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Dr. Ruth Heuss | McKinsey & Company

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class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Dr. Ruth Heuss</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior Partner<a data-component="mdc-c-link" href="/de" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Berlin</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mdc-u-mt-3"><p>Co-leads McKinsey’s Operations Practice globally, and serves companies in the automotive and machinery industries on future mobility, decarbonization strategies, and product development</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="8D2E6AFC-1FB3-4C9F-8CF8-6CC2BB46427A" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://de.linkedin.com/in/ruthheuss" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Ruth is the co-leader of the firm’s Operations Practice globally and a senior partner in McKinsey&#x27;s Berlin office. She serves clients on future mobility, decarbonization strategies, and product development for automotive OEMs and suppliers. Ruth also spends significant time on advancing diversity in the workplace—within and beyond the firm.</p> <p>Examples of Ruth’s recent projects include the following:</p> <ul> <li>setting up an organizational unit for future software development for an automotive OEM</li> <li>improving software development and integration processes for an OEM, including separation of features from hardware</li> <li>driving a leadership development and agile project for a large automotive conglomerate</li> <li>performing a cybersecurity readiness assessment for an automotive OEM</li> <li>leading the electric vehicles strategy for an engineering and manufacturing service provider, pushing a platform-pre-development on the market</li> <li>assessing the flexible manufacturing strategy for an electric vehicle, including initial site selection and ramp-up plan for an automotive supplier </li> <li>leading multiple projects on energy-storage opportunities </li> <li>introducing an IoT platform for security cameras in a build-operate-transfer approach, including business case, minimum viable product for the platform, ecosystem building, and talent hiring</li> <li>leading a holistic performance improvement program for an automotive supplier</li> <li>leading a lean R&amp;D project including footprint strategy for an automotive supplier with several business units</li> <li>leading modularization projects—including governance implications—for a global machinery company and a large automotive conglomerate</li> </ul> <p>Ruth recently spoke on the topic of ‘Why the automotive sector needs more female leaders ‘ at the 2020 Wo-Men Automotive Summit.</p> <p> </p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/capabilities/operations/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Operations</span></a></li><li><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Automotive & Assembly</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/sustainability/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">McKinsey Sustainability</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/operations/how-we-help-clients/product-development-procurement" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Product Development & Procurement</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published work</h3> <p>&ldquo;<span style="background-color: #ffffff; color: #333333;"><a href="/industries/automotive-and-assembly/our-insights/europes-economic-potential-in-the-shift-to-electric-vehicles">Europe&rsquo;s economic potential in the shift to electric vehicles</a></span>,&rdquo; McKinsey &amp; Company, October 2024</p> <p>&ldquo;<a href="/industries/automotive-and-assembly/our-insights/a-road-map-for-europes-automotive-industry">A road map for Europe&rsquo;s automotive industry</a>,&rdquo; McKinsey &amp; Company, August 2023</p> <p>&ldquo;<a href="/industries/automotive-and-assembly/our-insights/autonomous-drivings-future-convenient-and-connected">Autonomous driving&rsquo;s future: Convenient and connected</a>,&rdquo; McKinsey &amp; Company, January 2023</p> <p>&ldquo;<a href="/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/why-investing-in-company-location-still-matters">Why investing in company location still matters</a>,&rdquo; blog entry, McKinsey &amp; Company, October 2022</p> <p>&ldquo;<a href="/capabilities/operations/our-insights/reaching-net-zero-what-will-it-take">Reaching net zero&mdash;what will it take?</a>,&rdquo; McKinsey &amp; Company, May 2022</p> <p>&ldquo;<a href="/industries/industrials-and-electronics/our-insights/unlocking-the-growth-opportunity-in-battery-manufacturing-equipment">Unlocking the growth opportunity in battery manufacturing equipment</a>,&rdquo; McKinsey &amp; Company, May 2022</p> <p>&ldquo;<a href="/industries/automotive-and-assembly/our-insights/the-road-to-affordable-autonomous-mobility">The road to affordable autonomous mobility</a>,&rdquo; McKinsey &amp; Company, January 2022</p> <p>&ldquo;<a href="/industries/automotive-and-assembly/our-insights/electrifying-the-bottom-line-how-oems-can-boost-ev-profitability">Electrifying the bottom line: How OEMs can boost EV profitability</a>,&rdquo; McKinsey &amp; Company, November 2021</p> <p>&ldquo;<a href="/capabilities/sustainability/our-insights/net-zero-germany-chances-and-challenges-on-the-path-to-climate-neutrality-by-2045">Net-zero Germany: Chances and challenges on the path to climate neutrality by 2045</a>,&rdquo; McKinsey &amp; Company, October 