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class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-8 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-8 mdc-u-ts-9"><span> </span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/jenny-cordina" class="mdc-c-link-inline___7DRrt_2734c4f mdc-c-link-inline--secondary___YKoOK_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Jenny Cordina</span></a> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Eric Levin<span> </span></span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">George Stein</span></span></div><div class="mdc-u-grid-col-md-start-8 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-8 mdc-u-grid-col-lg-end-11 ArticleContent_mck-c-article-content__share-tools__kWRRw"></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-5"><div class="mck-u-links-inline">American consumers are navigating a “new normal” of living with COVID-19, embracing at-home testing and the added convenience of virtual care, and seeking new options for how and where they conduct work, according to the latest consumer healthcare insights survey.</div></div></div></section><main data-layer-region="article-body" class="mdc-u-grid mdc-u-grid-gutter-xxl"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div class="mdc-o-content-body mck-u-dropcap"> <h2>Update: March 25, 2022</h2> <p>The number of vaccinated US respondents in McKinsey’s Consumer Health Insights survey has remained about the same since November of 2021, when 77 percent reported that they were vaccinated. Approximately 75 percent of respondents to the February survey reported that they’d been vaccinated; in addition, 63 percent of vaccinated respondents plan to stay current on COVID-19 vaccinations as recommended by healthcare leaders.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" data-module-gradient-position="bottom-right" class="mck-c-inline-module-container SideBar_mck-c-sidebar__bgimg-wrapper__Qj4Dt mck-o-sm-left-span SideBar_mck-c-sidebar__sidebar-wrapper__Dpjw2 SideBar_mck-c-sidebar__sidebar-wrapper--istablet__IQ6ii mck-u-screen-only mck-c-module-wrapper" data-layer-region="sidebar"><div class="SideBar_mck-c-sidebar__epoAm mck-o-md-center"><div class="SideBar_mck-c-sidebar__share-icons-wrapper__9gB_c"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f SideBar_mck-c-sidebar__share-icons___eQy6"><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium mdc-c-drop-down__rootmenu___yJzvz_2734c4f" aria-expanded="false" aria-haspopup="menu"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--default___f-hQM_2734c4f mdc-c-icon--size-md___yi5fA_2734c4f mck-share2-icon"></span></button><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div><button data-component="mdc-c-button" aria-label="Expandable Sidebar" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium SideBar_mck-c-sidebar__toggle-btn__EL8iE" aria-expanded="false" data-layer-event-prefix="UI Item" data-layer-action="click" data-layer-category="sidebar" data-layer-subcategory="open" data-layer-text="open sidebar"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xxl___cL3ZT_2734c4f mck-plus-no-circle-icon"></span></button></div></div><div class="SideBar_mck-c-sidebar__content-outer__UdWCq"><div class="SideBar_mck-c-sidebar__eyebrow__5GSEq"></div><div class="SideBar_mck-c-sidebar__content__raEwe"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-3 SideBar_mck-c-sidebar__content-heading__NJekY"><div>Disclaimer</div></h2><div class="SideBar_mck-c-sidebar__content-description__4p9iI mdc-u-ts-7"><div class="mdc-o-content-body"><p>These materials are being provided on an accelerated basis in response to the COVID-19 crisis. These materials reflect general insight based on currently available information, which has not been independently verified and is inherently uncertain. Future results may differ materially from any statements of expectation, forecasts or projections. These materials are not a guarantee of results and cannot be relied upon. These materials do not constitute legal, medical, policy, or other regulated advice and do not contain all the information needed to determine a future course of action. Given the uncertainty surrounding COVID-19, these materials are provided “as is” solely for information purposes without any representation or warranty, and all liability is expressly disclaimed. References to specific products or organizations are solely for illustration and do not constitute any endorsement or recommendation. The recipient remains solely responsible for all decisions, use of these materials, and compliance with applicable laws, rules, regulations, and standards. Consider seeking advice of legal and other relevant certified/licensed experts prior to taking any specific steps.</p></div></div></div></div></div></div> <p>Home has become the location of choice for many respondents when it comes to several healthcare-related activities. Consumers are increasingly comfortable testing for COVID-19 at home, in fact, it now ranks at the most preferred testing location. Additionally, more than half of respondents indicated that they would prefer a health plan with virtual health benefits. The biggest drivers among those who value virtual care options are convenience and safety, however the tendency for this type of care to feel impersonal still weighs on the minds of many consumers.</p> <p>Amid this “new normal,” many employees continue to seek new options for how and where they conduct work. In-person interactions are generally preferred for growth, development, and team building activities, particularly among younger respondents, however many acknowledge the benefits of fully remote work. More than 50% of employed respondents aged 25–49 said they would be interested in living in a different location if they could permanently work remotely.</p> <p>These insights draw upon findings from McKinsey’s Consumer Surveys from February 25, 2022, November 8, August 23, June 15, May 7, April 24–May 3, March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17.