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class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4560d19a" data-id="4560d19a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f10f5e5 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="4f10f5e5" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>What We Do</span></div> <div class="wpr-promo-box-description"> <p><p>Programmatic Advertising is our specialty. Find out what sets us apart!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18ab8a1e" data-id="18ab8a1e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-499fe573 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="499fe573" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/about-us/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>About Us</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about us — the premier option for programmatic excellence.</p></p> </div> </div> </div> </div> </div> </div> </div> <div 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img loading="lazy" width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-20327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-20106" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/klick-mortar/" class="premium-menu-link premium-sub-menu-link">Klick & Mortar</a></li> <li id="premium-nav-menu-item-20107" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/kedet-kares/" class="premium-menu-link premium-sub-menu-link">Kedet Kares</a></li> </ul> <div id="premium-mega-content-20327" class="premium-mega-content-container" style="width:1170px"><style>.elementor-20975 .elementor-element.elementor-element-5eaf9e51:not(.elementor-motion-effects-element-type-background), .elementor-20975 .elementor-element.elementor-element-5eaf9e51 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-20975 .elementor-element.elementor-element-5eaf9e51{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5eaf9e51 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="5eaf9e51" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32520ec5" data-id="32520ec5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1666381e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="1666381e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5c1ffec6" data-id="5c1ffec6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-22e4c04d wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="22e4c04d" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/meet-kedet/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Meet Kedet</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about Kedet, our proprietary programmatic ad tech platform.</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-25e837e" data-id="25e837e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6371d2d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6371d2d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/klick-mortar/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Klick & Mortar</span></div> <div class="wpr-promo-box-description"> <p><p>Got a physical location?<br />Track & attributes physical visits to ad dollars!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-658aa142" data-id="658aa142" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6001d035 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6001d035" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/kedet-kares/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Kedet Kares</span></div> <div class="wpr-promo-box-description"> <p><p>Learn about our in-house charity initiatives. Give back to your community today!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6246089" data-id="6246089" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6507e9d7 elementor-widget elementor-widget-heading" data-id="6507e9d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-27a416e3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="27a416e3" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a 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data-id="69e9b2f7" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/2022-digital-marketing-stats/" tabindex="-1"><img loading="lazy" width="1920" height="1280" src="https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4.jpg" class="attachment-full size-full wp-image-18039" alt="digital marketers looking at campaign data and growth" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/2022-digital-marketing-stats/">11 Digital Marketing Statistics for 2022</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-c7572ed wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="c7572ed" data-element_type="widget" data-widget_type="wpr-button.default"> 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elementor-top-section elementor-element elementor-element-28fffe8 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="28fffe8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0e010" data-id="2e0e010" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-70cf76e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="70cf76e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4560d19a" data-id="4560d19a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f10f5e5 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="4f10f5e5" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>What We Do</span></div> <div class="wpr-promo-box-description"> <p><p>Programmatic Advertising is our specialty. 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img loading="lazy" width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-203278" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-201069" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/klick-mortar/" class="premium-menu-link premium-sub-menu-link">Klick & Mortar</a></li> <li id="premium-nav-menu-item-2010710" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/kedet-kares/" class="premium-menu-link premium-sub-menu-link">Kedet Kares</a></li> </ul> <div id="premium-mega-content-203273" class="premium-mega-content-container" style="width:1170px"><style>.elementor-20975 .elementor-element.elementor-element-5eaf9e51:not(.elementor-motion-effects-element-type-background), .elementor-20975 .elementor-element.elementor-element-5eaf9e51 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-20975 .elementor-element.elementor-element-5eaf9e51{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 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Give back to your community today!