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class="c-site-header__inner"><div class="o-wrapper"><a class="c-site-header__title" href="/en-au/aboutus">About Us</a><button class="c-site-header__nav-toggle c-btn" aria-label="Toggle Site Navigation" aria-controls="site-navigation" aria-expanded="false" type="button"><i class="c-icon c-icon--cheveron-down c-icon--lg" aria-hidden="true"></i></button><nav class="c-site-header__nav" aria-label="Site navigation" role="navigation" id="site-navigation" itemscope="" itemType="http://www.schema.org/SiteNavigationElement"><ul class="c-site-nav o-nav o-nav--stacked o-nav--inline@bp-2"><li class="c-site-nav__item c-site-nav__item--main is--active"><div class="c-site-nav__toggle"><a class="c-site-nav__link" href="/en-au/aboutus/lego-group"><span class="c-site-nav__link-inner">The LEGO Group</span></a><button class="c-site-nav__toggle-btn c-btn" aria-label="Toggle Sub Navigation" aria-controls="the-lego-group" aria-expanded="false" type="button"><i class="c-icon c-icon--cheveron-down c-icon--sm" aria-hidden="true"></i></button></div><ul class="c-site-nav__sub-nav o-nav o-nav--stacked" id="the-lego-group"><li class="c-site-nav__item c-site-nav__item--sub "><a class="c-site-nav__link" href="/en-au/aboutus/lego-group/the-lego-group-history"><span class="c-site-nav__link-inner">The LEGO Group History</span></a></li><li class="c-site-nav__item c-site-nav__item--sub "><a class="c-site-nav__link" href="/en-au/aboutus/lego-group/management"><span class="c-site-nav__link-inner">Management</span></a></li><li class="c-site-nav__item c-site-nav__item--sub "><a class="c-site-nav__link" href="/en-au/aboutus/lego-group/the-lego-brand"><span class="c-site-nav__link-inner">The LEGO® Brand</span></a></li><li class="c-site-nav__item c-site-nav__item--sub "><a class="c-site-nav__link" href="/en-au/aboutus/lego-group/ownership"><span class="c-site-nav__link-inner">Ownership</span></a></li><li class="c-site-nav__item c-site-nav__item--sub "><a class="c-site-nav__link" href="/en-au/aboutus/lego-group/policies-and-reporting"><span class="c-site-nav__link-inner">Policies and Reporting</span></a></li><li class="c-site-nav__item c-site-nav__item--sub "><a class="c-site-nav__link" href="/en-au/aboutus/lego-group/contact"><span class="c-site-nav__link-inner">Contact</span></a></li><li class="c-site-nav__item c-site-nav__item--sub is--current"><a class="c-site-nav__link" href="/en-au/aboutus/lego-group/fan-engagement-and-programs"><span class="c-site-nav__link-inner">Fan Engagement and Programs</span></a></li></ul></li><li class="c-site-nav__item c-site-nav__item--main"><a class="c-site-nav__link" href="/en-au/aboutus/public-policy"><span class="c-site-nav__link-inner">Public Policy</span></a></li><li class="c-site-nav__item c-site-nav__item--main"><a class="c-site-nav__link" href="/en-au/aboutus/newsroom"><span class="c-site-nav__link-inner">LEGO® Newsroom</span></a></li></ul></nav></div></div></header><div id="section-1" style="background-color:transparent" class="c-page-title c-page-title--alt-colors" data-component="1"><div class="o-wrapper"><h1 class="u-type-xl c-page-title__text ">Fan Engagement and Programs</h1></div><div class="c-page-title__ratio"><div class="c-page-title__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/blta0222a69951d38f4/©_LEGO®_House_Masterpiece_Gallery_1.jpg?width=30&quality=50&crop=15:4" srcSet="" class="c-page-title__img" alt="Inspirational image from LEGO house of a happy kids and dinos" sizes="(min-width: 1600px) 3840px, (min-width: 1200px) 2200px, (min-width: 900px) 2048px, (min-width: 600px) 2560px, 1920px"/></div></div></div><div class="c-hero c-hero--block c-hero--reverse" data-component="2" id="section-2"><div class="c-hero__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/blte214dd47c548ff51/legohouse-4037_(1).jpg?width=30&quality=50&crop=4:3" srcSet="" class="c-hero__img" alt="L-I-T build out of a variety of different LEGO bricks" sizes="(min-width: 2200px) 2560px, (min-width: 1600px) 2019px, (min-width: 1200px) 