Drive personalized engagement through omnichannel and multiexperience marketing

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#FF3691}.tag--rose{--color-bg: #FF3691}.tag--green{--color-bg: #FFBA31}.tag--yellow{--color-bg: #FFBA31}.tag--black{--color-bg: #FF4547}.tag--orange{--color-bg: #F05A22}.icon-svg{width:1.5rem;display:inline-block;vertical-align:top;fill:none;stroke:#F05A22;stroke-linecap:round;stroke-linejoin:round;stroke-width:0.125rem}.kentico-circle-icon .icon-circle{width:2.5rem;height:2.5rem;background-color:#F05A22;border-radius:40px;display:grid;justify-content:center;align-content:center}.kentico-circle-icon .icon-svg{width:1.5625rem;height:1.5625rem;fill:#fff;stroke:none}.kentico-circle-icon.kentico-circle-icon--bronze .icon-circle{background-color:#b07d2f}.kentico-circle-icon.kentico-circle-icon--silver .icon-circle{background-color:#007dbb}.kentico-circle-icon.kentico-circle-icon--gold .icon-circle{background-color:#fbb900}.kentico-circle-icon.kentico-circle-icon--white .icon-circle{background-color:#fff}.kentico-circle-icon.kentico-circle-icon--white 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.nav-link-secondary{font-size:0.875rem;line-height:1rem;width:100%;display:block;padding:1.5rem 2.5rem 1rem 2.5rem;color:#000;text-align:left;text-decoration:none;background-color:#fff;transition:background-color 0.2s ease-out}@media (min-width: 64em){.nav .nav__inner .nav-link-secondary{padding:0.75rem 2.5rem 0.75rem 2.5rem}}.nav .nav__inner .nav-link-secondary:hover{color:#F05A22}.nav .nav__inner .nav-link-secondary:active{text-decoration:underline}.nav .nav__inner .nav-link-secondary--current{color:#F05A22;text-decoration:underline}.nav .nav__inner .nav-link-secondary--on-path{color:#F05A22}@media (min-width: 64em){.nav .nav__inner .nav-content:first-child .nav-link-secondary{padding-top:2.5rem}.nav .nav__inner .nav-content:last-child .nav-link-secondary{padding-bottom:2.5rem}}.nav .nav__inner .nav-level-1--search-desktop{display:none}@media (min-width: 64em){.nav .nav__inner .nav-level-1--search-desktop{display:block}}.nav .nav__inner .nav-level-1--search-desktop .nav-link-search{min-width:3.75rem;display:block;padding:2.5rem 0;transition:color 0.3s ease-in-out}@media (min-width: 64em){.nav .nav__inner .nav-level-1--search-desktop .nav-link-search{min-width:2.5rem}}@media (min-width: 64em) and (max-width: 66.875em){.nav .nav__inner .nav-level-1--search-desktop .nav-link-search{min-width:2rem}}@media (min-width: 64em) and (max-width: 85.365em){.nav .nav__inner .nav-level-1--search-desktop .nav-link-search{padding:1.25rem 0}}@media (min-width: 74.375em){.nav .nav__inner .nav-level-1--search-desktop .nav-link-search{min-width:1.875rem}}@media (min-width: 85.375em){.nav .nav__inner .nav-level-1--search-desktop .nav-link-search{min-width:3.125rem}}.nav .nav__inner .nav-level-1--search-desktop .nav-link-search .icon-svg{stroke:#000;stroke-width:0.125rem;width:1.25rem;height:1.25rem}.nav .nav__inner .nav-level-1--search-desktop .nav-link-search:hover .icon-svg{stroke:#F05A22}.nav .nav__inner .nav-content--rich-content{display:flex;align-items:center;height:100%}.nav .nav__inner .nav-content--rich-content a{position:relative;display:flex;align-items:center;background-color:#fff;color:#000;flex-direction:column;justify-content:center;padding:2.5rem;text-decoration:none;z-index:1;height:100%}.nav .nav__inner .nav-content--rich-content a:hover .nav-content__cta{background-color:rgba(240,90,34,0.1)}.nav .nav__inner .nav-content--rich-content a:before{content:'';position:absolute;left:0;top:2.5rem;width:0.0625rem;height:calc(100% - 5rem);background-color:#e7e4e5}.nav .nav__inner .nav-content--rich-content .nav-content__image{display:inline-block;margin-bottom:1.25rem;border-radius:16px 16px 16px 4px}.nav .nav__inner .nav-content--rich-content .nav-content__description{font-size:0.75rem;line-height:0.875rem;margin:0.25rem 0 0 0;text-align:center}.nav .nav__inner .nav-content--rich-content .nav-content__cta{display:flex;align-items:center;color:#F05A22;font-size:0.75rem;line-height:0.875rem;font-weight:500;justify-content:center;margin-top:0.625rem;margin-bottom:0;text-decoration:none;padding:0.5rem 1rem;text-transform:uppercase;border-radius:50px;transition:background-color 0.2s ease-out}.nav .nav__inner .nav-content--rich-content .nav-content__cta .icon-svg{position:static !important;margin-bottom:0;margin-left:0.25rem;opacity:1;transform:rotate(-90deg) !important;transform-origin:center center;height:0.75rem}.nav .nav__inner .nav-content--rich-content+.nav-content--rich-content a:before{content:'';position:absolute;top:-0.0625rem;left:0;display:block;background:#f3f1f2;background-clip:content-box;box-sizing:border-box;height:0.125rem;padding:0 1.5625rem;width:100%;z-index:2}@media (max-width: 63.99em){.nav .nav__inner .nav__dropdown{border-bottom:1px solid #e7e4e5}}@media (min-width: 64em){.nav .nav__inner .nav__dropdown{display:flex;padding-top:0;transform:translate(-1rem, -0.5rem);position:absolute;opacity:0;visibility:hidden;z-index:99;will-change:opacity;transition:opacity 0.15s ease-out, visibility 0.15s ease-out}.nav .nav__inner .nav__dropdown-content{flex:50% 1;min-width:14.375rem}.nav .nav__inner .nav__dropdown-content-rich{display:block;flex:50% 1;min-width:17.5rem}}@media (min-width: 85.375em){.nav .nav__inner .nav__dropdown{transform:translate(-1rem, -1.5rem)}}.nav .nav__dropdown-bg{display:none}@media (min-width: 64em){.nav .nav__dropdown-bg{width:0;height:0;max-height:0;border-radius:10px;display:flex;justify-content:center;background-color:#fff;box-shadow:#cfc9ca 0 0 1.25rem;position:absolute;top:0;opacity:0;transition:opacity 0.1s ease-out, transform 0.2s ease-out}.nav .nav__dropdown-bg.is-open{opacity:1;max-height:32rem}}@media (min-width: 64em){.nav .trigger-enter .nav-link-primary{color:#F05A22}.nav .trigger-enter .nav__dropdown{opacity:1;visibility:visible}}.header__mobile-icons{display:flex;z-index:99}@media (min-width: 64em){.header__mobile-icons{display:none}}.header__mobile-icons .search{display:flex;transition:color 0.3s ease-in-out}@media (max-width: 26.865em){.header__mobile-icons .search{padding-right:0}}.header__mobile-icons .search__link{display:flex;align-items:center;justify-content:center;padding:1rem;margin-top:-1rem;margin-bottom:-1rem;padding-right:0.5rem}.header__mobile-icons .search .icon-svg{stroke:#000;stroke-width:0.125rem;width:1.25rem;height:1.25rem}.header__mobile-icons .search:hover .icon-svg{stroke:#F05A22}.burger{--burger-height: 1rem;--burger-width: 1.25rem;--burger-line: 0.125rem;--burger-color: #000;--burger-duration: 0.6s;position:relative;display:block;cursor:pointer;height:var(--burger-height);justify-content:flex-end;margin-left:auto;transform:translateZ(0);width:var(--burger-width);z-index:100;margin:0.5rem}.burger:hover{--burger-color: #F05A22}.burger-wrapper{cursor:pointer;padding:1rem 0.875rem 1rem 0.875rem;margin-top:-1rem;margin-bottom:-1rem;margin-right:-1.5rem}.burger-wrapper:hover .burger{--burger-color: #F05A22}.burger__line{position:absolute;display:block;animation-direction:normal;animation-duration:0s;animation-fill-mode:forwards;background:var(--burger-color);border-radius:3px;height:var(--burger-line);transform-origin:center center;width:100%}.is-ready .burger__line{animation-duration:var(--burger-duration)}.burger__line--top{top:0;animation-name:burger-line-1-r}.is-active .burger__line--top{animation-name:burger-line-1-f;--burger-color: #F05A22}.burger__line--mid{top:50%;transform:translateY(-50%);animation-name:burger-line-2-r}.is-active .burger__line--mid{animation-name:burger-line-2-f;--burger-color: #F05A22}.burger__line--bottom{bottom:0;animation-name:burger-line-3-r}.is-active .burger__line--bottom{animation-name:burger-line-3-f;--burger-color: #F05A22}@keyframes