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6246089" data-id="6246089" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6507e9d7 elementor-widget elementor-widget-heading" data-id="6507e9d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-27a416e3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="27a416e3" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a 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<div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Programmatic 101</span></div> <div class="wpr-promo-box-description"> <p><p>Up your marketing game with our handy content, which covers advertising 101</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1f8fee1d" data-id="1f8fee1d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-725eb49e elementor-widget elementor-widget-heading" data-id="725eb49e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-69e9b2f7 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" 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class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70990ec" data-id="70990ec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-95e8259 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no" data-id="95e8259" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0985171" data-id="0985171" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-516fe33 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="516fe33" data-element_type="widget" id="featured-single-img" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img loading="lazy" width="1920" height="1280" src="https://www.warroominc.com/wp-content/uploads/2020/09/thomas-william-4qGbMEZb56c-unsplash-scaled-1.jpg" class="attachment-full size-full wp-image-9368" alt="programmatic video advertising cover image" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/thomas-william-4qGbMEZb56c-unsplash-scaled-1.jpg 1920w, https://www.warroominc.com/wp-content/uploads/2020/09/thomas-william-4qGbMEZb56c-unsplash-scaled-1-300x200.jpg 300w, https://www.warroominc.com/wp-content/uploads/2020/09/thomas-william-4qGbMEZb56c-unsplash-scaled-1-1024x683.jpg 1024w, https://www.warroominc.com/wp-content/uploads/2020/09/thomas-william-4qGbMEZb56c-unsplash-scaled-1-768x512.jpg 768w, https://www.warroominc.com/wp-content/uploads/2020/09/thomas-william-4qGbMEZb56c-unsplash-scaled-1-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-445956b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="445956b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3519874" data-id="3519874" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41ff418 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="41ff418" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">What is Programmatic Video Advertising?</h1> </div> </div> <div class="elementor-element elementor-element-9e00523 wpr-post-info-align-center elementor-widget elementor-widget-wpr-post-info" data-id="9e00523" data-element_type="widget" data-widget_type="wpr-post-info.default"> <div class="elementor-widget-container"> <ul class="wpr-post-info wpr-post-info-horizontal"><li class="wpr-post-info-author"><span class="wpr-post-info-text"><span>by</span></span><span>Kedet</span></li><li class="wpr-post-info-date"><span>September 1, 2020</span></li></ul> </div> </div> <div class="elementor-element elementor-element-b8033d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b8033d0" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:"";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9a08532 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="9a08532" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4e4d83" data-id="c4e4d83" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-20125fe elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="20125fe" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b2dffcc" data-id="b2dffcc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd30c8d elementor-widget elementor-widget-theme-post-content" data-id="dd30c8d" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="9307" class="elementor elementor-9307" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-e340d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="e340d62" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49dcda6f" data-id="49dcda6f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1bb070aa elementor-widget elementor-widget-text-editor" data-id="1bb070aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p></p><p><strong>So, you need a simple and easy-to-understand guide to programmatic video advertising.</strong></p><p></p><p></p> </div> </div> <div class="elementor-element elementor-element-22b259c3 elementor-widget elementor-widget-text-editor" data-id="22b259c3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>We’ve got just what you need. We will cover what programmatic video ads are and how they fit into a sprawling programmatic advertising landscape that never stops growing.</p><p>There are many different types of programmatic advertising out there, and one of the most popular involves video. It’s different from other media types, with the same advertising technology.</p><p>This post walks you through:</p></div></div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#what-is-programmatic-video-advertising" target="_blank" rel="noopener">What is Programmatic Video Advertising</a></li><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#is-programmatic-video-a-big-deal">Is Programmatic Video a Big Deal?</a></li><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#why-is-programmatic-so-popular">Why is Programmatic Video So Popular?