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class="navbar_icon_bar middle"></div><div class="navbar_icon_bar bottom"></div></div></div></div></div></div></div><section class="section-feature-article"><div class="w-layout-blockcontainer container-1440 w-container"><div class="feature-article_wrapper"><div class="feature-article_heading"><h1 class="h2-style text-color-black all-caps">LATEST NEWS</h1></div><div class="feature-article-collection-list-wrapper w-dyn-list"><div role="list" class="feature-article-collection-list w-dyn-items"><div role="listitem" class="feature-article-collection-item w-dyn-item"><div class="feature-article-card"><div class="img-16-9"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people.jpg" loading="lazy" alt="Photo of Robert Vallee, Matt Statman, and Lionel Curt" sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 81vw, (max-width: 1919px) 83vw, 1440.0001220703125px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-1080.jpg 1080w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-1600.jpg 1600w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people.jpg 1920w" class="img"/></div><div class="feature-article_content"><div class="feature-article_content_top"><div class="label-size-small is--bold text-color-black all-caps">September 18, 2024</div><h2 class="fa-heading all-caps">Project Acquires Paris-Based Integrated Creative Agency MNSTR</h2></div><div class="feature-article_content_bottom"><p class="text-size-medium ellipsis">Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.</p><a href="/news/project-expands-globally-with-mnstr" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://project.com/news/project-expands-globally-with-mnstr" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div></div></div></div></div><img src="https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/661b4fdecb60f1919ad450d6_news-icon.svg" loading="lazy" alt="" class="news-icon"/></section><section class="section-articles"><div class="w-layout-blockcontainer container-1440 w-container"><div class="articles_wrapper"><div class="articles-collection-list-wrapper w-dyn-list"><div fs-cmsload-pageboundary="1" fs-cmsload-mode="pagination" fs-cmsload-element="list" fs-cmsload-pagesiblings="1" role="list" class="articles-collection-list w-dyn-items"><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67ab6c55cc41c3a918cfbd17_Screenshot%202025-02-11%20at%2010.27.07%E2%80%AFAM.png" loading="lazy" alt="The image shows Kendrick Lamar's halftime show at the Super Bowl " class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">February 11, 2025</div><h2 class="h3-style text-color-black all-caps">Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">Event professionals praised the show's choreography, stage designs, and powerful messaging. G7's Wooten Joyce said, "Kendrick Lamar's halftime show was nothing short of groundbreaking, earning an A- for its cultural impact and political resonance. Those who found it boring or controversial likely expected a more traditional, high-energy spectacle filled with flashy visuals and catchy tunes. However, Kendrick’s performance was rich with deep meaning and storytelling, featuring hidden, impactful Easter eggs that may not have been immediately apparent to all viewers." </p><a href="/news/super-bowl-lix-event-producers-give-kendrick-lamars-halftime-show-an-a" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.bizbash.com/sports/article/22932856/rating-kendrick-lamars-super-bowl-lix-halftime-show" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/679b92cd7ecab3d32461ab3c_Screenshot%202025-01-30%20at%209.54.58%E2%80%AFAM.png" loading="lazy" alt="Image is of the OfferUp logo" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">January 23, 2025</div><h2 class="h3-style text-color-black all-caps">OfferUp Appoints Argonaut Agency Of Record</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">San Francisco agency Argonaut is now OfferUp's agency of record. OfferUp calls itself the largest mobile marketplace for local buyers and sellers in the U.S. Founded in 2011 and based in Bellevue, Washington, the company serves local markets nationwide and was used by more than one in six adults in the U.S. last year.</p><a href="/news/offerup-appoints-argonaut-agency-of-record" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.mediapost.com/publications/article/402772/offerup-appoints-argonaut-agency-of-record.html" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/679b9206a191498ef9536f02_Screenshot%202025-01-30%20at%209.51.34%E2%80%AFAM.png" loading="lazy" alt="Image shows a man reading a newspaper " class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">January 21, 2025</div><h2 class="h3-style text-color-black all-caps">Breaking through in 2025: New rules for media and influence</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">Praytell and YouGov asked U.S. audiences where they get their news and who they actually trust. Spoiler: It’s not who you think. The findings could and should rewrite your marketing playbook — now.