#fff;fill-opacity:1}.header-top-bar--dark .header-top-bar__link:hover,.header-top-bar--dark .header-top-bar__language-switcher:hover{color:#ffffffb3}.header-top-bar--dark .header-top-bar__link:hover svg path,.header-top-bar--dark .header-top-bar__language-switcher:hover svg path{fill-opacity:.7}.header-top-bar--dark .header-top-bar__link:visited,.header-top-bar--dark .header-top-bar__link:active,.header-top-bar--dark .header-top-bar__link:focus{color:#fff}.header-top-bar__container{display:flex;flex-wrap:wrap;align-items:center;justify-content:flex-end;width:100%;gap:20px}.header-top-bar__link{display:inline-flex;align-items:center;color:inherit}.header-top-bar__link:first-child{margin-left:0}.header-top-bar__link--custom{display:inline-flex}.header-top-bar__link.hide-mobile{display:none}.header-top-bar__link svg{margin-right:4px;fill:currentcolor}@media (max-width: 1279px){:root:has(.header-top-bar--mobile){--top-bar-height: 30px}}@media (min-width: 1280px){:root:has(.header-top-bar--desktop){--top-bar-height: 30px}.header-top-bar__link.hide-mobile{display:inline-flex}.header-top-bar--desktop{display:flex}.header-top-bar--mobile{display:none}}:root{--header-fixed-height: 58px;--header-height: 60px}.header{position:relative;top:0;z-index:40;height:var(--header-height);margin-bottom:calc(var(--header-height) * -1);transition:background-color .25s}.header--solid{background-color:#fff}.header--is-logo-reversed:hover .logo__text,.header--is-logo-reversed.header--sticky .logo__text{fill:#242424}.header--is-more .header__nav{flex-wrap:wrap;width:100%}.header--is-more .header-nav__link{display:inline-block}.header--is-more .header-nav__item:last-child{margin-right:0}.header .language-switcher{margin-left:auto}.header__container{display:flex;align-items:center;height:100%}.header__title,.header__logo{display:block}.header__title:hover .header__logo-sign path{fill:#248567}.header__nav{display:flex;align-items:center}.header__cta{display:flex;align-items:center;margin-left:auto}.header__btn-login{padding:12px;font-size:15px;line-height:1.2}.header__btn-signup{min-width:auto;margin-left:20px;padding:8px 12px;font-size:15px}.header__btn{position:relative;margin-right:-14px;margin-left:16px}.header__btn--menu-toggler{margin-left:auto}.header-cta+.header__btn--menu-toggler{margin-left:16px}.header__btn-menu{display:flex;align-items:center;justify-content:center;width:48px;height:48px;padding:0;border:none;background-color:transparent;cursor:pointer;fill:#242424}.header__btn-menu:hover,.header__btn-menu:focus{outline:none;transition:background-color .15s ease-in;fill:#248567}.header__btn-menu--close{position:absolute;top:0;right:0;z-index:100;background-color:#fff}.header--sticky{position:fixed;top:0;z-index:99;width:100%;height:var(--header-fixed-height);margin-bottom:calc((var(--header-fixed-height) + var(--top-bar-height, 0px)) * -1);box-shadow:0 1px #0000000d;background-color:#fff}.header--sticky .header-popup,.header--sticky .header-overlay,.header--sticky .header-nav-menu{top:var(--header-fixed-height)}.header--sticky.header--sticky-hide-extra .header__nav,.header--sticky.header--sticky-hide-extra .header__btn-login{display:none}.header--sticky .header-popup{height:calc(100% - var(--pd-fixed-element-top-offset))}@media (min-width: 600px){:root{--header-height: 80px}.header__title{padding:5px 0}.header--sticky{top:var(--wp-admin--admin-bar--height, 0)}.header-nav-dropdown .header-nav__link--current{color:#248567}.header-nav-dropdown .header-nav__link--current:hover{color:#136a50}}@media (min-width: 960px){.header__title{margin-right:20px}}@media (min-width: 1200px){:root{--header-fixed-height: 64px}.header{background-color:transparent;transition:background-color .15s ease-in .02s;will-change:background-color}.header--active,.header:hover{background-color:#fff;transition:background-color .15s ease-in}.header--active:before,.header:hover:before{background-color:#fff;transition:background-color .15s ease-in}.header--sticky{background-color:#fff}.header--sticky .header__btn-signup{border-width:1px;color:#fff;background-color:#248567}.header--sticky .header__btn-signup:hover{border-color:#136a50;color:#fff;background-color:#136a50}.header--solid{background-color:#fff}.header--static{transition:none;will-change:auto}.header--static:hover{background-color:transparent;transition:none}.header:not(.header--is-more) .header__nav{display:none}.header:not(.header--is-more) .header__btn,.header:not(.header--is-more) .header-popup{display:block}.header__btn-signup{padding-top:11px;padding-bottom:11px;border-width:1px}}@media (width >= 1280px){.header:not(.header--is-more) .header__nav{display:flex}.header:not(.header--is-more) .header__btn,.header:not(.header--is-more) .header-popup{display:none}.header .logo.hide-mobile{display:none}.header .logo.hide-tablets-desktop{display:block}}@media (width >= 1350px){.header .logo.hide-mobile{display:block}.header .logo.hide-tablets-desktop{display:none}}.header-nav{display:flex;align-items:center;font-size:14px;line-height:1.2;-moz-column-gap:24px;column-gap:24px}.header-nav__item--more{position:relative;margin-left:24px;line-height:1.2}.header-nav__link{display:block;padding:12px 0 10px;border:none;border-bottom:2px solid transparent;font-size:15px;font-weight:600;color:#242424;background:none;cursor:pointer;fill:#242424;white-space:nowrap}.header-nav__link--current{border-bottom:2px solid}.header-nav__link--active{color:#248567;border-bottom:2px solid}.header-nav__link--active .header-nav__link-arrow{transform:scaleY(-1)}.header-nav__link--current-child{border-bottom:2px solid}.header-nav__link-arrow{margin-left:2px;will-change:transform;fill:currentcolor}@media (min-width: 600px){.header-nav__item:hover .header-nav-menu--dropdown,.header-nav__item:focus .header-nav-menu--dropdown{transform:none;opacity:1;transition-delay:0s;pointer-events:auto}.header-nav__link:hover,.header-nav__link:focus{color:#248567;outline:none}.header-nav__link--current-child:hover,.header-nav__link--active:hover{color:#136a50}}.header-nav-dropdown{position:absolute;top:var(--header-height)var(--top-bar-height, 0);left:-15px;z-index:20;min-width:201px;padding:10px;border:1px solid rgba(36,36,36,.1);border-radius:4px;font-size:15px;opacity:0;background-color:#fff;transition:opacity .1s .2s;pointer-events:none}.header-nav-dropdown .header-nav__link{padding:12px;border-bottom:0}@media (min-width: 960px){.header-nav-dropdown--opened{transform:none;opacity:1;pointer-events:auto}}.header-nav-menu{position:absolute;top:var(--header-height);left:0;z-index:20;width:100%;min-width:180px;box-shadow:0 1px #0000001a;font-size:15px;opacity:0;background:#fff;transition-duration:.25s;transition-property:opacity;pointer-events:none}.header-nav-menu__featured-menu{flex:0 0 407px;width:407px;margin-left:30px;padding-top:40px;padding-bottom:60px}.header-nav-menu--opened{transform:none;opacity:1;pointer-events:auto}.header-nav-menu__content{display:flex;width:100%}.header-nav-menu__footer{padding:15px 0;border-top:1px solid rgba(0,0,0,.1)}.header-nav-menu__socials{display:flex;justify-content:flex-end}.header-nav-menu__grid{display:flex;-moz-column-gap:30px;column-gap:30px;width:100%;padding-top:40px;padding-bottom:60px}.header-nav-menu__col{display:block}.header-nav-menu__col--1{width:100%}.header-nav-menu__col--2{width:50%}.header-nav-menu__col--3{width:33.3333333333%}.header-nav-menu__col--5{width:20%}.header-nav-menu__item{display:flex;justify-content:flex-start;margin-bottom:15px;-webkit-user-select:none;-moz-user-select:none;user-select:none}.header-nav-menu__item:last-child{margin-bottom:0}.header-nav-menu__category{display:flex;flex-direction:column;height:100%}.header-nav-menu__link{display:block;padding:10px 0;color:#242424;transition:color .25s}.header-nav-menu__link:hover,.header-nav-menu__link:focus{color:#248567}.header-nav-menu__link--divider-right{padding-right:30px;border-right:1px solid rgba(36,36,36,.1)}.header-nav-menu__link--arrow{color:#242424b3}.header-nav-menu__link--current{color:#248567}.header-nav-menu__link--current:hover{color:#136a50}.header-nav-menu__link-arrow{margin-left:-3px;transform:rotate(-90deg);fill:currentcolor}.header-nav-menu__cover{max-width:100%;height:60px;margin-bottom:15px}.header-nav-menu__title:not(:last-child){margin-bottom:8px}.header-nav-menu__tagline{line-height:1.5}.header-nav-menu__icon{margin-right:12px}.header-popup{position:fixed;top:calc(var(--header-height) + var(--top-bar-height, 0px));right:0;left:0;z-index:110;overflow:visible;width:100%;height:calc(100% - var(--header-height) - var(--top-bar-height, 0px));opacity:0;transition:transform .25s,opacity .2s .1s;pointer-events:none;will-change:transform,opacity}.header-popup.ui-open{opacity:1;transition-delay:0s;pointer-events:auto}.header-popup__wrapper{position:relative;overflow:hidden;height:100%;transform:scaleY(.96);transform-origin:center 0;background-color:#fff;transition:transform .25s}.ui-open .header-popup__wrapper{transform:none}.header-popup__body{display:flex;flex-direction:column;align-items:flex-start;position:relative;overflow-y:auto;height:100%;padding:0 20px 20px}.header-popup__list{width:100%}.header-popup__subheading{display:block;padding:8px 20px 6px 0;font-size:14px;font-weight:600;color:#888;text-transform:uppercase;letter-spacing:.6px}.header-popup__link{display:block;width:100%;padding:12px 0;border:none;font-size:16px;font-weight:600;text-align:left;background-color:transparent;-webkit-user-select:none;-moz-user-select:none;user-select:none}.header-popup__link:focus{outline:none}.header-popup__link--nested{padding-right:20px;padding-left:20px}.header-popup__link--current{color:#248567}.header-popup__link-arrow-light{fill:currentcolor}.header-popup__cta{display:flex;width:100%;margin-top:auto}.header-popup__cta-item{width:100%;max-width:none;padding:7.5px}.header-popup__cta-grid{width:100%}.header-popup__button{margin:18px 20px 8px}.header-popup__head{width:100%}.header-popup__close-icon{display:block;width:20px;height:20px}@media (min-width: 480px){.header-popup__sublist{-moz-column-gap:0;column-gap:0;-moz-column-count:2;column-count:2}.header-popup__sublist li{-moz-column-break-inside:avoid;break-inside:avoid-column}}@media (min-width: 600px){.header-popup.ui-open+.header-overlay{opacity:1;pointer-events:auto;transition-delay:.1s}.header-popup{right:0;left:auto}.header-popup__wrapper{transform:translate(16px) scaleX(.98)}.ui-open .header-popup__wrapper{transform:none}.header-popup__body{padding:30px 60px 40px}.header-popup__sublist{-moz-column-count:1;column-count:1}.header-popup__body{height:100%}.header-popup__login{display:none}.header-popup__cta-item{flex:auto;width:auto;max-width:none}}@media (min-width: 768px){.header-popup{width:420px}}@media (min-width: 1200px){.header-popup{display:none}}body.header-nav-opened .header__btn-login,body.header-nav-opened .header__btn-signup{display:none}.header-overlay{display:block;position:absolute;inset:var(--header-height) 0 0 0;overflow:hidden;width:100%;height:calc(100vh - var(--header-height));opacity:0;background-color:#24242499;transition-delay:0s;transition-duration:.25s;transition-property:opacity;pointer-events:none;touch-action:none;will-change:opacity}@media (min-width: 600px){.header-popup.ui-open+.header-overlay{opacity:1;transition-delay:.1s;pointer-events:auto}}.header-search{display:flex;margin-left:auto}.header-search.ui-open{width:100%}.header-search.ui-open .header-search__popup{display:flex;opacity:1;pointer-events:auto}.header-search.ui-open .header-search__open{visibility:hidden;opacity:0}.header-search__popup{display:none;position:absolute;right:70px;z-index:100;width:calc(100% - 90px);background-color:#fff;pointer-events:none;will-change:opacity}.header-search__open{width:48px;height:48px;cursor:pointer}.header-search__open:hover .header-search__open-icon,.header-search__open:focus .header-search__open-icon{fill:#248567}.header-search__search{flex-basis:100%;margin-left:auto}.header-search__search input[type=search]{min-height:48px}.header-search__search button[type=submit]{width:48px;height:48px;cursor:pointer}.header-search__close{margin:0 -10px 0 13px}.header-search__close:hover .header-search__close-icon,.header-search__close:focus .header-search__close-icon{fill:#242424b3}.header-search__close-icon{width:20px;height:20px;fill:#24242480}.header--is-search-open .header-nav,.header--is-search-open .header-nav__item--more{display:none}@media (min-width: 600px){.header-search{position:relative}.header-search__popup{right:9px}}@media (min-width: 960px){.header-search{margin-right:20px}.header-search__popup{display:none;position:initial;width:100%;opacity:1;background-color:transparent;pointer-events:initial}.header-search__close{display:none}}@media (min-width: 1200px){.header-search{margin-right:40px}.header-search--notary{margin-right:20px}}.card-post--size-l .card-post__title{font-size:24px}.card-post__title{font-size:18px;line-height:1.2}.card-post__link{transition:color .25s;will-change:color}.card-post__cover{border-radius:8px;background-color:#242424bf;overflow:hidden;height:0;padding-top:calc(284 / 545 * 100%);position:relative;transition:transform .2s,box-shadow .2s,background .2s;will-change:transform,box-shadow,background}.card-post__cover:before{content:"";display:block;position:absolute;z-index:3;top:0;left:0;width:100%;height:100%;pointer-events:none;border-radius:inherit;border:1px solid rgba(36,36,36,.1);transition:border-color .15s}.card-post__cover-link{position:absolute;top:0;left:0;width:100%;height:100%;display:block}.card-post__image{width:100%;height:100%}@media (min-width: 600px){.card-post__title{font-size:16px}.card-post--size-l .card-post__title{font-size:32px}}@media (min-width: 768px){.card-post__title{font-size:24px}}@media (min-width: 960px){.card-post--size-s .card-post__title{font-size:16px}.card-post__cover:hover,.card-post__cover:focus{transform:translate(6px,-6px);box-shadow:-3px 3px 0 -1px #fff,-3px 3px #242424,-6px 6px 0 -1px #fff,-6px 6px #242424}.card-post__cover:hover:before,.card-post__cover:focus:before{border-color:#242424}}:root,:before{--placeholder-heading-height: 15px}.card-post-placeholder__heading:after,.card-post-placeholder__heading:before,.card-post-placeholder__heading,.card-post-placeholder__meta{display:block;width:100%;height:var(--placeholder-heading-height);margin-top:12px;border-radius:8px;background-color:#e7ebed}.card-post-placeholder{position:relative;overflow:hidden;height:305px;margin-bottom:0;background-color:#fff}.card-post-placeholder:only-child{margin-top:0}.card-post-placeholder:before{display:block;content:"";height:180px;border-radius:8px;background-color:#e7ebed}.card-post-placeholder:after{position:absolute;top:0;left:0;content:"";width:100%;height:100%;background:#e7ebed;background:linear-gradient(to right,#fff0,#fff9 30%,#fff0 81%);animation:1s linear infinite loader-animate}.card-post-placeholder__meta{width:81px;height:14px}.card-post-placeholder__heading{position:relative}.card-post-placeholder__heading:before{position:absolute;top:100%;content:"";max-width:280px}.card-post-placeholder__heading:after{position:absolute;top:calc(200% + 12px);content:"";max-width:190px}@media (min-width: 768px){:root,:before{--placeholder-heading-height: 21px}}.card-border{justify-content:space-between;padding:20px 0;border-top:1px solid rgba(36,36,36,.3)}.card-border .meta{margin-bottom:10px}.card-border__link{transition:color .25s}@media (min-width: 768px){.card-border{display:flex}.card-border .meta{padding-top:8px;margin-bottom:0}.card-border__col{width:calc(50% - 15px)}}.card-border-placeholder__heading:after,.card-border-placeholder__heading:before,.card-border-placeholder__meta{display:block;width:100%;height:var(--placeholder-heading-height);border-radius:8px;background-color:#e7ebed}.card-border-placeholder{position:relative;overflow:hidden;margin-bottom:0;background-color:#fff}.card-border-placeholder:after{position:absolute;top:0;left:0;content:"";width:100%;height:100%;background:#e7ebed;background:linear-gradient(to right,#fff0,#fff9 30%,#fff0 81%);animation:1s linear infinite loader-animate}.card-border-placeholder__meta{width:165px;height:14px}.card-border-placeholder__heading:before{top:0;content:"";max-width:475px;margin-top:8px}.card-border-placeholder__heading:after{top:0;content:"";max-width:261px;margin-top:8px}@media (min-width: 768px){.card-border-placeholder{display:flex;justify-content:space-between}.card-border-placeholder__heading:before{margin-top:0}}@keyframes loader-animate{0%{transform:translate3d(-100%,0,0)}to{transform:translate3d(100%,0,0)}}.card-solution{height:100%;border-radius:8px;background-color:#f3f5f6;transition:transform .25s;will-change:transform}.card-solution--proposals,.card-solution--quotes{background-color:#e7f0ee}.card-solution--contracts,.card-solution--esignatures{background-color:#ffeae7}.card-solution--payments{background-color:#eee8ff}.card-solution--forms{background-color:#f8f5f3}.card-solution__link{display:flex;padding:20px;color:#242424}.card-solution__link:hover,.card-solution__link:focus{color:#242424}.card-solution__cover{display:flex;flex-shrink:0;align-items:center;justify-content:center;width:43px;margin-right:20px}.card-solution__icon{fill:#242424}.card-solution__tagline{max-width:100%}.card-solution{position:relative;transition:transform .2s,box-shadow .2s,background .2s;will-change:transform,box-shadow,background}.card-solution:before{content:"";display:block;position:absolute;z-index:3;top:0;left:0;width:100%;height:100%;pointer-events:none;border-radius:inherit;border:1px solid rgba(36,36,36,.1);transition:border-color .15s}@media (min-width: 960px){.card-solution:hover,.card-solution:focus{transform:translate(6px,-6px);box-shadow:-3px 3px 0 -1px #fff,-3px 3px #242424,-6px 6px 0 -1px #fff,-6px 6px #242424}.card-solution:hover:before,.card-solution:focus:before{border-color:#242424}.card-solution__link{flex-direction:column;padding-bottom:40px}.card-solution__cover{align-items:flex-start;justify-content:flex-start;width:auto;height:62px;margin-right:0;margin-bottom:40px}}.card-promo{border-top:1px solid rgba(36,36,36,.3);padding-top:10px}.card-promo__link{display:block;line-height:1.2;transition:color .25s}.card-promo__title{font-size:18px}@media (min-width: 600px){.card-promo__title{font-size:16px}}.feature-large{display:flex;flex-direction:column;padding:60px 0}.feature-large__content{display:flex;flex-direction:column;width:100%;margin-bottom:20px}.feature-large__image{width:100%;max-width:100%;height:auto}.feature-large__cover{border-radius:8px}@media (min-width: 600px){.feature-large{padding:120px 0}}@media (min-width: 960px){.feature-large{flex-direction:row;align-items:center}.feature-large .feature-large__content{margin-bottom:0}.feature-large--reverse{flex-direction:row-reverse}.feature-large--reverse .feature-large__content{padding-right:0;padding-left:20px}.feature-large--reverse .feature-large__cover{margin-right:20px;margin-left:0}.feature-large__content{flex-direction:column;width:33.3333333333%;padding-right:1.85%}.feature-large__cover{display:block;width:64.8166666667%;margin-left:1.85%}}.card-library__link{display:block;color:#242424;transition:color .25s}.card-library__cover{overflow:hidden;margin-bottom:20px;border-radius:8px;position:relative;transition:transform .2s,box-shadow .2s,background .2s;will-change:transform,box-shadow,background}.card-library__cover:before{content:"";display:block;position:absolute;z-index:3;top:0;left:0;width:100%;height:100%;pointer-events:none;border-radius:inherit;border:1px solid rgba(36,36,36,.1);transition:border-color .15s}.card-library__pills{display:flex;flex-wrap:wrap;margin-bottom:10px}.card-library__pill{margin-right:6px}.card-library__pill:last-child{margin-right:0}.card-library__time{display:block;margin-bottom:20px}.card-library__pills+.card-library__time{margin-top:-6px}@media (min-width: 600px){.card-library__link:hover,.card-library__link:focus{color:#248567}}@media (min-width: 960px){.card-library__cover:hover,.card-library__cover:focus{transform:translate(6px,-6px);box-shadow:-3px 3px 0 -1px #fff,-3px 3px #242424,-6px 6px 0 -1px #fff,-6px 6px #242424}.card-library__cover:hover:before,.card-library__cover:focus:before{border-color:#242424}}.banner-webinar{padding-top:15px;padding-bottom:15px}@media (min-width: 768px){.banner-webinar{padding-top:40px;padding-bottom:40px}}@media (min-width: 960px){.banner-webinar{padding-top:100px;padding-bottom:100px}}.banner-email{display:flex;flex-direction:column;position:relative;overflow:hidden;padding:30px;border-radius:8px}.banner-email--plain{border:1px solid rgba(36,36,36,.3);background-color:#fff}.banner-email__notification{display:block;line-height:1.2}.banner-email__content{width:100%}.banner-email__form{max-width:510px}.banner-email__form.banner-email__form--hubspot .hs-form{flex-direction:column}.banner-email__form.banner-email__form--hubspot .hs-form>div{width:100%}.banner-email__form.banner-email__form--hubspot .hs-form .hs-button{width:100%}.banner-email__form-item{display:none}.banner-email__form-item--is-active{display:block}.banner-email__button{width:100%}@media (min-width: 600px){.banner-email{padding:60px}.banner-email--narrow{max-width:700px;margin:0 auto;padding:40px}}@media (min-width: 768px){.banner-email{flex-direction:row}.banner-email__content{display:flex;flex-direction:column;flex-grow:1;justify-content:center;width:59%;margin:0}.banner-email__form{display:inline-flex}.banner-email__form.banner-email__form--hubspot{display:block}.banner-email__form.banner-email__form--hubspot .hs-form{flex-direction:row}.banner-email__form.banner-email__form--hubspot .hs-form .hs-submit{flex:0}.banner-email__form.banner-email__form--hubspot .hs-form .hs-button{width:auto;min-width:180px}.banner-email__cover{display:block;align-self:center;width:27.1%;margin:-30px 