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Uganda</h1> <div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1708226040135" id="item-65d175d57f66c403344fbd9b"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1708215737045_1684751"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT<div class="adUnit"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script><ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="8779232868" data-ad-format="auto" data-full-width-responsive="true"></ins><script>(adsbygoogle = window.adsbygoogle || []).push({});</script></div></div><div class = "headlinesBox"><h2>PLEASE NOTE…</h2><p>We publish regular updates to the <b>Global Digital Reports</b> series.</br><a href='https://datareportal.com/digital-in-uganda?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Country_Page_Link'>Click here</a> to ensure you’re using our latest data for Uganda.</p></div><p>This page contains all the latest data, insights, and trends you need to help you understand how people in <a href='https://datareportal.com/digital-in-uganda?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Country_Page_Link'>Uganda</a> use digital devices and services in <b>2024</b>.</p><p>If you want to check whether this is our most up-to-date report for Uganda, or if you’re looking for data on digital trends and behaviours in Uganda for previous years, you can find <a href='https://datareportal.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Home_Page_Link'>DataReportal</a>’s full collection of reports on Uganda by <a href='https://datareportal.com/digital-in-uganda?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Country_Page_Link'>clicking here</a>.</p><p>You’ll also find the complete <a href='https://datareportal.com/reports/?tag=Digital+2024&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Year_Collection_Tag_Link'>Digital 2024</a> report for Uganda in the “<i>full report</i>” section below, but we’ll start by taking a look at the essential headline numbers for Uganda this year.</p><p>Just before that, we’d like to thank <a href="https://wearesocial.com/?utm_source=kepios&utm_medium=analysis_article&utm_campaign=digital_2024&utm_content=article_hyperlink">We Are Social</a> and <a href="https://www.meltwater.com/en?utm_source=partnerships&utm_medium=kepios&utm_campaign=kepios-partnerships-kepios_analysis_articles_2024-012024&utm_content=content-download">Meltwater</a> for making the 2024 <b>Global Digital Reports</b> series possible.</p><p>OK, let’s get into the data…</p><h2>The state of digital in Uganda in 2024</h2><p>Here are <a href='https://datareportal.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Home_Page_Link'>DataReportal</a>’s essential headlines for digital adoption and use in Uganda in early 2024:</p><ul><li><p>There were <b>13.30 million</b> internet users in Uganda at the start of 2024, when internet penetration stood at <b>27.0 percent</b>.</p></li><br><li><p>Uganda was home to <b>2.60 million</b> social media users in January 2024, equating to <b>5.3 percent</b> of the total population.</p></li><br><li><p>A total of <b>33.34 million</b> cellular mobile connections were active in Uganda in early 2024, with this figure equivalent to <b>67.7 percent</b> of the total population.</p></li><br></ul><div class="adHolder">ADVERTISEMENT<div class="adUnit"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script><ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1540386847" data-ad-format="auto" data-full-width-responsive="true"></ins><script>(adsbygoogle = window.adsbygoogle || []).push({});</script></div></div><p>These headline stats offer a great overview of the “state of digital” in Uganda, but in order to make sense of how digital trends and behaviours are <i>evolving</i>, we need to dig deeper into the data.</p><p>Let’s take a closer look at what the latest numbers tell us, starting with some valuable context relating to the population of Uganda.</p><h2>Population of Uganda in 2024</h2><p>The population of Uganda stood at <b>49.25 million</b> in January 2024.</p><p>Data shows that Uganda’s population <b>increased</b> by <b>1.3 million</b> (+2.8 percent) between early 2023 and the start of 2024.</p><p><b>50.4 percent</b> of Uganda’s population is <b>female</b>, while <b>49.6 percent</b> of the population is <b>male</b>.</p><p>At the start of 2024, <b>27.1 percent</b> of Uganda’s population lived in <b>urban centres</b>, while <b>72.9 percent</b> lived in <b>rural areas</b>.</p><p><i><span class='goldText'>Note:</span> gender data are currently only available for “female” and “male”.</i></p><h2>Uganda’s population by age </h2><p>The median age of Uganda’s population is <b>16.4</b>.