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material-icons" aria-hidden="true"></div> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/console" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail=""> Play Console </a> </li> </ul> </div> <devsite-toc class="devsite-nav" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix "> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-hero devsite-landing-row-50 devsite-landing-row-padding-xlarge" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <devsite-youtube autohide="1" showinfo="0" video-id="zt_cNQse05s"></devsite-youtube> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="google-play-console" data-text="Google Play Console" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20210511135546/https://play.google.com/apps/publish/"> Google Play Console </a> </h3> <div class="devsite-landing-row-item-description-content"> Publish your apps and games with the Google Play Console and grow your business on Google Play. Benefit from features that help you improve your app’s quality, engage your audience, earn revenue, and more. </div> <div class="devsite-landing-row-item-buttons"> <a href="//web.archive.org/web/20210511135546/https://play.google.com/apps/publish/" class="button button-primary ">Sign in</a> <a href="//web.archive.org/web/20210511135546/https://play.google.com/console/about/" class="button button-white ">Learn More</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-padding-xlarge" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <hr> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-4-up devsite-landing-row-100 devsite-landing-row-padding-xlarge android-featured-resources android-xsmall-headings" header-position="left"> <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" icon-position="top"> <div class="devsite-landing-row-header-icon-container" size="large"> <img class="devsite-landing-row-header-icon" alt="" src="https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/spot-icons/badge.svg" srcset="" sizes="100vw" loading="lazy"> </div> <div class="devsite-landing-row-header-text"> <h2 id="focus-on-quality" data-text="Focus on quality" tabindex="0"> Focus on quality </h2> <div class="devsite-landing-row-description"> Success on Google Play starts with quality. The best apps and games have higher ratings, more installs, and more engagement. </div> </div> <div class="devsite-landing-row-header-buttons"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/" class="button ">View Quality guides</a> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="use-closed-and-open-test-tracks" data-text="Use closed and open test tracks" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/best-practices/launch/test-tracks"> Use closed and open test tracks </a> </h3> <div class="devsite-landing-row-item-description-content"> Iterate on your ideas and improve the quality of your apps and games before you launch, by gathering feedback from testers in internal, closed, and open tracks. You can also target each release track by country. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="pre-launch-reports" data-text="Pre-launch reports" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/best-practices/launch/pre-launch-crash-reports"> Pre-launch reports </a> </h3> <div class="devsite-landing-row-item-description-content"> See the results of automated tests on your alpha and beta APKs run on popular, physical devices powered by Firebase Test Lab. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="android-vitals" data-text="Android vitals" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/topic/performance/vitals"> Android vitals </a> </h3> <div class="devsite-landing-row-item-description-content"> Understand and improve your app's performance and quality. See metrics in the areas of stability, render time, battery use, startup times, and permissions. To aid debugging, crash data is linked to pre-launch reports. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="reviews-analysis" data-text="Reviews analysis" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/best-practices/engage/user-reviews"> Reviews analysis </a> </h3> <div class="devsite-landing-row-item-description-content"> Browse and analyze user reviews to find trends and themes that will help you improve your app or game. Reply to reviews to engage with your users. See how your replies affect your app's ratings. </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-4-up devsite-landing-row-100 devsite-landing-row-padding-xlarge android-featured-resources android-xsmall-headings" header-position="left"> <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" icon-position="top"> <div class="devsite-landing-row-header-icon-container" size="large"> <img class="devsite-landing-row-header-icon" alt="" src="https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/spot-icons/launching-arrow.svg" srcset="" sizes="100vw" loading="lazy"> </div> <div class="devsite-landing-row-header-text"> <h2 id="release-with-confidence" data-text="Release with confidence" tabindex="0"> Release with confidence </h2> <div class="devsite-landing-row-description"> When you’re ready to launch, the Play Console lets you publish your app and release updates with confidence. Use granular controls and distribution options, and have a complete view of your app’s data during and after release. </div> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="release-dashboard" data-text="Release dashboard" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20210511135546/https://support.google.com/googleplay/android-developer/answer/7383463"> Release dashboard </a> </h3> <div class="devsite-landing-row-item-description-content"> Track a release as it happens and see how your release is affecting your app's important metrics. Compare data against a previous release. Quickly halt your rollout if anything looks out of the ordinary. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="staged-rollouts" data-text="Staged rollouts" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://support.google.com/googleplay/android-developer/answer/6346149"> Staged rollouts </a> </h3> <div class="devsite-landing-row-item-description-content"> Release updated apps and games to progressively larger percentages of your users so that you can catch missed issues. Halt and resume rollouts so you can find and fix issues. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="device-catalog" data-text="Device catalog" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20210511135546/https://support.google.com/googleplay/android-developer/answer/7353455"> Device catalog </a> </h3> <div class="devsite-landing-row-item-description-content"> Give your users a great experience on the widest range of devices. Search and filter and save search options, across rich device data for every Google-certified device. