CINXE.COM
Leading Enterprise Customer Data Platform
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bg-primaryBlue-100 text-white hero-container relative"><video muted autoplay playsinline class="absolute object-fill max-h-full hidden md:block md:object-cover object-right-top lg:object-lg-right-top w-[100%] h-full" width="100%"><source src="https://www.treasuredata.com/wp-content/uploads/2024/07/TD_intro-animation_1920x1080_compressed.mp4" type="video/mp4"/></video><video muted autoplay playsinline class="absolute object-fill max-h-full hidden md:block lg:hidden md:object-cover object-right-top lg:object-lg-right-top w-[100%] h-full" width="100%"><source src="https://www.treasuredata.com/wp-content/uploads/2024/06/treasure-data_intro_720.mp4" type="video/mp4"/></video><img fetchpriority="high" decoding="async" width="1640" height="2640" class="element-background-image wp-image-511191 block md:hidden max-h-full object-cover absolute object-right-top lg:object-lg-right-top w-[100%] h-full" src="https://www.treasuredata.com/wp-content/uploads/2024/08/td-hhero-bg.jpg" alt="" srcset="https://www.treasuredata.com/wp-content/uploads/2024/08/td-hhero-bg.jpg 1640w, https://www.treasuredata.com/wp-content/uploads/2024/08/td-hhero-bg-186x300.jpg 186w, https://www.treasuredata.com/wp-content/uploads/2024/08/td-hhero-bg-636x1024.jpg 636w, https://www.treasuredata.com/wp-content/uploads/2024/08/td-hhero-bg-600x966.jpg 600w" sizes="(max-width: 1640px) 100vw, 1640px" /><div class="container mx-auto"><div class="hero-content block lg:flex gap-8 pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top md:pb-[86px] md:pt-[140px] flex-col"><div class="hero-text md:mr-[30px] lg:pb-0 md:pb-[45px] pb-8 "><h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver The Experiences You Can’t Today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Unlike other customer data platforms (CDPs), only Treasure Data combines batch and real-time data to personalize journeys with Al. The results? Increased conversions and optimized spend across channels.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/cdp-value-calculator/" target="_self" rel="noopener"><strong>Calculate CDP value</strong></a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/product/">Explore our CDP</a></div></div></div><div class="hero-inner-blocks relative flex-col flex md:flex lg:flex"><div style="height:0px" aria-hidden="true" class="wp-block-spacer py-sm-vertical md:py-md-vertical lg:py-[50px]"></div> <div class="card-container card-dark bg-primaryBlue-100 text-white bg-transparent"><div id="card-container-5f7b58bf-d4b6-4732-8b98-b43c85eb1e10" class="pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical"><div class=" mx-auto grid md:grid lg:grid"><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-1 grid-cols-1"><a href="https://www.treasuredata.com/forrester-wave-cdp/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-6"><figure class="wp-block-image size-full"><img decoding="async" width="360" height="360" src="https://www.treasuredata.com/wp-content/uploads/2024/09/hp-card-full-pr-forrester-cdp-wave-2024.png" alt="A Leader: The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024" class="wp-image-514965" srcset="https://www.treasuredata.com/wp-content/uploads/2024/09/hp-card-full-pr-forrester-cdp-wave-2024.png 360w, https://www.treasuredata.com/wp-content/uploads/2024/09/hp-card-full-pr-forrester-cdp-wave-2024-300x300.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/09/hp-card-full-pr-forrester-cdp-wave-2024-150x150.png 150w, https://www.treasuredata.com/wp-content/uploads/2024/09/hp-card-full-pr-forrester-cdp-wave-2024-100x100.png 100w" sizes="(max-width: 360px) 100vw, 360px" /></figure></div><div class="card-content flex-1 col-span-6"><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex">A Leader: The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024</h3></div></a> <a href="https://www.treasuredata.com/gartner-mq/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-6"><figure class="wp-block-image size-full"><img decoding="async" width="340" height="341" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Gartner-chart.png" alt="A Leader: 2024 Gartner® Magic Quadrant™ for Customer Data Platforms" class="wp-image-490259" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/Gartner-chart.png 340w, https://www.treasuredata.com/wp-content/uploads/2024/05/Gartner-chart-300x300.