</p><p>Here’s how Uganda’s total population breaks down by age group:</p><ul><li><p><b>16.4 percent</b> is between the ages of <span class='goldText'>0 and 4</span>.</p></li><li><p><b>22.7 percent</b> is between the ages of <span class='goldText'>5 and 12</span>.</p></li><li><p><b>12.3 percent</b> is between the ages of <span class='goldText'>13 and 17</span>.</p></li><li><p><b>14.7 percent</b> is between the ages of <span class='goldText'>18 and 24</span>.</p></li><li><p><b>15.3 percent</b> is between the ages of <span class='goldText'>25 and 34</span>.</p></li><li><p><b>8.7 percent</b> is between the ages of <span class='goldText'>35 and 44</span>.</p></li><li><p><b>5.2 percent</b> is between the ages of <span class='goldText'>45 and 54</span>.</p></li><li><p><b>3.0 percent</b> is between the ages of <span class='goldText'>55 and 64</span>.</p></li><li><p><b>1.7 percent</b> is aged <span class='goldText'>65 and above</span>.</p></li></ul><p><i><span class='goldText'>Note:</span> percentages may not sum to 100 percent due to rounding.</i></p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412547450"></div></div></div><h2>Internet use in Uganda in 2024</h2><p>There were <b>13.30 million</b> internet users in Uganda in January 2024.</p><p>Uganda’s internet penetration rate stood at <b>27.0 percent</b> of the total population at the start of 2024.</p><p><a href='https://kepios.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Kepios_Home_Link'>Kepios</a> analysis indicates that internet users in Uganda <b>increased</b> by <b>1.2 million</b> (+10.3 percent) between January 2023 and January 2024.</p><p>For perspective, these user figures reveal that <b>35.95 million</b> people in Uganda did <i><b>not</b></i> use the internet at the start of 2024, suggesting that <b>73.0 percent</b> of the population remained offline at the beginning of the year.</p><p>However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication. As a result, the latest <i>published</i> figures for internet use invariably <i>under</i>-represent reality, and actual adoption and growth may be higher than the figures shown here suggest. Please see our comprehensive <a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Notes_On_Data'>notes on data</a> for further details.</p><p><span class="goldText">Dig deeper:</span> for the latest insights into internet adoption and use around the world, follow our regular <a href='https://datareportal.com/reports/?tag=Statshot&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Statshot_Tag_Link'>Global Statshot</a> reports.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Go global:</span> see how Uganda’s current “state of digital” compares with connectivity in other countries by reading our flagship <a target='_blank' href='https://datareportal.com/reports/digital-2024-global-overview-report?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Global_Promo_Block'>Digital 2024 Global Overview Report</a>, which includes hundreds of slides of global digital data, and our in-depth analysis of what these numbers might mean for you. </div><br><h2>Internet connection speeds in Uganda in 2024</h2><p>Data published by <a href='https://www.ookla.com/?utm_source=DataReportal'>Ookla</a> indicate that internet users in Uganda could have expected the following internet connection speeds at the start of 2024:</p><ul><li><p>Median <span class='goldText'>mobile</span> internet connection speed via cellular networks: <b>35.03 Mbps</b>.</p></li><li><p>Median <span class='goldText'>fixed</span> internet connection speed: <b>12.98 Mbps</b>.</p></li></ul><p>Ookla’s data reveals that the median <span class='goldText'>mobile</span> internet connection speed in Uganda <b>increased</b> by <b>8.96 Mbps</b> (+34.4 percent) in the twelve months to the start of 2024.</p><p>Meanwhile, Ookla’s data shows that <span class='goldText'>fixed</span> internet connection speeds in Uganda <b>increased</b> by <b>2.26 Mbps</b> (+21.1 percent) during the same period.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412558956"></div></div></div><h2>Social media statistics for Uganda in 2024</h2><p><a href='https://datareportal.com/digital-in-uganda?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Country_Page_Link'>DataReportal</a>’s figures show that there were <b>2.60 million</b> active social media user identities in Uganda in January 2024.</p><p><span class='goldText'>Note:</span> over the past year, we’ve made some <a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Notes_On_Data'>important changes</a> to how we calculate social media user numbers, and the data sources that we use to inform these calculations have also made significant and wide-ranging revisions to their published figures during that period.