5 Creative Ways To Use The Facebook Ad Library To Your Advantage

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Here are some tips to help out.</p> </header> <div class="sej-article-head byline" > <aside class="post-top" aria-label="author byline" role="region"> <div id="auth-inf" class="sej-auth-top no-border"> <div class="sej-auth-dtl"> <a class="sej-auth-ldtl aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/alex-macura/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-65x65.jpg" width="65" height="65" alt="Alex Macura" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-130x130.jpg 1.5x" /> </picture> </a> <div class="sej-auth-rdtl"> <a class="dark-link sej-auth-h " title="Go to Author Page" href="https://www.searchenginejournal.com/author/alex-macura/"> Alex Macura </a> <ul class="sej-auth-t"> <li> <time datetime="2022-02-24T12:45:55+00:00"> February 24, 2022 </time> </li> <li>⋅</li> <li>6 min read</li> </ul> <div class="sej-auth-cart"> <div class="trig-top"></div> <div class="sej-auth-d"> <a class="sej-auth-dimg gray aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/alex-macura/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-65x65.jpg" width="65" height="65" alt="Alex Macura" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-130x130.jpg 1.5x" /> </picture> </a> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/alex-macura/" class="h3 sej-auth-dh dark-link sej-paname">Alex Macura</a> <span class="sej-auth-dpos">Founder at <a rel="nofollow noopener" href="https://yourdigitalassembly.com/" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">Your Digital Assembly</a></span> <div class="sej-auth-df"> <div> <span>Bio</span> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/alex-macura/"> <span style="width:20px; 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window.addEventListener('resize', function(){ iframe_a.style.height=(iframe_a.contentWindow.document.body.offsetHeight)+'px'; }); let s_cate_px = JSON.parse('{"facebook":[],"linkedin":[],"twitter":[],"google":[]}'); window.s_glob_p.twitter = [...window.s_glob_p.twitter, ...s_cate_px.twitter]; window.s_glob_p.facebook = [...window.s_glob_p.facebook, ...s_cate_px.facebook]; window.s_glob_p.linkedin = [...window.s_glob_p.linkedin, ...s_cate_px.linkedin]; window.s_glob_p.google = [...window.s_glob_p.google, ...s_cate_px.google]; //console.log(' window.s_glob_p 2', window.s_glob_p); </script> </div> <section class="sec-art"> <div id="narrow-cont"><p>The <a href="https://facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US&media_type=all" target="_blank" rel="noopener">Facebook Ad Library</a> is still stirring up the digital marketing ecosystem.</p> <p>This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it has been live, A/B testing, and more.</p> <p>It also gives you a line of sight into the landing pages of any ad that is currently live on Facebook, Messenger, and Instagram.</p><div data-total="6" id="SEJ_300x250_UnderPost_1-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="0" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_1" id="SEJ_300x250_UnderPost_1" class="sadslots"> </div> </div> </div> </div> <div id="attachment_438750" style="width: 638px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-438750" src="https://www.searchenginejournal.com/wp-content/uploads/2022/02/facebook-ads-library-6047d6e62d2fd-480x275-620fa22d4c69e-sej.png" alt="Facebook ad library" width="628" height="360" loading="lazy"><span class="wp-caption-text"><em>Screenshot from Facebook, February 2022</em></span></div> <p>Considering that Facebook has captured one of the largest advertising audiences on the world wide web (an<a href="https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/" target="_blank" rel="noopener"> estimated 2.91 billion people</a>) for an astonishingly competitive cost per click of $0.43, it is no wonder that marketers are spending their dollars in this digital channel. </p> <h2>Why Facebook Gave Us The Facebook Ad Library</h2> <p>Initially, Facebook created the ad library to ramp up transparency on political ads in a bid to reduce claims of election interference.</p> <p>Thankfully for marketers, the ad library’s purpose has evolved to be so much more than just offering electoral clarity.</p><div id="summita-wrapa_112" class="middle_p_txt"></div> <p>Digital marketers favor this tool to revolutionize, optimize, and inspire their <a href="https://www.searchenginejournal.com/how-to-use-facebook-ads-library/398438/">Facebook ad campaigns</a>.