What is Digital Marketing? Types, Examples and Benefits

<!DOCTYPE html> <html lang="en"> <head> <script type="text/javascript"> window.EnabledFlags = ["plums.premium_spm_contacts_default","plums.14_day_trial","plums.fs2_preview_links","plums.react_modal_focustrap","plums.sms_v2","plums.sms_price_breakdown_revamp","plums.sms_es_pricing","plums.sms_nordic_pricing","plums.sms_italy_pricing","plums.discount_lander_locale","plums.dynamic_features_table_prices","plums.background_color_trait_hex_code_handling","plums.enable_fullstory_lazyload","plums.reduced_intl_pricing","plums.promise_polyfill_cleanup","plums.intellimize_tag","plums.intellimize_otrefresh","plums.disable_plums_webx_analytics","plums.disable_intellimize_signup_code","plums.experiment_ga4_refactor","plums.dynamic_optimizely_load","plums.intellimize_offline_api","plums.onetrust_preload","plums.enable_default_consent","plums.personalize_signup_page_title","plums.enable_discount_lander_experience","plums.single_plan_discount_lander","plums.events_hub_optimization","plums.integrations_page_consolidation","plums.ecs_prop_update","plums.migrated_integration_hydrated_from_contentful","plums.integration_dotcom_rollback_static_translations","plums.react_to_plums_header_footer_migration","plums.integrations_from_route","plums.zapier_search_card","plums.wix_idx_integration","plums.integration_detail_pages_tracking","plums.eloqua_route_field","plums.ion_full_width_placeholder","plums.invisible_recaptcha_contact_forms"]</script> <meta charset="utf-8"> <meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible"> <meta content="width=device-width, initial-scale=1" name="viewport"> <meta content="" name="verify-v1"> <meta content="" name="msvalidate.01"> <meta name="google-site-verification" content="Xg1n4sbg_Ovzp2zQ3gVV-GBaWZKQeyuePwOikbHbwDU"> <meta content="index,follow,archive" name="robots"> <meta content="en" name="language"> <link href="https://mailchimp.com/marketing-glossary/digital-marketing/" rel="canonical"> <script> dataLayer = [{ 'entryId': '7uiHwAN6KfTZpjWXYaGJ5O' }]; </script> <link rel="alternate" href="https://mailchimp.com/marketing-glossary/digital-marketing/" hreflang="x-default"><link rel="alternate" href="https://mailchimp.com/marketing-glossary/digital-marketing/" hreflang="en"><link rel="alternate" href="https://mailchimp.com/es/marketing-glossary/digital-marketing/" hreflang="es"><link rel="alternate" href="https://mailchimp.com/fr/marketing-glossary/digital-marketing/" hreflang="fr"><link rel="alternate" href="https://mailchimp.com/pt-br/marketing-glossary/digital-marketing/" hreflang="pt-br"><link rel="alternate" href="https://mailchimp.com/de/marketing-glossary/digital-marketing/" hreflang="de"><link rel="alternate" href="https://mailchimp.com/it/marketing-glossary/digital-marketing/" hreflang="it"> <meta class="swiftype" name="path" data-type="enum" content="/marketing-glossary/digital-marketing/"> <meta class="swiftype" name="entry_id" data-type="enum" content="7uiHwAN6KfTZpjWXYaGJ5O"> <meta class="swiftype" name="content_type" data-type="enum" content="glossaryDetail"> <meta class="swiftype" name="tags" data-type="enum" content="Hjyzb5roBwt9E5YlUGSZL"><meta class="swiftype" name="tags" data-type="enum" content="28FRo4XaT6aeRK3Wrh9Z3p"><meta class="swiftype" name="tags" data-type="enum" content="6XwyjTs9a3Fxzmicr6V8xY"><meta class="swiftype" name="tags" data-type="enum" content="4YteoZSL05BDUZbwyUIXHj"><meta class="swiftype" name="tags" data-type="enum" content="1QtE2eXFIXMQ3kiLFUP1BA"><meta class="swiftype" name="tags" data-type="enum" content="3AcmL4q1X6L1MeyTL6fxF0"><meta class="swiftype" name="tags" data-type="enum" content="2DIALvXMdY7qAmNWj3IH4N"><meta class="swiftype" name="tags" data-type="enum" content="26gSPkNjVmzyzWjO3JzynL"><meta class="swiftype" name="tags" data-type="enum" content="goAhjsuEygKMWS0znkM07"><meta class="swiftype" name="tags" data-type="enum" content="12LqUGApKsMCqrbYpfzrCj"> <meta class="swiftype" name="title_for_recirculation" data-type="enum" content="Digital Marketing"> <meta class="swiftype" name="eyebrow_for_recirculation" data-type="enum" content="Marketing Glossary"> <meta class="swiftype" name="description_for_recirculation" data-type="enum" content="Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device."> <meta class="swiftype" name="thumbnail_for_recirculation" data-type="enum" content="https://eep.io/images/yzco4xsimv0y/2A6lN3ThrY6qWs6uw2o82/5d75b80987674d3bcd8bf00906aad04b/Abandoned_Cart.jpg"> <title>What is Digital Marketing? Types, Examples and Benefits | Mailchimp</title> <meta name="description" content="Learn everything you need to know to get started in digital marketing, from its definition to tactics. Embrace the possibilities of digital marketing!"> <meta class="swiftype" name="title" data-type="string" content="What is Digital Marketing? Types, Examples and Benefits"> <meta class="swiftype" name="description" data-type="string" content="Learn everything you need to know to get started in digital marketing, from its definition to tactics. Embrace the possibilities of digital marketing!"> <meta class="swiftype" name="image" data-type="enum" content="https://eep.io/images/yzco4xsimv0y/Nzu5yxeWIzcRcomDWtOU9/0c9715135582140805420565af95a4e4/mailchimp-default-og-image.png"> <meta property="og:title" content="What is Digital Marketing? A Beginner's Guide | Mailchimp"> <meta property="og:type" content="website"> <meta property="og:admins" content="4302132"> <meta property="og:site_name" content="Mailchimp"> <meta property="og:url" content="https://mailchimp.com/marketing-glossary/digital-marketing/"> <meta property="og:description" content="Digital marketing is the promotion of brands using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages. "> <meta property="og:image" content="https://eep.io/images/yzco4xsimv0y/Nzu5yxeWIzcRcomDWtOU9/0c9715135582140805420565af95a4e4/mailchimp-default-og-image.png"> <meta property="twitter:card" content="summary_large_image"> <meta property="twitter:site" content="@mailchimp"> <meta property="twitter:title" content="What is Digital Marketing? A Beginner's Guide | Mailchimp"> <meta property="twitter:description" content="Digital marketing is the promotion of brands using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages. "> <meta property="twitter:image" content="https://eep.io/images/yzco4xsimv0y/Nzu5yxeWIzcRcomDWtOU9/0c9715135582140805420565af95a4e4/mailchimp-default-og-image.png"> <script type="application/ld+json"> {"@type":"FAQPage","@context":"https:\/\/schema.org","mainEntity":[{"name":"What is digital marketing?","@type":"Question","acceptedAnswer":{"text":"Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.\n\nEssentially, if a marketing campaign involves digital communication, it's digital marketing.\n\n","@type":"Answer"}},{"name":"Inbound marketing versus digital marketing","@type":"Question","acceptedAnswer":{"text":"Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing\u2014email and online content, to name a few. Both exist to capture the attention of prospects through the buyer\u2019s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.\n\nDigital marketing considers how each individual tool can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.","@type":"Answer"}},{"name":"B2B versus B2C digital marketing","@type":"Question","acceptedAnswer":{"text":"Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.\n\nB2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.\nB2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.\nB2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.\nOf course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.\n","@type":"Answer"}},{"name":"Types of digital marketing","@type":"Question","acceptedAnswer":{"text":"There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.\n\nSearch engine optimization\nSearch engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as \u201cthe art and science of making web pages attractive to search engines.\u201d\n\nThe \"art and science\" part of SEO is what\u2019s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:\n\nQuality of content\nLevel of user engagement\nMobile-friendliness\nNumber and quality of inbound links\nThe strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.","@type":"Answer"}},{"name":"The benefits of digital marketing","@type":"Question","acceptedAnswer":{"text":"Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.\nA broad geographic reach\nCost efficiency\nQuantifiable results\nEasier personalization\nMore connection with customers\nEasy and convenient conversions","@type":"Answer"}},{"name":"Digital marketing creates growth","@type":"Question","acceptedAnswer":{"text":"Digital marketing should be one of the primary focuses of almost any business\u2019s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.","@type":"Answer"}}]} </script> <link rel="preconnect" href="https://eep.io"> <link rel="preconnect" href="https://cdn.cookielaw.org"> <link rel="preload" as="style" href="/release/plums/cxp/css/common.27c2cb26.1.css"> <link rel="preload" as="style" href="/release/plums/cxp/css/critical.3ae2d9e6.1.css"> <link rel="preload" as="style" href="/release/plums/cxp/css/below-fold.e6269104.1.css"> <link rel="preload" as="font" type="font/woff2" href="/release/plums/659baf8b2573503b.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/17126979f5b0706c.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/b4358c1049ee69f4.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/c477e5e371f1219d.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/f503b10a8b819ad9.woff2" crossorigin> <link rel="stylesheet" type="text/css" href="/release/plums/cxp/css/common.27c2cb26.1.css"> <link rel="stylesheet" type="text/css" href="/release/plums/cxp/css/critical.3ae2d9e6.1.css"> <link rel="stylesheet" type="text/css" media="all" href="/release/plums/cxp/css/presenters/modules/p23_stacking_highlight-less.88d21df5.1.css"> <link rel="stylesheet" type="text/css" media="all" href="/release/plums/cxp/css/page_specific/p23-less.bf97f6d8.1.css"> <link rel="stylesheet" type="text/css" media="all" href="/release/plums/cxp/css/page_specific/help_article-less.fb10cc21.1.css"> <script type="text/javascript"> window.bugsnagQueue = { notify: [], breadcrumbs: [], }; window.bugsnagClient = { notify: function(error, metadata) { window.bugsnagQueue.notify.push([error, metadata]); }, leaveBreadcrumb: function(message, metadata) { window.bugsnagQueue.breadcrumbs.push([message, metadata]); } }; window.bugsnagConfig = { apiKey: "17bbe461a38dfa81f61aea5d09d995f2", endpoints: { notify: "https:\/\/notify.bugsnag.com\/" }, releaseStage: "production", notifyReleaseStages: [ "production" ] }; </script> <script> let resolveAF, rejectAF; window.AF = new Promise((res, rej) => { resolveAF = res; rejectAF = rej; }); window.initAF = async () => { try { // init appfabric const afInstance = await window.AppFabric.init({ webAppId: 'dotcom-appfabric-webapp', env: 'default', locale: 'en', }); // init performance profiler const profiler = afInstance.performance.createProfiler( window.location.pathname, { context: 'mailchimp.com' } ); // save instance and profiler to window so it can be accessed by our modules const AF = { instance: afInstance, // attached to window so js modules can profile/track interactions profiler: profiler, // attached to window so script at bottom of page can end profile }; // start profiling & pass modified start time AF.profiler.start( new Date(Date.now() - Math.round(window.performance.now())), ); resolveAF(AF); } catch (err) { rejectAF(err); } }; </script> <script type="text/javascript" src="https://uxfabric.app.intuit.com/v3/appfabric-integration/lib/dotcom-appfabric-webapp?appfabric_version=5.60.1" async onload="window.initAF()"></script> <link rel="preconnect" href="https://cdn.cookielaw.org"> <link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"> <link rel="preload" href="/release/1.1.1cce6d816abd0b4e33186fc43a5b16f8fe6073b8e/js-src/ecs/cookie-preferences-manager.20fc3264ba1c0834.js" as="script"> <script type="module" data-domain-script="41e15231-4a82-4457-b3aa-67f11aea3ee2" data-host-name="mailchimp.com" data-country-code="SG" data-region-code="" data-id="cookie-preferences-manager" src="/release/1.1.1cce6d816abd0b4e33186fc43a5b16f8fe6073b8e/js-src/ecs/cookie-preferences-manager.20fc3264ba1c0834.js"></script> <meta name="OptanonActiveGroups" content=""> <script type="application/json" id="optimizely-monitor-data"> {"country":"SG","state":null,"cookie":""}</script> <script type="text/javascript"> function OptanonWrapper() { if (typeof window.mailchimp_cookie_preferences !== 'undefined') { window.mailchimp_cookie_preferences.syncPreferences() } window.dataLayer.push({"event":"OneTrustGroupsUpdated"}); var metaTag = document.querySelector('[name="OptanonActiveGroups"]'); if (metaTag) { metaTag.content = OptanonActiveGroups; } } </script> <script> // Define dataLayer and the gtag function. window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} // Default ad_storage to 'denied' as a placeholder gtag('consent', 'default', { ad_storage: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", ad_user_data: "denied", ad_personalization: "denied", }); gtag('consent', 'default', { ad_storage: "granted", analytics_storage: "granted", functionality_storage: "granted", personalization_storage: "granted", ad_user_data: "granted", ad_personalization: "granted", region: ["AD","AE","AG","AI","AL","AM","AO","AQ","AR","AS","AU","AW","AX","AZ","BA","BB","BD","BF","BH","BI","BJ","BL","BM","BN","BO","BQ","BS","BT","BV","BW","BY","BZ","CA","CC","CD","CF","CG","CI","CK","CL","CM","CN","CO","CR","CU","CV","CW","CX","CY","CZ","DJ","DM","DO","DZ","EC","EE","EG","EH","ER","ET","FJ","FK","FM","FO","GA","GD","GE","GF","GG","GH","GI","GL","GM","GN","GP","GQ","GS","GT","GU","GW","GY","HK","HM","HN","HR","HT","Hans","Hant","ID","IL","IM","IN","IO","IQ","IR","JE","JM","JO","KE","KG","KH","KI","KM","KN","KP","KR","KW","KY","KZ","LA","LB","LC","LK","LR","LS","LY","MA","MC","MD","ME","MF","MG","MH","MK","ML","MM","MN","MO","MP","MQ","MR","MS","MU","MV","MW","MX","MY","MZ","NA","NC","NE","NF","NI","NP","NR","NU","NZ","OM","PA","PE","PF","PG","PH","PK","PM","PN","PR","PS","PW","PY","QA","RE","RS","RU","RW","SA","SB","SC","SD","SG","SH","SJ","SL","SM","SN","SO","SR","SS","ST","SV","SX","SY","SZ","TC","TD","TF","TG","TH","TJ","TK","TL","TM","TN","TO","TR","TT","TV","TW","TZ","UA","UG","UM","UZ","VA","VC","VE","VG","VI","VN","VU","WF","WS","YE","YT","ZA","ZM","ZW","US-AK","US-AL","US-AR","US-AS","US-AZ","US-CO","US-CT","US-DC","US-DE","US-GA","US-GU","US-HI","US-IA","US-ID","US-IL","US-IN","US-KS","US-KY","US-LA","US-MA","US-MD","US-ME","US-MI","US-MN","US-MO","US-MP","US-MS","US-MT","US-NC","US-ND","US-NE","US-NH","US-NJ","US-NM","US-NY","US-OH","US-OK","US-OR","US-PA","US-PR","US-RI","US-SC","US-SD","US-TN","US-TX","US-UM","US-UT","US-VA","US-VI","US-VT","US-WA","US-WI","US-WV","US-WY"] }); </script> <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MCZTKL'); </script> <script> window['GoogleAnalyticsObject'] = '_ga'; window._ga = window._ga || function() { window._ga.q = window._ga.q || []; window._ga.q.push(arguments); }; window.ga = function () { var args = [].slice.call(arguments, 0); if (typeof args[0] === 'string' && args[0] !== 'create' && args[0] !== 'provide') { args[0] = 't0.' + args[0]; } return _ga.apply(this, args); }; window.gaData = { GA_UA: "UA-329148-81", TRACKING_VERSION: "1", }; </script> <script type="text/javascript"> window.optimizelyLoadedSync = false </script> <script src="https://cdn.optimizely.com/js/8896740779.js" type="text/plain" class="optanon-category-3"></script> <script> window.tr_pushed_events = []; window.tr_click_events = []; const pushEventHandler = function(eventId) { var metadata = arguments.length > 1 && arguments[1] !== undefined ? arguments[1] : {}; window.tr_pushed_events.push([eventId, metadata]); } const clickEventHandler = function(el, event) { window.tr_click_events.push([el, event]); } window.tr = window.tr || {}; window.tr.pushEvent = window.tr.pushEvent || pushEventHandler; window.tr.clickEvent = window.tr.clickEvent || clickEventHandler; </script> <script> dataLayer = window.dataLayer || []; window.tr.pushEvent("initialize", { UA: window.gaData.GA_UA, version: window.gaData.TRACKING_VERSION }); window.tr.pushEvent('ga4_initialize'); </script>  <script type="text/plain" id="qualtrics-script" class="optanon-category-3"> (function(){ var g=function(e,h,f,g){ this.get=function(a){ for(var a=a+"=",c=document.cookie.split(";"),b=0,e=c.length;b<e;b++){ for(var d=c[b];" "==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null}; this.set=function(a,c){ var b="",b=new Date;b.setTime(b.getTime()+6048E5);b="; expires="+b.toGMTString();document.cookie=a+"="+c+b+"; path=/; "}; this.check=function(){ var a=this.get(f);if(a)a=a.split(":");else if(100!=e)"v"==h&&(e=Math.random()>=e/100?0:100),a=[h,e,0],this.set(f,a.join(":"));else return!0;var c=a[1];if(100==c)return!0;switch(a[0]){ case "v":return!1;case "r":return c=a[2]%Math.floor(100/c),a[2]++,this.set(f,a.join(":")),!c}return!0}; this.go=function(){ if(this.check()){ var a=document.createElement("script");a.type="text/javascript";a.src=g;document.body&&document.body.appendChild(a)}}; this.start=function(){ var t=this;"complete"!==document.readyState?window.addEventListener?window.addEventListener("load",function(){ t.go()},!1):window.attachEvent&&window.attachEvent("onload",function(){ t.go()}):t.go()};}; try{ (new g(100,"r","QSI_S_ZN_cYLzuCZeQ15WxVP","https://zncylzuczeq15wxvp-mailchimp.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_cYLzuCZeQ15WxVP")).start()}catch(i){ }})(); // This is a custom bit of scripting for qualtrics to get around the div sidecar issue // The purpose is to insert a div with a specific ID as an adjacent node. // This should fire after the DOM has loaded (function() { window.addEventListener('DOMContentLoaded', function() { var d = document.createElement('div'); d.id = 'ZN_cYLzuCZeQ15WxVP'; var b = document.getElementsByTagName('body')[0]; b.appendChild(d); }); })(); </script>   <script type="text/plain" class="optanon-category-3"> window['_fs_debug'] = false; window['_fs_host'] = 'fullstory.com'; window['_fs_script'] = 'edge.fullstory.com/s/fs.js'; window['_fs_org'] = 'ZHBMT'; window['_fs_namespace'] = 'FS'; (function(m,n,e,t,l,o,g,y){ if (e in m) {if(m.console && m.console.log) { m.console.log('FullStory namespace conflict. Please set window["_fs_namespace"].');} return;} g=m[e]=function(a,b,s){g.q?g.q.push([a,b,s]):g._api(a,b,s);};g.q=[]; o=n.createElement(t);o.defer=1;o.crossOrigin='anonymous';o.src='https://'+_fs_script; y=n.getElementsByTagName(t)[0];y.parentNode.insertBefore(o,y); g.identify=function(i,v,s){ g(l,{ uid:i },s);if(v)g(l,v,s)};g.setUserVars=function(v,s){ g(l,v,s)};g.event=function(i,v,s){ g('event',{ n:i,p:v },s)}; g.anonymize=function(){ g.identify(!!0)}; g.shutdown=function(){ g("rec",!1)};g.restart=function(){ g("rec",!0)}; g.log = function(a,b){ g("log",[a,b])}; g.consent=function(a){ g("consent",!arguments.length||a)}; g.identifyAccount=function(i,v){o='account';v=v||{};v.acctId=i;g(o,v)}; g.clearUserCookie=function(){}; g._w={};y='XMLHttpRequest';g._w[y]=m[y];y='fetch';g._w[y]=m[y]; if(m[y])m[y]=function(){return g._w[y].apply(this,arguments)}; g._v="1.2.0"; })(window,document,window['_fs_namespace'],'script','user'); </script>  <link href="/release/plums/3a3e92cfc284c7bc.ico" rel="icon" type="shortcut icon"> <link href="/release/plums/3a3e92cfc284c7bc.ico" rel="icon" type="image/vnd.microsoft.icon"> <link href="/release/plums/a9c5b58dea3269f6.svg" rel="mask-icon" color="#241C15"> <link href="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/mailchimp-favicons/apple-touch-icon.png" rel="apple-touch-icon" sizes="180x180"> <link href="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/mailchimp-favicons/apple-touch-icon-precomposed.png" rel="apple-touch-icon" sizes="180x180"> <link href="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/mailchimp-favicons/apple-touch-icon-152x152.png" rel="apple-touch-icon" sizes="152x152"> <link href="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/mailchimp-favicons/apple-touch-icon-152x152-precomposed.png" rel="apple-touch-icon" sizes="152x152"> <link href="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/mailchimp-favicons/apple-touch-icon-120x120.png" rel="apple-touch-icon" sizes="120x120"> <link href="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/mailchimp-favicons/apple-touch-icon-120x120-precomposed.png" rel="apple-touch-icon" sizes="120x120"> <script type="application/json" id="page-lang-data"> {"lang":"en"} </script> <script type="application/json" id="free-trial-enabled-data"> {"is_free_trial_enabled":true,"free_trial_plans":["standard","essential"],"discount_id":"66cfd014b28e3","is_75_off_promo":false} </script> <script type="application/json" id="pricing-api-version-data"> {"pricing_api_version":17,"country":"SG"} </script> <script type="application/json" id="page-data"> {"entryPath":"\/marketing-glossary\/digital-marketing\/"} </script> <script type="text/javascript" src="/release/plums/cxp/js/index.bff3d70d.1.js" defer> </script> <script type="application/javascript" src="https://static.ada.support/embed2.js" defer id="__ada" data-lazy data-handle="mailchimp" data-behavior="Ada"> </script> <script type="text/javascript"> window.adaSettings = { metaFields: {"locale":"en"} ?? {} } </script> </head> <body> <a href="#content" class="ctaSecondary iaNav__skipLink" data-behavior="iaNav:skipLink">Skip to main content</a> <section class="coBrandedNav desktopNav"> <ul class="coBrandedLinks" aria-label="Other Intuit Brands"> <li class="coBrandedLinks__intuit"> <a href="https://www.intuit.com/" aria-label="Intuit" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"click", "label":"image_link: intuit" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"context click", "label":"image_link: intuit" }, this)" rel="noopener noreferrer"> <svg class="brandLogoIntuit" width="80" height="16" viewbox="0 0 80 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M33.6468 4V16H29.5807V4H24.7014V0H38.526V4H33.6468Z" fill="#241C15"></path> <path d="M14.9428 0C19.0544 0 22.2618 2.8 22.2618 6.8V16H18.1957V7.2C18.1957 5.13548 16.7997 3.8 14.9428 3.8C13.086 3.8 11.69 5.13548 11.69 7.2V16H7.62389V6.8C7.62389 2.8 10.8312 0 14.9428 0Z" fill="#241C15"></path> <path d="M0 0H4.06607V16H0V0Z" fill="#241C15"></path> <path d="M75.1207 4V16H71.0546V4H66.1753V0H80V4H75.1207Z" fill="#241C15"></path> <path d="M48.3863 16C52.4979 16 55.7052 13.2 55.7052 9.2V0H51.6391V8.8C51.6391 10.8645 50.2431 12.2 48.3863 12.2C46.5294 12.2 45.1334 10.8645 45.1334 8.8V0H41.0673V9.2C41.0673 13.2 44.2746 16 48.3863 16Z" fill="#241C15"></path> <path d="M59.3647 0H63.4307V16H59.3647V0Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__turbotax" hidden> <a href="https://turbotax.intuit.com/" aria-label="Turbo Tax" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"click", "label":"image_link: turbotax" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"context click", "label":"image_link: turbotax" }, this)" rel="noopener noreferrer"> <svg class="brandLogoTurboTax" width="76" height="17" viewbox="0 0 76 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_circle" d="M8.00927 16.0188C12.4327 16.0188 16.0187 12.4327 16.0187 8.00935C16.0187 3.58591 12.4327 0 8.00927 0C3.58582 0 0 3.58591 0 8.00935C0 12.4327 3.58582 16.0188 8.00927 16.0188Z" fill="#241C15"></path> <path class="svg_logo" d="M6.23265 10.9302C5.29702 10.2664 4.41829 9.55843 3.5712 8.79987C3.26156 9.46361 2.99611 10.1716 2.73047 10.886C4.06429 12.0364 5.87865 13.326 7.12392 14.0783C8.71683 9.95668 11.2077 7.24476 13.5972 5.34199C13.2874 4.67823 12.8892 4.09665 12.3517 3.61621C9.8232 5.56325 7.7372 8.04759 6.23265 10.9302Z" fill="white"></path> <path class="svg_text" d="M17.9844 8.35697V6.91568H19.2484V4.82324H21.0251V6.91568H22.8331V8.35697H21.0251V11.7137C21.0251 12.3648 21.1771 12.8262 21.9727 12.8262C22.2131 12.8262 22.5354 12.7757 22.7385 12.6746L22.802 14.0905C22.4856 14.2107 21.9989 14.2865 21.6004 14.2865C19.6854 14.2865 19.2484 13.1108 19.2484 11.7326V8.36328H17.9844V8.35697Z" fill="#241C15"></path> <path class="svg_text" d="M30.4119 14.1346H28.6986V12.9715H28.6737C28.3574 13.6984 27.4983 14.337 26.4299 14.337C24.5523 14.337 23.7617 12.8956 23.7617 11.4164V6.89648H25.5634V10.9043C25.5634 11.7577 25.7601 12.8324 26.9168 12.8324C28.0735 12.8324 28.6039 11.8399 28.6039 10.879V6.90912H30.4119V14.1346Z" fill="#241C15"></path> <path class="svg_text" d="M33.9652 6.90926V8.11035H33.9912C34.3836 7.28223 35.1543 6.69434 36.0956 6.69434C36.2351 6.69434 36.4118 6.70699 36.5327 6.74492V8.40115C36.2923 8.33794 36.1403 8.32528 35.9698 8.32528C34.3449 8.32528 34.0287 9.7413 34.0287 10.266V14.1349H32.2207V6.90926H33.9589H33.9652Z" fill="#241C15"></path> <path class="svg_text" d="M39.2497 2.75586V7.8257H39.2995C39.6732 7.35791 40.4003 6.70048 41.7275 6.70048C43.7883 6.70048 45.2364 8.35671 45.2364 10.4934C45.2364 12.63 43.8828 14.3495 41.6828 14.3495C40.6717 14.3495 39.6917 13.8817 39.205 13.0599H39.1801V14.1471H37.4668V2.75586H39.2559H39.2497ZM41.3166 8.17339C39.9893 8.17339 39.1924 9.39344 39.1924 10.5187C39.1924 11.6438 39.9955 12.8387 41.3166 12.8387C42.7199 12.8387 43.3961 11.6249 43.3961 10.4934C43.3961 9.36182 42.7199 8.17339 41.3166 8.17339Z" fill="#241C15"></path> <path class="svg_text" d="M50.1685 6.70068C52.3491 6.70068 54.1 8.21785 54.1 10.4936C54.1 12.7694 52.3491 14.3497 50.1685 14.3497C47.9871 14.3497 46.2363 12.7694 46.2363 10.4936C46.2363 8.21785 47.9809 6.70068 50.1685 6.70068ZM50.1685 12.8389C51.5963 12.8389 52.26 11.6251 52.26 10.4936C52.26 9.36203 51.5963 8.17359 50.1685 8.17359C48.7391 8.17359 48.0754 9.36203 48.0754 10.4936C48.0754 11.6251 48.7391 12.8389 50.1685 12.8389Z" fill="#241C15"></path> <path class="svg_text" d="M54.5234 8.35697V6.91568H55.7871V4.82324H57.5634V6.91568H59.3725V8.35697H57.5634V11.7137C57.5634 12.3648 57.7162 12.8262 58.5125 12.8262C58.7525 12.8262 59.0743 12.7757 59.278 12.6746L59.3398 14.0905C59.0253 14.2107 58.538 14.2865 58.1398 14.2865C56.2253 14.2865 55.7871 13.1108 55.7871 11.7326V8.36328H54.5234V8.35697Z" fill="#241C15"></path> <path class="svg_text" d="M65.0098 13.2118H64.9589C64.5989 13.8503 63.7461 14.3118 62.7152 14.3118C61.5516 14.3118 60.0098 13.7554 60.0098 12.0676C60.0098 9.91197 62.7152 9.61488 64.9789 9.61488V9.43786C64.9789 8.54654 64.2261 8.11035 63.3225 8.11035C62.557 8.11035 61.8189 8.47068 61.3552 8.93846L60.4207 7.83854C61.237 7.08626 62.3734 6.69434 63.4734 6.69434C66.0643 6.69434 66.6916 8.28735 66.6916 9.73497V14.1285H65.0025V13.2118H65.0098ZM64.9843 10.8412H64.5789C63.4352 10.8412 61.8243 10.9803 61.8243 12.0424C61.8243 12.7314 62.4752 12.9463 63.0879 12.9463C64.3261 12.9463 64.9898 12.2446 64.9898 11.0941V10.8412H64.9843Z" fill="#241C15"></path> <path class="svg_text" d="M70.4546 10.2975L67.8492 6.91553H70.0164L71.5855 9.15966L73.1964 6.91553H75.2783L72.6855 10.2975L75.6383 14.1346H73.4437L71.5655 11.5049L69.6637 14.1346H67.5273L70.4601 10.2975H70.4546Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__creditkarma" hidden> <a href="https://www.creditkarma.com/" aria-label="Credit Karma" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"click", "label":"image_link: credit karma" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"context click", "label":"image_link: credit karma" }, this)" rel="noopener noreferrer"> <svg class="brandLogoCreditKarma" width="98" height="17" viewbox="0 0 98 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_text" d="M24.5309 7.93361C23.9636 7.23288 22.8745 6.81543 21.8309 6.81543C19.7291 6.81543 18 8.27652 18 10.6023C18 12.9878 19.76 14.3892 21.8764 14.3892C22.9345 14.3892 23.9182 14.0314 24.5146 13.3903L23.3964 12.2572C23.0545 12.6747 22.4436 12.8983 21.8909 12.8983C20.5345 12.8983 19.8636 11.7205 19.8636 10.6023C19.8636 9.48416 20.52 8.30634 21.8309 8.30634C22.4127 8.30634 23.0236 8.60452 23.3073 9.00707L24.5309 7.93361Z" fill="#241C15"></path> <path class="svg_text" d="M25.5156 14.1805H27.3047V10.3489C27.3047 9.82707 27.6174 8.42561 29.2265 8.42561C29.392 8.42561 29.5411 8.44052 29.7793 8.50016V6.86016C29.6593 6.83034 29.4811 6.81543 29.3465 6.81543C28.4065 6.81543 27.6465 7.39688 27.2593 8.21688H27.2302V7.02416H25.5156V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M31.875 9.8867C31.9496 8.88779 32.7987 8.15725 33.8569 8.15725C35.0205 8.15725 35.5423 8.96234 35.5423 9.8867H31.875ZM37.3314 10.6918C37.3314 8.11252 35.8696 6.81543 33.8714 6.81543C31.7096 6.81543 30.0859 8.33616 30.0859 10.6471C30.0859 12.9729 31.7259 14.3892 33.9314 14.3892C35.2878 14.3892 36.3023 13.9122 37.0023 12.958L35.8096 12.0038C35.4078 12.5703 34.8114 12.9282 33.9169 12.9282C32.8732 12.9282 31.9496 12.1827 31.875 11.1689H37.3169C37.3314 11.0049 37.3314 10.8558 37.3314 10.6918Z" fill="#241C15"></path> <path class="svg_text" d="M45.9749 2.90918H44.1858V7.93354H44.1421C43.7694 7.47136 43.053 6.81536 41.7421 6.81536C39.6985 6.81536 38.2676 8.45536 38.2676 10.5725C38.2676 12.6597 39.6094 14.3892 41.7858 14.3892C42.7858 14.3892 43.7549 13.927 44.2458 13.107H44.2767V14.1805H45.9749V2.90918ZM40.0858 10.5725C40.0858 9.45427 40.7567 8.27645 42.1439 8.27645C43.4567 8.27645 44.2458 9.48409 44.2458 10.6023C44.2458 11.7205 43.4567 12.8983 42.1439 12.8983C40.7567 12.8983 40.0858 11.6906 40.0858 10.5725Z" fill="#241C15"></path> <path class="svg_text" d="M47.8152 14.1805H49.6043V7.02414H47.8152V14.1805ZM47.5625 4.59396C47.5625 5.16051 48.0389 5.66742 48.6952 5.66742C49.3516 5.66742 49.8589 5.20524 49.8589 4.59396C49.8589 3.98269 49.3516 3.52051 48.6952 3.52051C48.0389 3.52051 47.5625 4.02742 47.5625 4.59396Z" fill="#241C15"></path> <path class="svg_text" d="M52.1805 8.4553V11.7949C52.1805 13.1666 52.6132 14.3295 54.5059 14.3295C54.9096 14.3295 55.3859 14.2549 55.6986 14.1357L55.6386 12.7342C55.4314 12.8386 55.1168 12.8833 54.8786 12.8833C54.0896 12.8833 53.9405 12.4211 53.9405 11.78V8.4553H55.7296V7.02402H53.9405V4.95166H52.1805V7.02402H50.9277V8.4553H52.1805Z" fill="#241C15"></path> <path class="svg_text" d="M57.0527 14.1805H58.8418V10.5128H58.8873L61.72 14.1805H64.0909L60.7946 10.2594L63.8964 7.02409H61.6L58.8873 10.0357H58.8418V2.90918H57.0527V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M69.2927 14.1805H70.9618V9.82707C70.9618 8.39579 70.3363 6.81543 67.7709 6.81543C66.6836 6.81543 65.5491 7.20307 64.7454 7.94852L65.6691 9.03688C66.1309 8.5747 66.8618 8.21688 67.6218 8.21688C68.5163 8.21688 69.2618 8.64925 69.2618 9.52888V9.70779C67.0254 9.70779 64.3418 10.006 64.3418 12.138C64.3418 13.8078 65.8782 14.3594 67.0254 14.3594C68.04 14.3594 68.8891 13.8972 69.2473 13.2711H69.2927V14.1805ZM69.2618 11.1689C69.2618 12.302 68.6054 13.0027 67.3836 13.0027C66.7727 13.0027 66.1309 12.794 66.1309 12.1082C66.1309 11.0496 67.7272 10.9154 68.86 10.9154H69.2618V11.1689Z" fill="#241C15"></path> <path class="svg_text" d="M72.5 14.1805H74.2891V10.3489C74.2891 9.82707 74.6036 8.42561 76.2127 8.42561C76.3764 8.42561 76.5255 8.44052 76.7655 8.50016V6.86016C76.6455 6.83034 76.4673 6.81543 76.3327 6.81543C75.3927 6.81543 74.6327 7.39688 74.2455 8.21688H74.2145V7.02416H72.5V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M86.6569 6.81543C85.5842 6.81543 84.7787 7.30743 84.3006 8.17216C83.8987 7.36707 83.1678 6.81543 82.0642 6.81543C80.9169 6.81543 80.1569 7.47143 79.8442 8.17216H79.8133V7.02416H78.1133V14.1805H79.9024V10.2445C79.9024 9.29034 80.3951 8.30634 81.4678 8.30634C82.3787 8.30634 82.7951 8.97725 82.7951 9.85688V14.1805H84.5842V10.2743C84.5842 9.34997 85.046 8.30634 86.1642 8.30634C87.3133 8.30634 87.506 9.36488 87.506 10.2147V14.1805H89.2951V9.70779C89.2951 8.2467 88.5206 6.81543 86.6569 6.81543Z" fill="#241C15"></path> <path class="svg_text" d="M95.2753 14.1805H96.9462V9.82707C96.9462 8.39579 96.3189 6.81543 93.7553 6.81543C92.6662 6.81543 91.5334 7.20307 90.728 7.94852L91.6534 9.03688C92.1153 8.5747 92.8462 8.21688 93.6062 8.21688C94.5007 8.21688 95.2462 8.64925 95.2462 9.52888V9.70779C93.0098 9.70779 90.3262 10.006 90.3262 12.138C90.3262 13.8078 91.8607 14.3594 93.0098 14.3594C94.0225 14.3594 94.8734 13.8972 95.2316 13.2711H95.2753V14.1805ZM95.2462 11.1689C95.2462 12.302 94.5898 13.0027 93.368 13.0027C92.7553 13.0027 92.1153 12.794 92.1153 12.1082C92.1153 11.0496 93.7098 10.9154 94.8425 10.9154H95.2462V11.1689Z" fill="#241C15"></path> <path class="svg_circle" d="M8.0091 16.0182C12.4328 16.0182 16.0182 12.4324 16.0182 8.00909C16.0182 3.5858 12.4328 0 8.0091 0C3.58546 0 0 3.5858 0 8.00909C0 12.4324 3.58546 16.0182 8.0091 16.0182Z" fill="#241C15"></path> <path class="svg_logo" d="M3.96874 8.81211C3.96874 7.43406 4.63237 