</p><p>As a result, our latest figure for social media use might appear to be quite different to the values that we published in <a href='https://datareportal.com/digital-in-uganda?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Country_Page_Link'>previous years</a>.</p><p>Because of this, we advise caution when comparing the social media user values published in this year’s reports with those published in previous years, especially because changes in reported values may be the result of “corrections” in the source data, as well as changes in actual user behaviour.</p><p>For clarity, <a href='https://kepios.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Kepios_Home_Link'>Kepios</a> analysis shows that social media users in Uganda <b>increased</b> by <b>750 thousand</b> (+40.5 percent) between early 2023 and the beginning of 2024.</p><p>The number of social media users in Uganda at the start of 2024 was equivalent to <b>5.3 percent</b> of the total population, but it’s important to stress that social media users may <b>not</b> represent unique individuals (see our detailed <a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Notes_On_Data'>notes on data</a> to learn why).</p><p>Meanwhile, data published in the ad planning tools of top social media platforms indicates that there were <b>2.55 million</b> users aged <b>18 and above</b> using social media in Uganda at the start of 2024, which was equivalent to <b>10.7 percent</b> of the total population aged <b>18 and above</b> at that time.</p><p>More broadly, <b>19.5 percent</b> of Uganda’s total internet user base (regardless of age) used at least one social media platform in January 2024.</p><p>At that time, <b>37.8 percent</b> of Uganda’s social media users were <b>female</b>, while <b>62.2 percent</b> were <b>male</b>.</p><p><i><span class='goldText'>Note:</span> gender data are currently only available for “female” and “male”.</i></p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Get fresh insights:</span> our handy social media <a target='_blank' href='https://datareportal.com/social-media-users?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Social_Media_Overview_Promo'>overview page</a> helps you stay up to date with global social media trends, offering essential headlines for social media adoption, as well as the latest user figures for the world’s most widely used social media platforms.</div><br><h2>Facebook users in Uganda in 2024</h2><p>Data published in Meta’s advertising resources indicates that <b>Facebook</b> had <b>2.60 million</b> users in Uganda in early 2024.</p><p>However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may <span class='goldText'>not be directly comparable</span> with figures published in our previous reports. </p><p>To learn more about these changes, please see <a href='https://datareportal.com/reports/digital-2023-deep-dive-changes-in-metas-ad-reach-numbers?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Meta_Reporting_Changes'>this article</a>, as well as our comprehensive <a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Notes_On_Data'>notes on data</a>.</p><h3><i>Facebook user growth in Uganda</i></h3><p>Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Uganda <b>increased</b> by <b>750 thousand</b> (+40.5 percent) between January 2023 and January 2024.</p><p>For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Uganda <b>increased</b> by <b>100 thousand</b> (+4.0 percent) between October 2023 and January 2024.</p><p>However, it’s important to stress that these advertising reach figures are <b>not</b> the same as the monthly active users figures that Meta reports in its investor earnings announcements, and they should not be interpreted as such.</p><p>As the company states within its ad planning tools, </p><blockquote><i>“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”</i></blockquote><p>As a result, changes in ad reach may <i>not</i> necessarily indicate any change in the platform’s overall user base.</p><p>But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.</p><h3><i>Facebook adoption in Uganda</i></h3><p>Facebook’s ad reach in Uganda was equivalent to <b>5.3 percent</b> of the total population at the start of 2024.</p><p>However, Meta only allows people aged 13 and above to use Facebook, so it’s worth highlighting that <b>8.7 percent</b> of the “eligible” audience in Uganda uses Meta in 2024.</p><p>For additional context, Facebook’s ad reach in Uganda was equivalent to <b>19.5 percent</b> of the local internet user base (regardless of age) in January 2024.</p><p>At the start of 2024, <b>37.8 percent</b> of Facebook’s ad audience in Uganda was <b>female</b>, while <b>62.2 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> Meta’s advertising resources only publish audience gender data for “female” and “male” users.