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middle"></div><div class="navbar_icon_bar bottom"></div></div></div></div></div></div></div><section class="section-feature-article"><div class="w-layout-blockcontainer container-1440 w-container"><div class="feature-article_wrapper"><div class="feature-article_heading"><h1 class="h2-style text-color-black all-caps">LATEST NEWS</h1></div><div class="feature-article-collection-list-wrapper w-dyn-list"><div role="list" class="feature-article-collection-list w-dyn-items"><div role="listitem" class="feature-article-collection-item w-dyn-item"><div class="feature-article-card"><div class="img-16-9"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people.jpg" loading="lazy" alt="Photo of Robert Vallee, Matt Statman, and Lionel Curt" sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 81vw, (max-width: 1919px) 83vw, 1440.0001220703125px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-1080.jpg 1080w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people-p-1600.jpg 1600w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ea222f00e8946a56d8ed22_mnstr-people.jpg 1920w" class="img"/></div><div class="feature-article_content"><div class="feature-article_content_top"><div class="label-size-small is--bold text-color-black all-caps">September 18, 2024</div><h2 class="fa-heading all-caps">Project Acquires Paris-Based Integrated Creative Agency MNSTR</h2></div><div class="feature-article_content_bottom"><p class="text-size-medium ellipsis">Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.</p><a href="/news/project-expands-globally-with-mnstr" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://project.com/news/project-expands-globally-with-mnstr" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div></div></div></div></div><img src="https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/661b4fdecb60f1919ad450d6_news-icon.svg" loading="lazy" alt="" class="news-icon"/></section><section class="section-articles"><div class="w-layout-blockcontainer container-1440 w-container"><div class="articles_wrapper"><div class="articles-collection-list-wrapper w-dyn-list"><div fs-cmsload-pageboundary="1" fs-cmsload-mode="pagination" fs-cmsload-element="list" fs-cmsload-pagesiblings="1" role="list" class="articles-collection-list w-dyn-items"><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1).jpg" loading="lazy" alt="Static image showcasing the event details " sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1)-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1)-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1)-p-1080.jpg 1080w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/67251c3a89903524115a45f8_IMG_3605%20(1).jpg 1600w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">October 30, 2024</div><h2 class="h3-style text-color-black all-caps">Project Agencies GPJ and DARKHORSE Collaborate to Deliver Binance Blockchain Week Dubai 2024</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">GPJ and DARKHORSE, two agencies within Project, an employee-owned alliance of creative agencies, unveiled Binance Blockchain Week Dubai 2024 this week, producing the biggest ever flagship event for the world’s leading crypto ecosystem, Binance. The industry leading symposium brought together the brightest minds in Web3, blockchain, cryptocurrency and decentralized finance.</p><a href="/news/project-agencies-gpj-and-darkhorse-collaborate-to-deliver-binance-blockchain-week-dubai-2024" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.globenewswire.com/news-release/2024/10/31/2972711/0/en/Project-Agencies-GPJ-and-DARKHORSE-Collaborate-to-Deliver-Binance-Blockchain-Week-Dubai-2024.html" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands.jpg" loading="lazy" alt="The Mountain Dew Borderlands Motel" sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/6721258baa73a6a0cd458c04_borderlands.jpg 825w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">October 29, 2024</div><h2 class="h3-style text-color-black all-caps">The Best of Experiential 2024</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">Experiential marketing is always evolving, and the industry is poised to outpace prepandemic spending this year. It’s no surprise, then, that 2024 has already proved to be a landmark year for experiential campaigns. With a wealth of impactful, original and delightful campaigns already in the books for 2024, Ad Age decided to bring back Ad Age Studio 30’s popular Best of Experiential roundup. This edition features insights from its esteemed panel of Amp insiders, including Motive, GPJ and OS Studios, shining a light on the year’s most inspiring and noteworthy work while showcasing the power of brand experiences that truly resonate.</p><a href="/news/the-best-of-experiential-2024" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://adage.com/article/experiential-marketing/top-experiential-marketing-campaigns-2024/2588471" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66fc26739dd474632b796dd6_Screenshot%202024-10-01%20at%2012.42.19%E2%80%AFPM.png" loading="lazy" alt="Image showcases John Higgins of OS Studios " sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66fc26739dd474632b796dd6_Screenshot%202024-10-01%20at%2012.42.19%E2%80%AFPM-p-500.png 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66fc26739dd474632b796dd6_Screenshot%202024-10-01%20at%2012.42.19%E2%80%AFPM.png 518w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">October 1, 2024</div><h2 class="h3-style text-color-black all-caps">John Higgins: A Versatile Visionary in Live Entertainment, Sports, and Gaming</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">You can probably