</p> <center> <div style="width:95%;max-width:800px"> <div style="position:relative;height:0px;padding-top:60%;text-align:center"><iframe style="border:1px solid #CCC;border-width:1px;margin-bottom:5px;position:absolute;top:0;left:0;width:100%;height:100%" scrolling="no" frameBorder="0" src="//www.slideshare.net/slideshow/embed_code/key/f9z3HruGSzOBYv"> </iframe></div> </div> </center> <hr/> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-lg-span-4 mdc-u-grid-col-md-span-5 Disruptor1Up_mck-c-disruptor1up__image___2Gc4"><picture data-component="mdc-c-picture"><img alt="How Americans report feeling about COVID-19 vaccinations" src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20vaccine%20are%20consumers%20ready/standard-covid-interactive-disruptor2.png?cq=50&mh=145&car=16:9&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-md-span-7"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><div>How Americans report feeling about COVID-19 vaccinations</div></h3></div></header><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mck-c-disruptor1up__content Disruptor1Up_mck-c-disruptor1up__content--links__VV4lE mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="https://covid-tracker.mckinsey.com/vaccine-acceptance" class="mdc-c-link-cta___NBQVi_2734c4f" target="_blank"><span class="mdc-c-link__label___Pfqtd_2734c4f">Explore the interactive</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span></a></div></div></div></div> <h2>Update: November 19, 2021</h2> <p>The number of vaccinated US respondents in McKinsey’s Consumer Health Insights survey has grown dramatically over 2021, from 2 percent in January to 77 percent in November. However, amid increasing employer vaccination mandates, nearly half of unvaccinated consumer respondents in November said they would quit or stay until terminated if their employer required a COVID-19 vaccine, rather than get vaccinated. Three-fourths of unvaccinated respondents said they will “definitely” or “probably not” get a COVID-19 vaccine if required by their state to enter public sites, according to the November survey.</p> <p>Approximately 10 percent of respondents with children at home have vaccinated their children, while another 40 percent said plan to do so. Parents who said they do not plan to vaccinate their children cited worries over the COVID-19 vaccine development timeline and potential long-term side effects.</p> <p>Overall, levels of anxiety, depression, and distress are down relative to last year, and similar across respondents who have returned to work and those who have not yet returned. However, respondents who have returned to work report a higher positive impact on mental health than those who have not yet returned.</p> <p>These insights draw upon findings from McKinsey’s Consumer Surveys from November 8, August 23, June 15, May 7, April 24–May 3, March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17.</p> <center> <div style="width:95%;max-width:800px"> <div style="position:relative;height:0px;padding-top:60%;text-align:center"><iframe style="border:1px solid #CCC;border-width:1px;margin-bottom:5px;position:absolute;top:0;left:0;width:100%;height:100%" scrolling="no" frameBorder="0" src="//www.slideshare.net/slideshow/embed_code/key/uLAQUoUQskvCNK"> </iframe></div> </div> </center> <hr/> <h2>Update: September 2, 2021</h2> <p> McKinsey’s latest Consumer Health Insights finds that consumers are increasingly focused on their health and wellness, labeling those categories with increased importance compared to prior to the pandemic. Increasing COVID-19 vaccination may tie into supporting that goal, yet there is a significant portion of the population that identified as “unlikely” vaccinators in the August survey.</p> <p>Unvaccinated respondents said they are less likely to receive a vaccine based on pressure. Further, more than a fourth of unvaccinated respondents said they believed COVID-19 was “overhyped/not that big an issue” or that they felt “attacked” for not getting the vaccine. While almost a fourth said physicians were an important source in being vaccinated, some physicians are not recommending the vaccine. Additionally, almost a third of respondents said employers that offer PTO for potential side effects or offer compensation for being vaccinated would be influencing factors. Fifty-seven percent of respondents who were parents said they would have their child vaccinated if that was a requirement for in-person school. However, it is unclear how much vaccine adoption there will be for children under 12 in the long term, as well as the impact of booster shots for the already vaccinated.</p> <p>Respondents overall indicated mixed feelings on returning to on-site work. Thirty percent of those that have returned have do so voluntarily. Forty-five percent of those who have not returned indicated that doing so would have a negative impact on their mental health.</p> <p>These insights draw upon findings from McKinsey’s Consumer Surveys from August 23, June 15, May 7, April 24–May 3, March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17. </p> <center> <div style="width:95%;max-width:800px"> <div style="position:relative;height:0px;padding-top:60%;text-align:center"><iframe style="border:1px solid #CCC;border-width:1px;margin-bottom:5px;position:absolute;top:0;left:0;width:100%;height:100%" scrolling="no" frameBorder="0" src="//www.slideshare.net/slideshow/embed_code/key/2mOH9SB2Y2OuHS"> </iframe></div> </div> </center> <hr/> <h2>Update: June 24, 2021</h2> <p> More Americans who had expressed caution about the COVID-19 vaccination rates say their concerns or needs have been addressed, according to the latest McKinsey Consumer Survey. However, there has been little movement among “unlikely” adopters, many of whom also said they are not following guidance from the Centers for Disease Control and Prevention when recommended. A higher percentage of Medicaid residents (27%) and stay-at-home parents (38%) described themselves as unlikely to be vaccinated. Additionally, more parents said they would vaccinate their children (55%), which rose 2 percentage points since May.</p> <p>As more Americans return to activities, the usage of public transportation, airlines and services such as taxi is still lagging, but growing. Half of Americans who are expected to return to work say they anticipate going into an office will have a negative effect on their mental health, listing safety and flexibility as primary concerns. Americans continue to delay many healthcare services, although a high utilization of telemedicine for psychiatry is steady.</p> <p>These insights draw upon findings from McKinsey’s Consumer Surveys from June 15, May 7, April 24–May 3, March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17. </p> <center> <div style="width:95%;max-width:800px"> <div style="position:relative;height:0px;padding-top:60%;text-align:center"><iframe style="border:1px solid #CCC;border-width:1px;margin-bottom:5px;position:absolute;top:0;left:0;width:100%;height:100%" scrolling="no" frameBorder="0" src="//www.slideshare.net/slideshow/embed_code/key/sgpJkv0toKG6O3"> </iframe></div> </div> </center> <hr/> <h2>Update: May 7, 2021</h2> <p>As more Americans have been able to receive the COVID-19 vaccine in the past month, fewer respondents in the latest McKinsey Consumer Survey are “Cautious” (11 percent) or “Unlikely” (14 percent) to receive the vaccine. The research found that those respondents remaining in the “Cautious” and “Unlikely” segments have said they have concerns about the safety of the vaccine and potential side effects. Across these segments, there was greater interest in receiving a COVID-19 vaccine should they be able to choose which vaccine they receive, have access to their preferred site of care to receive the vaccine (for example, a doctor’s office), and if employed, have paid time off to receive the vaccine and for possible recovery days should they experience side effects.