6.72608 5.70147 6.72608C6.49783 6.72608 6.99058 7.03582 7.16876 7.12433C7.30148 6.99159 7.38874 6.77033 7.38874 6.54908C7.38874 6.15084 6.94692 5.7526 5.65783 5.7526C4.14692 5.7526 2.86328 6.81458 2.86328 8.81211C2.86328 10.8096 4.01965 11.8716 5.5251 11.8716C6.45419 11.8716 7.16874 11.5619 7.38874 11.4734V10.3671C7.16874 10.5441 6.41601 10.8981 5.70147 10.8981C4.72874 10.8981 3.96874 10.1901 3.96874 8.81211ZM11.3342 8.76786C11.9978 7.97137 12.6233 7.03582 13.0651 5.84109L12.0924 5.48711C11.4724 7.17489 10.5378 8.32537 9.43056 9.26093V3.44531H8.36874V11.7452H9.43056V10.4999C9.82874 10.1901 10.1833 9.88042 10.5869 9.52642L11.5615 11.2142C11.7833 11.6125 12.136 11.8337 12.6233 11.8337C12.8888 11.8337 13.0651 11.7452 13.1106 11.7009L11.3342 8.77418V8.76786Z" fill="white"></path> </svg> </a> </li> <li class="coBrandedLinks__quickbooks"> <a href="https://quickbooks.intuit.com/" aria-label="Quickbooks" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"click", "label":"image_link: quickbooks" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"context click", "label":"image_link: quickbooks" }, this)" rel="noopener noreferrer"> <svg class="brandLogoQuickBooks" width="95" height="18" viewbox="0 0 95 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_circle" d="M8.00907 16.0187C12.4327 16.0187 16.0182 12.4328 16.0182 8.00936C16.0182 3.58593 12.4327 0 8.00907 0C3.58543 0 0 3.58593 0 8.00936C0 12.4328 3.58543 16.0187 8.00907 16.0187Z" fill="#241C15"></path> <path class="svg_logo" d="M2.23047 8.0095C2.23047 9.70366 3.60867 11.0565 5.33412 11.0565H5.77592V9.92492H5.33412C4.2723 9.92492 3.38685 9.05886 3.38685 8.0095C3.38685 6.96014 4.2723 6.09408 5.33412 6.09408H6.39594V12.0173C6.39594 12.6306 6.92685 13.1489 7.55412 13.1489V4.95621H5.33412C3.60867 4.95621 2.23047 6.30903 2.23047 8.00319V8.0095ZM10.6632 4.96254H10.2214V6.09408H10.6632C11.725 6.09408 12.6105 6.96014 12.6105 8.0095C12.6105 9.05886 11.725 9.92492 10.6632 9.92492H9.60139V4.00166C9.60139 3.38848 9.07048 2.87012 8.44503 2.87012V11.0565H10.6632C12.3886 11.0565 13.7687 9.70366 13.7687 8.0095C13.7687 6.31534 12.3886 4.96254 10.6632 4.96254Z" fill="white"></path> <path class="svg_text" d="M25.8082 17.6748H24.0082V13.1865H23.9827C23.5136 13.9008 22.5973 14.337 21.5936 14.337C19.3937 14.337 18.041 12.624 18.041 10.5505C18.041 8.47706 19.4882 6.82715 21.5555 6.82715C22.8827 6.82715 23.6918 7.4656 24.0591 8.02822H24.1027V7.03575H25.8355V17.6812H25.8227L25.8082 17.6748ZM21.9409 12.8516C23.2682 12.8516 24.0646 11.6821 24.0646 10.5758C24.0646 9.46953 23.2682 8.26844 21.9409 8.26844C20.5373 8.26844 19.8609 9.43158 19.8609 10.5442C19.8609 11.6568 20.5373 12.8516 21.9409 12.8516Z" fill="#241C15"></path> <path class="svg_text" d="M34.2427 14.1287H32.5282V12.991H32.5045C32.1882 13.7053 31.3282 14.3311 30.2609 14.3311C28.3827 14.3311 27.5918 12.915 27.5918 11.4611V7.02344H29.3936V10.9554C29.3936 11.7961 29.59 12.8455 30.7463 12.8455C31.9045 12.8455 32.4336 11.8657 32.4336 10.9238V7.02344H34.2482V14.1162L34.2427 14.1287Z" fill="#241C15"></path> <path class="svg_text" d="M36.082 7.03564H37.8984V14.1283H36.082V7.03564Z" fill="#241C15"></path> <path class="svg_text" d="M44.6286 9.00183C44.3449 8.60357 43.7249 8.31277 43.1359 8.31277C41.8086 8.31277 41.1449 9.47594 41.1449 10.5885C41.1449 11.7011 41.8213 12.8642 43.194 12.8642C43.7559 12.8642 44.3686 12.643 44.7177 12.2258L45.8431 13.3511C45.2413 13.9894 44.2431 14.3436 43.1759 14.3436C41.0377 14.3436 39.2559 12.9527 39.2559 10.5948C39.2559 8.23692 41.0068 6.84619 43.1249 6.84619C44.1795 6.84619 45.2813 7.2571 45.8486 7.95246L44.6104 9.01446L44.6286 9.00183Z" fill="#241C15"></path> <path class="svg_text" d="M46.773 2.9585H48.5803V10.0259H48.6239L51.3694 7.04219H53.6894L50.5603 10.2535L53.8912 14.1413H51.5003L48.6367 10.5064H48.593V14.1413H46.7803V2.9585H46.7676H46.773Z" fill="#241C15"></path> <path class="svg_text" d="M56.541 2.9585V7.93984H56.5901C56.9647 7.47837 57.692 6.83357 59.0192 6.83357C61.0792 6.83357 62.5265 8.45819 62.5265 10.5569C62.5265 12.6557 61.1738 14.3435 58.9738 14.3435C57.9629 14.3435 56.9829 13.882 56.4901 13.0729H56.4647V14.1349H54.752V2.9585H56.541ZM58.6083 8.27488C57.281 8.27488 56.4829 9.47597 56.4829 10.5822C56.4829 11.6885 57.281 12.858 58.6083 12.858C60.0101 12.858 60.6865 11.6632 60.6865 10.5506C60.6865 9.43804 60.0101 8.27488 58.6083 8.27488Z" fill="#241C15"></path> <path class="svg_text" d="M67.464 6.8335C69.6494 6.8335 71.3949 8.32537 71.3949 10.5569C71.3949 12.7884 69.644 14.3433 67.464 14.3433C65.2822 14.3433 63.5312 12.7884 63.5312 10.5569C63.5312 8.32537 65.2822 6.8335 67.464 6.8335ZM67.464 12.8642C68.8912 12.8642 69.5549 11.6694 69.5549 10.5569C69.5549 9.4443 68.8912 8.28113 67.464 8.28113C66.0349 8.28113 65.3712 9.4443 65.3712 10.5569C65.3712 11.6694 66.0349 12.8642 67.464 12.8642Z" fill="#241C15"></path> <path class="svg_text" d="M76.3059 6.8335C78.4877 6.8335 80.2386 8.32537 80.2386 10.5569C80.2386 12.7884 78.4877 14.3433 76.3059 14.3433C74.1259 14.3433 72.375 12.7884 72.375 10.5569C72.375 8.32537 74.1259 6.8335 76.3059 6.8335ZM76.3059 12.8642C77.7368 12.8642 78.4004 11.6694 78.4004 10.5569C78.4004 9.4443 77.7368 8.28113 76.3059 8.28113C74.8786 8.28113 74.215 9.4443 74.215 10.5569C74.215 11.6694 74.8786 12.8642 76.3059 12.8642Z" fill="#241C15"></path> <path class="svg_text" d="M81.6602 2.9585H83.4692V10.0259H83.5202L86.2638 7.04219H88.5892L85.4602 10.2535L88.7911 14.1413H86.402L83.5383 10.5064H83.4874V14.1413H81.6747V2.9585H81.6602Z" fill="#241C15"></path> <path class="svg_text" d="M93.7089 8.92591C93.3926 8.51502 92.7926 8.16102 92.1289 8.16102C91.5544 8.16102 90.9671 8.3633 90.9671 8.92591C90.9671 9.48853 91.5289 9.61495 92.5344 9.85519C93.6089 10.108 94.8726 10.5822 94.8726 11.9729C94.8726 13.705 93.4435 14.3372 91.858 14.3372C90.7453 14.3372 89.5817 13.9262 88.8926 13.1676L90.0817 12.074C90.4726 12.5734 91.1489 12.9591 91.9344 12.9591C92.458 12.9591 93.0962 12.7504 93.0962 12.1182C93.0962 11.5304 92.5344 11.3534 91.4399 11.1005C90.3653 10.8477 89.3035 10.4241 89.3035 9.09028C89.3035 7.5099 90.7508 6.8335 92.1798 6.8335C93.2162 6.8335 94.3035 7.1875 94.8926 7.91448L93.7162 8.93224V8.91961L93.7089 8.92591Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__mailchimp"> <a href="https://mailchimp.com/" aria-label="Mailchimp" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"click", "label":"image_link: mailchimp" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavDesktop", "action":"context click", "label":"image_link: mailchimp" }, this)"> <svg class="brandLogoMailchimp" width="88" height="18" viewbox="0 0 88 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_text" d="M30.1031 9.42531V13.9831H28.2885V9.93735C28.2885 9.07131 28.0922 7.99033 26.9285 7.99033C25.7667 7.99033 25.3303 9.05867 25.3303 10.0006V13.9831H23.5231V9.57702C23.5231 8.67938 23.0976 7.99666 22.1758 7.99666C21.0885 7.99666 20.5885 9.00178 20.5885 9.96897V13.9769H18.7812V6.68809H20.5013V7.85758H20.5249C20.8413 7.14957 21.6122 6.47949 22.7758 6.47949C23.9394 6.47949 24.634 7.04209 25.0449 7.85758C25.5322 6.97889 26.3413 6.47949 27.4285 6.47949C29.3122 6.47949 30.1031 7.93344 30.1031 9.42531Z" fill="#241C15"></path> <path class="svg_text" d="M36.4067 13.0475H36.3558C35.9958 13.6859 35.1358 14.1537 34.1049 14.1537C32.9431 14.1537 31.3867 13.5912 31.3867 11.8907C31.3867 9.71607 34.1049 9.41894 36.3685 9.41894V9.23563C36.3685 8.33798 35.6104 7.89547 34.7067 7.89547C33.934 7.89547 33.1958 8.25578 32.734 8.72991L31.7976 7.62365C32.614 6.86505 33.7576 6.4668 34.8649 6.4668C37.4613 6.4668 38.094 8.0788 38.094 9.53272V13.9641H36.4067V13.0348H36.414L36.4067 13.0475ZM36.3813 10.658H35.9704C34.8194 10.658 33.2085 10.797 33.2085 11.8716C33.2085 12.567 33.8594 12.7819 34.4794 12.7819C35.7176 12.7819 36.3813 12.074 36.3813 10.9171V10.658Z" fill="#241C15"></path> <path class="svg_text" d="M39.9219 6.68848H41.729V13.9771H39.9219V6.68848Z" fill="#241C15"></path> <path class="svg_text" d="M40.8633 5.50641C41.4705 5.50641 41.9705 5.00701 41.9705 4.39383C41.9705 3.78065 41.476 3.28125 40.8633 3.28125C40.2505 3.28125 39.7578 3.78065 39.7578 4.39383C39.7578 5.00701 40.2505 5.50641 40.8633 5.50641Z" fill="#241C15"></path> <path class="svg_text" d="M63.6698 5.54401C64.277 5.54401 64.7752 5.04463 64.7752 4.43143C64.7752 3.81825 64.2825 3.31885 63.6698 3.31885C63.0552 3.31885 62.5625 3.81825 62.5625 4.43143C62.5625 5.04463 63.0552 5.54401 63.6698 5.54401Z" fill="#241C15"></path> <path class="svg_text" d="M43.543 2.45898H45.3575V13.9388H43.543V2.45898Z" fill="#241C15"></path> <path class="svg_text" d="M52.1716 8.70466C51.888 8.29376 51.2607 7.99666 50.6734 7.99666C49.3462 7.99666 48.6771 9.19773 48.6771 10.3356C48.6771 11.4735 49.3534 12.6745 50.7244 12.6745C51.288 12.6745 51.9007 12.447 52.248 12.0171L53.3789 13.174C52.7789 13.8314 51.7807 14.1918 50.7062 14.1918C48.5625 14.1918 46.7734 12.7631 46.7734 10.3356C46.7734 7.90815 48.5243 6.47949 50.6553 6.47949C51.7171 6.47949 52.8171 6.90304 53.3862 7.61737L52.1462 8.71098L52.1662 8.69833L52.1716 8.70466Z" fill="#241C15"></path> <path class="svg_text" d="M60.9928 13.9833H59.1782V9.9754C59.1782 9.10936 58.9948 8.04734 57.8311 8.04734C56.6675 8.04734 56.1255 9.03982 56.1255 10.007V13.9894H54.3164V2.49707H56.1255V7.70598H56.1493C56.433 7.09913 57.2364 6.47329 58.311 6.47329C60.1946 6.47329 60.9855 7.92723 60.9855 9.41911V13.9833H60.9928Z" fill="#241C15"></path> <path class="svg_text" d="M62.7656 6.68799H64.5747V13.9766H62.7656V6.68799Z" fill="#241C15"></path> <path class="svg_text" d="M77.7359 9.42531V13.9831H75.9213V9.93735C75.9213 9.07131 75.725 7.99033 74.5613 7.99033C73.3995 7.99033 72.9632 9.05867 72.9632 10.0006V13.9831H71.1541V9.57702C71.1541 8.67938 70.7304 7.99666 69.8068 7.99666C68.7213 7.99666 68.2213 9.00178 68.2213 9.96897V13.9769H66.4141V6.68809H68.1322V7.85758H68.1577C68.4741 7.14957 69.245 6.47949 70.4086 6.47949C71.5722 6.47949 72.2668 7.04209 72.6777 7.85758C73.165 6.97889 73.9795 6.47949 75.0613 6.47949C76.945 6.47949 77.7359 7.93344 77.7359 9.42531Z" fill="#241C15"></path> <path class="svg_text" d="M81.283 6.68856V7.70632H81.3339C81.6939 7.13107 82.5103 6.47363 83.843 6.47363C85.9158 6.47363 87.3649 8.14883 87.3649 10.2982C87.3649 12.4475 86.0049 14.1858 83.8067 14.1858C82.7939 14.1858 81.8703 13.7307 81.4103 13.0038H81.3849V17.6183H79.5703V6.68856H81.2958H81.283ZM83.4267 7.96551C82.0921 7.96551 81.2958 9.1982 81.2958 10.3361C81.2958 11.4739 82.0994 12.6751 83.4267 12.6751C84.8358 12.6751 85.5121 11.4487 85.5121 10.3045C85.5121 9.16027 84.8358 7.96551 83.4267 7.96551Z" fill="#241C15"></path> <path class="svg_circle" d="M8.00909 16.0188C12.4328 16.0188 16.0182 12.4328 16.0182 8.00935C16.0182 3.58591 12.4328 0 8.00909 0C3.58546 0 0 3.58591 0 8.00935C0 12.4328 3.58546 16.0188 8.00909 16.0188Z" fill="#241C15"></path> <path class="svg_logo_black" d="M13.1171 9.39109C13.0456 9.30304 12.9589 9.23199 12.8656 9.18187C12.8578 9.15615 12.8495 9.12869 12.8408 9.1008C12.8307 9.06854 12.8203 9.03803 12.8107 9.0097C12.9563 8.70154 12.9449 8.43391 12.9197 8.28571C12.8809 8.03552 12.7741 7.82631 12.584 7.62624C12.3522 7.38259 11.966 7.22654 11.6583 7.13414C11.6543 6.98812 11.65 6.82206 11.6452 6.71919C11.6391 6.58189 11.6264 6.29726 11.5375 6.01003C11.4713 5.77378 11.3741 5.55715 11.2533 5.37365C11.7193 4.81443 11.9716 4.2369 11.9712 3.72126C11.9699 2.88613 11.3196 2.34652 10.3149 2.34652C9.83761 2.34652 9.29364 2.46726 8.74052 2.69652C8.74052 2.69652 8.70914 2.7096 8.66686 2.72747C8.49861 2.56271 8.27719 2.34521 8.26237 2.33257C8.00956 2.11202 7.69574 2 7.32917 2C6.89329 2 6.39204 2.16171 5.84023 2.48033C5.36425 2.75537 4.85254 3.14809 4.36044 3.61709C3.3575 4.57295 2.54896 5.71712 2.19721 6.67822C2.04639 7.09099 1.98145 7.4654 2.00455 7.791C2.03245 8.18677 2.19285 8.51847 2.46832 8.75123L2.63962 8.89637C2.58557 9.13131 2.57118 9.38019 2.5969 9.6391C2.64615 10.1303 2.89504 10.5971 3.29735 10.9537C3.62077 11.2405 4.01741 11.4266 4.41667 11.4841C4.77496 12.1994 5.32197 12.8022 6.01065 13.2372C6.75338 13.7067 7.64256 13.9695 8.58186 13.9974C8.64158 13.9991 8.70216 14 8.76188 14C9.73169 14 10.6396 13.7616 11.3876 13.3104C12.1578 12.8462 12.7475 12.1628 13.0931 11.3342C13.0944 11.3312 13.0958 11.3281 13.0966 11.3251C13.1563 11.1716 13.3512 10.6311 13.3512 10.1234C13.3512 9.75635 13.2243 9.52228 13.1171 9.39109Z" fill="#241C15"></path> <path class="svg_logo" d="M4.53927 8.22744C4.44425 8.22264 4.35664 8.23092 4.28385 8.24574C3.67537 8.36866 3.33147 8.88604 3.39903 9.55903C3.46005 10.1675 4.07594 10.681 4.64606 10.6962C4.7049 10.6975 4.76374 10.6936 4.82084 10.684C5.4376 10.579 5.59931 9.90903 5.49732 9.2513C5.38268 8.50857 4.88012 8.24661 4.53927 8.22787V8.22744ZM5.14382 9.98749C5.12116 10.0402 5.03137 10.1121 4.90322 10.1074C4.77115 10.0973 4.62426 10.0014 4.60465 9.76258C4.59463 9.64446 4.63952 9.50105 4.66654 9.42608C4.71972 9.28094 4.67177 9.12882 4.54755 9.04731C4.47476 8.99937 4.38759 8.98324 4.30216 9.00154C4.21847 9.01942 4.14698 9.06867 4.10122 9.14015C4.0633 9.19943 4.0402 9.27353 4.02756 9.31319C4.02407 9.32365 4.02145 9.33237 4.01971 9.3376C3.99181 9.41257 3.94736 9.4348 3.91684 9.43044C3.90246 9.4287 3.88285 9.41911 3.87021 9.38468C3.83577 9.29053 3.86367 9.02465 4.04107 8.82894C4.15352 8.70515 4.32962 8.64151 4.50091 8.66331C4.67918 8.68597 4.82738 8.79363 4.91848 8.96668C5.03922 9.19682 4.93155 9.43785 4.86748 9.58213C4.86051 9.59782 4.85397 9.6122 4.84874 9.62484C4.80864 9.72073 4.80646 9.80399 4.84264 9.86021C4.87053 9.90336 4.92066 9.92865 4.9795 9.92952C5.00696 9.92995 5.03224 9.92429 5.05403 9.91906C5.08585 9.91165 5.11854 9.90424 5.13859 9.92908C5.146 9.93736 5.15734 9.95611 5.14382 9.98749Z" fill="white"></path> <path class="svg_logo" d="M13.1171 9.39109C13.0456 9.30304 12.9589 9.23199 12.8656 9.18187C12.8578 9.15615 12.8495 9.12869 12.8408 9.1008C12.8307 9.06854 12.8203 9.03803 12.8107 9.0097C12.9563 8.70154 12.9449 8.43391 12.9197 8.28571C12.8809 8.03552 12.7741 7.82631 12.584 7.62624C12.3522 7.38259 11.966 7.22654 11.6583 7.13414C11.6543 6.98812 11.65 6.82206 11.6452 6.71919C11.6391 6.58189 11.6264 6.29727 11.5375 6.01003C11.4713 5.77378 11.3741 5.55715 11.2533 5.37365C11.7193 4.81443 11.9716 4.2369 11.9712 3.72126C11.9699 2.88613 11.3196 2.34652 10.3149 2.34652C9.83761 2.34652 9.29364 2.46726 8.74052 2.69652C8.73965 2.69652 8.70914 2.7096 8.66686 2.72747C8.49861 2.56271 8.27719 2.34521 8.26237 2.33257C8.00956 2.11202 7.69574 2 7.32917 2C6.89329 2 6.39204 2.16171 5.84023 2.48033C5.36425 2.75537 4.85254 3.14809 4.36044 3.61709C3.3575 4.57295 2.54896 5.71712 2.19721 6.67822C2.04639 7.09099 1.98145 7.4654 2.00455 7.791C2.03245 8.18677 2.19285 8.51847 2.46832 8.75123L2.63962 8.89637C2.58557 9.13131 2.57118 9.38019 2.5969 9.6391C2.64615 10.1303 2.89504 10.5971 3.29735 10.9537C3.62077 11.2405 4.01741 11.4266 4.41667 11.4841C4.77496 12.1994 5.32197 12.8022 6.01065 13.2372C6.75338 13.7067 7.64256 13.9695 8.58186 13.9974C8.64158 13.9991 8.70216 14 8.76188 14C9.73169 14 10.6396 13.7616 11.3876 13.3104C12.1578 12.8462 12.7475 12.1628 13.0931 11.3342C13.0944 11.3312 13.0958 11.3281 13.0966 11.3251C13.1563 11.1716 13.3512 10.6311 13.3512 10.1234C13.3512 9.75635 13.2235 9.52228 13.1162 9.39109H13.1171ZM12.7296 11.1821C12.0658 12.773 10.4814 13.6587 8.59407 13.6025C6.83445 13.5502 5.33418 12.6218 4.67732 11.1084C4.28024 11.1084 3.87096 10.9341 3.55974 10.6586C3.23197 10.3683 3.02972 9.99215 2.99006 9.59987C2.95955 9.29432 2.99703 9.01057 3.09249 8.76256L2.72374 8.45004C1.03604 7.02517 6.31489 1.15789 8.00303 2.63071C8.01174 2.63812 8.5775 3.19342 8.57881 3.19473C8.58099 3.19342 8.8909 3.06222 8.89264 3.06135C10.3733 2.44808 11.575 2.74403 11.5763 3.72257C11.5772 4.23123 11.2529 4.82445 10.7333 5.36275C10.9216 5.53754 11.0724 5.8104 11.1587 6.12248C11.2315 6.35306 11.2442 6.58712 11.2507 6.73706C11.2599 6.94454 11.2699 7.42748 11.2708 7.4362C11.2838 7.44012 11.4338 7.48153 11.4791 7.49417C11.8766 7.60575 12.1595 7.75439 12.2977 7.89953C12.4358 8.04468 12.5047 8.18503 12.5296 8.34979C12.5527 8.48273 12.5496 8.71766 12.3744 8.98006C12.3744 8.98006 12.4197 9.07857 12.4633 9.21892C12.5069 9.35883 12.5387 9.47521 12.5435 9.49265C12.7043 9.49265 12.9567 9.67745 12.9567 10.1238C12.9567 10.5701 12.7723 11.0709 12.7292 11.1825L12.7296 11.1821Z" fill="white"></path> <path class="svg_logo" d="M12.4641 9.85572C12.3791 9.80342 12.2771 9.82172 12.2771 9.82172C12.2771 9.82172 12.2309 9.50397 12.0993 9.21499C11.7096 9.52271 11.2079 9.73891 10.8257 9.84831C10.385 9.97471 9.78829 10.0719 9.12271 10.0322C8.75353 10.0026 8.50901 9.89451 8.41704 10.1931C9.26045 10.5021 10.1536 10.3696 10.1536 10.3696C10.171 10.3679 10.1862 10.3805 10.188 10.3975C10.1893 10.4115 10.181 10.4258 10.1684 10.4311C10.1684 10.4311 9.48231 10.7497 8.39306 10.4128C8.42314 10.6682 8.67246 10.7828 8.79145 10.829C8.94139 10.8874 9.10528 10.9145 9.10528 10.9145C10.4552 11.1468 11.717 10.3748 12.0012 10.1804C12.0226 10.1661 12.0365 10.1804 12.0195 10.2057C12.003 10.2306 12.0021 10.2319 11.9916 10.2454C11.6438 10.6939 10.7089 11.2135 9.49277 11.213C8.96231 11.213 8.43229 11.026 8.23746 10.7388C7.9354 10.2933 8.22264 9.64302 8.72563 9.71058C8.72607 9.71058 8.8978 9.73019 8.94618 9.73542C9.57515 9.8056 10.4857 9.71711 11.2363 9.36885C11.9228 9.05023 12.1821 8.69935 12.1433 8.4156C12.1328 8.33889 12.0984 8.25912 12.0252 8.18328C11.9018 8.06254 11.7061 7.96839 11.3762 7.87599C11.2672 7.84548 11.1931 7.82586 11.1133 7.79971C10.9717 7.75307 10.9015 7.71559 10.8858 7.44883C10.8788 7.33246 10.8584 6.92622 10.8514 6.75841C10.8383 6.4642 10.803 6.06232 10.5537 5.89669C10.4887 5.85354 10.4164 5.83262 10.3405 5.8287C10.266 5.82521 10.229 5.83872 10.2141 5.8409C10.0716 5.86487 9.98748 5.94072 9.88287 6.02833C9.57166 6.28767 9.30927 6.32995 9.01723 6.31731C8.84288 6.3099 8.65764 6.28288 8.4458 6.27024C8.4044 6.26762 8.36299 6.26544 8.32202 6.26326C7.83297 6.23842 7.30818 6.66078 7.221 7.26054C7.09983 8.09567 7.70438 8.52718 7.87873 8.78042C7.90096 8.8105 7.92668 8.85321 7.92668 8.89375C7.92668 8.94213 7.8953 8.98049 7.86435 9.01318C7.36528 9.5262 7.20575 10.3413 7.39361 11.0208C7.41715 11.1058 7.44678 11.1869 7.48209 11.2645C7.92319 12.2957 9.29227 12.7756 10.6291 12.3389C10.8082 12.2805 10.9778 12.2081 11.1373 12.1244C11.4372 11.9775 11.6996 11.7753 11.9153 11.543C12.2701 11.1721 12.4811 10.7693 12.5631 10.2729C12.6032 10.007 12.5443 9.9041 12.4641 9.85485V9.85572ZM10.6635 8.14885C10.6618 8.25869 10.5951 8.34673 10.5149 8.34542C10.4347 8.34412 10.3715 8.25389 10.3732 8.14405C10.375 8.03421 10.4417 7.94616 10.5219 7.94747C10.6021 7.94878 10.6653 8.03901 10.6635 8.14885ZM10.2961 6.84951C10.4521 6.82423 10.5275 6.98594 10.5833 7.25269C10.6208 7.43227 10.6138 7.59703 10.572 7.69249C10.5001 7.68246 10.4216 7.6829 10.3397 7.69249C10.2773 7.61316 10.2215 7.48458 10.1902 7.33464C10.1344 7.06788 10.14 6.87479 10.2961 6.84951ZM9.77303 8.28353C9.80834 8.21161 9.91687 8.19243 10.0158 8.24125C10.1143 8.28963 10.1658 8.38727 10.1304 8.45919C10.0951 8.53111 9.98661 8.55028 9.88767 8.50147C9.78916 8.45308 9.73773 8.35545 9.77303 8.28353ZM9.16194 8.20289C9.14581 8.22774 9.11138 8.22338 9.03859 8.2151C8.90652 8.19984 8.77314 8.19112 8.5709 8.26348C8.5709 8.26348 8.49724 8.29312 8.46455 8.29312C8.45496 8.29312 8.44711 8.29007 8.44057 8.28397C8.43578 8.28004 8.42968 8.27176 8.42968 8.25738C8.42968 8.22774 8.4567 8.18502 8.50029 8.14667C8.55172 8.10221 8.63192 8.05426 8.77707 8.03116C8.97713 8.00762 9.12402 8.1009 9.15802 8.15582C9.17284 8.17936 9.16674 8.19505 9.16194 8.20246V8.20289ZM8.04611 7.92742C8.01996 7.92394 8.00862 7.9126 8.00557 7.89778C7.99555 7.85158 8.06616 7.77617 8.14069 7.72125C8.36691 7.55867 8.65982 7.5238 8.90521 7.62929C9.02551 7.68028 9.1384 7.77138 9.19376 7.86161C9.22035 7.90519 9.22558 7.93875 9.20814 7.95663C9.18112 7.98496 9.11269 7.9527 9.0011 7.90345C8.88952 7.85463 8.74481 7.79971 8.57003 7.81061C8.32245 7.82586 8.10757 7.9344 8.04567 7.92742H8.04611Z" fill="white"></path> <path class="svg_logo" d="M9.74471 4.90041C9.76607 4.9052 9.77958 4.86815 9.7604 4.85769C9.47796 4.69903 9.04426 4.59137 8.73654 4.58919C8.72128 4.58919 8.713 4.57176 8.72172 4.55955C8.77489 4.48807 8.84769 4.41746 8.91437 4.36603C8.92919 4.35469 8.92048 4.33029 8.9013 4.33159C8.46325 4.35862 7.96374 4.56827 7.67693 4.76398C7.66298 4.77357 7.64468 4.76093 7.64816 4.74436C7.67039 4.6367 7.74101 4.49461 7.77762 4.42836C7.78634 4.41267 7.76934 4.39523 7.75321 4.40351C7.29162 4.63976 6.77686 5.05994 6.35842 5.54332C6.3436 5.56032 6.36539 5.58473 6.3837 5.57121C6.74504 5.30838 7.24062 5.06386 7.88964 4.90564C8.61667 4.72824 9.31668 4.80277 9.74427 4.90084L9.74471 4.90041Z" fill="white"></path> <path class="svg_logo" d="M8.1838 3.40166C8.1838 3.40166 7.72439 2.86903 7.58578 2.8298C6.73235 2.59922 4.88904 3.87066 3.71219 5.55008C3.23578 6.2296 2.55408 7.43305 2.88011 8.05198C2.92021 8.1287 3.14773 8.32571 3.26978 8.42771C3.47377 8.13088 3.80764 7.91643 4.18685 7.84277C4.66936 6.54822 5.47442 5.35568 6.54013 4.53493C7.33124 3.87502 8.18424 3.4021 8.18424 3.4021L8.1838 3.40166Z" fill="white"></path> <path class="svg_logo_black" d="M10.3365 7.68453C10.4177 7.67443 10.4953 7.67443 10.5675 7.68453C10.609 7.58837 10.6162 7.42209 10.5783 7.24149C10.5224 6.97269 10.4466 6.81012 10.2932 6.83563C10.1361 6.86112 10.1307 7.05556 10.1867 7.32435C10.2173 7.47522 10.2733 7.60484 10.3365 7.68453Z" fill="#241C15"></path> <path class="svg_logo_black" d="M8.99759 7.89736C9.1095 7.94675 9.17813 7.97916 9.2052 7.95101C9.22145 7.93294 9.21601 7.89947 9.18894 7.85538C9.13479 7.76508 9.02106 7.67316 8.90193 7.62164C8.65645 7.5154 8.36223 7.55046 8.13841 7.71408C8.06441 7.76932 7.99221 7.8453 8.00304 7.89152C8.00484 7.90638 8.01748 7.91753 8.04455 7.92125C8.10592 7.92816 8.31895 7.81874 8.56623 7.80385C8.74132 7.79323 8.88568 7.84794 8.99759 7.89736Z" fill="#241C15"></path> <path class="svg_logo_black" d="M8.7761 8.02577C8.62989 8.0486 8.55046 8.09694 8.49811 8.1421C8.45479 8.18088 8.42773 8.22338 8.42773 8.25365C8.42773 8.26799 8.43497 8.27596 8.43858 8.28022C8.4458 8.28606 8.45481 8.28926 8.46203 8.28926C8.49632 8.28926 8.56854 8.25949 8.56854 8.25949C8.7707 8.18672 8.90429 8.19521 9.03606 8.21062C9.10825 8.21912 9.14434 8.22338 9.16058 8.1984C9.16419 8.19097 9.16961 8.17556 9.15517 8.15166C9.12087 8.09589 8.97465 8.00239 8.77429 8.02629L8.7761 8.02577Z" fill="#241C15"></path> <path class="svg_logo_black" d="M9.88495 8.49798C9.98422 8.54685 10.0925 8.52773 10.1286 8.45495C10.1629 8.3827 10.1124 8.28441 10.0131 8.23556C9.91383 8.18667 9.80551 8.20579 9.77121 8.27857C9.73511 8.35084 9.78748 8.44911 9.88495 8.49798Z" fill="#241C15"></path> <path class="svg_logo_black" d="M10.5172 7.94094C10.4378 7.93934 10.371 8.02805 10.3692 8.13855C10.3674 8.24904 10.4306 8.33989 10.5118 8.34147C10.5912 8.34307 10.658 8.25436 10.6598 8.14386C10.6616 8.03337 10.5984 7.94252 10.5172 7.94094Z" fill="#241C15"></path> <path class="svg_logo_black" d="M5.1422 9.9358C5.12235 9.91084 5.08807 9.91826 5.05738 9.9257C5.03572 9.93101 5.01042 9.93687 4.98334 9.93633C4.92378 9.93527 4.87504 9.90976 4.84616 9.86673C4.81006 9.81044 4.81187 9.72596 4.85338 9.62982C4.85699 9.61707 4.86423 9.60219 4.87145 9.58678C4.93643 9.44177 5.04294 9.19845 4.92201 8.96736C4.83176 8.79313 4.68373 8.68477 4.50504 8.66193C4.33537 8.64014 4.15848 8.70389 4.04657 8.82872C3.86968 9.0258 3.8408 9.29355 3.8769 9.38811C3.88773 9.42262 3.90758 9.4322 3.92202 9.43432C3.9509 9.43856 3.99785 9.41626 4.02493 9.34082C4.02673 9.33551 4.0303 9.32701 4.03391 9.31639C4.04474 9.27654 4.06823 9.20163 4.10613 9.14214C4.15126 9.06991 4.22344 9.02049 4.30647 9.00242C4.3913 8.98385 4.47977 9.00031 4.55197 9.04866C4.67651 9.13046 4.72342 9.28346 4.67108 9.43007C4.6422 9.5055 4.59891 9.65 4.60794 9.76899C4.62779 10.0097 4.77398 10.1058 4.90755 10.1164C5.0339 10.1212 5.12417 10.049 5.14763 9.99582C5.16027 9.96449 5.14942 9.94537 5.1422 9.93738V9.9358Z" fill="#241C15"></path> <path class="svg_logo_black" d="M12.537 9.49626C12.5316 9.47874 12.5009 9.36185 12.4576 9.22056C12.4143 9.07924 12.3674 8.97992 12.3674 8.97992C12.5443 8.71588 12.5461 8.4795 12.5226 8.34562C12.4973 8.17989 12.4305 8.03804 12.2915 7.89196C12.1544 7.74588 11.871 7.59606 11.4739 7.48398C11.4288 7.47123 11.2789 7.42978 11.2663 7.42554C11.2645 7.41705 11.2555 6.93044 11.2465 6.72167C11.2393 6.5708 11.2266 6.33493 11.1544 6.10279C11.0678 5.78884 10.9161 5.51365 10.7302 5.33782C11.2483 4.79597 11.5713 4.19886 11.5713 3.68623C11.5695 2.70135 10.3692 2.40332 8.89095 3.02061C8.88914 3.02113 8.57868 3.15341 8.57688 3.15448C8.57507 3.1529 8.01007 2.59404 8.00285 2.5866C6.31518 1.105 1.04279 7.01224 2.72867 8.44709L3.09689 8.76158C3.00122 9.01125 2.9633 9.29706 2.99398 9.60462C3.03369 9.99933 3.23589 10.3781 3.5644 10.6703C3.87486 10.9481 4.28458 11.1234 4.67987 11.1234C5.33508 12.6469 6.83502 13.5819 8.59128 13.6345C10.4775 13.6909 12.0605 12.7994 12.723 11.1978C12.7663 11.0852 12.9504 10.5789 12.9504 10.1316C12.9504 9.68431 12.6977 9.49626 12.537 9.49626ZM4.82429 10.6958C4.76653 10.7059 4.70877 10.7096 4.6492 10.708C4.08063 10.6926 3.46511 10.1757 3.40554 9.56319C3.33695 8.88587 3.67992 8.36474 4.2882 8.24097C4.36221 8.2261 4.44883 8.2176 4.54269 8.22239C4.88383 8.24097 5.38564 8.50499 5.49936 9.25241C5.60224 9.91488 5.4416 10.589 4.82609 10.6952L4.82429 10.6958ZM4.18891 7.83617C3.80986 7.91055 3.47594 8.12676 3.27197 8.42531C3.15104 8.32279 2.92362 8.12463 2.88391 8.04707C2.55902 7.42394 3.23946 6.21221 3.71418 5.52801C4.89104 3.83605 6.73217 2.55632 7.58413 2.78846C7.72311 2.82776 8.18155 3.36432 8.18155 3.36432C8.18155 3.36432 7.32962 3.84083 6.53904 4.50486C5.47409 5.33092 4.67084 6.53203 4.18891 7.83512V7.83617ZM10.1653 10.4429C10.1761 10.4376 10.1869 10.4232 10.1833 10.4094C10.1833 10.3919 10.1671 10.3792 10.1508 10.3813C10.1508 10.3813 9.25735 10.5146 8.41441 10.2033C8.50827 9.90265 8.75196 10.011 9.12018 10.0413C9.78623 10.0811 10.3801 9.9834 10.8223 9.85589C11.2031 9.74539 11.7049 9.52761 12.093 9.21843C12.2248 9.50901 12.2717 9.82934 12.2717 9.82934C12.2717 9.82934 12.3728 9.81075 12.4576 9.86388C12.537 9.9138 12.5966 10.0174 12.5569 10.2846C12.4757 10.7845 12.2645 11.1903 11.9089 11.5633C11.6941 11.797 11.4324 12.001 11.1327 12.1486C10.9739 12.2331 10.8042 12.3059 10.6255 12.3648C9.28984 12.8048 7.92345 12.3213 7.48123 11.2833C7.44513 11.2052 7.41805 11.1234 7.39278 11.0379C7.20506 10.3537 7.36394 9.53292 7.86392 9.01656C7.8928 8.98363 7.92526 8.94486 7.92526 8.89598C7.92526 8.85508 7.89999 8.81204 7.87652 8.78176C7.70324 8.52676 7.09859 8.09223 7.22133 7.25182C7.30797 6.64782 7.83138 6.22233 8.32053 6.24782C8.36205 6.24994 8.40179 6.2526 8.44511 6.25471C8.6563 6.26747 8.84039 6.29456 9.01367 6.302C9.30608 6.31475 9.56782 6.27172 9.88009 6.01089C9.98478 5.9227 10.0696 5.84674 10.2104 5.8223C10.2267 5.81964 10.2627 5.80636 10.3368 5.81007C10.4126 5.81433 10.4847 5.83506 10.5497 5.87861C10.7988 6.04542 10.8331 6.45021 10.8475 6.74611C10.8548 6.91502 10.8746 7.32407 10.8819 7.44094C10.8981 7.70921 10.9667 7.74693 11.1093 7.7942C11.1887 7.82076 11.2627 7.84043 11.371 7.87124C11.7013 7.96474 11.8962 8.05929 12.019 8.18094C12.093 8.2569 12.1273 8.33767 12.1381 8.41469C12.176 8.70048 11.9179 9.05375 11.232 9.37461C10.483 9.72522 9.57324 9.81393 8.94329 9.74381C8.89636 9.7385 8.72305 9.71885 8.72305 9.71885C8.22126 9.65084 7.93428 10.3053 8.23752 10.7542C8.43066 11.0432 8.9595 11.2312 9.49017 11.2318C10.7049 11.2318 11.6381 10.709 11.9865 10.2575C11.9973 10.2442 11.9974 10.2426 12.0136 10.2177C12.0298 10.1916 12.0172 10.1773 11.9955 10.1922C11.7121 10.3877 10.4504 11.1648 9.10392 10.9311C9.10392 10.9311 8.93967 10.904 8.78985 10.845C8.67072 10.7983 8.42165 10.683 8.39096 10.4259C9.48118 10.7654 10.1653 10.4445 10.1653 10.4445V10.4429ZM6.36034 5.52056C6.7791 5.03395 7.2917 4.61057 7.75378 4.37311C7.77003 4.36514 7.78625 4.38214 7.77903 4.39807C7.74113 4.46501 7.67075 4.60791 7.64909 4.71628C7.64548 4.73329 7.66355 4.74604 7.67619 4.73595C7.96318 4.53884 8.46136 4.32795 8.89997 4.30086C8.91983 4.29981 8.92703 4.32424 8.91259 4.33539C8.84761 4.38692 8.77545 4.45812 8.7213 4.52984C8.71227 4.54205 8.71946 4.55957 8.7357 4.55957C9.04255 4.5617 9.47759 4.67006 9.75917 4.82997C9.77722 4.8406 9.76276 4.87832 9.74291 4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </section> <aside id="" class="freeTrial--banner discount__banner--global flex flex--center flex--middle iaNav fs-unmask" data-behavior="pencilBanner" data-dollar-promo-node> <span><p>Try Mailchimp with a 14-day trial. <a href="/pricing/marketing/" onclick="window.tr.clickEvent(this, 'e_click')" data-onclickmeta="{"category":"global_nav","action":"free_trial_discount_banner_cta","label":"click"}">Start for free today.