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class="pw-post-body-paragraph oi oj hd ok b hx ol om on ia oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gw bk"><em class="pe">If people don’t remember who you are, you’ll never get the deal…</em></p><p id="b7d8" class="pw-post-body-paragraph oi oj hd ok b hx ol om on ia oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gw bk">Early on in my sales and eventual marketing career, I learned perhaps the most important persuasion lesson in the most boring of places: a Chamber of Commerce meeting.</p><p id="cc89" class="pw-post-body-paragraph oi oj hd ok b hx ol om on ia oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gw bk">Picture a lifeless hotel convention center lobby with enough brown carpet to make you want to throw up. The walls were high and yellow, the air was stuffy, and all the “professionals” here had the same uneasy smile that you can only get with enough forced small talk. The smile that says, “<em class="pe">Please kill me now</em>.”</p><p id="0c60" class="pw-post-body-paragraph oi oj hd ok b hx ol om on ia oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gw bk">We were all sitting around those wooden, circular tables facing the stage when the mayor of the city took the podium. Sure, none of us knew his name, and even fewer voted for him, <em class="pe">but we sure as hell clapped for him like we did</em>.</p><p id="4445" class="pw-post-body-paragraph oi oj hd ok b hx ol om on ia oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gw bk">Most of us were there to do one thing: make sales- <em class="pe">so we had to act the part.</em> The mayor started his speech and wanted to thank his sponsors — I was one of them. And as a sponsor, we had the opportunity to pitch our company to the entire meeting.</p><p id="99b0" class="pw-post-body-paragraph oi oj hd ok b hx ol om on ia oo op oq or os ot ou ov ow ox oy oz pa pb pc pd gw bk">The sponsors went on stage one after another, droning on about their services, and the audience glazed over like we were a box of…</p></div></div></div></div></section></div></div></article></div><div class="l"></div><footer class="pf pg ph pi gv ab q pj jb c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp pk"><div class="ab q lo"><div class="pl l"><span class="l pm pn po e d"><div class="ab q lo lp"><div class="pw-multi-vote-icon fj gt lq lr ls"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" 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