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Technorati tracks the authority, influence, and popularity of blogs, the leading emerging topics, and who and what are most popular in the blogosphere. This data, combined with robust indexing technology, forms the basis of an ad targeting platform that connects brands with the most relevant bloggers, content and audiences, enables the creation of custom and micro channels, and delivers valuable insights on the trends that emerged in and around each campaign.</p> <cite class="footnote">* Universal McCann</cite> </div></div> <div id="secondary"><div class="inner"> <div class="publishers column"> <h3>Announcing Self-Serve</h3> <p><b>Technorati Engage</b> lets you buy ads directly from pre-approved blogs and social media sites.</p> <a class="apply" href="http://web.archive.org/web/20081226191725/https://beta.technoratimedia.com/">Buy Ads Now</a> </div> <div class="advertisers column"> <h3>Build Your Blogosphere Strategy</h3> <p>Work with our media team to place your brand at the center of the most relevant content and conversations. </p> <a class="apply" href="/web/20081226191725/http://technoratimedia.com/contact/">Contact</a> </div> </div></div> <div id="footer"> <ul> <li><a href="http://web.archive.org/web/20081226191725/http://technorati.com/">©Technorati, Inc.</a></li> <li><a href="http://web.archive.org/web/20081226191725/http://technorati.com/about/tos.html">Terms of Service</a></li> <li><a href="/web/20081226191725/http://technoratimedia.com/about/">About Us</a></li> </ul> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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