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positionnement sur des mots-clés pertinents recherchés par les utilisateurs.</p></div> </div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="/book-a-call" data-icon="">Rappelez-moi</a> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module dsm_perspective_image dsm_perspective_image_0"> <div class="et_pb_module_inner"> <div class="dsm-perspective-image-wrapper et_always_center_on_mobile"> <span class="et_pb_image_wrap "><img decoding="async" src="https://bequiet.be/wp-content/uploads/2024/02/realisation-site-we-e-commerce-2024.png" alt="" title="realisation-site-we-e-commerce-2024" /></span> </div> </div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1 et_section_regular" > <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Offrez-vous une présence pérenne dans les moteurs de recherche&hairsp; !</h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Le référencement naturel, également connu sous l’acronyme SEO (pour « Search Engine Optimization », soit « Optimisation pour les moteurs de recherche » en français), désigne l’ensemble des techniques et stratégies visant à améliorer la visibilité d’un site web dans les résultats naturels (non payants) des moteurs de recherche.</span></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="/book-a-call" data-icon="">Poser une question ? </a> </div> </div> </div> </div><div id="campagne" class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_3"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_4 et_pb_css_mix_blend_mode_passthrough"> <div id="facebook" class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Contenu du site</h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Le contenu doit être de haute qualité, pertinent pour l’audience ciblée, et régulièrement mis à jour. Il doit également être optimisé autour de mots-clés spécifiques pour répondre aux recherches des utilisateurs.</span></p></div> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div id="facebook" class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Mots-clés</h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>La recherche et l’utilisation de mots-clés pertinents sont cruciales. Ils doivent correspondre aux termes que les utilisateurs sont susceptibles d’entrer dans les moteurs de recherche lorsqu’ils recherchent des informations, des produits, ou des services liés au site en question.</span></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_4"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_6 et_pb_css_mix_blend_mode_passthrough"> <div id="facebook" class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>Optimisation technique</strong></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Cela comprend l’amélioration de la vitesse de chargement du site, la sécurisation du site via HTTPS, la création d’une structure d’URL claire et l’optimisation des balises meta (titre, description) pour chaque page. L’expérience utilisateur (UX) sur mobile et desktop est également un facteur important.</span></p></div> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div id="adwords" class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>Backlinks</strong></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Les liens entrants (backlinks) provenant d’autres sites web de qualité et pertinents sont essentiels pour le SEO. Ils agissent comme des « votes » de confiance aux yeux des moteurs de recherche, améliorant ainsi le classement du site.</span></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_5"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"> <div id="facebook" class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>Analyse et suivi</strong></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>L’utilisation d’outils comme Google Analytics et Google Search Console permet d’analyser le trafic du site, de comprendre le comportement des utilisateurs, et d’identifier les points à améliorer pour optimiser la stratégie SEO.</span></p></div> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div id="adwords" class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><span>Processus à long terme</span></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Le référencement naturel est un processus à long terme qui nécessite une mise à jour constante et une adaptation aux évolutions des algorithmes des moteurs de recherche. Contrairement au référencement payant (SEA), les résultats du SEO prennent du temps à se manifester mais tendent à être plus durables et à générer un trafic de meilleure qualité.</span></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_6"> <div class="et_pb_with_border et_pb_column_4_4 et_pb_column et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div id="facebook" class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>SEO local</strong></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Pour les entreprises visant un public local, optimiser sa présence sur les résultats de recherche géolocalisés est crucial. Cela implique l’optimisation de la fiche Google My Business et l’obtention d’avis clients positifs.</span></p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_3 et_section_regular" > <div class="et_pb_row et_pb_row_7"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Quels sont les spécificités de notre agence de référencement naturel&hairsp;?</h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_justified et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Voici les principaux éléments que notre agence de référencement a mis en place :</p> <ol> <li><strong>Expertise technique et stratégique</strong> : Avoir une équipe possédant une connaissance approfondie des dernières tendances SEO, des algorithmes des moteurs de recherche, et des meilleures pratiques en matière d’optimisation on-page et off-page.</li> <li><strong>Personnalisation des stratégies</strong> : Proposer des stratégies de référencement sur mesure qui répondent spécifiquement aux besoins, au secteur d’activité, et aux objectifs de chaque client, plutôt que d’appliquer une approche unique pour tous.</li> <li><strong>Outils de pointe</strong> : Utiliser des outils professionnels pour la recherche de mots-clés, l’analyse de la concurrence, le suivi du positionnement dans les résultats de recherche, et l’analyse des performances du site web. Ces outils aident à prendre des décisions basées sur des données précises.</li> <li><strong>Transparence et communication</strong> : Maintenir une communication ouverte et régulière avec les clients pour les tenir informés des progrès, des changements de stratégie, et des résultats obtenus. La transparence dans les rapports est essentielle pour construire la confiance.</li> <li><strong>Suivi et analyse des performances</strong> : Offrir un suivi continu et une analyse détaillée des performances du site web du client, en se concentrant sur les métriques clés telles que le trafic organique, le taux de conversion, et le retour sur investissement (ROI) du SEO.</li> <li><strong>Formation et sensibilisation</strong> : Proposer des sessions de formation ou des ressources éducatives aux clients pour les aider à comprendre les principes de base du SEO et l’importance des différentes actions entreprises, renforçant ainsi leur engagement dans le processus.</li> <li><strong>Adaptabilité et veille constante</strong> : Être constamment à jour avec les changements d’algorithme des moteurs de recherche et les nouvelles tendances du marché pour ajuster rapidement les stratégies des clients en conséquence.</li> <li><strong>Partenariats et réseau</strong> : Établir des partenariats avec d’autres agences ou professionnels du marketing digital pour offrir des services complémentaires, tels que le marketing de contenu, le marketing sur les réseaux sociaux, ou le marketing par courriel, offrant ainsi une solution complète aux clients.</li> <li><strong>Engagement envers la qualité</strong> : S’engager à utiliser des techniques de référencement éthiques (white hat SEO) pour éviter les pénalités des moteurs de recherche et garantir des résultats durables pour les clients.</li> <li><strong>Capacité à générer des résultats</strong> : En fin de compte, l’atout le plus important est la capacité de l’agence à générer des résultats tangibles, tels que l’amélioration du classement dans les SERP, l’augmentation du trafic qualifié, et un meilleur ROI pour ses clients.</li> </ol> <p><span>En intégrant ces spécificités dans notre fonctionnement, notre agence de référencement peut non seulement améliorer la satisfaction et la fidélité de ses clients mais également renforcer sa réputation et sa compétitivité sur le marché.</span></p> <ul></ul></div> </div><div class="et_pb_button_module_wrapper et_pb_button_2_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_2 et_pb_bg_layout_light" href="/book-a-call/" data-icon="">Rappelez-moi </a> </div> </div> </div> </div> </div> </div> </div> </article> </div> <footer class="et-l et-l--footer"> <div class="et_builder_inner_content et_pb_gutters3"> <div class="et_pb_section et_pb_section_0_tb_footer et_pb_with_background et_section_regular et_pb_section--with-menu" > <div class="et_pb_row et_pb_row_0_tb_footer et_pb_row--with-menu"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_0_tb_footer et_pb_css_mix_blend_mode_passthrough et_pb_column--with-menu"> <div class="et_pb_module et_pb_text et_pb_text_0_tb_footer et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Nos métiers</h4></div> </div><div class="et_pb_module et_pb_menu et_pb_menu_0_tb_footer 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