Professional Development and Education Center

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<span class="bold iabicon-arrow-left1 icon"></span> Home </a> </div> </div> </div> <div class="topic-title uk-padding-large"> <div class="uk-flex"> <div class="section-info"> <h1>Professional Development and Education Center</h1> </div> <div class="module-browse__sharing uk-width-expand uk-flex-right uk-flex uk-flex-middle uk-inline"> <div class="module-sharing-actions"> <div class="article-actions module-sharing-actions__container uk-width-auto "> <a class="module-sharing-actions__action uk-link-reset uk-visible@m" href="#" hidden target="_blank" title=""> <span class="iabicon-download2 module-sharing-actions__icon second"></span> </a> <div class="uk-display-inline"> <a class="module-sharing-actions__action uk-link-reset" href="#"> <span class="iabicon-connect module-sharing-actions__icon last"></span> </a> <div uk-dropdown="boundary: .main; pos: bottom-left; mode: click""> <div class="uk-flex uk-flex-around"> <a class="module-sharing-actions__action-social 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fa-twitter" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">Mission</h3></div><div class="toc-hidden clearfix"></div><div class="uk-padding-large uk-container-xlarge uk-padding-remove-top uk-padding-remove-bottom"> <article class="article"> <div class="container module--news"> <div class="article__table-contents-header-container-mobile"> <div class="article__table-contents-header-mobile uk-hidden@m"> <a class="article__table-contents-header-mobile-action uk-link-reset" uk-toggle="target: #article-index-id; animation: uk-animation-slide-top-small" hidden> <div class="article__table-contents-header-content-mobile uk-flex uk-flex-middle"> Table of Contents <span class="article__table-contents-header-icon bold iabicon-arrow-in-circle-down uk-margin-auto-left"></span> </div> </a> </div> </div> <div class="article-container uk-flex ccwg"> <div class="article-index toc-placeholder uk-flex-auto"></div> <div class="article__content uk-flex-expand"> <div class="ccwg-block"> <div id="pane-ccwg-overview" class="ccwg-pane"> <div class="uk-padding-large uk-padding-remove-right uk-padding-remove-top"> <div uk-grid> <div class="uk-width-2-3@m"> <a name="general" id="general"></a> <h3 class="group-page-subhead restyled-subhead"><h3 class="module-subtitle">Mission</h3></h3> <p>IAB Professional Development and Education Center advances the digital marketing and media industries through professional development and educational programming while fostering an inclusive work environment.</p> <p>Now more than ever, it is crucial to prepare your organization’s talent for the rapidly changing digital media ecosystem and the modern workplace. The IAB Professional Development and Education Center recognizes that to keep our industry thriving, we must support all the talent that drives us forward, from entry-level employees up through the C-Suite.</p> <p>Our professional development and educational programs are created for the industry, by the industry, in collaboration with the other Centers of Excellence and the industry experts engaged in their councils, committees, and working groups. The key issues raised reflect the current needs of our industry, and our Center deploys an agile learning model to create programming that keeps you In the Know, In the Now.</p> <div style="font-size: 20px"><strong>Please see our <a class="toc-link" title="Learning Shop" href="https://www.iab.com/shop/">Learning Shop</a> for IAB’s full course catalogue. </strong></div> </div> <div class="uk-width-1-3@m"> <h3 class="group-page-subhead restyled-subhead">Why Learn With IAB</h3> <ul class="mission-key-themes uk-list uk-list-divider"> <li>Training Courses - In-depth courses designed to deepen you and your team's knowledge of digital media.</li> <li>Certifications - Certification exams that demonstrate you and your team perform against the highest industry standards. Prep courese available via the IAB for select certifications.</li> <li>Group Trainings - Customized group trainings designed to meet your team's unique education needs or train your clients and partners. </li> <li>Resources - Best practices for professional development and strategies to enhance your career potential.</li> </ul> </div> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> </div> </article> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="tpl-ccwg-subgroups" type="text/html"> <ul> {{#subgroups}} <li><a href="/councils-committees-task-forces-and-working-groups/?key={{id}}" target="_blank">{{name}}</a></li> {{/subgroups}} </ul> </script><div class="toc-hidden article__content"><h3 class="toc">Why Learn with IAB</h3></div><div class="toc-hidden clearfix"></div><section class="module-content uk-container uk-padding-large uk-padding-remove-top"> <h3 class="module-subtitle"><center>26,000+ professionals at 5,000 companies have participated in IAB professional development programs since 2012</center></h3> <hr /> <div uk-grid class="uk-child-width-1-2@m uk-grid-divider"> <div class="module-content--inner"> <h4></h4> <p><script src="https://player.anyclip.com/anyclip-widget/lre-widget/prod/v1/src/lre.js" data-ar="16:9" data-plid="hbcfascsn4yeerkxivhvm5tski4eslke" pubname="2158" widgetname="0016900002ZgZ76AAF_M8395"> </script></p> </div> <div class="module-content--inner"> <h4></h4> <p>We train media professionals and certify their knowledge for employers and business partners. </p> <p><strong>eLearning:</strong> IAB offers self-paced online learning from our Digital 360 and Industry Knowledge suites.