1046px, (min-width: 900px) 964px, (min-width: 600px) 1206px, 912px"/></div><style>#section-2 .c-hero__content-wrapper::before { ; background-color: #004a80; }</style><div class="c-hero__content-wrapper"><div class="c-hero__content"><h2 class="c-hero__title u-type-md">Guided LEGO® tours</h2><div class="c-hero__text c-content u-type-base"><p>Ever dreamt of going 'behind the scenes' and explore LEGO locations that are typically off-limits? Beginning at LEGO House, the 'Home of the Brick', located in the heart of Billund, both the <a href="https://legohouse.com/what-s-on/lego-inside-tour/">LEGO Fan Tour</a> and <a href="https://legohouse.com/what-s-on/lego-fan-tour/">LEGO Inside Tour</a> will guide you through a captivating LEGO universe. Depending on the tour you choose, expect to be amazed by the LEGO factory, LEGO Campus, internal museum in LEGO founder, Ole Kirks original home, and many other awesome places! Plus, all tours, of course include, hours of playtime at LEGO House.</p> </div><div class="c-btn-wrapper c-hero__btn-wrapper"><a href="https://legohouse.com/what-s-on/" class="c-btn c-btn-wrapper__btn c-btn--primary-alt c-btn--lg" title="LEGO House Tours">LEGO House Tours</a></div></div></div></div><div class="c-hero c-hero--block" data-component="3" id="section-3"><div class="c-hero__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/bltfb2b440fdf2297ba/Legofans_2560x1920.jpg?width=30&quality=50&crop=4:3" srcSet="" class="c-hero__img" alt="Image of a LEGO fans event" sizes="(min-width: 2200px) 2560px, (min-width: 1600px) 2019px, (min-width: 1200px) 1046px, (min-width: 900px) 964px, (min-width: 600px) 1206px, 912px"/></div><style>#section-3 .c-hero__content-wrapper::before { ; background-color: #091e31; }</style><div class="c-hero__content-wrapper"><div class="c-hero__content"><h2 class="c-hero__title u-type-md">LEGO® Fans</h2><div class="c-hero__text c-content u-type-base"><p>We believe you’re never too old to love LEGO bricks. Self-identified AFOLs (Adult Fan of LEGO) have been around for over 30 years, creating regional and online communities, events, magazines, blogs, and other media channels. We engage and work with these communities through the LEGO Ambassador Network. <a href="https://lan.lego.com/index.php?app=core&module=clubs">Find a community</a> or <a href="https://lan.lego.com/events/">event</a> near you or learn more about our <a href="https://lan.lego.com/forums/topic/5300-welcome-to-the-lan-start-here/">Recognized Community Program</a>.</p> </div><div class="c-btn-wrapper c-hero__btn-wrapper"><a href="https://lan.lego.com" class="c-btn c-btn-wrapper__btn c-btn--primary-alt c-btn--lg" title="For more information about the LEGO Ambassador Network">LEGO Ambassador Network</a></div></div></div></div><div class="c-hero c-hero--block c-hero--reverse" data-component="4" id="section-4"><div class="c-hero__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/bltb5921edc3fa72d9c/Orient_Express_1.png?width=30&quality=50&crop=4:3" srcSet="" class="c-hero__img" alt="Image of the LEGO Orient Express and a man" sizes="(min-width: 2200px) 2560px, (min-width: 1600px) 2019px, (min-width: 1200px) 1046px, (min-width: 900px) 964px, (min-width: 600px) 1206px, 912px"/></div><style>#section-4 .c-hero__content-wrapper::before { ; background-color: #004a80; }</style><div class="c-hero__content-wrapper"><div class="c-hero__content"><h2 class="c-hero__title u-type-md">LEGO® Ideas</h2><div class="c-hero__text c-content u-type-base"><p>LEGO® Ideas is a globally available open innovation community where LEGO fans can submit their own ideas for new LEGO sets, vote for other members’ ideas, participate in challenges and engage in other LEGO activities, including mini-build activities, fan votes or polls.<br> As part of the main Product Idea experience, members collect votes for their ideas online, and ideas that receive 10,000 votes have a chance of being selected to become part of the LEGO Group’s product portfolio.<br> Other parts are challenges and activities which are time and theme framed and typically run in collaboration with internal partners.