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="instant-apps" data-text="Instant apps" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20210511135546/https://support.google.com/googleplay/android-developer/answer/7381861"> Instant apps </a> </h3> <div class="devsite-landing-row-item-description-content"> Iterate quickly and test a version of your instant app with trusted users on a pre-release track. Once you've published your instant app, Google Play Instant enables people to experience your app from any link with a single tap, without needing to install it first. </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-100 devsite-landing-row-padding-xlarge android-featured-resources android-xsmall-headings" header-position="left"> <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" icon-position="top"> <div class="devsite-landing-row-header-icon-container" size="large"> <img class="devsite-landing-row-header-icon" alt="" src="https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/picto-icons/stars.svg" srcset="" sizes="100vw" loading="lazy"> </div> <div class="devsite-landing-row-header-text"> <h2 id="grow-your-business" data-text="Grow your business" tabindex="0"> Grow your business </h2> <div class="devsite-landing-row-description"> When you’re ready to grow your audience and earn more revenue, the Play Console has tools to help. Understand how users find your app, run experiments on your store listing, compare your performance to apps in the same category, and launch ad campaigns. Tweak your pricing, manage your in-app products and your subscriptions, run promotions, and more. </div> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="store-listing-experiments" data-text="Store listing experiments" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/best-practices/grow/store-listing-experiments"> Store listing experiments </a> </h3> <div class="devsite-landing-row-item-description-content"> Find the store listing content that drives the most installs. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="google-ads-campaigns" data-text="Google Ads campaigns" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/best-practices/grow/install-ads"> Google Ads campaigns </a> </h3> <div class="devsite-landing-row-item-description-content"> Create App campaigns to drive valuable app installs from Google Search, Play Store Search and recommendations, YouTube, and the Google Display Network. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="acquisition-reports" data-text="Acquisition reports" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/best-practices/grow/user-aquisition"> Acquisition reports </a> </h3> <div class="devsite-landing-row-item-description-content"> Get reports on how well your app or game is acquiring users by channel and country with multiple breakdown and comparison options. See which channels drive retained users and buyers over time. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="translation-services" data-text="Translation services" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20210511135546/https://support.google.com/googleplay/android-developer/answer/3125566"> Translation services </a> </h3> <div class="devsite-landing-row-item-description-content"> Request a translation for your app or game, in-app products, and ad campaigns from a qualified third-party translation service. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="games-services" data-text="Games services" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20210511135546/https://developers.google.com/games/services/"> Games services </a> </h3> <div class="devsite-landing-row-item-description-content"> Find out more about your players, where they come from, how they progress through your game, purchase in-app products, and more. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media fully-clickable" background="/web/20210511135546im_/https://developer.android.com/distribute/pale-blue" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="subscriptions-dashboard" data-text="Subscriptions dashboard" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/distribute/best-practices/earn/subscriptions"> Subscriptions dashboard </a> </h3> <div class="devsite-landing-row-item-description-content"> See how your subscriptions are performing and make better decisions to grow your business. Understand and analyze total subscribers, revenue, retention, and churn across multiple dimensions. </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-large-headings devsite-landing-row-100 devsite-landing-row-item-centered devsite-landing-row-padding-xlarge" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="get-started-with-thebrplay-console-today" data-text="Get started with thePlay Console today" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20210511135546/https://play.google.com/apps/publish/"> Get started with the<br>Play Console today </a> </h3> <div class="devsite-landing-row-item-buttons"> <a href="//web.archive.org/web/20210511135546/https://play.google.com/apps/publish/" class="button button-primary ">Sign in</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-padding-xlarge android-editorial-and-updates" background="/web/20210511135546im_/https://developer.android.com/distribute/grey" header-position="top"> <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header"> <div class="devsite-landing-row-header-text"> <h2 id="success-stories" data-text="Success stories" tabindex="0"> Success stories </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" foreground="navy" description-position="bottom"> <div class="devsite-landing-row-item-media "> <devsite-youtube autohide="1" showinfo="0" video-id="qRXkEQOtQ98"></devsite-youtube> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="cooking-craze-by-big-fish-games" data-text="Cooking Craze by Big Fish Games" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://www.youtube.com/watch?v=qRXkEQOtQ98" target="_blank"> Cooking Craze by Big Fish Games </a> </h3> <div class="devsite-landing-row-item-description-content"> Cooking Craze used open beta testing to decrease crash rate by 21% and increase retention by 7%. </div> </div> </div> </div> <div class="devsite-landing-row-item" foreground="navy" description-position="bottom"> <div class="devsite-landing-row-item-media "> <devsite-youtube autohide="1" showinfo="0" video-id="1Iw7Tg_afKk"></devsite-youtube> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="wooga" data-text="Wooga" class="hide-from-toc no-link" tabindex="0"> <a href="https://web.archive.org/web/20210511135546/https://www.youtube.com/watch?v=1Iw7Tg_afKk" target="_blank"> Wooga </a> </h3> <div class="devsite-landing-row-item-description-content"> Wooga brings features to Android first with fast iteration on Google Play. </div> </div> </div> </div> <div class="devsite-landing-row-item" foreground="navy" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-custom-image" background="/web/20210511135546im_/https://developer.android.com/distribute/blue"> <div class="devsite-landing-row-item-custom-image-icon-wrapper"> <a href="https://web.archive.org/web/20210511135546/https://developer.android.com/stories/games/hashcube"> <div class="devsite-landing-row-item-custom-image-icon-container" background="/web/20210511135546im_/https://developer.android.com/distribute/blue" size="medium"> <img class="devsite-landing-row-item-custom-image-icon" alt="" src="https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest.png" srcset="https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_36.png 36w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_48.png 48w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_72.png 72w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_96.png 96w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_480.png 480w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_720.png 720w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_856.png 856w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_960.png 960w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_1440.png 1440w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_1920.png 1920w, https://web.archive.org/web/20210511135546im_/https://developer.android.com/images/branding/partners/icons/sudoku-quest_2880.png 2880w" sizes="192px" loading="lazy"> </div> </a> </div> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="sudoku-quest-by-hashcube" data-text="Sudoku Quest by HashCube" class="hide-from-toc no-link" tabindex="0"> <a 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