burger-line-1-f{0%{transform:translateY(0)}50%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%)}100%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%) rotate(45deg)}}@keyframes burger-line-2-f{0%{opacity:1}50%{opacity:1}100%{opacity:0}}@keyframes burger-line-3-f{0%{transform:translateY(0)}50%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%)}100%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%) rotate(-45deg)}}@keyframes burger-line-1-r{0%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%) rotate(45deg)}50%{transform:translateY(calc(var(--burger-height) / 2)) translateY(-50%)}100%{transform:translateY(0)}}@keyframes burger-line-2-r{0%{opacity:0}50%{opacity:1}100%{opacity:1}}@keyframes burger-line-3-r{0%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%) rotate(-45deg)}50%{transform:translateY(calc(var(--burger-height) / 2 * -1)) translateY(50%)}100%{transform:translateY(0)}}.circle-animation{position:absolute;bottom:0;right:0;display:block;color:transparent;height:10rem;width:10rem}.circle-animation .circle{position:absolute;right:0;bottom:0;display:block;border:2px solid currentColor;border-radius:50%;height:200%;opacity:0.3;transform:translate(50%, 50%) scale(0);width:200%}.animated .circle-animation .circle{animation:circles-pulse infinite linear;animation-duration:10s}.animated .circle-animation .circle:nth-child(1){animation-delay:0s}.animated .circle-animation .circle:nth-child(2){animation-delay:2s}.animated .circle-animation .circle:nth-child(3){animation-delay:4s}.animated .circle-animation .circle:nth-child(4){animation-delay:6s}.animated .circle-animation .circle:nth-child(5){animation-delay:8s}.subnav{display:flex;flex-wrap:nowrap;justify-content:space-between;align-items:center;background-color:#fff;padding:0 2.5rem;border-bottom:1px solid #e7e4e5;min-height:3.0625rem;z-index:90}.subnav--align-right{flex-direction:row-reverse}.cms-edit .subnav{position:relative}@media (max-width: 63.99em){.subnav{padding-right:2.125rem;padding-left:2.125rem;overflow-x:scroll;overflow-y:hidden;scroll-behavior:smooth;z-index:9;scrollbar-color:#e7e4e5 #e7e4e5}.subnav::-webkit-scrollbar{background-color:#e7e4e5}}@media (max-width: 34.365em){.subnav{padding:0 1.5rem}}.subnav-wrapper{position:-webkit-sticky;position:sticky;width:100%;top:3.75rem;overflow:hidden;height:3.0625rem;z-index:91;border-bottom:1px solid #e7e4e5;transition:box-shadow 0.2s ease-in-out;background-color:#fff}.subnav-wrapper.scrolled{box-shadow:0 0.5rem 2rem rgba(16,33,60,0.25),0 0 0.5rem rgba(0,0,0,0.03)}@media (min-width: 64em){.subnav-wrapper{overflow:visible}}@media (min-width: 85.375em){.subnav-wrapper{top:6.3125rem}}.subnav-wrapper:after{content:'';position:absolute;top:0;right:0;width:1.5rem;height:3.0625rem;background-image:linear-gradient(to right, rgba(255,255,255,0), #fff);z-index:10}.subnav-wrapper:before{content:'';position:absolute;top:0;left:0;width:1.5rem;height:3.0625rem;background-image:linear-gradient(to left, rgba(255,255,255,0), #fff);z-index:10}.subnav .subnav__title{display:inline-block}.subnav .subnav__title+.subnav__title{margin-left:0.75rem}.subnav .subnav__title a{display:flex;align-items:center;text-decoration:none;color:#000;text-transform:uppercase;font-size:0.875rem;padding:1rem 0;transition:color .3s ease-in-out}@media (max-width: 63.99em){.subnav .subnav__title a{text-transform:unset;color:#F05A22}.subnav .subnav__title a:after{content:'/';color:#cfc9ca;font-size:0.875rem;display:inline-block;margin-left:1rem}}.subnav .subnav__title a svg{width:0.75rem;margin-right:0.625rem;transform:rotate(90deg);transition:fill .3s ease-in-out}@media (max-width: 63.99em){.subnav .subnav__title a svg{display:none}}.subnav .subnav__title a:hover{color:#F05A22}.subnav .subnav__title a:hover svg{fill:#F05A22}@media (min-width: 64em){.subnav .subnav__title--for-third-level{display:none}}.subnav .subnav__title--current-page a{text-decoration:underline}.subnav .subnav__title--current-page a:after{content:none;font-size:0}@media (min-width: 64em){.subnav .subnav__title--current-page{display:none}}@media (max-width: 34.365em){.subnav .btn{display:none}}.subnav .subnav__current-page{display:flex;align-items:center;cursor:pointer}@media (max-width: 63.99em){.subnav .subnav__current-page{justify-content:center}}.subnav .subnav__current-page .icon-svg{width:0.75rem;stroke:#000;margin-left:0.3125rem}.subnav .subnav__links{display:flex;justify-content:flex-start;white-space:nowrap}@media (min-width: 64em){.subnav .subnav__links{justify-content:center}}.subnav .subnav__links .btn{display:block;margin:0 auto;margin-top:0.625rem;margin-bottom:1.25rem}@media (min-width: 34.375em){.subnav .subnav__links .btn{display:none}}.subnav .subnav__links-other{display:none}.subnav .subnav__links-other.is-shown{display:block}@media (min-width: 64em){.subnav .subnav__links-other .trigger-enter .subnav__link{color:#F05A22}.subnav .subnav__links-other .trigger-enter .subnav__dropdown{opacity:1;visibility:visible}.subnav .subnav__links-other .trigger-enter:hover .icon-svg{transform:rotate(180deg);color:#F05A22}}.subnav .subnav__links li.is-other{display:none}@media (max-width: 63.99em){.subnav .subnav__links.is-open{width:100%;display:block;position:absolute;top:100%;left:0;background-color:#000;text-align:center}.subnav .subnav__links.is-open a{display:block;padding-top:0.625rem;padding-bottom:0.625rem}.subnav .subnav__links.is-open a.btn:first-of-type{display:none}}.subnav .subnav__link{color:#000;font-size:0.875rem;line-height:1rem;text-decoration:none;margin-right:0.9375rem;margin-left:0.9375rem;padding:1rem 0;transition:color .3s ease-in-out;display:inline-block;position:relative}@media (max-width: 63.99em){.subnav .subnav__link{display:none}}.subnav .subnav__link:hover{color:#F05A22}.subnav .subnav__link:active{text-decoration:underline}.subnav .subnav__link--current{color:#F05A22;text-decoration:underline}.subnav .subnav__link--on-path{color:#F05A22}.subnav .subnav__link--other{cursor:default;padding-right:2rem}.subnav .subnav__link-icon .icon-svg{width:0.5rem;position:absolute;transition:transform 0.4s ease-in-out}@media (max-width: 63.99em){.subnav .subnav__link-icon .icon-svg{top:1.5625rem;right:1.25rem;stroke:#e7e4e5}}@media (min-width: 64em){.subnav .subnav__link-icon .icon-svg{stroke:#F05A22;top:47%;right:1rem}}.subnav .subnav__link .subnav__dropdown li:first-child a{border-radius:10px 10px 0 0}.subnav .subnav__link .subnav__dropdown li:last-child{background-color:#fff;border-bottom-right-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;overflow:hidden}.subnav .subnav__link .subnav__dropdown li:last-child a{border-radius:0 0 10px 10px}.subnav .subnav__link .subnav__dropdown li:last-child .subnav-link-secondary{border-bottom:0}@media (max-width: 63.99em){.subnav .subnav__link .subnav__dropdown{opacity:0;visibility:hidden;display:none}}@media (min-width: 64em){.subnav .subnav__link .subnav__dropdown{display:flex;padding-top:0;transform:translate(-1rem, 0.75rem);position:absolute;right:-2rem;opacity:0;visibility:hidden;z-index:99;will-change:opacity;transition:opacity 0.15s ease-out, visibility 0.15s ease-out}.subnav .subnav__link .subnav__dropdown-content{flex:50% 1;min-width:14.375rem;border-radius:10px;box-shadow:#cfc9ca 0 0 1.25rem}.subnav .subnav__link .subnav__dropdown-content li:first-child .subnav-link-secondary{padding-top:2.5rem}.subnav .subnav__link .subnav__dropdown-content li:last-child .subnav-link-secondary{padding-bottom:2.5rem}.subnav .subnav__link .subnav__dropdown-content li:only-child .subnav-link-secondary{padding:1rem 2.5rem 1rem 2.5rem}}.subnav .subnav__link .subnav-link-secondary{font-size:0.875rem;line-height:1rem;width:100%;display:block;padding:1rem 2.5rem 1rem 2.5rem;color:#000;text-align:left;text-decoration:none;background-color:#fff;transition:background-color 0.2s ease-out}@media (min-width: 64em){.subnav .subnav__link .subnav-link-secondary{padding:0.75rem 2.5rem 0.75rem 2.5rem}}.subnav .subnav__link .subnav-link-secondary:hover{color:#F05A22}.subnav .subnav__link .subnav-link-secondary--current{color:#F05A22;text-decoration:underline}.subnav .subnav__current-page:after{content:none}@media (min-width: 64em){.subnav .subnav__current-page{display:none}}@media (max-width: 47.99em){.subnav .subnav__current-page{padding-top:0.625rem}}.footer__vert-align{display:grid;height:100%;align-content:center}.subnav__left{width:auto;white-space:nowrap}@media (hover: none){.subnav__left:after{content:'';width:1.25rem;display:block}}@media (max-width: 34.365em){.subnav__left{display:flex;white-space:nowrap}}.subnav__middle{display:flex;flex:1 0 auto;align-content:center;justify-content:flex-start}@media (min-width: 64em){.subnav__middle{justify-content:center}}.js-header--xpcookiebanner-is-active+.subnav-wrapper{top:18.75rem}@media (min-width: 85.375em){.js-header--xpcookiebanner-is-active+.subnav-wrapper{top:21.3125rem}}.anchor-offset{position:relative;top:-6.3125rem;display:block;visibility:hidden}.vert-padding-50 .anchor-offset{top:-9.4375rem}.vert-padding-75 .anchor-offset{top:-11rem}.vert-padding-100 .anchor-offset{top:-12.5625rem}.xpcookiebanner{position:fixed;top:0;left:0;width:100%;background-color:#fff;padding:1rem 0;z-index:110;transform:translateY(100%);min-height:15rem;color:#231f20;border-bottom:4px solid #f05a22;display:none}.xpcookiebanner.is-active{display:flex;transform:translateY(0%)}.xpcookiebanner__inner{display:flex;align-items:flex-start;justify-content:space-between;flex-direction:column}@media (min-width: 48em){.xpcookiebanner__inner{flex-direction:row;align-items:center}}.xpcookiebanner__inner p,.xpcookiebanner__inner a{color:#000;margin:0;font-size:0.75rem}@media (min-width: 26.875em){.xpcookiebanner__inner p,.xpcookiebanner__inner a{font-size:0.875rem}}@media (min-width: 48em){.xpcookiebanner__inner p,.xpcookiebanner__inner a{font-size:1rem}}.xpcookiebanner__header{width:100%;font-size:1.125rem;font-weight:bold;margin:0.5rem 1rem 0.5rem 0}@media (min-width: 26.875em){.xpcookiebanner__header{margin:1rem 0 1rem 0}}@media (min-width: 48em){.xpcookiebanner__header{margin:1rem 2rem 1rem 0;font-size:1.875rem}}.xpcookiebanner__header:after{content:''}.xpcookiebanner__ctas{display:flex;flex-direction:row;align-items:center;white-space:nowrap;margin-top:1rem}@media (min-width: 48em){.xpcookiebanner__ctas{margin-top:0;margin-left:2rem}}@media (max-width: 47.99em){.xpcookiebanner__ctas .btn{font-size:0.875rem;padding-left:1rem;padding-right:1rem}}.xpcookiebanner__cta+.xpcookiebanner__cta{margin-top:0;margin-left:1rem}.xpcookiebanner__message{font-size:0}.js-header--xpcookiebanner-is-active{margin-top:15rem;top:15rem}@media (max-width: 63.99em){.js-header--xpcookiebanner-is-active .nav .nav__inner{height:calc(100% - 15rem);top:15rem}}.cookie-preferences__levels{display:flex;flex-direction:column;margin-bottom:3rem;min-height:25rem}@media (min-width: 34.375em){.cookie-preferences__levels{min-height:21.875rem}}.cookie-preferences__options{position:relative;margin:0;padding:0;list-style:none;min-height:18.75rem;margin-top:-1.25rem;margin-left:-1rem}.cookie-preferences__options .cookie-preferences__option{position:absolute;color:#000;font-size:0.875rem;cursor:pointer;-webkit-padding-start:0.6875rem;padding-inline-start:0.6875rem}.cookie-preferences__options .cookie-preferences__option:nth-child(2){top:5.625rem}.cookie-preferences__options .cookie-preferences__option:nth-child(3){top:11.25rem}.cookie-preferences__options .cookie-preferences__option:nth-child(4){top:17.5rem}.cookie-preferences__options .cookie-preferences__option:before{content:"";background:#cfc9ca;font-size:0.5625rem;border-radius:100%;padding-inline:0.3125rem;-webkit-margin-end:1.5rem;margin-inline-end:1.5rem}.cookie-preferences__options .cookie-preferences__option--selected{font-weight:bold}.cookie-preferences__options .cookie-preferences__option-header{display:inline-block;font-weight:bold;margin-bottom:0.375rem;font-size:0.9375rem}@media (min-width: 26.875em){.cookie-preferences__options .cookie-preferences__option-header{font-size:1rem}}@media (min-width: 48em){.cookie-preferences__options .cookie-preferences__option-header{font-size:1.25rem}}.cookie-preferences__options .cookie-preferences__option-description{display:block;-webkit-padding-start:2rem;padding-inline-start:2rem;font-size:0.75rem;max-width:43.125rem}@media (min-width: 34.375em){.cookie-preferences__options .cookie-preferences__option-description{font-size:0.875rem}}@media (min-width: 48em){.cookie-preferences__options .cookie-preferences__option-description{font-size:1rem}}.cookie-preferences__selector{position:relative;display:inline-block;width:18.75rem;height:2.5rem;transform:rotate(90deg);transform-origin:left;z-index:8}.cookie-preferences__range-fill{position:absolute;box-sizing:border-box;display:inline-block;left:0;top:0.9375rem;border-radius:8px;border-top-right-radius:0;border-bottom-right-radius:0;width:calc(100% - 0.3125rem);height:0.625rem;background:#3d5dc0}.cookie-preferences__range-slider{position:absolute;top:0;left:0;-webkit-appearance:none;width:18.75rem;height:2.5rem;background:transparent;padding:0;box-sizing:border-box;cursor:pointer}.cookie-preferences__range-slider::-webkit-slider-thumb{-webkit-appearance:none}.cookie-preferences__range-slider::-ms-track{width:18.75rem;cursor:pointer;background:transparent;border-color:transparent;color:transparent}.cookie-preferences__range-slider:focus{outline:none}.cookie-preferences__range-slider::-moz-focus-outer{border:0}.cookie-preferences__range-slider::-webkit-slider-thumb{-webkit-appearance:none;border:3px solid #fff;height:1.875rem;width:1.875rem;border-radius:50%;background:#3d5dc0;cursor:pointer;margin-top:-0.625rem}.cookie-preferences__range-slider::-webkit-slider-runnable-track{width:18.75rem;height:0.625rem;cursor:pointer;background:rgba(0,0,0,0)}.cookie-preferences__range-slider::-moz-range-thumb{border:3px solid #fff;height:1.875rem;width:1.875rem;border-radius:50%;background:#3d5dc0;cursor:pointer}.cookie-preferences__range-slider::-moz-range-track{box-sizing:border-box;width:18.75rem;height:0.625rem;cursor:pointer;background:rgba(0,0,0,0)}@media all and (-ms-high-contrast: none), (-ms-high-contrast: active){.cookie-preferences__range-fill{display:none}}.cookie-preferences__range-slider::-ms-thumb{box-shadow:0 0 0 0.1875rem #fff;height:1.875rem;width:1.875rem;border-radius:50%;background:#3d5dc0;cursor:pointer;margin-top:0.125rem;box-sizing:border-box;border:0}.cookie-preferences__range-slider:focus::-ms-thumb{border:0}.cookie-preferences__range-slider::-ms-track{width:18.75rem;height:0.625rem;cursor:pointer;background:rgba(0,0,0,0);color:transparent;box-sizing:border-box}.cookie-preferences__range-slider::-ms-fill-lower{background:#3d5dc0}.cookie-preferences__range-slider::-ms-fill-upper{background:rgba(0,0,0,0)}.cookie-preferences__range-slider::-ms-tooltip{display:none}.cookie-preferences__message{margin-top:1rem;margin-bottom:1rem}.hero{position:relative;display:flex;align-items:center;min-height:46.875rem;justify-content:center;overflow:hidden;padding-top:0;padding-bottom:0;width:100%}@media (max-width: 63.99em){.hero{flex-direction:column;min-height:0}}@media (max-height: 56.25rem) and (min-width: 93.375rem){.hero{min-height:47.5rem}}@media (min-width: 64em){.hero .site-wide+.grid-container{width:100%;position:absolute;top:0;left:0;height:calc(100vh - 6.25rem)}}@media (max-width: 63.99em){.hero .site-wide+.grid-container{padding-bottom:1.875rem}}.hero>.site-wide{position:relative;padding-top:9.375rem;padding-bottom:9.375rem;z-index:2}@media (max-width: 63.99em){.hero>.site-wide{padding-top:0.625rem;padding-bottom:0.625rem}}.ktc-widget-body-wrapper .hero{height:auto}@media (max-width: 63.99em){.hero{height:auto;padding-top:3.125rem;padding-bottom:9.375rem}}@media screen and (max-height: 