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aria-label="Menu"> </a> </div> </nav> </header> <div class="hero internal mb-md-3 mb-0"> <div class="container-xl px-lg-5 px-md-4 px-3"> <div class="row position-relative" style="z-index:5;"> <div class="col-lg-7 col-md-8"> <h1> Our Approach </h1> </div> </div> </div> <video id="player" src="https://globalnetworkinitiative.org/wp-content/themes/gni/images/video/hero.mp4" autoplay loop muted></video> </div> <section class="page-section text-content"> <div class="container-xl px-lg-5 px-md-4 px-3 inner-content-straight"> <div class="row"> <div class="col-lg-9 col-md-8 pe-lg-5 pe-md-4 pe-2 mb-md-0 mb-3 order-md-1 order-2"><p>The Global Network Initiative (GNI) was launched in 2008 to set a standard for how technology companies should respect the freedom of expression and privacy rights of their users when addressing government requests and restrictions, and be accountable for the same.</p> <p>A unique multistakeholder platform, GNI was the product of more than two years of deliberation by 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Approach</a></li> <li id="menu-item-13471" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-13471"><a href="https://globalnetworkinitiative.org/about/core-commitments/">Core Commitments</a> <ul class="sub-menu"> <li id="menu-item-13536" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13536"><a href="https://globalnetworkinitiative.org/gni-principles/">The GNI Principles</a></li> <li id="menu-item-13535" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13535"><a href="https://globalnetworkinitiative.org/implementation-guidelines/">Implementation Guidelines</a></li> </ul> </li> <li id="menu-item-13472" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13472"><a href="https://globalnetworkinitiative.org/about/annual-reports/">Annual Reports</a></li> <li id="menu-item-15645" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15645"><a 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enshrined in global instruments such as the <a href="https://www.ohchr.org/en/instruments-mechanisms/instruments/international-covenant-civil-and-political-rights">International Covenant on Civil and Political Rights</a> and have been interpreted and extended to guide private sector conduct and its governance through the <a href="https://www.oecd.org/corporate/mne/">OECD Guidelines on Multinational Enterprises</a> and the <a href="https://www.ohchr.org/sites/default/files/documents/publications/guidingprinciplesbusinesshr_en.pdf">United Nations Guiding Principles on Business and Human Rights</a>.</p> <blockquote><p>We believe the international human rights framework serves as an enduring, resilient foundation for company decision-making and the governance of new technologies.</p></blockquote> <p>GNI works with a <a href="https://globalnetworkinitiative.org/what-we-do/collaborations/">wide range of partners</a>, including various UN agencies and other multilateral organizations, as well as rights-respecting governments, to continue to build on this foundation.</p> <p>The architects of GNI created a multistakeholder framework because they recognized that the complex and evolving challenge of protecting digital rights globally requires a concerted and combined effort, drawing on the perspectives, leverage, credibility, and expertise of many different actors. 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Our institutional credibility and expert membership uniquely position us to identify and influence the conduct of technology companies, as well as efforts by governments to regulate them, in order to ensure that human rights are upheld in an ever-evolving landscape of technological development and regulation.</p> <p>We are committed to addressing emerging issues at the intersection of freedom of expression, privacy, and corporate responsibility. This includes situations where governments attempt to <a href="https://globalnetworkinitiative.org/defining-direct-access-2/">access user data directly</a>, misuse company Terms of Service, and push censorship deeper into the tech stack by targeting demands to digital equipment and infrastructure providers. GNI continues to actively explore the implications of emerging technologies, such as Artificial Intelligence and 5G, as well as evolving geopolitical dynamics, on government-company dynamics. 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