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Adobe Target | Adobe Marketing Cloud
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id="ProductsPanel"> <div class="SiteHeaderColumnSingle"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Top destinations</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud.html?promoid=JQPEQ" id="Products_Topdestinations_AdobeCreativeCloud">Adobe Creative Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/cs6.html?promoid=JOLIS" id="Product_Topdestinationss_CreativeSuite6">Creative Suite 6</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/marketing?promoid=JOLIT" id="Products_Topdestinations_AdobeMarketingCloud">Adobe Marketing Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/acrobat.html?promoid=JOLIR" id="Products_Topdestinations_Acrobat">Acrobat</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/photoshop.html?promoid=JOLIW" id="Products_Topdestinations_Photoshop">Photoshop</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/sitecatalyst.html?promoid=KAWQH" id="Product_Topdestinationss_SiteCatalyst">SiteCatalyst</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/students.html?marketSegment=EDU&promoid=KFKQD" id="Product_Topdestinationss_Students">Students</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/elements-family.html?promoid=JOLIV" id="Product_Topdestinationss_Elementsfamily">Elements family</a></li> </ul> </div> </div> <div class="SiteHeaderColumnDouble SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Adobe Creative Cloud</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud.html?promoid=KAUBZ" id="Products_AdobeCreativeCloud_WhatisAdobeCreativeCloud">What is Adobe Creative Cloud?</a></li> </ul> <div class="SiteHeaderColumn-1"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/design.html?promoid=KFKPZ" id="Products_AdobeCreativeCloud_Design">Design</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/web.html?promoid=KFKQC" id="Products_AdobeCreativeCloud_Web">Web</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/photography.html?promoid=KFKQA" id="Products_AdobeCreativeCloud_Photography">Photography</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/video.html?promoid=KFKQB" id="Products_AdobeCreativeCloud_Video">Video</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/students.html?marketSegment=EDU&promoid=JUTMG" id="Products_AdobeCreativeCloud_Students">Students</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/teams.html?promoid=JZVVU" id="Products_AdobeCreativeCloud_Teams">Teams</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/enterprise.html?promoid=KFKPX" id="Products_AdobeCreativeCloud_Enterprise">Enterprise</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/enterprise/education.html?promoid=KFKQE" id="Products_AdobeCreativeCloud_Educationalinstitutions">Educational institutions</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/enterprise.html?promoid=KFKPY" id="Products_AdobeCreativeCloud_Government">Government</a></li> </ul> </div> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">Design and photography</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/photoshop.html?promoid=KAUCA" id="Products_DesignandPhotography_Photoshop">Photoshop</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/illustrator.html?promoid=KAUCB" id="Products_DesignandPhotography_Illustrator">Illustrator</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/indesign.html?promoid=KAUCC" id="Products_DesignandPhotography_InDesign">InDesign</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/muse.html?promoid=KAUCE" id="Products_DesignandPhotography_AdobeMuse">Adobe Muse</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/photoshop-lightroom.html?promoid=KAUCD" id="Products_DesignandPhotography_Lightroom">Lightroom</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Video</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/premiere.html?promoid=KAUCJ" id="Products_Video_AdobePremiere">Adobe Premiere</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/aftereffects.html?promoid=KAUCK" id="Products_Video_AfterEffects">After Effects</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">Web development and HTML5</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://html.adobe.com/edge/?promoid=KAGMS" target="_blank" id="Products_WebdevelopmentHTML5_EdgeToolsServices">Edge Tools & <span class="SiteHeaderIconNewWindowNoWrap">Services<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/dreamweaver.html?promoid=KAUCF" id="Products_WebdevelopmentHTML5_Dreamweaver">Dreamweaver</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://gaming.adobe.com/?promoid=KAUCG" target="_blank" id="Products_WebdevelopmentHTML5_Gaming"><span class="SiteHeaderIconNewWindowNoWrap">Gaming<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div> <div class="SiteHeaderColumnDouble SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Adobe Marketing Cloud</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/digital-marketing.html?promoid=KAUCL" id="Products_AdobeMarketingCloud_WhatisAdobeMarketingCloud">What is Adobe Marketing Cloud?</a></li> </ul> <div class="SiteHeaderColumn-1"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/digital-analytics.html?promoid=KAVVU" id="Products_AdobeMarketingCloud_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/social-marketing.html?promoid=KAVVV" id="Products_AdobeMarketingCloud_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/web-experience-management.html?promoid=KAVVX" id="Products_AdobeMarketingCloud_Webexperiencemanagement">Web experience management</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/testing-targeting.html?promoid=KAVVW" id="Products_AdobeMarketingCloud_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/media-optimization.html?promoid=KAVVY" id="Products_AdobeMarketingCloud_Mediaoptimization">Media optimization</a></li> </ul> </div> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">Analytics</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/sitecatalyst.html?promoid=KAUCM" id="Products_Analytics_SiteCatalyst">SiteCatalyst</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/discover.html?promoid=KAUCN" id="Products_Analytics_AdobeDiscover">Adobe