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The government’s strong support in this field that started in the noughties played a big part. In 2010, Seoul was recognised as a Unesco City of Design and received the inaugural World Design Capital accolade."/><meta data-rh="true" name="robots" content="index, follow, max-image-preview:large"/><meta data-rh="true" name="article:title" content="K-design in Seoul"/><meta data-rh="true" name="article:description" content="THIS YEAR, SEOUL WAS CHOSEN as Wallpaper* Design Awards’ Best City, attesting to the city’s progressive mix of culture, art and style driven by a new wave of savvy creatives. At the same time, the embrace of vernacular traditions gives the city a sense of authenticity. The government’s strong support in this field that started in the noughties played a big part. In 2010, Seoul was recognised as a Unesco City of Design and received the inaugural World Design Capital accolade."/><meta data-rh="true" name="article:published_time" content="2024-09-12T18:40:00+08:00"/><meta data-rh="true" name="created" content="1726137600"/><meta data-rh="true" name="article:modified_time" content="2024-09-12T20:12:24+08:00"/><meta data-rh="true" name="updated" content="1726143144"/><meta data-rh="true" name="article:articleid" content="4654236"/><meta data-rh="true" name="articleid" content="4654236"/><meta data-rh="true" name="article_id" content="4654236"/><meta data-rh="true" name="article_tags" content="travel"/><meta data-rh="true" name="article:sph-keywords" content="Travel"/><meta data-rh="true" name="article:author" content="Luo Jingmei"/><meta data-rh="true" name="author" content="Luo Jingmei"/><meta data-rh="true" name="article:sph-accessflag" content="0"/><meta data-rh="true" name="article:pageclass" content="article"/><meta data-rh="true" name="google-site-verification" content="64YzaSIKUvOcgG1DccSNNzlWDqXwjSx4lDDgbgtDLJE"/><meta data-rh="true" name="format-detection" content="telephone=no"/><meta data-rh="true" name="article:category_id" content=""/><meta data-rh="true" name="article:category" content="Lifestyle"/><meta data-rh="true" property="og:site_name" content="The Business Times"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="og:url" content="https://www.businesstimes.com.sg/lifestyle/bt-luxe/k-design-seoul"/><meta data-rh="true" property="og:title" content="K-design in Seoul"/><meta data-rh="true" property="og:description" content="THIS YEAR, SEOUL WAS CHOSEN as Wallpaper* Design Awards’ Best City, attesting to the city’s progressive mix of culture, art and style driven by a new wave of savvy creatives. At the same time, the embrace of vernacular traditions gives the city a sense of authenticity. The government’s strong support in this field that started in the noughties played a big part. In 2010, Seoul was recognised as a Unesco City of Design and received the inaugural World Design Capital accolade. Read more at The Business Times."/><meta data-rh="true" property="og:image" content="https://cassette.sphdigital.com.sg/image/businesstimes/a03acf23611672d3dca7d74125769f37434183cfb877bc8af1eb494261a555c6"/><meta data-rh="true" property="og:image:width" content="1200"/><meta data-rh="true" property="og:image:height" content="630"/><meta data-rh="true" property="og:image:alt" content="Audeum was designed by the celebrated Japanese artist Kengo Kuma. 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alt="Luo Jingmei" width="50" height="50"/></div><div class="flex flex-col flex-wrap pl-2"><div class="flex flex-wrap gap-x-1.5"><h4 class="align-middle font-poppins font-semibold text-gray-850 word-break text-base" data-testid="byline-name-component"><a class="!text-gray-850 hover:underline" href="/lifestyle/Luo-Jingmei-1399859" target="_blank">Luo Jingmei<!-- --> </a></h4></div><div class="font-public-sans text-xs font-normal leading-6 text-gray-650"><span data-testid="article-published-time">Published <!