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A.C.E | Copywriter
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A creative agency is concerned with what messages to convey to the target audience, and how to communicate the message in a creative way that gets it noticed.<br><br> In creative agencies you'll see people take briefs from clients, then recommend the best way to answer that brief through the production of ads. They develop scripts for television commercials, then make those commercials. They develop billboard executions, radio ads, digital and social media content, or build digital experiences.<br><br> The process of developing ads can involve market research, developing concepts and messages, creating visuals and copy, and production.<br><br> The key thing that distinguishes a creative agency from a media agency is that the creative agency decides how best to communicate a message and produces the 'ad' that does so. The media agency is concerned with where to best place that ad so that it is seen by the right audience. They then negotiate with media companies (such as TVNZ, Stuff, or Google and Meta) to buy the space that the ad appears in.</p> </div> </div> </div> </div> </div> <div data-w-id="bd74ed0d-976e-f1e1-a840-dd3eeca538ab" class="modal_background-overlay modal-bg"></div> <div class="modal-close-button-wrapper"> <a data-w-id="0ad33565-398c-ef10-0066-7b9b640625ab" href="https://www-advertisingcareers-co-nz.translate.goog/role/copywriter?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto#" class="modal_close-button w-inline-block"><p class="menu-menu-text">Close</p> <div class="icon-embed-small hide-mobile-landscape modal-close-icon w-embed"> <svg width="100%" height="100%" viewbox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M24.056 23.5004L23.5004 24.056C23.1935 24.3628 22.696 24.3628 22.3892 24.056L16 17.6668L9.61078 24.056C9.30394 24.3628 8.80645 24.3628 8.49961 24.056L7.94403 23.5004C7.63719 23.1936 7.63719 22.6961 7.94403 22.3892L14.3332 16L7.94403 9.61081C7.63719 9.30397 7.63719 8.80648 7.94403 8.49964L8.49961 7.94406C8.80645 7.63721 9.30394 7.63721 9.61078 7.94406L16 14.3333L22.3892 7.94404C22.6961 7.6372 23.1935 7.6372 23.5004 7.94404L24.056 8.49963C24.3628 8.80647 24.3628 9.30395 24.056 9.61079L17.6667 16L24.056 22.3892C24.3628 22.6961 24.3628 23.1936 24.056 23.5004Z" fill="currentColor" /> </svg> </div></a> </div> </div> <div class="global-styles w-embed"> <style> /* Get rid of top margin on first element in any rich text element */ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /* Get rid of bottom margin on last element in any rich text element */ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /* Make the following elements inherit typography styles from the parent and not have hardcoded values. 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class="section_header62 background-color-neon-gradient"> <div class="padding-global"> <div class="container-large"> <div class="padding-section-large role"> <div class="margin-bottom margin-large inline"> <a data-w-id="7041213b-2398-c2ad-02c9-61d4a03cf87f" href="https://www-advertisingcareers-co-nz.translate.goog/explore-roles?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="button is-large is-icon back-button w-inline-block"> <div class="icon-embed-xsmall back w-embed"> <svg width="25" height="25" viewbox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M12.5703 7.22656H13.5703V9.22656H15.5703V11.2266H3.57031V13.2266H15.5703V15.2266H13.5703V17.2266H12.5703V19.2266H15.5703V17.2266H17.5703V15.2266H19.5703V14.2266H20.5703V13.2266H21.5703V11.2266H20.5703V10.2266H19.5703V9.22656H17.5703V7.22656H15.5703V5.22656H12.5703V7.22656Z" fill="currentColor" /> </svg> </div> <div class="button-text text-size-medium"> Back to all roles </div> <div class="button-background black-underline"></div></a> </div> <div class="w-layout-grid layout1_component more-copy"> <div id="w-node-b85e24d5-fd7b-2c64-04ac-a2cb5acbddda-8b05ec1d" class="layout1_image-cluster-wrapper"> <img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64d9938fe5135a6a823c990b_Copywriter%20-%20Tile.jpg" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 42vw, (max-width: 991px) 32vw, (max-width: 1439px) 31vw, 450px" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64d9938fe5135a6a823c990b_Copywriter%2520-%2520Tile-p-500.jpg 500w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64d9938fe5135a6a823c990b_Copywriter%2520-%2520Tile-p-800.jpg 800w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64d9938fe5135a6a823c990b_Copywriter%2520-%2520Tile.jpg 