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AI in Google Search: Circle to Search and more updates

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<div class="overlay-body-menu--mobile"></div> <div class="loader-mask"> <div class="loader-mask__loader"></div> </div> <main id="jump-content" class="site-content" tabindex="-1"> <article class="uni-article-wrapper"> <section class="article-hero"> <div class="article-hero__container"> <div class="article-hero__breadcrumb"> <div class="breadcrumb__container" data-component="uni-breadcrumb"> <button class="breadcrumb__prev-btn hide" aria-label="Previous"> <svg aria-hidden="true" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#uni-icon-chevron-right"></use> </svg> </button> <div class="breadcrumb__focusable breadcrumb__focusable--start"></div> <nav aria-label="Breadcrumb" class="breadcrumb breadcrumb__scrollable"> <span class="breadcrumb__label">Breadcrumb</span> <ol data-analytics-module='{ "module_name": "breadcrumbs", "section_header": "New ways to search in 2024" }'> <li> <a href="https://blog.google/" 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srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SGE_Jan2024_Circle-to-Search_1.width-600.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SGE_Jan2024_Circle-to-Search_1.width-1200.format-webp.webp 1200w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SGE_Jan2024_Circle-to-Search_1.width-1600.format-webp.webp 1600w" sizes="(max-width: 599px) 100vw, (max-width: 1023px) 600px, 1024px" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SGE_Jan2024_Circle-to-Search_1.width-1200.format-webp.webp" fetchpriority="high" alt="A Search bar in the center of the image, superimposed against two abstract phones. One phone contains an image of a butterfly and some text, the other has a person wearing sunglasses with someone circling to search for the glasses." class="aspect-ratio-image__image"> </div> </div> </figure> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "New ways to search in 2024" }' data-date-modified="2024-01-18T17:59:24.203487+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script> <!--article text--> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "New ways to search in 2024" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="86xmr">For more than two decades, we’ve continuously redefined what a search engine can do — always guided by our mission to organize the world’s information and make it universally accessible and useful. This has gone hand in hand with our ongoing advancements in AI, which help us better understand information in its many forms — whether it’s text, audio, images or videos.</p><p data-block-key="3b0sg">As part of this evolution, we’ve made it easier to express what you’re looking for in ways that are more natural and intuitive. For instance, you can search with your voice, or you can search with your camera using <a href="https://blog.google/products/google-lens/google-lens-features/">Lens</a>. And recently, we’ve been testing how generative AI’s ability to understand natural language makes it possible to ask questions on Search in a more natural way.</p><p data-block-key="2fe2">Ultimately, we envision a future where you can search any way, anywhere you want. Now, as we enter 2024, we’re introducing two major updates that bring this vision closer to reality: Circle to Search and an AI-powered multisearch experience. Let’s take a look at what’s ahead.</p><h2 data-block-key="6p1uk">Circle (or highlight or scribble) to Search</h2><p data-block-key="e5p2e">Today we <a href="https://blog.google/products/search/google-circle-to-search-android">unveiled Circle to Search</a>, a new way to search anything on your Android phone screen without switching apps. With a simple gesture, you can select images, text or videos in whatever way comes naturally to you — like circling, highlighting, scribbling or tapping — and find the information you need right where you are.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "New ways to search in 2024" }'> <div class="article-image__no-caption "> <video tabindex="0" autoplay loop muted playsinline class="article-image__media article-image--medium" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/P8Pro_DogGoggles.mp4" type="video/mp4" title="A YouTube Shorts video of several dachshund dogs jumping into a pool and wearing dog goggles. Someone circles to search the goggles and quickly finds out more information without leaving the video." alt="Dachshund swimming video with Search"> Video format not supported </video> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "New ways to search in 2024" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="9ywc9">When something grabs your interest (like these adorable dog goggles), it can be disruptive to stop what you’re doing and use another app or browser to start searching for information. But now, whether you’re texting friends, browsing social media or watching a video, you can search what’s on your screen right when your curiosity strikes. And as we’ve <a href="https://blog.google/products/ads-commerce/google-search-ads-generative-ai/">shared</a>, Search and Shopping ads will continue to appear in dedicated ad slots throughout the results page.