</a></p> </span> </aside> <header class="iaGlobalNav" data-module-id="iaGlobalNav" data-behavior="iaGlobalNav" data-swiftype-index="false" data-expanded="false" data-free-trial-enabled="true"> <nav class="iaNav__nav" data-behavior="iaNav:topbar"> <section class="iaNav__topbar" data-behavior="iaGlobalNavTopbar"> <ul class="holder holder__left"> <li class="brandLogo brandLogo__link"> <a href="/" class="iaNav__cta" aria-label="Mailchimp Home" data-characterize-click="brand_logo:mailchimp"> <svg xmlns="http://www.w3.org/2000/svg" class="brandLogo brandLogo--lockup--animated" aria-label="Mailchimp" width="185" height="60" viewbox="0 0 185 60" role="img"> <g class="brandLogo__freddie"> <g class="brandLogo__freddie-outline"> <path d="M11.54563,30.98028a5.04364,5.04364,0,0,0-1.182.08,4.96029,4.96029,0,0,0-4.09341,5.76638c.28318,2.67235,3.13228,4.92584,5.76978,4.99292a4.42784,4.42784,0,0,0,.80886-.05371c2.85409-.462,3.60136-3.4031,3.13091-6.292C15.44835,32.21207,13.12358,31.06224,11.54563,30.98028Zm2.79659,7.728a1.19693,1.19693,0,0,1-1.11341.52628A1.50034,1.50034,0,0,1,11.847,37.72026a3.6991,3.6991,0,0,1,.28727-1.47809,1.34249,1.34249,0,0,0-.55068-1.66273,1.55527,1.55527,0,0,0-1.13523-.201,1.45893,1.45893,0,0,0-.92909.6091,3.14563,3.14563,0,0,0-.34045.75986c-.01546.04681-.02773.08347-.03705.10741-.12932.32979-.33568.4262-.47522.4083a.27226.27226,0,0,1-.215-.20145,2.799,2.799,0,0,1,.78977-2.44028,2.55945,2.55945,0,0,1,2.12682-.72794,2.51848,2.51848,0,0,1,1.93113,1.33294,2.91819,2.91819,0,0,1-.23636,2.70255c-.03227.0688-.06182.13179-.08705.18808a1.06609,1.06609,0,0,0-.02727,1.03335.76345.76345,0,0,0,.63341.30477,1.45938,1.45938,0,0,0,.34591-.04616c.14659-.03235.29818-.06578.39045.044A.21685.21685,0,0,1,14.34222,38.70832Z" fill="#fff"></path> <path d="M48.018,44.18839a14.89179,14.89179,0,0,0,1.01912-4.73159c0-1.99448-1.12925-2.82117-1.84831-2.82117-.022-.077-.16421-.59707-.36008-1.22312a9.835,9.835,0,0,0-.39811-1.067,3.86356,3.86356,0,0,0,.69444-2.81634,3.56386,3.56386,0,0,0-1.03737-2.01292,8.44059,8.44059,0,0,0-3.66342-1.81186c-.20356-.05685-.87448-.2408-.93339-.2588-.00462-.03842-.049-2.1971-.08947-3.12388a10.69427,10.69427,0,0,0-.412-2.74588,7.3516,7.3516,0,0,0-1.90458-3.395c2.32445-2.40607,3.77553-5.05646,3.772-7.33017-.0066-4.37268-5.38446-5.6959-12.0116-2.95551-.00726.00308-1.39437.59027-1.40426.59532-.00616-.00615-2.53857-2.48707-2.5766-2.52044C19.30856-.611-4.31609,25.61063,3.23718,31.97912l1.65069,1.39632a8.09061,8.09061,0,0,0-.459,3.74136A7.3669,7.3669,0,0,0,6.978,41.84751a7.76153,7.76153,0,0,0,5.00217,2.01117c2.93932,6.76383,9.65505,10.913,17.5295,11.14661C37.95653,55.25576,45.04707,51.298,48.018,44.18839Zm1.73378-8.00451a5.03683,5.03683,0,0,1,1.05187,3.27292,16.44267,16.44267,0,0,1-1.13914,5.37081l-.016.04017a18.6299,18.6299,0,0,1-7.63395,8.83185A22.74119,22.74119,0,0,1,30.2641,56.78071h-.00088c-.26687,0-.53791-.00417-.80588-.01208a22.80815,22.80815,0,0,1-11.50666-3.39651,19.69691,19.69691,0,0,1-7.13406-7.83373A9.76285,9.76285,0,0,1,5.80653,43.1681a9.12379,9.12379,0,0,1-3.13541-5.87525,10.1625,10.1625,0,0,1,.19038-3.31968l-.76632-.648a6.00654,6.00654,0,0,1-2.075-4.29037,12.18256,12.18256,0,0,1,.86239-4.97326c1.57308-4.29476,5.19189-9.40874,9.681-13.68022a36.05484,36.05484,0,0,1,6.62209-5.07995A13.74927,13.74927,0,0,1,23.84953,3.155,6.16267,6.16267,0,0,1,28.0256,4.64063c.06617.05774,1.05825,1.028,1.81072,1.7651.18883-.07968.32468-.137.32864-.13851a18.87034,18.87034,0,0,1,7.0457-1.56359c4.49745,0,7.40709,2.41178,7.4128,6.14437.00352,2.30312-1.12727,4.885-3.2119,7.38439a10.19546,10.19546,0,0,1,1.27214,2.84312,12.50348,12.50348,0,0,1,.48252,3.16866c.02023.46142.04089,1.20183.0576,1.85532a9.857,9.857,0,0,1,4.14309,2.20017,5.2896,5.2896,0,0,1,1.50186,2.94607,5.429,5.429,0,0,1-.488,3.235c.04375.12556.08925.26188.13454.40632.03935.126.0765.24739.11123.36263A3.74075,3.74075,0,0,1,49.75182,36.18388Z" fill="#fff"></path> <path d="M44.39731,34.00012a2.66776,2.66776,0,0,0,.83533-2.11511,1.83938,1.83938,0,0,0-.5256-1.04272,6.55815,6.55815,0,0,0-2.88371-1.38088c-.48437-.13743-.813-.22545-1.16706-.34324-.62967-.20956-.9408-.37831-1.01127-1.57522-.03076-.52346-.12109-2.34706-.1536-3.10059-.05738-1.32044-.21469-3.12529-1.32218-3.87044a1.844,1.844,0,0,0-.94713-.306,1.7718,1.7718,0,0,0-.562.05559,2.96866,2.96866,0,0,0-1.47229.84133,5.03836,5.03836,0,0,1-3.84523,1.29794c-.7752-.03287-1.59666-.15486-2.53833-.21133-.18327-.01081-.367-.02228-.55047-.032a5.075,5.075,0,0,0-4.89033,4.479c-.53913,3.75,2.14691,5.68787,2.92233,6.825a.95371.95371,0,0,1,.21338.50978.81755.81755,0,0,1-.276.53713l.00022.00111a9.67943,9.67943,0,0,0-2.0904,9.017,7.49089,7.49089,0,0,0,.39294,1.09368c1.95993,4.63059,8.04,6.78706,13.98,4.82581a14.49743,14.49743,0,0,0,2.25666-.964A11.86745,11.86745,0,0,0,44.21831,45.931a10.433,10.433,0,0,0,2.87716-5.70485c.17891-1.19338-.08312-1.65529-.43985-1.87743a1.3023,1.3023,0,0,0-.82975-.15308,11.61726,11.61726,0,0,0-.79025-2.724Z" fill="#fff"></path> <path d="M34.66285,16.11585c.09585.022.15674-.14356.071-.19163a10.74733,10.74733,0,0,0-4.58165-1.199.08336.08336,0,0,1-.06551-.13324,4.66116,4.66116,0,0,1,.86217-.864.08605.08605,0,0,0-.05782-.15388A12.17129,12.17129,0,0,0,25.411,15.50605a.08448.08448,0,0,1-.1297-.08846,6.01219,6.01219,0,0,1,.57991-1.41322.08113.08113,0,0,0-.1086-.11086,22.23963,22.23963,0,0,0-6.2431,5.09444.085.085,0,0,0,.11365.1249A19.08381,19.08381,0,0,1,26.36282,16.138a18.67978,18.67978,0,0,1,8.3-.02217" fill="#fff"></path> <path d="M27.67124,9.41766S25.61475,7.03683,24.994,6.86122c-3.81929-1.03061-12.06942,4.651-17.33714,12.15746-2.13145,3.03717-5.18266,8.41566-3.72366,11.182a11.15871,11.15871,0,0,0,1.74345,1.67861,6.496,6.496,0,0,1,4.10374-2.61439A33.36,33.36,0,0,1,20.31317,14.48137a53.79185,53.79185,0,0,1,7.35807-5.06371" fill="#fff"></path> </g> <g class="brandLogo__freddie-fill"> <path d="M14.20393,38.6051a.23038.23038,0,0,1,.02319.25959,1.13439,1.13439,0,0,1-1.07.53449,1.48858,1.48858,0,0,1-1.328-1.538,3.95469,3.95469,0,0,1,.2761-1.50142,1.403,1.403,0,0,0-.529-1.68837,1.427,1.427,0,0,0-1.091-.20429,1.39884,1.39884,0,0,0-.89259.61857,3.29879,3.29879,0,0,0-.32738.77164c-.01464.04755-.02645.08489-.0354.109-.12431.3353-.32249.43306-.45677.4151-.06348-.00878-.15077-.05123-.20672-.2047a2.95419,2.95419,0,0,1,.75912-2.47857,2.3805,2.3805,0,0,1,2.04358-.739,2.42374,2.42374,0,0,1,1.85559,1.35347,3.11052,3.11052,0,0,1-.22686,2.7449c-.03113.06959-.05962.13347-.08363.19123a1.13586,1.13586,0,0,0-.02624,1.04938.72037.72037,0,0,0,.60855.30939,1.33436,1.33436,0,0,0,.33226-.04694c.141-.03306.28668-.06694.37519.04449m34.75721.86776a14.918,14.918,0,0,1-1.01243,4.72183C44.99706,51.28918,37.953,55.23878,29.56153,54.98878c-7.82275-.23307-14.49472-4.37368-17.41482-11.12327a7.69092,7.69092,0,0,1-4.96918-2.00694A7.36067,7.36067,0,0,1,4.645,37.13776a8.10686,8.10686,0,0,1,.456-3.73347L3.46107,32.01082C-4.04265,25.65571,19.427-.51082,26.9336,6.05653c.03785.03306,2.55346,2.509,2.55977,2.5151.01-.0051,1.388-.59122,1.395-.59408,6.58386-2.73469,11.9264-1.41428,11.93311,2.949.00346,2.26918-1.43808,4.91408-3.74718,7.3149a7.34556,7.34556,0,0,1,1.8918,3.38775,10.70641,10.70641,0,0,1,.40937,2.74041c.04008.9247.08444,3.079.08891,3.11735.0586.01775.72515.20122.92719.25816a8.37148,8.37148,0,0,1,3.63954,1.80817,3.56037,3.56037,0,0,1,1.03055,2.00857,3.86821,3.86821,0,0,1-.68974,2.8104,9.87064,9.87064,0,0,1,.39553,1.0649c.19431.6249.33571,1.14347.35748,1.22041C47.83924,36.65755,48.96114,37.48245,48.96114,39.47286ZM15.8003,35.5798c-.51029-3.31286-2.74452-4.48041-4.26052-4.56368a4.59539,4.59539,0,0,0-1.13594.081c-2.70585.54755-4.23406,2.85633-3.93335,5.85633a6.06029,6.06029,0,0,0,5.54417,5.071,4.02516,4.02516,0,0,0,.77723-.05469C15.53437,41.50061,16.25239,38.51367,15.8003,35.5798Zm4.62492-21.03A53.44055,53.44055,0,0,1,27.735,9.49673S25.69227,7.121,25.07537,6.94592c-3.79418-1.02878-11.99049,4.641-17.22356,12.13163-2.11745,3.03082-5.14864,8.39816-3.69937,11.15857a11.09842,11.09842,0,0,0,1.73208,1.6751,6.45146,6.45146,0,0,1,4.077-2.60877A33.285,33.285,0,0,1,20.42522,14.5498Zm8.24636,26.21612a2.507,2.507,0,0,0,1.77074,1.85673,7.9735,7.9735,0,0,0,1.395.38c6.00176,1.03551,11.61266-2.40653,12.876-3.27347.09482-.0651.15748-.00163.08139.11327a2.00935,2.00935,0,0,1-.12371.17694c-1.54611,2.00041-5.70266,4.31694-11.11051,4.31612-2.35855-.00041-4.71587-.83388-5.5814-2.11449-1.34286-1.98714-.06654-4.88755,2.171-4.58531.00264.00041.76563.08715.98008.111A20.44025,20.44025,0,0,0,41.313,36.11224c3.05276-1.42142,4.206-2.98571,4.033-4.252a1.82239,1.82239,0,0,0-.52635-1.0353,6.58294,6.58294,0,0,0-2.88613-1.37123c-.48485-.13653-.81385-.22367-1.16829-.34081-.63012-.20817-.94162-.37572-1.01223-1.56429-.03072-.51979-.12106-2.33061-.15381-3.079-.05758-1.31122-.21466-3.10347-1.32353-3.84347a1.85369,1.85369,0,0,0-.94773-.30388,1.7886,1.7886,0,0,0-.56278.05531,2.97762,2.97762,0,0,0-1.47348.83551,5.07015,5.07015,0,0,1-3.84912,1.28878c-.77581-.03245-1.598-.15368-2.54044-.2098-.18332-.01082-.36746-.02224-.55118-.03163A5.06534,5.06534,0,0,0,23.456,26.70816c-.53959,3.72388,2.149,5.64817,2.92519,6.77735a.94255.94255,0,0,1,.21364.50633.8111.8111,0,0,1-.27631.53326v.00123a9.55589,9.55589,0,0,0-2.09221,8.95408,7.40444,7.40444,0,0,0,.39329,1.08612c1.9618,4.59837,8.04758,6.73959,13.99319,4.79184a14.58216,14.58216,0,0,0,2.25885-.95674,11.87435,11.87435,0,0,0,3.45907-2.59306,10.33241,10.33241,0,0,0,2.87982-5.6651c.179-1.18531-.083-1.64367-.44029-1.86429a1.31387,1.31387,0,0,0-.83054-.15224,11.4699,11.4699,0,0,0-.79086-2.7051,17.32336,17.32336,0,0,1-5.66259,2.82489A22.86524,22.86524,0,0,1,31.914,39.068c-1.64194-.13306-2.72823-.61388-3.13679.718a17.69976,17.69976,0,0,0,7.721.78775.13963.13963,0,0,1,.15321.12531.14918.14918,0,0,1-.08667.149S33.515,42.26837,28.67158,40.76592ZM19.73975,19.17143a18.918,18.918,0,0,1,6.69557-2.96837,18.47753,18.47753,0,0,1,8.24575-.02224c.095.02183.15565-.14327.07061-.191a10.64255,10.64255,0,0,0-4.55188-1.19674.08313.08313,0,0,1-.06511-.13286,4.64616,4.64616,0,0,1,.85678-.86224.086.086,0,0,0-.05758-.15367,12.05963,12.05963,0,0,0-5.44427,1.928.08387.08387,0,0,1-.12879-.08816,6.01049,6.01049,0,0,1,.576-1.4102.08086.08086,0,0,0-.10784-.11082,22.11786,22.11786,0,0,0-6.20217,5.08408A.0845.0845,0,0,0,19.73975,19.17143ZM35.54463,31.812a.79106.79106,0,0,0,1.03979-.1728c.15137-.293-.06842-.6904-.49116-.8878a.791.791,0,0,0-1.03979.1732C34.90189,31.2174,35.12189,31.6148,35.54463,31.812Zm1.29663-4.7514a3.58063,3.58063,0,0,0,.64021,1.457,4.08008,4.08008,0,0,1,.99558,0,3.08105,3.08105,0,0,0,.04863-1.7912c-.23894-1.0862-.56231-1.7436-1.23052-1.6414C36.62716,25.1874,36.60253,25.9744,36.84126,27.0606Zm1.42148,2.4952a.83885.83885,0,1,0,.60737.8202A.73678.73678,0,0,0,38.26274,29.5558Z"></path> </g> <g class="brandLogo__freddie-eye--winking"> <path d="M27.16938,29.45873c-.1066-.015-.152-.0606-.1654-.121-.0414-.1874.2468-.4958.5506-.7184a3.20166,3.20166,0,0,1,3.1138-.3738,2.66774,2.66774,0,0,1,1.1744.9452c.1086.1772.1296.3146.0594.3866-.1094.1154-.3884-.0168-.8426-.216a3.71739,3.71739,0,0,0-1.756-.3782A19.46093,19.46093,0,0,0,27.16938,29.45873Zm4.527.932a1.72168,1.72168,0,0,0-1.5504-.5082,2.14273,2.14273,0,0,0-1.1272.4698.7232.7232,0,0,0-.28841.4504.138.138,0,0,0,.04521.1078.1425.1425,0,0,0,.0974.037,1.80393,1.80393,0,0,0,.4328-.12,3.768,3.768,0,0,1,1.9046-.1978c.2972.0334.4376.052.5028-.05A.16686.16686,0,0,0,31.69638,30.39073Z"></path> </g> <g class="brandLogo__freddie-eye"> <path d="M30.85483,30.6631a3.9979,3.9979,0,0,0,.03119-2.045c-.24177-1.08787-.60735-1.70952-1.28489-1.60713s-.69509.97909-.47672,2.07153a3.98983,3.98983,0,0,0,.57616,1.40418c.53911.75237.90469.55765,1.15328.17644Z"></path> </g> </g> <g class="brandLogo__wordMark" transform="translate(58,11) scale(.18)"> <path d="M90.23,114.58c-20.7,0-21.06,22.6-25.96,22.6-1.02,0-1.83-.9-1.83-2.14,0-1.65,.43-3.08,.43-5.75,0-8.11-5.71-14.71-17.68-14.71-10.16,0-17.6,5.09-22.14,14.5-2.3,4.77-2.1,8.09-4.43,8.09-.86,0-1.53-.81-1.53-1.98,0-3.46,3.05-6.62,3.05-14.05,0-1.93-.15-3.56-.46-4.89H0v76.34H26.72v-41.42c0-8.16,3.5-13.39,9.47-13.39,3.96,0,7.48,3.46,7.48,9.79v45.02h26.72v-41.42c0-9.17,4.24-13.39,9.47-13.39,4.38,0,7.48,4.05,7.48,9.79v45.02h26.41v-46.87c0-20.48-8.13-31.15-23.51-31.15Z"></path> <rect x="246.57" y="94.88" width="26.41" height="97.71"></rect> <path d="M281.69,153.51c0,25.97,16.81,40.92,38.63,40.92,12.51,0,22.07-4.95,27.94-9.77v-25.19c-5.94,4.06-15.08,8.7-24.89,8.7-12.24,0-18.63-5.08-18.63-13.89s7.37-13.74,18.17-13.74c9.78,0,18.75,3.89,25.34,8.4v-26.72c-5.58-4.15-15.43-7.79-27.94-7.79-23.42,0-38.63,14.64-38.63,39.09Z"></path> <path d="M406.43,114.73c-10.74,0-16.96,4.98-21.53,14.2-2.01,4.07-2.16,8.09-4.43,8.09-.85,0-1.53-.79-1.53-1.98,0-4.23,5.04-10.54,5.04-29.16,0-4.68-.46-8.29-1.37-10.84h-23.05v97.56h26.72v-41.09c0-7.7,4.05-13.57,10.23-13.57,4.6,0,7.79,3.74,7.79,9.79v44.87h26.72v-47.79c0-19.94-8.7-30.08-24.58-30.08Z"></path> <path d="M651.63,114.43c-11.81,0-17.84,6.73-21.21,12.95-2.67,4.92-3.06,9.65-5.35,9.65-1.12,0-1.68-.66-1.68-1.98,0-2.34,3.05-6.31,3.05-12.82,0-2.65-.21-4.63-.61-5.95h-20v95.88h26.87v-30.12c3.41,7.28,10.55,12.1,20.31,12.1,17.6,0,29.62-14.52,29.62-39.85,0-23.37-11.14-39.85-30.99-39.85Zm-7.18,62.14c-5.39,0-11.3-5.59-11.3-19.7,0-12.29,4.83-19.54,11.3-19.54,7.44,0,11.6,7.17,11.6,19.54,0,13.75-4.79,19.7-11.6,19.7Z"></path> <path d="M161.49,114.43c-13.8,0-26.44,3.41-35.22,7.78v22.11c10.22-5.52,20.7-9.61,29.89-9.61,9.84,0,14.01,5.19,13.42,12.02-3.97-.41-8.38-.58-13.73-.58-20.9,0-34,8.16-34,25.92,0,14.59,11.36,22.11,23.79,22.11s20.47-5.8,25.3-14.54c2.75-4.98,2.52-8.03,4.31-8.03,.88,0,1.49,.63,1.49,1.61,0,3.19-.91,5.05-.91,9.37,0,4.04,.53,7.44,1.37,9.91h19.21v-40.87c0-23.21-10.62-37.21-34.92-37.21Zm-9,60.99c-4.96,0-7.62-2.17-7.62-5.95,0-4.92,4.63-8.69,16.62-8.69,2.64,0,5.03,.09,7.2,.27-1.06,7.03-7.18,14.37-16.2,14.37Z"></path> <path d="M256.75,44.31V1.48h-18.39V42.12c0,10.07-6.74,16.8-15.59,16.8s-15.59-6.74-15.59-16.8V1.48h-18.36l.1,42.83c0,18.65,14.93,32.29,33.9,32.29s33.93-13.61,33.93-32.29Z"></path> <polygon points="327.77 75.12 346.13 75.12 346.13 18.68 368.04 18.68 368.04 1.48 305.84 1.48 305.84 18.68 327.77 18.68 327.77 75.12"></polygon> <rect x="275.61" y="1.51" width="18.36" height="73.64"></rect> <polygon points="136.66 75.12 155.02 75.12 155.02 18.68 176.92 18.68 176.92 1.48 114.72 1.48 114.72 18.68 136.66 18.68 136.66 75.12"></polygon> <polygon points="18.36 38.34 18.36 1.51 0 1.51 0 75.14 18.36 75.14 18.36 38.34"></polygon> <path d="M55.57,34.48c0-10.07,6.74-16.8,15.59-16.8s15.59,6.74,15.59,16.8v40.64h18.36l-.05-42.83C105.05,13.63,90.1,0,71.13,0S37.2,13.61,37.2,32.29v42.83h18.36V34.48Z"></path> <path d="M571.17,114.58c-20.7,0-21.06,22.6-25.96,22.6-1.02,0-1.83-.9-1.83-2.14,0-1.65,.43-3.08,.43-5.75,0-8.11-5.71-14.71-17.68-14.71-10.16,0-17.6,5.09-22.14,14.5-2.3,4.77-2.1,8.09-4.43,8.09-.86,0-1.53-.81-1.53-1.98,0-3.46,3.05-6.62,3.05-14.05,0-1.93-.15-3.56-.46-4.89h-19.7v76.34h26.72v-41.42c0-8.16,3.5-13.39,9.47-13.39,3.96,0,7.48,3.46,7.48,9.79v45.02h26.72v-41.42c0-9.17,4.24-13.39,9.47-13.39,4.38,0,7.48,4.05,7.48,9.79v45.02h26.41v-46.87c0-20.48-8.13-31.15-23.51-31.15Z"></path> <path d="M455.59,121.6c-5.6,0-10.03-.81-13.28-2.44v73.44h26.41V119.16c-3.43,1.51-7.51,2.44-13.13,2.44Z"></path> <path d="M455.44,94.43c-10.92,0-16.64,4.83-16.64,10.38,0,5.98,6.77,10.38,16.64,10.38s16.64-4.4,16.64-10.38c0-5.55-5.73-10.38-16.64-10.38Z"></path> <path d="M221.61,121.6c-5.6,0-10.03-.81-13.28-2.44v73.44h26.41V119.16c-3.43,1.51-7.51,2.44-13.13,2.44Z"></path> <path d="M221.46,94.43c-10.92,0-16.64,4.83-16.64,10.38,0,5.98,6.77,10.38,16.64,10.38s16.64-4.4,16.64-10.38c0-5.55-5.73-10.38-16.64-10.38Z"></path> </g> </svg> </a> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <button aria-expanded="false" aria-haspopup="true" aria-controls="topbarPanel-5I9ruki9lCaa0u9uYpZfE3" data-top-level="true" data-topbar-panel="true" data-behavior="iaNav:panelTrigger" class="iaNav__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Solutions and Services" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Solutions and Services" }, this)">Solutions and Services</button> <section id="topbarPanel-5I9ruki9lCaa0u9uYpZfE3" data-behavior="iaNav:panel" data-panel-name="Solutions and Services" class="iaNav__panel panel__top panel__L2" hidden tabindex="-1"> <div class="iaNav__panelContentHolder"> <div class="iaNav__panelContent flex flex--row flex--nowrap" data-behavior="iaNav:topbarPanelContent"> <div class="iaNav__panelContent__main"> <div class="flex flex--between"> <h3 class="h5 margin--left-c2" tabindex="-1">Solutions and Services</h3> <a class="ctaArrow cta--small" href="/whats-new/" aria-label="See what’s new"> See what’s new </a> </div> <div class="iaNav__panelContent__main__columnWrap"> <div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/email-marketing-platform/" aria-label="Email marketing. Send personalized emails that convert." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="envelope icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Email marketing </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Send personalized emails that convert </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/website-builder/" aria-label="Websites. Create your branded web presence." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="domain icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Websites </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Create your branded web presence </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/social-media-marketing-tools/" aria-label="Social media marketing. Amplify the conversation across multiple channels." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="thumbs up icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Social media marketing </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Amplify the conversation across multiple channels </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/digital-marketing-templates/" aria-label="Templates. Customize pre-designed layouts." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="template icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Templates </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Customize pre-designed layouts </span> </p> </a> </li> </ul> </section> </div><div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/marketing-automation-tools/" aria-label="Marketing automation. Deliver the right message at the right time." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="marketing automation icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Marketing automation </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Deliver the right message at the right time </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/analytics-reporting-tools/" aria-label="Reporting & analytics. Track sales & campaign performance." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="bar graph icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Reporting & analytics </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Track sales & campaign performance </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/audience-segmentation-tools/" aria-label="Audience management. Target and segment customers." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="segment icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Audience management </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Target and segment customers </span> </p> </a> </li> </ul> </section> </div><div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/ai-tools/" aria-label="AI marketing tools. Say hello to your AI growth assistant." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&q=70" sizes="44px" loading="lazy" alt="AI marketing icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> AI marketing tools </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Say hello to your AI growth assistant </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/content-creation-tools/" aria-label="Content creation tools. Build content that captivates and converts." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="pen icon" width="88" height="88"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Content creation tools </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Build content that captivates and converts </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/features/" aria-label="See all features. See all our product offerings in one place." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&q=70" sizes="44px" loading="lazy" alt="grid icon" width="80" height="80"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> See all features </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> See all our product offerings in one place </span> </p> </a> </li> </ul> </section> </div> </div> </div> <div class="iaNav__panelContent__aux"> <div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <h4 class="iaNav__section__title">For your industry</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/ecommerce-marketing-tools/" class="copy-info copy--dark"> E-commerce and retail </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/lead-generation-platform/" class="copy-info copy--dark"> Service-based business </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/mobile-app-marketing-tools/" class="copy-info copy--dark"> Mobile and web apps </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/marketing-tools-startups/" class="copy-info copy--dark"> Start-ups </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/andco/" class="copy-info copy--dark"> Agencies and freelancers </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/" class="copy-info copy--dark"> Developers </a> </li> </ul> </section> </div><div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <h4 class="iaNav__section__title">Professional Services</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/experts/" class="copy-info copy--dark"> Hire an Expert </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/services/onboarding/" class="copy-info copy--dark"> Personalized onboarding </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/services/customer-success-management/" class="copy-info copy--dark"> Customer success </a> </li> </ul> </section> </div> </div> </div> </div> </section> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <button aria-expanded="false" aria-haspopup="true" aria-controls="topbarPanel-1ollWS8sHOLFLl6mlyDC5i" data-top-level="true" data-topbar-panel="true" data-behavior="iaNav:panelTrigger" class="iaNav__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Integrations" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Integrations" }, this)">Integrations</button> <section id="topbarPanel-1ollWS8sHOLFLl6mlyDC5i" data-behavior="iaNav:panel" data-panel-name="Integrations" class="iaNav__panel panel__top panel__L2" hidden tabindex="-1"> <div class="iaNav__panelContentHolder"> <div class="iaNav__panelContent flex flex--row flex--nowrap" data-behavior="iaNav:topbarPanelContent"> <div class="iaNav__panelContent__main"> <div class="flex flex--between"> <h3 class="h5 margin--left-c2" tabindex="-1">Integrations</h3> <a class="ctaArrow cta--small" href="/integrations/" aria-label="See 300+ Integrations"> See 300+ Integrations </a> </div> <div class="iaNav__panelContent__main__columnWrap"> <div class="iaNav__panelContent__main__column"> <section data-module-id="p23GridFarm" data-entry-id="6A3cngY0ZMvdNV8NIShshe" class="p23GridFarm module fs-unmask"> <div class="module--content module--content-6of12 module-float-left"> <h2 class="h2 margin--bottom-3"> Most Popular </h2> </div> <div class="module--content margin--top-5"> <h3 class="p23GridFarm__section__title h6 margin--top-6 margin--bottom-5"> Most Popular </h3> <ul class="p23GridFarm__grid padding--bottom-5 flex p23GridFarm__grid--hasIcon flex--columns-3-large"> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/shopify-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Shopify icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Shopify </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/woocommerce-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&q=70" sizes="196px" loading="lazy" alt="WooCommerce logo" width="17055" height="8713"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> WooCommerce </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/canva/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Canva icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Canva </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/zapier/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Zapier icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Zapier </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/square/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Square icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Square </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/wix/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Wix icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Wix </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/squarespace-commerce/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Squarespace icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Squarespace </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/stripe/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Stripe icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Stripe </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/salesforce/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Salesforce icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Salesforce </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/linkedin/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="LinkedIn icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> LinkedIn </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/wordpress/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Wordpress icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Wordpress </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/integrations/facebook/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/45tK6AS0FjbqI5P1sQ88YX/854a9e1a3fc4cdd2005e696733caa278/Facebook_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/45tK6AS0FjbqI5P1sQ88YX/854a9e1a3fc4cdd2005e696733caa278/Facebook_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/45tK6AS0FjbqI5P1sQ88YX/854a9e1a3fc4cdd2005e696733caa278/Facebook_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Facebook icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Facebook </h4> </div> </a> </li> </ul> </div> </section> </div><div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Your Tech Stack</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=E-commerce" class="copy-info copy--dark"> E-commerce </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Analytics" class="copy-info copy--dark"> Analytics </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Booking+%26+Scheduling" class="copy-info copy--dark"> Booking & Scheduling </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Loyalty" class="copy-info copy--dark"> Loyalty </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Subscription+Management" class="copy-info copy--dark"> Subscription management </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Customer+Service" class="copy-info copy--dark"> Customer service </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Forms+%26+Surveys" class="copy-info copy--dark"> Forms & Surveys </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Developer+Tools" class="copy-info copy--dark"> Developer tools </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Content" class="copy-info copy--dark"> Content </a> </li> </ul> </section> </div> </div> </div> <div class="iaNav__panelContent__aux"> <div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <h4 class="iaNav__section__title">For Developers</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/docs/fundamentals/" class="copy-info copy--dark"> Getting started </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/guides/quick-start/" class="copy-info copy--dark"> Developer guides </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/api/" class="copy-info copy--dark"> API docs </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/guides/sync-audience-data-webhooks/" class="copy-info copy--dark"> Webhooks </a> </li> </ul> </section> </div> </div> </div> </div> </section> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <button aria-expanded="false" aria-haspopup="true" aria-controls="topbarPanel-7xlSYIo3xj3AfR2qwGAtBM" data-top-level="true" data-topbar-panel="true" data-behavior="iaNav:panelTrigger" class="iaNav__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Resources" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Resources" }, this)">Resources</button> <section id="topbarPanel-7xlSYIo3xj3AfR2qwGAtBM" data-behavior="iaNav:panel" data-panel-name="Resources" class="iaNav__panel panel__top panel__L2" hidden tabindex="-1"> <div class="iaNav__panelContentHolder"> <div class="iaNav__panelContent flex flex--row flex--nowrap" data-behavior="iaNav:topbarPanelContent"> <div class="iaNav__panelContent__main"> <div class="flex flex--between"> <h3 class="h5 margin--left-c2" tabindex="-1">Resources</h3> <a class="ctaArrow cta--small" href="/resources/" aria-label="See all resources"> See all resources </a> </div> <div class="iaNav__panelContent__main__columnWrap"> <div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Learn with Mailchimp</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/e-commerce/" class="copy-info copy--dark"> E-commerce </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/digital-content/" class="copy-info copy--dark"> Digital content </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/marketing-automations/" class="copy-info copy--dark"> Marketing automations </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/crm/" class="copy-info copy--dark"> Audience management </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/websites/" class="copy-info copy--dark"> Websites </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/email/" class="copy-info copy--dark"> Email marketing </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/social-media/" class="copy-info copy--dark"> Social media </a> </li> </ul> </section> </div><div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Mailchimp Presents</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/presents/" class="copy-info copy--dark"> Podcasts </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/presents/" class="copy-info copy--dark"> Series </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/presents/" class="copy-info copy--dark"> Films </a> </li> </ul> </section> </div><div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">For Developers</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/guides/quick-start/" class="copy-info copy--dark"> Marketing API </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/guides/transactional-api-quick-start/" class="copy-info copy--dark"> Transactional API </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/release-notes/" class="copy-info copy--dark"> Release notes </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/features/transactional-email/" class="copy-info copy--dark"> Transactional email </a> </li> </ul> </section> </div> </div> </div> <div class="iaNav__panelContent__aux"> <div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/help/" aria-label="Help Center" class="flex flex--middle"> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&q=70" sizes="44px" loading="lazy" alt="chat icon" width="44" height="40"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Help Center </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/case-studies/" aria-label="Case Studies" class="flex flex--middle"> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&q=70" sizes="44px" loading="lazy" alt="star icon" width="48" height="46"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Case Studies </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/events/" aria-label="Events" class="flex flex--middle"> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&q=70" sizes="44px" loading="lazy" alt="calendar icon" width="44" height="44"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Events </span> </p> </a> </li> </ul> </section> </div><div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <h4 class="iaNav__section__title">Professional Services</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/experts/" class="copy-info copy--dark"> Hire an Expert </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/services/onboarding/" class="copy-info copy--dark"> Personalized onboarding </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/why-mailchimp/customer-success/" class="copy-info copy--dark"> Customer success </a> </li> </ul> </section> </div> </div> </div> </div> </section> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <a href="/switch-to-mailchimp/" class="iaNav__cta">Switch to Mailchimp</a> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <a href="/pricing/marketing/" class="iaNav__cta">Pricing</a> </li> </ul> <ul class="holder holder__right"> <li data-hide-extra-small data-hide-small data-hide-medium> <a href="/search/" class="iaNav__cta iaNav__search" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:open search" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:open search" }, this)"> <span class="screen-reader-only"> Search </span> </a> </li> <li data-hide-extra-small data-hide-small data-hide-medium class="langSelector desktop"> <div class="iaGlobalNav__languageSelector"> <span class="screen-reader-only">This page is now available in other languages.