43.75rem){.hero{height:auto}}.hero .logo{margin-bottom:1.25rem}.hero h1{font-size:2rem;line-height:2.5rem}@media (min-width: 34.375em){.hero h1{font-size:3.5rem;line-height:3.5rem}}@media (min-width: 64em){.hero h1{margin-top:3.4375rem;margin-bottom:3.4375rem}}@media (min-width: 74.375em){.hero h1{font-size:4.5rem;line-height:4.5rem;margin-top:0}}@media (min-width: 64em){.hero p{margin-bottom:2.5rem}}.hero 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subnav__dropdown"> <ul class="subnav__dropdown-content"> </ul> </div> </div> </li> </ul> </div> </nav> </div> <main class="xperience-main"> <section class=" bg-light-grey"> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--full "> <div class="grid-column"> <section class="page-heading page-heading--blank"> <div class="site-wide grid-container grid-container--full"> <div class="grid-column"> <h1 class="">Drive personalized engagement through omnichannel and multiexperience marketing</h1> <p><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">Take your</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> </span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">omnichannel</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> and </span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">multichannel</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> </span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">marketing</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> to a new level of customer </span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">personalizati</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">on</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> and engagement</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> to i</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">ncrease your conversions significantly and reap the harvest of your digital marketing efforts</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">Multie</span><span class="FindHit SpellingErrorV2Themed SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">xperience</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> marketing</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> drives smarter, easier interactions with your products and services by delivering just the right kind of content, at the right time and place, so that your brand and touchpoint</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">s</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> within your buyer journey simply become a part of their daily life</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">, irrespective of the channel they use.</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> </span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">Be where your customers are</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> and </span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char">make them fall in love with your brand</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> and its community.</span><span class="NormalTextRun SCXW181678793 BCX0" data-ccp-charstyle="Subtitle Char"> </span></p> </div> </div> </section> </div> </div> </div> </section> <section class=" vert-padding-50"> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--full grid-container--indent "> <div class="grid-column"> <div class="card-50-50 vert-margin-50"> <div class="card-50-50__inner"> <div class="card-50-50__media-holder"> <div class="card-50-50__media-holder-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220718083905im_/https://res-3.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1169342718_g2fzkd 1x, http://web.archive.org/web/20220718083905im_/https://res-3.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1169342718_g2fzkd 2x"/><img alt="" class="card-50-50__media-element" loading="lazy" src="http://web.archive.org/web/20220718083905im_/https://res-3.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1169342718_g2fzkd" srcset="http://web.archive.org/web/20220718083905im_/https://res-3.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1169342718_g2fzkd 1x, http://web.archive.org/web/20220718083905im_/https://res-3.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1169342718_g2fzkd 2x"/></picture> </div> </div> <div class="card-50-50__content-holder"> <div class="card-50-50__content-holder-inner"> <h3 class="card-50-50__title">Start by impressing your audiences with an omnichannel experience</h3> <div class="card-50-50__intro"> <div class="OutlineElement Ltr SCXW157299330 BCX0"><div class="OutlineElement Ltr SCXW212618017 BCX0"><div class="OutlineElement Ltr SCXW61615519 BCX0"><p class="Paragraph SCXW61615519 BCX0"><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0">Having a solid online presence and investing in meaningful customer interactions is essential for every business that wants to stay ahead of the curve in this time of </span></span><a class="Hyperlink SCXW61615519 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/resources/future-cmo-importance-of-digital-transformation" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW61615519 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">digital transformation</span></span></a><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0">. But nowadays more than ever, customers search for information via a staggering </span></span><a class="Hyperlink SCXW61615519 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/blog/the-omnichannel-customer-experience-more-devices-one-solution" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW61615519 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">multitude of digital touchpoints</span></span></a><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0">—ranging from PC, smartphones, and tablets to smart TVs, wearables, chatbots, and beyond. The more channels and devices they use, the more critical it becomes for brands to deliver </span><span class="NormalTextRun SCXW61615519 BCX0">integrated</span></span><a class="Hyperlink SCXW61615519 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/resources/omnichannel-marketing" rel="noreferrer noopener" target="_blank"><span class="FieldRange SCXW61615519 BCX0"><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0"> omnichannel digital e</span><span class="FindHit SCXW61615519 BCX0">xperience</span><span class="NormalTextRun SCXW61615519 BCX0">s.</span></span></span></a><span class="EOP SCXW61615519 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW61615519 BCX0"><p class="Paragraph SCXW61615519 BCX0"><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0">C</span><span class="NormalTextRun SCXW61615519 BCX0">ustomers</span><span class="NormalTextRun SCXW61615519 BCX0"> don’t want to jump from one e</span><span class="FindHit SCXW61615519 BCX0">xperience</span><span class="NormalTextRun SCXW61615519 BCX0"> into another. They’re looking for consistent, engaging </span><span class="NormalTextRun SCXW61615519 BCX0">e</span><span class="FindHit SCXW61615519 BCX0">xperience</span><span class="NormalTextRun SCXW61615519 BCX0">s</span><span class="NormalTextRun SCXW61615519 BCX0"> </span><span class="NormalTextRun SCXW61615519 BCX0">delivered to </span><span class="NormalTextRun SCXW61615519 BCX0">their preferred channels and devices. To provide a positive brand e</span><span class="FindHit SCXW61615519 BCX0">xperience</span><span class="NormalTextRun SCXW61615519 BCX0"> and build lasting relationships, we need to connect all touchpoints together. A </span></span><a class="Hyperlink SCXW61615519 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/resources/digital-experience-platform-as-a-modern-means-to-improve-business-performance" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW61615519 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">digital e</span><span