<br> To engage on the <a href="http://ideas.LEGO.com">website</a>, you need to be a member. Engaging includes to submit an idea, participate in a challenge or activity, supports (votes) favourite ideas, interact with the community by commenting and giving feedback.</p> </div><div class="c-btn-wrapper c-hero__btn-wrapper"><a href="http://ideas.LEGO.com" class="c-btn c-btn-wrapper__btn c-btn--primary-alt c-btn--lg" title="For more information about LEGO Ideas ">Visit LEGO® Ideas</a></div></div></div></div><div class="c-hero c-hero--block u-hidden c-hero--reverse" data-component="5" id="section-5"><div class="c-hero__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/bltfe2223d940e915ee/LEGO_Inside_Tour.jpg?width=30&quality=50&crop=4:3" srcSet="" class="c-hero__img" alt="Image of LEGO logo with light" sizes="(min-width: 2200px) 2560px, (min-width: 1600px) 2019px, (min-width: 1200px) 1046px, (min-width: 900px) 964px, (min-width: 600px) 1206px, 912px"/></div><style>#section-5 .c-hero__content-wrapper::before { ; background-color: #B1C500; }</style><div class="c-hero__content-wrapper"><div class="c-hero__content"><h2 class="c-hero__title u-type-md">LEGO® Inside Tour</h2><div class="c-hero__text c-content u-type-base"><p>Get an exclusive 2½ days guided tour to the LEGO® Group with the LEGO Inside Tour.</p> <p>You are invited inside Ole Kirk Kristiansen’s original house, featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. You will meet LEGO employees and especially LEGO designers, who will introduce you to their daily work at the LEGO Group, and you will take part in a unique building experience together with LEGO designers. Part of the LEGO Inside Tour consists of a factory tour, where you can see how LEGO bricks are produced. LEGO Inside Tour also stops at the LEGO staff shop.</p> <p>At the end of the tour, you will receive a unique gift exclusively produced in close cooperation with Kjeld Kirk Kristiansen especially for this year’s LEGO Inside Tour participants.</p> </div><div class="c-btn-wrapper c-hero__btn-wrapper"><a href="https://www.legohouse.com/en-gb/what-s-on/lego-inside-tour/" class="c-btn c-btn-wrapper__btn c-btn--primary-alt c-btn--lg" title="For more information about the LEGO Inside Tour">LEGO Inside Tour</a></div></div></div></div><div class="c-hero c-hero--block u-hidden c-hero--wide" data-component="6" id="section-6"><div class="c-hero__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/bltdf618a583dbd7eac/LEGO_Fan_Tour.jpg?width=30&quality=50&crop=16:9" srcSet="" class="c-hero__img" alt="Image of LEGO House inside the play experience zone" sizes="(min-width: 2200px) 2560px, (min-width: 1600px) 2019px, (min-width: 1200px) 1046px, (min-width: 900px) 964px, (min-width: 600px) 1206px, 912px"/></div><style>#section-6 .c-hero__content-wrapper::before { ; background-color: #0062AE; }</style><div class="c-hero__content-wrapper"><div class="c-hero__content"><h2 class="c-hero__title u-type-md">LEGO® Fan Tour</h2><div class="c-hero__text c-content u-type-base"><p>Explore the LEGO® Group in a one-day tour with the LEGO Fan Tour, arranged by LEGO House.</p> <p>Have you ever wondered what it smells like in a LEGO factory? Where the LEGO company started and became what it is today? What it looks like behind the scenes in one of the most exciting LEGO Group locations? Join us for an exclusive one-day experience with the starting point at LEGO House. From there, we will venture out into Billund to learn more about the LEGO Group and the past, present and future of the LEGO brick.