-- -->Thu, Sep 12, 2024 · 06:40 PM</span></div></div></div></div><div class="mb-3 flex items-center justify-between border-b border-t border-gray-250 py-3 md:mx-6 md:mb-6 md:py-4"><div data-testid="article-keyword-filter-first" class="w-full"><div data-testid="article-top-keyword" class="p-3 inline-block w-full bg-transparent !p-0 relative"><div class="group relative"><div class="flex items-center"><a class="line-clamp-1 place-self-center break-all text-center font-poppins text-base 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max-w-[1400px] bg-gray-250"></div></div></li><li class="splide__slide"><div class="relative h-full"><div class="mx-auto aspect-3x2 w-full max-w-[1400px] bg-gray-250"></div></div></li></ul></div></div><div class="splide"><div class="splide__track"><ul class="splide__list"><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Audeum was designed by the celebrated Japanese artist Kengo Kuma. PHOTO: YONGBAEK LEE</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Nostalgia Hanok Hotel aims to be the hanok specialist in the luxury hospitality market. PHOTO: NOSTALGIA HANOK HOTEL</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Owall Hotel was designed by the late acclaimed designer and artist Paik-Sun Kim. PHOTO: OWALL HOTEL</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Hanok stays such as Nuwa open up cultural doors for guests. PHOTO: STAYFOLIO</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Les Mains Dorees features iconic chairs by Danish designer Arne Jacobsen. PHOTO: TEXTURE ON TEXTURE</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Big Lights is Seoul's first natural wine bar. PHOTO: FRITZ HANSEN</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Blue Bottle Coffee was designed by acclaimed South Korean designer Teo Yang. PHOTO: STUDIO SIM</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Onground Gallery comprises a cafe on the street level and a bar in the basement. PHOTO: ONGROUND GALLERY</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">ACR Cafe blends Scandinavian and Japanese design sensibilities. PHOTO: HONG KI-WOONG</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">French handbag brand Polene opened its second store in Seoul. PHOTO: POLENE</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Popular fashion brand Mardi Mercredi's store is designed by Dongil Lee's design firm. PHOTO: STUDIO UNRAVEL</div></div></li><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">Arario Gallery promotes the works of progressive artists. PHOTO: YONGJOON CHOI</div></div></li></ul></div></div></div><div class="body-content tracking-tighter mb-6 mt-4 font-lucida text-lg font-medium leading-normal tracking-[-0.05625rem] text-gray-850 antialiased md:px-8 md:text-xl" data-testid="article-paragraphs-component"><div class="relative mb-4 md:mb-6"><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">THIS YEAR, SEOUL WAS CHOSEN as Wallpaper* Design Awards’ Best City, attesting to the city’s progressive mix of culture, art and style driven by a new wave of savvy creatives. At the same time, the embrace of vernacular traditions gives the city a sense of authenticity. The government’s strong support in this field that started in the noughties played a big part. In 2010, Seoul was recognised as a Unesco City of Design and received the inaugural World Design Capital accolade. </p><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Not surprisingly, more and more international architecture and design firms are flocking to Seoul to help shape its urban landscape. For example, Swiss firm Herzog and de Meuron completed its first Seoul building – The Songeun art space – while in 2027, the uninhabited Nodeul Island at the Han River will be transformed into a public park by celebrated British designer Thomas Heatherwick. </p><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">“Seoul is probably one of the most watched cities in the world right now,” says Changmin Ku of Seoul-based Salad Bowl Studio. “With Korea’s unique identity intermingling with K-pop and global culture, the city is bursting with energy. Seoul is also experiencing a transformative period where various experiments and a distinctive design scene are emerging.” </p><div class="my-8 md:my-12 w-screen bg-gray-125 transition-all duration-300 border-gray-175 min-h-0 border-y-0 bg-none py-0" style="max-width:0px;margin-left:calc(-1*(0px - 100%) / 2 );height:0"><div data-component="component-container" class="container px-3 sticky top-[120px]"><div class="relative mx-auto w-full md:w-10/12 md:px-8 