</a></li><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#types-of-programmatic-video-advertising">Types of Programmatic Video Ads</a></li><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#best-programmatic-video-platforms">What are the Best Programmatic Video Platforms?</a></li><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#should-you-invest-in-programmatic-video-ads">Should You Invest in Programmatic Video Ads?</a></li><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#programmatic-video-advertising-conclusion">Conclusion</a></li><li><a href="/institute-library/blog/what-is-programmatic-video-advertising/#what-have-we-learned">TL;DR – What Have We Learned</a></li></ul></div></div><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />Let’s get started!</div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-63efd59 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="63efd59" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c90287" data-id="9c90287" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c2120ef elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="c2120ef" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f8321a" data-id="8f8321a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c3e8666 elementor-widget elementor-widget-text-editor" data-id="c3e8666" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><p></p><p></p><div class="et_pb_module et_pb_text et_pb_text_43 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_48 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner">Photo by <a href="https://unsplash.com/@kalvisuals?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noopener noreferrer">KAL VISUALS</a> on <a href="https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noopener noreferrer">Unsplash</a></div></div></div></div><p></p><p></p></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d53187f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="d53187f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11015f0" data-id="11015f0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0c4ca5e elementor-widget elementor-widget-heading" data-id="0c4ca5e" data-element_type="widget" id="what-is-programmatic-video-advertising" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What is Programmatic Video Advertising?</h2> </div> </div> <div class="elementor-element elementor-element-d675533 elementor-widget elementor-widget-text-editor" data-id="d675533" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>First of all, what is programmatic video advertising?</p> <p><a href="/institute-library/blog/what-is-programmatic-advertising/" target="_blank" rel="noopener">Programmatic advertising</a> is the practice of buying and selling ad space using data and machine learning technologies to automate the process online for faster, better results.</p> <p>In this instance, advertisers create video ads that are then programmatically traded. This is done using <a href="/institute-library/blog/programmatic-direct-rtb-private-marketplace/" target="_blank" rel="noopener">real-time bidding, programmatic direct or private marketplace</a> deals.<br /><br /></p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" class="entered lazyloaded aligncenter wp-image-9353" title="Image_2_Programmatic_Video" src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video.jpg" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video.jpg 1920w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video-1280x640.jpg 1280w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video-980x490.jpg 980w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video-480x240.jpg 480w" alt="" width="1920" height="960" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video.jpg 1920w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video-1280x640.jpg 1280w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video-980x490.jpg 980w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video-480x240.jpg 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_2_Programmatic_Video.jpg" data-ll-status="loaded" /></span></div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-22fe5c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="22fe5c2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cd28b1" data-id="4cd28b1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ec6b1f0 elementor-widget elementor-widget-heading" data-id="ec6b1f0" data-element_type="widget" id="is-programmatic-video-a-big-deal" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Is Programmatic Video a Big Deal? </h2> </div> </div> <div class="elementor-element elementor-element-42d2f5c elementor-widget elementor-widget-text-editor" data-id="42d2f5c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Advertisers have increased their investment in video ads moving in 2020. It’s clear that video is a big deal when it comes to <a href="https://www.rontar.com/blog/evaluating-the-effectiveness-of-ad-campaigns-romi-roi-roas/" target="_blank">ROI</a> and programmatically trading ads.</p> <p>In 2019, advertisers spent around $29.24 billion dollars on programmatic video advertising, which is nearly half of all display ad spending in the US.</p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_1"><span class="et_pb_image_wrap"><img decoding="async" class="wp-image-9354 entered lazyloaded" title="Image_3_Programmatic_Video_Ad_Spending" src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending.png" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1020px, 100vw" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending.png 1020w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending-980x884.png 980w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending-480x433.png 480w" alt="" width="1020" height="920" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending.png 1020w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending-980x884.png 980w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending-480x433.