</p> </div><div class="c-btn-wrapper c-hero__btn-wrapper"><a href="https://legohouse.com/en-gb/what-s-on/lego-fan-tour/" class="c-btn c-btn-wrapper__btn c-btn--primary-alt c-btn--lg" title="LEGO Fan Tour">LEGO Fan Tour</a></div></div></div></div><div class="c-hero c-hero--block" data-component="7" id="section-7"><div class="c-hero__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/blt9d0522942318f352/BrickLink_2560x1920.png?width=30&quality=50&crop=4:3" srcSet="" class="c-hero__img" alt="A computer that shows what you can do with BrickLink" sizes="(min-width: 2200px) 2560px, (min-width: 1600px) 2019px, (min-width: 1200px) 1046px, (min-width: 900px) 964px, (min-width: 600px) 1206px, 912px"/></div><style>#section-7 .c-hero__content-wrapper::before { ; background-color: #091e31; }</style><div class="c-hero__content-wrapper"><div class="c-hero__content"><h2 class="c-hero__title u-type-md">BrickLink</h2><div class="c-hero__text c-content u-type-base"><p>BrickLink is the largest marketplace for genuine LEGO products driven by a community of LEGO fans from all around the world. With an <a href="https://www.bricklink.com/catalog.asp">extensive catalog</a> of every LEGO element and set ever released, BrickLink is the place to find missing pieces, discover rare and vintage sets, and keep track of what you like or already have.</p> <p>Want to design custom creations? Try out <a href="https://www.bricklink.com/v3/studio/gallery.page">Studio</a>, our robust digital building software where you can build, render, and create instructions.</p> </div><div class="c-btn-wrapper c-hero__btn-wrapper"><a href="https://www.bricklink.com" class="c-btn c-btn-wrapper__btn c-btn--primary-alt c-btn--lg" title="Visit BrickLink">Visit BrickLink</a></div></div></div></div><div class="c-hero c-hero--block c-hero--reverse" data-component="8" id="section-8"><div class="c-hero__img-wrapper"><img src="https://www.lego.com/cdn/cs/aboutus/assets/blte21e3652dc837905/LCP_block.jpg?width=30&quality=50&crop=4:3" srcSet="" class="c-hero__img" alt="Image of LEGO Certified Professional Ricardo Zangelmi standing inside a large LEGO model of two cupped hands" sizes="(min-width: 2200px) 2560px, (min-width: 1600px) 2019px, (min-width: 1200px) 1046px, (min-width: 900px) 964px, (min-width: 600px) 1206px, 912px"/></div><style>#section-8 .c-hero__content-wrapper::before { ; background-color: #004a80; }</style><div class="c-hero__content-wrapper"><div class="c-hero__content"><h2 class="c-hero__title u-type-md">LEGO® Certified Professionals</h2><div class="c-hero__text c-content u-type-base"><p>The LEGO® Certified Professionals (LCP) program is made up of adult LEGO entrepreneurs who have turned their passion for the LEGO brick and system into a full-time or part-time profession. Besides working with the LEGO Group, LCPs can also work with 3rd party commissions and own projects.</p> </div><div class="c-btn-wrapper c-hero__btn-wrapper"><a href="https://www.lego.com/aboutus/lego-certified-professionals" class="c-btn c-btn-wrapper__btn c-btn--primary-alt c-btn--lg" title="LEGO® Certified Professionals">LEGO® Certified Professionals</a></div></div></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"pageContent":{"uid":"blt0073ece0fed16d11","_version":179,"locale":"en-us","_in_progress":false,"components":[{"page_title":{"title":"Fan Engagement and Programs","_metadata":{"uid":"csdcfd6c6f7197516f"},"image":{"file":{"uid":"blta0222a69951d38f4","_version":1,"is_dir":false,"ACL":{},"content_type":"image/jpeg","created_at":"2024-02-20T13:11:15.253Z","created_by":"blt469c9360c3b25492","file_size":"20429015","filename":"©_LEGO®_House_Masterpiece_Gallery_1.jpg","parent_uid":"blt231890a4b9bd4d6e","tags":[],"title":"©_LEGO®_House_Masterpiece_Gallery_1.jpg","updated_at":"2024-02-20T13:11:15.253Z","updated_by":"blt469c9360c3b25492","publish_details":{"time":"2024-02-20T13:11:41.809Z","user":"blt469c9360c3b25492","environment":"bltbded07edec5cb5b8","locale":"en-au"},"url":"https://www.lego.com/cdn/cs/aboutus/assets/blta0222a69951d38f4/©_LEGO®_House_Masterpiece_Gallery_1.jpg"},"alt":"Inspirational image from LEGO house of a happy kids and dinos"},"config":{"bg_color":"transparent","visual_config":["Dark text"]},"css_class":""}},{"hero_block":{"title":"Guided LEGO® tours","_metadata":{"uid":"csadddc08c0ecd52e8"},"text":"Ever dreamt of going 'behind the scenes' and explore LEGO locations that are typically off-limits? 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