</span> <details data-behavior="languageSelector-topbar" role="group" name="languagePicker-612709642" id="languagePicker-612709642"> <summary class="iaNav__cta" aria-label="English. This page is now available in other languages." aria-expanded="false" aria-haspopup="true" role="button"> <span aria-hidden="true">EN</span> </summary> <ul class="details__menu__container"> <li class="menu__bumper"> <a tabindex="0" class="menu__bumper-first"></a> </li> <li> <a aria-current="true" href="/marketing-glossary/digital-marketing/" hreflang="en" data-locale="en" data-index="0" class="details__menu__container__item selected"> <span aria-hidden="true" class="details__menu__container__item__code">EN</span> <p lang="en" class="details__menu__container__item__locale"> English </p> <svg aria-hidden="true" class="details__menu__container__item__selected" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20.7071 7.70712L9.99995 18.4142L4.79285 13.2071L6.20706 11.7929L9.99995 15.5858L19.2928 6.29291L20.7071 7.70712Z"></path> </svg> </a> </li> <li> <a href="/es/marketing-glossary/digital-marketing/" hreflang="es" data-locale="es" data-index="1" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">ES</span> <p lang="es" class="details__menu__container__item__locale"> Español </p> </a> </li> <li> <a href="/fr/marketing-glossary/digital-marketing/" hreflang="fr" data-locale="fr" data-index="2" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">FR</span> <p lang="fr" class="details__menu__container__item__locale"> Français </p> </a> </li> <li> <a href="/pt-br/marketing-glossary/digital-marketing/" hreflang="pt-br" data-locale="pt-br" data-index="3" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">BR</span> <p lang="pt-br" class="details__menu__container__item__locale"> Português </p> </a> </li> <li> <a href="/de/marketing-glossary/digital-marketing/" hreflang="de" data-locale="de" data-index="4" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">DE</span> <p lang="de" class="details__menu__container__item__locale"> Deutsch </p> </a> </li> <li> <a href="/it/marketing-glossary/digital-marketing/" hreflang="it" data-locale="it" data-index="5" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">IT</span> <p lang="it" class="details__menu__container__item__locale"> Italiano </p> </a> </li> <li class="menu__bumper"> <a tabindex="0" class="menu__bumper-last"></a> </li> </ul> </details> </div> </li> <li id="contactSalesContainer" data-hide-extra-small data-hide-small> <a href="tel:+658003212034" class="iaNav__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:sales" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:sales" }, this)"> <div> <span>Sales:</span> <span class="contactSales_phoneNumber">+65 800 321 2034</span> </div> </a> </li> <li data-hide-large> <a href="/pricing/marketing/" class="ctaPrimary iaNav__cta__longerTextCtaForMobile gse_signup_experiment_button">Start Free Trial</a> </li> <li data-hide-extra-small data-hide-small data-behavior="iaNav:login"> <a href="https://login.mailchimp.com/?locale=en" class="ctaSecondary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Log In</a> </li> <li data-hide-extra-small data-hide-small data-hide-medium data-behavior="iaNav:signup"> <a href="/pricing/marketing/" class="ctaPrimary gse_signup_experiment_button" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Start Free Trial </a> </li> <li data-hide-extra-small data-hide-small data-hide-medium class="iaNav__actions__account is-hidden" data-behavior="ia-account-nav" data-account-nav-element="container"> <button class="iaNav__actions__account__avatarContainer" aria-label="Account" data-behavior="account-nav:control" aria-expanded="false" aria-haspopup="true" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:avatar" }, this)"> <span class="iaNav__actions__account__avatar fs-exclude" data-behavior="account-nav:avatar" data-analytics-tag="iaNav-actions-account-avatar"></span> <span class="iaNav__actions__greeting fs-exclude" data-behavior="account-nav:salutation" data-analytics-tag="iaNav-actions-greeting"> Hi, %s </span> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--dropdown" width="14" height="8" viewbox="0 0 14 8" fill="none"> <path d="M13 1L7 7L1 0.999999" stroke="#241C15" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path> </svg> </button> <div class="iaNav__actions__account__dropdown" data-behavior="account-nav:dropdown" hidden="true"> <h3 tabindex="-1" class="screen-reader-only">Account</h3> <p class="iaNav__actions__account__name" data-behavior="account-nav:name" data-analytics-tag="iaNav-actions-account-name"></p> <p class="iaNav__actions__account__organization" data-behavior="account-nav:organization" data-analytics-tag="iaNav-actions-account-organization"></p> <ul class="iaNav__actions__account__links"> <li class="iaNav__actions__account__item iaNav__link"> <a href="https://admin.mailchimp.com/audience/?ref=plums_nav" data-behavior="account-nav-link:audience" class="iaNav__actions__account__link" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:audience:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:audience:avatar" }, this)"> Audience </a> </li> <li class="iaNav__actions__account__item iaNav__link"> <a href="https://admin.mailchimp.com/campaigns/?ref=plums_nav" data-behavior="account-nav-link:campaigns" class="iaNav__actions__account__link" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:campaigns:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:campaigns:avatar" }, this)"> Campaigns </a> </li> <li class="iaNav__actions__account__item iaNav__link"> <a href="https://admin.mailchimp.com/account/?ref=plums_nav" data-behavior="account-nav-link:account" class="iaNav__actions__account__link" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:account:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:account:avatar" }, this)"> Account </a> </li> </ul> <div class="iaNav__actions__account__dashboard"> <a href="https://admin.mailchimp.com/?ref=plums_nav" data-behavior="account-nav-link:dashboard" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:dashboard:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:dashboard:avatar" }, this)"> Mailchimp Home </a> </div> </div> </li> <noscript style="display: flex; flex-direction: row"> <li data-hide-extra-small data-hide-small> <a href="https://login.mailchimp.com/?locale=en" class="ctaSecondary ctaSecondary--nav" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)"> Log In </a> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <plum:portal id="top_nav_signup"></plum:portal> </li> </noscript> <li data-behavior="iaNav:menuOpenHolder" data-hide-large> <button aria-expanded="false" aria-haspopup="true" aria-controls="iaGlobalNavSidebar" data-behavior="iaNav:panelTrigger" data-top-level="true" class="iaNav__menuOpen iaNav__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:open menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:open menu" }, this)"> <span class="screen-reader-only"> Main Menu </span> </button> </li> </ul> </section> <section id="iaGlobalNavSidebar" class="iaNav__panel panel__side iaNav__sidebar" data-behavior="iaNav:panel" hidden> <div class="iaNav__actions"> <span></span> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <h2 tabindex="-1" class="screen-reader-only">Main Menu</h2> <ul class="holder holder__top"> <li> <button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL2-5I9ruki9lCaa0u9uYpZfE3" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__sidebarLinkL1 iaNav__panelLink padding--vertical-c2" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Solutions and Services" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Solutions and Services" }, this)">Solutions and Services</button> <section id="sidebarPanelL2-5I9ruki9lCaa0u9uYpZfE3" class="iaNav__panel panel__side panel__L2" data-behavior="iaNav:panel" data-panel-name="Solutions and Services" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Solutions and Services" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="iaGlobalNavSidebar"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <h3 class="iaNav__panelContent__title margin--bottom-c4" tabindex="-1">Solutions and Services</h3> <div class="iaNav__panelContent__main"> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/email-marketing-platform/" aria-label="Email marketing. Send personalized emails that convert." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2EvDJXqDgIVckbKrLPgDjZ/63d4cbf9781d344009da5698af79578c/email_marketing_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="envelope icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Email marketing </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Send personalized emails that convert </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/website-builder/" aria-label="Websites. Create your branded web presence." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2os3DbyfPBwx6UwlDzVe3F/c3300b035e2ce9e056025f055fe70575/websites_domains_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="domain icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Websites </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Create your branded web presence </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/social-media-marketing-tools/" aria-label="Social media marketing. Amplify the conversation across multiple channels." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7jfI9p1rdJlJENAzOcKzbj/f14f2539b7148591f01d6791085ecf47/social_media_marketing_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="thumbs up icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Social media marketing </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Amplify the conversation across multiple channels </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/digital-marketing-templates/" aria-label="Templates. Customize pre-designed layouts." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4h46zUIg4SsFAWf53J7eeT/e85fa8b0389f78a038ac06a9a2c73956/templates_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="template icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Templates </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Customize pre-designed layouts </span> </p> </a> </li> </ul> </section> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/marketing-automation-tools/" aria-label="Marketing automation. Deliver the right message at the right time." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2nfGhZwlVMwAgZEbCE9nzW/fd90497423c4bb0605deba94ef7bb943/marketing_automations_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="marketing automation icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Marketing automation </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Deliver the right message at the right time </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/analytics-reporting-tools/" aria-label="Reporting & analytics. Track sales & campaign performance." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7oYiOvSkWPs6f9dUjS0lZn/93bf28c6a5cb5d099b0d454612d7f104/reporting_analyitics_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="bar graph icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Reporting & analytics </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Track sales & campaign performance </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/audience-segmentation-tools/" aria-label="Audience management. Target and segment customers." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2ic8O1v9d3Zm7VS0JsY3Dn/ec95a46c8ffefe6293a7722d1153259b/audience_management_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="segment icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Audience management </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Target and segment customers </span> </p> </a> </li> </ul> </section> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/ai-tools/" aria-label="AI marketing tools. Say hello to your AI growth assistant." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4ZXf8v8C40R1lA5iDbk4BI/0f847228d2d2a7c97d5e9dbf116b8576/Brain.png?w=44&q=70" sizes="44px" loading="lazy" alt="AI marketing icon" width="48" height="48"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> AI marketing tools </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Say hello to your AI growth assistant </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/content-creation-tools/" aria-label="Content creation tools. Build content that captivates and converts." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2HHdb0miuJAYaLmrVI8PcX/8261c38cf1b5c623ff30750929bb62d8/content_creation_24.png?w=44&q=70" sizes="44px" loading="lazy" alt="pen icon" width="88" height="88"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Content creation tools </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> Build content that captivates and converts </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/features/" aria-label="See all features. See all our product offerings in one place." class=""> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/ITIyvkEAeQ4b47MiR5Z4q/8fda7455bb1fa812a6a0df8272b1cc15/marketing-crm__2_.png?w=44&q=70" sizes="44px" loading="lazy" alt="grid icon" width="80" height="80"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> See all features </span> <span class="iaNav__link__description copy-legal copy--light padding--top-c1"> See all our product offerings in one place </span> </p> </a> </li> </ul> </section> </div> <p class="iaNav__link"> <a href="/whats-new/" class="copy-info copy--dark"> See what’s new </a> </p> <div class="iaNav__panelContent__aux margin--top-c5"> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-6u25hge1saAOLgHFbbnmio" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:For your industry" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:For your industry" }, this)">For your industry</button> <section id="sidebarPanelL3-6u25hge1saAOLgHFbbnmio" class="iaNav__panel panel__side panel__L3" data-panel-name="For your industry" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="For your industry" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-5I9ruki9lCaa0u9uYpZfE3"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">For your industry</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/ecommerce-marketing-tools/" class="copy-info copy--dark"> E-commerce and retail </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/lead-generation-platform/" class="copy-info copy--dark"> Service-based business </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/mobile-app-marketing-tools/" class="copy-info copy--dark"> Mobile and web apps </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/marketing-tools-startups/" class="copy-info copy--dark"> Start-ups </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/andco/" class="copy-info copy--dark"> Agencies and freelancers </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/" class="copy-info copy--dark"> Developers </a> </li> </ul> </section> </div> </section> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-AAHIZqPkgD5syMXwdLMIo" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Professional Services" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Professional Services" }, this)">Professional Services</button> <section id="sidebarPanelL3-AAHIZqPkgD5syMXwdLMIo" class="iaNav__panel panel__side panel__L3" data-panel-name="Professional Services" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Professional Services" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-5I9ruki9lCaa0u9uYpZfE3"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Professional Services</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/experts/" class="copy-info copy--dark"> Hire an Expert </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/services/onboarding/" class="copy-info copy--dark"> Personalized onboarding </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/services/customer-success-management/" class="copy-info copy--dark"> Customer success </a> </li> </ul> </section> </div> </section> </div> </div> </section> </li> <li> <button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL2-1ollWS8sHOLFLl6mlyDC5i" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__sidebarLinkL1 iaNav__panelLink padding--vertical-c2" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Integrations" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Integrations" }, this)">Integrations</button> <section id="sidebarPanelL2-1ollWS8sHOLFLl6mlyDC5i" class="iaNav__panel panel__side panel__L2" data-behavior="iaNav:panel" data-panel-name="Integrations" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Integrations" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="iaGlobalNavSidebar"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <h3 class="iaNav__panelContent__title margin--bottom-c4" tabindex="-1">Integrations</h3> <div class="iaNav__panelContent__main"> <div class="iaNav__panelContent__gridFarm"> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3GridFarm-6A3cngY0ZMvdNV8NIShshe" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Most Popular" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Most Popular" }, this)"> Most Popular</button> <section id="sidebarPanelL3GridFarm-6A3cngY0ZMvdNV8NIShshe" data-module-id="p23GridFarm" data-entry-id="6A3cngY0ZMvdNV8NIShshe" class="iaNav__panel panel__side panel__L3" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Most Popular" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-1ollWS8sHOLFLl6mlyDC5i"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <h3 class="iaNav__section__title" tabindex="-1">Most Popular</h3> <ul> <li class="iaNav__link"> <a href="/integrations/shopify-mailchimp/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Shopify:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Shopify:title" }, this)"> Shopify </a> </li> <li class="iaNav__link"> <a href="/integrations/woocommerce-mailchimp/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:WooCommerce:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:WooCommerce:title" }, this)"> WooCommerce </a> </li> <li class="iaNav__link"> <a href="/integrations/canva/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Canva:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Canva:title" }, this)"> Canva </a> </li> <li class="iaNav__link"> <a href="/integrations/zapier/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Zapier:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Zapier:title" }, this)"> Zapier </a> </li> <li class="iaNav__link"> <a href="/integrations/square/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Square:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Square:title" }, this)"> Square </a> </li> <li class="iaNav__link"> <a href="/integrations/wix/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Wix:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Wix:title" }, this)"> Wix </a> </li> <li class="iaNav__link"> <a href="/integrations/squarespace-commerce/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Squarespace:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Squarespace:title" }, this)"> Squarespace </a> </li> <li class="iaNav__link"> <a href="/integrations/stripe/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Stripe:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Stripe:title" }, this)"> Stripe </a> </li> <li class="iaNav__link"> <a href="/integrations/salesforce/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Salesforce:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Salesforce:title" }, this)"> Salesforce </a> </li> <li class="iaNav__link"> <a href="/integrations/linkedin/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:LinkedIn:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:LinkedIn:title" }, this)"> LinkedIn </a> </li> <li class="iaNav__link"> <a href="/integrations/wordpress/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Wordpress:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Wordpress:title" }, this)"> Wordpress </a> </li> <li class="iaNav__link"> <a href="/integrations/facebook/" class="copy-info copy--dark" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:Facebook:title" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:Facebook:title" }, this)"> Facebook </a> </li> </ul> </div> </section> </div> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-7A28z6NMtho88Lbe38MHNn" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Your Tech Stack" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Your Tech Stack" }, this)">Your Tech Stack</button> <section id="sidebarPanelL3-7A28z6NMtho88Lbe38MHNn" class="iaNav__panel panel__side panel__L3" data-panel-name="Your Tech Stack" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Your Tech Stack" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-1ollWS8sHOLFLl6mlyDC5i"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Your Tech Stack</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=E-commerce" class="copy-info copy--dark"> E-commerce </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Analytics" class="copy-info copy--dark"> Analytics </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Booking+%26+Scheduling" class="copy-info copy--dark"> Booking & Scheduling </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Loyalty" class="copy-info copy--dark"> Loyalty </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Subscription+Management" class="copy-info copy--dark"> Subscription management </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Customer+Service" class="copy-info copy--dark"> Customer service </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Forms+%26+Surveys" class="copy-info copy--dark"> Forms & Surveys </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Developer+Tools" class="copy-info copy--dark"> Developer tools </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/integrations/search/?categories=Content" class="copy-info copy--dark"> Content </a> </li> </ul> </section> </div> </section> </div> <p class="iaNav__link"> <a href="/integrations/" class="copy-info copy--dark"> See 300+ Integrations </a> </p> <div class="iaNav__panelContent__aux margin--top-c5"> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-4d7ejBeviWGC4g7lkGqbQv" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:For Developers" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:For Developers" }, this)">For Developers</button> <section id="sidebarPanelL3-4d7ejBeviWGC4g7lkGqbQv" class="iaNav__panel panel__side panel__L3" data-panel-name="For Developers" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="For Developers" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-1ollWS8sHOLFLl6mlyDC5i"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">For Developers</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/docs/fundamentals/" class="copy-info copy--dark"> Getting started </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/guides/quick-start/" class="copy-info copy--dark"> Developer guides </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/api/" class="copy-info copy--dark"> API docs </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/guides/sync-audience-data-webhooks/" class="copy-info copy--dark"> Webhooks </a> </li> </ul> </section> </div> </section> </div> </div> </section> </li> <li> <button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL2-7xlSYIo3xj3AfR2qwGAtBM" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__sidebarLinkL1 iaNav__panelLink padding--vertical-c2" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Resources" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Resources" }, this)">Resources</button> <section id="sidebarPanelL2-7xlSYIo3xj3AfR2qwGAtBM" class="iaNav__panel panel__side panel__L2" data-behavior="iaNav:panel" data-panel-name="Resources" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Resources" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="iaGlobalNavSidebar"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <h3 class="iaNav__panelContent__title margin--bottom-c4" tabindex="-1">Resources</h3> <div class="iaNav__panelContent__main"> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-1ntW4zyUxydLLxUetIHLaK" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Learn with Mailchimp" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Learn with Mailchimp" }, this)">Learn with Mailchimp</button> <section id="sidebarPanelL3-1ntW4zyUxydLLxUetIHLaK" class="iaNav__panel panel__side panel__L3" data-panel-name="Learn with Mailchimp" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Learn with Mailchimp" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-7xlSYIo3xj3AfR2qwGAtBM"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Learn with Mailchimp</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/e-commerce/" class="copy-info copy--dark"> E-commerce </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/digital-content/" class="copy-info copy--dark"> Digital content </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/marketing-automations/" class="copy-info copy--dark"> Marketing automations </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/crm/" class="copy-info copy--dark"> Audience management </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/websites/" class="copy-info copy--dark"> Websites </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/email/" class="copy-info copy--dark"> Email marketing </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/resources/social-media/" class="copy-info copy--dark"> Social media </a> </li> </ul> </section> </div> </section> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-49QpyHJzoI9vVGQJJmCAST" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Mailchimp Presents" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Mailchimp Presents" }, this)">Mailchimp Presents</button> <section id="sidebarPanelL3-49QpyHJzoI9vVGQJJmCAST" class="iaNav__panel panel__side panel__L3" data-panel-name="Mailchimp Presents" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Mailchimp Presents" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-7xlSYIo3xj3AfR2qwGAtBM"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Mailchimp Presents</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/presents/" class="copy-info copy--dark"> Podcasts </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/presents/" class="copy-info copy--dark"> Series </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/presents/" class="copy-info copy--dark"> Films </a> </li> </ul> </section> </div> </section> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-3NVGJuJMTmG6PiWs41Hapz" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:For Developers" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:For Developers" }, this)">For Developers</button> <section id="sidebarPanelL3-3NVGJuJMTmG6PiWs41Hapz" class="iaNav__panel panel__side panel__L3" data-panel-name="For Developers" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="For Developers" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-7xlSYIo3xj3AfR2qwGAtBM"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">For Developers</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/marketing/guides/quick-start/" class="copy-info copy--dark"> Marketing API </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/guides/transactional-api-quick-start/" class="copy-info copy--dark"> Transactional API </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="https://mailchimp.com/developer/release-notes/" class="copy-info copy--dark"> Release notes </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/features/transactional-email/" class="copy-info copy--dark"> Transactional email </a> </li> </ul> </section> </div> </section> </div> <p class="iaNav__link"> <a href="/resources/" class="copy-info copy--dark"> See all resources </a> </p> <div class="iaNav__panelContent__aux margin--top-c5"> <div class="margin--bottom-c4"> <section class="iaNav__section"> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/help/" aria-label="Help Center" class="flex flex--middle"> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png?w=44&q=70" sizes="44px" loading="lazy" alt="chat icon" width="44" height="40"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Help Center </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/case-studies/" aria-label="Case Studies" class="flex flex--middle"> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png?w=44&q=70" sizes="44px" loading="lazy" alt="star icon" width="48" height="46"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Case Studies </span> </p> </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/events/" aria-label="Events" class="flex flex--middle"> <picture><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&fm=avif&q=60" type="image/avif"><source sizes="44px" srcset="https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/uBOBSCLmkrfN3Pf6AdouT/f185b21f794aa494a538bcfedaf74193/Union__23_.png?w=44&q=70" sizes="44px" loading="lazy" alt="calendar icon" width="44" height="44"></picture> <p class="flex flex--column"> <span class="iaNav__link__label copy-info copy--dark"> Events </span> </p> </a> </li> </ul> </section> </div> <button aria-expanded="false" aria-haspopup="true" aria-controls="sidebarPanelL3-3PB8QE4jZ42q6lDidSpNR3" data-behavior="iaNav:panelTrigger" class="iaNav__cta iaNav__link iaNav__panelLink" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Professional Services" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Professional Services" }, this)">Professional Services</button> <section id="sidebarPanelL3-3PB8QE4jZ42q6lDidSpNR3" class="iaNav__panel panel__side panel__L3" data-panel-name="Professional Services" data-behavior="iaNav:panel" hidden tabindex="-1"> <div class="iaNav__actions"> <button aria-label="Professional Services" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="sidebarPanelL2-7xlSYIo3xj3AfR2qwGAtBM"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:close menu" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:close menu" }, this)"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__panelContent"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Professional Services</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/experts/" class="copy-info copy--dark"> Hire an Expert </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/services/onboarding/" class="copy-info copy--dark"> Personalized onboarding </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/why-mailchimp/customer-success/" class="copy-info copy--dark"> Customer success </a> </li> </ul> </section> </div> </section> </div> </div> </section> </li> <li> <a href="/switch-to-mailchimp/" class="iaNav__cta iaNav__sidebarLinkL1 padding--vertical-c2">Switch to Mailchimp</a> <li> <a href="/pricing/marketing/" class="iaNav__cta iaNav__sidebarLinkL1 padding--vertical-c2">Pricing</a> </li></li></ul> <ul class="holder holder__bottom"> <li class="fixed-item"> <a href="/search/" class="iaNav__cta iaNav__search" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:open search" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:open search" }, this)"> <span>Search</span> </a> </li> <li class="fixed-item langSelector mobile"> <div class="iaGlobalNav__languageSelector"> <span class="screen-reader-only">This page is now available in other languages.