</p> <h2>Other Ways To Unlock The Benefits Of The Facebook Ad Library</h2> <p>This is by no means an exhaustive list of what you can do with Facebook Ad Library to <a href="https://www.searchenginejournal.com/facebook-ads/">improve your own Facebook ads</a>, but it will give you a push in the right direction.</p> <h3>1. Expose Yourself To Other Industries</h3> <p>The first thing we tend to do when we’re on the Facebook Ad Library is to peek over the fence to see what our direct competition is up to.</p> <p>Knock yourself out!</p> <p>Viewing competitor ads is a great benefit, and there are so many other industries and brands worth looking at that have amazing ideas.</p> <p>Why not search for a brand that you love or that is a complementary industry to yours?</p> <p>Look at their competitor’s ads and see what they are doing well, what they have in common, what strategies they use, and what you’d like to emulate.</p><div data-total="6" id="SEJ_300x250_UnderPost_3-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="2" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_3" id="SEJ_300x250_UnderPost_3" class="sadslots"> </div> </div> </div> </div> <p>Then start testing.</p> <h3>2. Spot The Difference With A/B Testing</h3> <p>One of the great things about Facebook Ad Library is that you can easily see different versions of the same ad that brands are using for split testing.</p> <p><a href="https://www.searchenginejournal.com/5-tips-running-effective-facebook-ads-split-testing-campaigns/187155/"> A/B testing</a> – like many other aspects of digital marketing like <a href="https://www.searchenginejournal.com/powerful-email-marketing-tips/304009/?itm_source=site-search">email marketing</a>,<a href="https://www.searchenginejournal.com/website-landing-page-best-practices-copywriting-tips/292715/?itm_source=site-search"> landing pages</a>, etc. – is so important for Facebook campaign success.</p> <p>Much like those quizzes you did as a child where you had to spot the difference, your task will be to identify the elements being tested.</p> <p>Different copy, same image?</p> <p>Different call to action?</p> <p>Facebook makes it really quick and easy to build a checklist of ad features to A/B test for your next ad.</p> <p>If the big brands are doing it, so should you.</p> <h3>3. See Trends And Longevity</h3> <p>If you spend a bit of time browsing the Facebook Ad Library, you’ll eventually <a href="https://www.searchenginejournal.com/facebooks-first-ever-report-on-most-viewed-content/416808/">pick up on trends in design</a>, layout, offers, and more.</p><div data-total="6" id="SEJ_300x250_UnderPost_4-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="3" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_4" id="SEJ_300x250_UnderPost_4" class="sadslots"> </div> </div> </div> </div> <p>Are other brands using video ads, carousel ads, image ads, slideshow ads, etc.?</p> <p>This could be a great guide on where the target audience network is favorably leaning towards.</p> <p>You’ll also be able to see what ads have been live for a long time – which means they are working!</p> <p>You can find this by checking out when the ad was first launched.</p> <p>Facebook freely shows this information, so don’t miss it.</p> <p>It is an incredibly valuable insight into how well the ad is performing.</p> <p>Active ads that run for a long period of time might be an indication that they are performing very well with Facebook users.</p> <p>Just to stir the pot a little on trends, you could take another strategic angle on Facebook Ad trends: Spotting a clear trend might also be an opportunity to create imagery that is completely different.</p><div data-total="6" id="SEJ_300x250_UnderPost_5-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="4" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_5" id="SEJ_300x250_UnderPost_5" class="sadslots"> </div> </div> </div> </div> <p>This might help you stand out from the crowd.</p> <h3>4. Get The Jump On Competitors With Timing Cues</h3> <p>While creativity and copy are crucial to any Facebook ad, timing – or running times – is crucial for campaign success.</p> <p>If your ad is premature, your audience will not be ready.</p> <p>Too late and you may miss opportunities.</p> <p>Take a cue from successful advertisers in your space when it comes to timing and adapt it for your own campaigns.</p> <p>This is particularly useful when getting the jump on big-budget events in your marketing calendar like Back to School, Valentine’s Day, or Black Friday.