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<!doctype html><html lang="en-GB"><head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <script id="cookieyes" type="text/javascript" src="https://cdn-cookieyes.com/client_data/eda5ab9beb861d2059e3dd8a/script.js"></script> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || [];</script> <link rel="preload" href="https://www.cremarc.com/wp-content/plugins/shiftnav-pro/assets/css/fontawesome/fonts/fontawesome-webfont.woff2?v=4.7.0" as="font" type="font/woff2" crossorigin><link media="all" href="https://www.cremarc.com/wp-content/cache/autoptimize/css/autoptimize_74dd88449718f0fdf933d816157c206e.css" rel="stylesheet"><title>May 2023: The Cremarc Innovation Hub is Launched - Cremarc</title><meta name="description" content="We are happy to announce the launch of The Cremarc Innovation Hub, a program that will be continuously driving innovation for our clients." /><link rel="canonical" href="https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/" /><meta property="og:locale" content="en_GB" /><meta property="og:type" content="article" /><meta property="og:title" content="May 2023: The Cremarc Innovation Hub is Launched - Cremarc" /><meta property="og:description" content="We are happy to announce the launch of The Cremarc Innovation Hub, a program that will be continuously driving innovation for our clients." /><meta property="og:url" content="https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/" /><meta property="og:site_name" content="Cremarc" /><meta property="article:published_time" content="2023-05-30T09:51:22+00:00" /><meta property="article:modified_time" content="2023-05-30T12:22:32+00:00" /><meta property="og:image" content="https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-1.jpg" /><meta property="og:image:width" content="825" /><meta property="og:image:height" content="389" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Gabriel Green" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:creator" content="@cremarc" /><meta name="twitter:site" content="@cremarc" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Gabriel Green" /><meta name="twitter:label2" content="Estimated reading time" /><meta name="twitter:data2" content="3 minutes" /><link rel='dns-prefetch' href='//cdn.usefathom.com' /><link rel='dns-prefetch' href='//js-eu1.hs-scripts.com' /><link href='https://marketing.cremarc.com' rel='preconnect' /> <script type="text/javascript">window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.cremarc.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.2"}}; /*! 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Take a look at some of our case studies.<span></a></li></ul></li><li id="menu-item-2507" class="header-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-2507"><a href="/contact/">Contact Us</a></li></ul></div></div></nav></header><div class="wrap" role="document"><div class="content"><main class="main"><article class="post-4015 post type-post status-publish format-standard has-post-thumbnail hentry category-latest-news"><div id="hero" class="left-align"><div class="container"><div class="text-holder" style="max-width: 1000px; margin: 0 auto; text-align: left;"><div id="breadcrumbs" style="position:relative; padding:0; top: auto;"><p><a href="/">Home</a><span><span><a href="https://www.cremarc.com/blogs/">Blogs</a></span> <span><a href="https://www.cremarc.com/blogs/latest-news/">Latest News</a></span> <span class="breadcrumb_last" aria-current="page">May 2023: The Cremarc Innovation Hub is Launched</span></span></p></div><h1 class="banner-heading c-purple">May 2023: The Cremarc Innovation Hub is Launched</h1><p>Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…</p><p> <time class="updated" datetime="2023-05-30T09:51:22+00:00">30th May 2023</time> - By <a href="https://www.cremarc.com/author/gabriel-green/" rel="author" class="fn" style="color: #fff;"> Gabriel Green </a></p><div class="simplesocialbuttons simplesocial-round-btm-border simplesocialbuttons_inline simplesocialbuttons-align-left simplesocialbuttons-inline-no-animation"> <button class="simplesocial-fb-share" rel="nofollow" target="_blank" aria-label="Facebook Share" data-href="https://www.facebook.com/sharer/sharer.php?u=https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><span class="simplesocialtxt">Facebook </span> </button> <button class="simplesocial-twt-share" rel="nofollow" target="_blank" aria-label="Twitter Share" data-href="https://twitter.com/intent/tweet?text=May+2023%3A+The+Cremarc+Innovation+Hub+is+Launched&url=https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/&via=Cremarc" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><span class="simplesocialtxt">Twitter</span> </button> <button rel="nofollow" target="_blank" class="simplesocial-linkedin-share" aria-label="LinkedIn Share" data-href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><span class="simplesocialtxt">LinkedIn</span></button> <button onclick="javascript:window.open(this.dataset.href, '_blank' );return false;" class="simplesocial-whatsapp-share" rel="nofollow" target="_blank" aria-label="WhatsApp Share" data-href="https://api.whatsapp.com/send?text=https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/"><span class="simplesocialtxt">WhatsApp</span></button> <button