</span> <details data-behavior="languageSelector-sidebar" role="group" name="languagePicker-915755728" id="languagePicker-915755728"> <summary class="iaNav__cta" aria-label="English. This page is now available in other languages." aria-expanded="false" aria-haspopup="true" role="button"> <span aria-hidden="true">English</span> </summary> <ul class="details__menu__container"> <li class="menu__bumper"> <a tabindex="0" class="menu__bumper-first"></a> </li> <li> <a aria-current="true" href="/marketing-glossary/digital-marketing/" hreflang="en" data-locale="en" data-index="0" class="details__menu__container__item selected"> <span aria-hidden="true" class="details__menu__container__item__code">EN</span> <p lang="en" class="details__menu__container__item__locale"> English </p> <svg aria-hidden="true" class="details__menu__container__item__selected" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20.7071 7.70712L9.99995 18.4142L4.79285 13.2071L6.20706 11.7929L9.99995 15.5858L19.2928 6.29291L20.7071 7.70712Z"></path> </svg> </a> </li> <li> <a href="/es/marketing-glossary/digital-marketing/" hreflang="es" data-locale="es" data-index="1" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">ES</span> <p lang="es" class="details__menu__container__item__locale"> Español </p> </a> </li> <li> <a href="/fr/marketing-glossary/digital-marketing/" hreflang="fr" data-locale="fr" data-index="2" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">FR</span> <p lang="fr" class="details__menu__container__item__locale"> Français </p> </a> </li> <li> <a href="/pt-br/marketing-glossary/digital-marketing/" hreflang="pt-br" data-locale="pt-br" data-index="3" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">BR</span> <p lang="pt-br" class="details__menu__container__item__locale"> Português </p> </a> </li> <li> <a href="/de/marketing-glossary/digital-marketing/" hreflang="de" data-locale="de" data-index="4" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">DE</span> <p lang="de" class="details__menu__container__item__locale"> Deutsch </p> </a> </li> <li> <a href="/it/marketing-glossary/digital-marketing/" hreflang="it" data-locale="it" data-index="5" class="details__menu__container__item "> <span aria-hidden="true" class="details__menu__container__item__code">IT</span> <p lang="it" class="details__menu__container__item__locale"> Italiano </p> </a> </li> <li class="menu__bumper"> <a tabindex="0" class="menu__bumper-last"></a> </li> </ul> </details> </div> </li> <li class="fixed-item"> <a href="tel:+658003212034" class="iaNav__cta iaNav__contactSales" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:sales" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:sales" }, this)"> <div> <span>Contact Sales:</span> <span class="contactSales_phoneNumber">+65 800 321 2034</span> </div> </a> </li> <li class="iaNav__actions__account sidebar is-hidden" data-behavior="ia-account-nav" data-account-nav-element="sidebarContainer"> <button class="iaNav__actions__account__avatarContainer iaNav__cta" type="button" data-behavior="iaNav:panelTrigger" aria-controls="iaGlobalNavSidebarAccount" aria-label="Account" aria-expanded="false" aria-haspopup="true" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:avatar" }, this)"> <div class="iaNav__actions__account__avatarContainer--profile"> <span class="iaNav__actions__account__avatar fs-exclude" data-behavior="account-nav:avatar" data-analytics-tag="iaNav-actions-account-avatar"></span> <span class="iaNav__actions__greeting fs-exclude" data-behavior="account-nav:salutation" data-analytics-tag="iaNav-actions-greeting"> Hi, %s </span> </div> </button> <section class="iaNav__panel panel__side panel__L2" hidden id="iaGlobalNavSidebarAccount" data-current="false" data-behavior="iaNav:panel"> <div class="iaNav__actions"> <button aria-label="Main Menu" aria-expanded="true" aria-haspopup="true" type="button" class="iaNav__cta iaNav__back" data-behavior="iaNav:backTrigger" data-previous="iaGlobalNavSidebar"><span>Back</span></button> <button aria-label="Close Main Menu" type="button" class="iaNav__close iaNav__cta" data-behavior="iaNav:closeMenu"><span class="screen-reader-only">Close Main Menu</span></button> </div> <div class="iaNav__actions__account__panel iaNav__panelContent"> <div> <h3 tabindex="-1" class="screen-reader-only">Account</h3> <p class="iaNav__actions__account__name" data-behavior="account-nav:name" data-analytics-tag="iaNav-actions-account-name"></p> <p class="iaNav__actions__account__organization" data-behavior="account-nav:organization" data-analytics-tag="iaNav-actions-account-organization"></p> <ul class="iaNav__actions__account__links"> <li class="iaNav__actions__account__item iaNav__link"> <a href="https://admin.mailchimp.com/audience/?ref=plums_nav" data-behavior="account-nav-link:audience" class="iaNav__actions__account__link" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:audience:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:audience:avatar" }, this)"> Audience </a> </li> <li class="iaNav__actions__account__item iaNav__link"> <a href="https://admin.mailchimp.com/campaigns/?ref=plums_nav" data-behavior="account-nav-link:campaigns" class="iaNav__actions__account__link" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:campaigns:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:campaigns:avatar" }, this)"> Campaigns </a> </li> <li class="iaNav__actions__account__item iaNav__link"> <a href="https://admin.mailchimp.com/account/?ref=plums_nav" data-behavior="account-nav-link:account" class="iaNav__actions__account__link" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:account:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:account:avatar" }, this)"> Account </a> </li> </ul> </div> <div class="iaNav__actions__account__dashboard"> <a href="https://admin.mailchimp.com/?ref=plums_nav" data-behavior="account-nav-link:dashboard" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"text_link:dashboard:avatar" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"text_link:dashboard:avatar" }, this)"> Mailchimp Home </a> </div> </div> </section> </li> <li data-behavior="iaNav:login"> <a href="https://login.mailchimp.com/?locale=en" class="ctaSecondary">Log In</a> </li> <li data-behavior="iaNav:signup"> <a href="/pricing/marketing/" class="ctaPrimary gse_signup_experiment_button" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Start Free Trial </a> </li> <li class="coBrandedNav mobileNav"> <ul class="coBrandedLinks" aria-label="Other Intuit Brands"> <li class="coBrandedLinks__intuit"> <a href="https://www.intuit.com/" aria-label="Intuit" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"click", "label":"image_link: intuit" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"context click", "label":"image_link: intuit" }, this)" rel="noopener noreferrer"> <svg class="brandLogoIntuit" width="80" height="16" viewbox="0 0 80 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M33.6468 4V16H29.5807V4H24.7014V0H38.526V4H33.6468Z" fill="#241C15"></path> <path d="M14.9428 0C19.0544 0 22.2618 2.8 22.2618 6.8V16H18.1957V7.2C18.1957 5.13548 16.7997 3.8 14.9428 3.8C13.086 3.8 11.69 5.13548 11.69 7.2V16H7.62389V6.8C7.62389 2.8 10.8312 0 14.9428 0Z" fill="#241C15"></path> <path d="M0 0H4.06607V16H0V0Z" fill="#241C15"></path> <path d="M75.1207 4V16H71.0546V4H66.1753V0H80V4H75.1207Z" fill="#241C15"></path> <path d="M48.3863 16C52.4979 16 55.7052 13.2 55.7052 9.2V0H51.6391V8.8C51.6391 10.8645 50.2431 12.2 48.3863 12.2C46.5294 12.2 45.1334 10.8645 45.1334 8.8V0H41.0673V9.2C41.0673 13.2 44.2746 16 48.3863 16Z" fill="#241C15"></path> <path d="M59.3647 0H63.4307V16H59.3647V0Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__turbotax" hidden> <a href="https://turbotax.intuit.com/" aria-label="Turbo Tax" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"click", "label":"image_link: turbotax" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"context click", "label":"image_link: turbotax" }, this)" rel="noopener noreferrer"> <svg class="brandLogoTurboTax" width="76" height="17" viewbox="0 0 76 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_circle" d="M8.00927 16.0188C12.4327 16.0188 16.0187 12.4327 16.0187 8.00935C16.0187 3.58591 12.4327 0 8.00927 0C3.58582 0 0 3.58591 0 8.00935C0 12.4327 3.58582 16.0188 8.00927 16.0188Z" fill="#241C15"></path> <path class="svg_logo" d="M6.23265 10.9302C5.29702 10.2664 4.41829 9.55843 3.5712 8.79987C3.26156 9.46361 2.99611 10.1716 2.73047 10.886C4.06429 12.0364 5.87865 13.326 7.12392 14.0783C8.71683 9.95668 11.2077 7.24476 13.5972 5.34199C13.2874 4.67823 12.8892 4.09665 12.3517 3.61621C9.8232 5.56325 7.7372 8.04759 6.23265 10.9302Z" fill="white"></path> <path class="svg_text" d="M17.9844 8.35697V6.91568H19.2484V4.82324H21.0251V6.91568H22.8331V8.35697H21.0251V11.7137C21.0251 12.3648 21.1771 12.8262 21.9727 12.8262C22.2131 12.8262 22.5354 12.7757 22.7385 12.6746L22.802 14.0905C22.4856 14.2107 21.9989 14.2865 21.6004 14.2865C19.6854 14.2865 19.2484 13.1108 19.2484 11.7326V8.36328H17.9844V8.35697Z" fill="#241C15"></path> <path class="svg_text" d="M30.4119 14.1346H28.6986V12.9715H28.6737C28.3574 13.6984 27.4983 14.337 26.4299 14.337C24.5523 14.337 23.7617 12.8956 23.7617 11.4164V6.89648H25.5634V10.9043C25.5634 11.7577 25.7601 12.8324 26.9168 12.8324C28.0735 12.8324 28.6039 11.8399 28.6039 10.879V6.90912H30.4119V14.1346Z" fill="#241C15"></path> <path class="svg_text" d="M33.9652 6.90926V8.11035H33.9912C34.3836 7.28223 35.1543 6.69434 36.0956 6.69434C36.2351 6.69434 36.4118 6.70699 36.5327 6.74492V8.40115C36.2923 8.33794 36.1403 8.32528 35.9698 8.32528C34.3449 8.32528 34.0287 9.7413 34.0287 10.266V14.1349H32.2207V6.90926H33.9589H33.9652Z" fill="#241C15"></path> <path class="svg_text" d="M39.2497 2.75586V7.8257H39.2995C39.6732 7.35791 40.4003 6.70048 41.7275 6.70048C43.7883 6.70048 45.2364 8.35671 45.2364 10.4934C45.2364 12.63 43.8828 14.3495 41.6828 14.3495C40.6717 14.3495 39.6917 13.8817 39.205 13.0599H39.1801V14.1471H37.4668V2.75586H39.2559H39.2497ZM41.3166 8.17339C39.9893 8.17339 39.1924 9.39344 39.1924 10.5187C39.1924 11.6438 39.9955 12.8387 41.3166 12.8387C42.7199 12.8387 43.3961 11.6249 43.3961 10.4934C43.3961 9.36182 42.7199 8.17339 41.3166 8.17339Z" fill="#241C15"></path> <path class="svg_text" d="M50.1685 6.70068C52.3491 6.70068 54.1 8.21785 54.1 10.4936C54.1 12.7694 52.3491 14.3497 50.1685 14.3497C47.9871 14.3497 46.2363 12.7694 46.2363 10.4936C46.2363 8.21785 47.9809 6.70068 50.1685 6.70068ZM50.1685 12.8389C51.5963 12.8389 52.26 11.6251 52.26 10.4936C52.26 9.36203 51.5963 8.17359 50.1685 8.17359C48.7391 8.17359 48.0754 9.36203 48.0754 10.4936C48.0754 11.6251 48.7391 12.8389 50.1685 12.8389Z" fill="#241C15"></path> <path class="svg_text" d="M54.5234 8.35697V6.91568H55.7871V4.82324H57.5634V6.91568H59.3725V8.35697H57.5634V11.7137C57.5634 12.3648 57.7162 12.8262 58.5125 12.8262C58.7525 12.8262 59.0743 12.7757 59.278 12.6746L59.3398 14.0905C59.0253 14.2107 58.538 14.2865 58.1398 14.2865C56.2253 14.2865 55.7871 13.1108 55.7871 11.7326V8.36328H54.5234V8.35697Z" fill="#241C15"></path> <path class="svg_text" d="M65.0098 13.2118H64.9589C64.5989 13.8503 63.7461 14.3118 62.7152 14.3118C61.5516 14.3118 60.0098 13.7554 60.0098 12.0676C60.0098 9.91197 62.7152 9.61488 64.9789 9.61488V9.43786C64.9789 8.54654 64.2261 8.11035 63.3225 8.11035C62.557 8.11035 61.8189 8.47068 61.3552 8.93846L60.4207 7.83854C61.237 7.08626 62.3734 6.69434 63.4734 6.69434C66.0643 6.69434 66.6916 8.28735 66.6916 9.73497V14.1285H65.0025V13.2118H65.0098ZM64.9843 10.8412H64.5789C63.4352 10.8412 61.8243 10.9803 61.8243 12.0424C61.8243 12.7314 62.4752 12.9463 63.0879 12.9463C64.3261 12.9463 64.9898 12.2446 64.9898 11.0941V10.8412H64.9843Z" fill="#241C15"></path> <path class="svg_text" d="M70.4546 10.2975L67.8492 6.91553H70.0164L71.5855 9.15966L73.1964 6.91553H75.2783L72.6855 10.2975L75.6383 14.1346H73.4437L71.5655 11.5049L69.6637 14.1346H67.5273L70.4601 10.2975H70.4546Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__creditkarma" hidden> <a href="https://www.creditkarma.com/" aria-label="Credit Karma" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"click", "label":"image_link: credit karma" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"context click", "label":"image_link: credit karma" }, this)" rel="noopener noreferrer"> <svg class="brandLogoCreditKarma" width="98" height="17" viewbox="0 0 98 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_text" d="M24.5309 7.93361C23.9636 7.23288 22.8745 6.81543 21.8309 6.81543C19.7291 6.81543 18 8.27652 18 10.6023C18 12.9878 19.76 14.3892 21.8764 14.3892C22.9345 14.3892 23.9182 14.0314 24.5146 13.3903L23.3964 12.2572C23.0545 12.6747 22.4436 12.8983 21.8909 12.8983C20.5345 12.8983 19.8636 11.7205 19.8636 10.6023C19.8636 9.48416 20.52 8.30634 21.8309 8.30634C22.4127 8.30634 23.0236 8.60452 23.3073 9.00707L24.5309 7.93361Z" fill="#241C15"></path> <path class="svg_text" d="M25.5156 14.1805H27.3047V10.3489C27.3047 9.82707 27.6174 8.42561 29.2265 8.42561C29.392 8.42561 29.5411 8.44052 29.7793 8.50016V6.86016C29.6593 6.83034 29.4811 6.81543 29.3465 6.81543C28.4065 6.81543 27.6465 7.39688 27.2593 8.21688H27.2302V7.02416H25.5156V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M31.875 9.8867C31.9496 8.88779 32.7987 8.15725 33.8569 8.15725C35.0205 8.15725 35.5423 8.96234 35.5423 9.8867H31.875ZM37.3314 10.6918C37.3314 8.11252 35.8696 6.81543 33.8714 6.81543C31.7096 6.81543 30.0859 8.33616 30.0859 10.6471C30.0859 12.9729 31.7259 14.3892 33.9314 14.3892C35.2878 14.3892 36.3023 13.9122 37.0023 12.958L35.8096 12.0038C35.4078 12.5703 34.8114 12.9282 33.9169 12.9282C32.8732 12.9282 31.9496 12.1827 31.875 11.1689H37.3169C37.3314 11.0049 37.3314 10.8558 37.3314 10.6918Z" fill="#241C15"></path> <path class="svg_text" d="M45.9749 2.90918H44.1858V7.93354H44.1421C43.7694 7.47136 43.053 6.81536 41.7421 6.81536C39.6985 6.81536 38.2676 8.45536 38.2676 10.5725C38.2676 12.6597 39.6094 14.3892 41.7858 14.3892C42.7858 14.3892 43.7549 13.927 44.2458 13.107H44.2767V14.1805H45.9749V2.90918ZM40.0858 10.5725C40.0858 9.45427 40.7567 8.27645 42.1439 8.27645C43.4567 8.27645 44.2458 9.48409 44.2458 10.6023C44.2458 11.7205 43.4567 12.8983 42.1439 12.8983C40.7567 12.8983 40.0858 11.6906 40.0858 10.5725Z" fill="#241C15"></path> <path class="svg_text" d="M47.8152 14.1805H49.6043V7.02414H47.8152V14.1805ZM47.5625 4.59396C47.5625 5.16051 48.0389 5.66742 48.6952 5.66742C49.3516 5.66742 49.8589 5.20524 49.8589 4.59396C49.8589 3.98269 49.3516 3.52051 48.6952 3.52051C48.0389 3.52051 47.5625 4.02742 47.5625 4.59396Z" fill="#241C15"></path> <path class="svg_text" d="M52.1805 8.4553V11.7949C52.1805 13.1666 52.6132 14.3295 54.5059 14.3295C54.9096 14.3295 55.3859 14.2549 55.6986 14.1357L55.6386 12.7342C55.4314 12.8386 55.1168 12.8833 54.8786 12.8833C54.0896 12.8833 53.9405 12.4211 53.9405 11.78V8.4553H55.7296V7.02402H53.9405V4.95166H52.1805V7.02402H50.9277V8.4553H52.1805Z" fill="#241C15"></path> <path class="svg_text" d="M57.0527 14.1805H58.8418V10.5128H58.8873L61.72 14.1805H64.0909L60.7946 10.2594L63.8964 7.02409H61.6L58.8873 10.0357H58.8418V2.90918H57.0527V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M69.2927 14.1805H70.9618V9.82707C70.9618 8.39579 70.3363 6.81543 67.7709 6.81543C66.6836 6.81543 65.5491 7.20307 64.7454 7.94852L65.6691 9.03688C66.1309 8.5747 66.8618 8.21688 67.6218 8.21688C68.5163 8.21688 69.2618 8.64925 69.2618 9.52888V9.70779C67.0254 9.70779 64.3418 10.006 64.3418 12.138C64.3418 13.8078 65.8782 14.3594 67.0254 14.3594C68.04 14.3594 68.8891 13.8972 69.2473 13.2711H69.2927V14.1805ZM69.2618 11.1689C69.2618 12.302 68.6054 13.0027 67.3836 13.0027C66.7727 13.0027 66.1309 12.794 66.1309 12.1082C66.1309 11.0496 67.7272 10.9154 68.86 10.9154H69.2618V11.1689Z" fill="#241C15"></path> <path class="svg_text" d="M72.5 14.1805H74.2891V10.3489C74.2891 9.82707 74.6036 8.42561 76.2127 8.42561C76.3764 8.42561 76.5255 8.44052 76.7655 8.50016V6.86016C76.6455 6.83034 76.4673 6.81543 76.3327 6.81543C75.3927 6.81543 74.6327 7.39688 74.2455 8.21688H74.2145V7.02416H72.5V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M86.6569 6.81543C85.5842 6.81543 84.7787 7.30743 84.3006 8.17216C83.8987 7.36707 83.1678 6.81543 82.0642 6.81543C80.9169 6.81543 80.1569 7.47143 79.8442 8.17216H79.8133V7.02416H78.1133V14.1805H79.9024V10.2445C79.9024 9.29034 80.3951 8.30634 81.4678 8.30634C82.3787 8.30634 82.7951 8.97725 82.7951 9.85688V14.1805H84.5842V10.2743C84.5842 9.34997 85.046 8.30634 86.1642 8.30634C87.3133 8.30634 87.506 9.36488 87.506 10.2147V14.1805H89.2951V9.70779C89.2951 8.2467 88.5206 6.81543 86.6569 6.81543Z" fill="#241C15"></path> <path class="svg_text" d="M95.2753 14.1805H96.9462V9.82707C96.9462 8.39579 96.3189 6.81543 93.7553 6.81543C92.6662 6.81543 91.5334 7.20307 90.728 7.94852L91.6534 9.03688C92.1153 8.5747 92.8462 8.21688 93.6062 8.21688C94.5007 8.21688 95.2462 8.64925 95.2462 9.52888V9.70779C93.0098 9.70779 90.3262 10.006 90.3262 12.138C90.3262 13.8078 91.8607 14.3594 93.0098 14.3594C94.0225 14.3594 94.8734 13.8972 95.2316 13.2711H95.2753V14.1805ZM95.2462 11.1689C95.2462 12.302 94.5898 13.0027 93.368 13.0027C92.7553 13.0027 92.1153 12.794 92.1153 12.1082C92.1153 11.0496 93.7098 10.9154 94.8425 10.9154H95.2462V11.1689Z" fill="#241C15"></path> <path class="svg_circle" d="M8.0091 16.0182C12.4328 16.0182 16.0182 12.4324 16.0182 8.00909C16.0182 3.5858 12.4328 0 8.0091 0C3.58546 0 0 3.5858 0 8.00909C0 12.4324 3.58546 16.0182 8.0091 16.0182Z" fill="#241C15"></path> <path class="svg_logo" d="M3.96874 8.81211C3.96874 7.43406 4.63237 6.72608 5.70147 6.72608C6.49783 6.72608 6.99058 7.03582 7.16876 7.12433C7.30148 6.99159 7.38874 6.77033 7.38874 6.54908C7.38874 6.15084 6.94692 5.7526 5.65783 5.7526C4.14692 5.7526 2.86328 6.81458 2.86328 8.81211C2.86328 10.8096 4.01965 11.8716 5.5251 11.8716C6.45419 11.8716 7.16874 11.5619 7.38874 11.4734V10.3671C7.16874 10.5441 6.41601 10.8981 5.70147 10.8981C4.72874 10.8981 3.96874 10.1901 3.96874 8.81211ZM11.3342 8.76786C11.9978 7.97137 12.6233 7.03582 13.0651 5.84109L12.0924 5.48711C11.4724 7.17489 10.5378 8.32537 9.43056 9.26093V3.44531H8.36874V11.7452H9.43056V10.4999C9.82874 10.1901 10.1833 9.88042 10.5869 9.52642L11.5615 11.2142C11.7833 11.6125 12.136 11.8337 12.6233 11.8337C12.8888 11.8337 13.0651 11.7452 13.1106 11.7009L11.3342 8.77418V8.76786Z" fill="white"></path> </svg> </a> </li> <li class="coBrandedLinks__quickbooks"> <a href="https://quickbooks.intuit.com/" aria-label="Quickbooks" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"click", "label":"image_link: quickbooks" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"context click", "label":"image_link: quickbooks" }, this)" rel="noopener noreferrer"> <svg class="brandLogoQuickBooks" width="95" height="18" viewbox="0 0 95 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_circle" d="M8.00907 16.0187C12.4327 16.0187 16.0182 12.4328 16.0182 8.00936C16.0182 3.58593 12.4327 0 8.00907 0C3.58543 0 0 3.58593 0 8.00936C0 12.4328 3.58543 16.0187 8.00907 16.0187Z" fill="#241C15"></path> <path class="svg_logo" d="M2.23047 8.0095C2.23047 9.70366 3.60867 11.0565 5.33412 11.0565H5.77592V9.92492H5.33412C4.2723 9.92492 3.38685 9.05886 3.38685 8.0095C3.38685 6.96014 4.2723 6.09408 5.33412 6.09408H6.39594V12.0173C6.39594 12.6306 6.92685 13.1489 7.55412 13.1489V4.95621H5.33412C3.60867 4.95621 2.23047 6.30903 2.23047 8.00319V8.0095ZM10.6632 4.96254H10.2214V6.09408H10.6632C11.725 6.09408 12.6105 6.96014 12.6105 8.0095C12.6105 9.05886 11.725 9.92492 10.6632 9.92492H9.60139V4.00166C9.60139 3.38848 9.07048 2.87012 8.44503 2.87012V11.0565H10.6632C12.3886 11.0565 13.7687 9.70366 13.7687 8.0095C13.7687 6.31534 12.3886 4.96254 10.6632 4.96254Z" fill="white"></path> <path class="svg_text" d="M25.8082 17.6748H24.0082V13.1865H23.9827C23.5136 13.9008 22.5973 14.337 21.5936 14.337C19.3937 14.337 18.041 12.624 18.041 10.5505C18.041 8.47706 19.4882 6.82715 21.5555 6.82715C22.8827 6.82715 23.6918 7.4656 24.0591 8.02822H24.1027V7.03575H25.8355V17.6812H25.8227L25.8082 17.6748ZM21.9409 12.8516C23.2682 12.8516 24.0646 11.6821 24.0646 10.5758C24.0646 9.46953 23.2682 8.26844 21.9409 8.26844C20.5373 8.26844 19.8609 9.43158 19.8609 10.5442C19.8609 11.6568 20.5373 12.8516 21.9409 12.8516Z" fill="#241C15"></path> <path class="svg_text" d="M34.2427 14.1287H32.5282V12.991H32.5045C32.1882 13.7053 31.3282 14.3311 30.2609 14.3311C28.3827 14.3311 27.5918 12.915 27.5918 11.4611V7.02344H29.3936V10.9554C29.3936 11.7961 29.59 12.8455 30.7463 12.8455C31.9045 12.8455 32.4336 11.8657 32.4336 10.9238V7.02344H34.2482V14.1162L34.2427 14.1287Z" fill="#241C15"></path> <path class="svg_text" d="M36.082 7.03564H37.8984V14.1283H36.082V7.03564Z" fill="#241C15"></path> <path class="svg_text" d="M44.6286 9.00183C44.3449 8.60357 43.7249 8.31277 43.1359 8.31277C41.8086 8.31277 41.1449 9.47594 41.1449 10.5885C41.1449 11.7011 41.8213 12.8642 43.194 12.8642C43.7559 12.8642 44.3686 12.643 44.7177 12.2258L45.8431 13.3511C45.2413 13.9894 44.2431 14.3436 43.1759 14.3436C41.0377 14.3436 39.2559 12.9527 39.2559 10.5948C39.2559 8.23692 41.0068 6.84619 43.1249 6.84619C44.1795 6.84619 45.2813 7.2571 45.8486 7.95246L44.6104 9.01446L44.6286 9.00183Z" fill="#241C15"></path> <path class="svg_text" d="M46.773 2.9585H48.5803V10.0259H48.6239L51.3694 7.04219H53.6894L50.5603 10.2535L53.8912 14.1413H51.5003L48.6367 10.5064H48.593V14.1413H46.7803V2.9585H46.7676H46.773Z" fill="#241C15"></path> <path class="svg_text" d="M56.541 2.9585V7.93984H56.5901C56.9647 7.47837 57.692 6.83357 59.0192 6.83357C61.0792 6.83357 62.5265 8.45819 62.5265 10.5569C62.5265 12.6557 61.1738 14.3435 58.9738 14.3435C57.9629 14.3435 56.9829 13.882 56.4901 13.0729H56.4647V14.1349H54.752V2.9585H56.541ZM58.6083 8.27488C57.281 8.27488 56.4829 9.47597 56.4829 10.5822C56.4829 11.6885 57.281 12.858 58.6083 12.858C60.0101 12.858 60.6865 11.6632 60.6865 10.5506C60.6865 9.43804 60.0101 8.27488 58.6083 8.27488Z" fill="#241C15"></path> <path class="svg_text" d="M67.464 6.8335C69.6494 6.8335 71.3949 8.32537 71.3949 10.5569C71.3949 12.7884 69.644 14.3433 67.464 14.3433C65.2822 14.3433 63.5312 12.7884 63.5312 10.5569C63.5312 8.32537 65.2822 6.8335 67.464 6.8335ZM67.464 12.8642C68.8912 12.8642 69.5549 11.6694 69.5549 10.5569C69.5549 9.4443 68.8912 8.28113 67.464 8.28113C66.0349 8.28113 65.3712 9.4443 65.3712 10.5569C65.3712 11.6694 66.0349 12.8642 67.464 12.8642Z" fill="#241C15"></path> <path class="svg_text" d="M76.3059 6.8335C78.4877 6.8335 80.2386 8.32537 80.2386 10.5569C80.2386 12.7884 78.4877 14.3433 76.3059 14.3433C74.1259 14.3433 72.375 12.7884 72.375 10.5569C72.375 8.32537 74.1259 6.8335 76.3059 6.8335ZM76.3059 12.8642C77.7368 12.8642 78.4004 11.6694 78.4004 10.5569C78.4004 9.4443 77.7368 8.28113 76.3059 8.28113C74.8786 8.28113 74.215 9.4443 74.215 10.5569C74.215 11.6694 74.8786 12.8642 76.3059 12.8642Z" fill="#241C15"></path> <path class="svg_text" d="M81.6602 2.9585H83.4692V10.0259H83.5202L86.2638 7.04219H88.5892L85.4602 10.2535L88.7911 14.1413H86.402L83.5383 10.5064H83.4874V14.1413H81.6747V2.9585H81.6602Z" fill="#241C15"></path> <path class="svg_text" d="M93.7089 8.92591C93.3926 8.51502 92.7926 8.16102 92.1289 8.16102C91.5544 8.16102 90.9671 8.3633 90.9671 8.92591C90.9671 9.48853 91.5289 9.61495 92.5344 9.85519C93.6089 10.108 94.8726 10.5822 94.8726 11.9729C94.8726 13.705 93.4435 14.3372 91.858 14.3372C90.7453 14.3372 89.5817 13.9262 88.8926 13.1676L90.0817 12.074C90.4726 12.5734 91.1489 12.9591 91.9344 12.9591C92.458 12.9591 93.0962 12.7504 93.0962 12.1182C93.0962 11.5304 92.5344 11.3534 91.4399 11.1005C90.3653 10.8477 89.3035 10.4241 89.3035 9.09028C89.3035 7.5099 90.7508 6.8335 92.1798 6.8335C93.2162 6.8335 94.3035 7.1875 94.8926 7.91448L93.7162 8.93224V8.91961L93.7089 8.92591Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__mailchimp"> <a href="https://mailchimp.com/" aria-label="Mailchimp" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"click", "label":"image_link: mailchimp" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"coBrandedNavMobile", "action":"context click", "label":"image_link: mailchimp" }, this)"> <svg class="brandLogoMailchimp" width="88" height="18" viewbox="0 0 88 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_text" d="M30.1031 9.42531V13.9831H28.2885V9.93735C28.2885 9.07131 28.0922 7.99033 26.9285 7.99033C25.7667 7.99033 25.3303 9.05867 25.3303 10.0006V13.9831H23.5231V9.57702C23.5231 8.67938 23.0976 7.99666 22.1758 7.99666C21.0885 7.99666 20.5885 9.00178 20.5885 9.96897V13.9769H18.7812V6.68809H20.5013V7.85758H20.5249C20.8413 7.14957 21.6122 6.47949 22.7758 6.47949C23.9394 6.47949 24.634 7.04209 25.0449 7.85758C25.5322 6.97889 26.3413 6.47949 27.4285 6.47949C29.3122 6.47949 30.1031 7.93344 30.1031 9.42531Z" fill="#241C15"></path> <path class="svg_text" d="M36.4067 13.0475H36.3558C35.9958 13.6859 35.1358 14.1537 34.1049 14.1537C32.9431 14.1537 31.3867 13.5912 31.3867 11.8907C31.3867 9.71607 34.1049 9.41894 36.3685 9.41894V9.23563C36.3685 8.33798 35.6104 7.89547 34.7067 7.89547C33.934 7.89547 33.1958 8.25578 32.734 8.72991L31.7976 7.62365C32.614 6.86505 33.7576 6.4668 34.8649 6.4668C37.4613 6.4668 38.094 8.0788 38.094 9.53272V13.9641H36.4067V13.0348H36.414L36.4067 13.0475ZM36.3813 10.658H35.9704C34.8194 10.658 33.2085 10.797 33.2085 11.8716C33.2085 12.567 33.8594 12.7819 34.4794 12.7819C35.7176 12.7819 36.3813 12.074 36.3813 10.9171V10.658Z" fill="#241C15"></path> <path class="svg_text" d="M39.9219 6.68848H41.729V13.9771H39.9219V6.68848Z" fill="#241C15"></path> <path class="svg_text" d="M40.8633 5.50641C41.4705 5.50641 41.9705 5.00701 41.9705 4.39383C41.9705 3.78065 41.476 3.28125 40.8633 3.28125C40.2505 3.28125 39.7578 3.78065 39.7578 4.39383C39.7578 5.00701 40.2505 5.50641 40.8633 5.50641Z" fill="#241C15"></path> <path class="svg_text" d="M63.6698 5.54401C64.277 5.54401 64.7752 5.04463 64.7752 4.43143C64.7752 3.81825 64.2825 3.31885 63.6698 3.31885C63.0552 3.31885 62.5625 3.81825 62.5625 4.43143C62.5625 5.04463 63.0552 5.54401 63.6698 5.54401Z" fill="#241C15"></path> <path class="svg_text" d="M43.543 2.45898H45.3575V13.9388H43.543V2.45898Z" fill="#241C15"></path> <path class="svg_text" d="M52.1716 8.70466C51.888 8.29376 51.2607 7.99666 50.6734 7.99666C49.3462 7.99666 48.6771 9.19773 48.6771 10.3356C48.6771 11.4735 49.3534 12.6745 50.7244 12.6745C51.288 12.6745 51.9007 12.447 52.248 12.0171L53.3789 13.174C52.7789 13.8314 51.7807 14.1918 50.7062 14.1918C48.5625 14.1918 46.7734 12.7631 46.7734 10.3356C46.7734 7.90815 48.5243 6.47949 50.6553 6.47949C51.7171 6.47949 52.8171 6.90304 53.3862 7.61737L52.1462 8.71098L52.1662 8.69833L52.1716 8.70466Z" fill="#241C15"></path> <path class="svg_text" d="M60.9928 13.9833H59.1782V9.9754C59.1782 9.10936 58.9948 8.04734 57.8311 8.04734C56.6675 8.04734 56.1255 9.03982 56.1255 10.007V13.9894H54.3164V2.49707H56.1255V7.70598H56.1493C56.433 7.09913 57.2364 6.47329 58.311 6.47329C60.1946 6.47329 60.9855 7.92723 60.9855 9.41911V13.9833H60.9928Z" fill="#241C15"></path> <path class="svg_text" d="M62.7656 6.68799H64.5747V13.9766H62.7656V6.68799Z" fill="#241C15"></path> <path class="svg_text" d="M77.7359 9.42531V13.9831H75.9213V9.93735C75.9213 9.07131 75.725 7.99033 74.5613 7.99033C73.3995 7.99033 72.9632 9.05867 72.9632 10.0006V13.9831H71.1541V9.57702C71.1541 8.67938 70.7304 7.99666 69.8068 7.99666C68.7213 7.99666 68.2213 9.00178 68.2213 9.96897V13.9769H66.4141V6.68809H68.1322V7.85758H68.1577C68.4741 7.14957 69.245 6.47949 70.4086 6.47949C71.5722 6.47949 72.2668 7.04209 72.6777 7.85758C73.165 6.97889 73.9795 6.47949 75.0613 6.47949C76.945 6.47949 77.7359 7.93344 77.7359 9.42531Z" fill="#241C15"></path> <path class="svg_text" d="M81.283 6.68856V7.70632H81.3339C81.6939 7.13107 82.5103 6.47363 83.843 6.47363C85.9158 6.47363 87.3649 8.14883 87.3649 10.2982C87.3649 12.4475 86.0049 14.1858 83.8067 14.1858C82.7939 14.1858 81.8703 13.7307 81.4103 13.0038H81.3849V17.6183H79.5703V6.68856H81.2958H81.283ZM83.4267 7.96551C82.0921 7.96551 81.2958 9.1982 81.2958 10.3361C81.2958 11.4739 82.0994 12.6751 83.4267 12.6751C84.8358 12.6751 85.5121 11.4487 85.5121 10.3045C85.5121 9.16027 84.8358 7.96551 83.4267 7.96551Z" fill="#241C15"></path> <path class="svg_circle" d="M8.00909 16.0188C12.4328 16.0188 16.0182 12.4328 16.0182 8.00935C16.0182 3.58591 12.4328 0 8.00909 0C3.58546 0 0 3.58591 0 8.00935C0 12.4328 3.58546 16.0188 8.00909 16.0188Z" fill="#241C15"></path> <path class="svg_logo_black" d="M13.1171 9.39109C13.0456 9.30304 12.9589 9.23199 12.8656 9.18187C12.8578 9.15615 12.8495 9.12869 12.8408 9.1008C12.8307 9.06854 12.8203 9.03803 12.8107 9.0097C12.9563 8.70154 12.9449 8.43391 12.9197 8.28571C12.8809 8.03552 12.7741 7.82631 12.584 7.62624C12.3522 7.38259 11.966 7.22654 11.6583 7.13414C11.6543 6.98812 11.65 6.82206 11.6452 6.71919C11.6391 6.58189 11.6264 6.29726 11.5375 6.01003C11.4713 5.77378 11.3741 5.55715 11.2533 5.37365C11.7193 4.81443 11.9716 4.2369 11.9712 3.72126C11.9699 2.88613 11.3196 2.34652 10.3149 2.34652C9.83761 2.34652 9.29364 2.46726 8.74052 2.69652C8.74052 2.69652 8.70914 2.7096 8.66686 2.72747C8.49861 2.56271 8.27719 2.34521 8.26237 2.33257C8.00956 2.11202 7.69574 2 7.32917 2C6.89329 2 6.39204 2.16171 5.84023 2.48033C5.36425 2.75537 4.85254 3.14809 4.36044 3.61709C3.3575 4.57295 2.54896 5.71712 2.19721 6.67822C2.04639 7.09099 1.98145 7.4654 2.00455 7.791C2.03245 8.18677 2.19285 8.51847 2.46832 8.75123L2.63962 8.89637C2.58557 9.13131 2.57118 9.38019 2.5969 9.6391C2.64615 10.1303 2.89504 10.5971 3.29735 10.9537C3.62077 11.2405 4.01741 11.4266 4.41667 11.4841C4.77496 12.1994 5.32197 12.8022 6.01065 13.2372C6.75338 13.7067 7.64256 13.9695 8.58186 13.9974C8.64158 13.9991 8.70216 14 8.76188 14C9.73169 14 10.6396 13.7616 11.3876 13.3104C12.1578 12.8462 12.7475 12.1628 13.0931 11.3342C13.0944 11.3312 13.0958 11.3281 13.0966 11.3251C13.1563 11.1716 13.3512 10.6311 13.3512 10.1234C13.3512 9.75635 13.2243 9.52228 13.1171 9.39109Z" fill="#241C15"></path> <path class="svg_logo" d="M4.53927 8.22744C4.44425 8.22264 4.35664 8.23092 4.28385 8.24574C3.67537 8.36866 3.33147 8.88604 3.39903 9.55903C3.46005 10.1675 4.07594 10.681 4.64606 10.6962C4.7049 10.6975 4.76374 10.6936 4.82084 10.684C5.4376 10.579 5.59931 9.90903 5.49732 9.2513C5.38268 8.50857 4.88012 8.24661 4.53927 8.22787V8.22744ZM5.14382 9.98749C5.12116 10.0402 5.03137 10.1121 4.90322 10.1074C4.77115 10.0973 4.62426 10.0014 4.60465 9.76258C4.59463 9.64446 4.63952 9.50105 4.66654 9.42608C4.71972 9.28094 4.67177 9.12882 4.54755 9.04731C4.47476 8.99937 4.38759 8.98324 4.30216 9.00154C4.21847 9.01942 4.14698 9.06867 4.10122 9.14015C4.0633 9.19943 4.0402 9.27353 4.02756 9.31319C4.02407 9.32365 4.02145 9.33237 4.01971 9.3376C3.99181 9.41257 3.94736 9.4348 3.91684 9.43044C3.90246 9.4287 3.88285 9.41911 3.87021 9.38468C3.83577 9.29053 3.86367 9.02465 4.04107 8.82894C4.15352 8.70515 4.32962 8.64151 4.50091 8.66331C4.67918 8.68597 4.82738 8.79363 4.91848 8.96668C5.03922 9.19682 4.93155 9.43785 4.86748 9.58213C4.86051 9.59782 4.85397 9.6122 4.84874 9.62484C4.80864 9.72073 4.80646 9.80399 4.84264 9.86021C4.87053 9.90336 4.92066 9.92865 4.9795 9.92952C5.00696 9.92995 5.03224 9.92429 5.05403 9.91906C5.08585 9.91165 5.11854 9.90424 5.13859 9.92908C5.146 9.93736 5.15734 9.95611 5.14382 9.98749Z" fill="white"></path> <path class="svg_logo" d="M13.1171 9.39109C13.0456 9.30304 12.9589 9.23199 12.8656 9.18187C12.8578 9.15615 12.8495 9.12869 12.8408 9.1008C12.8307 9.06854 12.8203 9.03803 12.8107 9.0097C12.9563 8.70154 12.9449 8.43391 12.9197 8.28571C12.8809 8.03552 12.7741 7.82631 12.584 7.62624C12.3522 7.38259 11.966 7.22654 11.6583 7.13414C11.6543 6.98812 11.65 6.82206 11.6452 6.71919C11.6391 6.58189 11.6264 6.29727 11.5375 6.01003C11.4713 5.77378 11.3741 5.55715 11.2533 5.37365C11.7193 4.81443 11.9716 4.2369 11.9712 3.72126C11.9699 2.88613 11.3196 2.34652 10.3149 2.34652C9.83761 2.34652 9.29364 2.46726 8.74052 2.69652C8.73965 2.69652 8.70914 2.7096 8.66686 2.72747C8.49861 2.56271 8.27719 2.34521 8.26237 2.33257C8.00956 2.11202 7.69574 2 7.32917 2C6.89329 2 6.39204 2.16171 5.84023 2.48033C5.36425 2.75537 4.85254 3.14809 4.36044 3.61709C3.3575 4.57295 2.54896 5.71712 2.19721 6.67822C2.04639 7.09099 1.98145 7.4654 2.00455 7.791C2.03245 8.18677 2.19285 8.51847 2.46832 8.75123L2.63962 8.89637C2.58557 9.13131 2.57118 9.38019 2.5969 9.6391C2.64615 10.1303 2.89504 10.5971 3.29735 10.9537C3.62077 11.2405 4.01741 11.4266 4.41667 11.4841C4.77496 12.1994 5.32197 12.8022 6.01065 13.2372C6.75338 13.7067 7.64256 13.9695 8.58186 13.9974C8.64158 13.9991 8.70216 14 8.76188 14C9.73169 14 10.6396 13.7616 11.3876 13.3104C12.1578 12.8462 12.7475 12.1628 13.0931 11.3342C13.0944 11.3312 13.0958 11.3281 13.0966 11.3251C13.1563 11.1716 13.3512 10.6311 13.3512 10.1234C13.3512 9.75635 13.2235 9.52228 13.1162 9.39109H13.1171ZM12.7296 11.1821C12.0658 12.773 10.4814 13.6587 8.59407 13.6025C6.83445 13.5502 5.33418 12.6218 4.67732 11.1084C4.28024 11.1084 3.87096 10.9341 3.55974 10.6586C3.23197 10.3683 3.02972 9.99215 2.99006 9.59987C2.95955 9.29432 2.99703 9.01057 3.09249 8.76256L2.72374 8.45004C1.03604 7.02517 6.31489 1.15789 8.00303 2.63071C8.01174 2.63812 8.5775 3.19342 8.57881 3.19473C8.58099 3.19342 8.8909 3.06222 8.89264 3.06135C10.3733 2.44808 11.575 2.74403 11.5763 3.72257C11.5772 4.23123 11.2529 4.82445 10.7333 5.36275C10.9216 5.53754 11.0724 5.8104 11.1587 6.12248C11.2315 6.35306 11.2442 6.58712 11.2507 6.73706C11.2599 6.94454 11.2699 7.42748 11.2708 7.4362C11.2838 7.44012 11.4338 7.48153 11.4791 7.49417C11.8766 7.60575 12.1595 7.75439 12.2977 7.89953C12.4358 8.04468 12.5047 8.18503 12.5296 8.34979C12.5527 8.48273 12.5496 8.71766 12.3744 8.98006C12.3744 8.98006 12.4197 9.07857 12.4633 9.21892C12.5069 9.35883 12.5387 9.47521 12.5435 9.49265C12.7043 9.49265 12.9567 9.67745 12.9567 10.1238C12.9567 10.5701 12.7723 11.0709 12.7292 11.1825L12.7296 11.1821Z" fill="white"></path> <path class="svg_logo" d="M12.4641 9.85572C12.3791 9.80342 12.2771 9.82172 12.2771 9.82172C12.2771 9.82172 12.2309 9.50397 12.0993 9.21499C11.7096 9.52271 11.2079 9.73891 10.8257 9.84831C10.385 9.97471 9.78829 10.0719 9.12271 10.0322C8.75353 10.0026 8.50901 9.89451 8.41704 10.1931C9.26045 10.5021 10.1536 10.3696 10.1536 10.3696C10.171 10.3679 10.1862 10.3805 10.188 10.3975C10.1893 10.4115 10.181 10.4258 10.1684 10.4311C10.1684 10.4311 9.48231 10.7497 8.39306 10.4128C8.42314 10.6682 8.67246 10.7828 8.79145 10.829C8.94139 10.8874 9.10528 10.9145 9.10528 10.9145C10.4552 11.1468 11.717 10.3748 12.0012 10.1804C12.0226 10.1661 12.0365 10.1804 12.0195 10.2057C12.003 10.2306 12.0021 10.2319 11.9916 10.2454C11.6438 10.6939 10.7089 11.2135 9.49277 11.213C8.96231 11.213 8.43229 11.026 8.23746 10.7388C7.9354 10.2933 8.22264 9.64302 8.72563 9.71058C8.72607 9.71058 8.8978 9.73019 8.94618 9.73542C9.57515 9.8056 10.4857 9.71711 11.2363 9.36885C11.9228 9.05023 12.1821 8.69935 12.1433 8.4156C12.1328 8.33889 12.0984 8.25912 12.0252 8.18328C11.9018 8.06254 11.7061 7.96839 11.3762 7.87599C11.2672 7.84548 11.1931 7.82586 11.1133 7.79971C10.9717 7.75307 10.9015 7.71559 10.8858 7.44883C10.8788 7.33246 10.8584 6.92622 10.8514 6.75841C10.8383 6.4642 10.803 6.06232 10.5537 5.89669C10.4887 5.85354 10.4164 5.83262 10.3405 5.8287C10.266 5.82521 10.229 5.83872 10.2141 5.8409C10.0716 5.86487 9.98748 5.94072 9.88287 6.02833C9.57166 6.28767 9.30927 6.32995 9.01723 6.31731C8.84288 6.3099 8.65764 6.28288 8.4458 6.27024C8.4044 6.26762 8.36299 6.26544 8.32202 6.26326C7.83297 6.23842 7.30818 6.66078 7.221 7.26054C7.09983 8.09567 7.70438 8.52718 7.87873 8.78042C7.90096 8.8105 7.92668 8.85321 7.92668 8.89375C7.92668 8.94213 7.8953 8.98049 7.86435 9.01318C7.36528 9.5262 7.20575 10.3413 7.39361 11.0208C7.41715 11.1058 7.44678 11.1869 7.48209 11.2645C7.92319 12.2957 9.29227 12.7756 10.6291 12.3389C10.8082 12.2805 10.9778 12.2081 11.1373 12.1244C11.4372 11.9775 11.6996 11.7753 11.9153 11.543C12.2701 11.1721 12.4811 10.7693 12.5631 10.2729C12.6032 10.007 12.5443 9.9041 12.4641 9.85485V9.85572ZM10.6635 8.14885C10.6618 8.25869 10.5951 8.34673 10.5149 8.34542C10.4347 8.34412 10.3715 8.25389 10.3732 8.14405C10.375 8.03421 10.4417 7.94616 10.5219 7.94747C10.6021 7.94878 10.6653 8.03901 10.6635 8.14885ZM10.2961 6.84951C10.4521 6.82423 10.5275 6.98594 10.5833 7.25269C10.6208 7.43227 10.6138 7.59703 10.572 7.69249C10.5001 7.68246 10.4216 7.6829 10.3397 7.69249C10.2773 7.61316 10.2215 7.48458 10.1902 7.33464C10.1344 7.06788 10.14 6.87479 10.2961 6.84951ZM9.77303 8.28353C9.80834 8.21161 9.91687 8.19243 10.0158 8.24125C10.1143 8.28963 10.1658 8.38727 10.1304 8.45919C10.0951 8.53111 9.98661 8.55028 9.88767 8.50147C9.78916 8.45308 9.73773 8.35545 9.77303 8.28353ZM9.16194 8.20289C9.14581 8.22774 9.11138 8.22338 9.03859 8.2151C8.90652 8.19984 8.77314 8.19112 8.5709 8.26348C8.5709 8.26348 8.49724 8.29312 8.46455 8.29312C8.45496 8.29312 8.44711 8.29007 8.44057 8.28397C8.43578 8.28004 8.42968 8.27176 8.42968 8.25738C8.42968 8.22774 8.4567 8.18502 8.50029 8.14667C8.55172 8.10221 8.63192 8.05426 8.77707 8.03116C8.97713 8.00762 9.12402 8.1009 9.15802 8.15582C9.17284 8.17936 9.16674 8.19505 9.16194 8.20246V8.20289ZM8.04611 7.92742C8.01996 7.92394 8.00862 7.9126 8.00557 7.89778C7.99555 7.85158 8.06616 7.77617 8.14069 7.72125C8.36691 7.55867 8.65982 7.5238 8.90521 7.62929C9.02551 7.68028 9.1384 7.77138 9.19376 7.86161C9.22035 7.90519 9.22558 7.93875 9.20814 7.95663C9.18112 7.98496 9.11269 7.9527 9.0011 7.90345C8.88952 7.85463 8.74481 7.79971 8.57003 