class="FindHit SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">xperience</span><span class="NormalTextRun SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink"> platform (DXP) from Kentico </span><span class="FindHit SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">Xperience</span></span></a><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0"> </span></span><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0">provides you with a set of future-proof tools with a centralized, user-friendly interface, that will help you create and manage perfectly </span></span><a class="Hyperlink SCXW61615519 BCX0" href="/web/20220718083905/https://www.kentico.com/product/digital-marketing/personalization" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW61615519 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">personalized digital e</span><span class="FindHit SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">xperience</span><span class="NormalTextRun SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">s</span></span></a><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0"> your customers require. That equals increased customer engagement, minimized workload, </span></span><a class="Hyperlink SCXW61615519 BCX0" href="/web/20220718083905/https://www.kentico.com/solutions/maximize-website-roi-with-a-dxp" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW61615519 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0" data-ccp-charstyle="Hyperlink">maximized ROI</span></span></a><span class="TextRun SCXW61615519 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW61615519 BCX0">, and elevated customer loyalty—a win for everybody!</span></span></p></div></div><div class="OutlineElement Ltr SCXW212618017 BCX0"><br></div></div><div class="OutlineElement Ltr SCXW157299330 BCX0"><br></div> </div> </div> </div> </div> </div> <div class="card-50-50 card-50-50--flipped vert-margin-50"> <div class="card-50-50__inner"> <div class="card-50-50__media-holder"> <div class="card-50-50__media-holder-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/illustration_web_page_2-02_l4kvo0 1x, http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/illustration_web_page_2-02_l4kvo0 2x"/><img alt="" class="card-50-50__media-element" loading="lazy" src="http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/illustration_web_page_2-02_l4kvo0" srcset="http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/illustration_web_page_2-02_l4kvo0 1x, http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/illustration_web_page_2-02_l4kvo0 2x"/></picture> </div> </div> <div class="card-50-50__content-holder"> <div class="card-50-50__content-holder-inner"> <h3 class="card-50-50__title">Embrace the multiexperience approach</h3> <div class="card-50-50__intro"> <div class="OutlineElement Ltr SCXW62816487 BCX0"><div class="OutlineElement Ltr SCXW36928010 BCX0"><div class="OutlineElement Ltr SCXW180383798 BCX0"><p class="Paragraph SCXW180383798 BCX0"><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">With the </span><span class="NormalTextRun SCXW180383798 BCX0">pace of te</span><span class="NormalTextRun SCXW180383798 BCX0">chnological </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW180383798 BCX0">evolution </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW180383798 BCX0">,</span><span class="NormalTextRun SCXW180383798 BCX0"> customer expectations </span><span class="NormalTextRun SCXW180383798 BCX0">continue to </span><span class="NormalTextRun SCXW180383798 BCX0">skyrocket</span><span class="NormalTextRun SCXW180383798 BCX0">, forcing brands to shift from omnichannel-focused customer journeys to </span></span><a class="Hyperlink SCXW180383798 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/blog/the-omnichannel-customer-experience-more-devices-one-solution" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW180383798 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">multi</span><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">e</span><span class="FindHit SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">xperience</span><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">s</span></span></a><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">. Simply put, we need to focus on no</span><span class="NormalTextRun SCXW180383798 BCX0">t</span><span class="NormalTextRun SCXW180383798 BCX0"> just delivering individual digital e</span><span class="FindHit SCXW180383798 BCX0">xperience</span><span class="NormalTextRun SCXW180383798 BCX0">s through all channels and devices, </span><span class="NormalTextRun SCXW180383798 BCX0">but on ensuring customers engage consistently with your brand, regardless of where they encounter it.</span><span class="NormalTextRun SCXW180383798 BCX0"> To enable that, we need to have all customer data perfectly consolidated and synchronized.</span></span><span class="EOP SCXW180383798 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW180383798 BCX0"><p class="Paragraph SCXW180383798 BCX0"><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">With </span><span class="NormalTextRun SCXW180383798 BCX0">Kentico</span><span class="NormalTextRun SCXW180383798 BCX0"> </span><span class="FindHit SpellingErrorV2Themed SCXW180383798 BCX0">Xperience</span><span class="NormalTextRun SCXW180383798 BCX0">, you can leverage all the necessary tools that will help you </span></span><a class="Hyperlink SCXW180383798 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform/contact-management" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW180383798 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">collect the data you need</span></span></a><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0"> to create highly relevant digital e</span><span class="FindHit SCXW180383798 BCX0">xperience</span><span class="NormalTextRun SCXW180383798 BCX0">s and deliver it to your audiences—</span></span><a class="Hyperlink SCXW180383798 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/blog/7-ways-dxps-actively-accelerate-you-to-market" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW180383798 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">fast and effortlessly</span></span></a><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">. But to be able to do so, you need to start with collecting valuable customer data and preparing it for further use. Leverage functionalities such </span></span><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">cross-site tracking</span></span><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">, </span></span><a class="Hyperlink SCXW180383798 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform/gdpr-and-data-protection" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW180383798 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">consent management</span></span></a><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">, </span></span><a class="Hyperlink SCXW180383798 BCX0" href="/web/20220718083905/https://www.kentico.com/product/digital-marketing/campaigns" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW180383798 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">campaign management</span></span></a><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">, </span></span><a class="Hyperlink SCXW180383798 BCX0" href="/web/20220718083905/https://www.kentico.com/product/analytics/web-analytics" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW180383798 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">web analytics</span></span></a><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0">, or </span></span><a class="Hyperlink SCXW180383798 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform/segmentation" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW180383798 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0" data-ccp-charstyle="Hyperlink">contact segmentation</span></span></a><span class="TextRun SCXW180383798 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW180383798 BCX0"> to learn all you need to know about your </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW180383798 BCX0">customers, and</span><span class="NormalTextRun SCXW180383798 BCX0"> support your multichannel efforts.