</p> <p>As potential COVID-19 vaccines receive an emergency use authorization for children under 16, our research asked about parental willingness to vaccinate their children. Around half of parent respondents indicated interest in having their children vaccinated if they were between ages 5 and 15, while around 40 percent of parents indicated interest if their child was aged 4 or younger. Parent respondents who had been vaccinated showed greater willingness than non-vaccinated parents to want their child vaccinated.</p> <p>Additionally, respondents are increasingly returning to daily activities as well as to healthcare sites (for example, 72 percent of respondents are currently going to or willing to go to their physician’s office). Respondent interest in telehealth post-pandemic is mixed, with around 40 percent of respondents stating that they believe they will continue to use telehealth at greater or similar levels as during the pandemic.</p> <p>Employed respondents that have not yet returned to their pre-pandemic worksite have mixed belief on the impact of returning to that site of work will have on their mental health. Around 44 percent said they believe their mental health will decline (with higher rates for those with children or identifying as Black/African American), while around 33 percent said they believe it will improve their mental health. Two groups who have higher rates of saying a return to work will help their mental health were Generation Z (37 percent) and rural residents (40 percent).</p> <p>These insights draw upon findings from McKinsey’s Consumer Surveys from April 24–May 3, March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-o-md-center"><div aria-labelledby="" aria-describedby="exhibit-description-[object Object]" class="ExhibitCarousel_mck-c-exhibit-carousel__swiper-holder__LbscG mdc-u-spaced-mobile mck-u-inline-module-border-top mck-u-inline-module-border-bottom"><div class="swiper" dir="ltr"><div slot="container-start"><div class="ExhibitCarousel_mck-c-exhibit-carousel__nav-controls__RPkbK 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class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--align-right___94-AR_2734c4f mck-arrow-right-icon"></span></button></div></div><div class="swiper-wrapper"><div class="swiper-slide swiper-slide-duplicate" data-swiper-slide-index="11"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-9-02.svgz?cq=50&cpy=Center"/><img alt="Telehealth use: Individuals expect to use less telehealth post pandemic." src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-9-02.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide" data-swiper-slide-index="0"><picture data-component="mdc-c-picture"><source 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src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-3-01.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide" data-swiper-slide-index="6"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-4-01.svgz?cq=50&cpy=Center"/><img alt="COVID-19 vaccination: Potential approaches in which Cautious and Unlikely respondents identified interest." src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-4-01.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide" data-swiper-slide-index="7"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-5-02.svgz?cq=50&cpy=Center"/><img alt="COVID-19 vaccination: Physician relationship important for vaccination location and source of advice for Cautious and Unlikely segments." src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-5-02.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide" data-swiper-slide-index="8"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-6-02.svgz?cq=50&cpy=Center"/><img alt="COVID-19 vaccination: Approximately half of respondents with children living at home say they are likely to have their children vaccinated." src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-6-02.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide" data-swiper-slide-index="9"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-7-01.svgz?cq=50&cpy=Center"/><img alt="Return to activities: Respondents are returning to many daily living and healthcare activities." src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-7-01.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide" data-swiper-slide-index="10"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-8-01.svgz?cq=50&cpy=Center"/><img alt="Mental health: Return to work may increase mental strain for certain groups." src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-8-01.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide" data-swiper-slide-index="11"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-9-02.svgz?cq=50&cpy=Center"/><img alt="Telehealth use: Individuals expect to use less telehealth post pandemic." src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-9-02.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="swiper-slide swiper-slide-duplicate" data-swiper-slide-index="0"><picture data-component="mdc-c-picture"><source media="(max-width: 767px)" srcSet="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-a-01.svgz?cq=50&cpy=Center"/><img alt="2021 Consumer Health Insights: COVID-19 Survey Fast Pack" src="/~/media/mckinsey/industries/healthcare%20systems%20and%20services/our%20insights/covid%2019%20consumer%20healthcare%20insights%20what%202021%20may%20hold/20210507/svg-healthcare-insights-exhibit-a-01.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div></div></div></div><div class="mck-u-sr-only"></div></div> <hr/> <h2>Update: March 31, 2021</h2> <p>More Americans have been able to receive the COVID-19 vaccine in the past month, according to new results from a McKinsey Consumer Survey conducted in late March.</p> <p>Out of more than 2,700 adult respondents, 36 percent said they had been vaccinated as of March 21.</p> <p>Overall satisfaction rates with the vaccine process remain high, and may respondents are beginning to return to activities such as going into a retail store, a restaurant, or a drug store. Many vaccinated respondents cite get-togethers with family or friends and eating at a restaurant in their upcoming plans. Telemedicine visits continue to moderately decline, except for visits to mental health professionals, as respondents cite in-person visits for specialists or primary care physicians.</p> <p>As more vaccine appointments become available for Americans this spring, opportunities for improvement in vaccination experience include ease of scheduling, proximity of the vaccination site to a residence, and ability to learn where to receive a vaccine.</p> <p>These insights draw upon findings from McKinsey’s Consumer Surveys from March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17, 2020 on COVID-19.