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Retail - Industries | GS1
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Model</a> <a href="/gdsn-standards" title="View GDSN Standards">GDSN</a> <a href="/standards/standards-overview" title="View all Standards">See all</a></div> </div> </div> </div> </li> </ul> </li> <li class=" main-link-div "> <a href="/services" class="main-link">Services</a> <div class="open-div d-lg-none d-xl-none hidden-md hidden-lg"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#002C6C" class="bi bi-chevron-down" viewBox="0 0 16 16"> <path fill-rule="evenodd" d="M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z"/> </svg> </div> <ul class="content-div dn" id="mini-panel-about_submenu"> <li class="row"> <div class="col-md-12 d-none d-md-flex"> <div class="mega-menu-featured featured-light-blue col-md-4 visible-lg visible-md visible-sm bg-color-ui-1" style="margin-left: 0;"> <h4>Useful Links</h4> <ul class="featured-sub-menu more-link"> <li><a href="/services/check-digit-calculator" title="Check digit calculator">Check digit calculator</a></li> <li><a href="/services/verified-by-gs1" title="Who own this barcode?">Who owns this barcode?</a></li> <li><a href="/services/gmn-generator" title="GMN generator">GMN generator</a></li> <li><a href="/services" title="Other services & tools">Other services & tools</a></li> </ul> </div> <div class="col-md-8"> <div class="row div-links"> <h2 class="title-megamenu col-md-12"><a href="/services">Services</a></h2> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"> <h4>Global Data Synchronisation Network (GDSN)</h4> <p>The world's largest product data network.</p> <a href="/services/gdsn" title="Global Data Synchronisation Network (GDSN)">Read more</a></div> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"> <h4>Verified by GS1</h4> <p>Get product identity right with Verified by GS1</p> <a href="/services/verified-by-gs1" title="Verified by GS1">Read more</a></div> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"> <h4>GPC Browser service</h4> <p>Browse all components of the published GPC schemas.</p> <a href="/services/gpc-browser" title="GPC Browser service">Read more</a></div> </div> </div> </div> <div class="d-block d-md-none col-md-12 links-mobile"><a href="/services/check-digit-calculator" title="Check digit calculator">Check digit calculator</a> <a href="http://gepir.gs1.org/index.php/search-by-gtin" title="Who own this barcode?">Who owns this barcode?</a> <a href="/services/gmn-generator" title="GMN generator">GMN generator</a> <a href="/services" title="Other services & tools">Other services & tools</a> <a href="/services/gdsn" title="Global Data Synchronisation Network (GDSN)">Global Data Synchronisation Network (GDSN)</a> <a href="/services/verified-by-gs1" title="Verified by GS1">Verified by GS1</a> <a href="/services/gpc-browser" title="GPC Browser service">GPC Browser service</a></div> </li> </ul> </li> <li class=" main-link-div active"> <a href="/industries" class="main-link">Industries</a> <div class="open-div d-lg-none d-xl-none hidden-md hidden-lg"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#002C6C" class="bi bi-chevron-down" viewBox="0 0 16 16"> <path fill-rule="evenodd" d="M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z"/> </svg> </div> <ul class="content-div dn" id="mini-panel-industries_submenu"> <li class="row"> <div class="col-md-12 d-none d-md-flex"> <div class="col-md-12"> <div class="row div-links"> <h2 class="title-megamenu col-md-12"><a href="/industries">Industries</a></h2> <div class="col-md-2 menu-links"><a class="icon" href="/retail" title="Retail"><img alt="Retail" src="https://www.gs1.org/sites/default/files/images/retail.png" title="Retail" /> </a> <h4 class="text-align-center"><a href="/retail" title="Retail">Retail</a></h4> </div> <div class="col-md-2 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2025 </h4> </div> </div> </a> </div> </div> </div> <div class="col-md-4 menu-events"> <div class="node node--type-event node--view-mode-promoted-menu mega-menu-module"> <div class="content-module-wrapper d-none d-md-block"> <div class="menu-event-news-block"> <div> <div><h4> GS1 Standards Week 2025 </h4> </div> </div> <h6> <div> <div><time datetime="2025-04-15T12:00:00Z" class="datetime">15</time> - <time datetime="2025-04-17T12:00:00Z" class="datetime">17 Apr 2025</time> </div> </div> | <div> <div>Virtual event | 15-17 April 2025 </div> </div> </h6> <a href="https://web.cvent.com/event/74d6bc11-2219-4573-88ab-0b5c5faac7bb/summary" target="_blank">View event</a> </div> </div> <div class="content-module-wrapper d-block d-md-none mobile-links"> <a href="https://web.cvent.com/event/74d6bc11-2219-4573-88ab-0b5c5faac7bb/summary" target="_blank"> <div> <div><h4> GS1 Standards Week 2025 </h4> </div> </div> </a> </div> </div> </div> <div class="col-md-4 menu-events"> <div class="node node--type-event node--view-mode-promoted-menu mega-menu-module"> <div class="content-module-wrapper d-none