</p> <ul> <li>Each online learning course includes built in knowledge checks throughout the course to improve learner comprehension</li> <li>Courses can be purchased online through the IAB Shop or reach out to your IAB Member Representative</li> <li>Once purchased, courses are accessed through IAB.com with your IAB Account login</li> </ul> <p><strong>Instructor Led Trainings & Workshops:</strong> Let one of our subject matter experts lead a training for your group</p> <ul> <li>Allows for direct Q&A engagement with the facilitator to dive deeper into training content</li> <li>Flexible learning environment allows for in-person, virtual, and hybrid learning</li> <li>IAB regularly hosts public trainings & workshops with individual tickets available – <a style="color:red;" href="https://www.iab.com/organizations/professional-development-and-education-center/#index-3"><u>see upcoming events</u></a></li> <li>Private trainings & workshops can be scheduled for your group – reach out to your IAB Member Representative or <a style="color:red;" href="/cdn-cgi/l/email-protection#fe929b9f8c90979099be979f9cd09d9193"><u>submit a request</u></a></li> </ul> <p> <strong>Licensing:</strong> For large scale learning needs, IAB offers licensing of our online learning content to be deployed in your organizations Learning Management System (LMS)</p> <ul> <li>Allows for custom integration with you organizations other learning materials</li> </ul> </div> </div> </section><div class="toc-hidden article__content"><h3 class="toc">Featured Training Courses</h3></div><div class="toc-hidden clearfix"></div><div class="topic-recent uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div class="uk-align-left"><h3 class="module-subtitle">Featured Training Courses</h3></div> <div class="clearfix"></div> <div uk-slider="sets: true" class="uk-position-relative"> <div class="uk-slider-container"> <ul class="uk-slider-items uk-child-width-1-1@s uk-child-width-1-3@m uk-grid"> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/product/introduction-to-retail-media/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2023/09/introduction-to-retail-media-iab-industry-knowledge-training-1024x312.png);"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Introduction to Retail Media</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/events/digital-fundamentals/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2020/06/110.jpg);background-position: 53.90% 45.53%"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Digital Fundamentals</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/events/programmatic-360-2/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2020/06/new-world-brand-management-the-five-ps-after-the-pandemic-4-scaled.jpg);background-position: 42.43% 46.70%"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Programmatic 360</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/events/digital-video-360/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2020/01/iStock-497249216-scaled.jpg);background-position: 32.67% 52.66%"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Digital Video 360</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/events/driving-business-with-data-science/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2021/01/driving-business-with-data-science.jpg);background-position: 62.86% 35.52%"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Driving Business with Data Science</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/events/introduction-to-direct-brands/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2020/08/introduction-to-direct-brands-9.jpg);"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Introduction to Direct Brands</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/events/data-360/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2020/04/inclusion-engagement-leadership-essentials-2-scaled.jpg);background-position: 48.52% 51.34%"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Data 360</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/events/audio-360/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2020/06/105-scaled-e1594387491333.jpg);background-position: 56.45% 39.12%"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Audio 360</h4> </div> </div> </a> </div> </li> </ul> </div> <div 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IAB Prep course available in the <a href="https://www.iab.com/events/digital-media-sales-training">IAB Shop.</a></p> <span class="iabicon-arrow-in-circle-right bold"></span> </div> </a> </div> <div class="uk-width-1-3@m"> <a class="uk-card uk-child-width-expand" href="https://www.iab.com/product/ld-dbpc-application/" > <div class="description"> <div class="module-card-title"> <img alt = "Image of Digital Media Buying and Planning Certification Badget" src="https://www.iab.com/wp-content/uploads/2021/05/IAB_LD_Badge_DBPC_Certification_PTI-1-150x150.png"> </div> <p class="gray-light-text"><h3>Digital Media Buying and Planning Certification</h3></br>Demonstrates media professionals have the knowledge needed to plan and manage digital campaigns while meeting brand objectives. IAB Prep course available in the <a href="https://www.iab.com/events/digital-media-buying-planning-training/">IAB Shop.