1020w" alt="" class="role-hero-image"> </div> <div id="w-node-b85e24d5-fd7b-2c64-04ac-a2cb5acbddc8-8b05ec1d" class="layout1_content"> <div class="margin-bottom margin-xlarge"> <h1 class="heading-1 secondary"><span class="gooper-h1 secondary">Copywriter</span></h1> </div> <p class="text-size-large">Copywriters are part of the Creative Department within a Creative Agency. They typically work in a team alongside an Art Director. <br><br> Copywriters are responsible for the creation and development of advertising ideas, particularly the written words (copy). These ideas can exist in many formats - television ads, posters, digital content, radio, cinema etc, and can be long or short form (like a headline versus the copy on a website). <br><br> The copywriter combines persuasive, engaging copy with the art direction provided by the Art Director to create work that engages the right audience. Copywriters also love the written word.</p> </div> </div> </div> </div> </div> </header> <section data-w-id="2d43d49a-be7a-7c14-f18b-3b78e60a6268" class="section_banner11"> <section class="section_cta28 background-color-blue-gradient"> <div class="padding-global"> <div class="container-medium"> <div class="padding-section-xlarge"> <div class="text-align-center"> <div class="margin-bottom margin-xlarge"> <h2 class="heading-style-h2">Career <span class="gooper-span-h2">progression</span></h2> </div> <div class="margin-top margin-xsmall"> <div class="text-size-large"> Creative roles do not have a defined time period between levels of seniority. Talent defines how quickly you can rise to the top. There is no ceiling for how high you can go as a super-talented copywriter. </div> </div> </div> </div> </div> </div> </section> <div class="banner11_component"> <div class="banner11_wrapper copy-writer"> <div class="banner11_marquee copy-writer"> <div class="banner11_text-wrapper"> <div class="banner11_text"> 1. Junior Copywriter </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 2. Copywriter </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 3. Senior Copywriter </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 4.<em> </em>Creative Group Head </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 5.<em> </em>Creative Director </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 6.<em> </em>Executive Creative Director </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="42" height="42" viewbox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><rect x="14" y="14" width="14" height="14" fill="white" /> <rect x="16" y="12" width="10" height="18" fill="white" /> <rect x="12" y="26" width="10" height="18" transform="rotate(-90 12 26)" fill="white" /> <rect x="10" y="24" width="6" height="22" transform="rotate(-90 10 24)" fill="white" /> <rect x="24" y="32" width="6" height="22" transform="rotate(180 24 32)" fill="white" /> </svg> </div> </div> </div> <div class="banner11_marquee copy-writer"> <div class="banner11_text-wrapper"> <div class="banner11_text"> 1. Junior Copywriter </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 2. Copywriter </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 3. Senior Copywriter </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 4.<em> </em>Creative Group Head </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 5.<em> </em>Creative Director </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="59" height="59" viewbox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M29.5215 17.3851H31.9382V22.2184H36.7715V27.0518H7.77148V31.8851H36.7715V36.7184H31.9382V41.5518H29.5215V46.3851H36.7715V41.5518H41.6048V36.7184H46.4382V34.3018H48.8548V31.8851H51.2715V27.0518H48.8548V24.6351H46.4382V22.2184H41.6048V17.3851H36.7715V12.5518H29.5215V17.3851Z" fill="currentColor" /> </svg> </div> </div> <div class="banner11_text-wrapper"> <div class="banner11_text"> 6.<em> </em>Executive Creative Director </div> </div> <div class="banner11_image-wrapper"> <div class="icon-embed-medium white w-embed"> <svg width="42" height="42" viewbox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><rect x="14" y="14" width="14" height="14" fill="white" /> <rect x="16" y="12" width="10" height="18" fill="white" /> <rect x="12" y="26" width="10" height="18" transform="rotate(-90 12 26)" fill="white" /> <rect x="10" y="24" width="6" height="22" transform="rotate(-90 10 24)" fill="white" /> <rect x="24" y="32" width="6" height="22" transform="rotate(180 24 32)" fill="white" /> </svg> </div> </div> </div> </div> </div> </section> <section class="section_layout10"> <div class="padding-global-copy"> <div class="container-medium"> <div class="padding-section-xlarge-copy"> <div class="text-align-center"> <div class="margin-bottom margin-xlarge"> <h2 class="heading-style-h2-copy">What might I be able to <span class="gooper-span-h2-copy">earn?