</i></p><p><span class="goldText">▶ </span>Looking for more <b>Facebook</b> stats? <a href='https://datareportal.com/essential-facebook-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Facebook data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script><ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1700153037" data-ad-format="auto" data-full-width-responsive="true"></ins><script>(adsbygoogle = window.adsbygoogle || []).push({});</script></div></div><h2>Instagram users in Uganda in 2024</h2><p>Numbers published in Meta’s advertising tools indicate that <b>Instagram</b> had <b>711.6 thousand</b> users in Uganda in early 2024.</p><p>The company’s regularly <a href='https://datareportal.com/reports/digital-2023-deep-dive-changes-in-metas-ad-reach-numbers?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Meta_Reporting_Changes'>revised</a> figures suggest that Instagram’s ad reach in Uganda was equivalent to <b>1.4 percent</b> of the total population at the start of the year.</p><p>However, Meta only allows people aged 13 and above to use Instagram, so it’s worth highlighting that <b>2.4 percent</b> of the “eligible” audience in Uganda uses Instagram in 2024.</p><p>It’s also worth noting that Instagram’s ad reach in Uganda at the start of 2024 was equivalent to <b>5.3 percent</b> of the local internet user base (regardless of age).</p><p>In early 2024, <b>42.8 percent</b> of Instagram’s ad audience in Uganda was <b>female</b>, while <b>57.2 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> Meta’s advertising resources only publish audience gender data for “female” and “male” users</i>.</p><h3><i>Instagram user growth in Uganda</i></h3><p>Data published in Meta’s planning tools show that Instagram’s potential ad reach in Uganda <b>increased</b> by <b>264 thousand</b> (+59.0 percent) between January 2023 and January 2024.</p><p>On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Uganda <b>increased</b> by <b>1,650</b> (+0.2 percent) between October 2023 and January 2024.</p><p>As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools <b>do not</b> necessarily correlate with overall changes in its platforms’ active user bases.</p><p><span class="goldText">▶ </span>Looking for more <b>Instagram</b> stats? <a href='https://datareportal.com/essential-instagram-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Instagram data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412547453"></div></div></div><h2>Facebook Messenger users in Uganda in 2024</h2><p>Data published in Meta’s advertising resources indicate that ads on <b>Facebook Messenger</b> reached <b>385.3 thousand</b> users in Uganda in early 2024.</p><p>The company’s frequently <a href='https://datareportal.com/reports/digital-2023-deep-dive-changes-in-metas-ad-reach-numbers?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Meta_Reporting_Changes'>revised</a> audience numbers suggest that Facebook Messenger’s ad reach in Uganda was equivalent to <b>0.8 percent</b> of the total population at the start of the year.</p><p>Meta only allows people aged 13 and above to use Facebook Messenger though, so it’s worth highlighting that <b>1.3 percent</b> of Facebook Messenger’s “eligible” audience in Uganda in 2024.</p><p>For additional context, Facebook Messenger’s ad reach in Uganda is equivalent to <b>2.9 percent</b> of the local internet user base (regardless of age).</p><p>At the start of 2024, <b>36.8 percent</b> of Facebook Messenger’s ad audience in Uganda was <b>female</b>, while <b>63.2 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Notes:</span> Meta’s advertising resources only publish audience gender data for “female” and “male” users.</i></p><h3><i>Facebook Messenger user growth in Uganda</i></h3><p>Data published in Meta’s planning tools show that Facebook Messenger’s potential ad reach in Uganda <b>decreased</b> by <b>1,500</b> (-0.4 percent) between January 2023 and January 2024.</p><p>On a quarterly basis, the company’s data reveal that the size of Facebook Messenger’s ad audience in Uganda <b>decreased</b> by <b>6,400</b> (-1.6 percent) between October 2023 and January 2024.</p><p>However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools <b>do not</b> necessarily correlate with overall changes in its platforms’ active user bases.</p><p><span class="goldText">▶ </span>Looking for more <b>Facebook Messenger</b> stats? <a href='https://datareportal.com/essential-facebook-messenger-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Facebook Messenger data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412558959"></div></div></div><h2>LinkedIn users in Uganda in 2024</h2><p>Figures published in LinkedIn’s advertising resources indicate that <b>LinkedIn</b> had <b>1.30 million</b> “members” in Uganda in early 2024.