</a></p> <span class="iabicon-arrow-in-circle-right bold"></span> </div> </a> </div> <div class="uk-width-1-3@m"> <a class="uk-card uk-child-width-expand" href="https://www.iabcertification.com/digital-ad-operations/" target="_blank" > <div class="description"> <div class="module-card-title"> <img alt="Image of Digital Ad Operations Certification Badge" src="https://www.iab.com/wp-content/uploads/2018/01/iab-digital-ad-operations-certification-150x150.png"> </div> <p class="gray-light-text"><h3>Digital Ad Operations Certification</h3></br>Demonstrates knowledge and competency in the area of digital ad operations.</p> <span class="iabicon-arrow-in-circle-right bold"></span> </div> </a> </div> </div> <div hidden class="module-subscribe-box uk-flex uk-padding uk-child-width-1-2@m uk-child-width-expand uk-flex-middle uk-margin-medium "> <div class="subscribe-button uk-flex-right"> <a href="#" target="_blank" uk-toggle="target:#contact-form-modal;"> <div class="primary-button-black uk-padding-small uk-width-expand uk-text-center"> Contact Us </div> </a> </div> </div> <div id="contact-form-modal" uk-modal> <div class="uk-modal-dialog uk-modal-body"> <h3>Contact Us</h3> <button class="uk-modal-close-default" type="button" aria-label="Close" uk-close></button> </div> </div> <script> $(function() { // Replace textarea max characters message jQuery(document).ready(function(){ var options = { 'displayFormat' : '#input/500 characters remaining' }; 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if (typeof $().textareaCount !== 'undefined') $('#contact-form-modal .gform_wrapper textarea').textareaCount(options); }); UIkit.util.on('#contact-form-modal', 'shown', function () { if($('#contact-form-modal .cancel-contact-form') && $('#contact-form-modal .cancel-contact-form').length === 0) { // Add cancel button $('#contact-form-modal .gform_footer').append('<button class="cancel-contact-form uk-button uk-button-default uk-modal-close" type="button">Cancel</button>'); // Add submit button class $('#contact-form-modal .gform_footer input[type="submit"]').addClass('primary-button-black'); } }); $('#contact-form-modal .gform_wrapper .gfield_select').on('change', function() { const selectText = $('#contact-form-modal .gform_wrapper .selector span') selectText.css('color', 'black'); // span is both, value and placeholder in gforms }); }); </script> </div><div class="toc-hidden article__content"><h3 class="toc">Training Partners</h3></div><div class="toc-hidden clearfix"></div><div class="module-preferred-training-partners uk-padding-large uk-container uk-padding-remove-top"> <div class="uk-flex"> <div class="uk-margin-remove"> <h3 class="module-headline uk-margin uk-margin-large-bottom"> Preferred Training Partners </h3> <div> </div> <table class="uk-table uk-table-divider uk-table-responsive iab-preferred-training-partners-table"> <tr> <td class="logo"> <a href="https://www.academyofdigitalmedia.com/" target="_blank"> <img alt="Academy of Digital Media" src="https://www.iab.com/wp-content/uploads/2021/04/the-academy-of-digital-media.png" /> </a> </td> <td width="50%" class="description"> <p>The ACADEMY of DIGITAL MEDIA, the training division of Laredo Group, has been providing the industry’s most respected and effective digital media training for over 25 years; upskilling reps and helping them pass the IAB exams across the globe. Digital ad sales have never been more challenging than in today’s constantly morphing ad ecosystem, with new and evolving ad programs, products, standards and best practices. As a long-time partner of the IAB (Leslie Laredo, founder and principal, was a founding IAB board member) the ACADEMY provides soft-skill and digital media training for sales reps, publishers, agencies, ad tech providers and marketers, including the DMSC exam prep training. The ACADEMY also offers its proprietary QUEST training to successfully transition reps and organizations from transactional to consultative sales approaches, and to hone the critical soft skills needed to respond to today’s competitive and complex selling environment and marketplace realities.</p> </td> <td class="visit-website"> <a href="https://www.academyofdigitalmedia.com/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://www.bursttrainings.com/" target="_blank"> <img alt="Burst Trainings" src="https://www.iab.com/wp-content/uploads/2020/09/Burst-Logo.png" /> </a> </td> <td width="50%" class="description"> <p>Burst Trainings is a world-class communications training company, with expert coaches who are committed to delivering a highly interactive virtual or in-person training experience, no matter the size or location of your company. With over 26,000 people trained to date, our coaches have decades of communications experience. We empower your team to connect, communicate, and collaborate at the highest levels.</p> </td> <td class="visit-website"> <a href="https://www.bursttrainings.com/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://www.core6advisors.com/" target="_blank"> <img alt="Core 6 Management Advisors, LLC" src="https://www.iab.com/wp-content/uploads/2020/09/Core-6-Web-Logo-for-white-backgrounds.png" /> </a> </td> <td width="50%" class="description"> <p>Core 6 Management Advisors is passionately dedicated to helping CXOs and Heads of Sales create top-performing and lasting revenue performance. Through proprietary tools and approaches developed and defined by many successes and failures, Core 6 has learned how to best help B2B companies grow revenue through specific and accountable sales training, sales management development, and performance management activation. The goal of C6MA is not only to raise seller and sales manager skill level through engaging and challenging learning sessions, it is to teach revenue producers how to think and apply what is learned. To ensure everlasting learning and successful applications, C6MA focuses its training methods beyond the what and to also include the why.