Discover</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/insight.html?promoid=KAUCO" id="Products_Analytics_Insight">Insight</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Social</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/social-marketing.html?promoid=KAUCP" id="Products_Social_AdobeSocial">Adobe Social</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Experience Manager</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/cq.html?promoid=KAUCQ" id="Products_ExperienceManager_CQ">CQ</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/scene7.html?promoid=KAUCR" id="Products_ExperienceManager_Scene7">Scene7</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">Target</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/testandtarget.html?promoid=KAUCS" id="Products_Target_TestTarget">Test&Target</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/recommendations.html?promoid=KAUCT" id="Products_Target_Recommendations">Recommendations</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/searchandpromote.html?promoid=KAUCU" id="Products_Target_SearchPromote">Search&Promote</a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">Media Optimizer</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/adlens.html?promoid=KAUCV" id="Products_MediaOptimizer_AdLens">AdLens</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/audiencemanager.html?promoid=KAUCW" id="Products_MediaOptimizer_AudienceManager">AudienceManager</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/audienceresearch.html?promoid=KAUCX" id="Products_MediaOptimizer_AudienceResearch">AudienceResearch</a></li> </ul> </div> </div> </div> <div class="SiteHeaderColumnSingle SiteHeaderShadowLeft"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeader">Document services</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/acrobat.html?promoid=KAUCY" id="Products_DocumentServices_Acrobat">Acrobat</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/https://www.echosign.adobe.com/en/home.html?promoid=KAUDB" target="_blank" class="SiteHeaderLinkNewWindow" id="Products_DocumentServices_EchoSign"><span class="SiteHeaderIconNewWindowNoWrap">EchoSign<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/https://www.acrobat.com/formscentral/en/home.html?promoid=KAUCZ" target="_blank" id="Products_DocumentServices_FormsCentral"><span class="SiteHeaderIconNewWindowNoWrap">FormsCentral<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/https://www.acrobat.com/sendnow/en/home.html?promoid=KAUDA" target="_blank" id="Products_DocumentServices_SendNow"><span class="SiteHeaderIconNewWindowNoWrap">SendNow<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/https://www.acrobat.com/welcome/en/home.html?promoid=KAUDC" target="_blank" id="Products_DocumentServices_Acrobatcom"><span class="SiteHeaderIconNewWindowNoWrap">Acrobat.com<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeader">Publishing</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/digital-publishing-suite-family.html?promoid=JOLIU" id="Products_Publishing_DigitalPublishingSuite">Digital Publishing Suite</a></li> </ul> </div> </div> <br style="clear: both"/> <div class="SiteHeaderRow"> <ul class="SiteHeaderRightLink"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/catalog.html?promoid=JOOTH" id="Products_Seeallproducts">See all products</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shBusinessSolutions"> <a href="/web/20130827193006/http://www.adobe.com/solutions.html?promoid=KAWQJ" id="shBusinessSolutionsLink" class="SiteHeaderBarLink">Business solutions</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Double" id="BusinessSolutionsPanel"> <div class="SiteHeaderRow"> <div class="SiteHeaderColumn-1"> <p class="SiteHeaderPanelHeaderSmall">By business need</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/digital-analytics.html?promoid=JOLJB" id="BusinessSolutions_Bybusinessneed_Digitalanalytics">Digital analytics</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/digital-publishing.html?promoid=JOLJA" id="BusinessSolutions_Bybusinessneed_Digitalpublishing">Digital publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/acrobat.html?promoid=KAWSC" id="BusinessSolutions_Bybusinessneed_Documentmanagement">Document management</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/media-optimization.html?promoid=JOLIX" id="BusinessSolutions_Bybusinessneed_Mediaoptimization">Media optimization</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/social-marketing.html?promoid=JZPNO" id="BusinessSolutions_Bybusinessneed_Socialmarketing">Social marketing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/testing-targeting.html?promoid=KAXLU" id="BusinessSolutions_Bybusinessneed_Testingandtargeting">Testing and targeting</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/products/creativecloud/video.html?promoid=KAUDD" id="BusinessSolutions_Bybusinessneed_Videoeditingandserving">Video editing and serving</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://html.adobe.com/?promoid=JZEFF" target="_blank" class="SiteHeaderLinkNewWindow" id="BusinessSolutions_Bybusinessneed_Webdevelopment">Web <span class="SiteHeaderIconNewWindowNoWrap">development<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/web-experience-management.html?promoid=JOOYM" id="BusinessSolutions_Bybusinessneed_Webexperiencemanagement">Web experience management</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions.html?promoid=JOOTI" id="BusinessSolutions_Seeallbusinessneeds">See all business needs</a></li> </ul> </div> <div class="SiteHeaderColumn-2"> <p class="SiteHeaderPanelHeaderSmall">By industry</p> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/broadcasting.html?promoid=JOLIY" id="BusinessSolutions_Byindustry_Broadcast">Broadcast</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/education.html?marketSegment=EDU&promoid=JOLIZ" id="BusinessSolutions_Byindustry_Education">Education</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/financial-services.html?promoid=KAUDE" id="BusinessSolutions_Byindustry_Financialservices">Financial