Le Blog de la Relation Client et du Cloud Computing • Salesforce

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href="https://www.salesforce.com/fr/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Classé dans la catégorie Marketing" > Marketing</a> </div> <h2 class="card__title h2"> <a href="https://www.salesforce.com/fr/blog/6-top-ai-marketing-tools/" target="_self">6 outils pour booster votre marketing grâce à l’IA</a> </h2> </header> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-2"> Des marketeurs chevronnés aux plus novices, l’intelligence artificielle est sur toutes les lèvres. Par ses capacités d’automatisation et de personnalisation, elle permet de repenser les interactions avec les clients et de les fidéliser.… </p> </div> </div> <div class="card__ornaments-container"> <a href="https://www.salesforce.com/fr/blog/6-top-ai-marketing-tools/" class="card__thumbnail" aria-label="Lire 6 outils pour booster votre marketing grâce à l’IA" tabindex="-1" target="_self" > <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/04/AI-marketing.png" sizes="(min-width: 48em) 50vw, 100vw" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/04/AI-marketing.png 1180w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/04/AI-marketing.png?w=300&h=168 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/04/AI-marketing.png?w=768&h=431 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/04/AI-marketing.png?w=1024&h=574 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/04/AI-marketing.png?w=150&h=84 150w" alt="Brandy the fox looking at a tablet in front of a woodland" loading="eager" fetchpriority="high" /></span> </a> </div> </article> </div> </div> <div class="grid grid--curated js-intersection"> <article class="card bt-sm sp-l-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/site-search-changes/" class="card__thumbnail" aria-label="Read SEO e-commerce : ce qui change pour les acheteurs et les commerçants" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/09/SF_Blog_Image_Ecommerce_Changing_Everything.webp?w=300" sizes="(min-width: 48em) 66vw, 100vw" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/09/SF_Blog_Image_Ecommerce_Changing_Everything.webp 1500w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/09/SF_Blog_Image_Ecommerce_Changing_Everything.webp?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/09/SF_Blog_Image_Ecommerce_Changing_Everything.webp?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/09/SF_Blog_Image_Ecommerce_Changing_Everything.webp?w=1024&h=576 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/09/SF_Blog_Image_Ecommerce_Changing_Everything.webp?w=150&h=84 150w" alt="A woman is sitting and searching for products on the laptop, symbolised by the screen in her backdrop." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/commerce/" class="sf-tag topic topic--commerce sf-tag--commerce" aria-label="Classé dans la catégorie Commerce" > Commerce</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/site-search-changes/" target="_self"> SEO e-commerce : ce qui change pour les acheteurs et les commerçants </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> De la façon dont les consommateurs naviguent et recherchent des produits en ligne, à celle dont les détaillants optimisent leurs sites, l’IA générative transforme le commerce digital dans son ensemble. 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Ne… </p> </div> </div> </article> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/state-of-ai/" class="card__thumbnail" aria-label="Read De 1972 à nos jours : l’histoire de l’IA et ses créateurs" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/State-of-AI.jpg?w=300" sizes="(min-width: 48em) 33vw, 170px" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/State-of-AI.jpg 1504w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/State-of-AI.jpg?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/State-of-AI.jpg?w=768&h=433 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/State-of-AI.jpg?w=1024&h=577 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/State-of-AI.jpg?w=150&h=85 150w" alt="A woman and a robot shake hands in front of glowing portals, symbolising collaboration in future technology." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/ai/" class="sf-tag topic topic--ai sf-tag--ai" aria-label="Classé dans la catégorie IA" > IA</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/state-of-ai/" target="_self"> De 1972 à nos jours : l’histoire de l’IA et ses créateurs </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> L’intelligence artificielle a parcouru un long chemin depuis ses balbutiements, passant de technologie de science-fiction à force réelle touchant avec vigueur tous les secteurs d’activité dans le monde entier. 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