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/Gartner-chart-150x150.png 150w, https://www.treasuredata.com/wp-content/uploads/2024/05/Gartner-chart-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure></div><div class="card-content flex-1 col-span-6"><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex">A Leader: 2024 Gartner® Magic Quadrant™ for Customer Data Platforms</h3></div></a> <a href="https://www.treasuredata.com/product/artificial-intelligence/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-6"><figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="342" height="341" src="https://www.treasuredata.com/wp-content/uploads/2024/11/Artificial-Intelligence-thumbnail-3.png" alt="Introducing Marketing Copilot: Smarter segments with AI-driven chat" class="wp-image-515727" srcset="https://www.treasuredata.com/wp-content/uploads/2024/11/Artificial-Intelligence-thumbnail-3.png 342w, https://www.treasuredata.com/wp-content/uploads/2024/11/Artificial-Intelligence-thumbnail-3-300x300.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/11/Artificial-Intelligence-thumbnail-3-150x150.png 150w, https://www.treasuredata.com/wp-content/uploads/2024/11/Artificial-Intelligence-thumbnail-3-100x100.png 100w" sizes="auto, (max-width: 342px) 100vw, 342px" /></figure></div><div class="card-content flex-1 col-span-6"><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex">Introducing Marketing Copilot: Smarter segments with AI-driven chat</h3></div></a></div></div></div></div> <div id="logo_banner_block_37562d7d3cc9599e526d9816527fbf71" style="--duration: 55000ms; --duration-mobile: 55000ms" class="logo-banner-block py-4 lg:py-[50px] text-white case_study_dark logo-banner-block--animate"> <div class="td-alert-heading flex-1"> <h2 class="font-display font-semibold text-mobile-logo-banner-heading lg:text-logo-banner-heading leading-eyebrow text-center mb-[15px] ">Built for the world’s largest and most innovative companies</h2> </div> <div class="case_study_slider logo-banner__wrapper flex flex-row x-justify-center items-center" data-slider-speed=55000> <div class="logo-banner__logos flex flex-row x-justify-center items-center"> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498314" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_abinbev.svg" srcset="" alt="AB InBev Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-513431" src="https://www.treasuredata.com/wp-content/uploads/2024/08/customer-logo_Mitsubishi.svg" srcset="" alt="Mitsubishi Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-513463" src="https://www.treasuredata.com/wp-content/uploads/2024/08/customer-logo_CNH.svg" srcset="" alt="CNH Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498341" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_Subaru.svg" srcset="" alt="Subaru Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-513455" 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src="https://www.treasuredata.com/wp-content/uploads/2024/07/hp-logo_yum.svg" srcset="" alt="Yum! Brands Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498498" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_Maruti-Suzuki.svg" srcset="" alt="Maruti Suzuki Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498837" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_axa.svg" srcset="" alt="AXA Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498515" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_little-caesars.svg" srcset="" alt="Little Caesars Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498523" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_lg.svg" srcset="" alt="LG Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-512889" src="https://www.treasuredata.com/wp-content/uploads/2024/08/logo-kao-white.svg" srcset="" alt="Kao Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498541" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_Fujitsu.svg" srcset="" alt="Fujitsu Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-513423" src="https://www.treasuredata.com/wp-content/uploads/2024/08/customer-logo_Aeon.svg" srcset="" alt="Aeon Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498568" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_credit-saison.svg" srcset="" alt="Credit Saison Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498577" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_canon.svg" srcset="" alt="Canon Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498805" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_honda.svg" srcset="" alt="" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-512860" src="https://www.treasuredata.com/wp-content/uploads/2024/08/logo-asianpaints-white.svg" srcset="" alt="Logo Asian Paints" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-513407" src="https://www.treasuredata.com/wp-content/uploads/2024/08/customer-logo_Asahi.svg" srcset="" alt="Asahi Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498724" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_danone.svg" srcset="" alt="Danone Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498740" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_nestle.svg" srcset="" alt="Nestle Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498813" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_hyundai.svg" srcset="" alt="Hyundai