services</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/government.html?promoid=KAUDF" id="BusinessSolutions_Byindustry_Government">Government</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/digital-publishing.html?promoid=KAUDG" id="BusinessSolutions_Byindustry_Publishing">Publishing</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/retail.html?promoid=KAWSD" id="BusinessSolutions_Byindustry_Retail">Retail</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions.html?promoid=KAUDH" id="BusinessSolutions_Seeallindustries">See all industries</a></li> </ul> </div> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shSupportLearning"> <a href="https://web.archive.org/web/20130827193006/http://helpx.adobe.com/support/?promoid=KAWQK" id="shSupportLearningLink" class="SiteHeaderBarLink">Support & Learning</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="SupportLearningPanel"> <div class="SiteHeaderRow"> <p class="SiteHeaderPanelHeaderSmall">I need help</p> <ul> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://helpx.adobe.com/support/?promoid=JZEFP" id="SupportLearning_Ineedhelp_Products">Products</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://helpx.adobe.com/creative-cloud/topics/getting-started.html?promoid=JZEFO" id="SupportLearning_Ineedhelp_AdobeCreativeCloud">Adobe Creative Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://helpx.adobe.com/marketing-cloud.html?promoid=KAWSE" id="SupportLearning_Ineedhelp_AdobeMarketingCloud">Adobe Marketing Cloud</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://forums.adobe.com/index.jspa?promoid=JZEFM" target="_blank" id="SupportLearning_Ineedhelp_Forums"><span class="SiteHeaderIconNewWindowNoWrap">Forums<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> <p class="SiteHeaderPanelHeaderSmall">I want to learn</p> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://helpx.adobe.com/learning.html?promoid=KAUDK" id="SupportLearning_Iwanttolearn_Trainingandtutorials">Training and tutorials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://training.adobe.com/certification.html?promoid=KAUDM" target="_blank" id="SupportLearning_Iwanttolearn_Certification"><span class="SiteHeaderIconNewWindowNoWrap">Certification<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/devnet.html?promoid=KAUDN" id="SupportLearning_Iwanttolearn_AdobeDeveloperConnection">Adobe Developer Connection</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/designcenter.html?promoid=KAUDO" id="SupportLearning_Iwanttolearn_AdobeDesignCenter">Adobe Design Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://tv.adobe.com/?promoid=KFELF" target="_blank" id="SupportLearning_Iwanttolearn_AdobeTV">Adobe <span class="SiteHeaderIconNewWindowNoWrap">TV<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/solutions/digital-marketing/guides.html?promoid=KAWSF" id="SupportLearning_Iwanttolearn_AdobeMarketingCenter">Adobe Marketing Center</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://labs.adobe.com/?promoid=JZEFQ" target="_blank" id="SupportLearning_Iwanttolearn_AdobeLabs">Adobe <span class="SiteHeaderIconNewWindowNoWrap">Labs<span class="SiteHeaderIconNewWindow"> [opens in a new window]</span></span></a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shDownload"> <a href="/web/20130827193006/http://www.adobe.com/downloads/?promoid=KAWQL" id="shDownloadLink" class="SiteHeaderBarLink">Download</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="DownloadPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/downloads/?promoid=JZEFS" id="Download_Producttrials">Product trials</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://get.adobe.com/flashplayer/?promoid=JZEFT" id="Download_AdobeFlashPlayer">Adobe Flash Player</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://get.adobe.com/reader/?promoid=JZEFU" id="Download_AdobeReader">Adobe Reader</a></li> <li class="SiteHeaderPanelLink"><a href="https://web.archive.org/web/20130827193006/http://get.adobe.com/air/?promoid=JZEFV" id="Download_AdobeAIR">Adobe AIR</a></li> </ul> <ul class="SiteHeaderPanelLinkNoBottom"> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/downloads/?promoid=JZEFW" id="Download_Seealldownloads">See all downloads</a></li> </ul> </div> </div> </div> <div class="SiteHeaderDropdownLink SiteHeaderBarItem" id="shCompany"> <a href="/web/20130827193006/http://www.adobe.com/company.html?promoid=KAWQM" id="shCompanyLink" class="SiteHeaderBarLink">Company</a> <div class="SiteHeaderDropPanel SiteHeaderDropdown-Single" id="CompanyPanel"> <div class="SiteHeaderRow"> <ul> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/careers.html?promoid=JZEFX" id="Company_CareersatAdobe">Careers at Adobe</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/aboutadobe/invrelations/?promoid=JZEFZ" id="Company_InvestorRelations">Investor Relations</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/aboutadobe/pressroom/?promoid=JZEGA" id="Company_Newsroom">Newsroom</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/privacy.html?promoid=JZEGB" id="Company_Privacy">Privacy</a></li> <li class="SiteHeaderPanelLink"><a href="/web/20130827193006/http://www.adobe.com/corporate-responsibility.html?promoid=JZEFY" id="Company_CorporateResponsibility">Corporate Responsibility</a></li> <li class="SiteHeaderPanelLink"><a 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class="SiteHeaderSearch"> <input title="Search" type="text" id="search-input" name="term" maxlength="1000"/> <input type="hidden" id="searchbuddy-loc" name="loc" value="en_us"/> <button type="submit" id="search-submit" class="icon-replace search">Search</button> </div> </div> <div class="SiteHeaderUser"> <div id="shSignInBlock"> <a id="shInfo" class="SiteHeaderUserItem SiteHeaderInfo">Info</a> <a href="/web/20130827193006/http://www.adobe.com/account/sign-in.adobedotcom.html" id="shSignIn" class="SiteHeaderUserItem LinkStrong">Sign in</a> <div class="SiteHeaderPopPanelShadow width-250" id="InfoPanelShadow" style="display: none;"></div> <div class="SiteHeaderPopPanel width-250" id="InfoPanel" style="display: none;"> <div class="SiteHeaderPanelRow"> <span class="SiteHeaderPanelHeader">Why sign in?