0 -30px 8.62%}.banner-email__button{width:auto;margin-left:10px}}.input-text,.input-textarea,.input-select{display:block;width:100%;padding:7px 10px 8px;border:1px solid rgba(36,36,36,.3);border-radius:0;font-size:16px;background-color:#fff;background-clip:padding-box;-moz-appearance:none;-webkit-appearance:none;appearance:none}.input-text,.input-select{height:40px}.input-text--large,.input-textarea--large,.input-select--large{height:50px;padding:11px 15px 12px;border-radius:4px;font-size:16px}.input-text:hover,.input-textarea:hover,.input-select:hover{border-color:#24242499}.input-text:focus,.input-textarea:focus,.input-select:focus{border-color:#248567;outline:none}.input-textarea{resize:none;height:calc(112px + 2)}.input-select{position:relative;padding-right:30px;text-overflow:ellipsis;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 6' width='10' height='6' %3E%3Cpath d='M8.647.646l.706.708-4.361 4.353L.647 1.37l.706-.708 3.639 3.632L8.647.646z'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 10px center}.input-checkbox{display:flex;align-items:center}.input-checkbox__svg,.input-checkbox input{display:none}.input-checkbox input:checked~.input-checkbox__check{border-color:#248567;background-color:#248567}.input-checkbox input:checked~.input-checkbox__check .input-checkbox__svg{display:block}.input-checkbox__svg{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%)}.input-checkbox__check{flex:0 0 14px;position:relative;box-sizing:border-box;height:14px;margin-right:7px;border:1px solid rgba(36,36,36,.3);border-radius:2px}.input-checkbox__check:before{content:""}@media (min-width: 600px){.input-checkbox:hover .input-checkbox__check{border-color:#24242499}.input-checkbox:hover input:checked~.input-checkbox__check{border-color:#136a50;background-color:#136a50}}.input-text--error,.input-textarea--error{border-color:#e84e4e80}.input-text--error:hover,.input-text--error:focus,.input-textarea--error:hover,.input-textarea--error:focus{border-color:#e84e4e}.control{display:block}.control__label{display:block;margin-bottom:4px;font-size:14px;font-weight:600}.control__validator{padding-top:5px;line-height:1.3;font-size:13px;color:#e84e4e}.form{display:flex;flex-wrap:wrap;margin:-10px}.form__item{width:100%;padding:10px}@media (min-width: 600px){.form__item--half{width:50%}}.form-box{display:flex;flex-direction:column;margin-top:50px;padding:20px;gap:60px 7.81%}.form-box__col{width:100%}.form-box__cover{display:none}@media (min-width: 600px){.form-box{margin-top:80px;padding:60px 60px 40px}}@media (width >= 1100px){.form-box{flex-direction:row;padding-right:0;padding-left:0}.form-box__cover{display:block}.form-box__col{width:46.1%}.form-box__col:first-child{padding-left:60px}.form-box__col:last-child{margin-bottom:20px;padding-right:60px}.form-box__tagline{margin-bottom:45px}.form-box__tagline:last-child{margin-bottom:0}}.form-box--hubspot{overflow:hidden;margin-top:0;border-radius:16px;background-color:#f3f5f6}.form-box--hubspot .hs-button.primary{background-color:#248567}.form-box--hubspot .hs-button.primary:hover,.form-box--hubspot .hs-button.primary:focus{border-color:#136a50;background-color:#136a50}.form-box--hubspot .form-box__cover{max-width:280px;margin-bottom:-20px}.post-container,.block-cover,.wp-block-table,.wp-block-image,.wp-block-embed{max-width:1160px;margin-right:auto;margin-left:auto;padding-right:20px;padding-left:20px}@media (min-width: 600px){.post-container,.block-cover,.wp-block-table,.wp-block-image,.wp-block-embed{padding-right:40px;padding-left:40px}}.post-container--narrow{max-width:800px}@media (min-width: 600px){.post-container--narrow{max-width:880px;padding-right:80px;padding-left:80px}}.post-hero{margin-top:-100px;padding-top:100px;padding-bottom:60px}@media (min-width: 600px){.post-hero{margin-top:-120px;padding-top:120px;padding-bottom:60px}}.post-hero__wrapper{display:flex;flex-direction:column}@media (min-width: 1200px){.post-hero__wrapper{display:grid;grid-template-rows:auto 1fr auto;grid-template-columns:1fr 380px;gap:0}}.post-hero__heading{margin-bottom:30px}@media (min-width: 1200px){.post-hero__heading{margin-bottom:40px}}.post-hero__footer{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;margin:0 -10px}.post-hero__authors{margin-bottom:40px}@media (min-width: 1200px){.post-hero__authors{align-self:flex-start;margin-bottom:0;margin-left:80px}}.post-hero__meta{padding:0 10px}.post-hero__meta .meta{font-size:16px}.post-hero__sharing{display:flex;align-items:center}.post-hero__sharing-title{margin-right:1em;font-weight:400;color:#242424b3}.post-content{display:flex;flex-direction:column}.post-content .post-container,.post-content .block-cover,.post-content .wp-block-table,.post-content .wp-block-image,.post-content .wp-block-embed{padding:0}@media (min-width: 960px){.post-content{display:grid;grid-template-rows:auto 0 auto;grid-template-columns:calc(100% - 380px) 380px;gap:0}}.post-content__main{order:3}@media (min-width: 960px){.post-content__main{grid-row:3/5;grid-column:1/2}}.post-content__sidebar{order:1;margin-bottom:20px;grid-row:3/6;grid-column:1/2}@media (min-width: 960px){.post-content__sidebar{margin-left:80px;grid-row:1/5;grid-column:2/3}}.comments__title{display:flex;align-items:flex-end;padding:5px 0;border:none;border-bottom:2px solid #248567;font-weight:700;text-align:left;background-color:transparent;transition:color .25s;will-change:color}.comments__title:hover,.comments__title:focus{color:#248567;outline:none}.comments__title:hover .comments__icon,.comments__title:focus .comments__icon{fill:#248567}.comments__icon{flex-shrink:0;width:12px;height:auto;margin-bottom:6px;margin-left:10px;transform:scaleY(-1);transition:transform .25s,fill .25s;will-change:transform;fill:#242424}.comments__title.collapsed .comments__icon{transform:none}@media (min-width: 600px){.comments__icon{width:17px;height:12px}}.comments__content{padding-top:20px}@media (min-width: 600px){.comments__content{padding-top:40px}}.block-faq__item-tagline ul,.typo>ul{margin-top:1.5em}.block-faq__item-tagline ul:first-child,.typo>ul:first-child{margin-top:0}.block-faq__item-tagline ul ul,.typo>ul ul,.block-faq__item-tagline ul ol,.typo>ul ol{margin:0}.block-faq__item-tagline ul li,.typo>ul li{margin-top:.75em;margin-left:20px;list-style:disc}.block-faq__item-tagline ul li li,.typo>ul li li{margin-left:2em;list-style-type:circle}.block-faq__item-tagline ul li li li,.typo>ul li li li{list-style-type:square}.block-faq__item-tagline ol,.typo>ol{margin-top:1.5em}.block-faq__item-tagline ol:first-child,.typo>ol:first-child{margin-top:0}.block-faq__item-tagline ol ul,.typo>ol ul,.block-faq__item-tagline ol ol,.typo>ol ol{margin:0}.block-faq__item-tagline ol li,.typo>ol li{margin-top:.75em;margin-left:20px;padding-left:6px;list-style:decimal}.block-faq__item-tagline ol li li,.typo>ol li li{margin-left:2em;list-style-type:upper-roman}.block-faq__item-tagline ol li li li,.typo>ol li li li{list-style-type:lower-roman}.typo>*:first-child{margin-top:0!important}.typo>h1,.typo>h2,.typo>h3,.typo>h4,.typo>h5,.typo>h6{margin-top:2em;line-height:1.2}.typo>h2+h3{margin-top:.75em}.typo>h3+h4{margin-top:1em}.typo>p,.typo>ul,.typo>ol,.typo>table,.typo>pre{margin-top:1.5em}.typo>.has-medium-font-size{margin-bottom:1.5em}.typo>figure figcaption{margin-top:1em}.typo>figure figcaption a:hover{text-decoration:underline}.typo>img,.typo>p>img{display:block;max-width:100%;height:auto}.typo>h1 .text-highlight,.typo>h2 .text-highlight,.typo>h3 .text-highlight,.typo>h4 .text-highlight,.typo>h5 .text-highlight,.typo>h6 .text-highlight,.typo>p .text-highlight,.typo>blockquote .text-highlight,.typo>cite .text-highlight,.typo>pre .text-highlight,.typo>ul li .text-highlight,.typo>ol li .text-highlight,.typo>figure .text-highlight,.typo>table .text-highlight{padding:.125em 0;background:#fdf6b6}.typo>table{width:calc(100% - 40px);min-width:240px;max-width:1080px;margin-top:2em;margin-bottom:2em;border:1px solid rgba(36,36,36,.1);border-collapse:collapse}@media (min-width: 600px){.typo>table{width:calc(100% - 80px)}}.typo>table th,.typo>table td{padding:15px;border:1px solid rgba(36,36,36,.1)}.typo>table.is-style-stripes td{border-color:transparent}.typo>table.is-style-stripes tr:nth-child(odd){background-color:#f3f5f6}.wp-block-embed.is-type-video,.wp-block-embed.is-provider-wistia-inc{padding:0!important}.wp-block-embed.is-type-video .wp-block-embed__wrapper,.wp-block-embed.is-provider-wistia-inc .wp-block-embed__wrapper{position:relative;height:0;padding-top:56.25%;box-shadow:0 2px 8px #00000026}.wp-block-embed.is-type-video iframe,.wp-block-embed.is-provider-wistia-inc iframe{position:absolute;top:0;left:0;display:block;width:100%;height:100%;border:none}.wp-block-image img{display:block;width:100%;height:auto}.wp-block-image figcaption{margin-top:1em}.wp-block-image figcaption a:hover{text-decoration:underline}.wp-block-table{overflow-x:auto;margin-top:2em;margin-bottom:2em}.wp-block-table table{border-collapse:collapse;width:100%;min-width:240px;border:1px solid rgba(36,36,36,.1)}.wp-block-table table th,.wp-block-table table td{padding:15px;border:1px solid rgba(36,36,36,.1)}.wp-block-table table.has-fixed-layout{table-layout:fixed}.wp-block-table.is-style-stripes table td{border-color:transparent}.wp-block-table.is-style-stripes table tr:nth-child(odd){background-color:#f3f4f5}.typo>.wp-block-quote,.typo>blockquote{max-width:800px;margin-right:auto;margin-left:auto;padding-right:40px;padding-left:40px}@media (min-width: 600px){.typo>.wp-block-quote,.typo>blockquote{max-width:880px;padding-right:80px;padding-left:80px}}.typo>.wp-block-quote>p,.typo>blockquote>p{margin-bottom:1em}.typo>.wp-block-quote>cite,.typo>blockquote>cite{font-style:normal;font-weight:700}.block-banner{display:flex;flex-direction:column;position:relative;overflow:hidden;border-radius:4px;box-shadow:0 2px 8px #00000026;color:#242424;background:#ffc048}.block-banner:hover,.block-banner:focus{color:#242424}.block-banner:hover .block-banner__icon,.block-banner:focus .block-banner__icon{transform:translate(6px)}.block-banner--solution-contracts{background:#d6ceff;color:#242424}.block-banner--solution-contracts:hover,.block-banner--solution-contracts:focus{color:#242424}.block-banner--solution-esignatures{background:#248567;color:#fff}.block-banner--solution-esignatures:hover,.block-banner--solution-esignatures:focus{color:#fff}.block-banner--solution-proposals{background:#ffc9bf;color:#242424}.block-banner--solution-proposals:hover,.block-banner--solution-proposals:focus{color:#242424}.block-banner--solution-quotes{background:#cdded9;color:#242424}.block-banner--solution-quotes:hover,.block-banner--solution-quotes:focus{color:#242424}.block-banner--ebook-3-deal-closing-methods{background:#d6ceff;color:#242424}.block-banner--ebook-3-deal-closing-methods:hover,.block-banner--ebook-3-deal-closing-methods:focus{color:#242424}.block-banner--ebook-actionable-insights{background:#eee9e1;color:#242424}.block-banner--ebook-actionable-insights:hover,.block-banner--ebook-actionable-insights:focus{color:#242424}.block-banner--ebook-best-shopping-guide{background:#cdded9;color:#242424}.block-banner--ebook-best-shopping-guide:hover,.block-banner--ebook-best-shopping-guide:focus{color:#242424}.block-banner--ebook-contract-management{background:#248567;color:#fff}.block-banner--ebook-contract-management:hover,.block-banner--ebook-contract-management:focus{color:#fff}.block-banner--ebook-contract-management-success{background:#eee9e1;color:#242424}.block-banner--ebook-contract-management-success:hover,.block-banner--ebook-contract-management-success:focus{color:#242424}.block-banner--ebook-esignature{background:#248567;color:#fff}.block-banner--ebook-esignature:hover,.block-banner--ebook-esignature:focus{color:#fff}.block-banner--ebook-how-to-build-sales-team{background:#cdded9;color:#242424}.block-banner--ebook-how-to-build-sales-team:hover,.block-banner--ebook-how-to-build-sales-team:focus{color:#242424}.block-banner--ebook-how-to-hack-sales-pipeline{background:#cdded9;color:#242424}.block-banner--ebook-how-to-hack-sales-pipeline:hover,.block-banner--ebook-how-to-hack-sales-pipeline:focus{color:#242424}.block-banner--ebook-leveraging-technology{background:#cdded9;color:#242424}.block-banner--ebook-leveraging-technology:hover,.block-banner--ebook-leveraging-technology:focus{color:#242424}.block-banner--ebook-only-sales-templates{background:#cdded9;color:#242424}.block-banner--ebook-only-sales-templates:hover,.block-banner--ebook-only-sales-templates:focus{color:#242424}.block-banner--ebook-proposals-automation{background:#eee9e1;color:#242424}.block-banner--ebook-proposals-automation:hover,.block-banner--ebook-proposals-automation:focus{color:#242424}.block-banner--ebook-proposal-process-optimization{background:#ffc9bf;color:#242424}.block-banner--ebook-proposal-process-optimization:hover,.block-banner--ebook-proposal-process-optimization:focus{color:#242424}.block-banner--ebook-quoting-software{background:#ffc9bf;color:#242424}.block-banner--ebook-quoting-software:hover,.block-banner--ebook-quoting-software:focus{color:#242424}.block-banner--ebook-sales-closing-pro-guide{background:#d6ceff;color:#242424}.block-banner--ebook-sales-closing-pro-guide:hover,.block-banner--ebook-sales-closing-pro-guide:focus{color:#242424}.block-banner--ebook-sales-enablement{background:#d6ceff;color:#242424}.block-banner--ebook-sales-enablement:hover,.block-banner--ebook-sales-enablement:focus{color:#242424}.block-banner--ebook-sales-essential-elements{background:#eee9e1;color:#242424}.block-banner--ebook-sales-essential-elements:hover,.block-banner--ebook-sales-essential-elements:focus{color:#242424}.block-banner--ebook-sales-mistakes{background:#eee9e1;color:#242424}.block-banner--ebook-sales-mistakes:hover,.block-banner--ebook-sales-mistakes:focus{color:#242424}.block-banner--ebook-sales-proposals{background:#248567;color:#fff}.block-banner--ebook-sales-proposals:hover,.block-banner--ebook-sales-proposals:focus{color:#fff}.block-banner--ebook-smarketing-library{background:#ffc9bf;color:#242424}.block-banner--ebook-smarketing-library:hover,.block-banner--ebook-smarketing-library:focus{color:#242424}.block-banner--ebook-state-of-deals{background:#d6ceff;color:#242424}.block-banner--ebook-state-of-deals:hover,.block-banner--ebook-state-of-deals:focus{color:#242424}.block-banner--ebook-streamline-document{background:#248567;color:#fff}.block-banner--ebook-streamline-document:hover,.block-banner--ebook-streamline-document:focus{color:#fff}.block-banner--ebook-top-sales{background:#eee9e1;color:#242424}.block-banner--ebook-top-sales:hover,.block-banner--ebook-top-sales:focus{color:#242424}.block-banner--ebook-touchless-business-documents-and-esignatures{background:#248567;color:#fff}.block-banner--ebook-touchless-business-documents-and-esignatures:hover,.block-banner--ebook-touchless-business-documents-and-esignatures:focus{color:#fff}.block-banner--infographic-new-old{background:#eee9e1;color:#242424}.block-banner--infographic-new-old:hover,.block-banner--infographic-new-old:focus{color:#242424}.block-banner--pillar-contract-management{background:#248567;color:#fff}.block-banner--pillar-contract-management:hover,.block-banner--pillar-contract-management:focus{color:#fff}.block-banner--pillar-esignatures{background:#248567;color:#fff}.block-banner--pillar-esignatures:hover,.block-banner--pillar-esignatures:focus{color:#fff}.block-banner--webinar-placeholder{background:#d6ceff;color:#242424}.block-banner--webinar-placeholder:hover,.block-banner--webinar-placeholder:focus{color:#242424}.block-banner--webinar-3-data-backed-steps{background:#ffc9bf;color:#242424}.block-banner--webinar-3-data-backed-steps:hover,.block-banner--webinar-3-data-backed-steps:focus{color:#242424}.block-banner--webinar-how-to-create-sales-training{background:#ffc9bf;color:#242424}.block-banner--webinar-how-to-create-sales-training:hover,.block-banner--webinar-how-to-create-sales-training:focus{color:#242424}.block-banner--webinar-salesforce-pandadoc{background:#248567;color:#fff}.block-banner--webinar-salesforce-pandadoc:hover,.block-banner--webinar-salesforce-pandadoc:focus{color:#fff}.block-banner--demo-document-generation{background:#cdded9;color:#242424}.block-banner--demo-document-generation:hover,.block-banner--demo-document-generation:focus{color:#242424}.block-banner--podcast-how-to-dominate-cold-outreach{background:#d6ceff;color:#242424}.block-banner--podcast-how-to-dominate-cold-outreach:hover,.block-banner--podcast-how-to-dominate-cold-outreach:focus{color:#242424}.block-banner__content{display:flex;flex-direction:column;align-items:center;max-width:100%;padding:20px;text-align:center}.block-banner__label{margin-bottom:.5em;font-weight:700}.block-banner__title{width:100%;max-width:440px;margin-bottom:1em;font-weight:400}.block-banner__button{margin-top:auto;color:inherit}.block-banner__button:hover{color:inherit}.block-banner__icon{margin-left:6px;transition:transform .25s cubic-bezier(.4,.1,.5,1.5);will-change:transform;fill:currentcolor}.block-banner__cover{display:flex;flex-shrink:0;align-items:flex-end;justify-content:center;max-width:100%}.block-banner__image{display:block;width:100%;max-width:280px;height:auto}@media (min-width: 600px){.block-banner__content{padding:30px}}@media (min-width: 768px){.block-banner{flex-direction:row}.block-banner__content{flex-basis:auto;align-items:flex-start;text-align:left}.block-banner__cover{padding:0 30px 0 0}}@media (min-width: 960px){.block-banner__content{margin-right:auto}}.block-cover{max-width:1200px}@media (min-width: 600px){.block-cover{max-width:1280px}}.block-cover__image{width:100%;height:auto}.block-form{padding:20px;box-shadow:0 8px 20px #00000026}@media (min-width: 600px){.block-form{padding:60px}}@media (min-width: 960px){.block-form{padding:80px;box-shadow:0 20px 40px #00000026}}.block-form .hs-input[type=checkbox],.block-form .hs-input[type=radio]{margin-right:10px}.block-form .hs-submit{margin-top:10px}@media (min-width: 600px){.block-form .hs-submit{margin-top:20px}}.block-form .form-hubspot--oneliner .hs-submit{margin-top:0}.block-pros-cons__title{display:flex;align-items:center}.block-pros-cons__title--pros:before,.block-pros-cons__title--cons:before{display:inline-block;content:"";width:6px;height:6px;margin-right:4px;border-radius:50%}.block-pros-cons__title--pros:before{background-color:#248567}.block-pros-cons__title--cons:before{background-color:#f62102}.block-pros-cons__item{margin-top:1em}.block-pros-cons__item:first-child{margin-top:0}.block-faq{margin-top:50px;margin-bottom:50px}.block-faq__item{border-bottom:1px solid rgba(36,36,36,.1)}.block-faq__item:first-child{border-top:1px solid rgba(36,36,36,.1)}.block-faq__item-title{position:relative;width:100%;padding:20px 37px 20px 0;border:none;font-weight:700;color:#242424;text-align:left;outline:none;background-color:transparent;transition:color .25s;cursor:pointer;-moz-appearance:none;-webkit-appearance:none;appearance:none}.block-faq__item-title:focus{outline:none}.block-faq__item-title:hover,.block-faq__item-title:focus{color:#248567}.block-faq__item-title:hover:after,.block-faq__item-title:focus:after{opacity:.5}.block-faq__item-title:after{display:block;position:absolute;top:0;right:0;content:"";width:17px;height:100%;opacity:.2;background:url("data:image/svg+xml,%3Csvg width='17' height='10' viewBox='0 0 17 10' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M1.37946 0L0 1.39831L8.51554 10L17 1.42971L15.6205 0.0313978L8.51554 7.20827L1.37946 0Z' fill='%23242424'/%3E%3C/svg%3E%0A") center center no-repeat;transition:.25s}.block-faq__item-title[aria-expanded=true]:after{transform:rotate(180deg);opacity:1}.block-faq__item-tagline{padding-right:37px;padding-bottom:20px;font-size:16px;color:#242424b3}.block-faq__item-tagline>p{margin-top:1.5em}.block-faq__item-tagline>p:first-child{margin-top:0}.block-faq__item-tagline a{color:inherit}@media (min-width: 600px){.block-faq{margin-top:80px;margin-bottom:80px}.block-faq__item-title{padding-right:48px}.block-faq__item-tagline{padding-right:48px;font-size:17px}}@media (min-width: 960px){.block-faq{margin-top:120px;margin-bottom:120px}.block-faq__item-tagline{padding-bottom:40px;font-size:18px}}.block-toc__content-wrapper--overlap-bottom:after,.block-toc__content-wrapper--overlap-top:before{display:block;position:absolute;left:0;z-index:10;content:"";width:100%;height:30px}.block-toc__content{position:relative}.block-toc__list{counter-reset:headings;padding-right:10px}.block-toc__list--manual .block-toc__link:before{display:none}.block-toc__link{counter-increment:headings}.block-toc__link:before{content:counter(headings) ". "}.block-toc__content-wrapper{position:relative}.block-toc__content-wrapper--overlap-top:before{top:0;background:linear-gradient(180deg,#fff,#fff0)}.block-toc__content-wrapper--overlap-bottom:after{bottom:0;background:linear-gradient(0,#fff,#fff0)}.block-toc__item ul{display:none;padding-left:10px}.block-toc__link{display:block;padding:6px 0;border-radius:4px;font-size:14px}.block-toc__link:hover{color:#248567}@media (min-width: 960px){.block-toc{position:sticky;top:calc(var(--pd-fixed-element-top-offset) + 20px)}.block-toc__item{margin-bottom:4px}.block-toc__item--active ul{display:block}.block-toc__content-wrapper{margin:0 -10px}.block-toc__link{padding:6px 10px;color:#242424}.block-toc__link:focus{color:#242424}.block-toc__link--active{background-color:#e7ebed}}.block-pullquote{max-width:800px;margin-right:auto;margin-left:auto;padding-right:40px;padding-left:40px}@media (min-width: 600px){.block-pullquote{max-width:880px;padding-right:80px;padding-left:80px}}.block-pandadoc-embed{position:relative;height:90vh;min-height:460px;max-height:640px}.block-pandadoc-embed:before{display:block;position:absolute;top:0;left:0;content:"";width:100%;height:100%;box-shadow:inset 