surmise that someone is a bit of a creative visionary when they have a career that started in theater and moved to courting Gen Z and the exploding gaming culture. John Higgins has always had his finger on the pulse of what was cool, and now that insight is rewarding him and his company, OS Studios, with an impressive list of clients and wildly successful experiences for gamers. </p><a href="/news/john-higgins-a-versatile-visionary-in-live-entertainment-sports-and-gaming" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://thelosangelestribune.com/2024/09/19/john-higgins-a-versatile-visionary-in-live-entertainment-sports-and-gaming/" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ba8dcbe53716848ff29feb_FastCo(1_1).jpg" loading="lazy" alt="Picture of Intuit Dome's Halo Board" sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ba8dcbe53716848ff29feb_FastCo(1_1)-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ba8dcbe53716848ff29feb_FastCo(1_1)-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66ba8dcbe53716848ff29feb_FastCo(1_1).jpg 1080w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">August 12, 2024</div><h2 class="h3-style text-color-black all-caps">A sneak peak at the Intuit Dome's game-changing Halo Board</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">The LA Clippers partnered with Spinifex, best known for crafting immersive fan experiences, to bring a fresh perspective on sports venues. Spinifex mapped every seat and pixel, ensuring that every fan has a comprehensive view of the Halo Board, and resulting in the most realistic motion graphics ever seen.</p><a href="/news/a-sneak-peak-at-the-intuit-domes-game-changing-halo-board" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.fastcompany.com/91158767/a-sneak-peek-at-the-intuit-domes-game-changing-halo-board" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/669801eceaadc2561750f5f9_Cayman_Islands.png" loading="lazy" alt="Images shows the Cayman Islands " sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/669801eceaadc2561750f5f9_Cayman_Islands-p-500.png 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/669801eceaadc2561750f5f9_Cayman_Islands.png 800w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">July 15, 2024</div><h2 class="h3-style text-color-black all-caps">Cayman Islands Department of Tourism names Praytell US PR and influencer AOR </h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">GRAND CAYMAN: The Cayman Islands Department of Tourism has named Praytell as its U.S. PR and influencer AOR and Grey as its global creative AOR. The appointment, following a competitive, multi-month procurement process, tasks Praytell with overseeing media relations, the organization’s visiting journalist program, influencer relations, thought leadership, issues and crisis consultation, travel trade and consumer publicity and events for the U.S., the organization said in a statement. The firm’s travel and tourism client list includes Destination Canada, the Singapore Tourism Board, Kampgrounds of America and Air New Zealand.</p><a href="/news/cayman-islands-department-of-tourism-names-praytell-us-pr-and-influencer-aor" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.prweek.com/article/1877588/cayman-islands-department-tourism-names-praytell-us-pr-influencer-aor" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66957c13aa926ab36339c31f_Jenn_Houston.png" loading="lazy" alt="Image is of Jenn Houston " class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">July 15, 2024</div><h2 class="h3-style text-color-black all-caps">Experience Marketing Agency George P. Johnson announces hiring of Jenn Houston as Executive Director, Sports Activation</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, an employee-owned alliance of creative agencies, announces the hiring of an Executive Director of Sports Activations to lead its sports practice and address the growing desire of brands wanting to dive into the dynamic world of experiential sports marketing. With over two decades of experience, Jenn Houston is an expert in brand building, business development, and integrated communication strategy. She has collaborated with top global brands in the US, Canada, and Europe including Visa, Anheuser-Busch, Nike, Coca-Cola and Google to name a few.</p><a href="/news/experience-marketing-agency-george-p-johnson-announces-hiring-of-jenn-houston-as-executive-director-sports-activation" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.eventindustrynews.com/news/experience-marketing-agency-george-p-johnson-announces-hiring-of-jenn-houston-as-executive-director-sports-activation" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66957b5f86a4f54a332ebcbd_Sean_Flynn.png" loading="lazy" alt="Image of Sean Flynn" sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66957b5f86a4f54a332ebcbd_Sean_Flynn-p-500.png 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66957b5f86a4f54a332ebcbd_Sean_Flynn.png 504w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">July 14, 2024</div><h2 class="h3-style text-color-black all-caps">Praytell hires Ketchum's Sean Flynn to co-lead sports practice </h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">Praytell has hired Sean Flynn as SVP of its new sports practice. Flynn joined Praytell this month, reporting to CEO Andy Pray. He will lead the practice, which has 10 staffers, alongside SVP Stephanie Shambo. Flynn will also play a central role in supporting the sports, gaming and entertainment initiative of Praytell holding company Project, which brings people from the network together in a “one agency” approach, Flynn said. Most recently, Flynn co-led Ketchum’s sports practice as SVP. He worked for the Omnicom Group firm in various roles since first starting there in 2009, but left for a brief stint working on global consumer PR at Netflix between 2017 and 2018.