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Marc Posch+Partner | Creative Branding & Web Design in Los Angeles - CStreet Ventures Brand Identity
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data-hover-hint="pageContainer"> <section class="page standard-modules"> <header class="page-header content" data-context="pages" data-identity="id:p5c379129df4fe87914651016e709fbb3ff76d02135529f8569fe9" data-hover-hint="pageHeader" data-hover-hint-id="p5c379129df4fe87914651016e709fbb3ff76d02135529f8569fe9"> </header> <div class="page-content js-page-content" data-context="pages" data-identity="id:p5c379129df4fe87914651016e709fbb3ff76d02135529f8569fe9"> <div id="project-canvas" class="js-project-modules modules content"> <div id="project-modules"> <div class="project-module module text project-module-text align- js-project-module e2e-site-project-module-text"> <div class="rich-text js-text-editable module-text"><div style="line-height:60px;" class="texteditor-inline-lineheight"><span class="texteditor-inline-fontsize" style="font-size:64px;"><span style="font-family:vcsm; font-weight:100;">CStreet Ventures: Visual Identity For a Brand Launch</span></span></div></div> </div> <div class="project-module module text project-module-text align- js-project-module e2e-site-project-module-text"> <div class="rich-text js-text-editable module-text"><div class="sub-title"><div style="line-height:9px; text-align:left;" class="texteditor-inline-lineheight"><div style="line-height:9px; text-align:left;" class="texteditor-inline-lineheight">CASE STUDY</div><div style="line-height:9px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-size:12px;" class="texteditor-inline-fontsize"><span style="color:#f70b0b;" class="texteditor-inline-color">__________________________________</span></span></div></div><div style="line-height:9px; text-align:left;" class="texteditor-inline-lineheight"><br></div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-family:vcsm; font-weight:700;">CSTREET VENTURES聽</span>A brand identity we created for a dynamic, young venture capital firm in San Francisco. The essence of this project was to embody simplicity and muted colors while exuding a subtle elegance. The challenge was to craft a design that conveyed trust and reliability, seamlessly blended with the "Free California Spirit."</div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-weight:700;">DIFFERENT BEATS BETTER</span></div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><div>Our philosophy as a brand consultancy and design firm is encapsulated in the mantra: "Different beats Better." This guiding principle shapes everything we do. We believe that striving for "Better" often results only in incremental improvements that merely align with the status quo or, worse, a competitors' performance. In contrast, embracing "Different" propels us into the future, unlocking a new spectrum of possibilities.</div><div>"Different" allows us to explore uncharted territories, discover new markets, and captivate new audiences. It's a forward-looking approach that fosters innovation and originality, setting us apart in a crowded marketplace. By prioritizing "Different," we continually push the boundaries of what's possible, ensuring our clients stand out and succeed in an ever-evolving landscape.</div><div><span style="font-weight:700;">OUR PROCESS</span><br></div></div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-weight:600;">Discover:</span> We kick off each project with an in-depth discussion to understand the client's unique situation and the challenges they face. For C Street Ventures, we delved into the psyche of young, affluent investors from California, aligning our approach with their desire for sophistication and innovation.</div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-weight:600;">Define:</span> Through research we identified the core values that would resonate with the target audience. Our goal was to create a visual identity that wasn't just aesthetically pleasing but also deeply meaningful.