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To be well positioned within this global context, we must have a clear and agile strategy that defines our purpose and what we want to achieve, whilst allowing us to anticipate change and adapt quickly to the world around us.</p> <p>In this sense, the notion of continuous improvement is one of shifting and evolving targets. We have come a long way in our nearly 75-year history – and contributed to great progress – but today’s world is not the same as yesterday’s nor will it be the same as tomorrow’s. We need to go further if we want to ensure that ISO will continue to be at the forefront of positive change.</p> <p>With this in mind, the ISO Strategy 2021-2030 sets out <strong>our vision</strong> <em>(why we do what we do)</em>, <strong>our mission</strong> <em>(what we do and how we do it)</em>, <strong>our goals</strong> <em>(what we need to achieve to realize our mission and vision)</em> and <strong>our priorities</strong> <em>(where we need to focus our resources to make this happen)</em>. These priorities are designed to be regularly reviewed, and adjusted when needed, to respond to any changes in our external environment.</p> <p>We have defined 2030 as a milestone to reflect on our progress and evaluate our fundamental work as an organization. This time frame aligns with the United Nations’ ambitious Global Agenda for 2030, which, as outlined through the 17 <a href="/sdg" title="Sustainable Development Goals">Sustainable Development Goals</a>, will require international collaborative effort to become a reality. ISO is built around an ethos of collaboration and believes that standardization plays a key role in transforming our world into a sustainable one.</p></div> <div class="col-md-4 col-md-offset-1"><div class="well clearfix"> <h3><a href="/strategy2030/drivers-of-change.html" title="Drivers of change">Drivers of change</a></h3> <p class="lead">Understanding the context in which ISO operates is essential to defining our priorities. </p> <p>This includes identifying external drivers of change and evaluating their impact on our organization. In envisaging ISO’s role over the next decade, we have identified four primary drivers of change as the areas where we see International Standards having the most impact and relevance in the world – the <strong>economy</strong>, <strong>technology</strong>, <strong>society</strong> and the <strong>environment</strong>.  </p></div></div></div><div class="row row-bottom " data-aos="fade-up"> <div class="col-md-12"><div class="row steps grid text-center " > <div class="col-sm-3 step alert step-danger d-flex flex-column justify-content-center align-items-center"><h4><a class="page-scroll" href="#vision">Vision</a></h4> <p>Why we do what we do</p></div> <div class="col-sm-3 step alert step-danger d-flex flex-column justify-content-center align-items-center"><h4><a class="page-scroll" href="#mission">Mission</a></h4> <p>What we do and how we do it</p></div> <div class="col-sm-3 step alert step-danger d-flex flex-column justify-content-center align-items-center"><h4><a class="page-scroll" href="#section-goal">Goals</a></h4> <p>What we need to achieve to realize our mission and vision</p></div> <div class="col-sm-3 step alert step-danger d-flex flex-column justify-content-center align-items-center"><h4><a class="page-scroll" href="#section-priority">Priorities</a></h4> <p>Where we need to focus our resources to make this happen</p></div></div></div></div></div> </section><section class=" section-md bg-brand-mid"> <div class="container"> <div class="row " > <div class="col-md-6 col-lg-7 col-xl-8"><div class="section-head section-h2">ISO President (2020-2021)</div> <h2><a href="/strategy2030/message-from-the-iso-president.html" title="Message from the ISO President">Eddy Njoroge</a></h2><blockquote class="blockquote "> <p class="lead">Together, we all have a role to play: the ISO Strategy 2030 sets us on an important journey towards success.</p> </blockquote><h4><a href="/strategy2030/message-from-the-iso-president.html" title="Message from the ISO President">Read more</a></h4></div> <div class="col-md-6 col-lg-5 col-lg-offset-0 col-xl-4 top-md-push-3 bottom-push-3"><figure class="circle width-500 mb-0"> <img loading="lazy" src="/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/300" srcset=" /files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/150 150w,/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/300 300w,/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/600 600w,/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/900 900w," sizes="(min-width:1680px) 520px,(min-width:1200px) 360px,(min-width:992px) 293px, (min-width:768px) 500px, 100vw" class="width-100pct photo img-fluid border5-white" alt="Eddie Njoroge" border="0" itemprop="image" /> </figure></div></div> </div> </section><section id="vision-mission" class=" "> <div class="container"> <div class="row " > <div class="col-md-12"></div></div><div class="row " > <div class="col-md-4"><div class="" id="vision"> <h2>Our Vision for 2030</h2> <p class="lead">Making lives easier, safer and better</p> <p>At ISO, we believe that International Standards, although largely invisible in our daily lives, are a crucial component to making things safer and better in the world around us. By achieving this, we can contribute to improving people’s quality of life every day.