</p> <center> <div style="width:95%;max-width:800px"> <div style="position:relative;height:0px;padding-top:60%;text-align:center"><iframe style="border:1px solid #CCC;border-width:1px;margin-bottom:5px;position:absolute;top:0;left:0;width:100%;height:100%" scrolling="no" frameBorder="0" src="//www.slideshare.net/slideshow/embed_code/key/2Ccdv0EKBSsJHB"> </iframe></div> </div> </center> <h2>February 19, 2021</h2> <p>As COVID-19 vaccines become more available, more Americans are citing an interest in receiving them. A McKinsey Consumer Survey conducted in mid-February found more Americans moving into the “Interested adopter” category, citing a plan to request or schedule a vaccination.</p> <p>Notably, the majority of respondents cited satisfaction with the process, including 81 percent who said there were satisfied with the ease of scheduling and appointment times. Personal connections also appear to be a factor in vaccination: Nearly half of respondents said they made a recommendation to receive a vaccine, of which two-thirds were in a personal conversation to friends and family. The highest level of satisfaction from respondents related to the vaccine rollout was for doctors/healthcare providers. Physicians and the Centers for Disease Control and Prevention remain the most trusted sources of advice to receive the vaccine.</p> <p>However, there is room for improvement: More than a fifth of respondents said they were unsure if they were eligible to receive the vaccine. Almost half said they would be most comfortable receiving the vaccine in a doctor's office, while that has only occurred for 9 percent of those respondents.</p> <p>The insights in the below presentation draw upon findings from McKinsey’s Consumer Surveys from February 19, 2021; January 4–11, 2021; and in 2020: November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17.</p> <center> <div style="width:95%;max-width:800px"> <div style="position:relative;height:0px;padding-top:60%;text-align:center"><iframe style="border:1px solid #CCC;border-width:1px;margin-bottom:5px;position:absolute;top:0;left:0;width:100%;height:100%" scrolling="no" frameBorder="0" src="//www.slideshare.net/slideshow/embed_code/key/CoYBgrXcmwiwXy"> </iframe></div> </div> </center> <hr/> <h2>January 22, 2021</h2> <p>As COVID-19 vaccines begin, a January 2021 McKinsey Consumer Survey finds American consumer respondents are optimistic and cautiously eager to resume their daily lives. More than two-thirds of respondents surveyed between January 4–11, said they expect the COVID-19 pandemic to be better within the next nine months. Consumers do report, however, anxiety and depression due to COVID-19 (30 percent report high anxiety or depression), though 64 percent expect the COVID-19 situation will be better nine months from now assuming a vaccine is available.</p> <p>As discussed in “<a href="/industries/healthcare/our-insights/covid-19-vaccine-are-consumers-ready">COVID-19 vaccine: Are US consumers ready?</a>” consumers are continuing to evaluate access and desire to receive the COVID-19 vaccine. Interest is growing, however, those in the “unlikely” to vaccinate segment report behaviors and activities that may drive disproportionate COVID-19 spread (for example, more than 3.5 times less likely to social distance or wear masks in indoor public places, approximately 2 times more likely to go to bars/nightlife). Respondents said their concerns around side effects declined slightly since December, while respondents said their top reasons for getting the vaccine included thinking it would protect them and that it was the responsible thing to do. Fifty-six percent of respondents said they would be comfortable receiving a COVID-19 vaccine at a physician’s office, compared to only 13 percent feeling comfortable receiving it at their place of employment.</p> <p>In the meantime, an opportunity remains to improve adherence to safety recommendations as approximately 70 to 80 percent of respondents say they are following recommended guidelines most of the time and have a wide range in belief in the effectiveness of these guidelines (for example, 68 percent believe social distancing is highly effective). Many respondents plan on partaking in activities that could put them at greater risk to COVID-19 in the next four weeks (for example, 14 percent plan to attend a get together with people outside of their immediate family indoors, more than 70 percent planned to go to a grocery store, while more than 50 percent expected to visit a retail store).</p> <p>Two-thirds of respondents said they knew have known someone diagnosed with COVID-19, while 58 percent of respondents said they have attempted to get tested for COVID-19. That is a 22-percentage-point increase since October.</p> <p>Care behaviors are shifting as more respondents say that they are returning to in-person care (54 percent going to their physician’s office) and shifting away from telemedicine (up to 15 percentage points across types of care), while satisfaction relative to in-person care declining (12-percentage-point decline since October). There appears to be continued emergence of new health-related behaviors across activities tested as many respondents showed a range of 10 to 15 percentage points for starting new behaviors or interested in them (for example, home health).</p> <p>The insights in the below presentation draw upon findings from McKinsey’s Consumer Surveys from January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17.</p> <center> <div style="width:95%;max-width:800px"> <div style="position:relative;height:0px;padding-top:60%;text-align:center"><iframe style="border:1px solid #CCC;border-width:1px;margin-bottom:5px;position:absolute;top:0;left:0;width:100%;height:100%" scrolling="no" frameBorder="0" src="//www.slideshare.net/slideshow/embed_code/key/BvxMLiShLvFUwl"> </iframe></div> </div> </center></div><div class="container-placeholder"></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl"><section role="contentinfo" data-layer-region="article-about-authors" class="mdc-u-grid mdc-u-grid-col-md-12 AboutAuthor_mck-c-about-author__nRJzu"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f mdc-u-align-center"></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8 mck-u-links-inline mck-u-links-inline--secondary mdc-u-mt-5"><div><p><a href="/our-people/jenny-cordina"><strong>Jenny Cordina</strong></a> is a partner in McKinsey’s Detroit office, <strong>Eric Levin</strong> is a consultant in the Philadelphia office, and <strong>George Stein</strong> is an engagement manager in the New Jersey office.</p> <p>This article was edited by Elizabeth Newman, an executive editor in the Chicago office.