d-md-block"> <div class="menu-event-news-block"> <div> <div><h4> GS1 General Assembly 2025 </h4> </div> </div> <h6> <div> <div><time datetime="2025-05-19T12:00:00Z" class="datetime">19</time> - <time datetime="2025-05-23T12:00:00Z" class="datetime">23 May 2025</time> </div> </div> | <div> <div>Mumbai</div> </div> </h6> <a href="https://ga.gs1.org/" target="_blank">View event</a> </div> </div> <div class="content-module-wrapper d-block d-md-none mobile-links"> <a href="https://ga.gs1.org/" target="_blank"> <div> <div><h4> GS1 General Assembly 2025 </h4> </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </li> </ul> </li> </ul> <div class="other"> <div><a class="btn-primary buy-a-barcode menu" href="/standards/need-gs1-barcode" role="button">Get your barcodes</a></div> </div> </div> </div> </div> </div> </section> </div> <nav class="navbar yamm navbar-default" 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standards</a></li> <li><a href="/standards/traceability" title="Traceability">Traceability</a></li> <li><a href="/sustainability" title="Sustainability">Sustainability</a></li> </ul> </div> <div class="col-md-8"> <div class="row div-links"> <h2 class="title-megamenu col-md-12"><a href="/standards">Standards</a></h2> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"><a href="/standards#identify"><img alt="identify" src="/sites/default/files/images/identity.png" title="identify" /></a> <h4>Identify</h4> <a href="/id-keys" title="ID Keys">ID Keys</a></div> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"><a href="/standards#capture"><img alt="capture" src="/sites/default/files/images/capture.png" title="capture" /></a> <h4>Capture</h4> <a href="/barcodes" title="Barcodes">Barcodes</a> <a href="/epc-rfid" title="EPC/RFID">EPC/RFID</a></div> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"><a href="/standards#share"><img alt="share" src="/sites/default/files/images/share.jpg" title="Share" /></a> <h4>Share</h4> <a href="/standards/gs1-global-data-model" title="View GS1 Global Data Model Standards">GS1 Global Data Model</a> <a href="/gdsn-standards" title="View GDSN Standards">GDSN</a> <a href="/standards/standards-overview" title="View all Standards">See all</a></div> </div> </div> </div> </li> </ul> </li> <li class=" main-link-div "> <a href="/services" class="main-link">Services</a> <div class="open-div d-lg-none d-xl-none hidden-md hidden-lg"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#002C6C" class="bi bi-chevron-down" viewBox="0 0 16 16"> <path fill-rule="evenodd" d="M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z"/> </svg> </div> <ul class="content-div dn" id="mini-panel-about_submenu"> <li class="row"> <div class="col-md-12 d-none d-md-flex"> <div class="mega-menu-featured featured-light-blue col-md-4 visible-lg visible-md visible-sm bg-color-ui-1" style="margin-left: 0;"> <h4>Useful Links</h4> <ul class="featured-sub-menu more-link"> <li><a href="/services/check-digit-calculator" title="Check digit calculator">Check digit calculator</a></li> <li><a href="/services/verified-by-gs1" title="Who own this barcode?">Who owns this barcode?</a></li> <li><a href="/services/gmn-generator" title="GMN generator">GMN generator</a></li> <li><a href="/services" title="Other services & tools">Other services & tools</a></li> </ul> </div> <div class="col-md-8"> <div class="row div-links"> <h2 class="title-megamenu col-md-12"><a href="/services">Services</a></h2> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"> <h4>Global Data Synchronisation Network (GDSN)</h4> <p>The world's largest product data network.</p> <a href="/services/gdsn" title="Global Data Synchronisation Network (GDSN)">Read more</a></div> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"> <h4>Verified by GS1</h4> <p>Get product identity right with Verified by GS1</p> <a href="/services/verified-by-gs1" title="Verified by GS1">Read more</a></div> <div class="col-md-4 column menu-links width-26 visible-lg visible-md visible-sm"> <h4>GPC Browser service</h4> <p>Browse all components of the published GPC schemas.</p> <a href="/services/gpc-browser" title="GPC Browser service">Read more</a></div> </div> </div> </div> <div class="d-block d-md-none col-md-12 links-mobile"><a href="/services/check-digit-calculator" title="Check digit calculator">Check digit calculator</a> <a href="http://gepir.gs1.org/index.php/search-by-gtin" title="Who own this barcode?">Who owns this barcode?