2021</p> <p>&ldquo;<a href="/industries/automotive-and-assembly/our-insights/why-the-automotive-future-is-electric">Why the automotive future is electric</a>,&rdquo; McKinsey &amp; Company, September 2021</p> <p>&ldquo;<a href="/capabilities/operations/our-insights/net-zero-or-bust-beating-the-abatement-cost-curve-for-growth">Net zero or bust: Beating the abatement cost curve for growth</a>,&rdquo; McKinsey &amp; Company, April 2021</p> <p>&ldquo;<a href="/industries/automotive-and-assembly/our-insights/the-irresistible-momentum-behind-clean-electric-connected-mobility-four-key-trends">The irresistible momentum behind clean, electric, connected mobility: Four key trends</a>,&rdquo; <em>McKinsey Quarterly</em>, April 2021</p> <p>&ldquo;<a href="/capabilities/operations/our-insights/design-cost-effective-carbon-abated-products-with-resource-cleansheets">Design cost-effective, carbon-abated products with resource cleansheets</a>,&rdquo; McKinsey &amp; Company, September 2020</p> <p>&ldquo;<a href="/capabilities/operations/our-insights/dont-just-follow-the-moneylead-it-with-a-standard-cost-model">Don&rsquo;t just follow the money&mdash;lead it with a standard cost model</a>,&rdquo; McKinsey &amp; Company, February 2018</p> <p>&ldquo;<a href="/capabilities/operations/our-insights/building-an-integrated-technology-road-map-to-drive-successful-innovation">Building an integrated technology road map to drive successful innovation</a>,&rdquo; McKinsey &amp; Company, February 2017</p> <p>&ldquo;<a href="/capabilities/operations/our-insights/testing-and-validation-from-hardware-focus-to-full-virtualization">Testing and validation: From hardware focus to full virtualization?</a>,&rdquo; McKinsey &amp; Company, November 2017</p> <p>&ldquo;<a href="/sitecore/service/notfound.aspx?item=web%3a%7ba01b63f2-b487-4dcc-a84d-f377baff26b1%7d%40en">Outsourced engineering services: From providers to collaboration partners</a>,&rdquo; McKinsey &amp; Company, August 2017</p> <p>&ldquo;<a href="/sitecore/service/notfound.aspx?item=web%3a%7b8c56aa24-03f0-4349-aaad-2fa2b7fa07ba%7d%40en">Building an integrated technology road map to drive successful innovation</a>,&rdquo; McKinsey &amp; Company, February 2017</p> <h3>Past experience</h3> <p><strong>RWTH Aachen</strong><br /> Research assistant at the institute of reactor technology and safety</p> <h3>Education </h3> <p><strong>RWTH Aachen</strong><br /> PhD, mechanical engineering</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Ruth Heuss","displayName":"Ruth Heuss","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"8d2e6afc-1fb3-4c9f-8cf8-6cc2bb46427a","itemLanguage":"en","itemVersion":3,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"8D2E6AFC1FB34C9F8CF86CC2BB46427A","name":"Ruth Heuss","engTitle":"Ruth Heuss","displayName":"Ruth Heuss","url":"/sitecore/content/McKinsey/Home/Our People/Ruth Heuss","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Dr. Ruth Heuss"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003ca href=\"/industries/automotive-and-assembly/our-insights/europes-economic-potential-in-the-shift-to-electric-vehicles\"\u003eEurope\u0026rsquo;s economic potential in the shift to electric vehicles\u003c/a\u003e\u003c/span\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/a-road-map-for-europes-automotive-industry\"\u003eA road map for Europe\u0026rsquo;s automotive industry\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/autonomous-drivings-future-convenient-and-connected\"\u003eAutonomous driving\u0026rsquo;s future: Convenient and connected\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, January 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/why-investing-in-company-location-still-matters\"\u003eWhy investing in company location still matters\u003c/a\u003e,\u0026rdquo; blog entry, McKinsey \u0026amp; Company, October 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/reaching-net-zero-what-will-it-take\"\u003eReaching net zero\u0026mdash;what will it take?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/industrials-and-electronics/our-insights/unlocking-the-growth-opportunity-in-battery-manufacturing-equipment\"\u003eUnlocking the growth opportunity in battery manufacturing equipment\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/the-road-to-affordable-autonomous-mobility\"\u003eThe road to affordable autonomous mobility\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, January 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/electrifying-the-bottom-line-how-oems-can-boost-ev-profitability\"\u003eElectrifying the bottom line: How OEMs can boost EV profitability\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/sustainability/our-insights/net-zero-germany-chances-and-challenges-on-the-path-to-climate-neutrality-by-2045\"\u003eNet-zero Germany: Chances and challenges on the path to climate neutrality by 2045\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/why-the-automotive-future-is-electric\"\u003eWhy the automotive future is electric\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/net-zero-or-bust-beating-the-abatement-cost-curve-for-growth\"\u003eNet zero or bust: Beating the abatement cost curve for growth\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/automotive-and-assembly/our-insights/the-irresistible-momentum-behind-clean-electric-connected-mobility-four-key-trends\"\u003eThe irresistible momentum behind clean, electric, connected mobility: Four key trends\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, April 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/design-cost-effective-carbon-abated-products-with-resource-cleansheets\"\u003eDesign cost-effective, carbon-abated products with resource cleansheets\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/dont-just-follow-the-moneylead-it-with-a-standard-cost-model\"\u003eDon\u0026rsquo;t just follow the money\u0026mdash;lead it with a standard cost model\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/building-an-integrated-technology-road-map-to-drive-successful-innovation\"\u003eBuilding an integrated technology road map to drive successful innovation\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2017\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/testing-and-validation-from-hardware-focus-to-full-virtualization\"\u003eTesting and validation: From hardware focus to full virtualization?