</p></div></div></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-screen-only"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-5 mdc-u-grid-col-lg-end-9"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f mdc-u-align-center">Explore a career with us</h5><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-center___ar3mu_2734c4f"><a data-component="mdc-c-link" href="/careers/search-jobs" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--secondary___Boipq_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" aria-label="Search Openings" data-layer-event-prefix="CTA Link" data-layer-action="click" data-layer-category="careers" data-layer-subcategory="search" data-layer-text="Search Openings"><span class="mdc-c-link__label___Pfqtd_2734c4f">Search 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src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/survey%20us%20consumer%20sentiment%20during%20the%20coronavirus%20crisis/20211014/standard-us-b2c-oct-2021.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div class="Card_wrapper-text__U6Y3k"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f Card_content-block__pF6Z1"><span>Article</span><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/survey-us-consumer-sentiment-during-the-coronavirus-crisis" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>US consumer sentiment and behaviors during the coronavirus crisis</div></a></h6></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"COVID 19 Consumer Healthcare Insights What 2021 may hold","displayName":"COVID 19 Consumer Healthcare Insights What 2021 may hold","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"28ca4ecb-dc92-49f2-b2f9-38ec13d3102d","itemLanguage":"en","itemVersion":7,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"683910db-02ba-40ba-92e7-726c880160a9","templateName":"ArticleJSS","placeholders":{"jss-main":[{"uid":"232bb7e9-289f-492d-a916-2b6185e44a84","componentName":"ArticleTemplate","dataSource":"","fields":{"data":{"articleTemplate":{"title":{"jsonValue":{"value":"Consumer Health Insights: How respondents are adapting to the \u0026ldquo;new normal\u0026rdquo;"}},"sEOTitle":{"value":""},"description":{"jsonValue":{"value":"American consumers are navigating a \u0026ldquo;new normal\u0026rdquo; of living with COVID-19, embracing at-home testing and the added convenience of virtual care, and seeking new options for how and where they conduct work, according to the latest consumer healthcare insights survey."}},"sEODescription":{"value":""},"displayDate":{"jsonValue":{"value":"2022-03-25T00:00:00Z"}},"body":{"value":"[[MostPopularArticles 5]]\n\n\u003ch2\u003eUpdate: March 25, 2022\u003c/h2\u003e\n\n\u003cp\u003eThe number of vaccinated US respondents in McKinsey\u0026rsquo;s Consumer Health Insights survey has remained about the same since November of 2021, when 77 percent reported that they were vaccinated. Approximately 75 percent of respondents to the February survey reported that they\u0026rsquo;d been vaccinated; in addition, 63 percent of vaccinated respondents plan to stay current on COVID-19 vaccinations as recommended by healthcare leaders.\u003c/p\u003e\n\n[[sidebar disclaim]]\n\n\u003cp\u003eHome has become the location of choice for many respondents when it comes to several healthcare-related activities. Consumers are increasingly comfortable testing for COVID-19 at home, in fact, it now ranks at the most preferred testing location. Additionally, more than half of respondents indicated that they would prefer a health plan with virtual health benefits. The biggest drivers among those who value virtual care options are convenience and safety, however the tendency for this type of care to feel impersonal still weighs on the minds of many consumers.\u003c/p\u003e\n\n\u003cp\u003eAmid this \u0026ldquo;new normal,\u0026rdquo; many employees continue to seek new options for how and where they conduct work. In-person interactions are generally preferred for growth, development, and team building activities, particularly among younger respondents, however many acknowledge the benefits of fully remote work. More than 50% of employed respondents aged 25\u0026ndash;49 said they would be interested in living in a different location if they could permanently work remotely.\u003c/p\u003e\n\n\u003cp\u003eThese insights draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from February 25, 2022, November 8, August 23, June 15, May 7, April 24\u0026ndash;May 3, March 15\u0026ndash;22, February 8\u0026ndash;12, January 4\u0026ndash;11, 2021, and in 2020, November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17.\u003c/p\u003e\n\n\u003ccenter\u003e\n\u003cdiv style=\"width:95%; max-width:800px;\"\u003e\n\u003cdiv style=\"position: relative; height: 0px; padding-top: 60%; text-align: center;\"\u003e\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/f9z3HruGSzOBYv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; position:absolute; top:0; left:0; width:100%; height:100%;\"\u003e \u003c/iframe\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/center\u003e\n\n\u003chr /\u003e\n[[disruptor1up readnext1]]\n\u003ch2\u003eUpdate: November 19, 2021\u003c/h2\u003e\n\u003cp\u003eThe number of vaccinated US respondents in McKinsey\u0026rsquo;s Consumer Health Insights survey has grown dramatically over 2021, from 2 percent in January to 77 percent in November. However, amid increasing employer vaccination mandates, nearly half of unvaccinated consumer respondents in November said they would quit or stay until terminated if their employer required a COVID-19 vaccine, rather than get vaccinated. Three-fourths of unvaccinated respondents said they will \u0026ldquo;definitely\u0026rdquo; or \u0026ldquo;probably not\u0026rdquo; get a COVID-19 vaccine if required by their state to enter public sites, according to the November survey.\u003c/p\u003e\n\u003cp\u003eApproximately 10 percent of respondents with children at home have vaccinated their children, while another 40 percent said plan to do so. Parents who said they do not plan to vaccinate their children cited worries over the COVID-19 vaccine development timeline and potential long-term side effects.\u003c/p\u003e\n\u003cp\u003eOverall, levels of anxiety, depression, and distress are down relative to last year, and similar across respondents who have returned to work and those who have not yet returned. However, respondents who have returned to work report a higher positive impact on mental health than those who have not yet returned.\u003c/p\u003e\n\u003cp\u003eThese insights draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from November 8, August 23, June 15, May 7, April 24\u0026ndash;May 3, March 15\u0026ndash;22, February 8\u0026ndash;12, January 4\u0026ndash;11, 2021, and in 2020, November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cdiv style=\"width:95%; max-width:800px;\"\u003e\n\u003cdiv style=\"position: relative; height: 0px; padding-top: 60%; text-align: center;\"\u003e\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/uLAQUoUQskvCNK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; position:absolute; top:0; left:0; width:100%; height:100%;\"\u003e \u003c/iframe\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/center\u003e\n\u003chr /\u003e\n\u003ch2\u003eUpdate: September 2, 2021\u003c/h2\u003e\n\u003cp\u003e McKinsey\u0026rsquo;s latest Consumer Health Insights finds that consumers are increasingly focused on their health and wellness, labeling those categories with increased importance compared to prior to the pandemic. Increasing COVID-19 vaccination may tie into supporting that goal, yet there is a significant portion of the population that identified as \u0026ldquo;unlikely\u0026rdquo; vaccinators in the August survey.