</span></span></p></div></div><div class="OutlineElement Ltr SCXW36928010 BCX0"><br></div></div><div class="OutlineElement Ltr SCXW62816487 BCX0"><br></div> </div> </div> </div> </div> </div> <div class="card-50-50 vert-margin-50"> <div class="card-50-50__inner"> <div class="card-50-50__media-holder"> <div class="card-50-50__media-holder-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220718083905im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-585488832_vo4smo 1x, http://web.archive.org/web/20220718083905im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-585488832_vo4smo 2x"/><img alt="" class="card-50-50__media-element" loading="lazy" src="http://web.archive.org/web/20220718083905im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-585488832_vo4smo" srcset="http://web.archive.org/web/20220718083905im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-585488832_vo4smo 1x, http://web.archive.org/web/20220718083905im_/https://res-5.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-585488832_vo4smo 2x"/></picture> </div> </div> <div class="card-50-50__content-holder"> <div class="card-50-50__content-holder-inner"> <h3 class="card-50-50__title">Collect data efficiently to tailor winning messages</h3> <div class="card-50-50__intro"> <div class="OutlineElement Ltr SCXW146832993 BCX0"><div class="OutlineElement Ltr SCXW145343302 BCX0"><div class="OutlineElement Ltr SCXW199417817 BCX0"><p class="Paragraph SCXW199417817 BCX0"><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">Marketing budgets need to be allocated carefully, with objectives and goals set precisely.</span><span class="NormalTextRun SCXW199417817 BCX0"> </span><span class="NormalTextRun SCXW199417817 BCX0">By leveraging the right, future-proof approaches, your marketing success will not only deliver on them but exceed your expectations. A </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/resources/beyond-the-borders-of-a-cms-how-a-well-implemented-dxp-will-boost-your-business-results" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">well-implemented DXP</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0"> will help you interact with your audiences along their entire digital journey, wherever and whenever suitable for them, no matter your level of </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/discover/resources/digital-experience-platform-as-a-modern-means-to-improve-business-performance" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">digital e</span><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">xperience</span><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink"> maturity</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">.</span></span><span class="EOP SCXW199417817 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW199417817 BCX0"><p class="Paragraph SCXW199417817 BCX0"><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">Once your customer data from various interactions is collected through </span><span class="NormalTextRun CommentStart SCXW199417817 BCX0">Kentico</span><span class="NormalTextRun SCXW199417817 BCX0"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW199417817 BCX0">Xperience</span><span class="NormalTextRun SpellingErrorV2Themed SCXW199417817 BCX0">’s</span><span class="NormalTextRun SCXW199417817 BCX0"> </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">customer data platform</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">, it gets assigned to individual </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform/contact-management" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">customer profiles</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">, enabling its further use </span><span class="NormalTextRun SCXW199417817 BCX0">with the highest level of efficiency. You can easily </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform/segmentation" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">segment</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0"> </span></span><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">your audiences and customers, assign </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform/personas" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">personas</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0"> </span></span><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">to them and identify your most promising </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/product/customer-data-platform/lead-scoring" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">leads</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0"> </span></span><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0">to </span></span><a class="Hyperlink SCXW199417817 BCX0" href="/web/20220718083905/https://www.kentico.com/product/digital-marketing/personalization" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW199417817 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0" data-ccp-charstyle="Hyperlink">personalize</span></span></a><span class="TextRun SCXW199417817 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW199417817 BCX0"> the user e</span><span class="NormalTextRun SCXW199417817 BCX0">xperience</span><span class="NormalTextRun SCXW199417817 BCX0"> to perfection. With all data consolidated and accessible in a single place, tailoring the digital e</span><span class="NormalTextRun SCXW199417817 BCX0">xperience</span><span class="NormalTextRun SCXW199417817 BCX0">s with precision and confidence will become a piece of cake. Your customers will feel at home with your </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW199417817 BCX0">brand</span><span class="NormalTextRun SCXW199417817 BCX0"> and you will easily outrun your competitors.</span></span></p></div></div><div class="OutlineElement Ltr SCXW145343302 BCX0"><br></div></div><div class="OutlineElement Ltr SCXW146832993 BCX0"><br></div> </div> </div> </div> </div> </div> <div class="card-50-50 card-50-50--flipped vert-margin-50"> <div class="card-50-50__inner"> <div class="card-50-50__media-holder"> <div class="card-50-50__media-holder-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220718083905im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-640313068_i4xyah 1x, http://web.archive.org/web/20220718083905im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-640313068_i4xyah 2x"/><img alt="" class="card-50-50__media-element" loading="lazy" src="http://web.archive.org/web/20220718083905im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-640313068_i4xyah" srcset="http://web.archive.org/web/20220718083905im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-640313068_i4xyah 1x, http://web.archive.org/web/20220718083905im_/https://res-2.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-640313068_i4xyah 2x"/></picture> </div> </div> <div class="card-50-50__content-holder"> <div class="card-50-50__content-holder-inner"> <h3 class="card-50-50__title">Design exciting content for all channels</h3> <div class="card-50-50__intro"> <div class="OutlineElement Ltr SCXW140263407 BCX0"><div class="OutlineElement Ltr SCXW20886434 BCX0"><p class="Paragraph SCXW20886434 BCX0"><span class="TextRun SCXW57380172 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW57380172 BCX0">With all data perfectly unified within your DXP, it’s time to </span><span class="NormalTextRun SCXW57380172 BCX0">focus on</span><span class="NormalTextRun SCXW57380172 BCX0"> your customers’ e</span><span class="NormalTextRun SCXW57380172 BCX0">xperience</span><span class="NormalTextRun SCXW57380172 BCX0">s.