</span> Sign in to manage your account and access trial downloads, product extensions, community areas, and more. </div> </div> </div> <a 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class="SiteHeaderUserItem">Privacy</a> <a href="/web/20130827193006/http://www.adobe.com/go/gnav_myadobe_en_us" id="shMyAdobe" class="SiteHeaderUserItem">My Adobe</a> </div> </div> </form> <div id="SiteHeaderMobile" class="SiteHeaderMobile LayoutHidden LayoutSlim Text TextSmall"> <a href="/web/20130827193006/http://www.adobe.com/go/gnav_adobe_logo_en_us" id="shHomeMobile" class="SiteHeaderHome SiteHeaderHomeMobile">Adobe</a> <div class="SiteHeaderBar SiteHeaderBarMobile" id="shBarMobile"> <span class="SiteHeaderBarItemMobile SiteHeaderBarItemMobileNoLeftBorder" id="shProductsMobileSpan"><a href="/web/20130827193006/http://www.adobe.com/go/gnav_products_en_us" id="shProductsMobile" class="SiteHeaderBarLink">Products</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileSpan"><a href="#" id="shSectionsMobile" class="SiteHeaderArrowMobile SiteHeaderBarLink">Sections</a></span> <span class="SiteHeaderBarItemMobile" id="shSectionsMobileBuy"><a 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var params = { storeName: params.storeName, locale: params.locale, productKey: params.categoryPath, priceObject: { price: { orginalPriceWithoutTax: params.originalPrice, priceWithoutTax: params.price, taxCode: params.taxCode || "" }, priceTypeKey: params.distributionMethod }, currencyObject: { delimiter: params.delimiter || ",", formatString: currency.FORMATSTRING, iso3Code: currency.CODE, symbol: currency.SYMBOL, usePrecision: params.usePrecision }, showCentDelim : params.showCentDelim || false, type: params.type }; return params; }, isSubscription: function(serviceCommitment, termType) { return (serviceCommitment == this.SubscriptionItemText && (termType == this.TermTypeMonth || termType == this.TermTypeYear)); }, subscriptionItem: function(serviceCommitment, termType) { return (termType == this.TermTypeMonth && (serviceCommitment == this.TermTypeMonth || serviceCommitment == this.TermTypeYear)); }, getSubscriptionText: function(serviceCommitment, termType) { if (this.isSubscription(serviceCommitment, termType)) { if (termType === this.TermTypeMonth) { return this.SubMonthText; } else if (termType === this.TermTypeYear) { return this.SubYearText; } } else if (this.subscriptionItem(serviceCommitment, termType)) { if (serviceCommitment === this.TermTypeMonth) { return this.FullSubMonthText; } else if (serviceCommitment === this.TermTypeYear) { return this.FullSubYearText; } } return ""; }, getSubscriptionPriceText: function(serviceCommitment, termType) { if (this.isSubscription(serviceCommitment, termType)) { if (termType === this.TermTypeMonth) { return this.PriceMonthText; } else if (termType === this.TermTypeYear) { return this.PriceYearText; } } else if (this.subscriptionItem(serviceCommitment, termType)) { return this.PriceMonthText; } return ""; } }; </script> </div> <div id="modalContent" style="display:none;"></div> </div> <!--googleon: all--></div> <div class="Link LayoutScrollH LayoutMaxH" id="top"> <div class="parbase compbase breadcrumb"><div class="LayoutHeader LayoutBreakAfter Link"> <div class="LayoutHeaderPath"> <div class="LayoutCellSides LinkStrong LayoutH IconAlign"> <span class="LayoutHItem LayoutSmallGutterRight"> <a href="/web/20130827193006/http://www.adobe.com/solutions/digital-marketing.html"> Adobe Marketing Cloud</a> </span> <span class="LayoutSmallGutterRight LayoutHItem">/</span> </div> </div> </div> </div> <div class="LayoutH"> <h1 id="subcrumb" class="TextH1 LayoutCellSides LayoutSmallCellVSides"> Adobe Target</h1> </div> </div> <div class="LayoutBody TextSmall Link"> <div class="parsys gridparsys contentbody"><div class="parbase compbase contentbody-subnavpanel section subnavpanel"><div class="SubNav LayoutBreakAfter TextUppercase SubNavPanel "> <div class="SubNavExploded LayoutRight"> <div class="PanelFillLight"> <div class="LayoutH"> <div class="LayoutHItem"> <a href="/web/20130827193006/http://www.adobe.com/solutions/digital-marketing.html" class="LayoutBigCellSides LayoutBlock" target="_self"> <span> Overview</span> </a> </div> <div class="LayoutHItem"> <a href="/web/20130827193006/http://www.adobe.com/solutions/digital-analytics.html" class="LayoutBigCellSides LayoutBlock" target="_self"> <span> Analytics</span> </a> </div> <div class="LayoutHItem"> <span class="LayoutBigCellSides LayoutBlock SubNavPanelSelected"> <span> Testing and targeting</span> </span> </div> <div class="LayoutHItem"> <a href="/web/20130827193006/http://www.adobe.com/solutions/social-marketing.html" class="LayoutBigCellSides LayoutBlock" target="_self"> <span> Social</span> </a> </div> <div class="LayoutHItem"> <a href="/web/20130827193006/http://www.adobe.com/solutions/media-optimization.html" class="LayoutBigCellSides LayoutBlock" target="_self"> <span> Media Optimization</span> </a> </div> <div class="LayoutHItem"> <a href="/web/20130827193006/http://www.adobe.com/solutions/web-experience-management.html" class="LayoutBigCellSides LayoutBlock" target="_self"> <span> Web Experience Management</span> </a> </div> <div class="LayoutHItem"> <a href="/web/20130827193006/http://www.adobe.com/solutions/digital-marketing/resources.html" class="LayoutBigCellSides LayoutBlock" target="_self"> <span> Resources</span> </a> </div> </div> </div> </div> </div> </div> <div class="contentbody-rawhtml rawhtml section"> <div id="target-marquee" class="amc-marquee content-group"> <div class="amc-header"> <h2>Turn good customers into even better ones.</h2> <h3>Less than half of all sites serve personalized content. Yet relevant content yields better results. Adobe can help you make the leap.