Logo" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498901" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_panasonic.svg" srcset="" alt="Panasonic Logo" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-515849" src="https://www.treasuredata.com/wp-content/uploads/2024/11/Bandai-Namco_logo.svg" srcset="" alt="Bandai Namco logo" /> </div> </div> </div></div></div></div></div><div id="videos_block_ba6fd469a3a86f4b84fb4fdec465dfc1" class="align-text--video videos_container py-[50px] bg-primaryBlue-100 text-white videos_dark"> <div class="container mx-auto"> <div class="videos-text-wrapper"> <div class="td-alert-heading flex-1 flex flex-row items-center justify-between xpy-4 videos__heading"> <h2 class="font-header text-4xl md:text-5xl leading-tight font-light">Why the world’s largest restaurant company chose Treasure Data</h2> </div> <div class="font-display text-mobile-l md:text-l leading-[145%] videos__subheading"><p>Customer data and AI is a journey. Discover why Yum! Brands, the world’s largest restaurant company with beloved brands like Taco Bell, KFC, and Pizza Hut, trusts Treasure Data on the road ahead.</p> </div> </div> <div class="videos-content-wrapper"> <div class="videos_slider" data-slider-speed=250> <div class="videos_outer_wrapper"> <div class="rounded-[10px] lg:rounded-[20px] videos_wrapper w-full aspect-video max-w-[978px] bg-primaryBlue-25 text-white my-4 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-488238 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/05/restaurant-company-customers-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/restaurant-company-customers-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/restaurant-company-customers-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/restaurant-company-customers-600x338.jpg 600w" alt="Video Thumbnail" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-videoOverlay"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-11"> <h3 class='font-header hidden md:block text-mobile-5xl lg:text-5xl leading-[1.1] w-11/12'>A chat with Cameron Davies, Chief Data Officer at Yum! Brands</h3> </div> <script src="https://fast.wistia.com/embed/medias/zyr7k56hdr.jsonp" async></script> <span class="wistia_embed wistia_async_zyr7k56hdr popover=true popoverContent=link popoverSize=1280x720" style="display:inline;"> <a class="wisita-anchor" href="#"> <div class="play-button-container"> <div class="play-button-wrapper"> <img loading="lazy" decoding="async" class="b-lazy" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/play-button.svg" width="704" height="358" alt="Video: A chat with Cameron Davies, Chief Data Officer at Yum! Brands" /> </div> </div> </a></span> </div> <h3 class='caption md:hidden font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25]'>A chat with Cameron Davies, Chief Data Officer at Yum! Brands</h3> </div> </div> </div> </div> </div> </div> <style> .wp-block-td-quote-container{position:relative}.case-arrows{height:42px; width: 110px;}.case-arrows .slick-prev{left:0px !important;height:30px;width:48px}.case-arrows .slick-prev:before{content:"";background:url(data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAiIGhlaWdodD0iMzEiIHZpZXdCb3g9IjAgMCA1MCAzMSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPHBhdGggZD0iTTE1Ljk4ODggMjkuODA5NkwxLjU4MzMzIDE1LjE5NTRNMS41ODMzMyAxNS4xOTU0TDE1Ljk4ODggMC41ODI3OTdNMS41ODMzMyAxNS4xOTU0TDQ5LjI1IDE1LjE5NTQiIHN0cm9rZT0iIzEzMTAyMyIgc3Ryb2tlLXdpZHRoPSIxLjMxNjUyIiBzdHJva2UtbWl0ZXJsaW1pdD0iMTAiLz4KPC9zdmc+Cg==);height:30px;width:48px;display:block}.case-arrows .slick-next{left:60px !important;height:30px;width:48px}.case-arrows .slick-next:before{content:"";background:url(data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iNDkiIGhlaWdodD0iMzEiIHZpZXdCb3g9IjAgMCA0OSAzMSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPHBhdGggZD0iTTMzLjM2NjcgMC41ODMwMDhMNDcuNzcyMSAxNS4xOTcyTTQ3Ljc3MjEgMTUuMTk3MkwzMy4zNjY3IDI5LjgwOThNNDcuNzcyMSAxNS4xOTcySDAuMTA1NDY5IiBzdHJva2U9IiMxMzEwMjMiIHN0cm9rZS13aWR0aD0iMS4zMTY1MiIgc3Ryb2tlLW1pdGVybGltaXQ9IjEwIi8+Cjwvc3ZnPgo=);height:30px;width:48px;display:block}.videos_dark .case-arrows .slick-prev:before{background:url(data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAiIGhlaWdodD0iMzEiIHZpZXdCb3g9IjAgMCA1MCAzMSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPHBhdGggZD0iTTE1Ljk4ODggMzAuMjk3OEwxLjU4MzMzIDE1LjY4MzdNMS41ODMzMyAxNS42ODM3TDE1Ljk4ODggMS4wNzEwOE0xLjU4MzMzIDE1LjY4MzdMNDkuMjUgMTUuNjgzNyIgc3Ryb2tlPSJ3aGl0ZSIgc3Ryb2tlLXdpZHRoPSIxLjMxNjUyIiBzdHJva2UtbWl0ZXJsaW1pdD0iMTAiLz4KPC9zdmc+Cg==)}.videos_dark .case-arrows .slick-next:before{background:url(data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iNDkiIGhlaWdodD0iMzEiIHZpZXdCb3g9IjAgMCA0OSAzMSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPHBhdGggZD0iTTMzLjM2NjcgMS4wNzIyN0w0Ny43NzIxIDE1LjY4NjRNNDcuNzcyMSAxNS42ODY0TDMzLjM2NjcgMzAuMjk5TTQ3Ljc3MjEgMTUuNjg2NEgwLjEwNTQ2OSIgc3Ryb2tlPSJ3aGl0ZSIgc3Ryb2tlLXdpZHRoPSIxLjMxNjUyIiBzdHJva2UtbWl0ZXJsaW1pdD0iMTAiLz4KPC9zdmc+Cg==)} .videos_slider .slick-list{ overflow: hidden; 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$('#videos_block_ba6fd469a3a86f4b84fb4fdec465dfc1 .videos_slider').slick({ dots: false, //infinite: true, infinite: false, fade: false, autoplay: false, speed: sliderSpeed, //cssEase: 'linear', cssEase: 'cubic-bezier(0.76, 0, 0.24, 1)', slidesToShow: 1, slidesToScroll: 1, adaptiveHeight: false, variableWidth: true, //centerMode: true, arrows: true, appendArrows : '#videos_block_ba6fd469a3a86f4b84fb4fdec465dfc1 .case-arrows', responsive: [ { breakpoint: 1023, settings: { slidesToShow: 1, slidesToScroll: 1, //variableWidth: false, centerMode: false } } ] }); } $("head").append('<script src="https://fast.wistia.com/assets/external/E-v1.js" async />'); }); </script><div class="card-container card-dark bg-primaryBlue-100 text-white "><div id="card-container-d1f0bad3-7da3-4b01-9557-07864b7a6667" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">The CFO-approved CDP: Drive first-party data ROI in weeks, not years</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-1 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/07/icon-home-aquire.svg" alt="" class="wp-image-499415"/></figure></div><span class="eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold text-accentTurquoise-100 mb-4 uppercase flex md:flex lg:flex">Acquisition</span><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Optimize marketing spend by 10–15%</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Cut down customer acquisition costs by better targeting high-value leads, suppressing ads, and personalization across channels.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="https://www.treasuredata.com/solutions/use-cases/acquisition/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/07/icon-home-maximize.svg" alt="" class="wp-image-499423"/></figure></div><span class="eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold text-accentTurquoise-100 mb-4 uppercase flex md:flex lg:flex">Growth</span><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Ramp up conversion rates</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Increase customer lifetime value (LTV) with more impactful website personalization, call center interactions, and outbound email and SMS campaigns.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="https://www.treasuredata.com/solutions/use-cases/customer-ltv">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/07/icon-home-boost-customer-value.svg" alt="" class="wp-image-499431"/></figure></div><span class="eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold text-accentTurquoise-100 mb-4 uppercase flex md:flex lg:flex">Retention</span><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Boost customer value and stickiness</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Prevent high-value customer churn. Drive smarter cross-sell/upsell campaigns. Improve ROI of loyalty programs and campaigns. (Just to name a few.)</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="https://www.treasuredata.com/solutions/use-cases/retention/">Learn more</a></div></div></div></div></div><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-dark bg-primaryBlue-100 text-white pquote hidden" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Treasure Data’s state-of-the-art CDP solution brings unparalleled capabilities to unify, manage and activate customer data across our four brands and third-party platforms, empowering our ability to gain deep insights into customer behavior and preferences.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Yum_Logo-1.svg" alt="" class="wp-image-490354"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Cameron Davies </p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Chief Data Officer</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://youtu.be/gVY-qHTj6DQ?si=IWaugteQdsqiW_FH" target="_blank" rel="noreferrer noopener">Watch the video</a></div></div></div></div></div></div><div id="videos_block_7e727f1038c41b0fbbc69f2d10c088b6" class="align-text--video videos_container py-[50px] bg-primaryBlue-100 text-white videos_dark"> <div class="container mx-auto"> <div class="videos-content-wrapper"> <div class="videos_slider" data-slider-speed=250> <div class="videos_outer_wrapper"> <div class="rounded-[10px] lg:rounded-[20px] videos_wrapper w-full aspect-video max-w-[978px] bg-primaryBlue-25 text-white my-4 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-514829 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/09/platform-video-thumb-img-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/09/platform-video-thumb-img-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/09/platform-video-thumb-img-1024x576.