</div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-weight:600;">Design:</span> We translated these insights into a minimalist yet striking visual language. The muted color palette and clean lines evoke a sense of calm and confidence, while subtle design elements reflect the adventurous, free-spirited vibe of California.</div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-weight:600;">Deliver: </span>The final brand identity is a perfect blend of elegance and modernity. It stands out in the competitive venture capital landscape, offering clarity and distinction. This identity doesn't just communicate trust and reliability; it embodies them, appealing directly to the discerning tastes of young investors.</div><div style="line-height:28px; text-align:left;" class="texteditor-inline-lineheight"><span style="font-family:vcsm; font-weight:600;">The Result:</span> Our work with C Street Ventures exemplifies how minimalist elegance, when infused with a cool Californian vibe, can create a powerful and appealing brand identity. This project remains one of our favorites, showcasing our ability to innovate and inspire.</div></div></div> </div> <div class="project-module module media_collection project-module-media_collection" data-id="m66b01b4407ea58b4ebaf91d267f74bbdf2e3c4a7f1247423c1c4c" style="padding-top: px; padding-bottom: px; max-width: 920px; "> <div class="grid--main js-grid-main" data-grid-max-images=" "> <div class="grid__item-container js-grid-item-container" data-flex-grow="334.54545454545" style="width:334.54545454545px; flex-grow:334.54545454545;" data-width="920" data-height="715"> <script type="text/html" class="js-lightbox-slide-content"> <div class="grid__image-wrapper"> <img src="https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/71c449c8-e7ed-431e-a3f4-42c452682dbd_rw_1200.jpg?h=33f2b7f05a64f395cca878fd575875d8" srcset="https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/71c449c8-e7ed-431e-a3f4-42c452682dbd_rw_600.jpg?h=c8c28e17a4eb126a4f20b4a9b57b3bda 600w,https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/71c449c8-e7ed-431e-a3f4-42c452682dbd_rw_1200.jpg?h=33f2b7f05a64f395cca878fd575875d8 920w," sizes="(max-width: 920px) 100vw, 920px"> <div> </script> <img class="grid__item-image js-grid__item-image grid__item-image-lazy js-lazy" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/71c449c8-e7ed-431e-a3f4-42c452682dbd_rw_1200.jpg?h=33f2b7f05a64f395cca878fd575875d8" data-srcset="https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/71c449c8-e7ed-431e-a3f4-42c452682dbd_rw_600.jpg?h=c8c28e17a4eb126a4f20b4a9b57b3bda 600w,https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/71c449c8-e7ed-431e-a3f4-42c452682dbd_rw_1200.jpg?h=33f2b7f05a64f395cca878fd575875d8 920w," > <span class="grid__item-filler" style="padding-bottom:77.717391304348%;"></span> </div> <div class="grid__item-container js-grid-item-container" data-flex-grow="347.16981132075" style="width:347.16981132075px; 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background: rgba(0, 0, 0, 0.03)" > </div> </div> <div class="project-module module text project-module-text align- js-project-module e2e-site-project-module-text"> <div class="rich-text js-text-editable module-text"><div><span style="color:#000000;" class="texteditor-inline-color"><span style="font-family:vcsm; font-weight:600;">Marc Posch + Partner:<span class="texteditor-inline-color"> We work with leaders and visionaries in the technology and manufacturing sectors to bring clarity to their message, promote their services聽and make their products look amazing. Did I mention that well-designed products sell more?