</span><span class="NormalTextRun SCXW57380172 BCX0"> </span><span class="NormalTextRun SCXW57380172 BCX0">Use our intuitive channel-specific applications and easy-to-use </span><span class="NormalTextRun SpellingErrorV2Themed SCXW57380172 BCX0">customisable</span><span class="NormalTextRun SCXW57380172 BCX0"> templates to quickly design any digital content you need to impress your customers. Thanks to our universal approach to design, you'll find each application works in the same familiar way, increasing your speed to market and the execution of your marketing campaigns.</span></span><span class="EOP SCXW57380172 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW20886434 BCX0"><br></div></div><div class="OutlineElement Ltr SCXW140263407 BCX0"><br></div> </div> </div> </div> </div> </div> <div class="card-50-50 vert-margin-50"> <div class="card-50-50__inner"> <div class="card-50-50__media-holder"> <div class="card-50-50__media-holder-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1095193864_fdgutv 1x, http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1095193864_fdgutv 2x"/><img alt="" class="card-50-50__media-element" loading="lazy" src="http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1095193864_fdgutv" srcset="http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1095193864_fdgutv 1x, http://web.archive.org/web/20220718083905im_/https://res-1.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1095193864_fdgutv 2x"/></picture> </div> </div> <div class="card-50-50__content-holder"> <div class="card-50-50__content-holder-inner"> <h3 class="card-50-50__title">Create it once, use it anywhere</h3> <div class="card-50-50__intro"> <div class="OutlineElement Ltr SCXW140263407 BCX0"><div class="OutlineElement Ltr SCXW20886434 BCX0"><div class="OutlineElement Ltr SCXW40857393 BCX0"><p class="Paragraph SCXW40857393 BCX0"><span class="TextRun SCXW40857393 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0">Great content takes time and effort to create, so being able to get the most value out of each piece of content is vitally important. With </span><span class="NormalTextRun SCXW40857393 BCX0">Kentico</span><span class="NormalTextRun SCXW40857393 BCX0"> </span><span class="NormalTextRun SpellingErrorV2Themed SCXW40857393 BCX0">Xperience</span><span class="NormalTextRun SCXW40857393 BCX0">, </span><span class="NormalTextRun SCXW40857393 BCX0">all</span><span class="NormalTextRun SCXW40857393 BCX0"> your design applications leverage the same central store of 'atomic' content—reusable elements of meaningful content that you can use and reuse to build out any marketing asset quickly and easily. </span></span><span class="EOP SCXW40857393 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW40857393 BCX0"><p class="Paragraph SCXW40857393 BCX0" lang="EN-US"><span class="TextRun SCXW40857393 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0">Get better ROI on your marketing content for much less effort. Having reusable, dynamically updatable content means you no longer need to </span><span class="NormalTextRun SCXW40857393 BCX0">waste</span><span class="NormalTextRun SCXW40857393 BCX0"> valuable time updating content across multiple locations to avoid brand inconsistencies. Smart filtering and powerful metadata </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW40857393 BCX0">means</span><span class="NormalTextRun SCXW40857393 BCX0"> you get the right kinds of content for the application you're working </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW40857393 BCX0">in</span><span class="NormalTextRun SCXW40857393 BCX0"> or the campaign you are creating. No more endless searching for the right image or stressing about attribution governance! </span></span><span class="EOP SCXW40857393 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW40857393 BCX0"><p class="Paragraph SCXW40857393 BCX0" lang="EN-US"><span class="TextRun SCXW40857393 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0">Plus, with </span></span><a class="Hyperlink SCXW40857393 BCX0" href="/web/20220718083905/https://www.kentico.com/product/content-management/workflow-versioning" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW40857393 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0" data-ccp-charstyle="Hyperlink">automated workflows</span></span></a><span class="TextRun SCXW40857393 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0">, you’ll save lots of time for your team, </span></span><a class="Hyperlink SCXW40857393 BCX0" href="/web/20220718083905/https://www.kentico.com/product/integrations/translation-management" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW40857393 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0" data-ccp-charstyle="Hyperlink">multiple language variants</span></span></a><span class="TextRun SCXW40857393 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0"> will get your content even closer to your audiences, and </span></span><a class="Hyperlink SCXW40857393 BCX0" href="/web/20220718083905/https://www.kentico.com/product/analytics/a-b-multivariate-testing" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW40857393 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0" data-ccp-charstyle="Hyperlink">A/B testing</span></span></a><span class="TextRun SCXW40857393 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW40857393 BCX0"> will help you finetune the optimization of your content to make </span><span class="NormalTextRun SCXW40857393 BCX0">sure</span><span class="NormalTextRun SCXW40857393 BCX0"> your personalization has reached perfection.</span></span></p></div></div></div><div class="OutlineElement Ltr SCXW140263407 BCX0"><br></div> </div> </div> </div> </div> </div> <div class="card-50-50 card-50-50--flipped vert-margin-50"> <div class="card-50-50__inner"> <div class="card-50-50__media-holder"> <div class="card-50-50__media-holder-inner"> <picture><source media="(min-width: 768px)" srcset="http://web.archive.org/web/20220718083905im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1302423098_rhil0m 1x, http://web.archive.org/web/20220718083905im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1302423098_rhil0m 2x"/><img alt="" class="card-50-50__media-element" loading="lazy" src="http://web.archive.org/web/20220718083905im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1302423098_rhil0m" srcset="http://web.archive.org/web/20220718083905im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_1,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1302423098_rhil0m 1x, http://web.archive.org/web/20220718083905im_/https://res-4.cloudinary.com/xperience-io/image/upload/c_lfill,dpr_2,w_768/f_auto,q_auto/v1/solution%20pages/enhance%20targeting%20with%20multichannel%20marketing/istock-1302423098_rhil0m 2x"/></picture> </div> </div> <div class="card-50-50__content-holder"> <div class="card-50-50__content-holder-inner"> <h3 class="card-50-50__title">Deliver content headlessly to wherever your customers are</h3> <div class="card-50-50__intro"> <div class="OutlineElement Ltr SCXW43803983 BCX0"><div class="OutlineElement Ltr SCXW5557494 BCX0"><div class="OutlineElement Ltr SCXW266556208 BCX0"><p class="Paragraph SCXW266556208 BCX0" lang="EN-US"><span class="TextRun SCXW266556208 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0">Kentico </span><span class="NormalTextRun SpellingErrorV2Themed SCXW266556208 BCX0">Xperience</span><span class="NormalTextRun SCXW266556208 BCX0"> is designed and optimized for the flexible ‘anywhere distribution’ of hybrid headless digital e</span><span class="NormalTextRun SCXW266556208 BCX0">xperience</span><span class="NormalTextRun