News stories for Julian Saunders

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href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1142583/brand-building-in-the-digital-age"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2017/11/5a03f4f4e7884.jpg" alt="Brand building in the digital age"/></a></div> </figure>  <h2 data-layout="story" data-id="1142583" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1142583/brand-building-in-the-digital-age" class="story__link"><strong>Brand building in the digital age</strong></a></h2>  <div class="story__excerpt text--300 ">If you want to take your digital branding game to the next level, here are seven must-read books. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-11-09T12:05:25+05:00"><span class="timestamp__calendar">Nov 09, 2017</span> <span class="timestamp__time">12:05pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142154" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1142154/how-to-effectively-manage-change"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2017/09/59bb7212ba4bf.jpg" alt="How to effectively manage change"/></a></div> </figure>  <h2 data-layout="story" data-id="1142154" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1142154/how-to-effectively-manage-change" class="story__link"><strong>How to effectively manage change</strong></a></h2>  <div class="story__excerpt text--300 ">Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-09-19T09:41:46+05:00"><span class="timestamp__calendar">Sep 19, 2017</span> <span class="timestamp__time">09:41am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142287" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1142287/my-pakistan-alternative-narratives-for-a-proud-country"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2017/08/599d5bc059bf4.jpg" alt="My Pakistan: alternative narratives for a proud country"/></a></div> </figure>  <h2 data-layout="story" data-id="1142287" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1142287/my-pakistan-alternative-narratives-for-a-proud-country" class="story__link"><strong>My Pakistan: alternative narratives for a proud country</strong></a></h2>  <div class="story__excerpt text--300 ">To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-08-23T15:42:56+05:00"><span class="timestamp__calendar">Aug 23, 2017</span> <span class="timestamp__time">03:42pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141968" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141968/why-behavioural-economics-is-important-for-marketing-success"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2017/03/58dbf88e9399a.jpg" alt="Why behavioural economics is important for marketing success"/></a></div> </figure>  <h2 data-layout="story" data-id="1141968" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141968/why-behavioural-economics-is-important-for-marketing-success" class="story__link"><strong>Why behavioural economics is important for marketing success</strong></a></h2>  <div class="story__excerpt text--300 ">Behavioural economics uses experiments that observe human behaviour in order to uncover how we think. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-05-13T11:46:06+05:00"><span class="timestamp__calendar">May 13, 2017</span> <span class="timestamp__time">11:46am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141633" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141633/where-do-digital-natives-come-from"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2016/12/5859a5bcc6f88.jpg" alt="Where do Digital Natives come from?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141633" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141633/where-do-digital-natives-come-from" class="story__link"><strong>Where do Digital Natives come from?</strong></a></h2>  <div class="story__excerpt text--300 ">Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-01-16T09:43:04+05:00"><span class="timestamp__calendar">Jan 16, 2017</span> <span class="timestamp__time">09:43am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141582" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141582/should-your-company-be-a-creator-on-youtube"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2016/11/583d1b8f6c161.jpg" alt="Should your company be a creator on YouTube?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141582" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141582/should-your-company-be-a-creator-on-youtube" class="story__link">Should your company be a creator on YouTube?</a></h2>  <div class="story__excerpt text--300 ">On why brands should consider making their presence felt on YouTube and how to do it successfully. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-11-29T12:05:01+05:00"><span class="timestamp__calendar">Nov 29, 2016</span> <span class="timestamp__time">12:05pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141337" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141337/can-we-handle-the-consequences-of-technology"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2016/03/56e25f19a037b.jpg" alt="Can we handle the consequences of technology?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141337" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141337/can-we-handle-the-consequences-of-technology" class="story__link">Can we handle the consequences of technology? </a></h2>  <div class="story__excerpt text--300 ">The big digital trends of 2015, and what 2016 holds for digital marketing. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-03-11T11:09:00+05:00"><span class="timestamp__calendar">Mar 11, 2016</span> <span class="timestamp__time">11:09am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141099" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141099/selling-to-millennials-aka-the-impatient-generation"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2015/07/55b72c8a330db.jpg" alt="Selling to Millennials aka the &#039;impatient generation&#039;"/></a></div> </figure>  <h2 data-layout="story" data-id="1141099" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141099/selling-to-millennials-aka-the-impatient-generation" class="story__link">Selling to Millennials aka the 'impatient generation' </a></h2>  <div class="story__excerpt text--300 ">Selling to millennials is not rocket science;it just requires having the right attitude and handing over more control. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2015-07-28T12:21:38+05:00"><span class="timestamp__calendar">Jul 28, 2015</span> <span class="timestamp__time">12:21pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1140893" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140893/how-lofty-is-your-brand"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2015/05/55567e13ce0da.jpg" alt="How lofty is your brand?"/></a></div> </figure>  <h2 data-layout="story" data-id="1140893" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140893/how-lofty-is-your-brand" class="story__link">How lofty is your brand?</a></h2>  <div class="story__excerpt text--300 ">Julian Saunders on the big trend that higher purpose branding has become. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2015-06-10T10:16:40+05:00"><span class="timestamp__calendar">Jun 10, 2015</span> <span class="timestamp__time">10:16am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1140741" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140741/fear-and-opportunity-in-the-big-data-revolution"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2015/03/550734d23b4ee.jpg" alt="Fear and opportunity in the big data revolution"/></a></div> </figure>  <h2 data-layout="story" data-id="1140741" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140741/fear-and-opportunity-in-the-big-data-revolution" class="story__link">Fear and opportunity in the big data revolution</a></h2>  <div class="story__excerpt text--300 ">The writer on what can be expected from the Internet of Things. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-04-06T14:33:01+05:00"><span class="timestamp__calendar">Apr 06, 2015</span> <span class="timestamp__time">02:33pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1140782" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140782/changing-gears"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2015/04/552ea90f31e3a.jpg" alt="Changing gears"/></a></div> </figure>  <h2 data-layout="story" data-id="1140782" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140782/changing-gears" class="story__link">Changing gears</a></h2>  <div class="story__excerpt text--300 ">Exploring how digital is driving innovation in automotive marketing. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-05-05T16:07:51+05:00"><span class="timestamp__calendar">May 05, 2015</span> <span class="timestamp__time">04:07pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1140613" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140613/changing-gears"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2014/12/54804ba273b86.jpg" alt="Changing gears"/></a></div> </figure>  <h2 data-layout="story" data-id="1140613" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140613/changing-gears" class="story__link">Changing gears</a></h2>  <div class="story__excerpt text--300 ">Exploring how digital is driving innovation in automotive marketing. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2014-12-04T17:03:07+05:00"><span class="timestamp__calendar">Dec 04, 2014</span> <span class="timestamp__time">05:03pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1140873" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140873/worth-the-tweet"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2015/05/5550e0b79baab.jpg" alt="Worth the tweet"/></a></div> </figure>  <h2 data-layout="story" data-id="1140873" class="story__title text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1140873/worth-the-tweet" class="story__link">Worth the tweet</a></h2>  <div class="story__excerpt text--300 ">A review of 'Hatching Twitter' by Nick Bilton. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2015-05-27T14:34:49+05:00"><span class="timestamp__calendar">May 27, 2015</span> <span class="timestamp__time">02:34pm</span></span></span> </div> </article>  </div> <div class="col-12"> <div class="mr-4 p-2"> </div> </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container "> <div class="widget__container__body "> <a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/subscribe/"><img class="col-12" src="//web.archive.org/web/20171114122237im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title text--300 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src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2017/09/59c7183599148.jpg" alt="SalamAir flies Pakistan’s skies"/></a></div> </figure>  <h2 data-layout="story" data-id="1142371" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies" class="story__link"><strong>SalamAir flies Pakistan’s skies</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141515" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171114122237/http://aurora.dawn.com/news/1141515/what-makes-content-go-viral"><img src="https://web.archive.org/web/20171114122237im_/http://i.dawn.com/thumbnail/2016/08/57a426d6cacc0.jpg" alt="What makes content go viral"/></a></div> </figure>  <h2 data-layout="story" data-id="1141515" class="story__title size-five 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