0 0 0 1px #2424244d;pointer-events:none}@media (min-width: 600px){.block-pandadoc-embed{max-height:none}}@media (height >= 1000px){.block-pandadoc-embed{height:80vh}}.block-pandadoc-embed__frame{display:block;width:100%;height:100%;border:none}.breadcrumb{display:flex;flex-wrap:wrap;margin:-2px 0 18px;line-height:1.2;font-weight:600;font-size:14px}.breadcrumb--narrow{margin-right:auto;margin-left:auto;width:100%;max-width:880px}.breadcrumb__item{display:flex;align-items:center;position:relative}.breadcrumb__item:after{content:"";display:block;width:5px;height:9px;margin:0 9px;background:no-repeat center url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 5 9'%3E%3Cpath d='M.38 1.22l.64-.64 3.92 3.93-3.91 3.91-.63-.64 3.27-3.27L.38 1.22z'/%3E%3C/svg%3E");opacity:.5}.breadcrumb__item:last-child:after{display:none}.breadcrumb__link{display:block;padding:2px 0;color:#242424b3}@media (min-width: 960px){.breadcrumb__link:hover{color:#248567}}.hero-404{display:flex;flex-direction:column-reverse}.hero-404__content{display:flex;flex-direction:column;align-items:center;text-align:center}.hero-404__cover{margin-bottom:20px}.hero-404__image{max-width:480px;margin:0 auto}.hero-404__tagline{max-width:100%}@media (min-width: 600px){.hero-404__cover{margin-bottom:60px}}@media (min-width: 960px){.hero-404{flex-direction:row}.hero-404__content{justify-content:center;align-items:flex-start;flex-shrink:0;width:400px;margin-right:60px;text-align:left}.hero-404__cover{margin:0}.hero-404__image{max-width:620px}}.circle-loader span:after,.circle-loader span{display:block;position:absolute;top:0;right:0;bottom:0;left:0}@keyframes circle-loader{0%{transform:rotate(0)}to{transform:rotate(360deg)}}.circle-loader{display:block;height:14px;width:14px;position:relative}.circle-loader span{margin:auto;height:100%;width:100%;clip:rect(9px,14px,14px,0);animation:circle-loader 1.5s linear infinite}.circle-loader span:after{content:"";margin:auto;height:14px;width:14px;border:2px solid #000;border-radius:50%}.grid-card-2{display:flex;flex-wrap:wrap}.grid-card-2__item{width:100%;margin-bottom:40px}.grid-card-2__item:last-child{margin:0}.grid-card-2__item--full{width:100%}@media (min-width: 600px){.grid-card-2{margin:0 -10px}.grid-card-2__item{width:50%;margin:0;padding:0 10px}.grid-card-2__item--full{width:100%}}@media (min-width: 768px){.grid-card-2{margin:0 -15px}.grid-card-2__item{padding:0 15px}}.grid-card-3{display:flex;justify-content:center;flex-wrap:wrap}.grid-card-3__item{width:100%;margin-bottom:46px}.grid-card-3__item--full{padding-top:50px;padding-bottom:50px}.grid-card-3__item:last-child{margin:0}@media (min-width: 600px){.grid-card-3{margin:-23px -10px}.grid-card-3__item{width:50%;margin-bottom:0;padding:23px 10px}.grid-card-3__item--full{width:100%;padding:57px 10px}}@media (min-width: 768px){.grid-card-3{margin:-30px -15px}.grid-card-3__item{padding:30px 15px}.grid-card-3__item--full{padding:50px 15px}}@media (min-width: 960px){.grid-card-3{margin:-20px -15px}.grid-card-3__item{width:33.3333333333%;padding:20px 15px}.grid-card-3__item--full{width:100%;padding:100px 15px}}.grid-card-5{display:flex;flex-wrap:wrap;margin:-5px}.grid-card-5__item{width:100%;padding:5px}@media (min-width: 960px){.grid-card-5__item{width:20%}}.grid-text-3{display:flex;flex-wrap:wrap}.grid-text-3__item{width:100%;margin-bottom:46px}.grid-text-3__item:last-child{margin:0}@media (min-width: 600px){.grid-text-3{margin:-30px}.grid-text-3__item{width:50%;margin-bottom:0;padding:30px}}@media (min-width: 960px){.grid-text-3__item{width:33.3333333333%}}.grid-featured-3{display:flex;justify-content:center;flex-wrap:wrap}.grid-featured-3__item{width:100%;margin-bottom:40px}.grid-featured-3__item:last-child{margin-bottom:0}@media (min-width: 600px){.grid-featured-3{justify-content:space-between}.grid-featured-3__item{width:calc(33.3333333333% - 30px / 2);margin:0}}.align-center{align-items:center;justify-content:center;text-align:center}.align-left{text-align:left}.align-start{align-items:start}.link-secondary{color:#242424}@media (min-width: 600px){.link-secondary:hover,.link-secondary:focus{color:#248567}}.link-meta{color:#242424b3}@media (min-width: 600px){.link-meta:hover,.link-meta:focus{color:#242424}}.link-inverse{color:#248567}@media (min-width: 600px){.link-inverse:hover,.link-inverse:focus{color:#58ce85}}.link-dashed{color:#242424;-webkit-text-decoration:underline dashed;text-decoration:underline dashed;text-decoration-color:#2424244d;transition:color,.25s;text-underline-position:under}.link-dashed:hover,.link-dashed:focus{color:#248567;-webkit-text-decoration:underline dashed;text-decoration:underline dashed;outline:none;text-underline-position:under}.link-dashed--disabled{color:#888;pointer-events:none}.link-dashed--large{border-bottom-width:2px}.h1,.h2,.h3,.typo>h2,.h4,.typo>h3,.h5,.typo>h4,.typo>table th,.wp-block-table table th,.h6,.h2-h1,.h3-h2,.accent-title{line-height:1.2}.h1{font-size:36px}@media (min-width: 600px){.h1{font-size:48px}}@media (min-width: 960px){.h1{font-size:60px}}.h2{font-size:32px}@media (min-width: 600px){.h2{font-size:42px}}.h3,.typo>h2{font-size:24px}@media (min-width: 600px){.h3,.typo>h2{font-size:32px}}.h4,.typo>h3{font-size:18px}@media (min-width: 600px){.h4,.typo>h3{font-size:24px}}.h5,.typo>h4,.typo>table th,.wp-block-table table th{font-size:16px}@media (min-width: 600px){.h5,.typo>h4,.typo>table th,.wp-block-table table th{font-size:18px}}.h6{font-size:14px}@media (min-width: 600px){.h6{font-size:16px}}.h2-h1{font-size:32px}@media (min-width: 600px){.h2-h1{font-size:42px}}@media (min-width: 1200px){.h2-h1{font-size:60px}}.h3-h2{font-size:24px}@media (min-width: 600px){.h3-h2{font-size:32px}}@media (min-width: 960px){.h3-h2{font-size:42px}}.accent-title{font-size:36px}@media (min-width: 600px){.accent-title{font-size:48px}}@media (min-width: 960px){.accent-title{font-size:70px}}.text-regular{font-weight:400}.text-semibold{font-weight:600}.text-bold{font-weight:700}.text-uppercase{text-transform:uppercase}.text-caption{font-size:12px}.text-nowrap{white-space:nowrap}.text-lead,.typo>.has-medium-font-size,.typo>.wp-block-quote>p,.typo>blockquote>p{font-size:16px}@media (min-width: 600px){.text-lead,.typo>.has-medium-font-size,.typo>.wp-block-quote>p,.typo>blockquote>p{font-size:24px}}@media (min-width: 600px){.text-body-s,.typo>figure figcaption,.wp-block-image figcaption,.typo>.wp-block-quote>cite,.typo>blockquote>cite{font-size:14px}}.text-body-m{font-size:14px}@media (min-width: 600px){.text-body-m{font-size:16px}}@media (min-width: 600px){.text-body-l,.typo>p,.typo>ul,.typo>ol,.typo>table,.typo>pre{font-size:18px}}.text-unscale-14{font-size:14px}.text-dashed{-webkit-text-decoration:underline dashed;text-decoration:underline dashed;-webkit-text-underline-position:under;-ms-text-underline-position:below;text-underline-position:under}.text-transform-none{text-transform:none}.text-body-s,.typo>figure figcaption,.wp-block-image figcaption,.typo>.wp-block-quote>cite,.typo>blockquote>cite{font-size:12px}@media (min-width: 600px){.text-body-s,.typo>figure figcaption,.wp-block-image figcaption,.typo>.wp-block-quote>cite,.typo>blockquote>cite{font-size:13px}}@media (min-width: 960px){.text-body-s,.typo>figure figcaption,.wp-block-image figcaption,.typo>.wp-block-quote>cite,.typo>blockquote>cite{font-size:14px}}.text-body-l,.typo>p,.typo>ul,.typo>ol,.typo>table,.typo>pre{font-size:16px}@media (min-width: 600px){.text-body-l,.typo>p,.typo>ul,.typo>ol,.typo>table,.typo>pre{font-size:17px}}@media (min-width: 960px){.text-body-l,.typo>p,.typo>ul,.typo>ol,.typo>table,.typo>pre{font-size:18px}}.text-unscale-12{font-size:12px}.display-mobile,.display-tablet,.display-tablet-large,.display-desktop,.display-desktop-large{display:none}@media (max-width: 599px){.display-mobile{display:var(--display-default, unset)}}@media (min-width: 600px) and (max-width: 767px){.display-tablet{display:var(--display-default, unset)}}@media (min-width: 768px) and (max-width: 959px){.display-tablet-large{display:var(--display-default, unset)}}@media (min-width: 960px) and (max-width: 1199px){.display-desktop{display:var(--display-default, unset)}}@media (min-width: 1200px){.display-desktop-large{display:var(--display-default, unset)}}.hide{display:none}@media (max-width: 599px){.hide-mobile{display:none}}@media (max-width: 767px){.hide-mobile-tablet{display:none}}@media (max-width: 959px){.hide-mobile-tablets{display:none}}@media (max-width: 1199px){.hide-mobile-tablets-desktop{display:none}}@media (min-width: 960px){.hide-desktop{display:none}}@media (min-width: 1200px){.hide-desktop-large{display:none}}@media (min-width: 768px){.hide-tablet-large-desktop{display:none}}@media (min-width: 600px){.hide-tablets-desktop{display:none}}.display-flex{display:flex}.display-inline-flex{display:inline-flex}.display-block{display:block}.mb-05em{margin-bottom:.5em}.mb-1em{margin-bottom:1em}.mb-15em{margin-bottom:1.5em}.mb-2em{margin-bottom:2em}.mb-10{margin-bottom:10px}.mb-20,.mb-40{margin-bottom:20px}@media (min-width: 600px){.mb-40{margin-bottom:40px}}.mb-60{margin-bottom:40px}@media (min-width: 768px){.mb-60{margin-bottom:60px}}.mb-80{margin-bottom:50px}@media (min-width: 600px){.mb-80{margin-bottom:80px}}.mb-3em{margin-bottom:3em}.mb-30{margin-bottom:20px}@media (min-width: 600px){.mb-30{margin-bottom:30px}}.mb-80{margin-bottom:40px}@media (min-width: 600px){.mb-80{margin-bottom:60px}}@media (min-width: 960px){.mb-80{margin-bottom:80px}}.mb-120{margin-bottom:60px}@media (min-width: 600px){.mb-120{margin-bottom:90px}}@media (min-width: 960px){.mb-120{margin-bottom:120px}}.mb-160{margin-bottom:80px}@media (min-width: 600px){.mb-160{margin-bottom:120px}}@media (min-width: 960px){.mb-160{margin-bottom:160px}}.ms-60,.wp-block-embed,.wp-block-image,.typo>.wp-block-quote,.typo>blockquote,.block-pullquote{margin-top:46px;margin-bottom:46px}@media (min-width: 960px){.ms-60,.wp-block-embed,.wp-block-image,.typo>.wp-block-quote,.typo>blockquote,.block-pullquote{margin-top:60px;margin-bottom:60px}}.ms-120{margin-top:60px;margin-bottom:60px}@media (min-width: 600px){.ms-120{margin-top:90px;margin-bottom:90px}}@media (min-width: 960px){.ms-120{margin-top:120px;margin-bottom:120px}}.mt-1em{margin-top:1em}.mt-30{margin-top:30px}.mt-60{margin-top:60px}.mr-10{margin-right:10px}.ml-10{margin-left:10px}.pt-160{padding-top:120px}@media (min-width: 600px){.pt-160{padding-top:160px}}.pt-60{padding-top:40px}@media (min-width: 600px){.pt-60{padding-top:60px}}.pt-80{padding-top:40px}@media (min-width: 600px){.pt-80{padding-top:80px}}.pt-120{padding-top:80px}@media (min-width: 600px){.pt-120{padding-top:100px}}@media (min-width: 768px){.pt-120{padding-top:120px}}.pb-80{padding-bottom:40px}@media (min-width: 600px){.pb-80{padding-bottom:80px}}.py-120{padding-top:40px;padding-bottom:40px}@media (min-width: 600px){.py-120{padding-top:80px;padding-bottom:80px}}@media (min-width: 768px){.py-120{padding-top:120px;padding-bottom:120px}}.py-60{padding-top:40px;padding-bottom:40px}@media (min-width: 600px){.py-60{padding-top:60px;padding-bottom:60px}}.px-0{padding-right:0;padding-left:0}.color-brand{color:#248567}.color-black{color:#242424}.color-meta,.typo>figure figcaption,.typo>figure figcaption a,.wp-block-image figcaption,.wp-block-image figcaption a{color:#888}.color-secondary{color:#242424b3}.color-white{color:#fff}.color-scarlet{color:#e84e4e}.bg-color-white{background-color:#fff}.bg-color-black{background-color:#242424}.bg-color-grey{background-color:#e7ebed}.bg-color-violet{background-color:#cbbedb}.bg-color-neptune{background-color:#b2d3d5}.bg-color-golden{background-color:#f7dd6d}.bg-color-bright-golden{background-color:#d5ad15}.bg-color-bright-mustard{background-color:#af8e32}.bg-color-bright-fire{background-color:#e59950}.bg-color-bright-lotus{background-color:#cb88a2}.bg-color-bright-violet{background-color:#9d84bd}.bg-color-bright-polo-blue{background-color:#798bb8}.bg-color-bright-powder-blue{background-color:#92b8ec}.bg-color-bright-neptune{background-color:#74b0b4}.bg-color-bright-sage{background-color:#9eb0a2}.bg-color-bright-frog{background-color:#9cd091}.bg-color-bright-swamp{background-color:#9fb27f}.bg-color-bright-thatch{background-color:#a9998d}.w-100{width:100%}.mw-100{max-width:100%}.w-fit-content{width:-moz-fit-content;width:fit-content}.bg-color-gold{background-color:#f7dd6d}.header__cta .header__subscribe{--display-default: inline-flex;min-width:100px;min-height:36px;margin-left:20px;padding:7px 18px;font-size:15px;line-height:18px}.header__cta .header__subscribe:first-child{margin-left:0}@media (min-width: 1200px){.header__cta .header__subscribe{min-height:42px;padding-top:9px;padding-bottom:10px}}.fade{opacity:0;transition:opacity .15s linear}.fade.show{opacity:1}.collapse{display:none}.collapse.show{display:block}.collapsing{position:relative;height:0;overflow:hidden;transition:height .35s ease}.tab-content>.tab-pane{display:none}.tab-content>.active{display:block}.ps__rail-y{display:none;background-color:#e7ebed;opacity:.9;transition:background-color .2s linear,opacity .2s linear;position:absolute}.ps__thumb-y{background-color:#c8cfd3;border-radius:8px;transition:background-color .2s linear,height .2s ease-in-out}.ps{overflow:hidden!important;overflow-anchor:none;touch-action:auto}.ps__rail-y{width:2px;right:0}.ps--active-y>.ps__rail-y{display:block}.ps__thumb-x{position:absolute}.ps__thumb-y{width:2px;right:0;position:absolute} </style> <link rel="stylesheet" href=""><link rel="dns-prefetch" href="public-site.marketing.pandadoc-static.com"><link rel="dns-prefetch" href="//js.hs-analytics.net/"><link rel="dns-prefetch" href="https://cdn.cookielaw.org"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel="alternate" hreflang="en" href="https://www.pandadoc.com/blog/pricing-strategy/" /> <link rel="alternate" hreflang="x-default" href="https://www.pandadoc.com/blog/pricing-strategy/" /> <meta name="description" content="An overview of the different types of pricing strategies, their pros, cons, and best use cases so you can decide which pricing strategy is best for you." /> <link rel="canonical" href="https://www.pandadoc.com/blog/pricing-strategy/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Understand & Master Your Pricing Strategy for Maximum Success" /> <meta property="og:description" content="An overview of the different types of pricing strategies, their pros, cons, and best use cases so you can decide which pricing strategy is best for you." /> <meta property="og:url" content="https://www.pandadoc.com/blog/pricing-strategy/" /> <meta property="og:site_name" content="Blog" /> <meta property="article:publisher" content="https://www.facebook.com/PandaDoc/" /> <meta property="article:published_time" content="2024-11-08T15:51:23+00:00" /> <meta property="article:modified_time" content="2024-11-08T15:51:26+00:00" /> <meta property="og:image" content="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_How-to-Master-Pricing-Strategy-with-CPQ.png" /> <meta property="og:image:width" content="2400" /> <meta property="og:image:height" content="1260" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@pandadoc" /> <meta name="twitter:site" content="@pandadoc" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Anthony Esposito" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="8 minutes" /> <link rel='dns-prefetch' href='//www.pandadoc.com' /> <meta name="pd-cache" data-cache-id="67afc45f4bba1" data-cache-timestamp="2025-02-14 22:31:59" data-cache-timezone="UTC"> <meta name="generator" content="WPML ver:4.6.15 stt:37,1,4,3,2;" /> <link rel="icon" sizes="192x192" href="https://www.pandadoc.com/app/packages/blog-next/img/icon-180-Bb_X6B8Z.png"><link rel="apple-touch-icon" href="https://www.pandadoc.com/app/packages/blog-next/img/icon-180-Bb_X6B8Z.png"><link rel="preload" href="https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Regular-Cy-Web.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Semibold-Cy-Web.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://www.pandadoc.com/app/packages/blog-next/fonts/GraphikAlt-Bold-Cy-Web.woff2" as="font" type="font/woff2" crossorigin><script type="text/javascript"> window.sentry_params = { url: "https://a07d551166cf4a6299a9fdeef9de994e@sentry.infrastructure.pandadoc.com/37", enabled: true, env: "production", release: "1.121.0" }; </script><style id="language-switcher-css">.language-switcher{height:20px;font-size:14px;line-height:16px;display:inline-flex;position:relative}.language-switcher--dark{color:#fff}.language-switcher__wrapper{pointer-events:none;justify-content:center;align-items:center;display:flex}.language-switcher__arrow{fill:currentColor;margin-left:2px;position:relative;bottom:-1px}.language-switcher__icon{fill:currentColor;margin-right:4px}.language-switcher__current{white-space:nowrap;display:flex}.language-switcher__select{opacity:0;cursor:pointer;width:auto;height:100%;position:absolute;top:0;right:0}@media (min-width:960px){.language-switcher__select{width:100%}.language-switcher__select:focus+.language-switcher__wrapper{outline:1px dotted}}</style><meta name='apple-itunes-app' content='app-id=1210645479'> <script type="speculationrules"> { "prefetch":[{"source":"document","where": {"and":[{"href_matches": "/*"},{"not": {"href_matches": ["/wp-login.php","/wp-admin/*"]}}]},"eagerness":"moderate"}], "prerender":[{"source":"document","where": {"and":[{"href_matches": "/*"},{"not": {"href_matches": ["/wp-login.php","/wp-admin/*"]}}]},"eagerness":"conservative"}] } </script><script data-id="reveal-temp-fix"> if (!window.revealCallback || typeof window.revealCallback !== 'function') { window.revealCallback = function(data) { if (window.location.href.includes('reveal-debug')) { console.log('Got this from Clearbit Reveal:', data); } }; } </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;j.className='optanon-category-C0001';f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-59X7GP');</script>  <style id="temporary-hide-switcher">.footer__switcher{display: none !important;}</style> <script>window.addEventListener('DOMContentLoaded', () => { const adminBar = document.querySelector("#wpadminbar"); const switcher = document.querySelector(".footer__switcher"); const styleTag = document.querySelector("#temporary-hide-switcher"); if(adminBar && switcher && styleTag) { styleTag.remove(); } });</script> </head> <body class="post-template-default single single-post postid-56964 single-format-standard pricing-strategy app-data index-data singular-data single-data single-post-data single-post-pricing-strategy-data"> <nav class=" header-top-bar header-top-bar--desktop header-top-bar--dark " aria-hidden="false" data-header-top-bar > <div class="header-top-bar__container container"> <a href="https://support.pandadoc.com/hc/en-us" class="header-top-bar__link link-meta" > Help center </a> <a href="https://app.pandadoc.com/login/?lng=en-US" class="header-top-bar__link link-meta" > Log in </a> <label class=" language-switcher link-meta header-top-bar__language-switcher " data-language-switcher data-language-switcher-position="header-top-bar"> <select class="language-switcher__select" tabindex="0" data-language-switcher-select> <option value="https://www.pandadoc.com/blog/pricing-strategy/" selected > English (United States) </option> <option value="https://www.pandadoc.com/fr/blog/" > Français (France) </option> <option value="https://www.pandadoc.com/es/blog/" > Español (España) </option> <option value="https://www.pandadoc.com/nl/blog/" > Nederlands (Nederland) </option> <option value="https://www.pandadoc.com/de/blog/" > Deutsch (Deutschland) </option> </select> <span class="language-switcher__wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" class="language-switcher__icon"><path d="M10 2a8 8 0 100 16 8 8 0 000-16zm.57 14.65c-.34.32-.54.35-.57.35-.03 0-.23 0-.57-.35a5.47 5.47 0 01-1-1.44 10.74 10.74 0 01-.8-2.21h4.74a10.74 10.74 0 01-.8 2.21 5.47 5.47 0 01-1 1.44zM7.44 12a11.85 11.85 0 010-4h5.12a11.848 11.848 0 010 4H7.44zm2-8.65c.34-.32.54-.35.57-.35.03 0 .23 0 .57.35.41.425.749.915 1 1.45.348.701.617 1.439.8 2.2H7.64a10.44 10.44 0 01.8-2.2 5.38 5.38 0 01.99-1.45h.01zM13.59 8h3.13a7 7 0 010 4h-3.13c.2-1.326.2-2.674 0-4zm2.74-1H13.4a10.181 10.181 0 00-1.61-3.76A7 7 0 0116.32 7h.01zM8.22 3.24A10.18 10.18 0 006.6 7H3.68a7 7 0 014.53-3.76h.01zM3.29 8h3.13a13.41 13.41 0 000 4H3.29a7 7 0 010-4zm.39 5H6.6a10.18 10.18 0 001.61 3.76A7 7 0 013.68 13zm8.11 3.76A10.181 10.181 0 0013.4 13h2.92a7 7 0 01-4.53 3.76z"/></svg> <span class="language-switcher__current" data-language-switcher-current> English (United States) </span> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" class="language-switcher__arrow"><path d="M10.647 4.646l.706.708-4.361 4.353L2.647 5.37l.706-.708 3.639 3.632 3.655-3.648z"/></svg> </span> </label> </div> </nav> <nav class=" header-top-bar header-top-bar--mobile header-top-bar--dark " aria-hidden="false" data-header-top-bar > <div class="header-top-bar__container container"> <label class=" language-switcher link-meta header-top-bar__language-switcher " data-language-switcher data-language-switcher-position="header-top-bar"> <select class="language-switcher__select" tabindex="0" data-language-switcher-select> <option value="https://www.pandadoc.com/blog/pricing-strategy/" selected > English (United States) </option> <option value="https://www.pandadoc.com/fr/blog/" > Français (France) </option> <option value="https://www.pandadoc.com/es/blog/" > Español (España) </option> <option value="https://www.pandadoc.com/nl/blog/" > Nederlands (Nederland) </option> <option value="https://www.pandadoc.com/de/blog/" > Deutsch (Deutschland) </option> </select> <span class="language-switcher__wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" class="language-switcher__icon"><path d="M10 2a8 8 0 100 16 8 8 0 000-16zm.57 