7.81061C8.32245 7.82586 8.10757 7.9344 8.04567 7.92742H8.04611Z" fill="white"></path> <path class="svg_logo" d="M9.74471 4.90041C9.76607 4.9052 9.77958 4.86815 9.7604 4.85769C9.47796 4.69903 9.04426 4.59137 8.73654 4.58919C8.72128 4.58919 8.713 4.57176 8.72172 4.55955C8.77489 4.48807 8.84769 4.41746 8.91437 4.36603C8.92919 4.35469 8.92048 4.33029 8.9013 4.33159C8.46325 4.35862 7.96374 4.56827 7.67693 4.76398C7.66298 4.77357 7.64468 4.76093 7.64816 4.74436C7.67039 4.6367 7.74101 4.49461 7.77762 4.42836C7.78634 4.41267 7.76934 4.39523 7.75321 4.40351C7.29162 4.63976 6.77686 5.05994 6.35842 5.54332C6.3436 5.56032 6.36539 5.58473 6.3837 5.57121C6.74504 5.30838 7.24062 5.06386 7.88964 4.90564C8.61667 4.72824 9.31668 4.80277 9.74427 4.90084L9.74471 4.90041Z" fill="white"></path> <path class="svg_logo" d="M8.1838 3.40166C8.1838 3.40166 7.72439 2.86903 7.58578 2.8298C6.73235 2.59922 4.88904 3.87066 3.71219 5.55008C3.23578 6.2296 2.55408 7.43305 2.88011 8.05198C2.92021 8.1287 3.14773 8.32571 3.26978 8.42771C3.47377 8.13088 3.80764 7.91643 4.18685 7.84277C4.66936 6.54822 5.47442 5.35568 6.54013 4.53493C7.33124 3.87502 8.18424 3.4021 8.18424 3.4021L8.1838 3.40166Z" fill="white"></path> <path class="svg_logo_black" d="M10.3365 7.68453C10.4177 7.67443 10.4953 7.67443 10.5675 7.68453C10.609 7.58837 10.6162 7.42209 10.5783 7.24149C10.5224 6.97269 10.4466 6.81012 10.2932 6.83563C10.1361 6.86112 10.1307 7.05556 10.1867 7.32435C10.2173 7.47522 10.2733 7.60484 10.3365 7.68453Z" fill="#241C15"></path> <path class="svg_logo_black" d="M8.99759 7.89736C9.1095 7.94675 9.17813 7.97916 9.2052 7.95101C9.22145 7.93294 9.21601 7.89947 9.18894 7.85538C9.13479 7.76508 9.02106 7.67316 8.90193 7.62164C8.65645 7.5154 8.36223 7.55046 8.13841 7.71408C8.06441 7.76932 7.99221 7.8453 8.00304 7.89152C8.00484 7.90638 8.01748 7.91753 8.04455 7.92125C8.10592 7.92816 8.31895 7.81874 8.56623 7.80385C8.74132 7.79323 8.88568 7.84794 8.99759 7.89736Z" fill="#241C15"></path> <path class="svg_logo_black" d="M8.7761 8.02577C8.62989 8.0486 8.55046 8.09694 8.49811 8.1421C8.45479 8.18088 8.42773 8.22338 8.42773 8.25365C8.42773 8.26799 8.43497 8.27596 8.43858 8.28022C8.4458 8.28606 8.45481 8.28926 8.46203 8.28926C8.49632 8.28926 8.56854 8.25949 8.56854 8.25949C8.7707 8.18672 8.90429 8.19521 9.03606 8.21062C9.10825 8.21912 9.14434 8.22338 9.16058 8.1984C9.16419 8.19097 9.16961 8.17556 9.15517 8.15166C9.12087 8.09589 8.97465 8.00239 8.77429 8.02629L8.7761 8.02577Z" fill="#241C15"></path> <path class="svg_logo_black" d="M9.88495 8.49798C9.98422 8.54685 10.0925 8.52773 10.1286 8.45495C10.1629 8.3827 10.1124 8.28441 10.0131 8.23556C9.91383 8.18667 9.80551 8.20579 9.77121 8.27857C9.73511 8.35084 9.78748 8.44911 9.88495 8.49798Z" fill="#241C15"></path> <path class="svg_logo_black" d="M10.5172 7.94094C10.4378 7.93934 10.371 8.02805 10.3692 8.13855C10.3674 8.24904 10.4306 8.33989 10.5118 8.34147C10.5912 8.34307 10.658 8.25436 10.6598 8.14386C10.6616 8.03337 10.5984 7.94252 10.5172 7.94094Z" fill="#241C15"></path> <path class="svg_logo_black" d="M5.1422 9.9358C5.12235 9.91084 5.08807 9.91826 5.05738 9.9257C5.03572 9.93101 5.01042 9.93687 4.98334 9.93633C4.92378 9.93527 4.87504 9.90976 4.84616 9.86673C4.81006 9.81044 4.81187 9.72596 4.85338 9.62982C4.85699 9.61707 4.86423 9.60219 4.87145 9.58678C4.93643 9.44177 5.04294 9.19845 4.92201 8.96736C4.83176 8.79313 4.68373 8.68477 4.50504 8.66193C4.33537 8.64014 4.15848 8.70389 4.04657 8.82872C3.86968 9.0258 3.8408 9.29355 3.8769 9.38811C3.88773 9.42262 3.90758 9.4322 3.92202 9.43432C3.9509 9.43856 3.99785 9.41626 4.02493 9.34082C4.02673 9.33551 4.0303 9.32701 4.03391 9.31639C4.04474 9.27654 4.06823 9.20163 4.10613 9.14214C4.15126 9.06991 4.22344 9.02049 4.30647 9.00242C4.3913 8.98385 4.47977 9.00031 4.55197 9.04866C4.67651 9.13046 4.72342 9.28346 4.67108 9.43007C4.6422 9.5055 4.59891 9.65 4.60794 9.76899C4.62779 10.0097 4.77398 10.1058 4.90755 10.1164C5.0339 10.1212 5.12417 10.049 5.14763 9.99582C5.16027 9.96449 5.14942 9.94537 5.1422 9.93738V9.9358Z" fill="#241C15"></path> <path class="svg_logo_black" d="M12.537 9.49626C12.5316 9.47874 12.5009 9.36185 12.4576 9.22056C12.4143 9.07924 12.3674 8.97992 12.3674 8.97992C12.5443 8.71588 12.5461 8.4795 12.5226 8.34562C12.4973 8.17989 12.4305 8.03804 12.2915 7.89196C12.1544 7.74588 11.871 7.59606 11.4739 7.48398C11.4288 7.47123 11.2789 7.42978 11.2663 7.42554C11.2645 7.41705 11.2555 6.93044 11.2465 6.72167C11.2393 6.5708 11.2266 6.33493 11.1544 6.10279C11.0678 5.78884 10.9161 5.51365 10.7302 5.33782C11.2483 4.79597 11.5713 4.19886 11.5713 3.68623C11.5695 2.70135 10.3692 2.40332 8.89095 3.02061C8.88914 3.02113 8.57868 3.15341 8.57688 3.15448C8.57507 3.1529 8.01007 2.59404 8.00285 2.5866C6.31518 1.105 1.04279 7.01224 2.72867 8.44709L3.09689 8.76158C3.00122 9.01125 2.9633 9.29706 2.99398 9.60462C3.03369 9.99933 3.23589 10.3781 3.5644 10.6703C3.87486 10.9481 4.28458 11.1234 4.67987 11.1234C5.33508 12.6469 6.83502 13.5819 8.59128 13.6345C10.4775 13.6909 12.0605 12.7994 12.723 11.1978C12.7663 11.0852 12.9504 10.5789 12.9504 10.1316C12.9504 9.68431 12.6977 9.49626 12.537 9.49626ZM4.82429 10.6958C4.76653 10.7059 4.70877 10.7096 4.6492 10.708C4.08063 10.6926 3.46511 10.1757 3.40554 9.56319C3.33695 8.88587 3.67992 8.36474 4.2882 8.24097C4.36221 8.2261 4.44883 8.2176 4.54269 8.22239C4.88383 8.24097 5.38564 8.50499 5.49936 9.25241C5.60224 9.91488 5.4416 10.589 4.82609 10.6952L4.82429 10.6958ZM4.18891 7.83617C3.80986 7.91055 3.47594 8.12676 3.27197 8.42531C3.15104 8.32279 2.92362 8.12463 2.88391 8.04707C2.55902 7.42394 3.23946 6.21221 3.71418 5.52801C4.89104 3.83605 6.73217 2.55632 7.58413 2.78846C7.72311 2.82776 8.18155 3.36432 8.18155 3.36432C8.18155 3.36432 7.32962 3.84083 6.53904 4.50486C5.47409 5.33092 4.67084 6.53203 4.18891 7.83512V7.83617ZM10.1653 10.4429C10.1761 10.4376 10.1869 10.4232 10.1833 10.4094C10.1833 10.3919 10.1671 10.3792 10.1508 10.3813C10.1508 10.3813 9.25735 10.5146 8.41441 10.2033C8.50827 9.90265 8.75196 10.011 9.12018 10.0413C9.78623 10.0811 10.3801 9.9834 10.8223 9.85589C11.2031 9.74539 11.7049 9.52761 12.093 9.21843C12.2248 9.50901 12.2717 9.82934 12.2717 9.82934C12.2717 9.82934 12.3728 9.81075 12.4576 9.86388C12.537 9.9138 12.5966 10.0174 12.5569 10.2846C12.4757 10.7845 12.2645 11.1903 11.9089 11.5633C11.6941 11.797 11.4324 12.001 11.1327 12.1486C10.9739 12.2331 10.8042 12.3059 10.6255 12.3648C9.28984 12.8048 7.92345 12.3213 7.48123 11.2833C7.44513 11.2052 7.41805 11.1234 7.39278 11.0379C7.20506 10.3537 7.36394 9.53292 7.86392 9.01656C7.8928 8.98363 7.92526 8.94486 7.92526 8.89598C7.92526 8.85508 7.89999 8.81204 7.87652 8.78176C7.70324 8.52676 7.09859 8.09223 7.22133 7.25182C7.30797 6.64782 7.83138 6.22233 8.32053 6.24782C8.36205 6.24994 8.40179 6.2526 8.44511 6.25471C8.6563 6.26747 8.84039 6.29456 9.01367 6.302C9.30608 6.31475 9.56782 6.27172 9.88009 6.01089C9.98478 5.9227 10.0696 5.84674 10.2104 5.8223C10.2267 5.81964 10.2627 5.80636 10.3368 5.81007C10.4126 5.81433 10.4847 5.83506 10.5497 5.87861C10.7988 6.04542 10.8331 6.45021 10.8475 6.74611C10.8548 6.91502 10.8746 7.32407 10.8819 7.44094C10.8981 7.70921 10.9667 7.74693 11.1093 7.7942C11.1887 7.82076 11.2627 7.84043 11.371 7.87124C11.7013 7.96474 11.8962 8.05929 12.019 8.18094C12.093 8.2569 12.1273 8.33767 12.1381 8.41469C12.176 8.70048 11.9179 9.05375 11.232 9.37461C10.483 9.72522 9.57324 9.81393 8.94329 9.74381C8.89636 9.7385 8.72305 9.71885 8.72305 9.71885C8.22126 9.65084 7.93428 10.3053 8.23752 10.7542C8.43066 11.0432 8.9595 11.2312 9.49017 11.2318C10.7049 11.2318 11.6381 10.709 11.9865 10.2575C11.9973 10.2442 11.9974 10.2426 12.0136 10.2177C12.0298 10.1916 12.0172 10.1773 11.9955 10.1922C11.7121 10.3877 10.4504 11.1648 9.10392 10.9311C9.10392 10.9311 8.93967 10.904 8.78985 10.845C8.67072 10.7983 8.42165 10.683 8.39096 10.4259C9.48118 10.7654 10.1653 10.4445 10.1653 10.4445V10.4429ZM6.36034 5.52056C6.7791 5.03395 7.2917 4.61057 7.75378 4.37311C7.77003 4.36514 7.78625 4.38214 7.77903 4.39807C7.74113 4.46501 7.67075 4.60791 7.64909 4.71628C7.64548 4.73329 7.66355 4.74604 7.67619 4.73595C7.96318 4.53884 8.46136 4.32795 8.89997 4.30086C8.91983 4.29981 8.92703 4.32424 8.91259 4.33539C8.84761 4.38692 8.77545 4.45812 8.7213 4.52984C8.71227 4.54205 8.71946 4.55957 8.7357 4.55957C9.04255 4.5617 9.47759 4.67006 9.75917 4.82997C9.77722 4.8406 9.76276 4.87832 9.74291 4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=en" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Log In</a> </li> <li> <a href="https://login.mailchimp.com/?locale=en" class="ctaSecondary">Log In</a> </li> <li> <a href="/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Start Free Trial </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <nav id="5NGc9UDM1oVNMOIbK2Scrq" class="contentHubSubnav fs-unmask" data-behavior="contentHubSubnav" data-module-id="contentHubSubnav" data-entry-id="5NGc9UDM1oVNMOIbK2Scrq"> <div class="chSubnav__content"> <h2 class="chSubnav__heading gn__linkHeading"> <a href="/resources/">Marketing Library</a> </h2> <button type="button" class="chSubnav__button" aria-haspopup="true" aria-expanded="false" aria-controls="contentHubSubnavMenu">Explore Topics</button> </div> <section id="contentHubSubnavMenu" class="chSubnav__menu" role="menu" tabindex="-1" aria-label="Explore Topics"> <h3 class="chSubnav__header">Explore Topics</h3> <h4 class="chSubnav__subheader gn__eyebrow">Marketing Tactics<span aria-hidden="true">—</span></h4> <ul class="chSubnav__list two-column"> <li><a href="/resources/social-media/">Social Media</a></li> <li><a href="/resources/e-commerce/">E-Commerce</a></li> <li><a href="/resources/crm/">CRM</a></li> <li><a href="/resources/websites/">Websites</a></li> <li><a href="/resources/digital-content/">Digital Content</a></li> <li><a href="/resources/marketing-automations/">Marketing Automations</a></li> <li><a href="/resources/email/">Email</a></li> </ul> <h4 class="chSubnav__subheader gn__eyebrow">Business Stages<span aria-hidden="true">—</span></h4> <ul class="chSubnav__list two-column"> <li><a href="/resources/prep-and-start/">Prep & Start</a></li> <li><a href="/resources/manage-and-run/">Manage & Run</a></li> <li><a href="/resources/grow-and-scale/">Grow & Scale</a></li> </ul> </section> </nav> <div class="layout layout--margin layout--heroPaddingTop"> <div class="content content--withSidebar content--sidebarAsTrack "> <div class="content--sidebar margin--bottom-6"> <div class="content--sidebar_stickyWrapper"> <nav class="jumpLinkNav" data-attach="jumpLinkNav" aria-label="Sidebar" data-behavior="sticky"> <header class="flex flex--middle jumpLinkNav__header" data-behavior="jump-link:header"> <span>In this article</span> <div class="jumpLinkNav__icon"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--expand" width="19.4142132" height="11.1213207" viewbox="0 0 19.4142132 11.1213207"> <path fill="#007C89" d="M9.707 11.121l-9.707-9.707 1.414-1.414 8.293 8.293 8.293-8.293 1.414 1.414z"></path> </svg> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--collapse" width="19.4142132" height="11.1213207" viewbox="0 0 19.4142132 11.1213207"> <path fill="#007C89" d="M18 11.121l-8.293-8.293-8.293 8.293-1.414-1.414 9.707-9.707 9.707 9.707z"></path> </svg> </div> </header> <div class="jumpLinkNav__items" data-behavior="jump-link:list" data-module-id="jumpNav"> <ul> <li class="jumpLinkNav__item"> <a href="#Inbound_marketing_versus_digital_marketing" class="cta">Inbound marketing versus digital marketing</a> </li><li class="jumpLinkNav__item"> <a href="#Types_of_digital_marketing" class="cta">Types of digital marketing</a> </li> </ul> <section id="6dpvdgWOtd4GKDc3VWBs2q" data-module-id="sidebarCta" data-entry-id="6dpvdgWOtd4GKDc3VWBs2q" class="sidebarCta backgroundJasmine"> <div class="layout padding--horizontal-c5 sidebarCta__container"> <figure class="margin--bottom-c1"> <picture><source sizes="240px" srcset="https://eep.io/images/yzco4xsimv0y/40Iao4U9BEFHMsqbWAaHKO/df664fa048f43216f3af448e3ac5ba39/fTb38SPQ.png?w=240&fm=avif&q=60" type="image/avif"><source sizes="240px" srcset="https://eep.io/images/yzco4xsimv0y/40Iao4U9BEFHMsqbWAaHKO/df664fa048f43216f3af448e3ac5ba39/fTb38SPQ.png?w=240&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/40Iao4U9BEFHMsqbWAaHKO/df664fa048f43216f3af448e3ac5ba39/fTb38SPQ.png?w=240&q=70" sizes="240px" loading="lazy" alt="" width="1080" height="1080"></picture> </figure> <div> <h2 id="header-6dpvdgWOtd4GKDc3VWBs2q" class="sidebarCta__header margin--bottom-c3 copy"> Maximize your digital marketing </h2> <h3 id="subHeader-6dpvdgWOtd4GKDc3VWBs2q" class="sidebarCta__subheader margin--bottom-c6 copy-regular"> Use Mailchimp to promote your brand, reach your target audience, and grow your business. </h3> <div class="sidebarCta__buttonContainer padding--bottom-c5 ctaSecondary--fullWidth"> <a class="ctaSecondary" href="http://login.mailchimp.com/signup" aria-label="Sign up free"> Sign up free </a> </div> </div> </div> </section> </div> </nav> </div> </div> <div class="content--main"> <header class="margin--bottom-3" data-module-id="glossaryDetailIntro" data-context-text="Digital Marketing"> <ul class="flex flex--middle padding--bottom-4 breadcrumbs"> <li class="flex flex--middle margin--right-1"> <a href="/marketing-glossary/#digital-marketing">Glossary</a> </li><li class="flex flex--middle margin--right-1"> <div class="margin--right-1"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--next" width="7" height="15" viewbox="0 0 7 15"> <path fill="#007C89" d="M.041 1.837l1.384-1.837 5.575 7.399-5.565 7.601-1.404-1.81 4.221-5.764z"></path> </svg> </div> <span>Digital Marketing</span> </li></ul> <h1 class="h2 margin--bottom-2"> Digital Marketing </h1> <div class="copy margin--bottom-3 normalize"> <p>Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. </p> <p>Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.</p> </div> </header> <div class="margin--top-3"> <section class="helpArticle__section normalize fs-unmask" id="" data-module-id="articleText" data-entry-id="8OJmXpQL7RIhLGucBb7Do"> <p>Did you know nine-in-ten U.S. adults go online on a daily basis? Not only that, 41% are online “<a href="https://www.pewresearch.org/internet/2024/01/31/americans-use-of-mobile-technology-and-home-broadband/">almost constantly</a>.” As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy. </p> <p>A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.</p> <p><a href="/resources/marketing-ai-report/">According to a study</a> conducted by Forrester Consulting on behalf of Mailchimp, "88% of marketers believe their marketing organization must increase its use of automation and AI to meet customer expectations and stay competitive." Digital marketing provides an excellent opportunity for marketing automation.</p> </section> <div class="p23StackingHighlightModule module backgroundSquash fs-unmask" id="1miejEl65LzKA0gevzH5nx" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="1miejEl65LzKA0gevzH5nx"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__left fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3XgkeEYF2gAQnXCpJCdO8F/6efe6c4f7b0e33f5224657eb3f636c7c/ILLO_Spot_Testing_1080.png?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3XgkeEYF2gAQnXCpJCdO8F/6efe6c4f7b0e33f5224657eb3f636c7c/ILLO_Spot_Testing_1080.png?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3XgkeEYF2gAQnXCpJCdO8F/6efe6c4f7b0e33f5224657eb3f636c7c/ILLO_Spot_Testing_1080.png?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="1080" height="1080"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h3"> Maximize your digital marketing </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Use Mailchimp to promote your brand, reach your target audience, and grow your business.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaSecondary" href="/pricing/marketing/" aria-label="Start Free Trial"> Start Free Trial </a> </div> </div> </div> </div> </div> </div> <aside id="PnvutdmkQGSpHEn2GMtSN" class="helpArticle__section-spacing" data-module-id="inlineArticleCta" data-entry-id="PnvutdmkQGSpHEn2GMtSN"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/60yaUeIOgwzCbZqLVQG1re/f32c933156f05b2940058693cd9b13e7/digital_marketing_graphic_-1.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/60yaUeIOgwzCbZqLVQG1re/f32c933156f05b2940058693cd9b13e7/digital_marketing_graphic_-1.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/60yaUeIOgwzCbZqLVQG1re/f32c933156f05b2940058693cd9b13e7/digital_marketing_graphic_-1.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/60yaUeIOgwzCbZqLVQG1re/f32c933156f05b2940058693cd9b13e7/digital_marketing_graphic_-1.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/60yaUeIOgwzCbZqLVQG1re/f32c933156f05b2940058693cd9b13e7/digital_marketing_graphic_-1.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/60yaUeIOgwzCbZqLVQG1re/f32c933156f05b2940058693cd9b13e7/digital_marketing_graphic_-1.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/60yaUeIOgwzCbZqLVQG1re/f32c933156f05b2940058693cd9b13e7/digital_marketing_graphic_-1.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="digital marketing" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="What is digital marketing?"> <div> <p class="h5">What is digital marketing?</p> </div> </div> </div> </aside> <section class="helpArticle__section normalize fs-unmask" id="" data-module-id="articleText" data-entry-id="2d8l8Z9SJKv3FjmOkrizc"> <p>Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only <a href="/marketing-glossary/email-marketing/">email</a>, <a href="/marketing-glossary/social-media-marketing/">social media</a>, and web-based advertising, but also text and multimedia messages as a <a href="/resources/what-are-marketing-channels/">marketing channel</a>.</p> <p>Essentially, if a marketing campaign involves digital communication, it's digital marketing.</p> </section> <section class="helpArticle__section normalize fs-unmask" id="Inbound_marketing_versus_digital_marketing" data-module-id="articleText" data-entry-id="4SylE4ot3ONxh2aGbGBTio" data-context-text="Inbound marketing versus digital marketing"> <h2 class="h2"> Inbound marketing versus digital marketing </h2> <p>Digital marketing and <a href="/resources/inbound-marketing/">inbound marketing</a> are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the two approaches take different views of the relationship between the tool and the <a href="/resources/smart-goals/">goal</a>. </p> <p>Digital marketing considers how individual tools or digital channels can <a href="/marketing-glossary/conversion-rates/">convert</a> prospects. A brand's digital marketing strategy may use <a href="/resources/why-multichannel-campaigns-matter/">multiple platforms</a> or focus all of its efforts on one platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues. </p> <p>On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to <a href="/resources/5-ways-to-increase-website-traffic/">increase website traffic</a> to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including <a href="/resources/what-is-a-blog/">blogs</a>, landing pages, and more. </p> <p>The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the two. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.</p> <h2 id="heading+why+is+digital+marketing+important%3f">Why is digital marketing important?</h2> <p>Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5.45 billion internet users globally as of <a href="https://www.statista.com/statistics/617136/digital-population-worldwide/">July 2024</a>.</p> <p>From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses. </p> </section> <aside id="ty2KbQgKeGlFEU3aAPkNk" class="helpArticle__section-spacing" data-module-id="inlineArticleCta" data-entry-id="ty2KbQgKeGlFEU3aAPkNk"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/3gWLjxkCjr95PlgjZaEqg5/08f3bac17025733fc13d7f8e1ea9a5ac/digital_marketing_graphic_-2.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/3gWLjxkCjr95PlgjZaEqg5/08f3bac17025733fc13d7f8e1ea9a5ac/digital_marketing_graphic_-2.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/3gWLjxkCjr95PlgjZaEqg5/08f3bac17025733fc13d7f8e1ea9a5ac/digital_marketing_graphic_-2.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/3gWLjxkCjr95PlgjZaEqg5/08f3bac17025733fc13d7f8e1ea9a5ac/digital_marketing_graphic_-2.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3gWLjxkCjr95PlgjZaEqg5/08f3bac17025733fc13d7f8e1ea9a5ac/digital_marketing_graphic_-2.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3gWLjxkCjr95PlgjZaEqg5/08f3bac17025733fc13d7f8e1ea9a5ac/digital_marketing_graphic_-2.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/3gWLjxkCjr95PlgjZaEqg5/08f3bac17025733fc13d7f8e1ea9a5ac/digital_marketing_graphic_-2.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="B2b vs B2c" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="B2B versus B2C digital marketing"> <div> <p class="h5">B2B versus B2C digital marketing</p> </div> </div> </div> </aside> <section class="helpArticle__section normalize fs-unmask" id="" data-module-id="articleText" data-entry-id="1Z1AAsPbjkIO1dV25qDF3b"> <p>Digital marketing strategies work for <a href="/resources/business-to-business-marketing/">B2B</a> (business to business) as well as B2C (business to consumer) companies, but best practices differ significantly between the two. Here's a closer look at how digital marketing is used in B2B and B2C marketing strategies: </p> <ul> <li><strong>B2B clients tend to have longer decision-making processes, and thus longer sales funnels</strong>. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. </li> <li><strong>B2B transactions are usually based on logic and evidence</strong>, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.</li> <li><strong>B2B decisions tend to need more than 1 person's input</strong>. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand. </li> </ul> <p>Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.</p> <p>Take a look at your current audience to create well-informed and targeted online marketing campaigns. Doing so ensures your marketing efforts are effective and you can capture the attention of potential customers.</p> </section> <section class="helpArticle__section normalize fs-unmask" id="Types_of_digital_marketing" data-module-id="articleText" data-entry-id="1BpDrRHFt355mGnEYFDpvz" data-context-text="Types of digital marketing"> <h2 class="h2"> Types of digital marketing </h2> <p>There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of <a href="/resources/types-of-marketing/">types of digital marketing</a> tactics.</p> <h3 id="heading+search+engine+optimization">Search engine optimization</h3> <p>Search engine optimization, or <a href="/marketing-glossary/seo/">SEO</a>, is technically a marketing tool rather than a form of marketing in itself. It is often called "an art and a science."</p> <p>The "science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a <a href="/marketing-glossary/serp/">search engine results page (SERP)</a>. </p> <p>Today, the most important elements to consider when optimizing a web page for search engines include:</p> <ul> <li>Quality and uniqueness of content</li> <li>Optimization of key elements for the targeted keyword (URL, title tag, H1, sub headlines) </li> <li>Level of user engagement (time on page, bounce rate)</li> <li>Number and quality of <a href="/marketing-glossary/backlinks/">backlinks</a></li> <li>Internal linking</li> </ul> <p>In addition to the elements above, you need to prioritize <a href="/resources/technical-seo/">technical SEO</a>, which is all the back-end components of your site. This includes mobile-friendliness and loading times. Improving your technical SEO can help search engines better navigate and crawl your site.</p> <p>The strategic use of these factors makes search engine optimization a science, but the unpredictability involved makes it an "art" that often requires experienced SEO professionals.</p> <p>Ultimately, the goal is to rank at or near the top of the first page of a search engine’s result page or in Google's <a href="/resources/google-sge-ai-overviews/">AI Overviews</a>. This ensures that those searching for a specific query related to your brand can easily find your products or services. While there are many search engines, digital marketers often focus on Google since it's a global leader in the search engine market.</p> <p>Google and other search engines change their algorithm <a href="https://seo-hacker.com/google-updates-everyday/">almost constantly</a>, so SEO is a never-ending progress. And your competitors most likely also invest in SEO. What you can do is closely monitor your page's performance and make adjustments as needed. </p> <h3 id="heading+content+marketing">Content marketing</h3> <p>As mentioned, the quality of your content is a key component of an optimized page. As a result, SEO is a major factor in <a href="/marketing-glossary/content-marketing/">content marketing</a>, a strategy based on the distribution of relevant and valuable content to a <a href="/marketing-glossary/target-audience/">target audience</a>.</p> <p>As in any marketing strategy, the goal of content marketing is to <a href="/resources/what-is-lead-generation/">attract leads</a> that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material, such as:</p> <ul> <li>Blog posts</li> <li>E-books</li> <li>Newsletters</li> <li>Video or audio transcripts</li> <li>Whitepapers</li> <li>Infographics</li> </ul> <p><a href="https://www.siegemedia.com/strategy/content-marketing-statistics">Content marketing matters</a>, and there are plenty of stats to prove it:</p> <ul> <li>84% of consumers expect companies to produce entertaining and helpful content experiences</li> <li>62% of companies that have at least 5,000 employees produce content daily</li> <li>92% of marketers believe that their company values content as an important asset </li> </ul> <p>As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.</p> <p>To create effective content that’s highly relevant and engaging, it’s important to identify your audience. Who are you ultimately trying to reach with your content marketing efforts? Once you have a better grasp of your audience, you can determine the type of content you'll create. You can use many formats of content in your content marketing, including videos, blog posts, printable worksheets, and more.</p> <p>Regardless of which content you create, it’s a good idea to follow content marketing best practices. This means making content that’s grammatically correct, free of errors, easy to understand, relevant, and interesting. Your content should also funnel readers to the next stage in the pipeline, whether that’s a free consultation with a sales representative or a signup page.</p> <h3 id="heading+social+media+marketing">Social media marketing</h3> <p>Social media marketing means <a href="/resources/5-ways-to-increase-website-traffic/">driving traffic</a> and <a href="/resources/set-your-brand-apart/">brand awareness</a> by engaging people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile. </p> <p>The most popular digital platforms for social media marketing are <a href="/marketing-glossary/facebook-ads/">Facebook</a>, X, and <a href="/marketing-glossary/instagram-ads/">Instagram</a>, with LinkedIn and <a href="/marketing-glossary/youtube-advertising/">YouTube</a> not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new leads for your FinTech startup, <a href="/resources/linkedin-lead-generation/">targeting your audience on LinkedIn</a> is a good idea since industry professionals are active on the platform. On the other hand, running social media ads on Instagram may be better for your brand if you run a B2C focused on younger consumers. </p> <p>Because social media marketing involves active audience participation, it has become a popular way of getting attention. Social media marketing offers built-in engagement <a href="/marketing-glossary/marketing-analytics/">metrics</a>, which are extremely useful in helping you to understand how well you're <a href="/resources/7-ways-to-grow-your-audience/">reaching your audience</a>. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your <a href="/features/website-builder/">website</a>. </p> <p>Direct purchase may not even be a <a href="/resources/how-to-market-on-social-media/">goal of your social media marketing strategy</a>. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or <a href="/resources/product-market-fit/">offer products and services not appropriate for impulse buys</a>. It all depends on your company's social media marketing goals. </p> <p>To create an effective social media marketing strategy, it’s crucial to follow best practices. Here are a few of the most important social media marketing best practices:</p> <ul> <li>Craft high-quality and engaging content</li> <li>Reply to comments and questions in a professional manner</li> <li>Create a social media posting schedule </li> <li>Post at the right time</li> <li>Hire social media managers to support your marketing efforts</li> <li>Know your audience and which social media channels they’re most active on</li> </ul> <p>To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our <a href="/resources/free-social-media-management-tools/">free social media management tools</a> versus others. </p> <h3 id="heading+pay-per-click+marketing">Pay-per-click marketing</h3> <p>Pay-per-click, or PPC, is a form of digital marketing in which you pay a fee every time someone clicks on your digital ads. So, instead of paying a set amount to constantly run targeted ads on online marketing channels, you only pay for the ads individuals interact with. How and when people see your ad is a bit more complicated. </p> <p>One of the most common types of PPC is search engine advertising, and because Google is the most popular search engine, many businesses use Google Ads for this purpose. When a spot is available on a <a href="/marketing-glossary/serp/">search engine results page</a>, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:</p> <ul> <li>Ad quality</li> <li>Keyword relevance</li> <li><a href="/marketing-glossary/landing-pages/">Landing page</a> quality</li> <li>Bid amount</li> </ul> <p>PPC ads are then placed at the top of search engine result pages based on the factors above whenever a person searches for a specific query. </p> <p>Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.</p> <p>Whatever you choose as your target conversions, you can track them via your chosen digital marketing channels to see how your campaign is doing.</p> <h3 id="heading+affiliate+marketing">Affiliate marketing</h3> <p><a href="/resources/what-is-affiliate-marketing/">Affiliate marketing</a> is a digital marketing tactic that lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.</p> <p>It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make.</p> <p>Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.</p> <p>Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use digital channels designed to connect affiliates with retailers, or you can start or join a single-retailer program. </p> <p>If you're a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You'll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing tools and pre-made materials.</p> <h3 id="heading+native+advertising">Native advertising</h3> <p>Native advertising is digital marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. </p> <p>Native advertising was created in reaction to the cynicism of today's consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it. </p> <p>A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the "ad" aspect.</p> <p>It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising.</p> <p>When your consumers know exactly what they're getting, they'll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.</p> <h3 id="heading+influencer+marketing">Influencer marketing</h3> <p>Like affiliate marketing, influencer marketing relies on working with an influencer–an individual with a large following, such as a celebrity, industry expert, or content creator–in exchange for exposure. In many cases, these influencers will endorse your products or services to their followers on several social media channels. </p> <p>Influencer marketing works well for B2B and B2C companies who want to reach new audiences. However, it’s important to partner with reputable influencers since they’re essentially representing your brand. The wrong influencer can tarnish the trust consumers have with your business. </p> <h3 id="heading+marketing+automation">Marketing automation</h3> <p><a href="/marketing-glossary/marketing-automation/">Marketing automation</a> uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. As a result, you can focus on creating the strategy behind your digital marketing efforts instead of cumbersome and time-consuming processes.