</p></div></div> <div class="col-md-7 col-md-offset-1"><div class="" id="mission"> <h2>Our Mission</h2> <p class="lead">Through our members and their stakeholders, we bring people together to agree on International Standards that respond to global challenges.</p> <p class="lead">ISO standards support global trade, drive inclusive and equitable economic growth, advance innovation and promote health and safety to achieve a sustainable future.</p> <p>ISO provides a neutral platform where experts the world over come together to develop and agree on standards. The building of consensus across multiple levels establishes trust and credibility in our organization, and the International Standards we produce, that make us a global leader in our field.</p></div></div></div></div> </section><section id="section-goal" class=" "> <div class="container"> <div class="row " > <div class="col-md-12"><h2><a href="/strategy2030/our-goals.html" title="Our goals">Our Goals</a></h2></div></div><div class="row " > <div class="col-md-6"><p class="lead">The goals we have set ourselves are stepping stones to our vision and will help us to ensure that our work makes lives easier, safer and better.</p> <p>They will help maximize our impact and ensure that, through our members, we bring experts together to agree on International Standards that address global challenges. ISO’s goals for 2030 are:<br />  </p><div class="row " > <div class="col-xs-4 col-xl-3"><figure class="width-100pct inColCustom fig-srcset portrait "> <div class="img-container "> <img loading="lazy" src="/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-square/Goal1-solid.svg" alt="" class="" /> </div> </figure><h4 class="text-center">Goal 1</h4> <p class="text-center">ISO standards used everywhere</p></div> <div class="col-xs-4 col-xl-3"><figure class="width-100pct inColCustom fig-srcset portrait "> <div class="img-container "> <img loading="lazy" src="/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-square/Goal2-solid.svg" alt="" class="" /> </div> </figure><h4 class="text-center">Goal 2</h4> <p class="text-center">Meeting global needs</p></div> <div class="col-xs-4 col-xl-3"><figure class="width-100pct inColCustom fig-srcset portrait "> <div class="img-container "> <img loading="lazy" src="/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-square/Goal3-solid.svg" alt="" class="" /> </div> </figure><h4 class="text-center">Goal 3</h4> <p class="text-center">All voices heard</p></div></div></div> <div class="col-md-6"><svg viewbox="0 0 998.1 940.7" xmlns="http://www.w3.org/2000/svg"> <defs> <style type="text/css">.cls-1 { isolation: isolate; } .cls-2 { fill: #e3000f; } .cls-2, .cls-3, .cls-4 { mix-blend-mode: multiply; } .cls-3 { fill: #4f051f; } .cls-4 { fill: #9c2b42; } .cls-5, .cls-6, .cls-7 { fill: #fff; } .cls-6 { font-size: 44.26px; font-family: Arial, Helvetica, sans-serif; } .cls-6, .cls-7, .cls-8 { font-weight: 700; } .cls-7, .cls-8 { font-size: 48px; font-family: Arial, Helvetica, sans-serif; } .cls-8 { fill: #c21924; } .cls-9 { font-size: 36px; font-family: Arial, Helvetica, sans-serif; } </style> </defs> <g class="cls-1"> <g data-name="Layer 3" id="Layer_3"> <g> <path class="cls-2" d="M796.9,301.9c0,166.7-133.4,301.8-297.8,301.8S201.3,468.6,201.3,301.9,334.6,0,499.1,0,796.9,135.2,796.9,301.9"></path> <path class="cls-3" d="M998.1,638.9c0,166.7-133.3,301.8-297.8,301.8S402.5,805.6,402.5,638.9,535.9,337,700.3,337,998.1,472.1,998.1,638.9"></path> <path class="cls-4" d="M595.6,638.9c0,166.7-133.3,301.8-297.8,301.8S0,805.6,0,638.9,133.3,337,297.8,337,595.6,472.1,595.6,638.9"></path> <path class="cls-5" d="M499.1,702.4c97,0,175.7-78.7,175.7-175.8S596.1,350.9,499.1,350.9,323.3,429.6,323.3,526.6A175.8,175.8,0,0,0,499.1,702.4"></path> <text class="cls-6" transform="translate(879.3 670.2)"> </text> </g> <text class="cls-7" transform="translate(291.5 205.9)">ISO Standards used<tspan x="86.6" y="48">everywhere</tspan></text> <text class="cls-7" transform="translate(684.9 678.4)">All voices<tspan x="39.4" y="48">heard</tspan></text> <text class="cls-7" transform="translate(114 679.4)">Meeting <tspan x="-43.1" y="48">global needs</tspan></text> <text class="cls-8" transform="translate(433.7 502.4)">Vision</text> <text class="cls-9" transform="translate(346.6 549.4)">Making lives easier, <tspan x="35.6" y="36">safer and better</tspan></text> </g> </g> </svg></div></div></div> </section><section id="section-priority" class=" "> <div class="container"> <div class="row " > <div class="col-md-12"><h2><a href="/strategy2030/priorities.html" title="Priorities">Priorities</a></h2></div></div><div class="row " > <div class="col-md-8"><p class="lead">We will focus on seven priorities to achieve our goals and maximize our impact within the context of the <a href="/strategy2030/drivers-of-change.html" title="Drivers of change">drivers of change</a>. </p> <p>Each priority primarily supports one goal, as shown below.