14.65c-.34.32-.54.35-.57.35-.03 0-.23 0-.57-.35a5.47 5.47 0 01-1-1.44 10.74 10.74 0 01-.8-2.21h4.74a10.74 10.74 0 01-.8 2.21 5.47 5.47 0 01-1 1.44zM7.44 12a11.85 11.85 0 010-4h5.12a11.848 11.848 0 010 4H7.44zm2-8.65c.34-.32.54-.35.57-.35.03 0 .23 0 .57.35.41.425.749.915 1 1.45.348.701.617 1.439.8 2.2H7.64a10.44 10.44 0 01.8-2.2 5.38 5.38 0 01.99-1.45h.01zM13.59 8h3.13a7 7 0 010 4h-3.13c.2-1.326.2-2.674 0-4zm2.74-1H13.4a10.181 10.181 0 00-1.61-3.76A7 7 0 0116.32 7h.01zM8.22 3.24A10.18 10.18 0 006.6 7H3.68a7 7 0 014.53-3.76h.01zM3.29 8h3.13a13.41 13.41 0 000 4H3.29a7 7 0 010-4zm.39 5H6.6a10.18 10.18 0 001.61 3.76A7 7 0 013.68 13zm8.11 3.76A10.181 10.181 0 0013.4 13h2.92a7 7 0 01-4.53 3.76z"/></svg> <span class="language-switcher__current" data-language-switcher-current> English (United States) </span> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" class="language-switcher__arrow"><path d="M10.647 4.646l.706.708-4.361 4.353L2.647 5.37l.706-.708 3.639 3.632 3.655-3.648z"/></svg> </span> </label> </div> </nav> <header class="header header--is-sticky header--is-more" data-control="header" data-header-sticky data-header-with-more > <div class="container header__container"> <div class="logo display-flex align-center"> <a href="https://www.pandadoc.com" class="logo__main" data-header-main-logo> <svg width="129" height="30" viewBox="0 0 129 30" xmlns="http://www.w3.org/2000/svg"> <title>PandaDoc</title> <path fill="#F2BE5A" d="M0 0h30v30H0z" /> <path fill="#3886F4" d="M0 0h30v15H0z" /> <path fill-rule="evenodd" clip-rule="evenodd" d="m21.996 10.988-.076.038c-.643-.533-1.475-.875-2.533-.875-1.362 0-2.61.494-3.442 1.483l1.286 1.37c.643-.61 1.324-.951 2.193-.951 1.626.038 2.685 1.293 2.685 2.966 0 1.673-1.096 2.966-2.76 2.966-4.16 0-2.988-7.834-8.584-7.834C7.966 10.151 6 12.243 6 15.019V23.5h2.004v-4.526l.076-.038c.643.533 1.475.875 2.533.875 1.362 0 2.61-.494 3.442-1.483l-1.286-1.37c-.643.61-1.324.951-2.193.951-1.626-.038-2.685-1.293-2.685-2.966 0-1.673 1.096-2.966 2.76-2.966 4.16 0 2.988 7.834 8.584 7.834 2.799 0 4.765-2.092 4.765-4.868V6.5h-2.004v4.488Z" fill="#fff" /> <path class="logo__text" fill="#242424" d="M43.2 8.4H38v13.32h2.18v-5.19h3C46.3 16.53 48 15 48 12.47S46.3 8.4 43.2 8.4Zm0 6h-3v-4h3c1.73 0 2.54.65 2.54 2s-.85 2.04-2.58 2.04l.04-.04Zm12.61-1.77v1.08c-.33-.43-.76-.77-1.25-1-.49-.23-1.02-.34-1.56-.32-.62 0-1.23.13-1.79.37-.57.24-1.08.6-1.5 1.05-.43.45-.76.97-.97 1.55-.22.58-.31 1.19-.28 1.81-.03.62.06 1.24.27 1.82.21.58.54 1.12.97 1.57.43.45.94.81 1.51 1.06.57.25 1.18.38 1.8.38.55.02 1.09-.09 1.59-.32s.93-.58 1.27-1.01v1.09h2v-9.13h-2.05Zm-2.66 7.48c-.38 0-.75-.08-1.1-.23-.35-.15-.66-.37-.91-.65-.26-.28-.45-.6-.58-.96-.13-.36-.18-.73-.15-1.11-.03-.38.01-.76.14-1.12.12-.36.32-.69.58-.97.26-.28.57-.5.92-.66.35-.15.73-.23 1.11-.23s.76.08 1.11.23c.35.15.66.38.92.66s.45.61.58.97c.12.36.17.74.14 1.12.03.38-.02.76-.14 1.11-.12.36-.32.68-.58.96a2.705 2.705 0 0 1-2.02.87ZM68.5 16v5.75h-2v-5.1c0-1.53-.81-2.37-2.14-2.37-.32-.01-.64.04-.93.15-.3.12-.56.29-.79.52-.22.23-.4.5-.51.8-.11.3-.16.62-.13.94v5.07h-2v-9.13h2v1.12c.32-.45.74-.81 1.23-1.05s1.04-.35 1.59-.31c.48-.02.97.05 1.42.23.45.17.86.44 1.21.77.35.34.62.75.8 1.2.18.45.27.93.25 1.41Zm8.71-8v5.71c-.34-.43-.77-.78-1.27-1.01-.5-.23-1.04-.34-1.59-.31-.62 0-1.23.13-1.79.37-.57.24-1.08.6-1.5 1.05-.43.45-.76.97-.97 1.55a4.65 4.65 0 0 0-.29 1.81c-.03.62.06 1.24.27 1.82.21.58.54 1.12.97 1.57.43.45.94.81 1.51 1.06.57.25 1.18.38 1.81.38.55.02 1.09-.09 1.59-.32s.93-.58 1.27-1.01v1.09h2V8h-2Zm-2.66 12.11c-.38 0-.75-.08-1.1-.23-.35-.15-.66-.37-.91-.65-.26-.28-.45-.6-.58-.96-.13-.36-.18-.73-.15-1.11-.03-.38.01-.76.14-1.12.12-.36.32-.69.58-.97.26-.28.57-.5.92-.66.35-.15.73-.23 1.11-.23s.76.08 1.11.23c.35.15.66.38.92.66s.45.61.58.97c.12.36.17.74.14 1.12.03.38-.02.76-.14 1.11-.12.36-.32.68-.58.96a2.705 2.705 0 0 1-2.02.87Zm13.62-7.48v1.08c-.34-.43-.77-.78-1.27-1.01-.5-.23-1.04-.34-1.59-.31-.62 0-1.23.13-1.79.37-.57.24-1.08.6-1.5 1.05s-.76.97-.97 1.55c-.22.58-.31 1.19-.28 1.81-.03.62.06 1.24.27 1.82.21.58.54 1.12.97 1.57.43.45.94.81 1.51 1.06.57.25 1.18.38 1.8.38.55.02 1.09-.09 1.59-.32s.93-.58 1.27-1.01v1.09h2v-9.13h-2Zm-2.66 7.48c-.38 0-.75-.08-1.1-.23-.35-.15-.66-.37-.91-.65-.26-.28-.45-.6-.58-.96-.13-.36-.18-.73-.15-1.11-.03-.38.01-.76.14-1.12.12-.36.32-.69.58-.97.26-.28.57-.5.92-.66.35-.15.73-.23 1.11-.23s.76.08 1.11.23c.35.15.66.38.92.66s.45.61.58.97c.12.36.17.74.14 1.12.03.38-.02.76-.14 1.11-.12.36-.32.68-.58.96a2.705 2.705 0 0 1-2.02.87ZM97.76 8.4h-5.32v13.36h5.32c4.19 0 6.93-2.66 6.93-6.68S102 8.4 97.76 8.4Zm0 11.31h-3.14v-9.26h3.14c3.14 0 4.67 1.89 4.67 4.63s-1.53 4.63-4.67 4.63Zm12.89-7.32c-.94.03-1.86.33-2.63.87-.77.54-1.36 1.3-1.71 2.18a4.82 4.82 0 0 0-.22 2.76c.2.92.67 1.76 1.34 2.42a4.797 4.797 0 0 0 7.34-.8c.52-.79.8-1.71.79-2.65 0-.64-.11-1.28-.36-1.87-.25-.59-.61-1.13-1.07-1.58-.46-.45-1.01-.8-1.61-1.02-.6-.23-1.24-.33-1.88-.31Zm0 7.72c-.38 0-.76-.07-1.12-.21-.35-.15-.68-.36-.94-.64-.27-.28-.48-.6-.61-.96-.14-.36-.2-.74-.18-1.13-.02-.39.03-.78.17-1.15.13-.37.34-.7.61-.99.27-.28.59-.51.95-.67.36-.15.75-.23 1.14-.23s.78.08 1.14.23c.36.16.68.38.95.67.27.28.48.62.61.99s.19.76.17 1.15c.02.39-.04.77-.18 1.13-.14.36-.35.69-.62.97s-.59.49-.95.64c-.36.15-.74.21-1.13.2ZM125 13.83l-1.29 1.37c-.28-.29-.62-.52-1-.68-.38-.16-.78-.24-1.18-.24a2.686 2.686 0 0 0-1.98.88c-.25.28-.45.6-.57.95s-.17.73-.14 1.1a2.71 2.71 0 0 0 .71 2.05c.25.28.56.5.9.65.34.15.71.23 1.08.24a3.26 3.26 0 0 0 2.26-1l1.21 1.4c-.43.48-.96.85-1.56 1.1-.59.25-1.23.37-1.88.35a4.595 4.595 0 0 1-3.46-1.33c-.45-.45-.8-.99-1.03-1.59-.23-.59-.33-1.23-.3-1.87a4.602 4.602 0 0 1 1.34-3.45 4.596 4.596 0 0 1 3.45-1.34 4.23 4.23 0 0 1 3.43 1.41ZM126.31 8.49h.69c.23 0 .41.05.55.14.14.1.21.25.21.45 0 .16-.04.28-.12.36-.07.08-.17.14-.29.18l.52.84h-.45l-.48-.77h-.21v.77h-.43V8.48Zm.69.91c.23 0 .34-.1.34-.29 0-.11-.03-.18-.09-.23a.44.44 0 0 0-.25-.06h-.25v.58h.25Zm0 1.77c.23 0 .45-.04.65-.12a1.58 1.58 0 0 0 .86-.87c.08-.21.13-.43.13-.68s-.04-.47-.13-.68c-.08-.21-.19-.38-.33-.52-.14-.15-.32-.27-.52-.34a1.764 1.764 0 0 0-1.33 0c-.2.08-.37.19-.51.34-.14.15-.26.33-.34.53-.08.21-.12.43-.12.68s.04.47.13.68c.08.21.2.38.34.52.15.14.32.26.52.34.2.08.42.12.65.12Zm0 .33c-.28 0-.54-.05-.78-.15-.24-.1-.45-.24-.63-.42s-.32-.39-.43-.63c-.1-.24-.15-.5-.15-.79s.05-.54.15-.78c.1-.25.24-.46.42-.64s.39-.32.63-.43c.25-.11.51-.16.79-.16s.54.05.78.15c.25.1.46.24.64.43a2.008 2.008 0 0 1 .57 1.42c0 .28-.05.55-.16.8-.1.24-.24.45-.42.63-.18.17-.39.31-.64.42-.24.1-.5.15-.77.15Z"/> </svg> </a> <a href="https://www.pandadoc.com/blog/" class="logo__blog"> <svg width="39" height="18" viewBox="0 0 39 18" xmlns="http://www.w3.org/2000/svg"> <title>Blog</title> <path class="logo__text" fill-rule="evenodd" clip-rule="evenodd" d="M.89.7h5.15c2.802 0 4.845.979 4.845 3.534 0 1.454-.77 2.48-1.9 2.917 1.263.456 2.194 1.51 2.194 3.135C11.18 12.879 9.27 14 6.306 14H.89V.7Zm5.34 7.344H2.563v4.389H6.23c1.919 0 3.192-.485 3.192-2.214 0-1.7-1.273-2.175-3.192-2.175Zm-.257-5.776h-3.41v4.218h3.43c1.757 0 3.144-.39 3.144-2.128 0-1.691-1.406-2.09-3.164-2.09ZM15.511.32V14h-1.548V.32h1.548Zm7.372 4.465c2.736 0 4.779 2.024 4.779 4.703 0 2.679-2.043 4.702-4.779 4.702-2.736 0-4.769-2.023-4.769-4.702 0-2.68 2.033-4.703 4.77-4.703Zm0 1.463c-1.814 0-3.182 1.35-3.182 3.24 0 1.89 1.368 3.249 3.182 3.249 1.805 0 3.183-1.359 3.183-3.25 0-1.89-1.378-3.239-3.183-3.239Zm11.163-1.463c1.396 0 2.422.551 3.106 1.416V4.975h1.558v8.398c0 2.917-1.947 4.58-4.797 4.58-1.406 0-2.86-.428-3.781-1.17l.674-1.253a5.344 5.344 0 0 0 3.107 1.007c1.938 0 3.24-1.093 3.24-3.097v-.798c-.685.864-1.71 1.406-3.107 1.406-2.537 0-4.465-1.881-4.465-4.636 0-2.746 1.928-4.627 4.465-4.627Zm.18 1.463c-1.852 0-3.059 1.425-3.059 3.164 0 1.757 1.207 3.173 3.06 3.173 1.795 0 3.058-1.368 3.058-3.173 0-1.796-1.263-3.164-3.059-3.164Z"/> </svg> </a> </div> <nav class="header__nav" data-header-nav> <ul class="header-nav hide-mobile-tablets" data-header-nav-list></ul> <div class="header-nav__item header-nav__item--more hide-mobile-tablets" data-header-more-item> <button class="header-nav__link" data-header-more-button> More <svg viewBox="0 0 14 14" width="14" height="14" class="header-nav__link-arrow"> <path d="M2.36011 5.27279L3.6329 4L6.9965 7.3636L10.3601 4L11.6329 5.27279L6.9965 9.90919L2.36011 5.27279Z"/> </svg> </button> <div class="header-nav-dropdown" data-header-nav-dropdown data-class-opened="header-nav-dropdown--opened"> <ul data-header-more-list> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/esignatures/" class=" header-nav__link " data-header-nav-link > eSignatures </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/automation/" class=" header-nav__link " data-header-nav-link > Automation </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/contracts/" class=" header-nav__link " data-header-nav-link > Contracts </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/enterprise/" class=" header-nav__link " data-header-nav-link > Enterprise </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/api/" class=" header-nav__link " data-header-nav-link > API </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/product-updates/" class=" header-nav__link " data-header-nav-link > Product updates </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/document-templates/" class=" header-nav__link " data-header-nav-link > Document templates </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/forms/" class=" header-nav__link " data-header-nav-link > Forms </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/all-business-documents/" class=" header-nav__link " data-header-nav-link > Proposals </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/sales-tips/" class=" header-nav__link " data-header-nav-link > Sales </a> </li> <li class="header-nav__item" data-header-nav-item> <a href="https://www.pandadoc.com/blog/smarketing/" class=" header-nav__link " data-header-nav-link > Marketing </a> </li> </ul> </div> </div> <div class="header-search " data-search-block> <div class="header-search__popup" data-search-popup> <form class="search header-search__search " data-control="search" data-search-url="https://www.pandadoc.com/blog/search/"> <div class="search__wrapper"> <input type="search" data-control="search-input" class="input search__input " placeholder="Search" value=""> <button type="submit" class="button-icon search__button "> <svg class="search__icon" width="18" height="18" viewBox="0 0 18 18"> <path d="M10.5 0A7.5 7.5 0 0 0 3 7.5a7.39 7.39 0 0 0 1.56 4.56L.29 16.33l1.42 1.41L6 13.47A7.42 7.42 0 0 0 10.5 15a7.5 7.5 0 0 0 0-15zm0 13A5.5 5.5 0 1 1 16 7.5a5.5 5.5 0 0 1-5.5 5.5z"/> </svg> </button> </div> </form> </div> <button class="button-icon header-search__open" data-action="header-search-open"> <svg class="header-search__open-icon" width="18" height="18" viewBox="0 0 18 18"> <path d="M10.5 0A7.5 7.5 0 0 0 3 7.5a7.39 7.39 0 0 0 1.56 4.56L.29 16.33l1.42 1.41L6 13.47A7.42 7.42 0 0 0 10.5 15a7.5 7.5 0 0 0 0-15zm0 13A5.5 5.5 0 1 1 16 7.5a5.5 5.5 0 0 1-5.5 5.5z"/> </svg> </button> <button class="header__btn-menu header__btn-menu--close hide-mobile-tablets" hidden="hidden" aria-label="Close" data-action="header-popup-close"> <span aria-hidden="true"> <svg viewBox="0 0 20 20" width="20" height="20" class="header-popup__close-icon"> <path d="M16.3638 2.22266L17.778 3.63687L11.4137 10.0007L17.778 16.3648L16.3638 17.779L9.99968 11.4147L3.63589 17.779L2.22168 16.3648L8.58568 10.0007L2.22168 3.63687L3.63589 2.22266L9.99968 8.58666L16.3638 2.22266Z"/> </svg> </span> </button> </div> </nav> <div class="header__cta hide-mobile-tablets" data-header-cta> <a href="https://www.pandadoc.com/getdemo/?ss=blog-menu_pricing-strategy_header-nav" class="ui-button header__subscribe text-nowrap" target="_blank" rel="noopener" > Request a demo </a> </div> <div class="header__btn hide-desktop"> <button class="header__btn-menu" data-action="header-popup-open" aria-label="Toggle navigation" > <svg width="20" height="14"> <path d="M0 0h20v2H0V0zm0 6h20v2H0V6zm0 6h20v2H0v-2z"/> </svg> </button> <button class="header__btn-menu header__btn-menu--close" hidden="hidden" aria-label="Close" data-action="header-popup-close" > <span aria-hidden="true"> <svg viewBox="0 0 20 20" width="20" height="20" class="header-popup__close-icon"> <path d="M16.3638 2.22266L17.778 3.63687L11.4137 10.0007L17.778 16.3648L16.3638 17.779L9.99968 11.4147L3.63589 17.779L2.22168 16.3648L8.58568 10.0007L2.22168 3.63687L3.63589 2.22266L9.99968 8.58666L16.3638 2.22266Z"/> </svg> </span> </button> </div> <div class="header-popup" role="menu" data-header-popup> <div class="header-popup__wrapper"> <div class="header-popup__body"> <ul class="collapsible header-popup__list mb-60"> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/esignatures/" class=" text-bold collapsible__header-title " > eSignatures </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/automation/" class=" text-bold collapsible__header-title " > Automation </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/contracts/" class=" text-bold collapsible__header-title " > Contracts </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/enterprise/" class=" text-bold collapsible__header-title " > Enterprise </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/api/" class=" text-bold collapsible__header-title " > API </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/product-updates/" class=" text-bold collapsible__header-title " > Product updates </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/document-templates/" class=" text-bold collapsible__header-title " > Document templates </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/forms/" class=" text-bold collapsible__header-title " > Forms </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/all-business-documents/" class=" text-bold collapsible__header-title " > Proposals </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/sales-tips/" class=" text-bold collapsible__header-title " > Sales </a> </div> </li> <li class="collapsible__item"> <div class="collapsible__header h4"> <a href="https://www.pandadoc.com/blog/smarketing/" class=" text-bold collapsible__header-title " > Marketing </a> </div> </li> </ul> <div class="cta header-popup__cta align-center"> <div class="cta__grid header-popup__cta-grid"> <div class="cta__item header-popup__cta-item"> <a href="https://www.pandadoc.com/getdemo/?ss=blog-menu_pricing-strategy_header-nav" class="ui-button cta__button" target="_blank" rel="noopener" > Request a demo </a> </div> <div class="cta__item header-popup__cta-item"> <a href="https://signup.pandadoc.com/?ss=blog-menu_pricing-strategy_header-nav&lng=en-US" class="ui-button ui-button--secondary cta__button" target="_blank" rel="noopener" > Try PandaDoc free </a> </div> </div> </div> </div> </div> </div> <div class="header-overlay" data-action="header-popup-close"></div> </div> </header> <main class="main"> <article class="mb-120"> <header class="post-hero align-center mb-80 bg-color-pastel-amethyst "> <div class="post-container"> <ol class="breadcrumb hero__breadcrumbs "> <li class="breadcrumb__item"> <a href="https://www.pandadoc.com/blog/" class="breadcrumb__link"> Home </a> </li> <li class="breadcrumb__item"> <a href="https://www.pandadoc.com/blog/all-business-documents/" class="breadcrumb__link"> Proposals </a> </li> </ol> <div class="post-hero__wrapper"> <div class="post-hero__heading"> <h1 class="post-hero__title h1 mb-30 align-left"> How to master pricing strategy with CPQ </h1> <footer class="post-hero__footer"> <div class="post-hero__meta"> <p class="meta "> <time class="meta__item meta__item--date" datetime="2024-11-08T15:51:23+00:00"> November 8, 2024 </time> <span class="meta__item color-meta"> 8 min </span> </p> </div> </footer> </div> <div class="post-hero__authors"> <div class="authors"> <div class="authors__container align-left"> <div class="authors__row"> <p class="authors__heading mb-10">Author:</p> <a href="https://www.pandadoc.com/blog/author/anthony-esposito/" class="author align-start"> <img width="40" height="40" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/945B3461-1-150x150.jpg" class="author__avatar attachment-40x40 size-40x40" alt="Anthony Esposito" decoding="async" loading="lazy" /> <p class="author__data"> <span class="author__name text-body-s text-bold color-black"> Anthony Esposito </span> <span class="author__position text-body-s color-meta"> Senior Account Manager at PandaDoc </span> </p> </a> </div> <div class="authors__row"> <p class="authors__heading mb-10">Reviewed by:</p> <a href="https://www.pandadoc.com/blog/author/keith-rabkin/" class="author align-start"> <img width="40" height="40" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/Keithheadshot-scaled-e1671798021839-150x150.jpeg" class="author__avatar attachment-40x40 size-40x40" alt="Keith Rabkin" decoding="async" loading="lazy" /> <p class="author__data"> <span class="author__name text-body-s text-bold color-black"> Keith Rabkin </span> <span class="author__position text-body-s color-meta"> Chief Revenue Officer for PandaDoc </span> </p> </a> </div> </div> </div> </div> <div class="post-hero__sharing"> <ul class="sharing align-left "> <li class="sharing__item"> <button class="sharing__link sharing__link--copy" data-control="copy-link" data-link="https://www.pandadoc.com/blog/pricing-strategy/"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--copy-link"><title>Copy Link</title> <circle cx="18" cy="18" r="18" fill="#242424"/> <path d="M18.5868 22.1646C18.6651 22.2426 18.7273 22.3353 18.7697 22.4374C18.812 22.5395 18.8339 22.6489 18.8339 22.7594C18.8339 22.8699 18.812 22.9794 18.7697 23.0814C18.7273 23.1835 18.6651 23.2762 18.5868 23.3542L18.1711 23.7699C17.3833 24.5575 16.3148 25 15.2007 25C14.0866 25 13.0182 24.5575 12.2304 23.7699C11.4426 22.9822 11 21.914 11 20.8001C11 19.6862 11.4426 18.618 12.2304 17.8303L13.9185 16.1432C14.6754 15.3846 15.6939 14.944 16.7652 14.9117C17.8365 14.8795 18.8796 15.258 19.6808 15.9697C19.7635 16.0432 19.8309 16.1323 19.8792 16.2318C19.9275 16.3314 19.9557 16.4395 19.9622 16.55C19.9687 16.6604 19.9534 16.7711 19.9171 16.8756C19.8808 16.9802 19.8243 17.0766 19.7508 17.1593C19.6772 17.242 19.5881 17.3094 19.4885 17.3577C19.389 17.4059 19.2808 17.4341 19.1704 17.4406C19.0599 17.4471 18.9492 17.4318 18.8446 17.3955C18.7401 17.3593 18.6437 17.3028 18.5609 17.2292C18.0805 16.8026 17.4551 16.5757 16.8128 16.5948C16.1705 16.6139 15.5598 16.8777 15.1055 17.3321L13.4188 19.0171C12.9462 19.4896 12.6807 20.1305 12.6807 20.7987C12.6807 21.4669 12.9462 22.1078 13.4188 22.5803C13.8914 23.0528 14.5324 23.3182 15.2007 23.3182C15.8691 23.3182 16.5101 23.0528 16.9827 22.5803L17.3984 22.1646C17.4764 22.0866 17.569 22.0246 17.671 21.9824C17.773 21.9401 17.8823 21.9184 17.9926 21.9184C18.103 21.9184 18.2123 21.9401 18.3142 21.9824C18.4162 22.0246 18.5088 22.0866 18.5868 22.1646ZM23.7717 12.2281C22.9832 11.4417 21.915 11 20.8013 11C19.6876 11 18.6194 11.4417 17.8309 12.2281L17.4152 12.6437C17.2574 12.8015 17.1688 13.0154 17.1688 13.2385C17.1688 13.4616 17.2574 13.6756 17.4152 13.8333C17.573 13.9911 17.787 14.0797 18.0101 14.0797C18.2333 14.0797 18.4473 13.9911 18.605 13.8333L19.0208 13.4177C19.4934 12.9452 20.1344 12.6797 20.8027 12.6797C21.4711 12.6797 22.1121 12.9452 22.5847 13.4177C23.0573 13.8902 23.3228 14.531 23.3228 15.1992C23.3228 15.8675 23.0573 16.5083 22.5847 16.9808L20.8972 18.6686C20.4426 19.1229 19.8315 19.3863 19.189 19.4049C18.5466 19.4235 17.9213 19.1959 17.4411 18.7687C17.3584 18.6952 17.262 18.6387 17.1574 18.6024C17.0529 18.5662 16.9422 18.5508 16.8317 18.5573C16.7212 18.5638 16.6131 18.592 16.5135 18.6403C16.4139 18.6886 16.3248 18.756 16.2513 18.8387C16.1778 18.9214 16.1212 19.0178 16.085 19.1223C16.0487 19.2268 16.0334 19.3375 16.0399 19.448C16.0464 19.5584 16.0745 19.6665 16.1228 19.7661C16.1711 19.8657 16.2385 19.9548 16.3213 20.0283C17.1219 20.7398 18.1643 21.1186 19.2351 21.087C20.3059 21.0553 21.3241 20.6158 22.0814 19.8582L23.7696 18.1711C24.5571 17.383 24.9996 16.3147 25 15.2007C25.0004 14.0867 24.5586 13.0181 23.7717 12.2295V12.2281Z" fill="white"/> </svg> <span class="sharing__tooltip" data-tooltip data-class-visible="sharing__tooltip--visible">Link copied</span> </button> </li> <li class="sharing__item"> <a href="https://twitter.com/share?url=https%3A%2F%2Fwww.pandadoc.com%2Fblog%2Fpricing-strategy%2F&text=How+to+master+pricing+strategy+with+CPQ" target="_blank" rel="noopener" class="sharing__link"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--twitter"> <title>X</title> <circle fill="#242424" cx="18" cy="18" r="18"/> <path fill="#fff" d="M19.333 16.929 24.546 11H23.31l-4.528 5.147L15.17 11H11l5.466 7.784L11 25h1.235l4.779-5.436L20.83 25H25M12.68 11.911h1.898l8.732 12.223h-1.897"/> </svg> </a> </li> <li class="sharing__item"> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pandadoc.com%2Fblog%2Fpricing-strategy%2F&t=How+to+master+pricing+strategy+with+CPQ" target="_blank" rel="noopener" class="sharing__link"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--facebook"><title>Facebook</title><circle cx="18" cy="18" r="18" fill="#242424"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M21.4103 19.4903L21.8767 16.4369H18.9589V14.4554C18.9589 13.6201 19.3665 12.8058 20.6734 12.8058H22V10.2063C22 10.2063 20.796 10 19.645 10C17.2419 10 15.6712 11.4623 15.6712 14.1097V16.4369H13V19.4903H15.6712V26.8717C16.2069 26.9561 16.7558 27 17.3151 27C17.8743 27 18.4233 26.9561 18.9589 26.8717V19.4903H21.4103Z" fill="white"/></svg> </a> </li> <li class="sharing__item"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pandadoc.com%2Fblog%2Fpricing-strategy%2F&title=How+to+master+pricing+strategy+with+CPQ" target="_blank" rel="noopener" class="sharing__link"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--linkedin"><title>LinkedIn</title><circle cx="18" cy="18" r="18" fill="#242424"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.8161 10.019C11.7182 10.019 11 10.7221 11 11.6468C11 12.5514 11.6974 13.2759 12.7735 13.2759H12.795C13.9142 13.2759 14.6102 12.5515 14.6102 11.6468C14.5891 10.7221 13.9142 10.019 12.8161 10.019ZM25.9693 18.5816V23.9851H22.7609V18.9435C22.7609 17.677 22.2968 16.8127 21.1355 16.8127C20.2489 16.8127 19.7214 17.3951 19.4893 17.9586C19.4046 18.1601 19.3828 18.4404 19.3828 18.7224V23.9851H16.1734C16.1734 23.9851 16.2166 15.4463 16.1734 14.5616H19.3825V15.8973C19.3795 15.902 19.3759 15.9069 19.3725 15.9118C19.3686 15.9172 19.3647 15.9227 19.3614 15.9278H19.3825V15.8973C19.8089 15.2561 20.5703 14.3402 22.2747 14.3402C24.3863 14.3402 25.9693 15.687 25.9693 18.5816ZM14.3989 23.9851H11.1906V14.5616H14.3989V23.9851Z" fill="white"/></svg> </a> </li> </ul> </div> </div> </div> </header> <div class="post-container"> <div class="post-content"> <aside class="post-content__sidebar"> <div class="block-toc" data-toc> <h2 class="h6 mb-1em" data-toc-heading>How to master pricing strategy with CPQ</h2> <div class="block-toc__content-wrapper" data-toc-content-wrapper> <div class="block-toc__content" data-toc-content> <ol class="block-toc__list "> <li class="block-toc__item" data-toc-item> <a href="#What-is-CPQ-0" data-toc-link data-target="What-is-CPQ-0" class="block-toc__link">What is CPQ?