</p><a href="/news/breaking-through-in-2025-new-rules-for-media-and-influence" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.prweek.com/article/1902268/breaking-2025-new-rules-media-influence" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/677b45502945e9509f8b668e_61f982fcb709e28a1396d2bc_Chris_Meyer-min-p-1080.jpeg" loading="lazy" alt="Image is of Chris Meyer and Robert Vallee, Jr. " sizes="(max-width: 479px) 100vw, (max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/677b45502945e9509f8b668e_61f982fcb709e28a1396d2bc_Chris_Meyer-min-p-1080-p-500.jpeg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/677b45502945e9509f8b668e_61f982fcb709e28a1396d2bc_Chris_Meyer-min-p-1080-p-800.jpeg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/677b45502945e9509f8b668e_61f982fcb709e28a1396d2bc_Chris_Meyer-min-p-1080.jpeg 1080w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">December 19, 2024</div><h2 class="h3-style text-color-black all-caps">Project Announces Leadership Transition</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">After Nearly 50 years of Distinguished Leadership, Robert G Vallee Jr. Announces Retirement with George P. Johnson CEO Chris Meyer to Become Project CEO, Guiding Award-Winning Alliance into its Next Century of Growth</p><a href="/news/project-announces-leadership-transition" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.globenewswire.com/news-release/2024/12/19/3000211/0/en/Project-Announces-Leadership-Transition.html" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f48db78811d22d71230af_Screenshot%202024-12-03%20at%201.07.14%E2%80%AFPM.png" loading="lazy" alt="Photo is of a man with a VR headset " sizes="(max-width: 479px) 100vw, (max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f48db78811d22d71230af_Screenshot%202024-12-03%20at%201.07.14%E2%80%AFPM-p-500.png 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f48db78811d22d71230af_Screenshot%202024-12-03%20at%201.07.14%E2%80%AFPM-p-800.png 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f48db78811d22d71230af_Screenshot%202024-12-03%20at%201.07.14%E2%80%AFPM-p-1080.png 1080w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f48db78811d22d71230af_Screenshot%202024-12-03%20at%201.07.14%E2%80%AFPM.png 1164w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">December 3, 2024</div><h2 class="h3-style text-color-black all-caps">John Higgins: OS Studios, Esports, and Video Gaming</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">John Higgins is the CEO of OS Studios, a global creative marketing agency specializing in video gaming and esports. Under his leadership, OS Studios has won numerous awards, including Webby, Clio, and the EventEx Awards. OS Studios earned an Emmy nomination, and John Higgins won the Digiday Leader of the Year Award while producing two of London’s top 10 hottest tickets, according to TimeOut. Higgins chatted with The Good Men Project to discuss the rapid growth of video games and esports, emphasizing the scale of gaming culture, which is expected to reach $260 billion by 2025. </p><a href="/news/john-higgins-os-studios-esports-and-video-gaming" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://goodmenproject.com/featured-content/john-higgins-studios-esports-video-gaming-sjbn/" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f4a3e7c49cac59be2b5d3_Screenshot%202024-12-03%20at%201.12.42%E2%80%AFPM.png" loading="lazy" alt="Image shows the logo for the Drum Awards " sizes="(max-width: 479px) 100vw, (max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f4a3e7c49cac59be2b5d3_Screenshot%202024-12-03%20at%201.12.42%E2%80%AFPM-p-500.png 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f4a3e7c49cac59be2b5d3_Screenshot%202024-12-03%20at%201.12.42%E2%80%AFPM-p-800.png 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f4a3e7c49cac59be2b5d3_Screenshot%202024-12-03%20at%201.12.42%E2%80%AFPM-p-1080.png 1080w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/674f4a3e7c49cac59be2b5d3_Screenshot%202024-12-03%20at%201.12.42%E2%80%AFPM.png 1174w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">November 11, 2024</div><h2 class="h3-style text-color-black all-caps">All of the winners from The Drum Awards for Experiential 2024</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">Congratulations to OS Studios and Riot Games for winning the bronze for best "Use of Livestreaming" and to GPJ and Starbucks for winning the bronze for best "Experiential Activation to Launch a Brand/Product." </p><a href="/news/all-of-the-winners-from-the-drum-awards-for-experiential-2024" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.thedrum.com/news/2024/11/11/all-the-winners-the-drum-awards-experiential-2024" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1).jpg" loading="lazy" alt="Static image showcasing the event details " sizes="(max-width: 479px) 