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2017\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/sitecore/service/notfound.aspx?item=web%3a%7ba01b63f2-b487-4dcc-a84d-f377baff26b1%7d%40en\"\u003eOutsourced engineering services: From providers to collaboration partners\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2017\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/sitecore/service/notfound.aspx?item=web%3a%7b8c56aa24-03f0-4349-aaad-2fa2b7fa07ba%7d%40en\"\u003eBuilding an integrated technology road map to drive successful innovation\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2017\u003c/p\u003e\n\u003ch3\u003ePast experience\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRWTH Aachen\u003c/strong\u003e\u003cbr /\u003e\nResearch assistant at the institute of reactor technology and safety\u003c/p\u003e\n\u003ch3\u003eEducation \u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRWTH Aachen\u003c/strong\u003e\u003cbr /\u003e\nPhD, mechanical engineering\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eRuth is the co-leader of the firm’s Operations Practice globally and a senior partner in McKinsey's Berlin office. She serves clients on future mobility, decarbonization strategies, and product development for automotive OEMs and suppliers. Ruth also spends significant time on advancing diversity in the workplace—within and beyond the firm.\u003c/p\u003e\n\u003cp\u003eExamples of Ruth\u0026rsquo;s recent projects include the following:\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003esetting up an organizational unit for future software development for an automotive OEM\u003c/li\u003e\n \u003cli\u003eimproving software development and integration processes for an OEM, including separation of features from hardware\u003c/li\u003e\n \u003cli\u003edriving a leadership development and agile project for a large automotive conglomerate\u003c/li\u003e\n \u003cli\u003eperforming a cybersecurity readiness assessment for an automotive OEM\u003c/li\u003e\n \u003cli\u003eleading the electric vehicles strategy for an engineering and manufacturing service provider, pushing a platform-pre-development on the market\u003c/li\u003e\n \u003cli\u003eassessing the flexible manufacturing strategy for an electric vehicle, including initial site selection and ramp-up plan for an automotive supplier \u003c/li\u003e\n \u003cli\u003eleading multiple projects on energy-storage opportunities \u003c/li\u003e\n \u003cli\u003eintroducing an IoT platform for security cameras in a build-operate-transfer approach, including business case, minimum viable product for the platform, ecosystem building, and talent hiring\u003c/li\u003e\n \u003cli\u003eleading a holistic performance improvement program for an automotive supplier\u003c/li\u003e\n \u003cli\u003eleading a lean R\u0026amp;D project including footprint strategy for an automotive supplier with several business units\u003c/li\u003e\n \u003cli\u003eleading modularization projects\u0026mdash;including governance implications\u0026mdash;for a global machinery company and a large automotive conglomerate\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRuth recently spoke on the topic of \u0026lsquo;Why the automotive sector needs more female leaders \u0026lsquo; at the 2020 Wo-Men Automotive Summit.\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e"}},"additionalExpertise":{"jsonValue":{"value":""}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Ruth"}},"expertise":{"jsonValue":[{"id":"73078009-f095-409e-a3b5-f68e57634b52","url":"","name":"Operations","displayName":"Operations","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Operations"},"Faceted Search":[],"Practice E-mail":{"value":"Ops_dot_com_First_Alert@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/operations/our-insights","id":"{ACE206E6-B83F-453B-8655-1C1A7016B420}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Operations/Our Insights","linktype":"internal","name":"Insights on Operations"}},"Working With Us 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Link":{"value":{"href":"/capabilities/operations/how-we-help-clients/product-development-procurement","id":"{D3EE41D0-8925-4AB7-AEA7-7A017C5F1AAD}","querystring":"","target":"","text":"","url":"/McKinsey/Home/Capabilities/Operations/How We Help Clients/Product Development Procurement","title":"","class":"","linktype":"internal","name":"Product Development \u0026 Procurement"}},"Global Landing Links":{"value":[]},"Content":{"value":"\u003cp\u003e\u003cbr /\u003e\n\u003c/p\u003e"}}}]},"independentImage":{"src":null},"standardImage":{"src":"/~/media/mckinsey/our people/ruth heuss/ruth-heuss_profile_1536x1152.jpg"},"heroMode":{"targetItem":{"name":"Circular 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