lg:w-8/12"><div class="text-center text-center" data-testid="advertisement-element"><div id="dfp-ad-imu1" class="adunit-component"></div></div></div></div></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Dongil Lee, the founder of Studio Unravel, agrees. “Seoul provides an excellent environment for designers to work in because design requirements and reactions of the market have not stagnated and are (open-minded).” </p><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">No doubt, South Korea’s strong design scene has worked into wider options for tourists. Park Hyeon-Gu, CEO of Nostalgia Hanok Hotels that offer design-savvy stays in restored traditional Korean houses, observes that tourists now come from all over the world, beyond the usual regions of South-east Asia, Japan and China. Popular places in the city have also expanded to areas such as Seongsu-dong, Bukchon and local markets in lesser-known districts, aside from well-known Insadong, Myeongdong and Gangnam. </p><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">With more to explore, and for some, flying in from much further afar, tourists are now staying longer. “Previously, tourists would spend a day or two taking photographs at palaces and shopping in markets before moving to Japan or China. More now spend over a week in Korea, seeking to experience and immerse themselves in authentic Korean culture,” states Park. </p><div class="py-10 md:-mx-8"><div class="mb-6 border border-gray-175 p-6 md:p-8"><div class="" data-component="specific-newsletter"><h5 class="mb-6 border-b border-gray-850 py-2 !font-poppins text-base font-semibold uppercase tracking-5% md:text-lg">A NEWSLETTER FOR YOU</h5><div class="flex py-3 md:px-10 md:py-6"><img alt="Newsletter Img" class="hidden h-auto max-w-full self-start min-[321px]:block" width="75" height="75" src="/assets-web2/newsletter_lifestyle-TlJQ_ypm.png"/><div class="min-[321px]:pl-4 md:pl-6"><p class="mb-1 font-poppins text-4xs font-light uppercase tracking-[1px] text-gray-850">Friday, 2 pm</p><h5 role="name" class="!font-poppins text-xl font-medium text-gray-850">Lifestyle</h5><p role="description" class="mb-3 font-public-sans text-base font-light tracking-normal text-gray-850 md:text-lg ">Our picks of the latest dining, travel and leisure options to treat yourself.</p><div class="relative hidden w-full md:block md:w-4/5 lg:w-7/10 xl:w-6/10"><div class="relative"><button data-size="md" type="button" class="!outline-none focus-within:outline-none focus:outline-none outline-0 focus-within:outline-0 focus:outline-0 flex cursor-pointer items-center justify-center whitespace-nowrap rounded-full border border-solid border-gray-175 text-center !font-poppins text-gray-850 transition-all duration-150 hover:border-gray-850 data-[size=lg]:h-[68px] data-[size=md]:h-[42px] data-[size=sm]:h-[36px] font-semibold text-xs tracking-[0.02em] w-full min-w-[155px] bg-transparent px-0 py-0 hover:bg-transparent md:max-w-[155px]" data-rac="" id="react-aria-:R1ckmooodcscu5:">Sign Up</button></div></div></div></div><div class="relative block w-full md:hidden"><div class="relative"><button data-size="md" type="button" class="!outline-none focus-within:outline-none focus:outline-none outline-0 focus-within:outline-0 focus:outline-0 flex cursor-pointer items-center justify-center whitespace-nowrap rounded-full border border-solid border-gray-175 text-center !font-poppins text-gray-850 transition-all duration-150 hover:border-gray-850 data-[size=lg]:h-[68px] data-[size=md]:h-[42px] data-[size=sm]:h-[36px] font-semibold text-xs tracking-[0.02em] w-full min-w-[155px] bg-transparent px-0 py-0 hover:bg-transparent md:max-w-[155px]" data-rac="" id="react-aria-:R1emooodcscu5:">Sign Up</button></div></div></div></div></div><div class="w-screen bg-gray-125 transition-all duration-300 border-gray-175 min-h-0 border-y-0 bg-none py-0" style="max-width:0px;margin-left:calc(-1*(0px - 100%) / 2 );height:0"><div data-component="component-container" class="container px-3 sticky top-[120px]"><div class="relative mx-auto w-full md:w-10/12 md:px-8 lg:w-8/12"><div class="text-center text-center" data-testid="advertisement-element"><div id="dfp-ad-midarticlespecial" class="adunit-component my-8 md:my-12"></div></div></div></div></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Here, we suggest 12 spots in the city to satiate your design curiosity.