Tonal House | Case Study

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href="https://wearegenuine.com">Genuine</a> </li> <li> <a href="https://jack-health.com">Jack Health</a> </li> <li> <a href="/services/sponsorship-consulting/">Jack 39</a> </li> <li> <a href="/jackx/">Jack X</a> </li> <li> <a href="https://heyvivi.com">Vivi</a> </li> </ul> </div> </li> <li> <a href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> Tonal </h1> <h2 class="c-hero__subtitle"> Tonal House </h2> </div> </div> <div class="c-hero__img"> <img class="skip-lazy" fetchpriority="high" src="https://jackmorton.com/wp-content/uploads/2022/11/Hero.jpg" loading="eager" data-adaptive-images="true" width="800" height="600" alt="Tonal House" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto c-title-large"> Tonal: Tonal House </div> </div> </section> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Tonal House</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/11/Artboard-1_TonalHouse.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/11/Artboard-2_TonalHouse.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/11/Artboard-3_TonalHouse.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/11/Artboard-4_TonalHouse.jpg"/> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> Bringing athlete partnerships to Tonal for Super Sunday </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p>Football’s season finale is one of the biggest events of the year, and it was the perfect opportunity to position Tonal as a leader in sports, fitness, tech, lifestyle, and culture. Over the course of three days, Jack helped bring to life Tonal House – a full-service destination for athletes, creators, and tastemakers.</p> <p>Equal parts hangout, workout hub and content studio, the hub allowed Tonal to drive awareness and credibility during the most visible annual event in the country.</p> <p>Over the course of a couple months, Jack identified, negotiated, contracted, and managed 17 athlete partnerships. Across multiple genres of sports, genders, and ethnicities, the partnerships generated buzz while building credibility in an ownable and impactful way. To top it all off, this Super Sunday event also included the launch of Tonal’s TV spot, Strength Made Me.</p> <p>Through the 17 different athletes we secured, the shared content resulted to an 11M impression base. Specific posts generated over six million unique impressions and over 230K engagements with the brand.</p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/consumer-products-services/" rel="tag">Consumer Products & Services Industry</a>, <a href="https://jackmorton.com/industries/sports/" rel="tag">Sports Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/sponsorship-innovation/">Sponsorship Innovation</a></b> </li> <li><b><a href="https://jackmorton.com/services/sponsorship-consulting/">Sponsorship Consulting</a></b> </li> <li><b><a 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Tonal House | Case Study | Jack Morton