Le Blog de la Relation Client et du Cloud Computing • Salesforce

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href="https://www.salesforce.com/fr/blog/category/manufacturing/" class="sf-tag topic topic--manufacturing sf-tag--manufacturing" aria-label="Classé dans la catégorie Industrie manufacturière" > Industrie manufacturière</a> </div> <h2 class="card__title h2"> <a href="https://www.salesforce.com/fr/blog/manufacturing-data-strategy/" target="_self">Industrie manufacturière : 4 étapes pour se lancer dans la GenAI</a> </h2> </header> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-2"> Jamais l’intelligence artificielle n’avait suscité autant d’engouement au sein de l’industrie manufacturière. En effet, les capacités d’automatisation de cette technologie présentent un potentiel immense pour fluidifier les processus de fabrication et optimiser les… </p> </div> </div> <div class="card__ornaments-container"> <a href="https://www.salesforce.com/fr/blog/manufacturing-data-strategy/" class="card__thumbnail" aria-label="Lire Industrie manufacturière : 4 étapes pour se lancer dans la GenAI" tabindex="-1" target="_self" > <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/02/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg" sizes="(min-width: 48em) 50vw, 100vw" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/02/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg 1500w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/02/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/02/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/02/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg?w=1024&h=576 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/02/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg?w=150&h=84 150w" alt="" loading="eager" fetchpriority="high" /></span> </a> </div> </article> </div> </div> <div class="grid grid--curated js-intersection"> <article class="card bt-sm sp-l-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/jean-michel-mougeolle-lhomme-a-lorigine-du-french-touch-dreamin/" class="card__thumbnail" aria-label="Read Jean-Michel Mougeolle, l’homme à l’origine du French Touch Dreamin’" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/jm-mougeolle-trailblazer.png?w=300" sizes="(min-width: 48em) 66vw, 100vw" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/jm-mougeolle-trailblazer.png 1500w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/jm-mougeolle-trailblazer.png?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/jm-mougeolle-trailblazer.png?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/jm-mougeolle-trailblazer.png?w=1024&h=576 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/jm-mougeolle-trailblazer.png?w=150&h=84 150w" alt="Portrait de Jean-Michel Mougeolle" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/trailblazer-community/" class="sf-tag topic topic--trailblazer-community sf-tag--trailblazer-community" aria-label="Classé dans la catégorie Communauté Trailblazer" > Communauté Trailblazer</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/jean-michel-mougeolle-lhomme-a-lorigine-du-french-touch-dreamin/" target="_self"> Jean-Michel Mougeolle, l’homme à l’origine du French Touch Dreamin’ </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> Jean-Michel Mougeolle, fondateur de SharinPix, aime à se définir comme un assembleur malin de technologies. Développeur à ses débuts, puis directeur des systèmes d’information, il découvre Salesforce en 2009 et devient vite un… </p> </div> </div> </article> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/holiday-shopping-predictions/" class="card__thumbnail" aria-label="Read 5 prévisions pour maximiser vos ventes durant les fêtes 2024" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg?w=300" sizes="(min-width: 48em) 33vw, 170px" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg 2121w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg?w=300&h=200 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg?w=768&h=512 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg?w=1024&h=683 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg?w=1536&h=1024 1536w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg?w=2048&h=1365 2048w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/11/GettyImages-1168079213-1.jpg?w=150&h=100 150w" alt="Three women stand in a mall holding wrapped boxes. Holiday shopping predictions say it’s likely they paid for them with credit cards." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/retail-2/" class="sf-tag topic topic--retail-2 sf-tag--retail-2" aria-label="Classé dans la catégorie Retail" > Retail</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/holiday-shopping-predictions/" target="_self"> 5 prévisions pour maximiser vos ventes durant les fêtes 2024 </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> Nos prévisions d'achats pour les fêtes de fin d'année annoncent une saison difficile pour les clients et les retailers. Découvrez comment augmenter vos ventes. </p> </div> </div> </article> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/what-are-large-language-models/" class="card__thumbnail" aria-label="Read Que sont les Large Language Models (LLM) ?" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/08/GettyImages-1425214129.jpg?w=300" sizes="(min-width: 48em) 33vw, 170px" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/08/GettyImages-1425214129.jpg 1500w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/08/GettyImages-1425214129.jpg?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/08/GettyImages-1425214129.jpg?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/08/GettyImages-1425214129.jpg?w=1024&h=576 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2023/08/GettyImages-1425214129.jpg?w=150&h=84 150w" alt="Two coworkers, a man and a woman, sit at a table in a warehouse, looking at a laptop / large language models" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/generative-ai/" class="sf-tag topic topic--generative-ai sf-tag--generative-ai" aria-label="Classé dans la catégorie IA générative" > IA générative</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/what-are-large-language-models/" target="_self"> Que sont les Large Language Models (LLM) ? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> L'IA générative peut aider les entreprises à gagner en efficacité et à mieux interagir avec les clients. Obtenez plus d'informations sur les Large Language Models, la technologie à la source de tous les possibles. </p> </div> </div> </article> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/commerce-eres-lacoste-vilebrequin/" class="card__thumbnail" aria-label="Read E-commerce, IA, Commerce Cloud : les 3 idées d’ERES, Lacoste et Vilebrequin pour performer " tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/ecommerce-roundtable-lacoste-eres-vilebrequin-fr.jpg?w=300" sizes="(min-width: 48em) 33vw, 170px" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/ecommerce-roundtable-lacoste-eres-vilebrequin-fr.jpg 934w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/ecommerce-roundtable-lacoste-eres-vilebrequin-fr.jpg?