</p> <p>Make use of historical data on the Facebook Ad Library to exactly time your next campaign.</p> <h3>5. Funnel Mapping</h3> <p>Ads are not an end to themselves – they are typically built with a <a href="https://www.searchenginejournal.com/customer-journey-seo/351938/">customer journey</a> or funnel in mind.</p> <p>The ad drives traffic to a destination; usually, a landing page that has been finely crafted to extract an action from the visitor.</p><div data-total="6" id="SEJ_300x250_UnderPost_6-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="5" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_6" id="SEJ_300x250_UnderPost_6" class="sadslots"> </div> </div> </div> </div> <p>Not only does the Facebook Ad Library allow you to see what ads are running, but you are also able to follow your competitors’ funnel by clicking through.</p> <p>Do it – click and go down the rabbit hole.</p> <p>Where does the ad take you?</p> <p>Is it a <a href="https://www.searchenginejournal.com/facebook-page-promotion/322031/">Facebook page</a> with Facebook products?</p> <p>Are you sent to an online store with pricing or a special offer, or a gated page that requires an email address to access high-value information?</p> <p>Maybe you’ll find a custom-designed landing page offering a free trial.</p> <p>Experience the journey as if you are a customer, and use this intel for your next campaign funnel strategy.</p> <h2>Conclusion</h2> <p>It is worth bearing in mind that the ads only review the final part of their – and your – Facebook Ad strategy.</p> <p>We have no access or visibility to anyone’s audience targeting criteria or context, audience network, or their ad spend, only to their ad creatives.</p> <p>No matter!</p> <p>Even without the targeting data on a campaign, the creative concepts are worth exploring.</p> <p>While some advertisers view this much clarity as a threat, many more see the Facebook Ad Library as an opportunity.</p> <p>Smart marketers think of it as an open door to creative inspiration when they’re in a bit of an advertising rut, need a bit of a boost for their next Facebook ad campaigns, or just want to up their marketing game and get better CTR on their advertisements.</p> <p>I won’t tell if you won’t.</p> <p><strong>More resources: </strong></p> <ul> <li><a href="https://www.searchenginejournal.com/facebook-ads-what-are-you-really-paying-for/46194/"> Facebook Ads: When Is Paying For Engagement Worth It?</a></li> <li><a href="https://www.searchenginejournal.com/facebook-ads/improve-conversion/">5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them</a></li> <li><a title="Download Now" href="https://www.searchenginejournal.com/social-media/?itm_source=ebooks-landing-page" target="_blank">Social Media Marketing: A Complete Strategy Guide</a></li> </ul> <hr> <p><em>Featured Image: metamorworks/Shutterstock</em></p> </div> </section> <div id="bcats" class="bottom-cat narrow-cont"> <span class="sej-category boxed cat-label">Category</span> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/social/facebook/">Facebook</a> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </div> </div> </div> </article> <div class="sej-under-post sej-under-post_1"> <div class="clear floater text-center sss2_sllo_o3"> <div class="sej-unit post-below-unit max-w-100 inline" id="SEJ_MediaNet_Unit-parent"> <div id='SEJ_MediaNet_Unit' class="sadslots mmh-90"> </div> <div class='avert-text text-center'><span>ADVERTISEMENT</span></div> </div> </div> <div class="sej-abio bg-cultured"> <div class="sej-abio-l"> <div> <a id="author-inf2" class="sej-abio-img" href="https://www.searchenginejournal.com/author/alex-macura/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-200x200.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-100x100.jpg" width="100" height="100" alt="Alex Macura" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/01/20210111_142426-61de9d0a459f5-sej-200x200.jpg 1.5x" /> </picture> </a> </div> <a class="sej-abio-f" href="https://www.searchenginejournal.com/author/alex-macura/"> Read Full Bio </a> </div> <div class="sej-abio-r"> <a class="sej-abio-h h2 dark-link" id="author-inf3" href="https://www.searchenginejournal.com/author/alex-macura/"> Alex Macura </a> <span class="sej-abio-pos">Founder at <a rel="nofollow noopener" href="https://yourdigitalassembly.com/" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">Your Digital Assembly</a></span> <p class="sej-abio-p text-left"> 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5 Creative Ways To Use The Facebook Ad Library To Your Advantage