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color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?w=1440&q=75"/><div data-cy="caption" class="sc-762dcccc-9 fbephs">President-elect Donald Trump makes a campaign appearance prior to the election.</div><div data-cy="credit" class="sc-762dcccc-10 ebMnGM">Allison Robbert-Pool—Getty Images</div></div></div><div class="sc-9d11c37b-6 ccKQGH trinity-player"><div class="trinity-tts-pb" dir="ltr"></div></div><div class="sc-9d11c37b-1 gGsili"><div class="sc-9d11c37b-2 diFVtX"><div id="article-content" class="sc-9d11c37b-3 kZBgtU"><div><div data-cy="article-content" class="rawHtml-content-no-nativo"><p>Trump Media is exploring the creation of a cryptocurrency payment platform called TruthFi, according to a trademark filing. </p><div class="paywall-selector"></div><div class="paywall"> <p>The Trump Media & Technology Group (TMTG) has been working to expand from its current core product, the conservative social media platform Truth Social. In previous SEC filings, the company has stated it intends to build a diverse set of digital businesses. So far, it has expanded into <a href="https://www.cnn.com/2024/08/12/business/trump-medias-massive-bet-could-fix-its-biggest-problem-it-brings-in-almost-no-money/index.html" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://www.cnn.com/2024/08/12/business/trump-medias-massive-bet-could-fix-its-biggest-problem-it-brings-in-almost-no-money/index.html" rel="noopener">streaming</a> and is working on <a href="https://fortune.com/2024/10/18/trump-media-iran-russia-china/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/2024/10/18/trump-media-iran-russia-china/">building its own tech infrastructure</a>. Now it appears a cryptocurrency payment system could be the latest addition to its budding roster of ventures. </p><div class="related-video-container hidden"><div class="sc-b2504c1d-0 dTxuPI"><div class="sc-c5bbce56-0 ipVLKc"></div><div class="sc-c5bbce56-0 gZwXGO video-placeholder"></div></div></div> <p>In the trademark application filed on Nov. 18, TMTG outlined plans to create “downloadable computer software” that serves as a “digital wallet,” likely referring to an app that can be used to store and trade cryptocurrencies. The application also details plans to serve as a payments processing platform for purchases made with cryptocurrencies. </p> <p>The service could also include some type of market intelligence offering. Among the uses for the trademark are the “analyzing and compiling [of] data for measuring the performance of financial markets,” according to the application. </p> <p>So far, Trump Media’s existing business—Truth Social—has delivered few financial results for the company. Through the third quarter of 2024, Trump Media made only about $2.6 million in revenue on losses of $363 million. However, the company does have a cash pile of $372 million as well as shares, which could be used to fund its expansion.</p> <p>Some of that growth could come from acquisitions. Earlier this week, the <em>Financial Times</em> reported TMTG was in talks to acquire the digital currency platform Bakkt in an all-stock deal. Originally <a href="https://fortune.com/longform/nyse-owner-bitcoin-exchange-startup/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/longform/nyse-owner-bitcoin-exchange-startup/">launched</a> with great fanfare in 2018, Bakkt had sought to legitimize trading in cryptocurrencies by offering them to institutional investors. But the company has struggled since then. In February, Bakkt issued a “going concern” notice and reported it was at risk of being delisted from the New York Stock Exchange. Bakkt is owned by <a href="https://fortune.com/company/intercontinental-exchange/" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/company/intercontinental-exchange/">Intercontinental Exchange</a> (ICE), the parent company of the New York Stock Exchange. </p> <p>Bakkt also has ties to Republican politics. Its former CEO was ex–Georgia Sen. Kelly Loeffler. Her husband, Jeffrey Sprecher, is the CEO of ICE.