</a> <a href="/services/gmn-generator" title="GMN generator">GMN generator</a> <a href="/services" title="Other services & tools">Other services & tools</a> <a href="/services/gdsn" title="Global Data Synchronisation Network (GDSN)">Global Data Synchronisation Network (GDSN)</a> <a href="/services/verified-by-gs1" title="Verified by GS1">Verified by GS1</a> <a href="/services/gpc-browser" title="GPC Browser service">GPC Browser service</a></div> </li> </ul> </li> <li class=" main-link-div active"> <a href="/industries" class="main-link">Industries</a> <div class="open-div d-lg-none d-xl-none hidden-md hidden-lg"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#002C6C" class="bi bi-chevron-down" viewBox="0 0 16 16"> <path fill-rule="evenodd" d="M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z"/> </svg> </div> <ul class="content-div dn" id="mini-panel-industries_submenu"> <li class="row"> <div class="col-md-12 d-none d-md-flex"> <div class="col-md-12"> <div class="row div-links"> <h2 class="title-megamenu col-md-12"><a href="/industries">Industries</a></h2> <div class="col-md-2 menu-links"><a class="icon" href="/retail" title="Retail"><img alt="Retail" src="https://www.gs1.org/sites/default/files/images/retail.png" title="Retail" /> </a> <h4 class="text-align-center"><a href="/retail" title="Retail">Retail</a></h4> </div> <div class="col-md-2 menu-links"><a class="icon" href="/industries/selling-online" title="Selling Online"><img alt="Retail" src="https://gs1gost2.azureedge.net/cdn/ff/OjFVrcf9I5cEQmmhLAQxeYz_q-nnYO3Af3SmTR2l36g/1679418121/public/2023-03/selling-online-icon-menu.png" title="Selling Online" /> </a> <h4 class="text-align-center"><a href="/industries/selling-online" title="Selling Online">Selling Online</a></h4> </div> <div class="col-md-2 menu-links"><a class="icon" href="/healthcare" title="Healthcare"><img alt="Healthcare" src="https://www.gs1.org/sites/default/files/images/healthcare.png" title="Healthcare" /> </a> <h4 class="text-align-center"><a href="/healthcare" title="Healthcare">Healthcare</a></h4> </div> <div class="col-md-2 menu-links"><a class="icon" href="/transport-and-logistics" title="Transport & Logistics"><img alt="identify" src="https://www.gs1.org/sites/default/files/images/transport-logistics.png" title="Transport & Logistics" /> </a> <h4 class="text-align-center"><a href="/transport-and-logistics" title="Transport & Logistics">Transport & Logistics</a></h4> </div> <div class="col-md-2 menu-links"><a class="icon" href="/technical-industries" title="Technical Industries"><img alt="Technical Industries" src="https://www.gs1.org/sites/default/files/gs1_icon_technical_industries_rgb_2015-11-10_copy.png" title="Technical Industries" /> </a> <h4 class="text-align-center"><a href="/technical-industries" title="Technical industries">Technical industries</a></h4> </div> </div> </div> </div> <div class="d-block d-md-none col-md-12 links-mobile"><a href="/retail" title="Retail">Retail</a> <a href="/industries/selling-online" title="Selling Online">Selling Online</a> <a href="/healthcare" title="Healthcare">Healthcare</a> <a href="/transport-and-logistics" title="Transport & Logistics">Transport & Logistics</a> <a href="/technical-industries" title="Technical industries">Technical industries</a></div> </li> </ul> </li> <li class="main-link-div "> <a href="/insights-events" class="main-link">Insights & Events</a> <div class="open-div d-lg-none d-xl-none hidden-md hidden-lg"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#002C6C" class="bi bi-chevron-down" viewBox="0 0 16 16"> <path fill-rule="evenodd" d="M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z"/> </svg> </div> <ul class="content-div dn" id="mini-panel-news_submenu"> <li class="row"> <div class="col-md-12"> <div class="row div-links"> <h2 class="title-megamenu col-md-12"><a href="/insights-events">Insights & Events</a></h2> <div class="col-md-3 menu-links"><a href="/insights-events/events-calendar" title="Events & Calendar">Events & Calendar</a> <a href="/insights-events/news-archive" title="Latest news">Latest news</a> <a href="/insights-events/case-studies" title="Case Studies">Case studies</a></div> <div class="col-md-9 menu-links" id="news-events-menu"> </div> </div> </div> <div class="news-event-template col-md-12"> <div class="views-element-container"><div class="view view-events view-id-events view-display-id-promoted_events_menu_block js-view-dom-id-9655c18167639b393fb86041934d70f283c7843d830ccdd5a317e91c3d87e40f"> <div class="view-content row"> <div class="col-md-4 menu-events"> <div class="node node--type-event node--view-mode-promoted-menu mega-menu-module"> <div class="content-module-wrapper d-none d-md-block"> <div class="menu-event-news-block"> <div> <div><h4> GS1 Global Forum 2025 </h4> </div> </div> <h6> <div> <div><time datetime="2025-02-17T12:00:00Z" class="datetime">17</time> - <time datetime="2025-02-20T12:00:00Z" class="datetime">20 Feb 2025</time> </div> </div> | <div> <div>Noordwijk - Amsterdam</div> </div> </h6> <a href="https://forum.gs1.org/" target="_blank">View event</a> </div> </div> <div class="content-module-wrapper d-block d-md-none mobile-links"> <a href="https://forum.gs1.org/" target="_blank"> <div> <div><h4> GS1 Global Forum 2025 </h4> </div> </div> </a> </div> </div> </div> <div class="col-md-4 menu-events"> <div class="node node--type-event node--view-mode-promoted-menu mega-menu-module"> <div class="content-module-wrapper d-none d-md-block"> <div class="menu-event-news-block"> <div> <div><h4> GS1 Standards Week 2025 </h4> </div> </div> <h6> <div> <div><time