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/09/platform-video-thumb-img-600x338.jpg 600w, https://www.treasuredata.com/wp-content/uploads/2024/09/platform-video-thumb-img.jpg 1920w" alt="Meet Treasure Data" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-videoOverlay"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-11"> <h3 class='font-header hidden md:block text-mobile-5xl lg:text-5xl leading-[1.1] w-11/12'>Meet Treasure Data</h3> </div> <script src="https://fast.wistia.com/embed/medias/tvnog4g8o4.jsonp" async></script> <span class="wistia_embed wistia_async_tvnog4g8o4 popover=true popoverContent=link popoverSize=1280x720" style="display:inline;"> <a class="wisita-anchor" href="#"> <div class="play-button-container"> <div class="play-button-wrapper"> <img loading="lazy" decoding="async" class="b-lazy" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/play-button.svg" width="704" height="358" alt="Video: Meet Treasure Data" /> </div> </div> </a></span> </div> <h3 class='caption md:hidden font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25]'>Meet Treasure Data</h3> </div> </div> </div> </div> </div> </div> <style> .wp-block-td-quote-container{position:relative}.case-arrows{height:42px; 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AI empowering</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/navy-arrow.svg" alt="Alternate Image" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Drive quality genAI from quality CDP data. Give business teams the power to work faster and better in the Treasure Data platform with AI co-pilots and machine learning, while data scientists easily infuse custom scores and models across the company.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/09/td_artificialintelligence.png" alt="Artificia Iintelligence" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-blue-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/07/hp-benefit3.png"> <span class="mr-8">Real-time and batch data in one profile</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/navy-arrow.svg" alt="Alternate Image" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>See your customers in their entirety, with all batch and real-time behaviors and attributes unified at the profile level. Build journeys without batch vs real-time silos so you can truly personalize experiences. Stitch it all together without limitations.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/07/hp-benefit3.png" alt="Real-time and batch data in one profile" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-blue-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/07/hp-benefit1.png"> <span class="mr-8">The CDP that gets it right, immediately</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/navy-arrow.svg" alt="Alternate Image" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Our CDP pays for itself in the first six months and gives infinite scalability so you can ratchet up CDP-driven revenue and cost savings across your organization, fast. We don’t future-limit your martech stack. We make your tech ecosystem better, now and 20 years from now.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/07/hp-benefit1.png" alt="Business value now – not later" /> </div> </div> </div> <div class="hidden"> array(3) { [0]=> array(24) { ["ID"]=> int(514340) ["id"]=> int(514340) ["title"]=> string(25) "td_artificialintelligence" ["filename"]=> string(29) "td_artificialintelligence.png" ["filesize"]=> int(1676645) ["url"]=> string(85) "https://www.treasuredata.com/wp-content/uploads/2024/09/td_artificialintelligence.png" ["link"]=> string(60) "https://www.treasuredata.com/home/td_artificialintelligence/" ["alt"]=> string(23) "Artificia Iintelligence" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(25) "td_artificialintelligence" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(479428) ["date"]=> string(19) "2024-09-09 23:36:21" 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data in one profile" /> </div> <div class="question_image hidden" data-index="2"> <img decoding="async" class="w-full h-auto relative z-10" src="https://www.treasuredata.com/wp-content/uploads/2024/07/hp-benefit1.png" alt="Business value now – not later" /> </div> </div> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const $Block = $("[data-scope='block-67412f232b119']"); var $image = $Block.find(`.question_image img`); // Select the image element $Block.find(`.faq-question-button`).click(function() { console.log("block_c6c6fab77aa3df0042da7686879d8849", $(this)); var content = $(this).closest('.accordion_content').find('.question_answer'); var chevron = $(this).find('.chevron'); // Select the chevron icon var imgSrc = $(this).data('img'); // Get the image URL from the data attribute $Block.find(`.question_answer`).not(content).slideUp(300); $Block.find(`.chevron`).not(chevron).removeClass('rotate-180'); // Remove rotation class from all other chevrons 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If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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} } var retreiveSuccessCallback = function(key, values) { values = key[0].audienceId; if (values && values.length > 0) { setCookie('segmentCookie', values, 7); } if (typeof values !