</a> </li> <li class="block-toc__item" data-toc-item> <a href="#Different-pricing-strategies-1" data-toc-link data-target="Different-pricing-strategies-1" class="block-toc__link">Different pricing strategies</a> </li> <li class="block-toc__item" data-toc-item> <a href="#Mastering-your-pricing-strategy-2" data-toc-link data-target="Mastering-your-pricing-strategy-2" class="block-toc__link">Mastering your pricing strategy</a> </li> <li class="block-toc__item" data-toc-item> <a href="#strongPricing-strategy-case-studiesstrong-3" data-toc-link data-target="strongPricing-strategy-case-studiesstrong-3" class="block-toc__link">Pricing strategy case studies</a> </li> <li class="block-toc__item" data-toc-item> <a href="#CPQ-and-pricing-tools-4" data-toc-link data-target="CPQ-and-pricing-tools-4" class="block-toc__link">CPQ and pricing tools</a> </li> </ol> </div> </div> <a href="https://signup.pandadoc.com/?ss=post-pricing-strategy-56964&lng=en-US" class="ui-button w-100 mt-30 hide-mobile-tablets" data-toc-button="" > Try PandaDoc </a> </div> </aside> <section class="post-content__main" data-post-content> <div class="typo"> <p>What’s the first thing you look at when you’re torn between two comparable products? </p> <p>Well, if you’re anything like me, it’s pricing. Also known as price skimming. Ok, not just me. </p> <p>A 2022 survey reported that upwards of 80% of buyers<sup data-fn="ecc3412d-038c-41a5-87b7-2b5b5fb7169e" class="fn"><a id="ecc3412d-038c-41a5-87b7-2b5b5fb7169e-link" href="#ecc3412d-038c-41a5-87b7-2b5b5fb7169e">1</a></sup> assess competitor prices before deciding to purchase.</p> <p>As the business, your pricing strategy needs to be competitive and adaptable to shifting markets. </p> <p>Fortunately, <strong>CPQ (Configure, Price, Quote)</strong> is a tool that can process data and cut down on admin and guesswork to help you know your ideal price point.</p> <p>Before we dig a little deeper into mastering your pricing strategy, let’s discuss what CPQ is and how it can help when it comes to setting prices.</p> <h2 class="wp-block-heading" id="What-is-CPQ-0">What is CPQ?</h2> <p><a href="https://www.pandadoc.com/blog/what-is-cpq-configure-price-quote-and-why-use-cpq/">Configure, Price, Quote</a> software is a system that allows businesses to configure pricing products on a complex level, in addition to generating quotes. </p> <p>Sales teams are able to easily peek at consumer data to adjust pricing as needed.</p> <p>The automation features built into CPQ also significantly cut down on time spent in administrative tasks. </p> <p>That way, stakeholders can focus on big picture items like pricing strategy and tactics.</p> <p>HAAS Alert reported saving over 120 hours of admin work each month, which led to a <a href="https://www.pandadoc.com/customers-case-study/haas-alert/">66.67% increase in efficiency</a> by utilizing PandaDoc CPQ for HubSpot.</p> <p></p> <div class=" mb-40" data-pd-block="ui-banner-brand"> <aside class="banner-brand banner-brand--narrow bg-color-pastel-amethyst"> <div class="banner-brand__content"> <h3 class=" h4 banner-brand__title mb-05em "> Stop wasting valuable hours and energy on admin tasks </h3> <p class="banner-brand__tagline text-body-l mb-30"> Reduce the risk of human-error and up your efficiency with PandaDoc. </p> <a href="https://www.pandadoc.com/getdemo/?ss=pricing-strategy_pricing-strategy_ui-banner-brand_56964" class="ui-button"> Request a demo </a> </div> <div class="banner-brand__cover"> <picture class="__migration image-block"> <img decoding="async" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/demo-tour-thatch@2x-334x248.png" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/demo-tour-thatch%402x-334x248.png 1x, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/demo-tour-thatch%402x.png 1.5x" width="334" alt="Demo Tour Thatch"> </picture> </div> </aside> </div> <p><strong>Bonus</strong>: We recently launched PandaDoc CPQ for HubSpot to help you improve the buying experience and streamline consistency with pricing.</p> <p>Now you can create accurate quotes for complex products & services with ease. Learn more <a href="https://www.pandadoc.com/blog/cpq-for-hubspot/">here</a>.</p> <h2 class="wp-block-heading" id="Different-pricing-strategies-1">Different pricing strategies</h2> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="568" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-1024x568.png" alt="things to consider for pricing strategy" class="wp-image-56965" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-1024x568.png 1024w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-300x166.png 300w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-768x426.png 768w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-1536x852.png 1536w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-550x305.png 550w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-334x185.png 334w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-668x370.png 668w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-314x174.png 314w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-628x348.png 628w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-360x200.png 360w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-720x399.png 720w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-460x255.png 460w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-920x510.png 920w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-1100x610.png 1100w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-490x272.png 490w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-980x543.png 980w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-705x391.png 705w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-1410x782.png 1410w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-225x125.png 225w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-451x250.png 451w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-162x90.png 162w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-325x180.png 325w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-721x400.png 721w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-1443x800.png 1443w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-126x70.png 126w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1-252x140.png 252w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_1.png 1760w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Pricing isn’t about blindly throwing a dart at a board and choosing whatever number you land on. </p> <p>There’s a few common pricing strategies with intentional tactics behind them. </p> <p>What best applies to your marketing strategy comes down to what you’re selling and your<a href="https://www.pandadoc.com/blog/ideal-customer-profiles/"> ideal customer</a>.</p> <p>Let’s go over some of the most common pricing models, along with their pros and cons. </p> <p>What is the best pricing strategy for you? </p> <p>Let’s go over some pricing strategy examples, as only you can decide on your pricing method of choice.</p> <h3 class="wp-block-heading">Cost-plus pricing</h3> <p><a href="https://www.pandadoc.com/blog/cost-plus-contracts/">Cost-plus pricing model</a> is as basic as it sounds. Take the cost of your product, and mark it up.</p> <p><strong>Pro:</strong> Easy, simple way to create pricing and margin profits.</p> <p><strong>Con:</strong> Not strategic. Doesn’t take into account competitor pricing or a customer’s willingness to pay (WTP). </p> <p>This is particularly a disadvantage in the SaaS industry, where a value-based approach resonates best with targeted consumers when it comes to the bottom line.</p> <h3 class="wp-block-heading">Competitor-based pricing</h3> <p>Competitor-based pricing is, yep, you guessed it, pricing based on your competitors. </p> <p>Whether it’s having a lower price to edge out the competition, or a higher price to convey perceived value, this competitive pricing strategy can be hit or miss.</p> <p><strong>Pro: </strong>Watching your competitors helps you stay within market range and adjust to changes as needed.</p> <p><strong>Con:</strong> If this is your sole focus, you risk losing sight of a value-based approach and may lose revenue and customers with too many fluctuations.</p> <h3 class="wp-block-heading">Value-based pricing</h3> <p>This one is a bit more ambiguous, but with the right data can be a highly effective approach. </p> <p>Industries like SaaS are value-based, and need to position themselves as such to stand out from the crowd. </p> <p>Also known as the premium pricing strategy.<br><em>Ahem</em> speaking of, you are reading a PandaDoc blog, did you know we offer a<a href="https://signup.pandadoc.com/?lng=en-US"> free 14-day trial?</a></p> <p><strong>Pro:</strong> Most effective for maximizing revenue with the WTP approach.</p> <p><strong>Con: </strong>Diligent research and a constant ear to the ground are required to stay on top of things and remain in-tune with consumer reviews.</p> <h3 class="wp-block-heading">Penetration pricing strategy</h3> <p>This strategy is often utilized by those moving fast. It’s the tactic of setting a low initial price to attract customers and get their foot in the bigger market with the intent to gradually raise prices later.</p> <p><strong>Pro:</strong> Helpful when coming into a saturated market, as consumers will be more likely to give you a try if your price is exceptionally lower than the competition. </p> <p>When done right, this can be a highly effective pricing strategy.</p> <p><strong>Con:</strong> With high reward comes higher risk. </p> <p>You could be losing long-term revenue and customers as pricing increases. Especially if done too often, and too quickly.</p> <aside class="post-container block-note ms-60" data-pd-block="related"> <h4 class="h6 mb-1em"> See also </h4> <p class="text-body-s mb-1em"> <a href="https://www.pandadoc.com/blog/price-optimization/"> Hit by a sales slump? Unlock the secrets of price optimization and watch your profits soar </a> </p> </aside> <h3 class="wp-block-heading">Dynamic pricing strategy</h3> <p>An effective strategy that utilizes real-time market trends and data from inventory levels and customer demand.</p> <p><strong>Pro:</strong> Flexible with a shifting market, giving businesses more leverage with profit margins.</p> <p><strong>Con:</strong> Too many price adjustments risks losing customers and having the business come off as lacking confidence in their value and positioning in the marketplace.</p> <h2 class="wp-block-heading" id="Mastering-your-pricing-strategy-2">Mastering your pricing strategy</h2> <p>Alright, as promised, now comes the meat and potatoes part of the blog. </p> <p>You may be sitting here nodding, scrolling, ready to sink your teeth into how to utilize your (new) knowledge of CPQ and pricing models to your advantage.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="623" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-1024x623.png" alt="pricing strategy matrix" class="wp-image-56970" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-1024x623.png 1024w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-300x182.png 300w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-768x467.png 768w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-1536x934.png 1536w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-550x334.png 550w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-334x203.png 334w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-668x406.png 668w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-314x191.png 314w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-628x382.png 628w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-360x219.png 360w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-720x438.png 720w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-100x62.png 100w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-460x280.png 460w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-920x559.png 920w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-1100x669.png 1100w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-490x298.png 490w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-980x596.png 980w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-705x429.png 705w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-1410x857.png 1410w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-206x125.png 206w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-411x250.png 411w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-148x90.png 148w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-296x180.png 296w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-658x400.png 658w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-1316x800.png 1316w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-115x70.png 115w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate-230x140.png 230w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_2-alternate.png 1760w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Here’s what you need to ask yourself when crafting your perfect price:</p> <p><strong>Value & Market Position:</strong></p> <ul class="wp-block-list"> <li>While lower pricing may be effective initially, it can also be associated with a cheaper product. How do you plan to market your value to consumers? Also known as, value-based pricing.</li> </ul> <p><strong>Business Goals:</strong></p> <ul class="wp-block-list"> <li>Which matters more to you right now, market share or long-term value?</li> <li>Are you aiming to be cost-based, or going off the value of your product?</li> <li>Depending on your product, have you factored in the cost of production, and consumer demand?</li> </ul> <p><strong>Customer Perception:</strong></p> <ul class="wp-block-list"> <li>How do you plan to clearly communicate price fluctuations to your customers?</li> <li>What are the pain points customers currently have in your industry, and how can you best solve for their needs to promote customer value?</li> </ul> <p><strong>Competitors:</strong></p> <ul class="wp-block-list"> <li>Who are your biggest competitors? Look for 3-5, depending on your industry.</li> <li>What are their prices, and how do they vary?</li> <li>Are your services/products comparable, or do you have specifics they may not?</li> <li>Based on market research, do they offer freemium pricing or bundle pricing options, and will you?</li> </ul> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="770" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-1024x770.png" alt="retail pricing strategy" class="wp-image-56975" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-1024x770.png 1024w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-300x226.png 300w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-768x578.png 768w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-1536x1155.png 1536w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-550x414.png 550w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-334x251.png 334w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-668x503.png 668w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-314x236.png 314w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-628x472.png 628w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-360x271.png 360w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-720x542.png 720w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-460x346.png 460w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-920x692.png 920w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-1100x828.png 1100w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-490x369.png 490w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-980x737.png 980w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-705x530.png 705w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-1410x1061.png 1410w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-166x125.png 166w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-332x250.png 332w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-120x90.png 120w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-239x180.png 239w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-532x400.png 532w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-1063x800.png 1063w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-93x70.png 93w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3-186x140.png 186w, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/INF_How-to-Master-Pricing-Strategy-with-CPQ_3.png 1760w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>On the flip side, it’s equally important to understand what makes a weak pricing strategy.</p> <p>Poor targeting:</p> <ul class="wp-block-list"> <li>Not marketing correctly, reaching the wrong customers and losing out on the right ones.</li> <li>A high price with too much markup for the customer base.</li> </ul> <p>Incorrect value portrayal</p> <ul class="wp-block-list"> <li>Exaggerating what the consumer will get with their purchase, pricing too low for a high-value product, etc.</li> </ul> <p>Not finding the sweet spot:</p> <ul class="wp-block-list"> <li>Prices too high or too low compared to similar products will cause potential buyers to hesitate.</li> <li>Sales volume and price-sensitivity aren’t factored into decision making.</li> </ul> <h2 class="wp-block-heading" id="strongPricing-strategy-case-studiesstrong-3"><strong>Pricing strategy case studies</strong></h2> <p>If you’re overwhelmed narrowing down the best selling price, we’ve got you. </p> <p>Sometimes it helps to look at historical data of companies who have been there, done that, and reported back on the trial-and-error of pricing strategies for you.</p> <h3 class="wp-block-heading">Disney+ and penetration pricing</h3> <p>Back in 2019, Disney+ was far from the first big studio to launch a streaming platform. </p> <p>In fact, many considered them late to the game. </p> <p>While Disney is a major household name, Netflix and Hulu dominated the market.</p> <h4 class="wp-block-heading">Method </h4> <p>So, what did Disney do? </p> <p>They adopted the penetration pricing model<sup data-fn="2756a131-4e67-423d-9109-67b3f35d2cf0" class="fn"><a id="2756a131-4e67-423d-9109-67b3f35d2cf0-link" href="#2756a131-4e67-423d-9109-67b3f35d2cf0">2</a></sup> to break into market shares and get traction by starting out with a fiercely-competitive low price of only $6.99 a month. </p> <p>This business model positioned them to be the option with economy pricing for new customers, while still having a high-quality product.</p> <h4 class="wp-block-heading">Outcome</h4> <p>This strategy worked well for Disney+, who steadily increased their prices after accumulating a large customer base of monthly subscribers. </p> <p>Part of the effect was positioning their value with more original content, such as <em>The Mandalorian</em>, and making access to all Marvel (a Disney company) and Disney content exclusive to their platform.</p> <aside class="post-container block-note ms-60" data-pd-block="related"> <h4 class="h6 mb-1em"> See also </h4> <p class="text-body-s mb-1em"> <a href="https://www.pandadoc.com/blog/price-elasticity/"> A top guide to what price elasticity is, how to calculate it, types, and determining factors </a> </p> </aside> <h3 class="wp-block-heading">Canva and value-based pricing</h3> <p>The go-to graphic design site for non-graphic designers has moved through a few iterations since coming onto the scene in 2012. </p> <p>In 2019, Canva had a flat-rate pricing model for a monthly subscription of $12.95 in addition to keeping their free basic plan. </p> <p>Now, there’s also Canva for Teams at $14.99 monthly for 5 seats.</p> <h4 class="wp-block-heading">Outcome</h4> <p>Canva took the slow and steady approach<sup data-fn="197d58b4-59b1-4848-9ab2-77fd1a49686b" class="fn"><a id="197d58b4-59b1-4848-9ab2-77fd1a49686b-link" href="#197d58b4-59b1-4848-9ab2-77fd1a49686b">3</a></sup>, letting customers discover and try them out before ever asking for money. </p> <p>As word spread and use increased, they launched their first monthly subscription plan, backed by the added-value of new and improved features. </p> <p>If someone didn’t need that, they could simply keep their free version. </p> <p>Another few years later, they added a third-tier value package for companies for a very small amount more, making the incentive to purchase the package rather than 5 individual Pro accounts.