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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://www.web2expo.com:80/webexsf2009/public/schedule/presentations/Fundamentals","20090322170927","http://web.archive.org/","web","/_static/", "1237741767"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <link href="/web/20090322170927cs_/http://www.web2expo.com/stylesheets/general.css?1237457693" media="screen" rel="Stylesheet" type="text/css"/> <script type="text/javascript" src="http://web.archive.org/web/20090322170927js_/http://ajax.googleapis.com/ajax/libs/jquery/1.2.6/jquery.min.js"> </script> <script src="/web/20090322170927js_/http://www.web2expo.com/javascripts/application.js?1237457693" type="text/javascript"></script> <script src="/web/20090322170927js_/http://www.web2expo.com/javascripts/ui/minified/jquery.ui.all.min.js?1237457693" type="text/javascript"></script> <script src="/web/20090322170927js_/http://www.web2expo.com/javascripts/ui-ext/ui.bgiframe.min.js?1237457693" type="text/javascript"></script> <script src="/web/20090322170927js_/http://www.web2expo.com/javascripts/ui-ext/ui.stars.pack.js?1237457693" type="text/javascript"></script> <script src="/web/20090322170927js_/http://www.web2expo.com/javascripts/ui-ext/ui.dimensions.js?1237457693" type="text/javascript"></script> <script src="/web/20090322170927js_/http://www.web2expo.com/javascripts/ext/jquery.form.packed.js?1237457693" type="text/javascript"></script>  <script type="text/javascript">  </script> <link href="/web/20090322170927cs_/http://www.web2expo.com/webexsf2009/public/template/css/89?1237495101" media="screen" rel="Stylesheet" type="text/css"/> <script src="http://web.archive.org/web/20090322170927js_/http://assets.en.oreilly.com/1/eventprovider/1/2008v1_common.js" type="text/javascript"></script> <title> Presentations: Fundamentals: Web 2.0 Expo San Francisco 2009 - Co-produced by TechWeb & O'Reilly Conferences, March 31 - April 03, 2009, San Francisco, CA </title> <link rel="alternate" type="application/rss+xml" title="O'Reilly Conferences: Web 2.0 Expo San Francisco 2009" href="http://web.archive.org/web/20090322170927/http://feeds2.feedburner.com/OreillyConferencesWeb20Expo"/>   <script src="http://web.archive.org/web/20090322170927js_/http://assets.en.oreilly.com/1/event/18/money2009_live_modalpanel.js" type="text/javascript"></script> <script type="text/javascript">  </script> <link rel="apple-touch-icon" href="http://web.archive.org/web/20090322170927im_/http://assets.en.oreilly.com/1/eventprovider/1/orm-iphone-icon.png" type="image/png"/> <link href="http://web.archive.org/web/20090322170927cs_/http://assets.en.oreilly.com/1/eventprovider/1/print_css.css" media="print" rel="Stylesheet" type="text/css"/> <script src="http://web.archive.org/web/20090322170927js_/http://assets.en.oreilly.com/1/eventprovider/1/jquery_flash.js" type="text/javascript"></script> <meta name="Category" content="Conferences"/> <meta name="search_date" content="2009-03-31"/>  <meta name="verify-v1" content="ejKlkisc2aaHXLk+37fMPNCfcsC5GdJYO2qoBXRRM7g="/> </head> <body class="en_c_schedule en_a_presentations" id="en_schedule_presentations"> <div id="en_content"> <div id="en_main_parts"> <div id="en_header"><div id="photo" style="line-height:0; height:72px;"><a href="http://web.archive.org/web/20090322170927/http://www.web2expo.com/sf"><img src="http://web.archive.org/web/20090322170927im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_logo.gif" width="145" height="72" alt="Web 2.0 Expo SF"/></a></div> <div id="nav"> <noscript> <a href="http://web.archive.org/web/20090322170927/http://en.oreilly.com/webexsf2009/" title="Web 2.0 Expo San Francisco 2009">Home</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/register" title="Register for Web 2.0 Expo San Francisco 2009">Register</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/full" title="Web 2.0 Expo San Francisco 2009">Conference</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/content/about" title="About Web 2.0 Expo San Francisco 2009">About</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/content/exhibitors" title="Web 2.0 Expo San Francisco 2009 Expo">Expo</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/content/contact" title="Contact Web 2.0 Expo San Francisco 2009">Contact</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/content/opportunities" title="Web 2.0 Expo San Francisco 2009 Sponsor/Exhibitor Opportunities">Sponsor/Exhibit</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/user/account" title="Your Account">Your Account</a> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/content/sitemap" title="Web 2.0 Expo San Francisco 2009 Sitemap">Sitemap</a> </noscript> <script type="text/javascript" src="http://web.archive.org/web/20090322170927js_/http://assets.en.oreilly.com/1/event/22/webexsf2009_milonic_menu_REG.js?031009"></script> </div> </div> <div