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<!doctype html> <html lang="en-US" class="no-touch js "> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1">  <meta name="blogsPostDate" content="2024-09-05 08:00:51"/><meta name="blogsPostTags" content="cisco-partners,cisco-thousandeyes,climate-change,featured,give-back,orange-business-services,partner-connection,partnering-for-purpose,partnerships,volunteer"/><meta name="blogsPostCat" content="Partner"/><meta name="article:category" content="Partner"/> <meta name="wordCount" content="658" /> <meta name="readTime" content="157" />  <script type='text/javascript' src="//www.cisco.com/etc/designs/cdc/clientlibs/responsive/js/web-component-foundation.min.js"></script> <script> /** * Invokes appropriate private methods based on input parameters based on needs of web component architecture * @param {Array} wcAssets array of strings that correlate to the names of web components or array of objects containing asset name and corresponding locale/path * @param {String} localePath specifies where web component should be retrieved from (expected format: en/us or en_au for all other locales); false if wcAssets, is array of objects * @param {Boolean} isWem [Optional] specifies if assets are being loaded on a WEM environment * @param {Boolean} needTargetter [Optional] specifies need for targetter bundle to be loaded (generally needed on external sites) * @param {Boolean} isRelative [Optional] specifies if asset path(s) should be relative * @param {String} env [Optional] specifies enviornment to append to relative path (should not be used with isRelative) * @param {Boolean} hasEnvOverride [Optional] specifies if environment needs to be overridden (should be used with env) */ cdc.wcAncillaryAssetAllocator.init(['cdc-template-blogs'], 'en/us', false, true, false, 'prod'); if (window.cdc === undefined) { window.cdc = {}; } if (cdc.cdcMasthead === undefined) { cdc.cdcMasthead = {}; } if (cdc.cdcMasthead.additional === undefined) { cdc.cdcMasthead.additional = {}; } cdc.cdcMasthead.additional.env = 'prod'; </script> <script type="text/javascript"> if ( typeof cdc === "undefined")cdc = {}; if ( typeof cdc.util === "undefined")cdc.util = {}; cdc.util.ensureNamespace = function (namespaceStr) { if (!namespaceStr) { return; var parts = namespaceStr.split("."); var o = window; var i; var aPart; for (i = 0; i < parts.length; i++) aPart = parts[i]; if (typeof (o[aPart]) != "object"){ o[aPart] = {}; } o = o[aPart]; } }; cdc.dm = {}; cdc.dm.util = {}; cdc.dm.util.ensureNamespace = cdc.util.ensureNamespace; </script> <meta name="author" content="Joy Aboim" /><meta name="blogsPostAuthor" content="Joy Aboim" /><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <script type="text/javascript" src="//www.cisco.com/c/dam/cdc/t/ctm-core.js"></script>  <title>Partnering for Purpose: Join the Movement to Amplify Positive Impact - Cisco Blogs</title> <meta name="description" content="Discover how Cisco's Partnering for Purpose initiative fosters global collaboration to drive positive change. From environmental sustainability to community givebacks, explore impactful stories and learn how we're making a difference together." /> <link rel="canonical" href="https://blogs.cisco.com/partner/partnering-for-purpose-join-the-movement-to-amplify-positive-impact" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Partnering for Purpose: Join the Movement to Amplify Positive Impact" /> <meta property="og:description" content="Discover how Cisco's Partnering for Purpose initiative fosters global collaboration to drive positive change. 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href="https://blogs.cisco.com/partner">Partner</a> / <span class="breadcrumb_last" aria-current="page">Partnering for Purpose: Join the Movement to Amplify Positive Impact</span></span></span></span></p> <div class="blog-post-header"> </div> <article id="post-462334" class="post-462334 post type-post status-publish format-standard has-post-thumbnail hentry category-partner tag-cisco-partners tag-cisco-thousandeyes tag-climate-change tag-featured tag-give-back tag-orange-business-services tag-partner-connection tag-partnering-for-purpose tag-partnerships tag-volunteer"> <div class="main-content"> <header class="entry-header"> <div class="entry-meta"> September 5, 2024 <a id="post-comments" href="https://blogs.cisco.com/partner/partnering-for-purpose-join-the-movement-to-amplify-positive-impact#respond">Leave a Comment</a> <hr> </div> </header> <div class="blog-post-header"> <div class="thumbnail-avatar"> <div class="post-thumbnail" style="background-image:url(https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/IL20240904182029-Untitled-design-14-600x200.png);"> <img src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2023/12/JoyAboim-150x150.jpg" width="102" height="102" alt="Avatar" class="avatar avatar-102 wp-user-avatar wp-user-avatar-102 photo avatar-default"> </div> </div> <div class="blog-cat-post-author-container"> <a href=https://blogs.cisco.com/partner><h5>Partner</h5></a> <h1 class="entry-title">Partnering for Purpose: Join the Movement to Amplify Positive Impact</h1><p class="wordcount"><span class="black">3 min read</span></p> <p> <a href="https://blogs.cisco.com/author/jaboim" title="Posts by Joy Aboim" rel="author">Joy Aboim</a> </p> </div> </div>  <div class="entry-content"> <h2><strong>Partnering for Purpose</strong></h2> <p>Partnering for Purpose, launched in November of 2022, is a global Cisco initiative that enables our partners, customers, and suppliers to collaborate more effectively with us to drive positive change. This industry-first program builds on decades of partnership and shared learning, formalizing the efforts Cisco and our partners have already been making to positively impact people, the planet, and communities globally. By providing an orchestrated platform, Partnering for Purpose simplifies the engagement, and amplifies our collective impact, aligning with Cisco’s commitment to an inclusive future for all.</p> <h2><strong>Making a Collective Difference </strong></h2> <p>Since its launch, the Partnering for Purpose initiative has continued to grow and gain momentum, bringing Cisco and our channel partners together – sharing best practices and collaborating in new ways to drive positive impact.