<br>At present, Canva has over half a million team subscriptions. Some are from large corporations, such as Zoom and Marriott. </p> <p>Near the end of 2023, their customer subscriptions surpassed $2 billion<sup data-fn="2a67e212-7a05-47be-8295-4df5f2e6b5c0" class="fn"><a id="2a67e212-7a05-47be-8295-4df5f2e6b5c0-link" href="#2a67e212-7a05-47be-8295-4df5f2e6b5c0">4</a></sup>. </p> <p>In their case, the slow and steady value-based pricing model was highly successful.</p> <h3 class="wp-block-heading">CPQ and dynamic pricing</h3> <p>Enterprise companies in fields such as Saas benefit highly from CPQ when deciding their pricing model. </p> <p>CPQ’s ability to simplify complex products and integrate with CRM and ERP systems allows it to tailor solutions and provide accurate pricing for higher profitability.</p> <h2 class="wp-block-heading" id="CPQ-and-pricing-tools-4">CPQ and pricing tools</h2> <p>CPQ’s ability to provide data-driven pricing gives its users a competitive edge. </p> <p>Sales processes are streamlined, time is saved, pricing configuration can be automated, and tailored. Need we say more?</p> <p>According to a Forbes article, sales teams spend an estimated low of <a href="https://www.forbes.com/sites/kenkrogue/2018/02/15/why-sales-reps-spend-so-little-time-selling/#3122a2e51051" target="_blank" rel="noreferrer noopener nofollow">35% of their time</a> actually selling.</p> <p>Quickening the sales cycle is one of the key benefits of implementing CPQ software. </p> <p>Depending on your needs, and if you already have a CRM in place, there are a few options when it comes to <a href="https://www.pandadoc.com/blog/best-cpq-software/">choosing a CPQ software</a> that’s right for you.</p> <aside class="post-container block-note ms-60" data-pd-block="related"> <h4 class="h6 mb-1em"> See also </h4> <p class="text-body-s mb-1em"> <a href="https://www.pandadoc.com/blog/cpq-integration/"> Accelerate productivity with CPQ integrations </a> </p> </aside> <p>We’ve done the research so you don’t have to. </p> <p>By taking a look at the above blog you can see some of the highlights of the most commonly used CPQ software, and how PandaDoc stacks up against the competition.</p> <p><a href="https://www.pandadoc.com/cpq-software/">PandaDoc CPQ</a> is competitive in the landscape by streamlining your tools. </p> <p>You can easily connect them so you don’t have to switch between programs, while ensuring all relevant teams have transparency and access for quick and easy alignment.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“<strong>CPQ has transformed our quoting process. Our quoting is not only more efficient but also much more attractive, offering an Amazon-esque experience to our customers. It has significantly streamlined our operations and enables reps to generate proposals in real time</strong>.”</p> <p>Mike McCormick, Director of Employee Education</p> </blockquote> <p>PandaDoc CPQ includes:</p> <ul class="wp-block-list"> <li>CRM integrations for easy set-up</li> <li>Pricing rules</li> <li>Drag-and-drop editor</li> <li>Approval workflows</li> <li>Step-by-step selling</li> <li>Embedding trusted payment options to make closing easy</li> </ul> <p>PandaDoc CPQ allows your team to easily managed all parts of the sales process.</p> <p>Deciding on your pricing strategy is a crucial part of any businesses success. </p> <p>Reaching your target audience and standing out to potential customers works when you have the right price for your product. </p> <p>Said another way—your value proposition.</p> <p>No matter what method you go with, remember, it’s a competitive market. </p> <p>Market conditions fluctuate, and the right pricing strategy for you will with it. If it doesn’t work out, try another. Better, have CPQ do it for you.</p> <p><a href="https://www.pandadoc.com/getdemo/">Get a demo</a> of PandaDoc CPQ For HubSpot and see how it can help your team interpret data and maximize revenue with pricing strategies.</p> <p></p> <div class=" mb-40" data-pd-block="ui-banner-brand"> <aside class="banner-brand banner-brand--narrow bg-color-pastel-amethyst"> <div class="banner-brand__content"> <h3 class=" h4 banner-brand__title mb-05em "> Streamline your integrations and processes with PandaDoc </h3> <p class="banner-brand__tagline text-body-l mb-30"> Link your most important tools to simplify and automate your workflow. </p> <a href="https://signup.pandadoc.com?ss=pricing-strategy_pricing-strategy_ui-banner-brand_56964&lng=en-US" class="ui-button"> Try PandaDoc </a> </div> <div class="banner-brand__cover"> <picture class="__migration image-block"> <img decoding="async" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/automation@2x-334x290.png" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/automation%402x-334x290.png 1x, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/automation%402x.png 1.5x" width="334" alt="Automation"> </picture> </div> </aside> </div> <div class="accordion block-footnote pt-60" data-control="accordion"> <article class="accordion-item" data-accordion-item data-class-opened="accordion-item--opened"> <div class="accordion-item__title mb-1em" data-accordion-item-title> <span class="h5 text-bold mr-1em"> References </span> <div class="accordion-item__icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="14" fill="none" viewbox="0 0 24 14"><path d="M1.95.05 0 2l12.02 12L24 2.04 22.05.1 12.02 10.11 1.95.04Z"></path></svg> </div> </div> <div class="accordion-item__content"> <div class="accordion-item__content-inner" data-accordion-content data-class-visible="block-footnote__content"> <div id="references-list"> <ol class="block-footnote__references"> <li id="ecc3412d-038c-41a5-87b7-2b5b5fb7169e"> Statista, <a href="https://www.statista.com/statistics/1239795/price-comparison-online-shopping-habits/" target="_blank" rel="noreferrer noopener nofollow">Share of global shoppers who usually compare prices before buying online as of August 2022</a> <a href="#ecc3412d-038c-41a5-87b7-2b5b5fb7169e-link" data-target-id="ecc3412d-038c-41a5-87b7-2b5b5fb7169e" class="text-body-s color-meta reference-link" aria-label="Jump to footnote reference 1"> Show in the article ↑ </a> </li> <li id="2756a131-4e67-423d-9109-67b3f35d2cf0"> Marshall Johnston,<a href="https://marshall-johnstonmm.com/2022/03/13/pricing-disney/" target="_blank" rel="noreferrer noopener nofollow"> Pricing Disney+</a> <a href="#2756a131-4e67-423d-9109-67b3f35d2cf0-link" data-target-id="2756a131-4e67-423d-9109-67b3f35d2cf0" class="text-body-s color-meta reference-link" aria-label="Jump to footnote reference 2"> Show in the article ↑ </a> </li> <li id="197d58b4-59b1-4848-9ab2-77fd1a49686b"> Top Lyne, <a href="https://www.toplyne.io/blog/11-examples-of-saas-pricing-done-right" target="_blank" rel="noreferrer noopener nofollow">11 Examples of SaaS Pricing Done Right</a> <a href="#197d58b4-59b1-4848-9ab2-77fd1a49686b-link" data-target-id="197d58b4-59b1-4848-9ab2-77fd1a49686b" class="text-body-s color-meta reference-link" aria-label="Jump to footnote reference 3"> Show in the article ↑ </a> </li> <li id="2a67e212-7a05-47be-8295-4df5f2e6b5c0"> Famewall, <a href="https://famewall.io/statistics/canva-stats/" target="_blank" rel="noreferrer noopener nofollow">Canva Usage, Revenue & Growth Statistics (in 2024)</a> <a href="#2a67e212-7a05-47be-8295-4df5f2e6b5c0-link" data-target-id="2a67e212-7a05-47be-8295-4df5f2e6b5c0" class="text-body-s color-meta reference-link" aria-label="Jump to footnote reference 4"> Show in the article ↑ </a> </li> </ol> </div> </div> </div> </article> </div> <h6 class="wp-block-heading"><strong><em>Disclaimer</em></strong></h6> <p style="font-size:10px">PandaDoc is not a law firm, or a substitute for an attorney or law firm. This page is not intended to and does not provide legal advice. Should you have legal questions on the validity of e-signatures or digital signatures and the enforceability thereof, please consult with an attorney or law firm. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy.</p> </div> </section> </div> </div> <div class="mb-120 post-container post-authors ms-120 "> <p class="h5 text-bold mb-20">Author</p> <footer class=" mb-80 "> <div class="mb-20"> <div class="ui-author"> <a href="https://www.pandadoc.com/blog/author/anthony-esposito/" target="_blank" rel="noopener" class="ui-author__body ui-author__body--link"> <div class="ui-avatar ui-author__avatar"> <img width="40" height="40" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/945B3461-1-150x150.jpg" class="attachment-40x40 size-40x40" alt="Anthony Esposito" decoding="async" loading="lazy" /> </div> <p class="ui-author__content"> <span class="text-semibold ui-author__name"> Anthony Esposito </span> <span class="text-caption color-meta"> Senior Account Manager at PandaDoc </span> </p> </a> </div> </div> <p class="text-body-s mb-20"> Anthony Esposito joined the company in March of 2021. He really enjoys helping customers find new avenues and workflows to help make their own organizations more efficient while consolidating their tech stack by using PandaDoc as a one stop shop. In his free time Anthony loves to cook. "I’m a massive foodie and I’m die hard Tampa Bay Buccaneers and Tampa Bay Lightning fan!" </p> <address> <ul class="ui-author__links text-body-s"> <li class="ui-author__links-item"> <a href="https://www.linkedin.com/in/anthony-esposito-1049549a/" class="ui-link-meta" target="_blank" rel="noopener"> LinkedIn </a> </li> </ul> </address> </footer> <p class="h5 text-bold mb-20">Reviewed by</p> <footer class=""> <div class="mb-20"> <div class="ui-author"> <a href="https://www.pandadoc.com/blog/author/keith-rabkin/" target="_blank" rel="noopener" class="ui-author__body ui-author__body--link"> <div class="ui-avatar ui-author__avatar"> <img width="40" height="40" src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/Keithheadshot-scaled-e1671798021839-150x150.jpeg" class="attachment-40x40 size-40x40" alt="Keith Rabkin" decoding="async" loading="lazy" /> </div> <p class="ui-author__content"> <span class="text-semibold ui-author__name"> Keith Rabkin </span> <span class="text-caption color-meta"> Chief Revenue Officer for PandaDoc </span> </p> </a> </div> </div> <p class="text-body-s mb-20"> Keith has been working in technology organizations for the past 15 years and is currently the Chief Revenue Officer for PandaDoc. Prior to this, he had roles leading Growth for Adobe's Digital Media business, Gmail, YouTube, and Google Fiber. </p> </footer> </div> </article> <aside class="post-container mb-120"> <div class="sharing-footer"> <h4 class="text-body-l sharing-footer__title align-center mb-15em"> Like the article? Share it with your friends! </h4> <ul class="sharing align-center "> <li class="sharing__item"> <button class="sharing__link sharing__link--copy" data-control="copy-link" data-link="https://www.pandadoc.com/blog/pricing-strategy/"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--copy-link"><title>Copy Link</title> <circle cx="18" cy="18" r="18" fill="#242424"/> <path d="M18.5868 22.1646C18.6651 22.2426 18.7273 22.3353 18.7697 22.4374C18.812 22.5395 18.8339 22.6489 18.8339 22.7594C18.8339 22.8699 18.812 22.9794 18.7697 23.0814C18.7273 23.1835 18.6651 23.2762 18.5868 23.3542L18.1711 23.7699C17.3833 24.5575 16.3148 25 15.2007 25C14.0866 25 13.0182 24.5575 12.2304 23.7699C11.4426 22.9822 11 21.914 11 20.8001C11 19.6862 11.4426 18.618 12.2304 17.8303L13.9185 16.1432C14.6754 15.3846 15.6939 14.944 16.7652 14.9117C17.8365 14.8795 18.8796 15.258 19.6808 15.9697C19.7635 16.0432 19.8309 16.1323 19.8792 16.2318C19.9275 16.3314 19.9557 16.4395 19.9622 16.55C19.9687 16.6604 19.9534 16.7711 19.9171 16.8756C19.8808 16.9802 19.8243 17.0766 19.7508 17.1593C19.6772 17.242 19.5881 17.3094 19.4885 17.3577C19.389 17.4059 19.2808 17.4341 19.1704 17.4406C19.0599 17.4471 18.9492 17.4318 18.8446 17.3955C18.7401 17.3593 18.6437 17.3028 18.5609 17.2292C18.0805 16.8026 17.4551 16.5757 16.8128 16.5948C16.1705 16.6139 15.5598 16.8777 15.1055 17.3321L13.4188 19.0171C12.9462 19.4896 12.6807 20.1305 12.6807 20.7987C12.6807 21.4669 12.9462 22.1078 13.4188 22.5803C13.8914 23.0528 14.5324 23.3182 15.2007 23.3182C15.8691 23.3182 16.5101 23.0528 16.9827 22.5803L17.3984 22.1646C17.4764 22.0866 17.569 22.0246 17.671 21.9824C17.773 21.9401 17.8823 21.9184 17.9926 21.9184C18.103 21.9184 18.2123 21.9401 18.3142 21.9824C18.4162 22.0246 18.5088 22.0866 18.5868 22.1646ZM23.7717 12.2281C22.9832 11.4417 21.915 11 20.8013 11C19.6876 11 18.6194 11.4417 17.8309 12.2281L17.4152 12.6437C17.2574 12.8015 17.1688 13.0154 17.1688 13.2385C17.1688 13.4616 17.2574 13.6756 17.4152 13.8333C17.573 13.9911 17.787 14.0797 18.0101 14.0797C18.2333 14.0797 18.4473 13.9911 18.605 13.8333L19.0208 13.4177C19.4934 12.9452 20.1344 12.6797 20.8027 12.6797C21.4711 12.6797 22.1121 12.9452 22.5847 13.4177C23.0573 13.8902 23.3228 14.531 23.3228 15.1992C23.3228 15.8675 23.0573 16.5083 22.5847 16.9808L20.8972 18.6686C20.4426 19.1229 19.8315 19.3863 19.189 19.4049C18.5466 19.4235 17.9213 19.1959 17.4411 18.7687C17.3584 18.6952 17.262 18.6387 17.1574 18.6024C17.0529 18.5662 16.9422 18.5508 16.8317 18.5573C16.7212 18.5638 16.6131 18.592 16.5135 18.6403C16.4139 18.6886 16.3248 18.756 16.2513 18.8387C16.1778 18.9214 16.1212 19.0178 16.085 19.1223C16.0487 19.2268 16.0334 19.3375 16.0399 19.448C16.0464 19.5584 16.0745 19.6665 16.1228 19.7661C16.1711 19.8657 16.2385 19.9548 16.3213 20.0283C17.1219 20.7398 18.1643 21.1186 19.2351 21.087C20.3059 21.0553 21.3241 20.6158 22.0814 19.8582L23.7696 18.1711C24.5571 17.383 24.9996 16.3147 25 15.2007C25.0004 14.0867 24.5586 13.0181 23.7717 12.2295V12.2281Z" fill="white"/> </svg> <span class="sharing__tooltip" data-tooltip data-class-visible="sharing__tooltip--visible">Link copied</span> </button> </li> <li class="sharing__item"> <a href="https://twitter.com/share?url=https%3A%2F%2Fwww.pandadoc.com%2Fblog%2Fpricing-strategy%2F&text=How+to+master+pricing+strategy+with+CPQ" target="_blank" rel="noopener" class="sharing__link"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--twitter"> <title>X</title> <circle fill="#242424" cx="18" cy="18" r="18"/> <path fill="#fff" d="M19.333 16.929 24.546 11H23.31l-4.528 5.147L15.17 11H11l5.466 7.784L11 25h1.235l4.779-5.436L20.83 25H25M12.68 11.911h1.898l8.732 12.223h-1.897"/> </svg> </a> </li> <li class="sharing__item"> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pandadoc.com%2Fblog%2Fpricing-strategy%2F&t=How+to+master+pricing+strategy+with+CPQ" target="_blank" rel="noopener" class="sharing__link"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--facebook"><title>Facebook</title><circle cx="18" cy="18" r="18" fill="#242424"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M21.4103 19.4903L21.8767 16.4369H18.9589V14.4554C18.9589 13.6201 19.3665 12.8058 20.6734 12.8058H22V10.2063C22 10.2063 20.796 10 19.645 10C17.2419 10 15.6712 11.4623 15.6712 14.1097V16.4369H13V19.4903H15.6712V26.8717C16.2069 26.9561 16.7558 27 17.3151 27C17.8743 27 18.4233 26.9561 18.9589 26.8717V19.4903H21.4103Z" fill="white"/></svg> </a> </li> <li class="sharing__item"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pandadoc.com%2Fblog%2Fpricing-strategy%2F&title=How+to+master+pricing+strategy+with+CPQ" target="_blank" rel="noopener" class="sharing__link"> <svg xmlns="http://www.w3.org/2000/svg" width="36" height="36" viewBox="0 0 36 36" class="sharing__icon sharing__icon--linkedin"><title>LinkedIn</title><circle cx="18" cy="18" r="18" fill="#242424"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.8161 10.019C11.7182 10.019 11 10.7221 11 11.6468C11 12.5514 11.6974 13.2759 12.7735 13.2759H12.795C13.9142 13.2759 14.6102 12.5515 14.6102 11.6468C14.5891 10.7221 13.9142 10.019 12.8161 10.019ZM25.9693 18.5816V23.9851H22.7609V18.9435C22.7609 17.677 22.2968 16.8127 21.1355 16.8127C20.2489 16.8127 19.7214 17.3951 19.4893 17.9586C19.4046 18.1601 19.3828 18.4404 19.3828 18.7224V23.9851H16.1734C16.1734 23.9851 16.2166 15.4463 16.1734 14.5616H19.3825V15.8973C19.3795 15.902 19.3759 15.9069 19.3725 15.9118C19.3686 15.9172 19.3647 15.9227 19.3614 15.9278H19.3825V15.8973C19.8089 15.2561 20.5703 14.3402 22.2747 14.3402C24.3863 14.3402 25.9693 15.687 25.9693 18.5816ZM14.3989 23.9851H11.1906V14.5616H14.3989V23.9851Z" fill="white"/></svg> </a> </li> </ul> </div> </aside> <div class=" ui-hero-form bg-color-pastel-amethyst ui-hero-form--padding-compact mb-120 " data-pd-block="ui-hero-form" > <div class="container container--wide ui-hero-form__container"> <div class="ui-hero-form__col ui-hero-form__col--content" data-pd-section="ui-hero-form-content"> <h2 class="h2-h1 ui-hero-form__title mb-05em "> Streamline your document workflow & close deals faster </h2> <div class=" text-body-l color-secondary ui-hero-form__tagline ui-typo-tiny "> <p>Get personalized 1:1 demo with our product specialist.</p> <ul> <li>Tailored to your needs</li> <li>Answers all your questions</li> <li>No commitment to buy</li> </ul> <p> </p> </div> <div class="mini-banner hide-mobile-tablets "> <?xml version="1.0"?> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32" viewBox="0 0 32 32" class="mini-banner__logo" style="fill: none"><path d="M27.7772 9.04465C28.0919 9.20137 28.4793 9.11292 28.655 8.80846C28.8256 8.51282 28.723 8.13897 28.4309 7.96245C28.074 7.74682 27.705 7.54926 27.3252 7.37097C26.9822 7.20993 26.8094 6.81552 26.9233 6.45411C27.5219 4.55593 27.6393 2.51497 27.2688 0.560788C27.1703 0.0414699 26.5414 -0.117989 26.207 0.291387C26.1159 0.402861 26.0269 0.516013 25.9398 0.630798C25.856 0.741286 25.8105 0.875569 25.803 1.01403C25.7052 2.80064 25.2174 4.48332 24.4237 5.97855C24.2885 6.23321 24.003 6.36399 23.7169 6.32842C23.0742 6.24856 22.4252 6.22017 21.778 6.24344C21.5968 6.24995 21.4418 6.37267 21.3784 6.54248C21.2717 6.82819 21.4536 7.15008 21.7558 7.19135C23.8465 7.47681 25.8886 8.10422 27.7772 9.04465Z" style="fill: #FF5721"/><path d="M20.7345 16.8087C20.4813 17.1962 20.6552 17.7236 21.0995 17.8539C22.7257 18.3308 24.3804 18.6201 26.0346 18.7292C26.7502 18.7765 27.4278 18.4142 27.797 17.7994C28.2586 17.0306 28.6883 16.2405 29.0842 15.4309C29.3657 14.8557 29.63 14.2708 29.8768 13.6767C30.1685 12.9745 29.9366 12.1642 29.3048 11.741C26.2866 9.71909 22.7716 8.58227 19.1025 8.46758C18.2727 8.44163 17.5874 9.06709 17.4229 9.88078C17.3793 10.0966 17.3335 10.3116 17.2855 10.5258C17.2828 10.5374 17.2803 10.549 17.2777 10.5606L17.2776 10.5611C17.2724 10.5842 17.2672 10.6074 17.2618 10.6305C17.2473 10.6947 17.2324 10.7592 17.2173 10.8234C17.1275 11.2066 17.0309 11.5872 16.9269 11.9648C16.6488 12.9794 16.3211 13.9738 15.9465 14.945C15.8229 15.2652 15.9434 15.6309 16.2423 15.7996C16.7419 16.0817 17.2519 16.3455 17.7709 16.5899C18.1103 16.7498 18.5125 16.5993 18.6659 16.2569C18.9019 15.7298 19.1225 15.1957 19.3269 14.6552C19.6171 13.8876 19.8751 13.1074 20.0988 12.315C20.225 11.8686 20.3406 11.4185 20.4445 10.965C20.4883 10.7784 20.6561 10.6458 20.8476 10.6553C20.8877 10.6573 20.9277 10.6594 20.9677 10.6618C21.7596 10.7068 22.3775 10.7477 23.1244 11.1388C23.3441 11.2538 23.4299 11.5191 23.3398 11.75C22.6229 13.5884 21.781 15.2067 20.7345 16.8087Z" style="fill-rule: evenodd; clip-rule: evenodd; fill: #FF5721"/><path d="M16.7397 18.4409C17.1112 18.626 17.2553 19.0882 17.0325 19.4382C16.3326 20.537 15.5632 21.5915 14.7336 22.5959C14.5012 22.8773 14.8664 23.2796 15.142 23.0401C16.3263 22.0109 17.4406 20.9009 18.4707 19.7173C18.6648 19.4942 18.9767 19.4141 19.2551 19.5138C20.9893 20.1347 22.7655 20.5351 24.5475 20.7248C25.0058 20.7736 25.2394 21.3129 24.9359 21.6599C23.5994 23.1879 22.118 24.5855 20.5129 25.8318C19.8516 26.3453 19.0105 26.575 18.184 26.4406C15.8168 26.0556 13.5202 25.2418 11.4423 24.0436C11.0734 23.8308 11.0021 23.3355 11.2735 23.0073C11.4122 22.8398 11.5491 22.6707 11.6843 22.5002C12.778 21.1214 13.7558 19.6515 14.6052 18.1103C14.7996 17.7574 15.2485 17.633 15.5988 17.8324C15.9733 18.0456 16.3539 18.2487 16.7397 18.4409Z" style="fill: #FF5721"/><path d="M9.97538 25.5258C9.69831 25.3438 9.33147 25.3714 9.08782 25.5963C7.80573 26.7798 6.42702 27.8582 4.96778 28.8152C4.16722 29.3405 3.34261 29.8292 2.49744 30.2794C1.68589 30.7117 1.91598 31.967 2.83512 31.94C6.09539 31.8441 9.34009 31.2484 12.4176 30.1619C13.1117 29.9167 13.7946 29.648 14.4656 29.3568C14.8731 29.1799 15.2761 28.9947 15.6745 28.8013C16.0024 28.6422 15.9417 28.1586 15.5903 28.0618C13.6018 27.5139 11.6999 26.6584 9.97538 25.5258Z" style="fill: #FF5721"/></svg> <div class="mini-banner__content color-secondary typo-tiny typo-tiny--list-checked"> <div> <div>ChiliPiper <a href="https://www.pandadoc.com/customers-case-study/chili-piper/">increased their close rate by 28%</a> after implementing PandaDoc.