</p> <p>TMTG did not respond to a request for comment. </p> <p>President-elect Donald Trump, the largest shareholder of TMTG with about 53% of the company, has become increasingly involved in the crypto industry. Earlier this year during the presidential campaign, he announced the launch of <a href="https://fortune.com/crypto/2024/09/17/trump-crypto-blockchain-world-liberty-financial/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/crypto/2024/09/17/trump-crypto-blockchain-world-liberty-financial/">crypto token</a> World Liberty Financial alongside his son Donald Trump Jr., who is on the board of TMTG. </p> <p>Trump warmed up to crypto recently after previously calling Bitcoin a “scam.” He attributed his change of heart in part to his youngest son, Barron Trump, who is a student at NYU. During an <a href="https://fortune.com/company/twitter/" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/company/twitter/">X</a> Spaces event announcing the launch of World Liberty Financial, Trump mentioned that his youngest son would regularly show him his various crypto wallets and the currencies he held in them.</p></div><div class="sc-30bdb254-0 kxagCu article" data-cy="subscriptionPlea"><b>How many degrees of separation are you from the globe's most powerful business leaders? </b>Explore who made our brand-new list of the <a href="https://fortune.com/ranking/most-powerful-people/?&itm_source=fortune&itm_medium=article_tout" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/ranking/most-powerful-people/?&itm_source=fortune&itm_medium=article_tout">100 Most Powerful People in Business</a>. Plus, learn about the metrics we used to make it.</div></div></div><div class="sc-d331eee9-11 grvWtf"><div class="sc-d331eee9-10 cYdiLE simple"></div></div><div class="sc-9d11c37b-5 czxqeH"></div></div><div class="sc-6cf2855c-0 kExlxv latest-popular-module"><div class="sc-6cf2855c-3 arJkf heading"><h2 class="sc-3358ecfd-0 sc-6cf2855c-4 iHarim dpCFYu latest-popular-title">Latest in Politics</h2></div><ul data-cy="post-list" class="sc-6cf2855c-1 kHgwqz latest-popular-content"><li class="sc-6cf2855c-2 lmrGQL content-wrapper"><span class="sc-6cf2855c-5 gngcCZ time-ago-wrapper">0 minutes ago</span><div class="sc-e3c4bc02-0 dvEGRk content"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Vladimir Putin at a weapons plant in Saint Petersburg in 2023." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1246324907-e1732376852918.jpg?w=1440&q=75"/><div class="eyebrow"><span class="sc-2f1a523b-2 loCKOS link-wrapper"><a href="https://fortune.com/section/finance/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Finance">Finance</a></span><span class="sc-2f1a523b-1 bELjCH hyphen" aria-hidden="true"> - 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iXmUiL list-item-seperator">, and others</span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></div></li><li class="sc-6cf2855c-2 lmrGQL content-wrapper"><span class="sc-6cf2855c-5 gngcCZ time-ago-wrapper">0 minutes ago</span><div class="sc-e3c4bc02-0 dvEGRk content"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite 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Confino","sameAs":"","type":"Person","uri":"/author/paolo-confino/","url":"https://fortune.com/author/paolo-confino/","role":"","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"","twitterUrl":"","__typename":"AuthorSocialUrlsFields"},"shortIntro":"","__typename":"Co-authors"}],"breadcrumbs":{"items":[]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"Politics","content":"\u003cp\u003eTrump Media is exploring the creation of a cryptocurrency payment platform called TruthFi, according to a trademark filing. \u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\n\n\n\u003cp\u003eThe Trump Media \u0026amp; Technology Group (TMTG) has been working to expand from its current core product, the conservative social media platform Truth Social. In previous SEC filings, the company has stated it intends to build a diverse set of digital businesses. So far, it has expanded into \u003ca href=\"https://www.cnn.com/2024/08/12/business/trump-medias-massive-bet-could-fix-its-biggest-problem-it-brings-in-almost-no-money/index.html\"\u003estreaming\u003c/a\u003e and is working on \u003ca href=\"https://fortune.com/2024/10/18/trump-media-iran-russia-china/\"\u003ebuilding its own tech infrastructure\u003c/a\u003e. Now it appears a cryptocurrency payment system could be the latest addition to its budding roster of ventures.