</p><p>However, note that LinkedIn’s advertising tools publish audience reach data based on <i>total registered members</i>, rather than the <i>monthly active users</i> that form the basis of the ad reach figures published by most other social media platforms.</p><p>As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our <a href='https://datareportal.com/reports/?tag=Digital+2024&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Year_Collection_Tag_Link'>Digital 2024</a> reports.</p><p>The company’s advertising reach figures suggest that LinkedIn’s audience in Uganda was equivalent to <b>2.6 percent</b> of the total population at the start of 2024.</p><p>LinkedIn prevents people below the age of 18 from using its platform though, so it’s also helpful to know that <b>5.4 percent</b> of the “eligible” audience in Uganda uses LinkedIn in 2024.</p><p>For additional context, LinkedIn’s ad reach in Uganda was equivalent to <b>9.8 percent</b> of the local internet user base (regardless of age) at the start of the year.</p><p>In early 2024, <b>39.1 percent</b> of LinkedIn’s ad audience in Uganda was <b>female</b>, while <b>60.9 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users</i>.</p><h3><i>LinkedIn user growth in Uganda</i></h3><p>Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Uganda <b>increased</b> by <b>300 thousand</b> (+30.0 percent) between the start of 2023 and the beginning of 2024.</p><p>On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Uganda <b>increased</b> by <b>100 thousand</b> (+8.3 percent) between October 2023 and January 2024.</p><p>However, because LinkedIn’s ad audience figures are based on <i>total registered members</i> rather than monthly active users, it’s unclear whether these trends might reflect changes in <i>active</i> LinkedIn use too.</p><p><span class="goldText">▶ </span>Looking for more <b>LinkedIn</b> stats? <a href='https://datareportal.com/essential-linkedin-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth LinkedIn data for every country in the world.</p> <br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Get data for every country on Earth:</span> visit our online <a target='_blank' href='https://datareportal.com/library?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Library_Promo_Block'>library</a> to browse all of our reports, including the latest digital data for every country in the world, and more than a decade of historical numbers, trends, and insights.</div><br><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412558959"></div></div></div><h2>X users in Uganda in 2024</h2><p>Numbers published in X (Twitter)’s advertising resources indicate that <b>X</b> had <b>638.8 thousand</b> users in Uganda in early 2024.</p><p>This figure means that X’s ad reach in Uganda was equivalent to <b>1.3 percent</b> of the total population at the time.</p><p>However, it’s important to stress that these advertising reach figures are <b>not</b> the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base. </p><p>Moreover, we’ve seen some particularly bizarre trends in the data reported in X’s advertising tools over the past year, so we’d advise caution when it comes to analysing these X figures.</p><p>It’s worth noting that X only allows people aged 13 and above to use its platform, so the latest figures suggest that <b>2.1 percent</b> of the “eligible” audience in Uganda uses X in 2024.</p><p>For additional context, X’s ad reach in Uganda was equivalent to <b>4.8 percent</b> of the local internet user base (regardless of age) at the start of the year.</p><p>In early 2024, the company’s own data indicated that <b>29.8 percent</b> of X’s ad audience in Uganda was <b>female</b>, while <b>70.2 percent</b> was <b>male</b>.</p><p>However, it’s worth noting that X <i>infers</i> its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.</p><p>This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which relies on the gender that users themselves enter in their own profile.</p><p>Moreover, our analysis suggests that X’s inferences may not be particularly reliable in determining users’ gender, especially in countries where English is <i>not</i> the dominant language.</p><p>For example, consumer research findings published by <a href="https://www.gwi.com/book-demo?utm_source=kepios&utm_medium=referral&utm_campaign=2024+Kepios+Global+Audiences">GWI</a> often offer quite a different picture of X use by gender compared with X’s own audience data.</p><p>But the apparent distortions that frequently appear in X’s inferred gender data may be due in large part to the high number of “non-human” accounts that feature in X’s active user data (e.g. accounts that represent businesses, animals, musicians, etc.), especially because X doesn’t currently separate these accounts out from “real” human individuals in the ways that Facebook and Instagram do.