class="simplesocial-reddit-share" rel="nofollow" target="_blank" aria-label="Reddit Share" data-href="https://reddit.com/submit?url=https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/&title=May+2023%3A+The+Cremarc+Innovation+Hub+is+Launched" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;" ><span class="simplesocialtxt">Reddit</span> </button> <button class="simplesocial-msng-share" rel="nofollow" target="_blank" aria-label="Facebook Messenger Share" onclick="javascript:window.open( this.dataset.href, '_blank', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600' );return false;" data-href="http://www.facebook.com/dialog/send?app_id=891268654262273&redirect_uri=https%3A%2F%2Fwww.cremarc.com%2Flatest-news%2Fmay-2023-the-cremarc-innovation-hub-is-launched%2F&link=https%3A%2F%2Fwww.cremarc.com%2Flatest-news%2Fmay-2023-the-cremarc-innovation-hub-is-launched%2F&display=popup" ><span class="simplesocialtxt">Messenger</span></button> <button onclick="javascript:window.location.href = this.dataset.href;return false;" class="simplesocial-email-share" aria-label="Share through Email" rel="nofollow" target="_blank" data-href="mailto:?subject=May 2023%3A The Cremarc Innovation Hub is Launched&body=https://www.cremarc.com/latest-news/may-2023-the-cremarc-innovation-hub-is-launched/"><span class="simplesocialtxt">Email</span></button></div></div></div></div><div class="padding-default bg-white" style="padding-top: 45px;"><div class="container"><div class="entry-content" style="max-width: 1000px; margin: 0 auto"><div style="margin-bottom: 25px;"> <img width="825" height="389" src="https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-1.jpg" class="img-fluid wp-post-image" alt="The Cremarc Innovation Hub" decoding="async" fetchpriority="high" srcset="https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-1.jpg 825w, https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-1-768x362.jpg 768w" sizes="(max-width: 825px) 100vw, 825px" /></div><p><strong>Press release: May 30, 2023</strong></p><p>Learning and development is at the core of what we do at Cremarc. We value experimentation highly and always drive forward to be better at serving our clients, and more confident in what we do.</p><p>Innovation is at the heart of this. That’s why we’ve launched the Cremarc Innovation Hub – an R&D unit within our team that aims to discover the latest marketing and business innovations that will fuel the success of our work.</p><p>Launched by Gabe Green, one of our digital marketers who often bangs the drum about <a href="https://www.cremarc.com/resources/blogs/thought-leadership/be-more-bee-brand-experimentation-in-business/" target="_blank" rel="noopener">experimentation and continuous optimisation</a>, the sole focus of this program is to drive better success inside and outside of our team by unlocking a competitive advantage with the latest ideas and technologies.</p><p> </p><blockquote><p>I’m really excited that this initiative has taken off. I look forward to pursuing crazy new ideas, delivering behavioural science techniques and using the latest and greatest digital tools.</p><p>Gabe Green, Digital Marketing Manager</p></blockquote><p>We want to give CreMarketers a chance to develop their own understanding of these new technologies and tools, experiment with creative ideas, and in turn improve the work we are doing for clients. Personal development is one of the main drivers for our team. We all share the same goal of continuous learning, and now we all have even more time to better our knowledge of the latest marketing practices.</p><p style="text-align: left;">Until now, School Days were implemented to give the team personal time to improve their understanding of, or try out, new tools and technologies. Often CreMarketers would use this time to do eLearning on a subject they were interested in. Now, we are committed to focusing even more effort on exploring new tools and concepts and allotting specific experimentation time for the team to trial their ideas.</p><p>This is not a project – it’s a program, and it will be continuously driving innovation. From 3D modelling to AI-powered click spend optimisation, we are already seeing exciting ideas come to fruition and will be rolling some of them out in July! The program works through a roadmap of initial ideation, subsequent research, experimentation, and road-testing.</p><p>The whole team is really excited about this launch, and we hope you are too. We will be releasing research reports covering our findings so you can stay up to date with the progress we are making.</p><p><img decoding="async" class="alignnone wp-image-4021 img-fluid" src="https://www.cremarc.com/wp-content/uploads/Cremarc-Innovation-Hub-Logo-1.png" alt="Cremarc Innovation Hub Logo" width="299" height="183" srcset="https://www.cremarc.com/wp-content/uploads/Cremarc-Innovation-Hub-Logo-1.png 1800w, https://www.cremarc.com/wp-content/uploads/Cremarc-Innovation-Hub-Logo-1-768x469.png 768w, https://www.cremarc.com/wp-content/uploads/Cremarc-Innovation-Hub-Logo-1-1536x939.png 1536w" sizes="(max-width: 299px) 100vw, 299px" /></p><p><strong><em>If you had any questions on the Cremarc Innovation Hub, please <a href="/contact-us">get in touch</a> with our team. 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