datetime="2025-04-15T12:00:00Z" class="datetime">15</time> - <time datetime="2025-04-17T12:00:00Z" class="datetime">17 Apr 2025</time> </div> </div> | <div> <div>Virtual event | 15-17 April 2025 </div> </div> </h6> <a href="https://web.cvent.com/event/74d6bc11-2219-4573-88ab-0b5c5faac7bb/summary" target="_blank">View event</a> </div> </div> <div class="content-module-wrapper d-block d-md-none mobile-links"> <a href="https://web.cvent.com/event/74d6bc11-2219-4573-88ab-0b5c5faac7bb/summary" target="_blank"> <div> <div><h4> GS1 Standards Week 2025 </h4> </div> </div> </a> </div> </div> </div> <div class="col-md-4 menu-events"> <div class="node node--type-event node--view-mode-promoted-menu mega-menu-module"> <div class="content-module-wrapper d-none d-md-block"> <div class="menu-event-news-block"> <div> <div><h4> GS1 General Assembly 2025 </h4> </div> </div> <h6> <div> <div><time datetime="2025-05-19T12:00:00Z" class="datetime">19</time> - <time datetime="2025-05-23T12:00:00Z" class="datetime">23 May 2025</time> </div> </div> | <div> <div>Mumbai</div> </div> </h6> <a href="https://ga.gs1.org/" target="_blank">View event</a> </div> </div> <div class="content-module-wrapper d-block d-md-none mobile-links"> <a href="https://ga.gs1.org/" target="_blank"> <div> <div><h4> GS1 General Assembly 2025 </h4> </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </li> </ul> </li> </ul> <div class="other"> <div><a class="btn-primary buy-a-barcode menu" href="/standards/need-gs1-barcode" role="button">Get your barcodes</a></div> </div> </div> </div> </div> </div> </section> <div class="bottom-navigation"> <div class="service-links"></div> <div class="site-slogan-div"> <p></p> </div> </div> </div> </nav> </div> </div> </header> <div class="site-content"> <div class="container"> <div class="row"> <div class="col-md-12"> <div id="block-gsone-revamp-breadcrumbs" class="settings-tray-editable block block-system block-system-breadcrumb-block" data-drupal-settingstray="editable"> <div class="content"> <section class="section-breadcrumbs"> <div class="container"> <ol itemscope itemtype="http://schema.org/BreadcrumbList" aria-label="breadcrumb"> <li class="" itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <a class="link" itemprop="item" href="/"> <span itemprop="name">Home</span> <span class="separator"></span> <meta itemprop="position" content="1" /> </a> </li> <li class="" itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <a class="link" itemprop="item" href="/industries"> <span itemprop="name">Industries</span> <span class="separator"></span> <meta itemprop="position" content="2" /> </a> </li> <li class="active" itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <span itemprop="item"> <span itemscope itemprop="identifier" itemtype="http://schema.org/PropertyValue" hidden> <meta itemprop="url">https://www.gs1.org/industries/retail</span> </span> <span class="current" itemprop="name">Retail</span> <meta itemprop="position" content="3" /> </span> </li> </ol> </div> </section> </div> </div> </div> </div> </div> <div id="block-gsone-revamp-content" class="block block-system block-system-main-block"> <div class="content"> <article class="node node--type-page node--view-mode-full clearfix"> <header> </header> <div class="node__content clearfix"> <div class="bg-white bg-color _none pb-spacer-6"><div class="w-100"> <div class="layout row no-gutters layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <div class="block-content-feature_banner_block"> <div class="feature-banner-default bg-raspberry"> <div class="container"> <div class="row"> <div class="col-md-10 text-container"> <h1 class="banner-title color-white"> Retail </h1> <p class="gs1-subtitle color-white"></p> <p class="gs1-subtitle color-white" style="max-width: 550px;">Today’s retail industry is facing unprecedented supply chain challenges and the growing power of the consumer.</p> </div> </div> </div> <div class="photo-background" style="background-image:url(//gs1go2.azureedge.net/cdn/ff/Tezk39_g3Yn1afjBWE3sjY7MJrxX-Ct8XagWOmwLwcs/1635150545/public/2021-08/retail-page-banner.jpg)"></div> <div class="d-none d-md-block photo-background" style="background-image:url(//gs1go2.azureedge.net/cdn/ff/Tezk39_g3Yn1afjBWE3sjY7MJrxX-Ct8XagWOmwLwcs/1635150545/public/2021-08/retail-page-banner.jpg);"></div> </div> </div> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-8 col-s-12 col-xs-12"> <div class="block-content-basic block block-block-content block-block-content03f94cb4-ec6b-4806-9a39-d4b7abf06e0d"> <div class="content"> <div class="clearfix text-formatted"> <div><p class="body-big-large" style="color:#002c6c;">Whether online or in store, GS1 barcodes still provide the trusted data foundation for retailers and brands, helping businesses large and small.</p> <p>GS1 standards and services enable trusted, complete and accurate product identification, as well as data sharing. Better data still means better service.