</h3> <p> <a name="solutionOverviewBtn" href="https://web.archive.org/web/20130827193006/http://s7d9.scene7.com/e2/AdobeDemandCreative/Video/Offers/amc/amc_explainer_target_MP4.mp4"><img src="https://web.archive.org/web/20130827193006im_/http://www.adobe.com/special/products/marketing-cloud/assets/images/adobe-marketing-cloud.marquee-play.45x45.png" alt="See how"/>See how Target works ›</a> </p> </div> <script type="text/javascript"> // <![CDATA[ (function($) { $("a[name=solutionOverviewBtn]").bind("click", { width: "640", height: "360", target: "modalVideo", href: "/special/products/marketing-cloud/assets/video/amc-explainer-target.html", title: "Adobe Target" }, adobe.fn.handleModalButton); })(jQuery); // ]]> </script> </div> <style> .amc-marquee{background:#333 no-repeat 0 0; color:#fff; height:450px; position:relative;} .amc-header{color:#fff; bottom:92px; left:40px; position:absolute; max-width:360px;} .amc-header h2{font-size:36px; font-weight:100; line-height:38px; margin:0 0 14px;} .amc-header h3{font-size:22px; font-weight:100; line-height:26px; margin-bottom:32px;} .amc-header p{font-size:18px; font-weight:400; line-height:20px;} .amc-header a{color:#9ce; display:inline-block; line-height:28px; white-space:nowrap;} .amc-header a:hover{color:#9ce;} .amc-header p img{float:left; margin:-10px 10px 0 0;} #target-marquee{background-image:url(https://web.archive.org/web/20130827193006im_/http://www.adobe.com/special/products/marketing-cloud/assets/images/adobe-marketing-cloud.testing.turn-good-customers-into-even-better-ones.940x450.jpg);} #target-marquee .amc-header a{color:#9ce; display:inline-block; line-height:28px; white-space:nowrap;} #target-marquee .amc-header a:hover{color:#9ce;} </style></div> <div class="contentbody-ccmcontent section ccmcontent"><div class="CCMContent LayoutSlim-1-2"> <div class="LayoutXLGutter LayoutXLCellTop"> <div class="parsys ccmcontentbody gridparsys"><div class="contentbody-ccmcontent-ccmcontentbody-gridset-colctrl parsys_column CCFluid12 Fluid1to600"><div class="parsys_column CCFluid12Col CCFluid12Break CCFluid12Span-7 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="contentbody-ccmcontent-ccmcontentbody-ttt ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-ccmcontentbody-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> </h3> <div class="LayoutSmallRow"> <p><span class="TextMarquee">What is Adobe Target?</span></p> <p> </p> <p><span class="TextLarge">Test, target, and personalize content across multiple devices. With Adobe® Target, you’ll have the tools you need to quickly discover what gets noticed, what increases conversion, and what keeps customers coming back for more.</span></p> </div> </div> </div> </div> </div> </div> </div><div class="parsys_column CCFluid12Col CCFluid12Span-5 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="contentbody-ccmcontent-ccmcontentbody-image parbase image section"><div class="LayoutRow LayoutCellSides"> <a href="https://web.archive.org/web/20130827193006/http://success.adobe.com/assets/en/downloads/whitepaper/19212_Adobe_Target_solution_overview_UE.pdf" target="_blank"><img title="Solution overview" alt="Solution overview" class="cq-dd-image LayoutImage LayoutRow ImageShadow" src="/web/20130827193006im_/http://www.adobe.com/content/dotcom/en/solutions/testing-targeting/_jcr_content/contentbody/ccmcontent/ccmcontentbody/image.adimg.mw.250.jpg/1376979270661.jpg"/></a></div> </div> <div class="contentbody-ccmcontent-ccmcontentbody-ttt-0 ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-ccmcontentbody-ttt-0" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> </h3> <div class="LayoutSmallRow"> <p><a href="https://web.archive.org/web/20130827193006/http://success.adobe.com/assets/en/downloads/whitepaper/19212_Adobe_Target_solution_overview_UE.pdf" target="_blank"><span class="TextMedium">Download the solution overview ›</span><span class="LayoutSmallGutterLeft Icon IconPillPdf"> </span></a></p> </div> </div> </div> </div> </div> </div> </div></div><div class="gridset_colctrl colctrl"></div> </div> </div> </div> </div> <div class="hr contentbody-hr section"><div class="LayoutRow RuleH"></div> </div> <div class="contentbody-ccmcontent-0 section ccmcontent"><div class="CCMContent LayoutSlim-1-2"> <div class="LayoutXLGutter LayoutXLCellTop"> <div class="parsys ccmcontentbody gridparsys"><div class="contentbody-ccmcontent-0-ccmcontentbody-ttt ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> </h3> <div class="LayoutSmallRow"> <p><span class="TextMarquee">Adobe Target capabilities.</span></p> </div> </div> </div> </div> </div> </div> <div class="contentbody-ccmcontent-0-ccmcontentbody-gridset-colctrl parsys_column CCFluid12 Fluid1to600"><div class="parsys_column CCFluid12Col CCFluid12Break CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="imagealign parbase contentbody-ccmcontent-0-ccmcontentbody-imagealign image section"> <div class="ImageAlign"> <div id="contentbody-ccmcontent_0-ccmcontentbody-imagealign" class="LayoutXLCell"> <div style="padding-left:56px;" class="TextLarge TextBreak LayoutBreakAfter LayoutPullout"> <div style="width:26px;float:left;clear:left;position:relative;left:-56px;margin-right:-56px" class="PulloutItem LayoutSlimGridColReset" id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign"> <img title="A/B testing" alt="A/B testing" class="cq-dd-image LayoutImage " src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-ab-testing-26x26.jpg"/></div> <div style="float:left;width:100%" class="PulloutItem LayoutSlimGridColReset"> <div class="parsys imagealigncontent"><div id="contentbody_ccmcontent_0_ccmcontentbody_imagealign_imagealigncontent"> <div class="ttt section"><div class="" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-imagealigncontent-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> A/B testing</h3> <div class="LayoutSmallRow"> <p><span class="TextMedium">Run concurrent A/B tests to quickly determine the best offers, messaging, and sequences of content for your different visitor segments, and then follow through on delivery.