id="en_menubar"> </div> <div id="en_main"> <div id="mid">  <h1 class="title">Presentations: Fundamentals</h1> <div class="en_topic_description"> <p>Web 2.0 has many component parts. The core concept of the Web as a platform continues to evolve, and recent developments in cloud computing and platform-as-a-service are building out Tim O’Reilly’s original definition. We’ll discuss the state of the art and the relevant open questions around the building blocks of Web 2.0: user-generated content, tagging, collective intelligence, co-development with your users, cooperation, identity, trust, transparency, and data ownership and access. This track is designed to help those newer to Web 2.0 understand how to bring the core concepts of Web 2.0 together to deliver a great web application.</p> </div> <div id="en_proceedings"> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/6405">Coding for Greener Applications: Style Makes a Difference</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/4887">Tenni Theurer</a> (Yahoo!) </div> <div class="en_session_description"> As the next billion people access the web, the need to support all that data becomes a real concern from both a load perspective and a cost standpoint. Yahoo!'s Green Coding Initiative aims to define the meaning of coding efficiently, determine the metrics to measure efficient code, develop the tools that enable developers to code greener, and share our learnings with the world. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/8962">Diagnosing Technical Search Acquisition Issues</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/18197">Vanessa Fox</a> (Nine By Blue) </div> <div class="en_session_description"> Site isn't being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/7467">Economics 2.0: Highly Effective Strategies for Putting Your Business on a Recession Diet</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/13224">Dion Hinchcliffe</a> (Hinchcliffe & Company) </div> <div class="en_session_description"> The business landscape has changed dramatically over the last year and Web 2.0 concepts have only become more important factors for driving business survival and success. This informative session takes a deep dive into practical and potent techniques that can be used to rapidly energize every organization with new innovative techniques for cutting costs, driving growth, and spurring innovation. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/7543">Effective Twitter for Communication & Product Integration</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/14573">Sarah Milstein</a> (20slides.com) </div> <div class="en_session_description"> Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/5771">Enterprise Web 2.0 Anti-Patterns, ROI and Metrics</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/34135">Aaron Kim</a> (IBM Global Business Services) </div> <div class="en_session_description"> An anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice. It often takes you from a problem to a bad solution. This session will discuss the business value of Web 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global enterprises by an IBM consultant, along with recommendations on how to avoid common pitfalls. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/7796">Finding Influence: Design Patterns for Smarter Crowds</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/27385">Gregor Hochmuth</a> (Google) </div> <div class="en_session_description"> As more and more content is shared in near real-time, we need new models for understanding what's important. Understanding influence is a powerful approach for making sense of what's being shared and what should be on top. In this session, you'll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you're designing. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/5691">Sources for Data Geeks: A Detective Story</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/1956">Toby Segaran</a> (Metaweb) </div> <div class="en_session_description"> Interpreting business and social data can help us understand a huge range of subjects including political impact and environmental concerns. In this talk I aim to give you some ideas of what free data is out there and some ideas of how you can use it to do interesting things. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/6375">Standards and Your Business </a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/41605">David Rudin</a> (Microsoft Corp.) </div> <div class="en_session_description"> Success in standards requires not only great technology, but diplomacy, comprise, and even lawyers. Standards can influence your project鈥檚 features and designs. Sometimes they line up with your projects, sometimes lead the way, and other times hold you back. This panel will explore how standards are developed, how they can fit or clash with your project, and how you can get effectively involved. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/8963">Stopping Virtual Blight: Hacking, Malware & Virtual Blight</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/42901">Jonah Stein</a> (Its the ROI) </div> <div class="en_session_description"> The success stories of Web 2.0 are built on social networks and crowd sourcing models that depend on user participation, user generated content and user voting/rating systems. The trust required for these models makes them vulnerable to spammers, scammers, hackers and botnet operators who want to exploit Web 2.0 sites for personal gain. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/7715">Sync'ing Suspicion</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/45387">Dave Engberg</a> (Evernote) </div> <div class="en_session_description"> This talk describes the technical considerations Evernote made in designing a hybrid client-Web service. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/6204">The Alpha Geek's Guide To Finding A Business Model: PBwiki's 4-Year Odyssey</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/41390">David Weekly</a> (PBwiki, Inc.) </div> <div class="en_session_description"> David Weekly will talk candidly about how PBwiki's business model evolved over the past four years, including a candid look at how his geek instincts both helped and hurt during this long process. This talk will be especially useful for technical founders who are wondering to what extent they need to incorporate traditional business management into an engineering-driven company. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/6224">The Open Enterprise: How Web Tools And Culture Are Remaking Business</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/5949">Stowe Boyd</a> (The /Messengers) </div> <div class="en_session_description"> Web 2.0 technology has had a direct impact on media and society with blogs, YouTube, Facebook, MySpace and others. Now, we are seeing adoption of Web 2.0 tools and culture in the business context as companies seek to harness these forces. What will the impacts be? How quickly will companies adopt new tools, and which ones? What can we expect in ten years? What should businesses do now? </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/6333">Tools for Visual Storytelling</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/41530">Nancy Duarte</a> (Duarte Design) </div> <div class="en_session_description"> Ever found yourself checking email during a presentation or sending IMs to the person sitting next to you. Sure, we鈥檝e all done it. Information abounds and so does the continuing need for it. So in this information and attention deficit age, how do we transform presentations from a one-way lecture to an informative, engaging and collaborative experience? </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/7738">TV & Radio with an API: Stories from Current and NPR</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/45137">Robin Sloan</a> (Current), <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/29484">Zach Brand</a> (NPR, Digital media) </div> <div class="en_session_description"> Current and NPR are the first major media API that open up substantive original news and other information for online re-use by other parties. Discover how this open distribution is working, and what opportunities and challenges it creates for everybody from bloggers to other mainstream media. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/8574">Video Platforms: The Reel Deal</a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/23206">Liz Gannes</a> (GigaOm / NewTeeVee), <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/47845">Laurel Reitman</a> (Adobe), <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/47846">Frank Barbieri</a> (Transpera), <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/52429">Alex Zambelli</a> (Microsoft Corporation), <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/47881">Marty Roberts</a> (thePlatform) </div> <div class="en_session_description"> So you want to add video to your site or make better use of your existing video assets. But where do you even start? On this panel, we let the platform providers duke it out for your attentions. We'll talk about formats, mobile, plug-ins, and business models. </div> </div> <div class="en_session"> <div class="en_session_title"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/detail/7546">W3C Geolocation API -- Adding "Where" to Web Applications </a> </div> <div class="en_session_speakers"> <a href="/web/20090322170927/http://www.web2expo.com/webexsf2009/public/schedule/speaker/1189">Ryan Sarver</a> (Skyhook Wireless) </div> <div class="en_session_description"> Location aware websites can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. 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