\u003c/p\u003e\n\u003cp\u003eUnvaccinated respondents said they are less likely to receive a vaccine based on pressure. Further, more than a fourth of unvaccinated respondents said they believed COVID-19 was \u0026ldquo;overhyped/not that big an issue\u0026rdquo; or that they felt \u0026ldquo;attacked\u0026rdquo; for not getting the vaccine. While almost a fourth said physicians were an important source in being vaccinated, some physicians are not recommending the vaccine. Additionally, almost a third of respondents said employers that offer PTO for potential side effects or offer compensation for being vaccinated would be influencing factors. Fifty-seven percent of respondents who were parents said they would have their child vaccinated if that was a requirement for in-person school. However, it is unclear how much vaccine adoption there will be for children under 12 in the long term, as well as the impact of booster shots for the already vaccinated.\u003c/p\u003e\n\u003cp\u003eRespondents overall indicated mixed feelings on returning to on-site work. Thirty percent of those that have returned have do so voluntarily. Forty-five percent of those who have not returned indicated that doing so would have a negative impact on their mental health.\u003c/p\u003e\n\u003cp\u003eThese insights draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from August 23, June 15, May 7, April 24\u0026ndash;May 3, March 15\u0026ndash;22, February 8\u0026ndash;12, January 4\u0026ndash;11, 2021, and in 2020, November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cdiv style=\"width:95%; max-width:800px;\"\u003e\n\u003cdiv style=\"position: relative; height: 0px; padding-top: 60%; text-align: center;\"\u003e\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/2mOH9SB2Y2OuHS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; position:absolute; top:0; left:0; width:100%; height:100%;\"\u003e \u003c/iframe\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/center\u003e\n\u003chr /\u003e\n\u003ch2\u003eUpdate: June 24, 2021\u003c/h2\u003e\n\u003cp\u003e More Americans who had expressed caution about the COVID-19 vaccination rates say their concerns or needs have been addressed, according to the latest McKinsey Consumer Survey. However, there has been little movement among \u0026ldquo;unlikely\u0026rdquo; adopters, many of whom also said they are not following guidance from the Centers for Disease Control and Prevention when recommended. A higher percentage of Medicaid residents (27%) and stay-at-home parents (38%) described themselves as unlikely to be vaccinated. Additionally, more parents said they would vaccinate their children (55%), which rose 2 percentage points since May.\u003c/p\u003e\n\u003cp\u003eAs more Americans return to activities, the usage of public transportation, airlines and services such as taxi is still lagging, but growing. Half of Americans who are expected to return to work say they anticipate going into an office will have a negative effect on their mental health, listing safety and flexibility as primary concerns. Americans continue to delay many healthcare services, although a high utilization of telemedicine for psychiatry is steady.\u003c/p\u003e\n\u003cp\u003eThese insights draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from June 15, May 7, April 24\u0026ndash;May 3, March 15\u0026ndash;22, February 8\u0026ndash;12, January 4\u0026ndash;11, 2021, and in 2020, November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cdiv style=\"width:95%; max-width:800px;\"\u003e\n\u003cdiv style=\"position: relative; height: 0px; padding-top: 60%; text-align: center;\"\u003e\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/sgpJkv0toKG6O3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; position:absolute; top:0; left:0; width:100%; height:100%;\"\u003e \u003c/iframe\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/center\u003e\n\u003chr /\u003e\n\u003ch2\u003eUpdate: May 7, 2021\u003c/h2\u003e\n\u003cp\u003eAs more Americans have been able to receive the COVID-19 vaccine in the past month, fewer respondents in the latest McKinsey Consumer Survey are \u0026ldquo;Cautious\u0026rdquo; (11 percent) or \u0026ldquo;Unlikely\u0026rdquo; (14 percent) to receive the vaccine. The research found that those respondents remaining in the \u0026ldquo;Cautious\u0026rdquo; and \u0026ldquo;Unlikely\u0026rdquo; segments have said they have concerns about the safety of the vaccine and potential side effects. Across these segments, there was greater interest in receiving a COVID-19 vaccine should they be able to choose which vaccine they receive, have access to their preferred site of care to receive the vaccine (for example, a doctor\u0026rsquo;s office), and if employed, have paid time off to receive the vaccine and for possible recovery days should they experience side effects.\u003c/p\u003e\n\u003cp\u003eAs potential COVID-19 vaccines receive an emergency use authorization for children under 16, our research asked about parental willingness to vaccinate their children. Around half of parent respondents indicated interest in having their children vaccinated if they were between ages 5 and 15, while around 40 percent of parents indicated interest if their child was aged 4 or younger. Parent respondents who had been vaccinated showed greater willingness than non-vaccinated parents to want their child vaccinated.\u003c/p\u003e\n\u003cp\u003eAdditionally, respondents are increasingly returning to daily activities as well as to healthcare sites (for example, 72 percent of respondents are currently going to or willing to go to their physician\u0026rsquo;s office). Respondent interest in telehealth post-pandemic is mixed, with around 40 percent of respondents stating that they believe they will continue to use telehealth at greater or similar levels as during the pandemic.\u003c/p\u003e\n\u003cp\u003eEmployed respondents that have not yet returned to their pre-pandemic worksite have mixed belief on the impact of returning to that site of work will have on their mental health. Around 44 percent said they believe their mental health will decline (with higher rates for those with children or identifying as Black/African American), while around 33 percent said they believe it will improve their mental health. Two groups who have higher rates of saying a return to work will help their mental health were Generation Z (37 percent) and rural residents (40 percent).