</p> <p>Regardless of the cause of these anomalies though, we advise caution when analysing or interpreting X’s reported figures for use by gender.</p><h3><i>X user growth in Uganda</i></h3><p>Data published in X (Twitter)’s own ad planning tools show that X’s potential ad reach in Uganda <b>increased</b> by <b>38 thousand</b> (+6.3 percent) between the start of 2023 and early 2024.</p><p>Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Uganda <b>decreased</b> by <b>72 thousand</b> (-10.1 percent) between October 2023 and January 2024.</p><p>However, please note that the figures published in X’s planning tools appear to be liable to significant fluctuation – even over short periods of time – and these anomalies may impact the reliability and representativeness of this change data.</p><p><span class="goldText">▶ </span>Looking for more <b>Twitter</b> stats? <a href='https://datareportal.com/essential-twitter-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Twitter data for every country in the world.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Dig deeper:</span> <a target='_blank' href='https://datareportal.com/reports/?tag=Digital+2024&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Current_Year_Promo_Block'>click here</a> to access all of the reports in our <b>Digital 2024</b> series.</div><br><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412558959"></div></div></div><h2>Mobile connections in Uganda in 2024</h2><p>Data from <a href='https://www.gsmaintelligence.com/?utm_source=DataReportal&utm_medium=article&utm_campaign=State_Internet_Connectivity'>GSMA Intelligence</a> shows that there were <b>33.34 million</b> cellular mobile connections in Uganda at the start of 2024.</p><p>However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.</p><p>GSMA Intelligence’s numbers indicate that mobile connections in Uganda were equivalent to <b>67.7 percent</b> of the total population in January 2024.</p><p>The number of mobile connections in Uganda <b>increased</b> by <b>2.2 million</b> (+6.9 percent) between the start of 2023 and the start of 2024.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Need quick stats for other countries?</span> <a target='_blank' href='https://datareportal.com/reports/digital-2024-local-country-headlines?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Yearbook_Promo'>Click here</a> to read our <b>Digital 2024 Country Headlines Report</b>, with essential digital data for every country in the world.</div><br><h2>Additional resources</h2><p>Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of <b>Digital 2024</b> numbers for Uganda:</p><ul><li><p>Read our complete <a href='https://datareportal.com/reports/digital-2024-global-overview-report?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Global_Overview_Link'>Digital 2024 Global Overview Report</a> to get a comprehensive overview of the “state of digital” around the world in 2024.</p></li><li><p><a href='https://datareportal.com/digital-in-uganda?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Country_Page_Link'>Click here</a> to see all of the Global Digital Reports we’ve published on <b>Uganda</b> over the past decade.</p></li><li><p>Explore all of our reports on countries in <b> Eastern Africa</b> by <a href='https://datareportal.com/reports/?tag=Eastern Africa&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Regional_Reports_Tag_Link'>clicking here</a>.</p></li><li><p>Visit our complete online <a href='https://datareportal.com/library?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Library_Link'>reports library</a> to find all of the <i>(free!)</i> reports in the <b>Global Digital Reports</b> series.</p></li><li><p>If you’d like to receive updates when we publish new reports, <a href='https://datareportal.com/newsletter-signup?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Newsletter_Signup'>click here</a> to sign up for our newsletter.</p></li></ul><br><h2>Full report</h2><p>You’ll find our complete <b>Digital 2024: Uganda</b> report in the embed below (<a href='https://datareportal.com/report-embed-issues/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2024&utm_term=Uganda&utm_content=Embed_Issues_Link'>click here</a> if you can’t see that, or if you can’t change the slides).</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22642069240"></div></div></div></div></div><div class="sqs-block embed-block sqs-block-embed" data-block-json="{"hSize":null,"floatDir":null,"customThumbEnabled":false,"html":"<div 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