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/ecommerce-roundtable-lacoste-eres-vilebrequin-fr.jpg?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/ecommerce-roundtable-lacoste-eres-vilebrequin-fr.jpg?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/commerce/" class="sf-tag topic topic--commerce sf-tag--commerce" aria-label="Classé dans la catégorie Commerce" > Commerce</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/commerce-eres-lacoste-vilebrequin/" target="_self"> E-commerce, IA, Commerce Cloud : les 3 idées d’ERES, Lacoste et Vilebrequin pour performer </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> Alors que l’IA générative se retrouve sur toutes les roadmaps des retailers, Salesforce a recueilli auprès de trois marques emblématiques les résultats de leurs expérimentations sur cette technologie prometteuse, ou l’exploration de nouvelles… </p> </div> </div> </article> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/frederique-mounier-architecte-salesforce-de-la-reconversion-au-mentorat/" class="card__thumbnail" aria-label="Read Frédérique Mounier, Architecte Salesforce : de la reconversion au mentorat" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/frederique-mounier-trailblazer.png?w=300" sizes="(min-width: 48em) 33vw, 170px" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/frederique-mounier-trailblazer.png 1500w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/frederique-mounier-trailblazer.png?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/frederique-mounier-trailblazer.png?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/frederique-mounier-trailblazer.png?w=1024&h=576 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/frederique-mounier-trailblazer.png?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/trailblazer-community/" class="sf-tag topic topic--trailblazer-community sf-tag--trailblazer-community" aria-label="Classé dans la catégorie Communauté Trailblazer" > Communauté Trailblazer</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/frederique-mounier-architecte-salesforce-de-la-reconversion-au-mentorat/" target="_self"> Frédérique Mounier, Architecte Salesforce : de la reconversion au mentorat </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> Frédérique Mounir a surmonté les obstacles d’une reconversion dans la tech et accompagne désormais ceux qui aspirent à une seconde carrière épanouissante. </p> </div> </div> </article> </div> </div> </div> <div class="container"> <div class="grid grid--secondary-posts sp-xxxl js-intersection"> <article class="card sp-bottom-l-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/trailblazer-julie-boncour/" class="card__thumbnail" aria-label="Read Trailblazers : Julie Boncour, parcours d’une Golden Hoodie" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/julie-boncour-trailblazer.png?w=300" sizes="(min-width: 48em) 66vw, 100vw" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/julie-boncour-trailblazer.png 1500w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/julie-boncour-trailblazer.png?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/julie-boncour-trailblazer.png?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/julie-boncour-trailblazer.png?w=1024&h=576 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/julie-boncour-trailblazer.png?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/trailblazer-community/" class="sf-tag topic topic--trailblazer-community sf-tag--trailblazer-community" aria-label="Classé dans la catégorie Communauté Trailblazer" > Communauté Trailblazer</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/trailblazer-julie-boncour/" target="_self"> Trailblazers : Julie Boncour, parcours d’une Golden Hoodie </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> Julie Boncour a évolué professionnellement en même temps que la plateforme Salesforce. Nommée Golden Hoodie en 2017, elle s’investit dans plusieurs groupes d’utilisateur pour se nourrir du réseau et partager des bonnes pratiques. </p> </div> </div> </article> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/plan-de-tournee-service-terrain/" class="card__thumbnail" aria-label="Read Plan de tournée : quand l’IA facilite le service client terrain" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/plan-de-tournee-field-service.jpeg?w=300" sizes="(min-width: 768px) 33vw, 170px" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/plan-de-tournee-field-service.jpeg 1500w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/plan-de-tournee-field-service.jpeg?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/plan-de-tournee-field-service.jpeg?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/plan-de-tournee-field-service.jpeg?w=1024&h=576 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/11/plan-de-tournee-field-service.jpeg?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/field-service/" class="sf-tag topic topic--field-service sf-tag--field-service" aria-label="Classé dans la catégorie Service client de terrain" > Service client de terrain</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/plan-de-tournee-service-terrain/" target="_self"> Plan de tournée : quand l’IA facilite le service client terrain </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> Choisir une solution pour orchestrer le plan de tournée des opérations de terrain nécessite le plus grand soin et le recours à l'IA. </p> </div> </div> </article> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/fr/blog/securite-des-donnees-6-questions-a-se-poser/" class="card__thumbnail" aria-label="Read Sécurité des données : 6 questions à se poser" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/data-security-blog-fr.jpg?w=300" sizes="(min-width: 768px) 33vw, 170px" srcset="https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/data-security-blog-fr.jpg 1499w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/data-security-blog-fr.jpg?w=300&h=169 300w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/data-security-blog-fr.jpg?w=768&h=432 768w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/data-security-blog-fr.jpg?w=1024&h=577 1024w, https://www.salesforce.com/fr/blog/wp-content/uploads/sites/15/2024/10/data-security-blog-fr.jpg?w=150&h=84 150w" alt="Une illustration représente une femme assise sur un grand data center, entourée de symboles représentant des mesures de sécurité." loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/fr/blog/category/it/" class="sf-tag topic topic--it sf-tag--it" aria-label="Classé dans la catégorie Informatique" > Informatique</a> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/fr/blog/securite-des-donnees-6-questions-a-se-poser/" target="_self"> Sécurité des données : 6 questions à se poser </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/fr/blog/author/salesforce/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> </div> <div class="card__excerpt"> <p class="body-3"> 87 % des décideurs de l’IT estiment que l’IA générative cause des risques inédits. 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