</p> <p> </p></div> <div class="col-md-4"><div class="dummy-css"> <style type="text/css">.align-icon .align-left { margin-right: 15px; } .align-icon .align-right { margin-left: 15px; } </style> </div></div></div><div class="row align-icon " > <div class="col-md-4"><div class="section-head">Goal 1</div> <h4><a class="page-scroll" href="/home/about-iso/strategy-2030/priorities.html#section-goal1" title="Priorities">ISO standards used everywhere</a></h4><div class="clearfix" > <p><strong>Priority 1.1</strong>:<br /> Demonstrate the benefits of standards</p></div><div class="clearfix" > <p><strong>Priority 1.2</strong>:<br /> Innovate to meet users' needs</p></div></div> <div class="col-md-4"><div class="section-head">Goal 2</div> <h4><a href="/home/about-iso/strategy-2030/priorities.html#section-goal2" title="Priorities">Meeting global needs</a></h4><div class="clearfix" > <p><strong>Priority 2.1</strong>:<br /> Deliver ISO standards when the market needs them</p></div><div class="clearfix" > <p><strong>Priority 2.2</strong>:<br /> Capture future opportunities for international standardization</p></div><div class="clearfix" > <p><strong>Priority 2.3</strong>:<br /> Advance environmental sustainability through ISO standards</p></div></div> <div class="col-md-4"><div class="section-head">Goal 3</div> <h4><a href="/home/about-iso/strategy-2030/priorities.html#section-goal3" title="Priorities">All voices heard</a></h4><div class="clearfix" > <p><strong>Priority 3.1</strong>:<br /> Strengthen ISO members through capacity building</p></div><div class="clearfix" > <p><strong>Priority 3.2</strong>:<br /> Advance inclusivity and diversity in the ISO system</p></div></div></div></div> </section><section class=" "> <div class="container"> <div class="row " > <div class="col-md-12"><h2><a href="/strategy2030/measuring-success.html" title="Measuring success">Measuring Success</a></h2></div></div><div class="row " > <div class="col-md-8"><p class="lead">To achieve our goals by 2030, we will need to continually measure our progress and evaluate our success.</p> <p>To this end, we have developed a structured and consistent measurement framework to:</p> <ul> <li>First, measure our progress toward achieving our strategic priorities</li> <li>Then measure our success according to our overall goals</li> </ul> <p>A detailed framework of indicators and measures is part of our strategy implementation plan, which will be reviewed and updated on a regular basis to remain relevant, agile and responsive to change.</p> <p>At a high level, we expect to measure success as outlined in the diagram.</p></div> <div class="col-md-4"></div></div><div class="row steps grid grid-center text-center row-middle-sm " data-aos="fade-up"> <div class="col-sm-4 col-md-3 col-xl-2 step alert bg-danger step-danger active d-flex flex-column justify-content-center align-items-center"><h3 style="margin-top: 9px;">Goals</h3></div> <div class="col-sm-4 col-md-2 step alert bg-gray step-gray active d-flex flex-column justify-content-center align-items-center"><p><strong>Success</strong><br /> indicator 1</p></div> <div class="col-sm-4 col-md-2 step alert bg-gray step-gray active d-flex flex-column justify-content-center align-items-center"><p><strong>Success</strong><br /> indicator 2</p></div> <div class="col-sm-4 col-md-2 step alert bg-gray step-gray active d-flex flex-column justify-content-center align-items-center"><p><strong>Success</strong><br /> indicator 3</p></div> <div class="col-sm-8 col-md-3 col-xl-4 step alert d-flex flex-column justify-content-center align-items-center"><p>We will know we have succeeded in achieving our goals when these things happen</p></div></div><div class="row steps grid grid-center text-center row-bottom-sm " data-aos="fade-up"> <div class="col-sm-4 col-md-3 col-xl-2 step alert bg-danger step-danger active d-flex flex-column justify-content-center align-items-center"><h3 style="margin-top: 9px;">Priorities</h3></div> <div class="col-sm-4 col-md-2 step alert bg-gray step-gray active d-flex flex-column justify-content-center align-items-center"><p><strong>Progress</strong><br /> indicator 1</p></div> <div class="col-sm-4 col-md-2 step alert bg-gray step-gray active d-flex flex-column justify-content-center align-items-center"><p><strong>Progress</strong><br /> indicator 1</p></div> <div class="col-sm-4 col-md-2 