SCXW266556208 BCX0">s. While headless </span><span class="NormalTextRun SpellingErrorV2Themed SCXW266556208 BCX0">CMSes</span><span class="NormalTextRun SCXW266556208 BCX0"> are primarily designed for developer use, our hybrid headless is built to enable marketers to leverage the </span></span><a class="Hyperlink SCXW266556208 BCX0" href="/web/20220718083905/https://www.kentico.com/product/platform/headless-api" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW266556208 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0" data-ccp-charstyle="Hyperlink">power of headless</span></span></a><span class="TextRun SCXW266556208 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0">, without the need for coding. Now, anyone can dynamically and intuitively create, </span></span><a class="Hyperlink SCXW266556208 BCX0" href="/web/20220718083905/https://www.kentico.com/product/digital-marketing/personalization" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW266556208 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0" data-ccp-charstyle="Hyperlink">personalize</span></span></a><span class="TextRun SCXW266556208 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0"> </span><span class="NormalTextRun SCXW266556208 BCX0">and deliver superb content and e</span><span class="NormalTextRun SCXW266556208 BCX0">xperience</span><span class="NormalTextRun SCXW266556208 BCX0">s across every channel and site within your </span></span><a class="Hyperlink SCXW266556208 BCX0" href="/web/20220718083905/https://www.kentico.com/product/digital-marketing" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW266556208 BCX0" data-contrast="none" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0" data-ccp-charstyle="Hyperlink">digital marketing</span></span></a><span class="TextRun SCXW266556208 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0"> ecosystem.</span></span><span class="EOP SCXW266556208 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></div><div class="OutlineElement Ltr SCXW266556208 BCX0"><p class="Paragraph SCXW266556208 BCX0"><span class="TextRun SCXW266556208 BCX0" data-contrast="auto" lang="EN-US"><span class="NormalTextRun SCXW266556208 BCX0">Looking to further customize where and how content will be delivered to external apps? Don’t worry—</span><span class="NormalTextRun SCXW266556208 BCX0">o</span><span class="NormalTextRun SCXW266556208 BCX0">ur</span><span class="NormalTextRun SCXW266556208 BCX0"> content delivery APIs are perfect for use by your front-end developers too!</span></span></p></div></div><div class="OutlineElement Ltr SCXW5557494 BCX0"><br></div></div><div class="OutlineElement Ltr SCXW43803983 BCX0"><br></div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class=""> <a class="anchor-offset"></a> <div class=""> <div class="grid-container grid-container--full "> <div class="grid-column"> <div class="cta cta--full-width cta--theme-position-2" style="--color-bg: #7F09B7; --color-icon: #AF00FA; --color-text: #FFFFFF;"> <div> <span class="bg-circle bg-circle--small"></span> <span class="bg-circle bg-circle--big"></span> <span class="bg-circle bg-circle--empty"></span> </div> <div class="cta__inner grid-container grid-container--half"> <div class="cta__left grid-column"> <h3 class="cta__title">Try Kentico</h3> <p class="cta__intro">Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.</p> </div> <div class="cta__right grid-column"> <a class="btn btn--primary" href="http://web.archive.org/web/20220718083905/https://www.kentico.com/get-started/trial" target="_self" data-tracking-code="Button_CTA_Primary_StartA14-DayTrial"> START A 14-DAY TRIAL </a> </div> </div> </div> </div> </div> </div> </section> <section class=" vert-margin-75"> <a class="anchor-offset"></a> <div class=" site-wide"> <div class="grid-container grid-container--full grid-container--indent "> <div class="grid-column"> <section class="features-listing"> <h2>Key platform features</h2> <div class="grid-container grid-container--two-six"> <div class="grid-column"> <div class="features-list"> <a class="js-smoothscroll-link" href="#Scalability and Performance">Scalability and Performance</a> <a class="js-smoothscroll-link" href="#MVC Development">MVC Development</a> <a class="js-smoothscroll-link" href="#Deployment Tools">Deployment Tools</a> <a class="js-smoothscroll-link" href="#Security">Security</a> <a class="js-smoothscroll-link" href="#Cloud Deployment">Cloud Deployment</a> <a class="js-smoothscroll-link" href="#Headless API">Headless API</a> <a class="js-smoothscroll-link" href="#Extensibility and Customization">Extensibility and Customization</a> </div> </div> <div class="grid-column"> <div class="grid-container grid-container--half"> <div class="grid-column"> <div class="feature-card js-smoothscroll-content"> <div class="feature-card__title-area"> <h3 class="feature-card__title">Scalability and Performance</h3> <svg class="icon-svg feature-card__icon" viewbox="0 0 24.0000 24.0000"> <use xlink:href="/web/20220718083905im_/https://www.kentico.com/sitefiles/src/img/svg/icon-diagonal-arrow.svg#icon-diagonal-arrow"/> </svg> </div> <div class="feature-card__intro"> <p>Deliver high-performance websites with the latest ASP.NET technology.</p> </div> <a href="/web/20220718083905/https://www.kentico.com/product/platform/scalability-performance" target="_self" class="chev-link"> LEARN MORE <svg class="icon-svg icon-chevron-down" viewbox="0 0 12.811 6.687"> <use xlink:href="/web/20220718083905im_/https://www.kentico.com/sitefiles/src/img/svg/icon-chevron-down.svg#icon-chevron-down"/> </svg> </a> </div> </div> <div class="grid-column"> <div class="feature-card js-smoothscroll-content"> <div class="feature-card__title-area"> <h3 class="feature-card__title">MVC Development</h3> <svg class="icon-svg feature-card__icon" viewbox="0 0 24.0000 24.0000"> <use xlink:href="/web/20220718083905im_/https://www.kentico.com/sitefiles/src/img/svg/icon-code.svg#icon-code"/> </svg> </div> <div class="feature-card__intro"> <p>Speed up development with ASP.NET Core MVC and make marketers more productive with widgets.</p> </div> <a href="/web/20220718083905/https://www.kentico.com/product/platform/mvc-development" target="_self" class="chev-link"> LEARN MORE <svg class="icon-svg icon-chevron-down" viewbox="0 0 12.811 6.687"> <use xlink:href="/web/20220718083905im_/https://www.kentico.com/sitefiles/src/img/svg/icon-chevron-down.svg#icon-chevron-down"/> </svg> </a> </div> </div> <div class="grid-column"> <div class="feature-card js-smoothscroll-content"> <div class="feature-card__title-area"> <h3 class="feature-card__title">Deployment Tools</h3> <svg class="icon-svg feature-card__icon" viewbox="0 0 24.0000 24.0000"> <use xlink:href="/web/20220718083905im_/https://www.kentico.com/sitefiles/src/img/svg/icon-cloud-cog.svg#icon-cloud-cog"/> </svg> </div> <div class="feature-card__intro"> <p>Benefit from straightforward deployment and server maintenance. Create and synchronize multiple environments effortlessly.</p> </div> <a href="/web/20220718083905/https://www.kentico.com/product/platform/deployment" target="_self" class="chev-link"> LEARN MORE <svg class="icon-svg icon-chevron-down" viewbox="0 0 12.811 6.687"> <use xlink:href="/web/20220718083905im_/https://www.kentico.com/sitefiles/src/img/svg/icon-chevron-down.svg#icon-chevron-down"/> </svg> </a> </div> </div> <div class="grid-column"> <div class="feature-card js-smoothscroll-content"> <div class="feature-card__title-area"> <h3 class="feature-card__title">Security</h3> <svg class="icon-svg feature-card__icon" viewbox="0 0 24.0000 24.0000"> <use xlink:href="/web/20220718083905im_/https://www.kentico.com/sitefiles/src/img/svg/icon-cisco.svg#icon-cisco"/> </svg> </div> <div class="feature-card__intro"> <p>Eliminate threats and secure your websites. 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