</p> <p>While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience.</p> <p>According to statistics:</p> <ul> <li><a href="https://www.statista.com/topics/4481/personalized-marketing/">90% of US consumers</a> find <a href="/marketing-glossary/personalized-marketing/">personalization</a> either “very” or “somewhat” appealing</li> <li><a href="https://www.statista.com/topics/4481/personalized-marketing/">81% of consumers</a> would like the brands they engage with to understand them better </li> </ul> <p>Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:</p> <ul> <li>Collect and analyze consumer information</li> <li><a href="/resources/how-to-create-campaigns-that-deliver-results/">Design targeted marketing campaigns</a></li> <li>Send and post digital marketing messages at the right times to the right audiences</li> </ul> <p>Many <a href="/solutions/marketing-automation-tools/">marketing automation tools</a> use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.</p> <p>Mailchimp's marketing automation tools ensure you can interact with your audience via behavior-based automations, transactional emails, date-based automations, and more. </p> <h3 id="heading+email+marketing">Email marketing</h3> <p>The concept of <a href="/marketing-glossary/email-marketing/">email marketing</a> is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an email marketing provider that offers the following is crucial:</p> <ul> <li>Individualizes the content, both in the body and in the subject line</li> <li>An <a href="/resources/email-signature-formats/">email signature</a> that offers a clear unsubscribe option </li> <li>Both, transactional and promotional emails </li> </ul> <p>You want your prospects to see your campaign as a valued service, not just as a promotional tool. </p> <p>Email marketing is a proven, effective technique all on its own, but it can be even better if you incorporate other digital marketing techniques such as marketing automation, which lets you <a href="/marketing-glossary/audience-segmentation/">segment</a> and schedule your emails so that they meet your customer's needs more effectively.</p> <p>If you’re considering email marketing, here are a few tips that can help you craft great email marketing campaigns: </p> <ul> <li>Segment your audience to send relevant campaigns to the right people</li> <li>Ensure emails look good on mobile devices</li> <li>Create a campaign schedule </li> <li>Run A/B tests </li> </ul> <h3 id="heading+mobile+marketing">Mobile marketing</h3> <p>Mobile marketing is a digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. This can be via SMS and MMS messages, social media notifications, mobile app alerts, and more. </p> <p>It’s crucial to ensure that all content is optimized for mobile devices. According to the Pew Research Center, <a href="https://www.pewresearch.org/internet/fact-sheet/mobile/">Nine-in-ten Americans own a smartphone</a>, so your marketing efforts can go a long way when you create content for computer and mobile screens.</p> </section> <aside id="79IdpCAEli6eea8ITiNxo1" class="helpArticle__section-spacing" data-module-id="inlineArticleCta" data-entry-id="79IdpCAEli6eea8ITiNxo1"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/5qFcbUDviWtk0U0jONyYLG/cc293aac744a5c228e41341cdd85f9da/digital_marketing_graphic_-3.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/5qFcbUDviWtk0U0jONyYLG/cc293aac744a5c228e41341cdd85f9da/digital_marketing_graphic_-3.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/5qFcbUDviWtk0U0jONyYLG/cc293aac744a5c228e41341cdd85f9da/digital_marketing_graphic_-3.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/5qFcbUDviWtk0U0jONyYLG/cc293aac744a5c228e41341cdd85f9da/digital_marketing_graphic_-3.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5qFcbUDviWtk0U0jONyYLG/cc293aac744a5c228e41341cdd85f9da/digital_marketing_graphic_-3.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/5qFcbUDviWtk0U0jONyYLG/cc293aac744a5c228e41341cdd85f9da/digital_marketing_graphic_-3.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/5qFcbUDviWtk0U0jONyYLG/cc293aac744a5c228e41341cdd85f9da/digital_marketing_graphic_-3.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="digital marketing metrics" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="The benefits of digital marketing"> <div> <p class="h5">The benefits of digital marketing</p> </div> </div> </div> </aside> <section class="helpArticle__section normalize fs-unmask" id="" data-module-id="articleText" data-entry-id="7pZMHwn8MTU87IgWhWxrXt"> <p>Digital marketing has become prominent largely because it reaches such a wide audience of people. However, it also offers a <a href="https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-digital-marketing">number of other advantages</a> that can boost your marketing efforts. These are a few of the benefits of digital marketing.</p> <h3 id="heading+a+broad+geographic+reach">A broad geographic reach</h3> <p>When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach and connect with a larger audience across different digital channels.</p> <h3 id="heading+cost+efficiency">Cost efficiency</h3> <p>Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.</p> <p>With digital marketing, you can create just one content piece that draws visitors to your blog as long as it's active. You can create an email marketing campaign that delivers messages to targeted customer lists on a schedule, and it's easy to change that schedule or the content if you need to do so. </p> <p>When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.</p> <h3 id="heading+quantifiable+results">Quantifiable results</h3> <p>To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy?</p> <p>There's always the traditional option of asking each customer, “How did you find us?"</p> <p>Unfortunately, that doesn't work in all industries. Many companies don't get to have one-on-one conversations with their customers, and surveys don't always get complete results. </p> <p>With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases. </p> <h3 id="heading+easier+personalization">Easier personalization</h3> <p>Digital marketing allows you to <a href="/crm/what-is-crm/">gather customer data</a> in a way that offline marketing can't. Data collected digitally tends to be much more precise and specific.</p> <p>Imagine you offer financial services and want to send out special offers to internet users people who have looked at your products. You know you'll get better results if you target the offer to the person's interest, so you decide to prepare 2 campaigns. One is for young families who have looked at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plans. </p> <p>How do you gather all of that data without automated tracking? How many phone records would you have to go through? How many customer profiles? And how do you know who has or hasn't read the brochure you sent out?</p> <p>With digital marketing, all of this information is already at your fingertips. </p> <h3 id="heading+more+connection+with+customers">More connection with customers</h3> <p>Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.</p> <p>Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more <a href="/marketing-glossary/product-differentiation/">buzz surrounding your product or service</a>, as well as increased visibility every time someone joins the conversation.</p> <p>Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand's story. That sense of ownership can create a strong sense of <a href="/resources/build-brand-loyalty/">brand loyalty</a>.</p> <h3 id="heading+easy+and+convenient+conversions">Easy and convenient conversions</h3> <p>Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. But how often does someone have the time to reach out to a company while they're doing the dishes, driving down the highway, or updating records at work?</p> <p>With digital marketing, they can click a link or save a <a href="/resources/how-to-write-blog-post/">blog post</a> and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.</p> <h2 id="heading+how+to+create+a+digital+marketing+strategy">How to create a digital marketing strategy</h2> <p>For many small businesses and beginner digital marketers, getting started with digital marketing can be difficult. However, you can create an effective digital marketing strategy to increase brand awareness, engagement, and sales by using the following steps as your starting point.</p> <h3 id="heading+set+smart+goals">Set SMART goals</h3> <p>Setting specific, measurable, achievable, relevant, and timely (SMART) goals is crucial for any marketing strategy. While there are many goals you may want to achieve, try to focus on the ones that will propel your strategy forward instead of causing it to remain stagnant.</p> <h3 id="heading+identify+your+audience">Identify your audience</h3> <p>Before starting any marketing campaign, it’s best to identify your target audience. Your target audience is the group of people you want your campaign to reach based on similar attributes, such as age, gender, demographic, or purchasing behavior. Having a good understanding of your target audience can help you determine which digital marketing channels to use and the information to include in your campaigns.</p> <h3 id="heading+create+a+budget">Create a budget</h3> <p>A budget ensures you’re spending your money effectively towards your goals instead of overspending on digital marketing channels that may not provide the desired results. Consider your SMART goals and the digital channel you’re planning to use to create a budget.</p> <h3 id="heading+select+your+digital+marketing+channels">Select your digital marketing channels</h3> <p>From content marketing to PPC campaigns and more, there are many digital marketing channels you can use to your advantage. Which digital marketing channels you use often depends on your goals, audience, and budget.</p> <h3 id="heading+refine+your+marketing+efforts">Refine your marketing efforts</h3> <p>Make sure to analyze your campaign's data to identify what was done well and areas for improvement once the campaign is over. This allows you to create even better campaigns in the future. With the help of digital technologies and software, you can obtain this data in an easy-to-view dashboard. Mailchimp’s digital marketing analytics reports will help you keep track of all your marketing campaigns in one centralized location.</p> <h2 id="heading+digital+marketing+creates+growth">Digital marketing creates growth</h2> <p>Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.</p> <p><strong>In our <a href="/resources/">Marketing Library</a>, you can find numerous articles on all aspects of digital marketing.</strong></p> </section> </div> </div> </div> </div> <div class="p23Headliner module backgroundBrandYellow fs-unmask" id="46BkvIrJoqhVYZSlGAn5N4" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="46BkvIrJoqhVYZSlGAn5N4" data-context-text="Take your business to the next level"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Take your business to the next level</h2> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaPrimary" href="/pricing/marketing/"> Start Today </a> </div> </div> </div> </div> </main> <footer class="globalFooter__storefront layout--halfMargin backgroundParsnip fs-unmask" data-module-id="globalFooter" data-entry-id="3ifwtebV3iMWMUOWm4uUYefooter"> <div class="related_links layout content content--8of8-medium content--12of16-large"> <ul class="related_links__list flex flex--columns-2-medium flex--columns-4-large"> <li class="related_links__list__listItem"> <h3 class="footerItemColumn__heading related_links__list__listItem__item copy" data-context-text="Related links"> <p>Related Links:</p> </h3> </li> <li class="related_links__list__listItem"> <div class="footerItem related_links__list__listItem__item" data-context-text="How Small Business are Finding New Ways to Grow"> <a class="cta" href="https://mailchimp.com/resources/marketing-strategies-small-business/">How Small Business are Finding New Ways to Grow</a> </div> </li><li class="related_links__list__listItem"> <div class="footerItem related_links__list__listItem__item" data-context-text="9 Types of Marketing to Promote Your Business"> <a class="cta" href="https://mailchimp.com/resources/types-of-marketing/">9 Types of Marketing to Promote Your Business</a> </div> </li><li class="related_links__list__listItem"> <div class="footerItem related_links__list__listItem__item" data-context-text="What Is Inbound Marketing?"> <a class="cta" href="https://mailchimp.com/resources/inbound-marketing/">What Is Inbound Marketing?</a> </div> </li> </ul> </div> <hr class="margin--vertical-6"> <div class="layout content content--8of8-medium contentTop"> <div class="contentBox--top"> <div class="footerItemColumn" data-context-text="Products"> <h3 class="footerItemColumn__heading copy margin--bottom-c6">Products</h3> <ul> <li class="footerItem"> <a class="cta" href="/why-mailchimp/"> Why Mailchimp? </a> </li><li class="footerItem"> <a class="cta" href="/whats-new/"> Product Updates </a> </li><li class="footerItem"> <a class="cta" href="/features/email/"> Email Marketing </a> </li><li class="footerItem"> <a class="cta" href="/features/website-builder/"> Websites </a> </li><li class="footerItem"> <a class="cta" href="/features/transactional-email/" aria-label="Transactional Email"> Transactional Email </a> </li><li class="footerItem"> <a class="cta" href="/resources/mailchimp-comparisons/"> How We Compare </a> </li><li class="footerItem"> <a class="cta" href="/gdpr/"> GDPR Compliance </a> </li><li class="footerItem"> <a class="cta" href="/about/security/"> Security </a> </li><li class="footerItem"> <a class="cta" href="https://status.mailchimp.com/"> Status </a> </li><li class="footerItem"> <a class="cta" href="/features/mailchimp-mobile/"> Mobile App </a> </li> </ul> </div> <div class="footerItemColumn" data-context-text="Resources"> <h3 class="footerItemColumn__heading copy margin--bottom-c6">Resources</h3> <ul> <li class="footerItem"> <a class="cta" href="/resources/" aria-label="Marketing Library"> Marketing Library </a> </li><li class="footerItem"> <a class="cta" href="/resources/free-marketing-features-overview/" aria-label="Free Marketing Tools"> Free Marketing Tools </a> </li><li class="footerItem"> <a class="cta" href="/marketing-glossary/"> Marketing Glossary </a> </li><li class="footerItem"> <a class="cta" href="/integrations/"> Integrations Directory </a> </li> </ul> </div> <div class="footerItemColumn" data-context-text="Community"> <h3 class="footerItemColumn__heading copy margin--bottom-c6">Community</h3> <ul> <li class="footerItem"> <a class="cta" href="/andco/"> Agencies & Freelancers </a> </li><li class="footerItem"> <a class="cta" href="https://mailchimp.com/developer/"> Developers </a> </li><li class="footerItem"> <a class="cta" href="/events/" aria-label="Events"> Events </a> </li> </ul> </div> <div class="footerItemColumn" data-context-text="Company"> <h3 class="footerItemColumn__heading copy margin--bottom-c6">Company</h3> <ul> <li class="footerItem"> <a class="cta" href="/about/"> Our Story </a> </li><li class="footerItem"> <a class="cta" href="/newsroom/"> Newsroom </a> </li><li class="footerItem"> <a class="cta" href="https://mailchimp.com/givewhereyoulive" target="_blank" rel="noopener noreferrer" aria-label="Give Where You Live"> Give Where You Live </a> </li><li class="footerItem"> <a class="cta" href="/jobs/"> Careers </a> </li><li class="footerItem"> <a class="cta" href="https://www.intuit.com/accessibility/" target="_blank" rel="noopener noreferrer"> Accessibility </a> </li> </ul> </div> <div class="footerItemColumn" data-context-text="Help"> <h3 class="footerItemColumn__heading copy margin--bottom-c6">Help</h3> <ul> <li class="footerItem"> <a class="cta" href="/contact/"> Contact Us </a> </li><li class="footerItem"> <a class="cta" href="/experts/"> Hire an Expert </a> </li><li class="footerItem"> <a class="cta" href="/help/" aria-label="Help Center"> Help Center </a> </li><li class="footerItem"> <a class="cta" href="https://mailchimp.com/sales/" aria-label="Talk to Sales"> Talk to Sales </a> </li> </ul> </div> <div class="footerItemColumn"> <ul> <li class="footerItem"> <div class="globalNav__brandMoment" data-context-text="Check it out"> <a href="https://mailchimp.com/presents/"> <img src="https://eep.io/images/yzco4xsimv0y/73ZAoe8O3Y7SXQLeCNTq5u/8ddf1f63b4abdf7f67149d3a9d74a0bd/MCP.svg?w=260&q=70" srcset="https://eep.io/images/yzco4xsimv0y/73ZAoe8O3Y7SXQLeCNTq5u/8ddf1f63b4abdf7f67149d3a9d74a0bd/MCP.svg?w=260&q=70 260w, https://eep.io/images/yzco4xsimv0y/73ZAoe8O3Y7SXQLeCNTq5u/8ddf1f63b4abdf7f67149d3a9d74a0bd/MCP.svg?w=520&q=70 520w" sizes="260px" loading="lazy" alt="Visit Mailchimp Presents" width="289" height="54"> </a> <p class="copy-regular"> Films, podcasts, and original series that celebrate the entrepreneurial spirit. </p> <p class="margin--top-c3"> <a class="ctaArrow cta--small" href="https://mailchimp.com/presents/"> Check it out </a> </p></div> </li> </ul> </div> </div> </div> <hr class="hr margin--vertical-3"> <div class="layout content contentBottom"> <div class="flex flex--middle flex--center contentBox--bottom"> <ul class="coBrandedLinks" aria-label="Other Intuit Brands"> <li class="coBrandedLinks__intuit"> <a href="https://www.intuit.com/" aria-label="Intuit" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"click", "label":"image_link: intuit" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"context click", "label":"image_link: intuit" }, this)" rel="noopener noreferrer"> <svg class="brandLogoIntuit" width="80" height="16" viewbox="0 0 80 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M33.6468 4V16H29.5807V4H24.7014V0H38.526V4H33.6468Z" fill="#241C15"></path> <path d="M14.9428 0C19.0544 0 22.2618 2.8 22.2618 6.8V16H18.1957V7.2C18.1957 5.13548 16.7997 3.8 14.9428 3.8C13.086 3.8 11.69 5.13548 11.69 7.2V16H7.62389V6.8C7.62389 2.8 10.8312 0 14.9428 0Z" fill="#241C15"></path> <path d="M0 0H4.06607V16H0V0Z" fill="#241C15"></path> <path d="M75.1207 4V16H71.0546V4H66.1753V0H80V4H75.1207Z" fill="#241C15"></path> <path d="M48.3863 16C52.4979 16 55.7052 13.2 55.7052 9.2V0H51.6391V8.8C51.6391 10.8645 50.2431 12.2 48.3863 12.2C46.5294 12.2 45.1334 10.8645 45.1334 8.8V0H41.0673V9.2C41.0673 13.2 44.2746 16 48.3863 16Z" fill="#241C15"></path> <path d="M59.3647 0H63.4307V16H59.3647V0Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__turbotax"> <a href="https://turbotax.intuit.com/" aria-label="Turbo Tax" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"click", "label":"image_link: turbotax" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"context click", "label":"image_link: turbotax" }, this)" rel="noopener noreferrer"> <svg class="brandLogoTurboTax" width="76" height="17" viewbox="0 0 76 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_circle" d="M8.00927 16.0188C12.4327 16.0188 16.0187 12.4327 16.0187 8.00935C16.0187 3.58591 12.4327 0 8.00927 0C3.58582 0 0 3.58591 0 8.00935C0 12.4327 3.58582 16.0188 8.00927 16.0188Z" fill="#241C15"></path> <path class="svg_logo" d="M6.23265 10.9302C5.29702 10.2664 4.41829 9.55843 3.5712 8.79987C3.26156 9.46361 2.99611 10.1716 2.73047 10.886C4.06429 12.0364 5.87865 13.326 7.12392 14.0783C8.71683 9.95668 11.2077 7.24476 13.5972 5.34199C13.2874 4.67823 12.8892 4.09665 12.3517 3.61621C9.8232 5.56325 7.7372 8.04759 6.23265 10.9302Z" fill="white"></path> <path class="svg_text" d="M17.9844 8.35697V6.91568H19.2484V4.82324H21.0251V6.91568H22.8331V8.35697H21.0251V11.7137C21.0251 12.3648 21.1771 12.8262 21.9727 12.8262C22.2131 12.8262 22.5354 12.7757 22.7385 12.6746L22.802 14.0905C22.4856 14.2107 21.9989 14.2865 21.6004 14.2865C19.6854 14.2865 19.2484 13.1108 19.2484 11.7326V8.36328H17.9844V8.35697Z" fill="#241C15"></path> <path class="svg_text" d="M30.4119 14.1346H28.6986V12.9715H28.6737C28.3574 13.6984 27.4983 14.337 26.4299 14.337C24.5523 14.337 23.7617 12.8956 23.7617 11.4164V6.89648H25.5634V10.9043C25.5634 11.7577 25.7601 12.8324 26.9168 12.8324C28.0735 12.8324 28.6039 11.8399 28.6039 10.879V6.90912H30.4119V14.1346Z" fill="#241C15"></path> <path class="svg_text" d="M33.9652 6.90926V8.11035H33.9912C34.3836 7.28223 35.1543 6.69434 36.0956 6.69434C36.2351 6.69434 36.4118 6.70699 36.5327 6.74492V8.40115C36.2923 8.33794 36.1403 8.32528 35.9698 8.32528C34.3449 8.32528 34.0287 9.7413 34.0287 10.266V14.1349H32.2207V6.90926H33.9589H33.9652Z" fill="#241C15"></path> <path class="svg_text" d="M39.2497 2.75586V7.8257H39.2995C39.6732 7.35791 40.4003 6.70048 41.7275 6.70048C43.7883 6.70048 45.2364 8.35671 45.2364 10.4934C45.2364 12.63 43.8828 14.3495 41.6828 14.3495C40.6717 14.3495 39.6917 13.8817 39.205 13.0599H39.1801V14.1471H37.4668V2.75586H39.2559H39.2497ZM41.3166 8.17339C39.9893 8.17339 39.1924 9.39344 39.1924 10.5187C39.1924 11.6438 39.9955 12.8387 41.3166 12.8387C42.7199 12.8387 43.3961 11.6249 43.3961 10.4934C43.3961 9.36182 42.7199 8.17339 41.3166 8.17339Z" fill="#241C15"></path> <path class="svg_text" d="M50.1685 6.70068C52.3491 6.70068 54.1 8.21785 54.1 10.4936C54.1 12.7694 52.3491 14.3497 50.1685 14.3497C47.9871 14.3497 46.2363 12.7694 46.2363 10.4936C46.2363 8.21785 47.9809 6.70068 50.1685 6.70068ZM50.1685 12.8389C51.5963 12.8389 52.26 11.6251 52.26 10.4936C52.26 9.36203 51.5963 8.17359 50.1685 8.17359C48.7391 8.17359 48.0754 9.36203 48.0754 10.4936C48.0754 11.6251 48.7391 12.8389 50.1685 12.8389Z" fill="#241C15"></path> <path class="svg_text" d="M54.5234 8.35697V6.91568H55.7871V4.82324H57.5634V6.91568H59.3725V8.35697H57.5634V11.7137C57.5634 12.3648 57.7162 12.8262 58.5125 12.8262C58.7525 12.8262 59.0743 12.7757 59.278 12.6746L59.3398 14.0905C59.0253 14.2107 58.538 14.2865 58.1398 14.2865C56.2253 14.2865 55.7871 13.1108 55.7871 11.7326V8.36328H54.5234V8.35697Z" fill="#241C15"></path> <path class="svg_text" d="M65.0098 13.2118H64.9589C64.5989 13.8503 63.7461 14.3118 62.7152 14.3118C61.5516 14.3118 60.0098 13.7554 60.0098 12.0676C60.0098 9.91197 62.7152 9.61488 64.9789 9.61488V9.43786C64.9789 8.54654 64.2261 8.11035 63.3225 8.11035C62.557 8.11035 61.8189 8.47068 61.3552 8.93846L60.4207 7.83854C61.237 7.08626 62.3734 6.69434 63.4734 6.69434C66.0643 6.69434 66.6916 8.28735 66.6916 9.73497V14.1285H65.0025V13.2118H65.0098ZM64.9843 10.8412H64.5789C63.4352 10.8412 61.8243 10.9803 61.8243 12.0424C61.8243 12.7314 62.4752 12.9463 63.0879 12.9463C64.3261 12.9463 64.9898 12.2446 64.9898 11.0941V10.8412H64.9843Z" fill="#241C15"></path> <path class="svg_text" d="M70.4546 10.2975L67.8492 6.91553H70.0164L71.5855 9.15966L73.1964 6.91553H75.2783L72.6855 10.2975L75.6383 14.1346H73.4437L71.5655 11.5049L69.6637 14.1346H67.5273L70.4601 10.2975H70.4546Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__creditkarma"> <a href="https://www.creditkarma.com/" aria-label="Credit Karma" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"click", "label":"image_link: credit karma" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"context click", "label":"image_link: credit karma" }, this)" rel="noopener noreferrer"> <svg class="brandLogoCreditKarma" width="98" height="17" viewbox="0 0 98 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_text" d="M24.5309 7.93361C23.9636 7.23288 22.8745 6.81543 21.8309 6.81543C19.7291 6.81543 18 8.27652 18 10.6023C18 12.9878 19.76 14.3892 21.8764 14.3892C22.9345 14.3892 23.9182 14.0314 24.5146 13.3903L23.3964 12.2572C23.0545 12.6747 22.4436 12.8983 21.8909 12.8983C20.5345 12.8983 19.8636 11.7205 19.8636 10.6023C19.8636 9.48416 20.52 8.30634 21.8309 8.30634C22.4127 8.30634 23.0236 8.60452 23.3073 9.00707L24.5309 7.93361Z" fill="#241C15"></path> <path class="svg_text" d="M25.5156 14.1805H27.3047V10.3489C27.3047 9.82707 27.6174 8.42561 29.2265 8.42561C29.392 8.42561 29.5411 8.44052 29.7793 8.50016V6.86016C29.6593 6.83034 29.4811 6.81543 29.3465 6.81543C28.4065 6.81543 27.6465 7.39688 27.2593 8.21688H27.2302V7.02416H25.5156V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M31.875 9.8867C31.9496 8.88779 32.7987 8.15725 33.8569 8.15725C35.0205 8.15725 35.5423 8.96234 35.5423 9.8867H31.875ZM37.3314 10.6918C37.3314 8.11252 35.8696 6.81543 33.8714 6.81543C31.7096 6.81543 30.0859 8.33616 30.0859 10.6471C30.0859 12.9729 31.7259 14.3892 33.9314 14.3892C35.2878 14.3892 36.3023 13.9122 37.0023 12.958L35.8096 12.0038C35.4078 12.5703 34.8114 12.9282 33.9169 12.9282C32.8732 12.9282 31.9496 12.1827 31.875 11.1689H37.3169C37.3314 11.0049 37.3314 10.8558 37.3314 10.6918Z" fill="#241C15"></path> <path class="svg_text" d="M45.9749 2.90918H44.1858V7.93354H44.1421C43.7694 7.47136 43.053 6.81536 41.7421 6.81536C39.6985 6.81536 38.2676 8.45536 38.2676 10.5725C38.2676 12.6597 39.6094 14.3892 41.7858 14.3892C42.7858 14.3892 43.7549 13.927 44.2458 13.107H44.2767V14.1805H45.9749V2.90918ZM40.0858 10.5725C40.0858 9.45427 40.7567 8.27645 42.1439 8.27645C43.4567 8.27645 44.2458 9.48409 44.2458 10.6023C44.2458 11.7205 43.4567 12.8983 42.1439 12.8983C40.7567 12.8983 40.0858 11.6906 40.0858 10.5725Z" fill="#241C15"></path> <path class="svg_text" d="M47.8152 14.1805H49.6043V7.02414H47.8152V14.1805ZM47.5625 4.59396C47.5625 5.16051 48.0389 5.66742 48.6952 5.66742C49.3516 5.66742 49.8589 5.20524 49.8589 4.59396C49.8589 3.98269 49.3516 3.52051 48.6952 3.52051C48.0389 3.52051 47.5625 4.02742 47.5625 4.59396Z" fill="#241C15"></path> <path class="svg_text" d="M52.1805 8.4553V11.7949C52.1805 13.1666 52.6132 14.3295 54.5059 14.3295C54.9096 14.3295 55.3859 14.2549 55.6986 14.1357L55.6386 12.7342C55.4314 12.8386 55.1168 12.8833 54.8786 12.8833C54.0896 12.8833 53.9405 12.4211 53.9405 11.78V8.4553H55.7296V7.02402H53.9405V4.95166H52.1805V7.02402H50.9277V8.4553H52.1805Z" fill="#241C15"></path> <path class="svg_text" d="M57.0527 14.1805H58.8418V10.5128H58.8873L61.72 14.1805H64.0909L60.7946 10.2594L63.8964 7.02409H61.6L58.8873 10.0357H58.8418V2.90918H57.0527V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M69.2927 14.1805H70.9618V9.82707C70.9618 8.39579 70.3363 6.81543 67.7709 6.81543C66.6836 6.81543 65.5491 7.20307 64.7454 7.94852L65.6691 9.03688C66.1309 8.5747 66.8618 8.21688 67.6218 8.21688C68.5163 8.21688 69.2618 8.64925 69.2618 9.52888V9.70779C67.0254 9.70779 64.3418 10.006 64.3418 12.138C64.3418 13.8078 65.8782 14.3594 67.0254 14.3594C68.04 14.3594 68.8891 13.8972 69.2473 13.2711H69.2927V14.1805ZM69.2618 11.1689C69.2618 12.302 68.6054 13.0027 67.3836 13.0027C66.7727 13.0027 66.1309 12.794 66.1309 12.1082C66.1309 11.0496 67.7272 10.9154 68.86 10.9154H69.2618V11.1689Z" fill="#241C15"></path> <path class="svg_text" d="M72.5 14.1805H74.2891V10.3489C74.2891 9.82707 74.6036 8.42561 76.2127 8.42561C76.3764 8.42561 76.5255 8.44052 76.7655 8.50016V6.86016C76.6455 6.83034 76.4673 6.81543 76.3327 6.81543C75.3927 6.81543 74.6327 7.39688 74.2455 8.21688H74.2145V7.02416H72.5V14.1805Z" fill="#241C15"></path> <path class="svg_text" d="M86.6569 6.81543C85.5842 6.81543 84.7787 7.30743 84.3006 8.17216C83.8987 7.36707 83.1678 6.81543 82.0642 6.81543C80.9169 6.81543 80.1569 7.47143 79.8442 8.17216H79.8133V7.02416H78.1133V14.1805H79.9024V10.2445C79.9024 9.29034 80.3951 8.30634 81.4678 8.30634C82.3787 8.30634 82.7951 8.97725 82.7951 9.85688V14.1805H84.5842V10.2743C84.5842 9.34997 85.046 8.30634 86.1642 8.30634C87.3133 8.30634 87.506 9.36488 87.506 10.2147V14.1805H89.2951V9.70779C89.2951 8.2467 88.5206 6.81543 86.6569 6.81543Z" fill="#241C15"></path> <path class="svg_text" d="M95.2753 14.1805H96.9462V9.82707C96.9462 8.39579 96.3189 6.81543 93.7553 6.81543C92.6662 6.81543 91.5334 7.20307 90.728 7.94852L91.6534 9.03688C92.1153 8.5747 92.8462 8.21688 93.6062 8.21688C94.5007 8.21688 95.2462 8.64925 95.2462 9.52888V9.70779C93.0098 9.70779 90.3262 10.006 90.3262 12.138C90.3262 13.8078 91.8607 14.3594 93.0098 14.3594C94.0225 14.3594 94.8734 13.8972 95.2316 13.2711H95.2753V14.1805ZM95.2462 11.1689C95.2462 12.302 94.5898 13.0027 93.368 13.0027C92.7553 13.0027 92.1153 12.794 92.1153 12.1082C92.1153 11.0496 93.7098 10.9154 94.8425 10.9154H95.2462V11.1689Z" fill="#241C15"></path> <path class="svg_circle" d="M8.0091 16.0182C12.4328 16.0182 16.0182 12.4324 16.0182 8.00909C16.0182 3.5858 12.4328 0 8.0091 0C3.58546 0 0 3.5858 0 8.00909C0 12.4324 3.58546 16.0182 8.0091 16.0182Z" fill="#241C15"></path> <path class="svg_logo" d="M3.96874 8.81211C3.96874 7.43406 4.63237 6.72608 5.70147 6.72608C6.49783 6.72608 6.99058 7.03582 7.16876 7.12433C7.30148 6.99159 7.38874 6.77033 7.38874 6.54908C7.38874 6.15084 6.94692 5.7526 5.65783 5.7526C4.14692 5.7526 2.86328 6.81458 2.86328 8.81211C2.86328 10.8096 4.01965 11.8716 5.5251 11.8716C6.45419 11.8716 7.16874 11.5619 7.38874 11.4734V10.3671C7.16874 10.5441 6.41601 10.8981 5.70147 10.8981C4.72874 10.8981 3.96874 10.1901 3.96874 8.81211ZM11.3342 8.76786C11.9978 7.97137 12.6233 7.03582 13.0651 5.84109L12.0924 5.48711C11.4724 7.17489 10.5378 8.32537 9.43056 9.26093V3.44531H8.36874V11.7452H9.43056V10.4999C9.82874 10.1901 10.1833 9.88042 10.5869 9.52642L11.5615 11.2142C11.7833 11.6125 12.136 11.8337 12.6233 11.8337C12.8888 11.8337 13.0651 11.7452 13.1106 11.7009L11.3342 8.77418V8.76786Z" fill="white"></path> </svg> </a> </li> <li class="coBrandedLinks__quickbooks"> <a href="https://quickbooks.intuit.com/" aria-label="Quickbooks" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"click", "label":"image_link: quickbooks" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"context click", "label":"image_link: quickbooks" }, this)" rel="noopener noreferrer"> <svg class="brandLogoQuickBooks" width="95" height="18" viewbox="0 0 95 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_circle" d="M8.00907 16.0187C12.4327 16.0187 16.0182 12.4328 16.0182 8.00936C16.0182 3.58593 12.4327 0 8.00907 0C3.58543 0 0 3.58593 0 8.00936C0 12.4328 3.58543 16.0187 8.00907 16.0187Z" fill="#241C15"></path> <path class="svg_logo" d="M2.23047 8.0095C2.23047 9.70366 3.60867 11.0565 5.33412 11.0565H5.77592V9.92492H5.33412C4.2723 9.92492 3.38685 9.05886 3.38685 8.0095C3.38685 6.96014 4.2723 6.09408 5.33412 6.09408H6.39594V12.0173C6.39594 12.6306 6.92685 13.1489 7.55412 13.1489V4.95621H5.33412C3.60867 4.95621 2.23047 6.30903 2.23047 8.00319V8.0095ZM10.6632 4.96254H10.2214V6.09408H10.6632C11.725 6.09408 12.6105 6.96014 12.6105 8.0095C12.6105 9.05886 11.725 9.92492 10.6632 9.92492H9.60139V4.00166C9.60139 3.38848 9.07048 2.87012 8.44503 2.87012V11.0565H10.6632C12.3886 11.0565 13.7687 9.70366 13.7687 8.0095C13.7687 6.31534 12.3886 4.96254 10.6632 4.96254Z" fill="white"></path> <path class="svg_text" d="M25.8082 17.6748H24.0082V13.1865H23.9827C23.5136 13.9008 22.5973 14.337 21.5936 14.337C19.3937 14.337 18.041 12.624 18.041 10.5505C18.041 8.47706 19.4882 6.82715 21.5555 6.82715C22.8827 6.82715 23.6918 7.4656 24.0591 8.02822H24.1027V7.03575H25.8355V17.6812H25.8227L25.8082 17.6748ZM21.9409 12.8516C23.2682 12.8516 24.0646 11.6821 24.0646 10.5758C24.0646 9.46953 23.2682 8.26844 21.9409 8.26844C20.5373 8.26844 19.8609 9.43158 19.8609 10.5442C19.8609 11.6568 20.5373 12.8516 21.9409 12.8516Z" fill="#241C15"></path> <path class="svg_text" d="M34.2427 14.1287H32.5282V12.991H32.5045C32.1882 13.7053 31.3282 14.3311 30.2609 14.3311C28.3827 14.3311 27.5918 12.915 27.5918 11.4611V7.02344H29.3936V10.9554C29.3936 11.7961 29.59 12.8455 30.7463 12.8455C31.9045 12.8455 32.4336 11.8657 32.4336 10.9238V7.02344H34.2482V14.1162L34.2427 14.1287Z" fill="#241C15"></path> <path class="svg_text" d="M36.082 7.03564H37.8984V14.1283H36.082V7.03564Z" fill="#241C15"></path> <path class="svg_text" d="M44.6286 9.00183C44.3449 8.60357 43.7249 8.31277 43.1359 8.31277C41.8086 8.31277 41.1449 9.47594 41.1449 10.5885C41.1449 11.7011 41.8213 12.8642 43.194 12.8642C43.7559 12.8642 44.3686 12.643 44.7177 12.2258L45.8431 13.3511C45.2413 13.9894 44.2431 14.3436 43.1759 14.3436C41.0377 14.3436 39.2559 12.9527 39.2559 10.5948C39.2559 8.23692 41.0068 6.84619 43.1249 6.84619C44.1795 6.84619 45.2813 7.2571 45.8486 7.95246L44.6104 9.01446L44.6286 9.00183Z" fill="#241C15"></path> <path class="svg_text" d="M46.773 2.9585H48.5803V10.0259H48.6239L51.3694 7.04219H53.6894L50.5603 10.2535L53.8912 14.1413H51.5003L48.6367 10.5064H48.593V14.1413H46.7803V2.9585H46.7676H46.773Z" fill="#241C15"></path> <path class="svg_text" d="M56.541 2.9585V7.93984H56.5901C56.9647 7.47837 57.692 6.83357 59.0192 6.83357C61.0792 6.83357 62.5265 8.45819 62.5265 10.5569C62.5265 12.6557 61.1738 14.3435 58.9738 14.3435C57.9629 14.3435 56.9829 13.882 56.4901 13.0729H56.4647V14.1349H54.752V2.9585H56.541ZM58.6083 8.27488C57.281 8.27488 56.4829 9.47597 56.4829 10.5822C56.4829 11.6885 57.281 12.858 58.6083 12.858C60.0101 12.858 60.6865 11.6632 60.6865 10.5506C60.6865 9.43804 60.0101 8.27488 58.6083 8.27488Z" fill="#241C15"></path> <path class="svg_text" d="M67.464 6.8335C69.6494 6.8335 71.3949 