PUMA发布新播客“绿色旗帜”：让Z世代参与可持续发展

<!DOCTYPE html> <html lang="zh" xmlns:wb="//open.weibo.com/wb"> <head> <meta charset="utf-8"> <title>PUMA发布新播客“绿色旗帜”：让Z世代参与可持续发展 - 美国商业资讯</title> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="description" content="德国黑措根奥拉赫--(美国商业资讯)--体育公司PUMA推出了由曼联队长、女足球运动员 Maya Le Tissier 、时尚和生活方式大师 Oli Bromfield 以及职业足球运动员出身的内容创作者 Moses Duckrell 主持的关于可持续发展的五集播客系列节目&mdash;&md"> <meta name="keywrods" content=""> <meta name="author" content="Business Wire China"> <link href="/css/bootstrap.css" rel="stylesheet"> <link href="/css/main.css?ver=20220804" rel="stylesheet"> <link href="/css/bootstrap-responsive.css" rel="stylesheet"> <script type="text/javascript" src="/js/jquery.min.js"></script> <script type="text/javascript" src="/js/bootstrap.js"></script> <script type="text/javascript" src="/js/main.js"></script>  <script src="//tjs.sjs.sinajs.cn/open/api/js/wb.js" type="text/javascript" charset="utf-8"></script> </head> <body>  <div class="header"> <div class="wrap"> 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src="/images/zh_cn.png" alt="zh_cn"></a></li> <li><a href="/hk/news/58377.html"><img src="/images/zh_hant.png" alt="zh_hant"></a></li> <li><a href="/en/news/58377.html"><img src="/images/en.png" alt="en"></a></li> </ul> </span> <div class="clear"></div> </div> <ul class="industry-list"> <li><a href="/zh/industry/sports.html" class="btn">体育</a></li> <li><a href="/zh/industry/retail.html" class="btn">零售</a></li> </ul> <div class="storycontent"> <p> 德国黑措根奥拉赫--(美国商业资讯)--<strong>体育公司PUMA推出了由曼联队长、女足球运动员</strong> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fmayaletissier%2F%3Fhl%3Den&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=Maya+Le+Tissier&index=1&md5=18ab5a92348ceaa94dc2802705eda3dd"><strong>Maya Le Tissier</strong></a> <strong>、时尚和生活方式大师</strong> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Folibrom%2F%3Fhl%3Den&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=Oli+Bromfield&index=2&md5=7d61be6e77467574171bb876c8199d8e"><strong>Oli Bromfield</strong></a> <strong>以及职业足球运动员出身的内容创作者</strong> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fmosesduckrell%2F&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=Moses+Duckrell&index=3&md5=a54a18cfb00d72701f10af44c9122f57"><strong>Moses Duckrell</strong></a> <strong>主持的关于可持续发展的五集播客系列节目——“绿色旗帜”(Green Flags)。</strong></p> <p> 本新闻稿包含多媒体。此处查看新闻稿全文： <a href="https://www.businesswire.com/news/home/20241121554173/zh-CN/">https://www.businesswire.com/news/home/20241121554173/zh-CN/</a></p> <p> 从升级再造到用土豆发电，PUMA让两位足球运动员和一位时尚达人接受考验，看看谁能赢得最多的绿色旗帜。</p> <p> 每周，<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fabout.puma.com%2Fen%2Fvoices-regeneration&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=PUMA%26%2330340%3BVoices+of+a+RE%3AGENERATION&index=4&md5=bed1114ee5c286492a7a2a8cfa7e006b">PUMA的Voices of a RE:GENERATION</a>都会向这三位选手提出有趣的可持续发展挑战，旨在启发和教育听众，使其了解日常的选择会如何影响气候变化。这些挑战表明，在减少环境足迹方面，即使是微小的改变也能产生巨大的影响。每周谁最成功，谁就能赢得一面绿色旗帜——所以，准备好迎接友好的竞争吧！</p> <p> <em>“我很高兴能参与这个播客节目，它能让Z世代的听众关注可持续发展。完成可持续发展挑战，进一步了解我们为应对气候变化所能做出的微小改变，是一件非常有趣的事情。”</em> <strong>- Maya Le Tissier</strong></p> <p> PUMA首席采购官Anne-Laure Descours表示：<em>“气候危机似乎令人难以承受，但无论多么微小的努力，我们每个人都有能力为地球的未来做出更好的决定。至关重要的是，我们要与我们的下一代一起，迈向通往FOREVER. BETTER.的旅程，从而提高公众认识，激发集体变革。”</em></p> <p> 未来几期的节目包括：</p> <ul> <li> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5AIPdInaPBjsRmKKPPgLKu%3Fsi%3De338ede7bac74c4f&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=%26%2331532%3B1%26%2338598%3B%26%2365306%3B%26%2330899%3B%26%2320943%3B%26%2325490%3B&index=5&md5=28d1e86d8b721a336ca7c54799565616"><strong>第1</strong><strong>集：碳减排</strong></a> - 有没有想过您的早餐对地球有什么影响？