</span></p> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div><div class="parsys_column CCFluid12Col CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="imagealign parbase image section contentbody-ccmcontent-0-ccmcontentbody-imagealign-0"> <div class="ImageAlign"> <div id="contentbody-ccmcontent_0-ccmcontentbody-imagealign_0" class="LayoutXLCell"> <div style="padding-left:56px;" class="TextLarge TextBreak LayoutBreakAfter LayoutPullout"> <div style="width:26px;float:left;clear:left;position:relative;left:-56px;margin-right:-56px" class="PulloutItem LayoutSlimGridColReset" id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-0"> <img title="Multivariate Testing" alt="Multivariate Testing" class="cq-dd-image LayoutImage " src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-mv-testing-26x26.jpg"/></div> <div style="float:left;width:100%" class="PulloutItem LayoutSlimGridColReset"> <div class="parsys imagealigncontent"><div id="contentbody_ccmcontent_0_ccmcontentbody_imagealign_0_imagealigncontent"> <div class="ttt section"><div class="" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-0-imagealigncontent-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> Multivariate Testing</h3> <div class="LayoutSmallRow"> <p><span class="TextMedium">Use both full and partial factorial multivariate testing to determine the most impactful elements and best recipes for delivering real-time targeted content.</span></p> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div></div><div class="gridset_colctrl colctrl"></div> <div class="contentbody-ccmcontent-0-ccmcontentbody-gridset-colctrl-0 parsys_column CCFluid12 Fluid1to600"><div class="parsys_column CCFluid12Col CCFluid12Break CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="imagealign parbase image contentbody-ccmcontent-0-ccmcontentbody-imagealign-2 section"> <div class="ImageAlign"> <div id="contentbody-ccmcontent_0-ccmcontentbody-imagealign_2" class="LayoutXLCell"> <div style="padding-left:56px;" class="TextLarge TextBreak LayoutBreakAfter LayoutPullout"> <div style="width:26px;float:left;clear:left;position:relative;left:-56px;margin-right:-56px" class="PulloutItem LayoutSlimGridColReset" id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-2"> <img title="Segmentation" alt="Segmentation" class="cq-dd-image LayoutImage " src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-segmentation-26x26.jpg"/></div> <div style="float:left;width:100%" class="PulloutItem LayoutSlimGridColReset"> <div class="parsys imagealigncontent"><div id="contentbody_ccmcontent_0_ccmcontentbody_imagealign_2_imagealigncontent"> <div class="ttt section"><div class="" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-2-imagealigncontent-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> Segmentation</h3> <div class="LayoutSmallRow"> <p><span class="TextMedium"> Define customer segments from test results to understand the kind of content each segment prefers, and then deliver it.</span></p> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div><div class="parsys_column CCFluid12Col CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="imagealign parbase image contentbody-ccmcontent-0-ccmcontentbody-imagealign-3 section"> <div class="ImageAlign"> <div id="contentbody-ccmcontent_0-ccmcontentbody-imagealign_3" class="LayoutXLCell"> <div style="padding-left:56px;" class="TextLarge TextBreak LayoutBreakAfter LayoutPullout"> <div style="width:26px;float:left;clear:left;position:relative;left:-56px;margin-right:-56px" class="PulloutItem LayoutSlimGridColReset" id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-3"> <img title="Recommendations and cross-selling" alt="Recommendations and cross-selling" class="cq-dd-image LayoutImage " src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-recommendations-and-cross-selling-26x26.jpg"/></div> <div style="float:left;width:100%" class="PulloutItem LayoutSlimGridColReset"> <div class="parsys imagealigncontent"><div id="contentbody_ccmcontent_0_ccmcontentbody_imagealign_3_imagealigncontent"> <div class="ttt section"><div class="" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-3-imagealigncontent-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> Recommendations and cross-selling</h3> <div class="LayoutSmallRow"> <p><span class="TextMedium">Leverage historical and affinity data to automate content and product recommendations.</span></p> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div></div><div class="gridset_colctrl colctrl"></div> <div class="contentbody-ccmcontent-0-ccmcontentbody-gridset-colctrl-1 parsys_column CCFluid12 Fluid1to600"><div class="parsys_column CCFluid12Col CCFluid12Break CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="imagealign parbase image contentbody-ccmcontent-0-ccmcontentbody-imagealign-4 section"> <div class="ImageAlign"> <div id="contentbody-ccmcontent_0-ccmcontentbody-imagealign_4" class="LayoutXLCell"> <div style="padding-left:56px;" class="TextLarge TextBreak LayoutBreakAfter LayoutPullout"> <div style="width:26px;float:left;clear:left;position:relative;left:-56px;margin-right:-56px" class="PulloutItem LayoutSlimGridColReset" id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-4"> <img title="Rules-based targeting" alt="Rules-based targeting" class="cq-dd-image LayoutImage " src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-rules-based-targeting-26x26.jpg"/></div> <div style="float:left;width:100%" class="PulloutItem LayoutSlimGridColReset"> <div class="parsys imagealigncontent"><div id="contentbody_ccmcontent_0_ccmcontentbody_imagealign_4_imagealigncontent"> <div class="ttt section"><div class="" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-4-imagealigncontent-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> Rules-based targeting</h3> <div class="LayoutSmallRow"> <p><span class="TextMedium">Present marketing offers based on geolocation, past purchase behavior, category affinity, and other variables that prove effective in generating revenue gains.</span></p> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div><div class="parsys_column CCFluid12Col CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="imagealign parbase image contentbody-ccmcontent-0-ccmcontentbody-imagealign-1 section"> <div class="ImageAlign"> <div id="contentbody-ccmcontent_0-ccmcontentbody-imagealign_1" class="LayoutXLCell"> <div style="padding-left:56px;" class="TextLarge TextBreak LayoutBreakAfter LayoutPullout"> <div style="width:26px;float:left;clear:left;position:relative;left:-56px;margin-right:-56px" class="PulloutItem LayoutSlimGridColReset" id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-1"> <img title="Automated decisioning and behavioral targeting" alt="Automated decisioning and behavioral targeting" class="cq-dd-image LayoutImage " src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-automated-decisioning-and-behavioral-targeting-26x26.jpg"/></div> <div style="float:left;width:100%" class="PulloutItem LayoutSlimGridColReset"> <div class="parsys imagealigncontent"><div id="contentbody_ccmcontent_0_ccmcontentbody_imagealign_1_imagealigncontent"> <div class="ttt section"><div class="" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-ccmcontent-0-ccmcontentbody-imagealign-1-imagealigncontent-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> Automated decisioning and behavioral targeting</h3> <div class="LayoutSmallRow"> <p><span class="TextMedium">Automate the targeting of content — such as home page marketing banners — to individual visitors using a self-learning algorithmic approach designed to maximize conversion lift.