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1020px, 100vw" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_3_Programmatic_Video_Ad_Spending.png" data-ll-status="loaded"></span></div> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Programmatic video advertising platforms like Facebook, Twitter, <a href="/institute-library/blog/what-is-tiktok/" target="_blank" rel="noopener">TikTok</a>, and <a href="https://invideo.io/blog/snapchat-ads-for-beginners/" target="_blank" rel="noopener">Snapchat advertising</a> have influenced this boom, along with developments in smart TVs, over-the-top (OTT) video, and social advertising – not to mention the increasing growth of mobile.</p> <p><a href="https://www.emarketer.com/content/video-will-account-for-almost-half-of-programmatic-spend-this-year" target="_blank" rel="noopener">Emarketer</a> is predicting that video will plateau for a few years, but it doesn’t diminish the reality that video is still the dominant media format for high-impact display ads online.</p> <p>With 81.2% of all digital video transacting programmatically, it’s fair to say that automated video is now the norm when creating and distributing digital video ads.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2e63dd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="2e63dd3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16706b9" data-id="16706b9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6b9e26a elementor-widget elementor-widget-heading" data-id="6b9e26a" data-element_type="widget" id="why-is-programmatic-so-popular" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Why is Programmatic Video So Popular?</h2> </div> </div> <div class="elementor-element elementor-element-30879a9 elementor-widget elementor-widget-text-editor" data-id="30879a9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Video is a powerful medium, especially for advertising.</p> <p>There is no better ad format for brand storytelling, and capturing people’s attention than video. It’s hands-down the highest impact and versatile of all advertising media.</p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_2"><span class="et_pb_image_wrap"><img decoding="async" class="wp-image-9355 entered lazyloaded" title="Screen Shot 2020-09-02 at 12.25.17 PM" src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.25.17-PM.png" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 807px, 100vw" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.25.17-PM.png 807w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.25.17-PM-480x240.png 480w" alt="" width="807" height="404" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.25.17-PM.png 807w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.25.17-PM-480x240.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 807px, 100vw" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.25.17-PM.png" data-ll-status="loaded"></span></div> <div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><a href="https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/" target="_blank" rel="noopener">Google</a> recently told us that 60% of people would rather watch online videos than television. By 2022, 82% of all <a href="https://looka.com/blog/types-of-videos/" target="_blank">online consumer traffic</a> will be from video.</p> <p>Video ads are also an especially versatile ad format. This could account for their rising popularity and the increasingly creative methods used when advertisers want to hyper-personalized ad messages.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-00b8103 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="00b8103" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-830a355" data-id="830a355" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ad9cf25 elementor-widget elementor-widget-heading" data-id="ad9cf25" data-element_type="widget" id="types-of-programmatic-video-advertising" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Types of Programmatic Video Advertising</h2> </div> </div> <div class="elementor-element elementor-element-d7d91bf elementor-widget elementor-widget-text-editor" data-id="d7d91bf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>There are many different types of programmatic video advertising that are created today. Each allows for interesting creative opportunities.</p></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-88bd40a elementor-widget elementor-widget-heading" data-id="88bd40a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">In-Stream Ads </h2> </div> </div> <div class="elementor-element elementor-element-91d2eda elementor-widget elementor-widget-text-editor" data-id="91d2eda" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_image et_pb_image_3"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" class="wp-image-9356 entered lazyloaded aligncenter" title="Screen Shot 2020-09-02 at 12.29.49 PM" src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM.png" sizes="(max-width: 411px) 100vw, 411px" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM.png 411w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM-300x298.png 300w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM-150x150.png 150w" alt="" width="411" height="408" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM.png 411w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM-300x298.png 300w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM-150x150.png 150w" data-lazy-sizes="(max-width: 411px) 100vw, 411px" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.49-PM.png" data-ll-status="loaded" /></span></div><div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><br /><a href="https://www.digitalmarketer.com/blog/youtube-in-stream-ad-tips/" target="_blank" rel="noopener">In-stream ads</a> are part of a video’s linear structure, and they are placed either before, during or after the content in the video. If you’ve watched a Youtube video, you’ve come across them.