或者您早上通勤时会产生多少碳排放？我们的主持人将深入探讨温室气体排放背后的惊人真相。现可在此处观看。</li> <li> <strong>第2集：衣柜复兴</strong> – 稍加呵护，大有裨益。修复、恢复和改造一件旧衣服或一双旧鞋子。看看谁能避免让自己的物品变成垃圾，让它重获新生，同时学习可持续时尚小窍门，减少浪费。</li> <li> <strong>第3集：皮革课程</strong> – 了解不同材料对环境的影响可能令人困惑。我们的主持人深入探讨了这一争论，并揭示了在可持续发展方面，答案远非黑白分明。</li> <li> <strong>第4集：可再生电力实验</strong> – 从化石燃料过渡到可再生能源的重要性。我们的主持人要比一比谁能用非常规方法产生最多的电力。</li> <li> <strong>第5集：RE:FIBRE改造</strong> – 我们的三人组展示了他们用本来会被视为废物的材料制作的升级再造服装，同时了解了PUMA RE:FIBRE循环纺织品生产背后的奥妙。最后，绿色旗帜挑战赛的获胜者产生。</li> </ul> <p> “绿色旗帜”体现了PUMA的承诺，即提高透明度，让下一代参与到品牌实现更可持续发展的工作中来。继2019年<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fabout.puma.com%2Fen%2Fsustainability%2Four-targets&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=PUMA%26%2323459%3B%26%2324067%3B10FOR25%26%2330446%3B%26%2326631%3B&index=6&md5=a5aa6664f1fbd39b6a7ded97aca847de">PUMA宣布10FOR25目标</a>之后，PUMA最近又宣布了新的<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fabout.puma.com%2Fen%2Fsustainability%2Four-targets%2Fvision-2030&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=%26%238220%3B2030%26%2324895%3B%26%2326223%3B%26%238221%3B%26%2321487%3B%26%2325345%3B%26%2332493%3B%26%2321457%3B%26%2323637%3B%26%2330446%3B%26%2326631%3B&index=7&md5=cd548f055f526cc6c5ca24abcdca00d4">“2030愿景”可持续发展目标</a>，涵盖人权、循环利用和气候等主题，阐明了品牌将如何继续减少对环境的影响。</p> <p> <strong>在Apple、</strong> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5AIPdInaPBjsRmKKPPgLKu%3Fsi%3De338ede7bac74c4f&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=Spotify&index=8&md5=e7d8959cc791bdabf0fc56a5a606d14d"><strong>Spotify</strong></a> <strong>、</strong> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fyoutu.be%2FmY0z7LSTUv8%3Fsi%3D9MH9pOSRf6mlzSCx&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=PUMA+YouTube&index=9&md5=f947b2766b2b4598a3ad40cbe6a1c767"><strong>PUMA YouTube</strong></a> <strong>和所有主要播客平台上订阅、收听和观看PUMA的“绿色旗帜”节目。</strong></p> <p> <strong>如需了解更多信息，请访问：</strong> <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fforeverbetter.com%2Fen&esheet=54155914&newsitemid=20241121554173&lan=zh-CN&anchor=https%3A%2F%2Fforeverbetter.com%2Fen&index=10&md5=5010554ddc47f1629dd4b1fd68096c74"><strong>https://foreverbetter.com/en</strong></a></p> <p> <strong>关于PUMA</strong></p> <p> PUMA是全球首屈一指的体育品牌之一，致力于设计、开发、销售并营销各种鞋类、服装以及配饰产品。75年来，PUMA一直通过为全球最快的运动健将打造飞一般的产品，不懈推动体育和文化发展。PUMA提供足球、跑步和训练、篮球、高尔夫以及赛车运动等品类的高性能或运动风格日常单品。它与知名设计师和品牌通力合作，将体育影响力融入街头文化和时尚。PUMA Group旗下品牌包括：PUMA、Cobra Golf以及stichd。PUMA产品行销120多个国家和地区，在全球范围内拥有约2万名员工，总部位于德国黑措根奥拉赫。</p> <p> 免责声明：本公告之原文版本乃官方授权版本。译文仅供方便了解之用，烦请参照原文，原文版本乃唯一具法律效力之版本。</p> <p> 在 businesswire.com 上查看源版本新闻稿: <a href="https://www.businesswire.com/news/home/20241121554173/zh-CN/">https://www.businesswire.com/news/home/20241121554173/zh-CN/</a></p> <p> <strong>CONTACT: </strong></p> <p> <strong>Samantha Du Plessis，企业传播部，</strong><a href="mailto:Samantha.duplessis@puma.com"><strong>Samantha.duplessis@puma.com</strong></a></p> <div class="story-image"> <img src="/files/news/54155914-1732259005-1.jpg" alt="PUMA“绿色旗帜”播客（图示：美国商业资讯）"/> <p class="caption">PUMA“绿色旗帜”播客（图示：美国商业资讯）</p> </div> </div> <div class="subjects"> <ul class="subject-list"> <li><a href="/zh/subject/corporate-social-responsibility.html">企业社会责任</a></li> </ul> </div>  <div 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PUMA发布新播客“绿色旗帜”：让Z世代参与可持续发展 - 美国商业资讯