</p><p data-block-key="cvsu">Circle to Search is launching globally on select premium Android smartphones on January 31, starting with the Pixel 8, the Pixel 8 Pro and the new Samsung Galaxy S24 series.</p><h2 data-block-key="5m089">Point your camera, ask a question, get help from AI</h2><p data-block-key="29tac">In 2022, we pioneered <a href="https://blog.google/products/search/multisearch/">multisearch</a> in Lens as a new way to search multimodally, with both images and text. Since it launched, multisearch has been best for refining visual queries — like searching for a photo of red sneakers with Lens and adding the word “blue” to find them in your preferred color. But now, thanks to our recent breakthroughs in generative AI, multisearch makes exploring the world easier than ever before.</p><p data-block-key="ak32r">Starting today, when you point your camera (or upload a photo or screenshot) and ask a question using the Google app, the new multisearch experience will show results with AI-powered insights that go beyond just visual matches. This gives you the ability to ask more complex or nuanced questions about what you see, and quickly find and understand key information.</p><p data-block-key="8dimc">For example, imagine you’re at a yard sale and you come across an unfamiliar board game. There’s no box or instructions, so immediately some questions spring to mind: What is this game and how is it played? This is where the new multisearch experience can help.</p><p data-block-key="cek8r">Just take a picture of the game, add your question (“How do you play this?”), and you’ll get an AI-powered overview that brings together the most relevant information from across the web. This way, you can quickly find out what the game is called and how to win. And with the AI-powered overview, it’s easy to dig deeper with supporting links and get all the details.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "New ways to search in 2024" }'> <div class="article-image__no-caption "> <video tabindex="0" autoplay loop muted playsinline class="article-image__media article-image--full" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/Search_Multisearch_1080x1080_v02_240104.mp4" type="video/mp4" title="A GIF of someone using Google Lens to take a picture of a Pucket game, then typing in “how do you play this.” The search results show an AI-powered overview with helpful context and insights." alt="multisearch 2"> Video format not supported </video> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "New ways to search in 2024" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="ioxjq">AI-powered overviews on multisearch results are launching this week in English in the U.S. for everyone — no enrollment in Search Labs required. To get started, just look for the Lens camera icon in the Google app for <a href="https://play.google.com/store/apps/details?id=com.google.android.googlequicksearchbox&amp;hl=en_US&amp;gl=US&amp;pli=1">Android</a> or <a href="https://apps.apple.com/us/app/google/id284815942">iOS</a>. If you’re outside the U.S. and opted into <a href="https://blog.google/products/search/generative-ai-search/">Search Generative Experience (SGE)</a>, you can preview this new experience in the Google app. You’ll also be able to access AI-powered overviews on multisearch results within <a href="https://blog.google/products/search/google-circle-to-search-android">Circle to Search</a>.</p><h2 data-block-key="6t2jn">Continuing to boldly experiment with generative AI in Search</h2><p data-block-key="292ct">This week’s launch of AI-powered insights for multisearch is the result of testing we began last year to see how gen AI can make Search radically more helpful, with <a href="https://blog.google/products/search/generative-ai-search/">SGE</a> in Search Labs. We’ve gotten lots of useful feedback from people who’ve chosen to join this experiment, and we’ll continue to offer SGE in Labs as a testbed for bold new ideas.</p><p data-block-key="1tm7m">But our goal is to make AI helpful for everyone, not just early adopters. So moving forward, as we continue to experiment and uncover which applications of gen AI are most helpful, we’ll introduce them into Search more broadly, like we’re doing now with multisearch results.</p><p data-block-key="1h2eu">Today’s updates will make Search even more natural and intuitive, but we&#x27;ve only just scratched the surface of what&#x27;s possible. To try out the latest capabilities we’re testing, enroll in Search Labs (<a href="https://support.google.com/websearch/answer/14184960">where available</a>) and opt into the SGE experiment. 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