</p> </td> <td class="visit-website"> <a href="https://www.core6advisors.com/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://prohaskaconsulting.com/" target="_blank"> <img alt="Prohaska Consulting" src="https://www.iab.com/wp-content/uploads/2022/08/prohaska-consulting-2.png" /> </a> </td> <td width="50%" class="description"> <p>Prohaska is an award-winning digital consultancy and a pioneer in programmatic media, working directly with Brands, Agencies, Publishers, Tech, Investors, Trade Groups, and government organizations. Team Prohaska has helped more than 550 global clients deepen their digital expertise, including successfully training more than 2,300 buyers, sellers, and tech leaders on the finer points of programmatic buying and selling, data and identity, and measurement and attribution. All Prohaska training programs are led by instructors with extensive, hands-on industry experience and are created specifically to serve the unique needs of the audience at hand. Described by their clients as “Connectors, Disruptors, and Data Leaders,” their unique niche within the industry enables Prohaska to ground theory in reality, making complex subjects easily understandable, applicable, and valuable for students at all levels of professional experience.</p> </td> <td class="visit-website"> <a href="https://prohaskaconsulting.com/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://www.thetechrecipes.com/" target="_blank"> <img alt="Tech Recipes" src="https://www.iab.com/wp-content/uploads/2021/02/tech-recipes-2-e1613657192367.png" /> </a> </td> <td width="50%" class="description"> <p>Are you in need of simplification and clarity from marketing technology and services? Tech Recipes simplifies complexity and packages best-in-class marketing strategy, operations and activation to remove the burden of evaluations, negotiations, and implementation. With a focus on Identity & Data Management to fuel activation, we modernize marketing by upgrading traditional business models with automated, agile and ultra-efficient brand and agency infrastructure. This feeds privacy compliant marketing and data execution while solving for staffing, workflow, and billing. Simply put, we aggregate the best offerings, at the best prices and implement automated business models within your organization so you don’t have to.</p> </td> <td class="visit-website"> <a href="https://www.thetechrecipes.com/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://www.theforem.co/" target="_blank"> <img alt="The Forem" src="https://www.iab.com/wp-content/uploads/2020/09/The-Forem_Coral-Logo_transparent-1-e1599572282876.png" /> </a> </td> <td width="50%" class="description"> <p>The Forem is a career advancement platform designed to propel top talent in Tech into leadership, with a special focus on women & underrepresented talent. Our curriculum teaches employees the skills to raise their visibility & ensure their impact is known, (even now). Founded by Alli Young, x-Google Sales exec & Exec Coach with attendees from Google, Verizon, Adobe, Pin, start ups & agencies.</p> </td> <td class="visit-website"> <a href="https://www.theforem.co/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://www.uof.digital/" target="_blank"> <img alt="U of Digital" src="https://www.iab.com/wp-content/uploads/2020/09/U-of-Digital-logo-yellow-and-blue.png" /> </a> </td> <td width="50%" class="description"> <p>U of Digital offers credible, digestible, and applicable digital marketing industry education that empowers individuals and teams to drive better outcomes. Our customized, multi-medium, and evergreen approach focuses on each learner’s needs in a hyper-efficient manner, lifting employee performance and driving business results. Customers include Google, TikTok, Indeed, Quantcast, Criteo, FreeWheel, and more.</p> </td> <td class="visit-website"> <a href="https://www.uof.digital/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://www.uwginc.com/" target="_blank"> <img alt="Uniworld Group" src="https://www.iab.com/wp-content/uploads/2020/09/UWG_Logo_Red.png" /> </a> </td> <td width="50%" class="description"> <p>UWG is the longest-standing, full-service, multicultural marketing and advertising agency in the United States. A leader in thought, creativity, and innovation, UWG has carved its legacy in the advertising space for more than fifty years by connecting brands to multicultural audiences beyond the construct of race and ethnicity. UWG is a minority-owned, woman-led strategic partner of the WPP network.</p> </td> <td class="visit-website"> <a href="https://www.uwginc.com/" target="_blank" class="btn">Visit Website</a> </td> </tr> <tr> <td class="logo"> <a href="https://www.wet-cement.com/" target="_blank"> <img alt="Wet Cement" src="https://www.iab.com/wp-content/uploads/2020/09/05_Wet-Cement_Logo_BLK-01-e1599572264138.png" /> </a> </td> <td width="50%" class="description"> <p>Wet Cement unlocks fearlessness to accelerate innovation, inclusivity and growth. We transform behaviors and mindsets through full-service programs combining training, 1:1 coaching and consulting. 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