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">STAY</h2><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Nostalgia Hanok Hotel</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/18f24e147572eecc2b074fd9dc4b755f39486ae9b7aa62323825d2ed746547ba" height="555" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Nostalgia Hanok Hotel aims to be the hanok specialist in the luxury hospitality market.<!-- --> <!-- -->PHOTO: NOSTALGIA HANOK HOTEL</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Nostalgia Hanok Hotel aims to be the hanok specialist in the luxury hospitality market. Its historic Korean vernacular homes are preserved and matched with contemporary interiors by Seoul’s most progressive young architects. There are now six hanok in the portfolio, with two more opening by year-end and another two in 2025. Have breakfast at the Bukchon One Cafe, housed in another restored hanok. For dinner, head to nearby restaurants or order a platter set that will be delivered to one’s hanok together with a bottle of the brand’s custom Bukchon Makgeolli.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Owall Hotel</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/3f4bf6103764d8e12a9897999e3f8c48cd9440f6e2ee2475b941283aa2de9bac" height="1500" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Owall Hotel was designed by the late acclaimed designer and artist Paik-Sun Kim.<!-- --> <!-- -->PHOTO: OWALL HOTEL</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Located in Gangnam, Owall Hotel was designed by acclaimed designer and artist Paik-Sun Kim. It was his last project, finished just before he passed away in 2017. Kim designed every detail in the hotel, down to the faucets. An art gallery on the ground floor showcases his work as well as those of other rising Korean creatives. Each guestroom features a design. For example, large windows in Garden House frame a private garden while Aqua Wood is warm and cosy with timber walls.</p><div class="mb-6 mt-8 border border-gray-175 p-6 md:-mx-8 md:mt-0 md:p-8" data-testid="article-read-more"><div><div class="mb-6 border-b border-gray-850 pb-2 !font-poppins text-base font-semibold leading-normal tracking-5% text-gray-850 md:text-lg">SEE ALSO</div><div data-testid="section-article-read-more"><div class="mb-6" data-testid="article-read-more-items"><div data-testid="basic-card" data-cueid="4640999" class="relative flex flex-wrap items-start gap-4"><div class="relative flex order-1 flex-shrink-0 w-[70px] lg:w-[90px]"><div class="flex items-center justify-center bg-gray-250 w-full"><div class="w-full" style="position:relative"><a rel="noopener" href="/lifestyle/bt-luxe/where-eat-everywhere" target="_blank"><picture><source media="(min-width: 992px)" srcSet="https://cassette.sphdigital.com.sg/image/businesstimes/2eb3145fd729c1b63dc21be3879c4c9228fbcc74e2152e174695a8dfa16aade0?w=180&h=120&dpr=1&f=webp 1x"/><source media="(min-width: 768px)" srcSet="https://cassette.sphdigital.com.sg/image/businesstimes/2eb3145fd729c1b63dc21be3879c4c9228fbcc74e2152e174695a8dfa16aade0?w=140&h=100&dpr=1&f=webp 1x"/><source srcSet="https://cassette.sphdigital.com.sg/image/businesstimes/2eb3145fd729c1b63dc21be3879c4c9228fbcc74e2152e174695a8dfa16aade0?w=300&h=200&dpr=1&f=webp 1x"/><img src="https://cassette.sphdigital.com.sg/image/businesstimes/2eb3145fd729c1b63dc21be3879c4c9228fbcc74e2152e174695a8dfa16aade0?q=20&w=3&h=2&f=webp" loading="lazy" alt="The dining room of Astrid y Gaston in Peru." class="w-full aspect-3x2"/></picture></a></div></div></div><div class="flex flex-grow flex-col w-full-120px lg:w-2/3 order-2 text-white"><h3 class="_title_d4ajx_12 !text-base my-0 leading-[1.3rem] tracking-normal !font-lct" data-testid="title_link_4640999"><a class="inherit word-break hover:underline !text-gray-850" rel="noopener" title="Where to eat everywhere" href="/lifestyle/bt-luxe/where-eat-everywhere" target="_blank">Where to eat everywhere</a></h3></div></div></div></div></div></div><div class="my-8 md:my-12 w-screen bg-gray-125 transition-all duration-300 border-gray-175 min-h-0 border-y-0 bg-none py-0" style="max-width:0px;margin-left:calc(-1*(0px - 100%) / 2 );height:0"><div data-component="component-container" class="container px-3 sticky top-[120px]"><div class="mx-auto w-full md:w-10/12 md:px-8 lg:w-8/12"><div class="text-center text-center" data-testid="advertisement-element"><div id="dfp-ad-imu2" class="adunit-component"></div></div></div></div></div><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Stayfolio</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/d2ff47d48390d067fa49ffe8990feda490c699fa04244ecb6ca63152a8601501" height="759" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Hanok stays such as Nuwa open up cultural doors for guests.