</p></div></div><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Pre-roll ads: Play before the video starts</li><li>Mid-roll ads: Play as the video is playing</li><li>Post-roll ads: Play at the end of the video</li></ul></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-bdb1c31 elementor-widget elementor-widget-heading" data-id="bdb1c31" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Out-Stream Ads </h2> </div> </div> <div class="elementor-element elementor-element-400a314 elementor-widget elementor-widget-text-editor" data-id="400a314" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_image et_pb_image_3"><div class="et_pb_module et_pb_image et_pb_image_4"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" class="wp-image-9357 entered lazyloaded aligncenter" title="Screen Shot 2020-09-02 at 12.29.57 PM" src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.57-PM.png" sizes="(max-width: 441px) 100vw, 441px" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.57-PM.png 441w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.57-PM-300x296.png 300w" alt="" width="441" height="435" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.57-PM.png 441w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.57-PM-300x296.png 300w" data-lazy-sizes="(max-width: 441px) 100vw, 441px" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.29.57-PM.png" data-ll-status="loaded" /></span></div><div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><br />Also called native video or in-read ads, these video ads differ from their in-stream counterparts.</p><p>Outstream ads don’t play with other videos, instead they mainly appear in text content and autoplay as you’re scrolling by. These ads don’t disrupt existing video content like instream ads do.</p></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-dc09ea9 elementor-widget elementor-widget-heading" data-id="dc09ea9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">In-Display Ads </h2> </div> </div> <div class="elementor-element elementor-element-4d4ede9 elementor-widget elementor-widget-text-editor" data-id="4d4ede9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_image et_pb_image_3"><div class="et_pb_module et_pb_image et_pb_image_4"><div class="et_pb_module et_pb_image et_pb_image_5"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" class="wp-image-9358 entered lazyloaded aligncenter" title="Screen Shot 2020-09-02 at 12.30.06 PM" src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM.png" sizes="(max-width: 440px) 100vw, 440px" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM.png 440w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM-300x300.png 300w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM-150x150.png 150w" alt="" width="440" height="442" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM.png 440w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM-300x300.png 300w, https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM-150x150.png 150w" data-lazy-sizes="(max-width: 440px) 100vw, 440px" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Screen-Shot-2020-09-02-at-12.30.06-PM.png" data-ll-status="loaded" /></span></div><div class="et_pb_module et_pb_text et_pb_text_21 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />In-Display adverts are rich-media videos that appear inside display ad units, at the top of your Youtube feed or in-banner on a page.<br /><br /><p>They don’t play without being clicked on, so there’s an element of choice for the viewer.</p></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7cb20e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="7cb20e9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-227e3a4" data-id="227e3a4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1af223d elementor-widget elementor-widget-heading" data-id="1af223d" data-element_type="widget" id="best-programmatic-video-platforms" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What are The Best Programmatic Video Platforms?</h2> </div> </div> <div class="elementor-element elementor-element-f9a1a49 elementor-widget elementor-widget-text-editor" data-id="f9a1a49" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_image et_pb_image_3"><div class="et_pb_module et_pb_image et_pb_image_4"><div class="et_pb_module et_pb_image et_pb_image_5"><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner">According to a 2017 Emarketer report, there are several video platforms you will want to consider as a digital video marketer. These are the best platforms for your online campaigns.</div></div><div class="et_pb_module et_pb_text et_pb_text_24 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li><strong>YouTube and Vevo</strong> – still the dominant platforms for video advertising</li><li><strong>Facebook, Snapchat. TikTok and Twitter</strong> – social networking sites come in second</li><li><strong>Video Demand Side Platforms (DSP)</strong> – for programmatic placement of your videos<br /><br /></li></ul></div></div><div class="et_pb_module et_pb_image et_pb_image_6"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" class="wp-image-9359 entered lazyloaded aligncenter" title="Image_8_Emarketer_Report" src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_8_Emarketer_Report.gif" alt="" width="324" height="470" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_8_Emarketer_Report.gif" data-ll-status="loaded" /></span></div><div class="et_pb_module et_pb_text et_pb_text_25 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><br />With 68% of respondents using social platforms to make an impact with video, a lot of opportunities still exists with programmatic display advertising as we glide into 2021.</p><p>Facebook video advertising is especially important, with <a href="https://www.brandwatch.com/blog/facebook-statistics/" target="_blank" rel="noopener">100 million hours</a> of video watched every day by the sites 2.3 billion active users.</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-09f97f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="09f97f7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0366708" data-id="0366708" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1729c63 elementor-widget elementor-widget-heading" data-id="1729c63" data-element_type="widget" id="should-you-invest-in-programmatic-video-ads" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Should You Invest in Programmatic Video Ads?