Resources | Brand Guidelines

<!doctype html> <html lang="en-US"> <head> <title> Resources | Brand Guidelines | Illinois </title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="icon" href="https://cdn.brand.illinois.edu/favicon.ico"> <link rel="stylesheet" href="https://cdn.toolkit.illinois.edu/2.15.0/toolkit.css"> <link rel="stylesheet" href="https://cdn.brand.illinois.edu/illinois.css"> <script src="https://cdn.toolkit.illinois.edu/2.15.0/toolkit.js" defer></script> <script src="https://code.jquery.com/jquery-3.6.4.min.js"></script> <title>Written Trainings – Brand Guidelines</title> <meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel='dns-prefetch' href='//cdn.disability.illinois.edu' /> <link rel='dns-prefetch' href='//onetrust.techservices.illinois.edu' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/brand.illinois.edu\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! 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284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span></button> <section class="main-nav_dropdown visible"> <ul> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/web/web-design-and-navigation">Web Design and Navigation</a></li> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/web/illinois-web-theme">Illinois Web Theme</a></li> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/web/web-accessibility">Web Accessibility</a></li> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/web/website-domain">Web Domains</a></li> </ul> </section> </li> <li class="main-nav_category"> <button class="main-nav_button main-nav_link" >Resources <span class="main-nav_indicator"><svg aria-label="Toggle menu" role="button" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span></button> <section class="main-nav_dropdown visible"> <ul> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/resources/brand-experts-program">Brand Experts Program</a></li> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/resources/brand-internship-program">Brand Internship Program</a></li> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/resources/brand-checklist">Brand Checklist</a></li> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/resources/campus-policies">Campus Policies</a></li> <li> <a class="main-nav_subitem" href="https://brand.illinois.edu/resources/vendors-and-purchasing">Vendors and Purchasing</a></li> <li> <a 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l-column-80 orange-bottom-border"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="l-column-80 lede">StratCom is providing training resources for communications and marketing professionals across the university.</p> </div></div> <div class="wp-block-group l-column-80"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div style="height:75px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group left-border"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <il-accordion-panel> <h3 slot="header">Analytics</h3> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="https://brand.illinois.edu/written-trainings/marketing-analytics-foundations">Marketing Analytics Foundations</a></p> <p><a href="https://brand.illinois.edu/written-trainings/using-site-kit-for-wordpress">Using Site Kit for WordPress</a></p> <p><a href="https://brand.illinois.edu/written-trainings/brand-guide-for-unit-leaders-and-directors">Brand Guide for Unit Leaders and Directors</a></p> </il-accordion-panel> </div></div> <div class="wp-block-group left-border"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <il-accordion-panel> <h3 slot="header">Design</h3> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="https://brand.illinois.edu/written-trainings/connecting-to-university-design-resources">Connecting to University Design Resources</a></p> <p><a href="https://brand.illinois.edu/written-trainings/using-the-block-i-frame-template">Using the Block I Frame Template</a></p> <p><a href="https://brand.illinois.edu/written-trainings/adobe-express-template-guidance" data-type="training_module" data-id="6313">Adobe Express Templates Guidance</a></p> </il-accordion-panel> </div></div> <div class="wp-block-group left-border"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <il-accordion-panel> <h3 slot="header">Marketing</h3> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="https://brand.illinois.edu/written-trainings/project-management-for-marketing">Project Management for Marketing</a></p> <p><a href="https://brand.illinois.edu/written-trainings/marketing-analytics-foundations">Marketing Analytics Foundations</a></p> </il-accordion-panel> </div></div> <div class="wp-block-group left-border"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <il-accordion-panel> <h3 slot="header">Messaging</h3> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="https://brand.illinois.edu/written-trainings/common-editorial-mistakes-and-how-to-avoid-them">Common Editorial Mistakes and How to Avoid Them</a></p> <p><a href="https://brand.illinois.edu/written-trainings/examples-of-brand-writing-in-different-communications">Examples of Brand Writing in Different Communications</a></p> <p><a href="https://brand.illinois.edu/written-trainings/implementing-on-brand-writing-in-departmental-newsletters">Implementing On-Brand Writing in Departmental Newsletters</a></p> <p><a href="https://brand.illinois.edu/written-trainings/supporting-the-illinois-brand-in-news-writing">Supporting the Illinois Brand in News Writing</a></p> <p><a href="https://brand.illinois.edu/written-trainings/utilizing-the-illinois-brand-personality-voice-and-tone">Utilizing the Illinois Brand Personality, Voice and Tone</a></p> </il-accordion-panel> </div></div> <div class="wp-block-group left-border"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <il-accordion-panel> <h3 slot="header">Photo/Video</h3> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="https://brand.illinois.edu/written-trainings/cinematography-tips-for-your-illinois-videos">Cinematography Tips for Illinois Videos</a></p> <p><a href="https://brand.illinois.edu/written-trainings/how-to-search-the-image-database">How to Search the Image Database</a></p> <p><a href="https://brand.illinois.edu/written-trainings/how-to-create-dynamic-portraits">How to Create Dynamic Portraits</a></p> <p><a href="https://brand.illinois.edu/written-trainings/how-to-capture-and-edit-excellent-audio-in-your-illinois-videos">How to Capture and Edit Excellent Audio in your Illinois Videos</a></p> </il-accordion-panel> </div></div> <div class="wp-block-group left-border"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <il-accordion-panel> <h3 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