<!-- --> <!-- -->PHOTO: STAYFOLIO</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Founded in South Korea, Stayfolio is an online platform that curates meaningful and design-focused hotel stays. It currently has 490 stays in Korea and 200 overseas, with the latter including cities such as Kyoto and Singapore. Stayfolio offers a chance for guests to stay at charming, high-end properties without having to pay the price of top-end luxury hotels. In Seoul, hanok stays such as Nuwa open up cultural doors for guests. Guests can contribute to the online journal to share experiences with future users.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">EAT AND DRINK</h2><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Les Mains Dorees</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/83d64c805d8445695370391c562110861d0ee7ffc8de2559ea2c58099481abe9" height="759" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Les Mains Dorees features iconic chairs by Danish designer Arne Jacobsen. <!-- --> <!-- -->PHOTO: TEXTURE ON TEXTURE</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Les Mains Dorees in Sapyeong-daero is the product of Hyemin Lee’s experiences of studying in Copenhagen and Paris. Designed by South Korean interior design firm Stof, it is a cosy place finished in wood veneer, brass, wall fabric, mosaic tiles, leather and iconic Ant™ chairs designed by Arne Jacobsen for Danish brand Fritz Hansen. The cafe-bakery has leafy park views, making it an ideal neighbourhood spot to slow down with a cup of coffee, seasonal drinks and desserts, or signature bakes such as madeleines made from lemon, yuzu and vanilla.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Big Lights</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/db4d7d0ec4f90c929d27f5b8e259c109918cdc8b471d7d16c20a809e04d6d670" height="1709" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Big Lights is Seoul's first natural wine bar. <!-- --> <!-- -->PHOTO: FRITZ HANSEN</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Located off the busy streets of Hannam-dong in Seoul, Big Lights is located in the Fritz Hansen Lounge – a curatorial space and gallery by the Danish furniture brand. Seoul’s first natural wine bar, the Neo-French bistro offers cuisine cooked with firewood and charcoal. If you love the wines, you can pop into Tetu next door – a cafe and natural wine shop operated by artist Guk Hwa that sells the same wines served at Big Lights.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Blue Bottle Coffee Myeongdong</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/d470106195ed8c187790dbe98a10f987d57fddab22875cc09a493ee87ffa136b" height="862" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Blue Bottle Coffee was designed by acclaimed South Korean designer Teo Yang. <!-- --> <!-- -->PHOTO: STUDIO SIM</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Acclaimed South Korean designer Teo Yang took inspiration from the hanok in the design of the Blue Bottle Coffee store in Myeongdong. A small ceramic Blue Bottle logo made by Deok-Ho Kim and In-Hwa Lee, who are scholars of the Joseon Dynasty’s traditional white porcelain technique, becomes this Blue House’s nameplate (hyeonpan). The store’s openings are designed like hanok doors and windows. Inside is a futuristic blue space clad with metal panels.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Onground Gallery</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/6ac20879c10c766b45125cc4575dd469d47896488d2b22df85a8cf69035430dd" height="753" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Onground Gallery comprises a cafe on the street level and a bar in the basement.