</p> <p>Whether online or in-store, the ubiquitous GS1 barcode (GS1 GTIN) is still the trusted foundation for retailers and brands, helping businesses large and small to uniquely identify their products.</p> </div> </div> </div> </div> <section class="pt-spacer-5 block-content-multiple_text_with_graphic row multiple-text-with-graphic"> <div class="col-md-5 pt-spacer-5-sm pb-spacer-5-sm"> <div class="d-flex flex-row align-items-center h-100"> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/KqLpS_eIvxelOaD4In6w9DIlU1QU18V4y_knJe8hggk/1635151032/public/styles/thumbnail/public/2021-08/product-information_0.png?itok=2SiWOUtr" alt="Reliable, verifiable product information" class="image-style-thumbnail" /> <div class="body-box"> <div class="clearfix text-formatted"> <div><h5>Reliable, verifiable product information</h5> </div> </div> </div> </div> </div> <div class="col-md-5 pt-spacer-5-sm pb-spacer-5-sm"> <div class="d-flex flex-row align-items-center h-100"> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/js3yz7h5l6Rr4IJWvlmQW6w83txGzXMQ25PmoMMyIpg/1635151029/public/styles/thumbnail/public/2021-08/supply-chain-efficiency_0.png?itok=C21C1XIo" alt="Supply chain efficiency and resiliency" class="image-style-thumbnail" /> <div class="body-box"> <div class="clearfix text-formatted"> <div><h5>Supply chain efficiency and resiliency</h5> </div> </div> </div> </div> </div> <div class="col-md-12 column-different pt-spacer-5-sm pb-spacer-5-sm"> <div class="d-flex flex-row align-items-center h-100"> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/FYAK-epyTKNYgAVSADXhpD42H_H1WD0iIrJRyPuQTHo/1635151032/public/styles/thumbnail/public/2021-08/improved-consumer-experiences_0.png?itok=rxLNmbSW" alt="Improved consumer experiences and loyalty" class="image-style-thumbnail" /> <div class="body-box"> <div class="clearfix text-formatted"> <div><h5>Improved consumer experiences and loyalty</h5> </div> </div> </div> </div> </div> <div class="col-md-5 pt-spacer-5-sm pb-spacer-5-sm"> <div class="d-flex flex-row align-items-center h-100"> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/0j-3A22zPcY3-i6UOfQs0BfknKy-9AjWR_a2IfEeoPQ/1635151031/public/styles/thumbnail/public/2021-08/sustainability-traceability_0.png?itok=TcgDqZu8" alt="Sustainability and traceability" class="image-style-thumbnail" /> <div class="body-box"> <div class="clearfix text-formatted"> <div><h5>Sustainability and traceability</h5> </div> </div> </div> </div> </div> <div class="col-md-5 pt-spacer-5-sm pb-spacer-5-sm"> <div class="d-flex flex-row align-items-center h-100"> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/zOcdkfWPTewa2G3O8nhwsaZK9ZAao7GTjbvy5aZsFG0/1635151032/public/styles/thumbnail/public/2021-08/regulatory-compliance_0.png?itok=82FrFKi9" alt="Regulatory requirement compliance" class="image-style-thumbnail" /> <div class="body-box"> <div class="clearfix text-formatted"> <div><h5>Regulatory requirement compliance</h5> </div> </div> </div> </div> </div> </section> </div> <div class="col-md-1 col-s-12 col-xs-12"> </div> <div class="col-md-3 col-s-12 col-xs-12"> <section class="pt-spacer-5-sm block-content-list_group"> <div class="list-group list-group-center border no-collapsible-list bg-white"> <div> <div><div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/Jfe228kz5bmAYHt6xkzAzuuLrafgd9x12i0u0nYqGb8/1635150548/public/2021-08/gs1-industry-icon_1.png" width="125" height="125" alt="GS1 Retail" /> </div> </div> </div> </div> </div> <h5 class="title"> <div> <div>GS1 in Retail</div> </div> </h5> <div class="links"> <div> <div> <div class="paragraph paragraph--type--list-of-links paragraph--view-mode--default"> <a href="/docs/retail/GS1-Retail-Strategy-2023-2027.pdf">GS1 Retail Strategy 2023-2027</a><a href="/grocery">Consumer packaged goods (CPG)</a><a href="/industries/retail/apparel">Apparel</a><a href="/industries/retail/fresh-foods">Fresh foods</a><a href="/industries/retail/general-merchandise">General merchandise</a><a href="/industries/selling-online">Selling online</a> <div class="link-underline-wrapper"> <div> <div>Off</div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-10 col-s-12 col-xs-12"> <div class="block-content-basic block block-block-content block-block-content4228f9c7-5b93-4c15-b5b6-d59b72764d03"> <div class="content"> <div class="clearfix text-formatted"> <div><h2>The product data journey: digitalisation and standardisation</h2> <p>GS1 has a long history in retail—and the ubiquitous “beep” of the GS1 barcode is heard at store checkouts over 10 billion times every day. Business need to ensure however, that the products they sell are as well represented in the digital world, as they are in the physical world.</p> <p>This is why GS1 is partnering with the retail industry to build a stronger product data foundation, based on unique product identity. Through services such as <a href="/services/verified-by-gs1">Verified by GS1</a>, businesses can enjoy a consistent and reliable flow of information, making operations between retailers and brand owners more transparent.