\u003c/p\u003e\n\u003cp\u003eThese insights draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from April 24\u0026ndash;May 3, March 15\u0026ndash;22, February 8\u0026ndash;12, January 4\u0026ndash;11, 2021, and in 2020, November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17.\u003c/p\u003e\n[[exhibitcarousel 1]]\n\u003chr /\u003e\n\u003ch2\u003eUpdate: March 31, 2021\u003c/h2\u003e\n\u003cp\u003eMore Americans have been able to receive the COVID-19 vaccine in the past month, according to new results from a McKinsey Consumer Survey conducted in late March.\u003c/p\u003e\n\u003cp\u003eOut of more than 2,700 adult respondents, 36 percent said they had been vaccinated as of March 21.\u003c/p\u003e\n\u003cp\u003eOverall satisfaction rates with the vaccine process remain high, and may respondents are beginning to return to activities such as going into a retail store, a restaurant, or a drug store. Many vaccinated respondents cite get-togethers with family or friends and eating at a restaurant in their upcoming plans. Telemedicine visits continue to moderately decline, except for visits to mental health professionals, as respondents cite in-person visits for specialists or primary care physicians.\u003c/p\u003e\n\u003cp\u003eAs more vaccine appointments become available for Americans this spring, opportunities for improvement in vaccination experience include ease of scheduling, proximity of the vaccination site to a residence, and ability to learn where to receive a vaccine.\u003c/p\u003e\n\u003cp\u003eThese insights draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from March 15\u0026ndash;22, February 8\u0026ndash;12, January 4\u0026ndash;11, 2021, and in 2020, November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17, 2020 on COVID-19.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cdiv style=\"width:95%; max-width:800px;\"\u003e\n\u003cdiv style=\"position: relative; height: 0px; padding-top: 60%; text-align: center;\"\u003e\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/2Ccdv0EKBSsJHB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; position:absolute; top:0; left:0; width:100%; height:100%;\"\u003e \u003c/iframe\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/center\u003e\n\u003ch2\u003eFebruary 19, 2021\u003c/h2\u003e\n\u003cp\u003eAs COVID-19 vaccines become more available, more Americans are citing an interest in receiving them. A McKinsey Consumer Survey conducted in mid-February found more Americans moving into the \u0026ldquo;Interested adopter\u0026rdquo; category, citing a plan to request or schedule a vaccination.\u003c/p\u003e\n\u003cp\u003eNotably, the majority of respondents cited satisfaction with the process, including 81 percent who said there were satisfied with the ease of scheduling and appointment times. Personal connections also appear to be a factor in vaccination: Nearly half of respondents said they made a recommendation to receive a vaccine, of which two-thirds were in a personal conversation to friends and family. The highest level of satisfaction from respondents related to the vaccine rollout was for doctors/healthcare providers. Physicians and the Centers for Disease Control and Prevention remain the most trusted sources of advice to receive the vaccine.\u003c/p\u003e\n\u003cp\u003eHowever, there is room for improvement: More than a fifth of respondents said they were unsure if they were eligible to receive the vaccine. Almost half said they would be most comfortable receiving the vaccine in a doctor's office, while that has only occurred for 9 percent of those respondents.\u003c/p\u003e\n\u003cp\u003eThe insights in the below presentation draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from February 19, 2021; January 4\u0026ndash;11, 2021; and in 2020: November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cdiv style=\"width:95%; max-width:800px;\"\u003e\n\u003cdiv style=\"position: relative; height: 0px; padding-top: 60%; text-align: center;\"\u003e\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/CoYBgrXcmwiwXy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; position:absolute; top:0; left:0; width:100%; height:100%;\"\u003e \u003c/iframe\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/center\u003e\n\u003chr /\u003e\n\u003ch2\u003eJanuary 22, 2021\u003c/h2\u003e\n\u003cp\u003eAs COVID-19 vaccines begin, a January 2021 McKinsey Consumer Survey finds American consumer respondents are optimistic and cautiously eager to resume their daily lives. More than two-thirds of respondents surveyed between January 4\u0026ndash;11, said they expect the COVID-19 pandemic to be better within the next nine months. Consumers do report, however, anxiety and depression due to COVID-19 (30 percent report high anxiety or depression), though 64 percent expect the COVID-19 situation will be better nine months from now assuming a vaccine is available.\u003c/p\u003e\n\u003cp\u003eAs discussed in \u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/covid-19-vaccine-are-consumers-ready\"\u003eCOVID-19 vaccine: Are US consumers ready?\u003c/a\u003e\u0026rdquo; consumers are continuing to evaluate access and desire to receive the COVID-19 vaccine. Interest is growing, however, those in the \u0026ldquo;unlikely\u0026rdquo; to vaccinate segment report behaviors and activities that may drive disproportionate COVID-19 spread (for example, more than 3.5 times less likely to social distance or wear masks in indoor public places, approximately 2 times more likely to go to bars/nightlife). Respondents said their concerns around side effects declined slightly since December, while respondents said their top reasons for getting the vaccine included thinking it would protect them and that it was the responsible thing to do. Fifty-six percent of respondents said they would be comfortable receiving a COVID-19 vaccine at a physician\u0026rsquo;s office, compared to only 13 percent feeling comfortable receiving it at their place of employment.\u003c/p\u003e\n\u003cp\u003eIn the meantime, an opportunity remains to improve adherence to safety recommendations as approximately 70 to 80 percent of respondents say they are following recommended guidelines most of the time and have a wide range in belief in the effectiveness of these guidelines (for example, 68 percent believe social distancing is highly effective). Many respondents plan on partaking in activities that could put them at greater risk to COVID-19 in the next four weeks (for example, 14 percent plan to attend a get together with people outside of their immediate family indoors, more than 70 percent planned to go to a grocery store, while more than 50 percent expected to visit a retail store).