</h2> </div> </div> <div class="elementor-element elementor-element-68dcc8f elementor-widget elementor-widget-text-editor" data-id="68dcc8f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_image et_pb_image_3"> <div class="et_pb_module et_pb_image et_pb_image_4"> <div class="et_pb_module et_pb_image et_pb_image_5"> <div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">What is programmatic video advertising without a strong Return On Investment (ROI)!<br />The reason why so many advertisers prefer video advertising, is because it has the ability to reach their audience and convert them more effectively than other ad types.<br /><br /></div> </div> <div class="et_pb_module et_pb_image et_pb_image_7"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" class="entered lazyloaded aligncenter wp-image-9360" title="Image_9_Social_Video" src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video.jpg" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video.jpg 1920w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video-1280x640.jpg 1280w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video-980x490.jpg 980w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video-480x240.jpg 480w" alt="" width="1920" height="960" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video.jpg 1920w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video-1280x640.jpg 1280w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video-980x490.jpg 980w, https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video-480x240.jpg 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/09/Image_9_Social_Video.jpg" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_28 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><br />There’s a good reason why 87% of marketing professionals use video as a marketing tool, and it’s because of bigger, better profits. An <a href="https://www.oberlo.com/blog/video-marketing-statistics" target="_blank" rel="noopener">overwhelming majority</a> of digital professionals are satisfied with the ROI they get from their video ads!</p> <p>What this means is that when you shift to using programmatic video ads, you convert the already powerful medium of video into a super resource for conversions – thanks to targeting, personalization and the budget control that comes with programmatic technology.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e261498 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="e261498" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb4c48c" data-id="cb4c48c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9bd6216 elementor-widget elementor-widget-heading" data-id="9bd6216" data-element_type="widget" id="programmatic-video-advertising-conclusion" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">In Conclusion… </h2> </div> </div> <div class="elementor-element elementor-element-7ce50e5 elementor-widget elementor-widget-text-editor" data-id="7ce50e5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_image et_pb_image_3"><div class="et_pb_module et_pb_image et_pb_image_4"><div class="et_pb_module et_pb_image et_pb_image_5"><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Hopefully this quick guide has answered all of your main questions on automated video and its value.<br />Now you understand what programmatic video ads are, why they’re popular – and which types of ads are used most often.</p><p>From the best platforms to the reasons why investing in video is a good idea, the next time someone says, ‘hey – what is programmatic video advertising?’ You’ll have the answers.</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-630ecf65 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="630ecf65" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ac977c8" data-id="6ac977c8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-16aa6275 elementor-widget elementor-widget-heading" data-id="16aa6275" data-element_type="widget" id="what-have-we-learned" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What Have We Learned? </h2> </div> </div> <div class="elementor-element elementor-element-8b0854e elementor-widget elementor-widget-text-editor" data-id="8b0854e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_image et_pb_image_3"><div class="et_pb_module et_pb_image et_pb_image_4"><div class="et_pb_module et_pb_image et_pb_image_5"><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Programmatic video advertising is when advertisers use automation technology to buy the best possible ad space from publishers for their video – within their predefined budgets and parameters.</li><li>Video ads are dominating the digital advertising industry. Almost half of the Display Advertising spend in the US is on videos. Over 80% of video ads are traded programmatically.</li><li>This ad format is so visual and versatile, which is excellent for brand storytelling and personalization.</li><li>There are several types of Video Ads for the main categories are:<ul><li>In-Stream Ads, Outstream Ads, In-Display Ads<br /><br /></li></ul></li></ul><ul><li>There are many video platforms out there. The popular ones to utilize, in order are:<br /><br /></li></ul><ol><li>Youtube, Vevo</li><li>Facebook, Snapchat, TikTok, Twitter (Social)</li><li>Video Demand Side Platforms (DSP)<br /><br /></li></ol><ul><li>Video ads have a wide audience reach and a higher conversion rate. Almost 90% of marketers use video as a tool to drive a higher Return on Investment (ROI).</li><li>Finetune audience-targeting, personalize video messaging and leverage programmatic technology to pace your budgets to ensure an effective video advertising campaign!</li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9dbbf49 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="9dbbf49" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column 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