== 'undefined') { if (values.length > 0) { updateDOM(webp, values); } } } var retreiveErrorCallback = function(err) { console.log(err); }; const webp = { '.hero-text': { '761773,761774': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/retail/"><span>View retail solutions</span></a></div></div>', '761776,761778': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/cpg/"><span>View CPG solutions</span></a></div></div>', '761786,761787': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/automotive/"><span>View automotive solutions</span></a></div></div>', '761779,761780': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/financial-services-insurance/"><span>Financial services solutions</span></a></div></div>', '761781,761782': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/entertainment/"><span>Entertainment & media solutions</span></a></div></div>', '761790,764169': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/technology/"><span>View technology solutions</span></a></div></div>', '761783,761784,764171,764172': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/healthcare/"><span>View healthcare solutions</span></a></div></div>', '761791,761825': '<h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Deliver experiences you can’t today</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Any customer data platform (CDP) can unify data. Only our CDP unifies all your customer data to power the personalized experiences expected today. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/industries/travel-hospitality/"><span>View healthcare solutions</span></a></div></div>' }, '.hero-inner-blocks .card-container': { '761773,761774': '<div id="card-container-5f7b58bf-d4b6-4732-8b98-b43c85eb1e10" class="pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical"><div class=" mx-auto grid md:grid lg:grid"><div class="grid gap-5 lg:grid-cols-2 sm:grid-cols-2 grid-cols-1"><a href="https://dev-td-next.pantheonsite.io/gartner-mq/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="340" height="341" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart.png" alt="" class="wp-image-490259" srcset="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart.png 340w, https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart-300x300.png 300w, https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart-150x150.png 150w, https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px"></figure></div><div class="card-content flex-1 col-span-8"><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex" style="height: auto;">A Leader: 2024 Gartner® Magic Quadrant™ for Customer Data Platforms</h3></div></a><a href="/retail-use-case-guide/" rel="noreferrer noopener" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure class="wp-block-image size-full"><img decoding="async" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/cdp-use-case-for-retail-1.jpg" alt="CDP Use Cases for Retail" class="wp-image-490268"></figure></div><div class="card-content flex-1 col-span-8"><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex" style="height: auto;">15 CDP Use Cases for Retai</h3></div></a></div></div></div>', '761776,761778': '<div id="card-container-5f7b58bf-d4b6-4732-8b98-b43c85eb1e10" class="pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical"><div class=" mx-auto grid md:grid lg:grid"><div class="grid gap-5 lg:grid-cols-2 sm:grid-cols-2 grid-cols-1"><a href="https://dev-td-next.pantheonsite.io/gartner-mq/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="340" height="341" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart.png" alt="" class="wp-image-490259" srcset="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart.png 340w, https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart-300x300.png 300w, 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class="wp-image-490268"></figure></div><div class="card-content flex-1 col-span-8"><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex" style="height: auto;">22 CDP Use Cases for CPG</h3></div></a></div></div></div>', '761786,761787': '<div id="card-container-5f7b58bf-d4b6-4732-8b98-b43c85eb1e10" class="pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical"><div class=" mx-auto grid md:grid lg:grid"><div class="grid gap-5 lg:grid-cols-2 sm:grid-cols-2 grid-cols-1"><a href="https://dev-td-next.pantheonsite.io/gartner-mq/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="340" height="341" 