<!-- --> <!-- -->PHOTO: ONGROUND GALLERY</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Byoung-Soo Cho is one of South Korea’s most respected architects, having created many important buildings with his firm BCHO Architects Associates. Onground Gallery comprises a cafe on the street level, a bar in the basement and Cho’s private art studio on the top floor. The building is like an encyclopaedia of furniture and lighting design, with all the iconic pieces from modern times coming together in a casual way. Architectural sketches and drawings by Cho and his team are also displayed on walls, making this a unique space.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">ACR Cafe K-Square</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/92eeeea1d1e7cfdca66c9118123107943f3db04404e3be727cc37eafe2c77d51" height="760" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">ACR Cafe blends Scandinavian and Japanese design sensibilities. <!-- --> <!-- -->PHOTO: HONG KI-WOONG</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">“Salad Bowl Studio is an interior design studio that focuses more on tactile sensations and comfort – those invisible elements that blend seamlessly into spaces – rather than on visual beauty achieved through lavish decorations,” describes owner Changmin Ku. This is experienced in the ACR Cafe K-Square in Gwanghwamun, which melds Scandinavian and Japanese sensibilities with blond wood, white walls and simple forms in the tall space. Ample windows light the cafe, where many window seats are perfect for people-watching. </p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">SHOP</h2><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Polene</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/72c094aa2e20b13982553895d3eff3242e7662a72c1c3211a224465c06f1d0df" height="795" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">French handbag brand Polene opened its second store in Seoul.<!-- --> <!-- -->PHOTO: POLENE</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Popular French bag brand Polene has opened its second store in Seoul. Designed by South Korean interior design studio WGNB, it translates the malleability of leather into GRC (glassfibre-reinforced concrete) elements in both the architecture and interior design. Steel shelves, ginkgo wood furniture by cabinet maker Jungjoo Im and ceramic tables with a leather effect conceived by artist Dasol Lee emphasise the brand’s ethos. On the second floor is Photobloom – a photo booth accessorised with large leather flowers for visitors to photograph themselves in dream-like natural landscapes.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Mardi Mercredi store</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/95eab0581d9b56b2ee20cdd12a54d0c70cd4e1ae3298dd0ae57950df53fa1058" height="1596" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Popular fashion brand Mardi Mercredi's store is designed by Dongil Lee's design firm. <!-- --> <!-- -->PHOTO: STUDIO UNRAVEL</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Mardi Mercredi is one of South Korea’s most popular cult fashion brands today, being a choice of celebrities and fashionistas. All its stores in Seoul are designed by Studio Unravel, which was founded by Dongil Lee. His dexterous skill in designing with stainless steel finds varied expressions across all the stores. These are matched with wood and glass elements that are detailed intricately like works of art, providing an artful backdrop to the clothing.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">SEE</h2><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Arario Gallery Seoul</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/b61b11823d349f4a4236885122d33e93e08d2cf0230ce5b0e9ad24a00ec938de" height="951" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Arario Gallery promotes the works of progressive artists. <!-- --> <!