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIn the trademark application filed on Nov. 18, TMTG outlined plans to create “downloadable computer software” that serves as a “digital wallet,” likely referring to an app that can be used to store and trade cryptocurrencies. The application also details plans to serve as a payments processing platform for purchases made with cryptocurrencies.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe service could also include some type of market intelligence offering. Among the uses for the trademark are the “analyzing and compiling [of] data for measuring the performance of financial markets,” according to the application. \u003c/p\u003e\n\n\n\n\u003cp\u003eSo far, Trump Media’s existing business—Truth Social—has delivered few financial results for the company. Through the third quarter of 2024, Trump Media made only about $2.6 million in revenue on losses of $363 million. However, the company does have a cash pile of $372 million as well as shares, which could be used to fund its expansion.\u003c/p\u003e\n\n\n\n\u003cp\u003eSome of that growth could come from acquisitions. Earlier this week, the \u003cem\u003eFinancial Times\u003c/em\u003e reported TMTG was in talks to acquire the digital currency platform Bakkt in an all-stock deal. Originally \u003ca href=\"https://fortune.com/longform/nyse-owner-bitcoin-exchange-startup/\"\u003elaunched\u003c/a\u003e with great fanfare in 2018, Bakkt had sought to legitimize trading in cryptocurrencies by offering them to institutional investors. But the company has struggled since then. In February, Bakkt issued a “going concern” notice and reported it was at risk of being delisted from the New York Stock Exchange. Bakkt is owned by \u003ca href=\"https://fortune.com/company/intercontinental-exchange/\" target=\"_blank\"\u003eIntercontinental Exchange\u003c/a\u003e (ICE), the parent company of the New York Stock Exchange.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBakkt also has ties to Republican politics. Its former CEO was ex–Georgia Sen. Kelly Loeffler. Her husband, Jeffrey Sprecher, is the CEO of ICE.\u003c/p\u003e\n\n\n\n\u003cp\u003eTMTG did not respond to a request for comment.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003ePresident-elect Donald Trump, the largest shareholder of TMTG with about 53% of the company, has become increasingly involved in the crypto industry. Earlier this year during the presidential campaign, he announced the launch of \u003ca href=\"https://fortune.com/crypto/2024/09/17/trump-crypto-blockchain-world-liberty-financial/\"\u003ecrypto token\u003c/a\u003e World Liberty Financial alongside his son Donald Trump Jr., who is on the board of TMTG. \u003c/p\u003e\n\n\n\n\u003cp\u003eTrump warmed up to crypto recently after previously calling Bitcoin a “scam.” He attributed his change of heart in part to his youngest son, Barron Trump, who is a student at NYU. During an \u003ca href=\"https://fortune.com/company/twitter/\" target=\"_blank\"\u003eX\u003c/a\u003e Spaces event announcing the launch of World Liberty Financial, Trump mentioned that his youngest son would regularly show him his various crypto wallets and the currencies he held in them.\u003c/p\u003e\u003c/div\u003e","databaseId":4078854,"dateGmt":"2024-11-22T16:45:56","dek":"","description":"Trump Media filed a trademark application for a cryptocurrency wallet called TruthFi.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDo0MDc4ODU0","image":"https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2183887435-e1731949892599.jpg?resize=1200,600","imageCaption":"President-elect Donald Trump makes a campaign appearance prior to the election.","imageCredit":"Allison Robbert-Pool—Getty Images","keywords":"","link":"https://fortune.com/2024/11/22/trump-media-crypto-payments-truthfi-truth-social-social-media-election-us-president/","metaTitle":"Trump Media eyes crypto payment service to go with Truth Social","modifiedGmt":"2024-11-22T23:03:08","pageType":"article","platformCD":"own","postId":4078854,"postSettings":{"postSettingsDek":null,"enableSubscriptionPlea":true,"subscriptionPleaDesign":"with-bottom-border","subscriptionPleaPosition":null,"subscriptionPleaTextLined":"\u003cb\u003eHow many degrees of separation are you from the globe's most powerful business leaders? \u003c/b\u003eExplore who made our brand-new list of the \u003ca href=\"https://fortune.com/ranking/most-powerful-people/?