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srcset="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart.png 340w, https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart-300x300.png 300w, https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart-150x150.png 150w, https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/05/Gartner-chart-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px"></figure></div><div class="card-content flex-1 col-span-8"><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex" style="height: auto;">A Leader: 2024 Gartner® Magic Quadrant™ for Customer Data Platforms</h3></div></a><a href="/travel-hospitality-use-case-guide/" rel="noreferrer noopener" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure 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Brands Logo">', '761776,761778': '<img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498314" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_abinbev.svg" srcset="" alt="AB InBev Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498381" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_beam-suntory.svg" srcset="" alt="Beam Suntory Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498724" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_danone.svg" srcset="" alt="Danone Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498732" 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width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498821" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_isuzu.svg" srcset="" alt="Isuzu Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498498" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_Maruti-Suzuki.svg" srcset="" alt="Maruti Suzuki Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498829" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_stellantis.svg" srcset="" alt="Stellantis Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498341" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_Subaru.svg" srcset="" alt="Subaru Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498341" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_Subaru.svg" srcset="" alt="Subaru Logo"/>', '761779,761780': '<img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498837" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_axa.svg" srcset="" alt="AXA Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498568" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_credit-saison.svg" srcset="" alt="Credit Saison Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498853" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_fairstone.svg" srcset="" alt="Fairstone Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498365" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_National-Debt-relief.svg" srcset="" alt="National Debt Relief Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498861" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_okq8.svg" srcset="" alt="OKQ8 Logo"> <img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498429" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_smbc.svg" srcset="" alt="SMBC Logo">', '761781,761782': '', '761790,764169': '<img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498869" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_casio.svg" srcset="" alt="Casio Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498877" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_danfoss.svg" srcset="" alt="Danfoss Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498885" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_mathworks.svg" srcset="" alt="MathWorks Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498893" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_nec.svg" srcset="" alt="NEC Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498901" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_panasonic.svg" srcset="" alt="Panasonic Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498421" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_Sony.svg" srcset="" alt="Sony Logo"><img decoding="async" loading="lazy" height="58" width="155" class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498909" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/logo_we-transfer.svg" srcset="" alt="We Transfer Logo">', '761783,761784,764171,764172': '', '761791,761825': '' }, '.logo-banner-block .td-alert-heading h2': { '761773,761774': 'Trusted by the world’s largest and most innovative retailers', '761776,761778': 'Trusted by the world’s largest and most innovative CPG companies', '761786,761787': 'Trusted by the world’s largest automakers', '761779,761780': 'Trusted by the world’s largest and most innovative financial services companies', '761781,761782': '', '761790,764169': 'Trusted by the world’s largest and most innovative financial