</p> </div> </div> </div> </div> </div> <div class="col-md-2 col-s-12 col-xs-12"> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <section class="block-content-text_with_graphic_3_columns"> <div class="row columns-text-with-graphic"> <div class="col-md-4 no-line-boolean"> <div class="pt-spacer-3 pb-spacer-3"> <img src="//gs1go2.azureedge.net/cdn/ff/FZMGOLQBvLZLcwB2k4-Hd0N5VrUzZIudfX-nObV3PQA/1635150546/public/2021-08/1-get-a-gtin.png"> <div class="pt-spacer-4 pb-spacer-3 title-box"><p class="body-large" style="color: rgb(0, 44, 108);"><strong><span style="color:#00799E;">1.</span> Identify your product</strong></p> </div> <div class="body-box"><p class="body-little pb-spacer-3"><a href="/standards/barcodes" style="text-decoration:underline;">GS1 barcodes</a></p> <p class="body-little"><a href="/industries/retail/2D-barcodes" style="text-decoration:underline;">Next generation barcodes</a></p> </div> </div> </div> <div class="col-md-4 no-line-boolean"> <div class="pt-spacer-3 pb-spacer-3"> <img src="//gs1go2.azureedge.net/cdn/ff/iUwPbj_e2yAyMfJirnlY2_9UT3mLIsIT08xO5PfJtCI/1635150546/public/2021-08/2-verify-id.png"> <div class="pt-spacer-4 pb-spacer-3 title-box"><p class="body-large" style="color: rgb(0, 44, 108);"><strong><span style="color:#9D6304;">2.</span> Register and verify product ID card</strong></p> </div> <div class="body-box"><p class="body-little"><a href="/services/verified-by-gs1" style="text-decoration:underline;">Verified by GS1</a></p> </div> </div> </div> <div class="col-md-4 no-line-boolean"> <div class="pt-spacer-3 pb-spacer-3"> <img src="//gs1go2.azureedge.net/cdn/ff/E5Z27ZmX9ggzGDbmvpGe-SCTuGzd00WyM3e5M6qV6Ns/1635150547/public/2021-08/3-share-information.png"> <div class="pt-spacer-4 pb-spacer-3 title-box"><p class="body-large" style="color: rgb(0, 44, 108);"><strong><span style="color:#417E12;">3.</span> Create and share product information</strong></p> </div> <div class="body-box"><p class="body-little pb-spacer-3"><a href="/standards/gs1-global-data-model" style="text-decoration:underline;">GS1 Global Data Model</a></p> <p class="body-little pb-spacer-3"><a href="/standards/gs1-digital-link" style="text-decoration:underline;">GS1 Digital Link</a></p> <p class="body-little"><a href="https://www.gs1.org/services/gdsn" style="text-decoration:underline;">GS1 GDSN</a></p> </div> </div> </div> </div> </section> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-6"><div class="w-100"> <div class="layout row no-gutters layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <section class="block-content-testimonial_block testimonial-elevated-w-background-image" style="background-image:url(//gs1go2.azureedge.net/cdn/ff/ry-HRFJGkOklvmY2g0sPadmIqu7T0F2CRi1ItmQETyQ/1635150549/public/2021-08/woman-shopping_0.jpg);"> <div class="container"> <div class="row"> <div class="col-md-6 ml-auto"> <div class="testimonial-elevated bg-white"> <div class="quote-mark color-raspberry"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="18" viewBox="0 0 123.961 123.961" fill="currentColor"><path d="M49.8 29.032c3.1-1.3 4.4-5 3-8l-4.9-10.3c-1.4-2.899-4.8-4.2-7.8-2.899-8.5 3.6-15.8 8.3-21.6 14C11.4 28.532 6.6 36.232 4 44.732c-2.6 8.601-4 20.3-4 35.2v30.7c0 3.3 2.7 6 6 6h39.3c3.3 0 6-2.7 6-6v-39.3c0-3.301-2.7-6-6-6H26.5c.2-10.101 2.6-18.2 7-24.301 3.6-4.898 9-8.898 16.3-11.999zM120.4 29.032c3.1-1.3 4.399-5 3-8l-4.9-10.199c-1.4-2.9-4.8-4.2-7.8-2.9-8.4 3.6-15.601 8.3-21.5 13.9-7.101 6.8-12 14.5-14.601 23-2.6 8.399-3.899 20.1-3.899 35.1v30.7c0 3.3 2.7 6 6 6H116c3.3 0 6-2.7 6-6v-39.3c0-3.301-2.7-6-6-6H97.1c.2-10.101 2.601-18.2 7-24.301 3.6-4.899 9-8.899 16.3-12z"/></svg> </div> <div class="quote"> <div class="clearfix text-formatted"> <div><p class="body-big-large" style="color:#002C6C;">We can only talk about a real customer experience when she has access to all product information... and this information is presented in a standardised way for each product.</p> </div> </div> <div class="testimonial-attribution"> <div class="clearfix text-formatted"> <div><p class="body-large" style="color:#002c6c;">Özgür Tort</p> <p class="body-little">CEO Migros Ticaret A.Ş</p> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div></div><div class="_none pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <div class="views-element-container block block-views block-views-blockcase-study-library-case-study-item-listing-block"> <h2>Case studies</h2> <div class="content"> <div><div class="view view-case-study-library view-id-case_study_library view-display-id-case_study_item_listing_block js-view-dom-id-3ae5f93e6e00cb19c8b962fc22876d5d2a24be7e1a2677a4bd5cc3b79194ad3a view-case-study-item-list-block"> <div class="view-content row"> <div class="col-md-4"> <div class="card-block-section pb-spacer-3"> <div class="card-block"> <img src="//gs1go2.azureedge.net/cdn/ff/5EJ-czrox__OJUVGXO8nnrDD2PVBtBOgaC3gCLsknoo/1738704192/public/2025-02/case-study-gs1-poland-zabka-nowalijka.jpg" alt="Case study GS1 Poland Zabka Nowalijka"/> <div class="text-formatted"> <div> <div class="body-tiny color-orange-acessible