聽To contact us,聽<a href="mailto:hello@opuscreativegroup.com" target="_self">click here</a></span></span></span></div></div> </div> </div> </div> </div> </section> <section class="back-to-top" data-hover-hint="backToTop"> <a href="#"><span class="arrow">↑</span><span class="preserve-whitespace">Back to Top</span></a> </section> <a class="back-to-top-fixed js-back-to-top back-to-top-fixed-with-panel" data-hover-hint="backToTop" data-hover-hint-placement="top-start" href="#"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26 26" style="enable-background:new 0 0 26 26;" xml:space="preserve" class="icon icon-back-to-top"> <g> <path d="M13.8,1.3L21.6,9c0.1,0.1,0.1,0.3,0.2,0.4c0.1,0.1,0.1,0.3,0.1,0.4s0,0.3-0.1,0.4c-0.1,0.1-0.1,0.3-0.3,0.4 c-0.1,0.1-0.2,0.2-0.4,0.3c-0.2,0.1-0.3,0.1-0.4,0.1c-0.1,0-0.3,0-0.4-0.1c-0.2-0.1-0.3-0.2-0.4-0.3L14.2,5l0,19.1 c0,0.2-0.1,0.3-0.1,0.5c0,0.1-0.1,0.3-0.3,0.4c-0.1,0.1-0.2,0.2-0.4,0.3c-0.1,0.1-0.3,0.1-0.5,0.1c-0.1,0-0.3,0-0.4-0.1 c-0.1-0.1-0.3-0.1-0.4-0.3c-0.1-0.1-0.2-0.2-0.3-0.4c-0.1-0.1-0.1-0.3-0.1-0.5l0-19.1l-5.7,5.7C6,10.8,5.8,10.9,5.7,11 c-0.1,0.1-0.3,0.1-0.4,0.1c-0.2,0-0.3,0-0.4-0.1c-0.1-0.1-0.3-0.2-0.4-0.3c-0.1-0.1-0.1-0.2-0.2-0.4C4.1,10.2,4,10.1,4.1,9.9 c0-0.1,0-0.3,0.1-0.4c0-0.1,0.1-0.3,0.3-0.4l7.7-7.8c0.1,0,0.2-0.1,0.2-0.1c0,0,0.1-0.1,0.2-0.1c0.1,0,0.2,0,0.2-0.1 c0.1,0,0.1,0,0.2,0c0,0,0.1,0,0.2,0c0.1,0,0.2,0,0.2,0.1c0.1,0,0.1,0.1,0.2,0.1C13.7,1.2,13.8,1.2,13.8,1.3z"/> </g> </svg> </a> </div> <footer class="site-footer" data-hover-hint="footer"> <div class="social pf-footer-social" data-context="theme.footer" data-hover-hint="footerSocialIcons"> <ul> <li> <a href="https://www.linkedin.com/in/marc-posch-b1ba642a7/" target="_blank"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 30 24" style="enable-background:new 0 0 30 24;" xml:space="preserve" class="icon"> <path id="path-1_24_" d="M19.6,19v-5.8c0-1.4-0.5-2.4-1.7-2.4c-1,0-1.5,0.7-1.8,1.3C16,12.3,16,12.6,16,13v6h-3.4 c0,0,0.1-9.8,0-10.8H16v1.5c0,0,0,0,0,0h0v0C16.4,9,17.2,7.9,19,7.9c2.3,0,4,1.5,4,4.9V19H19.6z M8.9,6.7L8.9,6.7 C7.7,6.7,7,5.9,7,4.9C7,3.8,7.8,3,8.9,3s1.9,0.8,1.9,1.9C10.9,5.9,10.1,6.7,8.9,6.7z M10.6,19H7.2V8.2h3.4V19z"/> </svg> </a> </li> <li> <a href="https://www.instagram.com/marcposch/" target="_blank"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 30 24" style="enable-background:new 0 0 30 24;" xml:space="preserve" class="icon"> <g> <path d="M15,5.4c2.1,0,2.4,0,3.2,0c0.8,0,1.2,0.2,1.5,0.3c0.4,0.1,0.6,0.3,0.9,0.6c0.3,0.3,0.5,0.5,0.6,0.9 c0.1,0.3,0.2,0.7,0.3,1.5c0,0.8,0,1.1,0,3.2s0,2.4,0,3.2c0,0.8-0.2,1.2-0.3,1.5c-0.1,0.4-0.3,0.6-0.6,0.9c-0.3,0.3-0.5,0.5-0.9,0.6 c-0.3,0.1-0.7,0.2-1.5,0.3c-0.8,0-1.1,0-3.2,0s-2.4,0-3.2,0c-0.8,0-1.2-0.2-1.5-0.3c-0.4-0.1-0.6-0.3-0.9-0.6 c-0.3-0.3-0.5-0.5-0.6-0.9c-0.1-0.3-0.2-0.7-0.3-1.5c0-0.8,0-1.1,0-3.2s0-2.4,0-3.2c0-0.8,0.2-1.2,0.3-1.5c0.1-0.4,0.3-0.6,0.6-0.9 c0.3-0.3,0.5-0.5,0.9-0.6c0.3-0.1,0.7-0.2,1.5-0.3C12.6,5.4,12.9,5.4,15,5.4 M15,4c-2.2,0-2.4,0-3.3,0c-0.9,0-1.4,0.2-1.9,0.4 c-0.5,0.2-1,0.5-1.4,0.9C7.9,5.8,7.6,6.2,7.4,6.8C7.2,7.3,7.1,7.9,7,8.7C7,9.6,7,9.8,7,12s0,2.4,0,3.3c0,0.9,0.2,1.4,0.4,1.9 c0.2,0.5,0.5,1,0.9,1.4c0.4,0.4,0.9,0.7,1.4,0.9c0.5,0.2,1.1,0.3,1.9,0.4c0.9,0,1.1,0,3.3,0s2.4,0,3.3,0c0.9,0,1.4-0.2,1.9-0.4 c0.5-0.2,1-0.5,1.4-0.9c0.4-0.4,0.7-0.9,0.9-1.4c0.2-0.5,0.3-1.1,0.4-1.9c0-0.9,0-1.1,0-3.3s0-2.4,0-3.3c0-0.9-0.2-1.4-0.4-1.9 c-0.2-0.5-0.5-1-0.9-1.4c-0.4-0.4-0.9-0.7-1.4-0.9c-0.5-0.2-1.1-0.3-1.9-0.4C17.4,4,17.2,4,15,4L15,4L15,4z"/> <path d="M15,7.9c-2.3,0-4.1,1.8-4.1,4.1s1.8,4.1,4.1,4.1s4.1-1.8,4.1-4.1S17.3,7.9,15,7.9L15,7.9z M15,14.7c-1.5,0-2.7-1.2-2.7-2.7 c0-1.5,1.2-2.7,2.7-2.7s2.7,1.2,2.7,2.7C17.7,13.5,16.5,14.7,15,14.7L15,14.7z"/> <path d="M20.2,7.7c0,0.5-0.4,1-1,1s-1-0.4-1-1s0.4-1,1-1S20.2,7.2,20.2,7.7L20.2,7.7z"/> </g> </svg> </a> </li> <li> <a href="mailto:marc@marcposchdesign.com"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 24" style="enable-background:new 0 0 30 24;" xml:space="preserve" class="icon"> <g> <path d="M15,13L7.1,7.1c0-0.5,0.4-1,1-1h13.8c0.5,0,1,0.4,1,1L15,13z M15,14.8l7.9-5.9v8.1c0,0.5-0.4,1-1,1H8.1c-0.5,0-1-0.4-1-1 V8.8L15,14.8z"/> </g> </svg> </a> </li> </ul> </div> <div class="footer-text"> Marc Posch+Partner, a Branding and Design Agency in Los Angeles. 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