</span></p> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div></div><div class="gridset_colctrl colctrl"></div> </div> </div> </div> </div> <div class="hr contentbody-hr-0 section"><div class="LayoutRow RuleH"></div> </div> <div class="caroslider parbase contentbody-caroslider section"><div class="CaroSlider LayoutBreakAfter RuleHBottom"> <div class="par contentbody-caroslider-par parsys CaroSliderWrapper LayoutH gridparsys"><div class="LayoutHItem"><div class="contentbody-caroslider-par-ccmcontent section ccmcontent"><div class="CCMContent LayoutSlim-1-2"> <div class="LayoutXLCell"> <div class="parsys ccmcontentbody gridparsys"><div class="contentbody-caroslider-par-ccmcontent-ccmcontentbody-gridset-colctrl parsys_column CCFluid12 Fluid1to600"><div class="parsys_column CCFluid12Col CCFluid12Break CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="ttt 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12-fold ROI in first 6 months." alt="Lenovo sees 12-fold ROI in first 6 months." class="cq-dd-image ImageShadow LayoutImage" src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-target-lenovo-306x180.jpg"/></span> <span style="overflow:hidden" class="LayoutPLeft LayoutPBottom"> <span style="height:1000px;width:1000px;" class="LayoutPLeft LayoutPTop PanelInvert Vis6"> </span> <span class="LayoutP LayoutSmallCellVSides LayoutSmallCellSides"> <span class="Icon LinkBoxInvert LayoutCellSides LayoutSmallCellVSides"> <span class="Icon IconSmallInvertArrowE"></span> </span></span> </span> </a> </div> </div><div style="float:left;width:100%" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> <a href="/web/20130827193006/http://www.adobe.com/video/solutions/digital-marketing/amc-customer-lenovo.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.html" target="_self" name="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-0"></a></h3> </div> </div> </div> <script defer="defer"> // <![CDATA[ (function($) { $("#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-0 a[name=content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-0]").bind("click", { width: "708", height: "398", target: "content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-0-ui", href: "/content/dotcom/en/video/solutions/digital-marketing/amc-customer-lenovo.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.deeplink-content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-0.jsmodal.html", title: "Adobe Marketing Cloud Customer - Lenovo" }, adobe.fn.handleModalButton); })(jQuery); if(deepLinkMap != null) { deepLinkMap['#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-0'] = 'content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-0'; } // ]]> </script> </div> </div> </div><div class="parsys_column CCFluid12Col CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="ttt contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH3 LayoutSmallRowBottom"> <a href="/web/20130827193006/http://www.adobe.com/video/solutions/digital-marketing/amc-customer-lenovo.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.html" title="Lenovo sees 12-fold ROI in first 6 months." target="_self" name="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt">Lenovo sees 12-fold ROI in first 6 months.</a></h3> <div class="LayoutSmallRow"> <p><span class="TextLarge">PC manufacturer Lenovo is building a Global Business Intelligence team to bring innovation to its marketing efforts. The team set high goals and is blowing through them using Adobe Marketing Cloud.</span></p> <p> </p> <p><span class="TextLarge"><a href="https://web.archive.org/web/20130827193006/http://s7d9.scene7.com/e2/AdobeDemandCreative/Video/Offers/amc/amc_customer_lenovo_MP4.mp4">Watch video ›</a></span></p> </div> </div> </div> </div> <script defer="defer"> // <![CDATA[ (function($) { $("#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt a[name=content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt]").bind("click", { width: "708", height: "398", target: "content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt-ui", href: "/content/dotcom/en/video/solutions/digital-marketing/amc-customer-lenovo.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.deeplink-content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt.jsmodal.html", title: "Adobe Marketing Cloud Customer - Lenovo" }, adobe.fn.handleModalButton); })(jQuery); if(deepLinkMap != null) { deepLinkMap['#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt'] = 'content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-ccmcontentbody-ttt'; } // ]]> </script> </div> </div> </div></div><div class="gridset_colctrl colctrl"></div> </div> </div> </div> </div> </div><div class="LayoutHItem"><div class="contentbody-caroslider-par-ccmcontent-0 section ccmcontent"><div class="CCMContent LayoutSlim-1-2"> <div class="LayoutXLCell"> <div class="parsys ccmcontentbody gridparsys"><div class="contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-gridset-colctrl parsys_column CCFluid12 Fluid1to600"><div class="parsys_column CCFluid12Col CCFluid12Break CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0 ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0" style="padding-left:326px;" class="LayoutSlimGridReset LayoutBreakAfter LayoutPullout"> <div style="width:306px;float:left;clear:left;position:relative;left:-326px;margin-right:-326px" class="PulloutItem LayoutSlimGridColReset"> <div class="ImageShadow LayoutRow LayoutImage LayoutMask" style="height:180px;width:306px;background-color:#000000"> <a name="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0" tabindex="0" class="LayoutP LayoutMax LinkButtonInvert LinkStrong TextSmall" href="/web/20130827193006/http://www.adobe.com/video/solutions/digital-marketing/amc-persona-aol.