step alert bg-gray step-gray active d-flex flex-column justify-content-center align-items-center"><p><strong>Progress</strong><br /> indicator 3</p></div> <div class="col-sm-8 col-md-3 col-xl-4 step alert d-flex flex-column justify-content-center align-items-center"><p>We will know we are making progress towards our goals when these things happen</p></div></div></div> </section><section class=" bg-lightgray"> <div class="container"> <div class="row " > <div class="col-md-12"><h3>Read more</h3></div></div><div class="row " > <div class="col-md-4 col-xl-4"><div class="publication clearfix tilt-publication" id="tilt-publication_100364"> <div class="figure-box"> <figure class="tilt"> <div class="img-container"> <a href="/publication/PUB100364.html" title="ISO Strategy 2030"><img loading="lazy" src="/files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/150" srcset="/files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/150 150w, /files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/300 300w, /files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/600 600w, /files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/900 900w" sizes="(min-width:1680px) 187px, (min-width:1200px) 315px, (min-width:992px) 257px, (min-width:768px) 260px, (min-width:480px) 33vw, 100wv" class="shadow width-100pct" alt="Cover page: ISO Strategy 2030" title="ISO Strategy 2030" /> </a></div> </figure> </div> <div class="content-box"> <div class="section-head section-h4">Publications</div> <div class="h5"> <a href="/publication/PUB100364.html" title="ISO Strategy 2030">ISO Strategy 2030</a></div> <div class="description" itemprop="description"> <p>The ISO Strategy 2030 outlines our vision and our mission for the next 10 years and a set of goals and priorities to help us get there. The three goals are stepping stones to our vision. We will focus on six priorities to achieve our goals and maximize our impact.</p> </div> </div> </div></div> <div class="col-md-4 col-xl-3 col-xl-offset-1"><h5>Snapshot</h5><figure class="width-100pct inCol4 fig-srcset portrait "> <div class="img-container "> <a href="/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png" class="fancybox bi-zoom-in"><img loading="lazy" width="2000"height="1294" src="/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/300" srcset="/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/150 150w, /files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/300 300w, /files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/600 600w, /files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/900 900w, /files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/1200 1200w" sizes="(min-width:1680px) 520px,(min-width:1200px) 360px,(min-width:992px) 293px, (min-width:768px) 720px, 100vw" class="hover-zoom " alt=""/> </a></div> <figcaption><p>Download the <a href="/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO%20Strategy-Snapshot.pdf" target="_blank" title="ISO Strategy - Snapshot [PDF]">PDF version</a></p> </figcaption></figure></div> <div class="col-md-4 col-xl-3 col-xl-offset-1"><ul class="refine"></ul></div></div></div> </section><div class="nav-breadcrumb print-footer bg-black"> <div class="container"> <div class="row"> <div class="col-sm-10 small">  <ol class="breadcrumb"> <li class="breadcrumb-item"><a href="/home.html" title="Home page"><i class="bi-house" aria-hidden="true"></i></a></li> <li class="breadcrumb-item"> <a href="/about">About ISO</a> </li> <li class="breadcrumb-item"> Strategy</li> </ol></div> <div class="col-sm-2 hidden-print text-end small mt-3 mt-sm-0"> <a role="button" class="dropdown-toggle text-white collapsed" data-bs-toggle="collapse" href="#collapseSitemap" target="_self" aria-expanded="false" aria-controls="collapseSitemap">Sitemap</a> </div> </div> <div class="collapse border-top" id="collapseSitemap"> <div class="row">  <nav role="navigation" aria-label="Sitemap" class="sitemap-footer clearfix text-xs" id="nav-sitemap"><ul role='menubar' class='list-inline-6 clearfix nav-level1' ><li role='menuitem' class=' hasChildren firstInLevel' ><a class='nav-link ' title="Covering almost every product, process or service imaginable, ISO makes standards used everywhere." href='/standards.html'>Standards</a><ul role='menubar' class='list-unstyled nav-level2' ><li role='menuitem' class=' noChildren firstInLevel' ><a class='nav-link ' title="Whether you run a business, work for a company or government, or you are a consumer looking for goods and services that meet customer expectations: Find out what standards can do for you." href='/benefits-of-standards.html'>Benefits</a></li><li role='menuitem' class=' noChildren' ><a class='nav-link ' title="Here you can discover some of the best-known and most widely-used standards, as well as those that address recently emerged challenges affecting us all. 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