services companies', '761783,761784,764171,764172': '', '761791,761825': '' }, '.pquote .quote-inner': { '761773,761774': '', '761776,761778': '<div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2021/06/luiz-gama.jpg" alt="Luiz Gama" class="wp-image-490354" style="border-radius: 50%;"></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Luiz Gama</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Sr. Global Martech Manager, Anheuser-Busch InBev</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://dev-td-next.pantheonsite.io/customers/ab-inbev/" rel="noreferrer noopener">Read case study</a></div></div>', '761786,761787': '<div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">It’s important for us to understand why our customers choose Subaru so that we can continue to meet and exceed their expectations. Treasure Data makes that understanding possible for us.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/06/subaru-1.svg" alt="Subaru Logo" class="wp-image-490354" /></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Ito Takashi</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">GM, Digital Innovation</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://dev-td-next.pantheonsite.io/customers/subaru/" rel="noreferrer noopener">Read case study</a></div></div>', '761779,761780': '<div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Before, planning and implementing a marketing program took a lot of time. Thanks to [Treasure Data], the lead time has been shortened dramatically.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/credit-saison-logo-wh.svg" alt="Credit Saison Logo" class="wp-image-490354" /></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Izumi Tanaka</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Treasure Data CDP user for marketing programs</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://dev-td-next.pantheonsite.io/customers/credit-saison/" rel="noreferrer noopener">Read case study</a></div></div>', '761781,761782': '<div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">It used to take us two weeks to get a segment defined and launch an ad campaign. With Treasure Data, it’s down to one hour.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2023/03/icon-gaming.svg" alt="Global Gaming Company" class="wp-image-490354" /></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">SVP, Marketing Technology</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Global Gaming Company</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://dev-td-next.pantheonsite.io/customers/global-gaming-company/" rel="noreferrer noopener">Read the story</a></div></div>', '761790,764169': '<div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">It used to take us two weeks to get a segment defined and launch an ad campaign. With Treasure Data, it’s down to one hour.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2023/03/icon-gaming.svg" alt="Global Gaming Company" class="wp-image-490354" /></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">SVP, Marketing Technology</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Global Gaming Company</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://dev-td-next.pantheonsite.io/customers/global-gaming-company/" rel="noreferrer noopener">Read the story</a></div></div>', '761783,761784,764171,764172': '', '761791,761825': '<div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">My experience of Treasure Data is that it has delivered better even than what we foresaw in the selection process.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://dev-td-next.pantheonsite.io/wp-content/uploads/2024/07/matthew-williams.jpg" alt="Matthew Williams" class="wp-image-490354" style="border-radius: 50%;" /></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Matthew Williams</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Former Director, MarTech Product Fortune 500 Hospitality Company</p></div></div></div>' } } </script> <script> !function(t,e){if(void 0===e[t]){e[t]=function(){e[t].clients.push(this),this._init=[Array.prototype.slice.call(arguments)]},e[t].clients=[];for(var r=["addRecord","blockEvents","fetchServerCookie","fetchGlobalID","fetchUserSegments","resetUUID","ready","setSignedMode","setAnonymousMode","set","trackEvent","trackPageview","trackClicks","unblockEvents"],s=0;s<r.length;s++){var c=r[s];e[t].prototype[c]=function(t){return function(){return this["_"+t]=this["_"+t]||[],this["_"+t].push(Array.prototype.slice.call(arguments)),this}}(c)}var n=document.createElement("script");n.type="text/javascript",n.async=!0,n.src=("https:"===document.location.protocol?"https:":"http:")+"//cdn.treasuredata.com/sdk/4.0/td.min.js";var o=document.getElementsByTagName("script")[0];o.parentNode.insertBefore(n,o)}}("Treasure",this); 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