</p> <p>By joining forces, we are enhancing employee engagement and amplifying our impact in so many different ways, such as improving literacy and cyber resilience amongst school children, developing innovative solutions for environmental sustainability, and participating in team volunteer efforts to give back to our communities.</p> <p><a href="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Making-a-collective-difference.jpg"><img class="aligncenter wp-image-462338 size-full" src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Making-a-collective-difference.jpg" alt="" width="548" height="252" srcset="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Making-a-collective-difference.jpg 548w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Making-a-collective-difference-300x138.jpg 300w" sizes="(max-width: 548px) 100vw, 548px" /></a></p> <h2><strong>Giving Back Together</strong></h2> <p>Giving back together can be a powerful connector. Cisco and our partner community across the United States, Canada and Latin America regularly engage in weeklong giveback activities that range from supporting food banks to assisting local hospitals. These efforts have involved over 200 partner employees and over 450 Cisco employees, collectively contributing more than 2,130 volunteer hours.</p> <p>At a Cisco ThousandEyes global Partner Connection event, a dedicated Partnering for Purpose session featured a meal-packing activity. Cisco, ThousandEyes, and partner attendees rolled up their sleeves to assemble 400 snack packs for children facing food insecurity in the local community. These hands-on initiatives not only provide immediate support but also foster a deeper connection between our teams and the communities we serve.</p> <p> </p> <h2><strong>Addressing Climate Change</strong></h2> <p><img loading="lazy" class="alignright wp-image-462339 " src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Addressing-Climate-Change-300x200.jpg" alt="" width="377" height="251" srcset="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Addressing-Climate-Change-300x200.jpg 300w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Addressing-Climate-Change.jpg 724w" sizes="(max-width: 377px) 100vw, 377px" /></p> <p style="text-align: left;">We have developed innovative approaches to tackle environmental sustainability challenges. One such initiative brought teams together from Cisco, ThousandEyes, and Orange Business to host a day of learning and knowledge exchange focused on climate change and environmental stewardship. This event explored how technology and combined expertise could help customers achieve their social and environmental sustainability goals.</p> <p>Participants also visited a local farm, where they juiced apples, planted trees, and gained firsthand insight into the impact of climate change on farming practices.</p> <p style="text-align: left;">The Cisco APJC Distribution team created a unique approach to drive environmental sustainability awareness by aligning business goals with positive impact. One notable example involved a crowdfunding model to help support a remote Aur Lang Village in Vietnam. In another example, Cisco and Ingram Micro launched a campaign where, for every partner who completed an environmental and sustainability bootcamp and earned a Black Belt certification, both Cisco and Ingram Micro made a donation to Planet Ark, an Australian environmental nonprofit. As a result, over 200 Black Belt Sustainability Certificates were awarded, and $40,000 AUSD was donated to Planet Ark.</p> <p> </p> <p><img loading="lazy" class="wp-image-462340 alignright" src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Doing-Good.jpg" alt="" width="202" height="301" srcset="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Doing-Good.jpg 724w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Doing-Good-201x300.jpg 201w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/Doing-Good-686x1024.jpg 686w" sizes="(max-width: 202px) 100vw, 202px" /></p> <h2><strong>Doing Good is Good for Business </strong></h2> <p>To acknowledge the investments our partners are already making and address what matters to them and our shared customers, we introduced a Partnering for Purpose category in the 2023 Partner Innovation Challenge. This category was created to reward submissions with a purpose-driven objective, resulting in an impressive 68% increase in submissions.</p> <p style="text-align: center;">It is rewarding to witness how purpose is significantly influencing our partners’ approach to innovation, and the numerous ways we are driving positive impact together. While Partnering for Purpose might seem like a feel-good initiative; the reality is that doing good is good for business. By collaborating on purposeful initiatives, we not only enhance our working relationships but also drive substantial business value.</p> <p> </p> <p> </p> <h3 style="text-align: center;"><strong>Interested in getting involved? Visit our <a href="https://salesconnect.cisco.com/partneringforpurpose/s/?dtid=oblgzzz000659" target="_blank" rel="noopener">SalesConnect site</a> or email us at <a href="mailto:Partneringforpurpose@cisco.com?dtid=oblgzzz000659">Partneringforpurpose@cisco.com</a></strong></h3> <h3 style="text-align: center;"><strong>Discover how we’re making a difference by exploring our <a href="https://salesconnect.cisco.com/partneringforpurpose/s/story-all?dtid=oblgzzz000659" target="_blank" rel="noopener">impact stories</a> and check out our</strong></h3> <h2 style="text-align: center;"><strong><a href="https://blogs.cisco.com/tag/partnering-for-purpose?dtid=oblgzzz000659">Partnering for Purpose blogs</a></strong></h2> <p> </p> <p style="text-align: center;"><a href="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/How-to-engage.jpg"><img loading="lazy" class="aligncenter wp-image-462346 size-full" src="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/How-to-engage.jpg" alt="" width="632" height="476" srcset="https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/How-to-engage.jpg 632w, https://storage.googleapis.com/blogs-images-new/ciscoblogs/1/2024/09/How-to-engage-300x226.jpg 300w" sizes="(max-width: 632px) 100vw, 632px" /></a></p> <p> </p> <hr /> <p style="text-align: center;">We’d love to hear what you think. 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