</span></h2> </div> <div class="margin-top margin-xsmall"> <div class="text-size-large-copy"> <strong>The following provides an indication of the sort of earnings that you can achieve in your career. <br><br> We’ve taken a selection of roles and provided indicative earning potential. Due to the merit-based nature of the industry, the different levels of responsibility that titles can carry – based on size of agency and nature of accounts – alongside geographical location and the different ways in which agencies interpret individual titles, these are indicative only. </strong> </div> </div> </div> <div data-w-id="8f3f6289-de59-4ae8-9ee7-63ffcc37018f" style="opacity:0" class="image-wrapper"> <div class="image-mask"> <img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%20Salary.png" loading="lazy" width="2000" sizes="(max-width: 479px) 90vw, (max-width: 991px) 72vw, (max-width: 1439px) 90vw, (max-width: 1919px) 1024px, 1152px" alt="" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary-p-500.png 500w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary-p-800.png 800w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary-p-1080.png 1080w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary-p-1600.png 1600w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary-p-2000.png 2000w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary-p-2600.png 2600w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary-p-3200.png 3200w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/66020e82c78ddc305c6fe4c7_Creative%2520Salary.png 4000w" class="scattered-image"> </div> </div> </div> </div> </div> </section> <section class="section_layout10"> <div class="padding-global"> <div class="container-large"> <div class="padding-section-xlarge"> <div class="text-align-center"> <div class="margin-bottom text-align-left margin-xlarge"> <h2 class="heading-style-h2">To be <span class="gooper-span-h2 no-background">successful</span> you'll need...</h2> </div> <div class="margin-top margin-xsmall"> <div class="assorted-cards-wrapper"> <div id="w-node-df1170c2-d25f-5bcf-dee0-273824c2ecc4-8b05ec1d" class="assorted-card-vertical"> <div class="assorted-card"> <div class="assorted-card-text"> A strong and flexible writing style, with clear accurate, persuasive copywriting skills, that engages different audiences - as well as being passionate about good writing! </div> </div> <div class="assorted-card"> <div class="assorted-card-text"> A fascination with people, advertising and brands. Be curious about culture and human behaviour. </div> </div> </div> <div id="w-node-e41a7381-3c23-2f05-1b3b-9408e910c9ce-8b05ec1d" class="assorted-card-vertical"> <div class="assorted-card"> <div class="assorted-card-text"> Imagination - you will be able to generate a range of ideas while applying your creative thinking to solve business problems. </div> </div> <div class="assorted-card"> <div class="assorted-card-text"> Strong communications skills to 'sell' your ideas. </div> </div> </div> <div id="w-node-_31532a4d-85ae-178f-20ef-7cb664a324e7-8b05ec1d" class="assorted-card-vertical"> <div class="assorted-card"> <div class="assorted-card-text"> Ability to find the central core idea(s), and then all the possibilities to create things from there. </div> </div> <div class="assorted-card"> <div class="assorted-card-text"> Be open to feedback and have an ability to adapt your ideas to accommodate such feedback. </div> </div> </div> <div id="w-node-_7ceacf58-b938-f46d-756c-ccdaa2dfd572-8b05ec1d" class="assorted-card-vertical"> <div class="assorted-card"> <div class="assorted-card-text"> To be a natural story teller. </div> </div> <div class="assorted-card"> <div class="assorted-card-text"> Be great at working in a team - you'll spend a lot of time with your Art Director partner. </div> </div> <div class="assorted-card"> <div class="assorted-card-text"> To have strong spelling, grammar and vocabulary. </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section_layout10"> <div class="padding-global"> <div class="container-large"> <div class="padding-section-large"> <div class="w-layout-grid layout1_component"> <div class="layout1_content"> <div class="margin-bottom margin-small"> <h2 class="heading-style-h2">Common Study Choices for Copywriters</h2> </div> <p class="text-size-large">Unlike some other roles in advertising, becoming a copywriter does tend to require some specific skill development before starting in an agency (but there are always exceptions to the rule).