100vw, (max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1)-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1)-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1)-p-1080.jpg 1080w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1).jpg 1600w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">October 30, 2024</div><h2 class="h3-style text-color-black all-caps">Project Agencies GPJ and DARKHORSE Collaborate to Deliver Binance Blockchain Week Dubai 2024</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">GPJ and DARKHORSE, two agencies within Project, an employee-owned alliance of creative agencies, unveiled Binance Blockchain Week Dubai 2024 this week, producing the biggest ever flagship event for the world’s leading crypto ecosystem, Binance. The industry leading symposium brought together the brightest minds in Web3, blockchain, cryptocurrency and decentralized finance.</p><a href="/news/project-agencies-gpj-and-darkhorse-collaborate-to-deliver-binance-blockchain-week-dubai-2024" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.globenewswire.com/news-release/2024/10/31/2972711/0/en/Project-Agencies-GPJ-and-DARKHORSE-Collaborate-to-Deliver-Binance-Blockchain-Week-Dubai-2024.html" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands.jpg" loading="lazy" alt="The Mountain Dew Borderlands Motel" sizes="(max-width: 479px) 100vw, (max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands.jpg 825w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">October 29, 2024</div><h2 class="h3-style text-color-black all-caps">The Best of Experiential 2024</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">Experiential marketing is always evolving, and the industry is poised to outpace prepandemic spending this year. It’s no surprise, then, that 2024 has already proved to be a landmark year for experiential campaigns. With a wealth of impactful, original and delightful campaigns already in the books for 2024, Ad Age decided to bring back Ad Age Studio 30’s popular Best of Experiential roundup. This edition features insights from its esteemed panel of Amp insiders, including Motive, GPJ and OS Studios, shining a light on the year’s most inspiring and noteworthy work while showcasing the power of brand experiences that truly resonate.</p><a href="/news/the-best-of-experiential-2024" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://adage.com/article/experiential-marketing/top-experiential-marketing-campaigns-2024/2588471" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66fc26739dd474632b796dd6_Screenshot%202024-10-01%20at%2012.42.19%E2%80%AFPM.png" loading="lazy" alt="Image showcases John Higgins of OS Studios " sizes="(max-width: 479px) 100vw, (max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66fc26739dd474632b796dd6_Screenshot%202024-10-01%20at%2012.42.19%E2%80%AFPM-p-500.png 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66fc26739dd474632b796dd6_Screenshot%202024-10-01%20at%2012.42.19%E2%80%AFPM.png 518w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">October 1, 2024</div><h2 class="h3-style text-color-black all-caps">John Higgins: A Versatile Visionary in Live Entertainment, Sports, and Gaming</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">You can probably surmise that someone is a bit of a creative visionary when they have a career that started in theater and moved to courting Gen Z and the exploding gaming culture. John Higgins has always had his finger on the pulse of what was cool, and now that insight is rewarding him and his company, OS Studios, with an impressive list of clients and wildly successful experiences for gamers. </p><a href="/news/john-higgins-a-versatile-visionary-in-live-entertainment-sports-and-gaming" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://thelosangelestribune.com/2024/09/19/john-higgins-a-versatile-visionary-in-live-entertainment-sports-and-gaming/" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div></div><div role="navigation" aria-label="List" class="w-pagination-wrapper news-pagination"><div class="pagination-numbers-block"><a fs-cmsload-element="page-button" href="#" class="pagination-numbers w-inline-block"><div>1</div></a><div fs-cmsload-element="page-dots">...</div></div><a id="next-cta" href="?6e5d61dc_page=2" aria-label="Next Page" class="w-pagination-next pagination-cta"><div class="html-embed w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 22 12" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM21.5303 6.53033C21.8232 6.23744 21.8232 5.76256 21.5303 5.46967L16.7574 0.696698C16.4645 0.403804 15.9896 0.403804 15.6967 0.696698C15.4038 0.989591 15.4038 1.46446 15.6967 1.75736L19.9393 6L15.6967 10.2426C15.4038 10.5355 15.4038 11.0104 15.6967 11.3033C15.9896 11.5962 16.4645 11.5962 16.7574 11.3033L21.5303 6.53033ZM1 6.75L21 6.75L21 5.25L1 5.25L1 6.75Z" fill="currentColor"/> </svg></div></a><link rel="prerender" href="?6e5d61dc_page=2"/><div class="w-embed"><style> #previous-cta[style*=“display: none;“] { display: block !important; 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