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.html"> <span class="LayoutPLeft LayoutPTop"> <img title="Who is Adobe Target for?" alt="Who is Adobe Target for?" class="cq-dd-image ImageShadow LayoutImage" src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-target-aol-306x180.jpg"/></span> <span style="overflow:hidden" class="LayoutPLeft LayoutPBottom"> <span style="height:1000px;width:1000px;" class="LayoutPLeft LayoutPTop PanelInvert Vis6"> </span> <span class="LayoutP LayoutSmallCellVSides LayoutSmallCellSides"> <span class="Icon LinkBoxInvert LayoutCellSides LayoutSmallCellVSides"> <span class="Icon IconSmallInvertArrowE"></span> </span></span> </span> </a> </div> </div><div style="float:left;width:100%" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> <a href="/web/20130827193006/http://www.adobe.com/video/solutions/digital-marketing/amc-persona-aol.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.html" target="_self" name="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0"></a></h3> </div> </div> </div> <script defer="defer"> // <![CDATA[ (function($) { $("#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0 a[name=content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0]").bind("click", { width: "708", height: "398", target: "content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0-ui", href: "/content/dotcom/en/video/solutions/digital-marketing/amc-persona-aol.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.deeplink-content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0.jsmodal.html", title: "Adobe Marketing Cloud Persona - AOL" }, adobe.fn.handleModalButton); })(jQuery); if(deepLinkMap != null) { deepLinkMap['#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0'] = 'content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-0'; } // ]]> </script> </div> </div> </div><div class="parsys_column CCFluid12Col CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH3 LayoutSmallRowBottom"> <a href="/web/20130827193006/http://www.adobe.com/video/solutions/digital-marketing/amc-persona-aol.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.html" title="Who is Adobe Target for?" target="_self" name="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt">Who is Adobe Target for?</a></h3> <div class="LayoutSmallRow"> <p><span class="TextLarge">When reeling in customers, digital marketers need to be as good with a net as they are a spear. They’re expected not only to attract new visitors, but to efficiently convert them and keep them coming back.</span></p> <p> </p> <p><span class="TextLarge"><a href="/web/20130827193006/http://www.adobe.com/solutions/digital-marketing/resources/resource-center.html#product=Adobe+Target">View resources for digital marketers ›</a></span></p> </div> </div> </div> </div> <script defer="defer"> // <![CDATA[ (function($) { $("#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt a[name=content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt]").bind("click", { width: "708", height: "398", target: "content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt-ui", href: "/content/dotcom/en/video/solutions/digital-marketing/amc-persona-aol.modaldisplay._s_content_s_dotcom_s_en_s_solutions_s_testing-targeting.deeplink-content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt.jsmodal.html", title: "Adobe Marketing Cloud Persona - AOL" }, adobe.fn.handleModalButton); })(jQuery); if(deepLinkMap != null) { deepLinkMap['#content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt'] = 'content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-0-ccmcontentbody-ttt'; } // ]]> </script> </div> </div> </div></div><div class="gridset_colctrl colctrl"></div> </div> </div> </div> </div> </div><div class="LayoutHItem"><div class="contentbody-caroslider-par-ccmcontent-1 section ccmcontent"><div class="CCMContent LayoutSlim-1-2"> <div class="LayoutXLCell"> <div class="parsys ccmcontentbody gridparsys"><div 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src="https://web.archive.org/web/20130827193006im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/solutions/testing-targeting/images/thumb-target-testing-tips-306x180.jpg.adimg.mw.306.png"/></div> </div><div style="float:left;width:100%" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH5 LayoutSmallRowBottom"> </h3> </div> </div> </div> </div> </div> </div><div class="parsys_column CCFluid12Col CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="ttt contentbody-caroslider-par-ccmcontent-1-ccmcontentbody-ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-solutions-testing-targeting-contentbody-caroslider-par-ccmcontent-1-ccmcontentbody-ttt" class="LayoutSlimGridReset"> <div style="" class="TextSmall PulloutItem LayoutSlimGridColReset"> <div class="LayoutRow"> <h3 class="TextH3 LayoutSmallRowBottom"> Top Testing and Targeting Tips for 2013.</h3> <div class="LayoutSmallRow"> <p><span class="TextLarge">Create relevant, targeted, and timely customer experiences.</span></p> <p> </p> <p><span class="TextLarge"><a href="https://web.archive.org/web/20130827193006/http://apps.enterprise.adobe.com/go/701a0000000mvOGAAY">Download the report ›</a></span></p> </div> </div> </div> </div> </div> </div> </div></div><div class="gridset_colctrl colctrl"></div> </div> </div> </div> </div> </div><div class="LayoutHItem"><div class="contentbody-caroslider-par-ccmcontent-2 section ccmcontent"><div class="CCMContent LayoutSlim-1-2"> <div class="LayoutXLCell"> <div class="parsys ccmcontentbody gridparsys"><div class="contentbody-caroslider-par-ccmcontent-2-ccmcontentbody-gridset-colctrl parsys_column CCFluid12 Fluid1to600"><div class="parsys_column CCFluid12Col CCFluid12Break CCFluid12Span-6 Fluid1to600Col Fluid1to600Break Fluid1to600Span-1"><div class="ttt section contentbody-caroslider-par-ccmcontent-2-ccmcontentbody-ttt-1"><div class="LayoutCellSides" style=""> <div 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