8.32537 71.3949 10.5569C71.3949 12.7884 69.644 14.3433 67.464 14.3433C65.2822 14.3433 63.5312 12.7884 63.5312 10.5569C63.5312 8.32537 65.2822 6.8335 67.464 6.8335ZM67.464 12.8642C68.8912 12.8642 69.5549 11.6694 69.5549 10.5569C69.5549 9.4443 68.8912 8.28113 67.464 8.28113C66.0349 8.28113 65.3712 9.4443 65.3712 10.5569C65.3712 11.6694 66.0349 12.8642 67.464 12.8642Z" fill="#241C15"></path> <path class="svg_text" d="M76.3059 6.8335C78.4877 6.8335 80.2386 8.32537 80.2386 10.5569C80.2386 12.7884 78.4877 14.3433 76.3059 14.3433C74.1259 14.3433 72.375 12.7884 72.375 10.5569C72.375 8.32537 74.1259 6.8335 76.3059 6.8335ZM76.3059 12.8642C77.7368 12.8642 78.4004 11.6694 78.4004 10.5569C78.4004 9.4443 77.7368 8.28113 76.3059 8.28113C74.8786 8.28113 74.215 9.4443 74.215 10.5569C74.215 11.6694 74.8786 12.8642 76.3059 12.8642Z" fill="#241C15"></path> <path class="svg_text" d="M81.6602 2.9585H83.4692V10.0259H83.5202L86.2638 7.04219H88.5892L85.4602 10.2535L88.7911 14.1413H86.402L83.5383 10.5064H83.4874V14.1413H81.6747V2.9585H81.6602Z" fill="#241C15"></path> <path class="svg_text" d="M93.7089 8.92591C93.3926 8.51502 92.7926 8.16102 92.1289 8.16102C91.5544 8.16102 90.9671 8.3633 90.9671 8.92591C90.9671 9.48853 91.5289 9.61495 92.5344 9.85519C93.6089 10.108 94.8726 10.5822 94.8726 11.9729C94.8726 13.705 93.4435 14.3372 91.858 14.3372C90.7453 14.3372 89.5817 13.9262 88.8926 13.1676L90.0817 12.074C90.4726 12.5734 91.1489 12.9591 91.9344 12.9591C92.458 12.9591 93.0962 12.7504 93.0962 12.1182C93.0962 11.5304 92.5344 11.3534 91.4399 11.1005C90.3653 10.8477 89.3035 10.4241 89.3035 9.09028C89.3035 7.5099 90.7508 6.8335 92.1798 6.8335C93.2162 6.8335 94.3035 7.1875 94.8926 7.91448L93.7162 8.93224V8.91961L93.7089 8.92591Z" fill="#241C15"></path> </svg> </a> </li> <li class="coBrandedLinks__mailchimp"> <a href="https://mailchimp.com/" aria-label="Mailchimp" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"click", "label":"image_link: mailchimp" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"globalFooter", "action":"context click", "label":"image_link: mailchimp" }, this)"> <svg class="brandLogoMailchimp" width="88" height="18" viewbox="0 0 88 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="svg_text" d="M30.1031 9.42531V13.9831H28.2885V9.93735C28.2885 9.07131 28.0922 7.99033 26.9285 7.99033C25.7667 7.99033 25.3303 9.05867 25.3303 10.0006V13.9831H23.5231V9.57702C23.5231 8.67938 23.0976 7.99666 22.1758 7.99666C21.0885 7.99666 20.5885 9.00178 20.5885 9.96897V13.9769H18.7812V6.68809H20.5013V7.85758H20.5249C20.8413 7.14957 21.6122 6.47949 22.7758 6.47949C23.9394 6.47949 24.634 7.04209 25.0449 7.85758C25.5322 6.97889 26.3413 6.47949 27.4285 6.47949C29.3122 6.47949 30.1031 7.93344 30.1031 9.42531Z" fill="#241C15"></path> <path class="svg_text" d="M36.4067 13.0475H36.3558C35.9958 13.6859 35.1358 14.1537 34.1049 14.1537C32.9431 14.1537 31.3867 13.5912 31.3867 11.8907C31.3867 9.71607 34.1049 9.41894 36.3685 9.41894V9.23563C36.3685 8.33798 35.6104 7.89547 34.7067 7.89547C33.934 7.89547 33.1958 8.25578 32.734 8.72991L31.7976 7.62365C32.614 6.86505 33.7576 6.4668 34.8649 6.4668C37.4613 6.4668 38.094 8.0788 38.094 9.53272V13.9641H36.4067V13.0348H36.414L36.4067 13.0475ZM36.3813 10.658H35.9704C34.8194 10.658 33.2085 10.797 33.2085 11.8716C33.2085 12.567 33.8594 12.7819 34.4794 12.7819C35.7176 12.7819 36.3813 12.074 36.3813 10.9171V10.658Z" fill="#241C15"></path> <path class="svg_text" d="M39.9219 6.68848H41.729V13.9771H39.9219V6.68848Z" fill="#241C15"></path> <path class="svg_text" d="M40.8633 5.50641C41.4705 5.50641 41.9705 5.00701 41.9705 4.39383C41.9705 3.78065 41.476 3.28125 40.8633 3.28125C40.2505 3.28125 39.7578 3.78065 39.7578 4.39383C39.7578 5.00701 40.2505 5.50641 40.8633 5.50641Z" fill="#241C15"></path> <path class="svg_text" d="M63.6698 5.54401C64.277 5.54401 64.7752 5.04463 64.7752 4.43143C64.7752 3.81825 64.2825 3.31885 63.6698 3.31885C63.0552 3.31885 62.5625 3.81825 62.5625 4.43143C62.5625 5.04463 63.0552 5.54401 63.6698 5.54401Z" fill="#241C15"></path> <path class="svg_text" d="M43.543 2.45898H45.3575V13.9388H43.543V2.45898Z" fill="#241C15"></path> <path class="svg_text" d="M52.1716 8.70466C51.888 8.29376 51.2607 7.99666 50.6734 7.99666C49.3462 7.99666 48.6771 9.19773 48.6771 10.3356C48.6771 11.4735 49.3534 12.6745 50.7244 12.6745C51.288 12.6745 51.9007 12.447 52.248 12.0171L53.3789 13.174C52.7789 13.8314 51.7807 14.1918 50.7062 14.1918C48.5625 14.1918 46.7734 12.7631 46.7734 10.3356C46.7734 7.90815 48.5243 6.47949 50.6553 6.47949C51.7171 6.47949 52.8171 6.90304 53.3862 7.61737L52.1462 8.71098L52.1662 8.69833L52.1716 8.70466Z" fill="#241C15"></path> <path class="svg_text" d="M60.9928 13.9833H59.1782V9.9754C59.1782 9.10936 58.9948 8.04734 57.8311 8.04734C56.6675 8.04734 56.1255 9.03982 56.1255 10.007V13.9894H54.3164V2.49707H56.1255V7.70598H56.1493C56.433 7.09913 57.2364 6.47329 58.311 6.47329C60.1946 6.47329 60.9855 7.92723 60.9855 9.41911V13.9833H60.9928Z" fill="#241C15"></path> <path class="svg_text" d="M62.7656 6.68799H64.5747V13.9766H62.7656V6.68799Z" fill="#241C15"></path> <path class="svg_text" d="M77.7359 9.42531V13.9831H75.9213V9.93735C75.9213 9.07131 75.725 7.99033 74.5613 7.99033C73.3995 7.99033 72.9632 9.05867 72.9632 10.0006V13.9831H71.1541V9.57702C71.1541 8.67938 70.7304 7.99666 69.8068 7.99666C68.7213 7.99666 68.2213 9.00178 68.2213 9.96897V13.9769H66.4141V6.68809H68.1322V7.85758H68.1577C68.4741 7.14957 69.245 6.47949 70.4086 6.47949C71.5722 6.47949 72.2668 7.04209 72.6777 7.85758C73.165 6.97889 73.9795 6.47949 75.0613 6.47949C76.945 6.47949 77.7359 7.93344 77.7359 9.42531Z" fill="#241C15"></path> <path class="svg_text" d="M81.283 6.68856V7.70632H81.3339C81.6939 7.13107 82.5103 6.47363 83.843 6.47363C85.9158 6.47363 87.3649 8.14883 87.3649 10.2982C87.3649 12.4475 86.0049 14.1858 83.8067 14.1858C82.7939 14.1858 81.8703 13.7307 81.4103 13.0038H81.3849V17.6183H79.5703V6.68856H81.2958H81.283ZM83.4267 7.96551C82.0921 7.96551 81.2958 9.1982 81.2958 10.3361C81.2958 11.4739 82.0994 12.6751 83.4267 12.6751C84.8358 12.6751 85.5121 11.4487 85.5121 10.3045C85.5121 9.16027 84.8358 7.96551 83.4267 7.96551Z" fill="#241C15"></path> <path class="svg_circle" d="M8.00909 16.0188C12.4328 16.0188 16.0182 12.4328 16.0182 8.00935C16.0182 3.58591 12.4328 0 8.00909 0C3.58546 0 0 3.58591 0 8.00935C0 12.4328 3.58546 16.0188 8.00909 16.0188Z" fill="#241C15"></path> <path class="svg_logo_black" d="M13.1171 9.39109C13.0456 9.30304 12.9589 9.23199 12.8656 9.18187C12.8578 9.15615 12.8495 9.12869 12.8408 9.1008C12.8307 9.06854 12.8203 9.03803 12.8107 9.0097C12.9563 8.70154 12.9449 8.43391 12.9197 8.28571C12.8809 8.03552 12.7741 7.82631 12.584 7.62624C12.3522 7.38259 11.966 7.22654 11.6583 7.13414C11.6543 6.98812 11.65 6.82206 11.6452 6.71919C11.6391 6.58189 11.6264 6.29726 11.5375 6.01003C11.4713 5.77378 11.3741 5.55715 11.2533 5.37365C11.7193 4.81443 11.9716 4.2369 11.9712 3.72126C11.9699 2.88613 11.3196 2.34652 10.3149 2.34652C9.83761 2.34652 9.29364 2.46726 8.74052 2.69652C8.74052 2.69652 8.70914 2.7096 8.66686 2.72747C8.49861 2.56271 8.27719 2.34521 8.26237 2.33257C8.00956 2.11202 7.69574 2 7.32917 2C6.89329 2 6.39204 2.16171 5.84023 2.48033C5.36425 2.75537 4.85254 3.14809 4.36044 3.61709C3.3575 4.57295 2.54896 5.71712 2.19721 6.67822C2.04639 7.09099 1.98145 7.4654 2.00455 7.791C2.03245 8.18677 2.19285 8.51847 2.46832 8.75123L2.63962 8.89637C2.58557 9.13131 2.57118 9.38019 2.5969 9.6391C2.64615 10.1303 2.89504 10.5971 3.29735 10.9537C3.62077 11.2405 4.01741 11.4266 4.41667 11.4841C4.77496 12.1994 5.32197 12.8022 6.01065 13.2372C6.75338 13.7067 7.64256 13.9695 8.58186 13.9974C8.64158 13.9991 8.70216 14 8.76188 14C9.73169 14 10.6396 13.7616 11.3876 13.3104C12.1578 12.8462 12.7475 12.1628 13.0931 11.3342C13.0944 11.3312 13.0958 11.3281 13.0966 11.3251C13.1563 11.1716 13.3512 10.6311 13.3512 10.1234C13.3512 9.75635 13.2243 9.52228 13.1171 9.39109Z" fill="#241C15"></path> <path class="svg_logo" d="M4.53927 8.22744C4.44425 8.22264 4.35664 8.23092 4.28385 8.24574C3.67537 8.36866 3.33147 8.88604 3.39903 9.55903C3.46005 10.1675 4.07594 10.681 4.64606 10.6962C4.7049 10.6975 4.76374 10.6936 4.82084 10.684C5.4376 10.579 5.59931 9.90903 5.49732 9.2513C5.38268 8.50857 4.88012 8.24661 4.53927 8.22787V8.22744ZM5.14382 9.98749C5.12116 10.0402 5.03137 10.1121 4.90322 10.1074C4.77115 10.0973 4.62426 10.0014 4.60465 9.76258C4.59463 9.64446 4.63952 9.50105 4.66654 9.42608C4.71972 9.28094 4.67177 9.12882 4.54755 9.04731C4.47476 8.99937 4.38759 8.98324 4.30216 9.00154C4.21847 9.01942 4.14698 9.06867 4.10122 9.14015C4.0633 9.19943 4.0402 9.27353 4.02756 9.31319C4.02407 9.32365 4.02145 9.33237 4.01971 9.3376C3.99181 9.41257 3.94736 9.4348 3.91684 9.43044C3.90246 9.4287 3.88285 9.41911 3.87021 9.38468C3.83577 9.29053 3.86367 9.02465 4.04107 8.82894C4.15352 8.70515 4.32962 8.64151 4.50091 8.66331C4.67918 8.68597 4.82738 8.79363 4.91848 8.96668C5.03922 9.19682 4.93155 9.43785 4.86748 9.58213C4.86051 9.59782 4.85397 9.6122 4.84874 9.62484C4.80864 9.72073 4.80646 9.80399 4.84264 9.86021C4.87053 9.90336 4.92066 9.92865 4.9795 9.92952C5.00696 9.92995 5.03224 9.92429 5.05403 9.91906C5.08585 9.91165 5.11854 9.90424 5.13859 9.92908C5.146 9.93736 5.15734 9.95611 5.14382 9.98749Z" fill="white"></path> <path class="svg_logo" d="M13.1171 9.39109C13.0456 9.30304 12.9589 9.23199 12.8656 9.18187C12.8578 9.15615 12.8495 9.12869 12.8408 9.1008C12.8307 9.06854 12.8203 9.03803 12.8107 9.0097C12.9563 8.70154 12.9449 8.43391 12.9197 8.28571C12.8809 8.03552 12.7741 7.82631 12.584 7.62624C12.3522 7.38259 11.966 7.22654 11.6583 7.13414C11.6543 6.98812 11.65 6.82206 11.6452 6.71919C11.6391 6.58189 11.6264 6.29727 11.5375 6.01003C11.4713 5.77378 11.3741 5.55715 11.2533 5.37365C11.7193 4.81443 11.9716 4.2369 11.9712 3.72126C11.9699 2.88613 11.3196 2.34652 10.3149 2.34652C9.83761 2.34652 9.29364 2.46726 8.74052 2.69652C8.73965 2.69652 8.70914 2.7096 8.66686 2.72747C8.49861 2.56271 8.27719 2.34521 8.26237 2.33257C8.00956 2.11202 7.69574 2 7.32917 2C6.89329 2 6.39204 2.16171 5.84023 2.48033C5.36425 2.75537 4.85254 3.14809 4.36044 3.61709C3.3575 4.57295 2.54896 5.71712 2.19721 6.67822C2.04639 7.09099 1.98145 7.4654 2.00455 7.791C2.03245 8.18677 2.19285 8.51847 2.46832 8.75123L2.63962 8.89637C2.58557 9.13131 2.57118 9.38019 2.5969 9.6391C2.64615 10.1303 2.89504 10.5971 3.29735 10.9537C3.62077 11.2405 4.01741 11.4266 4.41667 11.4841C4.77496 12.1994 5.32197 12.8022 6.01065 13.2372C6.75338 13.7067 7.64256 13.9695 8.58186 13.9974C8.64158 13.9991 8.70216 14 8.76188 14C9.73169 14 10.6396 13.7616 11.3876 13.3104C12.1578 12.8462 12.7475 12.1628 13.0931 11.3342C13.0944 11.3312 13.0958 11.3281 13.0966 11.3251C13.1563 11.1716 13.3512 10.6311 13.3512 10.1234C13.3512 9.75635 13.2235 9.52228 13.1162 9.39109H13.1171ZM12.7296 11.1821C12.0658 12.773 10.4814 13.6587 8.59407 13.6025C6.83445 13.5502 5.33418 12.6218 4.67732 11.1084C4.28024 11.1084 3.87096 10.9341 3.55974 10.6586C3.23197 10.3683 3.02972 9.99215 2.99006 9.59987C2.95955 9.29432 2.99703 9.01057 3.09249 8.76256L2.72374 8.45004C1.03604 7.02517 6.31489 1.15789 8.00303 2.63071C8.01174 2.63812 8.5775 3.19342 8.57881 3.19473C8.58099 3.19342 8.8909 3.06222 8.89264 3.06135C10.3733 2.44808 11.575 2.74403 11.5763 3.72257C11.5772 4.23123 11.2529 4.82445 10.7333 5.36275C10.9216 5.53754 11.0724 5.8104 11.1587 6.12248C11.2315 6.35306 11.2442 6.58712 11.2507 6.73706C11.2599 6.94454 11.2699 7.42748 11.2708 7.4362C11.2838 7.44012 11.4338 7.48153 11.4791 7.49417C11.8766 7.60575 12.1595 7.75439 12.2977 7.89953C12.4358 8.04468 12.5047 8.18503 12.5296 8.34979C12.5527 8.48273 12.5496 8.71766 12.3744 8.98006C12.3744 8.98006 12.4197 9.07857 12.4633 9.21892C12.5069 9.35883 12.5387 9.47521 12.5435 9.49265C12.7043 9.49265 12.9567 9.67745 12.9567 10.1238C12.9567 10.5701 12.7723 11.0709 12.7292 11.1825L12.7296 11.1821Z" fill="white"></path> <path class="svg_logo" d="M12.4641 9.85572C12.3791 9.80342 12.2771 9.82172 12.2771 9.82172C12.2771 9.82172 12.2309 9.50397 12.0993 9.21499C11.7096 9.52271 11.2079 9.73891 10.8257 9.84831C10.385 9.97471 9.78829 10.0719 9.12271 10.0322C8.75353 10.0026 8.50901 9.89451 8.41704 10.1931C9.26045 10.5021 10.1536 10.3696 10.1536 10.3696C10.171 10.3679 10.1862 10.3805 10.188 10.3975C10.1893 10.4115 10.181 10.4258 10.1684 10.4311C10.1684 10.4311 9.48231 10.7497 8.39306 10.4128C8.42314 10.6682 8.67246 10.7828 8.79145 10.829C8.94139 10.8874 9.10528 10.9145 9.10528 10.9145C10.4552 11.1468 11.717 10.3748 12.0012 10.1804C12.0226 10.1661 12.0365 10.1804 12.0195 10.2057C12.003 10.2306 12.0021 10.2319 11.9916 10.2454C11.6438 10.6939 10.7089 11.2135 9.49277 11.213C8.96231 11.213 8.43229 11.026 8.23746 10.7388C7.9354 10.2933 8.22264 9.64302 8.72563 9.71058C8.72607 9.71058 8.8978 9.73019 8.94618 9.73542C9.57515 9.8056 10.4857 9.71711 11.2363 9.36885C11.9228 9.05023 12.1821 8.69935 12.1433 8.4156C12.1328 8.33889 12.0984 8.25912 12.0252 8.18328C11.9018 8.06254 11.7061 7.96839 11.3762 7.87599C11.2672 7.84548 11.1931 7.82586 11.1133 7.79971C10.9717 7.75307 10.9015 7.71559 10.8858 7.44883C10.8788 7.33246 10.8584 6.92622 10.8514 6.75841C10.8383 6.4642 10.803 6.06232 10.5537 5.89669C10.4887 5.85354 10.4164 5.83262 10.3405 5.8287C10.266 5.82521 10.229 5.83872 10.2141 5.8409C10.0716 5.86487 9.98748 5.94072 9.88287 6.02833C9.57166 6.28767 9.30927 6.32995 9.01723 6.31731C8.84288 6.3099 8.65764 6.28288 8.4458 6.27024C8.4044 6.26762 8.36299 6.26544 8.32202 6.26326C7.83297 6.23842 7.30818 6.66078 7.221 7.26054C7.09983 8.09567 7.70438 8.52718 7.87873 8.78042C7.90096 8.8105 7.92668 8.85321 7.92668 8.89375C7.92668 8.94213 7.8953 8.98049 7.86435 9.01318C7.36528 9.5262 7.20575 10.3413 7.39361 11.0208C7.41715 11.1058 7.44678 11.1869 7.48209 11.2645C7.92319 12.2957 9.29227 12.7756 10.6291 12.3389C10.8082 12.2805 10.9778 12.2081 11.1373 12.1244C11.4372 11.9775 11.6996 11.7753 11.9153 11.543C12.2701 11.1721 12.4811 10.7693 12.5631 10.2729C12.6032 10.007 12.5443 9.9041 12.4641 9.85485V9.85572ZM10.6635 8.14885C10.6618 8.25869 10.5951 8.34673 10.5149 8.34542C10.4347 8.34412 10.3715 8.25389 10.3732 8.14405C10.375 8.03421 10.4417 7.94616 10.5219 7.94747C10.6021 7.94878 10.6653 8.03901 10.6635 8.14885ZM10.2961 6.84951C10.4521 6.82423 10.5275 6.98594 10.5833 7.25269C10.6208 7.43227 10.6138 7.59703 10.572 7.69249C10.5001 7.68246 10.4216 7.6829 10.3397 7.69249C10.2773 7.61316 10.2215 7.48458 10.1902 7.33464C10.1344 7.06788 10.14 6.87479 10.2961 6.84951ZM9.77303 8.28353C9.80834 8.21161 9.91687 8.19243 10.0158 8.24125C10.1143 8.28963 10.1658 8.38727 10.1304 8.45919C10.0951 8.53111 9.98661 8.55028 9.88767 8.50147C9.78916 8.45308 9.73773 8.35545 9.77303 8.28353ZM9.16194 8.20289C9.14581 8.22774 9.11138 8.22338 9.03859 8.2151C8.90652 8.19984 8.77314 8.19112 8.5709 8.26348C8.5709 8.26348 8.49724 8.29312 8.46455 8.29312C8.45496 8.29312 8.44711 8.29007 8.44057 8.28397C8.43578 8.28004 8.42968 8.27176 8.42968 8.25738C8.42968 8.22774 8.4567 8.18502 8.50029 8.14667C8.55172 8.10221 8.63192 8.05426 8.77707 8.03116C8.97713 8.00762 9.12402 8.1009 9.15802 8.15582C9.17284 8.17936 9.16674 8.19505 9.16194 8.20246V8.20289ZM8.04611 7.92742C8.01996 7.92394 8.00862 7.9126 8.00557 7.89778C7.99555 7.85158 8.06616 7.77617 8.14069 7.72125C8.36691 7.55867 8.65982 7.5238 8.90521 7.62929C9.02551 7.68028 9.1384 7.77138 9.19376 7.86161C9.22035 7.90519 9.22558 7.93875 9.20814 7.95663C9.18112 7.98496 9.11269 7.9527 9.0011 7.90345C8.88952 7.85463 8.74481 7.79971 8.57003 7.81061C8.32245 7.82586 8.10757 7.9344 8.04567 7.92742H8.04611Z" fill="white"></path> <path class="svg_logo" d="M9.74471 4.90041C9.76607 4.9052 9.77958 4.86815 9.7604 4.85769C9.47796 4.69903 9.04426 4.59137 8.73654 4.58919C8.72128 4.58919 8.713 4.57176 8.72172 4.55955C8.77489 4.48807 8.84769 4.41746 8.91437 4.36603C8.92919 4.35469 8.92048 4.33029 8.9013 4.33159C8.46325 4.35862 7.96374 4.56827 7.67693 4.76398C7.66298 4.77357 7.64468 4.76093 7.64816 4.74436C7.67039 4.6367 7.74101 4.49461 7.77762 4.42836C7.78634 4.41267 7.76934 4.39523 7.75321 4.40351C7.29162 4.63976 6.77686 5.05994 6.35842 5.54332C6.3436 5.56032 6.36539 5.58473 6.3837 5.57121C6.74504 5.30838 7.24062 5.06386 7.88964 4.90564C8.61667 4.72824 9.31668 4.80277 9.74427 4.90084L9.74471 4.90041Z" fill="white"></path> <path class="svg_logo" d="M8.1838 3.40166C8.1838 3.40166 7.72439 2.86903 7.58578 2.8298C6.73235 2.59922 4.88904 3.87066 3.71219 5.55008C3.23578 6.2296 2.55408 7.43305 2.88011 8.05198C2.92021 8.1287 3.14773 8.32571 3.26978 8.42771C3.47377 8.13088 3.80764 7.91643 4.18685 7.84277C4.66936 6.54822 5.47442 5.35568 6.54013 4.53493C7.33124 3.87502 8.18424 3.4021 8.18424 3.4021L8.1838 3.40166Z" fill="white"></path> <path class="svg_logo_black" d="M10.3365 7.68453C10.4177 7.67443 10.4953 7.67443 10.5675 7.68453C10.609 7.58837 10.6162 7.42209 10.5783 7.24149C10.5224 6.97269 10.4466 6.81012 10.2932 6.83563C10.1361 6.86112 10.1307 7.05556 10.1867 7.32435C10.2173 7.47522 10.2733 7.60484 10.3365 7.68453Z" fill="#241C15"></path> <path class="svg_logo_black" d="M8.99759 7.89736C9.1095 7.94675 9.17813 7.97916 9.2052 7.95101C9.22145 7.93294 9.21601 7.89947 9.18894 7.85538C9.13479 7.76508 9.02106 7.67316 8.90193 7.62164C8.65645 7.5154 8.36223 7.55046 8.13841 7.71408C8.06441 7.76932 7.99221 7.8453 8.00304 7.89152C8.00484 7.90638 8.01748 7.91753 8.04455 7.92125C8.10592 7.92816 8.31895 7.81874 8.56623 7.80385C8.74132 7.79323 8.88568 7.84794 8.99759 7.89736Z" fill="#241C15"></path> <path class="svg_logo_black" d="M8.7761 8.02577C8.62989 8.0486 8.55046 8.09694 8.49811 8.1421C8.45479 8.18088 8.42773 8.22338 8.42773 8.25365C8.42773 8.26799 8.43497 8.27596 8.43858 8.28022C8.4458 8.28606 8.45481 8.28926 8.46203 8.28926C8.49632 8.28926 8.56854 8.25949 8.56854 8.25949C8.7707 8.18672 8.90429 8.19521 9.03606 8.21062C9.10825 8.21912 9.14434 8.22338 9.16058 8.1984C9.16419 8.19097 9.16961 8.17556 9.15517 8.15166C9.12087 8.09589 8.97465 8.00239 8.77429 8.02629L8.7761 8.02577Z" fill="#241C15"></path> <path class="svg_logo_black" d="M9.88495 8.49798C9.98422 8.54685 10.0925 8.52773 10.1286 8.45495C10.1629 8.3827 10.1124 8.28441 10.0131 8.23556C9.91383 8.18667 9.80551 8.20579 9.77121 8.27857C9.73511 8.35084 9.78748 8.44911 9.88495 8.49798Z" fill="#241C15"></path> <path class="svg_logo_black" d="M10.5172 7.94094C10.4378 7.93934 10.371 8.02805 10.3692 8.13855C10.3674 8.24904 10.4306 8.33989 10.5118 8.34147C10.5912 8.34307 10.658 8.25436 10.6598 8.14386C10.6616 8.03337 10.5984 7.94252 10.5172 7.94094Z" fill="#241C15"></path> <path class="svg_logo_black" d="M5.1422 9.9358C5.12235 9.91084 5.08807 9.91826 5.05738 9.9257C5.03572 9.93101 5.01042 9.93687 4.98334 9.93633C4.92378 9.93527 4.87504 9.90976 4.84616 9.86673C4.81006 9.81044 4.81187 9.72596 4.85338 9.62982C4.85699 9.61707 4.86423 9.60219 4.87145 9.58678C4.93643 9.44177 5.04294 9.19845 4.92201 8.96736C4.83176 8.79313 4.68373 8.68477 4.50504 8.66193C4.33537 8.64014 4.15848 8.70389 4.04657 8.82872C3.86968 9.0258 3.8408 9.29355 3.8769 9.38811C3.88773 9.42262 3.90758 9.4322 3.92202 9.43432C3.9509 9.43856 3.99785 9.41626 4.02493 9.34082C4.02673 9.33551 4.0303 9.32701 4.03391 9.31639C4.04474 9.27654 4.06823 9.20163 4.10613 9.14214C4.15126 9.06991 4.22344 9.02049 4.30647 9.00242C4.3913 8.98385 4.47977 9.00031 4.55197 9.04866C4.67651 9.13046 4.72342 9.28346 4.67108 9.43007C4.6422 9.5055 4.59891 9.65 4.60794 9.76899C4.62779 10.0097 4.77398 10.1058 4.90755 10.1164C5.0339 10.1212 5.12417 10.049 5.14763 9.99582C5.16027 9.96449 5.14942 9.94537 5.1422 9.93738V9.9358Z" fill="#241C15"></path> <path class="svg_logo_black" d="M12.537 9.49626C12.5316 9.47874 12.5009 9.36185 12.4576 9.22056C12.4143 9.07924 12.3674 8.97992 12.3674 8.97992C12.5443 8.71588 12.5461 8.4795 12.5226 8.34562C12.4973 8.17989 12.4305 8.03804 12.2915 7.89196C12.1544 7.74588 11.871 7.59606 11.4739 7.48398C11.4288 7.47123 11.2789 7.42978 11.2663 7.42554C11.2645 7.41705 11.2555 6.93044 11.2465 6.72167C11.2393 6.5708 11.2266 6.33493 11.1544 6.10279C11.0678 5.78884 10.9161 5.51365 10.7302 5.33782C11.2483 4.79597 11.5713 4.19886 11.5713 3.68623C11.5695 2.70135 10.3692 2.40332 8.89095 3.02061C8.88914 3.02113 8.57868 3.15341 8.57688 3.15448C8.57507 3.1529 8.01007 2.59404 8.00285 2.5866C6.31518 1.105 1.04279 7.01224 2.72867 8.44709L3.09689 8.76158C3.00122 9.01125 2.9633 9.29706 2.99398 9.60462C3.03369 9.99933 3.23589 10.3781 3.5644 10.6703C3.87486 10.9481 4.28458 11.1234 4.67987 11.1234C5.33508 12.6469 6.83502 13.5819 8.59128 13.6345C10.4775 13.6909 12.0605 12.7994 12.723 11.1978C12.7663 11.0852 12.9504 10.5789 12.9504 10.1316C12.9504 9.68431 12.6977 9.49626 12.537 9.49626ZM4.82429 10.6958C4.76653 10.7059 4.70877 10.7096 4.6492 10.708C4.08063 10.6926 3.46511 10.1757 3.40554 9.56319C3.33695 8.88587 3.67992 8.36474 4.2882 8.24097C4.36221 8.2261 4.44883 8.2176 4.54269 8.22239C4.88383 8.24097 5.38564 8.50499 5.49936 9.25241C5.60224 9.91488 5.4416 10.589 4.82609 10.6952L4.82429 10.6958ZM4.18891 7.83617C3.80986 7.91055 3.47594 8.12676 3.27197 8.42531C3.15104 8.32279 2.92362 8.12463 2.88391 8.04707C2.55902 7.42394 3.23946 6.21221 3.71418 5.52801C4.89104 3.83605 6.73217 2.55632 7.58413 2.78846C7.72311 2.82776 8.18155 3.36432 8.18155 3.36432C8.18155 3.36432 7.32962 3.84083 6.53904 4.50486C5.47409 5.33092 4.67084 6.53203 4.18891 7.83512V7.83617ZM10.1653 10.4429C10.1761 10.4376 10.1869 10.4232 10.1833 10.4094C10.1833 10.3919 10.1671 10.3792 10.1508 10.3813C10.1508 10.3813 9.25735 10.5146 8.41441 10.2033C8.50827 9.90265 8.75196 10.011 9.12018 10.0413C9.78623 10.0811 10.3801 9.9834 10.8223 9.85589C11.2031 9.74539 11.7049 9.52761 12.093 9.21843C12.2248 9.50901 12.2717 9.82934 12.2717 9.82934C12.2717 9.82934 12.3728 9.81075 12.4576 9.86388C12.537 9.9138 12.5966 10.0174 12.5569 10.2846C12.4757 10.7845 12.2645 11.1903 11.9089 11.5633C11.6941 11.797 11.4324 12.001 11.1327 12.1486C10.9739 12.2331 10.8042 12.3059 10.6255 12.3648C9.28984 12.8048 7.92345 12.3213 7.48123 11.2833C7.44513 11.2052 7.41805 11.1234 7.39278 11.0379C7.20506 10.3537 7.36394 9.53292 7.86392 9.01656C7.8928 8.98363 7.92526 8.94486 7.92526 8.89598C7.92526 8.85508 7.89999 8.81204 7.87652 8.78176C7.70324 8.52676 7.09859 8.09223 7.22133 7.25182C7.30797 6.64782 7.83138 6.22233 8.32053 6.24782C8.36205 6.24994 8.40179 6.2526 8.44511 6.25471C8.6563 6.26747 8.84039 6.29456 9.01367 6.302C9.30608 6.31475 9.56782 6.27172 9.88009 6.01089C9.98478 5.9227 10.0696 5.84674 10.2104 5.8223C10.2267 5.81964 10.2627 5.80636 10.3368 5.81007C10.4126 5.81433 10.4847 5.83506 10.5497 5.87861C10.7988 6.04542 10.8331 6.45021 10.8475 6.74611C10.8548 6.91502 10.8746 7.32407 10.8819 7.44094C10.8981 7.70921 10.9667 7.74693 11.1093 7.7942C11.1887 7.82076 11.2627 7.84043 11.371 7.87124C11.7013 7.96474 11.8962 8.05929 12.019 8.18094C12.093 8.2569 12.1273 8.33767 12.1381 8.41469C12.176 8.70048 11.9179 9.05375 11.232 9.37461C10.483 9.72522 9.57324 9.81393 8.94329 9.74381C8.89636 9.7385 8.72305 9.71885 8.72305 9.71885C8.22126 9.65084 7.93428 10.3053 8.23752 10.7542C8.43066 11.0432 8.9595 11.2312 9.49017 11.2318C10.7049 11.2318 11.6381 10.709 11.9865 10.2575C11.9973 10.2442 11.9974 10.2426 12.0136 10.2177C12.0298 10.1916 12.0172 10.1773 11.9955 10.1922C11.7121 10.3877 10.4504 11.1648 9.10392 10.9311C9.10392 10.9311 8.93967 10.904 8.78985 10.845C8.67072 10.7983 8.42165 10.683 8.39096 10.4259C9.48118 10.7654 10.1653 10.4445 10.1653 10.4445V10.4429ZM6.36034 5.52056C6.7791 5.03395 7.2917 4.61057 7.75378 4.37311C7.77003 4.36514 7.78625 4.38214 7.77903 4.39807C7.74113 4.46501 7.67075 4.60791 7.64909 4.71628C7.64548 4.73329 7.66355 4.74604 7.67619 4.73595C7.96318 4.53884 8.46136 4.32795 8.89997 4.30086C8.91983 4.29981 8.92703 4.32424 8.91259 4.33539C8.84761 4.38692 8.77545 4.45812 8.7213 4.52984C8.71227 4.54205 8.71946 4.55957 8.7357 4.55957C9.04255 4.5617 9.47759 4.67006 9.75917 4.82997C9.77722 4.8406 9.76276 4.87832 9.74291 4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> <ul class="cell flex appStore flex--columns-2-medium flex--right"> <li class="cell globalFooter__item--app"> <a href="https://mailchimp.app.link/9v17ZhaeNR"> <img src="https://eep.io/images/yzco4xsimv0y/1u3hha7FE0Q402e2qsMu6a/5e403548149c1618b64034284f692ff1/icon-ios.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1u3hha7FE0Q402e2qsMu6a/5e403548149c1618b64034284f692ff1/icon-ios.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/1u3hha7FE0Q402e2qsMu6a/5e403548149c1618b64034284f692ff1/icon-ios.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="[KB] Download the Mailchimp app on the App Store" width="135" height="40"> </a> </li> <li class="cell globalFooter__item--app"> <a href="https://mailchimp.app.link/dxK9lDeHTR"> <img src="https://eep.io/images/yzco4xsimv0y/64EpnI4RsQI66c2y2O60G2/4c34d7bc4dd7a4362c7e19a06c109e21/icon-android.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/64EpnI4RsQI66c2y2O60G2/4c34d7bc4dd7a4362c7e19a06c109e21/icon-android.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/64EpnI4RsQI66c2y2O60G2/4c34d7bc4dd7a4362c7e19a06c109e21/icon-android.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="Get the Mailchimp app on Google Play" width="135" height="40"> </a> </li> </ul> <ul class="cell socialMedia flex flex--center"> <li class="globalFooter__item--social"> <a href="https://www.facebook.com/mailchimp/" aria-label="Facebook" data-characterize-click="footer_social:facebook" data-tracking-event="share" data-tracking-method="facebook"> <img src="https://eep.io/images/yzco4xsimv0y/5daYAeMRSgIUUiSquGwsgI/c4f1bcaa7f06c0dbf66158331144eaf5/icon-facebook-21-20.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/5daYAeMRSgIUUiSquGwsgI/c4f1bcaa7f06c0dbf66158331144eaf5/icon-facebook-21-20.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/5daYAeMRSgIUUiSquGwsgI/c4f1bcaa7f06c0dbf66158331144eaf5/icon-facebook-21-20.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="Visit our Facebook page" width="21" height="20"> </a> </li> <li class="globalFooter__item--social"> <a href="https://x.com/Mailchimp" aria-label="X (formerly Twitter)" data-characterize-click="footer_social:x (formerly twitter)" data-tracking-event="share" data-tracking-method="x (formerly twitter)"> <img src="https://eep.io/images/yzco4xsimv0y/3VjJhbqftKuok6gqYuUQKy/b19aae83616891ee31ca7f801dcbb77d/icon-twitter-20-20.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3VjJhbqftKuok6gqYuUQKy/b19aae83616891ee31ca7f801dcbb77d/icon-twitter-20-20.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/3VjJhbqftKuok6gqYuUQKy/b19aae83616891ee31ca7f801dcbb77d/icon-twitter-20-20.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="Visit our X (formerly Twitter) page" width="20" height="20"> </a> </li> <li class="globalFooter__item--social"> <a href="https://www.instagram.com/mailchimp/" aria-label="Instagram" data-characterize-click="footer_social:instagram" data-tracking-event="share" data-tracking-method="instagram"> <img src="https://eep.io/images/yzco4xsimv0y/RlNw7Xkw8uKYAUoYU4aQw/e6b336e1e536e5ffccdc1654448d3c79/icon-instagram-21-20.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/RlNw7Xkw8uKYAUoYU4aQw/e6b336e1e536e5ffccdc1654448d3c79/icon-instagram-21-20.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/RlNw7Xkw8uKYAUoYU4aQw/e6b336e1e536e5ffccdc1654448d3c79/icon-instagram-21-20.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="View our Instagram profile" width="21" height="20"> </a> </li> <li class="globalFooter__item--social"> <a href="https://www.linkedin.com/company/mailchimp" aria-label="LinkedIn" data-characterize-click="footer_social:linkedin" data-tracking-event="share" data-tracking-method="linkedin"> <img src="https://eep.io/images/yzco4xsimv0y/n5saFR4miW4U4ygUIQo0A/f396bbf6610cc219e2e50a130010378c/icon-linkedin-20-20.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/n5saFR4miW4U4ygUIQo0A/f396bbf6610cc219e2e50a130010378c/icon-linkedin-20-20.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/n5saFR4miW4U4ygUIQo0A/f396bbf6610cc219e2e50a130010378c/icon-linkedin-20-20.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="Visit our LinkedIn page" width="20" height="20"> </a> </li> <li class="globalFooter__item--social"> <a href="https://www.youtube.com/user/Mailchimp" aria-label="YouTube" data-characterize-click="footer_social:youtube" data-tracking-event="share" data-tracking-method="youtube"> <img src="https://eep.io/images/yzco4xsimv0y/2z1ra9BrgQewIqMQckMasg/61893a8beccd98808e4f8083d5a19764/icon-youtube-29-20-White__1_.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/2z1ra9BrgQewIqMQckMasg/61893a8beccd98808e4f8083d5a19764/icon-youtube-29-20-White__1_.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/2z1ra9BrgQewIqMQckMasg/61893a8beccd98808e4f8083d5a19764/icon-youtube-29-20-White__1_.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="Visit our YouTube channel" width="29" height="20"> </a> </li> <li class="globalFooter__item--social"> <a href="https://www.pinterest.com/mailchimp/" aria-label="Pinterest" data-characterize-click="footer_social:pinterest" data-tracking-event="share" data-tracking-method="pinterest"> <img src="https://eep.io/images/yzco4xsimv0y/7nawBEArBKpxRukK66OZtN/2f0650df51c47298c6612737af44f22d/pinterest-logo-20-20.svg?w=160&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7nawBEArBKpxRukK66OZtN/2f0650df51c47298c6612737af44f22d/pinterest-logo-20-20.svg?w=160&q=70 160w, https://eep.io/images/yzco4xsimv0y/7nawBEArBKpxRukK66OZtN/2f0650df51c47298c6612737af44f22d/pinterest-logo-20-20.svg?w=320&q=70 320w" sizes="(min-width: 37.5em) 320px, 160px" loading="lazy" alt="Visit our Pinterest page" width="20" height="20"> </a> </li> </ul> <div class="gdprBadge"> <a href="/gdpr/"> <img src="https://eep.io/images/yzco4xsimv0y/5YvMZrsHz6u8Xl3dbjlPWD/d795b8d01679466c44f5938cde4ac046/EN.svg?w=1600&q=70" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="GDPR Friendly Tools" width="102" height="40"> </a> </div> <div class="storefrontColophon flex globalFooter__colophon"> <div class="margin--bottom-c3"> <div class="margin--right-c3 margin--bottom-c3 screen-reader-only"> <label for="languagePicker-2139863417" class="formLabel formLabel--select">This page is now available in other languages.</label> </div> <div class="formSelect formSelect--small-secondary "> <select name="languagePicker" id="languagePicker-2139863417" data-behavior="languagePicker"> <option value="/marketing-glossary/digital-marketing/" data-locale="en" selected="selected"> English </option> <option value="/es/marketing-glossary/digital-marketing/" data-locale="es"> Español </option> <option value="/fr/marketing-glossary/digital-marketing/" data-locale="fr"> Français </option> <option value="/pt-br/marketing-glossary/digital-marketing/" data-locale="pt-br"> Português </option> <option value="/de/marketing-glossary/digital-marketing/" data-locale="de"> Deutsch </option> <option value="/it/marketing-glossary/digital-marketing/" data-locale="it"> Italiano </option> </select> </div> </div> <div class="copy-legal"> <p>©2001-2025 All Rights Reserved. Mailchimp® is a registered trademark of The Rocket Science Group. Apple and the Apple logo are trademarks of Apple Inc. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. <a href="https://www.intuit.com/privacy/statement">Privacy</a> | <a href="/legal/terms/">Terms</a> | <a href="/legal/">Legal</a> | <a href="/legal/cookies/#optanon-toggle-display/">Cookie Preferences</a></p> </div> </div> </div> </div> </footer> <link rel="stylesheet" type="text/css" media="all" href="/release/plums/cxp/css/below-fold.e6269104.1.css"> <div id="queued-scripts"> </div> <script type="application/json" id="algolia-dotcom_site_search-pageData"> {"pageId":"7uiHwAN6KfTZpjWXYaGJ5O-en","url":"\/marketing-glossary\/digital-marketing\/","scope":[],"title":"Digital Marketing","description":"Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.","tags":["Hjyzb5roBwt9E5YlUGSZL","28FRo4XaT6aeRK3Wrh9Z3p","6XwyjTs9a3Fxzmicr6V8xY","4YteoZSL05BDUZbwyUIXHj","1QtE2eXFIXMQ3kiLFUP1BA","3AcmL4q1X6L1MeyTL6fxF0","2DIALvXMdY7qAmNWj3IH4N","26gSPkNjVmzyzWjO3JzynL","goAhjsuEygKMWS0znkM07","12LqUGApKsMCqrbYpfzrCj"],"entry_published_at":null,"reading_time":null,"thumbnail":"https:\/\/eep.io\/images\/yzco4xsimv0y\/2A6lN3ThrY6qWs6uw2o82\/5d75b80987674d3bcd8bf00906aad04b\/Abandoned_Cart.jpg","eyebrow":"Marketing Glossary","headings":["Digital Marketing","What is digital marketing?","Inbound marketing versus digital marketing","B2B versus B2C digital marketing","Types of digital marketing","The benefits of digital marketing"]} </script> <script> // Turns of RUM profiler, so should remain at the end of the page window.AF.then(({ profiler, instance }) => { profiler.end(); instance.performance.record(profiler); }).catch((err) => { if (window.bugsnagClient) { window.bugsnagClient.notify(err); } }); </script>  <script type="text/javascript" src="/r9kTm_/deHZ/6SUV/AzGo/eA_tZnnv0/aV3NGDkJkStmG3/eD8hahxXGAE/AFkmN/2IvYFsB"></script></body> </html>

CINXE.COM

What is Digital Marketing? Types, Examples and Benefits | Mailchimp