-- -->PHOTO: YONGJOON CHOI</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">Arario Gallery is a platform for the promotion of progressive Asian artists. Japanese firm Schemata Architects was engaged to refurbish an existing building that adds to the Arario Gallery’s other two buildings on the site in Jongno-ju. These comprise a brick building designed in the 70s by architect Kim Soo-Gwen, a glass building designed by Kim’s disciple Jang Se-Yang and a preserved hanok brought to the site. Schemata Architects “deconstructed” the building’s skeleton, creating an old-meets-new dialogue with white elements and metal parts that become the “glue” bridging all these disparate parts.</p><h2 class="mb-4 md:mb-6 text-[21px] md:text-4xl -tracking-5% font-lucida font-bold" data-story-element="sub_head" data-testid="sub-heading-component">Audeum</h2><div class="mb-4 md:mb-6" data-story-element="image" data-testid="article-inline-image-component"><figure class="table mx-auto"><div aria-owns="rmiz-modal-" data-rmiz=""><div data-rmiz-content="not-found" style="visibility:visible"><img src="https://cassette.sphdigital.com.sg/image/businesstimes/29d0d67e3544b44a98b202715c838d60ff669eb3293facc9a6e42e02ea5f58a2" height="1424" width="1140" class="w-auto max-w-full" alt=""/></div></div><figcaption class="mt-1 table-caption caption-bottom text-3xs text-gray-525">Audeum was designed by the celebrated Japanese artist Kengo Kuma. <!-- --> <!-- -->PHOTO: YONGBAEK LEE</figcaption></figure></div><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">The Audeum is an audio museum that opened last year in Gangnam. The entire building was designed as an instrument that enhances visitors’ five senses. Japanese architect Kengo Kuma’s sketch for the architecture depicts a blockish volume touching the ground with lightness, akin to blades of grass bunched upside down. This translates into randomly arranged aluminium pipes bunching into a louvred façade that produces changing light and shadow effects. In contrast to the metallic shell, the interior is softened with wood that has a role in acoustic treatment of the spaces. </p></div><div class="mb-6 border-t border-gray-175"><section class="mx-auto my-4 w-full" data-testid="article-purchase-link-component"><section class="mx-auto flex w-full flex-wrap items-center justify-between gap-4 lg:gap-0 lg:px-3" data-testid="article-purchase-link-version-2-component"><p class="mb-0 font-public-sans text-xs tracking-normal">Copyright The Business Times. All rights reserved.</p><div class="flex flex-wrap"><a class="!outline-none focus-within:outline-none focus:outline-none outline-0 focus-within:outline-0 focus:outline-0 flex cursor-pointer items-center justify-center whitespace-nowrap rounded-full border border-solid border-gray-175 text-center !font-poppins text-gray-850 transition-all duration-150 hover:border-gray-850 data-[size=lg]:h-[68px] data-[size=md]:h-[42px] data-[size=sm]:h-[36px] font-semibold text-xs tracking-[0.02em] w-fit-content mb-4 mr-4 px-6 !text-gray-850 !no-underline xs:mb-0" href="https://newspost.newslink.sg/?publication=BT&title=K-design%20in%20Seoul&date=2024-09-12T10%3A40%3A00.000Z" target="_blank" rel="noreferrer" referrerPolicy="strict-origin-when-cross-origin" data-testid="link-button-undefined" data-size="md">Purchase Article</a><a class="!outline-none focus-within:outline-none focus:outline-none outline-0 focus-within:outline-0 focus:outline-0 flex cursor-pointer items-center justify-center 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class="adunit-component"></div></div></div></div></div></div><div></div></div><div data-component="component-container" class="container px-3 flex md:gap-6 lg:flex-row flex-col-reverse"><section class="my-5"><h2 class="border-t-2 border-gray-850 pt-3 font-poppins text-lg font-semibold uppercase tracking-[0.05625rem]"><a class="!text-gray-850" href="/lifestyle/bt-luxe">more in <!-- -->BT Luxe</a></h2><ul data-testid="stories-from-same-section" class="grid lg:grid-cols-2"><li class="h-full border-b border-gray-175 py-3"><div class="mb-2 mt-1 flex h-full flex-grow flex-col border-gray-175 py-3 pb-2 lg:border-r lg:pr-3"><h2 class="font-lct text-base font-bold"><a class="block !text-gray-850" href="/lifestyle/bt-luxe/evan-kwee-growing-global-footprint-pontiac-lands-capella-one-luxury-hotel-time">Evan Kwee: Growing the global footprint of Pontiac Land’s Capella, one luxury hotel at a time</a></h2><p class="mb-0 mt-auto font-poppins text-4xs uppercase text-gray-550">Sep 12, 2024 07:00 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