</div> </div> </div> </div> </div> <div class="ui-hero-form__col ui-hero-form__col--form"> <div class="hs-form-demo bg-color-white b-radius-m" data-control="form-wrapper"> <ul class="ui-steps mb-20 "> <li class="text-body-m ui-steps__step">Fill out the form</li> <li class="text-body-m ui-steps__step">Book a time slot</li> <li class="text-body-m ui-steps__step">Attend a demo</li> </ul> <div class="ui-preloader" data-ui-preloader hidden="hidden"> <span class="ui-circle-loader"> <span></span> </span> </div> <div data-control="hubspot-form-ssr" data-portal-id="2127247" data-form-id="23023ef1-2817-4eb6-a284-4ccc1525fe0e" class="form-hubspot--columns mb-20 " data-form-style="columns" data-form-name="" data-form-type="demo" data-action="https://api.hsforms.com/submissions/v3/integration/submit/2127247/23023ef1-2817-4eb6-a284-4ccc1525fe0e" data-ss="pricing-strategy_pricing-strategy_ui-hero-form" data-rendering-type="server" > <form name="form" method="post" class="hs-form"><div class="hs-form-field field hs_firstname hs-fieldtype-text"><label for="form_firstname">First name*</label><div class="input"><input class="hs-input" type="text" id="form_firstname" name="firstname" /></div></div><div class="hs-form-field field hs_lastname hs-fieldtype-text"><label for="form_lastname">Last name*</label><div class="input"><input class="hs-input" type="text" id="form_lastname" name="lastname" /></div></div><div class="hs-form-field field hs_email hs-fieldtype-text"><label for="form_email">Work email*</label><div class="input"><input class="hs-input" type="text" id="form_email" name="email" /></div></div><input class="hs-input" type="hidden" id="form_phone" name="phone" /><div class="hs-form-field field hs_phone_number hs-fieldtype-text"><label for="form_phone_number">Phone number</label><div class="input"><input class="hs-input" type="text" id="form_phone_number" name="phone_number" /></div></div><div class="hs-form-field field hs_company hs-fieldtype-text"><label for="form_company">Company name*</label><div class="input"><input class="hs-input" type="text" id="form_company" name="company" /></div></div><div class="hs-form-field field hs_company_size hs-fieldtype-select"><label for="form_company_size">Company size*</label><div class="input"><select class="hs-input" id="form_company_size" name="company_size"><option value="" disabled="disabled" selected="selected"></option><option value="1">1</option><option value="2-10">2-10</option><option value="11-50">11-50</option><option value="51-200">51-200</option><option value="201-500">201-500</option><option value="501-1000">501-1000</option><option value="1001+">1001+</option></select></div></div><input class="hs-input" type="hidden" id="form_education_role" name="education_role" /><input class="hs-input" type="hidden" id="form_preferred_language" name="preferred_language" value="English" /><input class="hs-input" type="hidden" id="form_a_b_test_info" name="a_b_test_info" /><input class="hs-input" type="hidden" id="form_gclid" name="gclid" /><input class="hs-input" type="hidden" id="form_google_analytics_client_id" name="google_analytics_client_id" /><input class="hs-input" type="hidden" id="form_utm_campaign" name="utm_campaign" /><input class="hs-input" type="hidden" id="form_utm_content" name="utm_content" /><input class="hs-input" type="hidden" id="form_utm_creative" name="utm_creative" /><input class="hs-input" type="hidden" id="form_utm_medium" name="utm_medium" /><input class="hs-input" type="hidden" id="form_utm_source" name="utm_source" /><input class="hs-input" type="hidden" id="form_device" name="device" /><input class="hs-input" type="hidden" id="form_ajs_anonymous_id" name="ajs_anonymous_id" /><input class="hs-input" type="hidden" id="form_signup_source" name="signup_source" /><input class="hs-input" type="hidden" id="form_demo_request_" name="demo_request_" value="true" /><div class="hs_submit hs-submit"><button type="submit" id="form_submit" name="submit" class="hs-button ui-button">Schedule your demo</button></div></form> </div> <p class="hs-form-demo__note color-meta text-unscale-12 mt-20"> By submitting this form, I agree that the <a href="https://www.pandadoc.com/terms-of-use/" target="_blank">Terms of Service</a> and <a href="https://www.pandadoc.com/privacy-notice/" target="_blank">Privacy Notice</a> will govern the use of services I receive and personal data I provide respectively. </p> </div> <div class="mini-banner hide-desktop "> <?xml version="1.0"?> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="32" height="32" viewBox="0 0 32 32" class="mini-banner__logo" style="fill: none"><path d="M27.7772 9.04465C28.0919 9.20137 28.4793 9.11292 28.655 8.80846C28.8256 8.51282 28.723 8.13897 28.4309 7.96245C28.074 7.74682 27.705 7.54926 27.3252 7.37097C26.9822 7.20993 26.8094 6.81552 26.9233 6.45411C27.5219 4.55593 27.6393 2.51497 27.2688 0.560788C27.1703 0.0414699 26.5414 -0.117989 26.207 0.291387C26.1159 0.402861 26.0269 0.516013 25.9398 0.630798C25.856 0.741286 25.8105 0.875569 25.803 1.01403C25.7052 2.80064 25.2174 4.48332 24.4237 5.97855C24.2885 6.23321 24.003 6.36399 23.7169 6.32842C23.0742 6.24856 22.4252 6.22017 21.778 6.24344C21.5968 6.24995 21.4418 6.37267 21.3784 6.54248C21.2717 6.82819 21.4536 7.15008 21.7558 7.19135C23.8465 7.47681 25.8886 8.10422 27.7772 9.04465Z" style="fill: #FF5721"/><path d="M20.7345 16.8087C20.4813 17.1962 20.6552 17.7236 21.0995 17.8539C22.7257 18.3308 24.3804 18.6201 26.0346 18.7292C26.7502 18.7765 27.4278 18.4142 27.797 17.7994C28.2586 17.0306 28.6883 16.2405 29.0842 15.4309C29.3657 14.8557 29.63 14.2708 29.8768 13.6767C30.1685 12.9745 29.9366 12.1642 29.3048 11.741C26.2866 9.71909 22.7716 8.58227 19.1025 8.46758C18.2727 8.44163 17.5874 9.06709 17.4229 9.88078C17.3793 10.0966 17.3335 10.3116 17.2855 10.5258C17.2828 10.5374 17.2803 10.549 17.2777 10.5606L17.2776 10.5611C17.2724 10.5842 17.2672 10.6074 17.2618 10.6305C17.2473 10.6947 17.2324 10.7592 17.2173 10.8234C17.1275 11.2066 17.0309 11.5872 16.9269 11.9648C16.6488 12.9794 16.3211 13.9738 15.9465 14.945C15.8229 15.2652 15.9434 15.6309 16.2423 15.7996C16.7419 16.0817 17.2519 16.3455 17.7709 16.5899C18.1103 16.7498 18.5125 16.5993 18.6659 16.2569C18.9019 15.7298 19.1225 15.1957 19.3269 14.6552C19.6171 13.8876 19.8751 13.1074 20.0988 12.315C20.225 11.8686 20.3406 11.4185 20.4445 10.965C20.4883 10.7784 20.6561 10.6458 20.8476 10.6553C20.8877 10.6573 20.9277 10.6594 20.9677 10.6618C21.7596 10.7068 22.3775 10.7477 23.1244 11.1388C23.3441 11.2538 23.4299 11.5191 23.3398 11.75C22.6229 13.5884 21.781 15.2067 20.7345 16.8087Z" style="fill-rule: evenodd; clip-rule: evenodd; fill: #FF5721"/><path d="M16.7397 18.4409C17.1112 18.626 17.2553 19.0882 17.0325 19.4382C16.3326 20.537 15.5632 21.5915 14.7336 22.5959C14.5012 22.8773 14.8664 23.2796 15.142 23.0401C16.3263 22.0109 17.4406 20.9009 18.4707 19.7173C18.6648 19.4942 18.9767 19.4141 19.2551 19.5138C20.9893 20.1347 22.7655 20.5351 24.5475 20.7248C25.0058 20.7736 25.2394 21.3129 24.9359 21.6599C23.5994 23.1879 22.118 24.5855 20.5129 25.8318C19.8516 26.3453 19.0105 26.575 18.184 26.4406C15.8168 26.0556 13.5202 25.2418 11.4423 24.0436C11.0734 23.8308 11.0021 23.3355 11.2735 23.0073C11.4122 22.8398 11.5491 22.6707 11.6843 22.5002C12.778 21.1214 13.7558 19.6515 14.6052 18.1103C14.7996 17.7574 15.2485 17.633 15.5988 17.8324C15.9733 18.0456 16.3539 18.2487 16.7397 18.4409Z" style="fill: #FF5721"/><path d="M9.97538 25.5258C9.69831 25.3438 9.33147 25.3714 9.08782 25.5963C7.80573 26.7798 6.42702 27.8582 4.96778 28.8152C4.16722 29.3405 3.34261 29.8292 2.49744 30.2794C1.68589 30.7117 1.91598 31.967 2.83512 31.94C6.09539 31.8441 9.34009 31.2484 12.4176 30.1619C13.1117 29.9167 13.7946 29.648 14.4656 29.3568C14.8731 29.1799 15.2761 28.9947 15.6745 28.8013C16.0024 28.6422 15.9417 28.1586 15.5903 28.0618C13.6018 27.5139 11.6999 26.6584 9.97538 25.5258Z" style="fill: #FF5721"/></svg> <div class="mini-banner__content color-secondary typo-tiny typo-tiny--list-checked"> <div> <div>ChiliPiper <a href="https://www.pandadoc.com/customers-case-study/chili-piper/">increased their close rate by 28%</a> after implementing PandaDoc.</div> </div> </div> </div> </div> </div> </div> <section class="container mb-160"> <h3 class="h3 mb-40"> Related articles </h3> <div class="grid-card-3"> <div class="grid-card-3__item"> <article class="card-post "> <div class="card-post__cover mb-1em"> <a href="https://www.pandadoc.com/blog/cpq-integration/" class="card-post__cover-link"> <img src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_cpq-integration-339x176.png" loading="lazy" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_cpq-integration-339x176.png 1x, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_cpq-integration-678x352.png 1.5x" width="339" height="176" class="image-block card-post__image" alt="Accelerate productivity with CPQ integrations"> </a> </div> <p class="meta mb-05em "> <a href="https://www.pandadoc.com/blog/all-business-documents/" class="meta__item meta__link link-secondary"> Proposals </a> <span class="meta__item color-meta"> 6 min </span> </p> <div class="card-post__title text-bold"> <a href="https://www.pandadoc.com/blog/cpq-integration/" class="card-post__link link-secondary"> Accelerate productivity with CPQ integrations </a> </div> </article> </div> <div class="grid-card-3__item"> <article class="card-post "> <div class="card-post__cover mb-1em"> <a href="https://www.pandadoc.com/blog/cpq-for-managed-services/" class="card-post__cover-link"> <img src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_CPQ-for-managed-services-339x176.png" loading="lazy" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_CPQ-for-managed-services-339x176.png 1x, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_CPQ-for-managed-services-678x352.png 1.5x" width="339" height="176" class="image-block card-post__image" alt="Top 5 CPQs for managed services"> </a> </div> <p class="meta mb-05em "> <a href="https://www.pandadoc.com/blog/all-business-documents/" class="meta__item meta__link link-secondary"> Proposals </a> <span class="meta__item color-meta"> 6 min </span> </p> <div class="card-post__title text-bold"> <a href="https://www.pandadoc.com/blog/cpq-for-managed-services/" class="card-post__link link-secondary"> Top 5 CPQs for managed services </a> </div> </article> </div> <div class="grid-card-3__item"> <article class="card-post "> <div class="card-post__cover mb-1em"> <a href="https://www.pandadoc.com/blog/cpq-best-practices/" class="card-post__cover-link"> <img src="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_Cover_How-to-manage-and-get-the-best-out-of-evergreen-contracts-4-339x176.png" loading="lazy" srcset="https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_Cover_How-to-manage-and-get-the-best-out-of-evergreen-contracts-4-339x176.png 1x, https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_Cover_How-to-manage-and-get-the-best-out-of-evergreen-contracts-4-678x352.png 1.5x" width="339" height="176" class="image-block card-post__image" alt="4 CPQ best practices to optimize your sales cycle"> </a> </div> <p class="meta mb-05em "> <a href="https://www.pandadoc.com/blog/all-business-documents/" class="meta__item meta__link link-secondary"> Proposals </a> <span class="meta__item color-meta"> 5 min </span> </p> <div class="card-post__title text-bold"> <a href="https://www.pandadoc.com/blog/cpq-best-practices/" class="card-post__link link-secondary"> 4 CPQ best practices to optimize your sales cycle </a> </div> </article> </div> </div> </section> </main> <footer class="footer"> <div class="container container--wide"> <div class="footer__row"> <section class="footer__col"> <article class="footer__section"> <div class="h6 mb-10 text-bold"> Product </div> <ul class="footer-nav text-body-s"> <li> <a href="https://www.pandadoc.com/pricing/" class="footer-nav__link" > Pricing </a> </li> <li> <a href="https://www.pandadoc.com/integrations/" class="footer-nav__link" > Integrations </a> </li> <li> <a href="https://www.pandadoc.com/features/" class="footer-nav__link" > Features </a> </li> <li> <a href="https://www.pandadoc.com/blog/product-updates/" class="footer-nav__link" > Updates </a> </li> <li> <a href="https://www.pandadoc.com/security/" class="footer-nav__link" > Security </a> </li> <li> <a href="https://www.pandadoc.com/hipaa/" class="footer-nav__link" > HIPAA </a> </li> </ul> </article> </section> <section class="footer__col"> <article class="footer__section"> <div class="h6 mb-10 text-bold"> Use cases </div> <ul class="footer-nav text-body-s"> <li> <a href="https://www.pandadoc.com/proposal-software/" class="footer-nav__link" > Proposals </a> </li> <li> <a href="https://www.pandadoc.com/electronic-signature-software/" class="footer-nav__link" > eSignatures </a> </li> <li> <a href="https://www.pandadoc.com/quoting-software/" class="footer-nav__link" > Quotes </a> </li> <li> <a href="https://www.pandadoc.com/contract-management-software/" class="footer-nav__link" > Contracts </a> </li> <li> <a href="https://www.pandadoc.com/payments/" class="footer-nav__link" > Payments </a> </li> <li> <a href="https://www.pandadoc.com/pandadoc-forms/" class="footer-nav__link" > Forms </a> </li> <li> <a href="https://notary.pandadoc.com/" class="footer-nav__link" > Notary </a> </li> <li> <a href="https://www.pandadoc.com/api/" class="footer-nav__link" > API </a> </li> <li> <a href="https://www.pandadoc.com/cpq-software/" class="footer-nav__link" > CPQ </a> </li> <li> <a href="https://www.pandadoc.com/rooms/" class="footer-nav__link" > Deal Rooms </a> </li> <li> <a href="https://www.pandadoc.com/use-cases/" class="footer-nav__link" > All use cases <svg viewBox="0 0 14 14" width="14" height="14" class="footer-nav__icon"> <path d="M10.647 4.64648L11.353 5.35448L6.99197 9.70748L2.64697 5.37048L3.35297 4.66248L6.99197 8.29448L10.647 4.64648Z"></path> </svg> </a> </li> </ul> </article> </section> <section class="footer__col"> <article class="footer__section"> <div class="h6 mb-10 text-bold"> Resources </div> <ul class="footer-nav text-body-s"> <li> <a href="https://support.pandadoc.com/en/" class="footer-nav__link" > Help center </a> </li> <li> <a href="https://www.pandadoc.com/templates/" class="footer-nav__link" > Templates </a> </li> <li> <a href="https://www.pandadoc.com/blog/" class="footer-nav__link" > Blog </a> </li> <li> <a href="https://www.pandadoc.com/electronic-signature-law/" class="footer-nav__link" > Electronic signature law </a> </li> <li> <a href="https://www.pandadoc.com/ask/" class="footer-nav__link" > How to guides </a> </li> <li> <a href="https://developers.pandadoc.com/" class="footer-nav__link" > Developer center </a> </li> <li> <a href="https://status.pandadoc.com/?__hstc=149726313.c068d78ce51fd3577889c56e5ceb8409.1659002682403.1704887309662.1704891792097.102&__hssc=149726313.1.1704891792097&__hsfp=2851389664" class="footer-nav__link" > System status </a> </li> <li> <a href="https://www.pandadoc.com/onboarding-services/" class="footer-nav__link" > Onboarding services </a> </li> </ul> </article> </section> <section class="footer__col"> <article class="footer__section"> <div class="h6 mb-10 text-bold"> Compare </div> <ul class="footer-nav text-body-s"> <li> <a href="https://www.pandadoc.com/alternatives/docusign/" class="footer-nav__link" > vs DocuSign </a> </li> <li> <a href="https://www.pandadoc.com/alternatives/hellosign/" class="footer-nav__link" > vs Dropbox Sign </a> </li> <li> <a href="https://www.pandadoc.com/alternatives/adobe-sign/" class="footer-nav__link" > vs Adobe Sign </a> </li> <li> <a href="https://www.pandadoc.com/alternatives/proposify/" class="footer-nav__link" > vs Proposify </a> </li> <li> <a href="https://www.pandadoc.com/alternatives/docsend-alternative/" class="footer-nav__link" > vs Docsend </a> </li> <li> <a href="https://www.pandadoc.com/alternatives/" class="footer-nav__link" > All alternatives <svg viewBox="0 0 14 14" width="14" height="14" class="footer-nav__icon"> <path d="M10.647 4.64648L11.353 5.35448L6.99197 9.70748L2.64697 5.37048L3.35297 4.66248L6.99197 8.29448L10.647 4.64648Z"></path> </svg> </a> </li> </ul> </article> </section> <section class="footer__col"> <article class="footer__section"> <div class="h6 mb-10 text-bold"> Company </div> <ul class="footer-nav text-body-s"> <li> <a href="https://www.pandadoc.com/about/" class="footer-nav__link" > About us </a> </li> <li> <a href="https://www.pandadoc.com/culture/" class="footer-nav__link" > Culture </a> </li> <li> <a href="https://www.pandadoc.com/careers/" class="footer-nav__link" > Careers </a> </li> <li> <a href="https://www.pandadoc.com/partners/" class="footer-nav__link" > Become a partner </a> </li> <li> <a href="https://www.pandadoc.com/press/" class="footer-nav__link" > Press </a> </li> <li> <a href="https://www.pandadoc.com/contact/" class="footer-nav__link" > Contact us </a> </li> </ul> </article> </section> </div> <div class="footer__bottom"> <div class="footer__bottom-row"> <ul class="footer__apps"> <li class="footer__apps-item"> <a href="https://play.google.com/store/apps/details?id=com.pandadoc.mobile&hl=en" aria-label="Google Play" target="_blank" rel="noopener"> <svg xmlns="http://www.w3.org/2000/svg" width="135" height="40" viewBox="0 0 135 40"> <path d="M131 40H4a4.004 4.004 0 0 1-4-4V4a4.005 4.005 0 0 1 4-4h127a4.004 4.004 0 0 1 4 4v32a4.004 4.004 0 0 1-4 4zM4 1a3.003 3.003 0 0 0-3 3v32a3.003 3.003 0 0 0 3 3h127a3.003 3.003 0 0 0 3-3V4a3.003 3.003 0 0 0-3-3H4z" fill="#242424" opacity=".3" class="icon__hover--border"/> <path d="M11.506 33.039l5.974-6.196 5.973-6.196-5.968-6.184-5.969-6.185a.974.974 0 0 0-.377.464A1.937 1.937 0 0 0 11 9.5v22.329a1.924 1.924 0 0 0 .138.744 1.056 1.056 0 0 0 .368.466zm12.376-12.734l1.779-1.846 1.78-1.846-7.247-4.12-7.246-4.122a1.574 1.574 0 0 0-.387-.167 1.55 1.55 0 0 0-.417-.058l5.868 6.079 5.868 6.079zm0 .686l-5.887 6.105-5.887 6.106a1.543 1.543 0 0 0 .436-.055 1.566 1.566 0 0 0 .405-.176l7.26-4.133 7.26-4.132-1.793-1.857zm8.808-1.387l-2.411-1.374-2.412-1.374-1.828 1.896-1.828 1.897 1.842 1.908 1.842 1.908 2.397-1.37 2.397-1.37a1.289 1.289 0 0 0 .764-1.062 1.283 1.283 0 0 0-.763-1.059zm38.721-6.372a3.236 3.236 0 0 1-1.249-.236 3.03 3.03 0 0 1-1.022-.704 3.202 3.202 0 0 1-.918-2.295 3.356 3.356 0 0 1 .23-1.258 3.08 3.08 0 0 1 .688-1.033 3.012 3.012 0 0 1 1.02-.704 3.399 3.399 0 0 1 2.49 0 3.107 3.107 0 0 1 1.03.704 3.242 3.242 0 0 1 .688 1.048 3.315 3.315 0 0 1 .23 1.243 3.463 3.463 0 0 1-.238 1.26 3.114 3.114 0 0 1-.68 1.032 2.987 2.987 0 0 1-1.02.707 3.233 3.233 0 0 1-1.248.236zm-26.935 0a3.258 3.258 0 0 1-1.237-.233 3.22 3.22 0 0 1-1.045-.695 3.086 3.086 0 0 1-.703-1.039 3.506 3.506 0 0 1 0-2.53 3.086 3.086 0 0 1 .703-1.04 3.117 3.117 0 0 1 1.036-.694 3.284 3.284 0 0 1 1.246-.233 3.18 3.18 0 0 1 1.275.264 2.893 2.893 0 0 1 .545.304 2.317 2.317 0 0 1 .425.39l.03.036.03.036-.338.332-.338.331-.035-.04-.035-.042a1.806 1.806 0 0 0-.674-.508 2.244 2.244 0 0 0-2.458.47 2.11 2.11 0 0 0-.493.737 2.661 2.661 0 0 0 0 1.848 2.11 2.11 0 0 0 .493.737 2.168 2.168 0 0 0 1.563.639 2.383 2.383 0 0 0 .887-.16 2.102 2.102 0 0 0 .72-.479 1.462 1.462 0 0 0 .302-.448 2.103 2.103 0 0 0 .156-.592h-2.167v-.932h3.097l.007.042.006.043c.011.078.022.158.03.237a2.203 2.203 0 0 1 .015.231 3.315 3.315 0 0 1-.194 1.165 2.503 2.503 0 0 1-.58.905 2.885 2.885 0 0 1-1.007.687 3.339 3.339 0 0 1-1.262.23zM80.29 13.1h-.955l-1.462-2.34-1.463-2.341.012.421.013.422v3.835h-.955V6.9h1.09l.015.024.014.024 1.376 2.204 1.375 2.205-.012-.42-.013-.42V6.9h.965v6.2zm-16.055 0h-.967V7.833h-1.678V6.9h4.321v.933h-1.678V13.1h.002zm-3.434 0h-.965V6.9h.965v6.2zm-5.423 0h-.966V7.833h-1.678V6.9h4.322v.933h-1.678V13.1zm-3.255-.01h-3.7V6.9h3.7v.933H49.39v1.7h2.466v.923H49.39v1.701h2.733v.933zm17.726-1.44a2.258 2.258 0 0 0 2.42.489 2.118 2.118 0 0 0 .707-.488 2.095 2.095 0 0 0 .478-.733 2.715 2.715 0 0 0 0-1.837 2.085 2.085 0 0 0-.475-.732 2.258 2.258 0 0 0-2.42-.488 2.25 2.25 0 0 0-1.183 1.22 2.53 2.53 0 0 0-.16.919 2.557 2.557 0 0 0 .158.919 2.073 2.073 0 0 0 .475.732zm-1.716 10.106a4.285 4.285 0 0 0-3.017 1.202 4.336 4.336 0 0 0 .004 6.096 4.364 4.364 0 0 0 6.03.003 4.346 4.346 0 0 0 0-6.1 4.285 4.285 0 0 0-3.017-1.201zm0 6.823a2.33 2.33 0 0 1-1.683-.723 2.773 2.773 0 0 1 0-3.72 2.339 2.339 0 0 1 3.366 0 2.78 2.78 0 0 1 0 3.724 2.334 2.334 0 0 1-1.683.719zm-9.31-6.823a4.285 4.285 0 0 0-3.017 1.202 4.336 4.336 0 0 0 .005 6.096 4.364 4.364 0 0 0 6.03.003 4.345 4.345 0 0 0-.001-6.1 4.285 4.285 0 0 0-3.016-1.201zm0 6.823a2.33 2.33 0 0 1-1.682-.723 2.773 2.773 0 0 1 0-3.72 2.339 2.339 0 0 1 3.366 0 2.78 2.78 0 0 1 0 3.724 2.331 2.331 0 0 1-1.683.719zm-11.077-5.524v1.8h4.322a4.89 4.89 0 0 1-.347 1.32 3.032 3.032 0 0 1-.63.947 4.382 4.382 0 0 1-1.259.899 4.832 4.832 0 0 1-2.076.423 4.677 4.677 0 0 1-3.362-1.404 4.893 4.893 0 0 1 0-6.793 4.78 4.78 0 0 1 5.236-1.03 4.827 4.827 0 0 1 1.38.915l.639-.638.638-.639a6.58 6.58 0 0 0-1.91-1.298 6.41 6.41 0 0 0-2.61-.525 6.74 6.74 0 0 0-4.717 1.938 6.477 6.477 0 0 0-.001 9.33 6.933 6.933 0 0 0 7.323 1.461 5.838 5.838 0 0 0 2.005-1.382 5.142 5.142 0 0 0 1.23-2.05 7.02 7.02 0 0 0 .336-2.172c0-.21-.008-.41-.024-.598a4.481 4.481 0 0 0-.075-.524h-6.1l.002.009zm45.31 1.401a4.682 4.682 0 0 0-1.127-1.713 3.561 3.561 0 0 0-2.517-.997 3.918 3.918 0 0 0-2.826 1.178A4.333 4.333 0 0 0 85.401 26a4.27 4.27 0 0 0 1.203 3.023 4.313 4.313 0 0 0 5.346.55 4.387 4.387 0 0 0 1.217-1.206l-.722-.484-.722-.484a2.78 2.78 0 0 1-.87.855 2.333 2.333 0 0 1-1.22.322 2.246 2.246 0 0 1-1.225-.324 2.417 2.417 0 0 1-.842-.965l2.844-1.178 2.844-1.179-.1-.236zm-5.8 1.422a2.378 2.378 0 0 1 .739-1.856 2.256 2.256 0 0 1 1.482-.623 1.986 1.986 0 0 1 .99.25 1.332 1.332 0 0 1 .589.65l-1.9.79zM82.632 30h1.868V17.501h-1.868V30zm-3.067-7.3h-.068a2.602 2.602 0 0 0-.896-.665 3.202 3.202 0 0 0-1.348-.29 4.013 4.013 0 0 0-2.834 1.234 4.315 4.315 0 0 0-1.243 3.034 4.266 4.266 0 0 0 1.239 3.013 4.026 4.026 0 0 0 2.838 1.22 3.178 3.178 0 0 0 1.343-.291 2.587 2.587 0 0 0 .901-.676h.068v.611a2.652 2.652 0 0 1-.609 1.858 2.338 2.338 0 0 1-3.051.144 2.663 2.663 0 0 1-.752-1.014l-.811.339-.812.34a4.225 4.225 0 0 0 1.287 1.676 4.263 4.263 0 0 0 5.322-.203 4.538 4.538 0 0 0 1.201-3.397V22h-1.765v.7h-.01zM77.42 28.58a2.283 2.283 0 0 1-1.667-.725 2.651 2.651 0 0 1-.7-1.841 2.687 2.687 0 0 1 .7-1.858 2.274 2.274 0 0 1 1.667-.731 2.128 2.128 0 0 1 1.612.736 2.774 2.774 0 0 1 .655 1.853 2.693 2.693 0 0 1-.649 1.84 2.149 2.149 0 0 1-1.618.726zM101.8 17.5h-4.466V30h1.868v-4.733h2.601a4.32 4.32 0 0 0 2.825-1.047 3.789 3.789 0 0 0 .003-5.667 4.315 4.315 0 0 0-2.831-1.052zm.055 6.02h-2.656v-4.29h2.656a2.132 2.132 0 0 1 1.62.702 2.102 2.102 0 0 1-.004 2.883 2.131 2.131 0 0 1-1.616.705zm11.534-1.788a4.212 4.212 0 0 0-1.96.464 3.007 3.007 0 0 0-1.374 1.446l.828.345.828.344a1.595 1.595 0 0 1 .724-.72 2.205 2.205 0 0 1 .976-.203 2.27 2.27 0 0 1 1.338.418 1.494 1.494 0 0 1 .63 1.193v.132a3.651 3.651 0 0 0-.768-.31 4.295 4.295 0 0 0-1.177-.169 4.378 4.378 0 0 0-2.471.718 2.49 2.49 0 0 0-1.13 2.093 2.567 2.567 0 0 0 .937 2.007 3.37 3.37 0 0 0 2.162.748 2.91 2.91 0 0 0 1.498-.365 2.651 2.651 0 0 0 .879-.857h.067v.968h1.801v-4.788a3.265 3.265 0 0 0-1.095-2.568 