mb-3 fw-500">Retail, Fresh foods</div> <h5 class="mb-1 fw-500">GS1 DataMatrix: The next generation barcode driving Żabka’s retail innovation</h5> <div class="body-little mb-0"></div> </div> </div> <div> <div> <a href="/insights-events/case-studies/gs1-datamatrix-next-generation-barcode-driving-zabkas-retail-innovation" target="_self" hreflang="en"></a> </div> </div> </div> </div> </div> <div class="col-md-4"> <div class="card-block-section pb-spacer-3"> <div class="card-block"> <img src="//gs1go2.azureedge.net/cdn/ff/OiReMyWcfaRiPWuet7DQ2T9oREVelemjqRItYS26lt4/1732526922/public/2024-11/case-study-gs1-brazil-via-marte-cover-page-image.png" alt="Cade Study GS1 Brazil Via Marte"/> <div class="text-formatted"> <div> <div class="body-tiny color-orange-acessible mb-3 fw-500">Retail, Apparel</div> <h5 class="mb-1 fw-500">Via Marte Brazil: Precision and innovation in supply chain management</h5> <div class="body-little mb-0">This shoe manufacturer has boosted consumer engagement and almost entirely eliminated logistic error...</div> </div> </div> <div> <div> <a href="/insights-events/case-studies/marte-brazil-precision-and-innovation-supply-chain-management" target="_self" hreflang="en"></a> </div> </div> </div> </div> </div> <div class="col-md-4"> <div class="card-block-section pb-spacer-3"> <div class="card-block"> <img src="//gs1go2.azureedge.net/cdn/ff/fPb6Cmh6-bGGqiT76q1P3i7CKh61ah0YHyS8F9lPMqU/1702990082/public/2023-12/union-farms.png" alt="Union Farms: A leading pork producer achieves carbon neutrality in the name of sustainability"/> <div class="text-formatted"> <div> <div class="body-tiny color-orange-acessible mb-3 fw-500">Retail, Fresh foods</div> <h5 class="mb-1 fw-500">Union Farms: A leading pork producer achieves carbon neutrality in the name of sustainabil...</h5> <div class="body-little mb-0">Union Farms in Nebraska has addressed the challenge of measuring environmental impact in agriculture...</div> </div> </div> <div> <div> <a href="/insights-events/case-studies/union-farms-leading-pork-producer-achieves-carbon-neutrality-name-sustainability" target="_self" hreflang="en"></a> </div> </div> </div> </div> </div> </div> <div class="more-link"><a href="https://www.gs1.org/insights-events/case-studies?f%5B0%5D=industry%3A1655">See all Case Studies</a></div> </div> </div> </div> </div> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <div class="block-content-basic block block-block-content block-block-contentf230f9a2-1799-4beb-8fde-5d8e9154d316"> <div class="content"> <div class="clearfix text-formatted"> <div><h3 class="pb-spacer-3">Our standards in action</h3> <iframe frameborder="0" height="280" scrolling="no" src="https://discover.gs1.org/banners/en/globe" style="width:1px;min-width:100%;font-family: 'Gotham SSm A','Gotham SSm B',Verdana,sans-serif;"></iframe></div> </div> </div> </div> </div> </div> </div></div><div class="bg-ui-1 bg-color _none pt-spacer-6 pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <div class="block-content-basic block block-block-content block-block-content51f479aa-8d0c-4b5b-82f1-8b2ea824e7a8"> <div class="content"> <div class="clearfix text-formatted"> <div><h2>How we support the retail industry</h2> </div> </div> </div> </div> </div> </div> </div></div><div class="bg-ui-1 bg-color _none pb-spacer-3"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-4 col-s-12 col-xs-12"> <section class="pb-spacer-3-sm block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/nqfFmF-Lyb1lWaSIktPH_dMOvQ65iGkuH5EhhHNGFeY/1635150544/public/2021-08/consumer-packaged-goods.jpg" width="800" height="534" alt="Consumer packaged goods (CPG)" /> </div> </div> </div> <div class="text-formatted"> <div > <h5>Consumer packaged goods (CPG)</h5> </div> </div> <div> <div><a href="/grocery">/grocery</a></div> </div> </div> </section> </div> <div class="col-md-4 col-s-12 col-xs-12"> <section class="pb-spacer-3-sm block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/szKXIzOLHljqwcCVEuhbrFCOiX6LYLbYvfveQXm6LPE/1635150544/public/2021-08/apparel.jpg" width="1000" height="665" alt="Apparel" /> </div> </div> </div> <div class="text-formatted"> <div > <h5>Apparel</h5> </div> </div> <div> <div><a href="/industries/retail/apparel">/industries/retail/apparel</a></div> </div> </div> </section> </div> <div class="col-md-4 col-s-12 col-xs-12"> <section class="block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/jlRokondxqr2F0maEpGeVLyZ4a_VmT8tAeBlBTnF3ws/1635150544/public/2021-08/fresh-foods.jpg" width="800" height="535" alt="Fresh foods" /> </div> </div> </div> <div class="text-formatted"> <div > <h5>Fresh Foods</h5> </div> </div> <div> <div><a href="/industries/retail/fresh-foods">/industries/retail/fresh-foods</a></div> </div> </div> </section> </div> </div> </div></div><div class="bg-ui-1 bg-color _none pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-4 col-s-12 col-xs-12"> <section class="pb-spacer-3-sm