<br><br> Copywriters may have a tertiary degree in fields such as English or Languages, Fine Arts, or Creative Communications. Increasingly, this might also include study of digital design or technology.</p> </div> <div id="w-node-d5a8f6ee-9f47-3db5-b4f3-7fd7e1fc41df-8b05ec1d" data-w-id="d5a8f6ee-9f47-3db5-b4f3-7fd7e1fc41df" class="layout1_image-cluster-wrapper"> <div class="flex-bottom"> <img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad4403649b0_Freddy002960--000020%201%20(1).jpg" loading="lazy" width="50" data-w-id="5789035a-10d5-8b69-436d-52695f5fe44c" alt="" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad4403649b0_Freddy002960--000020%2525201%252520(1)-p-500.jpg 500w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad4403649b0_Freddy002960--000020%2525201%252520(1)-p-800.jpg 800w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad4403649b0_Freddy002960--000020%25201%2520(1).jpg 2433w" sizes="(max-width: 479px) 100vw, (max-width: 991px) 7vw, (max-width: 1439px) 9vw, 136.40625px" class="scattered-image _11"> <div class="flex-top-right"> <img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad4403649cb_blurry-rectangle-grid.png" loading="lazy" width="110" data-w-id="d5a8f6ee-9f47-3db5-b4f3-7fd7e1fc41e2" alt="" class="scattered-image _10"><img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad44036496c_Freddy002960--000020.jpg" loading="lazy" data-w-id="d5a8f6ee-9f47-3db5-b4f3-7fd7e1fc41e3" sizes="(max-width: 479px) 100vw, (max-width: 991px) 27vw, (max-width: 1439px) 38vw, 545.640625px" alt="Bookshelf in evening light." srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad44036496c_Freddy002960--000020-p-500.jpg 500w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad44036496c_Freddy002960--000020-p-800.jpg 800w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad44036496c_Freddy002960--000020.jpg 2433w" class="scattered-image _9"> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section_layout10"> <div class="padding-global"> <div class="container-large"> <div class="padding-section-large"> <div class="w-layout-grid layout1_component"> <div id="w-node-af47f152-4db3-4261-5db4-89b35c75dcd3-8b05ec1d" class="layout1_image-cluster-wrapper"> <div class="flex-bottom"> <div class="flex-top-right"> <img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad44036489d_Rectangle%20127.png" loading="lazy" width="110" alt="" class="scattered-image _12"> <div class="div-block-3"> <img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64b8a4a499ecbad44036489b_Rectangle%20125.png" loading="lazy" alt="" class="scattered-image _13"> </div> </div> </div> </div> <div id="w-node-af47f152-4db3-4261-5db4-89b35c75dcd9-8b05ec1d" class="layout1_content"> <div class="margin-bottom margin-small"> <h2 class="heading-style-h2">Getting a <span class="gooper-span-h2">job</span> as a Copywriter</h2> </div> <p class="text-size-large">Copywriters and Art Directors often get their first jobs in advertising by developing a 'book'. This is a portfolio of advertising ideas you have created. These don't have to be real ads that have appeared in the world. They are speculative - how you would advertise products and brands that you've chosen.<br><br> A 'book' allows a creative director to see how you think, get a sense of the quality of your creative thinking. It's how they probably got their first job as a creative.</p> </div> </div> </div> </div> </div> </section> <section class="section_layout10"> <div class="padding-global padding-section-large"> <div class="container-large"> <div class="text-align-center"> <div class="margin-bottom margin-large"> <h2 class="heading-style-h2">Similar <span class="gooper-span-h2 no-background">roles</span></h2> </div> </div> <div class="roles-grid _2"> <a id="w-node-f5ea50bf-4d8f-2973-4570-138da25eba63-8b05ec1d" href="https://www-advertisingcareers-co-nz.translate.goog/role/art-director?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="roles-grid-item w-inline-block"> <div class="roles-grid-wrapper"> <img src="https://cdn.prod.website-files.com/64b8a4a499ecbad440364862/64d9972147edd1c43b99c544_Art%20Director%20-%20Tile.jpg" loading="lazy" sizes="(max-width: 479px) 90vw, (max-width: 991px) 44vw, (max-width: 1439px) 29vw, 414.609375px" 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