</p><a href="/news/praytell-hires-ketchums-sean-flynn-to-co-lead-sports-practice" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://www.prweek.com/article/1879085/praytell-hires-ketchums-sean-flynn-co-lead-sports-practice" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b11a5b23d464c17d932cec_TOP%20SPORTS%20MARKETING%20CAMPAIGNS%20OF%202024.jpg" loading="lazy" alt="Image Credit: Skims, Gatorade, Nike, Dallas Stars, Adidas" sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b11a5b23d464c17d932cec_TOP%20SPORTS%20MARKETING%20CAMPAIGNS%20OF%202024-p-500.jpg 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b11a5b23d464c17d932cec_TOP%20SPORTS%20MARKETING%20CAMPAIGNS%20OF%202024-p-800.jpg 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b11a5b23d464c17d932cec_TOP%20SPORTS%20MARKETING%20CAMPAIGNS%20OF%202024.jpg 1080w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">July 12, 2024</div><h2 class="h3-style text-color-black all-caps">Top Sports Marketing Campaigns of 2024</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">In yet another example of how 2024 is shaping up to be a landmark year in the world of sports, sports marketing was one of the leading trends at the Cannes Lions International Festival of Creativity. With no shortage to choose from, Ad age polled experts from the Amp community on the year’s best sports ads thus far. "The campaign that stands out most for me this year has been Adidas’ ongoing launch of Anthony Edwards’ signature shoe, the AE1. Despite Edwards’ fame as an up-and-comer, it’s obvious that Adidas recognized early on that mainstream audiences might not yet be familiar with the rising NBA star. And even those who knew his name didn’t really know him yet. And so the campaign felt as much like an introduction to Edwards himself—a promising talent on the brink of superstardom—as it was a shoe release." —Casey Null, director of strategy, Wondersauce.</p><a href="/news/top-sports-marketing-campaigns-of-2024" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://adage.com/article/sports/top-sports-marketing-campaigns-2024/2567156" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div><div role="listitem" class="articles-collection-item w-dyn-item"><div class="articles-card"><div class="articles-img-wrapper"><div class="img-square"><img src="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b4de1e32bcf764a10c6a7e_Ad%20Age%20Agency%20Report.png" loading="lazy" alt="Ad Age Agency Report 2024" sizes="(max-width: 767px) 90vw, (max-width: 991px) 87vw, (max-width: 1279px) 30vw, (max-width: 1919px) 31vw, 532.5px" srcset="https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b4de1e32bcf764a10c6a7e_Ad%20Age%20Agency%20Report-p-500.png 500w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b4de1e32bcf764a10c6a7e_Ad%20Age%20Agency%20Report-p-800.png 800w, https://cdn.prod.website-files.com/661b2c388b819c5d55d289fa/66b4de1e32bcf764a10c6a7e_Ad%20Age%20Agency%20Report.png 1080w" class="img-new-thumbnail"/></div></div><div class="article_content"><div class="article_content_top"><div class="label-size-small is--bold text-color-black all-caps">June 24, 2024</div><h2 class="h3-style text-color-black all-caps">Project is Named One of Ad Age's Biggest Companies of the Year</h2></div><div class="article_content_bottom"><p class="text-size-medium ellipsis">This year Project has earned a spot in Ad Age’s annual agency report, which lists the world's biggest agency companies based on revenue. The report uncovered that worldwide revenue for the 30 biggest agency companies, which includes Project, increased 5.6% to $148 billion in 2023.</p><a href="/news/ad-age" class="primary-button w-condition-invisible w-button">Read Article</a><a href="https://adage.com/article/datacenter/agency-report-2024-biggest-companies/2550686" target="_blank" class="primary-button is-blog w-inline-block"><div>Read Article</div><div class="blog-arrow-svg w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 11 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.51367 0.769531L9.51367 0.769531" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M2.56348 8.09766L8.92744 1.7337" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> <path d="M9.75586 9.01172L9.75586 1.01172" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"/> </svg></div></a></div></div></div></div></div><div role="navigation" aria-label="List" class="w-pagination-wrapper news-pagination"><div class="pagination-numbers-block"><a fs-cmsload-element="page-button" href="#" class="pagination-numbers w-inline-block"><div>1</div></a><div fs-cmsload-element="page-dots">...</div></div><a id="next-cta" href="?6e5d61dc_page=2" aria-label="Next Page" class="w-pagination-next pagination-cta"><div class="html-embed w-embed"><svg width=" 100%" height=" 100%" viewBox="0 0 22 12" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 5.25C0.585786 5.25 0.25 5.58579 0.25 6C0.25 6.41421 0.585786 6.75 1 6.75L1 5.25ZM21.5303 6.53033C21.8232 6.23744 21.8232 5.76256 21.5303 5.46967L16.7574 0.696698C16.4645 0.403804 15.9896 0.403804 15.6967 0.696698C15.4038 0.989591 15.4038 1.46446 15.6967 1.75736L19.9393 6L15.6967 10.2426C15.4038 10.5355 15.4038 11.0104 15.6967 11.3033C15.9896 11.5962 16.4645 11.5962 16.7574 11.3033L21.5303 6.53033ZM1 6.75L21 6.75L21 5.25L1 5.25L1 6.75Z" fill="currentColor"/> </svg></div></a><link rel="prerender" href="?6e5d61dc_page=2"/><div class="w-embed"><style> #previous-cta[style*=“display: none;“] { display: block !important; 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