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class="intro">Welcome to the Adobe blog for Omniture® technology. Engage with our bloggers about hot issues in online marketing, including: acquisition, conversion, online and channel analytics, and marketing integration..</p> <p>On <a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/">our blog</a>, browse posts by category or author. Subscribe to RSS feeds by author, category, or all posts. Be sure to check back often because we are adding new authors all the time. Join the conversations now..</p> </div> <div style="float: right; margin-left: 20px"> <h2 class="top">Authors</h2> <ul class="nostyle"><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/achandra/">Aseem Chandra</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/adam-egbert/">Adam Egbert</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/agreco/">Adam Greco</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/ahill/">Alex Hill</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/ajustis/">Adam Justis</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/antfood/">Andrew Anderson</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bdykes/">Brent Dykes</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/beaker5150/">Nate Smith</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bgaines/">Ben Gaines</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bgraff/">Brig Graff</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bgundersen/">Bret Gundersen</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bhartness/">Brandon Hartness</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bhawkins/">Brian Hawkins</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bhieggelke/">Brent Hieggelke</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bmungovan/">Bill Mungovan</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/brandonp/">Brandon Pulsipher</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/brobison/">Ben Robison</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/bwatson/">Brent Watson</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/ccowan/">Cameron Cowan</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/cgreenleaf/">Chad Greenleaf</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/chadwarren/">Chad Warren</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/chris-haleua/">Chris Haleua</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/cknoch/">Chris Knoch</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/cparkin/">Christopher Parkin</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/cridge/">Christian Ridge</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/customer-success/">Customer Success</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/czaharias/">Chris Zaharias</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/dadickso/">Dave Dickson</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/dhumpher/">David Humpherys</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/dkirschner/">David Kirschner</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/drburns/">Drew Burns</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/ehewett/">Ed Hewett</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/erichansen/">Eric Hansen</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/hjenkins/">Harrison Jenkins</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jacobfavre/">Jacob Favre</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/janderson/">Jeremy Anderson</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jbates/">John Bates</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jbroady/">John Broady</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jjames/">James Josh</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jkelson/">Josh Kelson</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jlebaron/">Jordan LeBaron</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jlees/">Jared Lees</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jmctiernan/">Jim McTiernan</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jminich/">Jeff Minich</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/jsantaana/">Jose Santa Ana</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/justingrover/">Justin Grover</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/kferrandino/">Kiran Kairab Ferrandino</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/klindsay/">Kevin Lindsay</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/kmoats/">Karl Moats</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/kwilleitner/">Kevin Willeitner</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/lawrence/">Lawrence Mak</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/lmactaggart/">Laura MacTaggart</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mattfreestone/">Matt Freestone</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mbelkin/">Matt Belkin</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mchertudi/">Mikel Chertudi</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/melwalke/">Melinda Kersey</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mhalbrook/">Michael Halbrook</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mklein/">Michael Klein</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mlangie/">Matt Langie</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mllewell/">Marianne Llewellyn</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/mrasmussen/">Meme Rasmussen</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/neil-morgan/">Neil Morgan</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/nlacuest/">Natalie Lacuesta Byrum</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/paurigemma/">Pearce Aurigemma</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/rajsen/">Raj Sen</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/raypun/">Ray Pun</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/richardcarey/">Richard Carey</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/rjwoods/">Roger Woods</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/rnorton/">Rhett Norton</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/rpageadobe/">Rich Page</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/schaudhary/">Siddharth Chaudhary</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/sgubler/">Sean Gubler</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/sgustavson/">Steve Gustavson</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/sidshah/">Sid Shah</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/sidshaw/">Sid Shaw</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/stesmith/">Steve Smith</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/stevehammond/">Steve Hammond</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/tgaffney/">Tamara Gaffney</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/tlott/">Tim Lott</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/twaddell/">Tim Waddell</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/author/wfunk/">Wes Funk</a></li></ul> <h2>Categories</h2> <ul class="nostyle"><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/brand/">Brand</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/channel-analytics/">Channel Analytics</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/inside-discover/">Inside Discover</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/marketing_integration/">Marketing Integration</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/migration/">Migration</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/mobile-analytics-web_analytics/">Mobile Analytics</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/omniture_business/">Omniture Business</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/online_marketing/">Online Marketing</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/online-merchandising/">Online Merchandising</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/search_engine_marketing/">Search Engine Marketing</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/seo/">SEO</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/site-search/">Site Search</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/social-media/">Social Media</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/testing_and_targeting/">Testing and Targeting</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/web_20/">Web 2.0</a></li><li><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/category/web_analytics/">Web Analytics</a></li></ul> </div> <h2>Recent posts</h2> <p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/03/05/mvt-%e2%80%93-why-full-factorial-vs-partial-factorial-misses-the-entire-point/">MVT – Why Full Factorial vs. Partial Factorial Misses the Entire Point</a><br/><span class="datetime">Monday, 5 March 2012 @ 11:30, by Andrew Anderson</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/29/fmc-the-facebook-page-becomes-your-campaign-in-real-time/">fMC: The Facebook Page Becomes Your Campaign in Real Time</a><br/><span class="datetime">Wednesday, 29 February 2012 @ 15:10, by Lawrence Mak</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/29/site-jumping-how-to-plan-for-a-portfolio-of-sites-inside-adobe-sitecatalyst/">Site-Jumping: How to plan for a portfolio of sites [Inside Adobe SiteCatalyst]</a><br/><span class="datetime">Wednesday, 29 February 2012 @ 0:44, by Adam Egbert</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/27/bridging-the-gap-dealing-with-variance-between-data-systems/">Bridging the Gap: Dealing with Variance between Data Systems</a><br/><span class="datetime">Monday, 27 February 2012 @ 11:30, by Andrew Anderson</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/25/develop-innovate-integrate-tech-track-at-summit/">Develop, Innovate, Integrate: Tech Track at Summit</a><br/><span class="datetime">Saturday, 25 February 2012 @ 13:08, by Brent Watson</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/22/5-great-ways-to-gain-budget-and-buy-in-for-testing/">5 Great Ways to Gain Budget and Buy-in for Testing</a><br/><span class="datetime">Wednesday, 22 February 2012 @ 9:11, by Rich Page</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/20/are-you-smarter-than-your-trashcan/">Are you smarter than your trashcan?</a><br/><span class="datetime">Monday, 20 February 2012 @ 11:30, by Andrew Anderson</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/17/speed-enable-tagmanager-quickly/">Speed: Enable TagManager Quickly</a><br/><span class="datetime">Friday, 17 February 2012 @ 11:51, by Brent Watson</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/14/understand-the-math-behind-it-all-the-n-armed-bandit-problem/">Understand the math behind it all: The N-Armed Bandit Problem</a><br/><span class="datetime">Tuesday, 14 February 2012 @ 12:30, by Andrew Anderson</span></p><p><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/2012/02/13/predictive-analytics-and-the-digital-marketer/">Predictive Analytics and the Digital Marketer</a><br/><span class="datetime">Monday, 13 February 2012 @ 11:14, by Jared Lees</span></p> <p class="learn_more_arrow" style="margin-top: 24px"><a href="https://web.archive.org/web/20120306010549/http://blogs.omniture.com/">Browse all posts</a></p> </div> </div> <div id="col_left"> <!-- SIDE NAVIGATION --> <div id="leftNav"> <a class="section_name" href="/web/20120306010549/http://www.omniture.com/en/community" 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