\u0026itm_source=fortune\u0026itm_medium=article_tout\"\u003e100 Most Powerful People in Business\u003c/a\u003e. 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In previous SEC filings, the company has stated it intends to build a diverse set of digital businesses. So far, it has expanded into \u003ca href=\"https://www.cnn.com/2024/08/12/business/trump-medias-massive-bet-could-fix-its-biggest-problem-it-brings-in-almost-no-money/index.html\"\u003estreaming\u003c/a\u003e and is working on \u003ca href=\"https://fortune.com/2024/10/18/trump-media-iran-russia-china/\"\u003ebuilding its own tech infrastructure\u003c/a\u003e. Now it appears a cryptocurrency payment system could be the latest addition to its budding roster of ventures.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIn the trademark application filed on Nov. 18, TMTG outlined plans to create “downloadable computer software” that serves as a “digital wallet,” likely referring to an app that can be used to store and trade cryptocurrencies. The application also details plans to serve as a payments processing platform for purchases made with cryptocurrencies.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe service could also include some type of market intelligence offering. Among the uses for the trademark are the “analyzing and compiling [of] data for measuring the performance of financial markets,” according to the application. \u003c/p\u003e\n\n\n\n\u003cp\u003eSo far, Trump Media’s existing business—Truth Social—has delivered few financial results for the company. Through the third quarter of 2024, Trump Media made only about $2.6 million in revenue on losses of $363 million. However, the company does have a cash pile of $372 million as well as shares, which could be used to fund its expansion.\u003c/p\u003e\n\n\n\n\u003cp\u003eSome of that growth could come from acquisitions. Earlier this week, the \u003cem\u003eFinancial Times\u003c/em\u003e reported TMTG was in talks to acquire the digital currency platform Bakkt in an all-stock deal. Originally \u003ca href=\"https://fortune.com/longform/nyse-owner-bitcoin-exchange-startup/\"\u003elaunched\u003c/a\u003e with great fanfare in 2018, Bakkt had sought to legitimize trading in cryptocurrencies by offering them to institutional investors. But the company has struggled since then. In February, Bakkt issued a “going concern” notice and reported it was at risk of being delisted from the New York Stock Exchange. Bakkt is owned by \u003ca href=\"https://fortune.com/company/intercontinental-exchange/\" target=\"_blank\"\u003eIntercontinental Exchange\u003c/a\u003e (ICE), the parent company of the New York Stock Exchange.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBakkt also has ties to Republican politics. Its former CEO was ex–Georgia Sen. Kelly Loeffler. Her husband, Jeffrey Sprecher, is the CEO of ICE.\u003c/p\u003e\n\n\n\n\u003cp\u003eTMTG did not respond to a request for comment.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003ePresident-elect Donald Trump, the largest shareholder of TMTG with about 53% of the company, has become increasingly involved in the crypto industry. Earlier this year during the presidential campaign, he announced the launch of \u003ca href=\"https://fortune.com/crypto/2024/09/17/trump-crypto-blockchain-world-liberty-financial/\"\u003ecrypto token\u003c/a\u003e World Liberty Financial alongside his son Donald Trump Jr., who is on the board of TMTG. \u003c/p\u003e\n\n\n\n\u003cp\u003eTrump warmed up to crypto recently after previously calling Bitcoin a “scam.” He attributed his change of heart in part to his youngest son, Barron Trump, who is a student at NYU. 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