block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/wUl_5LWfw4eW5a51MPwO9826e-sm-skkjHAXP1H7ZqQ/1635150548/public/2021-08/general-merchandise.jpg" width="800" height="534" alt="General merchandise" /> </div> </div> </div> <div class="text-formatted"> <div > <h5>General merchandise</h5> </div> </div> <div> <div><a href="/industries/retail/general-merchandise">/industries/retail/general-merchandise</a></div> </div> </div> </section> </div> <div class="col-md-4 col-s-12 col-xs-12"> <section class="block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/N_idoxAh79Sz4RJoaGSpMTrgZs03CrK65svAwni6O_k/1635150546/public/2021-08/selling-online.jpg" width="800" height="534" alt="Selling online" /> </div> </div> </div> <div class="Off text-formatted"> <div > <h5>Selling online</h5> </div> </div> <div> <div><a href="/industries/selling-online">/industries/selling-online</a></div> </div> </div> </section> </div> <div class="col-md-4 col-s-12 col-xs-12"> </div> </div> </div></div><div class="bg-white bg-color _none pt-spacer-6 pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <div class="block-content-basic block block-block-content block-block-contentd972d577-829c-48ac-9679-6d3e752f2401"> <div class="content"> <div class="clearfix text-formatted"> <div><h2>Top resources</h2> </div> </div> </div> </div> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-3"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-12 col-s-12 col-xs-12 col-12"> <div class="block-content-basic block block-block-content block-block-content50938d95-595d-4890-96e9-a30eacb4ac9b"> <div class="content"> <div class="clearfix text-formatted"> <div><h3>Case studies</h3> </div> </div> </div> </div> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-5"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-4 col-s-12 col-xs-12"> <section class="pb-spacer-3-sm block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/bohCUZP9zKWSZRi-tbhFFox2qcSuchWkSAr_P4Pj_HE/1635150547/public/2021-08/baku-swimwear.jpg" width="699" height="354" alt="Baku Swimwear case study" /> </div> </div> </div> <div class="text-formatted"> <div > <h5>Baku Swimwear</h5> <p class="body-little">RFID—powered by GS1 standards—helped iconic Australian swimwear brand Baku optimise inventory and purchase replenishment to maximise sales.</p> </div> </div> <div> <div><a href="https://www.gs1.org/docs/casestudies/Baku_Swimwear_Case_study.pdf" target="_blank">https://www.gs1.org/docs/casestudies/Baku_Swimwear_Case_study.pdf</a></div> </div> </div> </section> </div> <div class="col-md-4 col-s-12 col-xs-12"> <section class="pb-spacer-3-sm block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/adrk0kuzekM8jXKIcxMwwMrQ3WhM6WfsQEkCcIs4CDU/1635150547/public/2021-08/carrefour-gdsn.png" width="704" height="442" alt="Carrefour GDSN Case Study" /> </div> </div> </div> <div class="text-formatted"> <div > <h5>How the GS1 Global Data Synchronisation Network (GDSN) is changing the game for Carrefour and its suppliers </h5> <p class="body-little">As one of the largest multinational retailers in the world, Carrefour leverages the GS1 Global Data Synchronisation Network (GDSN).</p> </div> </div> <div> <div><a href="https://www.gs1.org/sites/default/files/gdsn_carrefour_case_study.pdf" target="_blank">https://www.gs1.org/sites/default/files/gdsn_carrefour_case_study.pdf</a></div> </div> </div> </section> </div> <div class="col-md-4 col-s-12 col-xs-12"> <section class="block-content-card_block card-block-section"> <div class="card-block"> <div> <div> <div> <img loading="lazy" src="//gs1go2.azureedge.net/cdn/ff/w5_O9eaTnCtGJ1SLpHc2jXhWvGsOarSrITxCJBODyBs/1635150549/public/2021-08/migros-turkey.png" width="1459" height="710" alt="Migros Turkey Case Study" /> </div> </div> </div> <div class="text-formatted"> <div > <h5>Migros Turkey</h5> <p class="body-little">A renowned early adopter of new technology and state-of-the-art services, Migros Supermarkets is already up and running with Verified by GS1.</p> </div> </div> <div> <div><a href="https://www.gs1.org/sites/gs1/files/2021-09/gs1_verified_case_study_migros.pdf" target="_blank">https://www.gs1.org/sites/gs1/files/2021-09/gs1_verified_case_study_migros.pdf</a></div> </div> </div> </section> </div> </div> </div></div><div class="bg-white bg-color _none pb-spacer-7"><div class="container"> <div class="layout row layout-builder__layout"> <div class="col-md-6 col-s-12 col-xs-12"> <div class="pb-spacer-5-sm block-content-basic block block-block-content block-block-content487a5506-32e3-46b0-ad1b-e097ff32760d"> <div class="content"> <div class="clearfix text-formatted"> <div><h3>Education and training</h3> <p><a href="https://www.youtube.com/watch?v=ZuP5_x8CG0M" target="_blank">Global Trade Item Number (GTIN): 50 years</a></p> </div> </div> </div> </div> </div> <div class="col-md-6 col-s-12 col-xs-12"> <div class="block-content-basic block block-block-content block-block-content05dfdc6b-0e22-4d09-becb-46416fc943f8"> <div class="content"> <div class="clearfix text-formatted"> <div><h3>Additional information</h3> <p><a 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