4.075 4.075 0 0 0-2.693-.896zm-.235 6.846a1.972 1.972 0 0 1-.962-.246.93.93 0 0 1-.504-.822 1.144 1.144 0 0 1 .647-1.03 2.815 2.815 0 0 1 1.331-.304 3.46 3.46 0 0 1 .976.12 4.09 4.09 0 0 1 .724.302 2.248 2.248 0 0 1-2.212 1.98zM123.745 22l-1.072 2.71-1.072 2.711h-.068l-1.11-2.71L119.311 22h-2.01l1.667 3.79 1.667 3.789-.95 2.106-.951 2.106h1.946l2.564-5.896L125.81 22h-2.065zm-16.813 8h1.868V17.501h-1.868V30z" fill="#242424"/> </svg> </a> </li> <li class="footer__apps-item"> <a href="https://apps.apple.com/us/app/pandadoc-track-esign-docs/id1210645479" aria-label="App Store" target="_blank" rel="noopener"> <svg xmlns="http://www.w3.org/2000/svg" width="123" height="40" viewBox="0 0 123 40"> <path d="M119 40H4a4 4 0 0 1-4-4V4a4 4 0 0 1 4-4h115a4 4 0 0 1 4 4v32a4 4 0 0 1-4 4zM4 1a3 3 0 0 0-3 3v32a3 3 0 0 0 3 3h115a3 3 0 0 0 3-3V4a3 3 0 0 0-3-3z" fill="#242424" opacity=".3" class="icon__hover--border"/> <path d="M77 29.45c-1.71 0-2.95-.84-3.1-2.12h-2c.13 2.34 2.07 3.82 4.93 3.82 3.07 0 5-1.52 5-3.94 0-1.89-1.1-2.95-3.76-3.58l-1.42-.35c-1.67-.41-2.35-1-2.35-1.87 0-1.14 1.06-1.93 2.62-1.93s2.63.78 2.75 2.07h1.93c-.06-2.23-1.94-3.77-4.67-3.77s-4.71 1.54-4.71 3.77c0 1.8 1.11 2.91 3.48 3.48l1.68.41c1.68.41 2.38 1 2.38 2s-1.17 2.01-2.76 2.01zm-33.73-2H38.3l-1.18 3.49H35L39.7 18h2.17l4.67 12.93h-2.13zm-4.42-1.62h3.91l-1.93-5.67zM52.69 31c2.37 0 3.93-1.88 3.93-4.81s-1.57-4.82-4-4.82a3.34 3.34 0 0 0-3 1.67V21.5h-1.88v12.55h1.94v-4.67A3.18 3.18 0 0 0 52.69 31zm1.94-4.81c0-1.91-1-3.17-2.49-3.17s-2.47 1.29-2.47 3.17 1 3.17 2.47 3.17 2.49-1.21 2.49-3.14zM63.07 31c2.37 0 3.93-1.85 3.93-4.78s-1.57-4.82-4-4.82a3.34 3.34 0 0 0-3 1.67V21.5h-1.88v12.55h1.94v-4.67A3.18 3.18 0 0 0 63.07 31zM65 26.22c0-1.91-1-3.17-2.49-3.17s-2.47 1.29-2.47 3.17 1 3.17 2.47 3.17S65 28.15 65 26.22zm21-6.95v2.23h1.79V23H86v5.19c0 .81.35 1.19 1.14 1.19a4.48 4.48 0 0 0 .64-.05v1.57a6.38 6.38 0 0 1-1.08.09c-1.9 0-2.65-.72-2.65-2.55V23h-1.38v-1.5H84v-2.23zm7.3 2.12c-2.72 0-4.47 1.86-4.47 4.83s1.73 4.83 4.47 4.83 4.47-1.86 4.47-4.83-1.77-4.83-4.48-4.83zm2.5 4.83c0-2-.93-3.24-2.5-3.24s-2.5 1.21-2.5 3.24.93 3.23 2.5 3.23 2.5-1.19 2.5-3.23zm5.42-4.72h-1.86v9.43h1.94v-5.59a1.95 1.95 0 0 1 2-2.17 2.54 2.54 0 0 1 .87.12v-1.81a2.91 2.91 0 0 0-.66-.08 2.26 2.26 0 0 0-2.27 1.71zm11.9 6.66c-.26 1.72-1.93 2.89-4.06 2.89-2.75 0-4.45-1.84-4.45-4.79s1.71-4.87 4.37-4.87 4.25 1.79 4.25 4.65v.66h-6.66v.12a2.44 2.44 0 0 0 2.53 2.67 2.13 2.13 0 0 0 2.18-1.33zm-1.83-2.81h-4.71A2.37 2.37 0 0 1 109 23a2.23 2.23 0 0 1 1.68.69 2.27 2.27 0 0 1 .6 1.66zM60.72 8h.93v6.52h-.93zm-20 1.15a2.76 2.76 0 0 0-2.19-.85h-2.21v6.22h2.25c1.85 0 2.92-1.14 2.92-3.13a2.72 2.72 0 0 0-.73-2.28zm-2.3 4.49h-1.13v-4.5h1.17a2 2 0 0 1 1.54.63 1.94 1.94 0 0 1 .5 1.59A2 2 0 0 1 40 13a2 2 0 0 1-1.54.6zm4.12-1.47a2.24 2.24 0 0 1 1-2.1A2.22 2.22 0 0 1 47 12.13a2.22 2.22 0 1 1-4.43 0zm2.22-1.61c.8 0 1.26.59 1.26 1.61 0 1-.46 1.61-1.26 1.61s-1.26-.59-1.26-1.61.5-1.65 1.3-1.65zm8.09 4h-1L51 11h-.07l-1 3.46H49l-1.32-4.67h.94l.84 3.58h.06l1-3.58h.89l1 3.58h.07l.84-3.58h.93zm3.27-4.69h-.9v4.69h.93v-2.83a1.08 1.08 0 0 1 1.12-1.19c.68 0 1 .38 1 1.13v2.81h.93v-3a1.52 1.52 0 0 0-1.58-1.78 1.4 1.4 0 0 0-1.4.83h-.06zM64 10a2.2 2.2 0 0 0-1 2.1 2.22 2.22 0 1 0 4.42 0 2.22 2.22 0 0 0-1-2.1A2.2 2.2 0 0 0 64 10zm2.43 2.1c0-1-.46-1.61-1.26-1.61s-1.26.59-1.26 1.61.45 1.61 1.26 1.61 1.24-.56 1.24-1.58zm3.67-.38c-1.12.07-1.75.56-1.75 1.4a1.49 1.49 0 0 0 .47 1 1.39 1.39 0 0 0 1.1.35 1.58 1.58 0 0 0 1.41-.73h.07v.66h.89v-3.13c0-1-.66-1.57-1.84-1.57s-1.82.51-1.91 1.32h.89c.1-.33.46-.52 1-.52s1 .28 1 .77v.41zm1.27 1v-.39l-1.15.07c-.64 0-.94.26-.94.68s.37.66.87.66a1.1 1.1 0 0 0 1.22-1zm4.08-3c-1.18 0-1.94.94-1.94 2.42s.75 2.42 1.94 2.42a1.62 1.62 0 0 0 1.48-.81H77v.74h.89V8h-.93v2.57h-.07a1.54 1.54 0 0 0-1.46-.86zm-1 2.42c0 1 .47 1.59 1.26 1.59s1.29-.61 1.29-1.6-.49-1.59-1.26-1.59-1.26.6-1.26 1.59zm8.3-2.1a2.22 2.22 0 0 0-1 2.1 2.22 2.22 0 1 0 4.42 0 2.22 2.22 0 0 0-1-2.1 2.2 2.2 0 0 0-2.43-.04zm2.43 2.1c0-1-.46-1.61-1.26-1.61s-1.26.59-1.26 1.61.46 1.61 1.26 1.61 1.25-.6 1.25-1.62zm3.08-2.34h-.89v4.69h.93v-2.76a1.08 1.08 0 0 1 1.12-1.19c.68 0 1 .38 1 1.13v2.81h.93v-3a1.52 1.52 0 0 0-1.63-1.78 1.4 1.4 0 0 0-1.4.83h-.07zm8.33-1.17v1.18h1v.78h-1V13c0 .49.2.71.66.71a2 2 0 0 0 .35 0v.78a2.74 2.74 0 0 1-.5 0c-1 0-1.44-.36-1.44-1.26v-2.64h-.74v-.78h.74V8.62zM99.78 8h-.92v6.52h.92v-2.78a1.13 1.13 0 0 1 .32-.87 1.08 1.08 0 0 1 .87-.32c.65 0 1 .38 1 1.13v2.8h.92v-3a1.53 1.53 0 0 0-.39-1.26 1.55 1.55 0 0 0-1.22-.49 1.44 1.44 0 0 0-1.43.84h-.07zm8.51 5.25a1.9 1.9 0 0 1-2 1.36 2.14 2.14 0 0 1-2.17-2.42 2.16 2.16 0 0 1 .53-1.72 2.13 2.13 0 0 1 1.64-.73c1.3 0 2.09.89 2.09 2.36v.32H105v.06a1.25 1.25 0 0 0 .32.94 1.26 1.26 0 0 0 .93.4 1.12 1.12 0 0 0 1.11-.57zm-.88-1.51H105a1.15 1.15 0 0 1 .35-.86 1.22 1.22 0 0 1 .86-.36 1.15 1.15 0 0 1 1.16 1.22zM23.28 8.25a5.07 5.07 0 0 1-1.16 3.64 4.27 4.27 0 0 1-3.37 1.59A4.86 4.86 0 0 1 19.94 10a5.17 5.17 0 0 1 3.34-1.75zM27.42 16A5.15 5.15 0 0 0 25 20.31a5 5 0 0 0 3 4.59 11.76 11.76 0 0 1-1.58 3.22c-.93 1.39-1.91 2.75-3.46 2.78a4 4 0 0 1-1.76-.42 4.58 4.58 0 0 0-2-.47 4.88 4.88 0 0 0-2.1.49 4.53 4.53 0 0 1-1.63.43c-1.48.06-2.61-1.49-3.57-2.87-1.9-2.82-3.4-7.94-1.39-11.43a5.54 5.54 0 0 1 4.66-2.84 6 6 0 0 1 2.35.59 4.34 4.34 0 0 0 1.41.41 4.65 4.65 0 0 0 1.36-.4 6.42 6.42 0 0 1 3-.65A5.27 5.27 0 0 1 27.42 16z" fill="#242424" fill-rule="evenodd"/> </svg> </a> </li> </ul> <ul class="footer__badges"> <li class="footer__badges-item"> <img src="//public-site.marketing.pandadoc-static.com/app/packages/www-next/img/hipaa-DvAND3qo.svg" alt="Security - HIPAA" loading="lazy" width="36" height="32" > </li> <li class="footer__badges-item"> <img src="//public-site.marketing.pandadoc-static.com/app/packages/www-next/img/aicpa-soc-DCXQMu5Q.svg" alt="Security - AICPA SOC" loading="lazy" width="32" height="32" > </li> <li class="footer__badges-item"> <img src="//public-site.marketing.pandadoc-static.com/app/packages/www-next/img/gdpr-BnLiNYoR.svg" alt="Security - GDPR" loading="lazy" width="32" height="32" > </li> <li class="footer__badges-item"> <img src="//public-site.marketing.pandadoc-static.com/app/packages/www-next/img/eidas-DFGmfEBW.svg" alt="Security - EIDAS" loading="lazy" width="32" height="32" > </li> </ul> </div> <div class="footer__bottom-row footer__bottom-row--bottom-align"> <div class="footer__meta"> <p class="text-caption footer__copyright"> © 2025 PandaDoc Inc. All rights reserved. </p> <ul class="footer__meta-list"> <li class="footer__meta-item"> <a href="https://www.pandadoc.com/privacy-notice/" class="text-caption link-meta" > Privacy notice </a> </li> <li class="footer__meta-item"> <a href="https://www.pandadoc.com/legal/" class="text-caption link-meta" > Legal </a> </li> <li class="footer__meta-item"> <a href="#cookie-settings" class="text-caption link-meta" > Cookie settings </a> </li> <li class="footer__meta-item"> <a href="https://www.pandadoc.com/accessibility-statement/" class="text-caption link-meta" > Accessibility Statement </a> </li> </ul> </div> <div class="footer__bottom-socials"> <div class="footer__socials"> <ul class="socials"> <li class="socials__item"> <a href="https://www.linkedin.com/company/pandadoc/" class="socials__link socials__link--linkedin" title="LinkedIn" target="_blank" rel="noopener"> <svg width="24" height="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <title>LinkedIn</title> <path d="M21 13.3v6.5h-3.858v-6.064c0-1.524-.558-2.564-1.954-2.564a2.107 2.107 0 0 0-1.98 1.379 2.524 2.524 0 0 0-.128.919v6.33H9.22s.053-10.271 0-11.335h3.86v1.606l-.026.037h.026v-.037a3.847 3.847 0 0 1 3.478-1.873C19.097 8.198 21 9.818 21 13.3zM5.184 3a1.968 1.968 0 1 0-.051 3.918h.025A1.97 1.97 0 1 0 5.184 3zM3.229 19.8h3.858V8.464H3.229z" /> </svg> </a> </li> <li class="socials__item"> <a href="https://www.facebook.com/PandaDoc/" class="socials__link socials__link--facebook" title="Facebook" target="_blank" rel="noopener"> <svg width="24" height="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <title>Facebook</title> <path d="M16 6h1V2h-1a5.76 5.76 0 0 0-6 6v1H7v4h3v9h4v-9h2l1-4h-3V8c0-1 .26-2 2-2z" /> </svg> </a> </li> <li class="socials__item"> <a href="https://twitter.com/pandadoc" class="socials__link socials__link--twitter" title="Twitter" target="_blank" rel="noopener"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"> <title>X</title> <path d="M13.895 10.929 19.108 5h-1.235l-4.528 5.147L9.73 5H5.56l5.467 7.784L5.562 19h1.234l4.779-5.436L15.392 19h4.17M7.241 5.911h1.897l8.733 12.223h-1.898"/> </svg> </a> </li> <li class="socials__item"> <a href="https://www.instagram.com/pandadochq/" class="socials__link socials__link--instagram" title="Instagram" target="_blank" rel="noopener"> <svg width="24" height="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <title>Instagram</title> <defs> <linearGradient id="svg-lg-instagram" x1="19.62" y1="21.88" x2="4.62" y2="6.38" gradientTransform="matrix(1 0 0 -1 0 26)" gradientUnits="userSpaceOnUse"> <stop offset="0" stop-color="#b1299e"/> <stop offset=".5" stop-color="#e03022"/> <stop offset="1" stop-color="#f0b344"/> </linearGradient> </defs> <path d="M12 4.62c2.4 0 2.69 0 3.64.05a5 5 0 0 1 1.67.33A3 3 0 0 1 19 6.69a5 5 0 0 1 .31 1.67c0 .95.05 1.23.05 3.64s0 2.69-.05 3.64a5 5 0 0 1-.31 1.67A3 3 0 0 1 17.31 19a5 5 0 0 1-1.67.31c-.95 0-1.23.05-3.64.05s-2.69 0-3.64-.05A5 5 0 0 1 6.69 19 3 3 0 0 1 5 17.31a5 5 0 0 1-.31-1.67c0-.95-.05-1.23-.05-3.64s0-2.69.05-3.64A5 5 0 0 1 5 6.69 3 3 0 0 1 6.69 5a5 5 0 0 1 1.67-.31c.95 0 1.23-.05 3.64-.05zM12 3c-2.44 0-2.75 0-3.71.05a6.61 6.61 0 0 0-2.18.42A4.6 4.6 0 0 0 3.47 6.1a6.61 6.61 0 0 0-.42 2.18C3 9.25 3 9.56 3 12s0 2.75.05 3.71a6.61 6.61 0 0 0 .42 2.18 4.6 4.6 0 0 0 2.63 2.64 6.61 6.61 0 0 0 2.18.42c1 0 1.27.05 3.71.05s2.75 0 3.71-.05a6.61 6.61 0 0 0 2.18-.42 4.6 4.6 0 0 0 2.63-2.63 6.61 6.61 0 0 0 .42-2.18c0-1 .05-1.27.05-3.71s0-2.75-.05-3.71a6.61 6.61 0 0 0-.42-2.18 4.6 4.6 0 0 0-2.61-2.65 6.61 6.61 0 0 0-2.18-.42C14.75 3 14.44 3 12 3zm0 4.38a4.62 4.62 0 1 0 3.267 1.353A4.62 4.62 0 0 0 12 7.38zM12 15a3 3 0 1 1 2.121-.879A3 3 0 0 1 12 15zm4.8-6.72a1.08 1.08 0 1 0-1.08-1.08 1.08 1.08 0 0 0 1.08 1.08z"/> <path d="M12 4.62h3.64a5 5 0 0 1 1.67.38A3 3 0 0 1 19 6.69a5 5 0 0 1 .31 1.67v3.68c0 2.41 0 2.69-.05 3.64a5 5 0 0 1-.26 1.63A3 3 0 0 1 17.31 19a5 5 0 0 1-1.67.31h-3.68c-2.41 0-2.69 0-3.64-.05A5 5 0 0 1 6.69 19 3 3 0 0 1 5 17.31a5 5 0 0 1-.31-1.67v-3.68c0-2.41 0-2.69.05-3.64A5 5 0 0 1 5 6.69 3 3 0 0 1 6.69 5a5 5 0 0 1 1.67-.31h3.68zM12 3H8.29a6.75 6.75 0 0 0-2.18.42A4.62 4.62 0 0 0 3.47 6.1a6.75 6.75 0 0 0-.42 2.18v7.43a6.75 6.75 0 0 0 .42 2.18 4.62 4.62 0 0 0 2.63 2.64 6.75 6.75 0 0 0 2.18.47h3.7c2.44 0 2.75 0 3.71-.05a6.75 6.75 0 0 0 2.18-.42 4.64 4.64 0 0 0 2.63-2.63 6.75 6.75 0 0 0 .42-2.18v-3.7c0-2.44 0-2.75-.05-3.71a6.75 6.75 0 0 0-.42-2.18 4.68 4.68 0 0 0-1-1.6 4.46 4.46 0 0 0-1.58-1 6.75 6.75 0 0 0-2.18-.42C14.75 3 14.44 3 12 3zm0 4.38a4.61 4.61 0 0 0-4.53 5.52 4.59 4.59 0 0 0 3.63 3.63 4.62 4.62 0 1 0 .9-9.15zM12 15a3 3 0 0 1-1.67-.51 3 3 0 0 1-1.1-1.34 3 3 0 0 1 3.92-3.92 3 3 0 0 1 1.34 1.1A3 3 0 0 1 15 12a3 3 0 0 1-3 3zm5.88-7.8a1.08 1.08 0 1 1-1.08-1.08 1.08 1.08 0 0 1 1.08 1.08z" fill-rule="evenodd" style="fill:url(#svg-lg-instagram)!important" opacity="0" class="icon__hover icon__hover--opacity" /> </svg> </a> </li> <li class="socials__item"> <a href="https://www.youtube.com/user/thePandaDoc" class="socials__link socials__link--youtube" title="Youtube" target="_blank" rel="noopener"> <svg width="24" height="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <title>YouTube</title> <path d="M10 15V9l6 3-6 3zm10.82-6.41a3.58 3.58 0 0 0-.72-1.69 2.65 2.65 0 0 0-1.8-.72C15.78 6 12 6 12 6s-3.78 0-6.3.17a2.65 2.65 0 0 0-1.8.72 3.58 3.58 0 0 0-.72 1.69A24.48 24.48 0 0 0 3 11.35v1.29c.008.923.068 1.844.18 2.76a3.58 3.58 0 0 0 .72 1.7 3.15 3.15 0 0 0 2 .73C7.32 18 12 18 12 18s3.78 0 6.3-.18a2.65 2.65 0 0 0 1.8-.72 3.58 3.58 0 0 0 .72-1.69 24.5 24.5 0 0 0 .18-2.77v-1.29a24.51 24.51 0 0 0-.18-2.76z" /> </svg> </a> </li> </ul> </div> <div class="footer__switcher"><label class=" language-switcher link-meta " data-language-switcher data-language-switcher-position="footer"> <select class="language-switcher__select" tabindex="0" data-language-switcher-select> <option value="https://www.pandadoc.com/blog/pricing-strategy/" selected > English (United States) </option> <option value="https://www.pandadoc.com/fr/blog/" > Français (France) </option> <option value="https://www.pandadoc.com/es/blog/" > Español (España) </option> <option value="https://www.pandadoc.com/nl/blog/" > Nederlands (Nederland) </option> <option value="https://www.pandadoc.com/de/blog/" > Deutsch (Deutschland) </option> </select> <span class="language-switcher__wrapper"> <svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" class="language-switcher__icon"><path d="M10 2a8 8 0 100 16 8 8 0 000-16zm.57 14.65c-.34.32-.54.35-.57.35-.03 0-.23 0-.57-.35a5.47 5.47 0 01-1-1.44 10.74 10.74 0 01-.8-2.21h4.74a10.74 10.74 0 01-.8 2.21 5.47 5.47 0 01-1 1.44zM7.44 12a11.85 11.85 0 010-4h5.12a11.848 11.848 0 010 4H7.44zm2-8.65c.34-.32.54-.35.57-.35.03 0 .23 0 .57.35.41.425.749.915 1 1.45.348.701.617 1.439.8 2.2H7.64a10.44 10.44 0 01.8-2.2 5.38 5.38 0 01.99-1.45h.01zM13.59 8h3.13a7 7 0 010 4h-3.13c.2-1.326.2-2.674 0-4zm2.74-1H13.4a10.181 10.181 0 00-1.61-3.76A7 7 0 0116.32 7h.01zM8.22 3.24A10.18 10.18 0 006.6 7H3.68a7 7 0 014.53-3.76h.01zM3.29 8h3.13a13.41 13.41 0 000 4H3.29a7 7 0 010-4zm.39 5H6.6a10.18 10.18 0 001.61 3.76A7 7 0 013.68 13zm8.11 3.76A10.181 10.181 0 0013.4 13h2.92a7 7 0 01-4.53 3.76z"/></svg> <span class="language-switcher__current" data-language-switcher-current> English (United States) </span> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" class="language-switcher__arrow"><path d="M10.647 4.646l.706.708-4.361 4.353L2.647 5.37l.706-.708 3.639 3.632 3.655-3.648z"/></svg> </span> </label> </div> </div> </div> </div> </div> </footer> <script id="data-layer-events" src="https://www.pandadoc.com/app/plugins/pandadoc-data-layer-events/assets/app.js?1739531781" defer></script><script id="language-switcher-js">!function(e,t,n,r){var o="undefined"!=typeof globalThis?globalThis:"undefined"!=typeof self?self:"undefined"!=typeof window?window:"undefined"!=typeof global?global:{},i="function"==typeof o[r]&&o[r],u=i.cache||{},a="undefined"!=typeof module&&"function"==typeof module.require&&module.require.bind(module);function c(t,n){if(!u[t]){if(!e[t]){var f="function"==typeof o[r]&&o[r];if(!n&&f)return f(t,!0);if(i)return i(t,!0);if(a&&"string"==typeof t)return a(t);var l=new Error("Cannot find module '"+t+"'");throw l.code="MODULE_NOT_FOUND",l}d.resolve=function(n){var r=e[t][1][n];return null!=r?r:n},d.cache={};var s=u[t]=new c.Module(t);e[t][0].call(s.exports,d,s,s.exports,this)}return u[t].exports;function d(e){var t=d.resolve(e);return!1===t?{}:c(t)}}c.isParcelRequire=!0,c.Module=function(e){this.id=e,this.bundle=c,this.exports={}},c.modules=e,c.cache=u,c.parent=i,c.register=function(t,n){e[t]=[function(e,t){t.exports=n},{}]},Object.defineProperty(c,"root",{get:function(){return o[r]}}),o[r]=c;for(var f=0;f<t.length;f++)c(t[f]);if(n){var l=c(n);"object"==typeof exports&&"undefined"!=typeof module?module.exports=l:"function"==typeof define&&define.amd&&define((function(){return l}))}}({"8bdhD":[function(e,t,n){var r=e("@parcel/transformer-js/src/esmodule-helpers.js"),o=e("lodash.debounce"),i=r.interopDefault(o);new class{constructor(){this.languageSwitchers=document.querySelectorAll("[data-language-switcher]"),this.languageSwitchers.length&&this.languageSwitchers.forEach((e=>{this.bindSwitcher(e)}))}bindSwitcher(e){const t=e.querySelector("[data-language-switcher-select]");t.addEventListener("change",(e=>{e.preventDefault(),t.blur(),t.value&&this.redirect(t.value)}))}redirect(e,t){"google_tag_manager"in window?this.trackAnalytics(e,t):window.location.assign(e)}prepareLanguageForEvent(e){const t=e.match(/\/([a-z]{2})\//i);return t?t[1]:"en"}trackAnalytics(e,t){const n=t?t?.dataset?.position:"footer";window.dataLayer=window.dataLayer||[],window.dataLayer.push({event:`click_${n}_language_switcher_${this.prepareLanguageForEvent(e)}`,eventCallback:(0,i.default)((()=>{document.location.href=e}),{wait:100,maxWait:2e3})})}}},{"lodash.debounce":"1yOiy","@parcel/transformer-js/src/esmodule-helpers.js":"dReSx"}],"1yOiy":[function(e,t,n){var r=arguments[3],o=/^\s+|\s+$/g,i=/^[-+]0x[0-9a-f]+$/i,u=/^0b[01]+$/i,a=/^0o[0-7]+$/i,c=parseInt,f="object"==typeof r&&r&&r.Object===Object&&r,l="object"==typeof self&&self&&self.Object===Object&&self,s=f||l||Function("return this")(),d=Object.prototype.toString,p=Math.max,h=Math.min,y=function(){return s.Date.now()};function v(e){var t=typeof e;return!!e&&("object"==t||"function"==t)}function g(e){if("number"==typeof e)return e;if(function(e){return"symbol"==typeof e||function(e){return!!e&&"object"==typeof e}(e)&&"[object Symbol]"==d.call(e)}(e))return NaN;if(v(e)){var t="function"==typeof e.valueOf?e.valueOf():e;e=v(t)?t+"":t}if("string"!=typeof e)return 0===e?e:+e;e=e.replace(o,"");var n=u.test(e);return n||a.test(e)?c(e.slice(2),n?2:8):i.test(e)?NaN:+e}t.exports=function(e,t,n){var r,o,i,u,a,c,f=0,l=!1,s=!1,d=!0;if("function"!=typeof e)throw new TypeError("Expected a function");function b(t){var n=r,i=o;return r=o=void 0,f=t,u=e.apply(i,n)}function m(e){var n=e-c;return void 0===c||n>=t||n<0||s&&e-f>=i}function w(){var e=y();if(m(e))return j(e);a=setTimeout(w,function(e){var n=t-(e-c);return s?h(n,i-(e-f)):n}(e))}function j(e){return a=void 0,d&&r?b(e):(r=o=void 0,u)}function O(){var e=y(),n=m(e);if(r=arguments,o=this,c=e,n){if(void 0===a)return function(e){return f=e,a=setTimeout(w,t),l?b(e):u}(c);if(s)return a=setTimeout(w,t),b(c)}return void 0===a&&(a=setTimeout(w,t)),u}return t=g(t)||0,v(n)&&(l=!!n.leading,i=(s="maxWait"in n)?p(g(n.maxWait)||0,t):i,d="trailing"in n?!!n.trailing:d),O.cancel=function(){void 0!==a&&clearTimeout(a),f=0,r=c=o=a=void 0},O.flush=function(){return void 0===a?u:j(y())},O}},{}],dReSx:[function(e,t,n){n.interopDefault=function(e){return e&&e.__esModule?e:{default:e}},n.defineInteropFlag=function(e){Object.defineProperty(e,"__esModule",{value:!0})},n.exportAll=function(e,t){return Object.keys(e).forEach((function(n){"default"===n||"__esModule"===n||Object.prototype.hasOwnProperty.call(t,n)||Object.defineProperty(t,n,{enumerable:!0,get:function(){return e[n]}})})),t},n.export=function(e,t,n){Object.defineProperty(e,t,{enumerable:!0,get:n})}},{}]},["8bdhD"],"8bdhD","parcelRequire1db1");</script><script type="module" src="https://www.pandadoc.com/app/packages/blog-next/js/app.js-BKck_b2j.js" id="app-js-module"></script> <script type="text/javascript" id="hs-script-loader" defer src="//js.hs-scripts.com/2127247.js"></script> <script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@context":"https://schema.org","@type":"Article","author":{"@type":"Person","name":"Anthony Esposito","url":"https://www.pandadoc.com/blog/author/anthony-esposito/","jobTitle":"Senior Account Manager at PandaDoc","sameAs":["https://www.linkedin.com/in/anthony-esposito-1049549a/"]},"image":{"@type":"ImageObject","url":"https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_How-to-Master-Pricing-Strategy-with-CPQ.png"},"inLanguage":"en_US","publisher":{"@type":"Organization","name":"PandaDoc"},"headline":"How to master pricing strategy with CPQ","datePublished":"2024-11-08T07:51:23-08:00","dateModified":"2024-11-08T07:51:26-08:00","articleSection":"Proposals","mainEntityOfPage":{"@type":"WebPage","reviewedBy":{"@type":"Person","name":"Keith Rabkin","url":"https://www.pandadoc.com/blog/author/keith-rabkin/","jobTitle":"Chief Revenue Officer for PandaDoc","sameAs":[]},"lastReviewed":"2024-11-08T07:51:26-08:00"}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.pandadoc.com/blog/"},{"@type":"ListItem","position":2,"name":"How to master pricing strategy with CPQ","item":"https://www.pandadoc.com/blog/pricing-strategy/"}]},{"@context":"https://schema.org","@type":"ImageObject","url":"https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_How-to-Master-Pricing-Strategy-with-CPQ.png","contentUrl":"https://public-site.marketing.pandadoc-static.com/app/uploads/sites/3/BP_How-to-Master-Pricing-Strategy-with-CPQ.png","license":"https://www.pandadoc.com/blog/"},{"@context":"https://schema.org","@type":"WebSite","url":"https://www.pandadoc.com/blog/","name":"Blog","description":"Insights from propose to close","inLanguage":"en_US","sameAs":["https://www.facebook.com/PandaDoc/","https://www.linkedin.com/company/pandadoc/","https://twitter.com/pandadoc","https://www.youtube.com/user/thePandaDoc"],"potentialAction":{"@type":"SearchAction","target":"https://www.pandadoc.com/blog/search/{search_term_string}","query-input":"required name=search_term_string"}}]}</script><script src="https://www.pandadoc.com/app/plugins/pandadoc-ui-components/src/client/dist/static/runtime-3fe6343469e415dd16ec.js" defer data-wp-strategy="defer"async></script><script src="https://www.pandadoc.com/app/plugins/pandadoc-ui-components/src/client/dist/static/vendors-3fe6343469e415dd16ec.js" defer data-wp-strategy="defer"async></script><script type="text/javascript" id="pd/global-script-js-extra"> /* <![CDATA[ */ var pdHubspotOptions = {"replacement":{"enable":true}}; /* ]]> */ </script> <script src="https://www.pandadoc.com/app/plugins/pandadoc-ui-components/src/client/dist/static/global.ts-js-3fe6343469e415dd16ec.js" defer data-wp-strategy="defer"async></script><script src="https://www.pandadoc.com/app/plugins/pandadoc-ui-components/src/client/dist/static/components/hubspot-form-js-3fe6343469e415dd16ec.js" defer data-wp-strategy="defer"async></script>  <script type="text/javascript" id="hs-script-loader" defer src="//js.hs-scripts.com/2127247.js"></script>  <script type="text/javascript" src="/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=1406923242" async></script></body> </html>