\u003c/p\u003e\n\u003cp\u003eTwo-thirds of respondents said they knew have known someone diagnosed with COVID-19, while 58 percent of respondents said they have attempted to get tested for COVID-19. That is a 22-percentage-point increase since October.\u003c/p\u003e\n\u003cp\u003eCare behaviors are shifting as more respondents say that they are returning to in-person care (54 percent going to their physician\u0026rsquo;s office) and shifting away from telemedicine (up to 15 percentage points across types of care), while satisfaction relative to in-person care declining (12-percentage-point decline since October). There appears to be continued emergence of new health-related behaviors across activities tested as many respondents showed a range of 10 to 15 percentage points for starting new behaviors or interested in them (for example, home health).\u003c/p\u003e\n\u003cp\u003eThe insights in the below presentation draw upon findings from McKinsey\u0026rsquo;s Consumer Surveys from January 4\u0026ndash;11, 2021, and in 2020, November 20\u0026ndash;December 6, October 22\u0026ndash;26, September 5\u0026ndash;7, July 11\u0026ndash;14, June 4\u0026ndash;8, May 15\u0026ndash;18, April 25\u0026ndash;27, April 11\u0026ndash;13, March 27\u0026ndash;29, and March 16\u0026ndash;17.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cdiv style=\"width:95%; max-width:800px;\"\u003e\n\u003cdiv style=\"position: relative; height: 0px; padding-top: 60%; text-align: center;\"\u003e\u003ciframe src=\"//www.slideshare.net/slideshow/embed_code/key/BvxMLiShLvFUwl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; position:absolute; top:0; left:0; width:100%; height:100%;\"\u003e \u003c/iframe\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/center\u003e"},"isFullScreenInteractive":{"boolValue":false},"hideStickySocialShareBar":{"boolValue":false},"desktopID":{"value":""},"mobileID":{"value":""},"desktopURL":{"value":""},"mobileURL":{"value":""},"desktopPaddingPercentage":{"value":""},"mobilePaddingPercentage":{"value":""},"desktopOverrideHeight":{"value":""},"mobileOverrideHeight":{"value":""},"cerosOembedURL":{"value":""},"cerosRenderMode":{"targetItem":null},"cerosBackgroundColor":{"targetItem":null},"hideByLine":{"boolValue":false},"tableOfContentsTitle":{"value":"TABLE OF CONTENTS"},"accessStatus":{"targetItem":{"key":{"value":"RegisteredUsers"},"value":{"value":"Registered Users"}}},"articleType":{"targetItem":{"displayName":"Article"}},"hasSpecialReport":{"boolValue":false},"contentType":{"targetItem":{"displayName":"Article"}},"sourcePublication":{"targetItem":null},"externalPublication":{"value":""},"mobileReady":{"boolValue":true},"forClientsOnly":{"boolValue":false},"excludeFromClientLink":{"boolValue":false},"originalPublishDate":{"jsonValue":{"value":"2021-01-22T00:00:00Z"}},"footnotes":{"value":""},"contributoryPractice":{"targetItems":[{"displayName":"Healthcare"},{"displayName":"SHaPE"}]},"aboutTheAuthors":{"value":"\u003cp\u003e\u003ca href=\"/our-people/jenny-cordina\"\u003e\u003cstrong\u003eJenny Cordina\u003c/strong\u003e\u003c/a\u003e is a partner in McKinsey\u0026rsquo;s Detroit office, \n\u003cstrong\u003eEric Levin\u003c/strong\u003e is a consultant in the Philadelphia office, and \u003cstrong\u003eGeorge Stein\u003c/strong\u003e is an engagement manager in the New Jersey office.\u003c/p\u003e\n\n\u003cp\u003eThis article was edited by Elizabeth Newman, an executive editor in the Chicago office.\u003c/p\u003e"},"authors":{"targetItems":[{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"4ED69DEC53044AE097D61450C10FB2CD","name":"Jenny Cordina","authorTitle":{"value":"Jenny Cordina"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/jenny cordina/jenny cordina_8353_fc-mask_profile_1536x1152.png","alt":"Jenny Cordina"},"emailLinks":{"value":"Jenny_Cordina@mckinsey.com"},"linkedInUrl":{"value":"https://www.linkedin.com/in/jennycordina"},"description":{"value":"Improves healthcare clients’ performance across levers with a deep focus on delivering impact through consumerism in areas such as digital, analytics, insights, patient engagement, growth, retention, and experience"},"locations":{"targetItems":[{"name":"Detroit","displayName":"Detroit"}]},"firmTitle":{"value":"Partner"},"thumbnailImage":{"alt":"John Copeland","src":"/~/media/mckinsey/our people/jenny cordina/jenny cordina_8353_fc-mask_headshot_988x741.png"},"url":{"path":"/our-people/jenny-cordina"}}]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"8DB76564903748A49A16CB88BBCF1E0E","name":"Eric Levin","authorTitle":{"value":"Eric Levin"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"8C21CFBDC794472FB0DB1208D0FEEFF9","name":"George Stein","authorTitle":{"value":"George Stein"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[]}}]},"nonPartnerAuthors":{"targetItems":[]},"interactiveToUse":{"targetItem":null},"enableArticleComponents":{"boolValue":false},"relatedArticles":{"targetItems":[{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"Consumer decision making in healthcare: The role of information transparency"},"url":{"path":"/industries/healthcare/our-insights/consumer-decision-making-in-healthcare-the-role-of-information-transparency"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"When armed with transparent information, consumers are likely to make different decisions. These decisions include choosing a different provider, often considering reputation, quality, and costs."},"standardImage":{"src":"/~/media/mckinsey/industries/healthcare systems and services/our insights/consumer decision making in healthcare/standard-consumer-decision-making.jpg","alt":"Consumer decision making in healthcare: The role of information transparency"},"heroImage":null,"thumbnailImage":null},{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"On pins and needles: Tracking COVID-19 vaccines and therapeutics"},"url":{"path":"/industries/life-sciences/our-insights/on-pins-and-needles-will-covid-19-vaccines-save-the-world"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"Key stakeholders will need to continue to monitor and adapt to new data and new variants emerging across the globe to respond effectively."},"standardImage":{"src":"/~/media/mckinsey/industries/life sciences/our insights/on pins and needles will covid 19 vaccines save the world/pins-and-needles-vaccine-standard-1536x1536.jpg","alt":"On pins and needles: Will COVID-19 vaccines ‘save the world’?"},"heroImage":null,"thumbnailImage":null},{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"US consumer sentiment and behaviors during the coronavirus crisis"},"url":{"path":"/capabilities/growth-marketing-and-sales/our-insights/survey-us-consumer-sentiment-during-the-coronavirus-crisis"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"US consumers exhibited strong optimism and spend in October, driven by consumers across the age and income spectrum."},"standardImage":{"src":"/~/media/mckinsey/business functions/marketing and sales/our 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